Social Media Analytics Market

Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region - Global Forecast to 2028

Report Code: TC 2648 Jan, 2024, by marketsandmarkets.com

Social Media Analytics Market - Global

[341 Pages Report] The Social Media Analytics Market size as per revenue was surpassed $4.8 billion in 2023. Throughout the projection period, the social media analytics industry is poised to increase at a CAGR of 24.9% in between 2023 to 2028 to reach around $14.6 billion in 2028.

Social media analytics is being influenced by various players in the market adopting advanced technologies. Social media analytics involves the process of collecting and analyzing data from various social networks to make informed business decisions. This process includes tracking, measuring, and evaluating social media metrics and data to understand audience engagement, sentiment, trends, and overall performance. The key elements of social media analytics include data collection, metrics and KPIs, audience analysis, competitor analysis, content optimization, campaign measurement, sentiment analysis, and real-time monitoring. Top companies dominating the social media analytics market include Oracle, Adobe, Salesforce, Inc., Digimind, SAS Institute Inc., Cision US Inc., and IBM. There are several advanced technologies used in social media analytics, such as data collection and storage, sentiment analysis, social network analysis, trend analysis, image and video analytics, analytics dashboards, and growth-driving and restraining techniques. These technologies enable companies to extract insights from social platforms to drive business value.

Technology Roadmap of Social Media Analytics till 2028

The Social Media Analytics market report covers the technology roadmap till 2028, with insights into short-term, mid-term, and long-term developments.

Short-term roadmap (2023-2025)

  • Investigate AR applications for social media analytics, offering innovative ways to analyze and enhance user interactions.
  • Implement predictive analytics models to forecast emerging content trends, aiding in proactive content creation and strategy adjustment.
  • Explore blockchain solutions to enhance data transparency, build trust, and ensure the authenticity of social media analytics data.

Mid-term roadmap (2025-2028)

  • Upgrade natural language processing capabilities to better understand and interpret nuanced user sentiments, improving the accuracy of sentiment analysis.
  • Implement state-of-the-art cybersecurity measures to safeguard social media analytics platforms from emerging threats and ensure data integrity.

Long-term roadmap (2029-2030)

  • Introduce self-learning systems that continuously adapt and optimize based on evolving user behaviors, market dynamics, and emerging trends.
  • Research and develop analytics models inspired by neuroscientific principles to enhance understanding of user behavior, preferences, and emotional responses.

Social Media Analytics Market

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Social Media Analytics Market

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Social Media Analytics Market Growth Dynamics

Driver: Increased focus on the market and competitive intelligence

Global competition is affecting profit margins, and companies are seeking solutions to reduce their expenses. To outperform their competitors, companies need to integrate demographic, competitive, and business information with customer data. They focus on analyzing sales and various markets to identify gaps and meet customer demands. Advanced analytics is used to achieve market goals. Social media analytics analyzes unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. Companies can retrieve customer sentiment information from social media platforms to strategize their marketing and sales activities. Social media analytics solutions have various applications, such as customer experience management, sales and marketing management, performance monitoring, and workforce management. They can help organizations gain a competitive edge by effectively analyzing the competition and customer behavior from social media platforms.

Restraint: Challenges and intricacies involved in the process of analyzing data

Analytical workflows involve several important steps, including data identification, parameter setting, defining business rules, data preparation, execution, data modeling, and visualization. Companies use various analytical methodologies, such as predictive, prescriptive, and descriptive analytics to extract maximum value from social media data. The data obtained from various social media sites is unstructured, and additional functionalities are required to structure and improve insights. This is because data is obtained in terms of comments, social listening, and opinion debates. Social media analytics is still in its early stages, and organizations are striving to create a single robust platform to extract, transform, load, evaluate, and analyze social media data. Analysts must integrate vast amounts of social media data from various social platforms and create efficient models to generate expected outcomes. Vendors must offer flexible options and straightforward workflows to reduce costs, attract SMEs, and encourage them to begin using social media platforms to make valuable insights from a business standpoint and increase the adoption of social media analytics.

Opportunity: Rising trends in cloud adoption

Cloud adoption has increased in recent times as vendors are delivering cloud computing solutions through Software-as-a-Service (SaaS). Business users are always on the lookout for effective yet economical solutions, and cloud computing makes it possible to outsource operational IT work to another company, who then takes on all the risks and burdens associated with it. According to industry experts and cloud vendors, cloud computing is expected to grow at an even higher rate in the coming years due to its range of features, such as flexibility, reliability, scalability, and low costs. Cloud deployment mode provides SaaS, Infrastructure-as-a-Service (IaaS), and Platform-as-a-Service (PaaS). Vendors are increasingly using the SaaS model to offer social media analytics solutions over the cloud. Although social media analytics is still in its nascent phase and is being adopted only by large enterprises currently due to the high costs involved, SMEs are also looking for cheaper options for social media analytics. Therefore, cloud adoption is expected to drive the growth of the social media analytics market.

Challenge: Lack of a single solution to manage the increasing unstructured data

The rise of social media analytics has led to an increase in unstructured data, making it challenging for organizations to analyze data related to images, videos, and audio content directly. This is because most social media platforms rely heavily on text data. While some platforms can provide useful information from metadata and comments associated with social media content, they cannot make complete sense of non-textual content, which is also an essential source of information. Nowadays, users are creating vlogs to share product reviews and real-life experiences. This means that the growing content on video-sharing sites like YouTube, photo-sharing sites like Instagram and Pinterest, and podcasts and data obtained from Facebook cannot be efficiently analyzed. Although major vendors offer social listening tools, these solutions are not robust enough to handle the increasing amount of unstructured data. Therefore, the lack of a single solution to manage the unstructured data is considered a challenge for the market.

Social Media Analytics Market Ecosystem

Social Media Analytics Market

By vertical, travel & hospitality accounts for the largest market size during the forecast period.

Effective engagement with customers across various social media channels is crucial for brand engagement in the travel and hospitality industry. Hotels are actively managing multiple social platforms to address guest concerns on Twitter, respond to queries on Facebook Messenger, share captivating visuals on Instagram, or create unique filters on Snapchat, as part of their branding strategy. The service-oriented nature of this industry demands a proactive approach in leveraging social media tools to streamline content creation, facilitate posting on diverse platforms, engage in social listening, and integrate advanced analytics. Talkwalker has highlighted the dominance of airline brands, exemplified by Hong Kong Airlines, in the social conversation surrounding travel and hospitality. Their strategic focus on developing engaging content and expanding target audiences exemplifies how businesses in this industry can utilize social media tools to enhance their brand presence and resonate with their customer base.

Based on the business functions, customer services holds the highest CAGR during the forecast period.

Businesses are increasingly using social media analytics to improve their customer service and engage with their customers. This entails using social media platforms to respond to customer queries, provide support, and build stronger relationships. Companies such as Nike, Spotify, Wendy's, and Starbucks are great examples of organizations that harness the power of social media to interact with customers, resolve concerns, and offer timely solutions. Social media analytics allows businesses to identify problems and opportunities on social channels, gather and analyze data from social media platforms, and evaluate the effectiveness of their strategies on various business activities.

By deployment mode, the cloud accounts for the largest market size during the forecast period.

Social media analytics providers are increasingly using cloud-based solutions to leverage big data and improve their services. The convergence of social, mobile, analytics, and cloud (SMAC) technologies has brought a revolutionary change in the business landscape by providing new ways to reach and interact with customers. Social media platforms, such as Twitter, Facebook, and Instagram, have become valuable sources of data, enabling businesses to understand customer behavior and preferences. Mobile devices have facilitated the generation of vast amounts of data, while cloud computing has provided the infrastructure to efficiently store and analyze this data.

North America to account for the largest market size during the forecast period.

Social media analytics has a significant impact on North America by providing businesses with real-time insights into customer emotions, trends, and challenges. This enables timely decision-making, proactive consumer interaction, and efficient crisis management. The market is driven by the increasing importance of social media platforms, rising smartphone penetration, and the adoption of advanced technologies like natural language processing, artificial intelligence, machine learning, and augmented reality. The media and entertainment vertical is also benefiting from social media analytics as it helps them better understand how their content connects with viewers and make data-driven decisions. Due to the region's focus on real-time social media analytics and the need to comply with privacy rules like GDPR and CCPA, there is a growing demand for such services.

Social Media Analytics Market Size, and Share

Social Media Analytics Companies

The top Social Media Analytics companies have implemented various types of organic and inorganic growth strategies, such as partnerships and agreements,  new product launches, product upgrades, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global market for Social Media Analytics include IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India).

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Scope of the Report

Report Metrics

Details

Market size available for years

2019–2028

Base year considered

2022

Forecast period

2023–2028

Forecast units

USD Billion

Segments Covered

Offering, Analytics Type, Business Functions,  Verticals, and Region

Geographies covered

North America, Europe, Asia Pacific,  Middle East & Africa, and Latin America

List of Social Media Analytics Companies

  • IBM (US)
  • Google (US)
  • Oracle (US)
  • Salesforce (US)
  • Adobe (US)
  • SAS (US)
  • Qualtrics (US)
  • Digimind (France)
  • Talkwalker (Luxembourg)

This research report categorizes the Social Media Analytics Market based on Offering, Analytics Type, Business Functions,  Verticals, and Region.

By Offering:
  • Solution
    • By Software Type
      • Social Listening and Monitoring
      • Social Media Marketing
      • Social Media Advertising Software
      • Social Media Management Software
      • Others
    • By Deployment Mode
      • Cloud
        • Public
        • Private
        • Hybrid
      • On-Premises
  • Services
    • Professional Services
      • Consulting Services
      • Deployment And Integration
      • Support And Maintenance
  • Managed Services
By Security Type:
  • Descriptive Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Diagnostic Analytics
By Business Function:
  • Marketing
  • Sales and Lead Generation
  • Finance
  • Operation
  • Human Resources
  • Customer Service
By Vertical:
  • BFSI
  • Retail & eCommerce
  • Government & Defense
  • Travel And Hospitality
  • Healthcare & Life Sciences
  • Media & Entertainment
  • Telecommunications
  • Energy & Utilities
  • Education
  • Other Verticals
By Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • Qatar
    • Turkey
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America

Recent Developments:

  • IBM partnered with American Tower to deploy a hybrid multi-cloud computing platform at the edge for enhanced innovation and customer experience.
  • Agorapulse recently added Google Analytics 4 (GA4) to its Social Media ROI dashboard. This integration helps businesses measure how social media affects sales, leads, and traffic more accurately. Users can track customer engagement across multiple devices with ease and make data-driven decisions with precision.
  • Oracle has expanded its cloud CX ecosystem by integrating with Sprinklr. This integration will help marketers to keep engaged on social media channels and enhance the customer experience.
  • Sprout Social and X have extended their strategic partnership, enabling Sprout customers to implement a comprehensive social strategy that incorporates advanced listening, analytics, and reporting capabilities at a larger scale.
  • Khoros and Talkwalker have partnered to offer brands a comprehensive social media management and intelligence experience. This partnership enables brands to stay responsive and adaptable to market trends.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 32)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATIONS
           1.3.2 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATE, 2020–2022
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
           1.6.1 RECESSION IMPACT
 
2 RESEARCH METHODOLOGY (Page No. - 37)
    2.1 RESEARCH DATA 
           FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 2 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION 
           FIGURE 2 MARKET: DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION 
           FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY-SIDE) - REVENUE OF SOLUTIONS/SERVICES OF SOCIAL MEDIA ANALYTICS MARKET
                    FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
                    FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
                    FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4 - BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING
    2.4 MARKET FORECAST 
           TABLE 3 FACTOR ANALYSIS
    2.5 STUDY ASSUMPTIONS 
    2.6 STUDY LIMITATIONS 
    2.7 IMPACT OF RECESSION ON GLOBAL MARKET 
           TABLE 4 RECESSION IMPACT ON MARKET
 
3 EXECUTIVE SUMMARY (Page No. - 50)
    TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2022 (USD MILLION Y-O-Y%) 
    TABLE 6 GLOBAL MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION Y-O-Y%) 
    FIGURE 8 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023 
    FIGURE 9 SOCIAL LISTENING AND MONITORING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 10 CLOUD SEGMENT DOMINATED OVERALL MARKET IN 2023 
    FIGURE 11 PUBLIC SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 12 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023 
    FIGURE 13 CONSULTING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 14 DESCRIPTIVE ANALYTICS SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 15 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 16 TRAVEL & HOSPITALITY SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 
    FIGURE 17 MEDIA & ENTERTAINMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 
    FIGURE 18 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF MARKET IN 2023 
 
4 PREMIUM INSIGHTS (Page No. - 57)
    4.1 ATTRACTIVE OPPORTUNITIES IN SOCIAL MEDIA ANALYTICS MARKET 
           FIGURE 19 RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE MARKET
    4.2 MARKET: TOP THREE BUSINESS FUNCTIONS 
           FIGURE 20 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    4.3 MARKET, BY OFFERING AND KEY BUSINESS FUNCTIONS 
           FIGURE 21 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN NORTH AMERICA
    4.4 MARKET, BY REGION 
           FIGURE 22 NORTH AMERICA ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 60)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SOCIAL MEDIA ANALYTICS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Rising number of social media users
                    5.2.1.2 Growing focus of organizations to gain competitive intelligence
                    5.2.1.3 Rising need for social media measurement to enhance customer experience
           5.2.2 RESTRAINTS
                    5.2.2.1 Complexities in analytical workflow
                    5.2.2.2 Lack of analytical skillsets
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Voluminous data generation through social media platforms
                    5.2.3.2 Rising cloud adoption trends
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of standard measures for social media analytics
                    5.2.4.2 Lack of single solution to manage increasing unstructured data
    5.3 TECHNOLOGY ANALYSIS 
           5.3.1 KEY TECHNOLOGIES
                    5.3.1.1 Artificial intelligence (AI)
                    5.3.1.2 Blockchain
                    5.3.1.3 Edge computing
                    5.3.1.4 Big data
           5.3.2 COMPLIMENTARY TECHNOLOGIES
                    5.3.2.1 IoT
                    5.3.2.2 Robotic process automation (RPA)
                    5.3.2.3 AR/VR
           5.3.3 ADJACENT TECHNOLOGY
                    5.3.3.1 Quantum computing
                    5.3.3.2 Cloud computing
    5.4 INVESTMENT LANDSCAPE 
           FIGURE 24 LEADING GLOBAL SOCIAL MEDIA ANALYTICS STARTUPS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023)
    5.5 CASE STUDY ANALYSIS 
           5.5.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
                    5.5.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data
           5.5.2 TELECOMMUNICATIONS
                    5.5.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience
           5.5.3 HOSPITALITY
                    5.5.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior
           5.5.4 RETAIL & ECOMMERCE
                    5.5.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences
           5.5.5 GOVERNMENT
                    5.5.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social's analytics features to expand its digital presence
           5.5.6 MEDIA & ENTERTAINMENT
                    5.5.6.1 Use Case 6: BBC used Khoros Platform to track performance of its content and drive more traffic to its website
           5.5.7 MANUFACTURING
                    5.5.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management
           5.5.8 HEALTHCARE
                    5.5.8.1 Use Case 8: Fortis used Meltwater Platform to raise brand awareness and monitor real-time engagement with the audience
           5.5.9 TRANSPORT AND LOGISTICS
                    5.5.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite Platform for monitoring and social listening
           5.5.10 ENERGY AND UTILITIES
                    5.5.10.1 Use Case 10: Hydro-Québec used Talkwalker Platform to engage with customers and analyze monitoring
    5.6 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET 
           FIGURE 25 EVOLUTION OF MARKET
           TABLE 7 EVOLUTION OF MARKET
    5.7 ECOSYSTEM/MARKET MAP 
           TABLE 8 MARKET: ROLE OF PLAYERS IN ECOSYSTEM
           FIGURE 26 KEY PLAYERS IN SOCIAL MEDIA ANALYTICS MARKET ECOSYSTEM
    5.8 TARIFF & REGULATORY LANDSCAPE 
           5.8.1 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS
                    TABLE 9 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS, 2022
           5.8.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 13 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.8.2.1 North America
                               5.8.2.1.1 US
                                             5.8.2.1.1.1 California Consumer Privacy Act (CCPA)
                                             5.8.2.1.1.2 Health Insurance Portability and Accountability Act (HIPAA)
                                             5.8.2.1.1.3 Artificial Intelligence Risk Management Framework 1.0 (RMF)
                               5.8.2.1.2 Canada
                                             5.8.2.1.2.1 Public Safety Canada Regulation
                    5.8.2.2 Europe
                               5.8.2.2.1 General Data Protection Regulation (GDPR)
                               5.8.2.2.2 EU Regulatory Framework for AI
                    5.8.2.3 Asia Pacific
                               5.8.2.3.1 South Korea
                                             5.8.2.3.1.1 Personal Information Protection Act (PIPA)
                               5.8.2.3.2 China
                               5.8.2.3.3 India
                    5.8.2.4 Middle East & Africa
                               5.8.2.4.1 UAE
                                             5.8.2.4.1.1 UAE AI Regulations
                               5.8.2.4.2 KSA
                                             5.8.2.4.2.1 Saudi Arabia AI Strategy
                               5.8.2.4.3 Bahrain
                                             5.8.2.4.3.1 Bahrain AI Ethics Framework
                    5.8.2.5 Latin America
                               5.8.2.5.1 Brazil
                               5.8.2.5.2 Mexico
    5.9 VALUE CHAIN ANALYSIS 
           FIGURE 27 SOCIAL MEDIA ANALYTICS: VALUE CHAIN ANALYSIS
    5.10 PORTER'S FIVE FORCES ANALYSIS 
           FIGURE 28 PORTER'S FIVE FORCES ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET
           TABLE 14 MARKET: PORTER'S FIVE FORCES ANALYSIS
           5.10.1 THREAT FROM NEW ENTRANTS
           5.10.2 THREAT OF SUBSTITUTES
           5.10.3 BARGAINING POWER OF SUPPLIERS
           5.10.4 BARGAINING POWER OF BUYERS
           5.10.5 INTENSITY OF COMPETITION RIVALRY
    5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
                    TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS (%)
           5.11.2 BUYING CRITERIA
                    FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
                    TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
    5.12 KEY CONFERENCES & EVENTS 
                    TABLE 17 DETAILED LIST OF CONFERENCE & EVENTS, 2024–2025
    5.13 PRICING ANALYSIS 
           5.13.1 INDICATIVE PRICING ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
                    TABLE 18 INDICATIVE PRICING LEVELS OF SOCIAL MEDIA ANALYTICS SOLUTIONS
           5.13.2 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
                    FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
                    TABLE 19 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
    5.14 TRADE ANALYSIS 
           5.14.1 IMPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
                    FIGURE 32 COMPUTER SOFTWARE & SERVICES IMPORT, BY KEY COUNTRIES, 2015–2022 (USD BILLION)
           5.14.2 EXPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
                    FIGURE 33 COMPUTER SOFTWARE & SERVICES EXPORT, BY KEY COUNTRIES, 2015–2022 (USD BILLION)
    5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER'S BUSINESSES 
                    FIGURE 34 REVENUE SHIFT AND NEW REVENUE POCKETS IN SOCIAL MEDIA ANALYTICS MARKET
    5.16 BUSINESS MODELS OF MARKET 
    5.17 PATENT ANALYSIS 
           5.17.1 METHODOLOGY
           5.17.2 PATENTS FILED, BY DOCUMENT TYPE
                    TABLE 20 PATENTS FILED, 2013–2023
           5.17.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 35 NUMBER OF PATENTS GRANTED, 2013–2023
                    5.17.3.1 Top 10 applicants in social media analytics
                               FIGURE 36 TOP 10 APPLICANTS IN SOCIAL MEDIA ANALYTICS, 2013–2023
                               FIGURE 37 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023
                               TABLE 21 TOP 20 PATENT OWNERS IN SOCIAL MEDIA ANALYTICS, 2013–2023
                               TABLE 22 LIST OF FEW PATENTS IN MARKET, 2023
    5.18 BEST PRACTICES IN MARKET 
                    TABLE 23 BEST PRACTICES IN MARKET
    5.19 TECHNOLOGY ROADMAP OF MARKET 
                    TABLE 24 SHORT-TERM ROADMAP, 2023–2025
                    TABLE 25 MID-TERM ROADMAP, 2026–2028
                    TABLE 26 LONG-TERM ROADMAP, 2029–2030
    5.20 FREE VERSUS PAID SOCIAL MEDIA ANALYTICS TOOLS 
    5.21 KEY AREAS TO USE SOCIAL MEDIA ANALYTICS 
           5.21.1 AUDIENCE ANALYTICS
           5.21.2 PERFORMANCE ANALYTICS
           5.21.3 COMPETITIVE ANALYTICS
           5.21.4 PAID SOCIAL MEDIA ANALYTICS
           5.21.5 CUSTOMER SERVICE AND COMMUNITY MANAGEMENT ANALYTICS
           5.21.6 INFLUENCER ANALYTICS
           5.21.7 SENTIMENT ANALYSIS AND AD CAMPAIGNS
           5.21.8 SENTIMENT ANALYSIS FOR CUSTOMER SERVICE
 
6 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING (Page No. - 110)
    6.1 INTRODUCTION 
           6.1.1 OFFERINGS: MARKET DRIVERS
                    FIGURE 38 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 27 MARKET SIZE, BY OFFERING, 2019–2022 (USD MILLION)
                    TABLE 28 MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)
    6.2 SOLUTIONS 
           6.2.1 COMPANIES UNDERTAKING STRATEGIC IMPLEMENTATION OF SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN BUSINESS SUCCESS
                    TABLE 29 SOLUTIONS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 30 SOLUTIONS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
           6.2.2 BY SOFTWARE TYPE
                    FIGURE 39 SOCIAL MEDIA MARKETING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 31 SOLUTIONS: MARKET SIZE, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
                    TABLE 32 SOLUTIONS: MARKET SIZE, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
                    6.2.2.1 Social listening and monitoring
                               TABLE 33 SOCIAL LISTENING AND MONITORING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 34 SOCIAL LISTENING AND MONITORING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.2.2.2 Social media marketing
                               TABLE 35 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 36 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.2.2.3 Social media advertising
                               TABLE 37 SOCIAL MEDIA ADVERTISING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 38 SOCIAL MEDIA ADVERTISING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.2.2.4 Social media intelligence
                               TABLE 39 SOCIAL MEDIA INTELLIGENCE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 40 SOCIAL MEDIA INTELLIGENCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.2.2.5 Other software types
                               TABLE 41 OTHER SOFTWARE TYPES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 42 OTHER SOFTWARE TYPES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
           6.2.3 MARKET, BY DEPLOYMENT MODE
                    FIGURE 40 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 43 SOLUTIONS: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
                    TABLE 44 SOLUTIONS: MARKET SIZE, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                    6.2.3.1 On-premises
                               6.2.3.1.1 Need to maintain data control, customization, and cost efficiency to drive adoption of on-premises mode
                               TABLE 45 ON-PREMISES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 46 ON-PREMISES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.2.3.2 Cloud
                               6.2.3.2.1 Asia Pacific to be fastest-growing market during forecast period
                               TABLE 47 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 48 CLOUD: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                               FIGURE 41 HYBRID CLOUD SEGMENT TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
                               TABLE 49 MARKET SIZE, BY CLOUD TYPE, 2019–2022 (USD MILLION)
                               TABLE 50 MARKET SIZE, BY CLOUD TYPE, 2023–2028 (USD MILLION)
                               6.2.3.2.2 Public
                               TABLE 51 PUBLIC: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 52 PUBLIC: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                               6.2.3.2.3 Private
                               TABLE 53 PRIVATE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 54 PRIVATE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                               6.2.3.2.4 Hybrid
                               TABLE 55 HYBRID: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 56 HYBRID: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    6.3 SERVICES 
           6.3.1 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE
                    FIGURE 42 MANAGED SERVICES SEGMENT TO GROW AT HIGHER RATE DURING FORECAST PERIOD
                    TABLE 57 MARKET SIZE, BY SERVICES, 2019–2022 (USD MILLION)
                    TABLE 58 MARKET SIZE, BY SERVICES, 2023–2028 (USD MILLION)
                    TABLE 59 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 60 SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
           6.3.2 PROFESSIONAL SERVICES
                    FIGURE 43 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 61 MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
                    TABLE 62 MARKET SIZE, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
                    TABLE 63 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 64 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.3.2.1 Consulting services
                               TABLE 65 CONSULTING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 66 CONSULTING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.3.2.2 Deployment & integration
                               TABLE 67 DEPLOYMENT & INTEGRATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 68 DEPLOYMENT & INTEGRATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    6.3.2.3 Support & maintenance
                               TABLE 69 SUPPORT & MAINTENANCE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                               TABLE 70 SUPPORT & MAINTENANCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
           6.3.3 MANAGED SERVICES
                    TABLE 71 MANAGED SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 72 MANAGED SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
 
7 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE (Page No. - 135)
    7.1 INTRODUCTION 
           7.1.1 ANALYTICS TYPE: MARKET DRIVERS
                    FIGURE 44 PRESCRIPTIVE ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 73 MARKET SIZE, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
                    TABLE 74 MARKET SIZE, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
    7.2 PREDICTIVE ANALYTICS 
           TABLE 75 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
           TABLE 76 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    7.3 PRESCRIPTIVE ANALYTICS 
           TABLE 77 PRESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
           TABLE 78 PRESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    7.4 DIAGNOSTIC ANALYTICS 
           TABLE 79 DIAGNOSTIC ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
           TABLE 80 DIAGNOSTIC ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    7.5 DESCRIPTIVE ANALYTICS 
           TABLE 81 DESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
           TABLE 82 DESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
 
8 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION (Page No. - 142)
    8.1 INTRODUCTION 
           8.1.1 BUSINESS FUNCTION: MARKET DRIVERS
                    FIGURE 45 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 83 MARKET SIZE, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                    TABLE 84 MARKET SIZE, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
    8.2 MARKETING 
           8.2.1 RISING NEED TO USE SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN DECISION
                    TABLE 85 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 86 MARKETING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 87 MARKETING: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 88 MARKETING: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
           8.2.2 AUDIENCE SEGMENTATION AND TARGETING
           8.2.3 SOCIAL MEDIA CAMPAIGN PERFORMANCE ANALYTICS
           8.2.4 COMPETITIVE ANALYSIS
           8.2.5 INFLUENCER MARKETING ANALYSIS
           8.2.6 TREND ANALYSIS AND FORECASTING
           8.2.7 CUSTOMER JOURNEY ANALYSIS
           8.2.8 OTHERS
    8.3 SALES & LEAD GENERATION 
           8.3.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED SALES AND LEAD GENERATION
                    TABLE 89 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 90 SALES & LEAD GENERATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 91 SALES & LEAD GENERATION: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 92 SALES & LEAD GENERATION: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
           8.3.2 CONVERSION RATE OPTIMIZATION ANALYSIS
           8.3.3 SALES FUNNEL TRACKING AND OPTIMIZATION
           8.3.4 CUSTOMER ACQUISITION COST ANALYSIS
           8.3.5 COMPETITIVE SALES INTELLIGENCE
           8.3.6 GEO-TARGETED LEAD GENERATION
           8.3.7 SOCIAL MEDIA DATA MINING
           8.3.8 OTHERS
    8.4 FINANCE 
           8.4.1 QUANTIFYING SOCIAL MEDIA IMPACT FOR INFORMED DECISION-MAKING
                    TABLE 93 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 94 FINANCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 95 FINANCE: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 96 FINANCE: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
           8.4.2 FRAUD DETECTION
           8.4.3 CREDIT RISK ASSESSMENT
           8.4.4 CUSTOMER FINANCIAL BEHAVIOR ANALYSIS
           8.4.5 REGULATORY COMPLIANCE MONITORING
           8.4.6 REAL-TIME CRISIS RESPONSE
           8.4.7 ROI MEASUREMENT
           8.4.8 OTHERS
    8.5 OPERATION 
           8.5.1 GROWING NEED TO MAKE INFORMED DECISION AND REFINE MARKETING STRATEGIES TO FUEL MARKET GROWTH
                    TABLE 97 OPERATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 98 OPERATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 99 OPERATION: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 100 OPERATION: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
           8.5.2 QUALITY CONTROL
           8.5.3 SUPPLY CHAIN RISK ASSESSMENT
           8.5.4 SUSTAINABILITY TRACKING
           8.5.5 DEMAND FORECASTING
           8.5.6 CUSTOMER NETWORK VALUE OPTIMIZATION
           8.5.7 OTHERS
    8.6 HUMAN RESOURCES (HR) 
           8.6.1 DATA-DRIVEN APPROACH ENABLING IMPROVED DECISION-MAKING AND OVERALL BUSINESS OUTCOMES
                    TABLE 101 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 102 HUMAN RESOURCES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 103 HUMAN RESOURCES: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 104 HUMAN RESOURCES: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
           8.6.2 EMPLOYER BRANDING ANALYSIS AND PERCEPTION MONITORING
           8.6.3 EMPLOYEE ENGAGEMENT METRICS
           8.6.4 TRAINING AND DEVELOPMENT ASSESSMENT
           8.6.5 EMPLOYEE SENTIMENT ANALYSIS
           8.6.6 OTHERS
    8.7 CUSTOMER SERVICES 
           8.7.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED ENGAGEMENT AND SATISFACTION TO FUEL GROWTH
                    TABLE 105 CUSTOMER SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 106 CUSTOMER SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 107 CUSTOMER SERVICES: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 108 CUSTOMER SERVICES: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
           8.7.2 CHATBOT OPTIMIZATION
           8.7.3 SERVICE PERFORMANCE METRICS
           8.7.4 CUSTOMER FEEDBACK ANALYSIS
           8.7.5 CUSTOMER RETENTION STRATEGIES
           8.7.6 OTHERS
 
9 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL (Page No. - 164)
    9.1 INTRODUCTION 
           9.1.1 VERTICAL: MARKET DRIVERS
                    FIGURE 46 MARKET TO REGISTER HIGHEST CAGR IN MEDIA & ENTERTAINMENT VERTICAL DURING FORECAST PERIOD
                    TABLE 109 MARKET SIZE, BY VERTICAL, 2019–2022 (USD MILLION)
                    TABLE 110 MARKET SIZE, BY VERTICAL, 2023–2028 (USD MILLION)
    9.2 BFSI 
           9.2.1 RISING NEED FOR REAL-TIME BRAND MONITORING AND REPUTATION MANAGEMENT TO FUEL MARKET GROWTH
                    TABLE 111 BFSI: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 112 BFSI: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.3 RETAIL & ECOMMERCE 
           9.3.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO GAIN VALUABLE INSIGHTS TO DRIVE GROWTH
                    TABLE 113 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 114 RETAIL & ECOMMERCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.4 GOVERNMENT & DEFENSE 
           9.4.1 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 115 GOVERNMENT & DEFENSE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 116 GOVERNMENT & DEFENSE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.5 TRAVEL & HOSPITALITY 
           9.5.1 NEED FOR OPTIMIZING CUSTOMER ENGAGEMENT THROUGH STRATEGIC SOCIAL MEDIA MANAGEMENT TO DRIVE MARKET
                    TABLE 117 TRAVEL & HOSPITALITY: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 118 TRAVEL & HOSPITALITY: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.6 HEALTHCARE & LIFESCIENCES 
           9.6.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED DISEASE SURVEILLANCE AND PATIENT ENGAGEMENT
                    TABLE 119 HEALTHCARE & LIFESCIENCES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 120 HEALTHCARE & LIFESCIENCES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.7 MEDIA & ENTERTAINMENT 
           9.7.1 RISING NEED FOR STRATEGIC ENGAGEMENT AND BUSINESS EXCELLENCE TO SUPPORT MARKET GROWTH
                    TABLE 121 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 122 MEDIA & ENTERTAINMENT: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.8 TELECOMMUNICATIONS 
           9.8.1 ORGANIZATIONS EXPERIENCING IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA ANALYTICS
                    TABLE 123 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 124 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.9 ENERGY & UTILITIES 
           9.9.1 SOCIAL MEDIA ANALYTICS DRIVING SUSTAINABILITY AND COMPLIANCE IN ENERGY & UTILITIES
                    TABLE 125 ENERGY & UTILITIES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 126 ENERGY & UTILITIES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.10 EDUCATION 
           9.10.1 INTEGRATION OF SOCIAL MEDIA ANALYTICS IN EDUCATION SECTOR EMPOWERING INSTITUTIONS TO MAKE DATA-DRIVEN DECISIONS
                    TABLE 127 EDUCATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 128 EDUCATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
    9.11 OTHER VERTICALS 
                    TABLE 129 OTHER VERTICALS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 130 OTHER VERTICALS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
 
10 SOCIAL MEDIA ANALYTICS MARKET, BY REGION (Page No. - 179)
     10.1 INTRODUCTION 
               FIGURE 47 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
               FIGURE 48 INDIA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 131 MARKET, BY REGION, 2019–2022 (USD MILLION)
               TABLE 132 MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.2 NORTH AMERICA 
             10.2.1 NORTH AMERICA: MARKET DRIVERS
             10.2.2 NORTH AMERICA: RECESSION IMPACT
                       FIGURE 49 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 133 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                       TABLE 134 NORTH AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 135 NORTH AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
                       TABLE 136 NORTH AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
                       TABLE 137 NORTH AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
                       TABLE 138 NORTH AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 139 NORTH AMERICA: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
                       TABLE 140 NORTH AMERICA: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
                       TABLE 141 NORTH AMERICA: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
                       TABLE 142 NORTH AMERICA: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
                       TABLE 143 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
                       TABLE 144 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
                       TABLE 145 NORTH AMERICA: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
                       TABLE 146 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
                       TABLE 147 NORTH AMERICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 148 NORTH AMERICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 149 NORTH AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 150 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 151 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 152 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.2.3 US
                       10.2.3.1 Rising demand for cost-effective marketing strategies to drive market
             10.2.4 CANADA
                       10.2.4.1 Increasing digitalization and tech-savvy populace landscape to drive market
     10.3 EUROPE 
             10.3.1 EUROPE: MARKET DRIVERS
             10.3.2 EUROPE: RECESSION IMPACT
                       TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                       TABLE 154 EUROPE: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 155 EUROPE: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
                       TABLE 156 EUROPE: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
                       TABLE 157 EUROPE: MARKET SOLUTIONS, BY DEPLOYMENT, 2019–2022 (USD MILLION)
                       TABLE 158 EUROPE: MARKET SOLUTIONS, BY DEPLOYMENT, 2023–2028 (USD MILLION)
                       TABLE 159 EUROPE: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
                       TABLE 160 EUROPE: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
                       TABLE 161 EUROPE: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
                       TABLE 162 EUROPE: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
                       TABLE 163 EUROPE: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
                       TABLE 164 EUROPE: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
                       TABLE 165 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
                       TABLE 166 EUROPE: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
                       TABLE 167 EUROPE: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 168 EUROPE: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 169 EUROPE: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 170 EUROPE: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 171 EUROPE: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 172 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.3.3 UK
                       10.3.3.1 Major investment in advanced analytics solutions to drive market
             10.3.4 GERMANY
                       10.3.4.1 Growing demand for engagement tools to drive market
             10.3.5 FRANCE
                       10.3.5.1 Focus on target marketing, social sentiment aids, and data-driven decision-making to drive market
             10.3.6 ITALY
                       10.3.6.1 Rising need to incorporate advanced tools such as AI, ML to drive market
             10.3.7 SPAIN
                       10.3.7.1 Growing demand from retail & e-commerce, telecom, IT, media & entertainment to drive market
                       10.3.7.2 Rest of Europe
     10.4 ASIA PACIFIC 
             10.4.1 ASIA PACIFIC: MARKET DRIVERS
             10.4.2 ASIA PACIFIC: RECESSION IMPACT
                       FIGURE 50 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT
                       TABLE 173 ASIA PACIFIC: MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                       TABLE 174 ASIA PACIFIC: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 175 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
                       TABLE 176 ASIA PACIFIC: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
                       TABLE 177 ASIA PACIFIC: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
                       TABLE 178 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 179 ASIA PACIFIC: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
                       TABLE 180 ASIA PACIFIC: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
                       TABLE 181 ASIA PACIFIC: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
                       TABLE 182 ASIA PACIFIC: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
                       TABLE 183 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
                       TABLE 184 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
                       TABLE 185 ASIA PACIFIC: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
                       TABLE 186 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
                       TABLE 187 ASIA PACIFIC: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 188 ASIA PACIFIC: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 189 ASIA PACIFIC: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 190 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 191 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 192 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.4.3 CHINA
                       10.4.3.1 Rapid digital transformation, dynamic ICT sector, growing economy to drive market
             10.4.4 JAPAN
                       10.4.4.1 Significant investment in AI-powered solutions and R&D to drive market
             10.4.5 INDIA
                       10.4.5.1 Rising focus on digitization to drive market
             10.4.6 SOUTH KOREA
                       10.4.6.1 Widespread adoption of digital technologies and a tech-savvy population to drive market
             10.4.7 AUSTRALIA & NEW ZEALAND
                       10.4.7.1 Rising analytics investments by mid-sized businesses to drive market
             10.4.8 REST OF ASIA PACIFIC
     10.5 MIDDLE EAST & AFRICA 
             10.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
                       TABLE 193 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                       TABLE 194 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 195 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
                       TABLE 196 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
                       TABLE 197 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
                       TABLE 198 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 199 MIDDLE EAST & AFRICA: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
                       TABLE 200 MIDDLE EAST & AFRICA: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
                       TABLE 201 MIDDLE EAST & AFRICA: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
                       TABLE 202 MIDDLE EAST & AFRICA: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
                       TABLE 203 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
                       TABLE 204 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
                       TABLE 205 MIDDLE EAST & AFRICA: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
                       TABLE 206 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
                       TABLE 207 MIDDLE EAST & AFRICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 208 MIDDLE EAST & AFRICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 209 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 210 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 211 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 212 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.5.3 SAUDI ARABIA
                       10.5.3.1 Growing government initiatives to drive market
             10.5.4 UAE
                       10.5.4.1 Investment in cutting-edge technologies to drive market
             10.5.5 QATAR
                       10.5.5.1 Rising need for optimizing marketing strategies to drive market
             10.5.6 TURKEY
                       10.5.6.1 Increasing number of social media users to drive market
             10.5.7 SOUTH AFRICA
                       10.5.7.1 Need to maintain brand recognition and cure negative publicity to drive market
                       10.5.7.2 REST OF MIDDLE EAST & AFRICA
     10.6 LATIN AMERICA 
             10.6.1 LATIN AMERICA: MARKET DRIVERS
             10.6.2 LATIN AMERICA: RECESSION IMPACT
                       TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                       TABLE 214 LATIN AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 215 LATIN AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
                       TABLE 216 LATIN AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
                       TABLE 217 LATIN AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
                       TABLE 218 LATIN AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 219 LATIN AMERICA: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
                       TABLE 220 LATIN AMERICA: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
                       TABLE 221 LATIN AMERICA: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
                       TABLE 222 LATIN AMERICA: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
                       TABLE 223 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
                       TABLE 224 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
                       TABLE 225 LATIN AMERICA: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
                       TABLE 226 LATIN AMERICA: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
                       TABLE 227 LATIN AMERICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 228 LATIN AMERICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 229 LATIN AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 230 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 231 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 232 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.6.3 BRAZIL
                       10.6.3.1 Wide adoption of digital technologies to drive market
             10.6.4 MEXICO
                       10.6.4.1 Growing social media user base to drive market
             10.6.5 ARGENTINA
                       10.6.5.1 Increasing popularity of social media platforms to drive market
             10.6.6 REST OF LATIN AMERICA
 
11 COMPETITIVE LANDSCAPE (Page No. - 230)
     11.1 OVERVIEW 
     11.2 KEY PLAYERS STRATEGIES 
               TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY SOCIAL MEDIA ANALYTICS VENDORS
     11.3 REVENUE ANALYSIS 
               FIGURE 51 TOP 5 PLAYERS HAVE DOMINATED MARKET IN LAST 5 YEARS
     11.4 MARKET SHARE ANALYSIS 
               FIGURE 52 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
               TABLE 234 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION
     11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 
               FIGURE 53 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
     11.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS 
               FIGURE 54 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
               FIGURE 55 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
     11.7 COMPANY EVALUATION MATRIX 
             11.7.1 STARS
             11.7.2 EMERGING LEADERS
             11.7.3 PERVASIVE PLAYERS
             11.7.4 PARTICIPANTS
                       FIGURE 56 MARKET: COMPANY EVALUATION MATRIX, 2022
             11.7.5 FOOTPRINT OF KEY PLAYERS
                       TABLE 235 PRODUCT FOOTPRINT (19 COMPANIES)
                       TABLE 236 VERTICAL FOOTPRINT (19 COMPANIES)
                       TABLE 237 REGION FOOTPRINT (19 COMPANIES)
                       TABLE 238 COMPANY FOOTPRINT (19 COMPANIES)
     11.8 STARTUP/SME EVALUATION MATRIX 
             11.8.1 PROGRESSIVE COMPANIES
             11.8.2 RESPONSIVE COMPANIES
             11.8.3 DYNAMIC COMPANIES
             11.8.4 STARTING BLOCKS
                       FIGURE 57 MARKET: START-UP/SME EVALUATION MATRIX, 2022
             11.8.5 COMPETITIVE BENCHMARKING
                       TABLE 239 SOCIAL MEDIA ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES
                       TABLE 240 MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES, 2022
     11.9 COMPETITIVE SCENARIO AND TRENDS 
             11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 241 MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2023
             11.9.2 DEALS
                       TABLE 242 SOCIAL MEDIA ANALYTICS MARKET: DEALS, JANUARY 2020–JANUARY 2024
 
12 COMPANY PROFILES (Page No. - 249)
     12.1 INTRODUCTION 
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
             12.1.1 IBM
                       TABLE 243 IBM: COMPANY OVERVIEW
                       FIGURE 58 IBM: COMPANY SNAPSHOT
                       TABLE 244 IBM: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 245 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 246 IBM: DEALS
             12.1.2 GOOGLE
                       TABLE 247 GOOGLE: COMPANY OVERVIEW
                       FIGURE 59 GOOGLE: COMPANY SNAPSHOT
                       TABLE 248 GOOGLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 249 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 250 GOOGLE: DEALS
             12.1.3 ORACLE
                       TABLE 251 ORACLE: COMPANY OVERVIEW
                       FIGURE 60 ORACLE: COMPANY SNAPSHOT
                       TABLE 252 ORACLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 253 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 254 ORACLE: DEALS
             12.1.4 SALESFORCE
                       TABLE 255 SALESFORCE: COMPANY OVERVIEW
                       FIGURE 61 SALESFORCE: COMPANY SNAPSHOT
                       TABLE 256 SALESFORCE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 257 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 258 SALESFORCE: DEALS
             12.1.5 ADOBE
                       TABLE 259 ADOBE: COMPANY OVERVIEW
                       FIGURE 62 ADOBE: COMPANY SNAPSHOT
                       TABLE 260 ADOBE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 261 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 262 ADOBE: DEALS
             12.1.6 SPROUT SOCIAL
                       TABLE 263 SPROUT SOCIAL: COMPANY OVERVIEW
                       FIGURE 63 SPROUT SOCIAL: COMPANY SNAPSHOT
                       TABLE 264 SPROUT SOCIAL: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 265 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 266 SPROUT SOCIAL: DEALS
             12.1.7 SAS
                       TABLE 267 SAS: COMPANY OVERVIEW
                       TABLE 268 SAS: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 269 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 270 SAS: DEALS
             12.1.8 DIGIMIND
                       TABLE 271 DIGIMIND: COMPANY OVERVIEW
                       TABLE 272 DIGIMIND: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 273 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 274 DIGIMIND: DEALS
             12.1.9 TALKWALKER
                       TABLE 275 TALKWALKER: COMPANY OVERVIEW
                       TABLE 276 TALKWALKER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 277 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 278 TALKWALKER: DEALS
             12.1.10 HOOTSUITE
                       TABLE 279 HOOTSUITE: COMPANY OVERVIEW
                       TABLE 280 HOOTSUITE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 282 HOOTSUITE: DEALS
             12.1.11 GOODDATA
                       TABLE 283 GOODDATA: COMPANY OVERVIEW
                       TABLE 284 GOODDATA: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 285 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 286 GOODDATA: DEALS
             12.1.12 MELTWATER
                       TABLE 287 MELTWATER: COMPANY OVERVIEW
                       TABLE 288 MELTWATER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 289 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 290 MELTWATER: DEALS
             12.1.13 SENDIBLE
                       TABLE 291 SENDIBLE: COMPANY OVERVIEW
                       TABLE 292 SENDIBLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
                       TABLE 293 SENDIBLE: PRODUCT LAUNCHES AND ENHANCEMENTS
             12.1.14 AGORAPULSE
             12.1.15 KEYHOLE
             12.1.16 KHOROS
             12.1.17 SOCIALPILOT
             12.1.18 CISION
             12.1.19 QUALITRICS
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
     12.2 OTHER PLAYERS 
             12.2.1 TAILWIND
             12.2.2 BRAND24
             12.2.3 SOTRENDER
             12.2.4 RIVAL IQ
             12.2.5 FACELIFT
             12.2.6 EMPLIFI
             12.2.7 OKTOPOST
             12.2.8 SIMPLIFY360
             12.2.9 FRROLE
             12.2.10 MAVSOCIAL
             12.2.11 HEURITECH
             12.2.12 KONNECT INSIGHTS
             12.2.13 BUFFER
             12.2.14 HUBSPOT
             12.2.15 DATABOX
             12.2.16 SEMRUSH
     12.3 STARTUPS/SMES 
             12.3.1 AWARIO
             12.3.2 MNEMONIC AI
             12.3.3 LUCIDYA
             12.3.4 CATALYTICS DATUM
             12.3.5 DASH HUSDSON
 
13 ADJACENT AND RELATED MARKETS (Page No. - 316)
     13.1 INTRODUCTION 
     13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027 
             13.2.1 MARKET DEFINITION
             13.2.2 MARKET OVERVIEW
             13.2.3 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT
                       TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
                       TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
             13.2.4 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE
                       TABLE 296 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
                       TABLE 297 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
             13.2.5 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE
                       TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
                       TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
             13.2.6 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
                       TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                       TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
             13.2.7 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL
                       TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
                       TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
             13.2.8 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION
                       TABLE 304 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 305 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
     13.3 CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2026 
             13.3.1 MARKET DEFINITION
             13.3.2 MARKET OVERVIEW
             13.3.3 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT
                       TABLE 306 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION)
                       TABLE 307 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION)
             13.3.4 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 308 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)
                       TABLE 309 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION, 2020–2026 (USD MILLION)
             13.3.5 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 310 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)
                       TABLE 311 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             13.3.6 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE
                       TABLE 312 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2015–2019 (USD MILLION)
                       TABLE 313 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2020–2026 (USD MILLION)
             13.3.7 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
                       TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION)
                       TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION)
             13.3.8 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL
                       TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION)
                       TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION)
             13.3.9 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION
                       TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION)
                       TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION)
 
14 APPENDIX (Page No. - 332)
     14.1 DISCUSSION GUIDE 
     14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     14.3 CUSTOMIZATION OPTIONS 
     14.4 RELATED REPORTS 
     14.5 AUTHOR DETAILS 

The research study for the Social Media Analytics Market involved the use of extensive secondary sources and directories, as well as various reputed open-source databases, to identify and collect information useful for this technical and market-oriented study. In-depth interviews were conducted with various primary respondents, including key opinion leaders, subject matter experts, high-level executives of multiple companies providing Social Media Analytics offerings, and industry consultants to obtain and verify critical qualitative and quantitative information and assess the market prospects and industry trends.

Secondary Research

In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as the Data Science Journal, Institute of Electrical and Electronics Engineers (IEEE) Journals and magazines,  and other magazines. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on solutions, services, and market classification and segmentation according to offerings of major players, industry trends related to the offering, analytics type, business functions,  verticals, and region, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from the supply and demand sides of the Social Media Analytics market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing Social Media Analytics offerings; associated service providers; and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecast, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also undertaken to identify and validate the segmentation types; industry trends; key players; the market's competitive landscape, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.

In the complete market engineering process, the top-down and bottom-up approaches and several data triangulation methods were extensively used to perform the market estimation and market forecast for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to record the critical information/insights throughout the report.

The following is the breakup of primary profiles:

Social Media Analytics Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

For making market estimates and forecasting the Social Media Analytics market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global Social Media Analytics market, using the revenue from the key companies and their offerings in the market. With data triangulation and validation through primary interviews, this study determined and confirmed the exact value of the overall parent market size. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.

The top-down approach prepared an exhaustive list of all the vendors offering Social Media Analytics. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on the breadth of solution and service offerings, analytics types, business functions, and verticals. The aggregate of all the companies' revenues was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

In the bottom-up approach, the adoption rate of Social Media Analytics hardware, solutions, and services among different end-users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of Social Media Analytics hardware, solutions, and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

  • The pricing trend is assumed to vary over time.
  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Social Media Analytics solutions and services based on some of the key use cases. These factors for the Social Media Analytics tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Market Size Estimation: Top Down And Bottom Up Approach

Social Media Analytics Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

According to IBM, social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.

Social media analytics is mainly concerned with developing and evaluating informatics tools and frameworks through a set of analytical tools, which enable end users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites. The tools also incorporate advanced analytic techniques, such as predictive, prescriptive, descriptive, and diagnostic, to enable data collection, analysis, and interpretation across social media platforms. It is useful in understanding customers influenced by economic, social, or political happenings.

Key Stakeholders

  • Social Media Analytics Vendors
  • Research organizations
  • Network and system integrators
  • Managed Service Providers (MSPs)
  • Business Intelligence (BI) solution providers
  • Marketing analytics executives
  • Third-party service providers
  • Technology providers

Report Objectives

  • To describe and forecast the social media analytics market, in terms of value,
    by offering, analytics type, business function, and vertical
  • To describe and forecast the market, in terms of value,
    by region—North America, Europe, Asia Pacific, Middle East & Africa and Latin America
  • To provide detailed information regarding major factors influencing the market growth (drivers, restraints, opportunities, and challenges)
  • To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contribution to the overall social media analytics market
  • To profile key players and comprehensively analyze their market positions in terms of ranking and core competencies2, along with detailing the competitive landscape for market leaders
  • To analyze competitive developments such as joint ventures, mergers and acquisitions, product developments, and ongoing research and development (R&D) in the social media analytics market
  • To provide the illustrative segmentation, analysis, and projection of the main regional markets

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American market for Social Media Analytics
  • Further breakup of the European market for Social Media Analytics
  • Further breakup of the Asia Pacific market for Social Media Analytics
  • Further breakup of the Latin American market for Social Media Analytics
  • Further breakup of the Middle East & Africa market for Social Media Analytics

Company Information

  • Detailed analysis and profiling of additional market players (up to five)
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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