Web Content Management Market

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions and Limitations
    2.4 Limitations
    2.5 Microquadrant Matrix
           2.5.1 Microquadrant Description

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in the Web Content Management Market
    4.2 WCM Market, By Component
    4.3 WCM Market, By Deployment Type
    4.4 WCM Market, By Organization Size
    4.5 WCM Market, By Vertical and Region
    4.6 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Seamless Multi-Channel Experience
                    5.2.1.2 Growing Trend of Web-Based Marketing
           5.2.2 Restraints
                    5.2.2.1 Migration of Content Within Existing Systems
                    5.2.2.2 Generation of Humungous Amount of Data
           5.2.3 Opportunities
                    5.2.3.1 Marketing Through CaaS
                    5.2.3.2 IoT to Fuel the Growth of Web-Connected Organizations
                    5.2.3.3 Significant Growth Opportunities in the Education Vertical
           5.2.4 Challenges
                    5.2.4.1 Selection of Appropriate WCM Service Providers
                    5.2.4.2 Administration of User-Generated Content
    5.3 Industry Trends
           5.3.1 Innovation Spotlight
                    5.3.1.1 Growth of Online Marketing
                    5.3.1.2 Mobile Content Management
                    5.3.1.3 Integration With Business Applications

6 Web Content Management Market Analysis, By Component (Page No. - 36)
    6.1 Introduction
    6.2 Solutions
           6.2.1 Digital Marketing Management
           6.2.2 Mobile and Social Content Management
           6.2.3 Web Experience Management
           6.2.4 Digital Asset Management Integration
           6.2.5 Web Creation and Edit Tools
           6.2.6 Content Analytics
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Training and Support
                    6.3.1.2 Implementation
                    6.3.1.3 Consulting
           6.3.2 Managed Services

7 Web Content Management Market Analysis, By Deployment Type (Page No. - 48)
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises

8 Market Analysis, By Organization Size (Page No. - 52)
    8.1 Introduction
    8.2 Large Enterprises
    8.3 Small and Medium-Sized Enterprises

9 Web Content Management Market Analysis, By Vertical (Page No. - 56)
    9.1 Introduction
    9.2 Media and Entertainment
    9.3 Retail and Consumer Goods
    9.4 Education
    9.5 Healthcare
    9.6 Travel and Hospitality
    9.7 Banking, Financial Services, and Insurance
    9.8 Government
    9.9 High-Tech and Telecom
    9.10 Others

10 Geographic Analysis (Page No. - 65)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 85)
     11.1 Microquadrant Overview
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio Adopted By Major Players in the WCM Market
             11.2.2 Business Strategy Excellence Adopted By Major Players in the Web Content Management Market

12 Company Profiles (Page No. - 89)
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
     12.1 Opentext Corporation
     12.2 Oracle Corporation
     12.3 Adobe Systems Incorporated
     12.4 International Business Machines Corporation
     12.5 SDL PLC
     12.6 Microsoft Corporation
     12.7 Sitecore Corporation A/S
     12.8 Aquia, Inc.
     12.9 Episerver, Inc.
     12.10 Rackspace Hosting, Incorporation
     12.11 E-Spirit AG
     12.12 Crownpeak Technology

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 124)
     13.1 Industry Excerpts
     13.2 Discussion Guide
     13.3 Knowledge Store: MarketsandMarkets’ Subscription Portal
     13.4 Introduction RT: Real-Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details

List of Tables (69 Tables)

Table 1 Global Web Content Management Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 WCM Market Size, By Component, 2015–2022 (USD Million)
Table 3 WCM Market Size, By Solution Type, 2015–2022 (USD Million)
Table 4 Digital Marketing Management: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 5 Mobile and Social Content Management: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 6 Web Experience Management: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 7 Digital Asset Management Integration: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 8 Web Creation and Edit Tools: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 9 Content Analytics: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 10 Market Size, By Service, 2015–2022 (USD Million)
Table 11 Professional Services: WCM Market Size, By Type, 2015–2022 (USD Million)
Table 12 Professional Services: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 13 Training and Support: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 14 Implementation: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 15 Consulting: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 16 Managed Services: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 17 Web Content Management Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud: WCM Market Size, By Region 2015–2022 (USD Million)
Table 19 On-Premises: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 20 Web Content Management Market Size, By Organization Size, 2015–2022 (USD Million)
Table 21 Large Enterprises: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 22 Small and Medium-Sized Enterprises: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 23 Market Size, By Vertical, 2015–2022 (USD Million)
Table 24 Media and Entertainment: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 25 Retail and Consumer Goods: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 26 Education: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 27 Healthcare: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 28 Travel and Hospitality: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 30 Government: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 31 High-Tech and Telecom: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 32 Others: WCM Market Size, By Region, 2015–2022 (USD Million)
Table 33 Web Content Management Market Size, By Region, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Solution Type, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 37 North America: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 38 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 41 Europe: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Solution Type, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 44 Europe: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Component, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size, By Solution Type, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 51 Asia Pacific: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Vertical, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Solution Type, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size, By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Solution Type, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 65 Latin America: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 66 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 68 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 69 Market Ranking for the Market, 2017

List of Figures (33 Figures)

Figure 1 Web Content Management Market Segmentation
Figure 2 WCM Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Web Content Management Market: Assumptions
Figure 8 Microquadrant Matrix: Criteria Weightage
Figure 9 Microquadrant Matrix
Figure 10 Top 3 Categories With the Highest Growth Rates in the WCM Market During the Forecast Period of 2017–2022
Figure 11 North America is Estimated to Hold the Largest Market Share in 2017
Figure 12 Growing Need for Centralized Solution for Managing Web Content and Digital Marketing is Expected to Drive the Web Content Management Market Growth
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Media and Entertainment Vertical, and North America are Estimated to Have the Largest Market Sizes in 2017
Figure 17 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment is Expected to Gain Traction Due to the Increasing Incidents of Data Breaches
Figure 20 Cloud Deployment Type is Estimated to Have A Highest CAGR During the Forecast Period
Figure 21 Small and Medium Enterprises Segment is Expected to Have Highest CAGR During the Forecast Period
Figure 22 Retail and Consumer Goods is Expected to Have Highest CAGR During the Forecast Period
Figure 23 Web Content Management Market: Geographic Analysis
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Web Content Management Market (Global), Competitive Leadership Mapping, 2017
Figure 27 Opentext Corporation: Company Snapshot
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Adobe Systems Incorporated: Company Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 SDL PLC: Company Snapshot
Figure 32 Microsoft Corporation: Company Snapshot
Figure 33 Rackspace Hosting, Incorporation: Company Snapshot

The study consists of 4 major activities to estimate the current market size of the web content management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the overall market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the market.

Secondary research

In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg BusinessWeek, have been referred to for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, Research and Development (R&D) organizations, regulatory bodies, and databases.

Primary research

Various primary sources from both the supply and demand sides of the web content management market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, hedge fund managers, and related key executives from various vendors offering web content management solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of profiles of primary participants:

To know about the assumptions considered for the study, download the pdf brochure

Web Content Management Market size estimation

For making market estimates and forecasting the web content management market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

• The key players in the market were identified through extensive secondary research.
• The market size, in terms of value, was determined through primary and secondary research processes.
• All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

• To define, describe, and forecast the web content management market by component (solutions [digital marketing management, mobile and social content management, web experience, digital asset management integration, web creation and edit tools, and content analytics] and services [professional services and managed services]), deployment type (cloud and on-premises), organization size (Small and Medium-sized Enterprises [SMEs] and large enterprises), vertical (media and entertainment, retail and consumer goods, education, healthcare, travel and hospitality, BFSI, government, high-tech and telecom, others [manufacturing and non-profit organizations]) and region (North America, Europe, Asia Pacific [APAC], Latin America, and Middle East and Africa [MEA]).
• To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the web content management market
• To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
• To study the complete value chain of the web content management market
• To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the ecosystem
• To strategically profile key players and comprehensively analyze their market positions in terms of ranking and core competencies, along with the detailed competitive landscape of market leaders
• To analyze strategic approaches, such as product launches, acquisitions, contracts, agreements, and partnerships, in the web content management market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product analysis

• Product matrix gives a detailed comparison of the product portfolio of each company

Geographic analysis

• Further breakup of the North American web content management market
• Further breakup of the European market
• Further breakup of the APAC market
• Further breakup of the Latin American market
• Further breakup of the MEA market

Company information

• Detailed analysis and profiling of additional market players up to 5