Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027
[310 Pages Report] The global Mobile Apps and Web Analytics market is projected to grow from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, at a CAGR of 16.4% during the forecast period. SME initiatives in the area are focused on cloud services, which would speed up artificial intelligence and business analytics. Cloud will play a crucial role in enabling new platforms, services, and facilities that governments and businesses want to enable as digitalization occurs throughout the area. The Mobile Apps and Web Analytics market is segmented based on components, applications, deployment modes, organization sizes, verticals, and regions.
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Driver: Growing trend of digitalization
The rapid growth of the internet has changed the way customers shop. Many customers are using various mobile apps and websites for online shopping, and this trend is growing exponentially. With the growing use of smartphones, the use of the internet is also growing, which has created vast scope for retailers to sell their products online. During the past decade, the adoption of mobile devices, cloud solutions, and social media platforms has grown tremendously, which has created the business potential for mobile apps and web analytics. Middle Eastern customers prioritize their mobile devices above other channels and largely choose mobile apps.
Restraint: Data security and compliance issues
The Middle East public mobile app and web analytics market is expected to have slow development due to security and privacy concerns with data loss, breaches, unforeseen crises, application vulnerabilities, and cyber-attacks related to cloud-based solutions. Authorization management, access control, data aggregation and encryption, and communication security are just a few cloud-based security services available to address information security and data confidentiality issues. Major cloud providers are establishing data centers and commercial activities in this nation to meet the limitations in the Middle East mobile app and web analytics market due to the expanded client potential and growing digital transformation ambitions.
Opportunity: Government initiatives toward digitization
The governments of Middle Eastern nations are launching several programs, including Dubai Internet City (DIC) and the KSA Vision 2030, all of which have the same goal of making their nations fully digitally connected, from smart homes and smart cities to smart transportation systems. Because of these endeavors, the Middle East is on the verge of a significant digital upheaval. Blockchain and loT are the only technologies used in this digitalization. Due to the extensive land usage, there will be plenty of areas for future cyberattacks, making cybersecurity solutions and services necessary. The need to defend networks, endpoints, data, and other entities, such as autonomous automobiles, and smart homes, would also necessitate constant surveillance of possible cyberattacks after digitalization has made significant progress in the Middle East. Therefore, programs, such as DIC and KSA 2030 are anticipated to provide profitable prospects for Middle Eastern mobile apps and web analytics market players.
Challenge: High cost involved in disrupting existing infrastructure
Due to the many cutting-edge benefits that smart cities may provide, the notion of smart cities has been gaining popularity. However, several obstacles are preventing the industry from expanding. The large initial expenses of disrupting a city's infrastructure might impede market expansion. The sheer volume of financial responsibilities required for the projects has significantly contributed to the slowdown in market growth. The existing situation, however, is anticipated to change in the upcoming years due to the rise in popularity of several different investment strategies, including build transfer (B.T.), build operate transfer (B.O.T.), build own operate (B.O.O.), and public-private partnerships.
Healthcare & Life sciences vertical to register at the highest CAGR during the forecast period
The Mobile Apps and Web Analytics market by vertical is segmented into: BFSI, telecom, healthcare and life sciences, retail and e-commerce, government and defense, manufacturing, IT and ITeS, energy and utilities, transportation and logistics, and others (media and entertainment, travel and hospitality, and education and research). Among vertical, the healthcare & life sciences vertical registered to grow at a highest CAGR during the forecast period. The Mobile Apps and Web Analytics market is witnessing increased growth opportunities in the healthcare and life sciences vertical. The explosion of healthcare data in recent years is largely attributable to wearable and mobile devices that capture heart rate, blood pressure, physical activity, and other data. To guide better medical procedures, experts want to see data analytics used in clinical trials. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve patients' overall experience. The solutions potentially speed up the detection of disease outbreaks, increase the time it takes for new pharmaceuticals to reach the market, tailor treatment based on a patient's DNA, and simplify the insurance and payment systems.
Mobile Advertising and Marketing Analytics segments register to account for the largest market size during the forecast period
Mobile advertising and marketing analytics can help organizations make better, quicker decisions by demystifying complex data and providing a unified view of campaign performance. It is more effective to measure the ROI of mobile marketing through consumer response rates. Knowing and choosing the best tracking solution is the first step in mobile advertising and marketing analytics. The main factor in optimizing mobile advertising campaigns and achieving KPIs is analytics. In addition to data demonstrating trends in user acquisition and retention, qualitative analysis enables one to delve deeper into the why of the conversion rates.
North America to account for the largest market size during the forecast period
North America is expected to have the largest market share in the Mobile Apps and Web Analytics market. The region has a well-established economy and has seen large-scale investments in AI-enabled infrastructure; because of this, both startups and well-established companies emphasize developing innovative AI-enabled solutions to cater to various industry verticals. The region has witnessed favorable conditions for market growth due to the implementation of data management technologies, government regulations, established player presence, and interest from enterprises to apply ML and BI solutions. Leading technology players such as Google, AWS, Salesforce, Microsoft, and IBM have been investing significantly in R&D activities for developing new AI-based solutions. These companies target higher revenue due to the increasing competition across North America. Apart from these established players, startups also receive funding from various bodies for their innovative ideas and products.
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Key Market Players
The Mobile Apps and Web Analytics vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global Mobile Apps and Web Analytics market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).
Scope of the Report
Market size available for years
Base year considered
Component, Application, Deployment Mode, Organization Size, Industry Vertical, and Region
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).
This research report categorizes the Mobile Apps and Web Analytics market based on components, solutions, application, deployment mode, organization size, vertical, and regions.
- Data Analytics
- Data Discovery
- Data Management
- Data Visualization
- Support & Maintenance
- Integration & Deployment
By Deployment Mode:
By Organization Size:
- Large Enterprises
- Retail & eCommerce
- Healthcare & Life Sciences
- Government & Public Sector
- Media & Entertainment
- Energy & Utilities
- IT and ITeS
- Transportation & Logistics
- Travel & Hospitality
- Other Verticals
- Rest of Europe
- Australia & New Zealand
- Rest of Asia Pacific
Middle East & Africa
- Kingdom of Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Rest of Latin America
- In December 2022, Splunk announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
- In November 2022, IBM (introduced new software to assist organizations in breaking down data and analytics silos to make data-driven choices fast and navigate unanticipated disruptions.
- In August 2022, Micro Focus announced a partnership with Google Cloud to enable the impending release of BigQuery remote functions.
- In May 2021, Google launched three new services, named “Dataplex, Analytics hub, and Datastream,” to empower customers with a unified data cloud platform.
- In January 2021, Information Builders’ purchase by TIBCO was announced. With this purchase, ibi’s data management and analytics capabilities have been added to the sophisticated TIBCO Connected Intelligence platform.
- In February 2020, Upland Software, one of the leading companies in enterprise work management software, acquired Localytics, a leading provider of mobile apps personalization and analytics solutions.
Frequently Asked Questions (FAQ):
What is a Mobile Apps and Web Analytics?
Mobile analytics solutions deal with the metrics specific to mobile websites and applications, analyzing visitor behavior in terms of engagement, conversion, and retention. This style of analytics looks at mobile web activities, including mobile apps, smartphone data, SMS messaging bots, QR codes, and other interactions on mobile devices.
Which countries are considered in the European region?
The report includes an analysis of the UK, Germany, and France in the European region.
Which are key verticals adopting Mobile Apps and Web Analytics solutions and services?
Key verticals adopting Mobile Apps and Web Analytics and services include BFSI, Retail & eCommerce, Healthcare & Life Sciences, Energy & Utilities, Telecom, IT & ITeS, Manufacturing, Transportation & Logistics, Travel & Hospitality and Other Verticals includes education, forestry & fishing and construction & real estate.
Which are the key drivers supporting the growth of the Mobile Apps and Web Analytics market?
The key drivers supporting the growth of the Mobile Apps and Web Analytics market include rising demand for AI and Machine Learning, widespread adoption of SME cloud storage and Growing trend of digitalization.
Who are the key vendors in the Mobile Apps and Web Analytics market?
The key vendors in the global Mobile Apps and Web Analytics market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).
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The research study for the Mobile Apps and Web Analytics involved the use of extensive secondary sources, directories, and several magazines and journals, including International Research Journal of Engineering and Technology (IRJET), Journal of Big Data, Journal of Pipeline Science and Engineering - KeAi Publishing, and Active intelligence Magazine, and publications, such as IEEE Conference Publication and design to omni-channel logistics: A literature review and research agenda, Annals of Mathematics and Multichannel Order Management. 0.778 Impact Factor 2019, and International Journal of Information Systems and Supply Chain Management (IJISSCM), to identify and collect information useful for this comprehensive market research study. Primary sources were mainly industry experts from the core and related industries, preferred Mobile Apps and Web Analytics providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.
The market size of companies offering Mobile Apps and Web Analytics solutions and services was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.
In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as Omni-channel management in the new retailing era: A systematic review and future research agenda Journals and magazines, and Journal/Forums for Machine Learning (ML), AI India magazine, Customer Experience magazine, and other magazines. The Mobile Apps and Web Analytics spending of various countries was extracted from respective sources. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on solutions; services; market classification, and segmentation according to offerings of major players; industry trends related to solutions, services, deployment modes, applications, verticals, and regions; and key developments from both market and technology-oriented perspectives.
In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, product development/innovation teams; related key executives from Mobile Apps and Web Analytics solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.
Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using Mobile Apps and Web Analytics solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of Mobile Apps and Web Analytics solutions and services, which would impact the overall Mobile Apps and Web Analytics.
The following is the breakup of primary profiles:
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Market Size Estimation
Top-down and bottom-up approaches were used to estimate and validate the size of the global Mobile Apps and Web Analytics market and various other dependent subsegments. In the top-down approach, an exhaustive list of all the vendors offering tools and services in the Mobile Apps and Web Analytics was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on breadth of solutions and services, deployment modes, applications, and verticals. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation. In the bottom-up approach, the adoption rate of Mobile Apps and Web Analytics solutions among different end users in key countries with respect to their regions that contribute the most to the market share was identified. For cross-validation, the adoption of Mobile Apps and Web Analytics solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.
All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.
- The pricing trend is assumed to vary over time.
- All the forecasts are made with the standard assumption that the accepted currency is USD.
- For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service's website is used.
- All the forecasts are made under the standard assumption that the globally accepted currency USD remains constant during the next five years.
- Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors in the market.
- Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Mobile Apps and Web Analytics solutions based on some of the key use cases. These factors for the Mobile Apps and Web Analytics tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
- To define, describe, and predict the Mobile Apps and Web Analytics by component (solutions and services), application, deployment mode, organization size, vertical, and region.
- To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
- To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders.
- To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To profile key players and comprehensively analyze their market rankings and core competencies
- To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the Mobile Apps and Web Analytics
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
- Product matrix provides a detailed comparison of the product portfolio of each company
- Further breakup of the North American Mobile Apps and Web Analytics market
- Further breakup of the European Mobile Apps and Web Analytics market
- Further breakup of the Asia Pacific Mobile Apps and Web Analytics market
- Further breakup of the Latin American Mobile Apps and Web Analytics market
- Further breakup of the Middle East & Africa Mobile Apps and Web Analytics market
- Detailed analysis and profiling of additional market players up to 5