Geomarketing Market

Geomarketing Market by Component (Software and Services), Location (Indoor and Outdoor), Deployment Mode (Cloud and On-premises), Organization Size (Large Enterprises and SMEs),Vertical, and Region - Global Forecast to 2025

Report Code: TC 7005 Aug, 2020, by marketsandmarkets.com

[291 Pages Report] The global geomarketing market size is expected to grow from USD 10.7 billion in 2020 to USD 32.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 25.0% during the forecast period. Key factors driving the growth of the geomarketing market are rising demand for cloud services, the increasing demand for location-based intelligence to enhance the business outcome, and communicate with customers, visitors, and the use of location analytics and big data to generate information about potential markets and customers.

Geomarketing Market

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Impact of COVID on Geomarketing Market

The recent outbreak of COVID-19 has led to the large scale transfer of sales from physical stores to digital stores, leading to large scale data usage by consumers of various sectors. Organizations are keeping up with their technology enhancement and investment in order to engage customer in times of panic buying and stay at home guidelines at global level. Organizations have succeeded in keeping productivity declines at minimal, with businesses providing all the essential infrastructure and technology support to their customers by adopting advertising and marketing strategies through digital media. Such factors have led to organizations adopting more geomarketing solutions leading to growth of the market.

Market Dynamics

Driver: Growing investment in digital marketing compared to conventional marketing

With the rise in digital transformation, organizations have started moving toward digital marketing tools rather than traditional tools, as these offer more affordability and customer engagement. Traditional marketing tools, such as print and television, are costlier and less productive than digital marketing tools. Owing to the targeted research and analytics, organizations are able to determine a profitable approach for business through digital marketing channels.

Restraint: Legal concerns and data privacy threats

The market absorbs consumer data and stores for further analysis and use, its misuse can have serious legal consequences for both organizations and customers. The successful use of data by businesses must include addressing the usage, processing, and retention of location data in their contracts. A robust contract should further confirm that no usage of location data would violate government laws. The rate of increase of cyberattacks can be a cause of concern for consumers and vendors, due to which privacy and the risk of identity theft grow whenever entities begin to collect data profiles, especially if the information is not maintained securely.complexities involved in geomarketing infrastructure

Opportunity: Advancement in connected devices

The rise in the adoption of advanced technologies (IoT, advanced analytics, edge computing, and blockchain) has led to an increase in device connectivity, leading to the expansion of data, such as consumer behavior in retail outlets, real-time marketing analysis, sensor-driven decision analytics, and instantaneous control response in the complex autonomous systems. IoT connects companies and governments with smart prospects, such as smart cities, smart transportation, and smart projects

Challenge: Lack of IT skills and other operational challenges

The awareness of digital solutions among end users is a factor affecting the adoption of geomarketing solutions, and this requires attention and continuous efforts from vendors. Vendors should focus on new technologies, RoI analysis, and the benefits of geomarketing solutions and RTLS systems

Market Dynamics

Geomarketing Market Dynamics

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Cloud deployment mode to grow at a higher CAGR during the forecast period

Cloud deployment mode is used deploying geomarketing applications and software. It is becoming a growing practice for organizations to choose cloud based services for geomarketing and location based analytics. With the flexibility provided by these services, more organizations are choosing geomarketing solutions based on cloud hence, it is expected to grow faster during coming 5 years.

SMEs segment to grow at the highest CAGR during the forecast period

SMEs are expected to adopt geomarketing to enhance agility and boost the development of modern marketing strategies in the SMEs segment. SMEs face a greater resource crunch than large enterprises and require advanced methods to adopt geomarketing which is also expected to drive the growth of the overall geomarketing market.

Geomarketing Market  by Region

Geomarketing Market  by Region

APAC is expected to hold the highest CAGR during the forecast period

The global geomarketing market covers 5 major geographic regions, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. The APAC region shows rapid growth in the geomarketing market, as the APAC region holds more than 50% of the world’s population, and therefore any major technological shifts, are likely to shape the future of the region. Many Asian countries, such as Australia and New Zealand, China, Japan, Singapore and India, are leveraging intensive technologies, to cater to the increasing software service demand and hence, APAC is expected to show promising opportunities to deploy geomarketing solutions.

Key Market Players

The Geomarketing market comprises key solution providers, such IBM (US), Google (US), Microsoft (US), Cisco. (US), Oracle (US), Adobe (US), Salesforce (US), Ericsson (Sweden), ESRI (US), Qualcomm (US), HERE (US), Xtremepush (Dublin), Software AG (Germany), Plot Projects (Netherlands), MobileBridge (Noor Holland), Saksoft (India), HYP3R  (US), Reveal Mobile  (US), Galigeo (France), Navigine (US), CleverTap (US), Airship (US), Bluedot Innovation (US), Rover (US), LocationGuru (India), Foursquare (US), Brillio (US), Purple Wifi (UK), GeoMoby (Australia), Carto (US), and Quuppa (Finland).

The study includes an in-depth competitive analysis of the key players in the geomarketing market with their company profiles, recent developments, and key market strategies.

Scope of Report

Report Metric

Details

Market size available for years

2014-2025

Base year considered

2019

Forecast period

2020-2025

Forecast units

Value (USD Million)

Segments covered

Component, Location, Deployment Mode, Organization Size, Vertical, and Region

Regions covered

North America, Europe, APAC, MEA, and Latin America  

Companies covered

IBM (US), Google (US), Microsoft (US), Cisco. (US), Oracle (US), Adobe (US), Salesforce (US), Ericsson (Sweden), ESRI (US), Qualcomm (US), HERE (US), Xtremepush (Dublin), Software AG (Germany), Plot Projects (Netherlands), MobileBridge (Noor Holland), Saksoft (India), HYP3R  (US), Reveal Mobile  (US), Galigeo (France), Navigine (US), CleverTap (US), Airship (US), Bluedot Innovation (US), Rover (US), LocationGuru (India), Foursquare (US), Brillio (US), Purple Wifi (UK), GeoMoby (Australia), Carto (US), and Quuppa (Finland). 

This research report categorizes the geomarketing market to forecast revenue and analyze trends in each of the following submarkets:

Based on Component

  • Software
  • Services

Based on Cloud Deployment Mode:

  • Advisory and Consulting
  • Deployment and Integration
  • Support and Maintenance

Based on Deployment Mode:

  • Cloud
  • On-Premises

Based on Location:

  • Indoor
  • Outdoor

Based on Organization Size:

  • Large Enterprises
  • SMEs

Based on Vertical:

  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Travel and Hospitality
  • BFSI
  • Media and Entertainment
  • Telecommunications and IT
  • Others (transportation and logistics, government and public sector, and education)

Based on Region:

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Recent Developments:

  • In June 2020, Google acquired Pointy, to help them in digital transformation by uploading user and inventory data on Google Cloud
  • In February 2020, Microsoft extended its partnership with TomTom to utilize its LBS across Microsoft technologies through Microsoft cloud services.
  • In December 2019, Cisco collaborated with Aislelabs to launch three flow applications on Cisco DNA Spaces App Center for location-based data visualization.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 45)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 FACTORS IMPACTING GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
           1.5.2 GEOMARKETING: MARKET SEGMENTATION
           1.5.3 REGIONS COVERED
           1.5.4 YEARS CONSIDERED FOR THE STUDY
    1.6 CURRENCY
        TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
    1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 54)
    2.1 RESEARCH DATA
        FIGURE 6 GEOMARKETING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
        FIGURE 7 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES OF MARKET
        FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS AND SERVICES OF MARKET
        FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 TOP-DOWN  (DEMAND SIDE): SHARE OF GEOMARKETING MARKET
    2.4 MARKET FORECAST
        TABLE 2 FACTOR ANALYSIS
    2.5 COMPANY EVALUATION MATRIX METHODOLOGY
        FIGURE 11 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY
        FIGURE 12 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.7 ASSUMPTIONS FOR THE STUDY
    2.8 SUMMARY OF CHANGES

3 EXECUTIVE SUMMARY (Page No. - 65)
  FIGURE 13 SOFTWARE SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE DURING FORECAST PERIOD
  FIGURE 14 CLOUD SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE DURING FORECAST PERIOD
  FIGURE 15 APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. - 69)
    4.1 ATTRACTIVE OPPORTUNITIES IN GEOMARKETING MARKET
        FIGURE 16 HIGH DEMAND FOR MOBILE COMPUTING AND TRENDING SOCIAL MEDIA OFFER ATTRACTIVE OPPORTUNITY FOR GEOMARKETING
    4.2 MARKET IN ASIA PACIFIC, BY COMPONENT  AND COUNTRY
        FIGURE 17 SERVICES SEGMENT AND CHINA TO ACCOUNT FOR HIGH MARKET SHARES IN ASIA PACIFIC IN 2020
    4.3 MARKET, BY ORGANIZATION SIZE
        FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD HIGHER MARKET SHARE IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 71)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  GEOMARKETING MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Growing investment in digital marketing compared to conventional marketing
                            FIGURE 20 DIGITAL MARKETING SPENDING, 2017–2019
                    5.2.1.2 Increasing demand for location-based intelligence
                    5.2.1.3 Better audience targeting with help of AI, location analytics, and big data
                    5.2.1.4 Impact of COVID-19 on businesses to reduce budgets, creating opportunities for geomarketing vendors
           5.2.2 RESTRAINTS
                    5.2.2.1 Legal concerns and data privacy threats
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Advancement in connected devices
                    5.2.3.2 High demand for mobile computing and trending social media
                            FIGURE 21 ONLINE SEARCH SHARE ON MOBILE DEVICES, BY INDUSTRY
                    5.2.3.3 Post-pandemic demand for modern infrastructure to ensure business continuity
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of IT skills and other operational challenges
                    5.2.4.2 Lack of uniform regulatory standards
    5.3 GEOMARKETING NOTIFICATION TYPES
           5.3.1 STATIC GEO-NOTIFICATIONS
           5.3.2 DYNAMIC GEO-NOTIFICATIONS
           5.3.3 PEER-TO-PEER GEONOTIFICATIONS
    5.4 ECOSYSTEM
        FIGURE 22 GEOMARKETING MARKET ECOSYSTEM
           5.4.1 SOFTWARE VENDORS
           5.4.2 DEVICE MANUFACTURERS
           5.4.3 SYSTEM INTEGRATORS
           5.4.4 INDUSTRIAL PARTNERS
           5.4.5 STRATEGIC CONSULTANTS
           5.4.6 CUMULATIVE GROWTH ANALYSIS
    5.5 AVERAGE SELLING PRICE TREND
    5.6 CASE STUDIES
           5.6.1 LEADING ONLINE EDUCATION COMPANY WITH CARTO’S LOCATION INTELLIGENCE CREATED GEOMARKETING CAMPAIGNS
           5.6.2 XTREMEPUSH PLATFORM—MULTI-CHANNEL MARKETING PLATFORM HELPED TBC BANK GEOFENCE TARGET AREAS AND DELIVER LOCATION TRIGGERED PERSONALIZED MESSAGING TO APP USERS
           5.6.3 SCHOENHERR ATTORNEYS AT LAW
           5.6.4 GE HEALTHCARE PARTNERED WITH GALIGEO TO ACCESS BIG DATA USING LOCATION INTELLIGENCE TOOL
           5.6.5 VODAFONE PARTNERED WITH CLEVERTAP FOR IMPROVING ONBOARDING CAMPAIGN CTRS
    5.7 VALUE CHAIN ANALYSIS
        FIGURE 23 GEOMARKETING COMPONENTS
    5.8 TECHNOLOGY ANALYSIS
           5.8.1 BLUETOOTH LOW ENERGY
           5.8.2 GPS
           5.8.3 RADIO-FREQUENCY IDENTIFICATION
           5.8.4 WI-FI
           5.8.5 NEAR-FIELD COMMUNICATION
           5.8.6 IBEACON

6 GEOMARKETING MARKET, BY COMPONENT (Page No. - 85)
    6.1 INTRODUCTION
           6.1.1 COMPONENT: MARKET DRIVERS
           6.1.2 COMPONENT: IMPACT OF COVID-19 ON MARKET
                 FIGURE 24 SOFTWARE SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD
                 TABLE 3 MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                 TABLE 4 MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
    6.2 SOFTWARE
        TABLE 5 SOFTWARE: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 6 SOFTWARE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    6.3 SERVICES
        TABLE 7 SERVICES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 8 SERVICES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

7 GEOMARKETING MARKET, BY SERVICE (Page No. - 90)
    7.1 INTRODUCTION
           7.1.1 SERVICES: MARKET DRIVERS
           7.1.2 SERVICES: IMPACT OF COVID-19 ON MARKET 
                 FIGURE 25 ADVISORY AND CONSULTING TO DOMINATE MARKET DURING FORECAST PERIOD
                 TABLE 9 MARKET SIZE, BY SERVICE TYPE, 2014–2019 (USD MILLION)
                 TABLE 10 MARKET SIZE, BY SERVICE TYPE, 2019–2025 (USD MILLION)
    7.2 ADVISORY AND CONSULTING
        TABLE 11 ADVISORY AND CONSULTING SERVICES MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 12 ADVISORY AND CONSULTING SERVICES MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    7.3 DEPLOYMENT AND INTEGRATION
        TABLE 13 DEPLOYMENT AND INTEGRATION SERVICES MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 14 DEPLOYMENT AND INTEGRATION SERVICES MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.4 SUPPORT AND MAINTENANCE
        TABLE 15 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 16 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

8 GEOMARKETING MARKET, BY LOCATION TYPE (Page No. - 96)
    8.1 INTRODUCTION
           8.1.1 LOCATION TYPES: MARKET DRIVERS
           8.1.2 LOCATION TYPES: IMPACT OF COVID-19 ON MARKET 
                 FIGURE 26 OUTDOOR SEGMENT TO HOLD HIGHER CAGR DURING FORECAST PERIOD
                 TABLE 17 MARKET SIZE, BY LOCATION TYPE, 2014–2019 (USD MILLION)
                 TABLE 18 MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
    8.2 INDOOR
        TABLE 19 INDOOR: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 20 INDOOR: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    8.3 OUTDOOR
        TABLE 21 OUTDOOR: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 22 OUTDOOR: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

9 GEOMARKETING MARKET, BY DEPLOYMENT MODE (Page No. - 101)
    9.1 INTRODUCTION
           9.1.1 DEPLOYMENT MODE: MARKET DRIVERS
           9.1.2 DEPLOYMENT MODE: IMPACT OF COVID-19 ON MARKET 
                 FIGURE 27 ACADEMIC SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD
                 TABLE 23 MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                 TABLE 24 MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
    9.2 CLOUD
        TABLE 25 CLOUD: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 26 CLOUD: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    9.3 ON-PREMISES
        TABLE 27 ON-PREMISES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 28 ON-PREMISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

10 GEOMARKETING MARKET, BY ORGANIZATION SIZE (Page No. - 106)
     10.1 INTRODUCTION
             10.1.1 ORGANIZATION SIZE: MARKET DRIVERS
             10.1.2 ORGANIZATION SIZE: IMPACT OF COVID-19 ON MARKET 
                    FIGURE 28 LARGE ENTERPRISES TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD
                    TABLE 29 MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 30 MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
     10.2 LARGE ENTERPRISES
          TABLE 31 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 32 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.3 SMALL AND MEDIUM-SIZED ENTERPRISES
          TABLE 33 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)

11 GEOMARKETING MARKET, BY VERTICAL (Page No. - 111)
     11.1 INTRODUCTION
             11.1.1 VERTICAL: MARKET DRIVERS
             11.1.2 VERTICAL: IMPACT OF COVID-19 ON MARKET
                    FIGURE 29 RETAIL AND ECOMMERCE VERTICAL TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
                    TABLE 35 VERTICALS: MARKET SIZE, BY TYPE, 2014–2019 (USD MILLION)
                    TABLE 36 VERTICALS: MARKET SIZE, BY TYPE, 2019–2025 (USD MILLION)
     11.2 RETAIL AND ECOMMERCE
          TABLE 37 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 38 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     11.3 HEALTHCARE AND LIFE SCIENCES
          TABLE 39 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 40 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     11.4 TRAVEL AND HOSPITALITY
          TABLE 41 TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 42 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     11.5 BANKING, FINANCIAL SERVICES AND INSURANCE
          TABLE 43 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
          TABLE 44 BANKING, FINANCIAL SERVICES AND INSURANCE : MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
     11.6 MEDIA AND ENTERTAINMENT
          TABLE 45 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 46 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     11.7 TELECOMMUNICATION AND IT
          TABLE 47 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 48 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     11.8 OTHERS
          TABLE 49 OTHERS: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 50 OTHERS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

12 GEOMARKETING MARKET, BY REGION (Page No. - 122)
     12.1 INTRODUCTION
          FIGURE 30 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING  FORECAST PERIOD
          TABLE 51 MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          FIGURE 31 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
          TABLE 52 MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     12.2 NORTH AMERICA
             12.2.1 NORTH AMERICA: MARKET DRIVERS
             12.2.2 NORTH AMERICA: IMPACT OF COVID-19
             12.2.3 NORTH AMERICA: MARKET REGULATIONS
                    FIGURE 32 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 53 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 54 NORTH AMERICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 55 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 56 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 57 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 58 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 59 NORTH AMERICA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 60 NORTH AMERICA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 61 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 62 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 63 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 64 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 65 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
                    TABLE 66 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.2.4 UNITED STATES
                    TABLE 67 UNITED STATES: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 68 UNITED STATES: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 69 UNITED STATES: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 70 UNITED STATES: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 71 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 72 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 73 UNITED STATES: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 74 UNITED STATES: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 75 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 76 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.2.5 CANADA
                    TABLE 77 CANADA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 78 CANADA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 79 CANADA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 80 CANADA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 81 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 82 CANADA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 83 CANADA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 84 CANADA: MARKET SIZE, BY LOCATION,  2019–2025 (USD MILLION)
                    TABLE 85 CANADA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 86 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
     12.3 EUROPE
             12.3.1 EUROPE: MARKET DRIVERS
             12.3.2 EUROPE: IMPACT OF COVID-19
             12.3.3 EUROPE: GEOMARKETING MARKET REGULATIONS
                    TABLE 87 EUROPE: MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 88 EUROPE: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 89 EUROPE: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 90 EUROPE: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 91 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 92 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 93 EUROPE: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 94 EUROPE: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 95 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 96 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 97 EUROPE: MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 98 EUROPE: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 99 EUROPE: MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
                    TABLE 100 EUROPE: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.3.4 UNITED KINGDOM
                    TABLE 101 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 102 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 103 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 104 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 105 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 106 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 107 UNITED KINGDOM: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 108 UNITED KINGDOM: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 109 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 110 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.3.5 GERMANY
                    TABLE 111 GERMANY: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 112 GERMANY: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 113 GERMANY: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 114 GERMANY: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 115 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 116 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 117 GERMANY: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 118 GERMANY: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 119 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 120 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.3.6 FRANCE
                    TABLE 121 FRANCE: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 122 FRANCE: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 123 FRANCE: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 124 FRANCE: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 125 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 126 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 127 FRANCE: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 128 FRANCE: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 129 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 130 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.3.7 REST OF EUROPE
                    TABLE 131 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 132 REST OF EUROPE: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 133 REST OF EUROPE: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 134 REST OF EUROPE: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 135 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 136 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 137 REST OF EUROPE: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 138 REST OF EUROPE: MARKET SIZE, BY LOCATION,  2019–2025 (USD MILLION)
                    TABLE 139 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 140 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
     12.4 ASIA PACIFIC
             12.4.1 ASIA PACIFIC: MARKET DRIVERS
             12.4.2 ASIA PACIFIC: IMPACT OF COVID-19
             12.4.3 ASIA PACIFIC: GEOMARKETING MARKET REGULATIONS
                    FIGURE 33 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 141 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 142 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 143 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 144 ASIA PACIFIC: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 145 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 146 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 147 ASIA PACIFIC: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 148 ASIA PACIFIC: MARKET SIZE, BY LOCATION,  2019–2025 (USD MILLION)
                    TABLE 149 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 150 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 151 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 152 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 153 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 154 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.4.4 AUSTRALIA AND NEW ZEALAND
                    TABLE 155 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 156 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 157 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 158 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 159 AUSTRALIA AND NEW ZEALAND: MARKET SIZE,  BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 160 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 161 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY LOCATION,  2014–2019 (USD MILLION)
                    TABLE 162 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY LOCATION,  2019–2025 (USD MILLION)
                    TABLE 163 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 164 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.4.5 CHINA
                    TABLE 165 CHINA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 166 CHINA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 167 CHINA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 168 CHINA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 169 CHINA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 170 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 171 CHINA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 172 CHINA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 173 CHINA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 174 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.4.6 JAPAN
                    TABLE 175 JAPAN: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 176 JAPAN: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 177 JAPAN: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 178 JAPAN: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 179 JAPAN: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 180 JAPAN: MARKET SIZE, BY DEPLOYMENT MODE,   2019–2025 (USD MILLION)
                    TABLE 181 JAPAN: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 182 JAPAN: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 183 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 184 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.4.7 SINGAPORE
                    TABLE 185 SINGAPORE: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 186 SINGAPORE: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 187 SINGAPORE: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 188 SINGAPORE: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 189 SINGAPORE: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 190 SINGAPORE: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 191 SINGAPORE: MARKET SIZE, BY LOCATION,  2014–2019 (USD MILLION)
                    TABLE 192 SINGAPORE: MARKET SIZE, BY LOCATION,  2019–2025 (USD MILLION)
                    TABLE 193 SINGAPORE: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 194 SINGAPORE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.4.8 INDIA
                    TABLE 195 INDIA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 196 INDIA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 197 INDIA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 198 INDIA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 199 INDIA: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 200 INDIA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 201 INDIA: MARKET SIZE, BY LOCATION,  2014–2019 (USD MILLION)
                    TABLE 202 INDIA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 203 INDIA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 204 INDIA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.4.9 REST OF ASIA PACIFIC
                    TABLE 205 REST OF ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 206 REST OF ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 207 REST OF ASIA PACIFIC: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 208 REST OF ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 209 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 210 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 211 REST OF ASIA PACIFIC: MARKET SIZE, BY LOCATION,   2014–2019 (USD MILLION)
                    TABLE 212 REST OF ASIA PACIFIC: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 213 REST OF ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 214 REST OF ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
     12.5 MIDDLE EAST AND AFRICA
             12.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
             12.5.2 MIDDLE EAST AND AFRICA: IMPACT OF COVID-19
             12.5.3 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET REGULATIONS
                    TABLE 215 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 216 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 217 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 218 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 219 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 220 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 221 MIDDLE EAST AND AFRICA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 222 MIDDLE EAST AND AFRICA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 223 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 224 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 225 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 226 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL,  2019–2025 (USD MILLION)
                    TABLE 227 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 228 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             12.5.4 ISRAEL
                    TABLE 229 ISRAEL: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 230 ISRAEL: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 231 ISRAEL: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 232 ISRAEL: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 233 ISRAEL: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 234 ISRAEL: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 235 ISRAEL: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 236 ISRAEL: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 237 ISRAEL: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 238 ISRAEL: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.5.5 QATAR
                    TABLE 239 QATAR: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 240 QATAR: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 241 QATAR: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 242 QATAR: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 243 QATAR: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 244 QATAR: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 245 QATAR: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 246 QATAR: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 247 QATAR: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) D
                    TABLE 248 QATAR: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.5.6 UNITED ARAB EMIRATES
                    TABLE 249 UNITED ARAB EMIRATES: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 250 UNITED ARAB EMIRATES: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 251 UNITED ARAB EMIRATES: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 252 UNITED ARAB EMIRATES: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 253 UNITED ARAB EMIRATES: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 254 UNITED ARAB EMIRATES: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 255 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 256 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 257 UNITED ARAB EMIRATES: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 258 UNITED ARAB EMIRATES: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.5.7 SOUTH AFRICA
                    TABLE 259 SOUTH AFRICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 260 SOUTH AFRICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 261 SOUTH AFRICA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 262 SOUTH AFRICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 263 SOUTH AFRICA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 264 SOUTH AFRICA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 265 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 266 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 267 SOUTH AFRICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 268 SOUTH AFRICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.5.8 REST OF MIDDLE EAST AND AFRICA
                    TABLE 269 REST OF MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 270 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 271 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 272 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 273 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 274 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 275 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 276 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 277 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 278 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
     12.6 LATIN AMERICA
             12.6.1 LATIN AMERICA: MARKET DRIVERS
             12.6.2 LATIN AMERICA: IMPACT OF COVID-19
             12.6.3 LATIN AMERICA: GEOMARKETING MARKET REGULATIONS
                    TABLE 279 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 280 LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 281 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 282 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 283 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 284 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 285 LATIN AMERICA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 286 LATIN AMERICA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 287 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 288 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 289 LATIN AMERICA: MARKET SIZE, BY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 290 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 291 LATIN AMERICA MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 292 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             12.6.4 BRAZIL
                    TABLE 293 BRAZIL: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 294 BRAZIL: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 295 BRAZIL: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 296 BRAZIL: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 297 BRAZIL: MARKET SIZE, BY LOCATION,  2014–2019 (USD MILLION)
                    TABLE 298 BRAZIL: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 299 BRAZIL: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 300 BRAZIL: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 301 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 302 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
             12.6.5 MEXICO
                    TABLE 303 MEXICO: GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                    TABLE 304 MEXICO: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 305 MEXICO: MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                    TABLE 306 MEXICO: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 307 MEXICO: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 308 MEXICO: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 309 MEXICO: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 310 MEXICO: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 311 MEXICO: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 312 MEXICO: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             12.6.6 REST OF LATIN AMERICA
                    TABLE 313 REST OF LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,  2014–2019 (USD MILLION)
                    TABLE 314 REST OF LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 315 REST OF LATIN AMERICA: MARKET SIZE, BY SERVICE,  2014–2019 (USD MILLION)
                    TABLE 316 REST OF LATIN AMERICA: MARKET SIZE, BY SERVICE,  2019–2025 (USD MILLION)
                    TABLE 317 REST OF LATIN AMERICA: MARKET SIZE, BY LOCATION, 2014–2019 (USD MILLION)
                    TABLE 318 REST OF LATIN AMERICA: MARKET SIZE, BY LOCATION, 2019–2025 (USD MILLION)
                    TABLE 319 REST OF LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 320 REST OF LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 321 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 322 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)

13 COMPETITIVE LANDSCAPE (Page No. - 214)
     13.1 INTRODUCTION
     13.2 MARKET EVALUATION FRAMEWORK
          FIGURE 34 MARKET EVALUATION FRAMEWORK
     13.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS
          FIGURE 35 REVENUE ANALYSIS OF GEOMARKETING MARKET
     13.4 HISTORICAL REVENUE ANALYSIS
             13.4.1 INTRODUCTION
                    FIGURE 36 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS
     13.5 RANKING OF KEY PLAYERS IN MARKET, 2020
          FIGURE 37 RANKING OF KEY PLAYERS, 2020

14 COMPANY PROFILES (Page No. - 217)
     14.1 COMPANY EVALUATION MATRIX, 2020
             14.1.1 STAR
             14.1.2 EMERGING LEADER
             14.1.3 PERVASIVE
                    FIGURE 38 GEOMARKETING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MNM View, and Right to Win)*
     14.2 GOOGLE
          FIGURE 39 GOOGLE: COMPANY SNAPSHOT
          FIGURE 40 SWOT ANALYSIS: GOOGLE
     14.3 MICROSOFT
          FIGURE 41 MICROSOFT: COMPANY SNAPSHOT
          FIGURE 42 SWOT ANALYSIS: MICROSOFT
     14.4 IBM
          FIGURE 43 IBM: COMPANY SNAPSHOT
          FIGURE 44 SWOT ANALYSIS: IBM
     14.5 CISCO
          FIGURE 45 CISCO: COMPANY SNAPSHOT
          FIGURE 46 SWOT ANALYSIS: CISCO
     14.6 ORACLE
          FIGURE 47 ORACLE: COMPANY SNAPSHOT
          FIGURE 48 SWOT ANALYSIS: ORACLE
     14.7 ADOBE
          FIGURE 49 ADOBE: COMPANY SNAPSHOT
     14.8 SALESFORCE
          FIGURE 50 SALESFORCE: COMPANY SNAPSHOT
     14.9 ESRI
     14.10 SOFTWARE AG
           FIGURE 51 SOFTWARE AG: COMPANY SNAPSHOT
     14.11 ERICSSON
           FIGURE 52 ERICSSON: COMPANY SNAPSHOT
     14.12 QUALCOMM
     14.13 HERE
     14.14 XTREMEPUSH
     14.15 STARTUP/SME EVALUATION MATRIX, 2020
             14.15.1 PROGRESSIVE COMPANIES
             14.15.2 RESPONSIVE COMPANIES
             14.15.3 DYNAMIC COMPANIES
             14.15.4 STARTING BLOCKS
                     FIGURE 53 GEOMARKETING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020
     14.16 PLOT PROJECTS
     14.17 ROVER
     14.18 MOBILEBRIDGE
     14.19 HYP3R
     14.20 REVEAL MOBILE
     14.21 GALIGEO
     14.22 NAVIGINE
     14.23 CLEVERTAP
     14.24 AIRSHIP
     14.25 BLUEDOT INNOVATION
     14.26 FOURSQUARE
     14.27 LOCATION GURU
     14.28 SAKSOFT
     14.29 BRILLIO
     14.30 PURPLE WI-FI
     14.31 GEOMOBY
     14.32 QUUPPA
     14.33 GEOCONCEPT
     14.34 CARTO

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MNM View, and Right to Win might not be captured in case of unlisted companies.

15 APPENDIX (Page No. - 261)
     15.1 ALIGNED MARKETS
             15.1.1 LOCATION ANALYTICS MARKET
                        15.1.1.1 Market definition
                        15.1.1.2 Market overview
                        15.1.1.3 Location analytics market, by solution
                                 TABLE 323 LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                                 TABLE 324 LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
                                 TABLE 325 GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 326 GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
                                 TABLE 327 DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE,  BY REGION,  2016–2019 (USD MILLION)
                                 TABLE 328 DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                                 TABLE 329 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                                 TABLE 330 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                                 TABLE 331 THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 332 THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
                                 TABLE 333 OTHER SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 334 OTHER SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                        15.1.1.4 Location analytics market, by location type
                                 TABLE 335 LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
                                 TABLE 336 LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE,  2019–2025 (USD MILLION)
                                 TABLE 337 INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 338 INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,   2019–2025 (USD MILLION)
                                 TABLE 339 OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                                 TABLE 340 OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                        15.1.1.5 Location analytics market, by application
                                 TABLE 341 RISK MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                                 TABLE 342 RISK MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                                 TABLE 343 EMERGENCY RESPONSE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 344 EMERGENCY RESPONSE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
                                 TABLE 345 CUSTOMER EXPERIENCE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 346 CUSTOMER EXPERIENCE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
                                 TABLE 347 REMOTE MONITORING: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                                 TABLE 348 REMOTE MONITORING: LOCATION ANALYTICS MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
                                 TABLE 349 SUPPLY CHAIN PLANNING AND OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 350 SUPPLY CHAIN PLANNING AND OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
                                 TABLE 351 SALES AND MARKETING OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 352 SALES AND MARKETING OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
             15.1.2 GEOSPATIAL IMAGERY ANALYTICS MARKET
                        15.1.2.1 Market definition
                        15.1.2.2 Market overview
                        15.1.2.3 Geospatial imagery analytics market, by application
                                 TABLE 353 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                                 TABLE 354 SURVEILLANCE AND MONITORING: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 355 CONSTRUCTION AND DEVELOPMENT: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 356 ENERGY AND RESOURCE MANAGEMENT: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 357 CONSERVATION AND RESEARCH: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 358 DISASTER MANAGEMENT: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 359 EXHIBITION AND LIVE ENTERTAINMENT: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 360 OTHER APPLICATIONS: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                        15.1.2.4 Geospatial imagery analytics market, by vertical
                                 TABLE 361 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                                 TABLE 362 DEFENSE AND SECURITY: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 363 GOVERNMENT: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                                 TABLE 364 ENGINEERING AND CONSTRUCTION: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 365 HEALTHCARE AND LIFESCIENCES: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 366 MINING AND MANUFACTURING: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 367 ENERGY, UTILITY, AND NATURAL RESOURCES: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 368 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 369 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY TYPE,  2018–2025 (USD MILLION)
                                 TABLE 370 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                                 TABLE 371 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE,  BY COLLECTION MEDIUM, 2018–2025 (USD MILLION)
                                 TABLE 372 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                 TABLE 373 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                                 TABLE 374 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY TYPE,  2018–2025 (USD MILLION)
                                 TABLE 375 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                                 TABLE 376 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY COLLECTION MEDIUM, 2018–2025 (USD MILLION)
                                 TABLE 377 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                 TABLE 378 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
     15.2 DISCUSSION GUIDE
     15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     15.4 AVAILABLE CUSTOMIZATION
     15.5 RELATED REPORTS
     15.6 AUTHOR DETAILS

The study involved four major activities in estimating the current market size for the geomarketing market. Exhaustive secondary research was done to collect information on the market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of the geomarketing market.   

Secondary Research

In the secondary research process, various secondary sources were referred to, for identifying and collecting information for the study. The secondary sources included annual reports; press releases and investor presentations of companies; and white papers, certified publications, and articles from recognized associations and government publishing sources. Journals such as the International Journal of Computer Science and Information Technology and Security (IJCSITS) and Scientific.Net; and various associations, including The World Information Technology and Services Alliance (WITSA) were referred to, for consolidating the report. Secondary research was mainly used to obtain key information about the industry insights, market’s monetary chain, overall pool of key players, and market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the geomarketing market. The primary sources from the demand side included telecom operators, network administrators/consultants/ specialists, Chief Information Officers (CIOs), and subject matter experts from telecom and government associations.

Given below is the breakup of the primary respondents:

Geomarketing Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the market size of the geomarketing market. The first approach involves the estimation of the market size by summing up companies’ revenue generated through the sale of solutions and services. The top-down and bottom-up approaches were used to estimate and validate the size of the geomarketing market and various other dependent submarkets in the overall market. An exhaustive list of all the vendors who offer solutions and services in the geomarketing market was prepared while using the top-down approach. The market revenue for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its components (solution and services). The aggregate of all companies’ revenues was extrapolated to reach the overall market size. Further, each subsegment was studied and analyzed for its regional market size and country-level penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and managers.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the global geomarketing market based on component, location, deployment mode, organization size, vertical and region from 2020 to 2025, and analyze various macro and microeconomic factors affecting the market growth
  • To forecast the size of the market segments for five regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the geomarketing market
  • To analyze each submarket for individual growth trends, prospects, and contributions to the global market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the global market
  • To profile the key market players, such as top vendors and startups; provide a comparative analysis based on their business overviews, regional presence, product offerings, and business strategies; and illustrate the market’s competitive landscape
  • To track and analyze competitive developments, such as new product launches, product enhancements, partnerships, acquisitions, and agreements and collaborations, in the market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the geomarketing market     
  • To profile key market players; provide a comparative analysis based on business overview, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the market
  •  To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company information

  • Detailed analysis and profiling of additional market players (Up to 5)
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Report Code
TC 7005
Published ON
Aug, 2020
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