Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global Forecast to 2022
[178 Pages Report] The overall social media analytics market is expected to grow from USD 2.23 billion in 2016 to USD 9.54 billion by 2022, at a CAGR of 28.6% from 2017 to 2022. The social media analytics tools enable organizations to recognize patterns in customer sentiments and measure their own marketing and branding efficiencies. The benefits of social media analytics are significant and undeniable to businesses, as it provides social media monitoring and intelligence, which proves to be very useful for brands. The base year considered for the study is 2016, and the forecast has been provided for the period between 2017 and 2022.
Social Media Analytics Market Dynamics
Drivers
- Increased focus on the market and competitive intelligence
- Increasing user engagement of social media using smartphones
- Need of social media measurement to enhance the customer experience
Restraints
- Complexities in analytical workflow
Opportunities
- Voluminous data generation through social media platforms
- Increasing cloud adoption trends
- High adoption rate of social media analytics solutions among SMEs
Challenges
- Lack of standard measures for social media analytics
- Lack of a single solution to manage the increasing unstructured data
Increased focus on the market and competitive intelligence
The global competition continues to affect the profit margins and companies are constantly on the lookout for solutions to reduce their expenses. Companies need to integrate the demographic, competitive, and business information, along with the customers data to find out the intricacies to outperform their competitors. Organizations are trying to focus on analyzing the sales and various markets to identify the gaps. Customers these days have become brand conscious. They demand better quality, lower price, and faster delivery of products and services. Advanced analytics is being incorporated to help achieve the market goals. Social media analytics helps analyze the unstructured social data to respond to dynamic market conditions, and achieve high sales and operational profitability. Organizations can retrieve huge amounts of information about their markets and customers, and automate the marketing and operational tasks.
The following are the major objectives of the study.
- To describe and forecast the social media analytics market, in terms of components, applications, analytics types, deployment models, organization sizes, industry and verticals
- To describe and forecast the social media market by region North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
- To study the complete value chain of social media analytics market
- To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the social media analytics ecosystem
- To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders
- To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the social media analytics market
During this research study, major players operating in the social media analytics market in various regions have been identified, and their offerings, regional presence, and distribution channels have been analyzed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Factiva, along with primary respondents. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market. The figure below shows the breakdown of the primaries on the basis of the company type, designation, and region considered during the research study.
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The social media analytics market comprises a network of players involved in the research and product development; system integrator; software and service provider; distribution and sale; and post-sales services. Key players considered in the analysis of the social media analytics market are IBM Corporation (US), Oracle Corporation (US), Salesforce (US), Adobe Systems Incorporated (US), SAS Institute Inc. (US), Clarabridge, Inc. (US), Netbase Solutions, Inc. (US), Brandwatch (UK), Talkwalker Inc., (Luxembourg), GoodData Corporation (US), Crimson Hexagon, Inc. (US), Simply Measured, Inc. (US), Sysomos (Canada), Digimind (US), Unmetric Inc. (US), Cision US Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Meltwater (US), Germinait Solutions Private Limited (India), Socialbakers (US), Spredfast, Inc. (US), Sprinkler, Inc. (US), Lithium Technologies, Inc. (US), Synthesio (US), and Tableau Software Inc. (US).
Major Social Media Analytics Market Developments
- In June 2017, Salesforce Social Studio partnered with YouTubes measurement program. This service is used to verify the YouTube data used by measurement companies for clients. Additionally, it allows customers to upload videos, monitor conversations on YouTube, and manage their content, in order to track their engagements in a better manner.
- In April 2017, Oracle Corporation acquired Moat, Inc., a leading provider of digital measurement cloud solutions. Moat provides data and analytics through the Oracle Data Cloud in order to serve marketers and customers in a better manner. Additionally, Moat is expected serve its old customers, including Facebook Inc., Snapchat, and YouTube as an independent platform inside the Oracle Data Cloud.
- In April 2015, IBM launched IBM Verse, a social messaging solution that incorporates built-in analytics to give people a new way to connect, communicate, and find the right people and information, faster. The solution offers organizations a scalable, cloud-based social collaboration offering.
Target Audience
- Service providers and distributors
- Social media analytics application builders
- Independent Software Vendors (ISVs)
- Analytics consulting companies
- Enterprises
- End-users
Social Media Analytics Market Report Scope
By Application
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management and Fraud Detection
- Public Safety and Law Enforcement
- Others (workforce management, and compliance management)
By Component
- Software
- Services
- Managed services
- Professional services
- Support and maintenance
- Consulting services
By Analytics Type
- Predictive analytics
- Prescriptive analytics
- Diagnostic analytics
- Descriptive analytics
By Deployment Model
- On-premises
- Cloud
By Organization Size
- Small and Medium Enterprises (SMEs)
- Large enterprises
By Industry Vertical
- BFSI
- Retail and eCommerce
- Government and defense
- Healthcare and life sciences
- Manufacturing
- Telecommunications and IT
- Energy and utilities
- Media and entertainment
- Transportation and logistics
- Others (Research, education, outsourcing, and real estate)
By Region
- North America
- US
- Canada
- Europe
- UK
- APAC
- Australia
- China
- India
- Others
- Latin America
- Brazil
- Argentina
- Others (Peru and Columbia)
- MEA
- Saudi Arabia
- South Africa
- Others (Qatar, Iran, and Turkey)
Critical questions which the report answers
- What are new application areas which the social media analytics companies are exploring?
- Which are the key players in the market and how intense is the competition?
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix gives a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakdown of the North American Social Media Analytics market
- Further breakdown of the European market
- Further breakdown of the APAC market
- Further breakdown of the Latin American market
- Further breakdown of the MEA market
Company Information
- Detailed analysis and profiling of additional Social Media Analytics Market players upto 13.
The overall social media analytics market is expected to grow from USD 2.71 billion in 2017 to USD 9.54 billion by 2022 at a CAGR of 28.6%. Increased user engagement of social media using smartphones, increased focus on the market and competitive intelligence, and need of social media measurement to enhance the customer experience are the key factors driving the growth of this market.
Social media analytics is a set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites. The tools also incorporate advanced analytic techniques, such as predictive, prescriptive, descriptive, and diagnostic, to enable collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics is to interpret customer sentiment in order to support the marketing and customer service activities. It is useful in understanding customers, based or influenced by economic, social, or political happenings. The application areas have been widening with the recent implementations of public safety, law enforcement, and risk management
The social media analytics market has been segmented, on the basis of component, applications, analytics type, organization size, deployment model, and industry verticals. APAC is expected to grow at the highest CAGR during the forecast period. APAC is the fastest-growing market for social media analytics solutions. The rising awareness about the increase in business productivity, supplemented with competently designed social media analytics solutions, offered by the vendors present in this region, has led APAC to emerge as a highly potential market. Moreover, the increasing penetration of mobile devices and the influx of global players, along with the emergence of native players, are contributing to the growth of the market. As a result, APAC holds a significant share of the overall social media analytics market.
Social media analytics applications in sales and marketing management, customer experience management, and competitive intelligence drive the growth of social media analytics market
Sales and Marketing Management
Sales and marketing management is one of those applications where social media analytics are extensively used to extract the customer information through various social media websites. The information can be used to improve social media marketing campaigns and the sales. It can create new opportunities for companies to market their products and services based on specific events, such as weddings, graduations, births, and deaths. In order to improve the sales, companies need to target customers who not only make significant purchases, but also keep a track on their liking, to show them other goods, which would likely be bought by them.
Customer Experience Management
The customer experience management application helps organizations track interactions with their customers at every stage of their relationship with the company. Better customer experience management helps improve customer satisfaction, loyalty, and brand value by meeting the customers expectations. Social media analytics has emerged as an inevitable tool to improve the customer experience management application, with a comprehensive analysis of customers conversations over social media platforms, thereby ending up in devising enhanced business strategies.
Competitive Intelligence
Organizations can meet customer demands better than their competitors with the help of competitive intelligence application. Competitive intelligence requires deep knowledge about economic forces and consumer trends to analyze the complete market landscape. The competitive intelligence application includes collection and analysis of information related to products, customers, and other variables affecting the business.
Risk Management and Fraud Detection
The risk management and fraud detection application include identifying location-based risks, identifying and mitigating reputational risks, determining risk exposures, and identifying and responding to disasters. Social media analytics can also be used to claim fraud mitigation by using essential information about the location and date associated with the photos posted online by that user. It can also be used to detect and identity frauds and create a social graph to link the frequent fraudulent users.
Critical questions the report answers:
- Where will all these developments take the industry in the mid to long term?
- What are the upcoming industry applications of the social media analytics?
The complexities in the analytical workflow is the major factor restraining the growth of the Social Media Analytics Market. Nowadays, many companies are making use of various analytical methodologies, such as predictive, prescriptive, and descriptive analytics to create maximum value out of social media data. The data obtained from various social media sites is unstructured and require additional functionalities to structure it and improve the insights. This is because, data is obtained in terms of comments, social listening, and debate opinions. Social media analytics is still in the nascent phase and organizations are trying to create a robust single platform to extract, transform, load, evaluate, and analyze social media data. Analysts have to integrate huge amounts of social media data from various social platforms and create efficient models to generate expected outcomes. In order to make valuable insights from a business standpoint, to increase the adoption of social media analytics, vendors have to come up with flexible options and simple workflows to reduce costs, which attract SMEs also to start using it.
Key players in the Social Media Analytics Market include IBM Corporation (US), Oracle Corporation (US), Salesforce (US), Adobe Systems Incorporated (US), SAS Institute Inc. (US), Clarabridge, Inc. (US), Netbase Solutions, Inc. (US), Brandwatch (UK), Talkwalker Inc., (Luxembourg), GoodData Corporation (US), Crimson Hexagon, Inc. (US), Simply Measured, Inc. (US), Sysomos (Canada), Digimind (US), Unmetric Inc. (US), Cision US Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Meltwater (US), Germinait Solutions Private Limited (India), Socialbakers (US), Spredfast, Inc. (US), Sprinkler, Inc. (US), Lithium Technologies, Inc. (US), Synthesio (US), and Tableau Software Inc. (US). These players are increasingly undertaking mergers and acquisitions, and product launches to develop and introduce new technologies and products in the market.
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Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions and Limitations
2.5 Limitations
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 33)
4.1 Attractive Opportunities in the Market
4.2 Market Share, By Region
4.3 Social Media Analytics Market: By Industry Vertical and Region
4.4 Lifecycle Analysis, By Region, 2017
5 Social Media Analytics Market Overview and Industry Trends (Page No. - 36)
5.1 Market Overview
5.1.1 Introduction
5.1.2 Market Dynamics
5.1.3 Drivers
5.1.3.1 Increased Focus on Market and Competitive Intelligence
5.1.3.2 Increasing User Engagement of Social Media Using Smartphones
5.1.3.3 Need of Social Media Measurement to Enhance the Customer Experience
5.1.4 Restraints
5.1.4.1 Complexities in the Analytical Workflow
5.1.5 Opportunities
5.1.5.1 Voluminous Data Generation Through Social Media Platforms
5.1.5.2 Increasing Cloud Adoption Trends
5.1.5.3 High Adoption Rate of Social Media Analytics Solutions Among SMEs
5.1.6 Challenges
5.1.6.1 Lack of Standard Measures for Social Media Analytics
5.1.6.2 Lack of A Single Solution to Manage the Increasing Unstructured Data
5.2 Industry Trends
5.2.1 Social Media Analytics Ecosystem
5.2.2 Use Cases
5.2.2.1 Use Case 1: Banking Services
5.2.2.2 Use Case 2: Telecommunications and IT
5.2.2.3 Use Case 3: Hospitality Industry
5.2.2.4 Use Case 4: Media and Entertainment
5.2.2.5 Use Case 5: Energy and Utilities
5.2.2.6 Use Case 6: Healthcare and Life Sciences
5.2.2.7 Use Case 7: Manufacturing
5.2.2.8 Use Case 8: Retail and Ecommerce
5.2.2.9 Use Case 9: Government and Defense
5.2.2.10 Use Case 10: Transportation and Logistics
5.2.3 Technologies in Social Media Analytics
5.2.3.1 Machine Learning
5.2.3.2 Big Data
5.2.3.3 Natural Language Processing (NLP)
6 Social Media Analytics Market, By Component (Page No. - 49)
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Support and Maintenance
6.3.2.2 Consulting Services
7 Social Media Analytics Market, By Application (Page No. - 57)
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others
8 Social Media Analytics Market, By Analytics Type (Page No. - 64)
8.1 Introduction
8.2 Predictive Analytics
8.3 Prescriptive Analytics
8.4 Diagnostic Analytics
8.5 Descriptive Analytics
9 Social Media Analytics Market, By Deployment Model (Page No. - 69)
9.1 Introduction
9.2 On-Premises
9.3 Cloud
10 Social Media Analytics Market, By Organization Size (Page No. - 73)
10.1 Introduction
10.2 Small and Medium-Sized Enterprises
10.3 Large Enterprises
11 Social Media Analytics Market, By Industry Vertical (Page No. - 77)
11.1 Introduction
11.2 Banking, Financial Services, and Insurance (BFSI)
11.3 Telecommunications and IT
11.4 Retail and Ecommerce
11.5 Healthcare and Life Sciences
11.6 Manufacturing
11.7 Government and Defense
11.8 Energy and Utilities
11.9 Media and Entertainment
11.10 Travel and Hospitality
11.11 Transportation and Logistics
11.12 Others
12 Social Media Analytics Market, By Region (Page No. - 88)
12.1 Introduction
12.2 North America
12.2.1 By Component
12.2.2 By Application
12.2.3 By Analytics Type
12.2.4 By Deployment Model
12.2.5 By Organization Size
12.2.6 By Industry Vertical
12.2.7 By Country
12.2.7.1 United States
12.2.7.2 Canada
12.3 Europe
12.3.1 By Component
12.3.2 By Application
12.3.3 By Analytics Type
12.3.4 By Deployment Model
12.3.5 By Organization Size
12.3.6 By Industry Vertical
12.3.7 By Country
12.3.7.1 United Kingdom
12.3.7.2 France
12.3.7.3 Sweden
12.3.7.4 Others
12.4 Asia Pacific
12.4.1 By Component
12.4.2 By Application
12.4.3 By Analytics Type
12.4.4 By Deployment Model
12.4.5 By Organization Size
12.4.6 By Industry Vertical
12.4.7 By Country
12.4.7.1 Australia
12.4.7.2 China
12.4.7.3 India
12.4.7.4 Others
12.5 Latin America
12.5.1 By Component
12.5.2 By Application
12.5.3 By Analytics Type
12.5.4 By Deployment Model
12.5.5 By Organization Size
12.5.6 By Industry Vertical
12.5.7 By Country
12.5.7.1 Brazil
12.5.7.2 Argentina
12.5.7.3 Others
12.6 Middle East and Africa
12.6.1 By Component
12.6.2 By Application
12.6.3 By Analytics Type
12.6.4 By Deployment Model
12.6.5 By Organization Size
12.6.6 By Industry Vertical
12.6.7 By Country
12.6.7.1 Saudi Arabia
12.6.7.2 South Africa
12.6.7.3 Others
13 Competitive Landscape (Page No. - 117)
13.1 Microquadrant Overview
13.1.1 Visionary Leaders
13.1.2 Innovators
13.1.3 Emerging Companies
13.1.4 Dynamic Differentiators
13.2 Competitive Benchmarking
13.2.1 Business Strategy Excellence Adopted in the Market
13.2.2 Strength of Product Portfolio in the Market
14 Company Profiles (Page No. - 122)
(Business Overview, Product Offerings & Business Strategies, Recent Developments, MnM View Key Relationships)*
14.1 Oracle
14.2 Salesforce
14.3 IBM
14.4 Adobe Systems
14.5 SAS Institute
14.6 Clarabridge
14.7 Netbase
14.8 Brandwatch
14.9 Talkwalker
14.10 Gooddata
14.11 Crimson Hexagon
14.12 Simply Measured
14.13 Sysomos
*Details on Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, and Key Relationships Might Not Be Captured in Case of Unlisted Companies.
15 Appendix (Page No. - 168)
15.1 Key Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets Subscription Portal
15.4 Introducing RT: Real-Time Market Intelligence
15.5 Available Customization
15.6 Related Reports
15.7 Author Details
List of Tables (82 Tables)
Table 1 Evaluation Criteria
Table 2 Social Media Analytics Market Size, By Component, 20152022 (USD Million)
Table 3 Software: Market Size, By Region, 20152022 (USD Million)
Table 4 Services: Market Size, By Region, 20152022 (USD Million)
Table 5 Social Media Analytics Market Size, By Service, 20152022 (USD Million)
Table 6 Managed Services: Market Size, By Region, 20152022 (USD Million)
Table 7 Professional Services: Market Size, By Region, 20152022 (USD Million)
Table 8 Social Media Analytics Market Size, By Professional Service, 20152022 (USD Million)
Table 9 Support and Maintenance: Market Size, By Region, 20152022 (USD Million)
Table 10 Consulting Services: Market Size, By Region, 20152022 (USD Million)
Table 11 Social Media Analytics Market Size, By Application, 20152022 (USD Million)
Table 12 Sales and Marketing Management: Market Size, By Region, 20152022 (USD Million)
Table 13 Customer Experience Management: Market Size, By Region, 20152022 (USD Million)
Table 14 Competitive Intelligence: Market Size, By Region, 20152022 (USD Million)
Table 15 Risk Management and Fraud Detection: Market Size, By Region, 20152022 (USD Million)
Table 16 Public Safety and Law Enforcement: Market Size, By Region, 20152022 (USD Million)
Table 17 Others: Market Size, By Region, 20152022 (USD Million)
Table 18 Social Media Analytics Market Size, By Analytics Type, 20152022 (USD Million)
Table 19 Predictive Analytics: Market Size, By Region, 20152022 (USD Million)
Table 20 Prescriptive Analytics: Market Size, By Region, 20152022 (USD Million)
Table 21 Diagnostic Analytics: Market Size, By Region, 20152022 (USD Million)
Table 22 Descriptive Analytics: Market Size, By Region, 20152022 (USD Million)
Table 23 Social Media Analytics Market Size, By Deployment Model, 20152022 (USD Million)
Table 24 On-Premises: Market Size, By Region, 20152022 (USD Million)
Table 25 Cloud: Market Size, By Region, 20152022 (USD Million)
Table 26 Social Media Analytics Market Size, By Organization Size, 20152022 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size, By Region, 20152022 (USD Million)
Table 28 Large Enterprises: Market Size, By Region, 20152022 (USD Million)
Table 29 Social Media Analytics Market Size, By Industry Vertical, 20152022 (USD Million)
Table 30 Banking, Financial Services, and Insurance: Market Size, By Region, 20152022 (USD Million)
Table 31 Telecommunications and IT: Market Size, By Region, 20152022 (USD Million)
Table 32 Retail and Ecommerce: Market Size, By Region, 20152022 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Region, 20152022 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 20152022 (USD Million)
Table 35 Government and Defense: Market Size, By Region, 20152022 (USD Million)
Table 36 Energy and Utilities: Market Size, By Region, 20152022 (USD Million)
Table 37 Media and Entertainment: Market Size, By Region, 20152022 (USD Million)
Table 38 Travel and Hospitality: Market Size, By Region, 20152022 (USD Million)
Table 39 Transportation and Logistics: Market Size, By Region, 20152022 (USD Million)
Table 40 Others: Market Size, By Region, 20152022 (USD Million)
Table 41 Social Media Analytics Market Size, By Region, 20152022 (USD Million)
Table 42 North America: Market Size, By Component, 20152022 (USD Million)
Table 43 North America: Market Size, By Service, 20152022 (USD Million)
Table 44 North America: Market Size, By Professional Service, 20152022 (USD Million)
Table 45 North America: Market Size, By Application, 20152022 (USD Million)
Table 46 North America: Market Size, By Analytics Type, 20152022 (USD Million)
Table 47 North America: Market Size, By Deployment Model, 20152022 (USD Million)
Table 48 North America: Market Size, By Organization Size, 20152022 (USD Million)
Table 49 North America: Market Size, By Industry Vertical, 20152022 (USD Million)
Table 50 Europe: Social Media Analytics Market Size, By Component, 20152022 (USD Million)
Table 51 Europe: Market Size, By Service, 20152022 (USD Million)
Table 52 Europe: Market Size, By Professional Service, 20152022 (USD Million)
Table 53 Europe: Market Size, By Application, 20152022 (USD Million)
Table 54 Europe: Market Size, By Analytics Type, 20152022 (USD Million)
Table 55 Europe: Market Size, By Deployment Model, 20152022 (USD Million)
Table 56 Europe: Market Size, By Organization Size, 20152022 (USD Million)
Table 57 Europe: Market Size, By Industry Vertical, 20152022 (USD Million)
Table 58 Asia Pacific: Social Media Analytics Market Size, By Component, 20152022 (USD Million)
Table 59 Asia Pacific: Market Size, By Service, 20152022 (USD Million)
Table 60 Asia Pacific: Market Size, By Professional Service, 20152022 (USD Million)
Table 61 Asia Pacific: Market Size, By Application, 20152022 (USD Million)
Table 62 Asia Pacific: Market Size, By Analytics Type, 20152022 (USD Million)
Table 63 Asia Pacific: Market Size, By Deployment Model, 20152022 (USD Million)
Table 64 Asia Pacific: Market Size, By Organization Size, 20152022 (USD Million)
Table 65 Asia Pacific: Market Size, By Industry Vertical, 20152022 (USD Million)
Table 66 Latin America: Social Media Analytics Market Size, By Component, 20152022 (USD Million)
Table 67 Latin America: Market Size, By Service, 20152022 (USD Million)
Table 68 Latin America: Market Size, By Professional Service, 20152022 (USD Million)
Table 69 Latin America: Market Size, By Application, 20152022 (USD Million)
Table 70 Latin America: Market Size, By Analytics Type, 20152022 (USD Million)
Table 71 Latin America: Market Size, By Deployment Model, 20152022 (USD Million)
Table 72 Latin America: Market Size, By Organization Size, 20152022 (USD Million)
Table 73 Latin America: Market Size, By Industry Vertical, 20152022 (USD Million)
Table 74 Middle East and Africa: Social Media Analytics Market Size, By Component, 20152022 (USD Million)
Table 75 Middle East and Africa: Market Size, By Service, 20152022 (USD Million)
Table 76 Middle East and Africa: Market Size, By Professional Service, 20152022 (USD Million)
Table 77 Middle East and Africa: Market Size, By Application, 20152022 (USD Million)
Table 78 Middle East and Africa: Market Size, By Analytics Type, 20152022 (USD Million)
Table 79 Middle East and Africa: Market Size, By Deployment Model, 20152022 (USD Million)
Table 80 Middle East and Africa: Market Size, By Organization Size, 20152022 (USD Million)
Table 81 Middle East and Africa: Market Size, By Industry Vertical, 20152022 (USD Million)
Table 82 Market Ranking for Social Media Analytics Market, 2017
List of Figures (43 Figures)
Figure 1 Social Media Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Social Media Analytics Market: Assumptions
Figure 9 Social Media Analytics Market is Expected to Grow at A High CAGR
Figure 10 Market Snapshot, By Component (2017 vs 2022)
Figure 11 Market Snapshot, By Service (2017 vs 2022)
Figure 12 Market Snapshot, By Application (2017 vs 2022)
Figure 13 Market Snapshot, By Deployment Model (2017 2022)
Figure 14 Market Snapshot, By Analytics Type (2017 - 2022)
Figure 15 Market Snapshot, By Organization Size (2017 - 2022)
Figure 16 Market Snapshot, By Industry Vertical (2017 - 2022)
Figure 17 Social Media Analytics Market is Expected to Grow Owing to the Growing Demand of Solutions From the Emerging Countries
Figure 18 North America is Expected to Have the Largest Market Share in 2017
Figure 19 Retail and Ecommerce Industry Vertical, and North America are Expected to Have the Largest Market Shares in 2017
Figure 20 Asia Pacific is Expected to Have an Exponential Growth During the Forecast Period
Figure 21 Social Media Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 22 Region-Wise Social Media Penetration (%)
Figure 23 Impact of Negative Experience (%)
Figure 24 Total Number of Social Media Users Worldwide (20102016)
Figure 25 Social Media Analytics Architecture
Figure 26 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 27 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 28 Consulting Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Competitive Intelligence Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Prescriptive Analytics Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Cloud Deployment Model is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 32 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 33 Healthcare and Life Sciences Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Asia Pacific is Expected to Have the Highest CAGR in the Social Media Analytics Market During the Forecast Period
Figure 35 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 North America: Market Snapshot
Figure 37 Asia Pacific: Market Snapshot
Figure 38 Social Media Analytics Market (Global), Competitive Leadership Mapping, 2017
Figure 39 Oracle: Company Snapshot
Figure 40 Salesforce: Company Snapshot
Figure 41 IBM: Company Snapshot
Figure 42 Adobe Systems: Company Snapshot
Figure 43 SAS Institute: Company Snapshot
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