Social Media Analytics Market

Report Code TC 2648
Published in Jan, 2024, By MarketsandMarkets™
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Social Media Analytics Market by Software (Social Media Marketing, Social Listening, Social Media Intelligence), Analytics Type (Predictive, Prescriptive), Business Function (Marketing (Trend Analysis, Forecasting), Sales) - Global Forecast to 2028

Overview

The Social Media Analytics Market size as per revenue was surpassed $4.8 billion in 2023. Throughout the projection period, the social media analytics industry is poised to increase at a CAGR of 24.9% in between 2023 to 2028 to reach around $14.6 billion in 2028. Social media analytics is being influenced by various players in the industry adopting advanced technologies. Social media analytics involves the process of collecting and analyzing data from various social networks to make informed business decisions. This process includes tracking, measuring, and evaluating social media metrics and data to understand audience engagement, sentiment, trends, and overall performance. The key elements of social media analytics include data collection, metrics and KPIs, audience analysis, competitor analysis, content optimization, campaign measurement, sentiment analysis, and real-time monitoring. Top companies dominating the social media analytics market include Oracle, Adobe, Salesforce, Inc., Digimind, SAS Institute Inc., Cision US Inc., and IBM. There are several advanced technologies used in social media analytics, such as data collection and storage, sentiment analysis, social network analysis, trend analysis, image and video analytics, analytics dashboards, and growth-driving and restraining techniques. These technologies enable companies to extract insights from social platforms to drive business value.

Attractive Opportunities in the Social Media Analytics Market

ASIA PACIFIC

The growth of the market in APAC can be attributed to the focus of countries on adopting social media analytics solutions to understand consumer behavior and formulate branding strategies.

Rising in demand for professional services driving the increased penetration of the social media analytics market.

The North American market is projected to reach USD 5.1 billion by 2028; it is expected to grow at a CAGR of 22.6% during the forecast period.

Product launches, partnerships, collaborations, and acquisitions by key players provide significant market growth opportunities.

The growth of the social media analytics market is being driven by the increasing demand for better customer experience and sentiment analysis.

Global Social Media Analytics Market Dynamics

Driver: Increased focus on the market and competitive intelligence

Global competition is affecting profit margins, and companies are seeking solutions to reduce their expenses. To outperform their competitors, companies need to integrate demographic, competitive, and business information with customer data. They focus on analyzing sales and various markets to identify gaps and meet customer demands.Advanced analyticsis used to achieve market goals. Social media analytics analyzes unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. Companies can retrieve customer sentiment information from social media platforms to strategize their marketing and sales activities. Social media analytics solutions have various applications, such as customer experience management, sales and marketing management, performance monitoring, and workforce management. They can help organizations gain a competitive edge by effectively analyzing the competition and customer behavior from social media platforms.

Restraint: Challenges and intricacies involved in the process of analyzing data

Analytical workflows involve several important steps, including data identification, parameter setting, defining business rules, data preparation, execution, data modeling, and visualization. Companies use various analytical methodologies, such aspredictive, prescriptive, and descriptive analytics to extract maximum value from social media data. The data obtained from various social media sites is unstructured, and additional functionalities are required to structure and improve insights. This is because data is obtained in terms of comments, social listening, and opinion debates. Social media analytics is still in its early stages, and organizations are striving to create a single robust platform to extract, transform, load, evaluate, and analyze social media data. Analysts must integrate vast amounts of social media data from various social platforms and create efficient models to generate expected outcomes. Vendors must offer flexible options and straightforward workflows to reduce costs, attract SMEs, and encourage them to begin using social media platforms to make valuable insights from a business standpoint and increase the adoption of social media analytics.

 

Opportunity: Rising trends in cloud adoption

Cloud adoption has increased in recent times as vendors are delivering cloud computing solutions throughSoftware-as-a-Service(SaaS). Business users are always on the lookout for effective yet economical solutions, and cloud computing makes it possible to outsource operational IT work to another company, who then takes on all the risks and burdens associated with it. According to industry experts and cloud vendors, cloud computing is expected to grow at an even higher rate in the coming years due to its range of features, such as flexibility, reliability, scalability, and low costs. Cloud deployment mode provides SaaS,Infrastructure-as-a-Service(IaaS), and Platform-as-a-Service (PaaS). Vendors are increasingly using the SaaS model to offer social media analytics solutions over the cloud. Although social media analytics is still in its nascent phase and is being adopted only by large enterprises currently due to the high costs involved, SMEs are also looking for cheaper options for social media analytics. Therefore, cloud adoption is expected to drive the growth of the social media analytics market.

Challenge: Lack of a single solution to manage the increasing unstructured data

The rise of social media analytics has led to an increase in unstructured data, making it challenging for organizations to analyze data related to images, videos, and audio content directly. This is because most social media platforms rely heavily on text data. While some platforms can provide useful information from metadata and comments associated with social media content, they cannot make complete sense of non-textual content, which is also an essential source of information. Nowadays, users are creating vlogs to share product reviews and real-life experiences. This means that the growing content on video-sharing sites like YouTube, photo-sharing sites like Instagram and Pinterest, and podcasts and data obtained from Facebook cannot be efficiently analyzed. Although major vendors offer social listening tools, these solutions are not robust enough to handle the increasing amount of unstructured data. Therefore, the lack of a single solution to manage the unstructured data is considered a challenge for the market.

Global Social Media Analytics Market Ecosystem Analysis

By vertical, travel & hospitality accounts for the largest market size during the forecast period. Effective engagement with customers across various social media channels is crucial for brand engagement in the travel and hospitality industry. Hotels are actively managing multiple social platforms to address guest concerns on Twitter, respond to queries on Facebook Messenger, share captivating visuals on Instagram, or create unique filters on Snapchat, as part of their branding strategy. The service-oriented nature of this industry demands a proactive approach in leveraging social media tools to streamline content creation, facilitate posting on diverse platforms, engage in social listening, and integrate advanced analytics. Talkwalker has highlighted the dominance of airline brands, exemplified by Hong Kong Airlines, in the social conversation surrounding travel and hospitality. Their strategic focus on developing engaging content and expanding target audiences exemplifies how businesses in this industry can utilize social media tools to enhance their brand presence and resonate with their customer base.

 

Based on the business functions, customer services holds the highest CAGR during the forecast period.

Businesses are increasingly using social media analytics to improve their customer service and engage with their customers. This entails using social media platforms to respond to customer queries, provide support, and build stronger relationships. Companies such as Nike, Spotify, Wendy's, and Starbucks are great examples of organizations that harness the power of social media to interact with customers, resolve concerns, and offer timely solutions. Social media analytics allows businesses to identify problems and opportunities on social channels, gather and analyze data from social media platforms, and evaluate the effectiveness of their strategies on various business activities.

By deployment mode, the cloud accounts for the largest market size during the forecast period.

Social media analytics providers are increasingly using cloud-based solutions to leverage big data and improve their services. The convergence of social, mobile, analytics, and cloud (SMAC) technologies has brought a revolutionary change in the business landscape by providing new ways to reach and interact with customers. Social media platforms, such as Twitter, Facebook, and Instagram, have become valuable sources of data, enabling businesses to understand customer behavior and preferences. Mobile devices have facilitated the generation of vast amounts of data, while cloud computing has provided the infrastructure to efficiently store and analyze this data.

NORTH AMERICA region holds the largest share of the Social Media Analytics Market.

Social media analytics has a significant impact on North America by providing businesses with real-time insights into customer emotions, trends, and challenges. This enables timely decision-making, proactive consumer interaction, and efficient crisis management. The market is driven by the increasing importance of social media platforms, rising smartphone penetration, and the adoption of advanced technologies like natural language processing, artificial intelligence, machine learning, and augmented reality. The media and entertainment vertical is also benefiting from social media analytics as it helps them better understand how their content connects with viewers and make data-driven decisions. Due to the region's focus on real-time social media analytics and the need to comply with privacy rules like GDPR and CCPA, there is a growing demand for such services.

 
 

Recent Developments of Social Media Analytics Market industry

  • IBM partnered with American Tower to deploy a hybrid multi-cloud computing platform at the edge for enhanced innovation and customer experience. Agorapulse recently added Google Analytics 4 (GA4) to its Social Media ROI dashboard. This integration helps businesses measure how social media affects sales, leads, and traffic more accurately. Users can track customer engagement across multiple devices with ease and make data-driven decisions with precision. Oracle has expanded its cloud CX ecosystem by integrating with Sprinklr. This integration will help marketers to keep engaged on social media channels and enhance the customer experience.
  • Sprout Social and X have extended their strategic partnership, enabling Sprout customers to implement a comprehensive social strategy that incorporates advanced listening, analytics, and reporting capabilities at a larger scale. Khoros and Talkwalker have partnered to offer brands a comprehensive social media management and intelligence experience. This partnership enables brands to stay responsive and adaptable to market trends.

Key Market Players

KEY PLAYERS IN THE Social Media Analytics Market INCLUDE

  • IBM (US)
  • Google (US)
  • Oracle (US)
  • Salesforce (US)
  • Adobe (US)
  • SAS (US)
  • Qualtrics (US)
  • Digimind (France)
  • Talkwalker (Luxembourg)
  • Hootsuite (Canada)
  • GoodData (US)
  • Meltwater (Norway)
  • Khoros (US)
  • Sprout Social (US)
  • Cision (US)
  • Dash Husdson (Canada)
  • Brand24 (US)
  • Sotrender (Poland)
  • Rival IQ (US)
  • Facelift (Germany)
  • Emplifi (US)
  • SocialPilot (US)
  • Agorapulse (France)
  • Keyhole (Denmark)
  • Sendible (UK)
  • Buffer (US)
  • Hubspot (US)
  • Databox (US)
  • Tailwind (US)
  • Semrush (US)
  • Awario (US)
  • Oktopost (Israel)
  • Simplify360 (US)
  • Frrole (India)
  • Mavsocial (US)
  • Heuritech (France)
  • Mnemonic Ai (US)
  • Konnect Insights (India)
  • Lucidya (Saudi Arabia)
  • Catalytics Datum (India)

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Scope of the Report

Report Attribute Details
Market size available for years 2019–2028
Base year considered 2022
Forecast period 2023–2028
Forecast units USD Billion
Segments Covered Offering, Analytics Type, Business Functions,  Verticals, and Region
Geographies covered North America, Europe, Asia Pacific,  Middle East & Africa, and Latin America
List of Social Media Analytics Companies IBM (US) Google (US) Oracle (US) Salesforce (US) Adobe (US) SAS (US) Qualtrics (US) Digimind (France) Talkwalker (Luxembourg)

 

Key Questions Addressed by the Report

What is Social Media Analytics?
Social media analytics is the ability to gather and find meaning in data from social channels to support business decisions and measure the performance of actions based on those decisions.
What is the future of Social Media Analytics Industry?
The global Social Media Analytics Market size was valued at $4.8 billion in 2023 and is expected to reach over $14.6 billion by the end of 2028.
What is the Social Media Analytics Market Growth?
The global Social Media Analytics Market is estimated to register a CAGR of 24.9% from 2023 to 2028.
Which regions will offer the most promising opportunities on the basis of social media analytics market size?
North America is expected to account for the largest market size during the forecast period.
Which are the Social Media Analytics Companies? What strategies are they adopting to stay ahead of competition?
Leading companies include IBM, Google, Oracle, Salesforce, Adobe, and others. They adopt various strategies to stay competitive.
Which are the major drivers for Social Media Analytics Market Growth?
Key drivers include the rising number of social media users, increased focus on market and competitive intelligence, and the need for social media measurement to enhance customer experience.
What are the key opportunities in the Social Media Analytics Market?
The rising trend in cloud adoption presents significant opportunities in the social media analytics market.

 

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
33
RESEARCH METHODOLOGY
38
EXECUTIVE SUMMARY
51
PREMIUM INSIGHTS
58
MARKET OVERVIEW AND INDUSTRY TRENDS
61
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Rising number of social media users
    - Growing focus of organizations to gain competitive intelligence
    - Rising need for social media measurement to enhance customer experience
    RESTRAINTS
    - Complexities in analytical workflow
    - Lack of analytical skillsets
    OPPORTUNITIES
    - Voluminous data generation through social media platforms
    - Rising cloud adoption trends
    CHALLENGES
    - Lack of standard measures for social media analytics
    - Lack of single solution to manage increasing unstructured data
  • 5.3 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - Artificial intelligence (AI)
    - Blockchain
    - Edge computing
    - Big data
    COMPLIMENTARY TECHNOLOGIES
    - IoT
    - Robotic process automation (RPA)
    - AR/VR
    ADJACENT TECHNOLOGY
    - Quantum computing
    - Cloud computing
  • 5.4 INVESTMENT LANDSCAPE
  • 5.5 CASE STUDY ANALYSIS
    BANKING, FINANCIAL SERVICES, AND INSURANCE
    - Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data
    TELECOMMUNICATIONS
    - Use Case 2: Sky used Clarabridge Engagement to enhance customer experience
    HOSPITALITY
    - Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior
    RETAIL & ECOMMERCE
    - Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences
    GOVERNMENT
    - Use Case 5: World Business Chicago (WBC) used Sprout Social's analytics features to expand its digital presence
    MEDIA & ENTERTAINMENT
    - Use Case 6: BBC used Khoros Platform to track performance of its content and drive more traffic to its website
    MANUFACTURING
    - Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management
    HEALTHCARE
    - Use Case 8: Fortis used Meltwater Platform to raise brand awareness and monitor real-time engagement with the audience
    TRANSPORT AND LOGISTICS
    - Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite Platform for monitoring and social listening
    ENERGY AND UTILITIES
    - Use Case 10: Hydro-Québec used Talkwalker Platform to engage with customers and analyze monitoring
  • 5.6 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
  • 5.7 ECOSYSTEM/MARKET MAP
  • 5.8 TARIFF & REGULATORY LANDSCAPE
    TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    - North America
    - Europe
    - Asia Pacific
    - Middle East & Africa
    - Latin America
  • 5.9 VALUE CHAIN ANALYSIS
  • 5.10 PORTER'S FIVE FORCES ANALYSIS
    THREAT FROM NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITION RIVALRY
  • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.12 KEY CONFERENCES & EVENTS
  • 5.13 PRICING ANALYSIS
    INDICATIVE PRICING ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
    AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
  • 5.14 TRADE ANALYSIS
    IMPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
    EXPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
  • 5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER'S BUSINESSES
  • 5.16 BUSINESS MODELS OF SOCIAL MEDIA ANALYTICS MARKET
  • 5.17 PATENT ANALYSIS
    METHODOLOGY
    PATENTS FILED, BY DOCUMENT TYPE
    INNOVATION AND PATENT APPLICATIONS
    - Top 10 applicants in social media analytics
  • 5.18 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET
  • 5.19 TECHNOLOGY ROADMAP OF SOCIAL MEDIA ANALYTICS MARKET
  • 5.20 FREE VERSUS PAID SOCIAL MEDIA ANALYTICS TOOLS
  • 5.21 KEY AREAS TO USE SOCIAL MEDIA ANALYTICS
    AUDIENCE ANALYTICS
    PERFORMANCE ANALYTICS
    COMPETITIVE ANALYTICS
    PAID SOCIAL MEDIA ANALYTICS
    CUSTOMER SERVICE AND COMMUNITY MANAGEMENT ANALYTICS
    INFLUENCER ANALYTICS
    SENTIMENT ANALYSIS AND AD CAMPAIGNS
    SENTIMENT ANALYSIS FOR CUSTOMER SERVICE
SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
111
  • 6.1 INTRODUCTION
    OFFERINGS: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 6.2 SOLUTIONS
    COMPANIES UNDERTAKING STRATEGIC IMPLEMENTATION OF SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN BUSINESS SUCCESS
    BY SOFTWARE TYPE
    - Social listening and monitoring
    - Social media marketing
    - Social media advertising
    - Social media intelligence
    - Other software types
    SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE
    - On-premises
    - Cloud
  • 6.3 SERVICES
    PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE
    PROFESSIONAL SERVICES
    - Consulting services
    - Deployment & integration
    - Support & maintenance
    MANAGED SERVICES
SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
136
  • 7.1 INTRODUCTION
    ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 7.2 PREDICTIVE ANALYTICS
  • 7.3 PRESCRIPTIVE ANALYTICS
  • 7.4 DIAGNOSTIC ANALYTICS
  • 7.5 DESCRIPTIVE ANALYTICS
SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
143
  • 8.1 INTRODUCTION
    BUSINESS FUNCTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 8.2 MARKETING
    RISING NEED TO USE SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN DECISION
    AUDIENCE SEGMENTATION AND TARGETING
    SOCIAL MEDIA CAMPAIGN PERFORMANCE ANALYTICS
    COMPETITIVE ANALYSIS
    INFLUENCER MARKETING ANALYSIS
    TREND ANALYSIS AND FORECASTING
    CUSTOMER JOURNEY ANALYSIS
    OTHERS
  • 8.3 SALES & LEAD GENERATION
    STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED SALES AND LEAD GENERATION
    CONVERSION RATE OPTIMIZATION ANALYSIS
    SALES FUNNEL TRACKING AND OPTIMIZATION
    CUSTOMER ACQUISITION COST ANALYSIS
    COMPETITIVE SALES INTELLIGENCE
    GEO-TARGETED LEAD GENERATION
    SOCIAL MEDIA DATA MINING
    OTHERS
  • 8.4 FINANCE
    QUANTIFYING SOCIAL MEDIA IMPACT FOR INFORMED DECISION-MAKING
    FRAUD DETECTION
    CREDIT RISK ASSESSMENT
    CUSTOMER FINANCIAL BEHAVIOR ANALYSIS
    REGULATORY COMPLIANCE MONITORING
    REAL-TIME CRISIS RESPONSE
    ROI MEASUREMENT
    OTHERS
  • 8.5 OPERATION
    GROWING NEED TO MAKE INFORMED DECISION AND REFINE MARKETING STRATEGIES TO FUEL MARKET GROWTH
    QUALITY CONTROL
    SUPPLY CHAIN RISK ASSESSMENT
    SUSTAINABILITY TRACKING
    DEMAND FORECASTING
    CUSTOMER NETWORK VALUE OPTIMIZATION
    OTHERS
  • 8.6 HUMAN RESOURCES (HR)
    DATA-DRIVEN APPROACH ENABLING IMPROVED DECISION-MAKING AND OVERALL BUSINESS OUTCOMES
    EMPLOYER BRANDING ANALYSIS AND PERCEPTION MONITORING
    EMPLOYEE ENGAGEMENT METRICS
    TRAINING AND DEVELOPMENT ASSESSMENT
    EMPLOYEE SENTIMENT ANALYSIS
    OTHERS
  • 8.7 CUSTOMER SERVICES
    STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED ENGAGEMENT AND SATISFACTION TO FUEL GROWTH
    CHATBOT OPTIMIZATION
    SERVICE PERFORMANCE METRICS
    CUSTOMER FEEDBACK ANALYSIS
    CUSTOMER RETENTION STRATEGIES
    OTHERS
SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
165
  • 9.1 INTRODUCTION
    VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
  • 9.2 BFSI
    RISING NEED FOR REAL-TIME BRAND MONITORING AND REPUTATION MANAGEMENT TO FUEL MARKET GROWTH
  • 9.3 RETAIL & ECOMMERCE
    RISING ADOPTION OF ADVANCED TECHNOLOGIES TO GAIN VALUABLE INSIGHTS TO DRIVE GROWTH
  • 9.4 GOVERNMENT & DEFENSE
    ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • 9.5 TRAVEL & HOSPITALITY
    NEED FOR OPTIMIZING CUSTOMER ENGAGEMENT THROUGH STRATEGIC SOCIAL MEDIA MANAGEMENT TO DRIVE MARKET
  • 9.6 HEALTHCARE & LIFESCIENCES
    STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED DISEASE SURVEILLANCE AND PATIENT ENGAGEMENT
  • 9.7 MEDIA & ENTERTAINMENT
    RISING NEED FOR STRATEGIC ENGAGEMENT AND BUSINESS EXCELLENCE TO SUPPORT MARKET GROWTH
  • 9.8 TELECOMMUNICATIONS
    ORGANIZATIONS EXPERIENCING IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA ANALYTICS
  • 9.9 ENERGY & UTILITIES
    SOCIAL MEDIA ANALYTICS DRIVING SUSTAINABILITY AND COMPLIANCE IN ENERGY & UTILITIES
  • 9.10 EDUCATION
    INTEGRATION OF SOCIAL MEDIA ANALYTICS IN EDUCATION SECTOR EMPOWERING INSTITUTIONS TO MAKE DATA-DRIVEN DECISIONS
  • 9.11 OTHER VERTICALS
SOCIAL MEDIA ANALYTICS MARKET, BY REGION
180
  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    NORTH AMERICA: RECESSION IMPACT
    US
    - Rising demand for cost-effective marketing strategies to drive market
    CANADA
    - Increasing digitalization and tech-savvy populace landscape to drive market
  • 10.3 EUROPE
    EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    EUROPE: RECESSION IMPACT
    UK
    - Major investment in advanced analytics solutions to drive market
    GERMANY
    - Growing demand for engagement tools to drive market
    FRANCE
    - Focus on target marketing, social sentiment aids, and data-driven decision-making to drive market
    ITALY
    - Rising need to incorporate advanced tools such as AI, ML to drive market
    SPAIN
    - Growing demand from retail & e-commerce, telecom, IT, media & entertainment to drive market
    - Rest of Europe
  • 10.4 ASIA PACIFIC
    ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    ASIA PACIFIC: RECESSION IMPACT
    CHINA
    - Rapid digital transformation, dynamic ICT sector, growing economy to drive market
    JAPAN
    - Significant investment in AI-powered solutions and R&D to drive market
    INDIA
    - Rising focus on digitization to drive market
    SOUTH KOREA
    - Widespread adoption of digital technologies and a tech-savvy population to drive market
    AUSTRALIA & NEW ZEALAND
    - Rising analytics investments by mid-sized businesses to drive market
    REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    MIDDLE EAST & AFRICA: RECESSION IMPACT
    SAUDI ARABIA
    - Growing government initiatives to drive market
    UAE
    - Investment in cutting-edge technologies to drive market
    QATAR
    - Rising need for optimizing marketing strategies to drive market
    TURKEY
    - Increasing number of social media users to drive market
    SOUTH AFRICA
    - Need to maintain brand recognition and cure negative publicity to drive market
    - REST OF MIDDLE EAST & AFRICA
  • 10.6 LATIN AMERICA
    LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    LATIN AMERICA: RECESSION IMPACT
    BRAZIL
    - Wide adoption of digital technologies to drive market
    MEXICO
    - Growing social media user base to drive market
    ARGENTINA
    - Increasing popularity of social media platforms to drive market
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
231
  • 11.1 OVERVIEW
  • 11.2 KEY PLAYERS STRATEGIES
  • 11.3 REVENUE ANALYSIS
  • 11.4 MARKET SHARE ANALYSIS
  • 11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS
  • 11.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • 11.7 COMPANY EVALUATION MATRIX
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    FOOTPRINT OF KEY PLAYERS
  • 11.8 STARTUP/SME EVALUATION MATRIX
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING
  • 11.9 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES AND ENHANCEMENTS
    DEALS
COMPANY PROFILES
250
  • 12.1 INTRODUCTION
    IBM
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    - MnM view
    GOOGLE
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    - MnM view
    ORACLE
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    - MnM view
    SALESFORCE
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    - MnM view
    ADOBE
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    - MnM view
    SPROUT SOCIAL
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    SAS
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    DIGIMIND
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    TALKWALKER
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    HOOTSUITE
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    GOODDATA
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    MELTWATER
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    SENDIBLE
    - Business overview
    - Solutions/Services/Products offered
    - Recent developments
    AGORAPULSE
    KEYHOLE
    KHOROS
    SOCIALPILOT
    CISION
    QUALITRICS
  • 12.2 OTHER PLAYERS
    TAILWIND
    BRAND24
    SOTRENDER
    RIVAL IQ
    FACELIFT
    EMPLIFI
    OKTOPOST
    SIMPLIFY360
    FRROLE
    MAVSOCIAL
    HEURITECH
    KONNECT INSIGHTS
    BUFFER
    HUBSPOT
    DATABOX
    SEMRUSH
  • 12.3 STARTUPS/SMES
    AWARIO
    MNEMONIC AI
    LUCIDYA
    CATALYTICS DATUM
    DASH HUSDSON
ADJACENT AND RELATED MARKETS
317
  • 13.1 INTRODUCTION
  • 13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
    MARKET DEFINITION
    MARKET OVERVIEW
    SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT
    SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE
    SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE
    SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
    SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL
    SOCIAL MEDIA MANAGEMENT MARKET, BY REGION
  • 13.3 CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2026
    MARKET DEFINITION
    MARKET OVERVIEW
    CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT
    CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
    CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE
    CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE
    CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
    CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL
    CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION
APPENDIX
333
  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 14.3 CUSTOMIZATION OPTIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 USD EXCHANGE RATE, 2020–2022
  • TABLE 2 PRIMARY INTERVIEWS
  • TABLE 3 FACTOR ANALYSIS
  • TABLE 4 RECESSION IMPACT ON SOCIAL MEDIA ANALYTICS MARKET
  • TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2022 (USD MILLION Y-O-Y%)
  • TABLE 6 GLOBAL MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION Y-O-Y%)
  • TABLE 7 EVOLUTION OF MARKET
  • TABLE 8 MARKET: ROLE OF PLAYERS IN ECOSYSTEM
  • TABLE 9 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS, 2022
  • TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 14 SOCIAL MEDIA ANALYTICS MARKET: PORTER'S FIVE FORCES ANALYSIS
  • TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS (%)
  • TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • TABLE 17 DETAILED LIST OF CONFERENCE & EVENTS, 2024–2025
  • TABLE 18 INDICATIVE PRICING LEVELS OF SOCIAL MEDIA ANALYTICS SOLUTIONS
  • TABLE 19 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
  • TABLE 20 PATENTS FILED, 2013–2023
  • TABLE 21 TOP 20 PATENT OWNERS IN SOCIAL MEDIA ANALYTICS, 2013–2023
  • TABLE 22 LIST OF FEW PATENTS IN MARKET, 2023
  • TABLE 23 BEST PRACTICES IN MARKET
  • TABLE 24 SHORT-TERM ROADMAP, 2023–2025
  • TABLE 25 MID-TERM ROADMAP, 2026–2028
  • TABLE 26 LONG-TERM ROADMAP, 2029–2030
  • TABLE 27 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 28 MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 29 SOLUTIONS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 30 SOLUTIONS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 31 SOLUTIONS: MARKET SIZE, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
  • TABLE 32 SOLUTIONS: MARKET SIZE, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
  • TABLE 33 SOCIAL LISTENING AND MONITORING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 34 SOCIAL LISTENING AND MONITORING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 35 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 36 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 37 SOCIAL MEDIA ADVERTISING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 38 SOCIAL MEDIA ADVERTISING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 39 SOCIAL MEDIA INTELLIGENCE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 40 SOCIAL MEDIA INTELLIGENCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 41 OTHER SOFTWARE TYPES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 42 OTHER SOFTWARE TYPES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 43 SOLUTIONS: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
  • TABLE 44 SOLUTIONS: MARKET SIZE, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
  • TABLE 45 ON-PREMISES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 46 ON-PREMISES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 47 CLOUD: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 48 CLOUD: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 49 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2019–2022 (USD MILLION)
  • TABLE 50 MARKET SIZE, BY CLOUD TYPE, 2023–2028 (USD MILLION)
  • TABLE 51 PUBLIC: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 52 PUBLIC: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 53 PRIVATE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 54 PRIVATE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 55 HYBRID: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 56 HYBRID: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 57 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2019–2022 (USD MILLION)
  • TABLE 58 MARKET SIZE, BY SERVICES, 2023–2028 (USD MILLION)
  • TABLE 59 SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 60 SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 61 MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
  • TABLE 62 MARKET SIZE, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
  • TABLE 63 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 64 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 65 CONSULTING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 66 CONSULTING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 67 DEPLOYMENT & INTEGRATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 68 DEPLOYMENT & INTEGRATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 69 SUPPORT & MAINTENANCE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 70 SUPPORT & MAINTENANCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 71 MANAGED SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 72 MANAGED SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 73 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 74 MARKET SIZE, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 75 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 76 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 77 PRESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 78 PRESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 79 DIAGNOSTIC ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 80 DIAGNOSTIC ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 81 DESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 82 DESCRIPTIVE ANALYTICS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 83 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 84 MARKET SIZE, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 85 MARKETING: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 86 MARKETING: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 87 MARKETING: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
  • TABLE 88 MARKETING: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
  • TABLE 89 SALES & LEAD GENERATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 90 SALES & LEAD GENERATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 91 SALES & LEAD GENERATION: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
  • TABLE 92 SALES & LEAD GENERATION: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
  • TABLE 93 FINANCE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 94 FINANCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 95 FINANCE: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
  • TABLE 96 FINANCE: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
  • TABLE 97 OPERATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 98 OPERATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 99 OPERATION: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
  • TABLE 100 OPERATION: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
  • TABLE 101 HUMAN RESOURCES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 102 HUMAN RESOURCES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 103 HUMAN RESOURCES: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
  • TABLE 104 HUMAN RESOURCES: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
  • TABLE 105 CUSTOMER SERVICES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 106 CUSTOMER SERVICES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 107 CUSTOMER SERVICES: MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION)
  • TABLE 108 CUSTOMER SERVICES: MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)
  • TABLE 109 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 110 MARKET SIZE, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 111 BFSI: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 112 BFSI: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 113 RETAIL & ECOMMERCE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 114 RETAIL & ECOMMERCE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 115 GOVERNMENT & DEFENSE: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 116 GOVERNMENT & DEFENSE: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 117 TRAVEL & HOSPITALITY: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 118 TRAVEL & HOSPITALITY: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 119 HEALTHCARE & LIFESCIENCES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 120 HEALTHCARE & LIFESCIENCES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 121 MEDIA & ENTERTAINMENT: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 122 MEDIA & ENTERTAINMENT: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 123 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 124 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 125 ENERGY & UTILITIES: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 126 ENERGY & UTILITIES: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 127 EDUCATION: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 128 EDUCATION: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 129 OTHER VERTICALS: MARKET SIZE, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 130 OTHER VERTICALS: MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 131 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 132 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 133 NORTH AMERICA: MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 134 NORTH AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 135 NORTH AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
  • TABLE 136 NORTH AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
  • TABLE 137 NORTH AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
  • TABLE 138 NORTH AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
  • TABLE 139 NORTH AMERICA: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
  • TABLE 140 NORTH AMERICA: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
  • TABLE 141 NORTH AMERICA: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
  • TABLE 142 NORTH AMERICA: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
  • TABLE 143 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
  • TABLE 144 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
  • TABLE 145 NORTH AMERICA: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 146 NORTH AMERICA: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 147 NORTH AMERICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 148 NORTH AMERICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 149 NORTH AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 150 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 151 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
  • TABLE 152 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
  • TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 154 EUROPE: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 155 EUROPE: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
  • TABLE 156 EUROPE: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
  • TABLE 157 EUROPE: MARKET SOLUTIONS, BY DEPLOYMENT, 2019–2022 (USD MILLION)
  • TABLE 158 EUROPE: MARKET SOLUTIONS, BY DEPLOYMENT, 2023–2028 (USD MILLION)
  • TABLE 159 EUROPE: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
  • TABLE 160 EUROPE: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
  • TABLE 161 EUROPE: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
  • TABLE 162 EUROPE: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
  • TABLE 163 EUROPE: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
  • TABLE 164 EUROPE: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
  • TABLE 165 EUROPE: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 166 EUROPE: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 167 EUROPE: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 168 EUROPE: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 169 EUROPE: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 170 EUROPE: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 171 EUROPE: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
  • TABLE 172 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
  • TABLE 173 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 174 ASIA PACIFIC: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 175 ASIA PACIFIC: MARKET SOLUTIONS BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
  • TABLE 176 ASIA PACIFIC: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
  • TABLE 177 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
  • TABLE 178 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
  • TABLE 179 ASIA PACIFIC: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
  • TABLE 180 ASIA PACIFIC: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
  • TABLE 181 ASIA PACIFIC: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
  • TABLE 182 ASIA PACIFIC: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
  • TABLE 183 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
  • TABLE 184 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
  • TABLE 185 ASIA PACIFIC: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 186 ASIA PACIFIC: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 187 ASIA PACIFIC: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 188 ASIA PACIFIC: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 189 ASIA PACIFIC: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 190 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 191 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
  • TABLE 192 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
  • TABLE 193 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 194 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 195 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
  • TABLE 196 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
  • TABLE 197 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
  • TABLE 198 MIDDLE EAST & AFRICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
  • TABLE 199 MIDDLE EAST & AFRICA: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
  • TABLE 200 MIDDLE EAST & AFRICA: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
  • TABLE 201 MIDDLE EAST & AFRICA: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
  • TABLE 202 MIDDLE EAST & AFRICA: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
  • TABLE 203 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
  • TABLE 204 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
  • TABLE 205 MIDDLE EAST & AFRICA: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 206 MIDDLE EAST & AFRICA: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 207 MIDDLE EAST & AFRICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 208 MIDDLE EAST & AFRICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 209 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 210 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 211 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
  • TABLE 212 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
  • TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 214 LATIN AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 215 LATIN AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION)
  • TABLE 216 LATIN AMERICA: MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)
  • TABLE 217 LATIN AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION)
  • TABLE 218 LATIN AMERICA: MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
  • TABLE 219 LATIN AMERICA: MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION)
  • TABLE 220 LATIN AMERICA: MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION)
  • TABLE 221 LATIN AMERICA: MARKET, BY SERVICES, 2019–2022 (USD MILLION)
  • TABLE 222 LATIN AMERICA: MARKET, BY SERVICES, 2023–2028 (USD MILLION)
  • TABLE 223 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)
  • TABLE 224 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)
  • TABLE 225 LATIN AMERICA: MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 226 LATIN AMERICA: MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 227 LATIN AMERICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 228 LATIN AMERICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 229 LATIN AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 230 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 231 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
  • TABLE 232 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
  • TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY SOCIAL MEDIA ANALYTICS VENDORS
  • TABLE 234 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION
  • TABLE 235 PRODUCT FOOTPRINT (19 COMPANIES)
  • TABLE 236 VERTICAL FOOTPRINT (19 COMPANIES)
  • TABLE 237 REGION FOOTPRINT (19 COMPANIES)
  • TABLE 238 COMPANY FOOTPRINT (19 COMPANIES)
  • TABLE 239 SOCIAL MEDIA ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • TABLE 240 MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES, 2022
  • TABLE 241 MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2023
  • TABLE 242 MARKET: DEALS, JANUARY 2020–JANUARY 2024
  • TABLE 243 IBM: COMPANY OVERVIEW
  • TABLE 244 IBM: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 245 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 246 IBM: DEALS
  • TABLE 247 GOOGLE: COMPANY OVERVIEW
  • TABLE 248 GOOGLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 249 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 250 GOOGLE: DEALS
  • TABLE 251 ORACLE: COMPANY OVERVIEW
  • TABLE 252 ORACLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 253 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 254 ORACLE: DEALS
  • TABLE 255 SALESFORCE: COMPANY OVERVIEW
  • TABLE 256 SALESFORCE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 257 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 258 SALESFORCE: DEALS
  • TABLE 259 ADOBE: COMPANY OVERVIEW
  • TABLE 260 ADOBE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 261 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 262 ADOBE: DEALS
  • TABLE 263 SPROUT SOCIAL: COMPANY OVERVIEW
  • TABLE 264 SPROUT SOCIAL: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 265 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 266 SPROUT SOCIAL: DEALS
  • TABLE 267 SAS: COMPANY OVERVIEW
  • TABLE 268 SAS: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 269 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 270 SAS: DEALS
  • TABLE 271 DIGIMIND: COMPANY OVERVIEW
  • TABLE 272 DIGIMIND: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 273 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 274 DIGIMIND: DEALS
  • TABLE 275 TALKWALKER: COMPANY OVERVIEW
  • TABLE 276 TALKWALKER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 277 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 278 TALKWALKER: DEALS
  • TABLE 279 HOOTSUITE: COMPANY OVERVIEW
  • TABLE 280 HOOTSUITE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 282 HOOTSUITE: DEALS
  • TABLE 283 GOODDATA: COMPANY OVERVIEW
  • TABLE 284 GOODDATA: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 285 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 286 GOODDATA: DEALS
  • TABLE 287 MELTWATER: COMPANY OVERVIEW
  • TABLE 288 MELTWATER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 289 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 290 MELTWATER: DEALS
  • TABLE 291 SENDIBLE: COMPANY OVERVIEW
  • TABLE 292 SENDIBLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
  • TABLE 293 SENDIBLE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
  • TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
  • TABLE 296 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
  • TABLE 297 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
  • TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
  • TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
  • TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
  • TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
  • TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
  • TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
  • TABLE 304 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
  • TABLE 305 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
  • TABLE 306 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION)
  • TABLE 307 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION)
  • TABLE 308 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)
  • TABLE 309 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION, 2020–2026 (USD MILLION)
  • TABLE 310 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)
  • TABLE 311 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
  • TABLE 312 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2015–2019 (USD MILLION)
  • TABLE 313 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2020–2026 (USD MILLION)
  • TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION)
  • TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION)
  • TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION)
  • TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION)
  • TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION)
  • TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 MARKET: RESEARCH DESIGN
  • FIGURE 2 MARKET: DATA TRIANGULATION
  • FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY-SIDE) - REVENUE OF SOLUTIONS/SERVICES OF MARKET
  • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
  • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
  • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4 - BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING
  • FIGURE 8 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
  • FIGURE 9 SOCIAL LISTENING AND MONITORING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 10 CLOUD SEGMENT DOMINATED OVERALL MARKET IN 2023
  • FIGURE 11 PUBLIC SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 12 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
  • FIGURE 13 CONSULTING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 14 DESCRIPTIVE ANALYTICS SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 15 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 16 TRAVEL & HOSPITALITY SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 17 MEDIA & ENTERTAINMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 18 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF SOCIAL MEDIA ANALYTICS MARKET IN 2023
  • FIGURE 19 RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE MARKET
  • FIGURE 20 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 21 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN NORTH AMERICA
  • FIGURE 22 NORTH AMERICA ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 24 LEADING GLOBAL SOCIAL MEDIA ANALYTICS STARTUPS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023)
  • FIGURE 25 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 26 KEY PLAYERS IN SOCIAL MEDIA ANALYTICS MARKET ECOSYSTEM
  • FIGURE 27 SOCIAL MEDIA ANALYTICS: VALUE CHAIN ANALYSIS
  • FIGURE 28 PORTER'S FIVE FORCES ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
  • FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
  • FIGURE 32 COMPUTER SOFTWARE & SERVICES IMPORT, BY KEY COUNTRIES, 2015–2022 (USD BILLION)
  • FIGURE 33 COMPUTER SOFTWARE & SERVICES EXPORT, BY KEY COUNTRIES, 2015–2022 (USD BILLION)
  • FIGURE 34 REVENUE SHIFT AND NEW REVENUE POCKETS IN SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 35 NUMBER OF PATENTS GRANTED, 2013–2023
  • FIGURE 36 TOP 10 APPLICANTS IN SOCIAL MEDIA ANALYTICS, 2013–2023
  • FIGURE 37 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023
  • FIGURE 38 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 39 SOCIAL MEDIA MARKETING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 40 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 41 HYBRID CLOUD SEGMENT TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 42 MANAGED SERVICES SEGMENT TO GROW AT HIGHER RATE DURING FORECAST PERIOD
  • FIGURE 43 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 44 PRESCRIPTIVE ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 45 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 46 SOCIAL MEDIA ANALYTICS MARKET TO REGISTER HIGHEST CAGR IN MEDIA & ENTERTAINMENT VERTICAL DURING FORECAST PERIOD
  • FIGURE 47 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 48 INDIA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 49 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 50 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT
  • FIGURE 51 TOP 5 PLAYERS HAVE DOMINATED MARKET IN LAST 5 YEARS
  • FIGURE 52 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
  • FIGURE 53 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
  • FIGURE 54 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 55 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • FIGURE 56 MARKET: COMPANY EVALUATION MATRIX, 2022
  • FIGURE 57 SOCIAL MEDIA ANALYTICS MARKET: START-UP/SME EVALUATION MATRIX, 2022
  • FIGURE 58 IBM: COMPANY SNAPSHOT
  • FIGURE 59 GOOGLE: COMPANY SNAPSHOT
  • FIGURE 60 ORACLE: COMPANY SNAPSHOT
  • FIGURE 61 SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 62 ADOBE: COMPANY SNAPSHOT
  • FIGURE 63 SPROUT SOCIAL: COMPANY SNAPSHOT

 

The research study for the Social Media Analytics Market involved the use of extensive secondary sources and directories, as well as various reputed open-source databases, to identify and collect information useful for this technical and market-oriented study. In-depth interviews were conducted with various primary respondents, including key opinion leaders, subject matter experts, high-level executives of multiple companies providing Social Media Analytics offerings, and industry consultants to obtain and verify critical qualitative and quantitative information and assess the market prospects and industry trends.

Secondary Research

In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as the Data Science Journal, Institute of Electrical and Electronics Engineers (IEEE) Journals and magazines,  and other magazines. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on solutions, services, and market classification and segmentation according to offerings of major players, industry trends related to the offering, analytics type, business functions,  verticals, and region, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from the supply and demand sides of the Social Media Analytics market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing Social Media Analytics offerings; associated service providers; and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecast, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also undertaken to identify and validate the segmentation types; industry trends; key players; the market's competitive landscape, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.

In the complete market engineering process, the top-down and bottom-up approaches and several data triangulation methods were extensively used to perform the market estimation and market forecast for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to record the critical information/insights throughout the report.

The following is the breakup of primary profiles:

Social Media Analytics Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

For making market estimates and forecasting the Social Media Analytics market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global Social Media Analytics market, using the revenue from the key companies and their offerings in the market. With data triangulation and validation through primary interviews, this study determined and confirmed the exact value of the overall parent market size. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.

The top-down approach prepared an exhaustive list of all the vendors offering Social Media Analytics. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on the breadth of solution and service offerings, analytics types, business functions, and verticals. The aggregate of all the companies' revenues was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

In the bottom-up approach, the adoption rate of Social Media Analytics hardware, solutions, and services among different end-users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of Social Media Analytics hardware, solutions, and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

  • The pricing trend is assumed to vary over time.
  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Social Media Analytics solutions and services based on some of the key use cases. These factors for the Social Media Analytics tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Market Size Estimation: Top Down And Bottom Up Approach

Social Media Analytics Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

According to IBM, social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.

Social media analytics is mainly concerned with developing and evaluating informatics tools and frameworks through a set of analytical tools, which enable end users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites. The tools also incorporate advanced analytic techniques, such as predictive, prescriptive, descriptive, and diagnostic, to enable data collection, analysis, and interpretation across social media platforms. It is useful in understanding customers influenced by economic, social, or political happenings.

Key Stakeholders

  • Social Media Analytics Vendors
  • Research organizations
  • Network and system integrators
  • Managed Service Providers (MSPs)
  • Business Intelligence (BI) solution providers
  • Marketing analytics executives
  • Third-party service providers
  • Technology providers

Report Objectives

  • To describe and forecast the social media analytics market, in terms of value,
    by offering, analytics type, business function, and vertical
  • To describe and forecast the market, in terms of value,
    by region—North America, Europe, Asia Pacific, Middle East & Africa and Latin America
  • To provide detailed information regarding major factors influencing the market growth (drivers, restraints, opportunities, and challenges)
  • To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contribution to the overall social media analytics market
  • To profile key players and comprehensively analyze their market positions in terms of ranking and core competencies2, along with detailing the competitive landscape for market leaders
  • To analyze competitive developments such as joint ventures, mergers and acquisitions, product developments, and ongoing research and development (R&D) in the social media analytics market
  • To provide the illustrative segmentation, analysis, and projection of the main regional markets

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American market for Social Media Analytics
  • Further breakup of the European market for Social Media Analytics
  • Further breakup of the Asia Pacific market for Social Media Analytics
  • Further breakup of the Latin American market for Social Media Analytics
  • Further breakup of the Middle East & Africa market for Social Media Analytics

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Previous Versions of this Report

Social Media Analytics Market with COVID- 19 Impact Analysis, by Component, Analytics Type, Application (Sales and Marketing Management, and Competitive Intelligence), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2026

Report Code TC 2648
Published in Nov, 2021, By MarketsandMarkets™

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025

Report Code TC 2648
Published in Jul, 2020, By MarketsandMarkets™

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

Report Code TC 2648
Published in Dec, 2019, By MarketsandMarkets™

Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022

Report Code TC 2648
Published in Aug, 2017, By MarketsandMarkets™

Social Media Analytics Market by Type (Solution & Services), Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Management) - Global Forecast to 2020

Report Code TC 2648
Published in Feb, 2016, By MarketsandMarkets™

Social Media Analytics Market by Components (Software, Services, Consulting, Integration, Support), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises) - Market Forecasts and Analysis (2014 - 2019)

Report Code TC 2648
Published in Aug, 2014, By MarketsandMarkets™
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