[82 Pages Report] According to MarketsandMarkets, the COVID-19 impact on plant-based meat market size is projected to grow from USD 3.6 billion in 2020 to USD 4.2 billion by 2021, recording a compound annual growth rate (CAGR) of 17.0% in the realistic scenario during the forecast period. The growing health concerns, rising number of animal-borne diseases, and growing demand for clean label and natural products are factors that are projected to drive the growth of the plant-based meat industry during the forecast period.
The soy segment is estimated to dominate the plant-based meat industry in 2020. The soy segment is witnessing a surge in demand owing to its widespread popularity and protein-rich content. The growing concerns associated with the consumption of animal protein sourced food as COVID is considered to be of animal origin, and the adoption of vegan diets are expected to drive the use of soy as a raw material in the plant-based meat market. Newer plant-based products that are incorporating soy will contribute to the growing market demand for plant-based meat products.
The adoption of plant-based meat is expected to witness further growth in the wake of COVID-19 pandemic, which will add to consumer concerns regarding conventional meat products. The plant-based meat burger patties are known to be of low-fat content and low gluten content. Shifting consumer preferences and increasing demand for burger patties from retail channels owing to its convenience, taste, and texture are likely to contribute to the growth of this segment.
Growing adoption in omnichannel and internet penetration will supplement the e-commerce growth in the plant-based meat industry. The e-commerce channels are likely to face increasing demand for plant-based meat products as consumers will avoid going to retail stores due to the imposition of lockdowns in light of the current pandemic. Distributors will move to e-commerce and online retailing channels for distribution of plant-based meat products, thereby resulting in an increase in demand from such channels. Although cold-chain management is still a potential challenge for such channels.
North America is expected to account for the largest share in the plant-based meat market, followed by Europe during the forecast period. The North American region is witnessing adverse outcomes of COVID, especially the US. Retail chains in the US have also extended shelf and storage space for plant-based meat products to cater to the growing demand.
The increasing trend of veganism in Europe has pushed the growth of the plant-based industry. The UK hosts the largest vegan populations in the world, which will further propel the demand for plant-based meat products in Europe. The current outbreak of COVID and negative associations with animal-based food will also boost the market in North America and Europe in the upcoming years since numerous countries in both regions have witnessed the worst outcomes of COVID.
Key vendors in the global plant-based meat market include Impossible Foods (US), Beyond Meat (US), Maple Leaf Foods Inc. (Canada), The Meatless Farm Co. (UK), Garden Protein International (Canada). These players have broad industry coverage and high operational and financial strength.
Report Metric |
Details |
Market size available for years |
2018–2021 |
Base year considered |
2019 |
Forecast period |
2019–2021 |
Forecast units |
Value (USD Million) |
Segments covered |
Raw material, product, distribution channel and Region |
Geographies covered |
North America, Europe, Asia Pacific, and RoW |
Companies covered |
Beyond Meat (US), Impossible Foods (US), Maple Leaf Foods Inc. (Canada), The Meatless Farm Co. (Netherlands), and Garden Protein International (Canada) |
This research report categorizes the plant-based meat market based on raw material, product type, distribution channel, and region.
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 10)
1.1 COVID-19 HEALTH ASSESSMENT
1.2 COVID-19 ECONOMIC ASSESSMENT
1.2.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
2 RESEARCH METHODOLOGY (Page No. - 16)
2.1 RESEARCH DATA
2.2 RESEARCH ASSUMPTIONS
2.3 MARKET SCENARIOS CONSIDERED
2.4 BREAKDOWN OF PRIMARY INTERVIEWS
2.5 EXCLUSION
2.6 STAKEHOLDERS
3 EXECUTIVE SUMMARY (Page No. - 20)
4 COVID-19 IMPACT ON PLANT-BASED MEAT ECOSYSTEM (Page No. - 24)
4.1 INTRODUCTION
4.2 SUPPLY CHAIN OF THE PLANT-BASED MEAT INDUSTRY
4.3 IMPACT OF COVID-19 ON THE SUPPLY CHAIN OF PLANT-BASED MEAT
4.3.1 RAW MATERIAL SUPPLIERS
4.3.2 EQUIPMENT SUPPLIERS
4.3.3 LABORATORIES
4.3.4 PLANT-BASED MEAT MANUFACTURERS
4.3.5 CERTIFICATION COMPANIES
4.3.6 DISTRIBUTORS/RETAIL CHANNELS
4.4 IMPACT OF COVID-19 ON THE CONVENTIONAL/TRADITIONAL MEAT MARKET
4.5 MACROECONOMIC INDICATORS
4.5.1 DRIVERS
4.5.1.1 Growing number of animal-borne illnesses
4.5.1.2 Growing demand for natural/clean-label products
4.5.1.3 Government support in major economies
4.5.1.4 New launches and investments in the plant-based meat industry
4.5.2 RESTRAINTS
4.5.2.1 Lack of cold chain infrastructure & resources in developing countries
4.5.2.2 Higher price of products in comparison to traditional meat
5 CUSTOMER ANALYSIS (Page No. - 33)
5.1 SHIFT TOWARD PLANT-BASED PRODUCTS
5.1.1 DEMAND FOR NATURAL/CLEAN-LABEL PRODUCTS
5.2 GROWING INCLINATION TOWARD PREMIUM/BRANDED PRODUCTS
5.3 GROWING DEMAND FOR CERTIFIED AND TESTED PRODUCTS
6 IMPACT ON RELATED MARKETS (Page No. - 36)
6.1 INTRODUCTION
6.2 POSITIVELY AFFECTED MARKETS – IMPACT AND OPPORTUNITIES
6.2.1 PB PROTEIN
6.2.2 PB DAIRY
6.3 WORST AFFECTED MARKET – IMPACT AND OPPORTUNITIES
6.3.1 CULTURED MEAT
6.3.2 CONVENTIONAL MEAT & SEAFOOD
7 GROWTH OPPORTUNITIES IN THE PLANT-BASED MEAT MARKET (Page No. - 39)
7.1 GROWTH OPPORTUNITIES IN THE PLANT-BASED MEAT MARKET
7.1.1 IMPACT ON PLANT-BASED MEAT MANUFACTURING COMPANIES’ PORTFOLIOS
7.1.2 PRODUCTION CAPACITIES
7.1.3 GEOGRAPHICAL
7.2 WINNING STRATEGIES TO GAIN MARKET SHARE
7.2.1 SHORT TERM STRATEGIES
7.2.2 MID-TERM TERM STRATEGIES
7.2.3 LONG-TERM STRATEGIES
8 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY RAW MATERIAL (Page No. - 43)
8.1 INTRODUCTION
8.2 SOY
8.2.1 NEW PLANT-BASED PRODUCTS INCORPORATING SOY WILL CONTRIBUTE TO THE GROWING MARKET DEMAND
8.3 WHEAT
8.3.1 WHEAT TO POSE A SUSTAINABLE ALTERNATIVE FOR THE CONSUMER POPULACE ALLERGIC TO SOY
8.4 PEA
8.4.1 INCREASING USE OF PEA FOR PLANT-BASED MEAT OWING TO ITS RICH PROTEIN CONTENT
8.5 OTHER RAW MATERIALS
9 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY PRODUCT (Page No. - 49)
9.1 INTRODUCTION
9.2 BURGER PATTIES
9.2.1 STRONG LIKENESS TO CONVENTIONAL MEAT PRODUCTS AND WIDESPREAD CONSUMER ACCEPTANCE DRIVE DEMAND FOR PLANT-BASED BURGER PATTIES
9.3 SAUSAGES
9.3.1 CONCERNS OVER SOURCING AND DISEASE OUTBREAKS AMONG LIVESTOCK AID GROWTH PROSPECTS FOR PLANT-BASED SAUSAGES
9.4 STRIPS AND NUGGETS
9.4.1 WIDESPREAD AVAILABILITY AND HEALTHIER INGREDIENTS SUPPORT PLANT-BASED STRIPS AND NUGGET SALES
9.5 MEATBALLS
9.5.1 DEVELOPMENT OF PLANT-BASED MEAT SOURCES AND AVAILABILITY IN RETAIL AND FOODSERVICE BOLSTER DEMAND FOR PLANT-BASED MEATBALLS
9.6 OTHER PRODUCTS
10 IMPACT OF COVID-19 ON PLANT-BASED MEAT MARKET, BY DISTRIBUTION CHANNEL (Page No. - 55)
10.1 INTRODUCTION
10.2 RETAIL OUTLETS
10.2.1 EASY AVAILABILITY AND ESTABLISHED SUPPLY CHAIN NETWORKS SUPPORT RETAIL OUTLETS GROWTH DURING COVID-19 OUTBREAK
10.3 FOODSERVICE
10.3.1 EASY DELIVERY ACCESS AND WIDESPREAD AVAILABILITY THROUGH THIRD-PARTY SERVICE PROVIDERS DRIVE FOODSERVICE GROWTH
10.4 E-COMMERCE
10.4.1 GROWING ADOPTION IN OMNICHANNEL AND INTERNET PENETRATION SUPPLEMENTS E-COMMERCE GROWTH
11 COVID-19 IMPACT ON PLANT-BASED MEAT, BY REGION (Page No. - 58)
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA PACIFIC
11.5 REST OF THE WORLD
12 COVID-19 FOCUSED PROFILE OF KEY VENDORS (Page No. - 70)
(Company overview, Products offered, MNM view)*
12.1 IMPOSSIBLE FOODS INC.
12.2 BEYOND MEAT
12.3 MAPLE LEAF FOODS INC.
12.4 THE MEATLESS FARM CO.
12.5 GARDEN PROTEIN INTERNATIONAL (PINNACLE FOODS)
*Details on Company overview, Products offered, MNM view might not be captured in case of unlisted companies.
13 APPENDIX (Page No. - 77)
13.1 KEY INSIGHTS BY INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.4 AUTHOR DETAILS
LIST OF TABLES (31 Tables)
TABLE 1 IMPACT ANALYSIS OF COVID-19 ON VARIOUS STAKEHOLDERS IN THE PLANT-BASED MEAT SUPPLY CHAIN
TABLE 2 TABLE: LIST OF PLANT-BASED MEAT MANUFACTURERS
TABLE 3 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY RAW MATERIAL, 2018–2021 (USD MILLION) (OPTIMISTIC SCENARIO)
TABLE 4 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY RAW MATERIAL, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 5 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY RAW MATERIAL, 2018–2021 (USD MILLION) (PESSIMISTIC SCENARIO)
TABLE 6 SOY: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021 (USD MILLION)
TABLE 7 WHEAT: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021 (USD MILLION)
TABLE 8 PEA: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021 (USD MILLION)
TABLE 9 OTHER RAW MATERIALS: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021 (USD MILLION)
TABLE 10 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY PRODUCT, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 11 BURGER PATTIES: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 12 SAUSAGES: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 13 STRIPS & NUGGETS: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 14 MEATBALLS: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 15 OTHER PRODUCTS: IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET, BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 16 IMPACT OF COVID-19 ON PLANT-BASED MEAT MARKET, BY DISTRIBUTION CHANNEL, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
TABLE 17 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021, (OPTIMISTIC) (USD MILLION)
TABLE 18 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021, (REALISTIC) (USD MILLION)
TABLE 19 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2021, (PESSIMISTIC) (USD MILLION)
TABLE 20 NORTH AMERICA: COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY SCENARIO, 2018–2021, (USD MILLION)
TABLE 21 NORTH AMERICA: COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY RAW MATERIAL, 2018–2021, (REALISTIC) (USD MILLION)
TABLE 22 NORTH AMERICA: COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2018–2021, (REALISTIC) (USD MILLION)
TABLE 23 EUROPE: COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY SCENARIO, 2018–2021, (USD MILLION)
TABLE 24 EUROPE: COVID-19 IMPACT ON PLANT-BASED MEAT MARKET SIZE, BY RAW MATERIAL, 2018–2021, (REALISTIC) (USD MILLION)
TABLE 25 EUROPE: COVID-19 IMPACT ON PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2018–2021, (REALISTIC) (USD MILLION)
TABLE 26 ASIA PACIFIC: COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY SCENARIO, 2018–2021, (USD MILLION)
TABLE 27 ASIA PACIFIC: COVID-19 IMPACT ON PLANT-BASED MEAT MARKET SIZE, BY RAW MATERIAL, 2020–2021, (REALISTIC) (USD MILLION)
TABLE 28 ASIA PACIFIC: COVID-19 IMPACT ON PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2020–2021, (REALISTIC) (USD MILLION)
TABLE 29 REST OF THE WORLD: COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET SIZE, BY SCENARIO, 2018–2021, (USD MILLION)
TABLE 30 REST OF THE WORLD: COVID-19 IMPACT ON PLANT-BASED MEAT MARKET SIZE, BY RAW MATERIAL, 2018–2021, (REALISTIC) (USD MILLION)
TABLE 31 REST OF THE WORLD: COVID-19 IMPACT ON PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2018–2021, (REALISTIC) (USD MILLION)
LIST OF FIGURES (22 Figures)
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
FIGURE 3 COUNTRIES BEGIN WITH SIMILAR TRAJECTORIES BUT CURVES DEVIATE BASED ON MEASURES TAKEN
FIGURE 4 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
FIGURE 5 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 6 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
FIGURE 7 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET: RESEARCH DESIGN
FIGURE 8 BREAKDOWN OF PRIMARY INTERVIEWS: BY VALUE CHAIN, DESIGNATION, AND REGION
FIGURE 9 PLANT-BASED MEAT MARKET, BY RAW MATERIAL, 2020 VS. 2021 (USD MILLION)- REALISTIC SCENARIO
FIGURE 10 PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2020 VS. 2021 (USD MILLION)- REALISTIC SCENARIO
FIGURE 11 PLANT-BASED MEAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2020 VS. 2021 (USD MILLION)- REALISTIC SCENARIO
FIGURE 12 PLANT-BASED MEAT MARKET SHARE, BY REGION
FIGURE 13 PLANT-BASED MEAT ECOSYSTEM
FIGURE 14 SUPPLY CHAIN – PLANT-BASED MEAT INDUSTRY
FIGURE 15 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET SIZE, BY RAW MATERIAL, 2020 VS. 2021 (USD MILLION) (OPTIMISTIC SCENARIO)
FIGURE 16 IMPACT OF COVID-19 ON THE PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2020 VS. 2021 (USD MILLION)
FIGURE 17 IMPACT OF COVID-19 ON PLANT-BASED MEAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2020 VS. 2021 (USD MILLION)
FIGURE 18 SALES OF FRESH MEAT ALTERNATIVES IN THE UNITED STATES, (GROWTH %) (03/20-04/20)
FIGURE 19 SALES OF FULLY COOKED MEAT ALTERNATIVES IN THE UNITED STATES, (GROWTH %) (03/20-04/20)
FIGURE 20 NORTH AMERICA MARKET SNAPSHOT FOR COVID-19 IMPACT ON PLANT-BASED MEAT
FIGURE 21 EUROPE MARKET SNAPSHOT FOR COVID-19 IMPACT ON PLANT-BASED MEAT
FIGURE 22 ASIA PACIFIC MARKET SNAPSHOT FOR COVID-19 IMPACT ON PLANT-BASED MEAT
The study involved four major steps in estimating the size of the plant-based meat market. Exhaustive secondary research was done to collect information on the market, as well as the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
In the secondary research process, various sources were referred to, to identify and collect information for this study. These secondary sources included reports from the Food and Agriculture Organization (FAO), the United States Department of Agriculture (USDA), GFI (Good Food Institute), and PBFA (Plant-Based Foods Association). The secondary sources also included annual reports, press releases, investor presentations of companies, white papers, certified publications, articles by recognized authors and regulatory bodies, trade directories, and databases.
Secondary research was mainly conducted to obtain key information about the industry’s supply chain, COVID-19 impact across the stakeholders of the supply chain, total pool of key players, market classification & segmentation according to the industry trends to the bottom-most level and geographical markets. It was also used to obtain information about the key developments from a market-oriented perspective.
The overall plant-based meat market comprises several stakeholders in the supply chain, which include global and regional plant-based meat manufacturers, suppliers, and retailers. Primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. The primary interviewees from the demand side include key opinion leaders, regional plant-based meat products dealers, and manufacturers. The primary sources from the supply side include raw material suppliers, manufacturers of plant-based meat products, research institutions involved in R&D, and key opinion leaders in the plant-based meat market.
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Both the top-down and bottom-up approaches were used to estimate and validate the total size of the plant-based meat market due to the COVID-19 impact. These approaches were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed to estimate the global plant-based meat market due to COVID impact and arrive at the exact statistics for all segments and subsegments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Growth opportunities and latent adjacency in COVID-19 Impact on Plant-Based Meat Market