Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022
[133 Pages Report] The global web content management market size to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7% during 20172022. Major growth drivers for the market includes seamless multi-channel experience, and growing trend of web-based marketing.
Selected Market Dynamics in Web Content Management (WCM) Market
Seamless multi-channel experience
With intensifying competition in the market across various industries, organizations are focusing on offering seamless web experience to customers. To expand their market and to increase global presence, organizations want to reach customers through multiple channels, including websites, web and mobile applications, and social media. WCM solutions empower organizations to create and distribute marketing content, including texts, images, videos, metadata, and product and service specifications. Furthermore, WCM ensures that the quality of content can be managed from a centralized place before it reaches the customers. WCM solutions facilitate organizations with a capability of managing multilingual documents on their websites. The multi-channel WCM solutions also help in evaluation of user-created content and analysing the behavior of customers while online and offline.
Generation of humungous amount of data
With an increasing use of media-rich content by organizations to showcase and market their offerings to customers, the size of websites is growing continually. The companies that implement WCM encourage users to add more data due to which an enormous amount data gets generated. This leads to addition of a large data packet, most of which consists of undesirable data. As the data is being generated from different sources, it becomes difficult to manage, as the data gets old, redundant, and full of errors across different systems and databases. Efficient management, backup, clean-up, and synchronization of huge volumes of information and data in various systems of an organization require a significant amount of additional time, labor, and cost.
Attractive market opportunities in the web content management market Managed services segment to grow at the highest CAGR during the forecast period
In the WCM market by services is sub segmented into professional services and managed services. Professional services include consulting, training and support, and implementation of WCM solutions. Managed services have higher adoption rate as compared to professional services. Managed services empower organizations to focus on core business functions while delegating web content management activities to WCM professionals for efficient management and delivery of content through multiple channels simultaneously.
Cloud deployment mode to grow at a higher rate during the forecast period
Most of the vendors in the Market offer cloud-based solutions to gain significant profits and effectively secure and ensure data privacy. The adoption of cloud-based web content management solutions is expected to grow, owing to their benefits, such as easy data maintenance, cost-effectiveness, scalability, and effective management.
North America to hold the largest market size during the forecast period
North America is expected to hold the largest market share and dominate the Market from 2017 to 2022. This is mainly because there is a high focus on innovations obtained from research and development, and technology adoption, especially in the developed economies of North America. The APAC region is expected to be the fastest-growing region in the WCM market. The growth in this region is primarily driven by the need of business efficiency and reduction in operational costs.
Key Web Content Management Market players
Major vendors in the global wcm market include OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems (US), Oracle Corporation (US), SDL Plc (US), Microsoft Corporation (US), Sitecore Corporation (Denmark), Episerver, Inc. (US) Acquia, Inc. (US), Rackspace Hosting, Inc. (US), e-Spirit AG (Germany), and Crownpeak Technology (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to further expand their presence in the global market. Please visit 360Quadrants to see the vendor listing of Web Content Management Software.
OpenTexts major focus is on enriching its content management, customer experience management, and business process management domains with cloud-enabled features to serve its customers better. The company has a wide array of partners, distributors, resellers, system integrators, and Value-Added Resellers (VAR), which serves its commercial clients across the globe. The company has redefined its offerings to newer regional markets and expanded its global reach through landmark acquisitions and partnerships. Moreover, to continuously develop products and services, it invests significant amount (10.6% of revenues in 2016) in R&D activities.
Scope of the Web Content Management Market report
|
Report Metric |
Details |
|
Market size available for years |
20172022 |
|
Base year considered |
2016 |
|
Forecast period |
20172022 |
|
Forecast units |
Billion (USD) |
|
Segments covered |
Component, Deployment Type, Organization Size, Vertical and Region |
|
Geographies covered |
North America, Europe, APAC, Latin America, and MEA |
|
Companies covered |
OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc. (US), and Crownpeak Technology (US) |
This research report categorizes the market based on component, deployment type, organization size, vertical and region.
Based on component, the web content management market has the following segments:
- Solution
- Digital Marketing Management
- Mobile and Social Content Management
- Web Experience Management
- Digital Asset Management Integration
- Web Creation and Edit Tools
- Content Analytics
- Service
- Professional Services
- Training and Support
- Implementation
- Consulting
- Managed Services
Based on deployment type, the web content management market has the following segments:
- On-premises
- Cloud
Based on organization size, the market has the following segments:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Based on vertical, the market has the following segments:
- Media and Entertainment
- Retail and Consumer Goods
- Education
- Healthcare
- Travel and Hospitality
- BFSI
- Government
- High-Tech and Telecom
- Others (Manufacturing and Non-Profit Organizations)
Based on regions, the web content management market has the following segments:
- North America
- Europe
- APAC
- Latin America
- MEA
Recent developments
- In April 2017, Oracle acquired Moat, a digital measurement cloud company which helps to connect data to consumer attention for better media experiences and business outcomes.
- In February 2017, OpenText Corporation acquired enterprise content division of Dell EMC to enhance the entire length and breadth of its product portfolio for content management along with the addition of broad customer base.
- In September 2016, Adobe Systems and Microsoft Corporation collaborated in the Azure Cloud to support business transform customer engagement. The collaboration would help companies in implementing a robust digital transformation.
Critical questions the report answers
- What are the current trends that are driving the market?
- In which vertical, most of the vendors are offering solutions?
- Where will all these developments take the industry in the mid to long term?
- Who are the top vendors in the web content management (WCM) market and what is their competitive analysis?
- What are the drivers and challenges of the market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions and Limitations
2.4 Limitations
2.5 Microquadrant Matrix
2.5.1 Microquadrant Description
3 Executive Summary (Page No. - 25)
4 Premium Insights (Page No. - 27)
4.1 Attractive Market Opportunities in the Web Content Management Market
4.2 WCM Market, By Component
4.3 WCM Market, By Deployment Type
4.4 WCM Market, By Organization Size
4.5 WCM Market, By Vertical and Region
4.6 Lifecycle Analysis, By Region
5 Market Overview (Page No. - 31)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Seamless Multi-Channel Experience
5.2.1.2 Growing Trend of Web-Based Marketing
5.2.2 Restraints
5.2.2.1 Migration of Content Within Existing Systems
5.2.2.2 Generation of Humungous Amount of Data
5.2.3 Opportunities
5.2.3.1 Marketing Through CaaS
5.2.3.2 IoT to Fuel the Growth of Web-Connected Organizations
5.2.3.3 Significant Growth Opportunities in the Education Vertical
5.2.4 Challenges
5.2.4.1 Selection of Appropriate WCM Service Providers
5.2.4.2 Administration of User-Generated Content
5.3 Industry Trends
5.3.1 Innovation Spotlight
5.3.1.1 Growth of Online Marketing
5.3.1.2 Mobile Content Management
5.3.1.3 Integration With Business Applications
6 Web Content Management Market Analysis, By Component (Page No. - 36)
6.1 Introduction
6.2 Solutions
6.2.1 Digital Marketing Management
6.2.2 Mobile and Social Content Management
6.2.3 Web Experience Management
6.2.4 Digital Asset Management Integration
6.2.5 Web Creation and Edit Tools
6.2.6 Content Analytics
6.3 Services
6.3.1 Professional Services
6.3.1.1 Training and Support
6.3.1.2 Implementation
6.3.1.3 Consulting
6.3.2 Managed Services
7 Web Content Management Market Analysis, By Deployment Type (Page No. - 48)
7.1 Introduction
7.2 Cloud
7.3 On-Premises
8 Market Analysis, By Organization Size (Page No. - 52)
8.1 Introduction
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises
9 Web Content Management Market Analysis, By Vertical (Page No. - 56)
9.1 Introduction
9.2 Media and Entertainment
9.3 Retail and Consumer Goods
9.4 Education
9.5 Healthcare
9.6 Travel and Hospitality
9.7 Banking, Financial Services, and Insurance
9.8 Government
9.9 High-Tech and Telecom
9.10 Others
10 Geographic Analysis (Page No. - 65)
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 Middle East and Africa
10.6 Latin America
11 Competitive Landscape (Page No. - 85)
11.1 Microquadrant Overview
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Competitive Benchmarking
11.2.1 Strength of Product Portfolio Adopted By Major Players in the WCM Market
11.2.2 Business Strategy Excellence Adopted By Major Players in the Web Content Management Market
12 Company Profiles (Page No. - 89)
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
12.1 Opentext Corporation
12.2 Oracle Corporation
12.3 Adobe Systems Incorporated
12.4 International Business Machines Corporation
12.5 SDL PLC
12.6 Microsoft Corporation
12.7 Sitecore Corporation A/S
12.8 Aquia, Inc.
12.9 Episerver, Inc.
12.10 Rackspace Hosting, Incorporation
12.11 E-Spirit AG
12.12 Crownpeak Technology
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 124)
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: MarketsandMarkets Subscription Portal
13.4 Introduction RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details
List of Tables (69 Tables)
Table 1 Global Web Content Management Market Size and Growth Rate, 20152022 (USD Million, Y-O-Y %)
Table 2 WCM Market Size, By Component, 20152022 (USD Million)
Table 3 WCM Market Size, By Solution Type, 20152022 (USD Million)
Table 4 Digital Marketing Management: WCM Market Size, By Region, 20152022 (USD Million)
Table 5 Mobile and Social Content Management: WCM Market Size, By Region, 20152022 (USD Million)
Table 6 Web Experience Management: WCM Market Size, By Region, 20152022 (USD Million)
Table 7 Digital Asset Management Integration: WCM Market Size, By Region, 20152022 (USD Million)
Table 8 Web Creation and Edit Tools: WCM Market Size, By Region, 20152022 (USD Million)
Table 9 Content Analytics: WCM Market Size, By Region, 20152022 (USD Million)
Table 10 Market Size, By Service, 20152022 (USD Million)
Table 11 Professional Services: WCM Market Size, By Type, 20152022 (USD Million)
Table 12 Professional Services: WCM Market Size, By Region, 20152022 (USD Million)
Table 13 Training and Support: WCM Market Size, By Region, 20152022 (USD Million)
Table 14 Implementation: WCM Market Size, By Region, 20152022 (USD Million)
Table 15 Consulting: WCM Market Size, By Region, 20152022 (USD Million)
Table 16 Managed Services: WCM Market Size, By Region, 20152022 (USD Million)
Table 17 Market Size, By Deployment Type, 20152022 (USD Million)
Table 18 Cloud: WCM Market Size, By Region 20152022 (USD Million)
Table 19 On-Premises: WCM Market Size, By Region, 20152022 (USD Million)
Table 20 Web Content Management Market Size, By Organization Size, 20152022 (USD Million)
Table 21 Large Enterprises: WCM Market Size, By Region, 20152022 (USD Million)
Table 22 Small and Medium-Sized Enterprises: WCM Market Size, By Region, 20152022 (USD Million)
Table 23 Market Size, By Vertical, 20152022 (USD Million)
Table 24 Media and Entertainment: WCM Market Size, By Region, 20152022 (USD Million)
Table 25 Retail and Consumer Goods: WCM Market Size, By Region, 20152022 (USD Million)
Table 26 Education: WCM Market Size, By Region, 20152022 (USD Million)
Table 27 Healthcare: WCM Market Size, By Region, 20152022 (USD Million)
Table 28 Travel and Hospitality: WCM Market Size, By Region, 20152022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: WCM Market Size, By Region, 20152022 (USD Million)
Table 30 Government: WCM Market Size, By Region, 20152022 (USD Million)
Table 31 High-Tech and Telecom: WCM Market Size, By Region, 20152022 (USD Million)
Table 32 Others: WCM Market Size, By Region, 20152022 (USD Million)
Table 33 Web Content Management Market Size, By Region, 20152022 (USD Million)
Table 34 North America: Market Size, By Component, 20152022 (USD Million)
Table 35 North America: Market Size, By Solution Type, 20152022 (USD Million)
Table 36 North America: Market Size, By Service, 20152022 (USD Million)
Table 37 North America: Professional Services Market Size, By Type, 20152022 (USD Million)
Table 38 North America: Market Size, By Deployment Type, 20152022 (USD Million)
Table 39 North America: Market Size, By Organization Size, 20152022 (USD Million)
Table 40 North America: Market Size, By Vertical, 20152022 (USD Million)
Table 41 Europe: Web Content Management Market Size, By Component, 20152022 (USD Million)
Table 42 Europe: Market Size, By Solution Type, 20152022 (USD Million)
Table 43 Europe: Market Size, By Service, 20152022 (USD Million)
Table 44 Europe: Professional Services Market Size, By Type, 20152022 (USD Million)
Table 45 Europe: Market Size, By Deployment Type, 20152022 (USD Million)
Table 46 Europe: Market Size, By Organization Size, 20152022 (USD Million)
Table 47 Europe: Market Size, By Vertical, 20152022 (USD Million)
Table 48 Asia Pacific: Market Size, By Component, 20152022 (USD Million)
Table 49 Asia Pacific: Market Size, By Solution Type, 20152022 (USD Million)
Table 50 Asia Pacific: Market Size, By Service, 20152022 (USD Million)
Table 51 Asia Pacific: Professional Services Market Size, By Type, 20152022 (USD Million)
Table 52 Asia Pacific: Market Size, By Deployment Type, 20152022 (USD Million)
Table 53 Asia Pacific: Market Size, By Organization Size, 20152022 (USD Million)
Table 54 Asia Pacific: Market Size, By Vertical, 20152022 (USD Million)
Table 55 Middle East and Africa: Web Content Management Market Size, By Component, 20152022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Solution Type, 20152022 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 20152022 (USD Million)
Table 58 Middle East and Africa: Professional Services Market Size, By Type, 20152022 (USD Million)
Table 59 Middle East and Africa: Market Size, By Deployment Type, 20152022 (USD Million)
Table 60 Middle East and Africa: Market Size, By Organization Size, 20152022 (USD Million)
Table 61 Middle East and Africa: Market Size, By Vertical, 20152022 (USD Million)
Table 62 Latin America: Web Content Management Market Size, By Component, 20152022 (USD Million)
Table 63 Latin America: Market Size, By Solution Type, 20152022 (USD Million)
Table 64 Latin America: Market Size, By Service, 20152022 (USD Million)
Table 65 Latin America: Professional Services Market Size, By Type, 20152022 (USD Million)
Table 66 Latin America: Market Size, By Deployment Type, 20152022 (USD Million)
Table 67 Latin America: Market Size, By Organization Size, 20152022 (USD Million)
Table 68 Latin America: Market Size, By Vertical, 20152022 (USD Million)
Table 69 Market Ranking for the Market, 2017
List of Figures (33 Figures)
Figure 1 Web Content Management Market Segmentation
Figure 2 WCM Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Market: Assumptions
Figure 8 Microquadrant Matrix: Criteria Weightage
Figure 9 Microquadrant Matrix
Figure 10 Top 3 Categories With the Highest Growth Rates in the WCM Market During the Forecast Period of 20172022
Figure 11 North America is Estimated to Hold the Largest Market Share in 2017
Figure 12 Growing Need for Centralized Solution for Managing Web Content and Digital Marketing is Expected to Drive the Web Content Management Market Growth
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Media and Entertainment Vertical, and North America are Estimated to Have the Largest Market Sizes in 2017
Figure 17 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment is Expected to Gain Traction Due to the Increasing Incidents of Data Breaches
Figure 20 Cloud Deployment Type is Estimated to Have A Highest CAGR During the Forecast Period
Figure 21 Small and Medium Enterprises Segment is Expected to Have Highest CAGR During the Forecast Period
Figure 22 Retail and Consumer Goods is Expected to Have Highest CAGR During the Forecast Period
Figure 23 Market: Geographic Analysis
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Web Content Management Market (Global), Competitive Leadership Mapping, 2017
Figure 27 Opentext Corporation: Company Snapshot
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Adobe Systems Incorporated: Company Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 SDL PLC: Company Snapshot
Figure 32 Microsoft Corporation: Company Snapshot
Figure 33 Rackspace Hosting, Incorporation: Company Snapshot
The study consists of 4 major activities to estimate the current market size of the web content management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the overall market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the market.
Secondary research
In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg BusinessWeek, have been referred to for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, Research and Development (R&D) organizations, regulatory bodies, and databases.
Primary research
Various primary sources from both the supply and demand sides of the web content management market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, hedge fund managers, and related key executives from various vendors offering web content management solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
The following is the breakup of profiles of primary participants:
To know about the assumptions considered for the study, download the pdf brochure
Web Content Management Market size estimation
For making market estimates and forecasting the market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:
- The key players in the market were identified through extensive secondary research.
- The market size, in terms of value, was determined through primary and secondary research processes.
- All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.
Data triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the web content management market by component (solutions [digital marketing management, mobile and social content management, web experience, digital asset management integration, web creation and edit tools, and content analytics] and services [professional services and managed services]), deployment type (cloud and on-premises), organization size (Small and Medium-sized Enterprises [SMEs] and large enterprises), vertical (media and entertainment, retail and consumer goods, education, healthcare, travel and hospitality, BFSI, government, high-tech and telecom, others [manufacturing and non-profit organizations]) and region (North America, Europe, Asia Pacific [APAC], Latin America, and Middle East and Africa [MEA]).
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
- To study the complete value chain of the web content management market
- To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the ecosystem
- To strategically profile key players and comprehensively analyze their market positions in terms of ranking and core competencies, along with the detailed competitive landscape of market leaders
- To analyze strategic approaches, such as product launches, acquisitions, contracts, agreements, and partnerships, in the market
Available customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product analysis
- Product matrix gives a detailed comparison of the product portfolio of each company
Geographic analysis
- Further breakup of the North American web content management market
- Further breakup of the European market
- Further breakup of the APAC market
- Further breakup of the Latin American market
- Further breakup of the MEA market
Company information
- Detailed analysis and profiling of additional market players up to 5
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Growth opportunities and latent adjacency in Web Content Management Market