Digital Experience Platform Market

Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

Report Code: TC 7139 Jun, 2019, by marketsandmarkets.com

[151 Pages Report] MarketsandMarkets expects the Digital Experience Platform (DXP) market to grow from USD 7.9 billion in 2019 to USD 13.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 12.0% during the forecast period. Major factors expected to drive the growth of the Digital Experience Platform Market include help in understanding the immediate needs of the customer, reducing the customer churn rate, growing deployment of cloud-based solutions, and rising demand for big data analytics. The other factors supporting the market growth include the increasing implementation of advanced technologies, such as AI, data analytics, and cloud computing.

Digital Experience Platform Market

By deployment type, the cloud segment to constitute a larger market size during the forecast period

By deployment type, the Digital Experience Platform Market has been segmented into cloud and on-premises. The cloud segment is expected to grow at a higher CAGR during the forecast period, due to its cost-efficiency and hassle-free integration. Various enterprises prefer cloud services due to their wide-ranging benefits. Small and Medium Enterprises (SMEs) adopt the cloud model, as it helps reduce initial IT costs, such as the costs of hardware setup and power consumption, and requires less physical space. Large enterprises can benefit from the cloud services, as they can host their large number of applications in the cloud network, which eases application management. With cloud, enterprises can achieve improved collaboration, along with faster performance, quick responsiveness, and greater agility, without having to operate a server infrastructure. The cloud deployment type offers customers a usage-based service model with the pay-per-use facility.

The managed services segment to grow at a higher CAGR during the forecast period

By services, the managed services segment is expected to hold a larger market size than the professional services segment during the forecast period as they help clients handle DXP operations on-premises as well as on the cloud. The prime responsibility of the managed services providers is to improve the efficiency of inbound and outbound operations cost-effectively for enterprises. Managed services assist clients in outsourcing the DXP to service providers for efficiently managing their key business operations. These services are very useful for companies, which do not have internal budgets or analytical skills to implement and manage the Customer Experience (CX) solution. The managed service providers handle end-to-end deployment and after sales services for the solutions.

Digital Experience Platform Market

North America to account for the largest market size during the forecast period.

The geographic analysis of the Digital Experience Platform Market includes 5 major regions, namely, North America, Asia Pacific (APAC), Europe, Latin America, and the Middle East and Africa (MEA). The market in North America is expected to grow at a high rate during the forecast period, due to the rapid adoption of advanced technologies by industries. Organizations in North America are opting for various digital channels, such as web portals, social media, call centers, and mobile phones to collect customer feedback data. In North America, the demand for DXP will be the highest in the travel and hospitality vertical. Organizations are fostering a customer-centric culture and are working to drive customer engagement by dealing with real-time customer data. For instance, Mercedes-Benz USA worked with Medallia to create a CX that empowers dealers to understand and respond to customer-generated feedback instantly.

Key Digital Experience Platform Market Players

Key and emerging market players include Adobe Systems (US), Oracle (US), SAP (Germany), IBM (US), Microsoft (US), Salesforce (US), OpenText (Canada), SDL (UK), Sitecore (US), Acquia (US), Jahia (Switzerland), Episerver (US), Squiz (Australia), BloomReach (US), Liferay (US), Kentico (Czech Republic), and censhare (Germany). These players have adopted various strategies to grow in the DXP market. The companies are focused on inorganic growth strategies to strengthen their market position. Adobe Systems (US) entered the DXP market with its product, Adobe Experience Cloud and has become a pioneer in offering digital experience solutions to enterprises worldwide. Adobe Systems (US) is highly dedicated to integrating the latest technologies to make data actionable; it uses Artificial Intelligence (AI) and Machine Learning (ML) technologies with its Adobe Experience Platform to help organizations position themselves for better customer understanding. IBM (US) offers an elaborated range of solutions in the Digital Experience Platform Market through its AI-based solutions, IBM Watson Content Hub and IBM Digital Experience Manager. IBM (US) offers various solutions in the form of predictive analytics, premium insights, and web content management, to offer end-to-end solutions in the market. IBM (US) has been able to maintain a leading position globally with its capabilities, such as cognitive solutions and cloud platforms, through which it has been able to create a wide range of services, software, and analytics tools for its customers in the DXP market. Microsoft (US) is also one of the leading DXP service providers across the globe. Microsoft (US) invests a substantial part of its annual revenue in Research and Development (R&D) in enhancing and upgrading its products and services. For instance, it invested USD 14.7 billion in R&D activities in 2018. Customers across the globe widely adopt Microsoft's (US) cloud offerings. Microsoft (US) was also one of the early vendors in the cloud Enterprise Resource Planning (ERP) space, and since then, the company has grown its presence by launching regular updates to its ERP portfolio.

Recent Developments

  • In March 2019, Adobe partnered with ServiceNow, a leading cloud computing firm, to provide an industry-first solution for integrating digital experience data with customer data. It would enable customers to have seamless digital workflows and personalized CXs across all touchpoints.
  • In March 2019, Oracle partnered with TWINSET, an Italian Clothing Brand, for providing the company with Oracle Retail’s modern Point-of-Service (POS) technology. This technology would help in enhanceing CX at TWINSET stores by providing all transactional details to the in-store staffs, thus helping them suggest customers necessary styling and information related to the latest merchandise and more.
  • In February 2019, IBM partnered with BUCKiTDREAM, US based provider of digital entertainment, e-commerce, media and entertainment solutions, to provide it with Watson Marketing for improved personalized brand engagement experiences for its customers. This partnership would analyze customer data patterns, thereby providing actionable insights for greater discovery and personalization to drive commerce conversions.
  • In January 2019, SAP acquired Qualtrics International, one of the global pioneers of the experience management software. This acquisition would help SAP accelerate the CX solutions by combining experience data and operational data.
  • In January 2019, Oracle launched Oracle Retail Xstore Office Cloud Service that offers enterprises greater inventory visibility and mobile reporting. This service would help retailers enhance customer engagement along with improving operational efficiency and creating a more responsive business model.

Critical questions the report answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the digital experience platform market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 18)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regional Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Research Assumptions
    2.6 Limitations

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 35)
    4.1 Attractive Opportunities in the Market
    4.2 Asia Pacific Digital Experience Platform Market, By Component and Country
    4.3 Market: Major Countries

5 Market Overview and Industry Trends (Page No. - 38)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
           5.3.2 Restraints
           5.3.3 Opportunities
           5.3.4 Challenges
    5.4 Use Cases

6 Digital Experience Platform Market By Component (Page No. - 46)
    6.1 Introduction
    6.2 Platform
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Consulting Services
                    6.3.1.2 Support & Maintenance Services
                    6.3.1.3 Training
           6.3.2 Managed Services

7 Digital Experience Platform Market By Deployment Type (Page No. - 54)
    7.1 Introduction
    7.2 On-Premises
    7.3 Cloud

8 Digital Experience Platform Market By Vertical (Page No. - 61)
    8.1 Introduction
    8.2 IT and Telecom
    8.3 BFSI
    8.4 Retail
    8.5 Healthcare
    8.6 Manufacturing
    8.7 Travel and Hospitality
    8.8 Media and Entertainment
    8.9 Public Sector
    8.10 Others

9 Digital Experience Platform Market By Region (Page No. - 72)
    9.1 Introduction
    9.2 North America
           10.2.1 US
           10.2.2 Canada
    9.3 Europe
           9.3.1 UK
           9.3.2 Germany
           9.3.3 France
           9.3.4 Rest of Europe
    9.4 Asia Pacific
           9.4.1 Australia & New Zealand
           9.4.2 India
           9.4.3 China
           9.4.4 Rest of Asia Pacific
    9.5 Latin America
           9.5.1 Brazil
           9.5.2 Mexico
           9.5.3 Rest of Latin America
    9.6 Middle East & Africa
           9.6.1 UAE
           9.6.2 Saudi Arabia
           9.6.3 South Africa
           9.6.4 Rest of Middle East & Africa

10 Competitive Landscape (Page No. - 96)
     10.1 Competitive Leadership Mapping
             10.1.1 Visionary Leaders
             10.1.2 Innovators
             10.1.3 Dynamic Differentiators
             10.1.4 Emerging Companies
     10.2 Strength of Product Portfolio
     10.3 Business Strategy Excellence
     10.4 Competitive Leadership Mapping (Start-Up/SMEs)
             10.4.1 Progressive Companies
             10.4.2 Starting Blocks
             10.4.3 Responsive Companies
             10.4.4 Dynamic Companies
     10.5 Market Ranking for the Digital Experience Platform Market, 2018

11 Company Profiles (Page No. - 103)
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     11.1 Adobe Systems
     11.2 IBM
     11.3 Oracle Corporation
     11.4 Censhare
     11.5 Salesforce
     11.6 SAP
     11.7 Microsoft
     11.8 Opentext
     11.9 Sitecore
     11.10 Acquia
     11.11 SDL
     11.12 Jahia
     11.13 Episerver
     11.14 Squiz
     11.15 Bloomreach
     11.16 Liferay
     11.17 Kentico Software

*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 144)
     12.1 Industry Excerpts
     12.2 Discussion Guide
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Available Customizations
     12.5 Related Reports
     12.6 Author Details


List of Tables (51 Tables)

Table 1 Factor Analysis
Table 2 Digital Experience Platform Market Size, By Component, 2019—2024 (USD Million)
Table 3 Solutions: Market Size By Region, 2019—2024 (USD Million)
Table 4 Services: Market Size By Region, 2019—2024 (USD Million)
Table 5 Services: Market Size By Type, 2019—2024 (USD Million)
Table 6 Professional Services: Market Size By Type, 2019—2024 (USD Million)
Table 7 Managed Services: Market Size By Region, 2019—2024 (USD Million)
Table 8 Digital Experience Platform Market, By Deployment Type, 2019–2024 (USD Million)
Table 9 On-Premises: Market By Region, 2019–2024 (USD Million)
Table 10 Cloud: Market By Region, 2019–2024 (USD Million)
Table 11 Digital Experience Platform Market, By Vertical, 2019–2024 (USD Million)
Table 12 IT & Telecom: Market By Region, 2019–2024 (USD Million)
Table 13 BFSI: Market By Region, 2019–2024 (USD Million)
Table 14 Retail: Market By Region, 2019–2024 (USD Million)
Table 15 Healthcare: Market Size, By Region, 2019–2024 (USD Million)
Table 16 Automotive: Market By Region, 2019–2024 (USD Million)
Table 17 Travel & Hospitality: Market By Region, 2019–2024 (USD Million)
Table 18 Media & Entertainment: Market By Region, 2019–2024 (USD Million)
Table 19 Public Sector: Market By Region, 2019–2024 (USD Million)
Table 20 Others: Market By Region, 2019–2024 (USD Million)
Table 21 Digital Experience Platform Market, By Region, 2019–2024 (USD Million)
Table 22 North America: Market By Component, 2019–2024 (USD Million)
Table 23 North America: Market By Services, 2019–2024 (USD Million)
Table 24 North America: Market By Professional Services, 2019–2024 (USD Million)
Table 25 North America: Market By Vertical, 2019–2024 (USD Million)
Table 26 North America: Market By Deployment Type, 2019–2024 (USD Million)
Table 27 North America: Market By Country, 2019–2024 (USD Million)
Table 28 Europe: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 29 Europe: Market By Services, 2019–2024 (USD Million)
Table 30 Europe: Market By Professional Services, 2019–2024 (USD Million)
Table 31 Europe: Market By Vertical, 2019–2024 (USD Million)
Table 32 Europe: Market By Deployment Type, 2019–2024 (USD Million)
Table 33 Europe: Market By Country, 2019–2024 (USD Million)
Table 34 Asia Pacific: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 35 Asia Pacific: Market By Services, 2019–2024 (USD Million)
Table 36 Asia Pacific: Market By Professional Services, 2019–2024 (USD Million)
Table 37 Asia Pacific: Market By Vertical, 2019–2024 (USD Million)
Table 38 Asia Pacific: Market By Deployment Type, 2019–2024 (USD Million)
Table 39 Asia Pacific: Market By Country, 2019–2024 (USD Million)
Table 40 Latin America: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 41 Latin America: Market By Services, 2019–2024 (USD Million)
Table 42 Latin America: Market By Professional Services, 2019–2024 (USD Million)
Table 43 Latin America: Market By Vertical, 2019–2024 (USD Million)
Table 44 Latin America: Market By Deployment Type, 2019–2024 (USD Million)
Table 45 Latin America: Market By Country, 2019–2024 (USD Million)
Table 46 Middle East & Africa: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 47 Middle East & Africa: Market By Services, 2019–2024 (USD Million)
Table 48 Middle East & Africa: Market By Professional Services, 2019–2024 (USD Million)
Table 49 Middle East & Africa: Market By Vertical, 2019–2024 (USD Million)
Table 50 Middle East & Africa: Market By Deployment Type, 2019–2024 (USD Million)
Table 51 Middle East & Africa: Market By Country, 2019–2024 (USD Million)


List of Figures (42 Figures)

Figure 1 Digital Experience Platform Market: Research Design
Figure 2 Breakup of Profiles of Primary Participants: By Company Type, Designation, and Region
Figure 3 Market Top-Down and Bottom-Up Approaches
Figure 4 Market Size, 2019-2024
Figure 5 Based on Component, Solutions Segment Estimated to Lead Digital Experience Platform Market in 2019
Figure 6 Based on Deployment Type, Cloud Segment Estimated to Account for Larger Market Share in 2019, Compared to On-Premises Segment
Figure 7 Based on Vertical, Travel & Hospitality Segment is Estimated to Lead the Market in 2019
Figure 8 Digital Experience Platform Market: Regional Snapshot
Figure 9 Increasing Use of Customer-Related Scores By Organizations to Plan Better Customer Engagement Strategy is Expected to Grow the Market From 2019 to 2024
Figure 10 Solutions Segment and Australia & New Zealand Estimated to Account for the Largest Market Share in Asia Pacific in 2019
Figure 11 India and South Africa Projected to Register Highest CAGR From 2019 to 2024
Figure 12 Advancements in Communication Technology are Major Driving Factors for Digital Experience Platform Market
Figure 13 Drivers, Restraints, Opportunities, and Challenges: Digital Experience Platform Market
Figure 14 Services Segment to Grow at A Higher CAGR During the Forecast Period (2019-2024)
Figure 15 Cloud Segment Expected to Account for Larger Market Size During the Forecast Period
Figure 16 Automotive Segment Projected to Grow at the Highest CAGR During the Forecast Period
Figure 17 North America Estimated to Hold the Largest Market Share During the Forecast Period
Figure 18 Asia Pacific Digital Experience Platform Market to Grow at the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Market (Global) Competitive Leadership Mapping
Figure 22 Market Competitive Leadership Mapping, Startup Companies, 2019
Figure 23 Market Ranking, 2018
Figure 24 Adobe Systems: Company Snapshot
Figure 25 Adobe Systems: SWOT Analysis
Figure 26 IBM: Company Snapshot
Figure 27 IBM: SWOT Analysis
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Oracle: SWOT Analysis
Figure 30 Avaya Inc.: Company Snapshot
Figure 31 Avaya: SWOT Analysis
Figure 32 Nice Systems: Company Snapshot
Figure 33 Nice Systems: SWOT Analysis
Figure 34 Nokia: Company Snapshot
Figure 35 Nokia: SWOT Analysis
Figure 36 SAP: Company Snapshot
Figure 37 SAP: SWOT Analysis
Figure 38 Opentext: Company Snapshot
Figure 39 Tech Mahindra: Company Snapshot
Figure 40 Verint Systems: Company Snapshot
Figure 41 Zendesk: Company Snapshot
Figure 42 SDL: Company Snapshot

The study involved 4 major activities to estimate the current size of the Digital Experience Platform (DXP) market. An extensive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of segments and subsegments of the Digital Experience Platform Market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred, to identify and collect information for this study. These secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; crypto asset management technology, Research and Development (R&D) organizations; regulatory bodies; and databases.

Primary Research

Various primary sources from both the supply and demand sides of the Digital Experience Platform Market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors who provide DXPs in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The following is the breakup of the primary respondents’ profiles:

Digital Experience Platform Market

To know about the assumptions considered for the study, download the pdf brochure

Digital Experience Platform Market Size Estimation

In order to make market estimations and forecast the DXP market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall size of the global DXP market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the Digital Experience Platform Market based on component (platform and services), deployment type (cloud, and on-premises), vertical, and region.
  • To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
  • To analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market
  • To forecast the revenue of the market segments with respect to 5 major regions, namely North America, Europe, Asia Pacific (APAC), Latin America, and Middle East & Africa (MEA).
  • To profile the key players and comprehensively analyze their recent developments and positioning in the market
  • To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market

Scope of the Report

Report Metric

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Million (USD)

Segments covered

Component (Platform and Services), Deployment Type (Cloud and On-premises), Services (Professional Services and Managed Services), Vertical, and Region

Geographies covered

North America, Europe, Asia Pacific, Latin America and Middle East and Africa

Companies covered

Adobe Systems (US), Oracle (US), SAP (Germany), IBM (US), Microsoft (US), Salesforce (US), OpenText (Canada), SDL (UK), Sitecore (US), Acquia (US), Jahia (Switzerland), Episerver (US), Squiz (Australia), BloomReach (US), Liferay (US), Kentico (Czech Republic), and censhare (Germany)

Scope of the Report

The research report categorizes the DXP market to forecast the revenues and analyze trends in each of the following subsegments:

By Component

  • Platform
  • Services
    • Professional Services
    • Managed Services

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

By Vertical

  • Retail
  • BFSI
  • Travel & Hospitality
  • IT & Telecom
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Public Sector
  • Others (Education, Transportation & Logistics, and Utilities)

By Component

  • Cloud
  • On-premises

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Product Analysis

  • Product matrix provides detailed product information and comparisons

Geographic Analysis

  • Further breakup of the North American digital experience platform market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the Latin American market
  • Further breakup of the MEA market

Company Information

  • Detailed analysis and profiling of additional market players
Report Code
TC 7139
Published ON
Jun, 2019
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Digital Experience Platform Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
REQUEST A FREE WORKSHOP
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
ONLINE CHAT
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
© MarketsandMarkets Research Private Ltd. All rights reserved
...

Digital Virtual Assistant - MarketsandMarkets

...

Digital Virtual Assistant - MarketsandMarkets

Home