Social Media Analytics Market

Social Media Analytics Market by Component, Analytics Type, Application (Sales and Marketing Management, and Competitive Intelligence), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2026

Report Code: TC 2648 Nov, 2021, by marketsandmarkets.com

[328 Pages Report] The social media analytics size is projected to grow from USD 3.2 billion in 2021 to 9.3 USD billion in 2026, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period. The major factors driving the growth of the social media analytics are the rising number of social media user, increased focus on the market and competitive intelligence, rising need for social media measurement to enhance the customer experience.

Social Media Analytics Market

To know about the assumptions considered for the study, Request for Free Sample Report

Market Dynamics

Driver: Rising number of social media users

The increase in social media users majorly drives the market and is expected to remain so during the forecast period. This enables the social media analytics companies to obtain better customer data and an enhanced customer behavioral analysis. The use of mobile, laptops, and computers with access to the internet has increased over the years. This has largely affected social media platforms. With the growth of digital technologies, people have started using social media for communication, online shopping, and other social connectivity activities. These have encouraged enterprises to adopt social media analytics solutions to understand the needs and demands of users and the salability of their products. Nowadays, most people are addicted to social media as social media has been a great medium for entertainment and news. The demand for social media is increasing, and with it, the social media analytics market is also growing, and it is expected to grow more.

Maximum users make use of their smartphones to access social media websites. Companies such as Google are also contributing to increasing smartphone adoption. The company is making Android-enabled smartphones available at lower prices to increase market adoption. Social media platforms are also creating mobile-friendly apps because of the increase in smartphone adoption, which is instrumental in expanding its use among the youth. Facebook launched a mobile platform in 2013 so that mobile developers could build custom apps and integrate them on their platforms. Now, developers can use additional data, such as location tagging and friend tagging, obtained from social media platforms to generate additional insights. The increase in the use of smartphones and the creation of user-friendly social media platforms are expected to surge the amount of data generated from social media. Earlier, social media analytics was only being used by advertisers to market their products. Nowadays, it is also used by large enterprises to create trends and understand the likes or dislikes of their customers or understand the topics which attract maximum attention in real-time.

Restraint: Complexities in the analytical workflow

Any analytical workflow involves various important steps, such as data identification, setting parameters, defining business rules, data preparation, execution, data modeling, and visualization. Companies are using various analytical methodologies, such as predictive, prescriptive, and descriptive analytics, to create maximum value out of social media data. The data obtained from various social media sites is unstructured and requires additional functionalities to structure and improve the insights. This is because data is obtained in terms of comments, social listening, and debate opinions. Social media analytics is still in the nascent phase, and organizations are trying to create a single robust platform to extract, transform, load, evaluate, and analyze social media data. Analysts must integrate huge amounts of social media data from various social platforms and create efficient models to generate expected outcomes. Vendors must come up with flexible options and simple workflows to reduce costs, attracting SMEs to start using social media platforms to make valuable insights from a business standpoint and increase the adoption of social media analytics.

Opportunity: Voluminous data generation through social media platforms

The social media landscape is filled with several popular platforms, such as Foursquare, Twitter, Pinterest, LinkedIn, YouTube, and Facebook. Nowadays, the adoption of social media by the millennial generation is increasing substantially because of its flexibility in the use and ease of communication with peers. Users spend 1 in every 5 minutes online on social media platforms. These platforms generate huge volumes of data in terms of text, video, voice, and location, rich with valuable information. Enterprises are seeking to use this information to enhance their business models and gain a competitive advantage. The advent of next-generation communication technology, such as Long-Term Evolution (LTE) and Advanced LTE, is fulfilling the need of customers to easily access social media platforms.

Social media platforms are gaining public attention, and businesses are trying to make the most by advancing their connections with customers using the social media platform to gain insights and drive corporate results. Organizations can use social media platforms to anticipate shifting marketing trends, track competitors’ promotional performance, and measure the effectiveness of their marketing campaigns with ease. After that, companies can easily attract, convert, upsell, cross-sell their products, and reward loyalty programs to their target client base. All industry verticals can make use of the data generated from social media platforms to create insights. Activities, such as liking a brand on Facebook, can spread virally throughout all social media channels. Individuals these days trust the opinions of their peers and public reviews than a magazine advertisement. Millions of users use the YouTube platform to unbox the latest gadgets, explain their features, and review them. As a result, organizations are trying to make sense of this data to find solutions and improve their market presence. Social media platforms provide an opportunity for organizations to use word of mouth to gain publicity. Moreover, social media platforms are being widely used in developing countries with improving internet penetration.

Challenge: Lack of standard measures for social media analytics

The analyzed data obtained has to be reliable and valid to generate value from social media analytics. Otherwise, it would not be of much use and can be considered as bad data, leading to wrong decision-making in organizations. Hence, it is necessary to validate all the analyses and algorithms that rely on the results obtained. If the methodology and math used for the analyses and algorithms cannot be verified, then foolproof decisions cannot be made. Most vendors validate the information themselves, and this exposes a common problem with social media analytics. Some provide the validation with the help of customer metrics, such as Key Performance Indicators (KPIs); this method helps focus only on certain circumstances. Vendors usually are not keen on providing broad external validations. The reason for this not being done is the lack of standard measures for social media analytics. In the end, the validation has to be measured individually by customers. Vendors can use positive or negative trend lines to detect how customers feel or to know the facts driving their sentiments. However, they are unable to find the reason for how the change in sentiment can affect their revenue. Marketers might demand results to be verified both broadly and in terms of their specifications as the social media analytics market matures. Hence, the lack of standard measures is considered a challenge for the growth of the market.

Based on the Component, solutions segment to account for a larger market size during the forecast period

The social media analytics market has been segmented by two components: solution and services. The deployment of social media analytics has witnessed an increase in adoption, as serves a variety of purposes, such as competitive intelligence and customer experience management. The growing adoption of social media analytics across all major verticals, such as BFSI, telecom and IT, retail and e-commerce, health care and life science, government and defense, media and entertainment, travel and hospitality and other (research and education, transportation and logistics, and energy and utilities) industry verticals.

Based on deployment mode, cloud segment is expected to grow at a higher CAGR during the forecast period

Most of the social media analytics market demand cloud-based solution as it is cost-effective and easily scalable. It is also easy to maintain and manage data. Its low cost of Operating Expenditures (OPEX) helps users pay per usage and invest more time and energy in concentrating on core business goals. In the cloud deployment model, the social media analytics solution is offered as SaaS, and all the social media analytics workloads are cloud-based. IT infrastructure requirements of the customer, data redundancies, data availability, virtual private network setup (related to customer IT teams), setting security protocols and audits, configuration, and maintenance and updates are handled by the social media analytics solution vendors. End-users have shown high interest in cloud-based solutions, owing to low operational expenses, easy deployment, scalability, flexibility, and easy collaboration.

Based on analytics, descriptive analytics segment is expected to grow at a higher CAGR during the forecast period

The social media analytics market has been segmented by analytics type into predictive analytics, prescriptive analytics, descriptive analytics and diagnostic analytics, descriptive analytics to grow at a higher CAGR during the forecast period. Descriptive analytics is characterized by analyzing past events and behaviors to generate powerful insights that are instrumental to the enterprise for future use

Based on organization size, large enterprises segment to hold the largest market size during the forecast period

The traction of social media analytics tools in large enterprises is expected to be high due to the affordability and high economies of scale that enable organizations to leverage the benefits of social media analytics tools. Large enterprises usually have a large infrastructure and complex networks and are spread across multiple locations and operate globally. As large enterprises have a broad customer base and a large workforce, their IT infrastructure and processes are exhaustive and complex. They are always in need of a centralized system to automate their frequently executed processes in a streamlined manner. They require superior integrated platforms to manage their social data, communications, and content transfer

Based on vertical, the healthcare and life science segment is expected to grow at a higher CAGR during the forecast period

Social media analytics are gaining acceptance among all verticals to improve profitability and reduce overall costs. The major verticals adopting social media analytics solutions are BFSI, telecom and IT, retail and e-commerce, health care and life science, government and defense, media and entertainment, travel and hospitality and other (research and education, transportation and logistics, and energy and utilities) industry vertical. , the healthcare and life science vertical is expected to grow at the highest CAGR during the forecast period. By monitoring and analyzing the public behavior through social media, healthcare services can collect different perceptions and viewpoints, which help the decision-makers unravel the needs of the patients. Social media analytics has proved to be an essential tool for the healthcare and life science industry as it has perfectly bridged the gap between patients and healthcare.

North America to hold the largest market size during the forecast period

North America is estimated to account for the largest market share during the forecast period. In North America, sales and marketing management and competitive intelligence are considered highly effective by most organizations and verticals. On the other hand, Europe is gradually incorporating these advanced solutions within its enterprises. APAC is witnessing a substantial rise in the adoption of social media analytics owing to the increasing digitalization and rising demand for centrally managed systems.

Social Media Analytics Market by Region

To know about the assumptions considered for the study, download the pdf brochure

Market Interconnection

Social Media Analytics Market by Region

Market Players

Major social media analytics vendors include IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Clarabridge (US), NetbaseQuid(US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (US), Khoros (US), SproutSocial (US), CISION (US), BRAND24 (US), Storender (Uk), RivalIQ(US), Quintly (Germany), Socialbakers (Czech Republic), Awario (Belarus), Oktopost (Israel), Simplify360 (India), Frrole (US), Mavsocial (US), Heuritech (France), Mnemonic AI (US), Konnect Insights (India). These market players have adopted various growth strategies, such as partnerships, collaborations, and new product launches, to expand have been the most adopted strategies by major players from 2019 to 2021, which helped companies innovate their offerings and broaden their customer base.

Get online access to the report on the World's First Market Intelligence Cloud

  • Easy to Download Historical Data & Forecast Numbers
  • Company Analysis Dashboard for high growth potential opportunities
  • Research Analyst Access for customization & queries
  • Competitor Analysis with Interactive dashboard
  • Latest News, Updates & Trend analysis
Request Sample

Scope of the Report

Report Metrics

Details

Market size available for years

2015–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

Value (USD Million)

Segments covered

Impact by Component(solutions and services), analytics type, by application, by deployment mode(cloud and on-premises), by organization Size, vertical, and region.

Regions covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Clarabridge (US), NetbaseQuid(US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (US), Khoros (US), SproutSocial (US), CISION (US), BRAND24 (US), Storender (Uk), RivalIQ(US), Quintly (Germany), Socialbakers (Czech Republic), Awario (Belarus), Oktopost (Israel), Simplify360 (India), Frrole (US), Mavsocial (US), Heuritech (France), Mnemonic AI (US), Konnect Insights (India).

This research report categorizes the social media analytics market to forecast revenues and analyze trends in each of the following submarkets:

Based on Component, the social media analytics market has the following segments:

  • Solutions
  • Services
    • Professional Services
  • Consulting
  • Support and maintenance
  • Deployment and integration
    • Managed Services

Based on Application, the market has the following segments:

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Others

Based on Deployment Mode, the social media analytics market has the following segments:

  • Cloud
  • On-premises

Based on Organization Size, the market has the following segments:

  • Small and Medium-Sized Enterprises
  • Large Enterprises

Based on Analytics type, the social media analytics market has the following segments:

  • Predictive Analytics
  • Prescriptive Analytics
  • Diagnostic Analytic
  • Descriptive Analytics

Based on Vertical, the market has the following segments:

  • BFSI
  • Retail and Consumer Goods
  • Government and Public Sector
  • Healthcare and Life Sciences
  • IT and Telecom
  • Media and Entertainment
  • Travel and Hospitality
  • Others

Based on regions, the social media analytics market has the following segments:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • Japan
    • India
    • Rest of APAC
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In October 2021 Google enhanced Google Analytics by adding a search console option that enables marketers to view data, such as their site’s rank and queries that led to clicks.
  • In September 2021 IBM integrates AI and automation capabilities in its Watson Assistant tool that will help businesses to improve customer service experiences across multiple channels.
  • In September 2021 Salesforce integrates AI capabilities with Marketing Cloud to help companies humanize every interaction, build trusted, first-party data that will help digital design strategy, and optimize marketing impact with unified analytics.
  • In, September 2021 Talkwalker launched a Customer Intelligence platform, which analyzes consumer data such as ratings, and reviews posted across different social media platforms—providing brands with real-time actionable insights
  • In June 2021 Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 47)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019-2021
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 56)
    2.1 RESEARCH DATA
           FIGURE 6 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 2 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
           FIGURE 7 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           FIGURE 8 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET
                    FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 - BOTTOM-UP  (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE MARKET
                    FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE MARKET
                    FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING
    2.4 MARKET FORECAST
           TABLE 3 FACTOR ANALYSIS
           TABLE 4 IMPACT OF COVID-19
    2.5 COMPANY EVALUATION MATRIX
           FIGURE 13 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY
           FIGURE 14 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.7 ASSUMPTIONS FOR THE STUDY
    2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 69)
    TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,  2015–2020 (USD MILLION, Y-O-Y%)
    TABLE 6 GLOBAL MARKET SIZE AND GROWTH RATE,  2021–2026 (USD MILLION, Y-O-Y%)
    FIGURE 15 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
    FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET  SHARE IN 2021
    FIGURE 17 CONSULTING SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
    FIGURE 18 CLOUD SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021
    FIGURE 19 PREDICTIVE ANALYTICS SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021
    FIGURE 20 SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SHARE IN 2021
    FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021
    FIGURE 22 HEALTHCARE AND LIFE SCIENCES SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021
    FIGURE 23 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE IN 2021

4 PREMIUM INSIGHTS (Page No. - 74)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
           FIGURE 24 THE RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE THE GROWTH OF THE MARKET
    4.2 MARKET: TOP THREE VERTICALS
           FIGURE 25 TOP 3 VERTICALS IN THE MARKET
    4.3 MARKET: BY REGION
           FIGURE 26 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2020
    4.4 MARKET IN NORTH AMERICA,  BY APPLICATION AND INDUSTRY VERTICAL
           FIGURE 27 SALES AND MARKETING MANAGEMENT AND MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO ACCOUNT FOR THE LARGEST SHARES IN THE MARKET IN 2021

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 76)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 28 SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Rising number of social media users
                    5.2.1.2 Increased focus on the market and competitive intelligence
                    5.2.1.3 Rising need for social media measurement to enhance the customer experience
           5.2.2 RESTRAINTS
                    5.2.2.1 Complexities in the analytical workflow
                    5.2.2.2 Lack of analytical skillsets
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Voluminous data generation through social media platforms
                    5.2.3.2 Rising cloud adoption trends
                    5.2.3.3 Shift of people toward virtual solutions due to COVID-19
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of standard measures for social media analytics
                    5.2.4.2 Lack of a single solution to manage the increasing unstructured data
    5.3 CASE STUDY ANALYSIS
           5.3.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
                    5.3.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data
           5.3.2 TELECOMMUNICATIONS
                    5.3.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience
           5.3.3 HOSPITALITY
                    5.3.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior
           5.3.4 RETAIL AND ECOMMERCE
                    5.3.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences.
           5.3.5 GOVERNMENT
                    5.3.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social’s Analytics Features to expand its digital presence
           5.3.6 MEDIA AND ENTERTAINMENT
                    5.3.6.1 Use Case 6: BBC used Khoros Platform to track the performance of its content and drive more traffic to its website
           5.3.7 MANUFACTURING
                    5.3.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management
           5.3.8 HEALTHCARE
                    5.3.8.1 Use Case 8: Fortis used the Meltwater platform to raise brand awareness and monitor real-time engagement with the audience
           5.3.9 TRANSPORT AND LOGISTICS
                    5.3.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite platform for monitoring and social listening
           5.3.10 ENERGY AND UTILITIES
                    5.3.10.1 Use Case 10: Hydro-Quιbec used the Talkwalker platform to engage with customers and analyze monitoring
    5.4 PATENT ANALYSIS
           5.4.1 METHODOLOGY
           5.4.2 DOCUMENT TYPE
                    TABLE 7 PATENTS FILED, 2018–2021
           5.4.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 29 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–2021
                    5.4.3.1 Top applicants
                               FIGURE 30 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021
    5.5 SOCIAL MEDIA ANALYTICS ECOSYSTEM
           TABLE 8 SOCIAL MEDIA ANALYTICS MARKET: ECOSYSTEM
    5.6 SOCIAL MEDIA ANALYTICS ARCHITECTURE
           FIGURE 31 SOCIAL MEDIA ANALYTICS ARCHITECTURE
    5.7 SUPPLY CHAIN ANALYSIS
           FIGURE 32 SUPPLY CHAIN ANALYSIS
    5.8 PRICING MODEL ANALYSIS
           TABLE 9 PRICING MODEL
    5.9 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN THE MARKET
           FIGURE 33 MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
    5.10 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 34 MARKET: PORTER’S FIVE FORCES ANALYSIS
           TABLE 10 SOCIAL MEDIA ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.10.1 THREAT OF NEW ENTRANTS
           5.10.2 THREAT OF SUBSTITUTES
           5.10.3 BARGAINING POWER OF SUPPLIERS
           5.10.4 BARGAINING POWER OF BUYERS
           5.10.5 INTENSITY OF COMPETITIVE RIVALRY
    5.11 REGULATORY IMPLICATIONS
           5.11.1 GENERAL DATA PROTECTION REGULATION
           5.11.2 PERSONAL DATA PROTECTION ACT
           5.11.3 CALIFORNIA CONSUMER PRIVACY ACT
           5.11.4 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)
           5.11.5 TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
                    5.11.5.1 Big data
                    5.11.5.2 Machine learning
                    5.11.5.3 Natural language processing
    5.12 MARKET: COVID-19 IMPACT
                    FIGURE 35 MARKET TO WITNESS A GROWTH SPIKE BETWEEN 2020 AND 2021

6 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT (Page No. - 98)
    6.1 INTRODUCTION
           6.1.1 COVID-19 IMPACT ON THE MARKET,  BY COMPONENT
                    FIGURE 36 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 11 MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                    TABLE 12 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
           6.1.2 COMPONENT: MARKET DRIVERS
    6.2 SOLUTIONS
           TABLE 13 SOLUTIONS: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 14 SOLUTIONS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.3 SERVICES
           FIGURE 37 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING  THE FORECAST PERIOD
           TABLE 15 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
           TABLE 16 MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
           TABLE 17 SERVICES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 18 SERVICES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
           6.3.1 MANAGED SERVICES
                    TABLE 19 MANAGED SERVICES: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
                    TABLE 20 MANAGED SERVICES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
           6.3.2 PROFESSIONAL SERVICES
                    TABLE 21 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
                    TABLE 22 PROFESSIONAL SERVICES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
                    FIGURE 38 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 23 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
                    TABLE 24 PROFESSIONAL SERVICES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
                    6.3.2.1 Consulting
                               TABLE 25 CONSULTING SERVICES: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
                               TABLE 26 CONSULTING SERVICES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
                    6.3.2.2 Support and maintenance
                               TABLE 27 SUPPORT AND MAINTENANCE: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
                               TABLE 28 SUPPORT AND MAINTENANCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.2.3 Deployment and integration
                               TABLE 29 DEPLOYMENT AND INTEGRATION: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                               TABLE 30 DEPLOYMENT AND INTEGRATION: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)

7 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION (Page No. - 110)
    7.1 INTRODUCTION
           7.1.1 COVID-19 IMPACT ON THE MARKET,  BY APPLICATION
                    FIGURE 39 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 31 MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                    TABLE 32 MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
           7.1.2 APPLICATION: MARKET DRIVERS
    7.2 SALES AND MARKETING MANAGEMENT
           TABLE 33 SALES AND MARKETING MANAGEMENT: MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
           TABLE 34 SALES AND MARKETING MANAGEMENT: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
    7.3 CUSTOMER EXPERIENCE MANAGEMENT
           TABLE 35 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
           TABLE 36 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
    7.4 COMPETITIVE INTELLIGENCE
           TABLE 37 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 38 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    7.5 RISK MANAGEMENT AND FRAUD DETECTION
           TABLE 39 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
           TABLE 40 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
    7.6 PUBLIC SAFETY AND LAW ENFORCEMENT
           TABLE 41 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
           TABLE 42 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
    7.7 OTHERS
           TABLE 43 OTHERS: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
           TABLE 44 OTHERS: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

8 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE (Page No. - 119)
    8.1 INTRODUCTION
           8.1.1 COVID-19 IMPACT ON THE MARKET,  BY DEPLOYMENT MODE
                    FIGURE 40 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 45 MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                    TABLE 46 MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
           8.1.2 DEPLOYMENT MODE: MARKET DRIVERS
    8.2 ON-PREMISES
           TABLE 47 ON-PREMISES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 48 ON-PREMISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.3 CLOUD
           TABLE 49 CLOUD: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 50 CLOUD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

9 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE (Page No. - 124)
    9.1 INTRODUCTION
           9.1.1 COVID-19 IMPACT ON THE MARKET,  BY ORGANIZATION SIZE
                    FIGURE 41 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 51 MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                    TABLE 52 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
           9.1.2 ORGANIZATIONS SIZE: MARKET DRIVERS
    9.2 SMALL AND MEDIUM-SIZED ENTERPRISES
           TABLE 53 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
           TABLE 54 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
    9.3 LARGE ENTERPRISES
           TABLE 55 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
           TABLE 56 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

10 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE (Page No. - 130)
     10.1 INTRODUCTION
             10.1.1 COVID-19 IMPACT ON THE MARKET,  BY ANALYTICS TYPE
                       FIGURE 42 DESCRIPTIVE ANALYTICS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
             10.1.2 ANALYTICS TYPE: MARKET DRIVERS
     10.2 PREDICTIVE ANALYTICS
               TABLE 57 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 58 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
     10.3 PRESCRIPTIVE ANALYTICS
               TABLE 59 PRESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
               TABLE 60 PRESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
     10.4 DIAGNOSTIC ANALYTICS
               TABLE 61 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
               TABLE 62 DIAGNOSTIC ANALYTICS: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
     10.5 DESCRIPTIVE ANALYTICS
               TABLE 63 DESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
               TABLE 64 DESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

11 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL (Page No. - 137)
     11.1 INTRODUCTION
             11.1.1 COVID-19 IMPACT ON THE MARKET,  BY INDUSTRY VERTICAL
                       FIGURE 43 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT  THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 65 MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 66 MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
             11.1.2 VERTICAL: MARKET DRIVERS
     11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
               TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.3 TELECOMMUNICATIONS AND IT
               TABLE 69 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 70 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.4 RETAIL AND ECOMMERCE
               TABLE 71 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
               TABLE 72 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
     11.5 HEALTHCARE AND LIFE SCIENCES
               TABLE 73 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 74 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.6 GOVERNMENT AND DEFENSE
               TABLE 75 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 76 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.7 MEDIA AND ENTERTAINMENT
               TABLE 77 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 78 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.8 TRAVEL AND HOSPITALITY
               TABLE 79 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
               TABLE 80 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
     11.9 OTHER INDUSTRY VERTICALS
               TABLE 81 OTHER INDUSTRY VERTICALS: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 82 OTHER INDUSTRY VERTICALS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

12 SOCIAL MEDIA ANALYTICS MARKET, BY REGION (Page No. - 149)
     12.1 INTRODUCTION
               FIGURE 44 ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE MARKET DURING THE FORECAST PERIOD
               FIGURE 45 INDIA TO HAVE THE HIGHEST CAGR IN THE MARKET DURING THE FORECAST PERIOD
               TABLE 83 MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 84 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     12.2 NORTH AMERICA
             12.2.1 NORTH AMERICA: MARKET DRIVERS
             12.2.2 NORTH AMERICA: COVID-19 IMPACT
             12.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS
                       12.2.3.1 Health Insurance Portability and Accountability Act of 1996
                       12.2.3.2 California Consumer Privacy Act
                       12.2.3.3 Health Information Technology for Economic and Clinical Health Act
                       12.2.3.4 Sarbanes Oxley Act
                       12.2.3.5 The United States Securities and Exchange Commission
                       12.2.3.6 International Organization for Standardization 27001
                       12.2.3.7 California Consumer Privacy Act
                       12.2.3.8 Federal Information Security Management Act
                       12.2.3.9 Payment Card Industry Data Security Standard
            12.2.3.10 Federal Information Processing Standards
                                   FIGURE 46 NORTH AMERICA: MARKET SNAPSHOT
                                   TABLE 85 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                                   TABLE 86 NORTH AMERICA: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                                   TABLE 87 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2015–2020 (USD MILLION)
                                   TABLE 88 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                                   TABLE 89 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 90 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 91 NORTH AMERICA: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                                   TABLE 92 NORTH AMERICA: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
                                   TABLE 93 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                                   TABLE 94 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                   TABLE 95 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                                   TABLE 96 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 97 NORTH AMERICA: MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
                                   TABLE 98 NORTH AMERICA: MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
                                   TABLE 99 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
                                   TABLE 100 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 101 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2015–2020 (USD MILLION)
                                   TABLE 102 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             12.2.4 UNITED STATES
                       TABLE 103 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                       TABLE 104 UNITED STATES: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 105 UNITED STATES: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                       TABLE 106 UNITED STATES: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.2.5 CANADA
                       TABLE 107 CANADA: MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                       TABLE 108 CANADA: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 109 CANADA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 110 CANADA: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
     12.3 EUROPE
             12.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
             12.3.2 EUROPE: COVID-19 IMPACT
             12.3.3 EUROPE: REGULATIONS
                       12.3.3.1 General Data Protection Regulation (GDPR)
                       12.3.3.2 European Committee for Standardization (CEN)
                       12.3.3.3 EU: Digital Service Act
                       12.3.3.4 The German Network Enforcement Act
                       12.3.3.5 European Technical Standards Institute
                                   TABLE 111 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                                   TABLE 112 EUROPE: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                                   TABLE 113 EUROPE: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 114 EUROPE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 115 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2015–2020 (USD MILLION)
                                   TABLE 116 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
                                   TABLE 117 EUROPE: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                                   TABLE 118 EUROPE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 119 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,  2015–2020 (USD MILLION)
                                   TABLE 120 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2021–2026 (USD MILLION)
                                   TABLE 121 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2015–2020 (USD MILLION)
                                   TABLE 122 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                                   TABLE 123 EUROPE: MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
                                   TABLE 124 EUROPE: MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
                                   TABLE 125 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
                                   TABLE 126 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
                                   TABLE 127 EUROPE: MARKET SIZE, BY COUNTRY,  2015–2020 (USD MILLION)
                                   TABLE 128 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.3.4 UNITED KINGDOM
                       TABLE 129 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                       TABLE 130 UNITED KINGDOM: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 131 UNITED KINGDOM: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                       TABLE 132 UNITED KINGDOM: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.3.5 FRANCE
                       TABLE 133 FRANCE: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 134 FRANCE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 135 FRANCE: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 136 FRANCE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
             12.3.6 GERMANY
                       TABLE 137 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                       TABLE 138 GERMANY: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 139 GERMANY: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                       TABLE 140 GERMANY: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.3.7 REST OF EUROPE
     12.4 ASIA PACIFIC
             12.4.1 ASIA PACIFIC: MARKET DRIVERS
             12.4.2 ASIA PACIFIC: COVID-19 IMPACT
             12.4.3 ASIA PACIFIC: REGULATIONS
                       12.4.3.1 Personal Data Protection Act (PDPA)
                       12.4.3.2 International Organization for Standardization (ISO) 27001
                                   FIGURE 47 ASIA PACIFIC: MARKET SNAPSHOT
                                   TABLE 141 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020(USD MILLION)
                                   TABLE 142 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                                   TABLE 143 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 144 ASIA PACIFIC: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                                   TABLE 145 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 146 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 147 ASIA PACIFIC: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                                   TABLE 148 ASIA PACIFIC: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
                                   TABLE 149 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2015–2020 (USD MILLION)
                                   TABLE 150 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2021–2026 (USD MILLION)
                                   TABLE 151 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2015–2020(USD MILLION)
                                   TABLE 152 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                                   TABLE 153 ASIA PACIFIC: MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
                                   TABLE 154 ASIA PACIFIC: MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
                                   TABLE 155 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
                                   TABLE 156 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
                                   TABLE 157 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
                                   TABLE 158 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.4.4 CHINA
                       TABLE 159 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 160 CHINA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 161 CHINA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 162 CHINA: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.4.5 JAPAN
                       TABLE 163 JAPAN: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 164 JAPAN: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 165 JAPAN: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 166 JAPAN: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.4.6 INDIA
                       TABLE 167 INDIA: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 168 INDIA: MARKET SIZE, BY COMPONENT,   2021–2026 (USD MILLION)
                       TABLE 169 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                       TABLE 170 INDIA: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.4.7 REST OF ASIA PACIFIC
     12.5 MIDDLE EAST AND AFRICA
             12.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
             12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             12.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
                       12.5.3.1 Israeli Privacy Protection Regulations (Data Security),  5777-2017
                       12.5.3.2 GDPR Applicability in KSA
                       12.5.3.3 Protection of Personal Information Act (POPIA)
                                   TABLE 171 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                                   TABLE 172 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 173 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2015–2020 (USD MILLION)
                                   TABLE 174 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                                   TABLE 175 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 176 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 177 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                                   TABLE 178 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 179 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                                   TABLE 180 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                   TABLE 181 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                                   TABLE 182 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 183 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION)
                                   TABLE 184 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION)
                                   TABLE 185 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
                                   TABLE 186 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 187 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
                                   TABLE 188 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.5.4 MIDDLE EAST
                       TABLE 189 MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                       TABLE 190 MIDDLE EAST: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 191 MIDDLE EAST: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                       TABLE 192 MIDDLE EAST: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             12.5.5 AFRICA
                       TABLE 193 AFRICA: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 194 AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 195 AFRICA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 196 AFRICA: MARKET SIZE, BY APPLICATION,   2021–2026 (USD MILLION)
     12.6 LATIN AMERICA
             12.6.1 LATIN AMERICA: COVID-19 IMPACT
             12.6.2 LATIN AMERICA: REGULATIONS
                       12.6.2.1 Brazil Data Protection Law
                       12.6.2.2 Argentina Personal Data Protection Law No. 25.326
                                   TABLE 197 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                                   TABLE 198 LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                                   TABLE 199 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2015–2020 (USD MILLION)
                                   TABLE 200 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                                   TABLE 201 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 202 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 203 LATIN AMERICA: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                                   TABLE 204 LATIN AMERICA: MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
                                   TABLE 205 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                                   TABLE 206 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                   TABLE 207 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                                   TABLE 208 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 209 LATIN AMERICA: MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
                                   TABLE 210 LATIN AMERICA: MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
                                   TABLE 211 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
                                   TABLE 212 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
                                   TABLE 213 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2015–2020 (USD MILLION)
                                   TABLE 214 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             12.6.3 BRAZIL
                       TABLE 215 BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 216 BRAZIL: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 217 BRAZIL: MARKET SIZE, BY APPLICATION,   2015–2020 (USD MILLION)
                       TABLE 218 BRAZIL: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
             12.6.4 MEXICO
                       TABLE 219 MEXICO: MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                       TABLE 220 MEXICO: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 221 MEXICO: MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
                       TABLE 222 MEXICO: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
             12.6.5 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE (Page No. - 214)
     13.1 OVERVIEW
     13.2 STRATEGIES OF KEY PLAYERS
     13.3 MARKET SHARE ANALYSIS
               FIGURE 48 MARKET SHARE ANALYSIS OF SOCIAL MEDIA ANALYTICS
               TABLE 223 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION
     13.4 REVENUE ANALYSIS
               FIGURE 49 REVENUE ANALYSIS OF KEY COMPANIES IN THE PAST FIVE YEARS
     13.5 COMPANY EVALUATION QUADRANT
             13.5.1 STARS
             13.5.2 EMERGING LEADERS
             13.5.3 PERVASIVE PLAYERS
             13.5.4 PARTICIPANTS
                       FIGURE 50 KEY MARKET PLAYERS OF SOCIAL MEDIA ANALYTICS, COMPANY EVALUATION MATRIX, 2021
     13.6 COMPETITIVE BENCHMARKING
               TABLE 224 COMPANY PRODUCT FOOTPRINT
               TABLE 225 COMPANY REGION FOOTPRINT
     13.7 STARTUP/SME EVALUATION QUADRANT
             13.7.1 PROGRESSIVE COMPANIES
             13.7.2 RESPONSIVE COMPANIES
             13.7.3 DYNAMIC COMPANIES
             13.7.4 STARTING BLOCKS
                       FIGURE 51 STARTUP/SME MARKET EVALUATION MATRIX, 2021
     13.8 COMPETITIVE SCENARIO
             13.8.1 PRODUCT LAUNCHES
                       TABLE 226 PRODUCT LAUNCHES, JAN 2018– OCTOBER 2021
             13.8.2 DEALS
                       TABLE 227 DEALS, AUGUST 2018– AUGUST 2021

14 COMPANY PROFILES (Page No. - 236)
     14.1 INTRODUCTION
(Business overview, Products and services offered, Recent developments, COVID-19-related developments, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats)*
             14.1.1 IBM
                       TABLE 228 IBM: BUSINESS OVERVIEW
                       FIGURE 52 IBM: COMPANY SNAPSHOT
                       TABLE 229 IBM: PRODUCTS OFFERED
                       TABLE 230 IBM: SERVICES OFFERED
                       TABLE 231 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 232 IBM: DEALS
             14.1.2 GOOGLE
                       TABLE 233 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 53 GOOGLE: COMPANY SNAPSHOT
                       TABLE 234 GOOGLE: PRODUCTS OFFERED
                       TABLE 235 GOOGLE: SERVICES OFFERED
                       TABLE 236 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 237 GOOGLE: DEALS
             14.1.3 ORACLE
                       TABLE 238 ORACLE: BUSINESS OVERVIEW
                       FIGURE 54 ORACLE: COMPANY SNAPSHOT
                       TABLE 239 ORACLE: PRODUCTS OFFERED
                       TABLE 240 ORACLE: SERVICES OFFERED
                       TABLE 241 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 242 ORACLE: DEALS
             14.1.4 SALESFORCE
                       TABLE 243 SALESFORCE: BUSINESS OVERVIEW
                       FIGURE 55 SALESFORCE: COMPANY SNAPSHOT
                       TABLE 244 SALESFORCE: PRODUCTS OFFERED
                       TABLE 245 SALESFORCE: SERVICES OFFERED
                       TABLE 246 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 247 SALESFORCE: DEALS
             14.1.5 ADOBE
                       TABLE 248 ADOBE: BUSINESS OVERVIEW
                       FIGURE 56 ADOBE: COMPANY SNAPSHOT
                       TABLE 249 ADOBE: PRODUCTS OFFERED
                       TABLE 250 ADOBE: SERVICES OFFERED
                       TABLE 251 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 252 ADOBE: DEALS
             14.1.6 SAS
                       TABLE 253 SAS: BUSINESS OVERVIEW
                       FIGURE 57 SAS: COMPANY SNAPSHOT
                       TABLE 254 SAS: PRODUCTS OFFERED
                       TABLE 255 SAS: SERVICES OFFERED
                       TABLE 256 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 257 SAS: DEALS
             14.1.7 CLARABRIDGE
                       TABLE 258 CLARABRIDGE: BUSINESS OVERVIEW
                       TABLE 259 CLARABRIDGE: PRODUCTS OFFERED
                       TABLE 260 CLARABRIDGE: SERVICES OFFERED
                       TABLE 261 CLARABRIDGE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 262 CLARABRIDGE: DEALS
             14.1.8 NETBASE QUID
                       TABLE 263 NETBASE QUID: BUSINESS OVERVIEW
                       TABLE 264 NETBASE QUID: PRODUCTS OFFERED
                       TABLE 265 NETBASE QUID: SERVICES OFFERED
                       TABLE 266 NETBASE QUID: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 267 NETBASE QUID: DEALS
             14.1.9 DIGIMIND
                       TABLE 268 DIGIMIND: BUSINESS OVERVIEW
                       TABLE 269 DIGIMIND: PRODUCTS OFFERED
                       TABLE 270 DIGIMIND: SERVICES OFFERED
                       TABLE 271 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 272 DIGIMIND: DEALS
             14.1.10 TALKWALKER
                       TABLE 273 TALKWALKER: BUSINESS OVERVIEW
                       TABLE 274 TALKWALKER: PRODUCTS OFFERED
                       TABLE 275 TALKWALKER: SERVICES OFFERED
                       TABLE 276 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 277 TALKWALKER: DEALS
             14.1.11 HOOTSUITE
                       TABLE 278 HOOTSUITE: BUSINESS OVERVIEW
                       TABLE 279 HOOTSUITE: PRODUCTS OFFERED
                       TABLE 280 HOOTSUITE: SERVICES OFFERED
                       TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 282 HOOTSUITE: DEALS
             14.1.12 GOODDATA
                       TABLE 283 GOODDATA: BUSINESS OVERVIEW
                       TABLE 284 GOODDATA: PRODUCTS OFFERED
                       TABLE 285 GOODDATA: SERVICES OFFERED
                       TABLE 286 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 287 GOODDATA: DEALS
             14.1.13 MELTWATER
                       TABLE 288 MELTWATER: BUSINESS OVERVIEW
                       FIGURE 58 MELTWATER: FINANCIAL OVERVIEW
                       TABLE 289 MELTWATER: PRODUCTS OFFERED
                       TABLE 290 MELTWATER: SERVICES OFFERED
                       TABLE 291 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 292 MELTWATER: DEALS
             14.1.14 KHOROS
                       TABLE 293 KHOROS: BUSINESS OVERVIEW
                       TABLE 294 KHOROS: PRODUCTS OFFERED
                       TABLE 295 KHOROS: SERVICES OFFERED
                       TABLE 296 KHOROS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 297 KHOROS: DEALS
             14.1.15 SPROUT SOCIAL
                       TABLE 298 SPROUT SOCIAL: BUSINESS OVERVIEW
                       FIGURE 59 SPROUT SOCIAL: FINANCIAL OVERVIEW
                       TABLE 299 SPROUT SOCIAL: PRODUCTS OFFERED
                       TABLE 300 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 301 SPROUT SOCIAL: DEALS
             14.1.16 CISION
                       TABLE 302 CISION: BUSINESS OVERVIEW
                       TABLE 303 CISION: PRODUCTS OFFERED
                       TABLE 304 CISION: SERVICES OFFERED
                       TABLE 305 CISION: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 306 CISION: DEALS
             14.1.17 BRAND24
             14.1.18 SOTRENDER
             14.1.19 RIVAL IQ
             14.1.20 QUINTLY
             14.1.21 SOCIALBAKERS
             14.1.22 AWARIO
             14.1.23 OKTOPOST
             14.1.24 SIMPLIFY360
             14.1.25 FRROLE
             14.1.26 MAVSOCIAL
             14.1.27 HEURITECH
             14.1.28 MNEMONIC AI
             14.1.29 KONNECT INSIGHTS

*Details on Business overview, Products and services offered, Recent developments, COVID-19-related developments, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies

15 ADJACENT/RELATED MARKETS (Page No. - 300)
     15.1 CUSTOMER ANALYTICS MARKET - GLOBAL FORECAST TO 2025
             15.1.1 MARKET DEFINITION
             15.1.2 MARKET OVERVIEW
                       TABLE 307 GLOBAL CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 2016–2023 (USD MILLION, Y-O-Y %)
             15.1.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT
                       TABLE 308 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
             15.1.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 309 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
             15.1.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 310 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
             15.1.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION
                       TABLE 311 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
             15.1.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
                       TABLE 312 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
             15.1.8 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
                       TABLE 313 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
             15.1.9 CUSTOMER ANALYTICS MARKET, BY REGION
                       TABLE 314 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
     15.2 AI IN SOCIAL MEDIA MARKET
             15.2.1 MARKET DEFINITION
             15.2.2 MARKET OVERVIEW
             15.2.3 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY
                       TABLE 315 AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       15.2.3.1 Machine learning and deep learning
                                   TABLE 316 MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE,  BY REGION, 2016–2023 (USD MILLION)
                       15.2.3.2 Natural language processing
                                   TABLE 317 NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
             15.2.4 AI IN SOCIAL MEDIA MARKET, BY APPLICATION
                       TABLE 318 AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       15.2.4.1 Sales and marketing
                                   TABLE 319 SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                       15.2.4.2 Customer experience management
                                   TABLE 320 CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                       15.2.4.3 Public safety and law enforcement
                                   TABLE 321 PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
             15.2.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT
                       TABLE 322 AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       15.2.5.1 Solutions
                                   TABLE 323 SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
                                   TABLE 324 SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                                   TABLE 325 PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                       15.2.5.2 Services
                                   TABLE 326 SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
                                   TABLE 327 SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                                   TABLE 328 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                                   TABLE 329 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             15.2.6 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE SIZE
                       TABLE 330 AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION)
                       TABLE 331 SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE,  BY REGION, 2016–2023 (USD MILLION)
                       TABLE 332 LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             15.2.7 AI IN SOCIAL MEDIA MARKET, BY END USER
                       TABLE 333 AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION)
                       TABLE 334 RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                       TABLE 335 BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE,  BY REGION, 2016–2023 (USD MILLION)
                       TABLE 336 MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                       TABLE 337 PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             15.2.8 AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHIC ANALYSIS
                       TABLE 338 AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       TABLE 339 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,   2016–2023 (USD MILLION)
                       TABLE 340 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
                       TABLE 341 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
                       TABLE 342 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,  2016–2023 (USD MILLION)
                       TABLE 343 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
                       TABLE 344 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
                       TABLE 345 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       TABLE 346 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
                       TABLE 347 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
                       TABLE 348 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,  2016–2023 (USD MILLION)
                       TABLE 349 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,  2016–2023 (USD MILLION)
                       TABLE 350 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
                       TABLE 351 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
                       TABLE 352 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       TABLE 353 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
                       TABLE 354 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
                       TABLE 355 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,  2016–2023 (USD MILLION)
                       TABLE 356 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,  2016–2023 (USD MILLION)

16 APPENDIX (Page No. - 321)
     16.1 DISCUSSION GUIDE
     16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     16.3 AVAILABLE CUSTOMIZATIONS
     16.4 RELATED REPORTS
     16.5 AUTHOR DETAILS

The research study for the social media analytics market report involved the use of extensive secondary sources, directories, as well as several journals and magazines, to identify and collect information that is useful for this technical and market-oriented study. During the production cycle of the report, in-depth interviews were conducted with various primary respondents, including key opinion leaders, subject-matter experts, high-level executives of various companies offering social media analytics and services, and industry consultants, to obtain and verify critical qualitative and quantitative information, as well as assess the market prospects and industry trends.

Secondary Research

In the secondary research process, various secondary sources were referred to, for identifying and collecting information related to the study. Secondary sources included annual reports, press releases, and investor presentations of social media analytics vendors; white papers, certified publications, and articles from recognized industry associations; statistics bureaus; and government publishing sources. The secondary research was carried out to obtain key information about the industry’s value and supply chain, the total pool of key players, market classifications, and segmentations from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides of the social media analytics market ecosystem were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives of various vendors providing social media analytics, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.

Given below is the breakup of the primary respondents:

Social Media Analytics Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate and validate the size of the global social media analytics market and estimate the size of various other dependent subsegments. The research methodology used to estimate the market size included the following details: the key players in the market were identified through secondary research and their revenue contributions in the respective regions were determined through primary and secondary research. The entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. All percentage splits and breakups were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data was consolidated and added with detailed inputs and analysis from MarketsandMarkets.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the global social media analytics Market with COVID-19 Impact by Component (solutions and services), analytics type, by application, by deployment mode (cloud and on-premises), by organization Size, vertical, and region from 2021 to 2026, and analyze the various macroeconomic and microeconomic factors that affect market growth
  • To forecast the size of the market segments with respect to four main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To provide detailed information related to the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the social media analytics market
  • To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the market
  • To track and analyze the competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product Matrix, which gives a detailed comparison of the product portfolios of each company

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
TC 2648
Published ON
Nov, 2021
Choose License Type
BUY NOW
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Social Media Analytics Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
CUSTOMIZED WORKSHOP REQUEST
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
©2022 MarketsandMarkets Research Private Ltd. All rights reserved