HOME Top Market Reports Automotive Embedded System Market by vehicle, electric vehicle, type, component (Sensors, MCU, Transceivers, and Memory Devices), application (Infotainment & Telematics, Body Electronics, and Safety & Security) and Region - Global forecast to 2022

Automotive Embedded System Market by vehicle, electric vehicle, type, component (Sensors, MCU, Transceivers, and Memory Devices), application (Infotainment & Telematics, Body Electronics, and Safety & Security) and Region - Global forecast to 2022

By: marketsandmarkets.com
Publishing Date: August 2017
Report Code: AT 5464

 

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The automotive embedded system market, in terms of value, is projected to grow at a CAGR of 6.87% from 2017 to 2022. The market was valued at USD 26.33 Billion in 2016. In this study, 2016 has been considered the base year and 2017 to 2022 the forecast period, for estimating the size of the automotive embedded system market. The report analyzes and forecasts the market size, in terms of volume (million units) and value (USD billion), for the automotive embedded system market. The report segments the automotive embedded system market and forecasts its size, by volume and value, on the basis of region, component type, application type, electric vehicle type, vehicle type and by type. The report also provides a detailed analysis of various forces acting in the market (drivers, restraints, opportunities, and challenges). It strategically profiles the key players and comprehensively analyzes their market shares and core competencies. It also tracks and analyzes competitive developments such as joint ventures, mergers & acquisitions, new product launches, expansions, and other activities carried out by key industry participants.

The research methodology used in the report involves various secondary sources such as China Association of Automobile Manufacturers (CAAM), European Automobile Manufacturers Association (EAMA), Environmental Protection Agency (EPA), Society of Indian Automobile Manufacturers (SIAM), Japan Automobile Manufacturers Association (JAMA), Canadian Automobile Association (CAA), and Korea Automobile Manufacturers Association (KAMA). Experts from related industries and suppliers have been interviewed to understand the future trends in the automotive embedded system market. The bottom-up approach has been used to estimate and validate the size of the global market. The market size, by volume, is derived by identifying the region-wise production volumes and analyzing the demand trends. The market size, by value, is derived by multiplying the average selling price of automotive embedded system by the number of embedded systems installed in the automobiles of that region.

The figure given below illustrates the break-up of the profile of industry experts who participated in primary discussions.

Automotive Embedded System Market

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the automotive embedded system market consists of manufacturers such as Robert Bosch (Germany), Continental AG (Germany), Panasonic (Japan), Texas Instruments (U.S.), Mitsubishi Electric (Japan), and DENSO (Japan), and research institutes such as the Japan Automobile Manufacturers Association (JAMA), European Automobile Manufacturers Association (EAMA), Canadian Automobile Association (CAA), and Korea Automobile Manufacturers Association (KAMA).

Target Audience

  • Distributors and suppliers of automotive embedded systems
  • Manufacturers of automotive embedded systems
  • Semiconductor manufacturers
  • Embedded software developers
  • Vehicle manufacturers
  • Electric vehicle manufacturers
  • Raw material suppliers
  • Industry associations and experts
  • Tier 1, Tier 2, and Tier 3 suppliers
  • Automobile organizations/associations

Scope of the Report

  • By Type
    • Embedded Hardware
    • Embedded Software
  • By Vehicle Type
    • Passenger cars
    • Commercial vehicles
  • By Application Type
    • Infotainment & Telematics
    • Body Electronics
    • Safety & Security
    • Powertrain & Chassis Control
  • By Electric Vehicle type
    • Battery Electric Vehicle (BEV)
    • Plug-In Hybrid Electric Vehicle (PHEV)
    • Hybrid Electric Vehicle (HEV)
  • By Components
    • Sensors
    • Microcontrollers (MCU)
    • Transceivers
    • Memory Devices
  • By Region
    • Asia-Pacific
    • Europe
    • North America
    • Rest of the World

Available Customizations

MarketsandMarkets offers the following customizations for this market report:

  • Detailed analysis and profiling of additional countries (up to 3)
  • Detailed analysis and profiling of additional market players (up to 3)
  • Detailed analysis of component types by country wise.

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency Exchange Rates
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Primary Participants
    2.4 Factor Analysis
           2.4.1 Introduction
           2.4.2 Demand-Side Analysis
                    2.4.2.1 Growing Demand for Battery Electric Vehicles
                    2.4.2.2 Growth in Luxury Vehicle Sales
           2.4.3 Supply-Side Analysis
                    2.4.3.1 Technological Advancements in the Automotive Industry
                    2.4.3.2 Stringent Emission and Fuel Economy Standards
    2.5 Market Size Estimation
    2.6 Data Triangulation
    2.7 Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the Automotive Embedded System Market
    4.2 Automotive Embedded System Market, By Region, 2017 & 2022
    4.3 Automotive Embedded System Market, By Application, 2017 & 2022
    4.4 Automotive Embedded System Market, By Component Market, 2017 & 2022
    4.5 Automotive Embedded System Market, By Vehicle Type, 2017 & 2022
    4.6 Automotive Embedded System Market, By Type, 2017 & 2022
    4.7 Automotive Embedded System Market, By Electric Vehicle Type, 2017 & 2022

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Demand for Electric Vehicles
                    5.3.1.2 Increasing Demand for Advanced Safety, Comfort, and Convenience Systems
                    5.3.1.3 Rising Trend of Vehicle Electrification
           5.3.2 Restraints
                    5.3.2.1 High Power Consumption
                    5.3.2.2 Short Life Span of Electronics Systems
           5.3.3 Opportunities
                    5.3.3.1 Advent of Autonomous Vehicles
                    5.3.3.2 Increasing Awareness About Vehicle Security
           5.3.4 Challenges
                    5.3.4.1 Trade-Off Between Cost and Quality
                    5.3.4.2 Risk of Cyberattacks

6 Industry Trends (Page No. - 48)
    6.1 Introduction
    6.2 Role of Regulatory Authorities in Future Embedded Systems
    6.3 Role of Cybersecurity
    6.4 Cloud Computing for Automotive Embedded Systems
    6.5 Embedded Mram

7 Automotive Embedded System Market, By Type (Page No. - 51)
    7.1 Introduction
    7.2 Embedded Hardware
    7.3 Embedded Software

8 Automotive Embedded System Market, By Component (Page No. - 55)
    8.1 Introduction
    8.2 Sensors
           8.2.1 Temperature Sensors
           8.2.2 Pressure Sensors
           8.2.3 Image Sensors
           8.2.4 Radar Sensors
           8.2.5 Lidar Sensors
    8.3 Microcontrollers (MCU)
    8.4 Transceivers
    8.5 Memory Devices

9 Automotive Embedded System Market, By Vehicle Type (Page No. - 64)
    9.1 Introduction
    9.2 Passenger Cars
    9.3 Commercial Vehicles

10 Automotive Embedded System Market, By Electric Vehicle (Page No. - 69)
     10.1 Introduction
     10.2 Battery Electric Vehicle (BEV)
     10.3 Hybrid Electric Vehicle (HEV)
     10.4 Plug-In Hybrid Electric Vehicle (PHEV)

11 Automotive Embedded System Market, By Application (Page No. - 75)
     11.1 Introduction
     11.2 Infotainment & Telematics
     11.3 Body Electronics
     11.4 Powertrain & Chassis Control
             11.4.1 Automatic Transmission
             11.4.2 Electric Power Steering
             11.4.3 Active Suspension
     11.5 Safety & Security
             11.5.1 ADAS
             11.5.2 Electronic Brake System
                        11.5.2.1 Antilock Brake System (ABS)
                        11.5.2.2 Electronic Stability Control (ESC)
                        11.5.2.3 Traction Control System (TCS)
             11.5.3 Airbags

12 Automotive Embedded System Market, By Region (Page No. - 86)
     12.1 Introduction
     12.2 Asia-Pacific
             12.2.1 China
             12.2.2 India
             12.2.3 Japan
             12.2.4 South Korea
     12.3 Europe
             12.3.1 France
             12.3.2 Germany
             12.3.3 Italy
             12.3.4 Spain
             12.3.5 U.K.
     12.4 North America
             12.4.1 Canada
             12.4.2 Mexico
             12.4.3 U.S.
     12.5 Rest of the World (RoW)
             12.5.1 Brazil
             12.5.2 Russia

13 Competitive Landscape (Page No. - 112)
     13.1 Introduction
     13.2 Competitive Leadership Mapping
             13.2.1 Visionary Leaders
             13.2.2 Innovators
             13.2.3 Dynamic Differentiators
             13.2.4 Emerging Companies
     13.3 Competitive Benchmarking
             13.3.1 Strength of Product Portfolio (For 25 Players)
             13.3.2 Business Strategy Excellence (For 25 Players)
     13.4 Market Ranking Analysis: Automotive Embedded System Market

Top Companies Analyzed for This Study are — Verizon, Robert Bosch, Panasonic, Toshiba, Intel, Continental AG, Denso, Mitsubishi Electric, Magna International, Valeo, Delphi Automotive, Texas Instruments, Hella KGaA Hueck & Co., Infineon Technologies, Harman International, NXP Semiconductors, Nvidia, Renesas Electronics, on Semiconductor, Analog Devices, Inc., Visteon, Rohm Semiconductor, Johnson Electric, Microchip Technology Inc., Sierra Wireless

14 Company Profiles (Page No. - 117)
(Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)
     14.1 Robert Bosch
     14.2 Panasonic
     14.3 Toshiba
     14.4 Continental AG
     14.5 Denso
     14.6 Mitsubishi Electric
     14.7 Delphi Automotive
     14.8 Texas Instruments
     14.9 Infineon Technologies
     14.10 Harman International
     14.11 NXP Semiconductors
     14.12 Johnson Electric

*Details on Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 154)
     15.1 Key Insights of Industry Experts
     15.2 Discussion Guide
     15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.4 Available Customizations
             15.4.1 Detailed Analysis and Profiling of Additional Regions (Up to 3)
             15.4.2 Company Information
             15.4.3 Profiling of Additional Market Players (Up to 3)
     15.5 Related Reports
     15.6 Author Details


List of Tables (81 Tables)

Table 1 Automotive Embedded System Market Size, By Type, 2015–2022 (USD Billion)
Table 2 Asia-Pacific Automotive Embedded System Market Size, By Type, 2015–2022 (USD Billion)
Table 3 Europe Automotive Embedded System Market Size, By Type, 2015–2022 (USD Billion)
Table 4 North America Automotive Embedded System Market Size, By Type, 2015–2022 (USD Billion)
Table 5 RoW Automotive Embedded System Market Size, By Type, 2015–2022 (USD Billion)
Table 6 Automotive Embedded System Market Size, By Component, 2015–2022 (Million Units)
Table 7 Automotive Embedded System Market Size, By Component, 2015–2022 (USD Billion)
Table 8 Automotive Embedded System Sensors Market Size, By Application, 2015–2022 (Million Units)
Table 9 Automotive Embedded System Sensors Market Size, By Application, 2015–2022 (USD Billion)
Table 10 Automotive Embedded System MCU Market Size, By Application, 2015–2022 (Million Units)
Table 11 Automotive Embedded System MCU Market Size, By Application, 2015–2022 (USD Billion)
Table 12 Automotive Embedded System Transceivers Market Size, By Application, 2015–2022 (Million Units)
Table 13 Automotive Embedded System Transceivers Market Size, By Application, 2015–2022 (USD Billion)
Table 14 Automotive Embedded System Memory Devices Market Size, By Application, 2015–2022 (Million Units)
Table 15 Automotive Embedded System Memory Devices Market Size, By Application, 2015–2022 (USD Billion)
Table 16 Automotive Embedded System Market, By Vehicle Type, 2015–2022 (Million Units)
Table 17 Automotive Embedded System Market, By Vehicle Type, 2015–2022 (USD Billion)
Table 18 Passenger Cars Automotive Embedded System Market, By Region, 2015–2022 (Million Units)
Table 19 Passenger Cars Automotive Embedded System Market, By Region, 2015–2022 (USD Billion)
Table 20 Commercial Vehicles Automotive Embedded System Market, By Region, 2015–2022 (Million Units)
Table 21 Commercial Vehicles Automotive Embedded System Market, By Region, 2015–2022 (USD Billion)
Table 22 Electric Vehicle Automotive Embedded System Market Size, By Type, 2015–2022 (Million Units)
Table 23 Electric Vehicle Automotive Embedded System Market Size, By Type, 2015–2022 (USD Million)
Table 24 BEV Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 25 BEV Automotive Embedded System Market Size, By Application, 2015–2022 (USD Million)
Table 26 HEV Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 27 HEV Automotive Embedded System Market Size, By Application, 2015–2022 (USD Million)
Table 28 PHEV Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 29 PHEV Automotive Embedded System Market Size, By Application, 2015–2022 (USD Million)
Table 30 Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 31 Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 32 Infotainment & Telematics Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 33 Infotainment & Telematics Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 34 Body Electronics Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 35 Body Electronics Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 36 Powertrain & Chassis Control Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 37 Powertrain & Chassis Control Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 38 Safety & Security Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 39 Safety & Security Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 40 ADAS Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 41 ADAS Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 42 Electronic Brake System Automotive Embedded System Market Size, By Application, 2015–2022 (Million Units)
Table 43 Electronic Brake System Automotive Embedded System Market Size, By Application, 2015–2022 (USD Billion)
Table 44 Automotive Embedded System Market Size, By Region, 2015–2022 (Million Units)
Table 45 Automotive Embedded System Market Size, By Region, 2015–2022 (USD Billion)
Table 46 Asia-Pacific: Automotive Embedded System Market Size, By Country, 2015–2022 (Million Units)
Table 47 Asia-Pacific: Automotive Embedded System Market Size, By Country, 2015–2022 (USD Billion)
Table 48 China: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 49 China: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 50 India: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 51 India: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 52 Japan: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 53 Japan: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 54 South Korea: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 55 South Korea: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 56 Europe: Automotive Embedded System Market, By Country, 2015–2022 (Million Units)
Table 57 Europe: Automotive Embedded System Market, By Country, 2015–2022 (USD Billion)
Table 58 France: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 59 France: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 60 Germany: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 61 Germany: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 62 Italy: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 63 Italy: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 64 Spain: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 65 Spain: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 66 U.K.: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 67 U.K.: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 68 North America: Automotive Embedded System Market, By Country, 2015–2022 (Million Units)
Table 69 North America: Automotive Embedded System Market, By Country, 2015–2022 (USD Billion)
Table 70 Canada: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 71 Canada: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 72 Mexico: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 73 Mexico: Automotive Embedded System Market, By Application, 2015–2022 (USD Million)
Table 74 U.S.: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 75 U.S.: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 76 RoW: Automotive Embedded System Market, By Country, 2015–2022 (Million Units)
Table 77 RoW: Automotive Embedded System Market, By Country, 2015–2022 (USD Billion)
Table 78 Brazil: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 79 Brazil: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)
Table 80 Russia: Automotive Embedded System Market, By Application, 2015–2022 (Million Units)
Table 81 Russia: Automotive Embedded System Market, By Application, 2015–2022 (USD Billion)


List of Figures (52 Figures)

Figure 1 Automotive Embedded System Market Segmentation
Figure 2 Research Design
Figure 3 Research Design Model
Figure 4 Breakdown of Primary Interviews
Figure 5 BEV Sales Data (2016 vs 2017)
Figure 6 Luxury Vehicle Sales Data (2015 vs 2016)
Figure 7 Market Size Estimation Methodology: Bottom–Up Approach
Figure 8 Key Countries in the Automotive Embedded System Market: China is Expected to Be the Fastest-Growing Market During the Forecast Period
Figure 9 Automotive Embedded System Market (2017 & 2022), By Component: Sensors is Estimated to Be the Largest Segment in Terms of Value
Figure 10 Automotive Embedded System Market (2017 & 2022), By Region: Asia-Pacific is Projected to Witness the Highest Growth
Figure 11 Automotive Embedded System Market (2017 & 2022), By Application: Safety & Security Segment to Lead the Market in Terms of Value
Figure 12 Automotive Embedded System Market (2017 & 2022), By Vehicle Type: Passenger Cars Segment to Lead the Market in Terms of Value
Figure 13 Automotive Embedded System Market (2017 & 2022), By Type: Embedded Hardware to Lead the Market in Terms of Value
Figure 14 Automotive Embedded System Market (2017 & 2022), By Electric Vehicle Segment: Hybrid Electric Vehicle Segment to Lead the Market in Terms of Value
Figure 15 Growing Opportunities in Global Automotive Embedded System Market, 2017–2022
Figure 16 Asia-Pacific is Estimated to Witness the Highest Growth in Terms of Value
Figure 17 Safety & Security Segment Expected to Be the Largest Segment of the Market in Terms of Value, 2017 & 2022
Figure 18 Sensors is Estimated to Be the Largest Segment in By Component Segment in Terms of Value, 2017 & 2022
Figure 19 Passenger Cars to Be the Largest Segment of the Market in Terms of Value, 2017 & 2022
Figure 20 Embedded Hardware Expected to Be the Largest Segment of the Market in Terms of Value, 2017 & 2022
Figure 21 Hybrid Electric Vehicle Projected to Be the Largest Segment of the Market in Terms of Value, 2017 & 2022
Figure 22 Automotive Embedded System Market, Market Segmentation
Figure 23 Automotive Embedded System Market, By Type
Figure 24 Automotive Embedded System Market, By Component
Figure 25 Automotive Embedded System, By Vehicle Type
Figure 26 Automotive Embedded System Market, By Electric Vehicle
Figure 27 Automotive Embedded System Market, By Application
Figure 28 Automotive Embedded System Market, By Region
Figure 29 Automotive Embedded System Market Dynamics
Figure 30 Automotive Embedded System Market, By Type, 2017 vs 2022 (USD Billion)
Figure 31 Automotive Embedded System Market, By Component, 2017 vs 2022 (USD Billion)
Figure 32 Automotive Embedded System Market, By Vehicle Type, 2017 vs 2022 (USD Billion)
Figure 33 Automotive Embedded System Market, By Electric Vehicle, 2017 vs 2022 (USD Million)
Figure 34 Automotive Embedded System Market, By Application, 2017 vs 2022 (USD Billion)
Figure 35 Automotive Embedded System: Regional Growth Rate, (2017–2022)
Figure 36 Asia Pacific: Automotive Embedded Market Snapshot.
Figure 37 Germany is Estimated to Be the Largest Market for Automotive Embedded Systems in Europe, 2017 vs 2022
Figure 38 North America: Market Snapshot
Figure 39 Competitive Leadership Mapping: Automotive Embedded System Market
Figure 40 Automotive Embedded System Market Ranking: 2016
Figure 41 Robert Bosch: Company Snapshot
Figure 42 Panasonic: Company Snapshot
Figure 43 Toshiba: Company Snapshot
Figure 44 Continental AG: Company Snapshot
Figure 45 Denso: Company Snapshot
Figure 46 Mitsubishi Electric: Company Snapshot
Figure 47 Delphi Automotive: Company Snapshot
Figure 48 Texas Instruments: Company Snapshot
Figure 49 Infineon Technologies: Company Snapshot
Figure 50 Harman International: Company Snapshot
Figure 51 NXP Semiconductors: Company Snapshot
Figure 52 Johnson Electric: Company Snapshot

The automotive embedded system market, in terms of value, is projected to grow at a CAGR of 6.87% from 2017 to 2022. The market is estimated to be USD 27.59 Billion in 2017 and is projected to reach USD 38.47 Billion by 2022. The growth of the automotive embedded system market is fueled by the growing trend of vehicle electrification and a rise in the number of electric vehicles across the globe.

The automotive embedded system market has been segmented by type, component type, application type, vehicle type, electric vehicle type, and region. The market has been segmented, by component type, into sensor, microcontroller (MCU), memory device, and transceiver. The sensor is estimated to be the largest segment of the automotive embedded system market, by component type. The growing demand for electric vehicles is expected to drive the automotive embedded system sensors market.

The automotive embedded system market has been segmented, by application, into infotainment & telematics, body electronics, safety & security, and powertrain and chassis control. The safety & security application is estimated to be the largest segment of the automotive embedded system market, by application. The increasing number of safety features and mandatory installation of features such as anti-lock braking systems (ABS) and airbags in a vehicle have driven the growth of this market. The infotainment & telematics segment is projected to grow at the highest CAGR during the forecast period.

The Asia-Pacific region is estimated to dominate the automotive embedded system market, by volume, in 2017. The rising consumer income levels, increased vehicle production in developing countries such as China, and increase in the number of electric vehicles in countries such as Japan have all added up to the growth of the automotive embedded system market in the Asia-Pacific region.

Automotive Embedded System Market

Modern vehicles have multiple embedded systems that are connected to each other as well as the internet. A cyberattack can endanger the safety of passengers. Therefore, the possibility of a cyberattack is a restraining factor for the growth of the automotive embedded system market.

Continental AG (Germany) is a global manufacturer of tires, automotive parts, and industrial products. The core business of the company has been segmented into the automotive group and rubber group. The automotive group consists of chassis & safety, powertrain, and interior divisions, and the rubber group comprises tires and ContiTech division. The company currently has 207,899 employees globally and the research & development of the company is carried out at 127 locations in 27 countries. The company has a presence in all major regions such as Europe, Asia-Pacific, North America, and Germany. This shows that the company is not focused on a single region to generate revenue but is trying to balance its revenue generation from all the major regions.

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