Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

The digital asset management market size is projected to grow from USD 2.44 Billion in 2017 to USD 5.66 Billion by 2022, at an expected CAGR of 18.3%.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the digital asset management market on the basis of segments which include component, application, deployment type, organization size, vertical, and region. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). The report forecasts the market size with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as mergers and acquisitions, new product developments, and research and development (R&D) activities in the market.

The research methodology used to estimate and forecast the market begins with the collection and analysis of data on key vendor product offerings and business strategies from secondary sources, such as IT service providers, technology providers, press releases, investor presentations of companies, white papers, technology journals, certified publications, and articles from recognized authors, directories, and databases. The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the digital asset management market from the revenue of the key market software tool providers and service providers. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of the primary participants is depicted in the figure below:

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Industry Ecosystem

The digital asset management ecosystem comprises vendors such as Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), Mediabeacon, Inc. (U.S.), Canto, Inc. (U.S.), Widen (U.S.), Bynder (Netherlands), Northplains (Canada), Mediavalet, Inc. (Canada), and Cognizant (U.S.).

Key Target Audience

• Digital asset management vendors
• Workforce optimization solution providers
• Customer experience solution providers
• Contact center infrastructure vendors
• Managed service providers
• Value added resellers

Scope of the Report

The research report categorizes the digital asset management market to forecast the revenues and analyze the trends in each of the following sub-markets:

By Application

• Enterprise
• Marketing
• Broadcast and Publishing

By Component

• Solution
• Services
  • Consulting
  • System Integration
  • Training and Support

By Deployment Type

• On-premises
• Cloud

By Organization Size

• SMEs
• Large Enterprise

By Vertical

• Media and Entertainment
• BFSI
• Consumer Goods and Retail
• Manufacturing
• Healthcare
• Education
• Travel and Tourism
• Others

By Region

• North America
• Europe
• Middle East and Africa (MEA)
• Asia Pacific (APAC)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix which gives a detailed comparison of the product portfolio of each company

Geographic Analysis

• Further breakdown of the North American digital asset management market into countries
• Further breakdown of the European market into countries
• Further breakdown of the APAC market into countries
• Further breakdown of the Middle Eastern and African market into countries
• Further breakdown of the Latin American market into countries

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 11)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 15)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions and Limitations
    2.5 Limitations

3 Executive Summary (Page No. - 22)

4 Premium Insights (Page No. - 25)
    4.1 Attractive Market Opportunities in Global Digital Asset Management Market
    4.2 Global Market, By Vertical and Region
    4.3 Global Market, By Deployment Type
    4.4 Global Market, By Component
    4.5 Global Market, By Organization Size
    4.6 Global Market Potential
    4.7 Lifecycle Analysis, By Region, 2017

5 Digital Asset Management Market Overview and Industry Trends (Page No. - 29)
    5.1 Introduction
    5.2 Innovation Spotlight
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Proliferation of Digital Content
                    5.3.1.2 Increasing Focus and Spending on Digital Marketing
                    5.3.1.3 Evolution of Internet Services
                    5.3.1.4 Emergence of IoT Likely to Benefit the Growth of DAM Solution
           5.3.2 Restraints
                    5.3.2.1 Lack of Awareness and Dependence on Traditional Approaches
           5.3.3 Opportunities
                    5.3.3.1 AI in DAM
                    5.3.3.2 SaaS DAM Solutions Gaining Demand in the Market
           5.3.4 Challenges
                    5.3.4.1 Perplexing Management of Continually Changing Digital Assets

6 Global Digital Asset Management Market Analysis, By Component (Page No. - 33)
    6.1 Introduction
    6.2 Solutions
    6.3 Services
           6.3.1 Consulting
           6.3.2 System Integration
           6.3.3 Support and Maintenance

7 Global Digital Asset Management Market Analysis, By Application (Page No. - 38)
    7.1 Introduction
    7.2 Enterprise
    7.3 Marketing
    7.4 Broadcasting and Publishing

8 Global Market Analysis, By Deployment Type (Page No. - 43)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premises

9 Global Digital Asset Management Market Analysis, By Organization Size (Page No. - 47)
    9.1 Introduction
    9.2 SMES
    9.3 Large Enterprises

10 Global Market Analysis, By Vertical (Page No. - 51)
     10.1 Introduction
     10.2 Media and Entertainment
     10.3 Banking, Financial Services, and Insurance (BFSI)
     10.4 Consumer Goods and Retail
     10.5 Manufacturing
     10.6 Healthcare and Life Sciences
     10.7 Education
     10.8 Travel and Tourism
     10.9 Others

11 Global Digital Asset Management Market Geographic Analysis (Page No. - 60)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 APAC
     11.5 MEA
     11.6 Latin America

12 Competitive Landscape (Page No. - 78)
     12.1 Microquadrant Overview
             12.1.1 Visionary Leaders
             12.1.2 Innovators
             12.1.3 Dynamic Differentiators
             12.1.4 Emerging Companies
     12.2 Competitive Benchmarking
             12.2.1 Strength of Product Portfolio
             12.2.2 Business Strategy Excellence

13 Company Profiles (Page No. - 82)
(Business Overview, Company Scorecard, Recent Developments)*
     13.1 Adam Software Nv (Aprimo)
     13.2 Adobe Systems Incorporated
     13.3 Opentext Corporation
     13.4 Celum
     13.5 Mediabeacon, Inc.
     13.6 Canto, Inc.
     13.7 Widen Enterprises, Inc.
     13.8 Webdam (A Shutterstock Company)
     13.9 Bynder
     13.10 Northplains
     13.11 Mediavalet, Inc.
     13.12 Cognizant

*Details on Business Overview, Company Scorecard, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 119)
     14.1 Key Industry Insights
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introduction RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details

List of Tables (60 Tables)

Table 1 USD Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Global Digital Asset Management Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 4 Global Market Size, By Component, 2015–2022 (USD Million)
Table 5 Solution: Market Size, By Region, 2015–2022 (USD Million)
Table 6 Services: Market Size, By Service Type, 2015–2022 (USD Million)
Table 7 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 8 System Integration Market Size, By Region, 2015–2022 (USD Million)
Table 9 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 10 Global Digital Asset Management Market Size, By Application, 2015–2022 (USD Million)
Table 11 Enterprise: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Marketing: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Broadcasting and Publishing: Digital Asset Management Market Size, By Region, 2015–2022 (USD Million)
Table 14 Global Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 15 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 16 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 17 SMES Segment to Record Higher CAGR, By Organization Size, 2017-2022 (USD Million)
Table 18 Global Digital Asset Management Market Size, By Organization Size, 2015–2022 (USD Million)
Table 19 SMES: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 21 Global Market Size, By Vertical, 2015–2022 (USD Million)
Table 22 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 23 BFSI: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Consumer Goods and Retail: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Manufacturing: Digital Asset Management Market Size, By Region, 2015–2022 (USD Million)
Table 26 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Travel and Tourism: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Global Market Size, By Region, 2015–2022 (USD Million)
Table 31 North America: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 32 North America: Market Size, By Service Type, 2015–2022 (USD Million)
Table 33 North America: Market Size, By Application, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 37 Europe: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 38 Europe: Market Size, By Service Type, 2015–2022 (USD Million)
Table 39 Europe: Market Size, By Application, 2015–2022 (USD Million)
Table 40 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 41 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 43 APAC: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 44 APAC Market Size, By Service Type, 2015–2022 (USD Million)
Table 45 APAC: Market Size, By Application, 2015–2022 (USD Million)
Table 46 APAC: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 47 APAC: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 48 APAC: Market Size, By Vertical, 2015–2022 (USD Million)
Table 49 MEA: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 50 MEA: Market Size, By Service Type, 2015–2022 (USD Million)
Table 51 MEA: Market Size, By Application, 2015–2022 (USD Million)
Table 52 MEA: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 53 MEA: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 54 MEA: Market Size, By Vertical, 2015–2022 (USD Million)
Table 55 Latin America: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 56 Latin America: Market Size, By Service Type, 2015–2022 (USD Million)
Table 57 Latin America: Market Size, By Application, 2015–2022 (USD Million)
Table 58 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)

List of Figures (33 Figures)

Figure 1 Digital Asset Management Market : Market Segmentation
Figure 2 Regional Scope
Figure 3 Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Digital Asset Management Market: Assumptions
Figure 9 Top 3 Segments for Global Market in 2017
Figure 10 North America to Hold Largest Market Share in 2017
Figure 11 AI and Software-As-A-Service (SaaS) Model for DAM to Act as Attractive Market Opportunities, 2017-2022
Figure 12 Media and Entertainment Vertical and North America to Hold Largest Market Shares in 2017
Figure 13 Cloud Deployment Segment to Record Higher CAGR, 2017-2022 (USD Million)
Figure 14 Services Segment to Record Higher CAGR, 2017-2022 (USD Million)
Figure 15 SMES Segment to Record Higher CAGR, 2017-2022 (USD Million)
Figure 16 APAC to Record Highest CAGR, 2017-2022 (USD Million)
Figure 17 APAC and MEA are Fastest-Growing Regions in Global Market
Figure 18 Digital Asset Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment to Record Higher CAGR, By Component, 2017-2022 (USD Million)
Figure 20 Enterprise Segment to Record Highest CAGR, By Application, 2017-2022 (USD Million)
Figure 21 Cloud Segment to Record Higher CAGR, By Deployment Type, 2017-2022 (USD Million)
Figure 22 Consumer Goods and Retail Segment to Record to Record Highest CAGR, By Vertical, 2017-2022 (USD Million)
Figure 23 APAC to Record Highest CAGR in Global Market, 2017-2022 (USD Million)
Figure 24 Regional Snapshot: APAC is the Emerging Region in Digital Asset Management Market
Figure 25 North America: Market Snapshot
Figure 26 APAC: Market Snapshot
Figure 27 Competitive Leadership Mapping - 2017
Figure 28 Adobe Systems Incorporated: Company Snapshot
Figure 29 Opentext Corporation: Company Snapshot
Figure 30 Mediabeacon, Inc.: Company Snapshot
Figure 31 Webdam: Company Snapshot
Figure 32 Mediavalet, Inc.: Company Snapshot
Figure 33 Cognizant: Company Snapshot

The Digital Asset Management market is estimated to grow from USD 2.44 Billion in 2017 to USD 5.66 Billion by 2022. The market is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.3% considering the tremendous growth in digital assets across different industry verticals. Moreover, rise in use of smartphones have contributed to the growth of digital assets such as images, videos, and other documents. Moreover, increasing focus on digital marketing has further aided the growth of digital assets and thus subsequently the need for digital asset management solutions to manage these digital assets.

The Small and Medium Enterprises (SMEs) segment is expected to grow at the highest CAGR during the forecast period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of digital asset management. By using these managed services, SMEs are able to focus more on business operations than worrying about maintaining cost.

The cloud-based digital asset management solutions are rapidly gaining traction in the deployment type segment. The cloud deployment type stimulates better access to digital assets data, with faster implementation and reduced total cost of ownership. Considering the cost benefits, small and medium enterprises are likely to adopt cloud-based deployment model for implementing digital asset management solutions. Furthermore, higher scalability and speed are other major factors that support the fast growth of cloud-based deployment model. The market for cloud is expected to grow in the coming years as it provides secure access to various marketing content thus promoting and aiding the marketing campaigns.

The digital asset management solution and services are being increasingly adopted across various industry verticals, which have led to the growth of the Digital Asset Management market globally. The consumer goods and retail sector is expected to grow at the highest rate from 2017 to 2022.

North America is expected to hold the largest market share and dominate the digital asset management market from 2017 to 2022. The region also has a high concentration of media and entertainment industries that largely contribute to the adoption of digital asset management solutions and services.  APAC offers potential growth opportunities, as there is a rise in cloud technology and digital technology adoption among small and large businesses for increasing their profitability in the region.

However, due to lack of training and capabilities to manage these advanced solutions is a major factor for less adoption of digital asset management solutions by organizations. This degree of unawareness differs from region to region, the adoption of advanced solutions in North America and Europe is faster as compared to other regions. Resistance to changes is another factor that restricts employees from adopting digital asset management solutions.

The major solution and service providers in the digital asset management market include ADAM Software NV (Belgium), Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), MediaBeacon (U.S.), Canto, Inc. (U.S.), Widen (U.S.), WebDAM (U.S.), Bynder (Netherlands), NorthPlains (Canada), MediaValet, Inc. (Canada), and Cognizant (U.S.). These players have adopted various strategies, such as new product launches, to cater to the needs of the digital asset management users.

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