Customer Data Platform Market

Customer Data Platform Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

Report Code: TC 6601 Sep, 2021, by marketsandmarkets.com

[358 Pages Report] The customer data platform market size to grow from USD 3.5 billion in 2021 to USD 15.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 34.6% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, Changing landscape of customer intelligence to drive market, and Proliferation of customer channels are expected to drive the adoption of customer data platform solutions and services.

Customer Data Platform Market

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COVID-19 impact on the global customer data platform market

COVID–19 has globally changed the dynamics of business operations. Though the COVID–19 outbreak has thrown light on weaknesses in business models across verticals, it has offered several opportunities to digitalize and expand their business across regions as the adoption and integration of technologies such as cloud, AI, analytics, IoT, and blockchain has increased in the lockdown period. The retail and manufacturing sectors faced a significant dip in business performance during the first and second quarters of 2020. However, with the availability of vaccines and considerable control achieved over the pandemic, these sectors are expected to witness rising investments throughout the forecast period as customer data platform solutions grow in prominence across different business functions.

Market Dynamics

Driver: Increasing spending on marketing and advertising activities by enterprises

As digital marketing matures and more companies invest in it, many brands have started to see diminishing returns. CDP can help overcome tactic fatigue and take programs to the next level, realizing the full potential of email marketing, paid media, and other addressable channels. CDP provides feed personalization algorithm capability to offer highly personalized experiences that people expect, despite all the organizational and technological complexities that may lie beneath. According to industry experts, CDPs make the dream of full-lifecycle customer journey analytics a reality by seamlessly integrating customer data across all analytics, measurement, media channels, and marketing automation tools; thus, in turn, enables companies to hold marketing more accountable for product investment decisions. The companies that focus on personalization are expected to outsell companies that do not.

Restraint: Data privacy laws and protection of customer data are critical for CDP adoption

The CDP combines first-party customer data from multiple channels and sources to create a single customer view. As per the General Data Protection Regulation (GDPR) and other data privacy laws, it is necessary for marketers to receive marketing consent from consumers. Customer data is highly vulnerable to cyberattacks and breaches. Thus, it is necessary for a CDP to understand the key challenges associated with the management of data, such as the protection of sensitive customer information and the marketing consent of consumers. The CDP solution should be based on a consent-based data model; this helps store the information of customer journey and consent for marketing and provide customers transparency and control over how their data is used. If the customer has opted out of permission to use their data, then CDP should include them into a direct mail suppression list and ensure that it does not receive any unwanted marketing content through any other channels. In countries with less stringent or no laws around customer data privacy, CDP solutions are implemented with existing data privacy scenarios or in anticipation of the laws that might surface in the near future. Further, it could create complications when such new laws are introduced around customer data privacy. Thus, the privacy of customer data and compliance with data privacy laws are key to the adoption of CDP solutions.

Opportunity: Automated smart machines to drive customer experience

Modern technology has upended the way brands and consumers engage. New products, services, consumers, and competitors have arrived and keep evolving. Consumer behaviors, likes, and dislikes continue to change. Technology will be the major driver behind the reimagined Customer Experience (CX); brands must rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies. According to SAS Institute, by 2030, 67% of engagement between a brand and consumer using digital devices (online, mobile, etc.) will be completed by smart machines rather than humans. By 2030, 69% of decisions made during customer engagement will be completed by smart machines. This agility and extreme automation will drive the CX. Hence, CDP solutions with data unification, people-based marketing, identity resolution, and cross-channel real-time engagement capabilities will evolve with the increasing need for real-time automated decision-making that directly or indirectly impacts customer experiences.

Challenge: Longer time required for creating marketing campaigns

Despite the abundance of data and a definite will to succeed, personalization efforts run into some fairly persistent stumbling blocks. Various vendors offering CDP solutions claim that one of the major challenges for brands looking to implement fully realized real-time one-to-one personalization is the inability to execute campaigns in real-time. Recent years have seen many forward-thinking businesses drastically amp up their turnaround time for campaign execution. As a result, much of the data required to execute a scaled personalization strategy is already available, but the siloed nature of many marketing teams makes it difficult to access, let alone build a unified view of the customer. To accommodate new channels and objectives, today’s marketing teams are often assembled in a piecemeal fashion. As a result, their data is collected, stored, and distributed across different systems, tied to specific channels, and often managed by a variety of different teams. This siloing of data makes it challenging for marketers to deliver consistent messaging across channels; this, in turn, can lead to inconsistencies in communication both within teams and between brands and their customers, eventually increasing the overall turnaround time for marketing campaigns deployment. Thus, the ability to execute campaigns in real-time is still a distant possibility for CDP solutions of the day. Since continuity between marketing channels, customer support, and onsite experience is increasingly key to customer acquisition and retention, it is critical for savvy brands to execute real-time engagement campaigns.

The Platform segment is expected to account for a larger market size during the forecast period

The component segment has been further divided into platforms and services. The platform segment is expected to account for a larger market size during the forecast period. Platforms help analyze data generated from IoT devices, sensors, clickstreams, and social media platforms. They provide data results via interactive dashboards. However, services associated with such platforms form an integral part of the market, ensuring effective use of customer data platform solutions.

North America to account for largest market size during the forecast period

North America is expected to have the largest market share in the customer data platform market. Key factors favoring the growth of the customer data platform market in North America include the increasing technological advancements in the region. The growing number of customer data platform players across regions is expected to further drive market growth.

Customer Data Platform Market by Region

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Key Market Players

The customer data platform vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata(US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US)). The study includes an in-depth competitive analysis of these key players in the customer data platform market with their company profiles, recent developments, and key market strategies.

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Scope of the Report

Report Metrics

Details

Market size available for years

2015–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

USD Million

Segments covered

Component, Deployment Mode, Organization Size, Application, Vertical, and Region

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata (US), Nice Systems ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US)

This research report categorizes the customer data platform market based on components, type, deployment mode, organization size, application, vertical, and regions.

By Component:

  • Platform
  • Services
  • Professional Services
    • Consulting Services
    • Support and maintenance

By Deployment Mode:

  • Cloud
  • On-premises

By Organization Size:

  • Large enterprises
  • Small and medium-sized enterprises (SMEs)

By Application:

By Vertical:

  • BFSI
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and IT
  • Healthcare
  • Others(automobile, government, and education)

By Region:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • Japan
    • India
    • Australia
    • Rest of APAC
  • MEA
    • Middle East
    • Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In March 2021, Oracle’s new service provides a single point of contact for all technical delivery and removes critical expertise barriers for services. Customers get access to Oracle cloud engineers and premier technical services.
  • In October 2020, SAP launched a CDP to help organizations meld customer data across touchpoints -- from commerce and marketing to sales and service – teams to improve experiences.
  • In June 2021, Adobe updates its Adobe Experience Cloud to help brands across all industries, including retailers and distributors. The product now comes with personalization enhancements, which include an AI-powered search capacity and a collaborative data sharing function, which will help brands deliver the tailored, contextually relevant experiences that end users expect.
  • In June 2021, Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.
  • In May 2021, The new update of Salesforce CDP helps companies prioritize first-party data to make every customer interaction more personalized. 
  • In June 2021, Salesforce launched a new low code tool for developers on its lightning platform. This low-code tool is for interactive app development and automation and new elastic computing. It comes with AI-driven data protection and identity management and develops capabilities to help teams drive more business.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 34)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
    1.7 YEARS CONSIDERED FOR THE STUDY
    1.8 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019
    1.9 STAKEHOLDERS
    1.10 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 44)
    2.1 RESEARCH DATA
           FIGURE 6 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 2 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                               FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
    2.2 KEY INDUSTRY INSIGHTS
    2.3 MARKET SIZE ESTIMATION
           FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET
           FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE MARKET
           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
           FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
           FIGURE 12 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 MARKET FORECAST
           FIGURE 13 FACTOR ANALYSIS
    2.5 MICROQUADRANT RESEARCH METHODOLOGY
           TABLE 3 EVALUATION CRITERIA
           2.5.1 VENDOR INCLUSION CRITERIA
    2.6 MARKET BREAKUP AND DATA TRIANGULATION
           FIGURE 14 DATA TRIANGULATION
    2.7 ASSUMPTIONS FOR THE STUDY
    2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 58)
    TABLE 4 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH, 2021–2026 (USD MILLION)
    FIGURE 15 MARKET SNAPSHOT, BY COMPONENT
    FIGURE 16 MARKET SNAPSHOT, BY SERVICE
    FIGURE 17 CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE
    FIGURE 18 MARKET SNAPSHOT, BY ORGANIZATION SIZE
    FIGURE 19 MARKET SNAPSHOT, BY APPLICATION
    FIGURE 20 MARKET SNAPSHOT, BY VERTICAL
    FIGURE 21 MARKET SNAPSHOT, BY REGION

4 PREMIUM INSIGHTS (Page No. - 62)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET
           FIGURE 22 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES AND THE PROLIFERATION OF CUSTOMER CHANNELS TO BE THE KEY FACTORS TO DRIVE THE OVERALL GROWTH OF THE MARKET
    4.2 MARKET: TOP THREE APPLICATIONS
           FIGURE 23 PREDICTIVE ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    4.3 MARKET, BY REGION
           FIGURE 24 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020
    4.4 MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL
           FIGURE 25 PERSONALIZED RECOMMENDATIONS APPLICATION AND BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY VERTICAL IN NORTH AMERICA TO ACCOUNT FOR THE HIGHEST SHARES IN THE MARKET IN 2021

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 65)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increasing spending on marketing and advertising activities by enterprises
                    5.2.1.2 Changing landscape of customer intelligence
                    5.2.1.3 Proliferation of customer channels
           5.2.2 RESTRAINTS
                    5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Automated smart machines to drive customer experience
                    5.2.3.2 Increasing investment and funding in CDP startups
           5.2.4 CHALLENGES
                    5.2.4.1 Longer time required for creating marketing campaigns
                    5.2.4.2 Confusion around what CDP can and should do
    5.3 INDUSTRY TRENDS
           5.3.1 USE CASES
                    5.3.1.1 Use case: To understand an increasingly diverse customer base across industries
                    5.3.1.2 Use case: To drive a highly personalized account-based marketing campaign
                    5.3.1.3 Use case: To close more valuable deals quickly
                    5.3.1.4 Use case: To increase pipeline quality, conversion rates, and win rates
                    5.3.1.5 Use case: To improve audience segmentation and customer engagement
                    5.3.1.6 Use case: To improve CRM and analytics capability
                    5.3.1.7 Use case: To analyze consumer behavior on all touchpoints
    5.4 REGULATORY IMPLICATIONS
           5.4.1 GENERAL DATA PROTECTION REGULATION
           5.4.2 GOVERNANCE, RISK, AND COMPLIANCE
           5.4.3 EUROPEAN UNION DATA PROTECTION REGULATION
           5.4.4 CAN-SPAM ACT
           5.4.5 EPRIVACY REGULATION
           5.4.6 SOC 2 TYPE 2 COMPLIANCE
           5.4.7 CALIFORNIA CONSUMER PRIVACY ACT
    5.5 FUTURE OUTLOOK
           5.5.1 COMPETITIVE BENCHMARKING
                    TABLE 5 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET
    5.6 CUSTOMER DATA PLATFORM EVOLUTION
    5.7 CUSTOMER DATA PLATFORM ARCHITECTURE
           FIGURE 27 CUSTOMER DATA PLATFORM FUNCTIONALITY
    5.8 CUSTOMER DATA PLATFORM ECOSYSTEM
           TABLE 6 ECOSYSTEM: CUSTOMER DATA PLATFORM MARKET
    5.9 TECHNOLOGY ANALYSIS
           5.9.1 AI, ML, AND CUSTOMER DATA PLATFORM
                    5.9.1.1 CLOUD COMPUTING AND CUSTOMER DATA PLATFORM
                    5.9.1.2 Big data and analytics and customer data platform
    5.10 PRICING MODEL ANALYSIS
    5.11 SUPPLY CHAIN ANALYSIS
                    FIGURE 28 SUPPLY CHAIN ANALYSIS: MARKET
    5.12 PORTER’S FIVE FORCES ANALYSIS
           TABLE 7 IMPACT OF EACH FORCE ON THE MARKET
           FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER DATA PLATFORM MARKET
           5.12.1 THREAT FROM NEW ENTRANTS
           5.12.2 THREAT FROM SUBSTITUTES
           5.12.3 BARGAINING POWER OF SUPPLIERS
           5.12.4 BARGAINING POWER OF BUYERS
           5.12.5 INTENSITY OF COMPETITIVE RIVALRY
    5.13 MARKET: TRENDS IMPACTING BUYERS
    5.14 MARKET: COVID-19 IMPACT
                    FIGURE 30 MARKET – PRE-COVID AND POST-COVID

6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT (Page No. - 87)
    6.1 INTRODUCTION
           6.1.1 COMPONENT: MARKET DRIVERS
                    FIGURE 31 PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
                    TABLE 8 MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                    TABLE 9 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
    6.2 PLATFORM
           TABLE 10 PLATFORM: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 11 PLATFORM: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.3 SERVICES
           FIGURE 32 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           TABLE 12 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
           TABLE 13 MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
           TABLE 14 SERVICES: CUSTOMER DATA PLATFORM SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 15 SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.3.1 CONSULTING SERVICES
                    TABLE 16 CONSULTING SERVICES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                    TABLE 17 CONSULTING SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.1.1 Support and maintenance
                               TABLE 18 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                               TABLE 19 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE (Page No. - 95)
    7.1 INTRODUCTION
           7.1.1 DEPLOYMENT MODE: MARKET DRIVERS
                    FIGURE 33 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 20 MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                    TABLE 21 MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
    7.2 CLOUD
           TABLE 22 CLOUD: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 23 CLOUD: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021–2026 (USD MILLION)
    7.3 ON-PREMISES
           TABLE 24 ON-PREMISES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 25 ON-PREMISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE (Page No. - 100)
    8.1 INTRODUCTION
           8.1.1 ORGANIZATION SIZE: MARKET DRIVERS
                    FIGURE 34 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 26 MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                    TABLE 27 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
    8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
           TABLE 28 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 29 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.3 LARGE ENTERPRISES
           TABLE 30 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 31 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (Page No. - 105)
    9.1 INTRODUCTION
           9.1.1 APPLICATION: MARKET DRIVERS
                    FIGURE 35 PREDICTIVE ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 32 MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                    TABLE 33 MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
    9.2 PERSONALIZED RECOMMENDATIONS
           TABLE 34 PERSONALIZED RECOMMENDATIONS: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 35 PERSONALIZED RECOMMENDATIONS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.3 PREDICTIVE ANALYTICS
           TABLE 36 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 37 PREDICTIVE ANALYTICS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.4 CUSTOMER RETENTION AND ENGAGEMENT
           TABLE 38 CUSTOMER RETENTION AND ENGAGEMENT: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 39 CUSTOMER RETENTION AND ENGAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.5 MARKETING DATA SEGMENTATION
           TABLE 40 MARKETING DATA SEGMENTATION: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 41 MARKETING DATA SEGMENTATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.6 SECURITY MANAGEMENT
           TABLE 42 SECURITY MANAGEMENT: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 43 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.7 OTHER APPLICATIONS
           TABLE 44 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
           TABLE 45 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

10 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL (Page No. - 114)
     10.1 INTRODUCTION
             10.1.1 VERTICAL: MARKET DRIVERS
                       FIGURE 36 TRAVEL AND HOSPITALITY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 46 MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 47 MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
               TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.3 RETAIL AND ECOMMERCE
               TABLE 50 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 51 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.4 MEDIA AND ENTERTAINMENT
               TABLE 52 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 53 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.5 TRAVEL AND HOSPITALITY
               TABLE 54 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 55 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.6 TELECOM AND IT
               TABLE 56 TELECOM AND IT: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 57 TELECOM AND IT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.7 HEALTHCARE
               TABLE 58 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 59 HEALTHCARE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.8 OTHER VERTICALS
               TABLE 60 OTHER VERTICALS: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
               TABLE 61 OTHER VERTICALS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

11 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY (Page No. - 126)
     11.1 INTRODUCTION
     11.2 OPEN ACCESS
     11.3 REAL-TIME ANALYTICS
     11.4 AUDIENCE MANAGEMENT
     11.5 IDENTITY MANAGEMENT

12 CUSTOMER DATA PLATFORM MARKET, BY REGION (Page No. - 128)
     12.1 INTRODUCTION
             12.1.1 REGION: COVID-19 IMPACT
                       FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
                       FIGURE 38 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 62 MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                       TABLE 63 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     12.2 NORTH AMERICA
             12.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
             12.2.2 NORTH AMERICA: REGULATIONS
                       12.2.2.1 The Personal Information Protection and Electronic Documents Act (PIPEDA)
                       12.2.2.2 Gramm–Leach–Bliley (GLB) Act
                       12.2.2.3 Health Insurance Portability and Accountability (HIPAA) Act of 1996
                       12.2.2.4 Federal Information Security Management Act (FISMA)
                       12.2.2.5 Federal Information Processing Standards (FIPS)
                       12.2.2.6 California Consumer Privacy Act (CSPA)
                                   FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT
                                   TABLE 64 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                                   TABLE 65 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 66 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 67 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 68 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                                   TABLE 69 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 70 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                                   TABLE 71 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                   TABLE 72 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                                   TABLE 73 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 74 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                                   TABLE 75 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 76 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
                                   TABLE 77 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.2.3 UNITED STATES
                       TABLE 78 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 79 UNITED STATES: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 80 UNITED STATES: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 81 UNITED STATES: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 82 UNITED STATES: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 83 UNITED STATES: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 84 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 85 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 86 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 87 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 88 UNITED STATES: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 89 UNITED STATES: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.2.4 CANADA
                       TABLE 90 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 91 CANADA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 92 CANADA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 93 CANADA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 94 CANADA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 95 CANADA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 96 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 97 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 98 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 99 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 100 CANADA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 101 CANADA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
     12.3 EUROPE
             12.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS
                       TABLE 102 EUROPE: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 103 EUROPE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 104 EUROPE: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 105 EUROPE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 106 EUROPE: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 107 EUROPE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 108 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 109 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 110 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 111 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 112 EUROPE: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 113 EUROPE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 114 EUROPE: MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
                       TABLE 115 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.3.2 UNITED KINGDOM
                       TABLE 116 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 117 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 118 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 119 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 120 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 121 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 122 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 123 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 124 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 125 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 126 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 127 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.3.3 GERMANY
                       TABLE 128 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 129 GERMANY: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 130 GERMANY: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 131 GERMANY: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 132 GERMANY: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 133 GERMANY: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 134 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 135 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 136 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 137 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 138 GERMANY: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 139 GERMANY: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.3.4 FRANCE
                       TABLE 140 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 141 FRANCE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 142 FRANCE: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 143 FRANCE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 144 FRANCE: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 145 FRANCE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 146 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 147 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 148 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 149 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 150 FRANCE: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 151 FRANCE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.3.5 REST OF EUROPE
     12.4 ASIA PACIFIC
             12.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS
                       FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 152 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 155 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 156 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 157 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 158 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 159 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 160 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 161 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 162 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 163 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 164 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
                       TABLE 165 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.4.2 CHINA
                       TABLE 166 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 167 CHINA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 168 CHINA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 169 CHINA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 170 CHINA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 171 CHINA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 172 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 173 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 174 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 175 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 176 CHINA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 177 CHINA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.4.3 JAPAN
                       TABLE 178 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 179 JAPAN: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 180 JAPAN: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 181 JAPAN: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 182 JAPAN: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 183 JAPAN: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 184 JAPAN: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 185 JAPAN: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 186 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 187 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 188 JAPAN: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 189 JAPAN: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.4.4 INDIA
                       TABLE 190 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 191 INDIA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 192 INDIA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 193 INDIA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 194 INDIA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 195 INDIA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 196 INDIA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 197 INDIA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 198 INDIA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 199 INDIA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 200 INDIA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 201 INDIA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.4.5 AUSTRALIA
                       TABLE 202 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 203 AUSTRALIA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 204 AUSTRALIA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 205 AUSTRALIA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 206 AUSTRALIA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 207 AUSTRALIA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 208 AUSTRALIA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 209 AUSTRALIA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 210 AUSTRALIA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 211 AUSTRALIA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 212 AUSTRALIA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 213 AUSTRALIA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             12.4.6 REST OF ASIA PACIFIC
     12.5 MIDDLE EAST AND AFRICA
             12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
                       TABLE 214 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 215 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 216 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 217 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 218 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 219 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 220 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 221 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 222 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 223 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 224 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 225 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 226 MIDDLE EAST AND AFRICA: MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                       TABLE 227 MIDDLE EAST AND AFRICA: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
             12.5.2 MIDDLE EAST
             12.5.3 AFRICA
     12.6 LATIN AMERICA
             12.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
                       TABLE 228 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 229 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 230 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 231 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 232 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 233 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 234 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 235 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       TABLE 236 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 237 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 238 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 239 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 240 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
                       TABLE 241 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             12.6.2 BRAZIL
             12.6.3 MEXICO
             12.6.4 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE (Page No. - 200)
     13.1 OVERVIEW
     13.2 REVENUE ANALYSIS
               FIGURE 41 REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS
     13.3 MARKET SHARE ANALYSIS
               FIGURE 42 CDP MARKET: MARKET SHARE ANALYSIS
               TABLE 242 CDP MARKET: DEGREE OF COMPETITION
     13.4 COMPANY EVALUATION QUADRANT
             13.4.1 STARS
             13.4.2 EMERGING LEADERS
             13.4.3 PERVASIVE PLAYERS
             13.4.4 PARTICIPANTS
                       FIGURE 43 KEY CDP MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021
     13.5 COMPETITIVE BENCHMARKING
               TABLE 243 COMPANY REGION FOOTPRINT
               TABLE 244 COMPANY APPLICATION FOOTPRINT
     13.6 STARTUP/SME EVALUATION QUADRANT
             13.6.1 PROGRESSIVE COMPANIES
             13.6.2 RESPONSIVE COMPANIES
             13.6.3 DYNAMIC COMPANIES
             13.6.4 STARTING BLOCKS
                       FIGURE 44 STARTUP/SME CDP MARKET EVALUATION MATRIX, 2021
     13.7 COMPETITIVE SCENARIO
             13.7.1 PRODUCT LAUNCHES
                       TABLE 245 PRODUCT LAUNCHES, JAN 2020–JULY 2021
             13.7.2 DEALS
                       TABLE 246 DEALS, JULY 2020– JULY 2021

14 COMPANY PROFILES (Page No. - 211)
     14.1 INTRODUCTION
(Business overview, Platforms and services offered, COVID-19-related developments, Recent developments, & MnM View)*
     14.2 KEY PLAYERS
             14.2.1 ORACLE
                       TABLE 247 ORACLE: BUSINESS OVERVIEW
                       FIGURE 45 ORACLE: COMPANY SNAPSHOT
                       TABLE 248 ORACLE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 249 ORACLE: MARKET: DEALS
             14.2.2 SAP
                       TABLE 250 SAP: BUSINESS OVERVIEW
                       FIGURE 46 SAP: COMPANY SNAPSHOT
                       TABLE 251 SAP: CUSTOMER DTAA PLATFORM MARKET: RECENT DEVELOPMENTS
                       TABLE 252 SAP: MARKET: DEALS
             14.2.3 ADOBE
                       TABLE 253 ADOBE: BUSINESS OVERVIEW
                       FIGURE 47 ADOBE: COMPANY SNAPSHOT
                       TABLE 254 ADOBE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENT
                       TABLE 255 ADOBE: MARKET: DEALS
             14.2.4 SALESFORCE
                       TABLE 256 SALESFORCE: BUSINESS OVERVIEW
                       FIGURE 48 SALESFORCE: COMPANY SNAPSHOT
                       TABLE 257 SALESFORCE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 258 SALESFORCE: MARKET: DEALS
             14.2.5 MICROSOFT
                       TABLE 259 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 49 MICROSOFT: COMPANY SNAPSHOT
                       TABLE 260 MICROSOFT: MARKET: PRODUCT LAUNCHES AND ENHANCEMENT
                       TABLE 261 MICROSOFT: MARKET: DEALS
             14.2.6 SAS INSTITUTE
                       TABLE 262 SAS: BUSINESS OVERVIEW
                       FIGURE 50 SAS: COMPANY SNAPSHOT
                       TABLE 263 SAS: CUSTOMER DATA PLATFORM MARKET: NEW LAUNCHES
                       TABLE 264 SAS: MARKET: DEALS
             14.2.7 TERADATA
                       TABLE 265 TERADATA: BUSINESS OVERVIEW
                       FIGURE 51 TERADATA: COMPANY SNAPSHOT
                       TABLE 266 TERADATA: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 267 TERADTA: SOCIAL MEDIA MANAGEMENT MARKET: DEALS
             14.2.8 NICE
                       TABLE 268 NICE: BUSINESS OVERVIEW
                       FIGURE 52 NICE: COMPANY SNAPSHOT
                       TABLE 269 NICE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 270 NICE: MARKET: DEALS
             14.2.9 DUN & BRADSTREET
                       TABLE 271 DUN & BRADSTREET: BUSINESS OVERVIEW
                       TABLE 272 DUN & BRADSTREET: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 273 DUN & BRADSTREET: MARKET: DEALS
             14.2.10 LEADSPACE
                       TABLE 274 LEADSPACE: BUSINESS OVERVIEW
                       TABLE 275 LEADSPACE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 276 LEADSPACE: MARKET: DEALS
             14.2.11 ZYLOTECH
                       TABLE 277 ZYLOTECH: BUSINESS OVERVIEW
                       TABLE 278 ZYLOTECH: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
             14.2.12 UPLAND SOFTWARE
                       TABLE 279 UPLAND SOFTWARE: BUSINESS OVERVIEW
                       FIGURE 53 UPLAND SOFTWARE: COMPANY SNAPSHOT
                       TABLE 280 UPLAND SOFTWARE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 281 UPLAND SOFTWARE: MARKET: DEALS
             14.2.13 CALIBERMIND
                       TABLE 282 CALIBERMIND: BUSINESS OVERVIEW
                       TABLE 283 CALIBERMIND: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 284 CALIBERMIND: MARKET: DEALS
             14.2.14 CELEBRUS (D4T4 SOLUTIONS)
                       TABLE 285 CELEBRUS (D4T4 SOLUTIONS): BUSINESS OVERVIEW
                       TABLE 286 CELEBRUS (D4T4 SOLUTIONS): MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 287 CELEBRUS (D4T4 SOLUTIONS): MARKET: DEALS
             14.2.15 TEALIUM
                       TABLE 288 TEALIUM BUSINESS OVERVIEW
                       TABLE 289 TEALIUM: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 290 TEALIUM: MARKET: DEALS
             14.2.16 ACQUIA
                       TABLE 291 ACQUIA: BUSINESS OVERVIEW
                       TABLE 292 ACQUIA: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 293 ACQUIA: CUSTOMER DATA PLATFORM MARKET: DEALS
             14.2.17 BLUECONIC
                       TABLE 294 BLUECONIC: BUSINESS OVERVIEW
                       TABLE 295 BLUECONIC: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 296 BLUECONIC: MARKET: DEALS
             14.2.18 LYTICS
                       TABLE 297 LYTICS: BUSINESS OVERVIEW
                       TABLE 298 LYTICS : MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 299 LYTICS: MARKET: DEALS
             14.2.19 ZETA GLOBAL
                       TABLE 300 ZETA GLOBAL: BUSINESS OVERVIEW
                       TABLE 301 ZETA GLOBAL: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 302 ZETA GLOBAL: MARKET: DEALS
             14.2.20 AMPERITY
                       TABLE 303 AMPERITY: BUSINESS OVERVIEW
                       TABLE 304 AMPERITY: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 305 AMPERITY: CUSTOMER DATA PLATFORM MARKET: DEALS
*Details on Business overview, Platforms and services offered, COVID-19-related developments, Recent developments, & MnM View might not be captured in case of unlisted companies.
     14.3 OTHER KEY PLAYERS
             14.3.1 OPTIMOVE
             14.3.2 TOTANGO
             14.3.3 INSIDER
             14.3.4 SEGMENT
             14.3.5 LISTRAK
             14.3.6 SIMON DATA
             14.3.7 OMETRIA
             14.3.8 TREASURE DATA
             14.3.9 SALESMANAGO
             14.3.10 ACTIONIQ

15 ADJACENT AND RELATED MARKETS (Page No. - 271)
     15.1 INTRODUCTION
             15.1.1 CUSTOMER ANALYTICS MARKET
                       TABLE 306 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 307 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 308 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 309 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 310 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 311 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 312 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 313 DASHBOARD AND REPORTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 314 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 315 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 316 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 317 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 318 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 319 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 320 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 321 EDUCATION AND TRAINING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 322 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 323 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 324 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 325 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 326 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 327 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 328 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 329 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 330 BRAND MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 331 CAMPAIGN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 332 CHURN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 333 CUSTOMER BEHAVIORAL ANALYSIS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 334 PRODUCT MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 335 OTHERS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 336 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       TABLE 337 WEB: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 338 SOCIAL MEDIA: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 339 SMARTPHONE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 340 EMAIL: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 341 STORE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 342 CALL CENTER: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 343 OTHER DATA SOURCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 344 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 345 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 346 RETAIL AND ECOMMERCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 347 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 348 ENERGY AND UTILITIES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 349 MANUFACTURING: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 350 TRANSPORTATION AND LOGISTICS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 351 GOVERNMENT AND DEFENSE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 352 HEALTHCARE AND LIFE SCIENCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 353 MEDIA AND ENTERTAINMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 354 TRAVEL AND HOSPITALITY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 355 OTHER INDUSTRY VERTICALS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 356 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 357 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 358 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                       TABLE 359 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                       TABLE 360 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
                       TABLE 361 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 362 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 363 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 364 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       TABLE 365 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 366 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 367 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 368 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 369 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 370 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 371 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 372 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                       TABLE 373 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                       TABLE 374 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
                       TABLE 375 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 376 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 377 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 378 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       TABLE 379 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 380 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 381 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 382 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 383 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 384 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 385 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 386 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 387 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 388 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 389 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 390 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 391 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 392 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                       TABLE 393 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                       TABLE 394 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
                       TABLE 395 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 396 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 397 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 398 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       TABLE 399 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 400 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 401 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 402 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 403 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 404 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 405 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 406 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 407 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 408 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 409 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 410 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 411 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 412 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                       TABLE 413 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                       TABLE 414 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
                       TABLE 415 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 416 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 417 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 418 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       TABLE 419 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 420 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 421 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 422 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 423 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 424 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 425 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 426 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 427 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 428 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 429 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 430 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                       TABLE 431 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                       TABLE 432 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
                       TABLE 433 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 434 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 435 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 436 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       TABLE 437 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 438 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 439 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 440 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 441 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 442 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 443 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 444 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       TABLE 445 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 446 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
     15.2 BIG DATA MARKET- GLOBAL FORECAST TO 2025
             15.2.1 INTRODUCTION
                       TABLE 447 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                       TABLE 448 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 449 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 450 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 451 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 452 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 453 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 454 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 455 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 456 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 457 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 458 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                       TABLE 459 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 460 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 461 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 462 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 463 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 464 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 465 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 466 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 467 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 468 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 469 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 470 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 471 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 472 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 473 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 474 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 475 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                       TABLE 476 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       TABLE 477 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 478 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                       TABLE 479 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                       TABLE 480 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                       TABLE 481 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)

16 APPENDIX (Page No. - 350)
     16.1 DISCUSSION GUIDE
     16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     16.3 AVAILABLE CUSTOMIZATIONS
     16.4 RELATED REPORTS
     16.5 AUTHOR DETAILS

The research study for the CDP market report involved the use of extensive secondary sources, directories, as well as several journals and magazines to identify and collect information that is useful for this technical and market-oriented study. During the production cycle of the report, in-depth interviews were conducted with various primary respondents, including key opinion leaders, subject-matter experts, high-level executives of various companies offering CDP solutions and services, and industry consultants, to obtain and verify critical qualitative and quantitative information, as well as, assess the market prospects and industry trends.

Secondary Research

In the secondary research process, various sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports, press releases, investor presentations of companies; white papers; journals; and certified publications and articles from recognized authors, directories, and databases.

Primary Research

Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief X Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from customer data platform solution vendors, system integrators, professional service providers, industry associations, and consultants; and key opinion leaders. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of primary profiles:

Customer Data Platform Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate and validate the size of the global CDP market and various other dependent subsegments. The research methodology used to estimate the market size included the following details: the key players not limited to Oracle, SAP, Adobe, Salesforce, Microsoft, SAS Institute, Teradata, and Nice in the market were identified through extensive secondary research, and their revenue contribution in the respective regions were determined through primary and secondary research. The entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. All percentage splits and breakups were determined using secondary sources and verified through primary sources.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

The pricing trend is assumed to vary over time.

  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service's website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency USD remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors in the market.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on CDP solutions based on some of the key use cases. These factors for the CDP industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and predict the customer data platform market by component (platform and services), professional service, organization size, deployment mode, application, vertical, and region
  • To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of segments for five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the customer data platform market
  • To analyze the impact of the COVID-19 pandemic on the customer data platform market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American customer data platform market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the Latin American market
  • Further breakup of the MEA market

Company Information

  • Detailed analysis and profiling of additional market players up to 5
COVID-19

Get in-depth analysis of the COVID-19 impact on the Customer Data Platform Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Customer Data Platform Market

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Report Code
TC 6601
Published ON
Sep, 2021
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