Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

[129 Pages Report] The overall Digital Asset Management (DAM) market is expected to grow from USD 2.08 Billion in 2016 to USD 5.66 Billion by 2022, at a CAGR of 18.3% from 2017 to 2022. The DAM solutions offer several advantages to organizations such as efficient management of digital assets, extraction of relevant insights from data, and effective usage of decision analytics based on patterns. Various applications of DAM solutions includes Enterprise, Marketing, and Broadcasting and Publishing. DAM solutions are being adopted across several industry verticals such Media and Entertainment, Banking, Financial Services, and Insurance (BFSI), Consumer Goods and Retail , Manufacturing, Healthcare and Life Sciences, Education, Travel and Tourism, Others. The base year considered for the study is 2016, and the forecast has been provided for the period between 2017 and 2022.

Digital Asset Management Market Dynamics

Drivers

• Proliferation of Digital Content
• Increasing Focus and Spending on Digital Marketing
• Evolution of Internet Services
• Emergence of IoT Likely to Benefit the Growth of DAM Solution

Restraints

• Lack of awareness and dependency on traditional approaches

Opportunities

• Artificial Intelligence in DAM
• SaaS DAM solutions gaining demand in the market

Challenges

• Perplexing Management of Continually Changing Digital Assets

Proliferation of Digital Content

Digital content has observed tremendous growth in the recent years with the rapid adoption of technology across the world. The proliferation of smartphones and social media platforms has been one of the major factors driving the growth of digital content. Enterprises are at the forefront to collect and utilize the large pool of digital data for different activities, such as marketing, sales, and branding. Moreover, the growth of digital content is further driven by the transition of traditional media and entertainment industry toward digitization. The advent of on-demand movies and TV shows, offered by Netflix and Amazon Prime, has been a vital factor contributing to the digital content on a large scale. With the significant rise in digital content, enterprises are attracted to the DAM solution to manage and utilize their large pool of digital data efficiently. Considering the continual growth of digital content across enterprises, the DAM solution is expected to witness an increase in demand in the coming years.

The following are the major objectives of the study:

• To define, describe, and forecast the global DAM market on the basis of segments which include component, application, deployment type, organization size, vertical, and region.
• To describe and forecast the DAM market, in terms of value, by region– North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To provide detailed information regarding major factors influencing the DAM market growth (drivers, restraints, opportunities, and challenges)
• To strategically profiles key players and comprehensively analyzes their core competencies, along with detailed competitive landscape
• To analyze strategic approaches such as product launches, mergers and acquisitions, contracts, agreements, and partnerships in the DAM market

The research methodology used to estimate and forecast the DAM market begins with the collection and analysis of data on key vendor product offerings and business strategies from secondary sources, such as IT service providers, technology providers, press releases, investor presentations of companies, white papers, technology journals, certified publications, and articles from recognized authors, directories, and databases. The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the DAM market from the revenue of the key market software tool providers and service providers. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The breakdown of profiles of the primary participants is depicted in the figure below:

BREAKDOWN OF PRIMARY PARTICIPANTS

Note: Others* (designation) include sales managers, marketing managers, and product managers
Note: Revenue of Tier 1 companies > USD 1 billion, Revenue of Tier 2 companies > USD 100 million, and Revenue of Tier 3 companies < USD 100 million

To know about the assumptions considered for the study download pdf brochure

The DAM ecosystem comprises vendors such as ADAM Software NV (Belgium), Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), MediaBeacon (U.S.), Canto, Inc. (U.S.), Widen (U.S.), WebDAM (U.S.), Bynder (Netherlands), Northplains (Canada), MediaValet, Inc. (Canada), and Cognizant (U.S.).

Major Digital Asset Management Market Developments

1. In March 2017, Cognizant acquired Brilliant Service which is a Japan-based intelligent products and solutions company. This acquisition would help the company to expand its horizon in the digital market space and thus explore new capabilities and possibilities.
2. In February 2017, Adobe Systems Incorporated enhanced Adobe Experience Cloud and Adobe Advertising Cloud to manage digital data efficiently for marketing and management purpose.
3. In January 2017, ADAM entered into a partnership with SoftServe, a leader in digital software development and consulting. This partnership will help integrate design experience and analytical capabilities of SoftServe with DAM suite of ADAM Software NV.

Target Audience:

• DAM vendors
• Workforce optimization solution providers
• Customer experience solution providers
• Contact center infrastructure vendors
• Managed service providers
• Value added resellers

Report Scope:

The research report categorizes the DAM market to forecast the revenues and analyze the trends in each of the following sub-markets:

By Application

• Enterprise
• Marketing
• Broadcast and Publishing

By Component

• Solutions
• Services
  • Consulting
  • System Integration
  • Training and Support

By Deployment Type

• On-premises
• Cloud

By Organization Size

• SMEs
• Large Enterprises

By Vertical

• Media and Entertainment
• BFSI
• Consumer Goods and Retail
• Manufacturing
• Healthcare
• Education
• Travel and Tourism
• Others

By Region

• North America
• Europe
• Middle East and Africa (MEA)
• Asia Pacific (APAC)
• Latin America

Critical questions which the report answers

• What are the application areas which the DAM companies are exploring?
• Which are the key players in the market and how intense is the competition?

AVAILABLE CUSTOMIZATIONS

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix which gives a detailed comparison of the product portfolio of each company

Geographic Analysis

• Further breakdown of the North American DAM market into countries
• Further breakdown of the European DAM market into countries
• Further breakdown of the APAC DAM market into countries
• Further breakdown of the Middle Eastern and African DAM market into countries
• Further breakdown of the Latin American DAM market into countries

Company Information

Table of Contents

1 Introduction (Page No. - 11)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 15)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions and Limitations
    2.5 Limitations

3 Executive Summary (Page No. - 22)

4 Premium Insights (Page No. - 25)
    4.1 Attractive Market Opportunities in Global Digital Asset Management Market
    4.2 Global Market, By Vertical and Region
    4.3 Global Market, By Deployment Type
    4.4 Global Market, By Component
    4.5 Global Market, By Organization Size
    4.6 Global Market Potential
    4.7 Lifecycle Analysis, By Region, 2017

5 Digital Asset Management Market Overview and Industry Trends (Page No. - 29)
    5.1 Introduction
    5.2 Innovation Spotlight
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Proliferation of Digital Content
                    5.3.1.2 Increasing Focus and Spending on Digital Marketing
                    5.3.1.3 Evolution of Internet Services
                    5.3.1.4 Emergence of IoT Likely to Benefit the Growth of DAM Solution
           5.3.2 Restraints
                    5.3.2.1 Lack of Awareness and Dependence on Traditional Approaches
           5.3.3 Opportunities
                    5.3.3.1 AI in DAM
                    5.3.3.2 SaaS DAM Solutions Gaining Demand in the Market
           5.3.4 Challenges
                    5.3.4.1 Perplexing Management of Continually Changing Digital Assets

6 Global Digital Asset Management Market Analysis, By Component (Page No. - 33)
    6.1 Introduction
    6.2 Solutions
    6.3 Services
           6.3.1 Consulting
           6.3.2 System Integration
           6.3.3 Support and Maintenance

7 Global Digital Asset Management Market Analysis, By Application (Page No. - 38)
    7.1 Introduction
    7.2 Enterprise
    7.3 Marketing
    7.4 Broadcasting and Publishing

8 Global Market Analysis, By Deployment Type (Page No. - 43)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premises

9 Global Digital Asset Management Market Analysis, By Organization Size (Page No. - 47)
    9.1 Introduction
    9.2 SMES
    9.3 Large Enterprises

10 Global Market Analysis, By Vertical (Page No. - 51)
     10.1 Introduction
     10.2 Media and Entertainment
     10.3 Banking, Financial Services, and Insurance (BFSI)
     10.4 Consumer Goods and Retail
     10.5 Manufacturing
     10.6 Healthcare and Life Sciences
     10.7 Education
     10.8 Travel and Tourism
     10.9 Others

11 Global Digital Asset Management Market Geographic Analysis (Page No. - 60)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 APAC
     11.5 MEA
     11.6 Latin America

12 Competitive Landscape (Page No. - 78)
     12.1 Microquadrant Overview
             12.1.1 Visionary Leaders
             12.1.2 Innovators
             12.1.3 Dynamic Differentiators
             12.1.4 Emerging Companies
     12.2 Competitive Benchmarking
             12.2.1 Strength of Product Portfolio
             12.2.2 Business Strategy Excellence

13 Company Profiles (Page No. - 82)
(Business Overview, Company Scorecard, Recent Developments)*
     13.1 Adam Software Nv (Aprimo)
     13.2 Adobe Systems Incorporated
     13.3 Opentext Corporation
     13.4 Celum
     13.5 Mediabeacon, Inc.
     13.6 Canto, Inc.
     13.7 Widen Enterprises, Inc.
     13.8 Webdam (A Shutterstock Company)
     13.9 Bynder
     13.10 Northplains
     13.11 Mediavalet, Inc.
     13.12 Cognizant

*Details on Business Overview, Company Scorecard, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 119)
     14.1 Key Industry Insights
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introduction RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details

List of Tables (60 Tables)

Table 1 USD Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Global Digital Asset Management Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 4 Global Market Size, By Component, 2015–2022 (USD Million)
Table 5 Solution: Market Size, By Region, 2015–2022 (USD Million)
Table 6 Services: Market Size, By Service Type, 2015–2022 (USD Million)
Table 7 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 8 System Integration Market Size, By Region, 2015–2022 (USD Million)
Table 9 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 10 Global Digital Asset Management Market Size, By Application, 2015–2022 (USD Million)
Table 11 Enterprise: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Marketing: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Broadcasting and Publishing: Digital Asset Management Market Size, By Region, 2015–2022 (USD Million)
Table 14 Global Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 15 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 16 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 17 SMES Segment to Record Higher CAGR, By Organization Size, 2017-2022 (USD Million)
Table 18 Global Digital Asset Management Market Size, By Organization Size, 2015–2022 (USD Million)
Table 19 SMES: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 21 Global Market Size, By Vertical, 2015–2022 (USD Million)
Table 22 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 23 BFSI: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Consumer Goods and Retail: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Manufacturing: Digital Asset Management Market Size, By Region, 2015–2022 (USD Million)
Table 26 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Travel and Tourism: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Global Market Size, By Region, 2015–2022 (USD Million)
Table 31 North America: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 32 North America: Market Size, By Service Type, 2015–2022 (USD Million)
Table 33 North America: Market Size, By Application, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 37 Europe: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 38 Europe: Market Size, By Service Type, 2015–2022 (USD Million)
Table 39 Europe: Market Size, By Application, 2015–2022 (USD Million)
Table 40 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 41 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 43 APAC: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 44 APAC Market Size, By Service Type, 2015–2022 (USD Million)
Table 45 APAC: Market Size, By Application, 2015–2022 (USD Million)
Table 46 APAC: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 47 APAC: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 48 APAC: Market Size, By Vertical, 2015–2022 (USD Million)
Table 49 MEA: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 50 MEA: Market Size, By Service Type, 2015–2022 (USD Million)
Table 51 MEA: Market Size, By Application, 2015–2022 (USD Million)
Table 52 MEA: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 53 MEA: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 54 MEA: Market Size, By Vertical, 2015–2022 (USD Million)
Table 55 Latin America: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 56 Latin America: Market Size, By Service Type, 2015–2022 (USD Million)
Table 57 Latin America: Market Size, By Application, 2015–2022 (USD Million)
Table 58 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)

List of Figures (33 Figures)

Figure 1 Digital Asset Management Market : Market Segmentation
Figure 2 Regional Scope
Figure 3 Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Digital Asset Management Market: Assumptions
Figure 9 Top 3 Segments for Global Market in 2017
Figure 10 North America to Hold Largest Market Share in 2017
Figure 11 AI and Software-As-A-Service (SaaS) Model for DAM to Act as Attractive Market Opportunities, 2017-2022
Figure 12 Media and Entertainment Vertical and North America to Hold Largest Market Shares in 2017
Figure 13 Cloud Deployment Segment to Record Higher CAGR, 2017-2022 (USD Million)
Figure 14 Services Segment to Record Higher CAGR, 2017-2022 (USD Million)
Figure 15 SMES Segment to Record Higher CAGR, 2017-2022 (USD Million)
Figure 16 APAC to Record Highest CAGR, 2017-2022 (USD Million)
Figure 17 APAC and MEA are Fastest-Growing Regions in Global Market
Figure 18 Digital Asset Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment to Record Higher CAGR, By Component, 2017-2022 (USD Million)
Figure 20 Enterprise Segment to Record Highest CAGR, By Application, 2017-2022 (USD Million)
Figure 21 Cloud Segment to Record Higher CAGR, By Deployment Type, 2017-2022 (USD Million)
Figure 22 Consumer Goods and Retail Segment to Record to Record Highest CAGR, By Vertical, 2017-2022 (USD Million)
Figure 23 APAC to Record Highest CAGR in Global Market, 2017-2022 (USD Million)
Figure 24 Regional Snapshot: APAC is the Emerging Region in Digital Asset Management Market
Figure 25 North America: Market Snapshot
Figure 26 APAC: Market Snapshot
Figure 27 Competitive Leadership Mapping - 2017
Figure 28 Adobe Systems Incorporated: Company Snapshot
Figure 29 Opentext Corporation: Company Snapshot
Figure 30 Mediabeacon, Inc.: Company Snapshot
Figure 31 Webdam: Company Snapshot
Figure 32 Mediavalet, Inc.: Company Snapshot
Figure 33 Cognizant: Company Snapshot

The Digital Asset Management (DAM) market is estimated to grow from USD 2.44 billion in 2017 to USD 5.66 billion by 2022, at a CAGR of 18.3% considering the tremendous growth in digital assets across different industry verticals. Moreover, the rise in the use of smartphones has contributed to the growth of digital assets such as images, videos, and other documents. Moreover, increasing focus on digital marketing has further aided the growth of digital assets and thus subsequently the need for DAM solutions to manage these digital assets.

The small and medium enterprises (SMEs) segment is expected to grow at the highest CAGR during the forecast period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations than worrying about managing the digital assets cost.

The cloud-based DAM solutions are rapidly gaining traction in the deployment type segment. The cloud deployment type stimulates better access to digital assets data, with faster implementation and reduced total cost of ownership. Considering the cost benefits, small and medium enterprises are likely to adopt cloud-based deployment model for implementing DAM solutions. Furthermore, higher scalability and speed are other major factors that support the fast growth of this model. The market for cloud is expected to grow in the coming years as it provides secure access to various marketing content thus promoting and aiding the marketing campaigns.

North America is expected to hold the largest market share and dominate the DAM market from 2017 to 2022. The region also has a high concentration of media and entertainment industries that largely contribute to the adoption of DAM solutions and services. The DAM solutions and services are being increasingly adopted across various industry verticals, which have led to the growth of the market globally. The consumer goods and retail sector is expected to grow at the highest rate from 2017 to 2022.

DIGITAL ASSET MANAGEMENT MARKET SIZE, BY REGION, 2022 (USD BILLION)

Consumer Goods and Retail, Healthcare and Life Sciences, and Manufacturing industry verticals are expected to drive the growth of digital asset management marketConsumer Goods and Retail

The consumer goods and retail industry is revolutionizing its workflow management by adopting online means to cater its end-user thus giving its customers a convenient and user-friendly experience. Ample data is created in the process and is being saved by different people on various locations. However, when such data needs to be shared with stakeholders, searching and sharing the content is a time-consuming and tedious task. eCommerce is booming as majority of people nowadays prefer this mode for shopping as it is convenient as well as feasible. With eCommerce, digital content such as images and videos are increasing exponentially, and thus arises the need for efficient management of digital assets. Organizations need a tool which can store and upload the content while retrieving information stored in the Product Information Management (PIM). All the above painpoints can be addressed and solved by deploying DAM solution by an organization and thus help in serving their stakeholders in an enhanced way. DAM solution provides an effective way to manage and share digital contents effectively thus helping users improve their process efficiency. It empowers marketing professionals with digital filters helping them find particular bit of marketing collaterals.

The healthcare and life sciences industry generates vital data related to human beings such as text, numeric files, images, and codes. Previously, this data was in paper form; however, with the established technology in place, the data generated now is mostly digital. Healthcare data is generated from different sources and is stored over distributed network. Sometimes the same data exists in different systems and different format; for instance, clinical data and claim data contain same information but exist in different format. In future, this pool of data is expected to further increase due to increasing sources of data such as fitness monitors, health sensors, health applications, e-health cards, and insurance data. This diverse dispersed data will be difficult to access, manage, and share; thus need for effective data management arises in the healthcare industry. Data sharing is also a concern with this data as it is the private and confidential data of an individual and breach of this data can have serious consequences. In order to efficiently manage, store, and share the data, organizations and institutions in this industry need an effective all-in-one DAM solution. DAM solution empowers users with effective management of their digital assets with more benefits such as cross team collaboration, streamlined efficiency, and better resource allocation.

In the manufacturing industries, maintaining product quality is a vital aspect. It is important to successfully complete a project within stipulated timeframe, and thus inefficiencies and flaws in the process cannot be tolerated. Lack of efficiency and control in the media creation results in waste of time and effort in searching the right file, sharing files which are too large for email, or broadcasting partial content keeping certain data private. The DAM solution assists to overcome these issues and help improve the productivity and efficiency. It offers absolute handling and control over digital media assets, while handling and monitoring the current projects and its resources thus giving the users proper coordination tools for carrying out efficient and productive process. For instance, Tata Steel has deployed Bynder’s digital asset module which offers user-friendly interface, smart filters, and a handy collections feature, and helps in effective management and sharing.

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