Automotive Smart Display Market

Automotive Smart Display Market by Application, Display Size, Display Technology (LCD, TFT-LCD, OLED), Autonomous Driving (Semi-autonomous, Autonomous), Electric Vehicle, Vehicle Class, Vehicle Type and Region - Global Forecast to 2025

Report Code: AT 5427 Sep, 2020, by marketsandmarkets.com

[ 242 Pages Report] The automotive smart display market is estimated to be worth USD 7.2 billion in 2020 and is projected to reach USD 10.9 billion by 2025, at a CAGR of 8.8% during the forecast period. The market is driven by increased demand for semi-autonomous and autonomous vehicles, demand for improved consumer experience in vehicles, and high growth in the luxury and high-end cars segments, mainly in the emerging markets.

The COVID-19 pandemic has decelerated the growth of the automotive smart display market. Lower vehicle sales are likely to weaken the demand for vehicle and passenger safety features. Nationwide lockdowns and suspension of major business activities by OEMs have delayed the testing of semi-autonomous driving systems and advanced safety features. The lack of interest from OEMs in investing in advanced technologies for the next one or two years will be a major setback for automotive smart manufacturers, and the automotive smart display market is estimated to witness a dip in 2020.

Attractive Opportunities In The Automotive Smart Display Market

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COVID-19 impact on automotive smart display market:

Major automotive smart display manufacturers such as Bosch, Continental, Panasonic, Denso, Nippon Seiki, Garmin, and LG Display have announced either suspension of production or adjustment of production due to the reduced demand and supply chain bottlenecks and to ensure the safety of their employees in China, Europe, and North America during the COVID-19 pandemic. For instance, COVID-19 has forced Continental to put a brake on its operations. As of April 2020, the increased outbreak of the virus has forced the company to temporarily cease production in more than 40% of its 249 production locations across the world. Visteon has taken decisive actions to manage costs and preserve liquidity, including effective cost management due to the COVID-19 pandemic. The company has temporarily suspended or reduced production at certain facilities in the Americas, Europe, and most of Asia outside of China in response to government requirements and lower demand for components due to production suspension by major OEMs. The company proposed a restructuring plan in January 2020 to reduce the number of employees at various sites to lower its cost base and improve financial performance. As a result of these developments, the demand for automotive smart displays is expected to decline in 2020. Manufacturers are likely to adjust production to prevent bottlenecks and plan production according to demand from OEMs and Tier I manufacturers. Major automotive smart display manufacturers lost revenues in Q1 2020. For instance, Garmin’s automotive segment recorded a revenue of USD 106 million compared to USD 127 million in Q1 2019. The Automotive segment revenue declined by 17% due to the ongoing Personal Navigation Devices (PND) market contraction and lower year-over-year OEM sales. In addition, the company has withdrawn its fiscal 2020 guidance due to the rapid and unpredictable economic changes caused by the COVID-19 pandemic. LG Display announced its Q1 2020 results in April 2020. Total revenue declined by 22%, from USD 5.0 billion in Q1 2019 to USD 3.9 billion in Q1 2020. Such declines are primarily caused by the COVID-19 pandemic. The company is projected to see a further decline in its revenue in the second quarter of 2020. Automotive smart display manufacturers are facing disruptions in supply chains as major countries are in a state of lockdown to prevent the spread of the disease. Thus, the market for automotive smart displays is projected to undergo a phase of decline in 2020.

Market Dynamics:

Driver: Integration of smartphone connectivity in cars

The syncing of smartphones with infotainment systems, such as Android Auto, Spotify, and Apple CarPlay, will increase the demand for smart displays in vehicles.  Both Apple CarPlay and Android Auto are similar in that they involve the usage of smartphones to run the operating systems, which have been optimized for road applications. The systems enable easy navigation, integration of advanced features with cockpit electronics, easy access to music, phone call management etc., all of which without distracting the driver. Both the operating systems even integrate voice assistants, such as Apple Siri and Google Assistant, to deliver a handsfree experience.  Cars must have the correct kit to run the operating systems, and more manufacturers are embracing them, often allowing a support feature as a standard inclusion on their infotainment systems or at least as an option.

Restraint: Threat of cyberattacks

Most modern vehicles have features that use wireless technologies, which, in turn, increase the risks of cyberattacks. The increase in vehicle connectivity through devices such as smartphones, music players, and tablets has also raised the vehicle’s cyber risk. When carry-in devices are connected to the vehicle, viruses and malware could attack automotive electronics through vehicle entertainment systems or vehicle information terminals. Excessive connectivity also increases the risk of hacking.

Even if external devices are not connected to the automotive cockpit electronics system of the vehicle, the vehicle can still be hacked, as all advanced cockpit electronics systems are connected to the Internet, and the data is stored in the cloud database or the research centers of the OEMs. This can be understood through the Nissan Sam system. Recently, Nissan announced the use of Mars Rover technology from NASA to operate its fleet of autonomous vehicles. This solution is termed as Seamless Autonomous Mobility (SAM), and the company considers it a solution for situations when autonomous vehicles react to counter any unexpected situation on the road. In such a situation, the mobility manager from the research center will interact with the autonomous car to guide the vehicle. Thus, all data is stored outside in a research center and, hence, there is an increased threat of a cyber breach.

As privacy and security are the cornerstones of telematics offerings, the existing global economic scenario indicates the shifting of focus on technologies that will give users a system that guarantees ease of driving, along with universal connectivity without compromising on privacy and security. There is a potential for the misuse of collected data through telematics. The driver may substitute the wrong data or hack into the vehicle application. Telecommunications Service Providers (TSPs) and application providers may sell the vehicle owners’ data to third parties without permission.

Opportunity: Focus on 5G and wireless technology

Along with the increasing use of wireless technology, the advent of 5G technology is expected to create more opportunities for the automotive smart display market. 5G offers high-speed internet, which helps in integrating automotive smart display systems with innovative applications, such as virtual reality (VR), augmented reality (AR), cloud gaming, and media streaming. These applications will require better quality display screens, which will trigger the demand for automotive smart displays.

5G enables the integration of automotive applications with smart display systems. Hence, large-size integrated display panels will be required in vehicles, instead of the conventional dashboards. AR and VR devices leverage 5G to offer a better experience. Both AR and VR require higher resolution panels for a display to offer better performance. Compared to 4G LTE technology, 5G offers a faster speed of up to 5 times and 10 times lower latency.

In October 2019, LG Display partnered with Qualcomm Technologies to develop a 5G connected car solution. 5G technology will facilitate V2V and V2I communication, which is among the main objectives of the partnership.

Challenge: Integration of multiple assistance systems

The integration of driver assistance systems and smart display systems significantly helps a driver in manoeuvring the vehicle. Since this integration helps in improving safety, the combination is being looked up by many automakers. However, the integration of driver assistance systems and smart display systems is not as easy as it sounds.

Integration Of Multiple Assistance Systems

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The semi-autonomous segment is expected to be the largest automotive smart display market during the forecast period

The adoption of semi-autonomous vehicles is growing worldwide due to the increasing integration of automotive electronic components, safety features, and increased use of in-vehicle automotive smart display applications that provide better vehicle-driver communication. Thus, prominent OEMs are increasingly investing in the manufacturing of semi-autonomous vehicles and components. The rapid development of semi-autonomous vehicles shows that the demand for these vehicles would increase exponentially in the coming years. The semi-autonomous segment is also anticipated to rise in the coming years due to an increase in the electrification of vehicle components and the use of smart automotive components that assist the driver in terms of comfort and safe driving. Also, technologically driven companies and OEMs are collaborating to make semi-autonomous and autonomous vehicles a safer mode of transportation, thereby engaging consumer curiosity. With developments in autonomous driving, vehicles will be equipped with more number of automotive smart displays that will also be larger, providing advanced driver assistance on a single touchscreen platform. Hence, the semi-autonomous segment of the automotive smart display market is expected to grow significantly during the forecast period.

The center stack segment is projected to be the largest automotive smart display market during the forecast period

Center stack displays are infotainment systems that offer a wide range of interactive content like navigation, cabin temperature controls, music, and other entertainment information. Technological developments in connected and self-driving cars have led to the increased demand for center stack in vehicles. Factors such as increased use of electronics, elimination of multiple screens, and the inclusion of advanced features such as infotainment and telematics are driving the growth of the center stack segment. Japan Display and LG Display are among the major manufacturers of center stacks for vehicles. Europe is the largest market for center stack due to the high adoption in vehicles in countries such as Germany, the UK, and France. Almost all vehicle manufacturers in the UK are installing center stack in their cars. The market in the European countries is driven by technological advancements implemented by automotive manufacturers. These displays are developed to be compatible with advanced operating systems and connected car technologies. Also, the manufacturing practices of major European OEMs are driven by advanced technology, which, in turn, drives the development of autonomous and semi-autonomous cars, thereby raising the demand for smart displays. 

Automotive Smart Display Market By Region

Source: Secondary Research, Expert Interviews, Company Presentations, and MarketsandMarkets Analysis 

“The Europe automotive smart display market is projected to hold the largest share by 2025.”

The European region is a hub for automotive giants and premium vehicle manufacturers. Production activity in the region has been boosted by investments made by OEMs such as Jaguar Land Rover, Daimler, VW, Nissan, BMW, and Honda. Automobile giants such as Jaguar Land Rover manufacture premium cars with highly advanced electronics. The majority of OEMs in the region install advanced features in vehicles, which will drive the European automotive smart display market. The augmented reality smart display systems, such as HUDs, are also developed to be compatible with advanced operating systems and feature in several advanced connected car services in Europe. The manufacturing practices of major European OEMs are also driven by advanced technology, which, in turn, drives the development of autonomous and semi-autonomous cars and raises the demand for connected vehicles. Automotive smart display applications such as the center stack and HUD would play a key role in semi-autonomous and autonomous vehicles. The major growth drivers for the automotive smart display market in this region include growing demand for technology, the rising need for a safe and secure driving experience, and an increase in the development of connected cars.

Key Market Players

Some of the leading manufacturers and suppliers of automotive smart display market are Bosch(Germany), Continental (Germany), DENSO (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), Yazaki (Japan), and others. These companies adopted inorganic and organic growth strategies such as new product developments, expansions, supply contracts, collaborations, partnerships, and mergers & acquisitions to gain traction in the automotive smart display market.

Scope of the report

Report Metric

Details

Market Size Available for Years

2017–2025

Base Year Considered

2019

Forecast Period

2020–2025

Forecast Units

Volume (Thousand Units), Value (USD million)

Segments Covered

Application, Display Size, Display Technology, Electric Vehicle, Autonomous Driving, Vehicle Class, Vehicle Type, and Region

Geographies Covered

Asia Pacific, Europe, North America, and RoW

Companies Covered

Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), and Yazaki (Japan)
Total 25 major players covered

This research report categorizes the automotive smart display market on the basis of application, display size, display technology, electric vehicle, autonomous driving, vehicle class, vehicle type, and region.

Automotive smart display market, By Application

  • Center Stack
  • Digital Instrument Cluster
  • Head-up Display (HUD)
  • Rear Seat Entertainment

Automotive smart display market, By Display Size

  • <5”
  • 5”-10”
  • >10”

Automotive smart display market, By Display Technology

  • LCD
  • TFT-LCD
  • OLED
  • Others

Automotive smart display market, By Autonomous Driving

  • Semi-Autonomous
  • Autonomous

Automotive smart display market, By Electric Vehicle

  • BEV
  • FCEV
  • HEV
  • PHEV

Automotive smart display market, By Vehicle Class

  • Economy
  • Mid-segment
  • Luxury

Automotive smart display market, By Vehicle Type

  • Passenger Car
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Automotive smart display market, By Region

  • North America
  • Europe
  • Asia Pacific
  • RoW

Recent Developments

  1. In June 2020, Bosch launched the SMI230, a highly precise MEMS sensor that constantly registers changes in the vehicle’s direction and speed, evaluates the information, and transmits it to the navigation system. The information is combined with the positional data from the global navigation satellite system (GNSS) and used for navigation.
  2. In June 2020, Pioneer Corporation launched two new Smart Unit Receivers for in-car entertainment. Called the SDA-835TAB and SPH-T20BT, the two are available at about USD 460 as a combo. The SDA-835TAB tablet has an 8” high-resolution capacitive screen display and comes with Android. The SPH-T20BT sports a 2-DIN receiver equipped with a tablet mount cradle, MOSFET 50Wx4 ampli?er, 3 RCA preout, a rear camera input, Bluetooth, and more.
  3. In May 2020, Pioneer Corporation and Continental AG signed a strategic cooperation agreement. Their integrated infotainment solution means both partners create a holistic user experience that is especially aimed at the Asian market. Continental will integrate Pioneer’s entire infotainment subdomain into its high-performance computer for vehicle cockpits as part of the agreement. The integration of such extensive software packages into a complex overall solution such as the cockpit high-performance computer (HPC) from Continental will offer vehicle manufacturers a much greater degree of flexibility regarding the development of cockpit systems
  4. In May 2020, Alps Alpine proposed a form of the touchless control panel for situations when touching is undesirable, not possible, or not allowed in settings such as medical or nursing care or public facilities. Devices with touch panels are also being introduced for tasks traditionally performed via communication between people or with writing, such as ordering at a restaurant, front desk operations at public facilities, and recording of clinical notes by medical professionals.
  5. In October 2019, Nippon Seiki expanded its development center in Tokyo, Japan, for its HUD business. The new Tokyo R&D center would be responsible for tasks such as integrated cockpit development, next-generation HUD development, and product development enhancement.

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 23)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
           1.2.1 INCLUSIONS & EXCLUSIONS
                 TABLE 1 INCLUSIONS & EXCLUSIONS FOR AUTOMOTIVE SMART DISPLAY MARKET
    1.3 MARKET SCOPE
        FIGURE 1 MARKET SEGMENTATION: AUTOMOTIVE SMART DISPLAY MARKET
           1.3.1 YEARS CONSIDERED IN THE STUDY
    1.4 LIMITATIONS
    1.5 STAKEHOLDERS
    1.6 SUMMARY OF CHANGES
        FIGURE 2 MNM DOWNGRADES ITS FORECAST OF AUTOMOTIVE SMART DISPLAY MARKET

2 RESEARCH METHODOLOGY (Page No. - 30)
    2.1 RESEARCH DATA
        FIGURE 3 AUTOMOTIVE SMART DISPLAY MARKET: RESEARCH DESIGN
        FIGURE 4 RESEARCH METHODOLOGY MODEL
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key secondary sources
                    2.1.1.2 Key data from secondary sources
           2.1.2 PRIMARY DATA
                 FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION
                    2.1.2.1 Sampling techniques & data collection methods
                    2.1.2.2 Primary participants
    2.2 MARKET SIZE ESTIMATION
           2.2.1 BOTTOM-UP APPROACH
                 FIGURE 6 GLOBAL AUTOMOTIVE SMART DISPLAY MARKET SIZE: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY FOR AUTOMOTIVE SMART DISPLAY MARKET: TOP-DOWN APPROACH
                 FIGURE 8 AUTOMOTIVE SMART DISPLAY MARKET: RESEARCH DESIGN & METHODOLOGY
                 FIGURE 9 AUTOMOTIVE SMART DISPLAY MARKET: RESEARCH METHODOLOGY ILLUSTRATION OF PANASONIC REVENUE ESTIMATION
    2.3 DATA TRIANGULATION
        FIGURE 10 DATA TRIANGULATION
    2.4 ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 41)
  FIGURE 11 AUTOMOTIVE SMART DISPLAY: MARKET OUTLOOK
  FIGURE 12 AUTOMOTIVE SMART DISPLAY MARKET: MARKET DYNAMICS
  FIGURE 13 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (USD MILLION)
  FIGURE 14 COVID-19 IMPACT ON AUTOMOTIVE SMART DISPLAY MARKET

4 PREMIUM INSIGHTS (Page No. - 45)
    4.1 AUTOMOTIVE SMART DISPLAY MARKET TO GROW AT SIGNIFICANT RATE DURING FORECAST PERIOD (2020-2025)
        FIGURE 15 INCREASING DEMAND FOR CONNECTED CARS AND COCKPIT ELECTRONICS LIKELY TO BOOST MARKET GROWTH
    4.2 NORTH AMERICA ESTIMATED TO LEAD AUTOMOTIVE SMART DISPLAY MARKET IN 2020
        FIGURE 16 AUTOMOTIVE SMART DISPLAY MARKET SHARE, BY REGION, 2020
    4.3 AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION
        FIGURE 17 CENTER STACK SEGMENT ESTIMATED TO HOLD LARGEST MARKET SHARE, 2020 VS. 2025 (USD MILLION)
    4.4 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY SIZE
        FIGURE 18 5"-10" SEGMENT ESTIMATED TO HOLD LARGEST MARKET SHARE, 2020 VS. 2025 (USD MILLION)
    4.5 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY TECHNOLOGY
        FIGURE 19 LCD SEGMENT ESTIMATED TO HOLD LARGEST MARKET SHARE, 2020 VS. 2025 ('000 UNITS)
    4.6 AUTOMOTIVE SMART DISPLAY MARKET, BY AUTONOMOUS DRIVING
        FIGURE 20 SEMI-AUTONOMOUS SEGMENT ESTIMATED TO HOLD LARGER MARKET SHARE, 2020 VS. 2025 (USD MILLION)
    4.7 AUTOMOTIVE SMART DISPLAY MARKET, BY ELECTRIC VEHICLE
        FIGURE 21 BEV SEGMENT ESTIMATED TO HOLD LARGEST MARKET SHARE, 2020 VS. 2025 (USD MILLION)
    4.8 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE CLASS
        FIGURE 22 MID-SEGMENT ESTIMATED TO HOLD LARGEST MARKET SHARE, 2020 VS. 2025 ('000 UNITS)
    4.9 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE
        FIGURE 23 PC SEGMENT ESTIMATED TO HOLD LARGEST MARKET SHARE, 2020 VS. 2025 (USD MILLION)

5 MARKET OVERVIEW (Page No. - 50)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 24 MARKET DYNAMICS: AUTOMOTIVE SMART DISPLAY MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Integration of smartphone connectivity in cars
                            TABLE 2 FEATURES OF APPLE CARPLAY
                            TABLE 3 GLOBAL NUMBER OF SMARTPHONE USERS OVER THE YEARS
                    5.2.1.2 Increasing focus to provide AR experience
                            TABLE 4 AR HUD FEATURED AUTOMAKERS
                    5.2.1.3 Rising adoption of cameras in vehicles
                    5.2.1.4 Increasing adoption of OLED technology
           5.2.2 RESTRAINTS
                    5.2.2.1 Threat of cyberattacks
                            FIGURE 25 NEW STUDY HIGHLIGHTS CRITICAL CYBERSECURITY RISKS IN AUTOMOTIVE INDUSTRY
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Focus on 5G and wireless technology
                    5.2.3.2 Advent of semi-autonomous vehicles
                            TABLE 5 ROADMAP FOR TECHNOLOGY LEVEL & IMPLEMENTATION OF SEMI-AUTONOMOUS AND AUTONOMOUS DRIVING SYSTEM
                    5.2.3.3 Rising sales of electric vehicles
                            TABLE 6 ELECTRIC PASSENGER CAR SALES
                    5.2.3.4 New entertainment and smart mirror applications
           5.2.4 CHALLENGES
                    5.2.4.1 Integration of multiple assistance systems
                            TABLE 7 ISSUES RELATED WITH INTEGRATION OF DRIVER ASSISTANCE SYSTEMS
                    5.2.4.2 High cost of advanced automotive display systems
                    5.2.4.3 Distraction for drivers
                            TABLE 8 DISTRACTION-INDUCED CRASHES, BY CRASH SEVERITY, 2016-2018
    5.3 PORTER'S FIVE FORCES
        FIGURE 26 PORTER'S FIVE FORCES: AUTOMOTIVE SMART DISPLAY MARKET
           5.3.1 TECHNOLOGY ANALYSIS
                    5.3.1.1 Introduction
                    5.3.1.2 AR Technology
                    5.3.1.3 Flexible display solution
                    5.3.1.4 Application of polycarbonate material
                            TABLE 9 BENEFITS OF POLYCARBONATE MATERIAL
    5.4 VALUE CHAIN ANALYSIS
        FIGURE 27 AUTOMOTIVE SMART DISPLAY MARKET: VALUE CHAIN ANALYSIS
    5.5 ECOSYSTEM ANALYSIS
        FIGURE 28 AUTOMOTIVE SMART DISPLAY MARKET: ECOSYSTEM ANALYSIS
    5.6 PRICING ANALYSIS
        FIGURE 29 AUTOMOTIVE SMART DISPLAY MARKET: AVERAGE PRICE OF SMART DISPLAY
    5.7 REGULATORY ANALYSIS
        TABLE 10 REGULATIONS FOR SMART DISPLAY SYSTEMS
    5.8 PATENT ANALYSIS
    5.9 CASE STUDY ANALYSIS
           5.9.1 LG ELECTRONICS LTD.
           5.9.2 JAPAN DISPLAY INC.
 
6 COVID-19 IMPACT (Page No. - 65)
    6.1 INTRODUCTION TO COVID-19
    6.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 30 COVID-19: THE GLOBAL PROPAGATION
        FIGURE 31 COVID-19 PROPAGATION: SELECT COUNTRIES
    6.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 32 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           6.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
                 FIGURE 33 CRITERIA IMPACTING THE GLOBAL ECONOMY
                 FIGURE 34 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    6.4 IMPACT ON GLOBAL AUTOMOTIVE INDUSTRY
           6.4.1 IMPACT ON GLOBAL AUTOMOTIVE SMART DISPLAY MARKET
    6.5 AUTOMOTIVE SMART DISPLAY MARKET SCENARIOS (2020-2025)
        FIGURE 35 AUTOMOTIVE SMART DISPLAY MARKET- FUTURE TRENDS & SCENARIO, 2020-2025 (USD MILLION)
           6.5.1 MOST LIKELY SCENARIO
                 TABLE 11 AUTOMOTIVE SMART DISPLAY MARKET: MOST LIKELY SCENARIO, BY REGION, 2017-2025 (USD MILLION)
           6.5.2 OPTIMISTIC SCENARIO
                 TABLE 12 AUTOMOTIVE SMART DISPLAY MARKET: OPTIMISTIC SCENARIO, BY REGION, 2020-2025 (USD MILLION)
           6.5.3 PESSIMISTIC SCENARIO
                 TABLE 13 AUTOMOTIVE SMART DISPLAY MARKET: PESSIMISTIC SCENARIO, BY REGION, 2020-2025 (USD MILLION)

7 AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION (Page No. - 74)
    7.1 INTRODUCTION
           7.1.1 RESEARCH METHODOLOGY
           7.1.2 ASSUMPTIONS
                 TABLE 14 ASSUMPTIONS: BY APPLICATION
           7.1.3 KEY PRIMARY INSIGHTS
                 FIGURE 36 KEY PRIMARY INSIGHTS
           7.1.4 OPERATIONAL DATA
                 TABLE 15 APPLICATIONS THAT BENEFIT FROM HUD
                 FIGURE 37 AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2020 VS. 2025 (USD MILLION)
                 TABLE 16 AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2020-2025 ('000 UNITS)
                 TABLE 17 AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2020-2025 (USD MILLION)
    7.2 DIGITAL INSTRUMENT CLUSTER
           7.2.1 INCREASING DEMAND FOR FULLY RECONFIGURABLE CLUSTER
                 TABLE 18 DIGITAL INSTRUMENT CLUSTER: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 19 DIGITAL INSTRUMENT CLUSTER: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
    7.3 CENTER STACK
           7.3.1 EUROPE ESTIMATED TO HAVE LARGEST MARKET SHARE IN 2020
                 TABLE 20 CENTER STACK: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 21 CENTER STACK: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
    7.4 HEAD-UP DISPLAY (HUD)
           7.4.1 INTEGRATION OF DRIVING ASSISTANCE FEATURES WITH HUD LIKELY TO INCREASE DEMAND FOR HUDS
                 TABLE 22 HUD: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 23 HUD: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
    7.5 REAR SEAT ENTERTAINMENT
           7.5.1 RISING DEMAND FOR REAR SEAT ENTERTAINMENT
                 TABLE 24 REAR SEAT ENTERTAINMENT: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 25 REAR SEAT ENTERTAINMENT: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)

8 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY SIZE (Page No. - 84)
    8.1 INTRODUCTION
           8.1.1 RESEARCH METHODOLOGY
           8.1.2 ASSUMPTIONS
                 TABLE 26 ASSUMPTIONS: BY DISPLAY SIZE
           8.1.3 KEY PRIMARY INSIGHTS
                 FIGURE 38 KEY PRIMARY INSIGHTS
                 FIGURE 39 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY SIZE, 2020 VS. 2025 (USD MILLION)
                 TABLE 27 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY SIZE, 2020-2025 ('000 UNITS)
                 TABLE 28 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY SIZE, 2020-2025 (USD MILLION)
    8.2 <5" DISPLAY SIZE
           8.2.1 HIGH DEMAND FOR REAR SEAT ENTERTAINMENT AND DIGITAL INSTRUMENT CLUSTER
                 TABLE 29 <5": AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 30 <5": AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
           8.3 5"-10" DISPLAY SIZE
           8.3.1 INTEGRATION OF MORE FEATURES WILL INCREASE DEMAND FOR 5"-10" DISPLAY SIZE
                 TABLE 31 5"-10": AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 32 5"-10": AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
    8.4 >10" DISPLAY SIZE
           8.4.1 INCREASING DEMAND FOR PREMIUM VEHICLES WOULD BOOST DEMAND FOR >10" DISPLAYS
                 TABLE 33 >10": AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                 TABLE 34 >10": AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)

9 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY TECHNOLOGY (Page No. - 91)
    9.1 INTRODUCTION
           9.1.1 RESEARCH METHODOLOGY
           9.1.2 ASSUMPTIONS
                 TABLE 35 ASSUMPTIONS: BY DISPLAY TECHNOLOGY
           9.1.3 KEY PRIMARY INSIGHTS
                 FIGURE 40 KEY PRIMARY INSIGHTS
                 FIGURE 41 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2020 VS. 2025 ('000 UNITS)
                 TABLE 36 AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2017-2025 ('000 UNITS)
    9.2 LCD
           9.2.1 DEMAND FOR COST-EFFECTIVE DISPLAY LIKELY TO FUEL DEMAND FOR LCD
                 TABLE 37 LCD: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
    9.3 TFT-LCD
           9.3.1 TECHNOLOGICAL ADVANCEMENTS IN TFT-LCD DISPLAY
                 TABLE 38 TFT-LCD: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
    9.4 OLED
           9.4.1 ADVENT OF AUTONOMOUS VEHICLES WILL BOOST DEMAND FOR OLED TECHNOLOGY
                 TABLE 39 OLED: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
    9.5 OTHERS
          TABLE 40 OTHERS: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)

10 AUTOMOTIVE SMART DISPLAY MARKET, BY AUTONOMOUS DRIVING (Page No. - 99)
     10.1 INTRODUCTION
    10.1.1 RESEARCH METHODOLOGY
             10.1.2 ASSUMPTIONS
                    TABLE 41 ASSUMPTIONS: BY AUTONOMOUS DRIVING
             10.1.3 KEY PRIMARY INSIGHTS
                    FIGURE 42 KEY PRIMARY INSIGHTS
             10.1.4 OPERATIONAL DATA
                    TABLE 42 EUROPE: ANNUAL NUMBER OF ROAD ACCIDENT FATALITIES, BY COUNTRY (2012-2016
                    FIGURE 43 AUTOMOTIVE SMART DISPLAY MARKET, BY AUTONOMOUS DRIVING, 2020 VS. 2025 (USD MILLION)
                    TABLE 43 AUTOMOTIVE SMART DISPLAY MARKET, BY AUTONOMOUS DRIVING, 2017-2025 (USD MILLION)
     10.2 SEMI-AUTONOMOUS
             10.2.1 RISING ADOPTION OF SEMI-AUTONOMOUS TECHNOLOGY IN VEHICLES
                    TABLE 44 SEMI-AUTONOMOUS DRIVING: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
     10.3 AUTONOMOUS
             10.3.1 INCREASING USE OF SOFTWARE AND HARDWARE IN AUTONOMOUS DRIVING
                    TABLE 45 AUTONOMOUS DRIVING: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)

11 AUTOMOTIVE SMART DISPLAY MARKET, BY ELECTRIC VEHICLE (Page No. - 105)
     11.1 INTRODUCTION
             11.1.1 RESEARCH METHODOLOGY
             11.1.2 ASSUMPTIONS
                    TABLE 46 ASSUMPTIONS: BY ELECTRIC VEHICLE TYPE
             11.1.3 KEY PRIMARY INSIGHTS
                    FIGURE 44 KEY PRIMARY INSIGHTS
             11.1.4 OPERATIONAL DATA
                    TABLE 47 TAXATION SCHEME FOR ALTERNATE FUEL VEHICLES, BY KEY COUNTRIES
                    FIGURE 45 AUTOMOTIVE SMART DISPLAY MARKET, BY ELECTRIC VEHICLE, 2020 VS. 2025 (USD MILLION)
                    TABLE 48 AUTOMOTIVE SMART DISPLAY MARKET, BY ELECTRIC VEHICLE, 2017-2025 ('000 UNITS)
                    TABLE 49 AUTOMOTIVE SMART DISPLAY MARKET, BY ELECTRIC VEHICLE, 2017-2025 (USD MILLION)
     11.2 BATTERY ELECTRIC VEHICLE (BEV
             11.2.1 GROWING ADOPTION OF BEV DUE TO EMISSION NORMS
                    TABLE 50 BEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 ('000 UNITS)
                    TABLE 51 BEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 (USD MILLION)

     11.3 FUEL CELL ELECTRIC VEHICLE (FCEV
             11.3.1 INTEGRATION OF ADVANCED FEATURES IN FCEVS
                    TABLE 52 FCEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 (UNITS
                    TABLE 53 FCEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 (USD THOUSAND
     11.4 HYBRID ELECTRIC VEHICLE (HEV
             11.4.1 STANDARDIZATION OF DIGITAL CLUSTER AND CENTER STACK
                    TABLE 54 HEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 ('000 UNITS)
                    TABLE 55 HEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 (USD MILLION)
     11.5 PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV
             11.5.1 CENTER STACK EXPECTED TO LEAD AUTOMOTIVE SMART DISPLAY MARKET IN PHEV SEGMENT
                    TABLE 56 PHEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 ('000 UNITS)
                    TABLE 57 PHEV: AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION, 2017-2025 (USD MILLION)

12 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE CLASS (Page No. - 115)
     12.1 INTRODUCTION
             12.1.1 RESEARCH METHODOLOGY
             12.1.2 ASSUMPTIONS
                    TABLE 58 ASSUMPTIONS: BY VEHICLE CLASS
             12.1.3 KEY PRIMARY INSIGHTS
                    FIGURE 46 KEY PRIMARY INSIGHTS
                    FIGURE 47 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE CLASS, 2020 VS 2025 ('000 UNITS)
                    TABLE 59 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE CLASS, 2017-2025 ('000 UNITS)
     12.2 ECONOMY
             12.2.1 INEXPENSIVE HUD SOLUTIONS TO DRIVE ECONOMY CAR SEGMENT
                    TABLE 60 ECONOMY: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
     12.3 MID-SEGMENT
             12.3.1 INCREASING ADOPTION OF SMART DISPLAYS IN MID-SEGMENT VEHICLES
                    TABLE 61 MID-SEGMENT: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
     12.4 LUXURY
             12.4.1 RISING DEMAND FOR CONNECTIVITY SERVICES TO FUEL LUXURY CAR SEGMENT
                    TABLE 62 LUXURY: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
 
13 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE (Page No. - 121)
     13.1 INTRODUCTION
             13.1.1 RESEARCH METHODOLOGY
             13.1.2 ASSUMPTIONS
                    TABLE 63 ASSUMPTIONS: BY VEHICLE TYPE
             13.1.3 KEY PRIMARY INSIGHTS
                    FIGURE 48 KEY PRIMARY INSIGHTS
             13.1.4 OPERATIONAL DATA
                    TABLE 64 GLOBAL PASSENGER CAR PRODUCTION, 2018 VS 2019
                    FIGURE 49 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (USD MILLION)
                    TABLE 65 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                    TABLE 66 AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
     13.2 PASSENGER CAR (PC
             13.2.1 RISING DEMAND FOR COCKPIT ELECTRONICS LIKELY TO INCREASE DEMAND FOR AUTOMOTIVE SMART DISPLAYS
                    TABLE 67 PASSENGER CAR: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                    TABLE 68 PASSENGER CAR: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
     13.3 LIGHT COMMERCIAL VEHICLE (LCV
             13.3.1 NORTH AMERICA ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2020
                    TABLE 69 LCV: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                    TABLE 70 LCV: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
     13.4 HEAVY COMMERCIAL VEHICLE (HCV
             13.4.1 ADOPTION OF DRIVING ASSISTANCE FEATURES IN HCV
                    TABLE 71 HCV: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
                    TABLE 72 HCV: AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
 
14 AUTOMOTIVE SMART DISPLAY MARKET, BY REGION (Page No. - 129)
     14.1 INTRODUCTION
          FIGURE 50 AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2020 VS. 2025 (USD MILLION)
          TABLE 73 AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 ('000 UNITS)
          TABLE 74 AUTOMOTIVE SMART DISPLAY MARKET, BY REGION, 2017-2025 (USD MILLION)
     14.2 ASIA PACIFIC
          FIGURE 51 ASIA PACIFIC: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2020 VS. 2025 (USD MILLION)
          TABLE 75 ASIA PACIFIC: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 ('000 UNITS)
          TABLE 76 ASIA PACIFIC: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
             14.2.1 IMPACT OF COVID-19 ON AUTOMOTIVE SMART DISPLAY MARKET IN ASIA PACIFIC 134
             14.2.2 CHINA
                       14.2.2.1 China vehicle production data
                                TABLE 77 CHINA: VEHICLE PRODUCTION DATA (UNITS
                       14.2.2.2 China: Decline in vehicle production due to COVID-19
                                TABLE 78 CHINA: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.2.2.3 China: Decline in vehicle sales due to COVID-19
                                TABLE 79 CHINA: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.2.2.4 High automotive production driving automotive smart display market in China
                                TABLE 80 CHINA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 81 CHINA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.2.3 INDIA
                       14.2.3.1 India vehicle production data
                                TABLE 82 INDIA: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.2.3.2 India: Decline in vehicle production due to COVID-19
                                TABLE 83 INDIA: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.2.3.3 India: Decline in vehicle sales due to COVID-19
                                TABLE 84 INDIA: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.2.3.4 Rise in foreign investments due to improved FDI policies expected to boost Indian automotive market
                                TABLE 85 INDIA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (UNITS
                                TABLE 86 INDIA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD THOUSAND
             14.2.4 JAPAN
                       14.2.4.1 Japan vehicle production data
                                TABLE 87 JAPAN: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.2.4.2 Japan: Decline in vehicle production due to COVID-19
                                TABLE 88 JAPAN: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.2.4.3 Japan: Decline in vehicle sales due to COVID-19
                                TABLE 89 JAPAN: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.2.4.4 Presence of leading HUD manufacturers
                                TABLE 90 JAPAN: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 91 JAPAN: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.2.5 SOUTH KOREA
                       14.2.5.1 South Korea vehicle production data
                                TABLE 92 SOUTH KOREA: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.2.5.2 Increasing adoption of HUDs by South Korean OEMs, such as Hyundai and KIA
                                TABLE 93 SOUTH KOREA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 94 SOUTH KOREA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.2.6 THAILAND
                       14.2.6.1 Thailand vehicle production data
                                TABLE 95 THAILAND VEHICLE PRODUCTION, 2017-2019 (UNITS
                       14.2.6.2 Thailand: Decline in vehicle production due to COVID-19
                                TABLE 96 THAILAND: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.2.6.3 Thailand: Decline in vehicle sales due to COVID-19
                                TABLE 97 THAILAND: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.2.6.4 Rising demand for reconfigurable display systems
                                TABLE 98 THAILAND: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 99 THAILAND: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD THOUSAND
             14.2.7 REST OF ASIA PACIFIC
                       14.2.7.1 Smart displays expected to be widely available in luxury segment in Rest of Asia Pacific
                                TABLE 100 REST OF ASIA PACIFIC: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2020-2025 (UNITS
                                TABLE 101 REST OF ASIA PACIFIC: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2020-2025 (USD THOUSAND
     14.3 EUROPE
          FIGURE 52 EUROPE: AUTOMOTIVE SMART DISPLAY MARKET SNAPSHOT
          TABLE 102 EUROPE: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 ('000 UNITS)
          TABLE 103 EUROPE: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
             14.3.1 IMPACT OF COVID-19 ON AUTOMOTIVE SMART DISPLAY MARKET IN EUROPE
             14.3.2 FRANCE
                       14.3.2.1 France vehicle production data
                                TABLE 104 FRANCE: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.3.2.2 France: Decline in vehicle production due to COVID-19
                                TABLE 105 FRANCE: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.3.2.3 France: Decline in vehicle sales due to COVID-19
                                TABLE 106 FRANCE: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.3.2.4 Strong presence of luxury car manufacturers
                                TABLE 107 FRANCE: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 108 FRANCE: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.3 GERMANY
                       14.3.3.1 Germany vehicle production data
                                TABLE 109 GERMANY: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.3.3.2 Germany: Decline in vehicle production due to COVID-19
                                TABLE 110 GERMANY: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.3.3.3 Germany: Decline in vehicle sales due to COVID-19
                                TABLE 111 GERMANY: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.3.3.4 Germany is home to leading car and HUD manufacturers
                                TABLE 112 GERMANY: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 113 GERMANY: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.4 RUSSIA
                       14.3.4.1 Russia vehicle production data
                                TABLE 114 RUSSIA: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.3.4.2 Russia: Decline in vehicle production due to COVID-19
                                TABLE 115 RUSSIA: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.3.4.3 Luxury car segment holds largest automotive smart display market share
                                TABLE 116 RUSSIA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 117 RUSSIA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.5 SPAIN
                       14.3.5.1 Spain vehicle production data
                                TABLE 118 SPAIN: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.3.5.2 Spain: Decline in vehicle production due to COVID-19
                                TABLE 119 SPAIN: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.3.5.3 Spain: Decline in vehicle sales due to COVID-19
                                TABLE 120 SPAIN: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.3.5.4 Increasing adoption of semi-autonomous vehicles
                                TABLE 121 SPAIN: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 122 SPAIN: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.6 UK
                       14.3.6.1 UK vehicle production data
                                TABLE 123 UK: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.3.6.2 UK: Decline in vehicle production due to COVID-19
                                TABLE 124 UK: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.3.6.3 UK: Decline in vehicle sales due to COVID-19
                                TABLE 125 UK: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.3.6.4 High demand for luxury and high-end cars
                                TABLE 126 UK: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 127 UK: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.7 ITALY
                       14.3.7.1 Italy vehicle production data
                                TABLE 128 ITALY PRODUCTION DATA (UNITS
                       14.3.7.2 Government policies to support higher vehicle production
                                TABLE 129 ITALY: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 130 ITALY: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.8 TURKEY
                       14.3.8.1 Turkey vehicle production data
                                TABLE 131 TURKEY: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.3.8.2 Turkey: Decline in vehicle production due to COVID-19
                                TABLE 132 TURKEY: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.3.8.3 Turkey: Decline in vehicle sales due to COVID-19
                                TABLE 133 TURKEY: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.3.8.4 Efficient automotive ecosystem
                                TABLE 134 TURKEY: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 135 TURKEY: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.3.9 REST OF EUROPE
                       14.3.9.1 High demand for advanced automotive features
                                TABLE 136 REST OF EUROPE: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 137 REST OF EUROPE: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
     14.4 NORTH AMERICA
          FIGURE 53 NORTH AMERICA: AUTOMOTIVE SMART DISPLAY MARKET SNAPSHOT
          TABLE 138 NORTH AMERICA: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 ('000 UNITS)
          TABLE 139 NORTH AMERICA: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
             14.4.1 IMPACT OF COVID-19 ON THE AUTOMOTIVE SMART DISPLAY MARKET IN NORTH AMERICA
             14.4.2 CANADA
                       14.4.2.1 Canada vehicle production data
                                TABLE 140 CANADA: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.4.2.2 Canada: Decline in vehicle production due to COVID-19
                                TABLE 141 CANADA: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.4.2.3 Canada: Decline in vehicle sales due to COVID-19
                                TABLE 142 CANADA: Q1 VEHICLE SALES DATA, 2019 & 2020
                       14.4.2.4 Passenger car projected to lead automotive smart display market
                                TABLE 143 CANADA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 144 CANADA: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.4.3 MEXICO
                       14.4.3.1 Mexico vehicle production data
                                TABLE 145 MEXICO: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.4.3.2 Mexico: Decline in vehicle production due to COVID-19
                                TABLE 146 MEXICO: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.4.3.3 Mexico: Decline in vehicle sales due to COVID-19
                                TABLE 147 MEXICO: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.4.3.4 Lower production costs compared to other North American countries
                                TABLE 148 MEXICO: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 149 MEXICO: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
             14.4.4 US
                       14.4.4.1 US vehicle production data
                                TABLE 150 US: VEHICLE PRODUCTION DATA, 2017-2019 (UNITS
                       14.4.4.2 US: Decline in vehicle production due to COVID-19
                                TABLE 151 US: Q1 VEHICLE PRODUCTION DATA, 2019 & 2020 (UNITS
                       14.4.4.3 US: Decline in vehicle sales due to COVID-19
             TABLE 152 US: Q1 VEHICLE SALES DATA, 2019 & 2020 (UNITS
                       14.4.4.4 High demand for premium features in vehicles
                                TABLE 153 US: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 154 US: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION)
     14.5 REST OF THE WORLD (ROW
          TABLE 155 REST OF THE WORLD: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 ('000 UNITS)
          TABLE 156 REST OF THE WORLD: AUTOMOTIVE SMART DISPLAY MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
             14.5.1 BRAZIL
                       14.5.1.1 Decrease in smart display prices
                                TABLE 157 BRAZIL: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 ('000 UNITS)
                                TABLE 158 BRAZIL: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD THOUSAND
             14.5.2 IRAN
                       14.5.2.1 Less production of luxury cars restraining market growth
                                TABLE 159 IRAN: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (UNITS
                                TABLE 160 IRAN: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD THOUSAND
             14.5.3 OTHERS IN ROW
                       14.5.3.1 Smart displays expected to be available mainly in luxury segment
                                TABLE 161 OTHERS IN ROW: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (UNITS
                                TABLE 162 OTHERS IN ROW: AUTOMOTIVE SMART DISPLAY MARKET, BY VEHICLE TYPE, 2017-2025 (USD THOUSAND

15 COMPETITIVE LANDSCAPE (Page No. - 173)
     15.1 MARKET EVALUATION FRAMEWORK
          FIGURE 54 MARKET EVALUATION FRAMEWORK
     15.2 OVERVIEW
     15.3 MARKET RANKING ANALYSIS
          FIGURE 55 MARKET RANKING ANALYSIS
     15.4 MARKET EVALUATION FRAMEWORK: REVENUE ANALYSIS OF TOP 5 PLAYERS
          FIGURE 56 TOP 5 PLAYERS DOMINATED AUTOMOTIVE SMART DISPLAY MARKET IN LAST 3 YEARS
     15.5 MARKET SHARE ANALYSIS, 2019
          FIGURE 57 AUTOMOTIVE SMART DISPLAY MARKET SHARE ANALYSIS, 2019
     15.6 COVID-19 IMPACT ON AUTOMOTIVE SMART DISPLAY PROVIDERS
     15.7 COMPETITIVE LEADERSHIP MAPPING
             15.7.1 STAR
             15.7.2 EMERGING LEADERS
             15.7.3 PERVASIVE
             15.7.4 EMERGING COMPANIES
                    FIGURE 58 AUTOMOTIVE SMART DISPLAY MARKET: COMPETITIVE LEADERSHIP MAPPING FOR AUTOMOTIVE SMART DISPLAY PROVIDERS, 2019
     15.8 STRENGTH OF PRODUCT PORTFOLIO: AUTOMOTIVE SMART DISPLAY PROVIDERS
          FIGURE 59 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN AUTOMOTIVE SMART DISPLAY MARKET
     15.9 BUSINESS STRATEGY EXCELLENCE: AUTOMOTIVE SMART DISPLAY PROVIDERS
          FIGURE 60 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN AUTOMOTIVE SMART DISPLAY MARKET
          FIGURE 61 AUTOMOTIVE SMART DISPLAY MARKET: COMPETITIVE LEADERSHIP MAPPING FOR STARTUPS, 2020
     15.1 STRENGTH OF PRODUCT PORTFOLIO: AUTOMOTIVE SMART DISPLAY STARTUPS
     15.11 BUSINESS STRATEGY EXCELLENCE: AUTOMOTIVE SMART DISPLAY STARTUPS
     15.12 WINNERS VS. TAIL-ENDERS
          FIGURE 62 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET, 2016-2020
     15.13 COMPETITIVE SCENARIO
             15.13.1 NEW PRODUCT DEVELOPMENTS
                     TABLE 163 NEW PRODUCT DEVELOPMENTS, 2016-2020
             15.13.2 EXPANSIONS
                     TABLE 164 EXPANSIONS, 2016-2019
             15.13.3 PARTNERSHIPS/COLLABORATIONS/JOINT VENTURES/ AGREEMENTS/MERGERS & ACQUISITIONS
                     TABLE 165 PARTNERSHIPS/COLLABORATIONS/JOINT VENTURES/AGREEMENTS/MERGERS & ACQUISITIONS, 2016-2020

16 COMPANY PROFILES (Page No. - 195)
(Business overview, Products & Services offered, Recent developments, SWOT analysis & MnM View
     16.1 ROBERT BOSCH GMBH
          FIGURE 63 ROBERT BOSCH GMBH: COMPANY SNAPSHOT
          TABLE 166 ROBERT BOSCH: PRODUCTS& SERVICES OFFERED
          FIGURE 64 ROBERT BOSCH GMBH: SWOT ANALYSIS
     16.2 PANASONIC CORPORATION
          FIGURE 65 PANASONIC CORPORATION: COMPANY SNAPSHOT
          TABLE 167 PANASONIC CORPORATION: PRODUCTS & SERVICES OFFERED
          FIGURE 66 PANASONIC CORPORATION: SWOT ANALYSIS
     16.3 CONTINENTAL AG
          FIGURE 67 CONTINENTAL AG: COMPANY SNAPSHOT
          TABLE 168 CONTINENTAL AG: PRODUCTS & SERVICES OFFERED
          FIGURE 68 CONTINENTAL AG: SWOT ANALYSIS
     16.4 DENSO CORPORATION
          FIGURE 69 DENSO CORPORATION: COMPANY SNAPSHOT
          TABLE 169 DENSO CORPORATION: PRODUCTS& SERVICES OFFERED
          FIGURE 70 DENSO CORPORATION: SWOT ANALYSIS
     16.5 ALPS ALPINE CO., LTD.
          FIGURE 71 ALPS ALPINE CO., LTD.: COMPANY SNAPSHOT
          TABLE 170 ALPS ALPINE CO., LTD.: PRODUCTS & SERVICES OFFERED
          FIGURE 72 ALPS ALPINE CO., LTD.: SWOT ANALYSIS
     16.6 VISTEON CORPORATION
          FIGURE 73 VISTEON CORPORATION: COMPANY SNAPSHOT
          TABLE 171 VISTEON CORPORATION: PRODUCTS & SERVICES OFFERED
     16.7 LG DISPLAY CO., LTD.
          FIGURE 74 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT
          TABLE 172 LG DISPLAY CO., LTD.: PRODUCTS & SERVICES OFFERED
     16.8 YAZAKI CORPORATION
          FIGURE 75 YAZAKI CORPORATION: COMPANY SNAPSHOT
          TABLE 173 YAZAKI CORPORATION: PRODUCTS & SERVICES OFFERED
     16.9 PIONEER CORPORATION
          FIGURE 76 PIONEER CORPORATION: COMPANY SNAPSHOT
          TABLE 174 PIONEER CORPORATION: PRODUCTS & SERVICES OFFERED
     16.1 HYUNDAI MOBIS
          FIGURE 77 HYUNDAI MOBIS: COMPANY SNAPSHOT
          TABLE 175 HYUNDAI MOBIS: PRODUCTS & SERVICES OFFERED
     16.11 SAMSUNG ELECTRONICS CO., LTD.
          FIGURE 78 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
          TABLE 176 SAMSUNG ELECTRONICS CO., LTD.: PRODUCTS & SERVICES OFFERED
     16.12 NIPPON SEIKI CO., LTD.
          FIGURE 79 NIPPON SEIKI CO., LTD.: COMPANY SNAPSHOT
          TABLE 177 NIPPON SEIKI CO., LTD.: PRODUCTS & SERVICES OFFERED
*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
     16.13 OTHER KEY REGIONAL PLAYERS
             16.13.1 ASIA PACIFIC
                        16.13.1.1 Kyocera Corporation
                        16.13.1.2 AU Optronics Corp.
                        16.13.1.3 Clarion
                        16.13.1.4 Desay SV Automotive
                        16.13.1.5 Japan Display Inc.
                        16.13.1.6 Spark Minda
             16.13.2 NORTH AMERICA
                        16.13.2.1 Gentex Corporation
                        16.13.2.2 Garmin Ltd.
                        16.13.2.3 Stoneridge Inc.
             16.13.3 EUROPE
                        16.13.3.1 Valeo
                        16.13.3.2 IAC Group
                        16.13.3.3 Magneti Marelli

17 APPENDIX (Page No. - 234)
     17.1 CURRENCY & PRICING
          TABLE 178 CURRENCY EXCHANGE RATES (W.R.T. USD)
     17.2 PACKAGE SIZE
     17.3 DISCUSSION GUIDE
     17.4 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
     17.5 AVAILABLE CUSTOMIZATIONS
     17.6 RELATED REPORTS
     17.7 AUTHOR DETAILS

The research study involved extensive use of secondary sources, such as company annual reports/presentations, industry association publications, automotive magazine articles, directories, technical handbooks, World Economic Outlook, trade websites, technical articles, and databases, to identify and collect information on the automotive smart display market. The primary sources—experts from related industries, automobile OEMs, and suppliers—have been interviewed to obtain and verify critical information, as well as to assess the growth prospects and market estimations.

Secondary Research

The secondary sources referred to for this research study include automotive industry organizations such as the Organisation Internationale des Constructeurs d'Automobiles (OICA); corporate filings (annual reports, investor presentations, and financial statements); and trade, business, and automotive associations. Secondary data has been collected and analyzed to arrive at the overall market size, which has been further validated through primary research.

Primary Research

Extensive primary research was conducted after acquiring an understanding of the global automotive smart display market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand side (OEMs/vehicle manufacturers) and supply side (display manufacturers, module manufacturers, software providers, and system integrators) across four major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Approximately 27% of the experts involved in primary interviews were from the demand side, and 73% were from the supply side of the industry. Primary data was collected through questionnaires, emails, and telephonic interviews. Several primary interviews were conducted from various departments within organizations, such as sales, operations, administration, and so on, to provide a holistic viewpoint in the report.

After interacting with industry participants, some brief sessions were conducted with highly experienced independent consultants to reinforce the findings from the primaries. This, along with the in-house subject matter experts’ opinions, has led to the findings delineated in the remainder of this report.

Breakdown of Primaries

Automotive Smart Display Market Size

To know about the assumptions considered for the study, download the pdf brochure

Note: Tiers of companies are based on the value chain of the automotive smart display market; revenues of companies were not considered. Tier 1 companies are smart display application manufacturers, and Tier 2 are component manufacturers and system integrators.

*Other designations include sales, marketing, and product managers

Market Size Estimation

The bottom-up and top-down approaches were used to estimate and validate the size of the global automotive smart display market. In these approaches, the vehicle production statistics for each vehicle type (passenger vehicles, light commercial vehicles, and heavy commercial vehicles) at a country level were considered.

Automotive smart display market: Bottom-Up Approach

Automotive smart display market: Bottom-Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Automotive smart display market: Top-Down Approach 

Automotive smart display market: Top-Down Approach

Data Triangulation

All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All parameters affecting the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data was consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report. The following figure is an illustrative representation of the overall market size estimation process employed for this study.

Report Objectives

  • To define, describe, and project (2020–2025) the automotive smart display market, by volume (thousand units) and value (USD million)
  • To define, describe, and forecast the market based on application, display size, display technology, autonomous driving, electric vehicle, vehicle class, vehicle type, and region
  • To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
  • To analyze and forecast the market size, by volume, based on display technology (LCD, TFT-LCD, OLED, and others)
  • To analyze and forecast market size, by volume and value, based on display size (<5”, 5”-10”, and >10”)
  • To analyze and forecast the market size, by volume and value, based on application (digital instrument cluster, center stack, HUD, and rear seat entertainment)
  • To analyze and forecast the market size, by value, based on autonomous driving (semi-autonomous and autonomous)
  • To analyze and forecast the market size, by volume and value, based on vehicle type (passenger car, light commercial vehicle (LCV), and heavy commercial vehicle (HCV))
  • To analyze and forecast the market size of passenger cars by volume and value, based on vehicle class (economy, mid-segment, and luxury)
  • To analyze and forecast the market size, by volume and value, based on electric vehicle (BEV, FCEV, HEV, and PHEV)
  • To forecast the market size, by volume and value, with respect to four regions, namely, North America, Europe, Asia Pacific, and the Rest of the World (RoW)
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
  • To analyze the impact of COVID-19 on the market and its stakeholders
  • To track and analyze competitive developments, such as joint ventures, mergers & acquisitions, new product developments, and expansions, in the automotive smart display market 

AVAILABLE CUSTOMIZATIONS

With the given market data, MarketsandMarkets offers customizations in accordance to the company’s specific needs.

  • Automotive smart display market, by the electric vehicle at the country level
  • Automotive smart display market, by vehicle type at country level (for countries not covered in the report)
  • Company Information
  • Profiling of Additional Market Players (Up to 3)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Automotive Smart Display Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Automotive Smart Display Market

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Report Code
AT 5427
Published ON
Sep, 2020
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