HOME Top Market Reports Breast Lesion Localization Methods Market - Comparative Analysis, Field Force Analysis, Business Models, End User Preference Survey (Selection Criteria, Qualitative Analysis of Replacement Trend), Competitive Product Portfolio and Strategic Consolidation

Breast Lesion Localization Methods Market - Comparative Analysis, Field Force Analysis, Business Models, End User Preference Survey (Selection Criteria, Qualitative Analysis of Replacement Trend), Competitive Product Portfolio and Strategic Consolidation

By: marketsandmarkets.com
Publishing Date: April 2016
Report Code: MD 4236

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The global breast lesion localization method market is projected to reach USD 877.9 million by 2020 from USD 445.9 million in 2015, at a CAGR of 14.5% from 2015 to 2020. Breast lesion localization method is a pre-surgical procedure where localization devices such as, magnetic tracer, radioisotopes, wires are used to insert into the cancer detected site to localize a non-palpable lesion at the time of surgical excision. This procedure is carried out using surgical guidance systems such as mammography, ultrasound, and Magnetic Resonance Imaging (MRI) depending on the type of lesion and its location.

Market Dynamics

Drivers

  • Increasing number of breast cancer surgeries 
  • New reimbursement guidelines for breast lesion localization devices placement.

Restraints

  • Uncertainty in regulatory approval procedures due to risk associated with breast lesion localization devices

Opportunities

  • Technological advancement in breast lesion localization methods such as magnetic tracers

Trend

  • Emerging technologies such as electromagnetic reflector

Increasing Number Of Breast Cancer Cases And Surgeries

Globally, there has been a significant growth in the number of breast cancer cases in women prominently in Europe and Asia-Pacific. This can majorly be attributed to changing lifestyles, increasing use of oral contraceptives, and growing number of women undergoing cosmetic surgeries like breast enhancement. Breast cancer is considered to be the second most common type of cancer globally, and is the most common cause of death among women. Among the total population diagnosed with breast cancer, around 25%-27% population undergoes surgeries per year. The number of breast cancer surgeries with a localization process was 1.95 million in 2013 and this figure is expected to increase by 10.9% to reach 4.37 million procedures by 2020. The growing number of breast cancer surgeries, coupled with the growing need for new, technically advanced, and less expensive surgical processes and breast lesion localization methods. This leads to increase breast lesion localization methods market in the coming years

Objectives Of The Study

  • To define, describe, and segment the global breast lesion localization method t market on the basis of types of localization devices.
  • To estimate and forecast the market size of breast lesion localization methods in terms of value (USD Million) and Volume (Million Procedures).
  • To evaluate the different parameters considered for selection of breast lesion localization method.
  • To strategically analyze competitive trend of breast lesion localization methods.
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges).
  • To study end users preferences for different breast lesion localization methods.
  • To study the replacement trend and buying behaviour of end users.
  • To study price variation, field force analysis, different regulatory guidelines and reimbursement scenario.
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market players.
  • To track and analyze competitive developments such as acquisitions, product launches, expansions, agreements, partnership and collaborations in the breast lesion localization method market

Research Methodology

Both, top-down and bottom-up approaches were used to validate the size of the global breast lesion localization method market and estimate the size of various other dependent submarkets.

The factors such as the global breast cancer population, percentage split of palpable and non-palpable breast lesion, early stage and late stage diagnosis, number of breast cancer surgeries, cost of localization devices in various regions were studied through primary and secondary research to arrive at global breast lesion localization methods value market (USD Million) and volume market (Million Procedures). Secondary research included the study of the annual and financial reports of top market players, presentations, websites, and press releases of top players, news articles, journals; and paid databases,white papers, medical journals, certified publications, articles from recognized authors, directories, and databases such as Centers for Disease Control and Prevention (CDC), National Breast and Cervical Cancer Early Detection Program (NBCCEDP), World Health Organization (WHO), Organisation for Economic Co-operation and Development (OECD), National Center for Biotechnology Information (NCBI), GLOBOCAN, International Agency for Research on Cancer, American College of Radiology (ACR), American Cancer Society (ACS), and European Institute of Oncology (IEO). Whereas, primary research included extensive interviews with key opinion leaders such as CEOs, vice presidents, directors, marketing executives, and related key executives from various companies. The percentage splits, shares, and breakdowns of the segments were determined using secondary sources and verified through primary sources. This data is consolidated and added to detailed inputs and analysis from MarketsandMarkets and presented in this report.

Breast Lesion Localization Methods Market

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Some of the key players in breast lesion localization method market are C.R. Bard (US), Ranfac Corporation ((US), Invivo Corporation (US), SOMATEX Medical Technologies GmbH (Germany), Argon Medical Devices  (US), SurgicEye GmbH (Germany), GE Healthcare (UK), Intra-Medical Imaging LLC (US), IsoAid, LLC (US), NuclearLab S.R.L. (Argentina), Cianna Medical (US), Endomagnetics Ltd. (UK), and Cook Medical (US).

Major Market Developments

  • December 2014: Cianna Medical (U.S.) introduced SAVI SCOUT surgical guidance system which uses electromagnetic reflector to localize lesion. Recently in September 2015, SAVI SCOUT was used in Catholic Medical Centre (U.S.) for the first time.
  • February 2015:Endomag expanded their market through opening of new US offices in Austin and Texas
  • January 2012: Endomagnetics Ltd. launched Sentimag and Sienna plus, a magnetic tracer localization technique and surgical guidance in U.K.
  • November 2014: Endomagnetics raised USD 3.12 million funds to support its pivotal US clinical trial and commercialization beyond EMEA and Australasia

Target Audience:

  • Localization Instruments Manufacturers
  • Hospitals
  • Outpatient Settings
  • Oncology Centers
  • Health Insurance Payers
  • Regulatory Authorities
  • Radiologists/Surgeons
  • Research And Consulting Firms

Scope of the Report

This report provides qualitative assessment of breast lesion localization methods market in terms of replacement trends, competitors’ portfolio analysis, and selection criteria for adopting breast lesion localization methods from an end-user perspective.

Breast Lesion Localization Methods Market: Market Dynamics and Field Force Analysis

  • Driving Forces
  • Restraining Forces
  • Opportunities
  • Trends

Breast Lesion Localization Methods: Comparative Analysis

  • Wire Localization
  • Radioisotope Localization
  • Radioactive Seed Localization
  • Radio Occult Lesion Localization
  • Others
  • Magnetic Tracers
  • Other Localization Methods

Breast Lesion Localization Methods Market: Business Model

End User Preference Survey      

  • Selection Criteria Evaluation
  • Detection and Success Rate
  • Re-excision Rate
  • Cost
  • Mean Localization Time
  • Effectiveness
  • Safety
  • Ease of Use
  • Mean Operating Time
  • Qualitative Assessment of Replacement Trend

Competitive Product Portfolio and Strategic Consolidation

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Geographic Analysis

  • Detailed geographic analysis of breast lesion localization methods market in major regions namely, North America, Europe, Asia Pacific, RoW.

Table of Contents

1 Introduction
    1.1 Introduction
    1.2 Scope of the Study Segmentation

2 Research Methodology
    2.1 Methodology
    2.2 Primary Research: Sampling Frame

3 Executive Summary

4 Force Field Analysis
    4.1 Introduction
    4.2 Drivers
    4.3 Restraint: Reimbursement
    4.4 Opportunity
    4.5 Current Trend
    4.6 Force Field Analytical Assessment

5 Breast Lesion Localization Methods: Comparative Analysis
    5.1 Evolution in the Field of Breast Lesion Localization
    5.2 Market Segmentation
    5.3 Breast Lesion Localization Methods, By Type of Localization Devices
           5.3.1 Wire Localization
           5.3.2 Radioisotope Localization
                    5.3.2.1 Radioactive Seed Localization (RSL)
                    5.3.2.2 Radio Occult Lesion Localization (ROLL)
                    5.3.2.3 Others
           5.3.3 Magnetic Tracers
           5.3.4 Other Localization Methods
           5.3.5 Breast Lesion Localization Methods: Comparative Analysis

6 Breast Lesion Localization Methods Market: Business Model
    6.1 Technology Licensing
    6.2 Co-Distribution Through Partnerships/Agreements
    6.3 Independent Commercial Production
    6.4 Business Model: C. R. Bard

7 End User Preference Survey
    7.1 Selection Criteria Evaluation
    7.2 Qualitative Assessment of Replacement Trend

8 Competitive Product Portfolio and Strategic Consolidation


List of Tables (7 Tables)

Table 1 Primary Research (Interviews): Sampling Frame
Table 2 The Authorized Cpt Codes for Localization Devices Placement and Their Associated Average  Rates (2014-2015)
Table 3 Breast Lesion Localization Methods Market Size, By Type of Localization Devices, 2013–2020 By Volume (Million Procedures)
Table 4 Breast Lesion Localization Methods Market Size, By Product, By Value,  2013–2020 (USD Million)
Table 5 Radioisotope Localization Market Size, By Type, By Volume  2013–2020 (Million Procedures)
Table 6 Radioisotope Localization Market Size, By Type, By Value  2013–2020 (USD Million)
Table 7 Breast Lesion Localization Methiods: Comparative Analysis


List of Figures (20 Figures)

Figure 1 Scope of the Study
Figure 2 Market Size Estimation
Figure 3 Data Triangulation Methodology
Figure 4 Force Field Analysis
Figure 5 Increasing Number of Breast Cancer Cases and Surgeries 2013-2020
Figure 6 U.S. Reimbursement of Breast Localization Devices Placement Procedure 2014-2015
Figure 7 Force Field Analysis: Breast Lesion Localization Methods Market
Figure 8 Evolution in the Field of Brest Lesion Localization
Figure 9 Breast Lesion Localization Methods Market Segmentation
Figure 10 Magnetic Tracers Segment Expected to Grow at Highest CAGR During Forecast Period By Volume (Million Procedures)
Figure 11 Wire Localization Segment to Dominate Breast Lesion Localization Methods Market in 2015, By Value
Figure 12 Radioactive Seed Localization Segment Expected to Grow at Highest CAGR During Forecast Period
Figure 13 Radioguided Occult Lesion Localization Segment Expected to Account for Largest Share in 2015, By Value
Figure 14 Comparative Analysis: Detection Rate, Success Rate, Re-Excision Rate
Figure 15 Comparative Analysis: Mean Localization Time, Mean Operating Time
Figure 16 Cost Comparison of Wire Localization V/S RSL, ROLL, and Magnetic Tracers
Figure 17 Selection Criteria
Figure 18 Replacement Trend
Figure 19 Inorganic Growth Strategies
Figure 20 Organic Growth Strategies

The global breast lesion localization method market is projected to reach USD 4.52 billion by 2020 from USD 3.29 billion in 2015, at a CAGR of 6.6% from 2015 to 2020. Breast lesion localization method is a pre-surgical procedure where localization devices such as, magnetic tracer, radioisotopes, wires are used to insert into the cancer detected site to localize a non-palpable lesion at the time of surgical excision. This report provides qualitative assessment of breast lesion localization methods market in terms of replacement trends, competitors’ portfolio analysis, and selection criteria for adopting breast lesion localization methods from an end-user perspective. The overall market for breast lesion localization methods market is expected to grow rapidly owing to the increasing number of breast cancer surgeries and reimbursement guidelines for placement of localization devices. Furthermore, the demand for improved quality of care, awareness amongst patients about breast cancer screening, and also drives of the breast lesion localization methods market. However, factors such as uncertainty in regulatory approval procedures due to risk associated with breast lesion localization devices restraint the growth of the breast lesion localization method market.

In this report, the global breast lesion localization method market is broadly segmented by test of localization devices.

On the basis of types of localization devices, the breast lesion localization method market is categorized into wire localization, radioisotopes localization, magnetic tracers, and others. The magnetic tracer segment is expected to grow at the highest CAGR during the forecast period. This growth is attributed to the factors such as increased workflow, efficiency, cost-effectiveness; elimination of issues related to nonradioactive technology, improved surgical planning. The radioisotopes localization methods market is further segmented into radioactive seed localization (RSL), radio occult lesion localization (ROLL) and other radioisotopes localization methods. The radioactive seed localization segment of the market is expected to grow at highest growth rate during forecast period. The market growth of RSL is attributed to a significant reduction in re-excision rates, decreased operative time, and long half-life (60 days) of RSL.

The study exclusively provides analytical framework to understand various factors that determine the purchase decision of breast lesion localization devices by end users and the qualitative assessment of replacement trend. These factors include detection and success rate, re-excision rate, cost, mean localization time, effectiveness, safety, ease of use, and mean operating time among others. The preference decision of breast lesion localization methods is based on these parameters, and their importance differs as per the diagnostics requirements of various end users.

According to the replacement trend studied among all geographic regions, wire localization is long established technique of preoperative localization of breast lesion and most of the respondent using this and willing to continue with the same. But nearly about 40% of the healthcare providers are willing to shift towards technologically advanced options such as RSL, magnetic tracers etc.

Some of the key players in breast lesion localization method market are C.R. Bard (US), Ranfac Corporation ((US), Invivo Corporation (US), SOMATEX Medical Technologies GmbH (Germany), Argon Medical Devices  (US), SurgicEye GmbH (Germany), GE Healthcare (UK), Intra-Medical Imaging LLC (US), IsoAid, LLC (US), NuclearLab S.R.L. (Argentina), Cianna Medical (US), Endomagnetics Ltd. (UK), and Cook Medical (US). The major strategy adopted by companies to strengthen their position is new product development and seeking patents, licenses for new and technologically advanced localization methods such as radioactive seed localization, magnetic tracers.

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