Feminine Hygiene Products Market

Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) - Global Forecast to 2028

Report Code: CH 7786 Nov, 2023, by marketsandmarkets.com

Updated on : March 20, 2024

Feminine Hygiene Products Market

Feminine hygiene products market was valued at USD 24.6 billion in 2023 and is projected to reach USD 32.2 billion by 2028, growing at 5.5% cagr from 2023 to 2028. The feminine hygiene market has observed stable growth throughout the study period and is expected to continue with the same trend during the forecast period. Feminine hygiene products help manage menstrual flow, providing security and comfort during periods. They prevent leaks and allow women to go about their daily activities. Additionally, they contribute to improved hygiene by minimizing the risk of infections or discomfort, particularly during menstruation, thus promoting women’s physical and emotional well-being.

Attractive Opportunities in the Feminine Hygiene Products Market

Feminine Hygiene Market

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Feminine Hygiene Market

Feminine Hygiene Products Market Dynamics

Driver: Increasing female population & urbanization

The growth of the female population, coupled with rapid urbanization, significantly impacts the feminine hygiene products market. As more women move to urban areas and attain higher education levels, their awareness and purchasing power increase, leading to greater demand for feminine hygiene products. According to data published by the UN (World Population Prospects), the population of females in the world is estimated at around 3.9 billion, representing 49.58% of the world population. The Majority of countries and regions worldwide have more females than males.

Restraint: Social stigma associated with menstruation and feminine hygiene products

In the ever-evolving feminine hygiene products market landscape, one persistent challenge stands out - the social stigma associated with menstruation and feminine hygiene products. This profoundly entrenched stigma has far-reaching consequences, restraining the market’s growth and hampering the well-being of women worldwide.

Social stigma may deter open discussions about menstruation and intimate hygiene, making it challenging for individuals to seek and access appropriate products and information. It can create a culture of shame and silence, preventing the normalization of these essential aspects of women.

Opportunity: Develop eco-friendly feminine hygiene products

There is a global shift towards sustainability and environmental responsibility. Consumers are increasingly concerned about the ecological impact of disposable menstrual products, which generate a substantial amount of waste. Eco-friendly alternatives, such as reusable menstrual cups, cloth pads, and biodegradable tampons, address these concerns by reducing waste and carbon footprint, making them attractive options.

Challenge: Heightened awareness of environmental impact has led to concerns about disposable feminine hygiene products contributing to waste and pollution

One of the significant challenges associated with feminine hygiene products is pollution, particularly in the context of disposable products. Menstrual pads and tampons, often made with synthetic materials, contribute to pollution in several ways. When disposed of improperly, these products can end up in landfills and oceans, leading to long-lasting environmental consequences. The plastics and chemicals used in these products can take hundreds of years to decompose, and the presence of such non-biodegradable waste has adverse effects on ecosystems, marine life, and public health. As such, managing and reducing the environmental impact of feminine hygiene products poses a critical challenge that necessitates innovative, eco-friendly solutions to mitigate pollution and promote sustainability within the industry. Such factors can limit its market growth.

Feminine Hygiene Products Market Ecosystem

Feminine Hygiene Market Ecosystem

Based on the type, the sanitary napkins segment is projected to grow significantly during the forecast period. 

Based on type, the sanitary pads/napkins segment accounts for the highest share. Efforts to raise awareness about menstrual health and hygiene have increased. Education campaigns and initiatives have successfully reduced the stigma around menstruation and promoted the use of sanitary pads. As more women and girls access information about menstrual hygiene, the demand for hygienic pads has increased. Such factors are expected to enhance the market for the segment during the forecast period.

Based on nature, the disposable segment accounts for the largest share of the overall market.

Based on material, the ceramics segment accounts for the highest share. Growing awareness about menstrual hygiene and hygiene standards, urbanization, and women’s participation in the workforce have boosted the demand for convenient and disposable menstrual products. Manufacturers’ ongoing innovations, including improved product designs, materials, and features, have further contributed to the market’s growth, offering consumers more comfortable and efficient options. As disposable feminine hygiene products become more accessible and cater to diverse needs, the market is expected to maintain its growth trajectory, fulfilling an essential role in women’s well-being and convenience.

Asia Pacific is expected to account for the largest share of the global market during the forecast period.

Based on the region, Asia Pacific accounts for the largest share. The Asia-Pacific feminine hygiene market is characterized by its diversity, with variations in consumer preferences, cultural attitudes, and income levels. Manufacturers have responded by tailoring products to suit these diverse needs, leading to a wide range of options on the market. As the region’s economies continue to grow and access to these products expands, the feminine hygiene market in the Asia-Pacific is expected to maintain its upward trajectory, offering both convenience and improved menstrual health for women across the region.

Feminine Hygiene Market by Region

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Key Market Players

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), and others are among the key players leading the market through their innovative offerings, enhanced production capacities, and efficient distribution channels.

Read More: Feminine Hygiene Products Companies

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Scope of the Report

:

Report Metric

Details

Market Size Available for Years

2021 to 2028

Base Year Considered

2022

Forecast Period

2023–2028

Forecast Units

Value (USD Million/Billion), Volume(Number of Units/Product)

Segments Covered

Type, Nature, and Region

Geographies Covered

 North America, Europe, Asia Pacific, South America, and Middle East & Africa

Companies Covered

The major market players include Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), and among others.

This research report categorizes the feminine hygiene market based on type, nature, and region.

Based on the type, the feminine hygiene products market has been segmented as follows:
  • Sanitary Napkins
  • Tampons
  • Panty Liners
  • Menstrual Cups
Based on its nature, the feminine hygiene products market has been segmented as follows:
  • Reusable
  • Disposable
Based on the region, the feminine hygiene products market has been segmented as follows:
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Norway
    • Poland
  • Asia Pacific
    • China
    • Japan
    • India
    • Malaysia
    • Thailand
  • South America
    • Argentina
    • Brazil
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE

Recent Developments

  • In February 2019, P&G acquired This is L., a period care startup that manufactures organic pads and tampons.
  • In February 2022, Kimberly-Clark Corporation successfully finalized its acquisition of a controlling interest in Thinx, Inc., a pioneering company in the reusable period and incontinence underwear sector.
  • In September 2020, Johnson & Johnson Consumer Health planned to invest USD 800 million by 2030 to enhance its products’ sustainability, aiming to contribute to a healthier planet. For example, the O.B. brand carton is FSC-certified and contains 90% recycled material. Its Wuppertal, Germany manufacturing plant has been using renewable sources of electricity.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 35)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 INCLUSIONS & EXCLUSIONS 
          TABLE 1 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE: INCLUSIONS & EXCLUSIONS
          TABLE 2 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE: INCLUSIONS & EXCLUSIONS
          TABLE 3 FEMININE HYGIENE PRODUCTS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS
    1.4 MARKET SCOPE 
           1.4.1 MARKETS COVERED
                    FIGURE 1 FEMININE HYGIENE PRODUCTS MARKET SEGMENTATION
           1.4.2 YEARS CONSIDERED
    1.5 CURRENCY CONSIDERED 
    1.6 UNITS CONSIDERED 
    1.7 LIMITATIONS 
    1.8 STAKEHOLDERS 
    1.9 SUMMARY OF CHANGES 
           1.9.1 RECESSION IMPACT
 
2 RESEARCH METHODOLOGY (Page No. - 40)
    2.1 RESEARCH DATA 
          FIGURE 2 FEMININE HYGIENE PRODUCTS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key industry insights
                    2.1.2.3 Breakdown of primary interviews
    2.2 MARKET SIZE ESTIMATION 
          FIGURE 3 MARKET SIZE ESTIMATION (DEMAND SIDE): FEMININE HYGIENE PRODUCTS MARKET
          FIGURE 4 MARKET SIZE ESTIMATION (SUPPLY SIDE): FEMININE HYGIENE  PRODUCTS MARKET
    2.3 MARKET ENGINEERING PROCESS 
           2.3.1 BOTTOM-UP APPROACH
                    FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
           2.3.2 TOP-DOWN APPROACH
                    FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
    2.4 DATA TRIANGULATION 
    2.5 ASSUMPTIONS 
    2.6 LIMITATIONS 
 
3 EXECUTIVE SUMMARY (Page No. - 49)
    TABLE 4 FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT, 2022 & 2028
    FIGURE 7 SANITARY PADS SEGMENT ACCOUNTED FOR LARGEST SHARE OF FEMININE HYGIENE PRODUCTS MARKET IN 2022
    FIGURE 8 DISPOSABLE SEGMENT ACCOUNTED FOR LARGER SHARE  OF FEMININE HYGIENE PRODUCTS MARKET IN 2022
    FIGURE 9 ASIA PACIFIC TO LEAD FEMININE HYGIENE PRODUCTS MARKET DURING FORECAST PERIOD
 
4 PREMIUM INSIGHTS (Page No. - 53)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 
          FIGURE 10 RISING AWARENESS ABOUT MENSTRUAL HYGIENE DRIVING FEMININE HYGIENE PRODUCTS MARKET
    4.2 FEMININE HYGIENE PRODUCTS MARKET, BY REGION 
          FIGURE 11 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
    4.3 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE 
          FIGURE 12 SANITARY PADS SEGMENT PROJECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    4.4 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE 
          FIGURE 13 DISPOSABLE SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD
 
5 MARKET OVERVIEW (Page No. - 55)
    5.1 MARKET DYNAMICS 
          FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN FEMININE HYGIENE PRODUCTS MARKET
           5.1.1 DRIVERS
                    5.1.1.1 Increasing female population & rapid urbanization
                                FIGURE 15 GLOBAL FEMALE POPULATION, 2017–2028
                                FIGURE 16 GLOBAL NUMBER OF PEOPLE LIVING IN URBAN AND RURAL AREAS, 2017–2021
                    5.1.1.2 Increasing awareness and disposable income
                    5.1.1.3 Advances in medical research and technology
           5.1.2 RESTRAINTS
                    5.1.2.1 Social stigma associated with menstruation and feminine hygiene products
                    5.1.2.2 Health concerns and allergies associated with certain chemicals
           5.1.3 OPPORTUNITIES
                    5.1.3.1 Developing eco-friendly feminine hygiene products
                    5.1.3.2 Innovative marketing and branding of feminine hygiene products
                    5.1.3.3 Government initiative to make feminine hygiene products more accessible and affordable
           5.1.4 CHALLENGES
                    5.1.4.1 Heightened concern over waste and pollution from disposable products
                    5.1.4.2 Supply chain, trade, and economic disruptions
                    5.1.4.3 Intense market competition
    5.2 SUPPLY CHAIN ANALYSIS 
          FIGURE 17 SUPPLY CHAIN ANALYSIS OF FEMININE HYGIENE PRODUCTS MARKET
    5.3 ECOSYSTEM MAPPING 
          FIGURE 18 ECOSYSTEM MAPPING OF FEMININE HYGIENE PRODUCTS MARKET
          TABLE 5 FEMININE HYGIENE PRODUCTS MARKET: ROLE IN ECOSYSTEM
    5.4 PORTER'S FIVE FORCES ANALYSIS 
          FIGURE 19 FEMININE HYGIENE PRODUCTS MARKET: PORTER'S FIVE FORCES ANALYSIS
          TABLE 6 IMPACT OF PORTER’S FIVE FORCES ON FEMININE HYGIENE PRODUCTS MARKET
           5.4.1 BARGAINING POWER OF SUPPLIERS
           5.4.2 THREAT OF NEW ENTRANTS
           5.4.3 THREAT OF SUBSTITUTES
           5.4.4 BARGAINING POWER OF BUYERS
           5.4.5 INTENSITY OF COMPETITIVE RIVALRY
    5.5 TECHNOLOGY ANALYSIS 
           5.5.1 KIMBERLY-CLARK'S KOTEX PANTYLINER WITH PH INDICATOR
           5.5.2 DAME TAMPON APPLICATOR
    5.6 CASE STUDY ANALYSIS 
           5.6.1 MENSTRUAL PRODUCT ACCESSIBILITY AND DESTIGMATIZING MENSTRUAL HEALTH
           5.6.2 PADCARE LAB’S INNOVATIVE MENSTRUAL WASTE MANAGEMENT APPROACH IN INDIA
    5.7 TRADE ANALYSIS 
           5.7.1 EXPORT SCENARIO:
                    TABLE 7 EXPORT DATA ON HS CODE 961900: SANITARY TOWELS (PADS) AND TAMPONS, NAPKINS AND NAPKIN LINERS, AND SIMILAR ARTICLES, OF ANY MATERIAL
           5.7.2 IMPORT SCENARIO
                    TABLE 8 IMPORT DATA ON HS CODE 961900: SANITARY TOWELS (PADS) AND TAMPONS, NAPKINS AND NAPKIN LINERS, AND SIMILAR ARTICLES, OF ANY MATERIAL
    5.8 PATENT ANALYSIS 
           5.8.1 METHODOLOGY
                    FIGURE 20 LIST OF MAJOR PATENTS FOR FEMININE HYGIENE PRODUCTS
           5.8.2 JURISDICTION ANALYSIS
                    FIGURE 21 US ACCOUNTED FOR HIGHEST NUMBER OF PATENTS
           5.8.3 MAJOR PATENTSRELATED TO FEMININE HYGIENE PRODUCTS
                    TABLE 9 PATENTS BY PROCTER & GAMBLE
                    TABLE 10 PATENTS BY KIMBERLY-CLARK CORPORATION
                    TABLE 11 PATENTS BY DRYLOCK TECHNOLOGIES
    5.9 TARIFF AND REGULATORY LANDSCAPE 
           5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                    TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                    TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                    TABLE 15 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
           5.9.2 REGULATIONS AND STANDARDS
                    TABLE 16 REGULATIONS AND STANDARDS FOR FEMININE HYGIENE PRODUCTS
    5.10 KEY CONFERENCES AND EVENTS 
           TABLE 17 FEMININE HYGIENE PRODUCTS MARKET: KEY CONFERENCES AND EVENTS (2023–2024)
    5.11 PRICING ANALYSIS 
           TABLE 18 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD)
           FIGURE 22 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD)
           TABLE 19 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY COMPANY (USD)
           FIGURE 23 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY COMPANY (USD)
 
6 FEMININE HYGIENE PRODUCTS MARKET,  BY DISTRIBUTION CHANNEL (Page No. - 84)
    6.1 INTRODUCTION 
    6.2 SUPERMARKET & HYPERMARKET 
    6.3 E-COMMERCE 
    6.4 DEPARTMENT STORE 
    6.5 CONVENIENCE STORE 
    6.6 RETAIL PHARMACIES 
 
7 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE (Page No. - 87)
    7.1 INTRODUCTION 
          FIGURE 24 DISPOSABLE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
          TABLE 20 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2018–2022 (USD MILLION)
          TABLE 21 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2023–2028 (USD MILLION)
    7.2 DISPOSABLE 
    7.3 REUSABLE 
 
8 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE (Page No. - 91)
    8.1 INTRODUCTION 
          FIGURE 25 SANITARY PADS TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
          TABLE 22 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
          TABLE 23 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
          TABLE 24 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
          TABLE 25 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
    8.2 SANITARY PADS 
          TABLE 26 SANITARY PADS MARKET, BY REGION, 2018–2022 (USD MILLION)
          TABLE 27 SANITARY PADS MARKET, BY REGION, 2023–2028 (USD MILLION)
          TABLE 28 SANITARY PADS MARKET, BY REGION, 2018–2022 (MILLION UNITS)
          TABLE 29 SANITARY PADS MARKET, BY REGION, 2023–2028 (MILLION UNITS)
    8.3 TAMPONS 
          TABLE 30 TAMPONS MARKET, BY REGION, 2018–2022 (USD MILLION)
          TABLE 31 TAMPONS MARKET, BY REGION, 2023–2028 (USD MILLION)
          TABLE 32 TAMPONS MARKET, BY REGION, 2018–2022 (MILLION UNITS)
          TABLE 33 TAMPONS MARKET, BY REGION, 2023–2028 (MILLION UNITS)
    8.4 PANTY LINERS 
          TABLE 34 PANTY LINERS MARKET, BY REGION, 2018–2022 (USD MILLION)
          TABLE 35 PANTY LINERS MARKET, BY REGION, 2023–2028 (USD MILLION)
          TABLE 36 PANTY LINERS MARKET, BY REGION, 2018–2022 (MILLION UNITS)
          TABLE 37 PANTY LINERS MARKET, BY REGION, 2023–2028 (MILLION UNITS)
    8.5 MENSTRUAL CUPS 
          TABLE 38 MENSTRUAL CUPS MARKET, BY REGION, 2018–2022 (USD MILLION)
          TABLE 39 MENSTRUAL CUPS MARKET, BY REGION, 2023–2028 (USD MILLION)
          TABLE 40 MENSTRUAL CUPS MARKET, BY REGION, 2018–2022 (MILLION UNITS)
          TABLE 41 MENSTRUAL CUPS MARKET, BY REGION, 2023–2028 (MILLION UNITS)
 
9 FEMININE HYGIENE PRODUCTS MARKET, BY REGION (Page No. - 102)
    9.1 INTRODUCTION 
          FIGURE 26 FEMININE HYGIENE PRODUCTS MARKET, BY KEY COUNTRIES, 2023–2028
          TABLE 42 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2018–2022 (USD MILLION)
          TABLE 43 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2023–2028 (USD MILLION)
          TABLE 44 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2018–2022 (MILLION UNITS)
          TABLE 45 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2023–2028 (MILLION UNITS)
    9.2 ASIA PACIFIC 
          FIGURE 27 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT
           9.2.1 RECESSION IMPACT
                    TABLE 46 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)
                    TABLE 47 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
                    TABLE 48 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)
                    TABLE 49 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)
                    TABLE 50 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                    TABLE 51 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                    TABLE 52 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                    TABLE 53 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.2.2 CHINA
                    9.2.2.1 Rise in disposable income to drive market
                                TABLE 54 CHINA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 55 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 56 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 57 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 58 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.2.3 INDIA
                    9.2.3.1 Awareness campaigns, government support, and changing consumer preferences to drive market
                                TABLE 59 INDIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 60 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 61 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 62 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 63 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.2.4 JAPAN
                    9.2.4.1 Increased female population and literacy to drive market
                                TABLE 64 JAPAN: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 65 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 66 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 67 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 68 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.2.5 INDONESIA
                    9.2.5.1 Technological advancements, regulatory measures, and cultural sensitivity to drive market
                                TABLE 69 INDONESIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 70 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                                TABLE 71 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                                TABLE 72 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 73 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.2.6 MALAYSIA
                    9.2.6.1 Government initiatives toward period poverty to drive market
                                TABLE 74 MALAYSIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 75 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 76 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 77 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 78 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.2.7 THAILAND
                    9.2.7.1 Growing interest in eco-friendly and reusable products to drive market
                                TABLE 79 THAILAND: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 80 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 81 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 82 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 83 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
    9.3 NORTH AMERICA 
          FIGURE 28 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT
           9.3.1 RECESSION IMPACT
                    TABLE 84 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)
                    TABLE 85 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
                    TABLE 86 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)
                    TABLE 87 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)
                    TABLE 88 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                    TABLE 89 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                    TABLE 90 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                    TABLE 91 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.3.2 US
                    9.3.2.1 US to be largest market in North America
                                TABLE 92 US: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 93 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 94 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 95 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 96 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.3.3 CANADA
                    9.3.3.1 Government initiatives toward menstrual hygiene to drive market
                                TABLE 97 CANADA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 98 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 99 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 100 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 101 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.3.4 MEXICO
                    9.3.4.1 Increasing female population to drive market
                                TABLE 102 MEXICO: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 103 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 104 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 105 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 106 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
    9.4 EUROPE 
          FIGURE 29 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT
           9.4.1 RECESSION IMPACT
                    TABLE 107 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)
                    TABLE 108 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
                    TABLE 109 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)
                    TABLE 110 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)
                    TABLE 111 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                    TABLE 112 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                    TABLE 113 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                    TABLE 114 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.4.2 GERMANY
                    9.4.2.1 Availability of low-cost products to drive market
                                TABLE 115 GERMANY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 116 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 117 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 118 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 119 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.4.3 FRANCE
                    9.4.3.1 Various initiatives toward menstrual hygiene management to drive market
                                TABLE 120 FRANCE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 121 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 122 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 123 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 124 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.4.4 ITALY
                    9.4.4.1 Government initiatives toward menstrual hygiene management to drive market
                                TABLE 125 ITALY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 126 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 127 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 128 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 129 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.4.5 UK
                    9.4.5.1 UK to be fastest-growing market in Europe
                                TABLE 130 UK: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 131 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 132 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 133 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 134 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.4.6 POLAND
                    9.4.6.1 Increased female population and literacy to drive market
                                TABLE 135 POLAND: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 136 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 137 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 138 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 139 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.4.7 NORWAY
                    9.4.7.1 Increasing female population and living standard to drive market
                                TABLE 140 NORWAY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 141 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 142 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 143 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 144 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
    9.5 SOUTH AMERICA 
           9.5.1 RECESSION IMPACT
                    TABLE 145 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)
                    TABLE 146 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
                    TABLE 147 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)
                    TABLE 148 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)
                    TABLE 149 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                    TABLE 150 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                    TABLE 151 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                    TABLE 152 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.5.2 BRAZIL
                    9.5.2.1 Growing female population to drive demand
                                TABLE 153 BRAZIL: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 154 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 155 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 156 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 157 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
           9.5.3 ARGENTINA
                    9.5.3.1 Increasing awareness about menstrual hygiene to drive market
                                TABLE 158 ARGENTINA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 159 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                                TABLE 160 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                                TABLE 161 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 162 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.5.4 CHILE
                    9.5.4.1 Increased female population to drive market
                                TABLE 163 CHILE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 164 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 165 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 166 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 167 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
    9.6 MIDDLE EAST & AFRICA 
           9.6.1 RECESSION IMPACT
                    TABLE 168 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)
                    TABLE 169 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
                    TABLE 170 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)
                    TABLE 171 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)
                    TABLE 172 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                    TABLE 173 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                    TABLE 174 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                    TABLE 175 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.6.2 SOUTH AFRICA
                    9.6.2.1 Government initiatives toward menstrual hygiene management to drive market
                                TABLE 176 SOUTH AFRICA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 177 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                                TABLE 178 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                                TABLE 179 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 180 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.6.3 SAUDI ARABIA
                    9.6.3.1 Growing expectations for quality and innovation in feminine hygiene products to drive market
                                TABLE 181 SAUDI ARABIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 182 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)
                                TABLE 183 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)
                                TABLE 184 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)
                                TABLE 185 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)
           9.6.4 UAE
                    9.6.4.1 Rising living standards and higher per capita income to drive market
                                TABLE 186 UAE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET
                                TABLE 187 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)
                                TABLE 188 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)
                                TABLE 189 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)
                                TABLE 190 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)
 
10 COMPETITIVE LANDSCAPE (Page No. - 162)
     10.1 OVERVIEW 
     10.2 KEY PLAYER STRATEGIES 
             TABLE 191 OVERVIEW OF STRATEGIES ADOPTED BY FEMININE HYGIENE PRODUCT MANUFACTURERS
     10.3 REVENUE ANALYSIS 
             10.3.1 REVENUE ANALYSIS OF TOP PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET
                        FIGURE 30 REVENUE OF TOP FIVE PLAYERS, 2018–2022
                        TABLE 192 REVENUE OF TOP FIVE PLAYERS, 2018–2022 (USD MILLION)
     10.4 RANKING OF KEY PLAYERS 
             FIGURE 31 RANKING OF TOP 5 PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET
             10.4.1 PROCTOR & GAMBLE
             10.4.2 KIMBERLY-CLARK CORPORATION
             10.4.3 JOHNSON & JOHNSON
             10.4.4 ESSITY AKTIEBOLAG (PUBL)
             10.4.5 UNICHARM CORPORATION
     10.5 MARKET SHARE ANALYSIS 
             FIGURE 32 FEMININE HYGIENE PRODUCTS MARKET SHARE, BY COMPANY (2022)
             TABLE 193 FEMININE HYGIENE PRODUCTS MARKET: DEGREE OF COMPETITION
     10.6 COMPANY EVALUATION MATRIX, 2022 
             10.6.1 STARS
             10.6.2 EMERGING LEADERS
             10.6.3 PERVASIVE PLAYERS
             10.6.4 PARTICIPANTS
                        FIGURE 33 FEMININE HYGIENE PRODUCTS MARKET: COMPANY EVALUATION MATRIX
             10.6.5 COMPANY FOOTPRINT
                        FIGURE 34 FEMININE HYGIENE PRODUCTS MARKET: COMPANY OVERALL FOOTPRINT
                        TABLE 194 COMPANY PRODUCTS OFFERING FOOTPRINT, 2022
                        TABLE 195 COMPANY REGION FOOTPRINT, 2022
     10.7 STARTUPS/SMES EVALUATION MATRIX, 2022 
             10.7.1 PROGRESSIVE COMPANIES
             10.7.2 DYNAMIC COMPANIES
             10.7.3 RESPONSIVE COMPANIES
             10.7.4 STARTING BLOCKS
                        FIGURE 35 FEMININE HYGIENE PRODUCTS MARKET: START-UPS/SMES EVALUATION MATRIX
             10.7.5 COMPETITIVE BENCHMARKING
                        TABLE 196 FEMININE HYGIENE PRODUCTS MARKET: DETAILED LIST OF KEY START-UPS/SMES
                        TABLE 197 FEMININE HYGIENE PRODUCTS MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES
     10.8 COMPETITIVE SCENARIO AND TRENDS 
             TABLE 198 FEMININE HYGIENE PRODUCTS MARKET: PRODUCT LAUNCHES, 2018–2022
             TABLE 199 FEMININE HYGIENE PRODUCTS MARKET: DEALS, 2018–2022
             TABLE 200 FEMININE HYGIENE PRODUCTS MARKET: OTHERS 2018–2022
 
11 COMPANY PROFILES (Page No. - 177)
     11.1 KEY PLAYERS 
(Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats)*
             11.1.1 PROCTOR & GAMBLE (P&G)
                        TABLE 201 PROCTOR & GAMBLE: COMPANY OVERVIEW
                        FIGURE 36 PROCTOR & GAMBLE: COMPANY SNAPSHOT
                        TABLE 202 PROCTOR & GAMBLE: PRODUCT OFFERINGS
                        TABLE 203 PROCTOR & GAMBLE: DEALS
             11.1.2 KIMBERLY-CLARK CORPORATION
                        TABLE 204 KIMBERLY CLARK CORPORATION: COMPANY OVERVIEW
                        FIGURE 37 KIMBERLY-CLARK: COMPANY SNAPSHOT
                        TABLE 205 KIMBERLY-CLARK: PRODUCT OFFERINGS
                        TABLE 206 KIMBERLY-CLARK: DEALS
             11.1.3 JOHNSON & JOHNSON
                        TABLE 207 JOHNSON & JOHNSON: COMPANY OVERVIEW
                        FIGURE 38 JOHNSON & JOHNSON: COMPANY SNAPSHOT
                        TABLE 208 JOHNSON & JOHNSON: PRODUCT OFFERINGS
                        TABLE 209 JOHNSON & JOHNSON: OTHER DEVELOPMENTS
             11.1.4 ESSITY AKTIEBOLAG (PUBL)
                        TABLE 210 ESSITY AKTIEBOLAG (PUBL): COMPANY OVERVIEW
                        FIGURE 39 ESSITY AKTIEBOLAG (PUBL): COMPANY SNAPSHOT
                        TABLE 211 ESSITY AKTIEBOLAG (PUBL): PRODUCT OFFERINGS
                        TABLE 212 ESSITY AKTIEBOLAG (PUBL): PRODUCT LAUNCHES
                        TABLE 213 ESSITY AKTIEBOLAG (PUBL): DEALS
                        TABLE 214 ESSITY AKTIEBOLAG (PUBL): OTHER DEVELOPMENTS
             11.1.5 UNICHARM CORPORATION
                        TABLE 215 UNICHARM CORPORATION: COMPANY OVERVIEW
                        FIGURE 40 UNICHARM CORPORATION: COMPANY SNAPSHOT
                        TABLE 216 UNICHARM CORPORATION: PRODUCT OFFERINGS
                        TABLE 217 UNICHARM CORPORATION: PRODUCT LAUNCHES
             11.1.6 KAO CORPORATION
                        TABLE 218 KAO CORPORATION: COMPANY OVERVIEW
                        FIGURE 41 KAO CORPORATION: COMPANY SNAPSHOT
                        TABLE 219 KAO CORPORATION: PRODUCT OFFERINGS
             11.1.7 DAIO PAPER CORPORATION
                        TABLE 220 DAIO PAPER CORPORATION: COMPANY OVERVIEW
                        FIGURE 42 DAIO PAPER CORPORATION: COMPANY SNAPSHOT
                        TABLE 221 DAIO PAPER CORPORATION: PRODUCT OFFERINGS
                        TABLE 222 DAIO PAPER CORPORATION: PRODUCT LAUNCHES
             11.1.8 ONTEX
                        TABLE 223 ONTEX: COMPANY OVERVIEW
                        FIGURE 43 ONTEX: COMPANY SNAPSHOT
                        TABLE 224 ONTEX: PRODUCT OFFERINGS
                        TABLE 225 ONTEX: DEALS
                        TABLE 226 ONTEX: OTHER DEVELOPMENTS
             11.1.9 HENGAN INTERNATIONAL GROUP COMPANY LIMITED
                        TABLE 227 HENGAN: COMPANY OVERVIEW
                        FIGURE 44 HENGAN: COMPANY SNAPSHOT
                        TABLE 228 HENGAN: PRODUCT OFFERINGS
             11.1.10 PREMIER FMCG
                        TABLE 229 PREMIER FMCG: COMPANY OVERVIEW
                        FIGURE 45 PREMIER FMCG: COMPANY SNAPSHOT
                        TABLE 230 PREMIER FMCG: PRODUCT OFFERINGS
     11.2 OTHER PLAYERS 
             11.2.1 DRYLOCK TECHNOLOGIES
                        TABLE 231 DRYLOCK TECHNOLOGIES: COMPANY OVERVIEW
                        TABLE 232 DRYLOCK TECHNOLOGIES: PRODUCT OFFERINGS
             11.2.2 NATRACARE LLC
                        TABLE 233 NATRACARE LLC: COMPANY OVERVIEW
                        TABLE 234 NATRACARE LLC: PRODUCT OFFERINGS
             11.2.3 FIRST QUALITY ENTERPRISES, INC.
                        TABLE 235 FIRST QUALITY ENTERPRISES, INC.: COMPANY OVERVIEW
                        TABLE 236 FIRST QUALITY ENTERPRISES, INC.: PRODUCT OFFERINGS
             11.2.4 BINGBING PAPER LIMITED
                        TABLE 237 BINGBING PAPER LIMITED: COMPANY OVERVIEW
                        TABLE 238 BINGBING PAPER LIMITED: PRODUCT OFFERINGS
             11.2.5 TORUNSKIE ZAKLADY MATERIALÓW OPATRUNKOWYCH (TZMO) SA
                        TABLE 239 TZMO SA: COMPANY OVERVIEW
                        TABLE 240 TZMO SA: PRODUCT OFFERINGS
             11.2.6 REDCLIFFE HYGIENE PRIVATE LIMITED
                        TABLE 241 REDCLIFFE HYGIENE PRIVATE LIMITED: COMPANY OVERVIEW
                        TABLE 242 REDCLIFFE HYGIENE PRIVATE LIMITED: PRODUCT OFFERINGS
             11.2.7 THE KEEPER, INC.
                        TABLE 243 THE KEEPER, INC.: COMPANY OVERVIEW
                        TABLE 244 THE KEEPER, INC.: PRODUCT OFFERINGS
             11.2.8 DIVA INTERNATIONAL, INC.
                        TABLE 245 DIVA INTERNATIONAL, INC.: COMPANY OVERVIEW
                        TABLE 246 DIVA INTERNATIONAL, INC.: PRODUCT OFFERINGS
             11.2.9 TOSAMA
                        TABLE 247 TOSAMA: COMPANY OVERVIEW
                        TABLE 248 TOSAMA: PRODUCT OFFERINGS
             11.2.10 LAMBI
                        TABLE 249 LAMBI: COMPANY OVERVIEW
                        TABLE 250 LAMBI: PRODUCT OFFERINGS
             11.2.11 COTTON HIGH TECH, S.L. (COHITECH)
                        TABLE 251 COHITECH: COMPANY OVERVIEW
                        TABLE 252 COHITECH: PRODUCT OFFERINGS
             11.2.12 EDGEWELL PERSONAL CARE
                        TABLE 253 EDGEWELL PERSONAL CARE: COMPANY OVERVIEW
                        TABLE 254 EDGEWELL PERSONAL CARE: PRODUCT OFFERINGS
             11.2.13 BOSTIK
                        TABLE 255 BOSTIK: COMPANY OVERVIEW
                        TABLE 256 BOSTIK: PRODUCT OFFERINGS
             11.2.14 CORMAN
                        TABLE 257 CORMAN: COMPANY OVERVIEW
                        TABLE 258 CORMAN: PRODUCT OFFERINGS
             11.2.15 SEVENTH GENERATION, INC.
                        TABLE 259 SEVENTH GENERATION, INC.: COMPANY OVERVIEW
                        TABLE 260 SEVENTH GENERATION, INC.: PRODUCT OFFERINGS
 
*Details on Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
 
12 ADJACENT AND RELATED MARKETS (Page No. - 220)
     12.1 INTRODUCTION 
     12.2 LIMITATIONS 
     12.3 FEMININE HYGIENE PRODUCTS INTERCONNECTED MARKETS 
             12.3.1 NON-WOVEN ADHESIVES MARKET
                        12.3.1.1 Market definition
                        12.3.1.2 Market overview
     12.4 AMORPHOUS POLY ALPHA OLEFIN (APAO) 
             12.4.1 APAO NON-WOVEN HYGIENE ADHESIVES OFFER HIGHER COST-EFFECTIVENESS THAN OTHER ADHESIVES
     12.5 STYRENIC BLOCK COPOLYMER (SBC) 
             12.5.1 ABILITY TO FUNCTION AT HIGHER TEMPERATURES INCREASING USE OF SBC NON-WOVEN HYGIENE ADHESIVES
     12.6 ETHYLENE VINYL ACETATE (EVA) 
             12.6.1 INCREASING DEMAND FOR NON-WOVEN FABRICS TO DRIVE  EVA SEGMENT
                        TABLE 261 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2016–2019 (USD MILLION)
                        TABLE 262 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2020–2025 (USD MILLION)
                        TABLE 263 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2016–2019 (KILOTON)
                        TABLE 264 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2020–2025 (KILOTON)
 
13 APPENDIX (Page No. - 224)
     13.1 DISCUSSION GUIDE 
     13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     13.3 CUSTOMIZATION OPTIONS 
     13.4 RELATED REPORTS 
     13.5 AUTHOR DETAILS 

The study involved four major activities in estimating the current feminine hygiene market size—exhaustive secondary research collected information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and measures with industry experts across the value chain of feminine hygiene through primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, market breakdown and data triangulation were used to estimate the size of the segments and sub-segments of the market.

Secondary Research

The research methodology used to estimate and forecast the access control market begins with capturing data on the revenues of key vendors in the market through secondary research. In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, Factiva, World Bank, and Industry Journals, were referred to for identifying and collecting information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, notifications by regulatory bodies, trade directories, and databases. Vendor offerings have also been taken into consideration to determine market segmentation.

Primary Research

The feminine hygiene market comprises several stakeholders in the supply chain, such as manufacturers, equipment manufacturers, traders, associations, and regulatory organizations. The development of various end-use industries characterizes the demand side of this market. Various primary sources from the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents:

Feminine Hygiene Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the total size of the feminine hygiene market. These methods were also used extensively to determine the market size of various segments. The research methodology used to estimate the market size included the following:

  • The key players were identified through extensive primary and secondary research.
  • The value chain and market size of the feminine hygiene market, in terms of value and volume, were determined through primary and secondary research.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
  • All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
  • The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from key leaders, such as CEOs, directors, and marketing executives.

Global Feminine Hygiene Market Size: Bottom-Up Approach

Feminine Hygiene Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Global Feminine Hygiene Market Size: Top-Down Approach

Feminine Hygiene Market Size, and Share

Data Triangulation

The market was split into several segments and sub-segments after arriving at the overall market size using the market size estimation processes as explained above. Data triangulation and market breakdown procedures were employed to complete the overall market engineering process and determine each market segment’s and subsegment’s exact statistics. The market size was calculated globally by summing up the country-level and regional-level data.

Market Definition

The global feminine hygiene market refers to the industry that produces and sells a wide range of products designed specifically for the personal care and hygiene needs of individuals who identify as women. These products are primarily used during menstruation, vaginal care, and general intimate hygiene. Common items in this market include sanitary pads, tampons, menstrual cups, panty liners, feminine wipes, and intimate wash products. The market is driven by changing societal norms, increased awareness of women’s health and hygiene, and product design and materials innovations.

Key Stakeholder

  • Feminine hygiene product manufacturers
  • Distributors and Suppliers of feminine hygiene goods.
  • Distributors and suppliers of raw materials suppliers.
  • Associations and Industrial Bodies such as FDA (US Food and Drug Administration), FTC (Federal Trade Commission), CDC (Centers for Disease Control and Prevention), COFEPRIS (Federal Commission for the Protection against Sanitary Risks), CONEVAL (National Council for the Evaluation of Social Development Policy), CHP Canada (Consumer Health Products Canada), Guelph-Wellington Women in Crisis, and Others
  • NGOs, Governments, Investment Banks, Venture Capitalists, and Private Equity Firms

Report Objectives:

  • To define, describe, and forecast the size of the global feminine hygiene market in terms of value and volume
  • To provide detailed information regarding the key factors, such as drivers, restraints, opportunities, and industry-specific challenges, influencing the growth of the feminine hygiene market
  • To analyze and forecast the size of various segments (type & nature) of the feminine hygiene market based on five major regions—North America, Europe, Asia Pacific, South America, Middle East & Africa—along with key countries in each of these regions
  • To analyze recent developments and competitive strategies, such as expansions, new product developments, partnerships, and acquisitions, product launches to draw the competitive landscape of the market
  • To strategically profile the key players in the market and comprehensively analyze their core competencies

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to client-specific needs.

The following customization options are available for the report:

  • Additional country-level analysis of the feminine hygiene market
  • Profiling of additional market players (up to 5)

Product Analysis

  • Product matrix, which gives a detailed comparison of the product portfolio of each company.
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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Report Code
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