App Analytics Market

[122 Pages Report] The app analytics market size is expected to grow from USD 0.86 billion in 2017 to USD 2.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period. The base year considered for the study is 2017 and the forecast period is from 2018 to 2023.

Objectives of the Study

The main objective of the report is to define, describe, and forecast the app analytics market size based on components (software and service), applications, verticals, and regions. It provides detailed information on the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth. It attempts to forecast the market size with respect to 4 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). It strategically profiles the key market players and comprehensively analyzes their core competencies. Moreover, it tracks and analyzes the competitive developments, such as joint ventures, mergers and acquisitions, and new product developments, in the market.

The research methodology used to estimate and forecast the app analytics market size was initiated with the collection and analysis of data on the key vendors’ revenue through secondary sources, including annual reports and press releases; investor presentations; conferences and associations, such as NYU 2017 Conference on Digital, Mobile Marketing and Social Media Analytics, 2018 Big Data and Analytics Conference & Expo., technology journals, certified publications, and articles from recognized authors, directories, and databases. In addition to this, offerings of vendors were taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the market from the revenue of the key players and their market shares. The app analytics market expenditure across all the regions, along with the geographical split in various verticals, was considered to arrive at the overall market size. After arriving at the overall market size, the total market was split into several segments and subsegments, which were verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments. The breakdown of the profiles of the primary participants is depicted in the figure below:

To know about the assumptions considered for the study, download the pdf brochure

The app analytics market includes various vendors who provide solutions and services to their clients across the globe. The major companies such as Google (US), Yahoo (US), AMAZON (US), ADOBE SYSTEMS INCORPORATED (US), IBM (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (), Taplytics (US), and CleverTap (US) have adopted partnerships, agreements, and collaborations as the key strategies to enhance their market reach.

Key Target Audience

• Analytics software vendors
• Value-added resellers
• Managed Service Providers (MSPs)
• Cloud service providers

The study answers several questions for stakeholders, primarily which market segments to focus on in the next 2 to 5 years for prioritizing their efforts and investments.

Scope of the App Analytics Market Report:

Report Metrics	Details
Market size available for years	2016–2023
Base year considered	2017
Forecast period	2018–2023
Forecast units	Value (USD)
Segments covered	Software, Services, Type, Application, Vertical, and Region
Geographies covered	North America, APAC, Europe, MEA, and Latin America
Companies covered	Google (US), Yahoo (US), AMAZON (US), ADOBE SYSTEMS INCORPORATED (US), IBM (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (), Taplytics (US), and CleverTap (US)

The research report segments the app analytics market into the following subsegments:

App Analytics Market By Type

• Mobile app analytics
• Web app analytics

Market By Component

• Software
• Service

App Analytics Market By Application:

• Revenue analytics
• App performance analytics and operations
• User analytics
• Ad monitoring and marketing analytics

Market By Vertical:

• Banking, Financial Services, and Insurance (BFSI)
• Retail
• Media and entertainment
• Logistics, travel, and transportation
• Telecom and IT
• Others (education, energy and utilities, and manufacturing)

App Analytics Market By Region:

• North America
• Europe
• APAC
• Latin America
• MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the North American market into the US and Canada
• Further breakdown of the European market into the UK, Germany, and Rest of Europe
• Further breakdown of the APAC market into China, India, and Rest of APAC

Company Information

• Detailed analysis and profiling of additional market players

MarketsandMarkets forecasts the global app analytics market size to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period. The major factors that are expected to drive the growth of the market include the growing demand of mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the growing investment in the analytics technology is expected to boost the market growth. The app analytics market is segmented based on types, components, applications, verticals, and regions.

Among components, the software segment is expected to account for the larger app analytics market share. App analytics software plays a vital role in helping organizations improve their apps’ revenue. It enables organizations to track information related to users’ behaviour and apps’ performance, and helps track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps. This information is collected in various ways, such as real-time usage, trending over time, segmentation based on geography, and device or operating system attributes. The collected data or information is then used by marketing teams to understand the regional popularity of their products and demographic analysis. Sales and other departments of companies can also utilize the data provided through mobile app analytics products.

Under types, the mobile analytics segment is expected to have the larger market share, due to the increasing utilization of mobile phones for targeting customers and growing adoption of mobile advertising among marketers. Major verticals such as Banking, Financial Services, and Insurance (BFSI), retail, and media and entertainment are adopting app analytics solutions and services at a rapid pace. Owing to the increasing use of smart phones, companies are opting for mobile analytics solutions to offer effective mobile marketing campaigns and increase the return on investment.

Among applications, the ad monitoring and marketing analytics segment is expected to grow at the highest CAGR during the forecast period. This is due to advertising and marketing through mobile devices. Mobile advertising is one of the rapidly emerging digital marketing channels that is creating awareness of the importance of analytics to drive companies’ efficiency and improve their return on investment. Additionally, global ad spending is growing at an exponential rate which is expected to increase the demand for app analytics solutions.

North America is expected to hold the largest app analytics market share during the forecast period. The North American region comprises the US and Canada. These countries have sustainable and well-established economies, which enable them to strongly invest in R&D activities, thereby contributing to the development and innovation of new technologies. Due to the early adoption of trending technologies, such as Internet of Things (IoT), big data, DevOps, and mobility, manufacturers are integrating app analytics solutions and services into their processes. Additionally, many organizations are focusing on partnerships and new product launches to deliver analytics services for helping their customers in building intelligent applications. For instance, IBM launched its Analytics Platform on the private cloud to offer similar elasticity and flexibility as that of the public cloud to on-premises data centers. The growth of the North American market is expected to have fuelled, due to advancements in the technology landscape across verticals. For promoting industrial digitization, the US government started many initiatives, programs, and campaigns. In October 2016, The US Department of Energy (DOE) launched the Smart Energy Analytics Campaign. The objective of this campaign was to encourage the use of Energy Management and Information Systems (EMIS) technologies for saving energy and enhancing performance.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, as the region is witnessing a dynamic change in the adoption of app analytics solutions and services across various verticals. It is expected to provide major growth opportunities for app analytics vendors, because of its flexible economic policies and the increasing investments in app analytics solutions and services. For instance in Malaysia, in January 2015, the Multimedia Development Corporation (MDEC) launched the National Big Data Analytics (BDA) innovation network to speed up the adoption of Big Data Analytics (BDA). MDEC signed 3 Memorandum of Understandings (MoUs) with the leading industry and key government partners to build BDA innovation centers . These innovation centers aim at driving the adoption of BDA, encouraging innovation, and building the BDA ecosystem for all sectors of the economy. The Data Integration Partnership for Australia (DIPA) initiative received approximately USD 102.2 million from the Public Sector Modernization Fund. These factors are expected to drive the growth of the app analytics market in the APAC region.

The lack of skilled professionals, and concerns over privacy and data protection in mobile apps are expected to restrain the growth of the market. However, the recent developments, such as new product launches, partnerships, and acquisitions, undertaken by the major market players are expected to boost the market growth.

The study measures and evaluates the offerings and strategies of the key App Analytics Market vendors, such as Google (US), Yahoo (US), AMAZON (US), ADOBE SYSTEMS INCORPORATED (US), International Business Machines (IBM) Corporation (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (US), Taplytics (US), and CleverTap (US). These companies have been at the forefront in offering reliable app analytics solutions and services to their clients across diverse locations.

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