Web Content Management (WCM) Market

This comprehensive market research study on the web content management market involved the use of extensive secondary sources, directories, as well as several journals and magazines, such as WCM Journal, Institute of Electrical and Electronics Engineers (IEEE) journals and magazines, and journals/forums for Machine Learning (ML), WCM India magazine, and other magazines. The primary sources were mainly industry experts from the core and related industries, preferred web content management product providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject-matter experts, to obtain and verify critical qualitative and quantitative information, as well as assess the prospects.

Secondary Research

The market size of companies across the globe offering WCM products was arrived at based on the secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating companies based on their performance and quality.

In the secondary research process, various sources were referred to for identifying and collecting information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The WCM spending of various countries was extracted from respective sources. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on products; services; market classification and segmentation according to offerings of major players; industry trends related to product types, deployment mode, architecture, end user and regions; and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, such as Chief Experience Officers (CXOs), Vice Presidents (VPs), directors from the business development department, marketing experts, product development/innovation n teams, and related key executives from web content management product vendors, SIs, professional service providers, industry associations, and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, data of revenue collected from the solutions, and services, market breakups, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to technology, application, deployment, and region. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), and Chief Strategy Officers (CSOs), and installation teams of the governments/end users using web content management products were interviewed to understand the buyers’ perspective on the suppliers, products, and service providers; and their current usage of web content management products and how it would affect the overall web content management market.

Note 1: Others include sales managers, marketing managers, and product managers.
Note 2: Tier 1 companies’ revenues are more than USD 10 billion; tier 2 companies’ revenues range between USD 1 and 10 billion; and tier 3 companies’ revenues range between USD 500 million and USD 1 billion.
Source: Industry Experts

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Market Size Estimation

Multiple approaches were adopted for estimating and forecasting the web content management market. The first approach involves estimating the market size by companies’ revenue generated through the sale of WCM products.

Market Size Estimation Methodology- Top-down approach

In the top-down approach, an exhaustive list of all the vendors offering products in the WCM market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on the breadth of product type, deployment mode, architecture, and end user. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation.

Market Size Estimation Methodology-Bottom-up approach

In the bottom-up approach, the adoption rate of web content management products among different verticals in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of WCM products among enterprises, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the WCM market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major web content management providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall web content management market size and segments’ size were determined and confirmed using the study.

Web Content Management (WCM) Market : Top-Down and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.