HOME Top Market Reports Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023

Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: June 2017
Report Code: SE 5358

 

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The digital signage software market was valued at USD 4.48 Billion in 2016 and is expected to reach USD 9.24 Billion by 2023, at a CAGR of 10.2% during the forecast period. The base year considered for the study is 2016, and the forecast period is between 2017 and 2023.

Objectives of the Study:

  • To define, describe, and forecast the digital signage software market
  • To forecast the size (in terms of value) of the market segments with respect to 4 regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing the growth of the digital signage software and services market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets1 with regard to the individual growth trends, prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders by identifying high-growth segments of the digital signage software market
  • To study the complete value chain and allied industry segments and perform a value chain analysis of the digital signage landscape
  • To analyze the opportunities in the market for various stakeholders by identifying high-growth segments of the digital signage software market
  • To analyze the competitive environment prevailing in the market
  • To strategically profile key players and comprehensively analyze their market ranking and core competencies2 along with detailing the competitive landscape for the market leaders
  • To analyze the competitive intelligence based on the company profiles; key player strategies such as joint ventures, and mergers and acquisitions; and significant developments such as product launches, and research and development (R&D)

Research Methodology:

This research incorporates the usage of secondary sources, directories, and databases such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource to identify and collect information useful for the extensive technical, market-oriented, and commercial study of the digital signage software market. Primary sources mainly comprise several industry experts from core and related industries, along with preferred suppliers, manufacturers, distributors, service providers, reimbursement providers, technology developers, alliances, standards, and certification organizations related to various parts of this industry’s value chain. In-depth interviews with various primary respondents such as key industry participants, subject matter experts (SMEs), C-level executives of key players, and industry consultants have been conducted to obtain and verify critical qualitative and quantitative information as well as assess prospects. The breakdown of the profiles of primaries has been depicted in the figure below:

Digital Signage Software Market

To know about the assumptions considered for the study, download the pdf brochure

In 2016, the digital signage software market was dominated by Signagelive (UK), Scala Inc. (US), Broadsign International LLC (Canada), Omnivex Corporation (Canada), and Navori (Switzerland). The other players in this market, include IntuiLab SA (France), Mvix, Inc.(US), NoviSign Digital Signage Inc.(Israel), Four Winds Interactive (US), Rise Vision (Canada), Planar Systems Inc.(US), NEC Display Solutions Ltd (Japan), Panasonic Corporation (Japan), Sharp Corporation (Japan), and Samsung Electronics Co. Ltd. (South Korea).

Key Target Audience:

  • Software developers
  • Electronic design automation (EDA) and design tool vendors
  • Software companies providing solutions in various industries that comprise digital signage manufacturers and suppliers of displays
  • Digital signage services provider companies
  • Manufacturers and suppliers of media players, mounts, and other accessories
  • Asset management consultants who specialize in physical asset management
  • Research institutes and organizations
  • Associations and regulatory authorities related to plant maintenance
  • Government bodies, venture capitalists, and private equity firms

Scope of the Report:

The research report segments the digital signage software market into the following submarkets:

Digital Signage Software Market, by Type

  • Edge Server Software
  • Content Management System
  • Others

Digital Signage Services Market, by Type

  • Installation Services
  • Maintenance and Support Services
  • Others

Digital Signage Software and Services Market, by Application

  • Commercial
    • Retail
    • Corporate
    • Healthcare
    • Hospitality
    • Government
  • Infrastructural
    • Transportation
    • Entertainment
  • Infrastructural
    • Banking
    • Education
  • Industrial
  • Other Applications

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Product Analysis

Product matrix, which gives a detailed comparison of the product portfolio of each company

Emerging Application Analysis

Regional market information for some of the sectors where digital signage software are used

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Ranking Estimation
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Opportunities for the Growth of the Digital Signage Software and Services Market
    4.2 Digital Signage Software and Services Market
    4.3 Digital Signage Software Market, By Type (USD Billion)
    4.4 Digital Signage Services Market, By Type (USD Billion)
    4.5 Digital Signage Software and Services Market, By Region, 2016

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Demand for Digital Signage in Public and Commercial Sectors
                    5.2.1.2 High Cost Efficiency and Assured Return on Investment
                    5.2.1.3 Advancements in Technology Offerings and Infrastructure Expansions
                    5.2.1.4 Increasing Demand for Cloud Based Digital Signage Software Solutions
           5.2.2 Restraints
                    5.2.2.1 Lack of Standardization
                    5.2.2.2 Lack of Awareness About Digital Signage
           5.2.3 Opportunities
                    5.2.3.1 Growth of Various Emerging Technologies in Digital Signage
                    5.2.3.2 Increased Focus on R&D Activities
           5.2.4 Challenges
                    5.2.4.1 Preventing Digital Signage From Hackers
                    5.2.4.2 Increased Online/Broadcast Advertisement

6 Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Latest Trends in the Market
           6.3.1 Impact of Latest Technological Trends on Digital Signage
                    6.3.1.1 Internet of Things (IoT)
                    6.3.1.2 Big Data
                    6.3.1.3 Artificial Intelligence (AI)
           6.3.2 Rising Popularity of Wireless Digital Signage Solutions
           6.3.3 Advancements in Nfc-Enabled Digital Signage Systems is Likely to Transform the Market Scenario
           6.3.4 Increasing Deployment of Digital Menu Boards in the Restaurants
           6.3.5 Trend Toward Separate Digital Asset Management Platform
           6.3.6 Outsourcing of Digital Signage Networks

7 Digital Signage Software Market, By Software Type (Page No. - 44)
    7.1 Introduction
    7.2 Edge Server Software
    7.3 Content Management System
    7.4 Others

8 Digital Signage Services Market, By Service (Page No. - 55)
    8.1 Introduction
    8.2 Installation Services
    8.3 Maintenance & Support Services
    8.4 Other Services

9 Digital Signage Software and Services Market, By Application (Page No. - 68)
    9.1 Introduction
    9.2 Commercial
           9.2.1 Retail
                    9.2.1.1 Indoor Advertisement
                    9.2.1.2 Outdoor Advertisement
           9.2.2 Corporate
                    9.2.2.1 Indoor Advertisement
                    9.2.2.2 Outdoor Advertisement
           9.2.3 Healthcare
                    9.2.3.1 Indoor Advertisement
                    9.2.3.2 Outdoor Advertisement
           9.2.4 Hospitality
                    9.2.4.1 Indoor Advertisement
                    9.2.4.2 Outdoor Advertisement
           9.2.5 Government
                    9.2.5.1 Indoor Advertisement
                    9.2.5.2 Outdoor Advertisement
    9.3 Infrastructural
           9.3.1 Transportation
                    9.3.1.1 Indoor Advertisement
                    9.3.1.2 Outdoor Advertisement
           9.3.2 Entertainment
                    9.3.2.1 Indoor Advertisement
                    9.3.2.2 Outdoor Advertisement
    9.4 Institutional
           9.4.1 Banking
                    9.4.1.1 Indoor Advertisement
                    9.4.1.2 Outdoor Advertisement
           9.4.2 Education
                    9.4.2.1 Indoor Advertisement
                    9.4.2.2 Outdoor Advertisement
    9.5 Industrial
           9.5.1 Indoor Advertisement
           9.5.2 Outdoor Advertisement
    9.6 Other Applications
           9.6.1 Indoor Advertisement
           9.6.2 Outdoor Advertisement

10 Digital Signage Software and Services Market, By Geography (Page No. - 87)
     10.1 Introduction
     10.2 North America
             10.2.1 US
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 UK
             10.3.2 Germany
             10.3.3 France
             10.3.4 Italy
             10.3.5 Rest of Europe
     10.4 Asia Pacific (APAC)
             10.4.1 China
             10.4.2 Japan
             10.4.3 South Korea
             10.4.4 India
             10.4.5 Australia
             10.4.6 Rest of APAC
     10.5 Rest of the World (RoW)
             10.5.1 Middle East & Africa
             10.5.2 South America

11 Competitive Landscape (Page No. - 117)
     11.1 Introduction
     11.2 Market Ranking Analysis
     11.3 Strategic Benchmarking
             11.3.1 Major Strategies Adopted By the Key Players
     11.4 Vendor Dive Overview
             11.4.1 Vanguards
             11.4.2 Dynamic
             11.4.3 Innovator
             11.4.4 Emerging
     11.5 Competitive Benchmarking
             11.5.1 Business Strategies Adopted By Major Players in the Digital Signage Software and Services Market (25 Companies)
             11.5.2 Analysis of the Product Portfolio of Major Players in the Software and Services Market (25 Companies)
*Top 25 Companies Analyzed for This Study are - Scala Inc. (US), Signagelive (UK), NEC Display Solutions Ltd. (Japan), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Planar Systems Inc. (US), Mvix, Inc. (US), Navori (Switzerland), Cisco Systems, Inc. (US), Sharp Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), Novisign Digital Signage Inc. (Israel), Four Winds Interactive (US), Adflow Networks (Canada), Intuilab Sa (France), Rise Vision (Canada), Acquire Digital (US), Visix, Inc. (US), Xtreme Media Pvt. Ltd. (India), Onelan Limited (UK), Dise International Ab (Sweden), Truknox Technologies Pvt. Ltd. (India), Ycd Multimedia (US), L Squared (Canada).
     11.6 Competitive Situation and Trends
             11.6.1 Contracts
             11.6.2 Partnerships, Collaborations, and Joint Ventures
             11.6.3 Product Launches and Patent
             11.6.4 Mergers and Acquisitions

12 Company Profiles (Page No. - 130)
(Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View)*
     12.1 Introduction
     12.2 Scala Inc.
     12.3 Signagelive
     12.4 Broadsign International LLC
     12.5 Omnivex Corporation
     12.6 Navori
     12.7 Planar Systems Inc.
     12.8 Intuilab Sa
     12.9 Mvix, Inc.
     12.10 Novisign Digital Signage Inc.
     12.11 Four Winds Interactive (Fwi)
     12.12 Rise Vision
     12.13 Panasonic Corporation
     12.14 NEC Display Solutions Ltd.
     12.15 Adflow Networks
     12.16 Samsung Electronics Co. Ltd.

*Details on Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 169)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real-Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details


List of Tables (68 Tables)

Table 1 Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 2 Software Market Size, By Type, 2014–2023 (USD Billion)
Table 3 Digital Signage Services Market Size, By Type, 2014–2023 (USD Billion)
Table 4 Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 5 Software Market Size, By Type, 2014–2023 (USD Billion)
Table 6 Digital Signage Software Market Size, By Application, 2014–2023 (USD Million)
Table 7 Software Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 8 Digital Signage Software Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 9 Software Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 10 Digital Signage Services Market Size, By Type, 2014–2023 (USD Billion)
Table 11 Digital Signage Services Market Size, By Application, 2014–2023 (USD Million)
Table 12 Digital Signage Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 13 Digital Signage Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 14 Digital Signage Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 15 Digital Signage Installation Services Market Size, By Application, 2014–2023 (USD Million)
Table 16 Digital Signage Installation Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 17 Digital Signage Installation Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 18 Digital Signage Installation Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 19 Digital Signage Maintenance and Support Services Market Size, By Application, 2014–2023 (USD Million)
Table 20 Digital Signage Maintenance and Support Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 21 Digital Signage Maintenance and Support Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 22 Digital Signage Maintenance and Support Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 23 Digital Signage Other Services Market Size, By Application, 2014–2023 (USD Million)
Table 24 Digital Signage Other Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 25 Digital Signage Other Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 26 Digital Signage Other Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 27 Digital Signage Software and Services Market Size, By Application, 2014–2023 (USD Billion)
Table 28 Digital Signage Services Market in Commercial Application, By Type of Services, 2014–2023 (USD Million)
Table 29 Digital Signage Services Market in Retail Application, By Type of Services, 2014–2023 (USD Million)
Table 30 Digital Signage Services Market in Corporate Application, By Type of Services, 2014–2023 (USD Million)
Table 31 Digital Signage Services Market in Healthcare Application, By Type of Services, 2014–2023 (USD Million)
Table 32 Digital Signage Services Market in Hospitality Application, By Type of Services, 2014–2023 (USD Million)
Table 33 Digital Signage Services Market in Government Application, By Type of Services, 2014–2023 (USD Million)
Table 34 Digital Signage Services Market in Infrastructural Application, By Type of Services, 2014–2023 (USD Million)
Table 35 Digital Signage Services Market in Transportation Application, By Type of Services, 2014–2023 (USD Million)
Table 36 Digital Signage Services Market in Entertainment Application, By Type of Services, 2014–2023 (USD Million)
Table 37 Digital Signage Services Market in Institutional Application, By Type of Services, 2014–2023 (USD Million)
Table 38 Digital Signage Services Market in Banking Application, By Type of Services, 2014–2023 (USD Million)
Table 39 Digital Signage Services Market in Education Application, By Type of Services, 2014–2023 (USD Million)
Table 40 Digital Signage Services Market in Industrial Application, By Type of Services, 2014–2023 (USD Million)
Table 41 Digital Signage Services Market in Other Applications, By Type of Services, 2014–2023 (USD Million)
Table 42 Digital Signage Software and Services Market Size, By Region, 2014–2023 (USD Billion)
Table 43 Digital Signage Software Market Size, By Region, 2014–2023 (USD Billion)
Table 44 Digital Signage Services Market Size, By Region, 2014–2023 (USD Billion)
Table 45 North America Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 46 North America Digital Signage Software Market Size, By Country, 2014–2023 (USD Million)
Table 47 North America Digital Signage Services Market Size, By Country, 2014–2023 (USD Million)
Table 48 US Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 49 Europe Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 50 Europe Digital Signage Software Market Size, By Country, 2014–2023 (USD Million)
Table 51 Europe Digital Signage Services Market Size, By Country, 2014–2023 (USD Million)
Table 52 UK Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 53 Germany Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 54 France Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 55 APAC Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 56 APAC Digital Signage Software Market Size, By Country, 2014–2023 (USD Million)
Table 57 APAC Digital Signage Services Market Size, By Country, 2014–2023 (USD Million)
Table 58 China Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 59 Japan Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 60 South Korea Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 61 RoW Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 62 RoW Signage Software Market Size, By Region, 2014–2023 (USD Million)
Table 63 RoW Signage Services Market Size, By Region, 2014–2023 (USD Million)
Table 64 Market Ranking of the Top 5 Players in the Digital Signage Software and Services Market, 2016
Table 65 Contract, 2014–2017
Table 66 Partnerships, Collaborations, and Joint Venture, 2015–2017
Table 67 Product Launches, 2014–2017
Table 68 Mergers and Acquisitions, 2015–2017


List of Figures (58 Figures)

Figure 1 Research Design
Figure 2 Process Flow of Market Size Estimation
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown & Data Triangulations
Figure 6 Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 7 Digital Signage Software and Services Market Expected to Exhibit High Growth Between 2017 and 2023
Figure 8 Software Held A Larger Size of the Digital Signage Software and Services Market in 2016
Figure 9 Market for Content Management System Expected to Grow at the Highest Rate Between 2017 and 2023
Figure 10 Installation Services Expected to Hold the Largest Size of the Market Between 2017 and 2023
Figure 11 Digital Signage Software and Services Market in APAC Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Digital Signage Software and Services Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Value Chain Analysis: Major Value Added During R&D and Product Development
Figure 14 Software Offerings: Digital Signage Software and Services Market
Figure 15 Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 16 Digital Signage Software Market, By Type, 2017 vs 2023 (USD Billion)
Figure 17 Edge Server Software
Figure 18 Processing of Edge Server Software
Figure 19 Functions of Content Management Software
Figure 20 Processes Involved in Distribution & Scheduling Software
Figure 21 Digital Signage Software Market, By Application, 2017 vs 2023 (USD Million)
Figure 22 Software Market, By Commercial Application, 2017 vs 2023 (USD Million)
Figure 23 Software Market, By Infrastructural Application, 2017 vs 2023 (USD Million)
Figure 24 Digital Signage Software Market, By Institutional Application, 2017 vs 2023 (USD Million)
Figure 25 Digital Signage Services Market, By Type
Figure 26 Digital Signage Services Market, By Type, 2017 vs 2023 (USD Billion)
Figure 27 Digital Signage Services Market, By Application, 2017 vs 2023 (USD Million)
Figure 28 Digital Signage Services Market, By Commercial Application, 2017 vs 2023 (USD Million)
Figure 29 Digital Signage Services Market, By Infrastructural Application, 2017 vs 2023 (USD Million)
Figure 30 Digital Signage Services Market, By Institutional Application, 2017 vs 2023 (USD Million)
Figure 31 Digital Signage Market, By Application
Figure 32 Digital Signage Software and Services Market, By Application, 2017 vs 2023 (USD Billion)
Figure 33 Use of Digital Signage Systems in the Retail Sector
Figure 34 Benefits of Digital Signage in the Government Sector
Figure 35 Digital Signage Software and Services Market, By Geography
Figure 36 Software and Services Market, By Region, 2017 vs 2023 (USD Billion)
Figure 37 Digital Signage Software Market, By Region, 2017 vs 2023 (USD Billion)
Figure 38 Digital Signage Services Market, By Region, 2017 vs 2023 (USD Billion)
Figure 39 U.S. Held A Major Share of the North American Digital Signage Software Market in 2016
Figure 40 North America Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 41 North America Digital Signage Software Market, By Country, 2017 vs 2023 (USD Million)
Figure 42 North America Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 43 Europe Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 44 Europe Digital Signage Software Market, By Country, 2017 vs 2023 (USD Million)
Figure 45 Europe Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 46 Snapshot of the Digital Signage Software Market in APAC
Figure 47 APAC Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 48 APAC Software Market, By Country, 2017 vs 2023 (USD Million)
Figure 49 APAC Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 50 RoW Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 51 RoW Software Market, By Region, 2017 vs 2023 (USD Million)
Figure 52 RoW Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 53 Companies Adopted Product Launches as the Key Growth Strategy Between 2014 and 2017
Figure 54 Contracts & Patent, Partnership, Joint Venture, & Collaboration, and New Product Launches Were the Major Strategies Adopted By Industry Players
Figure 55 Dive Chart
Figure 56 Battle for Market Share: Contracts and Patent, Partnership, Joint Venture, & Collaboration, and New Product Launches are the Key Strategies Adopted By Companies Between 2014 and 2017
Figure 57 Panasonic Corporation: Company Snapshot
Figure 58 Samsung Electronics Co. Ltd.: Company Snapshot

In today’s world, digital signage plays a crucial role in the in the field of information and advertising network. The growth of the market is propelled by the increasing demand for digital signage in public and commercial sectors, along with its high cost efficiency and assured return on investment. The growth of the market is propelled by the increasing demand for digital signage in public and commercial sectors, along with its high cost efficiency and assured return on investment. The market is further driven by factors such as increasing focus on energy consumption, the rising demand of OLED-based displays, and improvements in technology offerings & infrastructure expansions. However, the lack of standardization and the lack of awareness about digital signage are inhibiting the growth of the digital signage market globally. Moreover, the protection of digital signage from power issues and the development of equipment suitable for all weather conditions are the key challenges for the players in this industry. Technological innovations such as touch screen technology, near-field communication technologies, and so on have created opportunities for this market. The market is wholly and solely depended on the end-results when it is viewed by individuals at different places and locations. Its visibility and user-friendly features easily attract people, as compared to the printed media formats, which require high investments and more time. Digital signage is a more effective source as the information can be changed instantly without any investment over the content creation.

The digital signage software market was valued at USD 4.48 Billion in 2016 and is expected to reach USD 9.24 Billion by 2023, at a CAGR of 10.2% during the forecast period.

Digital signage systems such as displays, media players, and others are supported by software for the ease of accessibility. The sales of these digital signage devices are highly dependent on the user interfaces provided by the software for easy accessibility. The different software considered in the report includes edge server software, content management system, and other software solutions including analytics-related software.

The commercial application held the largest share of the digital signage software market in 2016 and is expected to register the highest CAGR during the forecast period. This is mainly due to increasing demand for digital signage in commercial applications along with improvements in technology offerings & infrastructure expansions. In indoor advertising, especially in the commercial application (retail, healthcare, and hospitality sectors), content needs to be managed and changed periodically because of the high customer interaction in these sectors. As the usage of products such as displays, media players, and projectors in retail and hospitality increases, the content management services in the digital signage market would also experience growth.

North America held the largest share of the digital signage market in 2016, followed by Europe. The digital signage software market is expected to have a high growth rate in APAC, mainly owing to the industrialization in this region. APAC is witnessing the transformation in the digital signage industry, and a number of players are entering this market with new innovations.

Digital Signage Software Market

In 2016, the digital signage software market was dominated by Scala Inc. (US), Signagelive (UK), Broadsign International LLC (Canada), Omnivex Corporation (Canada), and Navori (Switzerland). This chapter profiles these major players along with other key players such as IntuiLab SA (France), Mvix, Inc. (US), NoviSign Digital Signage Inc. (Israel), Four Winds Interactive (US), Rise Vision (Canada), Planar Systems Inc. (US), NEC Display Solutions (Japan) ADFLOW Networks (Canada), Samsung Electronics Co. ltd (South Korea), and Panasonic Corporation (Japan).

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

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