Web Content Management Market

Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022

Report Code: TC 3500 Aug, 2019, by marketsandmarkets.com

[133 Pages Report] Web Content Management (WCM) is a technology that enables users to streamline and collaborate web-based content on various websites and web tools. It helps users in creating and managing webpages and web content, along with controlling the web content used by millions of online users and websites for commercial and non-commercial purposes. It broadly focuses on enhancing the customer experience by offering personalized and localized interactive online experience.

The Web Content Management market size is estimated to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7% from 2017 to 2022. Major growth drivers for this market include seamless multi-channel experience and growing trend of web-based marketing.

Web Content Management Market

Media and entertainment vertical is expected to contribute to the largest market share during the forecast period

The media and entertainment vertical is expected to hold the largest market share during the forecast period in the WCM market. This vertical has experienced transformations in the generation, management, and distribution of content. There has been a substantial need for managing the web content in this vertical among publishers, broadcasters, and media portal providers to offer online audience with contextual experiences. Moreover, this has increased profitability and enabled employees to access rich media files on a real-time basis.. WCM solution offers media and entertainment organization with various benefits such as the extended life of content, centralize location for content management, quick access to the market, and efficient management and publication of content. This trend is expected to grow in the years to come with the development of innovative technologies such as interactive content services.

The SMEs segment for WCM is expected to grow at the highest CAGR during the forecast period

The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at the highest CAGR in the WCM market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. Therefore, SMEs are considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced operational cost. Moreover, SMEs has budget constraints, thus they prefer cloud-based WCM solutions. The increasing demand for smart content management, web-based analytics, Digital Asset Management (DAM), social media integration, and technology integration system among SMEs to improve their marketing endeavours has stimulated solution vendors to offer economical WCM solutions to clients. In the coming years, SMEs are expected to have a higher adoption rate of WCM solutions as they enhance the productivity of organization cost-effectively.

North America is expected to adopt WCM solutions and services considerably in 2017

The North American region has been a predominately concerned market toward the adoption of WCM solutions and services. The high adoption of digital technology among hospitality industry is helping the WCM market to grow in North America. Moreover, in this region, especially in the US and Canada, verticals such as media and entertainment and retail and consumer goods are using WCM significantly for marketing and online web management.

Web Content Management Market

“Asia-pacific is projected to grow at the highest rate during the forecast period”

The APAC region is expected to be the fastest-growing region in the WCM market. The growth in this region is primarily driven by the need of business efficiency and reduction in operational costs.

Market Dynamics

Drivers - Seamless multi-channel experience

With intensifying competition in the market across various industries, organizations are focusing on offering seamless web experience to customers. To expand their market and to increase global presence, organizations want to reach customers through multiple channels, including websites, web and mobile applications, and social media. WCM solutions empower organizations to create and distribute marketing content, including texts, images, videos, metadata, and product and service specifications. Furthermore, WCM ensures that the quality of content can be managed from a centralized place before it reaches the customers. WCM solutions facilitate organizations with a capability of managing multilingual documents on their websites. The multi-channel WCM solutions also help in evaluation of user-created content and analyzing the behaviour of customers while online and offline.

Restraints - Migration of content within existing systems

In today’s competitive world, organizations have enormous amount of content, therefore they face several issues pertaining to migration of existing content to new age WCM systems. The migration of content from existing systems involves significant investment in labor and time. Moreover, organizations need to take care of structure and formatting of the content while migrating it to new systems. Migration of content from old format to new format is a critical task and the functions of import and migration of data vary for different web content mangers.

Opportunities - Marketing through CaaS

Organizations are looking forward to offering customers with enhanced digital experience through CaaS across various channels including social network, app, store, websites, IoT, or smart device. CaaS has empowered organizations to deliver content through different channels with promptness and accuracy. It facilitates organizations to create content once and publish it across all channels. CaaS helps organizations to build their brands with improved agility and subscription-based pricing.

Challenge - Selection of appropriate WCM service providers

Organizations face an issue of finding an appropriate service provider for the proper implementation of WCM along with existing system of organizations. Organizations face several challenges to find an appropriate service provider who can answer to various issues including, service provider’s capability, expertise, and marketing techniques, and quality of work. Organizations are looking for efficient service provider ensure enhanced digital experience for customers across various devices, websites, and channels so that organizations’ WCM strategy is in alignment with the marketing strategy.

Scope of the Report

Report Metrics

Details

Market size available for years

2015–2022

Base year considered

2017

Forecast period

2017–2022

Forecast units

Million (USD)

Segments covered

By Component
By solution

  • Digital Marketing Management
  • Mobile and Social Content Management
  • Web Experience Management
  • Digital Asset Management Integration
  • Web Creation and Edit Tools
  • Content Analytics

By service

  • Professional Services
    • Training and Support
    • Implementation
    • Consulting
  • Managed Services

By Deployment

  • Cloud
  • On-Premises

By Organization Size

  • Large Enterprises
  • Small and Medium Enterprises

By Vertical

  • Media and Entertainment
  • Retail and Consumer Goods
  • Education
  • Healthcare
  • Travel and Hospitality
  • BFSI
  • Government
  • High-Tech and Telecom
  • Others (Manufacturing and Non-Profit Organizations)

By Region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc. (US), and Crownpeak Technology (US)

The research report categorizes the market to forecast the revenues and analyze the trends in each of the following sub-segments:

By Component

  • By Solution
    • Digital Marketing Management
    • Mobile and Social Content Management
    • Web Experience Management
    • Digital Asset Management Integration
    • Web Creation and Edit Tools
    • Content Analytics
  • By Service
    • Professional Services
      • Training and Support
      • Implementation
      • Consulting
    • Managed Services

By Deployment

  • Cloud
  • On-Premises

By Organization Size

  • Large Enterprises
  • Small and Medium Enterprises

By Vertical

  • Media and Entertainment
  • Retail and Consumer Goods
  • Education
  • Healthcare
  • Travel and Hospitality
  • BFSI
  • Government
  • High-Tech and Telecom
  • Others (Manufacturing and Non-Profit Organizations)

By Region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Key Market Players

Key players in WCM Market includes OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Oracle Corporation (US), Microsoft Corporation (US), SDL Plc (UK), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc. (US), and Crownpeak Technology (US).

OpenText Corporation was founded in 1991 and is headquartered in Waterloo, Ontario, Canada. The Company is the global leader in providing enterprise information management software, mainly to large enterprises. OpenText offers its software solutions through both cloud and on-premises deployment modes. These solutions increase flexibility, collaboration, and control over the company’s offerings. OpenText offers various product suites, such as Customer Experience Management (CEM), Enterprise Content Management (ECM), Business Process Management (BPM), and eDiscovery. The company has 130 offices across the Americas, EMEA, and APAC. OpenText provides consulting services, managed services, and learning services. OpenText caters to companies in energy, engineering, construction and operations, financial services, insurance, healthcare, legal, life sciences, manufacturing, media and entertainment, public sector, utilities industries.

Recent Developments

  • In May 2017, OpenText released R16, an enhanced integrated information management solution. This new version has Pack2 (EP2), designed to maintain the flow of information between customer and the company’s entire ecosystem.
  • In February 2017, OpenText acquired enterprise content division of Dell EMC to enhance the entire length and breadth of its product portfolio for content management along with the addition of broad customer base.

Critical Questions the Report Answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the WCM Market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 13)
   1.1 Objectives Of The Study
   1.2 Market Definition
   1.3 Market Scope
   1.4 Years Considered For The Study
   1.5 Currency
   1.6 Stakeholders

2 Research Methodology (Page No. - 17)
   2.1 Research Data
          2.1.1 Secondary Data
          2.1.2 Primary Data
                     2.1.2.1 Breakdown Of Primaries
                     2.1.2.2 Key Industry Insights
   2.2 Market Size Estimation
   2.3 Research Assumptions and Limitations
   2.4 Limitations
   2.5 Microquadrant Matrix
          2.5.1 Microquadrant Description

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 27)
   4.1 Attractive Market Opportunities In The Web Content Management Market
   4.2 Market By Component
   4.3 Market By Deployment Type
   4.4 Market By Organization Size
   4.5 Market By Vertical and Region
   4.6 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 31)
   5.1 Introduction
   5.2 Market Dynamics
          5.2.1 Drivers
                     5.2.1.1 Seamless Multi-Channel Experience
                     5.2.1.2 Growing Trend Of Web-Based Marketing
          5.2.2 Restraints
                     5.2.2.1 Migration Of Content Within Existing Systems
                     5.2.2.2 Generation Of Humungous Amount Of Data
          5.2.3 Opportunities
                     5.2.3.1 Marketing Through CaaS
                     5.2.3.2 IOT To Fuel The Growth Of Web-Connected Organizations
                     5.2.3.3 Significant Growth Opportunities In The Education Vertical
          5.2.4 Challenges
                     5.2.4.1 Selection Of Appropriate WCM Service Providers
                     5.2.4.2 Administration Of User-Generated Content
   5.3 Industry Trends
          5.3.1 Innovation Spotlight
                     5.3.1.1 Growth Of Online Marketing
                     5.3.1.2 Mobile Content Management
                     5.3.1.3 Integration With Business Applications

6 Web Content Management Market Analysis, By Component (Page No. - 36)
   6.1 Introduction
   6.2 Solutions
          6.2.1 Digital Marketing Management
          6.2.2 Mobile and Social Content Management
          6.2.3 Web Experience Management
          6.2.4 Digital Asset Management Integration
          6.2.5 Web Creation and Edit Tools
          6.2.6 Content Analytics
   6.3 Services
          6.3.1 Professional Services
                     6.3.1.1 Training and Support
                     6.3.1.2 Implementation
                     6.3.1.3 Consulting
          6.3.2 Managed Services

7 Web Content Management Market Analysis, By Deployment Type (Page No. - 48)
   7.2 Introduction
   7.3 Cloud
   7.4 On-Premises

8 Web Content Management Market Analysis, By Organization Size (Page No. - 52)
   8.2 Introduction
   8.3 Large Enterprises
   8.4 Small and Medium-Sized Enterprises

9 Web Content Management Market Analysis, By Vertical (Page No. - 56)
   9.1 Introduction
   9.2 Media and Entertainment
   9.3 Retail and Consumer Goods
   9.4 Education
   9.5 Healthcare
   9.6 Travel and Hospitality
   9.7 Banking, Financial Services, and Insurance
   9.8 Government
   9.9 High-Tech and Telecom
   9.10 Others

10 Geographic Analysis (Page No. - 65)
      10.1 Introduction
      10.2 North America
               10.2.1 Web Content Management Market Size, By Component
               10.2.2 Market Size By Solution Type
               10.2.3 Market Size By Services
               10.2.4 Market Size By Services Type
               10.2.5 Market Size By Deployment Type
               10.2.6 Market Size By Organization Size
               10.2.7 Market Size By Vertical
      10.3 Europe
               10.3.1 Web Content Management Market Size, By Component
               10.3.2 Market Size By Solution Type
               10.3.3 Market Size By Services
               10.3.4 Market Size By Services Type
               10.3.5 Market Size By Deployment Type
               10.3.6 Market Size By Organization Size
               10.3.7 Market Size By Vertical
      10.4 Asia Pacific
               10.4.1 Web Content Management Market Size, By Component
               10.4.2 Market Size By Solution Type
               10.4.3 Market Size By Services
               10.4.4 Market Size By Services Type
               10.4.5 Market Size By Deployment Type
               10.4.6 Market Size By Organization Size
               10.4.7 Market Size By Vertical
      10.5 Middle East and Africa
               10.5.1 Web Content Management Market Size, By Component
               10.5.2 Market Size By Solution Type
               10.5.3 Market Size By Services
               10.5.4 Market Size By Services Type
               10.5.5 Market Size By Deployment Type
               10.5.6 Market Size By Organization Size
               10.5.7 Market Size By Vertical
      10.6 Latin America
               10.6.1 Web Content Management Market Size, By Component
               10.6.2 Market Size By Solution Type
               10.6.3 Market Size By Services
               10.6.4 Market Size By Services Type
               10.6.5 Market Size By Deployment Type
               10.6.6 Market Size By Organization Size
               10.6.7 Market Size By Vertical

11 Competitive Landscape (Page No. - 85)
      11.1 Microquadrant Overview
               11.1.1 Visionary Leaders
               11.1.2 Innovators
               11.1.3 Dynamic Differentiators
               11.1.4 Emerging Companies
      11.2 Competitive Benchmarking
               11.2.1 Strength Of Product Portfolio Adopted By Major Players In The Web Content Management Market
               11.2.2 Business Strategy Excellence Adopted By Major Players In The Market

12 Company Profiles (Page No. - 89)
      12.1 OpenText Corporation
               12.1.1 Overview
               12.1.2 Strength Of Product Portfolio
               12.1.3 Business Strategy Excellence
               12.1.4 Recent Developments
      12.2 Oracle Corporation
               12.2.1 Overview
               12.2.2 Strength Of Product Portfolio
               12.2.3 Business Strategy Excellence
               12.2.4 Recent Developments
      12.3 Adobe Systems Incorporated
               12.3.1 Overview
               12.3.2 Strength Of Product Portfolio
               12.3.3 Business Strategy Excellence
               12.3.4 Recent Developments
      12.4 International Business Machines Corporation
               12.4.1 Overview
               12.4.2 Strength Of Product Portfolio
               12.4.3 Business Strategy Excellence
               12.4.4 Recent Developments
      12.5 SDL Plc
               12.5.1 Overview
               12.5.2 Strength Of Product Portfolio
               12.5.3 Business Strategy Excellence
               12.5.4 Recent Developments
      12.6 Microsoft Corporation
      12.7 Sitecore Corporation A/S
      12.8 Aquia, Inc.
      12.9 EPiServer, Inc.
      12.10 Rackspace Hosting, Incorporation
      12.11 E-Spirit Ag
      12.12 Crownpeak Technology
*Details On Overview, Strength Of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured In Case Of Unlisted Companies.

13 Appendix (Page No. - 124)
      13.1 Industry Excerpts
      13.2 Discussion Guide
      13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
      13.4 Introduction RT: Real-Time Market Intelligence
      13.5 Available Customizations
      13.6 Related Reports
      13.7 Author Details
 
 
List of Tables (69 Tables)
 
Table 1 Global Web Content Management Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 Market Size By Component,2015–2022 (USD Million)
Table 3 Market Size By Solution Type,2015–2022 (USD Million)
Table 4 Digital Marketing Management: Market Size By Region, 2015–2022 (USD Million)
Table 5 Mobile and Social Content Management: Market Size By Region, 2015–2022 (USD Million)
Table 6 Web Experience Management: Market Size By Region, 2015–2022 (USD Million)
Table 7 Digital Asset Management Integration: Market Size By Region, 2015–2022 (USD Million)
Table 8 Web Creation and Edit Tools: Market Size By Region, 2015–2022 (USD Million)
Table 9 Content Analytics: Market Size By Region, 2015–2022 (USD Million)
Table 10 Web Content Management Market Size, By Service,2015–2022 (USD Million)
Table 11 Professional Services: Market Size By Type, 2015–2022 (USD Million)
Table 12 Professional Services: Market Size By Region, 2015–2022 (USD Million)
Table 13 Training and Support: Market Size By Region, 2015–2022 (USD Million)
Table 14 Implementation: Market Size By Region, 2015–2022 (USD Million)
Table 15 Consulting: Market Size By Region,2015–2022 (USD Million)
Table 16 Managed Services: Market Size By Region, 2015–2022 (USD Million)
Table 17 Web Content Management Market Size, By Deployment Type,2015–2022 (USD Million)
Table 18 Cloud: Market Size By Region2015–2022 (USD Million)
Table 19 On-Premises: Market Size By Region,2015–2022 (USD Million)
Table 20 Web Content Management Market Size, By Organization Size,2015–2022 (USD Million)
Table 21 Large Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 22 Small and Medium-Sized Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 23 Web Content Management Market Size, By Vertical,2015–2022 (USD Million)
Table 24 Media and Entertainment: Market Size By Region, 2015–2022 (USD Million)
Table 25 Retail and Consumer Goods: Market Size By Region, 2015–2022 (USD Million)
Table 26 Education: Market Size By Region,2015–2022 (USD Million)
Table 27 Healthcare: Market Size By Region,2015–2022 (USD Million)
Table 28 Travel and Hospitality: Market Size By Region, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size By Region, 2015–2022 (USD Million)
Table 30 Government: Market Size By Region,2015–2022 (USD Million)
Table 31 High-Tech and Telecom: Market Size By Region, 2015–2022 (USD Million)
Table 32 Others: Market Size By Region,2015–2022 (USD Million)
Table 33 Web Content Management Market Size, By Region,2015–2022 (USD Million)
Table 34 North America: Market Size By Component, 2015–2022 (USD Million)
Table 35 North America: Market Size By Solution Type, 2015–2022 (USD Million)
Table 36 North America: Market Size By Service, 2015–2022 (USD Million)
Table 37 North America: Professional Services Market Size, By Type,2015–2022 (USD Million)
Table 38 North America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 39 North America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 40 North America: Market Size By Vertical, 2015–2022 (USD Million)
Table 41 Europe: Web Content Management Market Size, By Component,2015–2022 (USD Million)
Table 42 Europe: Market Size By Solution Type,2015–2022 (USD Million)
Table 43 Europe: Market Size By Service,2015–2022 (USD Million)
Table 44 Europe: Professional Services Market Size, By Type,2015–2022 (USD Million)
Table 45 Europe: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 46 Europe: Market Size By Organization Size, 2015–2022 (USD Million)
Table 47 Europe: Market Size By Vertical,2015–2022 (USD Million)
Table 48 Asia Pacific: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size By Solution Type, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size By Service,2015–2022 (USD Million)
Table 51 Asia Pacific: Professional Services Market Size, By Type,2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size By Organization Size, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size By Vertical,2015–2022 (USD Million)
Table 55 Middle East and Africa: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size By Solution Type, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size By Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size By Organization Size, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size By Solution Type, 2015–2022 (USD Million)
Table 64 Latin America: Market Size By Service,2015–2022 (USD Million)
Table 65 Latin America: Professional Services Market Size, By Type,2015–2022 (USD Million)
Table 66 Latin America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 68 Latin America: Market Size By Vertical, 2015–2022 (USD Million)
Table 69 Market Ranking For The Web Content Management Market, 2017
 
 
List of Figures (33 Figures)
 
Figure 1 Market Segmentation
Figure 2 Web Content Management Market: Research Design
Figure 3 Breakdown Of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Web Content Management Market: Assumptions
Figure 8 Microquadrant Matrix: Criteria Weightage
Figure 9 Microquadrant Matrix
Figure 10 Top 3 Categories With The Highest Growth Rates In The Web Content Management Market During The Forecast Period Of 2017–2022
Figure 11 North America Is Estimated To Hold The Largest Market Share In 2017
Figure 12 Growing Need For Centralized Solution For Managing Web Content and Digital Marketing Is Expected To Drive The Web Content Management Market Growth
Figure 13 Services Segment Is Expected To Grow At A Higher CAGR During The Forecast Period
Figure 14 Cloud Deployment Type Is Expected To Grow At A Higher CAGR During The Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment Is Expected To Grow At A Higher CAGR During The Forecast Period
Figure 16 Media and Entertainment Vertical, and North America Are Estimated To Have The Largest Market Sizes In 2017
Figure 17 Asia Pacific Is Expected To Grow At The Highest CAGR During The Forecast Period
Figure 18 Web Content Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment Is Expected To Gain Traction Due To The Increasing Incidents Of Data Breaches
Figure 20 Cloud Deployment Type Is Estimated To Have A Highest CAGR During The Forecast Period
Figure 21 Small and Medium Enterprises Segment Is Expected To Have Highest CAGR During The Forecast Period
Figure 22 Retail and Consumer Goods Is Expected To Have Highest CAGR During The Forecast Period
Figure 23 Geographic Analysis
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Web Content Management Market (Global), Competitive Leadership Mapping, 2017
Figure 27 OpenText Corporation: Company Snapshot
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Adobe Systems Incorporated: Company Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 Sdl Plc: Company Snapshot
Figure 32 Microsoft Corporation: Company Snapshot
Figure 33 Rackspace Hosting, Incorporation: Company Snapshot

The study consists of 4 major activities to estimate the current market size of the web content management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the overall market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the market.

Secondary research

In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg BusinessWeek, have been referred to for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, Research and Development (R&D) organizations, regulatory bodies, and databases.

Primary research

Various primary sources from both the supply and demand sides of the web content management market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, hedge fund managers, and related key executives from various vendors offering web content management solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of profiles of primary participants:

Web Content Management Market

To know about the assumptions considered for the study, download the pdf brochure

Web Content Management Market size estimation

For making market estimates and forecasting the market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the web content management market by component (solutions [digital marketing management, mobile and social content management, web experience, digital asset management integration, web creation and edit tools, and content analytics] and services [professional services and managed services]), deployment type (cloud and on-premises), organization size (Small and Medium-sized Enterprises [SMEs] and large enterprises), vertical (media and entertainment, retail and consumer goods, education, healthcare, travel and hospitality, BFSI, government, high-tech and telecom, others [manufacturing and non-profit organizations]) and region (North America, Europe, Asia Pacific [APAC], Latin America, and Middle East and Africa [MEA]).
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
  • To study the complete value chain of the web content management market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the ecosystem
  • To strategically profile key players and comprehensively analyze their market positions in terms of ranking and core competencies, along with the detailed competitive landscape of market leaders
  • To analyze strategic approaches, such as product launches, acquisitions, contracts, agreements, and partnerships, in the market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product analysis

  • Product matrix gives a detailed comparison of the product portfolio of each company

Geographic analysis

  • Further breakup of the North American web content management market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the Latin American market
  • Further breakup of the MEA market

Company information

  • Detailed analysis and profiling of additional market players up to 5

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CAGR 2018-23

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Report Code
TC 3500
Published ON
Aug, 2019
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