Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024
[175 Pages Report] The global social media analytics market size is expected to grow from USD 3.0 billion in 2019 to USD 9.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. Major growth drivers of the market are an increased focus on competitive intelligence and increasing user engagement of social media using smartphones .
Among applications, risk management and fraud detection segment to grow at the highest CAGR during the forecast period
The social media analytics market by application is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection public safety and law enforcement, and others (workforce management and compliance management). The risk management and fraud detection application is expected to be the fastest-growing application in the market during forecast period, owing to the ability of analytics tools to extract and analyze data from multiple data sources, which provides opportunities for the identification and mitigation of fraudulent activities.
Cloud deployment model to hold a larger market size during the forecast period
Most vendors in the social media analytics market offer cloud-based solutions to gain maximum profits and automate their equipment maintenance process, effectively. The cloud segment offers benefits, such as scalability and cost effectiveness, which are expected to be instrumental in propelling the growth of the overall market.
North America to hold the largest market size during the forecast period
North America is expected to hold the largest market size in the global social media analytics market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the market, due to rising investments in the process of digitalization across potential economies.
North America is the most significant revenue contributor to the global market. The region is witnessing significant developments in the social media analytics market. In North America, the high growth rate can be attributed to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics.
Key market players
Major vendors in the global social media analytics market include Oracle (US), Salesforce (US), IBM (US), SAS Institute (US), Adobe (US), Clarabridge (US), NetBase Solutions (US), Brandwatch (UK), Talkwalker (UK), Digimind (US), Meltwater (US), SpreadFast (US), Cision (US), Simplify360 (India), and Hootsuite (Canada). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global market.
Salesforce (US) specializes in Customer Relationship Management (CRM) software and enterprise cloud computing. The company provides comprehensive customer and collaboration relationship management services to businesses of all sizes and industries, and provides a technology platform for customers and developers to build and run their applications. Applications designed and developed by Salesforce are easy-to-use and can be deployed, customized, and integrated with other software applications. Salesforce offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through its partners. The company leverages the cloud deployment model in order to serve its customers in a better manner. It operates in the social media analytics market through Social Studio, which provides an easy-to-use application to manage the social media marketing using numerous social channels. Social Studio integrates with Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. Social Studio further controls social connections through sales and services, marketing, social listening, social publishing, engagement, and customer service.
Scope of the Report
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Report Metrics |
Details |
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Market size available for years |
20172024 |
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Base year considered |
2018 |
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Forecast period |
20192024 |
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Forecast units |
Million (USD) |
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Segments covered |
Component, Deployment Model, Organization Size, Application, Industry Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA) |
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Companies covered |
Oracle(US), Salesforce(US), IBM(US), SAS Institute(US), Adobe(US), Clarabridge(US), NetBase Solutions(US), Brandwatch(UK), Talkwalker (UK), Digimind(US), Meltwater(US), SpreadFast(US), Cision(US), Simplify360(India), and Hootsuite(Canada) |
This research report categorizes the social media analytics based on component, deployment model, organization size, application, industry verticals, and regions.
By Component:
- Solutions
- Software
- Services
- Services
- Professional Services
- Consulting
- Training and Education
- Managed Services
- Professional Services
By Deployment model:
- On-premises
- Cloud
By Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
By Application:
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management and Fraud Detection
- Public Safety and Law Enforcement
- Others (Workforce Management and Compliance Management)
By Industry Vertical:
- Banking, Financial Services and Insurance (BFSI)
- Telecommunications and Information Technology (IT)
- Retail and eCommerce
- Healthcare and Life Sciences
- Media and Entertainment
- Government and Defense
- Travel and Hospitality
- Others (Education and Research, Transportation and Logistics, and Energy and Utilities)
By Region:
- North America
- United States (US)
- Canada
- Europe
- United Kingdom (UK)
- Germany
- France
- Rest of Europe
- Asia Pacific (APAC)
- Japan
- Australia and New Zealand (ANZ)
- China
- India
- Rest of APAC
- Middle East and Africa (MEA)
- Middle East
- Africa
- Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments
- In April 2019, Digimind partnered with TrustedOut with the aim to enhance its decision making for Business Intelligence (BI) analysts, brand safety managers, and Public Relations (PR) professionals with the use of analytical tools from their own set of databases. TrustedOut helps to overcome limitations of human selection and biases, with the latest advancements in Machine Learning (ML), web crawling, big data, and microservices, and delivers an always up-to-date, trustworthy corpus of sources.
- In January 2018, NetBase upgraded its social media analytics platform by adding new features, such as enhanced Instagram analysis and insight, all major social media network analysis, comprehensive insights based on text, engagement metrics and images, and in-depth historical analysis. This enhancement would strengthen NetBase relationship with existing customers and help in the acquisition of new customers.
- In October 2019, Cision acquired Unmetric, a social media management solution provider through its subsidiary Falcon.io. This acquisition would help Cision acquire a new customer base and help existing customers to better manage their social media listening and engagements.
Critical questions the Report Answers
- What are the current trends driving the social media analytics market?
- In which vertical are most industrial companies deploying social media analytics solutions?
- Where will recent developments of market vendors take the industry in the mid- to long-term?
- Who are the top vendors in the market and what is their competitive analysis?
- What are the drivers and challenges faced by vendors in the market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 18)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 22)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Competitive Leadership Mapping Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. - 33)
4 Premium Insights (Page No. - 39)
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Market: Top 3 Application Areas
4.3 Market: By Industry Vertical
4.4 Market, By Application and Region
5 Market Overview and Industry Trends (Page No. - 42)
5.1 Market Overview
5.1.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increased Focus on the Market and Competitive Intelligence
5.2.1.2 Increasing User Engagement of Social Media Using Smartphones
5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience
5.2.2 Restraints
5.2.2.1 Complexities in the Analytical Workflow
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.3.2 Increasing Cloud Adoption Trends
5.2.3.3 High Adoption Rate of Social Media Analytics Solutions Among Small and Medium-Sized Enterprises
5.2.4 Challenges
5.2.4.1 Lack of Standard Measures for Social Media Analytics
5.2.4.2 Lack of a Single Solution to Manage the Increasing Unstructured Data
5.3 Industry Trends
5.3.1 Social Media Analytics Ecosystem
5.3.2 Use Cases
5.3.2.1 Use Case 1: Banking Services
5.3.2.2 Use Case 2: Telecommunications and It
5.3.2.3 Use Case 3: Hospitality Industry
5.3.2.4 Use Case 4: Media and Entertainment
5.3.2.5 Use Case 5: Energy and Utilities
5.3.2.6 Use Case 6: Healthcare and Life Sciences
5.3.2.7 Use Case 7: Manufacturing
5.3.2.8 Use Case 8: Retail and Ecommerce
5.3.2.9 Use Case 9: Government and Defense
5.3.2.10 Use Case 10: Transportation and Logistics
5.3.3 Technologies in Social Media Analytics
5.3.3.1 Big Data
5.3.3.2 Machine Learning
5.3.3.3 Natural Language Processing
6 Social Media Analytics Market, By Component (Page No. - 56)
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Training and Education
6.3.2.2 Consulting
7 Market, By Application (Page No. - 64)
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others
8 Social Media Analytics Market, By Deployment Model (Page No. - 71)
8.1 Introduction
8.2 On-Premises
8.3 Cloud
9 Market, By Organization Size (Page No. - 75)
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Market, By Industry Vertical (Page No. - 79)
10.1 Introduction
10.2 Banking, Financial Services and Insurance
10.3 Telecommunications and It
10.4 Retail and Ecommerce
10.5 Healthcare and Life Sciences
10.6 Government and Defense
10.7 Media and Entertainment
10.8 Travel and Hospitality
10.9 Others
11 Social Media Analytics Market, By Region (Page No. - 88)
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 France
11.3.3 Germany
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.2 China
11.4.3 India
11.4.4 Japan
11.4.5 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 Middle East and Africa
11.6.1 Middle East
11.6.2 Africa
12 Competitive Landscape (Page No. - 132)
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
13 Company Profiles (Page No. - 134)
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.1 Introduction
13.2 Oracle
13.3 Salesforce
13.4 IBM
13.5 Adobe
13.6 SAS Institute
13.7 Clarabridge
13.8 NetBase
13.9 Digimind
13.10 Brandwatch
13.11 Talkwalker
13.12 Meltwater
13.13 Khoros
13.14 Cision
13.15 Simplify360
13.16 Hootsuite
13.17 Social Media Analytics Solution Offered By Social Media Channels
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 167)
14.1 Industry Excerpts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details
List of Tables (108 Tables)
Table 1 United States Dollar Exchange Rate, 20152018
Table 2 Factor Analysis
Table 3 Evaluation Criteria
Table 4 Social Media Analytics Market Size and Growth Rate, 20172024 (USD Million, Y-O-Y %)
Table 5 Market Size, By Component, 20172024 (USD Million)
Table 6 Software: Market Size, By Region, 20172024 (USD Million)
Table 7 Market Size, By Service, 20172024 (USD Million)
Table 8 Services: Market Size, By Region, 20172024 (USD Million)
Table 9 Managed Services: Social Media Analytics Market Size, By Region, 20172024 (USD Million)
Table 10 Market Size, By Professional Service, 20172024 (USD Million)
Table 11 Professional Services: Market Size, By Region, 20172024 (USD Million)
Table 12 Training and Education: Market Size, By Region, 20172024 (USD Million)
Table 13 Consulting: Market Size, By Region, 20172024 (USD Million)
Table 14 Market Size, By Application, 20172024 (USD Million)
Table 15 Sales and Marketing Management: Market Size, By Region, 20172024 (USD Million)
Table 16 Customer Experience Management: Market Size, By Region, 20172024 (USD Million)
Table 17 Competitive Intelligence: Market Size, By Region, 20172024 (USD Million)
Table 18 Risk Management and Fraud Detection: Market Size, By Region, 20172024 (USD Million)
Table 19 Public Safety and Law Enforcement: Social Media Analytics Market Size, By Region, 20172024 (USD Million)
Table 20 Others: Market Size, By Region, 20172024 (USD Million)
Table 21 Market Size, By Deployment Model, 20172024 (USD Million)
Table 22 On-Premises: Market Size, By Region, 20172024 (USD Million)
Table 23 Cloud: Market Size, By Region, 20172024 (USD Million)
Table 24 Market Size, By Organization Size, 20172024 (USD Million)
Table 25 Small and Medium-Sized Enterprises: Market Size, By Region, 20172024 (USD Million)
Table 26 Large Enterprises: Market Size, By Region, 20172024 (USD Million)
Table 27 Social Media Analytics Market Size, By Industry Vertical, 20172024 (USD Million)
Table 28 Banking, Financial Services and Insurance: Market Size, By Region, 20172024 (USD Million)
Table 29 Telecommunications and It: Market Size, By Region, 20172024 (USD Million)
Table 30 Retail and Ecommerce: Market Size, By Region, 20172024 (USD Million)
Table 31 Healthcare and Life Sciences: Market Size, By Region, 20172024 (USD Million)
Table 32 Government and Defense: Social Media Analytics Market Size, By Region, 20172024 (USD Million)
Table 33 Media and Entertainment: Market Size, By Region, 20172024 (USD Million)
Table 34 Travel and Hospitality: Market Size, By Region, 20172024 (USD Million)
Table 35 Others: Market Size, By Region, 20172024 (USD Million)
Table 36 Market Size, By Region, 20172024 (USD Million)
Table 37 North America: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 38 North America: Market Size, By Service, 20172024 (USD Million)
Table 39 North America: Market Size, By Professional Service, 20172024 (USD Million)
Table 40 North America: Market Size, By Application, 20172024 (USD Million)
Table 41 North America: Market Size, By Deployment Model, 20172024 (USD Million)
Table 42 North America: Market Size, By Organization Size, 20172024 (USD Million)
Table 43 North America: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 44 North America: Market Size, By Country, 20172024 (USD Million)
Table 45 United States: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 46 United States: Market Size, By Service, 20172024 (USD Million)
Table 47 United States: Market Size, By Professional Service, 20172024 (USD Million)
Table 48 United States: Market Size, By Application, 20172024 (USD Million)
Table 49 United States: Market Size, By Deployment Model, 20172024 (USD Million)
Table 50 United States: Market Size, By Organization Size, 20172024 (USD Million)
Table 51 United States: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 52 Canada: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 53 Canada: Market Size, By Service, 20172024 (USD Million)
Table 54 Canada: Market Size, By Professional Service, 20172024 (USD Million)
Table 55 Canada: Market Size, By Application, 20172024 (USD Million)
Table 56 Canada: Market Size, By Deployment Model, 20172024 (USD Million)
Table 57 Canada: Market Size, By Organization Size, 20172024 (USD Million)
Table 58 Canada: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 59 Europe: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 60 Europe: Market Size, By Service, 20172024 (USD Million)
Table 61 Europe: Market Size, By Professional Service, 20172024 (USD Million)
Table 62 Europe: Market Size, By Application, 20172024 (USD Million)
Table 63 Europe: Market Size, By Deployment Model, 20172024 (USD Million)
Table 64 Europe: Market Size, By Organization Size, 20172024 (USD Million)
Table 65 Europe: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 66 Europe: Market Size, By Country, 20172024 (USD Million)
Table 67 United Kingdom: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 68 United Kingdom: Market Size, By Service, 20172024 (USD Million)
Table 69 United Kingdom: Market Size, By Professional Service, 20172024 (USD Million)
Table 70 United Kingdom: Market Size, By Application, 20172024 (USD Million)
Table 71 United Kingdom: Market Size, By Deployment Model, 20172024 (USD Million)
Table 72 United Kingdom: Market Size, By Organization Size, 20172024 (USD Million)
Table 73 France: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 74 France: Market Size, By Service, 20172024 (USD Million)
Table 75 France: Market Size, By Professional Service, 20172024 (USD Million)
Table 76 France: Market Size, By Application, 20172024 (USD Million)
Table 77 France: Market Size, By Deployment Model, 20172024 (USD Million)
Table 78 France: Market Size, By Organization Size, 20172024 (USD Million)
Table 79 Germany: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 80 Germany: Market Size, By Service, 20172024 (USD Million)
Table 81 Germany: Market Size, By Professional Service, 20172024 (USD Million)
Table 82 Germany: Market Size, By Application, 20172024 (USD Million)
Table 83 Germany: Market Size, By Deployment Model, 20172024 (USD Million)
Table 84 Germany: Market Size, By Organization Size, 20172024 (USD Million)
Table 85 Asia Pacific: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 86 Asia Pacific: Market Size, By Service, 20172024 (USD Million)
Table 87 Asia Pacific: Market Size, By Professional Service, 20172024 (USD Million)
Table 88 Asia Pacific: Market Size, By Application, 20172024 (USD Million)
Table 89 Asia Pacific: Market Size, By Deployment Model, 20172024 (USD Million)
Table 90 Asia Pacific: Market Size, By Organization Size, 20172024 (USD Million)
Table 91 Asia Pacific: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 92 Asia Pacific: Market Size, By Country, 20172024 (USD Million)
Table 93 Latin America: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 94 Latin America: Market Size, By Service, 20172024 (USD Million)
Table 95 Latin America: Market Size, By Professional Service, 20172024 (USD Million)
Table 96 Latin America: Market Size, By Application, 20172024 (USD Million)
Table 97 Latin America: Market Size, By Deployment Model, 20172024 (USD Million)
Table 98 Latin America: Market Size, By Organization Size, 20172024 (USD Million)
Table 99 Latin America: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 100 Latin America: Market Size, By Country, 20172024 (USD Million)
Table 101 Middle East and Africa: Social Media Analytics Market Size, By Component, 20172024 (USD Million)
Table 102 Middle East and Africa: Market Size, By Service, 20172024 (USD Million)
Table 103 Middle East and Africa: Market Size, By Professional Service, 20172024 (USD Million)
Table 104 Middle East and Africa: Market Size, By Application, 20172024 (USD Million)
Table 105 Middle East and Africa: Market Size, By Deployment Model, 20172024 (USD Million)
Table 106 Middle East and Africa: Market Size, By Organization Size, 20172024 (USD Million)
Table 107 Middle East and Africa: Market Size, By Industry Vertical, 20172024 (USD Million)
Table 108 Middle East and Africa: Market Size, By Country, 20172024 (USD Million)
List of Figures (51 Figures)
Figure 1 Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 3 Market Size Estimation Methodology, Approach 1 (Supply Side): Revenue of Products/Solutions/Services of Social Media Analytics Market
Figure 4 Market Size Estimation MethodologyApproach 1 Bottom-Up (Supply Side): Collective Revenue of All Products/ Solutions/ Services of Social Media Analytics Market
Figure 5 Market Size Estimation MethodologyApproach 2Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 6 Market: Top-Down and Bottom-Up Approaches
Figure 7 Market Snapshot, By Component
Figure 8 Market Snapshot, By Service
Figure 9 Market Snapshot, By Professional Service
Figure 10 Market Snapshot, By Deployment Model
Figure 11 Market Snapshot, By Organization Size
Figure 12 Market Snapshot, By Application
Figure 13 Market Investment Scenario
Figure 14 Social Media Analytics Market Snapshot, By Region
Figure 15 Increased Focus on the Market and Need for Competitive Intelligence to Drive the Overall Growth of the Social Media Analytics Market During the Forecast Period
Figure 16 Sales and Marketing Management Segment to Hold the Highest Market Share in 2019
Figure 17 Media and Entertainment Industry Vertical to Hold the Highest Market Share in 2019
Figure 18 Sales and Marketing Management Segment and North America Region to Account for the Highest Shares in the Global Market in 2019
Figure 19 Social Media Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Region-Wise Social Media Penetration (%)
Figure 21 Impact of Negative Experience (%)
Figure 22 Total Number of Social Media Users Worldwide (20102016)
Figure 23 Social Media Analytics Architecture
Figure 24 Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 25 Managed Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 26 Training and Education Segment to Grow at a Higher CAGR During the Forecast Period
Figure 27 Competitive Intelligence Segment to Grow at the Highest CAGR During the Forecast Period
Figure 28 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Figure 29 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 30 Healthcare and Life Sciences Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 31 Asia Pacific to Have the Highest CAGR in the Social Media Analytics Market During the Forecast Period
Figure 32 India to Have the Highest CAGR in the Market During the Forecast Period
Figure 33 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 34 North America: Market Snapshot
Figure 35 Risk Management ANF Fraud Detection Segment to Grow at the Highest CAGR in North America During the Forecast Period
Figure 36 Public Safety and Law Enforcement Segment to Grow at the Highest CAGR in Europe During the Forecast Period
Figure 37 Asia Pacific: Market Snapshot
Figure 38 Competitive Intelligence Segment to Grow at the Highest CAGR in Asia Pacific During the Forecast Period
Figure 39 Competitive Intelligence Segment to Grow at the Highest CAGR in Latin America During the Forecast Period
Figure 40 Competitive Intelligence Segment to Grow at the Highest CAGR in Middle East and Africa During the Forecast Period
Figure 41 Social Media Analytics Market (Global) Competitive Leadership Mapping, 2019
Figure 42 Oracle: Company Snapshot
Figure 43 Oracle: SWOT Analysis
Figure 44 Salesforce: Company Snapshot
Figure 45 Salesforce: SWOT Analysis
Figure 46 IBM: Company Snapshot
Figure 47 IBM: SWOT Analysis
Figure 48 Adobe: Company Snapshot
Figure 49 Adobe: SWOT Analysis
Figure 50 SAS Institute: Company Snapshot
Figure 51 SAS Institute: SWOT Analysis
The study involved 4 major activities in estimating the current market size of the social media analytics market. An extensive secondary research was done to collect information on the market, peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the social media analytics.
Secondary Research
In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg, BusinessWeek, Dun Bradstreet, and Factiva have been referred to for identifying and collecting information for this study. Secondary sources included were annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases. Journals, repositories, and resources from the Journal including International Journal of Information Management, and International Journal of Advance Research, Ideas and Innovations in Technology were referred to understand the integration of social media analytics.
Primary Research
Various primary sources from both the supply and demand sides of the social media analytics market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, and related key executives from various vendors offering social media analytics solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
The following is the breakup of primary profiles:
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Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the social media analytics market. The top-down approach was used to derive the revenue contribution of top vendors and their offerings in the market. The bottom-up approach was used to arrive at the overall market size of the global social media analytics using key companies revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:
- Key players in the market were identified through extensive secondary research
- The market size, in terms of value, was determined through primary and secondary research processes
- All percentages, shares split, and breakups were determined using secondary sources and verified through primary sources
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, segment, and project the global social media analytics market size
- To understand the structure of the market by identifying its various subsegments
- To provide detailed information about key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the micromarkets concerning individual growth trends, prospects, and their contribution to the overall market
- To project the size of the market and its submarkets, in terms of value, for the 5 regions (along with their respective key countries)
- To profile key players and comprehensively analyze their core competencies
- To understand the competitive landscape and identify significant growth strategies adopted by players across key regions
- To analyze competitive developments, such as expansions and fundings, new product launches, mergers and acquisitions, strategic partnerships and agreements in the social media analytics market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix provides a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakup of the North American social media analytics market
- Further breakup of the European market
- Further breakup of the APAC market
- Further breakup of the Latin American market
- Further breakup of the MEA market
Company Information
- Detailed analysis and profiling of additional market players up to 5
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Growth opportunities and latent adjacency in Social Media Analytics Market