Web Content Management Market

[133 Pages Report] The Web Content Management (WCM) market size is estimated to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Major growth drivers of the Web Content Management market include increasing trend of web-based marketing and seamless web experience to users through multiple channels such as mobile web and social media.

Objectives of the Study:

• The main objective of this report is to define, describe, and forecast the global Web Content Management market on the basis of components (solutions and services), deployment types, organization sizes, verticals, and regions.
• The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges).
• The report aims to strategically analyze micro-markets with respect to individual growth trends, future prospects, and contributions to the total market.
• The report attempts to forecast the market size with respect to 5 main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America.
• The report strategically profiles key players and comprehensively analyzes their core competencies.
• This report also tracks and analyzes the competitive developments, such as joint ventures, mergers and acquisitions, new product developments, and research and development activities in the WCM market.

The research methodology used to estimate and forecast the Web Content Management market begins with capturing data on key vendors by secondary research through various sources that include news articles, journals, paid databases, associations, and companies’ presentations. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global WCM market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primaries is depicted in the figure given below:

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The WCM ecosystem comprises vendors, such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc. (US), and Crownpeak Technology (US).; software providers; cloud service providers; IT consulting service providers; and system integrators.

The target audiences of the Web Content Management market report are given below:

• WCM solution providers
• WCM service providers
• WCM platform providers
• IT consulting service providers
• Integration service providers
• Internet service providers
• Cloud service providers
• End-users (verticals)

“Study answers several questions for the stakeholders, primarily which market segments to focus in the next 2 to 5 years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the Web Content Management market to forecast the revenues and analyze the trends in each of the following subsegments:

By Component

• By solution
  • Digital Marketing Management
  • Mobile and Social Content Management
  • Web Experience Management
  • Digital Asset Management Integration
  • Web Creation and Edit Tools
  • Content Analytics
• By service
  • Professional Services
    • Training and Support
    • Implementation
    • Consulting
  • Managed Services

By Deployment

• Cloud
• On-Premises

By Organization Size

• Large Enterprises
• Small and Medium Enterprises

By Vertical

• Media and Entertainment
• Retail and Consumer Goods
• Education
• Healthcare
• Travel and Hospitality
• BFSI
• Government
• High-Tech and Telecom
• Others (Manufacturing and Non-Profit Organizations)

By Region:

• North America
• Europe
• Asia Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix that gives a detailed comparison of the product portfolio of each company

Geographic Analysis

• Further breakdown of the North American Web Content Management market
• Further breakdown of the European WCM market
• Further breakdown of the APAC WCM market
• Further breakdown of the MEA WCM market
• Further breakdown of the Latin American WCM market

Company Information

• Detailed analysis and profiling of additional market players

Growing trend of web-based marketing and with growing competition organizations are focussed towards offering seamless multi-channel experience to customers is expected to drive the global web content management market to USD 10.63 billion by 2022

Web Content Management (WCM) is a technology that enables users to streamline and collaborate web-based content on various websites and web tools. It helps users in creating and managing webpages and web content, along with controlling the web content used by millions of online users and websites for commercial and non-commercial purposes. It broadly focuses on enhancing the customer experience by offering personalized and localized interactive online experience.

Growing trend for Web-Based Marketing, Marketing Through Content-as-a-Service (CaaS) across various channels including social network, app, store, websites, IoT, or smart device will drive the growth of web content management market.

Continually evolving global markets with the growing adoption of internet, digital technology, and analytics have transformed the way organizations operate. The extensive adoption of digital technology has improved the flexibility of various departments in an organization, thereby improving business productivity. Enterprises across various industries such as Media and Entertainment, Travel and Hospitality, and Retail and Consumer Goods are adopting digital technology to automate their business processes. WCM solutions facilitate clients to connect customers through various mediums including web, mobile, applications, and social media. This has led to the generation of large amount of web-based digital content, which has made organizations concerned about duplication and mishandling along with wrong content publication on websites. This has encouraged companies to use WCM solutions for the publication of planned and managed data. In addition, the increasing usage of social media among customers for digital content sharing, purchasing products, and sharing reviews has encouraged enterprises in various verticals to implement WCM solutions.

Content-as-a-Service (CaaS) and advancements in IoT technology have created potential opportunities for growth in the global web content management market

CaaS has empowered organizations to deliver content through different channels with promptness and accuracy. Organizations are looking forward to offer customers with enhanced digital experience through CaaS across various channels including social network, app, store, websites, IoT, or smart device. It facilitates organizations to create content once and publish it across all channels. CaaS helps organizations to build their brands with improved agility and subscription-based pricing.

Rapid technological advancements in the field of Internet of Things (IoT) have made life easier through various devices connected with each other through internet. Numerous connected devices, including smart homes, smart TVs, smart phones, and other connected devices, have created various opportunities for enterprises to approach customers through various touch points. Advancements in IoT technology have increased the necessity of managing continually growing content through various platforms and devices. The IoT and WCM integrated solution empowers organizations to provide efficient management of content across various devices present across the globe and to offer customers with personalized experience. The integration of IoT and WCM enabled organizations with innovative ways to market their products and services as well as enabled users to have enhanced online store experience and responsive website experience. Furthermore, integrated solution has empowered organizations with capabilities of predictive analytics along with smart marketing experience through websites, applications, and devices.

Market Dynamics

The Web Content Management (WCM) market is expected to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022 at a Compound Annual Growth Rate (CAGR) of 16.7%, due to the rising usage of WCM solutions among organizations to manage content effectively on multiple channels including the web, mobile, and social media. The WCM offers competitive advantages to organizations, such as integration of WCM solutions with existing business technologies. WCM allows non-technical and multiple users to understand, write, and publish content on websites in a secured manner. Furthermore, WCM offers seamless web experience for digital marketing of products and services to clients through multiple channels including the web, mobile, and social media.

Organizations consider mobile as a critical component of their digital marketing strategy and thus demand solution for delivering optimized data to customers. The rise in adoption of smart phones among users has encouraged organizations to consider mobile technology essential for delivering content and for marketing of products and services. The market for social media integration solution is defined by considering features such as social media engagement and activity monitoring, social media content publishing and modification, and online communities. In addition, the solution helps organizations to prevent sharing of erroneous content across the web.

Professional services are widely used service type for the Web Content Management market. Professional services include consulting, training and support, and implementation of WCM solutions. Managed services have higher adoption rate as compared to professional services. Managed services empower organizations to focus on core business functions while delegating web content management activities to WCM professionals for efficient management and delivery of content through multiple channels simultaneously.

The WCM solutions and services are being increasingly adopted across various industry verticals, such as education, healthcare, and government, which has led to the growth of the market, globally. The retail and consumer goods industry is expected to grow at the highest rate during the forecast period.

North America is expected to hold the largest market share and dominate the Web Content Management market from 2017 to 2022. This is mainly because there is a high focus on innovations obtained from research and development, and technology adoption, especially in the developed economies of North America. The APAC region is expected to be the fastest-growing region in the WCM market. The growth in this region is primarily driven by the need of business efficiency and reduction in operational costs.

However, the difficulty in managing the enormous amount of website content is one of the major factors restricting the Web Content Management market growth. The implementation of WCM increases the amount of data being stored in the existing websites, as the execution of WCM encourages the users to add more data to a website. This further leads to the creation of large data packets, the majority of which consists of undesirable data.

The major vendors in the Web Content Management market include OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation (Denmark), Episerver, Inc. (US) Acquia, Inc. (US), Rackspace Hosting, Inc. (US), e-Spirit AG (Germany), and Crownpeak Technology (US). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the WCM market.

The growth of web content management market is depending on the factors, including rise in web-based activities, growth of social media, increasing use of smart devices, and growing trend of online marketing are expected to drive the market growth.

Vendors are introducing new and advanced web content management solutions to lure customers across all major industries

Digital Marketing Management

Digital marketing solutions empower organizations to reach customers through various touch points and to market products and services through multiple channels including web, mobile, applications, and social media. This solution includes features, such as campaign management and analytics, social media communication, personalization of messages, mobile optimization, and email management. The usage of digital marketing management has helped many companies in branding and marketing of their products online. This solution allows users to have personalized webpages along with the facility of drag and drop content from any type of media.

Mobile and Social Content Management

With rapid technological advancements in mobile and rising adoption of smartphones, enterprises are leveraging mobile technologies for managing and delivering enterprise digital content effectively. With the emergence of Bring Your Own Device (BYOD) trend, the digital content can be accessed and generated across mobile devices has contributed significantly in the adoption of WCM solutions among enterprises across various industry vertical. The organizations offer various features including mobile-specific websites and apps, navigation, and responsive designs for delivering enriched experience to global clients. Moreover, businesses consider mobile as a critical component of their digital marketing strategy and thus demand solution for delivering optimized data to them. This, in turn, drives the adoption of mobile WCM solutions among organizations.

The social media integration solutions offer tools for inculcating customer generated content with organizational digital content such as product reviews, feedbacks, comments, forums, questions and answers, blogs, activity streams, social calendars, and community groups. Organizations provide social media engagement and activity monitoring, social media content publishing and modification, and online communities. Additionally, solutions help in averting dispensing of the erroneous contents. Furthermore, these solutions enable organizations in ensuring brand consistency by providing personalized experience to customers, along with fostering online communities for enriched customer connectivity. These solutions help organizations to enhance customer relationships by enabling them to gain customer insights through proper integration of web content with social media.

Web Experience Management

Organizations are focusing on managing their entire web presence efficiently to enhance the overall web experience of users across multiple touch points. The market for web experience management includes intranet and internet portals, comprising features such as multilingual and dashboards. The need for efficient handling of web content has increased significantly with the extensive usage of websites by organizations to deliver contents to their channel partners and customers. Moreover, organizations also demand solutions that can help them deliver personalized and interactive web experience to their business partners, employees, and users for addressing their specific needs. Dynamic and interactive web portals along with WCM solutions help organizations to enhance customer satisfaction level through efficient management and delivery of enterprise contents, applications, and services.

Digital Asset Management Integration

The Digital Asset Management (DAM) integration solutions comprise various features including advanced search and store digital assets, repurposing of digital assets, and automatic conversion of high resolution digital assets into web friendly format. Enterprises are continually seeking better ways to efficiently connect with and deliver value to their workforce, channel partners, and consumers. Organizations use digital contents both as consumer product and as an asset in wide ranging activities including sales, marketing, and advertising. The DAM integration enables organizations to generate and manage rich digital experiences for customers through unification of web, social platforms, and native digital content. Furthermore, DAM integration empowers organizations to manage rich media resources with different file formats, publication, or broadcast channels to facilitate customers with enriched user experience.

Web Creation and Edit Tools

The web creation and edit tools comprise various features such as launch management, site creation & edit, scalability & multisite, mobile content, forms and documents, records management & composite apps, and localization & personalization. Organizations’ prime focus is on providing clients with enriched web experience across multiple channels to attract new customers and to strengthen relationship with existing customers. Therefore, organizations across various industries are demanding web creation and edit tools for efficient website creation and modification. There is a growing demand among enterprises for web creation and edit tools for designing, modifying, personalizing, content publishing, and management of corporate websites. The increasing use of internet, mobile devices, and social media is also expected to drive the demand for the solutions. The solution also helps in quality management of website, portal creation and launch; and offers deployment tools, and customization of websites equipped with multilingual feature as per the region.

Content Analytics

The content analytics solutions provide customers with various functionalities, such as advanced metrics, right data at right time, analyze customer activities, analyze and monitor, and tracking and reporting, dashboards, and campaign tracking across multi-channels. The extensive use of mobile devices and social media has played a significant role in digital transformation of business across various industries. Huge amount of web contents is being generated across various channels including websites, smartphones, applications, and social media. Organizations across industries need an efficient WCM which can retrieve, analyze, track, and monitor, and repurpose the content with the help of existing web content systems as per the priorities and specific business. Moreover, most of the web CMS providers offer solutions that can be integrated with Google Analytics comprising basic capabilities of analytics. Nevertheless, enterprises demand advanced analytics solutions that help analyze, search, monitor, and track web content and related activities in a cost-effective manner.

Key questions

• Which are the substitute products and how big is the threat from them?
• Which are the top end users i.e. industry verticals where web content management can be implemented for revenue generation through new advancement in technologies, such as IoT, CaaS, and cloud computing?
• What are the potential opportunities in the adjacent markets, such as Mobile Content Management, Document Management, and Digital Asset Management?
• What should be your go-to-market strategy to expand the reach into developing countries across APAC, MEA, and Latin America?

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