AI in Social Media Market Size, Share and Global Market Forecast to 2023

AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023

Report Code: TC 6347 Jun, 2018, by marketsandmarkets.com

[179 Pages Report] MarketsandMarkets forecasts the global AI in social media market to grow from USD 0.6 billion in 2018 to USD 2.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The increasing adoption of the AI technology for various applications in the social media sector and the utilization of AI-enabled smartphones are expected to drive the growth of the AI in social media market. The limited number of AI experts and slow digitalization rate are affecting the adoption of the AI technology in the emerging economies, which in turn, are restraining the growth of the market.

The predictive risk assessment segment is expected to grow at the highest CAGR during the forecast period

On the basis of applications, the AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. AI-enabled predictive risk assessment applications include competitive intelligence, fraud detection and prevention, compliance, and public safety and law enforcement.

Among technologies, the machine learning and deep learning segment is expected to have the largest market size during the forecast period

The machine learning and deep learning technology is gaining importance in social media platforms, because it determines data patterns using AI, big data, and analytics from unstructured data that is generated on the social media. The growth of the machine learning and deep learning technology is expected to have fueled, due to its utilization in self-learning services and automating social media applications.

North America is expected to have the largest market size during the forecast period

Among regions, North America is expected to have the largest market size in the AI in social media market during the forecast period. The North American region has shown increased investments in the market. A considerable growth is expected in the region during the forecast period. The US is one of the biggest markets for AI-based solutions in this region.In this region, the enterprises and governments have adopted AI in social media technologies for providing better customer experience.

Market Dynamics

Utilization of the AI technology in social media to understand market trends and gain a competitive edge

The global competition across verticals continues to affect revenues and profit margins, and companies are constantly on the lookout for improving their products and services and reducing their expenses. Companies need to integrate demographic, competitive, and business information, along with the customer�s data to find out the intricacies to outperform their competitors. This useful data is easily obtainable from the social media networking. Organizations are trying to focus on analyzing customers� demographics and response from the social media to identify gaps and improve products and services. Nowadays, customers have become brand conscious, thus they demand better quality, lower price, and faster delivery of products and services. Advanced analytics is being incorporated to assist in achieving the market goals. AI in social media solutions and services help understand and analyze the unstructured data from social media to respond to the dynamic market conditions and achieve high sales and operational profitability. From the social media data, organizations can retrieve huge amounts of information about their markets and customers and automate marketing and operational tasks.

Companies can make use of AI in social media platforms to improve their market presence and gain a competitive edge by effectively analyzing the competition and customer behavior in the market space. The AI technology has various applications in social media, such as customer experience management, sales and marketing management, performance monitoring, and workforce management, which provides functionalities for organizations to gain a competitive edge.

Limited number of AI experts

AI is a complex technology and to develop, manage, and implement AI systems, companies require a workforce with certain skill sets. For instance, the workforce dealing with AI systems should be aware of technologies such as cognitive computing, machine learning and deep learning, and image recognition. In addition, the integration of AI solutions into the existing systems is a difficult task, which requires extensive data processing to replicate the behavior of a human brain. Even minor errors can result in system failure or malfunctioning of a certain solution, thus drastically affecting the outcome and desired result. The AI technology is still in its early stage of product lifecycle, as the strength of workforce possessing in-depth knowledge of this technology is limited. The impact of this restraining factor is expected to remain high during the initial years of the forecast period.

Voluminous data generation through social media platforms

The social media landscape is filled with several popular platforms, such as Twitter, Pinterest, LinkedIn, YouTube, Instagram, and Facebook. Nowadays, the adoption of the social media by millennial�s generation is increasing substantially, because of its flexibility in use and ease of communication with peers. Users spend 1 out of every 5 minutes online on social media platforms. These platforms generate huge volumes of data in terms of text, video, voice, and location, which are rich in providing valuable information. Enterprises are seeking to use this information for enhancing their business models and gaining a competitive advantage. The advent of the next-generation communication technology, such as Long-Term Evolution (LTE) and Advanced-LTE, is fulfilling the need of customers to easily access social media platforms.

Social media platforms are gaining public attention and businesses are trying to get the maximum advantage by advancing their connections with customers using the social media platform to gain insights and drive corporate results. Organizations can make use of social media platforms to anticipate shifting marketing trends, track competitor�s promotional performance, and measure the effectiveness of their marketing campaigns with ease. Thereafter, companies can easily attract, convert, upsell, cross-sell their products, and reward loyalty programs to its target client base.

All verticals can make use of the data generated from social media platforms to generate insights. Activities on the social media, such as responses to brands by users can spread virally throughout all social media channels. Nowadays, individuals trust opinions of their peers and public reviews than a magazine advertisement. Millions of users make use of the YouTube platform to perform unboxing of the latest gadgets to explain their features and provide their reviews. Hence, organizations are trying to make use of this data to find solutions and improve their market presence.

Social media platforms provide an opportunity to organizations to use word of mouth to gain publicity. Moreover, social media platforms are being widely used in developing countries with improving internet penetration.

Lack of standards to manage the increasing unstructured data

The growth in the use of social media has increased the unstructured data, and organizations are unable to directly analyze the growing data such as images, videos, and audio content. Hence, the potential problem with social media platforms is their major reliance on the text data.

Several platforms can provide useful information from metadata and comments associated with the social media content. Nowadays, users are using vlogs to explain product reviews and expose the audience to their real-life adventures. To detail, the growing content in vlogs on video sharing sites, such as YouTube, or photo sharing sites, such as Facebook, Instagram, and Pinterest, or podcasts, as well as the data obtained from Facebook, cannot be analyzed with great efficiency. Although the major vendors are providing social listening tools, these solutions are still not robust, hence the dearth of solutions to manage the increasing unstructured data is considered as a challenge for this market.

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Scope of the Report

Report Metrics	Details
Market size available for years	2016-2023
Base year considered	2018
Forecast period	2019-2023
Forecast units	Value (USD)
Segments covered	Technology, Component (Solutions and Services), Enterprise Size, Application, End User
Geographies covered	North America, Europe, APAC, Latin America, and MEA
Companies covered	Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg)

This research report categorizes the AI in Social Media market to forecast revenues and analyze trends in each of the following submarkets:

The AI in social media market is segmented on the basis of technologies, applications, components (solutions and services), enterprise size, end-users, and regions:

By Technology

Machine Learning and Deep Learning
Natural Language Processing (NLP)

By Application

Sales and Marketing
Customer Experience Management
Predictive Risk Assessment

By Component

Solutions
- Software tools
- Platforms
Services
- Support and maintenance
- System Integration
- Training

By Enterprise Size

Small and Medium-sized Enterprises (SMEs)
Large Enterprises

By End-user

Retail and eCommerce
Banking, Financial Services, and Insurance (BFSI)
Media and Advertising
Education
Public Utilities
Others (government and defense, and manufacturing)

By Region

North America
Europe
Asia Pacific (APAC)
Middle East and Africa (MEA)
Latin America

Key Market Players

The AI in social media market report encompasses the competitive landscape and company profiles of the key vendors based on their product offerings and business strategies. The major AI in social media vendors include Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).

Facebook was founded in 2004 and is headquartered in California, US. It builds and develops products that enable people to connect through smartphones, tablets, personal computers, and desktops. The company�s main products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. These products engage people efficiently in communicating with their peers. In May 2018, Facebook opened AI research lab centers at Pennsylvania and Seattle, US, to train next-generation AI researchers.

Google is another player in the AI in social media market. It is a multinational company that was founded in 1998 and is headquartered in California, US. The company operates through 2 business segments: Google and Other Bets. The Google segment comprises a wide range of products, such as Android, Ads, Google Cloud, Google Maps, Google Play, Search, YouTube, Chrome, Commerce, and hardware, whereas the Other Bets segment combines different operating segments that are not individually significant. In March 2017, Google and Facebook together invested USD 150 million to improve their AI research facilities in Canada.

Recent developments

In May 2018, Google enhanced its AI-powered Google News app, using machine learning technology. It helps in finding relevant news based on readers� reading habits
In May 2018, Google enhanced its AI-powered voice Assistant with AI capabilities. It is available across all Google products such as Google Maps, Google News, and Gmail. The conversational assistant helps to understand multiple questions with relevant answers in response.
In April 2018, Facebook launched a controversial AI, which can be used by advertisers to predict the future of users, and target customers based on their behavior

Critical questions the report answers

What are the current trends that are driving the AI in social media market?
Where will all these developments take the industry in the mid to long term?
Who are the top vendors in the market and what is their competitive analysis?
What are the key driving factors and challenges impacting market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Opportunities in the AI in Social Media Market
    4.2 Market: Applications
    4.3 Market Leading Applications and Regions
    4.4 Market Potential, By Region
    4.5 Market By Component
    4.6 Market By Region

5 Market Overview and Industry Trends (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing User Engagement on Social Media Using Smartphones
                    5.2.1.2 Utilization of the AI Technology in Social Media to Understand Market Trends and Gain a Competitive Edge
                    5.2.1.3 Integration of the AI Technology With Social Media for Effective Advertising
           5.2.2 Restraints
                    5.2.2.1 Limited Number of AI Experts
                    5.2.2.2 Slow Digitalization Rate Affecting the Adoption of the AI Technology in Emerging Economies
           5.2.3 Opportunities
                    5.2.3.1 Voluminous Data Generation Through Social Media Platforms
           5.2.4 Challenges
                    5.2.4.1 Lack of Standards to Manage the Increasing Unstructured Data
                    5.2.4.2 Concerns Related to the Data Privacy
    5.3 AI in Social Media Market: use Cases
           5.3.1 Introduction
           5.3.2 Use Case: Scenario 1
           5.3.3 Use Case: Scenario 2
           5.3.4 Use Case: Scenario 3
           5.3.5 Use Case: Scenario 4
           5.3.6 Use Case: Scenario 5
           5.3.7 Use Case: Scenario 6
    5.4 Types of Social Media Platforms
           5.4.1 Introduction
           5.4.2 Social Networking
           5.4.3 Microblogging
           5.4.4 Photo Sharing
           5.4.5 Video

6 AI in Social Media Market, By Technology (Page No. - 45)
    6.1 Introduction
    6.2 Machine Learning and Deep Learning
    6.3 Natural Language Processing

7 AI in Social Media Market, By Application (Page No. - 50)
    7.1 Introduction
    7.2 Sales and Marketing
    7.3 Customer Experience Management
    7.4 Predictive Risk Assessment
           7.4.1 Competitive Intelligence
           7.4.2 Fraud Detection and Prevention
           7.4.3 Compliance
           7.4.4 Public Safety and Law Enforcement

8 AI in Social Media Market, By Component (Page No. - 55)
    8.1 Introduction
           8.1.1 Market Size, By Component, 2016�2023 (USD Million)
    8.2 Solutions
           8.2.1 Solutions: Market Size, By Type, 2016�2023 (USD Million)
           8.2.2 Software Tools
                    8.2.1.1 Software Tools: Market Size, By Region, 2016�2023 (USD Million)
           8.2.3 Platforms
                    8.2.2.1 Platforms: Market Size, By Region, 2016�2023 (USD Million)
    8.3 Services
           8.3.1 Services: Market Size, By Type, 2016�2023 (USD Million)
           8.3.2 Support and Maintenance
                    8.3.1.1 Support and Maintenance: Market Size, By Region, 2016�2023 (USD Million)
           8.3.3 System Integration
                    8.3.2.1 System Integration: Market Size, By Region, 2016�2023 (USD Million)
           8.3.4 Training
                    8.3.3.1 Training: Market Size, By Region, 2016�2023 (USD Million)

9 AI in Social Media Market, By Enterprise Size (Page No. - 64)
    9.1 Introduction
           9.1.1 Market Size, By Enterprise Size, 2016�2023 (USD Million)
    9.2 Small and Medium-Sized Enterprises
           9.2.1 Small and Medium-Sized Enterprises: Market Size, By Region, 2016�2023 (USD Million)
    9.3 Large Enterprises
           9.3.1 Large Enterprises: Market Size, By Region, 2016�2023 (USD Million)

10 AI in Social Media Market, By End-User (Page No. - 68)
     10.1 Introduction
             10.1.1 Market Size, By End-User, 2016�2023 (USD Million)
     10.2 Retail and Ecommerce
             10.2.1 Retail and Ecommerce: Market Size, By Region, 2016�2023 (USD Million)
     10.3 Banking, Financial Services, and Insurance
             10.3.1 Banking, Financial Services, and Insurance: Market Size, By Region, 2016�2023 (USD Million)
     10.4 Media and Advertising
             10.4.1 Media and Advertising: Market Size, By Region, 2016�2023 (USD Million)
     10.5 Education
             10.5.1 Education: Market Size, By Region, 2016�2023 (USD Million)
     10.6 Public Utilities
             10.6.1 Public Utilities: Market Size, By Region, 2016�2023 (USD Million)
     10.7 Others
             10.7.1 Others: Market Size, By Region, 2016�2023 (USD Million)

11 Geographic Analysis (Page No. - 76)
     11.1 Introduction
     11.2 North America
             11.2.1 North America: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
             11.2.2 North America: Market Size, By Technology, 2016�2023 (USD Million)
             11.2.3 North America: Market Size, By Application, 2016�2023 (USD Million)
             11.2.4 North America: Market Size, By Component, 2016�2023 (USD Million)
             11.2.5 North America: Market Size, By Solution, 2016�2023 (USD Million)
             11.2.6 North America: Market Size, By Service, 2016�2023 (USD Million)
             11.2.7 North America: Market Size, By Enterprise Size, 2016�2023 (USD Million)
             11.2.8 North America: Market Size, By End-User, 2016�2023 (USD Million)
             11.2.1 United States
                       11.2.1.1 United States: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11.2.1.2 United States: Market Size, By Technology, 2016�2023 (USD Million)
                       11.2.1.3 United States: Market Size, By Application, 2016�2023 (USD Million)
                       11.2.1.4 United States: Market Size, By Component, 2016�2023 (USD Million)
                       11.2.1.5 United States: Market Size, By Solution, 2016�2023 (USD Million)
                       11.2.1.6 United States: Market Size, By Service, 2016�2023 (USD Million)
                       11.2.1.7 United States: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11.2.1.8 United States: Market Size, By End-User, 2016�2023 (USD Million)
             11.2.2 Canada
                       11.2.2.1 Canada: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11.2.2.2 Canada: Market Size, By Technology, 2016�2023 (USD Million)
                       11.2.2.3 Canada: Market Size, By Application, 2016�2023 (USD Million)
                       11.2.2.4 Canada: Market Size, By Component, 2016�2023 (USD Million)
                       11.2.2.5 Canada: Market Size, By Solution, 2016�2023 (USD Million)
                       11.2.2.6 Canada: Market Size, By Service, 2016�2023 (USD Million)
                       11.2.2.7 Canada: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11.2.2.8 Canada: Market Size, By End-User, 2016�2023 (USD Million)
     11.3 Europe
             11.3.1 Europe: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
             11.3.2 Europe: Market Size, By Technology, 2016�2023 (USD Million)
             11.3.3 Europe: Market Size, By Application, 2016�2023 (USD Million)
             11.3.4 Europe: Market Size, By Component, 2016�2023 (USD Million)
             11.3.5 Europe: Market Size, By Solution, 2016�2023 (USD Million)
             11.3.6 Europe: Market Size, By Service, 2016�2023 (USD Million)
             11.3.7 Europe: Market Size, By Enterprise Size, 2016�2023 (USD Million)
             11.3.8 Europe: Market Size, By End-User, 2016�2023 (USD Million)
             11.3.1 United Kingdom
                       11.3.1.1 United Kingdom: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 3.1.2 United Kingdom: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 3.1.3 United Kingdom: Market Size, By Application, 2016�2023 (USD Million)
                       11. 3.1.4 United Kingdom: Market Size, By Component, 2016�2023 (USD Million)
                       11. 3.1.5 United Kingdom: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 3.1.6 United Kingdom: Market Size, By Service, 2016�2023 (USD Million)
                       11. 3.1.7 United Kingdom: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 3.1.8 United Kingdom: Market Size, By End-User, 2016�2023 (USD Million)
             11.3.2 Germany
                       11.3.2.1 Germany: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11.3.2.2 Germany: Market Size, By Technology, 2016�2023 (USD Million)
                       11.3.2.3 Germany: Market Size, By Application, 2016�2023 (USD Million)
                       11.3.2.4 Germany: Market Size, By Component, 2016�2023 (USD Million)
                       11.3.2.5 Germany: Market Size, By Solution, 2016�2023 (USD Million)
                       11.3.2.6 Germany: Market Size, By Service, 2016�2023 (USD Million)
                       11.3.2.7 Germany: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11.3.2.8 Germany: Market Size, By End-User, 2016�2023 (USD Million)
             11.3.3 France
                       11.3.3.1 France: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 3.3.2 France: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 3.3.3 France: Market Size, By Application, 2016�2023 (USD Million)
                       11. 3.3.4 France: Market Size, By Component, 2016�2023 (USD Million)
                       11. 3.3.5 France: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 3.3.6 France: Market Size, By Service, 2016�2023 (USD Million)
                       11. 3.3.7 France: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 3.3.8 France: Market Size, By End-User, 2016�2023 (USD Million)
             11.3.4 Italy
                       11.3.4.1 Italy: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 3.4.2 Italy: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 3.4.3 Italy: Market Size, By Application, 2016�2023 (USD Million)
                       11. 3.4.4 Italy: Market Size, By Component, 2016�2023 (USD Million)
                       11. 3.4.5 Italy: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 3.4.6 Italy: Market Size, By Service, 2016�2023 (USD Million)
                       11. 3.4.7 Italy: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 3.4.8 Italy: Market Size, By End-User, 2016�2023 (USD Million)
             11.3.5 Rest of Europe
     11.4 Asia Pacific
             11.4.1 Asia Pacific: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
             11.4.2 Asia Pacific: Market Size, By Technology, 2016�2023 (USD Million)
             11.4.3 Asia Pacific: Market Size, By Application, 2016�2023 (USD Million)
             11.4.4 Asia Pacific: Market Size, By Component, 2016�2023 (USD Million)
             11.4.5 Asia Pacific: Market Size, By Solution, 2016�2023 (USD Million)
             11.4.6 Asia Pacific: Market Size, By Service, 2016�2023 (USD Million)
             11.4.7 Asia Pacific: Market Size, By Enterprise Size, 2016�2023 (USD Million)
             11.4.8 Asia Pacific: Market Size, By End-User, 2016�2023 (USD Million)
             11.4.1 China
                       11.4.1.1 China: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 4.1.2 China: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 4.1.3 China: Market Size, By Application, 2016�2023 (USD Million)
                       11. 4.1.4 China: Market Size, By Component, 2016�2023 (USD Million)
                       11. 4.1.5 China: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 4.1.6 China: Market Size, By Service, 2016�2023 (USD Million)
                       11. 4.1.7 China: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 4.1.8 China: Market Size, By End-User, 2016�2023 (USD Million)
             11.4.2 Japan
                       11.4.2.1 Japan: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11.4.2.2 Japan: Market Size, By Technology, 2016�2023 (USD Million)
                       11.4.2.3 Japan: Market Size, By Application, 2016�2023 (USD Million)
                       11.4.2.4 Japan: Market Size, By Component, 2016�2023 (USD Million)
                       11.4.2.5 Japan: Market Size, By Solution, 2016�2023 (USD Million)
                       11.4.2.6 Japan: Market Size, By Service, 2016�2023 (USD Million)
                       11.4.2.7 Japan: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11.4.2.8 Japan: Market Size, By End-User, 2016�2023 (USD Million)
             11.4.3 India
                       11.4.3.1 India: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 4.3.2 India: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 4.3.3 India: Market Size, By Application, 2016�2023 (USD Million)
                       11. 4.3.4 India: Market Size, By Component, 2016�2023 (USD Million)
                       11. 4.3.5 India: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 4.3.6 India: Market Size, By Service, 2016�2023 (USD Million)
                       11. 4.3.7 India: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 4.3.8 India: Market Size, By End-User, 2016�2023 (USD Million)
             11.4.4 Rest of Asia Pacific
     11.5 Latin America
             11.5.1 Latin America: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
             11.5.2 Latin America: Market Size, By Technology, 2016�2023 (USD Million)
             11.5.3 Latin America: Market Size, By Application, 2016�2023 (USD Million)
             11.5.4 Latin America: Market Size, By Component, 2016�2023 (USD Million)
             11.5.5 Latin America: Market Size, By Solution, 2016�2023 (USD Million)
             11.5.6 Latin America: Market Size, By Service, 2016�2023 (USD Million)
             11.5.7 Latin America: Market Size, By Enterprise Size, 2016�2023 (USD Million)
             11.5.8 Latin America: Market Size, By End-User, 2016�2023 (USD Million)
             11.5.1 Brazil
                       11.5.1.1 Brazil: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 5.1.2 Brazil: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 5.1.3 Brazil: Market Size, By Application, 2016�2023 (USD Million)
                       11. 5.1.4 Brazil: Market Size, By Component, 2016�2023 (USD Million)
                       11. 5.1.5 Brazil: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 5.1.6 Brazil: Market Size, By Service, 2016�2023 (USD Million)
                       11. 5.1.7 Brazil: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 5.1.8 Brazil: Market Size, By End-User, 2016�2023 (USD Million)
             11.5.2 Mexico
                       11.5.2.1 Mexico: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11.5.2.2 Mexico: Market Size, By Technology, 2016�2023 (USD Million)
                       11.5.2.3 Mexico: Market Size, By Application, 2016�2023 (USD Million)
                       11.5.2.4 Mexico: Market Size, By Component, 2016�2023 (USD Million)
                       11.5.2.5 Mexico: Market Size, By Solution, 2016�2023 (USD Million)
                       11.5.2.6 Mexico: Market Size, By Service, 2016�2023 (USD Million)
                       11.5.2.7 Mexico: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11.5.2.8 Mexico: Market Size, By End-User, 2016�2023 (USD Million)
             11.5.3 Rest of Latin America
     11.6 Middle East and Africa
             11.6.1 Middle East and Africa: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
             11.6.2 Middle East and Africa: Market Size, By Technology, 2016�2023 (USD Million)
             11.6.3 Middle East and Africa: Market Size, By Application, 2016�2023 (USD Million)
             11.6.4 Middle East and Africa: Market Size, By Component, 2016�2023 (USD Million)
             11.6.5 Middle East and Africa: Market Size, By Solution, 2016�2023 (USD Million)
             11.6.6 Middle East and Africa: Market Size, By Service, 2016�2023 (USD Million)
             11.6.7 Middle East and Africa: Market Size, By Enterprise Size, 2016�2023 (USD Million)
             11.6.8 Middle East and Africa: Market Size, By End-User, 2016�2023 (USD Million)
             11.6.1 United Arab Emirates
                       11.6.1.1 United Arab Emirates: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11. 6.1.2 United Arab Emirates: Market Size, By Technology, 2016�2023 (USD Million)
                       11. 6.1.3 United Arab Emirates: Market Size, By Application, 2016�2023 (USD Million)
                       11. 6.1.4 United Arab Emirates: Market Size, By Component, 2016�2023 (USD Million)
                       11. 6.1.5 United Arab Emirates: Market Size, By Solution, 2016�2023 (USD Million)
                       11. 6.1.6 United Arab Emirates: Market Size, By Service, 2016�2023 (USD Million)
                       11. 6.1.7 United Arab Emirates: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11. 6.1.8 United Arab Emirates: Market Size, By End-User, 2016�2023 (USD Million)
             11.6.2 South Africa
                       11.6.2.1 South Africa: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
                       11.6.2.2 South Africa: Market Size, By Technology, 2016�2023 (USD Million)
                       11.6.2.3 South Africa: Market Size, By Application, 2016�2023 (USD Million)
                       11.6.2.4 South Africa: Market Size, By Component, 2016�2023 (USD Million)
                       11.6.2.5 South Africa: Market Size, By Solution, 2016�2023 (USD Million)
                       11.6.2.6 South Africa: Market Size, By Service, 2016�2023 (USD Million)
                       11.6.2.7 South Africa: Market Size, By Enterprise Size, 2016�2023 (USD Million)
                       11.6.2.8 South Africa: Market Size, By End-User, 2016�2023 (USD Million)
             11.6.3 Rest of Middle East and Africa

12 Competitive Landscape (Page No. - 110)
     12.1 Overview
     12.2 Top Players Operating in the AI in Social Media Market
     12.3 Competitive Scenario
             12.3.1 New Product/Service Launches and Product/Service Enhancements
             12.3.2 Agreements and Partnerships
             12.3.3 Acquisitions
             12.3.4 Expansions

13 Company Profiles (Page No. - 116)
     13.1 Introduction
     13.2 Google
             13.2.1 Business Overview
             13.2.2 Solutions Offered
             13.2.3 Recent Developments
             13.2.4 SWOT Analysis
             13.2.5 MnM View
     13.3 Facebook
             13.3.1 Business Overview
             13.3.2 Solutions Offered
             13.3.3 Recent Developments
             13.3.4 SWOT Analysis
             13.3.5 MnM View
     13.4 Microsoft
             13.4.1 Business Overview
             13.4.2 Services Offered
             13.4.3 Recent Developments
             13.4.4 SWOT Analysis
             13.4.5 MnM View
     13.5 AWS
             13.5.1 Business Overview
             13.5.2 Services Offered
             13.5.3 Recent Developments
             13.5.4 SWOT Analysis
             13.5.5 MnM View
     13.6 IBM
             13.6.1 Business Overview
             13.6.2 Solutions Offered
             13.6.3 Recent Developments
             13.6.4 SWOT Analysis
             13.6.5 MnM View
     13.7 Adobe Systems
             13.7.1 Business Overview
             13.7.2 Solutions Offered
             13.7.3 Recent Developments
             13.7.4 SWOT Analysis
             13.7.5 MnM View
     13.8 Baidu
             13.8.1 Business Overview
             13.8.2 Products/Solutions Offered
             13.8.3 Recent Developments
             13.8.4 SWOT Analysis
             13.8.5 MnM View
     13.9 Salesforce
             13.9.1 Business Overview
             13.9.2 Products Offered
             13.9.3 Recent Developments
             13.9.4 MnM View
     13.10 Twitter
               13.10.1 Business Overview
               13.10.2 Solutions Offered
               13.10.3 Recent Developments
               13.10.4 MnM View
     13.11 Snap
               13.11.1 Business Overview
               13.11.2 Products Offered
               13.11.3 Recent Developments
     13.12 Clarabridge
               13.12.1 Business Overview
               13.12.2 Products Offered
               13.12.3 Recent Developments
     13.13 Converseon
               13.13.1 Business Overview
               13.13.2 Solutions Offered
               13.13.3 Recent Developments
     13.14 Sprinklr
               13.14.1 Business Overview
               13.14.2 Solutions Offered
               13.14.3 Recent Developments
     13.15 Unmetric
               13.15.1 Business Overview
               13.15.2 Products Offered
               13.15.3 Recent Developments
     13.16 Isentium
               13.16.1 Business Overview
               13.16.2 Products Offered
               13.16.3 Recent Developments
     13.17 Cluep
               13.17.1 Business Overview
               13.17.2 Products Offered
     13.18 Netbase
               13.18.1 Business Overview
               13.18.2 Products/Solutions Offered
               13.18.3 Recent Developments
     13.19 Spredfast
               13.19.1 Business Overview
               13.19.2 Products/Solutions Offered
               13.19.3 Recent Developments
     13.20 Synthesio
               13.20.1 Business Overview
               13.20.2 Products/Solutions Offered
               13.20.3 Recent Developments
     13.21 Crimson Hexagon
               13.21.1 Business Overview
               13.21.2 Products/Solutions Offered
               13.21.3 Recent Developments
     13.22 Hootsuite
               13.22.1 Business Overview
               13.22.2 Products Offered
               13.22.3 Recent Developments
     13.23 Sprout Social
               13.23.1 Business Overview
               13.23.2 Products Offered
               13.23.3 Recent Developments
     13.24 Vidora
               13.24.1 Business Overview
               13.24.2 Products Offered
               13.24.3 Recent Developments
     13.25 Meltwater
               13.25.1 Business Overview
               13.25.2 Products Offered
               13.25.3 Recent Developments
     13.26 Talkwalker
               13.26.1 Business Overview
               13.26.2 Products/Solutions Offered
               13.26.3 Recent Developments

14 Appendix (Page No. - 168)
     14.1 Industry Excerpts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets� Subscription Portal
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details

List of Tables (119 Tables)

Table 1 United States Dollar Exchange Rate, 2015�2017
Table 2 Global AI in Social Media Market Size and Growth Rate, 2016�2023
Table 3 Market Size, By Technology, 2016�2023 (USD Million)
Table 4 Machine Learning and Deep Learning: Market Size, By Region, 2016�2023 (USD Million)
Table 5 Natural Language Processing: Market Size, By Region, 2016�2023 (USD Million)
Table 6 Market Size, By Application, 2016�2023 (USD Million)
Table 7 Sales and Marketing: Market Size, By Region, 2016�2023 (USD Million)
Table 8 Customer Experience Management: Market Size, By Region, 2016�2023 (USD Million)
Table 9 Predictive Risk Assessment: Market Size, By Region, 2016�2023 (USD Million)
Table 10 Market Size, By Component, 2016�2023 (USD Million)
Table 11 Solutions: Market Size, By Type, 2016�2023 (USD Million)
Table 12 Software Tools: Market Size, By Region, 2016�2023 (USD Million)
Table 13 Platforms: AI in Social Media Market Size, By Region, 2016�2023 (USD Million)
Table 14 Services: Market Size, By Type, 2016�2023 (USD Million)
Table 15 Support and Maintenance: Market Size, By Region, 2016�2023 (USD Million)
Table 16 System Integration: Market Size, By Region, 2016�2023 (USD Million)
Table 17 Training: Market Size, By Region, 2016�2023 (USD Million)
Table 18 Market Size, By Enterprise Size, 2016�2023 (USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size, By Region, 2016�2023 (USD Million)
Table 20 Large Enterprises: Market Size, By Region, 2016�2023 (USD Million)
Table 21 Market Size, By End-User, 2016�2023 (USD Million)
Table 22 Retail and Ecommerce: Market Size, By Region, 2016�2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size, By Region, 2016�2023 (USD Million)
Table 24 Media and Advertising: AI in Social Media Market Size, By Region, 2016�2023 (USD Million)
Table 25 Education: Market Size, By Region, 2016�2023 (USD Million)
Table 26 Public Utilities: Market Size, By Region, 2016�2023 (USD Million)
Table 27 Others: Market Size, By Region, 2016�2023 (USD Million)
Table 28 Market Size, By Region, 2016�2023 (USD Million)
Table 29 Internet Users in North America, 2017�2023 (Million)
Table 30 Smartphone Users in North America, 2017�2023 (Million)
Table 31 North America: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
Table 32 North America: Market Size, By Technology, 2016�2023 (USD Million)
Table 33 North America: Market Size, By Application, 2016�2023 (USD Million)
Table 34 North America: Market Size, By Component, 2016�2023 (USD Million)
Table 35 North America: Market Size, By Solution, 2016�2023 (USD Million)
Table 36 North America: Market Size, By Service, 2016�2023 (USD Million)
Table 37 North America: Market Size, By Enterprise Size, 2016�2023 (USD Million)
Table 38 North America: Market Size, By End-User, 2016�2023 (USD Million)
Table 39 United States: AI in Social Media Market Size, By Product, 2017�2024 (USD Million)
Table 40 United States: Market Size, By Storage Media, 2017�2024 (USD Million)
Table 41 United States: Market Size, By Deployment Mode, 2017�2024 (USD Million)
Table 42 United States: Market Size, By Enterprise Size, 2017�2024 (USD Million)
Table 43 United States: Market Size, By Application, 2017�2024 (USD Million)
Table 44 United States: Market Size, By Vertical, 2017�2024 (USD Million)
Table 45 Canada: AI in Social Media Market Size, By Product, 2017�2024 (USD Million)
Table 46 Canada: Market Size, By Storage Media, 2017�2024 (USD Million)
Table 47 Canada: Market Size, By Deployment Mode, 2017�2024 (USD Million)
Table 48 Canada: Market Size, By Enterprise Size, 2017�2024 (USD Million)
Table 49 Canada: Market Size, By Application, 2017�2024 (USD Million)
Table 50 Canada: Market Size, By Vertical, 2017�2024 (USD Million)
Table 51 Internet Users in Europe, 2017�2023 (Million)
Table 52 Smartphone Users in Europe, 2017�2023 (Million)
Table 53 Europe: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
Table 54 Europe: Market Size, By Technology, 2016�2023 (USD Million)
Table 55 Europe: Market Size, By Application, 2016�2023 (USD Million)
Table 56 Europe: Market Size, By Component, 2016�2023 (USD Million)
Table 57 Europe: Market Size, By Solution, 2016�2023 (USD Million)
Table 58 Europe: Market Size, By Service, 2016�2023 (USD Million)
Table 59 Europe: Market Size, By Enterprise Size, 2016�2023 (USD Million)
Table 60 Europe: Market Size, By End-User, 2016�2023 (USD Million)
Table 61 United Kingdom: AI in Social Media Market Size, By Product, 2017�2024 (USD Million)
Table 62 United Kingdom: Market Size, By Storage Media, 2017�2024 (USD Million)
Table 63 United Kingdom: Market Size, By Deployment Mode, 2017�2024 (USD Million)
Table 64 United Kingdom: Market Size, By Enterprise Size, 2017�2024 (USD Million)
Table 65 United Kingdom: Market Size, By Application, 2017�2024 (USD Million)
Table 66 United Kingdom: Market Size, By Vertical, 2017�2024 (USD Million)
Table 67 Rest of Europe: AI in Social Media Market Size, By Product, 2017�2024 (USD Million)
Table 68 Rest of Europe: Market Size, By Storage Media, 2017�2024 (USD Million)
Table 69 Rest of Europe: Market Size, By Deployment Mode, 2017�2024 (USD Million)
Table 70 Rest of Europe: Market Size, By Enterprise Size, 2017�2024 (USD Million)
Table 71 Rest of Europe: Market Size, By Application, 2017�2024 (USD Million)
Table 72 Rest of Europe: Market Size, By Vertical, 2017�2024 (USD Million)
Table 73 Internet Users in Asia Pacific, 2017�2023 (Million)
Table 74 Smartphone Users in Asia Pacific, 2017�2023 (Million)
Table 75 Asia Pacific: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
Table 76 Asia Pacific: Market Size, By Technology, 2016�2023 (USD Million)
Table 77 Asia Pacific: Market Size, By Application, 2016�2023 (USD Million)
Table 78 Asia Pacific: Market Size, By Component, 2016�2023 (USD Million)
Table 79 Asia Pacific: Market Size, By Solution, 2016�2023 (USD Million)
Table 80 Asia Pacific: Market Size, By Service, 2016�2023 (USD Million)
Table 81 Asia Pacific: Market Size, By Enterprise Size, 2016�2023 (USD Million)
Table 82 Asia Pacific: Market Size, By End-User, 2016�2023 (USD Million)
Table 83 China: AI in Social Media Market Size, By Product, 2017�2024 (USD Million)
Table 84 China: Market Size, By Storage Media, 2017�2024 (USD Million)
Table 85 China: Market Size, By Deployment Mode, 2017�2024 (USD Million)
Table 86 China: Market Size, By Enterprise Size, 2017�2024 (USD Million)
Table 87 China: Market Size, By Application, 2017�2024 (USD Million)
Table 88 China: Market Size, By Vertical, 2017�2024 (USD Million)
Table 89 Rest of Asia Pacific: AI in Social Media Market Size, By Product, 2017�2024 (USD Million)
Table 90 Rest of Asia Pacific: Market Size, By Storage Media, 2017�2024 (USD Million)
Table 91 Rest of Asia Pacific: Market Size, By Deployment Mode, 2017�2024 (USD Million)
Table 92 Rest of Asia Pacific: Market Size, By Enterprise Size, 2017�2024 (USD Million)
Table 93 Rest of Asia Pacific: Market Size, By Application, 2017�2024 (USD Million)
Table 94 Rest of Asia Pacific: Market Size, By Vertical, 2017�2024 (USD Million)
Table 95 Internet Users in Latin America, 2017�2023 (Million)
Table 96 Smartphone Users in Latin America, 2017�2023 (Million)
Table 97 Latin America: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
Table 98 Latin America: Market Size, By Technology, 2016�2023 (USD Million)
Table 99 Latin America: Market Size, By Application, 2016�2023 (USD Million)
Table 100 Latin America: Market Size, By Component, 2016�2023 (USD Million)
Table 101 Latin America: Market Size, By Solution, 2016�2023 (USD Million)
Table 102 Latin America: Market Size, By Service, 2016�2023 (USD Million)
Table 103 Latin America: Market Size, By Enterprise Size, 2016�2023 (USD Million)
Table 104 Latin America: Market Size, By End-User, 2016�2023 (USD Million)
Table 105 Internet Users in the Middle East and Africa, 2017�2023 (Million)
Table 106 Smartphone Users in Middle East and Africa, 2017�2023 (Million)
Table 107 Middle East and Africa: AI in Social Media Market Size, By Country, 2016�2023 (USD Million)
Table 108 Middle East and Africa: Market Size, By Technology, 2016�2023 (USD Million)
Table 109 Middle East and Africa: Market Size, By Application, 2016�2023 (USD Million)
Table 110 Middle East and Africa: Market Size, By Component, 2016�2023 (USD Million)
Table 111 Middle East and Africa: Market Size, By Solution, 2016�2023 (USD Million)
Table 112 Middle East and Africa: Market Size, By Service, 2016�2023 (USD Million)
Table 113 Middle East and Africa: Market Size, By Enterprise Size, 2016�2023 (USD Million)
Table 114 Middle East and Africa: Market Size, By End-User, 2016�2023 (USD Million)
Table 115 Market Ranking for Market, 2018
Table 116 New Product/Service Launches and Product/Service Enhancements, 2015�2018
Table 117 Agreements and Partnerships, 2016�2017
Table 118 Acquisitions, 2015�2018
Table 119 Expansions, 2017�2018

List of Figures (58 Figures)

Figure 1 Global AI in Social Media Market: Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 North America is Estimated to Have the Largest Market Share in 2018
Figure 8 Market Snapshot, By Technology, 2017
Figure 9 Market Snapshot, By Application, 2017
Figure 10 Market Snapshot, By Component, 2017
Figure 11 Market Snapshot, By Solution, 2017
Figure 12 Market Snapshot, By Service, 2017
Figure 13 Market Snapshot, By Enterprise Size, 2017
Figure 14 Market Snapshot, By End-User, 2017
Figure 15 The Global AI in Social Media Market is Expected to Witness Significant Growth During the Forecast Period
Figure 16 Predictive Risk Assessment Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Sales and Marketing and North America Region are Estimated to Have the Largest Market Shares in the AI in Social Media Market in 2018
Figure 18 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 19 Solutions Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 20 North America Region is Estimated to Have the Largest Market Share in 2018
Figure 21 Market Investment Scenario: Asia Pacific is Expected to be the Best Region for Investment During the Forecast Period
Figure 22 AI in Social Media Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Global Social Network Penetration Rate, By Region (Till January 2018)
Figure 24 Global Smartphone Users, By Major Country, 2018 and 2023
Figure 25 Global Data Traffic Through Smartphones, 2016-2023 (Peta Bytes Per Month)
Figure 26 Global Number of Social Media Users (Billion) 2017-2023
Figure 27 Global Active Usage Penetration Rate, By Major Social Media Platform (Till January 2018)
Figure 28 Natural Language Processing Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 29 Predictive Risk Assessment Segment is Expected to Witness the Highest CAGR During the Forecast Period
Figure 30 Services Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 31 Platforms Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 32 Support and Maintenance Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Small and Medium-Sized Enterprises Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 34 Retail and Ecommerce End-User is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 36 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 37 North America: Market Snapshot
Figure 38 North America: AI in Social Media Market, By End-User
Figure 39 Americas: Social Network Penetration Rate, By Region, Till January 2018
Figure 40 Europe: Market, By End-User
Figure 41 Europe: Social Network Penetration Rate, By Region, Till January 2018
Figure 42 Asia Pacific: Market Snapshot
Figure 43 Asia Pacific: Market, By End-User
Figure 44 Asia Pacific: Social Network Penetration Rate, By Region (Till January 2018)
Figure 45 Latin America: Market, By End-User
Figure 46 Middle East and Africa: Market, By End-User
Figure 47 Africa: Social Network Penetration Rate, By Region (Till January 2018)
Figure 48 Key Developments By Leading Players in the AI in Social Media Market, 2015�2018
Figure 49 Google: Company Snapshot
Figure 50 Facebook: Company Snapshot
Figure 51 Microsoft: Company Snapshot
Figure 52 Company Snapshot: AWS
Figure 53 IBM: Company Snapshot
Figure 54 Adobe Systems: Company Snapshot
Figure 55 Baidu: Company Snapshot
Figure 56 Salesforce: Company Snapshot
Figure 57 Twitter: Company Snapshot
Figure 58 Snap : Company Snapshot

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