Digital Asset Management Market

Digital Asset Management Market by Component (Solutions and Services), Business Function (Human Resources, Sales & Marketing, and Information Technology), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2028

Report Code: TC 3182 Apr, 2023, by marketsandmarkets.com

[268 Pages Report] DAM (Digital Asset Management) is the process of managing, organising, and distributing digital assets from a single content location or hub. The primary goal of DAM is to assist organisations in creating and managing content throughout the entire content lifecycle. In turn, digital asset management software aids in the creation, archiving, management, repurposing, and manipulation of digital assets. It can also help businesses with content marketing or allow for better management of product assets in an e-commerce store, such as SAP commerce. Almost every department in an organisation can benefit from digital asset management.

The digital asset management market is anticipated to grow rapidly, reaching a value of USD 8.7 billion by 2028 from USD 4.7 billion in 2023. Over the course of the projected period at a CAGR of 13.0%. The growing need for continuous innovation, digitalization, rising demand for smart phones, tablets and social media are the major factors fueling the growth of DAM software market. Further, the increasing adoption of DAM software by medium businesses and small businesses, with limited resources available to optimize their operations, has significantly contributed to the growth in the market in terms of the user base.

Digital Asset Management Market

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Digital Asset Management Market

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Drivers: Focus on enhancing digital experience of customers among enterprises

The emphasis among enterprises on improving the digital experience of customers is growing at a rapid pace, resulting in a greater need for partnerships to deliver content more efficiently. Aditya Birla Fashion and Retail Limited, one of India’s largest fashion companies, announced a partnership with Adobe in July 2022 to deliver high-quality digital experiences. As part of ABFRL’s digital transformation strategy, iconic brands such as Louise Philip, Van Heusen, Allen Solly, Peter England, and Pantaloons will use the Adobe experience cloud to power their websites and mobile applications. These brands will be able to provide unified and personalized content experiences across multiple platforms, owing to AEC. The digital asset management market is expanding, and vendors are adopting a strategic focus to attract customers. The emphasis is on providing a straightforward and elegant user experience. As more users turn to DAM to streamline their asset creation process, software providers must respond to the demand for simple, user-friendly solutions.

Restraint: High cost related with implementation and integration

Although DAM solutions provide various benefits such as, the cost associated with initial implementation and lifetime license costs for managing digital assets cannot be ignored. According to DayDream, where the overall average cost of a DAM software was nearly USD 51,999 in 2018, a non-hosted DAM solution cost nearly USD 71,746. Similarly, the costs of enterprise-level or cloud DAM, such as Adobe Experience Manager, start at USD 0.5 million (excluding licensing costs) annually. Although the increase in the number of users per account, usage and storage capacity increases the overall cost of DAM license and implementation. Additionally, with the conundrum over the pricing of support services, DAM constraints, and other minute capabilities, many SMEs are skeptical about implementing DAM solutions. According to the 2018 State of Digital Asset Management report by Acquia, only 30% of surveyed organizations had deployed the DAM solution in 2018. Despite the benefits, the high upfront costs restrain small organizations from adopting DAM solutions

Opportunities: facilitates easier management of assets

To keep all assets well-organized and easy to find, teams can create dedicated project folders for individual projects. Project stakeholders can use DAM to categorise and organise digital assets based on their purpose, format, size, or other suitable parameters. Furthermore, DAM allows to structure the files within folders using tags that are automatically suggested by AI algorithms. Furthermore, custom fields and tags tailored to the needs of each project can help with asset discovery. DAMs assist in creating advanced filters to enhance the search by utilising various file attributes. Aside from the basic search, which uses a single field of query, custom metadata and embedded fields can be used to find the right asset. Searching within specific folders or files for assets created or modified on specific dates, for example, is all part of the modern DAM. DAM users have access to features and tools that allow them to create, edit, categorise, approve, reject, move, delete, download, publish, unpublish, share, and render assets quickly.

Challenges: Lack of security and compliance

One of the most critical aspects of managing digital assets is ensuring that they are stored in a secure environment. Unfortunately, many businesses fail to address this critical aspect of management. Furthermore, many businesses are not in compliance with even the most basic security requirements and standards. Because digital assets may contain sensitive information that should not fall into the wrong hands, organisations should prioritise properly securing them. When user use DAM systems, user can control who has access to the digital asset, who can change or delete it, and so on. This should be the top priority among the digital asset management challenges to plan for and overcome.

Based on organization size, large enterprises segment to be the largest contributor to the DAM software market growth during the forecast period

DAM solutions include built-in digital rights management to help enterprises better control asset access and usage. Enterprise digital asset management is a term that is frequently used to refer to digital asset management solutions for large—and typically global—enterprise-sized businesses. In general, enterprise DAM software enables teams to drive efficiencies throughout the entire digital content lifecycle. That entails centralising, organising, sharing, and collaborating on company digital assets such as documents, images, videos, presentations, creative files, and so on in one location for better content management and the associated benefits. Traditional marketing is changing as a result of the growing shift to all things digital. To reach their customers on the right channel, at the right time, and in the right context, every brand must prioritise content and technology. Many organisations struggle to organise, manage, route, share, and find the content they create in the absence of technologies such as enterprise digital asset management. The manual and time-consuming struggle of remembering where user kept an asset and then naming it is not an isolated experience. It's the new normal for businesses that don't have a centralised digital asset library.

Based on vertical, retail & eCommerce segment is to be a larger dominator to the DAM software market during the forecast period

In today's competitive retail market, every advantage counts. DAM makes it easier for retailers to manage the creation and distribution of their products. This reduces the possibility of errors leading to inventory shrinkage and margin compression. A company with a low profit margin is more likely to fail. DAM ensures that retailers do not take unnecessary risks.  With a more streamlined inventory management system, retailers can provide a better in-store experience. This includes a more efficient online order fulfilment process and faster stock replenishment. Any DAM system would be incomplete without a digital asset library. This is where retailers can keep all of their digital assets (such as product images, videos, and so on) that they use across their channels. A product library can assist brands in discovering new and innovative uses for their assets. They can also quickly locate the appropriate assets for future marketing campaigns. Using the product library reduces the risk of retailers creating redundant content or images. Retailers can also more efficiently scale their marketing campaigns by improving product library management. They can use DAM to better manage their inventory. This can assist retailers in avoiding excess inventory while maintaining their brand promise. In several ways, digital asset management can help retailers save time and money such as, it can help to reduce the need for expensive print materials. Product catalogues, signage, and packaging are all examples of this. DAM can assist in reducing the time required to create and distribute content. This includes content both online and offline. DAM can assist retailers in saving money on storage and distribution costs. This includes both the cost of physical storage (hard drives, tapes, etc.) and the cost of digital storage (cloud storage, for example). DAM allows retailers to reduce the amount of physical and digital storage they require. In the long run, this can help save both time and money. Digital asset management is a critical step in the digital transformation of any retail organisation. It allows for the effective and efficient management of digital assets and provides an overview of the brand's current presence across multiple channels. While digital asset management is critical, it is also important to remember that it is only one component of the puzzle. The key is to find a solution that provides a wealth of data while also assisting in the interpretation of that data.

Digital Asset Management Market by Region

Asia Pacific to grow at the highest CAGR during the forecast period

Due to the complexities of content, language, and other regional requirements, India is regarded as a very difficult country to manage for entertainment and media providers. As a result, digital asset management became widely used to address such complexities. There is a clear trend towards digital transformation of businesses in China.A Harvard University-educated designer created a unicorn with his content marketing platform in October 2021, aided by investors who see enterprise software as the next big opportunity in China's tech industry. Tezign, a platform that connects designers with businesses, announced the completion of the first tranche of its Series D round led by Temasek Holdings, increasing its valuation to more than USD1 billion. Around USD 40 million was contributed by the Singaporean government investment firm and other backers. According to the Small and Medium Enterprise Agency of Japan, Japan is the ideal country for digital asset management solutions in this region because 99.7% of industries fall into the small and medium enterprise segment. Furthermore, due to limited budgets and insufficient IT infrastructure, SMEs have preferred low to medium-cost solutions such as digital access management software over ERP solutions. NRI announced an investment in March 2021 in collaboration with Komainu Holdings Limited, a digital asset management service provider. The collaboration allows NRI and Komainu to combine their technologies in order to expand their offerings into the region's digital asset management market. Furthermore, the BFSI sector has seen an increase in the use of DAM technology to store and manage wealth across countries. Asia Digital Bank Ltd (ADB), a wholly-owned subsidiary of China's state-owned Asia Pacific Investment Bank (APIB), announced plans to build a self-financing servicing ecosystem through industrial alliances in May 2021. Huobi Asset Management is the second fund manager to receive Securities and Futures Commission approval to issue 100% virtual asset funds. The Asia-Pacific region is quickly becoming one of the most rapidly growing regions in the digital asset management industry. As global brands expand their reach into Asia Pacific and invest more in visual content strategies, DAM is emerging as a solution to help them deal with common challenges that arise when dealing with global teams, new expansion regions, and an influx of content.

Key Players

Adobe (US), OpenText (Canada), Cognizant (US), Aprimo (US), Bynder (Netherlands), Sitecore (US), Widen (US), MediaBeacon (US), CELUM (Austria), Nuxeo (US), WoodWing (Netherlands), Canto (US), Wedia (France), Digizuite (Denmark), censhare (Germany), Cloudinary (US), MediaValet (Canada), Ignitetech (US), BrandMaker (Germany), Brandfolder (US) are the key players in the DAM software market.

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Scope of the Report

Report Metric

Details

Market size available for years

2019–2028

Base year considered

2022

Forecast period

2023–2028

Forecast units

Million/Billion (USD)

Segments covered

Component, Business Function, Deployment Type, Organization Size, Vertical, and Region

Geographies covered

North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa

Digital Asset Management Companies covered

Adobe(US), OpenText(Canada), Cognizant(US), Aprimo(US), Bynder(Netherlands), Sitecore (US), Widen (US), MediaBeacon (US), CELUM (Austria), Nuxeo (US), WoodWing (Netherlands), Canto (US), Wedia (France), Digizuite (Denmark), censhare (Germany), Cloudinary (US), MediaValet (Canada), Ignitetech (US), BrandMaker (Germany), Brandfolder (US).


 

This research report categorizes the digital asset management market based on component, business function, deployment type, organization size, vertical, and region.

Based on Component, the DAM market has been segmented as follows:
  • Solutions
  • Services
  • Consulting
  • Integration and Implementation
  • Training, Support, and Maintenance
Based on business function, the DAM software market has been segmented as follows:
  • Human Resources (HR)
  • Sales & Marketing
  • Information Technology (IT)
  • Other Business Functions
Based on deployment mode, the DAM software market has been segmented as follows:
  • On-Premises
  • Cloud
Based on organization size, the DAM software market has been segmented as follows:
  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)
Based on vertical, the DAM software market has been segmented as follows:
  • Retail & eCommerce
  • BFSI
  • Manufacturing
  • IT & Telecom
  • Media & Entertainment
  • Government & Public Sector
  • Travel & Hospitality
  • Healthcare
  • Other Verticals (Education, Real Estate & Construction, and Energy & Utilities)
Based on regions, the DAM software market has been segmented as follows:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa
    • United Arab Emirates (UAE)
    • KSA (Kingdom of Saudi Arabia)
    • Rest of Middle East and Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  • In November 2021, Adobe launched AEM Assets. AEM Assets Part 2 would feature the most optimal DAM implementation practices in use. Adobe’s professional services teams would help customers architect, develop, and implement digital marketing solutions daily. It also would provide insights into ways to get the most out of users’ investments in digital assets and protect brands.
  • In March 2023, OpenText has collaborated with Bayer. OpenText and Bayer work together to simplify digital operations. Bayer chose OpenText Business Network Cloud Enterprise as a strategic solution for select B2B integration activities within the Consumer Health and Pharmaceuticals divisions in order to increase agility and improve operational efficiencies.
  • In August 2021, Cognizant has acquired Hunter Technical Resources. Hunter Technical Resources’ digital engineering assets were acquired by Cognizant. This acquisition broadened Cognizant’s access to the highly specialized expertise that its clients require to accelerate their digital transformation journey.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 26)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2019–2022
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
 
2 RESEARCH METHODOLOGY (Page No. - 31)
    2.1 RESEARCH DATA 
           FIGURE 1 DIGITAL ASSET MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primaries
                    2.1.2.2 Primary respondents
                               TABLE 2 PRIMARY RESPONDENTS: MARKET
                    2.1.2.3 Key industry insights
    2.2 DATA TRIANGULATION 
           FIGURE 2 MARKET: DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION 
           FIGURE 3 DIGITAL ASSET MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACH
           2.3.1 SUPPLY-SIDE APPROACH
                    FIGURE 4 SUPPLY-SIDE MARKET ESTIMATION: REVENUE OF DIGITAL ASSET MANAGEMENT FROM VENDORS
                    FIGURE 5 SUPPLY-SIDE MARKET SIZE ESTIMATION: REVENUE OF VENDORS OFFERING DIGITAL ASSET MANAGEMENT SOLUTIONS AND SERVICES
                    FIGURE 6 BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF DIGITAL ASSET MANAGEMENT VENDORS
                    FIGURE 7 ESTIMATION USING CAGR PROJECTIONS FROM SUPPLY SIDE
                    FIGURE 8 SUPPLY-SIDE MARKET SIZE ESTIMATION: ILLUSTRATION OF VENDOR REVENUE ESTIMATION
           2.3.2 DEMAND-SIDE APPROACH
           FIGURE 9 DEMAND-SIDE MARKET SIZE ESTIMATION: REVENUE OF VENDORS FROM BUSINESS FUNCTIONS
           FIGURE 10 MARKET PROJECTIONS FROM DEMAND SIDE
    2.4 MARKET FORECAST: FACTOR IMPACT ANALYSIS 
           TABLE 3 FACTOR ANALYSIS
           2.4.1 RECESSION IMPACT
    2.5 RESEARCH ASSUMPTIONS 
           TABLE 4 STUDY ASSUMPTIONS
    2.6 RESEARCH LIMITATIONS 
           FIGURE 11 RESEARCH LIMITATIONS
 
3 EXECUTIVE SUMMARY (Page No. - 46)
    FIGURE 12 GLOBAL DIGITAL ASSET MANAGEMENT MARKET SNAPSHOT 
    3.1 OVERVIEW OF RECESSION IMPACT 
    3.2 TRENDS IN MARKET SEGMENTS 
           FIGURE 13 LARGEST-GROWING SEGMENTS OF MARKET
           FIGURE 14 SOLUTIONS TO FORM LARGER DIGITAL ASSET MANAGEMENT COMPONENTS DURING FORECAST PERIOD
           FIGURE 15 HR BUSINESS FUNCTION TO BE LARGEST DURING FORECAST PERIOD
           FIGURE 16 ON-PREMISE DEPLOYMENT TO BE LARGER DURING FORECAST PERIOD
           FIGURE 17 LARGE ENTERPRISES TO BE HIGHER ADOPTERS DURING FORECAST PERIOD
           FIGURE 18 MEDIA & ENTERTAINMENT VERTICAL TO ACCOUNT FOR HIGHER IMPLEMENTATION DURING FORECAST PERIOD
           FIGURE 19 MARKET: REGIONAL SNAPSHOT
 
4 PREMIUM INSIGHTS (Page No. - 53)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR DIGITAL ASSET MANAGEMENT MARKET PLAYERS 
           FIGURE 20 DEMAND FOR EFFECTIVE COLLABORATION OF CORPORATE ASSETS AND ENHANCING CONSUMER EXPERIENCES TO DRIVE MARKET GROWTH
    4.2 MARKET, BY COMPONENT 
           FIGURE 21 SOLUTIONS TO BE LARGER COMPONENT MARKET THROUGH 2028
    4.3 MARKET, BY BUSINESS FUNCTION 
           FIGURE 22 HUMAN RESOURCES TO BE LARGEST BUSINESS FUNCTION THROUGH FORECAST PERIOD
    4.4 MARKET, BY DEPLOYMENT TYPE 
           FIGURE 23 ON-PREMISES DEPLOYMENT TO BE LARGER MARKET IN 2023 AND 2028
    4.5 MARKET, BY ORGANIZATION SIZE 
           FIGURE 24 LARGE ENTERPRISES TO ACCOUNT FOR LARGER MARKET SHARE IN 2023 AND 2028
    4.6 MARKET, BY VERTICAL 
           FIGURE 25 MEDIA & ENTERTAINMENT TO BE LARGEST VERTICAL IN 2023 AND 2028
    4.7 MARKET REGIONAL SCENARIO 
           FIGURE 26 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS
           FIGURE 27 MARKET IN CANADA TO GROW AT HIGHEST RATE DURING FORECAST PERIOD
 

5 MARKET OVERVIEW AND DIGITAL ASSET MANAGEMENT INDUSTRY TRENDS (Page No. - 57)

    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 28 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL ASSET MANAGEMENT MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increase in digitalization of content and need for effective collaboration of corporate assets
                    5.2.1.2 Emergence of cloud-based delivery options
                    5.2.1.3 Growth in need for controlled access and better security of digital assets to avoid copyright issues
                    5.2.1.4 Increase in organizational focus on digital marketing
                    5.2.1.5 Focus on enhancing digital experience of customers among enterprises
           5.2.2 RESTRAINTS
                    5.2.2.1 High upfront costs associated with implementation and integration
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Emergence of AI to automate processes
                    5.2.3.2 Infusion of advanced encryption technologies to streamline digital trading
           5.2.4 CHALLENGES
                    5.2.4.1 Fulfilling metadata requirements to enable quick access to digitally stored assets
    5.3 SUPPLY CHAIN ANALYSIS 
           FIGURE 29 DIGITAL ASSET MANAGEMENT MARKET: SUPPLY CHAIN
    5.4 ECOSYSTEM MAPPING 
           TABLE 5 MARKET: ECOSYSTEM
    5.5 PRICING ANALYSIS 
           TABLE 6 MARKET: PRICING LEVELS
           5.5.1 AVERAGE SELLING PRICES OF KEY PLAYERS FOR TOP THREE APPLICATIONS/COMPANY TYPES
                    FIGURE 30 AVERAGE SELLING PRICES OF KEY PLAYERS, BY APPLICATION/COMPANY TYPE (USD)
                    TABLE 7 AVERAGE SELLING PRICES OF KEY PLAYERS, BY APPLICATION/COMPANY TYPE (USD)
           5.5.2 AVERAGE SELLING PRICE TREND
    5.6 REGULATORY LANDSCAPE 
           5.6.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 8 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 9 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 10 ASIA-PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 11 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.6.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS
                    5.6.2.1 General Data Protection Regulation (GDPR)
                    5.6.2.2 International Organization for Standardization (ISO) 9001 Quality Management
                    5.6.2.3 International Organization for Standardization (ISO)/International Electrotechnical Commission (IEC) 27000 Standards
                    5.6.2.4 Content Management Interoperability Services (CMIS)
                    5.6.2.5 Health Insurance Portability and Accountability Act (HIPAA)
    5.7 TECHNOLOGY ANALYSIS 
           5.7.1 ARTIFICIAL INTELLIGENCE
           5.7.2 BLOCKCHAIN TECHNOLOGY
           5.7.3 AUGMENTED AND VIRTUAL REALITY
    5.8 PATENT ANALYSIS 
           FIGURE 31 NUMBER OF PATENTS PUBLISHED, 2012–2021
           FIGURE 32 TOP FIVE GLOBAL PATENT OWNERS, 2022
           TABLE 12 TOP TEN PATENT OWNERS, 2022
           TABLE 13 DIGITAL ASSET MANAGEMENT MARKET: PATENTS GRANTED TO DAM VENDORS
    5.9 CASE STUDY ANALYSIS 
           5.9.1 ELIMINATING MANUAL DIGITAL ASSET MANAGEMENT TASKS FOR IMPROVED ASSET DISCOVERY, REDUCED DUPLICATION, AND FASTER TIME TO MARKET
           5.9.2 SIMPLIFYING DIGITAL ASSET UPDATES AND APPROVAL TO ACHIEVE CONTROLLED BRANDING ACROSS CHANNELS
           5.9.3 ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS REGIONS TO IMPROVE MARKETING PERFORMANCE
           5.9.4 ACCELERATING ACCESS TO MULTIMEDIA USING DIGITAL ASSET MANAGEMENT FOR SAP SOLUTIONS FOR HIGH-VOLUME VIDEO PRODUCTION
           5.9.5 BREAKING DOWN SILOS AND INCREASING PRODUCTIVITY
           5.9.6 SPEEDING UP CONTENT MANAGEMENT WITH PERSONALIZATION AT SCALE
    5.10 PORTER’S FIVE FORCES ANALYSIS 
           FIGURE 33 DIGITAL ASSET MANAGEMENT: PORTER’S FIVE FORCES ANALYSIS
           TABLE 14 DIGITAL ASSET MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.10.1 DEGREE OF COMPETITION
           5.10.2 BARGAINING POWER OF SUPPLIERS
           5.10.3 BARGAINING POWER OF BUYERS
           5.10.4 THREAT OF NEW ENTRANTS
           5.10.5 THREAT OF SUBSTITUTES
    5.11 KEY STAKEHOLDERS & BUYING CRITERIA 
           5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 34 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP BUSINESS FUNCTIONS
                    TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP BUSINESS FUNCTIONS
           5.11.2 BUYING CRITERIA
                    FIGURE 35 KEY BUYING CRITERIA FOR TOP THREE BUSINESS FUNCTIONS
                    TABLE 16 KEY BUYING CRITERIA FOR TOP THREE BUSINESS FUNCTIONS
    5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 
                    FIGURE 36 MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS
    5.13 KEY CONFERENCES AND EVENTS 
                    TABLE 17 MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2023–2024
 
6 DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT (Page No. - 88)
    6.1 INTRODUCTION 
           FIGURE 37 DIGITAL ASSET MANAGEMENT SOLUTIONS TO BE LARGER THAN SERVICES DURING FORECAST PERIOD
           6.1.1 COMPONENT: MARKET DRIVERS
                    TABLE 18 MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                    TABLE 19 MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
    6.2 SOLUTIONS 
           6.2.1 INCREASED DEMAND FOR CREATING, STORING, UPDATING, AND MAINTAINING DIGITAL ASSETS
                    TABLE 20 SOLUTIONS: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 21 SOLUTIONS: MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.3 SERVICES 
           6.3.1 GROWTH OF PRE-SALES REQUIREMENT ASSESSMENT TO POST-SALES PRODUCT DEPLOYMENT AND EXECUTION SERVICES
                    TABLE 22 SERVICES: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 23 SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.2 CONSULTING
           6.3.3 INTEGRATION & IMPLEMENTATION
           6.3.4 TRAINING, SUPPORT, AND MAINTENANCE
 
7 DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION (Page No. - 94)
    7.1 INTRODUCTION 
           FIGURE 38 SALES & MARKETING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
           7.1.1 BUSINESS FUNCTION: MARKET DRIVERS
           TABLE 24 MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
           TABLE 25 MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
    7.2 HUMAN RESOURCES 
           7.2.1 HIGHER DEMAND FOR CENTRALIZED RECRUITMENT MEDIA STORAGE AND MANAGEMENT HUBS
                    TABLE 26 HUMAN RESOURCES FUNCTION MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 27 HUMAN RESOURCES FUNCTION MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.3 SALES & MARKETING 
           7.3.1 MANAGING CONTENT WORKFLOWS AND DISTRIBUTION THROUGH BRAND PORTALS
                    TABLE 28 SALES & MARKETING FUNCTION MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 29 SALES & MARKETING FUNCTION MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.4 INFORMATION TECHNOLOGY 
           7.4.1 COLLABORATION WITH OTHER DEPARTMENTS AND FILE TAGGING & REFERENCING ENSURING NON-DUPLICITY OF MEDIA ASSETS
                    TABLE 30 INFORMATION TECHNOLOGY FUNCTION MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 31 INFORMATION TECHNOLOGY FUNCTION MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.5 OTHER BUSINESS FUNCTIONS 
           TABLE 32 OTHER BUSINESS FUNCTIONS MARKET, BY REGION, 2019–2022 (USD MILLION)
           TABLE 33 OTHER BUSINESS FUNCTIONS MARKET, BY REGION, 2023–2028 (USD MILLION)
 
8 DIGITAL ASSET MANAGEMENT MARKET, BY DEPLOYMENT TYPE (Page No. - 101)
    8.1 INTRODUCTION 
           FIGURE 39 CLOUD DEPLOYMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
           8.1.1 DEPLOYMENT TYPE: MARKET DRIVERS
                    TABLE 34 MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                    TABLE 35 MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
    8.2 CLOUD 
           8.2.1 INCREASE IN SHIFT FROM ON-PREMISE TO CLOUD INFRASTRUCTURE
                    TABLE 36 CLOUD-BASED MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 37 CLOUD-BASED MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.3 ON-PREMISES 
           8.3.1 INVESTMENTS IN IN-HOUSE SERVER AND STORAGE HARDWARE, SOFTWARE LICENSES, AND OTHER INFRASTRUCTURE REQUIREMENTS
                    TABLE 38 ON-PREMISE MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 39 ON-PREMISE MARKET, BY REGION, 2023–2028 (USD MILLION)
 
9 DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 106)
    9.1 INTRODUCTION 
           FIGURE 40 SMALL & MEDIUM-SIZED ENTERPRISES (SMES) TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
           9.1.1 ORGANIZATION SIZE: MARKET DRIVERS
                    TABLE 40 MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                    TABLE 41 MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
    9.2 LARGE ENTERPRISES 
           9.2.1 NEW AND EMERGING TECHNOLOGIES ADOPTED BY LARGE ENTERPRISES
                    TABLE 42 LARGE ENTERPRISES MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 43 LARGE ENTERPRISES MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.3 SMALL & MEDIUM-SIZED ENTERPRISES 
           9.3.1 SMES INVESTING IN AUTOMATED SOLUTIONS DUE TO INTENSE MARKET COMPETITION
                    TABLE 44 SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 45 SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, 2023–2028 (USD MILLION)
 
10 DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL (Page No. - 111)
     10.1 INTRODUCTION 
               FIGURE 41 MEDIA & ENTERTAINMENT VERTICAL TO DOMINATE MARKET DURING FORECAST PERIOD
             10.1.1 VERTICAL: MARKET DRIVERS
                       TABLE 46 MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 47 MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
     10.2 RETAIL & ECOMMERCE 
             10.2.1 LARGE IT BUDGETS IN RETAIL & ECOMMERCE COMPANIES
                       TABLE 48 RETAIL & ECOMMERCE VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 49 RETAIL & ECOMMERCE VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 
             10.3.1 NEED TO ENHANCE CUSTOMER SATISFACTION AND TIMELY SHARING OF INTERACTIVE DIGITAL ASSETS
                       TABLE 50 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 51 BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.4 MANUFACTURING 
             10.4.1 GROWTH IN DEMAND FOR EXPLAINING NEW PRODUCT FEATURES WITH INTERACTIVE CONTENT
                       TABLE 52 MANUFACTURING VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 53 MANUFACTURING VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.5 IT & TELECOM 
             10.5.1 DEMAND FOR MAPPING IMAGES/VIDEOS TO WEBSITES AND DIGITAL TAG ASSETS ACCORDING TO ASSOCIATED SERVICES/PRODUCTS
                       TABLE 54 IT & TELECOM VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 55 IT & TELECOM VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.6 MEDIA & ENTERTAINMENT 
             10.6.1 CUSTOMER INTERACTION DRIVEN THROUGH MANAGEMENT AND DISTRIBUTION OF PROPER DIGITAL CONTENT AND BRAND MATERIALS
                       TABLE 56 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 57 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.7 GOVERNMENT & PUBLIC SECTOR 
             10.7.1 CREATIVE ONLINE PROJECTS ENABLING DEPARTMENTS AND AFFILIATES TO DOWNLOAD CRITICAL MARKETING MATERIAL
                       TABLE 58 GOVERNMENT & PUBLIC SECTOR VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 59 GOVERNMENT & PUBLIC SECTOR VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.8 TRAVEL & HOSPITALITY 
             10.8.1 CONTINUAL UPDATING, MANAGEMENT, AND DISTRIBUTION OF MEDIA ASSETS ASSOCIATED WITH NICHE PRODUCTS AND SERVICES
                       TABLE 60 TRAVEL & HOSPITALITY VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 61 TRAVEL & HOSPITALITY VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.9 HEALTHCARE 
             10.9.1 GLOBAL EDUCATION AND DATA ON NEW DRUG DEVELOPMENT, PATHOGENS, AND RELATED PRECAUTIONS CRITICAL
                       TABLE 62 HEALTHCARE VERTICAL MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 63 HEALTHCARE VERTICAL MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.10 OTHER VERTICALS 
               TABLE 64 OTHER VERTICALS MARKET, BY REGION, 2019–2022 (USD MILLION)
               TABLE 65 OTHER VERTICALS MARKET, BY REGION, 2023–2028 (USD MILLION)
 
11 DIGITAL ASSET MANAGEMENT MARKET, BY REGION (Page No. - 124)
     11.1 INTRODUCTION 
               FIGURE 42 ASIA PACIFIC TO GROW AT HIGHEST GROWTH RATE DURING FORECAST PERIOD
               TABLE 66 MARKET, BY REGION, 2019–2022 (USD MILLION)
               TABLE 67 MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: RECESSION IMPACT
             11.2.3 NORTH AMERICA: REGULATIONS
                       TABLE 68 NORTH AMERICA: REGULATIONS
                       FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 69 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                       TABLE 70 NORTH AMERICA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 71 NORTH AMERICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 72 NORTH AMERICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 73 NORTH AMERICA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 74 NORTH AMERICA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 75 NORTH AMERICA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 76 NORTH AMERICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 77 NORTH AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 78 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 79 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 80 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.2.4 US
                       TABLE 81 US: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 82 US: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 83 US: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 84 US: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.2.5 CANADA
                       TABLE 85 CANADA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 86 CANADA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 87 CANADA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 88 CANADA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: RECESSION IMPACT
             11.3.3 EUROPE: REGULATIONS
                       TABLE 89 EUROPE: REGULATIONS
                       TABLE 90 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                       TABLE 91 EUROPE: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 92 EUROPE: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 93 EUROPE: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 94 EUROPE: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 95 EUROPE: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 96 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 97 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 98 EUROPE: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 99 EUROPE: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 100 EUROPE: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 101 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.3.4 UK
                       TABLE 102 UK: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 103 UK: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 104 UK: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 105 UK: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.3.5 GERMANY
                       TABLE 106 GERMANY: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 107 GERMANY: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 108 GERMANY: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 109 GERMANY: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.3.6 FRANCE
                       TABLE 110 FRANCE: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 111 FRANCE: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 112 FRANCE: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 113 FRANCE: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.3.7 REST OF EUROPE
                       TABLE 114 REST OF EUROPE: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 115 REST OF EUROPE: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 116 REST OF EUROPE: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 117 REST OF EUROPE: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: RECESSION IMPACT
             11.4.3 ASIA PACIFIC: REGULATIONS
                       TABLE 118 ASIA PACIFIC: REGULATIONS
                       FIGURE 44 ASIA PACIFIC: REGIONAL SNAPSHOT
                       TABLE 119 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                       TABLE 120 ASIA PACIFIC: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 121 ASIA PACIFIC: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 122 ASIA PACIFIC: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 123 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 124 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 125 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 126 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 127 ASIA PACIFIC: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 128 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 129 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 130 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.4.4 CHINA
                       TABLE 131 CHINA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 132 CHINA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 133 CHINA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 134 CHINA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.4.5 JAPAN
                       TABLE 135 JAPAN: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 136 JAPAN: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 137 JAPAN: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 138 JAPAN: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.4.6 INDIA
                       TABLE 139 INDIA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 140 INDIA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 141 INDIA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 142 INDIA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.4.7 REST OF ASIA PACIFIC
                       TABLE 143 REST OF ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 144 REST OF ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 145 REST OF ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 146 REST OF ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
             11.5.3 MIDDLE EAST & AFRICA: REGULATIONS
                       TABLE 147 MIDDLE EAST & AFRICA: REGULATIONS
                       TABLE 148 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                       TABLE 149 MIDDLE EAST & AFRICA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 150 MIDDLE EAST & AFRICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 151 MIDDLE EAST & AFRICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 152 MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 153 MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 154 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 155 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 156 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 157 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 158 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 159 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.5.4 KINGDOM OF SAUDI ARABIA
                       TABLE 160 KINGDOM OF SAUDI ARABIA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 161 KINGDOM OF SAUDI ARABIA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 162 KINGDOM OF SAUDI ARABIA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 163 KINGDOM OF SAUDI ARABIA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.5.5 UAE
                       TABLE 164 UAE: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 165 UAE: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 166 UAE: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 167 UAE: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.5.6 REST OF THE MIDDLE EAST & AFRICA
                       TABLE 168 REST OF THE MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 169 REST OF THE MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 170 REST OF THE MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 171 REST OF THE MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: RECESSION IMPACT
             11.6.3 LATIN AMERICA: REGULATIONS
                       TABLE 172 LATIN AMERICA: REGULATIONS
                       TABLE 173 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
                       TABLE 174 LATIN AMERICA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 175 LATIN AMERICA: MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 176 LATIN AMERICA: MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
                       TABLE 177 LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 178 LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 179 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 180 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 181 LATIN AMERICA: MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 182 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 183 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 184 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.6.4 BRAZIL
                       TABLE 185 BRAZIL: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 186 BRAZIL: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 187 BRAZIL: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 188 BRAZIL: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.6.5 MEXICO
                       TABLE 189 MEXICO: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 190 MEXICO: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 191 MEXICO: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 192 MEXICO: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
             11.6.6 REST OF LATIN AMERICA
                       TABLE 193 REST OF LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION)
                       TABLE 194 REST OF LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 195 REST OF LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION)
                       TABLE 196 REST OF LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
 
12 COMPETITIVE LANDSCAPE (Page No. - 177)
     12.1 OVERVIEW 
     12.2 MARKET SHARE OF TOP VENDORS 
               TABLE 197 INTENSITY OF COMPETITIVE RIVALRY
               FIGURE 45 DIGITAL ASSET MANAGEMENT MARKET SHARE ANALYSIS, 2022
     12.3 REVENUE ANALYSIS OF TOP FIVE VENDORS 
               FIGURE 46 REVENUE ANALYSIS OF TOP FIVE VENDORS, 2018–2022 (USD MILLION)
     12.4 KEY PLAYER EVALUATION QUADRANT 
             12.4.1 DEFINITIONS AND METHODOLOGY
                       FIGURE 47 KEY PLAYER EVALUATION QUADRANT: CRITERIA WEIGHTAGE
             12.4.2 STARS
             12.4.3 EMERGING LEADERS
             12.4.4 PERVASIVE PLAYERS
             12.4.5 PARTICIPANTS
                       FIGURE 48 KEY PLAYER EVALUATION QUADRANT, 2022
                       TABLE 198 COMPANY FOOTPRINT
     12.5 STARTUP/SME EVALUATION QUADRANT 
             12.5.1 DEFINITION AND METHODOLOGY
                       FIGURE 49 STARTUP/SME EVALUATION QUADRANT: CRITERIA WEIGHTAGE
             12.5.2 PROGRESSIVE COMPANIES
             12.5.3 RESPONSIVE COMPANIES
             12.5.4 DYNAMIC COMPANIES
             12.5.5 STARTING BLOCKS
                       FIGURE 50 STARTUP/SME EVALUATION QUADRANT, 2022
     12.6 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES 
               TABLE 199 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES
               TABLE 200 LIST OF KEY STARTUPS/SMES
     12.7 COMPETITIVE SCENARIO 
             12.7.1 PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 201 MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, JANUARY 2020–FEBRUARY 2023
             12.7.2 DEALS
                       TABLE 202 DIGITAL ASSET MANAGEMENT MARKET: DEALS, FEBRUARY 2020–MARCH 2023
 
13 COMPANY PROFILES (Page No. - 200)
     13.1 INTRODUCTION

     13.2 TOP DIGITAL ASSET MANAGEMENT COMPANIES

(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
             13.2.1 ADOBE
                       TABLE 203 ADOBE: BUSINESS OVERVIEW
                       FIGURE 51 ADOBE: COMPANY SNAPSHOT
                       TABLE 204 ADOBE: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 205 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 206 ADOBE: DEALS
             13.2.2 OPENTEXT
                       TABLE 207 OPENTEXT: BUSINESS OVERVIEW
                       FIGURE 52 OPENTEXT: COMPANY SNAPSHOT
                       TABLE 208 OPENTEXT: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 209 OPENTEXT: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 210 OPENTEXT: DEALS
             13.2.3 COGNIZANT
                       TABLE 211 COGNIZANT: BUSINESS OVERVIEW
                       FIGURE 53 COGNIZANT: COMPANY SNAPSHOT
                       TABLE 212 COGNIZANT: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 213 COGNIZANT: DEALS
             13.2.4 APRIMO
                       TABLE 214 APRIMO: BUSINESS OVERVIEW
                       TABLE 215 APRIMO: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 216 APRIMO: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 217 APRIMO: DEALS
             13.2.5 BYNDER
                       TABLE 218 BYNDER: BUSINESS OVERVIEW
                       TABLE 219 BYNDER: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 220 BYNDER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 221 BYNDER: DEALS
             13.2.6 SITECORE
                       TABLE 222 SITECORE: BUSINESS OVERVIEW
                       TABLE 223 SITECORE: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 224 SITECORE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 225 SITECORE: DEALS
             13.2.7 WIDEN
                       TABLE 226 WIDEN: BUSINESS OVERVIEW
                       TABLE 227 WIDEN: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 228 WIDEN: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 229 WIDEN: DEALS
             13.2.8 MEDIABEACON
                       TABLE 230 MEDIABEACON: BUSINESS OVERVIEW
                       TABLE 231 MEDIABEACON: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 232 MEDIABEACON: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 233 MEDIABEACON: DEALS
             13.2.9 CELUM
                       TABLE 234 CELUM: BUSINESS OVERVIEW
                       TABLE 235 CELUM: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 236 CELUM: PRODUCT LAUNCHES AND ENHANCEMENTS
             13.2.10 NUXEO (HYLAND)
                       TABLE 237 NUXEO: BUSINESS OVERVIEW
                       TABLE 238 NUXEO: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 239 NUXEO: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 240 NUXEO: DEALS
             13.2.11 WOODWING
                       TABLE 241 WOODWING: BUSINESS OVERVIEW
                       TABLE 242 WOODWING: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 243 WOODWING: DEALS
             13.2.12 VISUAL PROCESSING JAPAN
                       TABLE 244 VISUAL PROCESSING JAPAN: BUSINESS OVERVIEW
                       FIGURE 54 VISUAL PROCESSING JAPAN: COMPANY SNAPSHOT
                       TABLE 245 VISUAL PROCESSING JAPAN: SOLUTIONS/SERVICES/PLATFORMS OFFERED
                       TABLE 246 VISUAL PROCESSING JAPAN: PRODUCT LAUNCHES & ENHANCEMENTS
                       TABLE 247 VISUAL PROCESSING JAPAN: DEALS
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.

     13.3 DIGITAL ASSET MANAGEMENT COMPANIES

             13.3.1 CANTO
             13.3.2 WEDIA
             13.3.3 DIGIZUITE
             13.3.4 CENSHARE
             13.3.5 CLOUDINARY
             13.3.6 MEDIAVALET
             13.3.7 IGNITETECH
             13.3.8 BRANDMAKER
             13.3.9 BRANDFOLDER
             13.3.10 BRIGHT
             13.3.11 MARCOMCENTRAL
             13.3.12 EXTENSIS
             13.3.13 INTELLIGENCEBANK
             13.3.14 FILECAMP
             13.3.15 VEEVA SYSTEMS
             13.3.16 PIMCORE
             13.3.17 PHOTOSHELTER
             13.3.18 IMAGE RELAY
             13.3.19 KONTAINER
 
14 ADJACENT MARKETS (Page No. - 255)
     14.1 INTRODUCTION 
             14.1.1 RELATED MARKETS
                       TABLE 248 RELATED MARKETS
     14.2 LIMITATIONS 
     14.3 ENTERPRISE CONTENT MANAGEMENT MARKET 
             14.3.1 INTRODUCTION
                       TABLE 249 ENTERPRISE ASSET MANAGEMENT MARKET, BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 250 ENTERPRISE ASSET MANAGEMENT MARKET, BY COMPONENT, 2020–2026 (USD MILLION)
             14.3.2 SOLUTIONS
                       TABLE 251 SOLUTIONS: ENTERPRISE ASSET MANAGEMENT MARKET, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 252 SOLUTIONS: ENTERPRISE ASSET MANAGEMENT MARKET, BY REGION, 2020–2026 (USD MILLION)
             14.3.3 SERVICES
                       TABLE 253 SERVICES: ENTERPRISE ASSET MANAGEMENT MARKET, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 254 SERVICES: ENTERPRISE ASSET MANAGEMENT MARKET, BY REGION, 2020–2026 (USD MILLION)
             14.3.4 VERTICALS
                       TABLE 255 ENTERPRISE ASSET MANAGEMENT MARKET, BY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 256 ENTERPRISE ASSET MANAGEMENT MARKET, BY VERTICAL, 2020–2026 (USD MILLION)
 
15 APPENDIX (Page No. - 261)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

The study involved four major activities in estimating the current market size for DAM software and services. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakup and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

The market size of companies offering DAM solutions and services was derived based on the secondary data available through paid and unpaid sources by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their product capabilities and business strategies. Various secondary sources were referred to in the secondary research process to identify and collect information for this study. The secondary sources included annual reports, press releases, investor presentations of companies, and whitepapers; certified publications; and articles from recognized associations and government publishing sources, such as Content Marketing Institute (CMI), Association for Information and Image Management (AIIM), DAM Federation, and Multichain Asset Managers Association (MAMA).

Secondary research was mainly used to obtain key information about the industry’s value chain, the total pool of key players, market classification, segmentation according to industry trends to the bottom-most level, and key developments from the market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from the supply and demand sides of the digital asset management market ecosystem were interviewed to obtain qualitative and quantitative information. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing DAM offerings; associated service providers; and channel partners operating in the targeted countries. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data.

After the complete market engineering process (including calculations for market statistics, market segmentation at each level, market size estimations and forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. The primary research also helped identify and validate the segmentation types; industry trends; key players; a competitive landscape of different market players; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies. The bottom-up approach was extensively used in the complete market engineering process, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and subsegments listed in this report. The complete market engineering process was extensive qualitative and quantitative analysis to list the key information/insights throughout the report.

Digital Asset Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Digital Asset Management Market Size Estimation

The top-down and bottom-up approaches have been used to estimate and validate the size of the DAM market and various other dependent sub-segments.

The research methodology used to estimate the market size includes the following details:

  • The key players in the market have been identified through secondary research, and their revenue contributions in the respective countries have been determined through primary and secondary research.
  • This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders, such as Chief Executive Officers (CEOs), VPs, directors, and marketing executives.
  • All percentage splits and breakups have been determined using secondary sources and verified through primary sources.

All possible parameters affecting the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data has been consolidated and added with detailed inputs and analysis from MarketsandMarkets.

In the bottom-up approach, the adoption trend of DAM in key countries with respect to regions that contribute to most of the market share was identified. For cross-validation, the adoption trend of DAM, along with different use cases with respect to their business segments, was identified and extrapolated. Weightage was given to the use cases identified in different areas for the calculation. An exhaustive list of all vendors offering services in the digital asset management market was prepared. The revenue contribution of all vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Vendors with DAM offerings were considered for the evaluation of the market size. Each vendor was evaluated based on its offerings across verticals. The aggregate of all companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its market size and regional penetration. The region split was determined by primary and secondary sources based on these numbers.

Data Triangulation

With the data triangulation procedure and validation of data through primaries, the exact values of the overall digital asset management market size and its segments’ market size were determined and confirmed using the study.

Market Definition

DAM is a software application that provides a centralized hub to facilitate easy storage, organization, discovery, management, distribution, and analysis of digital assets, such as images, videos, designs, audio, animations, and 3D content of an enterprise. Departments, including Human Resources (HR), Information Technology (IT), Sales and Marketing, and creative operations and website management, use DAM to collaborate and manage digital assets.

Key Stakeholders

  • DAM solution and service providers
  • Consulting service providers and consulting companies
  • Government organizations, forums, alliances, and associations
  • System integrators (SIs)
  • Value-added resellers (VARs)
  • Research organizations
  • End users

Report Objectives

  • To describe and forecast the digital asset management (DAM) market based on components (solutions and services), business functions, deployment types, organization size, verticals, and regions
  • To forecast the market size of regional segments: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
  • To strategically analyze the market’s subsegments with respect to individual growth trends, prospects, and contributions to the total market
  • To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze industry trends, patents and innovations, and pricing data related to the market
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players
  • To track and analyze competitive developments, such as new product developments, product enhancements, partnerships, and collaborations, in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players up to 5
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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