App Analytics Market

App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023

Report Code: TC 6459 Jul, 2018, by marketsandmarkets.com

[122 Pages Report] The app analytics market size is expected to grow from USD 0.86 billion in 2017 to USD 2.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period. The base year considered for the study is 2017 and the forecast period is from 2018 to 2023.

Objectives of the Study

The main objective of the report is to define, describe, and forecast the app analytics market size based on components (software and service), applications, verticals, and regions. It provides detailed information on the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth. It attempts to forecast the market size with respect to 4 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). It strategically profiles the key market players and comprehensively analyzes their core competencies. Moreover, it tracks and analyzes the competitive developments, such as joint ventures, mergers and acquisitions, and new product developments, in the market.

The research methodology used to estimate and forecast the app analytics market size was initiated with the collection and analysis of data on the key vendors’ revenue through secondary sources, including annual reports and press releases; investor presentations; conferences and associations, such as NYU 2017 Conference on Digital, Mobile Marketing and Social Media Analytics, 2018 Big Data and Analytics Conference & Expo., technology journals, certified publications, and articles from recognized authors, directories, and databases. In addition to this, offerings of vendors were taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the market from the revenue of the key players and their market shares. The app analytics market expenditure across all the regions, along with the geographical split in various verticals, was considered to arrive at the overall market size. After arriving at the overall market size, the total market was split into several segments and subsegments, which were verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments. The breakdown of the profiles of the primary participants is depicted in the figure below:

App Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The app analytics market includes various vendors who provide solutions and services to their clients across the globe. The major companies such as Google (US), Yahoo (US), AMAZON (US), ADOBE SYSTEMS INCORPORATED (US), IBM (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (), Taplytics (US), and CleverTap (US) have adopted partnerships, agreements, and collaborations as the key strategies to enhance their market reach.

Key Target Audience

  • Analytics software vendors
  • Value-added resellers
  • Managed Service Providers (MSPs)
  • Cloud service providers

The study answers several questions for stakeholders, primarily which market segments to focus on in the next 2 to 5 years for prioritizing their efforts and investments.

Scope of the Report

The research report segments the app analytics market into the following subsegments:

By Type:

  • Mobile app analytics
  • Web app analytics

By Component

  • Software
  • Service

By Application:

  • Revenue analytics
  • App performance analytics and operations
  • User analytics
  • Ad monitoring and marketing analytics

By Vertical:

  • Banking, Financial Services, and Insurance (BFSI)
  • Retail
  • Media and entertainment
  • Logistics, travel, and transportation
  • Telecom and IT
  • Others (education, energy and utilities, and manufacturing)

By Region:

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American market into the US and Canada
  • Further breakdown of the European market into the UK, Germany, and Rest of Europe
  • Further breakdown of the APAC market into China, India, and Rest of APAC

Company Information

  • Detailed analysis and profiling of additional market players

MarketsandMarkets forecasts the global app analytics market size to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period. The major factors that are expected to drive the growth of the market include the growing demand of mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the growing investment in the analytics technology is expected to boost the market growth. The app analytics market is segmented based on types, components, applications, verticals, and regions.

Among components, the software segment is expected to account for the larger market share. App analytics software plays a vital role in helping organizations improve their apps’ revenue. It enables organizations to track information related to users’ behavior and apps’ performance, and helps track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps. This information is collected in various ways, such as real-time usage, trending over time, segmentation based on geography, and device or operating system attributes. The collected data or information is then used by marketing teams to understand the regional popularity of their products and demographic analysis. Sales and other departments of companies can also utilize the data provided through mobile app analytics products.

Under types, the mobile analytics segment is expected to have the larger market share, due to the increasing utilization of mobile phones for targeting customers and growing adoption of mobile advertising among marketers. Major verticals such as Banking, Financial Services, and Insurance (BFSI), retail, and media and entertainment are adopting app analytics solutions and services at a rapid pace. Owing to the increasing use of smart phones, companies are opting for mobile analytics solutions to offer effective mobile marketing campaigns and increase the return on investment.

Among applications, the ad monitoring and marketing analytics segment is expected to grow at the highest CAGR during the forecast period. This is due to advertising and marketing through mobile devices. Mobile advertising is one of the rapidly emerging digital marketing channels that is creating awareness of the importance of analytics to drive companies’ efficiency and improve their return on investment. Additionally, global ad spending is growing at an exponential rate which is expected to increase the demand for app analytics solutions.

App Analytics Market

North America is expected to hold the largest app analytics market share during the forecast period. The North American region comprises the US and Canada. These countries have sustainable and well-established economies, which enable them to strongly invest in R&D activities, thereby contributing to the development and innovation of new technologies. Due to the early adoption of trending technologies, such as Internet of Things (IoT), big data, DevOps, and mobility, manufacturers are integrating app analytics solutions and services into their processes. Additionally, many organizations are focusing on partnerships and new product launches to deliver analytics services for helping their customers in building intelligent applications. For instance, IBM launched its Analytics Platform on the private cloud to offer similar elasticity and flexibility as that of the public cloud to on-premises data centers. The growth of the North American market is expected to have fueled, due to advancements in the technology landscape across verticals. For promoting industrial digitization, the US government started many initiatives, programs, and campaigns. In October 2016, The US Department of Energy (DOE) launched the Smart Energy Analytics Campaign. The objective of this campaign was to encourage the use of Energy Management and Information Systems (EMIS) technologies for saving energy and enhancing performance.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, as the region is witnessing a dynamic change in the adoption of app analytics solutions and services across various verticals. It is expected to provide major growth opportunities for app analytics vendors, because of its flexible economic policies and the increasing investments in app analytics solutions and services. For instance in Malaysia, in January 2015, the Multimedia Development Corporation (MDEC) launched the National Big Data Analytics (BDA) innovation network to speed up the adoption of Big Data Analytics (BDA). MDEC signed 3 Memorandum of Understandings (MoUs) with the leading industry and key government partners to build BDA innovation centers . These innovation centers aim at driving the adoption of BDA, encouraging innovation, and building the BDA ecosystem for all sectors of the economy. The Data Integration Partnership for Australia (DIPA) initiative received approximately USD 102.2 million from the Public Sector Modernization Fund. These factors are expected to drive the growth of the app analytics market in the APAC region.

The lack of skilled professionals, and concerns over privacy and data protection in mobile apps are expected to restrain the growth of the app analytics market. However, the recent developments, such as new product launches, partnerships, and acquisitions, undertaken by the major market players are expected to boost the market growth.

The study measures and evaluates the offerings and strategies of the key market vendors, such as Google (US), Yahoo (US), AMAZON (US), ADOBE SYSTEMS INCORPORATED (US), International Business Machines (IBM) Corporation (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (US), Taplytics (US), and CleverTap (US). These companies have been at the forefront in offering reliable app analytics solutions and services to their clients across diverse locations.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Key Industry Insights
                    2.1.2.2 Breakdown of Primary Interviews
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 23)

4 Premium Insights (Page No. - 26)
    4.1 Attractive Opportunities in the Global App Analytics Market
    4.2 Market By Vertical and Region, 2018
    4.3 Best Market to Invest (2018–2023)

5 Market Overview (Page No. - 28)
    5.1 Overview
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Use of Apps for Mobile Advertising
                    5.2.1.2 Implementation of Digital Transformation Strategies
                    5.2.1.3 Deeper Smartphone Penetration and Increasing Number of Mobile and Web Apps
           5.2.2 Restraints
                    5.2.2.1 Users’ Skepticism About Data Security
                    5.2.2.2 Availability of Open Source Alternatives Hampering the Demand for Commercial Solutions
           5.2.3 Opportunities
                    5.2.3.1 Increasing Efforts on Enhancing Customer Experience
                    5.2.3.2 Focus on Higher Roi
           5.2.4 Challenges
                    5.2.4.1 Concerns Over Privacy and Data Protection in Mobile Apps
                    5.2.4.2 Non-Uniformity of Data
                    5.2.4.3 Lack of Skilled Professionals

6 App Analytics Market, By Component (Page No. - 33)
    6.1 Introduction
    6.2 Software
    6.3 Services

7 Market By Type (Page No. - 37)
    7.1 Introduction
    7.2 Mobile Analytics
    7.3 Web Analytics

8 App Analytics Market, By Application (Page No. - 41)
    8.1 Introduction
    8.2 Revenue Analytics
    8.3 App Performance Analytics and Operations
           8.3.1 Api Latency and Response Time
           8.3.2 Crash Analytics
           8.3.3 Cross Platform Analysis
    8.4 User Analytics
           8.4.1 In-Behavioral Analytics
           8.4.2 Touch Heatmaps
    8.5 Ad Monitoring and Marketing Analytics
           8.5.1 Campaign Analytics
           8.5.2 Ad Attribution Analysis
           8.5.3 Conversion Funnel Analysis

9 App Analytics Market, By Vertical (Page No. - 47)
    9.1 Introduction
    9.2 Banking, Financial Services, and Insurance
    9.3 Retail
    9.4 Media and Entertainment
    9.5 Logistics, Travel, Transportation, and Hospitality
    9.6 Telecom and It
    9.7 Others

10 App Analytics Market, By Region (Page No. - 54)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 71)
     11.1 Overview
     11.2 Competitive Scenario
             11.2.1 New Product Launches
             11.2.2 Mergers and Acquisitions
             11.2.3 Partnerships and Agreements
             11.2.4 Market Ranking for the App Analytics Market, 2018

12 Company Profiles (Page No. - 75)
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
     12.1 Google
     12.2 Yahoo
     12.3 Amazon
     12.4 Adobe
     12.5 IBM
     12.6 Countly
     12.7 Localytics
     12.8 Swrve
     12.9 Appsee
     12.10 Amplitude
     12.11 Appscatter
     12.12 Appdynamics
     12.13 Appsflyer
     12.14 Heap
     12.15 Adjust
     12.16 Clevertap
     12.17 Segment
     12.18 Tune
     12.19 Contentsquare
     12.20 Mixpanel
     12.21 Moengage
     12.22 App Annie
     12.23 Apptentive
     12.24 Kochava
     12.25 Taplytics

*Details on Business Overview, Products & Services, Recent Developments, SWOT Analysis and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 114)
     13.1 Industry Excerpts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real-Time Market Intelligence
     13.5 Related Reports
     13.6 Author Details


List of Tables (45 Tables)

Table 1 App Analytics Market Size, By Component, 2018–2023 (USD Million)
Table 2 App Analytics Software Market Size, By Region, 2018–2023 (USD Million)
Table 3 App Analytics Services Market Size, By Region, 2018–2023 (USD Million)
Table 4 App Analytics Market Size, By Type, 2016–2023 (USD Million)
Table 5 Mobile Analytics: Market Size By Region, 2016–2023 (USD Million)
Table 6 Web Analytics: Market Size By Region, 2016–2023 (USD Million)
Table 7 App Analytics Market Size, By Application, 2016–2023 (USD Million)
Table 8 Revenue Analytics: Market Size By Region, 2016–2023 (USD Million)
Table 9 App Performance Analytics and Operations: Market Size By Region, 2016–2023 (USD Million)
Table 10 User Analytics: Market Size By Region, 2016–2023 (USD Million)
Table 11 Ad Monitoring and Marketing Analytics: Market Size By Region, 2016–2023 (USD Million)
Table 12 App Analytics Market Size, By Vertical, 2016–2023 (USD Million)
Table 13 Banking, Financial Services, and Insurance: App Analytics Market Size, By Region, 2016–2023 (USD Million)
Table 14 Retail: Market Size By Region, 2016–2023 (USD Million)
Table 15 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 16 Logistics, Travel, Transportation, and Hospitality: Market Size By Region, 2016–2023 (USD Million)
Table 17 Telecom and IT: Market Size By Region, 2016–2023 (USD Million)
Table 18 Others: Market Size By Region, 2016–2023 (USD Million)
Table 19 App Analytics Market Size, By Region, 2016–2023 (USD Million)
Table 20 North America: Market Size By Type, 2016–2023 (USD Million)
Table 21 North America: Market Size By Component, 2016–2023 (USD Million)
Table 22 North America: Market Size By Application, 2016–2023 (USD Million)
Table 23 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 24 North America: Market Size By Country, 2016–2023 (USD Million)
Table 25 Europe: App Analytics Market Size, By Type, 2016–2023 (USD Million)
Table 26 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 27 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 28 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 29 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 30 Asia Pacific: App Analytics Market Size, By Type, 2016–2023 (USD Million)
Table 31 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 32 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 33 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 34 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 35 Middle East and Africa: App Analytics Market Size, By Type, 2016–2023 (USD Million)
Table 36 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 37 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 38 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 39 Latin America: App Analytics Market Size, By Type, 2016–2023 (USD Million)
Table 40 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 41 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 42 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 43 New Product Launches, 2015–2018
Table 44 Mergers and Acquisitions, 2016–2018
Table 45 Partnerships and Agreements, 2017–2018


List of Figures (42 Figures)

Figure 1 Global App Analytics Segmentation
Figure 2 Global Market Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Segments Estimated to Dominate the Global App Analytics Market in 2018
Figure 7 Software Segment is Expected to Hold Larger Market Share in 2018
Figure 8 North America Estimated to Hold the Largest Market Share in 2018
Figure 9 Increasing Use of Apps for Mobile Advertising and Digital Transformation are Driving the Global App Analytics Market
Figure 10 Banking, Financial Services, and Insurance Vertical, and North America are Estimated to Hold the Largest Market Shares in the Global App Analytics Market in 2018
Figure 11 Asia Pacific is Projected to Be the Best Region to Invest During 2018–2023
Figure 12 App Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Mobile Overtakes Desktop in Digital Advertising
Figure 14 Software Segment is Expected to Dominate the App Analytics Market During the Forecast Period
Figure 15 North America is Expected to Dominate the App Analytics Software Market During the Forecast Period
Figure 16 North America is Expected to Hold the Largest Market Size in the App Analytics Services Market During the Forecast Period
Figure 17 Mobile Analytics Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 18 Ad Monitoring and Marketing Analytics Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Europe is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Banking, Financial Services, and Insurance Vertical is Estimated to Hold the Largest Market Size in 2018
Figure 21 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 22 North America is Expected to Hold the Largest Market Size in the Telecom and IT App Analytics Market During the Forecast Period
Figure 23 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Ad Monitoring and Marketing Application is Expected to Exhibit the Highest CAGR in North America During the Forecast Period
Figure 26 Telecom and IT Vertical in North America is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 27 Ad Monitoring and Marketing Application in Europe is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 28 Telecom and IT Vertical in Europe is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 29 Asia Pacific: Market Snapshot
Figure 30 Ad Monitoring and Marketing Application is Expected to Exhibit the Highest CAGR in Asia Pacific During the Forecast Period
Figure 31 Telecom and IT Vertical is Expected to Exhibit the Highest CAGR in Asia Pacific During the Forecast Period
Figure 32 Key Developments By the Leading Players in the App Analytics Market During 2015–2018
Figure 33 Google: Company Snapshot
Figure 34 Google: SWOT Analysis
Figure 35 Yahoo: Company Snapshot
Figure 36 Yahoo: SWOT Analysis
Figure 37 Amazon: Company Snapshot
Figure 38 Amazon: SWOT Analysis
Figure 39 Adobe: Company Snapshot
Figure 40 Adobe: SWOT Analysis
Figure 41 IBM: Company Snapshot
Figure 42 IBM: SWOT Analysis


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Report Code
TC 6459
Published ON
Jul, 2018
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