AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023

The increasing adoption of the Artificial Intelligence (AI) technology for various applications in the social media sector and utilization of AI-enabled smartphones are expected to drive the growth of the AI in social media market. MarketsandMarkets forecasts the global market to grow from 465.2 million in 2017 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3%. The base year considered for the study is 2017 and the forecast period is 2018–2023.

The objective of the report is to define, describe, and forecast the size of the AI in social media market on the basis of technologies, applications, components (solutions and services), enterprise size, and regions. The report also aims at providing detailed information about the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market.

The research methodology used to estimate and forecast the global AI in social media market size began with capturing data from key vendors’ revenue through secondary research, annual reports, government, publishing sources, the Institute of Electrical and Electronics Engineers (IEEE), Factiva, Bloomberg, and press releases. The vendor offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall global market size from the revenues of key market players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key individuals, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments. The breakdown of the profiles of the primary participants has been depicted in the figure below:

To know about the assumptions considered for the study, download the pdf brochure

The major AI in social media vendors include Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (CANADA), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).

Target Audience:

• Government agencies
• AI in social media solution/service vendors
• Application developers
• System integrators
• Application end-users

“The study answers several questions for stakeholders; primarily, which market segments to focus on in the next 2 to 5 years for prioritizing their efforts and investments.”

Scope of the Report

The AI in social media market is segmented on the basis of technologies, applications, components (solutions and services), enterprise size, end-users, and regions:

By Technology

• Machine Learning and Deep Learning
• Natural Language Processing (NLP)

By Application

• Sales and Marketing
• Customer Experience Management
• Predictive Risk Assessment

By Component

• Solutions
  • Software tools
  • Platforms
• Services
  • Support and maintenance
  • System Integration
  • Training

By Enterprise Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By End-user

• Retail and eCommerce
• Banking, Financial Services, and Insurance (BFSI)
• Media and Advertising
• Education
• Public Utilities
• Others ( government and defense, and manufacturing)

By Region

• North America
• Europe
• Asia Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the North American AI in social media market
• Further breakdown of the European market
• Further breakdown of the APAC market
• Further breakdown of the MEA market
• Further breakdown of the Latin American market

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Opportunities in the AI in Social Media Market
    4.2 Market Applications
    4.3 Market Leading Applications and Regions
    4.4 Market Potential, By Region
    4.5 Market By Component
    4.6 Market By Region

5 Market Overview and Industry Trends (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing User Engagement on Social Media Using Smartphones
                    5.2.1.2 Utilization of the AI Technology in Social Media to Understand Market Trends and Gain A Competitive Edge
                    5.2.1.3 Integration of the AI Technology With Social Media for Effective Advertising
           5.2.2 Restraints
                    5.2.2.1 Limited Number of AI Experts
                    5.2.2.2 Slow Digitalization Rate Affecting the Adoption of the AI Technology in Emerging Economies
           5.2.3 Opportunities
                    5.2.3.1 Voluminous Data Generation Through Social Media Platforms
           5.2.4 Challenges
                    5.2.4.1 Lack of Standards to Manage the Increasing Unstructured Data
                    5.2.4.2 Concerns Related to the Data Privacy
    5.3 AI in Social Media Market: Use Cases
           5.3.1 Introduction
           5.3.2 Use Case: Scenario 1
           5.3.3 Use Case: Scenario 2
           5.3.4 Use Case: Scenario 3
           5.3.5 Use Case: Scenario 4
           5.3.6 Use Case: Scenario 5
           5.3.7 Use Case: Scenario 6
    5.4 Types of Social Media Platforms
           5.4.1 Introduction
           5.4.2 Social Networking
           5.4.3 Microblogging
           5.4.4 Photo Sharing
           5.4.5 Video

6 AI in Social Media Market, By Technology (Page No. - 45)
    6.1 Introduction
    6.2 Machine Learning and Deep Learning
    6.3 Natural Language Processing

7 AI in Social Media Market, By Application (Page No. - 50)
    7.1 Introduction
    7.2 Sales and Marketing
    7.3 Customer Experience Management
    7.4 Predictive Risk Assessment
           7.4.1 Competitive Intelligence
           7.4.2 Fraud Detection and Prevention
           7.4.3 Compliance
           7.4.4 Public Safety and Law Enforcement

8 Market By Component (Page No. - 55)
    8.1 Introduction
    8.2 Solutions
           8.2.1 Software Tools
           8.2.2 Platforms
    8.3 Services
           8.3.1 Support and Maintenance
           8.3.2 System Integration
           8.3.3 Training

9 AI in Social Media Market, By Enterprise Size (Page No. - 64)
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprises
    9.3 Large Enterprises

10 AI in Social Media Market, By End-User (Page No. - 68)
     10.1 Introduction
     10.2 Retail and Ecommerce
     10.3 Banking, Financial Services, and Insurance
     10.4 Media and Advertising
     10.5 Education
     10.6 Public Utilities
     10.7 Others

11 Geographic Analysis (Page No. - 76)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
             11.2.2 Canada
     11.3 Europe
             11.3.1 United Kingdom
             11.3.2 Germany
             11.3.3 France
             11.3.4 Italy
             11.3.5 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
             11.4.2 Japan
             11.4.3 India
             11.4.4 Rest of Asia Pacific
     11.5 Latin America
             11.5.1 Brazil
             11.5.2 Mexico
             11.5.3 Rest of Latin America
     11.6 Middle East and Africa
             11.6.1 United Arab Emirates
             11.6.2 South Africa
             11.6.3 Rest of Middle East and Africa

12 Competitive Landscape (Page No. - 110)
     12.1 Overview
     12.2 Top Players Operating in the AI in Social Media Market
     12.3 Competitive Scenario
             12.3.1 New Product/Service Launches and Product/Service Enhancements
             12.3.2 Agreements and Partnerships
             12.3.3 Acquisitions
             12.3.4 Expansions

13 Company Profiles (Page No. - 116)
     13.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.2 Google
     13.3 Facebook
     13.4 Microsoft
     13.5 AWS
     13.6 IBM
     13.7 Adobe Systems
     13.8 Baidu
     13.9 Salesforce
     13.10 Twitter
     13.11 Snap
     13.12 Clarabridge
     13.13 Converseon
     13.14 Sprinklr
     13.15 Unmetric
     13.16 Isentium
     13.17 Cluep
     13.18 Netbase
     13.19 Spredfast
     13.20 Synthesio
     13.21 Crimson Hexagon
     13.22 Hootsuite
     13.23 Sprout Social
     13.24 Vidora
     13.25 Meltwater
     13.26 Talkwalker

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 168)
     14.1 Industry Excerpts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details

List of Tables (83 Tables)

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Global Market Size and Growth Rate, 2016–2023
Table 3 AI in Social Media Market Size, By Technology, 2016–2023 (USD Million)
Table 4 Machine Learning and Deep Learning: Market Size By Region, 2016–2023 (USD Million)
Table 5 Natural Language Processing: Market Size By Region, 2016–2023 (USD Million)
Table 6 Market Size By Application, 2016–2023 (USD Million)
Table 7 Sales and Marketing: Market Size By Region, 2016–2023 (USD Million)
Table 8 Customer Experience Management: Market Size By Region, 2016–2023 (USD Million)
Table 9 Predictive Risk Assessment: Market Size By Region, 2016–2023 (USD Million)
Table 10 AI in Social Media Market Size, By Component, 2016–2023 (USD Million)
Table 11 Solutions: Market Size By Type, 2016–2023 (USD Million)
Table 12 Software Tools: Market Size By Region, 2016–2023 (USD Million)
Table 13 Platforms: Market Size By Region, 2016–2023 (USD Million)
Table 14 Services: Market Size By Type, 2016–2023 (USD Million)
Table 15 Support and Maintenance: Market Size By Region, 2016–2023 (USD Million)
Table 16 System Integration: Market Size By Region, 2016–2023 (USD Million)
Table 17 Training: Market Size By Region, 2016–2023 (USD Million)
Table 18 AI in Social Media Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 20 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Market Size By End-User, 2016–2023 (USD Million)
Table 22 Retail and Ecommerce: Market Size By Region, 2016–2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 24 Media and Advertising: Market Size By Region, 2016–2023 (USD Million)
Table 25 Education: Market Size By Region, 2016–2023 (USD Million)
Table 26 Public Utilities: Market Size By Region, 2016–2023 (USD Million)
Table 27 Others: Market Size By Region, 2016–2023 (USD Million)
Table 28 AI in Social Media Market Size, By Region, 2016–2023 (USD Million)
Table 29 Internet Users in North America, 2017–2023 (Million)
Table 30 Smartphone Users in North America, 2017–2023 (Million)
Table 31 North America: Market Size By Country, 2016–2023 (USD Million)
Table 32 North America: Market Size By Technology, 2016–2023 (USD Million)
Table 33 North America: Market Size By Application, 2016–2023 (USD Million)
Table 34 North America: Market Size By Component, 2016–2023 (USD Million)
Table 35 North America: Market Size By Solution, 2016–2023 (USD Million)
Table 36 North America: Market Size By Service, 2016–2023 (USD Million)
Table 37 North America: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 38 North America: Market Size By End-User, 2016–2023 (USD Million)
Table 39 Internet Users in Europe, 2017–2023 (Million)
Table 40 Smartphone Users in Europe, 2017–2023 (Million)
Table 41 Europe: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Technology, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Solution, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 48 Europe: Market Size By End-User, 2016–2023 (USD Million)
Table 49 Internet Users in Asia Pacific, 2017–2023 (Million)
Table 50 Smartphone Users in Asia Pacific, 2017–2023 (Million)
Table 51 Asia Pacific: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Technology, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Solution, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By End-User, 2016–2023 (USD Million)
Table 59 Internet Users in Latin America, 2017–2023 (Million)
Table 60 Smartphone Users in Latin America, 2017–2023 (Million)
Table 61 Latin America: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Technology, 2016–2023 (USD Million)
Table 63 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 65 Latin America: Market Size By Solution, 2016–2023 (USD Million)
Table 66 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 67 Latin America: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 68 Latin America: Market Size By End-User, 2016–2023 (USD Million)
Table 69 Internet Users in the Middle East and Africa, 2017–2023 (Million)
Table 70 Smartphone Users in Middle East and Africa, 2017–2023 (Million)
Table 71 Middle East and Africa: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 72 Middle East and Africa: Market Size By Technology, 2016–2023 (USD Million)
Table 73 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 74 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 75 Middle East and Africa: Market Size By Solution, 2016–2023 (USD Million)
Table 76 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 77 Middle East and Africa: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 78 Middle East and Africa: Market Size By End-User, 2016–2023 (USD Million)
Table 79 Market Ranking for AI in Social Media Market, 2018
Table 80 New Product/Service Launches and Product/Service Enhancements, 2015–2018
Table 81 Agreements and Partnerships, 2016–2017
Table 82 Acquisitions, 2015–2018
Table 83 Expansions, 2017–2018
 
 
List of Figures (58 Figures)
 
Figure 1 Global AI in Social Media Market Segmentation
Figure 2 Global Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 North America is Estimated to Have the Largest Market Share in 2018
Figure 8 AI in Social Media Market Snapshot, By Technology, 2017
Figure 9 Market Snapshot By Application, 2017
Figure 10 Market Snapshot By Component, 2017
Figure 11 Market Snapshot By Solution, 2017
Figure 12 Market Snapshot By Service, 2017
Figure 13 Market Snapshot By Enterprise Size, 2017
Figure 14 ia Market Snapshot By End-User, 2017
Figure 15 The Global AI in Social Media Market is Expected to Witness Significant Growth During the Forecast Period
Figure 16 Predictive Risk Assessment Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Sales and Marketing and North America Region are Estimated to Have the Largest Market Shares in the AI in Social Media Market in 2018
Figure 18 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 19 Solutions Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 20 North America Region is Estimated to Have the Largest Market Share in 2018
Figure 21 Market Investment Scenario: Asia Pacific is Expected to Be the Best Region for Investment During the Forecast Period
Figure 22 AI in Social Media Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Global Social Network Penetration Rate, By Region (Till January 2018)
Figure 24 Global Smartphone Users, By Major Country, 2018 and 2023
Figure 25 Global Data Traffic Through Smartphones, 2016-2023(Peta Bytes Per Month)
Figure 26 Global Number of Social Media Users (Billion) 2017-2023
Figure 27 Global Active Usage Penetration Rate, By Major Social Media Platform (Till January 2018)
Figure 28 Natural Language Processing Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Predictive Risk Assessment Segment is Expected to Witness the Highest CAGR During the Forecast Period
Figure 30 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 31 Platforms Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 32 Support and Maintenance Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 34 Retail and Ecommerce End-User is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 36 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 37 North America: Market Snapshot
Figure 38 North America: AI in Social Media Market, By End-User
Figure 39 Americas: Social Network Penetration Rate, By Region, Till January 2018
Figure 40 Europe Market By End-User
Figure 41 Europe: Social Network Penetration Rate, By Region, Till January 2018
Figure 42 Asia Pacific: Market Snapshot
Figure 43 Asia Pacific Market By End-User
Figure 44 Asia Pacific: Social Network Penetration Rate, By Region (Till January 2018)
Figure 45 Latin America Market By End-User
Figure 46 Middle East and Africa Market By End-User
Figure 47 Africa: Social Network Penetration Rate, By Region (Till January 2018)
Figure 48 Key Developments By Leading Players in the AI in Social Media Market, 2015–2018
Figure 49 Google: Company Snapshot
Figure 50 Facebook: Company Snapshot
Figure 51 Microsoft: Company Snapshot
Figure 52 Company Snapshot: AWS
Figure 53 IBM: Company Snapshot
Figure 54 Adobe Systems: Company Snapshot
Figure 55 Baidu: Company Snapshot
Figure 56 Salesforce: Company Snapshot
Figure 57 Twitter: Company Snapshot
Figure 58 Snap : Company Snapshot 

MarketsandMarkets forecasts the global Artificial Intelligence (AI) in social media market to grow from 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The increasing adoption of AI for various applications in the social media sector and the utilization of the AI technology for effective advertising campaigns on social media platforms are expected to drive the growth of the AI in social media market.

Among technologies, the Natural Language Processing (NLP) segment is expected to grow at a higher CAGR during the forecast period. As the NLP technology helps in reading social media content and understanding human languages from various social media platforms, it is being rapidly utilized by social media enterprises.

On the basis of components, the AI in social media market has been segmented into solutions and services. The services segment is expected to grow at a higher CAGR during the forecast period. The growing awareness among social media enterprises regarding the features and benefits of the AI technology in the social media industry, increasing adoption of the AI technology for various applications in the social media sector, and rising utilization of AI-enabled smartphones are expected to drive the global market.

Based on applications, the AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. The sales and marketing segment is expected to have the largest market size during the forecast period. Due to the increasing social media users in the Asia Pacific (APAC) region, the adoption of sales and marketing applications is expected to increase at a rapid pace, as they provide better customer services.

Among enterprises, the Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR during the forecast period. The increasing demand for the integration of the AI technology in the social media sector is expected to have accelerated the growth of the SMEs.

North America is expected to have the largest market size in the AI in social media market, while APAC is expected to grow at the highest CAGR during the forecast period. The North American region has shown increased investments in the market. A considerable growth is expected in the region during the forecast period. In North America, the AI in social media technologies is effectively used for various applications, such as sales and marketing, customer experience management, and predictive risk assessment.

The AI in social media market faces many challenges; for instance, the lack of standards to manage the increasing unstructured data that may generate data privacy issues in AI in social media solutions and the limited number of AI experts are restraining the growth of the market.

The major vendors who offer AI in social media solutions across the globe include Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the AI in social media market.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst