Web Content Management Market

Web Content Management Market by Solution (Digital Marketing Management, Mobile and Social Content Management, and Web Experience Management), Service, Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2025

Report Code: TC 3500 Jun, 2018, by marketsandmarkets.com
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[133 Pages Report] The web content management market size is expected to grow from USD 6.0 billion in 2020 to USD 13.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period. The major factors driving the growth of the web content management market include the demand by organizations to increase their revenue by delivering personalized content for customers, increasing the interactions with customers present online, and maintaining brand presence.

Web Content Management Market

Digital marketing management segment to account for the highest market share during the forecast period

With the implementation of the WCM platform, the digital marketing management segment is expected to grow at the highest rate owing to benefits, such as faster time-to-market, agility of processes, effective management of compliance and regulations, and transparency of business processes. Digital marketing helps the organization to reach the customers worldwide in a cost-effective manner.

By deployment type, the cloud-based segment to record the fastest growth rate during the forecast period

By deployment type, the cloud deployment type is expected to gain traction during the forecast period, as it offers the agility of on-demand resource deployment and consumption. This deployment type is being preferred by organizations, because it offers ease of access along with reduced capital and operational expenses.

By organization size, small and medium-sized enterprises segment to record a faster growth rate during the forecast period

The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR during the forecast period. The growing need to reduce operational costs and streamline business processes is expected to drive the adoption of WCM software and services among SMEs.

Web Content Management Market

By region, Asia Pacific to record the highest growth rate during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, due to the growing demand for WCM solutions. WCM solutions enable an organization to deploy personalized content worldwide to increase an organization’s overall revenue. The APAC region is expected to experience extensive growth opportunities during the forecast period. China has emerged as undisputed leaders in the Web Content Management market. Meanwhile, North America is projected to hold the largest market size during the forecast period.

Web Content Management Market Players:

Major WCM vendors include IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), SDL plc (UK), Sitecore (US), Crownpeak (US), Acquia (US), Episerver (US), Rackspace Inc. (US), e-Spirit (US), Percussion software (US), Kentico (Czech Republic), Angler Technologies (India), Contentful (Germany), HCL Software (India), and MODX (US).

Scope of Web Content Management Market Report

Report Metric

Details

Market size available for years

2018-2025

Base year considered

2019

Forecast period

2020-2025

Forecast units

Value (USD Billion)

Segments covered

Components, Deployment Type, Organization Size, Vertical and Region

Regions covered

North America, Europe, APAC and Row

Companies covered

IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), SDL plc (UK), Sitecore (US), Crownpeak (US), Acquia (US), Episerver (US), Rackspace Inc. (US), e-Spirit (US), Percussion software (US), Kentico (Czech Republic), Angler Technologies (India), Contentful (Germany), HCL Software (India), and MODX (US)

This research report categorizes the WCM market to forecast revenues and analyze trends in each of the following submarkets:

Based on components, the web content management market has the following segments:

  • Component
  • Solutions
    • Digital Marketing Management
    • Mobile and Social Content Management
    • Web Experience Management
    • Digital Asset Management Integration
    • Web Creation and Edit Tools
    • Content Analytics
  • Services
    • Professional Services
      • Training and Support
      • Integration and Deployment
      • Consulting
    • Managed Services

Based on deployment type, the WCM market has the following segments:

  • On-premises
  • Cloud

Based on organization size, the WCM market has the following segments:

  • Large enterprises
  • Small and Medium-sized Enterprises (SMEs)

Based on verticals the web content management market has the following segments

  • Media and Entertainment
  • Retail and Consumer Goods
  • Research and Academia
  • Healthcare and Life Sciences
  • Travel and Hospitality
  • BFSI
  • Government
  • IT and ITES
  • Telecom
  • Others (Manufacturing and Non-profit organizations)

Based on Regions, the WCM market has the following segments

  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    • Rest of Europe
  • APAC
    • China
    • Rest of APAC
  • RoW

Key questions addressed by the report

  • How is the adoption trend of WCM platform across major economies?
  • What are the opportunities in the web content management market?
  • What is the competitive landscape in the WCM market?
  • What are the various developments happened in the WCM market?
  • What are the dynamics of the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions and Limitations
    2.4 Limitations
    2.5 MicroQuadrant Matrix
           2.5.1 MicroQuadrant Description

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in the Web Content Management Market
    4.2 Market By Component
    4.3 Market By Deployment Type
    4.4 Market By Organization Size
    4.5 Market By Vertical and Region
    4.6 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Seamless Multi-Channel Experience
                    5.2.1.2 Growing Trend of Web-Based Marketing
           5.2.2 Restraints
                    5.2.2.1 Migration of Content Within Existing Systems
                    5.2.2.2 Generation of Humungous Amount of Data
           5.2.3 Opportunities
                    5.2.3.1 Marketing Through CaaS
                    5.2.3.2 IoT to Fuel the Growth of Web-Connected Organizations
                    5.2.3.3 Significant Growth Opportunities in the Education Vertical
           5.2.4 Challenges
                    5.2.4.1 Selection of Appropriate WCM Service Providers
                    5.2.4.2 Administration of User-Generated Content
    5.3 Industry Trends
           5.3.1 Innovation Spotlight
                    5.3.1.1 Growth of Online Marketing
                    5.3.1.2 Mobile Content Management
                    5.3.1.3 Integration With Business Applications

6 Web Content Management Market Analysis By Component (Page No. - 36)
    6.1 Introduction
    6.2 Solutions
           6.2.1 Digital Marketing Management
           6.2.2 Mobile and Social Content Management
           6.2.3 Web Experience Management
           6.2.4 Digital Asset Management Integration
           6.2.5 Web Creation and Edit Tools
           6.2.6 Content Analytics
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Training and Support
                    6.3.1.2 Implementation
                    6.3.1.3 Consulting
           6.3.2 Managed Services

7 Web Content Management Market Analysis By Deployment Type (Page No. - 48)
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises

8 Market Analysis By Organization Size (Page No. - 52)
    8.1 Introduction
    8.2 Large Enterprises
    8.3 Small and Medium-Sized Enterprises

9 Web Content Management Market Analysis, By Vertical (Page No. - 56)
    9.1 Introduction
    9.2 Media and Entertainment
    9.3 Retail and Consumer Goods
    9.4 Education
    9.5 Healthcare and Life Sciences
    9.6 Travel and Hospitality
    9.7 Banking, Financial Services, and Insurance
    9.8 Government
    9.9 High-Tech and Telecom
    9.10 Others

10 Geographic Analysis (Page No. - 65)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 RoW

11 Competitive Landscape (Page No. - 85)
     11.1 MicroQuadrant Overview
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio Adopted By Major Players in the Market
             11.2.2 Business Strategy Excellence Adopted By Major Players in the Market

12 Company Profiles (Page No. - 89)
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
     12.1 OpenText Corporation
     12.2 Oracle Corporation
     12.3 Adobe Systems Incorporated
     12.4 International Business Machines Corporation
     12.5 SDL PLC
     12.6 Microsoft Corporation
     12.7 Sitecore Corporation A/S
     12.8 Aquia, Inc.
     12.9 Episerver, Inc.
     12.10 Rackspace Hosting, Incorporation
     12.11 e-Spirit AG
     12.12 Crownpeak Technology

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 124)
     13.1 Industry Excerpts
     13.2 Discussion Guide
     13.3 Knowledge Store: MarketsandMarkets’ Subscription Portal
     13.4 Introduction RT: Real-Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details

List of Tables (69 Tables)

Table 1 Global Web Content Management Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 Market Size By Component, 2015–2022 (USD Million)
Table 3 Market Size By Solution Type, 2015–2022 (USD Million)
Table 4 Digital Marketing Management: Market Size By Region, 2015–2022 (USD Million)
Table 5 Mobile and Social Content Management: Market Size By Region, 2015–2022 (USD Million)
Table 6 Web Experience Management: Market Size By Region, 2015–2022 (USD Million)
Table 7 Digital Asset Management Integration: Market Size By Region, 2015–2022 (USD Million)
Table 8 Web Creation and Edit Tools: Market Size By Region, 2015–2022 (USD Million)
Table 9 Content Analytics: Web Content Management Market Size By Region, 2015–2022 (USD Million)
Table 10 Web Content Management Market Size, By Service, 2015–2022 (USD Million)
Table 11 Professional Services: Market Size By Type, 2015–2022 (USD Million)
Table 12 Professional Services: Market Size By Region, 2015–2022 (USD Million)
Table 13 Training and Support: Market Size By Region, 2015–2022 (USD Million)
Table 14 Implementation: Market Size By Region, 2015–2022 (USD Million)
Table 15 Consulting: Market Size By Region, 2015–2022 (USD Million)
Table 16 Managed Services: Market Size By Region, 2015–2022 (USD Million)
Table 17 Web Content Management Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud: Market Size By Region 2015–2022 (USD Million)
Table 19 On-Premises: Market Size By Region, 2015–2022 (USD Million)
Table 20 Market Size By Organization Size, 2015–2022 (USD Million)
Table 21 Large Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 22 Small and Medium-Sized Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 23 Web Content Management Market Size, By Vertical, 2015–2022 (USD Million)
Table 24 Media and Entertainment: Market Size By Region, 2015–2022 (USD Million)
Table 25 Retail and Consumer Goods: Market Size By Region, 2015–2022 (USD Million)
Table 26 Education: Market Size By Region, 2015–2022 (USD Million)
Table 27 Healthcare: Market Size By Region, 2015–2022 (USD Million)
Table 28 Travel and Hospitality: Web Content Management Market Size, By Region, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size By Region, 2015–2022 (USD Million)
Table 30 Government: Market Size By Region, 2015–2022 (USD Million)
Table 31 High-Tech and Telecom: Market Size By Region, 2015–2022 (USD Million)
Table 32 Others: Market Size By Region, 2015–2022 (USD Million)
Table 33 Web Content Management Market Size, By Region, 2015–2022 (USD Million)
Table 34 North America: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 35 North America: Market Size By Solution Type, 2015–2022 (USD Million)
Table 36 North America: Market Size By Service, 2015–2022 (USD Million)
Table 37 North America: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 38 North America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 39 North America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 40 North America: Market Size By Vertical, 2015–2022 (USD Million)
Table 41 Europe: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 42 Europe: Market Size By Solution Type, 2015–2022 (USD Million)
Table 43 Europe: Market Size By Service, 2015–2022 (USD Million)
Table 44 Europe: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 45 Europe: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 46 Europe: Market Size By Organization Size, 2015–2022 (USD Million)
Table 47 Europe: Market Size By Vertical, 2015–2022 (USD Million)
Table 48 Asia Pacific: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size By Solution Type, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size By Service, 2015–2022 (USD Million)
Table 51 Asia Pacific: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size By Organization Size, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size By Vertical, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size By Solution Type, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size By Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size By Organization Size, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size By Solution Type, 2015–2022 (USD Million)
Table 64 Latin America: Market Size By Service, 2015–2022 (USD Million)
Table 65 Latin America: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 66 Latin America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 68 Latin America: Market Size By Vertical, 2015–2022 (USD Million)
Table 69 Market Ranking for the Web Content Management Market, 2017

List of Figures (33 Figures)

Figure 1 Web Content Management Market Segmentation
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Web Content Management Market: Assumptions
Figure 8 MicroQuadrant Matrix: Criteria Weightage
Figure 9 MicroQuadrant Matrix
Figure 10 Top 3 Categories With the Highest Growth Rates in the Web Content Management Market During the Forecast Period of 2017–2022
Figure 11 North America is Estimated to Hold the Largest Market Share in 2017
Figure 12 Growing Need for Centralized Solution for Managing Web Content and Digital Marketing is Expected to Drive the Web Content Management Market Growth
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Media and Entertainment Vertical, and North America are Estimated to have the Largest Market Sizes in 2017
Figure 17 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Web Content Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment is Expected to Gain Traction Due to the Increasing Incidents of Data Breaches
Figure 20 Cloud Deployment Type is Estimated to have A Highest CAGR During the Forecast Period
Figure 21 Small and Medium Enterprises Segment is Expected to have Highest CAGR During the Forecast Period
Figure 22 Retail and Consumer Goods is Expected to have Highest CAGR During the Forecast Period
Figure 23 Geographic Analysis
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Web Content Management Market (Global), Competitive Leadership Mapping, 2017
Figure 27 Opentext Corporation: Company Snapshot
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Adobe Systems Incorporated: Company Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 SDL PLC: Company Snapshot
Figure 32 Microsoft Corporation: Company Snapshot
Figure 33 Rackspace Hosting, Incorporation: Company Snapshot

The study involved four major activities in estimating the current market size for the web content management market. An exhaustive secondary research was done to collect information on the market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the WCM market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, were referred to, for identifying and collecting information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies; Industry associations such as Online Association Management & Content Management System and The Association for Intelligent Information Management, and articles by recognized authors; gold standard and silver standard websites; regulatory bodies; trade directories; and databases.

Primary Research

The web content management market comprises several stakeholders, such as WCM platform providers, WCM software vendors, cloud solution providers, cloud service brokers, system integrators, regulatory authorities, resellers and distributors, research organizations, government agencies, enterprise users, venture capitalists, private equity firms, and startup companies. The demand side of the WCM market consists of enterprises from different industry, such as media and entertainment, retail and consumer goods, research and academics, Banking, Financial Service and Insurance (BFSI), Information Technology and IT-Enabled Services (IT and ITES), telecommunication, government, travel and hospitality, healthcare and life sciences, and others (manufacturing and non-profit organizations). The supply side includes WCM vendors, offering WCM platforms, software, and services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakup of the primary respondents:

Web Content Management Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the web content management market. These methods were also used extensively to determine the extent of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
  • The primary research procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the global web content management market by component, deployment type, organization size, vertical, and region from 2018 to 2025, and analyze the various macroeconomic and microeconomic factors that affect the market growth
  • To forecast the size of the market segments with respect to four main regions: North America, Europe, Asia Pacific (APAC) and the Rest of the World (RoW)
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall WCM market
  • To profile key market players; generate a comparative analysis based on their business overviews, product/service offerings, regional presence, business strategies, and key financials; and comprehensively analyze their market size and core competencies in the market
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships, agreements and collaborations, and Research and Development (R&D) activities, in the market
  • To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the WCM market

Available customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix gives a detailed comparison of the product portfolio of each company

Company information

  • Detailed analysis and profiling of additional market players (Up to 5)

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Report Code
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Published ON
Jun, 2018
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