Global Baby Food Market

Global Baby Food Market (2009–2014)

Report Code: FB 1041 Jul, 2009, by

Global Baby Food Market (2009–2014)

The global baby food market is witnessing rapid growth due to the increasing number of working women, and the increasing parental concerns about nutrition. Professionally-made food designed to meet the nutrition requirements of babies also address the problems of paucity of time for preparing baby food at home, as well as non-lactation problems, which may lead to under-nutrition for the baby. Packed and bottled baby food is also considered as a supplement to mother’s feeding. The market is growing at a fast pace in developing economies such as China, Vietnam, and India; while the U.S. and Europe markets account for a major share in terms of total revenue generated.

The global market for baby food generated $25 billion in 2008 and is expected to grow at a double digit CAGR in the next few years. A detailed study and analysis of this market will not only define it comprehensively along with market statistics, but will also inform the respective stakeholders about the market drivers and trends. Major players in this market are targeting populous and emerging economies like China and India since the markets in U.S. and Europe have little growth opportunity because of low birth rates and static market conditions. This report analyses the global baby food market and its sub-segments to help stakeholders take strategic decisions based on the upcoming trends and opportunities that this report identifies in the baby food market.

Existing studies and third-party market reports do not provide a comprehensive understanding and classification of the recent developments in the baby food market, such as analysis considering the age group of babies and the nutrient value of baby food. This report breaks the market into smaller product segments which none of the other third-party reports have done so far.

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Scope of the Report

This report highlights the basic structure of the baby food market and its various sub-segments based on products, ingredients, and health benefits. These individual markets are further broken down into their respective sub-segments. The products segment for example covers the markets for bottled baby food, baby cereals, baby snacks, baby soups, and frozen baby food.

The report will size all the submarkets and will also give a detailed geographic split among the four major markets of U.S., Europe, Asia, and Rest of the World (ROW). We will provide market trends and forecasts supported by the drivers and inhibitors for each sub-segment. More than 100 market tables and 30 company profiles will provide a deeper insight into the market and the competitive landscape as well. The market tables will also be categorized as per geographic region, ingredients, health benefits, and products.

In addition to the market size, data trends, and forecasts, the report will also highlight key opportunity areas for the relevant stakeholders. We will analyze new product launches in the baby food market and submarkets and profile key market developments of the top 30 companies in this market and its sub-segments while drawing a competitive landscape.

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  5. 15 pages of high level analysis identifying opportunities, best practices, entry strategies, benchmarking strategies, market positioning, product positioning, and competitive positioning.

Key questions answered

  1. Which are the high-growth segments and how is the market segmented in terms of applications, products, services, ingredients, technologies, stakeholders?
  2. What are market estimates and forecasts; which markets are doing well and which are not?
  3. Where are the gaps and opportunities; what factors are driving market growth?
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  5. What is the competitive landscape; who are the main players in each segment; what are their strategic directives, operational strengths, key selling products, and product pipelines? Who is doing what?

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Baby Food Article

The target consumers of commercially-available baby food range from infants (babies aged 6 to 12 months) to toddlers (children up to three years old). Baby food is available in various flavors and in both solid and liquid form. Modern-day time constraints have reduced the use of homemade baby food in both developed as well as developing nations. While U.S. and Europe hold a major share of the global baby food market, emerging economies such as China, India, Brazil, Russia, and Romania also represent a high growth rate.

The baby food market is getting a big boost from the increasing awareness about the role it plays in meeting the nutritional needs of infants and toddlers. The major challenges for the baby food industry are low birth rates, static market conditions in developed countries, and milk intolerance in babies. However, opportunities for the baby food market is immense, as there is large untapped market in developing economies and as evolving food technology and new product developments are expected to attract more customers in future.

The global baby food market is expected to be worth US$37.6 billion by 2014, growing at an estimated CAGR of 5.0% from 2009 to 2014. Bottled baby food forms the largest market segment; and is expected to reach US$9.9 billion by 2014 at a CAGR of 4.9% for the same period. The segment with the highest growth potential is expected to be frozen baby food followed by bottled baby food products and baby cereals. Nestlι SA is the market leader in the global baby food products market. The other key market players are H.J. Heinz, Bristol-Myers Squibb, DANONE and Hero.

The major segments in the baby food product market are baby cereals, bottled baby foods, frozen baby foods, baby snacks and soups. Companies are focusing mainly on developing easily digestible and competitively priced fortified baby food. Evolving food technologies are enabling the market players to offer quality products with enhanced benefits like optimum nutrients content for babies. The growth in the baby food market is primarily due to the increasing demand from the Asian countries.

Baby Food Market

Source: MarketsandMarkets

The accompanying table indicates the estimated market size of baby food products in 2009. The market for bottled baby foods is expected to enjoy the maximum market share followed by the baby cereals. The patent analysis of baby food products indicates that maximum number of patents has been registered for bottled baby food, which accounts for 70% of the total number of patents registered. Baby cereals is second with 16%, followed by baby snacks with 12% of the total patents registered. Geography-wise, the U.S. accounts for 58% of the total patents registered in baby food products followed by Europe with 30%.

  1.1 Key take-aways
  1.2 Report description
  1.3 Markets covered
  1.4 Stakeholders


  3.1 Evolution of the baby food market
  3.2 Trends in the baby food product and ingredient markets
  3.3 Lactose intolerance: population analysis
  3.4 Driving factor analysis for baby food market
      3.4.1 Supply-side drivers
      3.4.2 Demand-side drivers
      3.4.3 Restraints
      3.4.4 Opportunities
  3.5 Market Definitions
  3.6 Consumption pattern of baby food by age group
  3.7 Decision influencers for baby food products
  3.8 Comparative analysis – baby food market size vs CAGR (2009-2014)
  3.9 Age-wise baby food market analysis
      3.9.1 Drivers Changing socio-economic trends and increasing consumer awareness Innovative products and packaging
      3.9.2 Inhibitors Static market conditions and variation in costs of raw material Food safety issues
      3.9.3 Opportunities Large untapped market in developing countries Organic baby food attracting consumer attention Enriched baby food products gaining popularity

  4.1 Bottled baby food market
      4.1.1 Drivers Bottled baby food caters to babies of all age groups
      4.1.2 Inhibitors Shorter life span and safety concerns
      4.1.3 Opportunities Largest potential customer base
      4.1.4 Baby juice market
      4.1.5 Drivers Easy to consume: available in many varieties
      4.1.6 Inhibitors Low shelf-life
      4.1.7 Opportunities Enriched and enhanced juices Key players Baby fruit juice Baby vegetable juices Mixed juices
      4.1.8 Pureed baby food Drivers Inhibitors Baby fruit puree Baby vegetable puree
      4.1.9 Baby milk products Drivers and opportunities Inhibitors Animal milk Yogurt Desserts
  4.2 Baby food cereals market
      4.2.1 Drivers
      4.2.2 Inhibitors
  4.3 Baby food snacks market
      4.3.1 Drivers and opportunities
      4.3.2 Inhibitors
      4.3.3 Key players
      4.3.4 Puffs
      4.3.5 Biscuit/cookies
      4.3.6 Rusks
  4.4 Baby Food Soup market
      4.4.1 Drivers and inhibitors
      4.4.2 Non-vegetarian soup
      4.4.3 Vegetarian soup
  4.5 Frozen baby food market
      4.5.1 Drivers
      4.5.2 Inhibitors
      4.5.3 Frozen non-vegetarian baby food Market drivers and inhibitors
      4.5.4 Frozen vegetarian baby food Drivers
      4.5.5 Frozen fruits baby food

  5.1 Immune system
  5.2 Brain and eye development
  5.3 Muscular growth
  5.4 Bones and teeth development
  5.5 Blood enhancement
  5.6 Nervous system
  5.7 Vascular system
  5.8 Body energy
  5.9 Other benefits

  6.1 Change in trends in consumption patterns
  6.2 Cereals
      6.2.1 Oatmeal
      6.2.2 Rice
      6.2.3 Barley
      6.2.4 Mixed
  6.3 Milk products
      6.3.1 Animal milk
      6.3.2 Yogurt
  6.4 Fruits
  6.5 Vegetables
  6.6 Meat products
  7.1 U.S. baby food market
  7.2 European baby food market
  7.3 Asian baby food market

  8.9 FASSKA
  8.10 H.J. HEINZ CO
  8.13 HERO
  8.16 PLASMON
  8.17 PLUM MUMS
  8.25 NESTLΙ
  8.29 WYETH

U.S. Bottled Baby Food Patents
U.S. Baby Cereals Food Patents
U.S. Milk Products Food Patents
U.S. Baby Snacks and Baby Soup Food Patents
U.S. Fruits and Vegetables Food Patents
EUROPE Baby Food Patents
JAPAN Baby Food Patents
Nutritional Content of Baby Food Ingredients
Dry Rice Cereal for Baby Food
Dry Oatmeal Cereal for Baby Food
Dry Barley Cereal for Baby Food
Dry Whole Milk for Baby Food
Plain Yogurt (Whole Milk) for Baby Food
Strained Banana for Baby Food
Plums with Tapioca for Baby Food
Mango with Tapioca for Baby Food
Strained Pineapple Dessert for Baby Food
Strained Sweet Potatoes for Baby Food
Strained and Creamed Spinach for Baby Food
Strained Carrots for Baby Food
Strained Peas for Baby Food
Strained Beef for Baby Food
Strained Chicken for Baby Food


Summary Table  Global Baby Food Market, By Products 2007 – 2014 ($Millions)
1 Global bottled baby food market, by products 2007 – 2014 ($Millions)
2 Global bottled baby food market, by geography 2007 – 2014 ($Millions)
3 Major players and developments
4 Global baby juice market, by products 2007 – 2014 ($Millions)
5 Global baby juice market, by geography 2007 – 2014 ($Millions)
6 Major players and developments
7 Global baby fruit juice market, by geography 2007 – 2014 ($Millions)
8 Major players and developments
9 Global baby vegetable juices market, by geography 2007 – 2014 ($Millions)
10 Major players and developments
11 Global baby mix juices food market, by geography 2007 – 2014 ($Millions)
12 Global pureed baby food market, by products 2007 – 2014 ($Millions)
13 Global pureed baby market, by geography 2007 – 2014 ($Millions)
14 Major players and developments
15 Global pureed fruit baby food market, by geography 2007 – 2014 ($Millions)
16 Major players and developments
17 Global pureed vegetable baby food market, by  geography 2007 – 2014 ($Millions)
18 Major players and developments
19 Global baby milk products market, by products 2007 – 2014 ($Millions)
20 Global baby milk products market, by geography 2007 – 2014 ($Millions)
21 Major players and developments
22 Global baby animal milk market, by geography 2007 – 2014 ($Millions)
23 Major players and developments
24 Global baby yogurt market, by geography 2007 – 2014 ($Millions)
25 Major players and developments
26 Global baby desserts market, by geography 2007 – 2014 ($Millions)
27 Major players and developments
28 Global baby food cereals market, by geography 2007 – 2014 ($Millions)
29 Major players and developments
30 Global baby food snacks market, by products 2007 – 2014 ($Millions)
31 Global baby food snacks market, by geography 2007 – 2014 ($Millions)
32 Major players and developments
33 Global baby food puffs market, by geography 2007 – 2014 ($Millions)
34 Major players and developments
35 Global baby food biscuit/cookies market, by geography 2007 – 2014 ($Millions)
36 Major players and developments
37 Global baby food rusks market, by geography 2007 – 2014 ($Millions)
38 Major players and developments
39 Global baby food soup market, by products 2007 – 2014 ($Millions)
40 Global baby food soup market, by geography 2007 – 2014 ($Millions)
41 Major players and developments
42 Global non-vegetarian baby soup market, by geography 2007 – 2014 ($Millions)
43 Global vegetarian baby soup market, by geography 2007 – 2014 ($Millions)
44 Global frozen baby food market, by products 2007 – 2014 ($Millions)
45 Global frozen baby food market, by geography 2007 – 2014 ($Millions)
46 Major players and developments
47 Global non-vegetarian frozen baby food market by geography 2007 – 2014 ($Millions)
48 Major players and developments
49 Global vegetarian frozen baby food market 2007 – 2014 ($Millions)
50 Major players and developments
51 Global frozen fruits baby food market, by geography 2007 – 2014 ($Millions)
52 Global baby food market, by health benefits 2007 – 2014 ($Millions)
53 Global baby food market for immune system 2007 – 2014 ($Millions)
54 Global baby food market for brain and eye development 2007 – 2014 ($Millions)
55 Global baby food market for muscular growth 2007 – 2014 ($Millions)
56 Global baby food market for bones and teeth development 2007 – 2014 ($Millions)
57 Global baby food market for blood enhancement 2007 – 2014 ($Millions)
58 Global baby food market for nervous system 2007 – 2014 ($Millions)
59 Global baby food market for body energy 2007 – 2014 ($Millions)
60 Global baby food market, by ingredients 2007 – 2014 ($Millions)
61 Global baby food cereals market, by products 2007 – 2014 ($Millions)
62 Global baby food milk products market, by products 2007 – 2014 ($Millions)
63 Lactose intolerance country-wise
64 Global fruit market for baby food, by types 2007 – 2014 ($Millions)
65 Global vegetable market for baby food, by types 2007 – 2014 ($Millions)
66 Global non-vegetarian market for baby food, by types 2007 – 2014 ($Millions)
67 Global baby food market, by geography 2007 – 2014 ($Millions)
68 U.S. baby food market, by products 2007 – 2014 ($Millions)
69 European baby food market, by products 2007 – 2014 ($Millions)
70 Asian baby food market, by products 2007 – 2014 ($Millions)
71 Abbott nutrition product portfolio
72 Abbott nutrition new product portfolio
73 Babynat product portfolio
74 Beech nut product portfolio
75 Beech nut new product portfolio
76 Bristol-myers squibb product portfolio
77 Bristol-myers squibb new product portfolio
78 Danone dumex product portfolio
79 Dutch lady Product Portfolio
80 Earth’s best product portfolio
81 Earth’s best new product portfolio
82 Ella's kitchen product portfolio
83 Ella's kitchen new product portfolio
84 Fasska product portfolio
85 H.J. heinz co product portfolio
86 Halal baby food product portfolio
87 Healthy sprouts product portfolio
88 Hero product portfolio
89 Hipp organic baby food product portfolio
90 Little dish product portfolio
91 Plasmon product portfolio
92 Plum mums product portfolio
93 Plum mums new product portfolio
94 Plum organic product portfolio
95 Plum organic new product portfolio
96 SMA nutrition product portfolio
97 Stagesfood product portfolio
98 Sweet pea product portfolio
99 Tastybaby product portfolio
100 Stonyfield farm product portfolio
101 Yubao goat dairy product portfolio
102 Nestlι product portfolio
103 Baby organix product portfolio
104 Babylicious product portfolio
105 PBM nutritional product portfolio
106 Wyeth product portfolio
107 Organic bubs product portfolio
108 Peter rabbit organics product portfolio

1 Parental structure of baby food market
2 Evolution of baby food market
3 Product and ingredient trend analysis
4 Lactose intolerance: population analysis
5 Factors affecting the baby food market
6 Age-wise consumption pattern of baby food
7 Current favorability for baby food market
8 Market potential for baby food micro-markets
9 R&D trends in the baby food market
10 Decision influencers for baby food products
11 Market size vs CAGR (2009-2014) of baby food age-wise baby food market analysis
12 Comparative analysis of baby food market by target age group
13 Market segmentation of baby food
14 Market segmentation of infant food
15 Market segmentation of toddler baby food
16 Market segmentation of pre-schooler baby food
17 Common attributes of baby snacks
18 Consumption patterns of ingredients
19 Country-wise consumption of oatmeal
20 Country-wise consumption of rice
21 Country-wise consumption of barley
22 Global baby food patents by geography
23 Global baby food patents by product
24 U.S. patents by product
25 Europe patents by product
26 Japan patents by product

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Report Code
FB 1041
Published ON
Jul, 2009
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