Geomarketing Market

Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

Report Code: TC 7005 Apr, 2019, by marketsandmarkets.com

[168 Pages Report] The Geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a CAGR of 26.4% during the forecast period. The factors contributing to the high growth rate are increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive and differentiated information about potential markets and customers, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing.

Geomarketing Market

The deployment and integration service segment to hold the largest market size

Among services, the deployment and integration segment is expected to hold the largest market size and is projected to grow at the highest CAGR during the forecast period. Deployment and integration services help in reducing the time required for deploying and integrating geomarketing solutions. These services ensure safety and security of integration of mobile devices with the geofenced ecosystem. Service providers safeguard and confirm the integration and installation of the geomarketing solutions for quality assurance.

In vertical,retail and eCommerce segment to hold the largest Geomarketing market size

Retail business can use location-based promotional activities in multiple ways, such as sending proximity messages and using a geomarketing solution to the mobile devices of potential customers who pass by the store. Moreover, on the arrival of customers near stores, storekeepers can be notified so that goods ordered online by customers can be kept ready for pickup. Such kind of promotional activities help in reaching consumers at the right place and at the right time. Geomarketing campaigns help enhance the customer experience. Location analytics helps marketers find the most profitable customers and identify more such customers.

Geomarketing Market

North America to hold the largest market size

North America to hold the largest market size in the Geomarketing market in the education sector. The US and Canada are the major contributors to the growth of the overall North American region. The growth in North America is mainly due to continuous technological advancements in the geomarketing field, increased industry standards regarding geomarketing, and enhanced financial support from governments. The region has many startups operating in the market. The 2 major contributors to the overall geomarketing market in the region are the US and Canada. Moreover, the companies in this region are focusing more on analytics strategies because nowadays customers are accessing multiple touch points.

Key Geomarketing Market Players

The major factors that are expected to hinder the market growth are the lack of standardized and uniform technologies and a shortage of resources and infrastructure in industries. Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India) are the key players in the geomarketing market. They offer various geomarketing solutions to cater to the demands and needs of the market. The major growth strategies adopted by these players are partnerships, collaborations and agreements, and new product launches or product enhancements.

Recent developments

  1. In September 2018, Adobe announced innovations powered by Adobe Sensei. The company offers AI and machine learning technology in Adobe Target and Adobe Experience Manager through Adobe Marketing Cloud to enhance the personalization of customer experience.
  2. In July 2018, ESRI announced the release of an indoor mapping product, ArcGIS Indoors, enabling interactive indoor mapping of corporate facilities, retail and commercial locations, airports, hospitals, and many others.
  3. In January 2017, Ericsson and Cisco extended their strategic partnership to include new Wi-Fi solutions named as Evolved Wi-Fi Networks (EWN). EWN combined Ericsson's 3GPP access, core networks, and applications with Cisco's Wi-Fi portfolio to provide reliable Wi-Fi.
  4. In August 2016, Qualcomm collaborated with Baidu for the implementation of the Qualcomm iZat integrated hardware location platform, which would be available in the latest generation of Qualcomm Snapdragon chipsets across all industry verticals.

Key questions addressed by the report

  • What are the opportunities in the Geomarketing market?
  • What is the competitive landscape in the market?
  • What are the regulations that will impact the market?
  • How has the location-based marketing evolved from the tradition marketing practices?
  • What are the dynamics of the Geomarketing market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst



Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Segmentation
    1.4 Years Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 23)
    2.1 Research Data
           2.1.1 Breakup of Primary Profiles
           2.1.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Competitive Leadership Mapping Research Methodology
    2.6 Assumptions for the Study
    2.7 Limitations of the Study

3 Executive Summary (Page No. - 32)

4 Premium Insights (Page No. - 39)
    4.1 Attractive Market Opportunities in the Geomarketing Market
    4.2 Geomarketing Market, By Component, 2018–2023
    4.3 Market By Service, 2018–2023
    4.4 Market By Location, 2018–2023
    4.5 Market By Deployment Mode, 2018–2023
    4.6 Market By Vertical, 2018–2023
    4.7 Market Market Growth Across Countries, 2018
    4.8 Market Investment Scenario

5 Market Overview and Industry Trends (Page No. - 43)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Demand for Location-Based Intelligence
                    5.2.1.2 Growing Use of Location Analytics and Big Data
                    5.2.1.3 Wide Acceptance of Location-Based Applications Among Consumers
                    5.2.1.4 Growing Investment in Digital Marketing Compared to Conventional Marketing
           5.2.2 Restraints
                    5.2.2.1 Legal Concerns and Privacy Threats
           5.2.3 Opportunities
                    5.2.3.1 Advancement in Connected Devices
                    5.2.3.2 Opportunity in Developing Countries
                    5.2.3.3 High Demand for Mobile Computing and Trending Social Media
           5.2.4 Challenges
                    5.2.4.1 Lack of Awareness, Expertise, and Other Operational Challenges
                    5.2.4.2 Lack of Uniform Regulatory Standards
    5.3 Geomarketing Notification Types
           5.3.1 Static Geo-Notifications
           5.3.2 Dynamic Geo-Notifications
           5.3.3 Peer-To-Peer Geonotifications
    5.4 Case Studies
           5.4.1 Xtremepush Platform—Multi-Channel Marketing Platform Helped TBC Bank Geofence Target Areas and Deliver Location Triggered Personalized Messaging to App Users
           5.4.2 A European Airline Improved Its Customer Experience Via Plot Projects Solution
           5.4.3 A Leading Dutch Do-It-Yourself Retailer Drives In-Store Sales With Mobilebridge’s Mobile Engagement and Analytics Solution
           5.4.4 Ge Healthcare Partnered With Galigeo to Access Big Data Using Location Intelligence Tool
           5.4.5 Vodafone Partnered With Clevertap for Improving Onboarding Campaign CTRs

6 Geomarketing Market By Technology (Page No. - 54)
    6.1 Introduction
    6.2 Bluetooth
           6.2.1 Bluetooth-Enabled Devices Help Marketers Locate Potential Consumers for A Better User Experience and Relevant Information
    6.3 Global Positioning System
           6.3.1 GPS Captures Location Data Using the User’s Location to Measure and Optimize Marketing Campaigns
    6.4 Radio-Frequency Identification
           6.4.1 Tracking In-Store Product Movement and Inventory Using RFID Tags to Drive the Adoption of These Tags
    6.5 Wi-Fi
           6.5.1 Increase in Wi-Fi Hotspots to Drive the Adoption of Wi-Fi Across Retailers
    6.6 Near-Field Communication
           6.6.1 Delivering Personalized Messages and Notifications at A Short Range to Increase the Use of NFC in Marketing Activities
    6.7 Ibeacon
           6.7.1 Increasing Number of IOS Devices to Present Massive Opportunities to Target Premium Customers for Marketers

7 Geomarketing Market By Component (Page No. - 57)
    7.1 Introduction
    7.2 Software
           7.2.1 Content Management
                    7.2.1.1 Digital Media Companies to Dynamically Deliver Content Based on Consumers’ Real-Time Location, Search Patterns, and Social Media
           7.2.2 Location and Predictive Analytics
                    7.2.2.1 Historic Movements and Purchasing History to Deliver Personalized Experiences and Content
           7.2.3 Geofencing
                    7.2.3.1 Deployment of Location-Based Messaging and Geo-Targeted Coupons to Provide Mobile Alerts and Digital Signage Within Specified Areas
           7.2.4 Reporting and Data Visualization
                    7.2.4.1 Advancements in Geospatial Analytics Integrated With AI and Big Data Analytics to Derive Useful Insights for Consumer Satisfaction
    7.3 Services
           7.3.1 Advisory and Consulting
                    7.3.1.1 Higher ROI and Reduced Risks and Complexities During Deploying Geomarketing Solutions to Drive the Demand for Consulting Services
           7.3.2 Deployment and Integration
                    7.3.2.1 Integration and Deployment Services to Implement Best-In-Class Solutions
           7.3.3 Support and Maintenance
                    7.3.3.1 Technical Experts to Assist Marketers in Maintaining and Updating Software for Reducing Complexities

8 Geomarketing Market By Location (Page No. - 65)
    8.1 Introduction
    8.2 Indoor
           8.2.1 Digitalize Traditional Advertising Media to Go Beyond Awareness and Extend Consumer Engagement in Indoor Locations
    8.3 Outdoor
           8.3.1 Outdoor Media to Reach Consumers “On-The-Go” in Outdoor Locations

9 Geomarketing Market By Deployment Mode (Page No. - 70)
    9.1 Introduction
    9.2 Cloud-Based
           9.2.1 Cloud-Based Geomarketing Solutions Enable Marketers to Access Customer Data With Just One Click From Anywhere for Better Customer Engagement
    9.3 On-Premises
           9.3.1 On-Premises Geomarketing Solutions to Gain Popularity Among Marketers That Require Better Control Over Data

10 Geomarketing Market By Vertical (Page No. - 74)
     10.1 Introduction
     10.2 Retail and Ecommerce
             10.2.1 Geomarketing Campaigns Help Enterprises Reach Their Consumers at the Right Place and Right Time
     10.3 Healthcare and Life Sciences
             10.3.1 Location Data for Population Health Management to Target Areas for Marketing, Sales, and Public Awareness Campaigns
     10.4 Travel and Hospitality
             10.4.1 Geomarketing to Increase Customer Engagement and Enhance Personalized Experiences
     10.5 Banking, Financial Services, and Insurance
             10.5.1 Shift of Insurers’ Focus From Product-Based to Customer-Centric Strategies to Drive the Adoption of Geomarketing Solutions
     10.6 Media and Entertainment
             10.6.1 Geomarketing Helps Media Companies Understand Audiences, Refine Marketing Activities, and Improve Customer Engagement
     10.7 Telecommunications and IT
             10.7.1 Telecom Operators Use Location Data to Enhance Location Intelligence and Determine Areas for Capital Investments
     10.8 Others

11 Geomarketing Market By Region (Page No. - 84)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
                        11.2.1.1 Rise in Deployment of Geomarketing Services in Various Verticals
             11.2.2 Canada
                        11.2.2.1 Investment in Infrastructure Development to Provide Opportunities for Geomarketing Vendors
     11.3 Europe
             11.3.1 United Kingdom
                        11.3.1.1 Implementation of Advanced Geomarketing Technologies to Increase Business Efficiency
             11.3.2 Germany
                        11.3.2.1 Government Initiatives to Aid the Growth of Geomarketing Services
             11.3.3 France
                        11.3.3.1 Continuous Growth in R&D Spending to Develop Modern Geomarketing Solutions
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 Australia and New Zealand
                        11.4.1.1 Government to Use Location-Based Services to Warn Citizens of Probable Disasters
             11.4.2 China
                        11.4.2.1 Robust Retail Infrastructure and Strong Telecom Operators to Drive the Growth of the Geomarketing Market
             11.4.3 Japan
                        11.4.3.1 Growing Use of GPS-Enabled Solutions to Drive the Growth of Geomarketing
             11.4.4 Singapore
                        11.4.4.1 Rising Adoption of Smartphones and Increasing Beacon Infrastructure to Increase the Growth of Geomarketing
             11.4.5 Rest of APAC
     11.5 Middle East and Africa
             11.5.1 Israel
                        11.5.1.1 Technological Innovations in Israel to Fuel the Adoption of Geomarketing
             11.5.2 Qatar
                        11.5.2.1 Technological Sector in Qatar to Attract Heavy Investments in the Country
             11.5.3 United Arab Emirates
                        11.5.3.1 Government Initiatives to Offer Enhanced Geomarketing Services
             11.5.4 South Africa
                        11.5.4.1 Large Number of Smartphone Users to Increase the Demand for Geomarketing
             11.5.5 Rest of Middle East and Africa
     11.6 Latin America
             11.6.1 Brazil
                        11.6.1.1 Fast Internet Penetration and Growth of Mobile-Based Applications to Enable Wide Adoption of Geomarketing Services
             11.6.2 Mexico
                        11.6.2.1 Rapid Infrastructural Developments to Offer Opportunities for Geomarketing Service Providers
             11.6.3 Rest of Latin America

12 Competitive Landscape (Page No. - 109)
     12.1 Competitive Leadership Mapping
             12.1.1 Visionary Leaders
             12.1.2 Innovators
             12.1.3 Dynamic Differentiators
             12.1.4 Emerging Companies
     12.2 Strength of Product Portfolio (31 Players)
     12.3 Business Strategy Excellence (31 Players)
     12.4 Ranking of Key Players for the Geomarketing Market, 2018

13 Company Profiles (Page No. - 114)
     13.1 Introduction
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.2 Google
     13.3 Microsoft
     13.4 IBM
     13.5 Cisco
     13.6 Oracle
     13.7 Adobe
     13.8 Salesforce
     13.9 ESRI
     13.10 Software AG
     13.11 Ericsson
     13.12 Qualcomm
     13.13 Xtremepush
     13.14 Plot Projects
     13.15 Rover
     13.16 Mobilebridge
     13.17 Hyper
     13.18 Reveal Mobile
     13.19 Galigeo
     13.20 Navigine
     13.21 Clevertap
     13.22 Urban Airship
     13.23 Bluedot Innovation
     13.24 Merkle
     13.25 Foursquare
     13.26 LocationGuru
     13.27 Other Key Players
             13.27.1 Saksoft
             13.27.2 Celect
             13.27.3 Brillio
             13.27.4 Purple Wi-Fi
             13.27.5 Geomoby
             13.27.6 Quuppa

*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 161)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customization
     14.4 Related Reports
     14.5 Author Details


List of Tables (56 Tables)

Table 1 United States Dollar Exchange Rate, 2015–2018
Table 2 Factor Analysis
Table 3 Geomarketing Market Size, By Component, 2016–2023 (USD Million)
Table 4 Software: Market Size By Region, 2016–2023 (USD Million)
Table 5 Services: Market Size By Type, 2016–2023 (USD Million)
Table 6 Services: Market Size By Region, 2016–2023 (USD Million)
Table 7 Advisory and Consulting Market Size, By Region, 2016–2023 (USD Million)
Table 8 Deployment and Integration Market Size, By Region, 2016–2023 (USD Million)
Table 9 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
Table 10 Location: Market Size By Type, 2016–2023 (USD Million)
Table 11 Location: Market Size By Region, 2016–2023 (USD Million)
Table 12 Indoor: Market Size By Region, 2016–2023 (USD Million)
Table 13 Outdoor: Market Size By Region, 2016–2023 (USD Million)
Table 14 Deployment Mode: Market Size By Type, 2016–2023 (USD Million)
Table 15 Deployment Mode: Market Size By Region, 2016–2023 (USD Million)
Table 16 Cloud-Based: Market Size By Region, 2016–2023 (USD Million)
Table 17 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 18 Geomarketing Market Size, By Vertical, 2016–2023 (USD Million)
Table 19 Retail and Ecommerce: Market Size By Region, 2016–2023 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size By Region, 2016–2023 (USD Million)
Table 21 Travel and Hospitality: Market Size By Region, 2016–2023 (USD Million)
Table 22 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 23 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 24 Telecommunications and IT: Market Size By Region, 2016–2023 (USD Million)
Table 25 Others: Market Size By Region, 2016–2023 (USD Million)
Table 26 Geomarketing Market Size, By Region, 2016–2023 (USD Million)
Table 27 North America: Market Size By Component, 2016–2023 (USD Million)
Table 28 North America: Market Size By Service, 2016–2023 (USD Million)
Table 29 North America: Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 30 North America: Market Size By Location, 2016–2023 (USD Million)
Table 31 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 32 North America: Market Size By Country, 2016–2023 (USD Million)
Table 33 Europe: Geomarketing  Market Size, By Component, 2016–2023 (USD Million)
Table 34 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 35 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 36 Europe: Market Size By Location, 2016–2023 (USD Million)
Table 37 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 38 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 39 Asia Pacific: Geomarketing Market Size, By Component, 2016–2023 (USD Million)
Table 40 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 41 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 42 Asia Pacific: Market Size By Location, 2016–2023 (USD Million)
Table 43 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 44 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 45 Middle East and Africa: Geomarketing Market Size, By Component, 2016–2023 (USD Million)
Table 46 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 47 Middle East and Africa: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 48 Middle East and Africa: Market Size By Location, 2016–2023 (USD Million)
Table 49 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 50 Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
Table 51 Latin America: Geomarketing Market Size, By Component, 2016–2023 (USD Million)
Table 52 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 53 Latin America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 54 Latin America: Market Size By Location, 2016–2023 (USD Million)
Table 55 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 56 Latin America: Market Size By Country, 2016–2023 (USD Million)


List of Figures (52 Figures)

Figure 1 Geomarketing Market: Research Design
Figure 2 Research Methodology
Figure 3 Geomarketing Market: Top-Down and Bottom-Up Approaches
Figure 4 Competitive Leadership Mapping Matrix: Criteria Weightage
Figure 5 Market Size, 2016–2023
Figure 6 Market Analysis
Figure 7 Banking, Financial Services, and Insurance Vertical to Record the Highest Growth Rate in the Geomarketing Market
Figure 8 Fastest-Growing Segments in the Geomarketing Market, 2018–2023
Figure 9 Geomarketing Market: Regional Analysis, 2018–2023
Figure 10 Emergence of Social Media Marketing to Offer Attractive Market Opportunities
Figure 11 Software Segment to Hold A Higher Market Share in 2018
Figure 12 Deployment and Integration Segment to Hold the Highest Market Share During the Forecast Period
Figure 13 Outdoor Segment to Hold A Higher Market Share During the Forecast Period
Figure 14 Cloud Segment to Hold A Higher Market Share During the Forecast Period
Figure 15 Retail and Ecommerce Vertical to Hold the Highest Market Share in 2018
Figure 16 Singapore to Hold the Highest CAGR During the Forecast Period
Figure 17 Asia Pacific to Emerge as the Best Market for Investments During the Forecast Period
Figure 18 Drivers, Restraints, Opportunities, and Challenges: Geomarketing Market
Figure 19 Location-Based Marketing Types
Figure 20 Digital Marketing Spending, 2015–2018
Figure 21 Online Search Share on Mobile Devices, By Industry
Figure 22 Geomarketing Enabling Technologies
Figure 23 Software Segment to Hold A Larger Market Size During the Forecast Period
Figure 24 Deployment and Integration Segment to Hold the Largest Market Size During the Forecast Period
Figure 25 Outdoor Segment to Hold A Larger Market Size During the Forecast Period
Figure 26 Cloud-Based Segment to Hold A Larger Market Size During the Forecast Period
Figure 27 Retail and Ecommerce Segment to Hold the Largest Market Size During the Forecast Period
Figure 28 North America to Hold the Largest Market Size During the Forecast Period
Figure 29 Asia Pacific: A Hotspot for the Geomarketing Market During the Forecast Period
Figure 30 North America: Market Snapshot
Figure 31 North America: Country-Wise Analysis
Figure 32 Europe: Country-Wise Analysis
Figure 33 Asia Pacific: Market Snapshot
Figure 34 Asia Pacific: Country-Wise Analysis
Figure 35 Geomarketing Market (Global) Competitive Leadership Mapping, 2018
Figure 36 Ranking of Key Players, 2018
Figure 37 Geographical Segmentation of the Top Players in the Geomarketing Market
Figure 38 Google: Company Snapshot
Figure 39 SWOT Analysis: Google
Figure 40 Microsoft: Company Snapshot
Figure 41 SWOT Analysis: Microsoft
Figure 42 IBM: Company Snapshot
Figure 43 SWOT Analysis: IBM
Figure 44 Cisco: Company Snapshot
Figure 45 SWOT Analysis: Cisco
Figure 46 Oracle: Company Snapshot
Figure 47 SWOT Analysis: Oracle
Figure 48 Adobe: Company Snapshot
Figure 49 Salesforce: Company Snapshot
Figure 50 Software AG: Company Snapshot
Figure 51 Ericsson: Company Snapshot
Figure 52 Qualcomm: Company Snapshot

The study involved 4 major activities in estimating the current market size of the geomarketing market. Exhaustive secondary research was done to collect information about the market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the overall market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the geomarketing market.

Secondary Research

In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet have been referred to identify and collect information for this study. These secondary sources include annual reports, press releases and investor presentations of companies, whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

The Geomarketing market comprises several stakeholders, such as service providers, solution vendors, manufacturers, trade associations, government authorities, Environmental Working Group (EWG), raw material and component suppliers, Value-Added Resellers (VARs) and distributors, and non-governmental organizations (environmental and public health). The demand side of the Geomarketing market consists of corporates and educational institutions. The supply side includes Geomarketing providers offering Geomarketing solutions and services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. The breakup of the primary respondents is as follows:

Geomarketing Market

To know about the assumptions considered for the study, download the pdf brochure

Geomarketing Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the global geomarketing market and various other dependent submarkets in the overall market. While using the top-down approach, an exhaustive list of all the vendors who offer solutions and services in the geomarketing market was prepared. The market share of all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its solutions by technology, product type, and application. The aggregate of all companies’ revenue was extrapolated to reach the overall market size. Furthermore, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.

Data Triangulation

After arriving at the overall market size using the market size estimation process as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the Geomarketing market by technology, location, deployment mode, component, vertical, and regions from 2018 to 2023 and analyze various macroeconomic and microeconomic factors that affect the market growth
  • To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the geomarketing market
  • To analyze each submarket concerning individual growth trends, prospects, and contributions to the overall geomarketing market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the geomarketing market
  • To profile key market players, provide comparative analysis by business overviews, regional presence, product offerings, business strategies, and key financials, and illustrate the competitive landscape of the market
  •  To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities in the market

Scope of the Report

Report Metrics

Details

Market size available for years

2016–2023

Base year considered

2017

Forecast period

2018–2023

Forecast units

Value (USD)

Segments covered

Technology, location, components, deployment modes, vertical, and regions

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India)

This research report categorizes the Geomarketing market to forecast revenues and analyze trends in each of the following submarkets:

By Technology, the geomarketing market has been segmented as follows:

  • Bluetooth
  • Global Positioning System
  • Radio-Frequency Identification
  • Wi-Fi
  • Near-Field Communication
  • iBeacon

By Location, the geomarketing market has been segmented as follows:

  • Indoor
  • Outdoor

By Deployment mode, the geomarketing market has been segmented as follows:

  • Cloud-Based
  • On-Premises

By Component, the geomarketing market has been segmented as follows:

  • Software
    • Content Management
    • Location And Predictive Analytics
    • Geofencing
    • Reporting And Data Visualization
  • Services
    • Advisory And Consulting
    • Deployment And Integration
    • Support And Maintenance

By Vertical, the Geomarketing market has been segmented as follows:

  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Travel and Hospitality
  • Banking, Financial Services, and Insurance
  • Media and Entertainment
  • Telecommunications and IT
  • Others (Transportation and Logistics, Government and Public Sector, and Education)

By Regions, the geomarketing market has been segmented as follows:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • Australia and New Zealand
    • China
    • Japan
    • Singapore
    • Rest of APAC
  • Middle East and Africa (MEA)
    • Israel
    • Qatar
    • United Arab Emirates
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product Matrix offers a detailed comparison of the product portfolio of each company
  • MicroQuadrant is also provided in the research study

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
TC 7005
Published ON
Apr, 2019
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