Mobile Apps and Web Analytics Market

Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Industry Vertical, and Region - Global Forecast to 2025

Report Code: TC 7723 Aug, 2020, by marketsandmarkets.com

[293 Pages Report] The global mobile apps and web analytics market size is expected to grow from USD 6.9 billion in 2020 to USD 15.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period. increasing focus on enhancing customer experience and growing trend of digitalization would drive the market growth. However, complexity of data synchronization is expected to restrain the market growth. Factors such as increasing demand for analyzing large voluminous data and growing use of mobile apps due to COVID-19 pandemic would create opportunities.

Mobile Apps and Web Analytics Market

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COVID-19 impact on the global mobile apps and web analytics market

The COVID-19 outbreak has demonstrated the true need for data and how analytics has a key role to play in pandemic management. As businesses strive for sustainability and survive the impact of this pandemic, significant opportunities can be seen for mobile apps and web analytics vendors. Noteworthy efforts are being deployed to leverage advanced analytics to understand the real-time scenario of pandemic through mobile apps and web navigations across the globe. Further, the government, public authorities, and hospitals are using mobile apps and web analytics to communicate with the people and spread awareness regarding the measures that needs to be taken during the pandemic. The media companies and stakeholders are also finding new ways to engage with their viewers and, they have revived their business strategy and engaging with their viewers through social media.

Market Dynamics

Driver: Increasing focus on enhancing customer experience

Customer experience management is referred to as a collection of processes. Organizations employ the processes to manage customer interactions across enterprises. In today’s fiercely competitive market environment, the customer experience management has become more important than ever as customers interact n through multiple touchpoints. According to the Harvard Business Review Analytics Services study, nearly half of the respondents participated in the study accepted that it is difficult to predict business outcomes based on customer experience. Moreover, nearly the same number of participants accepted the increasing focus on enhancing customer experience as a strategic priority and derived competitive advantage. Thus, organizations would concentrate on customer experience management and quantify it through a unified view of customer interactions. To achieve such a unified view and offer personalized customer experience, customer journey management, social media management, and mobile apps and web data management would prove helpful for tasks such as reporting a thorough and real-time analysis of customer behavior-driven engagement.

Restraint: Complexity of data synchronization

Businesses collect an enormous amount of data through a variety of channels to gain a better understanding of customer preferences, needs, and purchasing patterns, among others. Nowadays, with the proliferation of digital technologies and mobile devices, organizations are flooded with data gathered from internal and external sources. In such cases, better data synchronization plays a crucial role in designing and analyzing customers’ journey. Traditionally, enterprises have relied on batch-oriented file synchronization. However, in this method, organizations might face declining profits with eroding customer loyalty. Customers raising queries to call centers would witness resistance from call center employees and see outdated transaction information on self-service websites. Enterprises need to improve the speed of integration with consistently growing complexity of touchpoints in the customer feedback process. Data is collected from different touchpoints, which differ from one another, and businesses have to categorize the data based on customer needs and expectations. The data of one touchpoint is not similar to the data of another touchpoint; so, businesses cannot combine them, since they have to structure them in different ways.

Opportunity: Growing use of mobile apps due to COVID-19 pandemic

Although major industry verticals are observing a downfall in the demand for their products, there are a few industry verticals that would witness sudden growth in their products. For example, the use of Microsoft Teams and Zoom Meeting has seen a sudden spike across the globe as millions of employees are working from home. Online streaming services such as Netflix and Amazon Prime have also witnessed a major jump in their subscription client base across North America, Europe, and APAC. Due to Covid-19, people are practicing social distancing; most of them are preferring using online eCommerce platform for their daily necessities.

According to Telcos, mobile access is a powerful tool that can support regions to control the spread of the virus. Telefonica Brazil, on April 2nd, 2020, promised to offer cellphone observations to analyze the quarantined population to slowdown the virus outbreak. Alibaba has developed an app, Alipay Health Code), which is using the big data made available by the Chinese healthcare system and indicating who can or cannot access public spaces. Insilico Medicine is developing and applying next-generation AI and deep learning approaches to every step of the drug discovery and drug development process.

Challenge: Privacy and security concerns due to disconnect between consumers and businesses

There is a growing disconnect between how companies exploit the customer data and how consumers expect their data should be used and secured. According to Rivest-Shamir-Adlemab (RSA) Data Privacy and Security Survey 2019, 2018 witnessed countless high-profile data breaches that compromised billions of accounts. In these incidents, businesses suffered financial damages in the form of breach-related expenses and regulatory fines, and they also suffered a severe loss of customer trust. Consumers realized that their data was exposed and used without their consent and approval. This loss of trust represents one of the biggest unseen risks of mobile apps and websites. Cyber breaches could potentially become market-making events indicating the decline and eventual end of big brand names, if consumers escape to competitors. Similarly, post-analysis, the data may not remain anonymous and can be a security threat for organizations. Hence, privacy and security concerns act as a key challenge to the adoption of analytics solutions. As organizations store different types of sensitive data in large amounts over a long period of time, they will be under the growing pressure to be transparent about data collection, data analysis and usage, and data storage.

Solutions segment to constitute a larger market size during the forecast period

The solutions segment is a key component in the mobile apps and web analytics market to help marketers understand customer experience management. Mobile apps and web solutions comprise data analytics, data discovery, data visualization, and data management. Organizations are facing problems in managing this huge volume of data, which reduces business productivity and revenu.

Mobile advertising and marketing analytics segment to hold the largest market size during the forecast period

Mobile advertising and marketing analytics through mobile ads and web is the most evolving and rapidly emerging digital marketing channel. Further, there is a rising importance of analytics to drive efficiency and improved RoI. Global ad spending is at exponential growth phase and this emphasizes the surge in-app analytics solutions demand. Organizations are focusing upon building awareness about their applications, products, and services using various promotions and paid advertisements. The conversion funnel analysis is an analytics method, which assists the publishers as well as marketers to understand the user acquisition funnel and pinpoint the nodes where they are losing on potential customers and are lagging in engagement. To measure several attribution methods in a unified view, mobile and web marketing analytics emphasizes making the marketing investments effective and efficient as possible.

Cloud deployment model to grow at a higher CAGR during the forecast period

The cloud deployment model is expected to grow at a higher CAGR during the forecast period. Cloud-based solutions are gaining a firm hold in the market due to various benefits, such as cost control, resource pooling, and less implementation time. Cloud deployment offers flexibility, scalability, and cost-effectiveness benefits. It also enables an enterprise to have more control over the server, infrastructure, and systems that can be configured as per the business requirements

Mobile Apps and Web Analytics Market by Region

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APAC region to grow at a highest CAGR during the forecast period

The global mobile apps and web analytics market by region covers five major geographic regions: North America, Asia Pacific (APAC), Europe, Middle East & Africa (MEA), and Latin America. APAC is expected to grow at a highest CAGR during the forecast period. APAC constitutes major countries, such as China, India, Japan, and the rest of APAC, which are increasingly contributing toward the development of data analytics solutions in the market. Various industry verticals such as media and advertisement, retail and eCommerce, healthcare and life sciences, and telecom and IT are leading the race in terms of cloud adoption in the APAC region.

Key Market Players

The mobile apps and web analytics market comprises major solution providers, such as Microsoft (US) Google (US) Oracle (US) IBM (US), Salesforce (US), Adobe (US), SAP (Germany), TIBCO Software (US), Micro Focus (US), SAS Institute (US), Teradata (US) AWS (US), Splunk (US), MicroStrategy (US), AT Internet (France), Webtrends (US), comScore (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (US), Qlik (US), Flurry (US), Cooladata (US), Countly (UK), MobileBridge (Netherlands), AppsFlyer (US), and UXCam (US).

The study includes an in-depth competitive analysis of these key players in the mobile apps and web analytics market with their company profiles, recent developments, and key market strategies.

Recent Developments:

  • In June 2020, IBM and Siemens partnered to deliver a service lifecycle management solution. The solution combines elements of Siemens’ Xcelerator portfolio and IBM Maximo to continuously improve product performance, maintenance, and operations. The solution also enables OEMs to receive critical data about asset performance, maintenance, and failures in the field
  • In June 2020, Teradata announced a myriad of enhancements to its as-a-service offerings for Teradata Vantage on public cloud providers Amazon Web Services (AWS) and Microsoft Azure. With the new offering, Teradata customers can store data independently and only when needed. The offering enables Teradata’s cloud customers to match features and performance with diverse business requirements

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 32)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
                    TABLE 1 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE,  2019–2025 (USD MILLION, Y-O-Y %)
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 2 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
    1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 42)
    2.1 RESEARCH DATA
           FIGURE 6 MOBILE APPS AND WEB ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
           FIGURE 7 DATA TRIANGULATION
           2.2.1 PRIMARY DATA
                    2.2.1.1 Key industry insights
                               TABLE 3 PRIMARY INTERVIEWS
                    2.2.1.2 Breakup of primary profiles
    2.3 MARKET SIZE ESTIMATION
           FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY -APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE MARKET
           FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY -APPROACH 2 - BOTTOM-UP  (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE MARKET
           FIGURE 10 MARKET: TOP-DOWN AND  BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
    2.4 IMPLICATIONS OF COVID-19 ON THE MOBILE APPS AND WEB ANALYTICS MARKET
           FIGURE 11 QUARTERLY IMPACT OF COVID-19 DURING 2020-2021
           2.4.1 BOTTOM-UP APPROACH
    2.5 MARKET FORECAST
           TABLE 4 FACTOR ANALYSIS
           TABLE 5 IMPACT OF COVID-19
    2.6 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
           FIGURE 12 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
    2.7 ASSUMPTIONS FOR THE STUDY
    2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 54)
    TABLE 6 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE,  2015–2019 (USD MILLION, Y-O-Y %)
    TABLE 7 MARKET SIZE AND GROWTH RATE,  2019–2025 (USD MILLION, Y-O-Y %)
    FIGURE 13 MARKET, BY COMPONENT
    FIGURE 14 MARKET, BY SOLUTION
    FIGURE 15 MARKET, BY SERVICE
    FIGURE 16 MARKET, BY DEPLOYMENT MODE
    FIGURE 17 MARKET, BY ORGANIZATION SIZE
    FIGURE 18 MARKET, BY APPLICATION
    FIGURE 19 MARKET, BY INDUSTRY VERTICAL
    FIGURE 20 MARKET, BY REGION

4 PREMIUM INSIGHTS (Page No. - 59)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE APPS AND WEB ANALYTICS MARKET
           FIGURE 21 RISING NEED FOR COMPETITIVE DIFFERENTIATION DRIVING THE ADOPTION OF MOBILE APPS AND WEB ANALYTICS
    4.2 MARKET: TOP THREE APPLICATIONS
           FIGURE 22 SEARCH ENGINE TRACKING AND RANKING SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    4.3 MARKET: BY REGION
           FIGURE 23 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020
    4.4 MARKET IN NORTH AMERICA, BY SOLUTION AND APPLICATION
           FIGURE 24 DATA ANALYTICS AND SEARCH ENGINE TRACKING AND RANKING SEGMENTS TO ACCOUNT FOR THE HIGHEST SHARES IN THE MARKET IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 61)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 25 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  MOBILE APPS AND WEB ANALYTICS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increasing focus on enhancing customer experience
                    5.2.1.2 Growing trend of digitalization
                    5.2.1.3 Rising need for competitive differentiation
           5.2.2 RESTRAINTS
                    5.2.2.1 Complexity of data synchronization
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing demand for analyzing large voluminous data
                    5.2.3.2 Growing use of mobile apps due to COVID-19 pandemic
           5.2.4 CHALLENGES
                    5.2.4.1 Privacy and security concerns due to disconnect between consumers and businesses
                               TABLE 8 MOBILE APPS AND WEB ANALYTICS MARKET: ANALYSIS OF DRIVERS AND OPPORTUNITIES IN THE COVID-19 ERA
                               TABLE 9 MARKET: ANALYSIS OF CHALLENGES AND RESTRAINTS IN THE COVID-19 ERA
           5.2.5 CUMULATIVE GROWTH ANALYSIS
    5.3 ADJACENT MARKETS
           TABLE 10 ADJACENT MARKETS TO MARKET
    5.4 USE CASES
           5.4.1 DEAKIN UNIVERSITY ATTRACTS STUDENTS WITH PERSONALIZED JOURNEYS CREATED USING ADOBE EXPERIENCE CLOUD
           5.4.2 TERADATA HELPED PG&E UTILITY PROVIDER TO CATER TO DIVERSE CUSTOMERS WITH SPECIFIC NEEDS
           5.4.3 LEADING CONSUMER GOODS COMPANY BUILT ACTIONABLE MEDIA MIX USING VETRO PRODUCTS
           5.4.4 CORT ADOPTED ADOBE ANALYTICS SOLUTION TO REACH KEY DEMOGRAPHIC CUSTOMERS
           5.4.5 G2 GAINS ACTIONABLE INSIGHTS INTO USER BEHAVIOR WITH AMPLITUDE
           5.4.6 FINSERVE INCREASED APP ADOPTION AND APP STORE RATINGS BY LEVERAGING UPLAND LOCALYTICS’ DIGITAL EXPERTISE AND PERSONALIZATION CAPABILITIES
    5.5 VALUE CHAIN ANALYSIS
           FIGURE 26 VALUE CHAIN ANALYSIS
    5.6 PATENT ANALYSIS
           5.6.1 PATENTS FILED: MOBILE APPS AND WEB ANALYTICS, BY INDUSTRY VERTICAL, 2019–2020
    5.7 REGULATORY IMPLICATIONS
           5.7.1 GENERAL DATA PROTECTION REGULATION
           5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
           5.7.3 SECURITIES AND EXCHANGE COMMISSION
           5.7.4 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW
           5.7.5 DODD–FRANK WALL STREET REFORM AND CONSUMER PROTECTION ACT
           5.7.6 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
           5.7.7 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION
           5.7.8 CALIFORNIA CONSUMER PRIVACY ACT
           5.7.9 ISO/IEC JTC 1
                    5.7.9.1 ISO/IEC JTC 1/SWG 5
                    5.7.9.2 ISO/IEC JTC 1/SC 31
                    5.7.9.3 ISO/IEC JTC 1/SC 27
                    5.7.9.4 ISO/IEC JTC 1/WG 7 Sensors
           5.7.10 INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS STANDARDS ASSOCIATION
           5.7.11 EUROPEAN COMMITTEE FOR STANDARDIZATION/INTERNATIONAL STANDARDIZATION ORGANIZATION
           5.7.12 EUROPEAN COMMITTEE FOR STANDARDIZATION/ EUROPEAN COMMITTEE FOR ELECTROTECHNICAL STANDARDIZATION
           5.7.13 EUROPEAN TECHNICAL STANDARDS INSTITUTE
           5.7.14 INTERNATIONAL TELECOMMUNICATION UNION - TELECOMMUNICATION STANDARDIZATION SECTOR
           5.7.15 EUROPEAN MARKET INFRASTRUCTURE REGULATION
           5.7.16 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
           5.7.17 SARBANES-OXLEY ACT OF 2002
           5.7.18 PERSONAL DATA PROTECTION ACT
    5.8 ECOSYSTEM
    5.9 TECHNOLOGY ANALYSIS AND TRENDS
           5.9.1 SMART WEARABLES
           5.9.2 IOT AND SMART OBJECTS
           5.9.3 MCOMMERCE
           5.9.4 MOTION AND LOCATION SENSING
           5.9.5 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.9.6 CHATBOTS
           5.9.7 AUGMENT REALITY AND VIRTUAL REALITY
           5.9.8 BEACON TECHNOLOGY
           5.9.9 WIRELESS 5G NETWORK
           5.9.10 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
           5.9.11 ENTERPRISE APPS
           5.9.12 EDGE COMPUTING
    5.10 PRICING ANALYSIS

6 MOBILE APPS AND WEB ANALYTICS MARKET: COVID-19 IMPACT (Page No. - 83)
    FIGURE 27 MARKET TO DECLINE DURING 2020- 2021

7 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT (Page No. - 85)
    7.1 INTRODUCTION
           FIGURE 28 SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
           TABLE 11 MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 12 MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
    7.2 SOLUTIONS
           7.2.1 SOLUTIONS: COVID-19 IMPACT
           7.2.2 SOLUTIONS: MARKET DRIVERS
                    TABLE 13 SOLUTIONS: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 14 SOLUTIONS: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                    FIGURE 29 DATA ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 15 SOLUTIONS: MARKET SIZE, BY TYPE,  2016–2019 (USD MILLION)
                    TABLE 16 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE,  2019–2025 (USD MILLION)
           7.2.3 DATA ANALYTICS
           7.2.4 DATA DISCOVERY
           7.2.5 DATA VISUALIZATION
           7.2.6 DATA MANAGEMENT
    7.3 SERVICES
           7.3.1 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
                    FIGURE 30 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR  DURING THE FORECAST PERIOD
                    TABLE 17 SERVICES: MARKET SIZE, BY TYPE,  2016–2019 (USD MILLION)
                    TABLE 18 SERVICES: MARKET SIZE, BY TYPE,  2019–2025 (USD MILLION)
                    TABLE 19 SERVICES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 20 SERVICES: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
           7.3.2 MANAGED SERVICES
           7.3.3 PROFESSIONAL SERVICES
                    7.3.3.1 Consulting
                    7.3.3.2 Support and maintenance
                    7.3.3.3 Deployment and integration

8 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION (Page No. - 95)
    8.1 INTRODUCTION
           8.1.1 APPLICATIONS: COVID-19 IMPACT
           8.1.2 APPLICATIONS: MARKET DRIVERS
                    FIGURE 31 MARKETING AUTOMATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 21 MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 22 MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
    8.2 MOBILE ADVERTISING AND MARKETING ANALYTICS
    8.3 SEARCH ENGINE TRACKING AND RANKING
    8.4 HEAT MAP ANALYTICS
    8.5 MARKETING AUTOMATION
    8.6 CONTENT MARKETING
    8.7 SOCIAL MEDIA MANAGEMENT
    8.8 EMAIL MARKETING
    8.9 IN-APP AND WEB BEHAVIORAL ANALYSIS
    8.10 APPLICATION PERFORMANCE AND ADVERTISING OPTIMIZATION
    8.11 OTHERS

9 MOBILE APPS AND WEB ANALYTICS MARKET,  BY DEPLOYMENT MODE (Page No. - 103)
    9.1 INTRODUCTION
           9.1.1 DEPLOYMENT MODE: COVID-19 IMPACT
           9.1.2 DEPLOYMENT MODE: MARKET DRIVERS
                    FIGURE 32 CLOUD SEGMENT TO WITNESS A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 23 MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 24 MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
    9.2 ON-PREMISES
           TABLE 25 ON-PREMISES: MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
           TABLE 26 ON-PREMISES: NALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    9.3 CLOUD
           TABLE 27 CLOUD: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
           TABLE 28 CLOUD: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)

10 MOBILE APPS AND WEB ANALYTICS MARKET,  BY ORGANIZATION SIZE (Page No. - 108)
     10.1 INTRODUCTION
             10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT
             10.1.2 ORGANIZATION SIZE: MARKET DRIVERS
                       FIGURE 33 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                       TABLE 29 MARKET SIZE, BY ORGANIZATION SIZE,  2016–2019 (USD MILLION)
                       TABLE 30 MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
     10.2 SMALL AND MEDIUM-SIZED ENTERPRISES
     10.3 LARGE ENTERPRISES

11 MOBILE APPS AND WEB ANALYTICS MARKET,  BY INDUSTRY VERTICAL (Page No. - 112)
     11.1 INTRODUCTION
     11.2 MOBILE APPS AND WEB ANALYTICS: ENTERPRISE USE CASES
             11.2.1 INDUSTRY VERTICALS: COVID-19 IMPACT
             11.2.2 INDUSTRY VERTICALS: MARKET DRIVERS
                       FIGURE 34 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 31 MARKET SIZE, BY INDUSTRY VERTICAL,  2016–2019 (USD MILLION)
                       TABLE 32 MARKET SIZE, BY INDUSTRY VERTICAL,  2019–2025 (USD MILLION)
     11.3 BANKING, FINANCIAL SERVICES, AND INSURANCE
               TABLE 33 BANKING, FINANCIAL SERVICES, AND INSURANCE: USE CASES
     11.4 HEALTHCARE AND LIFE SCIENCES
               TABLE 34 HEALTHCARE AND LIFE SCIENCES: USE CASES
     11.5 RETAIL AND ECOMMERCE
               TABLE 35 RETAIL AND ECOMMERCE: USE CASES
     11.6 TRAVEL AND HOSPITALITY
               TABLE 36 TRAVEL AND HOSPITALITY: USE CASES
     11.7 GOVERNMENT
               TABLE 37 GOVERNMENT: USE CASES
     11.8 MEDIA AND ADVERTISEMENT
               TABLE 38 MEDIA AND ADVERTISEMENT: USE CASES
     11.9 TELECOM AND INFORMATION TECHNOLOGY
               TABLE 39 TELECOM AND INFORMATION TECHNOLOGY: USE CASES
     11.10 TRANSPORTATION AND LOGISTICS
               TABLE 40 TRANSPORTATION AND LOGISTICS: USE CASES
     11.11 OTHERS
               TABLE 41 OTHER INDUSTRY VERTICALS: USE CASES

12 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION (Page No. - 126)
     12.1 INTRODUCTION
             12.1.1 REGIONS: COVID-19 IMPACT
                       FIGURE 35 ASIA PACIFIC TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       FIGURE 36 INDIA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 42 MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 43 MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     12.2 NORTH AMERICA
             12.2.1 NORTH AMERICA: COVID-19 IMPACT
             12.2.2 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
             12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS
                       FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 44 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 45 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                       TABLE 46 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                       TABLE 47 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
                       TABLE 48 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2016–2019 (USD MILLION)
                       TABLE 49 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                       TABLE 50 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 51 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                       TABLE 52 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 53 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                       TABLE 54 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 55 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                       TABLE 56 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 57 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)
                       TABLE 58 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                       TABLE 59 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.2.4 UNITED STATES
             12.2.5 CANADA
     12.3 EUROPE
             12.3.1 EUROPE: COVID-19 IMPACT
             12.3.2 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
             12.3.3 EUROPE: TARIFFS AND REGULATIONS
                       TABLE 60 EUROPE: MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                       TABLE 61 EUROPE: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                       TABLE 62 EUROPE: MARKET SIZE, BY SOLUTION,  2016–2019 (USD MILLION)
                       TABLE 63 EUROPE: MARKET SIZE, BY SOLUTION,  2019–2025 (USD MILLION)
                       TABLE 64 EUROPE: MARKET SIZE, BY SERVICE,  2016–2019 (USD MILLION)
                       TABLE 65 EUROPE: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                       TABLE 66 EUROPE: MARKET SIZE, BY APPLICATION,  2016–2019 (USD MILLION)
                       TABLE 67 EUROPE: MARKET SIZE, BY APPLICATION,  2019–2025 (USD MILLION)
                       TABLE 68 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 69 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                       TABLE 70 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 71 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                       TABLE 72 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 73 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)
                       TABLE 74 EUROPE: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                       TABLE 75 EUROPE: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             12.3.4 UNITED KINGDOM
             12.3.5 FRANCE
             12.3.6 GERMANY
             12.3.7 REST OF EUROPE
     12.4 ASIA PACIFIC
             12.4.1 ASIA PACIFIC: COVID-19 IMPACT
             12.4.2 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
             12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS
                       FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 76 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                       TABLE 77 ASIA PACIFIC: MARKET SIZE,  BY COMPONENT,  2019–2025 (USD MILLION)
                       TABLE 78 ASIA PACIFIC: MARKET SIZE, BY SOLUTION,  2016–2019 (USD MILLION)
                       TABLE 79 ASIA PACIFIC: MARKET SIZE, BY SOLUTION,  2019–2025 (USD MILLION)
                       TABLE 80 ASIA PACIFIC: MARKET SIZE,  BY SERVICE,  2016–2019 (USD MILLION)
                       TABLE 81 ASIA PACIFIC: MARKET SIZE,  BY SERVICE,  2019–2025 (USD MILLION)
                       TABLE 82 ASIA PACIFIC: MARKET SIZE,  BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 83 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                       TABLE 84 ASIA PACIFIC: MARKET SIZE,  BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 85 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                       TABLE 86 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 87 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                       TABLE 88 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 89 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)
                       TABLE 90 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                       TABLE 91 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             12.4.4 CHINA
             12.4.5 INDIA
             12.4.6 JAPAN
             12.4.7 REST OF ASIA PACIFIC
     12.5 MIDDLE EAST AND AFRICA
             12.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             12.5.2 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
             12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS
                       TABLE 92 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 93 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COMPONENT, 2019–2025 (USD MILLION)
                       TABLE 94 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY SOLUTION, 2016–2019 (USD MILLION)
                       TABLE 95 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY SOLUTION, 2019–2025 (USD MILLION)
                       TABLE 96 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY SERVICE, 2016–2019 (USD MILLION)
                       TABLE 97 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY SERVICE, 2019–2025 (USD MILLION)
                       TABLE 98 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 99 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY APPLICATION, 2019–2025 (USD MILLION)
                       TABLE 100 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 101 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                       TABLE 102 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 103 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                       TABLE 104 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 105 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)
                       TABLE 106 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COUNTRY, 2016–2019 (USD MILLION)
                       TABLE 107 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COUNTRY, 2019–2025 (USD MILLION)
             12.5.4 MIDDLE EAST
             12.5.5 AFRICA
     12.6 LATIN AMERICA
             12.6.1 LATIN AMERICA: COVID-19 IMPACT
             12.6.2 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
             12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS
                       TABLE 108 LATIN AMERICA: MARKET SIZE,  BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 109 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                       TABLE 110 LATIN AMERICA: MARKET SIZE, BY SOLUTION,  2016–2019 (USD MILLION)
                       TABLE 111 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
                       TABLE 112 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2016–2019 (USD MILLION)
                       TABLE 113 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                       TABLE 114 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 115 LATIN AMERICA: MARKET SIZE,  BY APPLICATION, 2019–2025 (USD MILLION)
                       TABLE 116 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 117 LATIN AMERICA: MARKET SIZE,  BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                       TABLE 118 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 119 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                       TABLE 120 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 121 LATIN AMERICA: MARKET SIZE,  BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)
                       TABLE 122 LATIN AMERICA: MARKET SIZE,  BY COUNTRY,  2016–2019 (USD MILLION)
                       TABLE 123 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             12.6.4 BRAZIL
             12.6.5 MEXICO
             12.6.6 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE (Page No. - 176)
     13.1 OVERVIEW
     13.2 MARKET EVALUATION FRAMEWORK
               FIGURE 39 MARKET EVALUATION FRAMEWORK: PARTNERSHIPS AND EXPANSIONS BETWEEN 2019 AND 2020
     13.3 MARKET SHARE, 2020
               FIGURE 40 MICROSOFT LED MOBILE APPS AND WEB ANALYTICS MARKET IN 2019
     13.4 HISTORICAL REVENUE ANALYSIS OF KEY MARKET PLAYERS
               FIGURE 41 REVENUE ANALYSIS OF KEY MARKET PLAYERS
     13.5 KEY MARKET DEVELOPMENTS
             13.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
                       TABLE 124 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2019–2020
             13.5.2 BUSINESS EXPANSIONS
                       TABLE 125 BUSINESS EXPANSIONS, 2020
             13.5.3 MERGERS AND ACQUISITIONS
             13.5.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS

14 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 182)
     14.1 INTRODUCTION
     14.2 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY
             14.2.1 RANKING OF KEY PLAYERS IN MOBILE APPS AND WEB ANALYTICS MARKET, 2020
                       FIGURE 42 RANKING OF KEY PLAYERS, 2020
     14.3 COMPANY EVALUATION MATRIX, 2020
             14.3.1 STAR
             14.3.2 EMERGING LEADERS
             14.3.3 PERVASIVE
                       FIGURE 43 MOBILE APPS AND WEB ANALYTICS MARKET (GLOBAL),  COMPANY EVALUATION MATRIX, 2020
     14.4 MICROSOFT
               FIGURE 44 MICROSOFT: COMPANY SNAPSHOT
               FIGURE 45 MICROSOFT: SWOT ANALYSIS
     14.5 GOOGLE
               FIGURE 46 GOOGLE: COMPANY SNAPSHOT
               FIGURE 47 GOOGLE: SWOT ANALYSIS
     14.6 ORACLE
               FIGURE 48 ORACLE: COMPANY SNAPSHOT
               FIGURE 49 ORACLE: SWOT ANALYSIS
     14.7 SAP
               FIGURE 50 SAP: COMPANY SNAPSHOT
               FIGURE 51 SAP: SWOT ANALYSIS
     14.8 AWS
               FIGURE 52 AWS: COMPANY SNAPSHOT
               FIGURE 53 AWS: SWOT ANALYSIS
     14.9 IBM
               FIGURE 54 IBM: COMPANY SNAPSHOT
     14.10 TERADATA
               FIGURE 55 TERADATA: COMPANY SNAPSHOT
     14.11 ADOBE
                       FIGURE 56 ADOBE: COMPANY SNAPSHOT
     14.12 SAS INSTITUTE
                       FIGURE 57 SAS INSTITUTE: COMPANY SNAPSHOT
     14.13 MICRO FOCUS
                       FIGURE 58 MICRO FOCUS: COMPANY SNAPSHOT
     14.14 TIBCO SOFTWARE
     14.15 SALESFORCE
                       FIGURE 59 SALESFORCE: COMPANY SNAPSHOT
                       FIGURE 60 SALESFORCE: SWOT ANALYSIS
     14.16 SPLUNK
                       FIGURE 61 SPLUNK: COMPANY SNAPSHOT
     14.17 MICROSTRATEGY
                       FIGURE 62 MICROSTRATEGY: COMPANY SNAPSHOT
     14.18 AT INTERNET
     14.19 WEBTRENDS
     14.20 COMSCORE
               FIGURE 63 COMSCORE: COMPANY SNAPSHOT
     14.21 MIXPANEL
     14.22 UPLAND LOCALYTICS
     14.23 AMPLITUDE ANALYTICS
     14.24 QLIK
     14.25 FLURRY
     14.26 COOLADATA
     14.27 COUNTLY
     14.28 MOBILEBRIDGE
     14.29 APPSFLYER
     14.30 UXCAM
     14.31 RIGHT-TO-WIN

15 ADJACENT MARKETS (Page No. - 261)
     15.1 PREDICTIVE ANALYTICS MARKET
             15.1.1 INTRODUCTION
                       TABLE 128 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE,  2015-2022 (USD MILLION, Y-O-Y %)
                       TABLE 129 PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 130 PREDICTIVE ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
                       TABLE 131 PREDICTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
                       TABLE 132 PREDICTIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION)
                       TABLE 133 PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2022 (USD MILLION)
                       TABLE 134 PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2015–2022 (USD MILLION)
                       TABLE 135 PREDICTIVE ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION)
     15.2 BIG DATA MARKET
             15.2.1 INTRODUCTION
                       FIGURE 64 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 136 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 137 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 138 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 139 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                       TABLE 140 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 141 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,  2018–2025 (USD MILLION)
                       TABLE 142 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 143 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 144 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 145 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                       TABLE 146 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 147 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                       TABLE 148 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 149 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 150 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 151 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 152 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,  2018–2025 (USD MILLION)
                       TABLE 153 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 155 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                       TABLE 156 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 157 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 158 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 159 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 160 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                       TABLE 161 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 162 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                       TABLE 163 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                       TABLE 164 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,  2018–2025 (USD MILLION)
                       TABLE 165 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                       TABLE 166 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 167 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                       TABLE 168 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 169 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                       TABLE 170 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 171 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)

16 APPENDIX (Page No. - 282)
     16.1 INDUSTRY EXPERTS
     16.2 DISCUSSION GUIDE
     16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     16.4 AVAILABLE CUSTOMIZATIONS
     16.5 RELATED REPORTS
     16.6 AUTHOR DETAILS

The study involved four major activities in estimating the current market size of the mobile apps and web analytics market. Extensive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the mobile apps and web analytics market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg BusinessWeek, Dun Bradstreet, and Factiva, have been referred to for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases.

Primary Research

Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief X Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from mobile apps and web analytics solution vendors, system integrators, service providers, industry associations, and consultants; and key opinion leaders. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

Mobile Apps and Web Analytics Market Size, and Share

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the mobile apps and web analytics market.

  • In this approach, the overall mobile apps and web analytics market size for each organization size have been considered at a country and regional level.
  • Extensive secondary and primary research has been carried out to understand the global market scenario for various mobile apps and web analytics platform type used in the key verticals.
  • Several primary interviews have been conducted with key opinion leaders related to mobile apps and web analytics providers, including key OEMs and Tier I suppliers
  • Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.

Global mobile apps and web analytics Market Size: Bottom-Up Approach

Mobile Apps and Web Analytics Market Size, and Share

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, segment, and project the global market size of the mobile apps and web analytics market
  • To understand the structure of the mobile apps and web analytics market by identifying its various subsegments
  • To provide detailed information about the key factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market
  • To analyze micromarkets concerning individual growth trends, prospects, and contributions to the overall market
  • To analyze the market by component, solutions, applications, organization size, deployment mode, industry vertical, and region
  • To project the size of the market and its submarkets, in terms of value, for North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America
  • To profile key players and comprehensively analyze their core competencies
  • To understand the competitive landscape and identify significant growth strategies adopted by players across key regions
  • To analyze competitive developments, such as expansions and funding, new product launches, mergers and acquisitions, strategic partnerships, and agreements, in the market
  • To analyze the impact of COVID-19 pandemic on mobile apps and web analytics market

Available customizations

MarketsandMarkets offers the following customizations for this market report:

  • Additional country-level analysis of mobile apps and web analytics market
  • Profiling of additional market players (total up to 15)
  • Country-level analysis of main 3 segments such as component, solutions, applications, organization size, deployment mode, industry vertical
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Report Code
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Published ON
Aug, 2020
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