Customer Data Platform Market

Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025

Report Code: TC 6601 Mar, 2020, by marketsandmarkets.com

The global Customer Data Platform (CDP) market size is expected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP industry include the increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, proliferation of customer channels, automated smart machines to drive consumer experience, and increasing investments and fundings in CDP startups is further expected to offer opportunities for the increased adoption of Customer Data Platform Market.

Customer Data Platform Market

Cloud deployment mode to grow at a rapid pace during the forecast period

Most vendors in the Customer Data Platform Market offer cloud-based CDP solutions to maximize profits and automate the equipment maintenance process, effectively. The adoption of cloud-based CDP solutions is expected to grow, owing to benefits, such as easy maintenance of generated data, cost-effectiveness, agility, flexibility, scalability, and effective management of these solutions. Companies prefer to adopt cloud-based CDP solutions, as these support their regional, cross-regional, or cross-country data recovery strategies. This enables them to ensure resiliency in case of a disaster.

Customer Data Platform Market

North America to hold the largest market size during the forecast period

North America is expected to hold the largest size in the global Customer Data Platform Market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. North America is the most significant revenue contributor to the global CDP market. The region is witnessing significant developments in the CDP industry. In North America, the high growth rate can be attributed to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in data analytics. Organizations especially in the US have started using CDP solutions to generate insightful information from structured and unstructured data and stay competitive in the market. Increasing generation of data, such as clickstream data, server logs, subscriber data, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) are triggering vendors to launch a number of CDPs and services to cater to various needs of the organizations and their customers.

Key Customer Data Platform Market Players

Major vendors in the global CDP market include Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global CDP market.

Adobe (US) is one of the leading digital media software service providers. The company was founded in 1982 and is headquartered in California, US. It offers various products and services that are utilized by professionals, marketers, knowledge workers, students, application developers, and enterprises. These products and services help enterprises manage, deliver, measure, and optimize business operations. The company also offers license products through its websites and application stores. It provides its products through the Software-as-a-Service (SaaS) model, managed service model, and pay-per-use model. Adobe operates through three business segments: digital media, digital experience, and publishing. It provides Adobe Experience Platform for its clients. The platform enables customers to generate better customer insights.

Scope of the Customer Data Platform Market Report

Report Metric

Details

Market size available for years

2020–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Billion (USD)

Segments covered

Component, Deployment Mode, Organization Size, Application, Industry Vertical, Capability and Region

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US)

This research report categorizes the CDP market based on component, deployment mode, organization size, application, industry verticals, and regions.

By component, the CDP market is divided into the following segments:

  • Component
    • Platform
    • Services
  • Services
    • Consulting Services
    • Support and Maintenance

By deployment mode, the Customer Data Platform Market is divided into the following segments:

  • On-premises
  • Cloud

By organization size, the CDP market is divided into the following segments:

  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)

By Application, the CDP market is divided into the following segments:

  • Personalized Recommendations   
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management       
  • Others (Data Enrichment and Data Monetization)

By industry vertical, the CDP market is divided into the following segments:

  • Banking, Financial Services and Insurance (BFSI)
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and Information Technology (IT)
  • Healthcare
  • Others (Automobile, Government and Education)

By industry vertical, the Customer Data Platform Market is divided into the following segments:

  • Open Access
  • Real-time Analytics
  • Audience Management
  • Identity Management

By region, the CDP market is divided into the following segments:

  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    •  Germany
    •  France
    •  Rest of Europe                   
  • APAC
    • China
    • Japan
    • India
    • Rest of APAC
  • MEA
    • Middle East
    •  Africa
    •  Rest of MEA
  • Latin America
    • Brazil
    •  Mexico
    • Rest of Latin America*     

Critical questions the report answers

  • What are the current trends driving the Customer Data Platform Market?
  • In which vertical are most industrial companies deploying CDP solutions?
  • Where will recent developments of market vendors take the industry in the mid- to long-term?
  • Who are the top vendors in the CDP market, and what is their competitive analysis?
  • What are the drivers and challenges faced by vendors in the CDP market?

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
           1.2.1 Inclusions and Exclusions
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
    1.4 Years Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 23)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primary Profiles
    2.2 Market Breakup and Data Triangulation
    2.3 Key Industry Insights
    2.4 Market Size Estimation
           2.4.1 Top-Down Approach
           2.4.2 Bottom-Up Approach
    2.5 Market Forecast
    2.6 Microquadrant Research Methodology
           2.6.1 Vendor Inclusion Criteria
    2.7 Research Assumptions
    2.8 Limitations of the Study

3 Executive Summary (Page No. - 37)

4 Premium Insights (Page No. - 41)
    4.1 Attractive Market Opportunities in the Customer Data Platform Market
    4.2 Market Top 3 Applications
    4.3 Market By Region
    4.4 Market in North America, By Application and Industry Vertical

5 Market Overview and Industry Trends (Page No. - 44)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Spending on Marketing and Advertising Activities By Enterprises
                    5.2.1.2 Changing Landscape of Customer Intelligence
                    5.2.1.3 Proliferation of Customer Channels
           5.2.2 Restraints
                    5.2.2.1 Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption
           5.2.3 Opportunities
                    5.2.3.1 Automated Smart Machines to Drive Customer Experience
                    5.2.3.2 Increasing Investment and Funding in CDP Startups
           5.2.4 Challenges
                    5.2.4.1 Longer Time Required for Creating Marketing Campaigns
                    5.2.4.2 Confusion Around What CDP Can and Should Do
    5.3 Industry Trends
           5.3.1 Use Cases
                    5.3.1.1 Use Case: to Understand an Increasingly Diverse Customer Base Across Industries
                    5.3.1.2 Use Case: to Drive A Highly Personalized Account-Based Marketing Campaign
                    5.3.1.3 Use Case: to Close More Valuable Deals Quickly
                    5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates and Win Rates
    5.4 Regulatory Implications
           5.4.1 General Data Protection Regulation
           5.4.2 Governance, Risk, and Compliance
           5.4.3 European Union Data Protection Regulation
           5.4.4 Can-Spam Act
           5.4.5 Eprivacy Regulation
           5.4.6 SOC 2 Type 2 Compliance
           5.4.7 California Consumer Privacy Act
    5.5 Future Outlook
           5.5.1 Competitive Benchmarking
    5.6 Customer Data Platform Architecture

6 Customer Data Platform Market, By Component (Page No. - 56)
    6.1 Introduction
           6.1.1 Component: Market Drivers
    6.2 Platform
    6.3 Services
           6.3.1 Consulting Services
                    6.3.1.1 Support and Maintenance

7 Customer Data Platform Market By Deployment Mode (Page No. - 63)
    7.1 Introduction
           7.1.1 Deployment Mode: Market Drivers
    7.2 Cloud
    7.3 On-Premises

8 Customer Data Platform Market By Organization Size (Page No. - 67)
    8.1 Introduction
           8.1.1 Organization Size: Market Drivers
    8.2 Small and Medium-Sized Enterprises
    8.3 Large Enterprises

9 Customer Data Platform Market By Application (Page No. - 71)
    9.1 Introduction
           9.1.1 Application: Market Drivers
    9.2 Personalized Recommendations
    9.3 Predictive Analytics
    9.4 Customer Engagement and Retention
    9.5 Marketing Data Segmentation
    9.6 Security Management
    9.7 Others

10 Customer Data Platform Market By Industry Vertical (Page No. - 79)
     10.1 Introduction
             10.1.1 Industry Vertical: Market Drivers
     10.2 Banking, Financial Services, and Insurance
     10.3 Retail and eCommerce
     10.4 Media and Entertainment
     10.5 Travel and Hospitality
     10.6 Telecom and It
     10.7 Healthcare
     10.8 Other Industry Verticals

11 Customer Data Platform Market By Capability (Page No. - 90)
     11.1 Introduction
     11.2 Open Access
     11.3 Real-Time Analytics
     11.4 Audience Management
     11.5 Identity Management

12 Customer Data Platform Market By Region (Page No. - 92)
     12.1 Introduction
     12.2 North America
             12.2.1 North America: Market Drivers
             12.2.2 United States
             12.2.3 Canada
     12.3 Europe
             12.3.1 Europe: Market Drivers
             12.3.2 United Kingdom
             12.3.3 Germany
             12.3.4 France
             12.3.5 Rest of Europe
     12.4 Asia Pacific
             12.4.1 Asia Pacific: Market Drivers
             12.4.2 China
             12.4.3 Japan
             12.4.4 India
             12.4.5 Rest of Asia Pacific
     12.5 Middle East and Africa
             12.5.1 Middle East and Africa: Customer Data Platform Market Drivers
             12.5.2 Middle East
             12.5.3 Africa
     12.6 Latin America
             12.6.1 Latin America: Market Drivers
             12.6.2 Brazil
             12.6.3 Mexico
             12.6.4 Rest of Latin America

13 Competitive Landscape (Page No. - 137)
     13.1 Introduction
     13.2 Startup Microquadrant Overview
             13.2.1 Progressive Companies
             13.2.2 Responsive Companies
             13.2.3 Dynamic Companies
             13.2.4 Starting Blocks

14 Company Profiles (Page No. - 139)
     14.1 Introduction
(Business Overview, Platforms and Services Offered, Recent Developments & SWOT Analysis)*
     14.2 Oracle
     14.3 SAP
     14.4 Adobe
     14.5 Salesforce
     14.6 Microsoft
     14.7 SAS Institute
     14.8 Teradata
     14.9 Nice
     14.10 Dun & Bradstreet
     14.11 Leadspace
     14.12 Zylotech
     14.13 Bluevenn
     14.14 Calibermind
     14.15 Celebrus (D4t4 Solutions)
     14.16 Tealium
     14.17 Agilone
     14.18 Blueconic
     14.19 Lytics
     14.20 Ignitionone
     14.21 Amperity
*Details on Business Overview, Platforms and Services Offered, Recent Developments & SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
     14.22 Right to Win

15 Appendix (Page No. - 188)
     15.1 Discussion Guide
     15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.3 Available Customization
     15.4 Related Reports
     15.5 Author Details


List of Tables (109 Tables)

Table 1 United States Dollar Exchange Rate, 2016–2019
Table 2 Evaluation Criteria
Table 3 Customer Data Platform Market Size and Growth, 2020–2025 (USD Million)
Table 4 Analysis of Product Portfolio of Major Players in the Market
Table 5 Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 6 Platform: Market Size By Region, 2018–2025 (USD Million)
Table 7 Services: Market Size By Type, 2018–2025 (USD Million)
Table 8 Services: Market Size By Region, 2018–2025 (USD Million)
Table 9 Consulting Market Size, By Region, 2018–2025 (USD Million)
Table 10 Support and Maintenance Market Size, By Region, 2018–2025 (USD Million)
Table 11 Customer Data Platform Market Size, By Deployment Mode, 2018–2025 (USD Million)
Table 12 Cloud: Market Size By Region, 2018–2025 (USD Million)
Table 13 On-Premises: Market Size By Region, 2018–2025 (USD Million)
Table 14 Market Size By Organization Size, 2018–2025 (USD Million)
Table 15 Small and Medium-Sized Enterprises: Market Size By Region, 2018–2025 (USD Million)
Table 16 Large Enterprises: Market Size By Region, 2018–2025 (USD Million)
Table 17 Customer Data Platform Market Size, By Application, 2020–2025 (USD Million)
Table 18 Personalized Recommendations: Market Size By Region, 2020–2025 (USD Million)
Table 19 Predictive Analytics: Market Size By Region, 2020–2025 (USD Million)
Table 20 Customer Engagement and Retention: Market Size By Region, 2020–2025 (USD Million)
Table 21 Marketing Data Segmentation: Market Size By Region, 2020–2025 (USD Million)
Table 22 Security Management: Market Size By Region, 2020–2025 (USD Million)
Table 23 Others: Market Size By Region, 2020–2025 (USD Million)
Table 24 Customer Data Platform Market Size, By Industry Vertical, 2020–2025 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size, By Region, 2020–2025 (USD Million)
Table 26 Retail and eCommerce: Market Size By Region, 2020–2025 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 2020–2025 (USD Million)
Table 28 Travel and Hospitality: Market Size By Region, 2020–2025 (USD Million)
Table 29 Telecom and It: Market Size By Region, 2020–2025 (USD Million)
Table 30 Healthcare: Market Size By Region, 2020–2025 (USD Million)
Table 31 Other Industry Verticals: Market Size By Region, 2020–2025 (USD Million)
Table 32 Customer Data Platform Market Size, By Region, 2020–2025 (USD Million)
Table 33 North America: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 34 North America: Market Size By Service, 2020–2025 (USD Million)
Table 35 North America: Market Size By Application, 2020–2025 (USD Million)
Table 36 North America: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 37 North America: Market Size By Organization Size, 2020–2025 (USD Million)
Table 38 North America: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 39 North America: Market Size By Country, 2020–2025 (USD Million)
Table 40 United States: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 41 United States: Market Size By Service, 2020–2025 (USD Million)
Table 42 United States: Market Size By Application, 2020–2025 (USD Million)
Table 43 United States: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 44 United States: Market Size By Organization Size, 2020–2025 (USD Million)
Table 45 United States: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 46 Canada: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 47 Canada: Market Size By Service, 2020–2025 (USD Million)
Table 48 Canada: Market Size By Application, 2020–2025 (USD Million)
Table 49 Canada: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 50 Canada: Market Size By Organization Size, 2020–2025 (USD Million)
Table 51 Canada: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 52 Europe: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 53 Europe: Market Size By Service, 2018–2025 (USD Million)
Table 54 Europe: Market Size By Application, 2018–2025 (USD Million)
Table 55 Europe: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 56 Europe: Market Size By Organization Size, 2018–2025 (USD Million)
Table 57 Europe: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 58 Europe: Market Size By Country, 2018–2025 (USD Million)
Table 59 United Kingdom: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 60 United Kingdom: Market Size By Service, 2018–2025 (USD Million)
Table 61 United Kingdom: Market Size By Application, 2018–2025 (USD Million)
Table 62 United Kingdom: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 63 United Kingdom: Market Size By Organization Size, 2018–2025 (USD Million)
Table 64 Germany: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 65 Germany: Market Size By Service, 2018–2025 (USD Million)
Table 66 Germany: Market Size By Application, 2018–2025 (USD Million)
Table 67 Germany: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 68 Germany: Market Size By Organization Size, 2018–2025 (USD Million)
Table 69 France: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 70 France: Market Size By Service, 2018–2025 (USD Million)
Table 71 France: Market Size By Application, 2018–2025 (USD Million)
Table 72 France: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 73 France: Market Size By Organization Size, 2018–2025 (USD Million)
Table 74 Asia Pacific: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 75 Asia Pacific: Market Size By Service, 2020–2025 (USD Million)
Table 76 Asia Pacific: Market Size By Application, 2020–2025 (USD Million)
Table 77 Asia Pacific: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 78 Asia Pacific: Market Size By Organization Size, 2020–2025 (USD Million)
Table 79 Asia Pacific: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 80 Asia Pacific: Market Size By Country, 2020–2025 (USD Million)
Table 81 China: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 82 China: Market Size By Service, 2020–2025 (USD Million)
Table 83 China: Market Size By Application, 2020–2025 (USD Million)
Table 84 China: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 85 China: Market Size By Organization Size, 2020–2025 (USD Million)
Table 86 Japan: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 87 Japan: Market Size By Service, 2020–2025(USD Million)
Table 88 Japan: Market Size By Application, 2020–2025 (USD Million)
Table 89 Japan: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 90 Japan: Market Size By Organization Size, 2020–2025 (USD Million)
Table 91 India: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 92 India: Market Size By Service, 2020–2025 (USD Million)
Table 93 India: Market Size By Application, 2020–2025 (USD Million)
Table 94 India: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 95 India: Market Size By Organization Size, 2020–2025 (USD Million)
Table 96 Middle East and Africa: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 97 Middle East and Africa: Market Size By Service, 2018–2025 (USD Million)
Table 98 Middle East and Africa: Market Size By Application, 2018–2025 (USD Million)
Table 99 Middle East and Africa: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 100 Middle East and Africa: Market Size By Organization Size, 2018–2025 (USD Million)
Table 101 Middle East and Africa: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 102 Middle East and Africa: Market Size By Country, 2018–2025 (USD Million)
Table 103 Latin America: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 104 Latin America: Market Size By Service, 2018–2025 (USD Million)
Table 105 Latin America: Market Size By Application, 2018–2025 (USD Million)
Table 106 Latin America: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 107 Latin America: Market Size By Organization Size, 2018–2025 (USD Million)
Table 108 Latin America: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 109 Latin America: Market Size By Country, 2018–2025 (USD Million)


List of Figures (53 Figures)

Figure 1 Customer Data Platform Market: Research Design
Figure 2 Breakup of Primary Interviews: By Company, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology – Approach 1 (Supply Side): Revenue of Solutions/Services of the Customer Data Platform Market
Figure 5 Market Size Estimation Methodology – Approach 1 Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Market
Figure 6 Market Size Estimation Methodology – Approach 2 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 7 Market Size Estimation Methodology – Approach 3 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 8 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
Figure 9 Factor Analysis
Figure 10 Customer Data Platform Market: Assumptions
Figure 11 Market Snapshot By Component
Figure 12 Market Snapshot By Service
Figure 13 Customer Data Platform Snapshot, By Deployment Mode
Figure 14 Market Snapshot By Organization Size
Figure 15 Market Snapshot By Application
Figure 16 Market Snapshot By Vertical
Figure 17 Market Snapshot By Region
Figure 18 Increasing Spending on Marketing and Advertising Activities By Enterprises and Proliferation of Customer Channels to Be the Key Factors Driving the Overall Growth of the Customer Data Platform Market
Figure 19 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America to Hold the Highest Market Share in 2020
Figure 21 Customer Retention & Engagement Application and Travel & Hospitality Industry Vertical in North America Accounted for the Highest Shares in the Market in 2020
Figure 22 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
Figure 23 Customer Data Platform Functionality
Figure 24 Platform Segment to Account for A Larger Market Size During the Forecast Period
Figure 25 Support and Maintenance Segment to Grow at A Higher CAGR During the Forecast Period
Figure 26 Cloud Segment to Grow at A Higher CAGR During the Forecast Period
Figure 27 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 28 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Figure 29 Travel and Hospitality Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 30 North America to Account for the Largest Market Size During the Forecast Period
Figure 31 India to Register the Highest CAGR During the Forecast Period
Figure 32 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 33 North America: Market Snapshot
Figure 34 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Figure 35 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 36 Asia Pacific: Market Snapshot
Figure 37 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 38 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 39 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 40 Customer Data Platform Market (Startup), Competitive Leadership Mapping, 2020
Figure 41 Oracle: Company Snapshot
Figure 42 Oracle: SWOT Analysis
Figure 43 SAP: Company Snapshot
Figure 44 SAP: SWOT Analysis
Figure 45 Adobe: Company Snapshot
Figure 46 Adobe: SWOT Analysis
Figure 47 Salesforce: Company Snapshot
Figure 48 Salesforce: SWOT Analysis
Figure 49 Microsoft: Company Snapshot
Figure 50 Microsoft: SWOT Analysis
Figure 51 SAS Institute: Company Snapshot
Figure 52 Teradata: Company Snapshot
Figure 53 Nice: Company Snapshot

The study involved four major activities in estimating the current market size of the Customer Data Platform (CDP) market. An extensive secondary research was done to collect information on the market, peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the Customer Data Platform Market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg, BusinessWeek, Dun Bradstreet, and Factiva have been referred to, for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases. Journals, repositories, and resources, The Role of a Customer Data Platform by IEEE Computer Society and The Purpose and Value of a Customer Data Platform were referred to understand the integration of CDP services and platform.

Primary Research

Various primary sources from both the supply and demand sides of the Customer Data Platform Market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, and related key executives from various vendors offering CDP solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of primary profiles:

Customer Data Platform Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the Customer Data Platform Market. The top-down approach was used to derive the revenue contribution of top vendors and their offerings in the CDP market. The bottom-up approach was used to arrive at the overall market size of the global CDP market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage, shares split, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, segment, and project the global market size for the Customer Data Platform Market
  • To analyze the market by component, application, capability, organization size, industry vertical, and regions
  • To understand the structure of the CDP market by identifying its various subsegments
  • To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze the micromarkets concerning individual growth trends, prospects, and their contribution to the overall market
  • To project the size of the market and its submarkets, in terms of value, for the five regions (North America, Europe, Latin America, and Middle East America) (along with their respective key countries)
  • To profile key players and comprehensively analyze their core competencies
  • To understand the competitive landscape and identify significant growth strategies adopted by players across key regions
  • To analyze competitive developments, such as expansions and fundings, new product launches, mergers and acquisitions, strategic partnerships and agreements in the CDP market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic analysis

  • Further breakup of the North American Customer Data Platform Market
  • Further breakup of the European CDP market
  • Further breakup of the APAC CDP market
  • Further breakup of the Latin American CDP market
  • Further breakup of the MEA CDP market

Company Information

  • Detailed analysis and profiling of additional market players up to 5
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Adjacent Markets

Mar. Size
2018
CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 6601
Published ON
Mar, 2020
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