Mobile Apps and Web Analytics Market

Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027

Report Code: TC 7723 Jan, 2023, by marketsandmarkets.com

[310 Pages Report] The global Mobile Apps and Web Analytics market is projected to grow from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, at a CAGR of 16.4% during the forecast period. SME initiatives in the area are focused on cloud services, which would speed up artificial intelligence and business analytics. Cloud will play a crucial role in enabling new platforms, services, and facilities that governments and businesses want to enable as digitalization occurs throughout the area. The Mobile Apps and Web Analytics market is segmented based on components, applications, deployment modes, organization sizes, verticals, and regions.

Mobile Apps and Web Analytics Market

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Market Dynamics

Driver: Growing trend of digitalization

The rapid growth of the internet has changed the way customers shop. Many customers are using various mobile apps and websites for online shopping, and this trend is growing exponentially. With the growing use of smartphones, the use of the internet is also growing, which has created vast scope for retailers to sell their products online. During the past decade, the adoption of mobile devices, cloud solutions, and social media platforms has grown tremendously, which has created the business potential for mobile apps and web analytics. Middle Eastern customers prioritize their mobile devices above other channels and largely choose mobile apps.

Restraint: Data security and compliance issues

The Middle East public mobile app and web analytics market is expected to have slow development due to security and privacy concerns with data loss, breaches, unforeseen crises, application vulnerabilities, and cyber-attacks related to cloud-based solutions. Authorization management, access control, data aggregation and encryption, and communication security are just a few cloud-based security services available to address information security and data confidentiality issues. Major cloud providers are establishing data centers and commercial activities in this nation to meet the limitations in the Middle East mobile app and web analytics market due to the expanded client potential and growing digital transformation ambitions.

Opportunity: Government initiatives toward digitization

The governments of Middle Eastern nations are launching several programs, including Dubai Internet City (DIC) and the KSA Vision 2030, all of which have the same goal of making their nations fully digitally connected, from smart homes and smart cities to smart transportation systems. Because of these endeavors, the Middle East is on the verge of a significant digital upheaval. Blockchain and loT are the only technologies used in this digitalization. Due to the extensive land usage, there will be plenty of areas for future cyberattacks, making cybersecurity solutions and services necessary. The need to defend networks, endpoints, data, and other entities, such as autonomous automobiles, and smart homes, would also necessitate constant surveillance of possible cyberattacks after digitalization has made significant progress in the Middle East. Therefore, programs, such as DIC and KSA 2030 are anticipated to provide profitable prospects for Middle Eastern mobile apps and web analytics market players.

Challenge: High cost involved in disrupting existing infrastructure

Due to the many cutting-edge benefits that smart cities may provide, the notion of smart cities has been gaining popularity. However, several obstacles are preventing the industry from expanding. The large initial expenses of disrupting a city's infrastructure might impede market expansion. The sheer volume of financial responsibilities required for the projects has significantly contributed to the slowdown in market growth. The existing situation, however, is anticipated to change in the upcoming years due to the rise in popularity of several different investment strategies, including build transfer (B.T.), build operate transfer (B.O.T.), build own operate (B.O.O.), and public-private partnerships.

Healthcare & Life sciences vertical to register at the highest CAGR during the forecast period

The Mobile Apps and Web Analytics  market by vertical is segmented into: BFSI, telecom, healthcare and life sciences, retail and e-commerce, government and defense, manufacturing, IT and ITeS, energy and utilities, transportation and logistics, and others (media and entertainment, travel and hospitality, and education and research). Among vertical, the healthcare & life sciences vertical registered to grow at a highest CAGR during the forecast period. The Mobile Apps and Web Analytics market is witnessing increased growth opportunities in the healthcare and life sciences vertical. The explosion of healthcare data in recent years is largely attributable to wearable and mobile devices that capture heart rate, blood pressure, physical activity, and other data. To guide better medical procedures, experts want to see data analytics used in clinical trials. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve patients' overall experience. The solutions potentially speed up the detection of disease outbreaks, increase the time it takes for new pharmaceuticals to reach the market, tailor treatment based on a patient's DNA, and simplify the insurance and payment systems.

Mobile Advertising and Marketing Analytics segments register to account for the largest market size during the forecast period

Mobile advertising and marketing analytics can help organizations make better, quicker decisions by demystifying complex data and providing a unified view of campaign performance. It is more effective to measure the ROI of mobile marketing through consumer response rates. Knowing and choosing the best tracking solution is the first step in mobile advertising and marketing analytics. The main factor in optimizing mobile advertising campaigns and achieving KPIs is analytics. In addition to data demonstrating trends in user acquisition and retention, qualitative analysis enables one to delve deeper into the why of the conversion rates.

North America to account for the largest market size during the forecast period

North America is expected to have the largest market share in the Mobile Apps and Web Analytics  market. The region has a well-established economy and has seen large-scale investments in AI-enabled infrastructure; because of this, both startups and well-established companies emphasize developing innovative AI-enabled solutions to cater to various industry verticals. The region has witnessed favorable conditions for market growth due to the implementation of data management technologies, government regulations, established player presence, and interest from enterprises to apply ML and BI solutions. Leading technology players such as Google, AWS, Salesforce, Microsoft, and IBM have been investing significantly in R&D activities for developing new AI-based solutions. These companies target higher revenue due to the increasing competition across North America. Apart from these established players, startups also receive funding from various bodies for their innovative ideas and products.

Mobile Apps and Web Analytics Market Size, and Share

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Key Market Players

The Mobile Apps and Web Analytics vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global Mobile Apps and Web Analytics  market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).

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Scope of the Report

Report Metrics

Details

Market size available for years

2016–2027

Base year considered

2022

Forecast period

2022–2027

Forecast units

USD Million/Billion

Segments covered

Component, Application, Deployment Mode, Organization Size, Industry Vertical, and Region

Geographies covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).

This research report categorizes the Mobile Apps and Web Analytics market based on components, solutions, application, deployment mode, organization size, vertical, and regions.

By Component:
  • Solutions
  • Services
By Solutions:
  • Data Analytics
  • Data Discovery
  • Data Management
  • Data Visualization
By Services:
  • Consulting
  • Support & Maintenance
  • Integration & Deployment
By Deployment Mode:
  • Cloud
  • On-premises
By Organization Size:
  • Large Enterprises
  • SMEs
By Vertical:
  • BFSI
  • Retail & eCommerce
  • Healthcare & Life Sciences
  • Government & Public Sector
  • Media & Entertainment
  • Energy & Utilities
  • Telecom
  • IT and ITeS
  • Manufacturing
  • Transportation & Logistics
  • Travel & Hospitality
  • Other Verticals
By Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • Israel
    • Turkey
    • Qatar
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In December 2022, Splunk announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
  • In November 2022, IBM (introduced new software to assist organizations in breaking down data and analytics silos to make data-driven choices fast and navigate unanticipated disruptions.
  • In August 2022, Micro Focus announced a partnership with Google Cloud to enable the impending release of BigQuery remote functions.
  • In May 2021, Google launched three new services, named “Dataplex, Analytics hub, and Datastream,” to empower customers with a unified data cloud platform.
  • In January 2021, Information Builders’ purchase by TIBCO was announced. With this purchase, ibi’s data management and analytics capabilities have been added to the sophisticated TIBCO Connected Intelligence platform.
  • In February 2020, Upland Software, one of the leading companies in enterprise work management software, acquired Localytics, a leading provider of mobile apps personalization and analytics solutions.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 32)
    1.1 OBJECTIVES OF STUDY 
    1.2 MARKET DEFINITION 
    1.3 INCLUSIONS & EXCLUSIONS 
    1.4 MARKET SCOPE 
           1.4.1 MARKET SEGMENTATION
           1.4.2 REGIONS COVERED
           1.4.3 YEARS CONSIDERED
    1.5 CURRENCY CONSIDERED 
    1.6 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY (Page No. - 38)
    2.1 RESEARCH DATA 
           2.1.1 SECONDARY DATA
    2.2 MARKET BREAKUP AND DATA TRIANGULATION 
           2.2.1 PRIMARY DATA
                    2.2.1.1 Key industry insights
                    2.2.1.2 Breakup of primary interviews
    2.3 MARKET SIZE ESTIMATION 
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 MARKET FORECAST 
    2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 
    2.6 RESEARCH ASSUMPTIONS 
    2.7 LIMITATIONS AND RISK ASSESSMENT 
 
3 EXECUTIVE SUMMARY (Page No. - 48)
 
4 PREMIUM INSIGHTS (Page No. - 55)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PLAYERS IN MOBILE APPS AND WEB ANALYTICS MARKET 
    4.2 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL 
    4.3 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 
    4.4 MOBILE APPS AND WEB ANALYTICS MARKET: SERVICES AND KEY VERTICALS 
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 57)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           5.2.1 DRIVERS
                    5.2.1.1 Rising demand for AI and machine learning
                    5.2.1.2 Widespread adoption of SME cloud storage
                    5.2.1.3 Growing trend of digitalization
           5.2.2 RESTRAINTS
                    5.2.2.1 Data security and compliance issues
                    5.2.2.2 Ongoing effects of pandemic
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Advancements in Al, cloud, loT, and analytics
                    5.2.3.2 Government initiatives toward digitization
           5.2.4 CHALLENGES
                    5.2.4.1 High cost involved in disrupting existing infrastructure
                    5.2.4.2 Inadequate and under-developed infrastructure
    5.3 MOBILE APPS AND WEB ANALYTICS MARKET: ECOSYSTEM ANALYSIS 
    5.4 CASE STUDY ANALYSIS 
           5.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
                    5.4.1.1 Case Study 1: Finserve increased its app adoption ratings by leveraging Upland Localytics’ digital expertise
           5.4.2 MANUFACTURING
                    5.4.2.1 Case Study 2: CORT adopted Adobe Analytics solutions to reach key demographic customers
           5.4.3 IT AND TELECOM
                    5.4.3.1 Case Study 3: G2 gained actionable insights into user behavior with Amplitude
           5.4.4 RETAIL AND ECOMMERCE
                    5.4.4.1 Case Study 4: Leading consumer goods company built actionable media mix using Vetro’s products
           5.4.5 ENERGY AND UTILITIES
                    5.4.5.1 Case Study 5: Teradata helped PG&E utility provider to cater to diverse customers with specific needs
    5.5 TECHNOLOGY ANALYSIS 
           5.5.1 SMART WEARABLES
           5.5.2 IOT AND SMART OBJECTS
           5.5.3 M-COMMERCE
           5.5.4 MOTION AND LOCATION SENSING
           5.5.5 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.5.6 CHATBOTS
           5.5.7 AUGMENT REALITY AND VIRTUAL REALITY
           5.5.8 BEACON TECHNOLOGY
           5.5.9 WIRELESS 5G NETWORK
           5.5.10 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
           5.5.11 ENTERPRISE APPS
           5.5.12 EDGE COMPUTING
    5.7 SUPPLY/VALUE CHAIN ANALYSIS 
    5.6 PORTER’S FIVE FORCES ANALYSIS 
           5.6.1 THREAT FROM NEW ENTRANTS
           5.6.2 THREAT FROM SUBSTITUTES
           5.6.3 BARGAINING POWER OF SUPPLIERS
           5.6.4 BARGAINING POWER OF BUYERS
           5.6.5 INTENSITY OF COMPETITIVE RIVALRY
    5.7 PRICING MODEL ANALYSIS 
    5.8 PATENT ANALYSIS 
           5.8.1 METHODOLOGY
           5.8.2 DOCUMENT TYPE
           5.8.3 INNOVATION AND PATENT APPLICATIONS
                    5.8.3.1 Top applicants
    5.9 KEY CONFERENCES & EVENTS, 2022–2023 
    5.10 TARIFF AND REGULATORY LANDSCAPE 
           5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.10.2 NORTH AMERICA: REGULATIONS
                    5.10.2.1 Personal Information Protection and Electronic Documents Act (PIPEDA)
                    5.10.2.2 Gramm-Leach-Bliley (GLB) Act
                    5.10.2.3 Health Insurance Portability and Accountability Act (HIPAA) of 1996
                    5.10.2.4 Federal Information Security Management Act (FISMA)
                    5.10.2.5 Federal Information Processing Standards (FIPS)
                    5.10.2.6 California Consumer Privacy Act (CSPA)
           5.10.3 EUROPE: TARIFFS AND REGULATIONS
                    5.10.3.1 GDPR 2016/679
                    5.10.3.2 General Data Protection Regulation
                    5.10.3.3 European Committee for Standardization (CEN)
                    5.10.3.4 European Technical Standards Institute (ETSI)
    5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
           5.11.2 BUYING CRITERIA
 
6 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT (Page No. - 81)
    6.1 INTRODUCTION 
    6.2 COMPONENTS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 
    6.3 SOLUTIONS 
           6.3.1 LEVERAGING MOBILE APPS AND WEB ANALYTICS SOLUTIONS TO MANAGE DATA PROLIFERATION
           6.3.2 DATA ANALYTICS
           6.3.3 DATA DISCOVERY
           6.3.4 DATA VISUALIZATION
           6.3.5 DATA MANAGEMENT
    6.4 SERVICES 
           6.4.1 ADOPTION OF MOBILE APPS AND WEB ANALYTICS FACILITATE GROWTH
           6.4.2 MANAGED SERVICES
           6.4.3 PROFESSIONAL SERVICES
                    6.4.3.1 Consulting
                    6.4.3.2 Support & maintenance
                    6.4.3.3 Deployment & integration
 
7 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE (Page No. - 94)
    7.1 INTRODUCTION 
           7.1.1 DEPLOYMENT MODES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    7.2 ON-PREMISES 
           7.2.1 RISING DATA PRIVACY LAWS IN SEVERAL REGIONS IMPACT GROWTH OF ON-PREMISES SOLUTIONS
    7.3 CLOUD 
           7.3.1 REDUCED OPERATIONAL COST AND HIGH ACCESSIBILITY TO DATA ENABLE GROWTH IN CLOUD-BASED DEPLOYMENTS
 
8 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE (Page No. - 99)
    8.1 INTRODUCTION 
           8.1.1 ORGANIZATION SIZES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    8.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) 
           8.2.1 GROWING NEED TO ANALYZE DEMOGRAPHICS OF TARGET AUDIENCE
    8.3 LARGE ENTERPRISES 
           8.3.1 MOBILE APPS AND WEB ANALYTICS PLATFORMS TO MEET REQUIREMENTS OF ENTERPRISES AND DIFFERENT INDUSTRIES
 
9 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION (Page No. - 104)
    9.1 INTRODUCTION 
    9.2 APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 
    9.3 MOBILE ADVERTISING & MARKETING ANALYTICS 
           9.3.1 UNIFIED VIEW OF CAMPAIGN PERFORMANCE BY ORGANIZATION TO INCREASE CONSUMER RETENTION
    9.4 SEARCH ENGINE TRACKING & RANKING 
           9.4.1 KEYWORD RANKINGS HELP GENERATE ADDITIONAL TRAFFIC AND INCREASE CONVERSIONS AND SALES
    9.5 HEAT MAP ANALYTICS 
           9.5.1 LEVERAGING HEAT MAP ANALYTICS TO TRACK CONSUMER BEHAVIOR
    9.6 IN-APP & WEB BEHAVIORAL ANALYSIS 
           9.6.1 TRACKING AND MEASURING USER BEHAVIOR TO MEASURE ACHIEVEMENT OF MARKETING STRATEGY
    9.7 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION 
           9.7.1 RECORDING PERFORMANCE AND IDENTIFYING ANOMALIES TO BOOST WEBSITE BROWSING EXPERIENCE
    9.8 MARKETING AUTOMATION 
           9.8.1 INCREASED ADOPTION OF TECHNOLOGIES AND INSIGHTS TO MAKE BRANDS CUSTOMER-CENTRIC
    9.9 CONTENT MARKETING 
           9.9.1 RISING NEED TO DETERMINE EFFECTIVENESS OF MARKETING CAMPAIGNS FOR UPSELLING OF PRODUCTS
    9.10 SOCIAL MEDIA MANAGEMENT 
           9.10.1 RISING NEED TO MANAGE SOCIAL MEDIA TO ENHANCE BRAND PRESENCE
    9.11 OTHER APPLICATIONS 
 
10 MOBILE APPS AND WEB ANALYTICS, BY VERTICAL (Page No. - 119)
     10.1 INTRODUCTION 
             10.1.1 VERTICALS: MOBILE APPS AND WEB ANALYTICS DRIVERS
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 
             10.2.1 RISING NEED TO IMPROVE BUSINESS PERFORMANCE AND OPERATIONAL EFFICIENCY
     10.3 HEALTHCARE & LIFE SCIENCES 
             10.3.1 RISING DEMAND FOR REAL-TIME DECISION-MAKING TO PROVIDE INNOVATIVE SOLUTIONS
     10.4 RETAIL & ECOMMERCE 
             10.4.1 INCREASING NEED TO SOLVE REAL-TIME INVENTORY PROBLEMS AND PROVIDE PERSONALIZED EXPERIENCE TO CONSUMERS
     10.5 GOVERNMENT & PUBLIC SECTOR 
             10.5.1 MOBILE APPS AND WEB ANALYTICS PROVIDE ROBUST ENVIRONMENT
     10.6 MEDIA & ENTERTAINMENT 
             10.6.1 GROWING CONTENT CONSUMPTION AND DIGITAL ENTERTAINMENT ADOPTION
     10.7 TELECOMMUNICATIONS 
             10.7.1 RISING NEED TO INCREASE CUSTOMER LIFETIME VALUE BY TRACKING NETWORK RELIABILITY
     10.8 TRANSPORTATION & LOGISTICS 
             10.8.1 SURGE IN USE OF TECHNOLOGY TO PREDICT DEMAND FOR BETTER CONSUMER EXPERIENCE
     10.9 MANUFACTURING 
             10.9.1 RISING DEMAND FOR OPTIMIZING PLANT PRODUCTION WITHOUT NEED FOR COMPLEX ARCHITECTURE AND PROFESSIONALS
     10.10 ENERGY & UTILITIES 
               10.10.1 MOBILE APPS AND WEB ANALYTICS SOLUTIONS HELP MEET ENVIRONMENTAL GOALS
     10.11 TRAVEL & HOSPITALITY 
               10.11.1 MOBILE APPS AND WEB ANALYTICS HELP EVOLVE SECTORS BY PROVIDING ROBUST ENVIRONMENT
     10.12 OTHER VERTICALS 
 
11 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION (Page No. - 140)
     11.1 INTRODUCTION 
             11.1.1 MOBILE APPS & WEB ANALYTICS MARKET: IMPACT OF RECESSION
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
             11.2.2 US
                       11.2.2.1 Country’s infrastructure, innovation, and initiatives to drive market growth.
             11.2.3 CANADA
                       11.2.3.1 Advent of digital economy powered by IoT to create new economy in Canada
     11.3 EUROPE 
             11.3.1 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
             11.3.2 UK
                       11.3.2.1 High competition in retail industry to be hindrance to customer retention
             11.3.3 GERMANY
                       11.3.3.1 Initiatives for technological developments by various companies to drive growth in Germany
             11.3.4 FRANCE
                       11.3.4.1 Rise in demand for better and faster predictive results to increase adoption of solutions in France
             11.3.5 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
             11.4.2 CHINA
                       11.4.2.1 Huge investments in IT to fuel mobile apps & web analytics adoption in China
             11.4.3 JAPAN
                       11.4.3.1 Federal support and strong organic growth capabilities to be key market growth drivers in Japan
             11.4.4 INDIA
                       11.4.4.1 Growth in adoption of Social, Mobile, Analytics, and Cloud (SMAC) among SMEs to support market growth in India
             11.4.5 AUSTRALIA & NEW ZEALAND
                       11.4.5.1 Machine learning and artificial intelligence to be crucial to Australia and New Zealand's digital transformation
             11.4.6 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
             11.5.2 UNITED ARAB EMIRATES
                       11.5.2.1 Government’s focus on adopting various strategies to play an important role in mobile apps & web analytics market
             11.5.3 KINGDOM OF SAUDI ARABIA
                       11.5.3.1 Rise in digitization in KSA to boost demand for mobile apps & web analytics
             11.5.4 ISRAEL
                       11.5.4.1 Businesses with active support from the government are investing majorly in new technologies
             11.5.5 TURKEY
                       11.5.5.1 Quick rise in software licensing and maintenance expenditure to meet expanding client demands for increased competitiveness
             11.5.6 QATAR
                       11.5.6.1 New digital technologies to reshape corporate operations in Qatar to fuel demand for mobile apps & web analytics
             11.5.7 SOUTH AFRICA
                       11.5.7.1 Steps taken by government to educate and create awareness regarding advanced technologies
             11.5.8 REST OF THE MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
             11.6.2 BRAZIL
                       11.6.2.1 Increased use of technologies to drive demand in Brazil
             11.6.3 MEXICO
                       11.6.3.1 Increase in customer base and government initiatives to fuel market growth
             11.6.4 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE (Page No. - 189)
     12.1 OVERVIEW 
     12.2 KEY PLAYER STRATEGIES 
     12.3 REVENUE ANALYSIS 
     12.4 MARKET SHARE ANALYSIS 
     12.5 COMPANY EVALUATION QUADRANT 
             12.5.1 STARS
             12.5.2 EMERGING LEADERS
             12.5.3 PERVASIVE PLAYERS
             12.5.4 PARTICIPANTS
     12.6 STARTUP/SME EVALUATION MATRIX 
             12.6.1 PROGRESSIVE COMPANIES
             12.6.2 RESPONSIVE COMPANIES
             12.6.3 DYNAMIC COMPANIES
             12.6.4 STARTING BLOCKS
     12.7 COMPETITIVE BENCHMARKING 
     12.8 COMPETITIVE SCENARIO 
             12.8.1 PRODUCT LAUNCHES
             12.8.2 DEALS
             12.8.3 OTHERS
 
13 COMPANY PROFILES (Page No. - 203)
     13.1 MAJOR PLAYERS 
             13.1.1 MICROSOFT
                       13.1.1.1 Business overview
                       13.1.1.2 Products offered
                       13.1.1.3 Recent developments
                       13.1.1.4 MnM view
                                   13.1.1.4.1 Key strengths
                                   13.1.1.4.2 Strategic choices made
                                   13.1.1.4.3 Weaknesses and competitive threats
             13.1.2 SAP
                       13.1.2.1 Business overview
                       13.1.2.2 Products offered
                       13.1.2.3 MnM view
                                   13.1.2.3.1 Key strengths
                                   13.1.2.3.2 Strategic choices made
                                   13.1.2.3.3 Weaknesses and competitive threats
             13.1.3 IBM
                       13.1.3.1 Business overview
                       13.1.3.2 Products offered
                       13.1.3.3 Recent developments
                       13.1.3.4 MnM view
                                   13.1.3.4.1 Key strengths
                                   13.1.3.4.2 Strategic choices made
                                   13.1.3.4.3 Weaknesses and competitive threats
             13.1.4 SAS INSTITUTE
                       13.1.4.1 Business overview
                       13.1.4.2 Products/Solutions/Services offered
                       13.1.4.3 Recent developments
                       13.1.4.4 MnM view
                                   13.1.4.4.1 Key strengths
                                   13.1.4.4.2 Strategic choices made
                                   13.1.4.4.3 Weaknesses and competitive threats
             13.1.5 GOOGLE
                       13.1.5.1 Business overview
                       13.1.5.2 Products/Solutions/Services offered
                       13.1.5.3 Recent developments
             13.1.6 ORACLE
                       13.1.6.1 Business overview
                       13.1.6.2 Products offered
                       13.1.6.3 Recent developments
             13.1.7 AWS
                       13.1.7.1 Business overview
                       13.1.7.2 Products/Solutions/Services offered
                       13.1.7.3 Recent developments
             13.1.8 TERADATA
                       13.1.8.1 Business overview
                       13.1.8.2 Products/Solutions/Services offered
                       13.1.8.3 Recent developments
             13.1.9 ADOBE
                       13.1.9.1 Business overview
                       13.1.9.2 Products/Solutions/Services offered
                       13.1.9.3 Recent developments
             13.1.10 MICRO FOCUS
                        13.1.10.1 Business overview
                        13.1.10.2 Products offered
                        13.1.10.3 Recent developments
             13.1.11 COMSCORE
                        13.1.11.1 Business overview
                        13.1.11.2 Products offered
                        13.1.11.3 Recent developments
             13.1.12 SALESFORCE
                        13.1.12.1 Business overview
                        13.1.12.2 Products offered
                        13.1.12.3 Recent developments
             13.1.13 SPLUNK
                        13.1.13.1 Business overview
                        13.1.13.2 Products offered
                        13.1.13.3 Recent developments
             13.1.14 MICROSTRATEGY
                        13.1.14.1 Business overview
                        13.1.14.2 Products/Solutions/Services offered
                        13.1.14.3 Recent developments
             13.1.15 AT INTERNET
                        13.1.15.1 Business overview
                        13.1.15.2 Products/Solutions/Services offered
                        13.1.15.3 Recent developments
             13.1.16 WEBTRENDS
                        13.1.16.1 Business overview
                        13.1.16.2 Products/Solutions/Services offered
             13.1.17 UPLAND LOCALYTICS
                        13.1.17.1 Business overview
                        13.1.17.2 Products/Solutions/Services offered
                        13.1.17.3 Recent developments
             13.1.18 QLIK
                        13.1.18.1 Business overview
                        13.1.18.2 Products/Solutions/Services offered
                        13.1.18.3 Recent developments
             13.1.19 TIBCO SOFTWARE
                        13.1.19.1 Business overview
                        13.1.19.2 Products/Solutions/Services offered
                        13.1.19.3 Recent developments
             13.1.20 MIXPANEL
                        13.1.20.1 Business overview
                        13.1.20.2 Products/Solutions/Services offered
                        13.1.20.3 Recent developments
             13.1.21 AMPLITUDE ANALYTICS
             13.1.22 FLURRY
             13.1.23 MEDALLIA
             13.1.24 COUNTLY
             13.1.25 MOBILEBRIDGE
             13.1.26 APPSFLYER
             13.1.27 UXCAM
             13.1.28 MATOMO
             13.1.29 PLAUSIBLE
             13.1.30 FATHOM
             13.1.31 INCUBASYS
             13.1.32 DATAMATICS
             13.1.33 CELADON
             13.1.34 ALPHA BYTE
             13.1.35 SINGULAR
 
14 ADJACENT AND RELATED MARKETS (Page No. - 285)
     14.1 PREDICTIVE ANALYTICS MARKET 
             14.1.1 MARKET DEFINITION
             14.1.2 MARKET OVERVIEW
                       14.1.2.1 Predictive analytics market, by component
                       14.1.2.2 Predictive analytics market, by solution
                       14.1.2.3 Predictive analytics market, by services
                       14.1.2.4 Predictive analytics market, by deployment mode
                       14.1.2.5 Predictive analytics market, by organization size
                       14.1.2.6 Predictive analytics market, by vertical
                       14.1.2.7 Predictive analytics market, by region
     14.2 BIG DATA MARKET 
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
                       14.2.2.1 Big data market, by component
                       14.2.2.2 Big data market, by deployment mode
                       14.2.2.3 Big data market, by organization size
                       14.2.2.4 Big data market, by business function
                       14.2.2.5 Big data market, by industry vertical
                       14.2.2.6 Big data market, by region
 
15 APPENDIX (Page No. - 302)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 
 
LIST OF TABLES (316 Tables) 
 
TABLE 1 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)
TABLE 2 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021
TABLE 3 PRIMARY INTERVIEWS
TABLE 4 FACTOR ANALYSIS
TABLE 5 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%)
TABLE 6 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%)
TABLE 7 MOBILE APPS AND WEB ANALYTICS MARKET: ECOSYSTEM ANALYSIS
TABLE 8 PORTER’S FIVE FORCES ANALYSIS
TABLE 9 MOBILE APPS AND WEB ANALYTICS MARKET: PRICING LEVELS
TABLE 10 PATENTS FILED, 2018–2021
TABLE 11 TOP TEN PATENT OWNERS, 2018–2021
TABLE 12 DETAILED LIST OF CONFERENCES & EVENTS, 2022–2023
TABLE 13 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 14 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 16 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 17 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 18 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)
TABLE 19 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 20 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 21 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 22 MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 23 MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 24 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 25 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 26 DATA ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 27 DATA ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 28 DATA DISCOVERY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 29 DATA DISCOVERY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 30 DATA VISUALIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 31 DATA VISUALIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 32 DATA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 33 DATA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 34 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY TYPE, 2016–2021 (USD MILLION)
TABLE 35 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY TYPE, 2022–2027 (USD MILLION)
TABLE 36 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 37 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 38 MANAGED SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 39 MANAGED SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 40 PROFESSIONAL SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,  2016–2021 (USD MILLION)
TABLE 41 PROFESSIONAL SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 42 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 43 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 44 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 45 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 46 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 47 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 48 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 49 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 50 SMES: MOBILE APPS AND WEB ANALYTICS, BY REGION, 2016–2021 (USD MILLION)
TABLE 51 SMES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 52 LARGE ENTERPRISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 53 LARGE ENTERPRISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 54 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 55 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 56 MOBILE ADVERTISING & MARKETING ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 57 MOBILE ADVERTISING & MARKETING ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 58 SEARCH ENGINE TRACKING & RANKING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 59 SEARCH ENGINE TRACKING & RANKING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 60 HEAT MAP ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 61 HEAT MAP ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 62 IN-APP & WEB BEHAVIOR ANALYSIS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 63 IN-APP & WEB BEHAVIOR ANALYSIS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 64 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 65 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 66 MARKETING AUTOMATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 67 MARKETING AUTOMATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,  2022–2027 (USD MILLION)
TABLE 68 CONTENT MARKETING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,  2016–2021 (USD MILLION)
TABLE 69 CONTENT MARKETING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,  2022–2027 (USD MILLION)
TABLE 70 SOCIAL MEDIA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 71 SOCIAL MEDIA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 72 OTHER APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,  2016–2021 (USD MILLION)
TABLE 73 OTHER APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 74 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 75 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 76 BFSI: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 77 BFSI: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 78 HEALTHCARE & LIFE SCIENCES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 79 HEALTHCARE & LIFE SCIENCES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 80 RETAIL & ECOMMMERCE: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 81 RETAIL & ECOMMMERCE: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 82 GOVERNMENT & PUBLIC SECTOR: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 83 GOVERNMENT & PUBLIC SECTOR: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 84 MEDIA & ENTERTAINMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 85 MEDIA & ENTERTAINMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 86 TELECOMMUNICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 87 TELECOMMUNICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 88 TRANSPORTATION & LOGISTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 89 TRANSPORTATION & LOGISTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 90 MANUFACTURING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 91 MANUFACTURING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 92 ENERGY & UTILITIES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 93 ENERGY & UTILITIES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 94 TRAVEL & HOSPITALITY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 95 TRAVEL & HOSPITALITY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 96 OTHER VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 97 OTHER VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 98 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 99 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 100 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 101 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 102 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 103 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 104 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE,  2016–2021 (USD MILLION)
TABLE 105 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE,  2022–2027 (USD MILLION)
TABLE 106 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 107 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 108 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 109 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 110 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 111 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 112 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 113 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 114 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
TABLE 115 NORTH AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 116 US: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 117 US: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 118 US: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 119 US: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 120 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 121 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 122 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 123 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 124 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2016–2021 (USD MILLION)
TABLE 125 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 126 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 127 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 128 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 129 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 130 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 131 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 132 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 133 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 134 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
TABLE 135 EUROPE: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 136 UK: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 137 UK: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 138 UK: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 139 UK: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 140 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 141 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 142 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 143 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 144 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2016–2021 (USD MILLION)
TABLE 145 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 146 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 147 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 148 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 149 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 150 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 151 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 152 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 153 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 154 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
TABLE 155 ASIA PACIFIC: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 156 CHINA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 157 CHINA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 158 CHINA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 159 CHINA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 160 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 161 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 162 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 163 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 164 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2016–2021 (USD MILLION)
TABLE 165 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 166 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 167 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 168 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 169 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 170 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 171 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 172 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 173 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 174 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
TABLE 175 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 176 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 177 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 178 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2016–2021 (USD MILLION)
TABLE 179 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 180 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
TABLE 181 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
TABLE 182 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 183 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 184 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 185 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 186 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 187 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 188 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 189 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 190 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
TABLE 191 LATIN AMERICA: MOBILE APPS & WEB ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
TABLE 192 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN MOBILE APPS & WEB ANALYTICS MARKET
TABLE 193 MOBILE APPS & WEB ANALYTICS MARKET: DEGREE OF COMPETITION
TABLE 194 MOBILE APPS AND WEB ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS, 2022
TABLE 195 MOBILE APPS & WEB ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES
TABLE 196 MOBILE APPS & WEB ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS (STARTUPS/SMES)
TABLE 197 PRODUCT LAUNCHES, 2018–2022
TABLE 198 DEALS, 2018–2022
TABLE 199 OTHERS, 2018–2022
TABLE 200 MICROSOFT: BUSINESS OVERVIEW
TABLE 201 MICROSOFT: PRODUCTS OFFERED
TABLE 202 MICROSOFT: PRODUCT LAUNCHES
TABLE 203 MICROSOFT: DEALS
TABLE 204 SAP: BUSINESS OVERVIEW
TABLE 205 SAP: PRODUCTS OFFERED
TABLE 206 SAP: DEALS
TABLE 207 IBM: BUSINESS OVERVIEW
TABLE 208 IBM: PRODUCTS OFFERED
TABLE 209 IBM: PRODUCT LAUNCHES
TABLE 210 IBM: DEALS
TABLE 211 SAS INSTITUTE: BUSINESS OVERVIEW
TABLE 212 SAS INSTITUTE: PRODUCTS OFFERED
TABLE 213 SAS INSTITUTE: DEALS
TABLE 214 SAS INSTITUTE: OTHERS
TABLE 215 GOOGLE: BUSINESS OVERVIEW
TABLE 216 GOOGLE: PRODUCTS OFFERED
TABLE 217 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 218 GOOGLE: DEALS
TABLE 219 ORACLE: BUSINESS OVERVIEW
TABLE 220 ORACLE: PRODUCTS OFFERED
TABLE 221 ORACLE: PRODUCT LAUNCHES
TABLE 222 ORACLE: DEALS
TABLE 223 AWS: BUSINESS OVERVIEW
TABLE 224 AWS: PRODUCTS OFFERED
TABLE 225 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 226 AWS: DEALS
TABLE 227 AWS: OTHERS
TABLE 228 TERADATA: BUSINESS OVERVIEW
TABLE 229 TERADATA: PRODUCTS OFFERED
TABLE 230 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 231 TERADATA: DEALS
TABLE 232 ADOBE: BUSINESS OVERVIEW
TABLE 233 ADOBE: PRODUCTS OFFERED
TABLE 234 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 235 ADOBE: DEALS
TABLE 236 MICRO FOCUS: BUSINESS OVERVIEW
TABLE 237 MICRO FOCUS: PRODUCTS OFFERED
TABLE 238 MICRO FOCUS: PRODUCT LAUNCHES
TABLE 239 MICRO FOCUS: DEALS
TABLE 240 COMSCORE: BUSINESS OVERVIEW
TABLE 241 COMSCORE: PRODUCTS OFFERED
TABLE 242 COMSCORE: PRODUCT LAUNCHES
TABLE 243 COMSCORE: DEALS
TABLE 244 COMSCORE: OTHERS
TABLE 245 SALESFORCE: BUSINESS OVERVIEW
TABLE 246 SALESFORCE: PRODUCTS OFFERED
TABLE 247 SALESFORCE: PRODUCT LAUNCHES
TABLE 248 SALESFORCE: DEALS
TABLE 249 SPLUNK: BUSINESS OVERVIEW
TABLE 250 SPLUNK: PRODUCTS OFFERED
TABLE 251 SPLUNK: PRODUCT LAUNCHES
TABLE 252 SPLUNK: DEALS
TABLE 253 MICROSTRATEGY: BUSINESS OVERVIEW
TABLE 254 MICROSTRATEGY: PRODUCTS OFFERED
TABLE 255 MICROSTRATEGY: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 256 MICROSTRATEGY: DEALS
TABLE 257 AT INTERNET: BUSINESS OVERVIEW
TABLE 258 AT INTERNET: PRODUCTS OFFERED
TABLE 259 AT INTERNET: DEALS
TABLE 260 WEBTRENDS: BUSINESS OVERVIEW
TABLE 261 WEBTRENDS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 262 WEBTRENDS: OTHERS
TABLE 263 UPLAND LOCALYTICS: BUSINESS OVERVIEW
TABLE 264 UPLAND LOCALYTICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 265 UPLAND LOCALYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 266 UPLAND LOCALYTICS: DEALS
TABLE 267 QLIK: BUSINESS OVERVIEW
TABLE 268 QLIK: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 269 QLIK: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 270 QLIK: DEALS
TABLE 271 QLIK: OTHERS
TABLE 272 TIBCO SOFTWARE: BUSINESS OVERVIEW
TABLE 273 TIBCO SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 274 TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 275 TIBCO SOFTWARE: DEALS
TABLE 276 MIXPANEL: BUSINESS OVERVIEW
TABLE 277 MIXPANEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 278 MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 279 MIXPANEL: DEALS
TABLE 280 MIXPANEL: OTHERS
TABLE 281 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2020 (USD MILLION AND Y-O-Y%)
TABLE 282 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%)
TABLE 283 PREDICTIVE ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION)
TABLE 284 PREDICTIVE ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 285 PREDICTIVE ANALYTICS MARKET, BY SOLUTION, 2015–2020 (USD MILLION)
TABLE 286 PREDICTIVE ANALYTICS MARKET, BY SOLUTION, 2021–2026 (USD MILLION)
TABLE 287 PREDICTIVE ANALYTICS MARKET, BY SERVICE, 2015–2020 (USD MILLION)
TABLE 288 PREDICTIVE ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 289 PREDICTIVE ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
TABLE 290 PREDICTIVE ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
TABLE 291 PREDICTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
TABLE 292 PREDICTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 293 PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2015–2020 (USD MILLION)
TABLE 294 PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2021–2026 (USD MILLION)
TABLE 295 PREDICTIVE ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)
TABLE 296 PREDICTIVE ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
TABLE 297 BIG DATA MARKET, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 298 BIG DATA MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 299 BIG DATA MARKET, BY SOLUTION, 2016–2020 (USD MILLION)
TABLE 300 BIG DATA MARKET, BY SOLUTION, 2021–2026 (USD MILLION)
TABLE 301 BIG DATA MARKET, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 302 BIG DATA MARKET, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 303 PROFESSIONAL BIG DATA SERVICES MARKET, BY TYPE, 2016–2020 (USD MILLION)
TABLE 304 PROFESSIONAL BIG DATA SERVICES MARKET,  BY TYPE, 2021–2026 (USD MILLION)
TABLE 305 BIG DATA MARKET, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
TABLE 306 BIG DATA MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
TABLE 307 CLOUD DEPLOYMENT MARKET, BY TYPE, 2016–2020 (USD MILLION)
TABLE 308 CLOUD DEPLOYMENT MARKET, BY TYPE,  2021–2026 (USD MILLION)
TABLE 309 BIG DATA MARKET, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 310 BIG DATA MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 311 BIG DATA MARKET, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 312 BIG DATA MARKET, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)
TABLE 313 BIG DATA MARKET, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 314 BIG DATA MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
TABLE 315 BIG DATA MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 316 BIG DATA MARKET, BY REGION, 2021–2026 (USD MILLION)
 
  
LIST OF FIGURES (53 Figures) 
 
FIGURE 1 MOBILE APPS AND WEB ANALYTICS MARKET: RESEARCH DESIGN
FIGURE 2 DATA TRIANGULATION
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF MOBILE APPS AND WEB ANALYTICS MARKET
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 2, BOTTOM-UP  (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF MOBILE APPS AND WEB ANALYTICS MARKET
FIGURE 5 MOBILE APPS AND WEB ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 6 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
FIGURE 7 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE IN 2022
FIGURE 8 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2022
FIGURE 9 DATA ANALYTICS SEGMENT TO LEAD MARKET IN 2022
FIGURE 10 CLOUD SEGMENT TO LEAD MARKET IN 2022
FIGURE 11 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2022
FIGURE 12 SEARCH ENGINE TRACKING AND RANKING SEGMENT LEAD MARKET IN 2022
FIGURE 13 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO LEAD MARKET IN 2022
FIGURE 14 NORTH AMERICA TO ACHIEVE HIGHEST GROWTH BY 2027
FIGURE 15 RISING DEMAND FOR PLATFORMS USED TO TRANSFER DATA FROM ON-PREMISES TO DRIVE MARKET GROWTH
FIGURE 16 MEDIA & ENTERTAINMENT SEGMENT TO LEAD MARKET BY 2027
FIGURE 17 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE BY 2027
FIGURE 18 MANAGED SERVICES AND MEDIA & ENTERTAINMENT SEGMENTS ESTIMATED TO ACCOUNT FOR SIGNIFICANT SHARE BY 2022
FIGURE 19 MOBILE APPS AND WEB ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 20 MOBILE APPS AND WEB ANALYTICS MARKET: ECOSYSTEM ANALYSIS
FIGURE 21 SUPPLY/VALUE CHAIN ANALYSIS
FIGURE 22 PORTER’S FIVE FORCES ANALYSIS
FIGURE 23 TOTAL NUMBER OF PATENTS GRANTED, 2018–2021
FIGURE 24 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021
FIGURE 25 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 26 DATA ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 27 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 28 CLOUD SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 29 LARGE ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 30 MARKETING AUTOMATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 31 BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENT ESTIMATED TO ACCOUNT FOR LARGEST MARKET SHARE IN 2027
FIGURE 32 INDIA TO ACCOUNT FOR HIGHEST COUNTRY-LEVEL CAGR DURING FORECAST PERIOD
FIGURE 33 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 35 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 36 REVENUE ANALYSIS FOR KEY COMPANIES, 2017–2021 (USD MILLION)
FIGURE 37 MOBILE APPS & WEB ANALYTICS MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
FIGURE 38 KEY MOBILE APPS & WEB ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2022
FIGURE 39 STARTUP/SME MOBILE APPS & WEB ANALYTICS MARKET EVALUATION MATRIX, 2022
FIGURE 40 MICROSOFT: COMPANY SNAPSHOT
FIGURE 41 SAP: COMPANY SNAPSHOT
FIGURE 42 IBM: COMPANY SNAPSHOT
FIGURE 43 SAS INSTITUTE: COMPANY SNAPSHOT
FIGURE 44 GOOGLE: COMPANY SNAPSHOT
FIGURE 45 ORACLE: COMPANY SNAPSHOT
FIGURE 46 AWS: COMPANY SNAPSHOT
FIGURE 47 TERADATA: COMPANY SNAPSHOT
FIGURE 48 ADOBE: COMPANY SNAPSHOT
FIGURE 49 MICRO FOCUS: COMPANY SNAPSHOT
FIGURE 50 COMSCORE: COMPANY SNAPSHOT
FIGURE 51 SALESFORCE: COMPANY SNAPSHOT
FIGURE 52 SPLUNK: COMPANY SNAPSHOT
FIGURE 53 MICROSTRATEGY: COMPANY SNAPSHOT

The research study for the Mobile Apps and Web Analytics  involved the use of extensive secondary sources, directories, and several magazines and journals, including International Research Journal of Engineering and Technology (IRJET), Journal of Big Data, Journal of Pipeline Science and Engineering - KeAi Publishing, and Active intelligence Magazine, and publications, such as IEEE Conference Publication and design to omni-channel logistics: A literature review and research agenda, Annals of Mathematics and Multichannel Order Management. 0.778 Impact Factor 2019, and International Journal of Information Systems and Supply Chain Management (IJISSCM), to identify and collect information useful for this comprehensive market research study. Primary sources were mainly industry experts from the core and related industries, preferred Mobile Apps and Web Analytics  providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Secondary Research

The market size of companies offering Mobile Apps and Web Analytics  solutions and services was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.

In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as Omni-channel management in the new retailing era: A systematic review and future research agenda Journals and magazines, and Journal/Forums for Machine Learning (ML), AI India magazine, Customer Experience magazine, and other magazines. The Mobile Apps and Web Analytics  spending of various countries was extracted from respective sources. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on solutions; services; market classification, and segmentation according to offerings of major players; industry trends related to solutions, services, deployment modes, applications, verticals, and regions; and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, product development/innovation teams; related key executives from Mobile Apps and Web Analytics solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using Mobile Apps and Web Analytics solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of Mobile Apps and Web Analytics solutions and services, which would impact the overall Mobile Apps and Web Analytics.

The following is the breakup of primary profiles:

Mobile Apps and Web Analytics Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate and validate the size of the global Mobile Apps and Web Analytics market and various other dependent subsegments. In the top-down approach, an exhaustive list of all the vendors offering tools and services in the Mobile Apps and Web Analytics was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on breadth of solutions and services, deployment modes, applications, and verticals. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation.  In the bottom-up approach, the adoption rate of Mobile Apps and Web Analytics solutions among different end users in key countries with respect to their regions that contribute the most to the market share was identified. For cross-validation, the adoption of Mobile Apps and Web Analytics solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

  • The pricing trend is assumed to vary over time.
  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service's website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency USD remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors in the market.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Mobile Apps and Web Analytics solutions based on some of the key use cases. These factors for the Mobile Apps and Web Analytics tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and predict the Mobile Apps and Web Analytics by component (solutions and services), application, deployment mode, organization size, vertical, and region.
  • To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders.
  • To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the Mobile Apps and Web Analytics

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American Mobile Apps and Web Analytics  market
  • Further breakup of the European Mobile Apps and Web Analytics  market
  • Further breakup of the Asia Pacific Mobile Apps and Web Analytics  market
  • Further breakup of the Latin American Mobile Apps and Web Analytics  market
  • Further breakup of the Middle East & Africa Mobile Apps and Web Analytics  market

Company Information

  • Detailed analysis and profiling of additional market players up to 5
Report Code
TC 7723
Published ON
Jan, 2023
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