Social Media Analytics Market

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025

Report Code: TC 2648 Jul, 2020, by marketsandmarkets.com

[313 Pages Report] The global social media analytics market size is expected to grow from USD 3.6 billion in 2020 to USD 15.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.1% during the forecast period. Major growth drivers of the market are an increased focus on competitive intelligence and increasing user engagement of social media using smartphones.

Social Media Analytics Market

The COVID-19 outbreak has demonstrated the true need for data and how analytics has a key role to play in pandemic management. As businesses strive for sustainability and survive the impact of this pandemic, significant opportunities can be seen for social media analytics vendors. Noteworthy efforts are being deployed to leverage advanced analytics to understand the real-time scenario of pandemic through social media interactions across the globe. Further, the government, public authorities, and hospitals are using social media platforms to communicate with the people and spread awareness regarding the measures that needs to be taken during the pandemic. The media companies and stakeholders are also finding new ways to engage with their viewers and, they have revived their business strategy and engaging with their viewers through social media. Many content creators are continuing their work from home in order to stay connected with their audience. The social media management through analytics is a great way to proactively identify viewers demand and finding new ways to engage with them.

Market Dynamics

Driver:Increased focus on the market and competitive intelligence

The global competition continues to affect the profit margins, and companies are constantly on the lookout for solutions to reduce their expenses. Companies need to integrate the demographic, competitive, and business information, along with the customer’s data, to find out the intricacies to outperform their competitors. Organizations are trying to focus on analyzing the sales and various markets to identify the gaps. Customers these days have become brand conscious. They demand better quality, lower prices, and faster delivery of products and services. Advanced analytics is being incorporated to help achieve market goals. Social media analytics helps analyze unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. Companies can make use of social media analytics to improve their market presence and gain a competitive edge by effectively analyzing the competition and customer behavior from social media platforms.

Restraint: Complexities in the analytical workflow

Any analytical workflow involves various important steps, such as data identification, setting parameters, defining business rules, data preparation, execution, data modeling, and visualization. Companies are making use of various analytical methodologies, such as predictive, prescriptive, and descriptive analytics, to create maximum value out of social media data. The data obtained from various social media sites is unstructured and require additional functionalities to structure it and improve the insights. This is because data is obtained in terms of comments, social listening, and debate opinions. Social media analytics is still in the nascent phase and organizations are trying to create a robust single platform to extract, transform, load, evaluate, and analyze social media data. Analysts have to integrate huge amounts of social media data from various social platforms and create efficient models to generate expected outcomes. Vendors have to come up with flexible options and simple workflows to reduce costs, which attract SMEs also to start using social media platforms to make valuable insights from a business standpoint and increase the adoption of social media analytics

Opportunity: Increasing cloud adoption trends

Cloud adoption is said to have increased in recent times because vendors are making use of Software-as-a-Service (SaaS) to deliver cloud computing solutions. Business users are always on the lookout to ensure they are providing the most effective yet economical solutions. Cloud makes it possible to perform cloud computing, which provides the ability to outsource the operational IT work to another company. The cloud service providers take all the risks and burdens associated with it. As per the industry experts and cloud vendors, cloud computing is expected to grow at an even higher rate during the upcoming years, due to its range of features, such as flexibility, reliability, scalability, and low costs. SaaS, Infrastructure-as-a-Service (IaaS), and Platform-as-a-Service (PaaS) are all provided in the cloud deployment mode.

Vendors are increasingly deploying the SaaS model to provide social media analytics solutions over the cloud. For instance, in August 2015, IBM partnered with Twitter; this partnership was intended to provide IBM’s social media analytics SaaS customers with the access to twitter data, which IBM could use to recognize its customer service issues, scan for trends, and comprehend consumer sentiments in a better way.

Social media analytics is still in its nascent phase and is being adopted only by large enterprises currently because of the huge costs involved. SMEs are also looking for cheaper options when it comes to social media analytics; hence, the adoption of cloud is expected to drive the growth of the social media analytics market.

Challenge: Lack of standard measures for social media analytics

The analyzed data obtained has to be reliable and valid to generate value from social media analytics. Otherwise, it would not be of much use and can be considered as bad data, which would lead to wrong decision-making in organizations. Hence, it is necessary to validate all the analyses and algorithms used to rely on the results obtained. If the methodology and math cannot be verified, then foolproof decisions cannot be made. Most vendors validate the information themselves, and this exposes a common problem with social media analytics. Some provide the validation with the help of customer metrics, such as Key Performance Indicators (KPIs); this method helps focus only on certain circumstances. Vendors are normally not keen on providing broad external validations. Part of the reason to not do so is the lack of standard measures for social media analytics. In the end, the validation has to be measured individually by customers. Vendors can use positive or negative trend lines to detect how customers feel or facts driving their sentiments. However, they are unable to find the reason for how the change in sentiment can affect their revenue.

Marketers might demand results to be verified both broadly and in terms of their specifications before purchasing it as the social media analytics market matures. Hence, the lack of standard measures is considered as a challenge for the growth of the market

Among applications, risk management and fraud detection segment to grow at the highest CAGR during the forecast period

The social media analytics market by application is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection public safety and law enforcement, and others (workforce management and compliance management). The risk management and fraud detection application is expected to be the fastest-growing application in the social media analytics market during forecast period, owing to the ability of analytics tools to extract and analyze data from multiple data sources, which provides opportunities for the identification and mitigation of fraudulent activities.

Cloud deployment model to hold a larger market size during the forecast period

Most vendors in the social media analytics market offer cloud-based solutions to gain maximum profits and automate their equipment maintenance process, effectively. The cloud segment offers benefits, such as scalability and cost effectiveness, which are expected to be instrumental in propelling the growth of the overall social media analytics market.

Social Media Analytics Market by Region

North America to hold the largest market size during the forecast period

North America is expected to hold the largest market size in the global social media analytics market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of digitalization across potential economies.

North America is the most significant revenue contributor to the global social media analytics market. The region is witnessing significant developments in the social media analytics market. In North America, the high growth rate can be attributed to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics.

Key market players

Major vendors in the global social media analytics market include Oracle (US), Salesforce (US), IBM (US), SAS Institute (US), Adobe (US), Clarabridge (US), NetBase Solutions (US), Brandwatch (UK), Talkwalker (UK), Digimind (US), Meltwater (US), SpreadFast (US), Cision (US), Simplify360 (India), Hootsuite (Canada), Sprout Social (US), MetaQuotes Software (Cyprus), Socialbakers (Czech Republic), Frrole (US), Prudence Analytics and Software Solutions (India), MavSocial (US), Oktopost (Israel), Quintly (Germany), Rival IQ (US), Buffer (US), Sotrender (UK), Awario (Belarus), Agorapulse (France), and Sendible (UK). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global social media analytics market.

Please visit 360Quadrants to see the vendor listing of Social Media Analytics Software

Salesforce (US) specializes in Customer Relationship Management (CRM) software and enterprise cloud computing. The company provides comprehensive customer and collaboration relationship management services to businesses of all sizes and industries, and provides a technology platform for customers and developers to build and run their applications. Applications designed and developed by Salesforce are easy-to-use and can be deployed, customized, and integrated with other software applications. Salesforce offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through its partners. The company leverages the cloud deployment model in order to serve its customers in a better manner. It operates in the social media analytics market through Social Studio, which provides an easy-to-use application to manage the social media marketing using numerous social channels. Social Studio integrates with Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. Social Studio further controls social connections through sales and services, marketing, social listening, social publishing, engagement, and customer service.

Scope of the Report

Report Metrics

Details

Market size available for years

2014–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Million (USD)

Segments covered

Component, Deployment Model, Organization Size, Application, Industry Vertical, and Region

Geographies covered

North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)

Companies covered

Oracle (US), Salesforce (US), IBM (US), SAS Institute (US), Adobe (US), Clarabridge (US), NetBase Solutions (US), Brandwatch (UK), Talkwalker (UK), Digimind (US), Meltwater (US), SpreadFast (US), Cision (US), Simplify360 (India), Hootsuite (Canada), Sprout Social (US), MetaQuotes Software (Cyprus), Socialbakers (Czech Republic), Frrole (US), Prudence Analytics and Software Solutions (India), MavSocial (US), Oktopost (Israel), Quintly (Germany), Rival IQ (US), Buffer (US), Sotrender (UK), Awario (Belarus), Agorapulse (France), and Sendible (UK).

This research report categorizes the social media analytics based on component, deployment model, organization size, application, industry verticals, and regions.

By component:

  • Solutions
    • Software
    • Services
  • Services
    • Professional Services
      • Consulting
      • Training and Education
    • Managed Services

By deployment model:

  • On-premises
  • Cloud

By organization size:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

By application:

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Others (Workforce Management and Compliance Management)

By industry vertical:

  • Banking, Financial Services and Insurance (BFSI)
  • Telecommunications and Information Technology (IT)
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Government and Defense
  • Travel and Hospitality
  • Others (Education and Research, Transportation and Logistics, and Energy and Utilities)

By region:

  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • Japan
    • Australia and New Zealand (ANZ)
    • China
    • India
    • Rest of APAC
  • Middle East and Africa (MEA)
    • Middle East
    • Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  1. In April 2019, Digimind partnered with TrustedOut with the aim to enhance its decision making for Business Intelligence (BI) analysts, brand safety managers, and Public Relations (PR) professionals with the use of analytical tools from their own set of databases. TrustedOut helps to overcome limitations of human selection and biases, with the latest advancements in Machine Learning (ML), web crawling, big data, and microservices, and delivers an always up-to-date, trustworthy corpus of sources.
  2. In September 2019, Brandwatch launched a new consumer insights product known as Consumer Research with the aim to provide holistic view of customer’s interactions to the brands, agencies, and organizations and have better understanding of their customers. Brandwatch has invested USD 50 million to launch a new product with the capabilities of AI and ML.
  3. In October 2019, Cision acquired Unmetric, a social media management solution provider through its subsidiary Falcon.io. This acquisition would help Cision acquire a new customer base and help existing customers to better manage their social media listening and engagements.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 44)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 SUMMARY OF CHANGES
    1.5 OBJECTIVES OF THE STUDY
    1.6 MARKET DEFINITION
           1.6.1 INCLUSIONS AND EXCLUSIONS
    1.7 MARKET SCOPE
           1.7.1 MARKET SEGMENTATION
           1.7.2 REGIONS COVERED
    1.8 YEARS CONSIDERED FOR THE STUDY
    1.9 CURRENCY CONSIDERED
        TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018
    1.1 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 54)
    2.1 RESEARCH DATA
        FIGURE 6 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                 TABLE 2 PRIMARY INTERVIEWS
                    2.1.2.1 Breakdown of primary profiles
                            FIGURE 7 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
                    2.1.2.2 Key industry insights
    2.2 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF PRODUCTS/SOLUTIONS/SERVICES OF MARKET
        FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1— BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PRODUCTS/SOLUTIONS/ SERVICES OF MARKET
        FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2—BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND  THEIR AVERAGE SELLING PRICE
        FIGURE 11 SOCIAL MEDIA ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 MARKET FORECAST
        TABLE 3 FACTOR ANALYSIS
    2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
        TABLE 4 EVALUATION CRITERIA
           2.5.1 VENDOR INCLUSION CRITERIA
    2.6 ASSUMPTIONS FOR THE STUDY
    2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 66)
  TABLE 5 SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2014–2019 (USD MILLION, Y-O-Y %)
  TABLE 6 MARKET SIZE AND GROWTH RATE, 2020–2025 (USD MILLION, Y-O-Y %)
  FIGURE 12 MARKET SNAPSHOT, BY COMPONENT
  FIGURE 13 MARKET SNAPSHOT, BY SERVICE
  FIGURE 14 MARKET SNAPSHOT, BY PROFESSIONAL SERVICE
  FIGURE 15 MARKET SNAPSHOT, BY DEPLOYMENT MODE
  FIGURE 16 MARKET SNAPSHOT, BY ORGANIZATION SIZE
  FIGURE 17 MARKET SNAPSHOT, BY APPLICATION
  FIGURE 18 MARKET INVESTMENT SCENARIO
  FIGURE 19 MARKET SNAPSHOT, BY REGION

4 PREMIUM INSIGHTS (Page No. - 72)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
        FIGURE 20 INCREASED FOCUS ON THE MARKET AND NEED FOR COMPETITIVE INTELLIGENCE TO DRIVE THE OVERALL GROWTH OF THE MARKET DURING THE FORECAST PERIOD
    4.2 MARKET: TOP 3 APPLICATIONS
        FIGURE 21 SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2020
    4.3 MARKET, BY INDUSTRY VERTICAL
        FIGURE 22 MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2020
    4.4 MARKET: BY APPLICATION  AND REGION
        FIGURE 23 SALES AND MARKETING MANAGEMENT SEGMENT AND NORTH AMERICA REGION TO ACCOUNT FOR THE HIGHEST SHARES IN THE GLOBAL MARKET IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 75)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 24 SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increased focus on the market and competitive intelligence
                    5.2.1.2 Increasing user engagement of social media using smartphones
                            FIGURE 25 REGION-WISE SOCIAL MEDIA PENETRATION (%)
                    5.2.1.3 Need for social media measurement to enhance the customer experience
                            FIGURE 26 IMPACT OF NEGATIVE EXPERIENCE (%)
                    5.2.1.4 Shift of people towards virtual realm due to COVID-19
           5.2.2 RESTRAINTS
                    5.2.2.1 Complexities in the analytical workflow
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Voluminous data generation through social media platforms
                            FIGURE 27 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE (2010–2016)
                    5.2.3.2 Increasing cloud adoption trends
                    5.2.3.3 High adoption rate of social media analytics solutions among small and medium-sized enterprises
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of standard measures for social media analytics
                    5.2.4.2 Lack of a single solution to manage the increasing unstructured data
           5.2.5 CUMULATIVE GROWTH ANALYSIS
    5.3 ADJACENT MARKETS
        TABLE 7 ADJACENT MARKETS TO SOCIAL MEDIA ANALYTICS MARKET
    5.4 INDUSTRY TRENDS
           5.4.1 SOCIAL MEDIA ANALYTICS ECOSYSTEM
                 FIGURE 28 SOCIAL MEDIA ANALYTICS ARCHITECTURE
           5.4.2 USE CASES
                    5.4.2.1 Use case 1: Banking services
                    5.4.2.2 Use case 2: Telecommunications and IT
                    5.4.2.3 Use case 3: Hospitality industry
                    5.4.2.4 Use case 4: Media and entertainment
                    5.4.2.5 Use case 5: Energy and utilities
                    5.4.2.6 Use case 6: Healthcare and life sciences
                    5.4.2.7 Use case 7: Manufacturing
                    5.4.2.8 Use case 8: Retail and eCommerce
                    5.4.2.9 Use case 9: Government and defense
                    5.4.2.10 Use case 10: Transportation and logistics
           5.4.3 TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
                    5.4.3.1 Big data
                    5.4.3.2 Machine learning
                    5.4.3.3 Natural language processing

6 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT (Page No. - 89)
    6.1 INTRODUCTION
           6.1.1 COVID-19 IMPACT ON MARKET,  BY COMPONENT
                 FIGURE 29 MARKET TO DECLINE DURING 2020-2021
                 FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 8 MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                 TABLE 9 MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
    6.2 SOFTWARE
           6.2.1 SOFTWARE: MARKET DRIVERS
                 TABLE 10 SOFTWARE: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                 TABLE 11 SOFTWARE: MARKET SIZE, BY REGION,  2020–2025 (USD MILLION)
    6.3 SERVICES
           6.3.1 SERVICES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
                 FIGURE 31 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING  THE FORECAST PERIOD
                 TABLE 12 MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                 TABLE 13 MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                 TABLE 14 SERVICES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                 TABLE 15 SERVICES: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
           6.3.2 MANAGED SERVICES
                 TABLE 16 MANAGED SERVICES: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
                 TABLE 17 MANAGED SERVICES: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
           6.3.3 PROFESSIONAL SERVICES
                 FIGURE 32 TRAINING AND EDUCATION SEGMENT TO GROW AT A HIGHER CAGR DURING  THE FORECAST PERIOD
                 TABLE 18 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                 TABLE 19 MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                 TABLE 20 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION,  2014–2025 (USD MILLION)
                 TABLE 21 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                    6.3.3.1 Training and education
                            TABLE 22 TRAINING AND EDUCATION: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
                            TABLE 23 TRAINING AND EDUCATION: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                    6.3.3.2 Consulting
                            TABLE 24 CONSULTING: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                            TABLE 25 CONSULTING: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)

7 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION (Page No. - 101)
    7.1 INTRODUCTION
           7.1.1 COVID-19 IMPACT ON MARKET,  BY APPLICATION
                 FIGURE 33 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 26 MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                 TABLE 27 MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
    7.2 SALES AND MARKETING MANAGEMENT
           7.2.1 SALES AND MARKETING MANAGEMENT: MARKET DRIVERS
                 TABLE 28 SALES AND MARKETING MANAGEMENT: MARKET SIZE,  BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                 TABLE 29 SALES AND MARKETING MANAGEMENT: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                 TABLE 30 SALES AND MARKETING MANAGEMENT: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
                 TABLE 31 SALES AND MARKETING MANAGEMENT: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
    7.3 CUSTOMER EXPERIENCE MANAGEMENT
           7.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
                 TABLE 32 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE,  BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                 TABLE 33 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                 TABLE 34 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
                 TABLE 35 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
    7.4 COMPETITIVE INTELLIGENCE
           7.4.1 COMPETITIVE INTELLIGENCE: MARKET DRIVERS
                 TABLE 36 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                 TABLE 37 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                 TABLE 38 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                 TABLE 39 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
    7.5 RISK MANAGEMENT AND FRAUD DETECTION
           7.5.1 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
                 TABLE 40 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE,  BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                 TABLE 41 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                 TABLE 42 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
                 TABLE 43 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
    7.6 PUBLIC SAFETY AND LAW ENFORCEMENT
           7.6.1 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET DRIVERS
                 TABLE 44 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET SIZE,  BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                 TABLE 45 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                 TABLE 46 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
                 TABLE 47 PUBLIC SAFETY AND LAW ENFORCEMENT: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
    7.7 OTHERS
        TABLE 48 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
        TABLE 49 OTHERS: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
        TABLE 50 OTHERS: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 51 OTHERS: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)

8 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE (Page No. - 116)
    8.1 INTRODUCTION
           8.1.1 COVID-19 IMPACT ON MARKET,  BY DEPLOYMENT MODE
                 FIGURE 34 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 52 MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                 TABLE 53 MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
    8.2 ON-PREMISES
           8.2.1 ON-PREMISES: MARKET DRIVERS
                 TABLE 54 ON-PREMISES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                 TABLE 55 ON-PREMISES: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
    8.3 CLOUD
           8.3.1 CLOUD: MARKET DRIVERS
                 TABLE 56 CLOUD: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                 TABLE 57 CLOUD: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)

9 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE (Page No. - 121)
    9.1 INTRODUCTION
           9.1.1 COVID-19 IMPACT ON MARKET, BY ORGANIZATION SIZE
                 FIGURE 35 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 58 MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                 TABLE 59 MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
    9.2 SMALL AND MEDIUM-SIZED ENTERPRISES
           9.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
                 TABLE 60 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
                 TABLE 61 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE,  BY REGION, 2020–2025 (USD MILLION)
    9.3 LARGE ENTERPRISES
           9.3.1 LARGE ENTERPRISES: MARKET DRIVERS
                 TABLE 62 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
                 TABLE 63 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2020–2025 (USD MILLION)

10 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL (Page No. - 126)
     10.1 INTRODUCTION
             10.1.1 COVID-19 IMPACT ON MARKET,  BY INDUSTRY VERTICAL
                    FIGURE 36 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT  THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 64 MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 65 MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
             10.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
                    TABLE 66 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                    TABLE 69 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
     10.3 TELECOMMUNICATIONS AND IT
             10.3.1 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
                    TABLE 70 TELECOMMUNICATIONS AND IT: MARKET SIZE,  BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 71 TELECOMMUNICATIONS AND IT: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 72 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                    TABLE 73 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
     10.4 RETAIL AND ECOMMERCE
             10.4.1 RETAIL AND ECOMMERCE: MARKET DRIVERS
                    TABLE 74 RETAIL AND ECOMMERCE: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 75 RETAIL AND ECOMMERCE: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 76 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
                    TABLE 77 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2020–2025 (USD MILLION)
     10.5 HEALTHCARE AND LIFE SCIENCES
             10.5.1 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
                    TABLE 78 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE,  BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 79 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 80 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                    TABLE 81 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
     10.6 GOVERNMENT AND DEFENSE
             10.6.1 GOVERNMENT AND DEFENSE: MARKET DRIVERS
                    TABLE 82 GOVERNMENT AND DEFENSE: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 83 GOVERNMENT AND DEFENSE: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 84 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                    TABLE 85 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
     10.7 MEDIA AND ENTERTAINMENT
             10.7.1 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
                    TABLE 86 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 87 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 88 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                    TABLE 89 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
     10.8 TRAVEL AND HOSPITALITY
             10.8.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS
                    TABLE 90 TRAVEL AND HOSPITALITY: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 91 TRAVEL AND HOSPITALITY: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 92 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
                    TABLE 93 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2020–2025 (USD MILLION)
     10.9 OTHER INDUSTRY VERTICALS
          TABLE 94 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
          TABLE 95 OTHER INDUSTRY VERTICALS: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
          TABLE 96 OTHER INDUSTRY VERTICALS: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 97 OTHER INDUSTRY VERTICALS: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)

11 SOCIAL MEDIA ANALYTICS MARKET, BY REGION (Page No. - 145)
     11.1 INTRODUCTION
          FIGURE 37 BASED ON REGION, ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE MARKET DURING THE FORECAST PERIOD
          FIGURE 38 BASED ON COUNTRY, INDIA TO HAVE THE HIGHEST CAGR IN THE MARKET DURING THE FORECAST PERIOD
          FIGURE 39 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 98 MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 99 MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: COVID-19 IMPACT
                    FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 100 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 101 NORTH AMERICA: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 102 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 103 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                    TABLE 104 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 105 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 106 NORTH AMERICA: MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 107 NORTH AMERICA: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 108 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 109 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                    TABLE 110 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 111 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 112 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 113 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION)
                    TABLE 114 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 115 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2020–2025 (USD MILLION)
             11.2.3 UNITED STATES
                    TABLE 116 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 117 UNITED STATES: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 118 UNITED STATES: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 119 UNITED STATES: MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                    TABLE 120 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 121 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 122 UNITED STATES: MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 123 UNITED STATES: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 124 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 125 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                    TABLE 126 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 127 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 128 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 129 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
             11.2.4 CANADA
                    TABLE 130 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 131 CANADA: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 132 CANADA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 133 CANADA: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 134 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 135 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 136 CANADA: MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 137 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                    TABLE 138 CANADA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 139 CANADA: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 140 CANADA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 141 CANADA: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 142 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 143 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
     11.3 EUROPE
             11.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
             11.3.2 EUROPE: COVID-19 IMPACT
                    TABLE 144 EUROPE: MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 145 EUROPE: MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 146 EUROPE: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 147 EUROPE: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 148 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 149 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 150 EUROPE: MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 151 EUROPE: MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                    TABLE 152 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 154 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 155 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 156 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 157 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
                    TABLE 158 EUROPE: MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
                    TABLE 159 EUROPE: MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
             11.3.3 UNITED KINGDOM
                    TABLE 160 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 161 UNITED KINGDOM: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 162 UNITED KINGDOM: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 163 UNITED KINGDOM: MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                    TABLE 164 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 165 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 166 UNITED KINGDOM: MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 167 UNITED KINGDOM: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 168 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 169 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 170 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 171 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 172 UNITED KINGDOM: MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 173 UNITED KINGDOM: MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION)
             11.3.4 FRANCE
                    TABLE 174 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 175 FRANCE: MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 176 FRANCE: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 177 FRANCE: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 178 FRANCE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 179 FRANCE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 180 FRANCE: MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 181 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 182 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 183 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 184 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 185 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 186 FRANCE: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 187 FRANCE: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
             11.3.5 GERMANY
                    TABLE 188 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 189 GERMANY: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 190 GERMANY: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 191 GERMANY: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 192 GERMANY: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 193 GERMANY: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 194 GERMANY: MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 195 GERMANY: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 196 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 197 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 198 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 199 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 200 GERMANY: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 201 GERMANY: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
             11.3.6 REST OF EUROPE
     11.4 ASIA PACIFIC
             11.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
             11.4.2 ASIA PACIFIC: COVID-19 IMPACT
                    FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 202 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 203 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 204 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 205 ASIA PACIFIC: MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                    TABLE 206 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 207 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 208 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 209 ASIA PACIFIC: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 210 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 211 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 212 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 213 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 214 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 215 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
                    TABLE 216 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
                    TABLE 217 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
             11.4.3 AUSTRALIA AND NEW ZEALAND
                    TABLE 218 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 219 AUSTRALIA AND NEW ZEALAND: MARKET SIZE,  BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 220 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 221 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 222 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 223 AUSTRALIA AND NEW ZEALAND: MARKET SIZE,  BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 224 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 225 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                    TABLE 226 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 227 AUSTRALIA AND NEW ZEALAND: MARKET SIZE,  BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                    TABLE 228 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 229 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 230 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 231 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION)
             11.4.4 CHINA
                    TABLE 232 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 233 CHINA: MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 234 CHINA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 235 CHINA: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 236 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 237 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 238 CHINA: MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 239 CHINA: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 240 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 241 CHINA: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 242 CHINA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 243 CHINA: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 244 CHINA: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 245 CHINA: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
             11.4.5 INDIA
                    TABLE 246 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 247 INDIA: MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 248 INDIA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 249 INDIA: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 250 INDIA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 251 INDIA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 252 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 253 INDIA: MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                    TABLE 254 INDIA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 255 INDIA: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 256 INDIA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 257 INDIA: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 258 INDIA: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 259 INDIA: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
             11.4.6 JAPAN
                    TABLE 260 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 261 JAPAN: MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 262 JAPAN: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 263 JAPAN: MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                    TABLE 264 JAPAN: MARKET SIZE, BY PROFESSIONAL SERVICE,  2014–2019 (USD MILLION)
                    TABLE 265 JAPAN: MARKET SIZE, BY PROFESSIONAL SERVICE,  2020–2025 (USD MILLION)
                    TABLE 266 JAPAN: MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 267 JAPAN: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 268 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 269 JAPAN: MARKET SIZE, BY DEPLOYMENT MODE,  2020–2025 (USD MILLION)
                    TABLE 270 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 271 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                    TABLE 272 JAPAN: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 273 JAPAN: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
             11.4.7 REST OF ASIA PACIFIC
     11.5 LATIN AMERICA
             11.5.1 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
             11.5.2 LATIN AMERICA: COVID-19 IMPACT
                    TABLE 274 LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 275 LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2020–2025 (USD MILLION)
                    TABLE 276 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 277 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                    TABLE 278 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 279 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 280 LATIN AMERICA: MARKET SIZE, BY APPLICATION,  2014–2019 (USD MILLION)
                    TABLE 281 LATIN AMERICA: MARKET SIZE, BY APPLICATION,  2020–2025 (USD MILLION)
                    TABLE 282 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 283 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                    TABLE 284 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 285 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 286 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 287 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL,  2020–2025 (USD MILLION)
                    TABLE 288 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 289 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2020–2025 (USD MILLION)
             11.5.3 BRAZIL
             11.5.4 MEXICO
             11.5.5 REST OF LATIN AMERICA
     11.6 MIDDLE EAST AND AFRICA
             11.6.1 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
             11.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
                    TABLE 290 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 291 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                    TABLE 292 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 293 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2020–2025 (USD MILLION)
                    TABLE 294 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                    TABLE 295 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                    TABLE 296 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                    TABLE 297 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                    TABLE 298 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 299 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                    TABLE 300 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 301 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                    TABLE 302 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 303 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION)
                    TABLE 304 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
                    TABLE 305 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
             11.6.3 MIDDLE EAST
             11.6.4 AFRICA

12 COMPETITIVE LANDSCAPE (Page No. - 237)
     12.1 COMPETITIVE LEADERSHIP MAPPING
             12.1.1 VISIONARY LEADERS
             12.1.2 INNOVATORS
             12.1.3 DYNAMIC DIFFERENTIATORS
             12.1.4 EMERGING COMPANIES
                    FIGURE 42 SOCIAL MEDIA ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2020

13 COMPANY PROFILES (Page No. - 239)
     13.1 INTRODUCTION
(Business overview, Platforms offered, Software offered, Recent developments, SWOT analysis & MnM View)*
     13.2 ORACLE
          FIGURE 43 ORACLE: COMPANY SNAPSHOT
          FIGURE 44 ORACLE: SWOT ANALYSIS
     13.3 SALESFORCE
          FIGURE 45 SALESFORCE: COMPANY SNAPSHOT
          FIGURE 46 SALESFORCE: SWOT ANALYSIS
     13.4 IBM
          FIGURE 47 IBM: COMPANY SNAPSHOT
          FIGURE 48 IBM: SWOT ANALYSIS
     13.5 ADOBE
          FIGURE 49 ADOBE: COMPANY SNAPSHOT
          FIGURE 50 ADOBE: SWOT ANALYSIS
     13.6 SAS INSTITUTE
          FIGURE 51 SAS INSTITUTE: COMPANY SNAPSHOT
          FIGURE 52 SAS INSTITUTE: SWOT ANALYSIS
     13.7 CLARABRIDGE
     13.8 NETBASE
     13.9 DIGIMIND
     13.10 BRANDWATCH
     13.11 TALKWALKER
     13.12 MELTWATER
     13.13 KHOROS
     13.14 CISION
     13.15 SIMPLIFY360
     13.16 HOOTSUITE
     13.17 SPROUT SOCIAL
     13.18 METAQUOTES SOFTWARE
     13.19 SOCIALBAKERS
     13.20 FRROLE
     13.21 PRUDENCE ANALYTICS AND SOFTWARE SOLUTIONS
     13.22 MAVSOCIAL
     13.23 OKTOPOST
     13.24 QUINTLY
     13.25 RIVAL IQ
     13.26 BUFFER
     13.27 SOTRENDER
     13.28 AWARIO
     13.29 AGORAPULSE
     13.30 SENDIBLE
     13.31 BRAND24
*Details on Business overview, Platforms offered, Software offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
     13.32 SOCIAL MEDIA ANALYTICS SOLUTION OFFERED  BY SOCIAL MEDIA CHANNELS

14 ADJACENT MARKET – PREDICTIVE ANALYTICS MARKET (Page No. - 279)
     14.1 INTRODUCTION
          TABLE 306 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
          FIGURE 53 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 307 PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,  2015–2022 (USD MILLION)
          TABLE 308 PREDICTIVE ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
          TABLE 309 PREDICTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
          TABLE 310 PREDICTIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
          TABLE 311 PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2015–2022 (USD MILLION)
          TABLE 312 PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
          FIGURE 54 TELECOMMUNICATIONS AND IT INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 313 PREDICTIVE ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION)

15 ADJACENT MARKET – BIG DATA MARKET (Page No. - 284)
     15.1 INTRODUCTION
          FIGURE 55 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 314 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
          FIGURE 56 MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 315 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
          TABLE 316 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
          TABLE 317 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
          TABLE 318 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
          TABLE 319 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
          FIGURE 57 NORTH AMERICA: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 320 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
          TABLE 321 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
          TABLE 322 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
          TABLE 323 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
          TABLE 324 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
          TABLE 325 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
          FIGURE 58 EUROPE: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 326 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
          TABLE 327 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
          TABLE 328 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
          TABLE 329 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
          TABLE 330 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
          TABLE 331 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
          FIGURE 59 ASIA PACIFIC: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 332 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
          TABLE 333 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
          TABLE 334 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
          TABLE 335 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
          TABLE 336 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,  2018–2025 (USD MILLION)
          TABLE 337 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
          FIGURE 60 MIDDLE EAST AND AFRICA: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 338 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
          TABLE 339 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
          TABLE 340 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
          TABLE 341 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
          TABLE 342 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,  2018–2025 (USD MILLION)
          TABLE 343 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
          FIGURE 61 LATIN AMERICA: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 344 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
          TABLE 345 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
          TABLE 346 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
          TABLE 347 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
          TABLE 348 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
          TABLE 349 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)

16 APPENDIX (Page No. - 305)
     16.1 INDUSTRY EXPERTS
     16.2 DISCUSSION GUIDE
     16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     16.4 AVAILABLE CUSTOMIZATIONS
     16.5 RELATED REPORTS
     16.6 AUTHOR DETAILS

The study involved four major activities in estimating the current market size of the social media analytics market. An extensive secondary research was done to collect information on the market, peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the social media analytics.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg, BusinessWeek, Dun Bradstreet, and Factiva have been referred to for identifying and collecting information for this study. Secondary sources included were annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases. Journals, repositories, and resources from the Journal including International Journal of Information Management, and International Journal of Advance Research, Ideas and Innovations in Technology were referred to understand the integration of social media analytics.

Primary Research

Various primary sources from both the supply and demand sides of the social media analytics market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, and related key executives from various vendors offering social media analytics solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of primary profiles:

Social Media Analytics Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the social media analytics market. The top-down approach was used to derive the revenue contribution of top vendors and their offerings in the market. The bottom-up approach was used to arrive at the overall market size of the global social media analytics using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • Key players in the market were identified through extensive secondary research
  • The market size, in terms of value, was determined through primary and secondary research processes
  • All percentages, shares split, and breakups were determined using secondary sources and verified through primary sources

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, segment, and project the global social media analytics market size
  • To understand the structure of the market by identifying its various subsegments
  • To provide detailed information about key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze the micromarkets concerning individual growth trends, prospects, and their contribution to the overall market
  • To project the size of the market and its submarkets, in terms of value, for the 5 regions (along with their respective key countries)
  • To profile key players and comprehensively analyze their core competencies
  • To understand the competitive landscape and identify significant growth strategies adopted by players across key regions
  • To analyze competitive developments, such as expansions and fundings, new product launches, mergers and acquisitions, strategic partnerships and agreements in the social media analytics market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic analysis

  • Further breakup of the North American social media analytics market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the Latin American market
  • Further breakup of the MEA market

Company information

  • Detailed analysis and profiling of additional market players up to 5
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CAGR 2018-23

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Report Code
TC 2648
Published ON
Jul, 2020
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