HOME Top Market Reports Crowd Analytics Market by Component (Solution, Service), Application (Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2021

Crowd Analytics Market by Component (Solution, Service), Application (Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: November 2016
Report Code: TC 4795

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The crowd analytics market size is estimated to grow from USD 385.1 Million in 2016 to USD 1,142.5 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 24.3% during the forecast period. In the report, 2015 is considered the base year while the forecast period is 2016–2021.

The objective of the report is to define, describe, and forecast the crowd analytics market on the basis of standalone solution, services, applications, deployment modes, organization sizes, verticals, and regions and also to provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges).

The research methodology used to estimate and forecast the crowd analytics market begins with capturing data on key vendor’s revenues through secondary sources, such as company financials, journals, press releases, paid databases, annual reports, and others. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global crowd analytics market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of primary profiles is depicted in the below figure:

Crowd Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The crowd analytics ecosystem comprises crowd analytics vendors, such as Nokia Corporation (Finland), AGT International (Switzerland), NEC Corporation (Japan), Walkbase (Finland), Spigit, Inc. (U.S.), Wavestore (U.K.), Savannah Simulations AG (Switzerland), CrowdANALYTIX, Inc. (U.S.), Securion Systems (Ireland), Crowd Dynamics (U.K.), and Sightcorp (The Netherlands); service providers; system integrators; and enterprises. Other stakeholders of the crowd analytics market include crowd analytics service providers, consulting service providers, IT service providers, resellers, enterprise users, and technology providers.

The Target Audiences of the crowd analytics market report are given below:

  • Crowd analytics solution/service providers
  • Telecom service providers
  • Cloud service providers
  • Managed service providers
  • Data center operators
  • Smart city solution providers
  • IT consulting firms
  • Resellers
  • Enterprises
  • Government

 “The study answers several questions for the stakeholders; primarily, which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the crowd analytics market to forecast the revenues and analyze the trends in each of the following subsegments:

By Component

  • Standalone solution
  • Services
    • By professional services
      • System integration
      • Training and education
      • Support and maintenance
      • Consulting
    • By managed services

By Application

  • Customer management
  • Marketing campaign measurement
  • Market forecasting
  • Pricing analytics
  • Revenue optimization
  • Incident response and alerting

By Deployment Mode

  • Cloud
  • On-premises

By Organization Size

  • Small and Medium Enterprises (SMEs)
  • Large enterprises

By Industry Vertical

  • Consumer Packaged Goods (CPG) and retail
  • Travel and tourism
  • Transportation
  • Media and entertainment
  • Public safety
  • Healthcare and life sciences
  • Banking, Financial Services and Insurance (BFSI)
  • Others

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Market
    4.2 Crowd Analytics Market Snapshot: By Component, 2016–2021
    4.3 Crowd Analytics Market Snapshot: By Region and Vertical, 2016
    4.4 Crowd Analytics Regional Market Potential, 2016–2021
    4.5 Lifecycle Analysis, By Region, 2016

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Component
           5.3.2 By Application
           5.3.3 By Deployment Mode
           5.3.4 By Organization Size
           5.3.5 By Vertical
           5.3.6 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Security Threats and Need for Intelligent Video Systems
                    5.4.1.2 Increasing Need for Bi Solutions
                    5.4.1.3 Increased Spending on Analytics Tools and Solutions
           5.4.2 Restraints
                    5.4.2.1 High Initial Upfront Cost
           5.4.3 Opportunities
                    5.4.3.1 Cloud-Based Crowd Analytics
                    5.4.3.2 Development of Smart Cities
           5.4.4 Challenges
                    5.4.4.1 Data Security and Privacy Concerns

6 Industry Trends (Page No. - 40)
    6.1 Introduction
    6.2 Architecture
    6.3 Value Chain Analysis
    6.4 Strategic Benchmarking
           6.4.1 Strategic Benchmarking: Technology Integration and Product Enhancement

7 Crowd Analytics Market Analysis, By Component (Page No. - 43)
    7.1 Introduction
    7.2 Standalone Solution
    7.3 Services
           7.3.1 Professional Services
                    7.3.1.1 System Integration
                    7.3.1.2 Training and Education
                    7.3.1.3 Support and Maintenance
                    7.3.1.4 Consulting
           7.3.2 Managed Services

8 Crowd Analytics Market Analysis, By Application (Page No. - 53)
    8.1 Introduction
    8.2 Customer Management
    8.3 Marketing Campaign Measurement
    8.4 Market Forecasting
    8.5 Pricing Analytics
    8.6 Revenue Optimization
    8.7 Incident Response and Alerting

9 Crowd Analytics Market Analysis, By Deployment Mode (Page No. - 61)
    9.1 Introduction
    9.2 Cloud
    9.3 On-Premises

10 Crowd Analytics Market Analysis, By Organization Size (Page No. - 65)
     10.1 Introduction
     10.2 Small and Medium Enterprises
     10.3 Large Enterprises

11 Crowd Analytics Market Analysis, By Vertical (Page No. - 69)
     11.1 Introduction
     11.2 Consumer Packaged Goods and Retail
     11.3 Travel and Tourism
     11.4 Transportation
     11.5 Media and Entertainment
     11.6 Public Safety
     11.7 Healthcare and Life Sciences
     11.8 Banking, Financial Services, and Insurance
     11.9 Others

12 Geographic Analysis (Page No. - 77)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 98)
     13.1 Overview
     13.2 Vendor Analysis
     13.3 Competitive Situations and Trends
             13.3.1 New Product Launches
             13.3.2 Partnerships, Agreements, and Collaborations
             13.3.3 Business Expansions
             13.3.4 Mergers and Acquisitions

14 Key Innovators (Page No. - 107)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     14.1 Introduction
     14.2 Nokia Corporation
     14.3 AGT International
     14.4 NEC Corporation
     14.5 Walkbase
     14.6 Spigit, Inc.
     14.7 Sightcorp BV.
     14.8 Wavestore
     14.9 Savannah Simulations AG
     14.10 Crowdanalytix, Inc.
     14.11 Securion Systems
     14.12 Crowd Dynamics

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 131)
     15.1 Other Developments
             15.1.1 Other Developments: Partnerships, Agreements, and Collaborations
     15.2 Industry Experts
     15.3 Discussion Guide
     15.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.5 Introduction RT: Real-Time Market Intelligence
     15.6 Available Customizations
     15.7 Related Reports
     15.8 Author Details


List of Tables (76 Tables)

Table 1 Crowd Analytics Market Size and Growth Rate, 2014–2021 (USD Million, Yoy %)
Table 2 Market Size, By Component, 2014–2021 (USD Million)
Table 3 Market Size, By Component, 2014–2021 (USD Million)
Table 4 Standalone Solution: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Crowd Analytics Market Size, By Service, 2014–2021 (USD Million)
Table 6 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Professional Services: Market Size, By Type, 2014–2021 (USD Million)
Table 8 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 9 System Integration Market Size, By Region, 2014–2021 (USD Million)
Table 10 Training and Education Market Size, By Region, 2014–2021 (USD Million)
Table 11 Support and Maintenance Market Size, By Region, 2014–2021 (USD Million)
Table 12 Consulting Market Size, By Region, 2014–2021 (USD Million)
Table 13 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Crowd Analytics Market Size, By Application, 2014–2021 (USD Million)
Table 15 Customer Management: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Marketing Campaign Measurement: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Market Forecasting: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Pricing Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Revenue Optimization: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Incident Response and Alerting: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Crowd Analytics Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 22 Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 23 On-Premises: Market Size, By Region,  2014–2021 (USD Million)
Table 24 Market Size, By Organization Size, 2014–2021 (USD Million)
Table 25 Small and Medium Enterprises: ytics Market Size, By Region, 2014–2021 (USD Million)
Table 26 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Market Size, By Vertical, 2014–2021 (USD Million)
Table 28 Consumer Packaged Goods and Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Travel and Tourism: Market Size, By Region, 2014–2021 (USD Million)
Table 30 Transportation: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Public Safety: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Crowd Analytics Market Size, By Region, 2014–2021 (USD Million)
Table 37 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 38 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 39 North America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 40 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 44 Europe: Crowd Analytics Market Size, By Component, 2014–2021 (USD Million)
Table 45 Europe: Market Size, By Service,  2014–2021 (USD Million)
Table 46 Europe: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 47 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 48 Europe: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Vertical, 2014–2021 (USD Million)
Table 51 Asia-Pacific: Crowd Analytics Market Size, By Component,  2014–2021 (USD Million)
Table 52 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 53 Asia-Pacific: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 54 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 58 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 59 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 60 Middle East and Africa: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 61 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 62 Middle East and Africa: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 63 Middle East and Africa: Market Size,  By Organization Size, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 65 Latin America: Crowd Analytics Market Size, By Component, 2014–2021 (USD Million)
Table 66 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 67 Latin America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 68 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 69 Latin America: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 70 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 71 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 72 New Product Launches, 2016
Table 73 Partnerships, Agreements, and Collaborations, 2013–2016
Table 74 Business Expansions, 2014–2016
Table 75 Mergers and Acquisitions, 2013–2016
Table 76 Other Developments: New Product Launches, 2013 – 2016


List of Figures (45 Figures)

Figure 1 Crowd Analytics Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 North America is Expected to Hold the Largest Market Share in 2016
Figure 6 Consumer Packaged Goods and Retail Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 7 Crowd Analytics Market is Expected to Witness Remarkable Growth Opportunities Due to Increasing Need for Analytics Solutions Across All Verticals
Figure 8 Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 9 North America is Expected to Hold the Largest Market Share in the Crowd Analytics Market in 2016
Figure 10 Asia-Pacific is Expected to Exhibit the Highest Growth Potential During the Forecast Period
Figure 11 Regional Lifecycle: Asia-Pacific is Expected to Offer High Growth Opportunities During the Forecast Period
Figure 12 Evolution of the Crowd Analytics Market
Figure 13 Market Segmentation: By Component
Figure 14 Market Segmentation: By Application
Figure 15 Market Segmentation: By Deployment Mode
Figure 16 Market Segmentation: By Organization Size
Figure 17 Market Segmentation: By Vertical
Figure 18 Market Segmentation: By Region
Figure 19 Market Drivers, Restraints, Opportunities, and Challenges
Figure 20 Market Architecture
Figure 21 Market Value Chain
Figure 22 Strategic Benchmarking: Technology Integration and Product Enhancement
Figure 23 Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Managed Services Segment to Grow at the Highest CAGR During the Forecast Period
Figure 25 Support and Maintenance Services Segment to Grow at the Highest CAGR During the Forecast Period
Figure 26 Marketing Campaign Measurement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 27 Cloud-Based Deployment Mode is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Small and Medium Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 Travel and Tourism Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Regional Snapshot: Asia-Pacific is the Emerging Region in the Crowd Analytics Market
Figure 32 North America Market Snapshot
Figure 33 Asia-Pacific Market Snapshot
Figure 34 Companies Adopted New Product Launches as the Key Growth Strategy From 2013 to 2016
Figure 35 Vendor Analysis for Product Offering
Figure 36 Vendor Analysis for Business Strategy
Figure 37 Market Evaluation Framework
Figure 38 Battle for Market Share: New Products Launches is the Key Strategy Adopted By Players in the Crowd Analytics Market During the Period 2013–2016
Figure 39 Nokia Corporation: Company Snapshot
Figure 40 Nokia Corporation: SWOT Analysis
Figure 41 AGT International: SWOT Analysis
Figure 42 NEC Corporation: Company Snapshot
Figure 43 NEC Corporation: SWOT Analysis
Figure 44 Walkbase: SWOT Analysis
Figure 45 Spigit, Inc.: SWOT Analysis

The crowd analytics market size is expected to grow from 385.1 Million in 2016 to 1,142.5 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 24.3% during the forecast period. The major growth drivers of the market include the need to install new and advanced surveillance systems and the growing need for business intelligence solutions.

The crowd analytics market is segmented by standalone solution, service, application, deployment mode, organization size, vertical, and region. The services segment is expected to grow at the highest CAGR during the forecast period; as the deployment of crowd analytics solutions is increasing, so the services associated with it is also growing.

Customer management application holds the largest share of the crowd analytics market in 2016. The growth is fueled with the increasing need of business intelligence solutions by the organizations to understand consumer insights and strategize business to achieve long term growth. The travel and tourism vertical is expected to hold the highest CAGR during the forecast period due to the rapid growth of the sector needing real time data and business intelligence solutions to understand consumer insights and expand the business.

Organizations are rapidly deploying crowd analytics solutions either on-premises or on cloud. The demand for cloud-based crowd analytics solutions is increasing due to the cost-effective and time-efficient features of cloud; its growth is specifically high in enterprises, where low cost solutions are much required.

The global market has been segmented on the basis of regions into North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to become the largest revenue generating region for crowd analytics vendors in 2016. This is mainly because in the developed economies of the U.S. and Canada, there is high focus on innovations obtained from research and development and technology. The APAC region is expected to be the fastest-growing region in the crowd analytics market. The growth in this region is primarily driven by the growing need of business intelligence solutions and the need to install new and advanced surveillance systems.

Crowd Analytics Market

The crowd analytics market faces challenges such as lack of data security and privacy concerns. Moreover, factors such as higher initial upfront cost hamper the market growth.

Major vendors that offer crowd analytics solutions across the globe are Nokia Corporation (Finland), AGT International (Switzerland), NEC Corporation (Japan), Walkbase (Finland), Spigit, Inc. (U.S.), Wavestore (U.K.), Savannah Simulations AG (Switzerland), CrowdANALYTIX, Inc. (U.S.), Securion Systems (Ireland), Crowd Dynamics (U.K.), and Sightcorp (The Netherlands). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships & collaborations, and mergers & acquisitions to expand their offerings in the crowd analytics market.

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