Customer Success Platforms Market by Application (Sales and Marketing Management, CEM, and Risk and Compliance Management), Component (Solutions and Services), Deployment Model, Industry Vertical, and Region - Global Forecast to 2024
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Request For Special Pricing[143 Pages Report] The customer success platforms market size is expected to grow from USD 854 million in 2019 to USD 2,664 million by 2024, at a Compound Annual Growth Rate (CAGR) of 25.5% during the forecast period. Factors such as advent of cloud computing in customer success, the demand for advanced solutions to monitor customer scores and reduce churn, and the rise in the data volume due to increased digitalization are expected to drive the adoption of customer success platforms solution and services. Moreover, rising adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML), and increasing investments in customer success platform startups are expected to create ample opportunities for customer success platforms solution vendors.
Solution segment to hold a larger market size during the forecast period
The customer success platforms market by component covers solution and services. The solution segment outperforms the services segment and growth is projected/expected in the future, due to higher adoption of customer success solution across different industry verticals. The customer success platform is an emerging technology, which addresses critical business issues with unprecedented efficacy by combining data from multiple sources, such as websites, Customer Relationship management (CRM) systems, social media, email, and various third-party websites. Vendors in the market offer such solutions as a comprehensive standalone platform or software based on various needs, such as customer onboarding, churn analysis, workflow management, and sales and marketing management.
Consulting services segment to grow at a higher CAGR during the forecast period
Consulting services mainly steer around the critical issues and opportunities related to strategies, marketing, operations, technologies, mergers and acquisitions, and finance, leading to increased effectiveness, improved performance, reduced costs, and enhanced resilience. Consulting services are required by organizations for enhanced strategic outlook, improved performance efficiencies, and transformed business operations of their business activities into more efficient and cost-effective operations.
Cloud deployment model to grow at a higher CAGR during the forecast period
By using the cloud deployment model for deploying suitable customer success solutions, organizations can avoid costs related to hardware, software, storage, and technical staff. Companies such as Natero, Salesforce, Amity, and Gainsight are focusing on the development of cloud solutions that would incorporate the on-premises customer success application in the cloud. Moreover, cloud-based customer success solutions are easy to maintain and upgrade, and are capable of gathering the measured information across all the data points into a single place, thereby leading to the growth of this deployment model.
North America to account for the largest market size during the forecast period
The global customer success platforms market by region covers 5 major geographic regions, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. North America is expected to account for the largest market size during the forecast period. This is because of the presence of various customer success platform providers as well as developed economies, such as Canada and the US, in the region. Companies are leveraging customer success platforms to reduce churn, maximize customer satisfaction, and increase upselling and cross-selling to drive their revenue.
Key Customer Success Platforms Market Players
The customer success platforms market comprises major solution providers, such as Gainsight (US), Salesforce (US), Natero (US), Totango (US), Amity (Canada), Strikedeck (US), ChurnZero (US), ClientSuccess (US), Bolstra (US), Salesmachine (US), UserIQ (US), Planhat (Sweden), AppsForOps (Australia), Catalyst (US), Armatic Technologies (US), CustomerSuccessBox (US), Clientshare (England), Wootric (US), Komiko (US), and Akita (Ireland).
The study includes an in-depth competitive analysis of these key players in the market with their company profiles, recent developments, and key market strategies.
Scope of the report
|
Report Metric |
Details |
|
Market size available for years |
20172024 |
|
Base year considered |
2018 |
|
Forecast period |
20192024 |
|
Forecast units |
Million (USD) |
|
Segments covered |
Component, Application, Deployment Model, Organization Size, Industry Vertical, and Region |
|
Geographies covered |
North America, APAC, Europe, Latin America, and MEA |
|
Companies covered |
Gainsight (US), Salesforce (US), Freshworks (US), Totango (US), Amity (Canada), Strikedeck (US), ChurnZero (US), ClientSuccess (US), Bolstra (US), Salesmachine (US), UserIQ (US), Planhat (Sweden), AppsForOps (Australia), Catalyst (US), Armatic Technologies (US), CustomerSuccessBox (US), Client Share (England), Wootric (US), Komiko (US), and Akita (Ireland) |
This research report categorizes the customer success platforms market based on component, application, deployment model, organization size, industry vertical, and region.
Based on components, the customer success platforms market has been segmented as follows:
- Solution
- Services
- Managed Services
- Professional Services
- Support and Maintenance
- Consulting
Based on applications, the customer success platforms market has been segmented as follows:
- Customer Experience Management
- Sales and Marketing Management
- Risk and Compliance Management
- Customer Service
- Others (Revenue Management and Loyalty Management)
Based on deployment models, the customer success platforms market has been segmented as follows
- On-premises
- Cloud
Based on organization sizes, the customer success platforms market has been segmented as follows
- SMEs
- Large Enterprises
Based on organization sizes, the customer success platforms market has been segmented as follows
- BFSI
- Retail and eCommerce
- Telecommunications and IT
- Healthcare and Life Science
- Government and Public Safety
- Others (Travel and Hospitality and Media and Entertainment)
Based on regions, the customer success platforms market has been segmented as follows:
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- APAC
- China
- Japan
- India
- Rest of APAC
- MEA
- Middle East
- Africa
- Latin America
- Mexico
- Brazil
- Rest of Latin America
Recent Developments:
- In February 2019, Gainsight launched Gainsight PX, a powerful and complete Product Experience Platform. The product is developed with the expertise achieved through the acquisition of Aptrinsic. It would help product managers make data-driven decisions and directly engage with its customers.
Key questions addressed by the report:
- What are the opportunities in the market?
- What is the competitive landscape in the market?
- What are the emerging technologies impacting the overall market?
- What are the key use cases existing in the market?
- What are the key trends and dynamics existing in the market?
Frequently Asked Questions (FAQ):
What is Customer Success Platform?
What is the market size of customer success platform market?
Who are the top vendors in the customer success platform market?
What are the major applications of customer success platform market?
What are the key use cases existing in the customer success platform market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Competitive Leadership Mapping Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. - 29)
4 Premium Insights (Page No. - 34)
4.1 Attractive Market Opportunities in the Customer Success Platforms Market
4.2 Market By Application (20192024)
4.3 Market By Organization Size
4.4 Market Share Across Regions
5 Market Overview and Industry Trends (Page No. - 36)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Advent of Cloud Computing in Customer Success
5.2.1.2 Demand for Advanced Solutions to Monitor Customer Scores and Reduce Churn
5.2.1.3 Rising Data Volume Due to Increased Digitalization
5.2.2 Restraints
5.2.2.1 Data Aggregation and Synchronization From Multiple Silos
5.2.3 Opportunities
5.2.3.1 Rising Adoption of Advanced Technologies, Such as Artificial Intelligence and Machine Learning
5.2.3.2 Increasing Investment in Customer Success Platform Startups
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Concerns
5.3 Industry Trends
5.3.1 Use Cases
5.3.1.1 Use Case 1: Increasing Customer Engagement By Analyzing Customer Health
5.3.1.2 Use Case 2: Reducing Onboarding Time Through Data-Driven Insights
5.3.1.3 Use Case 3: Tracking Customer Interactions for Driving Business
5.3.2 Impact of Artificial Intelligence and Machine Learning on the Customer Success Platforms Market
5.3.3 Customer Success Process
6 Customer Success Platforms Market By Application (Page No. - 43)
6.1 Introduction
6.2 Customer Experience Management
6.2.1 Increasing Need for Real-Time Insights Into Customer Data to Drive Customer Experience Management
6.3 Sales and Marketing Management
6.3.1 Focus on Better Engagement With Target Audience to Drive Sales and Marketing Management
6.4 Risk and Compliance Management
6.4.1 Increasing Need for Mitigating Risks Associated With Misuse of Customer Data and Meeting Strict Regulations to Spur Demand for Risk and Compliance Management
6.5 Customer Service
6.5.1 Growing Focus on Enhancing Customer Interactions and Ensuring Timely Delivery to Drive Customer Service
6.6 Others
7 Customer Success Platforms Market By Component (Page No. - 50)
7.1 Introduction
7.2 Solution
7.2.1 Need for Consolidating Distinct Customer Data to Enhance Customer Experience Driving the Adoption of Customer Success Solutions
7.3 Services
7.3.1 Professional Services
7.3.1.1 Support and Maintenance Services
7.3.1.1.1 Need for Technical and Maintenance Assistance During Software Life Cycle to Drive the Growth of Support and Maintenance Services
7.3.1.2 Consulting Services
7.3.1.2.1 Need for Business Performance Improvement and Cost Reduction to Create Demand for Consulting Services
7.3.2 Managed Services
7.3.2.1 Increasing Need for Monitoring and Managing Business Operations to Drive the Growth of Managed Services
8 Customer Success Platforms Market By Deployment Model (Page No. - 59)
8.1 Introduction
8.2 On-Premises
8.2.1 Data Privacy and Security Advantages to Boost the Growth of On-Premises Customer Success Solutions
8.3 Cloud
8.3.1 Benefits Such as Mobility, Low Setup Costs, and Universal Access to Boost the Adoption of Cloud-Based Customer Success Solutions
9 Customer Success Platforms Market By Organization Size (Page No. - 63)
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.2.1 Increasing Demand for Cloud-Based Solutions to Drive the Adoption of Customer Success Solutions in SMEs
9.3 Large Enterprises
9.3.1 Rising Need for Customer Data Analysis to Drive the Adoption of Customer Success Solutions in Large Enterprises
10 Customer Success Platforms Market By Industry Vertical (Page No. - 67)
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.2.1 Focus on Compliance With Regulations and Financial Standards to Increase the Demand for Customer Success Solutions in BFSI
10.3 Retail and eCommerce
10.3.1 Growing eCommerce Business and Need for Building Customer-Centric Strategy to Drive the Adoption of Customer Success Solutions in Retail and eCommerce
10.4 Telecommunications and It
10.4.1 Increasing Need for Harnessing Massive Customer Data With Customer Success Solutions to Boost the Market Growth in Telecommunications and It
10.5 Healthcare and Life Sciences
10.5.1 Creating Data-Driven Personalized Treatment Plans to Drive the Adoption of Customer Success Solutions in Healthcare and Life Sciences
10.6 Government and Public Sector
10.6.1 Focus on Assessing Tax Risk and Predicting Crimes to Boost the Growth of Customer Success Platforms Market in Government and Public Sector
10.7 Others
11 Customer Success Platforms Market By Region (Page No. - 75)
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.1.1 High Consumer Spending and Presence of A Large Number of Players to Drive the Adoption of Customer Success Solutions in the Us
11.2.2 Canada
11.2.2.1 Need for Companies to Leverage the Increasing Volume of Data Driving the Growth of Market in Canada
11.3 Europe
11.3.1 United Kingdom
11.3.1.1 Increasing Technology Adoption and Various Government Initiatives to Fuel the Growth of Market in the Uk
11.3.2 Germany
11.3.2.1 High-Income Markets and Need for Maintaining A Competitive Edge to Drive the Adoption of Customer Success Solutions in Germany
11.3.3 France
11.3.3.1 Need for Understanding Changing Customer Behavior to Boost the Growth of Market in France
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.1.1 Increasing Digitalization and Growing Need for Enhanced Customer Experience Across Various Industries to Drive the Adoption of Customer Success Solutions in China
11.4.2 Japan
11.4.2.1 High Investment in Labor-Savvy Technologies to Fuel the Growth of Customer Success Platforms Market in Japan
11.4.3 India
11.4.3.1 Incorporating A Customer-Centric Approach in Business Strategies to Drive the Adoption of Customer Success Solutions in India
11.4.4 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 Middle East
11.5.1.1 Changing Customer Demands and Increased Inclination Toward Advanced Technologies to Fuel the Growth of Market in the Middle East
11.5.2 Africa
11.5.2.1 Increasing Awareness of the Benefits of Customer Success Platforms to Boost the Market Growth in Africa
11.6 Latin America
11.6.1 Mexico
11.6.1.1 Increasing Trade and Rising Customer Base to Fuel the Growth of Market in Mexico
11.6.2 Brazil
11.6.2.1 Growing Adoption of Cloud-Based Solutions to Propel the Growth of Market in Brazil
11.6.3 Rest of Latin America
12 Competitive Landscape (Page No. - 102)
12.1 Competitive Leadership Mapping (Start-Up)
12.1.1 Progressive Companies
12.1.2 Responsive Companies
12.1.3 Dynamic Companies
12.1.4 Starting Blocks
12.2 Strength of Product Portfolio
12.3 Business Strategy Excellence
12.4 Ranking Analysis
13 Company Profiles (Page No. - 107)
13.1 Introduction
(Business Overview, Platforms & Solution, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 Gainsight
13.3 Salesforce
13.4 Natero
13.5 Totango
13.6 Amity
13.7 Strikedeck
13.8 Churnzero
13.9 ClientSuccess
13.10 Bolstra
13.11 UserIQ
13.12 Planhat
13.13 Salesmachine
13.14 Catalyst
13.15 AppsForOps
13.16 Armatic Technologies
13.17 CustomerSuccessBox
13.18 Clientshare
13.19 Wootric
13.20 Komiko
13.21 Akita
*Details on Business Overview, Platforms & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 Appendix (Page No. - 136)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets Subscription Portal
14.3 Available Customization
14.4 Related Reports
14.5 Author Details
List of Tables (73 Tables)
Table 1 United States Dollar Exchange Rate, 20162019
Table 2 Factor Analysis
Table 3 Evaluation Criteria
Table 4 Customer Success Platforms Market Size and Growth Rate, 20172024 (USD Million, Y-O-Y %)
Table 5 Market Size By Application, 20172024 (USD Million)
Table 6 Cem: Market Size By Region, 20172024 (USD Million)
Table 7 Sales and Marketing Management: Market Size By Region, 20172024 (USD Million)
Table 8 Risk and Compliance Management: Market Size By Region, 20172024 (USD Million)
Table 9 Customer Service: Market Size By Region, 20172024 (USD Million)
Table 10 Others: Market Size By Region, 20172024 (USD Million)
Table 11 Customer Success Platforms Market Size, By Component, 20172024 (USD Million)
Table 12 Solution: Market Size By Region, 20172024 (USD Million)
Table 13 Services: Market Size By Type, 20172024 (USD Million)
Table 14 Services: Market Size By Region, 20172024 (USD Million)
Table 15 Professional Services Market Size, By Type, 20172024 (USD Million)
Table 16 Professional Services Market Size, By Region, 20172024 (USD Million)
Table 17 Support and Maintenance Services Market Size, By Region, 20172024 (USD Million)
Table 18 Consulting Services Market Size, By Region, 20172024 (USD Million)
Table 19 Managed Services Market Size, By Region, 20172024 (USD Million)
Table 20 Customer Success Platforms Market Size, By Deployment Model, 20172024 (USD Million)
Table 21 On-Premises: Market Size By Region, 20172024 (USD Million)
Table 22 Cloud: Market Size By Region, 20172024 (USD Million)
Table 23 Market Size By Organization Size, 20172024 (USD Million)
Table 24 SMEs: Market Size By Region, 20172024 (USD Million)
Table 25 Large Enterprises: Market Size By Region, 20172024 (USD Million)
Table 26 Customer Success Platforms Market Size, By Industry Vertical, 20172024 (USD Million)
Table 27 BFSI: Market Size By Region, 20172024 (USD Million)
Table 28 Retail and eCommerce: Market Size By Region, 20172024 (USD Million)
Table 29 Telecommunications and It: Market Size By Region, 20172024 (USD Million)
Table 30 Healthcare and Life Sciences: Market Size By Region, 20172024 (USD Million)
Table 31 Government and Public Sector: Market Size By Region, 20172024 (USD Million)
Table 32 Others: Market Size By Region, 20172024 (USD Million)
Table 33 Customer Success Platforms Market Size, By Region, 20172024 (USD Million)
Table 34 North America: Market Size By Component, 20172024 (USD Million)
Table 35 North America: Market Size By Service, 20172024 (USD Million)
Table 36 North America: Market Size By Professional Service, 20172024 (USD Million)
Table 37 North America: Market Size By Application, 20172024 (USD Million)
Table 38 North America: Market Size By Deployment Model, 20172024 (USD Million)
Table 39 North America: Market Size By Organization Size, 20172024 (USD Million)
Table 40 North America: Market Size By Industry Vertical, 20172024 (USD Million)
Table 41 North America: Market Size By Country, 20172024 (USD Million)
Table 42 Europe: Customer Success Platforms Market Size, By Component, 20172024 (USD Million)
Table 43 Europe: Market Size By Service, 20172024 (USD Million)
Table 44 Europe: Market Size By Professional Service, 20172024 (USD Million)
Table 45 Europe: Market Size By Application, 20172024 (USD Million)
Table 46 Europe: Market Size By Deployment Model, 20172024 (USD Million)
Table 47 Europe: Market Size By Organization Size, 20172024 (USD Million)
Table 48 Europe: Market Size By Industry Vertical, 20172024 (USD Million)
Table 49 Europe: Market Size By Country, 20172024 (USD Million)
Table 50 Asia Pacific: Customer Success Platforms Market Size, By Component, 20172024 (USD Million)
Table 51 Asia Pacific: Market Size By Service, 20172024 (USD Million)
Table 52 Asia Pacific: Market Size By Professional Service, 20172024 (USD Million)
Table 53 Asia Pacific: Market Size By Application, 20172024 (USD Million)
Table 54 Asia Pacific: Market Size By Deployment Model, 20172024 (USD Million)
Table 55 Asia Pacific: Market Size By Organization Size, 20172024 (USD Million)
Table 56 Asia Pacific: Market Size By Industry Vertical, 20172024 (USD Million)
Table 57 Asia Pacific: Market Size By Country, 20172024 (USD Million)
Table 58 Middle East and Africa: Customer Success Platforms Market Size, By Component, 20172024 (USD Million)
Table 59 Middle East and Africa: Market Size By Service, 20172024 (USD Million)
Table 60 Middle East and Africa: Market Size By Professional Service, 20172024 (USD Million)
Table 61 Middle East and Africa: Market Size By Application, 20172024 (USD Million)
Table 62 Middle East and Africa: Market Size By Deployment Model, 20172024 (USD Million)
Table 63 Middle East and Africa: Market Size By Organization Size, 20172024 (USD Million)
Table 64 Middle East and Africa: Market Size By Industry Vertical, 20172024 (USD Million)
Table 65 Middle East and Africa: Market Size By Sub-Region, 20172024 (USD Million)
Table 66 Latin America: Customer Success Platforms Market Size, By Component, 20172024 (USD Million)
Table 67 Latin America: Market Size By Service, 20172024 (USD Million)
Table 68 Latin America: Market Size By Professional Service, 20172024 (USD Million)
Table 69 Latin America: Market Size By Application, 20172024 (USD Million)
Table 70 Latin America: Market Size By Deployment Model, 20172024 (USD Million)
Table 71 Latin America: Market Size By Organization Size, 20172024 (USD Million)
Table 72 Latin America: Market Size By Industry Vertical, 20172024 (USD Million)
Table 73 Latin America: Market Size By Country, 20172024 (USD Million)
List of Figures (30 Figures)
Figure 1 Global Customer Success Platforms Market: Research Design
Figure 2 Market Estimation and Forecast Methodology
Figure 3 Market Overview
Figure 4 Market to Witness High Growth During the Forecast Period
Figure 5 Market By Component (2019 vs 2024)
Figure 6 Market By Deployment Model (20192024)
Figure 7 Advent of Cloud Computing and Demand for Advanced Solutions to Monitor Customer Success and Reduce Churn Driving the Customer Success Platforms Market
Figure 8 Market By Application (20192024)
Figure 9 Market By Organization Size (20192024)
Figure 10 North America to Account for the Highest Market Share in 2019
Figure 11 Drivers, Restraints, Opportunities, and Challenges: Customer Success Platforms Market
Figure 12 Customer Success Process
Figure 13 Customer Service Segment to Grow at the Highest CAGR During the Forecast Period
Figure 14 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 15 Managed Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 16 Consulting Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 17 Cloud Deployment Model to Grow at A Higher CAGR During the Forecast Period
Figure 18 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 19 Retail and eCommerce Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 20 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 21 North America: Market Snapshot
Figure 22 Asia Pacific: Market Snapshot
Figure 23 Customer Success Platforms Market, Competitive Leadership Mapping, Startup Companies, 2019
Figure 24 Ranking of Key Players in the Customer Success Platforms Market, 2019
Figure 25 Gainsight: SWOT Analysis
Figure 26 Salesforce: Company Snapshot
Figure 27 Salesforce: SWOT Analysis
Figure 28 Natero: SWOT Analysis
Figure 29 Totango: SWOT Analysis
Figure 30 Amity: SWOT Analysis
The study involved 4 major activities in estimating the current market size for customer success solutions and services. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakup and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources, such as Bloomberg and BusinessWeek have been referred for, to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; journals; and certified publications and articles from recognized authors, directories, and databases.
Primary Research
Various primary sources from both the supply and demand-sides of the customer success platforms market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the market, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents,
To know about the assumptions considered for the study, download the pdf brochure
Customer Success Platforms Market Size Estimation
For making market estimates and forecasting the customer success platforms market, and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:
- The key players in the market have been identified through extensive secondary research.
- The market size, in terms of value, has been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the customer success platforms market by component (solutions and services), application, deployment model, organization size, industry vertical, and region
- To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
- To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
- To analyze the opportunities in the market for stakeholders by identifying high-growth segments of the market
- To forecast the market size of the market segments with respect to the 5 main regions, namely, North America, Europe, Middle East and Africa (MEA), Asia Pacific (APAC), and Latin America.
- To profile the key players of the market and comprehensively analyze their market size and core competencies in the market
- To track and analyze the competitive developments, such as new product launches; mergers and acquisitions; and partnerships, agreements, and collaborations, in the global market
Available Customizations
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Growth opportunities and latent adjacency in Customer Success Platforms Market