Smart Display Market

Smart Display Market by Smart Home Display (Voice-Controlled, Appliance), Smart Display Mirror (Automotive-Rearview & Side-View, Retail, Home), Smart Signage (Retail & Hospitality, Sports & Entertainment), Components, and Geography - Global Forecast to 2025

Report Code: SE 6970 Mar, 2019, by marketsandmarkets.com

[135 Pages Report] The global smart display market is expected to grow from USD 861 million in 2018 to USD 6,665 million by 2025, at a CAGR of 34.0%. The market has been segmented into 3 separate markets—smart home displays, smart display mirrors, and smart signage.

Smart displays are intelligent solutions that can be controlled through simple voice commands, remote devices, or with the help of IoT connectivity and artificial intelligence. Smart displays are referred to as emerging display applications where manufacturers add interactive and advanced control features to the display devices. This offers new growth opportunities for display panel manufacturers, technology developers, signage solution providers, and OEMs. These devices are emerging use cases of displays and have potential to revolutionize several applications including home, signage, automotive, and other industries.

Factors such as the success of smart speakers as the gateway to smart home gadgets, availability of multiple voice assistants, and implementation of AI in smart home devices and increasing demand for IoT-enabled smart appliances are driving the global smart home display market. Factors such as new and innovative features offered by smart mirrors, transition from traditional stores to smart stores in the retail industry, and increasing demand for smart display mirrors in the automotive industry are driving the global smart display mirror market. Factors such as increasing demand for context-aware signage and customer data analysis to enable AI-based smart signage are driving the smart signage market.

Smart Display Market

“Voice-controlled smart home displays to register highest CAGR during forecast period”

The growing success of smart speakers in smart homes has led major companies such as Amazon, Google, Lenovo, LG, and Facebook to develop smart home displays by embedding display panel and voice-controlled capabilities in speaker device. Amazon was the only player in 2017 to launch voice-controlled smart displays, and with the success of smart speakers, several new players such as Google, Facebook, Lenovo, Samsung, and LG Display entered into the market in 2018. With the growing number of players offering voice-controlled smart displays, demand for these displays is expected to boost the market during the forecast period.

Automotive segment to account for largest share in smart display mirror market during forecast period

The automotive segment in the smart display mirror market is expected to account for the largest share through 2025, driven by both aftermarket and OEM-fitted rearview mirrors. The increasing demand from consumers for driving comfort and safety features in cars has created an opportunity for automakers to embed the display panel in the rearview and side-view mirrors. Currently, rearview mirrors are offered in both aftermarket and OEM-fitted cases. For aftermarket, companies such as Xiaomi and Junsun offer rearview display mirrors, while for OEM-fitted case, companies such as Gentex and Magna offer rearview display mirrors. Rearview display mirrors are OEM-fitted in GM, Nissan, Toyota, and Jaguar Land Rover; however, a majority of the smart display mirrors are shipped in the aftermarket segment and a minor portion is in OEM-fitted segment.

Retail and hospitality segment to dominate smart signage market during forecast period

The retail and hospitality segment holds the largest market share due to increasing installation of smart signage in growing number of malls and shopping centers and also due to emerging use cases to improve the guest experience. With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in retail spaces. Smart signage makes the experience interactive by showcasing the product and related information, which can reduce the required manpower.

“Europe accounted for largest share in automotive smart display mirror market”

Europe is home to major automobile manufacturers such as Volkswagen (Germany), BMW (Germany), and Daimler (Germany), which is expected to create significant demand for smart display mirrors. Consumer demand for connected mirrors is also growing due to increasing focus on vehicle safety and convenience, which is driving the automotive smart display mirror market in the region.

Smart Display Market

Key Market Players

Amazon.com, Inc (Amazon) (US), Google, LLC (Alphabet, Google) (US), Facebook, Inc (Facebook) (US), Samsung Electronics Co., Ltd. (Samsung, Samsung Display) (South Korea), LG Electronics Co. Ltd, (LG Electronics, LG Display, LGD) (South Korea), Sony Corporation (Sony) (Japan), NEC Corporation (NEC Corp., NEC) (Japan), Gentex Corporation (Gentex) (US), Magna International, Inc. (Magna Mirror, Magna) (US) and Apple Inc. (Apple) (US) are among the few players in the smart display market.

Amazon has deep roots in electronics and other general merchandise through its e-commerce platform. This reflects the company’s geographic reach and distribution channels. In the smart display market, the company relies on its marketing strategy to increase its market share for Amazon Echo Show. The company is known for its service and product reliability, which is an advantage going forward in the market. With the success of its smart speakers—Echo Series, the company expects high growth from Echo Show due to scope for wider acceptability considering the interoperability with other display devices present in the market.

Report Scope

Report Metric

Details

Market Size available for years

2016–2025

Base year considered

2017

Forecast periods

2018–2023 & 2018–2025

Forecast units

Value (USD Million)

Regions covered

APAC, North America, Europe and RoW

Companies covered

 

Amazon.com, Inc (Amazon) (US); Google, LLC (Alphabet, Google) (US); Facebook, Inc (Facebook) (US); Samsung Electronics Co., Ltd. (Samsung, Samsung Display) (South Korea); LG Electronics Co. Ltd, (LG Electronics, LG Display, LGD) (South Korea); Sony Corporation (Sony) (Japan); NEC Corporation (NEC Corp., NEC) (Japan); Gentex Corporation (Gentex) (US); Magna International, Inc (Magna Mirror, Magna) (US); and Apple Inc. (Apple) (US) are the leading players in the market.

Smart Display Market Segmentation

In this report, the smart display has been segmented into 3 different markets and is further segmented into following categories:

Smart Home Display Market

  • Voice-Controlled/Assistant Smart Display Market
    • By Component
      • Display Panel
      • Other Hardware Components
      • Software
    • By Geography
      • North America
      • Europe
      • APAC
      • RoW
  • Smart Appliance Display Market
    • By Component
      • Display Panel
      • Other Hardware Components
      • Software
    • By Geography
      • North America
      • Europe
      • APAC
      • RoW

Smart Signage Market

  • By Application
    • Retail & Hospitality
    • Transportation & Public Places
    • Sports & Entertainment
    • Others
  • By Component
    • Displays
    • Media Player
    • Software/Platform
    • Services
  • By Geography
    • North America
    • Europe
    • APAC
    • RoW

Smart Display Mirror Market

  • Automotive Smart Display Mirror Market
    • By Mirror Type
      • Rearview display mirror—OEM-fitted
      • Rearview display mirror—Aftermarket
      • Side-view display mirror
    • By Component
      • Display Panel
      • Camera & Sensor Modules
      • Glass & other hardware
      • Software & Connectivity
    • By Geography
      • North America
      • Europe
      • APAC
      • RoW
  • Other Smart Display Mirror Market
    • By Application
      • Retail & Hospitality
      • Smart Home & Others
    • By Geography
      • North America
      • Europe
      • APAC
      • RoW

Key Developments

  • In July 2018, Google and Lenovo commercialized the first Google Assistant-powered Smart Display. The smart display operates on Qualcomm Home Hub Platform, 8- or 10-inch HD and FHD display panels, and 10W speaker. Lenovo will sell the 8-inch Smart Display for USD 199, and larger 10-inch for USD 249.
  • In January 2018, HARMAN International, a wholly owned subsidiary of Samsung launched JBL LINK View, a voice-controlled, smart display speaker with the Google Assistant built-in. HARMAN, in close collaboration with Google, is bringing smart speaker incorporated with Google Assistant, along with a visual display.
  • In January 2018, LG Electronics launched smart home display—WK9 LG ThinQ, a Google Assistant-based 8-Inch touchscreen display at CES 2018 in collaboration with Google.

Key questions addressed by the report

  • What are the new emerging use cases of smart displays in different industries?
  • Who are major current and potential competitors in the market, and what are their top priorities, strategies, and developments?
  • How much growth is expected from smart home displays, smart mirror displays, and smart signage in the global smart display market and what would be their impact in various industries?
  • How futuristic display technologies such as micro-LED, OLED, Quantum dot, flexible display panels would impact on the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Segmentation
           1.3.3 Years Considered
    1.4 Currency
    1.5 Package Size
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in Smart Display Market
    4.2 Market, in Terms of Volume, By Type
    4.3 Smart Home Display Market, By Product
    4.4 Smart Signage Market, By Application
    4.5 Smart Display Mirror Market, By Type

5 Smart Home Display Market (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Success of Smart Speakers as The Gateway to Smart Home Gadgets
                    5.2.1.2 Availability of Several Voice Assistants
                    5.2.1.3 Implementation of AI in Smart Home Devices and Increasing Demand for Iot-Enabled Smart Appliances
           5.2.2 Restraints
                    5.2.2.1 Data Privacy Concerns
           5.2.3 Opportunities
                    5.2.3.1 Growth Potential for Display Panel Manufacturers, Telecom Operators, Oems, and Application Developers
                    5.2.3.2 Increasing Number of Smart Homes
           5.2.4 Challenges
                    5.2.4.1 Limited Set of Vocabulary and Sentence Construction Skills
                    5.2.4.2 Device Compatibility
    5.3 Voice-Controlled/Assistant Smart Display
           5.3.1 Introduction
           5.3.2 Voice-Controlled Smart Display Market, By Component
                    5.3.2.1 Display Panel
                    5.3.2.2 Other Hardware Components
                    5.3.2.3 Software
           5.3.3 Voice-Controlled Smart Display Market, By Region
                    5.3.3.1 North America
                    5.3.3.2 Europe
                    5.3.3.3 APAC
                    5.3.3.4 RoW
    5.4 Smart Appliance Display
           5.4.1 Introduction
           5.4.2 Smart Appliance Display Market, By Component
                    5.4.2.1 Display Panel
                    5.4.2.2 Other Hardware Components
                    5.4.2.3 Software
           5.4.3 Smart Appliance Display Market, By Region
                    5.4.3.1 North America
                    5.4.3.2 Europe
                    5.4.3.3 APAC
                    5.4.3.4 RoW

6 Smart Display Mirror Market (Page No. - 56)
    6.1 Introduction
    6.2 Market Dynamics
           6.2.1 Drivers
                    6.2.1.1 New and Innovative Features Offered By Smart Mirrors
                    6.2.1.2 Transition From Traditional Stores to Smart Stores in Retail Industry
                    6.2.1.3 Upsurge in Demand for Smart Mirrors in Automotive Industry
           6.2.2 Restraints
                    6.2.2.1 Privacy
           6.2.3 Opportunities
                    6.2.3.1 Applications in Smart Home
                    6.2.3.2 High Growth Potential in Retail Sector
           6.2.4 Challenges
                    6.2.4.1 High Cost and Lack of Awareness
    6.3 Automotive Smart Display Mirror
           6.3.1 Introduction
           6.3.2 Automotive Smart Display Mirror Market, By Mirror Type
                    6.3.2.1 Rearview Display Mirror—Oem-Fitted
                    6.3.2.2 Rearview Display Mirror—Aftermarket
                    6.3.2.3 Side-View Display Mirror
           6.3.3 Automotive Smart Display Mirror Market, By Component
                    6.3.3.1 Display Panel
                    6.3.3.2 Camera and Sensor Modules
                    6.3.3.3 Glass and Other Hardware
                    6.3.3.4 Software and Connectivity
           6.3.4 Automotive Smart Display Mirror Market, By Region
                    6.3.4.1 North America
                    6.3.4.2 Europe
                    6.3.4.3 APAC
                    6.3.4.4 RoW
    6.4 Other Smart Display Mirror
           6.4.1 Introduction
           6.4.2 Other Smart Display Mirror Market, By Applications
                    6.4.2.1 Retail and Hospitality
                    6.4.2.2 Smart Home and Others
           6.4.3 Other Smart Display Mirror Market, By Region
                    6.4.3.1 North America
                    6.4.3.2 Europe
                    6.4.3.3 APAC
                    6.4.3.4 RoW

7 Smart Signage Market (Page No. - 77)
    7.1 Introduction
    7.2 Market Dynamics
           7.2.1 Drivers
                    7.2.1.1 Increasing Demand for Context-Aware Signage
                    7.2.1.2 Growing Demand for Customer Data Analysis to Enable Ai-Based Smart Signage
           7.2.2 Restraints
                    7.2.2.1 Lack of Awareness
           7.2.3 Opportunities
                    7.2.3.1 Development of Flexible/Transparent Display Panels
                    7.2.3.2 Growth in Retail Space Worldwide
           7.2.4 Challenges
                    7.2.4.1 High Operation and Acquisition Cost Compared With Traditional Digital Signage
                    7.2.4.2 Operation in Harsh Environment
    7.3 Smart Signage Market, By Application
           7.3.1 Introduction
           7.3.2 Retail and Hospitality
           7.3.3 Transportation and Public Places
           7.3.4 Sports and Entertainment
           7.3.5 Others
    7.4 Smart Signage Market, By Component
           7.4.1 Introduction
           7.4.2 Displays
           7.4.3 Media Player
           7.4.4 Software/Platform
           7.4.5 Services
    7.5 Smart Signage Market, By Region
           7.5.1 Introduction
           7.5.2 North America
           7.5.3 Europe
           7.5.4 APAC
           7.5.5 RoW

8 Competitive Landscape (Page No. - 93)
    8.1 Overview
    8.2 Competitive Benchmarking
    8.3 Competitive Situations and Trends
           8.3.1 Product Launches
           8.3.2 Agreements & Expansions
           8.3.3 Acquisitions

9 Company Profiles (Page No. - 98)
    9.1 Introduction
    9.2 Key Players
           9.2.1 Amazon
                    9.2.1.1 Business Overview
                    9.2.1.2 Products Offered
                    9.2.1.3 Recent Developments
                    9.2.1.4 SWOT Analysis
                    9.2.1.5 MnM View
           9.2.2 Google
                    9.2.2.1 Business Overview
                    9.2.2.2 Products Offered
                    9.2.2.3 Recent Developments
                    9.2.2.4 SWOT Analysis
                    9.2.2.5 MnM View
           9.2.3 Samsung Electronics
                    9.2.3.1 Business Overview
                    9.2.3.2 Products Offered
                    9.2.3.3 Recent Developments
                    9.2.3.4 SWOT Analysis
                    9.2.3.5 MnM View
           9.2.4 LG Electronics
                    9.2.4.1 Business Overview
                    9.2.4.2 Products Offered
                    9.2.4.3 Recent Developments
                    9.2.4.4 SWOT Analysis
                    9.2.4.5 MnM View
           9.2.5 Sony
                    9.2.5.1 Business Overview
                    9.2.5.2 Product Offered
                    9.2.5.3 SWOT Analysis
                    9.2.5.4 MnM View
           9.2.6 Apple
                    9.2.6.1 Business Overview
                    9.2.6.2 Products Offered
                    9.2.6.3 MnM View
           9.2.7 Facebook
                    9.2.7.1 Business Overview
                    9.2.7.2 Products Offered
                    9.2.7.3 Recent Developments
                    9.2.7.4 MnM View
           9.2.8 NEC Corp.
                    9.2.8.1 Business Overview
                    9.2.8.2 Products Offered
                    9.2.8.3 MnM View
           9.2.9 Gentex
                    9.2.9.1 Business Overview
                    9.2.9.2 Products Offered
                    9.2.9.3 Recent Developments
                    9.2.9.4 MnM View
           9.2.10 Magna Mirror
                    9.2.10.1 Business Overview
                    9.2.10.2 Products Offered
                    9.2.10.3 Recent Developments
                    9.2.10.4 MnM View
    9.3 Other Prominent Players
           9.3.1 Qualcomm
           9.3.2 Intel
           9.3.3 Honeywell
           9.3.4 Ecobee
           9.3.5 Lenovo
           9.3.6 Electric Mirror

10 Appendix (Page No. - 130)
     10.1 Discussion Guide
     10.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     10.3 Available Customization
     10.4 Related Reports
     10.5 Author Details


List of Tables (34 Tables)

Table 1 Smart Home Display Market, By Display Type, 2017–2025 (Million Units)
Table 2 Smart Home Display Market, By Display Type, 2017–2025 (USD Million)
Table 3 Revenue Impact in Supply Chain of Smart Displays
Table 4 Leading Players and Respective Voice-Controlled Smart Display Devices, 2018
Table 5 Voice-Controlled Smart Display Market, Value and Volume, 2017–2025
Table 6 Voice-Controlled Smart Display Market, By Component, 2017–2025 (USD Million)
Table 7 Voice-Controlled Smart Display Market, By Region, 2017–2025 (USD Million)
Table 8 Smart Appliance Display Market, Value and Volume, 2017–2025
Table 9 Smart Appliance Display Market, By Component, 2017–2025 (USD Million)
Table 10 Smart Appliance Display Market, By Region, 2017–2025 (USD Million)
Table 11 Smart Display Mirror Shipment, By Mirror Type, 2016–2025 (Million Units)
Table 12 Smart Display Mirror Market, By Mirror Type, 2016–2025 (USD Million)
Table 13 Advanced Driver Assistance Systems, By Levels
Table 14 Automotive Smart Display Mirror Market, Value and Volume, 2016–2025
Table 15 Automotive Smart Display Mirror Market, By Mirror Type, 2016–2025 (Million Units)
Table 16 Automotive Smart Display Mirror Market, By Mirror Type, 2016–2025 (USD Million)
Table 17 Automotive Smart Display Mirror Market, By Component, 2016–2025 (USD Million)
Table 18 Automotive Smart Display Mirror Market, By Region, 2016–2025 (USD Million)
Table 19 Smart Display Mirror Market for Other Applications, Value and Volume, 2016–2025
Table 20 Other Smart Display Mirror Market, By Applications, 2016–2025 (USD Million)
Table 21 Other Smart Display Mirror Market, By Region, 2016–2025 (USD Million)
Table 22 Smart Signage Market, Value and Volume, 2016—2025
Table 23 Investment in Retail Space
Table 24 Smart Signage Market, By Application, 2016–2025 (USD Million)
Table 25 Smart Signage Market for Retail and Hospitality, By Region, 2016–2025 (USD Million)
Table 26 Smart Signage Market for Transportation and Public Places, By Region, 2016–2025 (USD Million)
Table 27 Smart Signage Market for Sports and Entertainment, By Region, 2016–2025 (USD Million)
Table 28 Smart Signage Market for Other Applications, By Region, 2016–2025 (USD Million)
Table 29 Smart Signage Market, By Component, 2016–2025 (USD Million)
Table 30 Smart Signage Market, By Region, 2016–2025 (USD Million)
Table 31 Smart Signage Market in North America, By Application, 2016–2025 (USD Million)
Table 32 Smart Signage Market in Europe, By Application, 2016–2025 (USD Million)
Table 33 Smart Signage Market in APAC, By Application, 2016–2025 (USD Million)
Table 34 Smart Signage Market in RoW, By Application, 2016–2025 (USD Million)


List of Figures (60 Figures)

Figure 1 Smart Display Market: Process Flow of Market Size Estimation
Figure 2 Market: Research Design
Figure 3 Key Data From Secondary Sources
Figure 4 Smart Display Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Assumptions for The Research Study
Figure 8 Global Smart Display Market, 2016–2025
Figure 9 Global Smart Home Display Market, By Component, 2017–2025
Figure 10 Global Smart Display Mirror Market, By Type, 2016–2025
Figure 11 Global Smart Signage Market, By Application, 2016–2025
Figure 12 Smart Home and Smart Signage to Define Market Growth During Forecast Period
Figure 13 Subsegments of Smart Home Display Market to Provide High-Growth Opportunities During Forecast Period
Figure 14 Demand for Smart Home Displays to Surge Rapidly From 2018 Onwards
Figure 15 Smartphone Segment to Continue to Account for Largest Share of OLED Display Panel Market During Forecast Period
Figure 16 Retail and Hospitality to Dominate Smart Signage Market By 2024
Figure 17 Automotive Segment to Dominate Smart Display Mirror Market, in Terms of Value, During Forecast Period
Figure 18 Smart Home Display Market Segmentation
Figure 19 Voice-Controlled Smart Displays to Dominate Smart Home Display Market During Forecast Period
Figure 20 Market Dynamics: Smart Home Display Market
Figure 21 Evolution of Smart Speakers
Figure 22 Smart Speaker Volume Share, By Voice Assistant, 2017 vs 2023
Figure 23 Evolution of Voice Assistant and Adoption in Different Devices
Figure 24 Adoption on Smart Appliances in Smart Homes, 2017 vs 2023
Figure 25 Smart Home Penetration Globally, 2016 vs 2020
Figure 26 Voice-Controlled Smart Display Market Segmentation
Figure 27 Display Panel to Be Major Component in Voice-Controlled Smart Display Market, in Terms of Value, During Forecast Period
Figure 28 APAC to Account for Major Demand of Voice-Controlled Smart Displays During Forecast Period
Figure 29 Smart Appliance Display Market Segmentation
Figure 30 Display Panel to Be Major Component in Smart Appliance Display Market, in Terms of Value, During Forecast Periods
Figure 31 Smart Display Mirror Market Segmentation
Figure 32 Automotive Segment to Account for Higher Share in Smart Display Mirror Market Through 2025
Figure 33 Market Dynamics: Smart Display Mirror Market
Figure 34 Components of Smart Retail
Figure 35 ADAS Penetration Rate in Global Sales of Light Vehicles, By Levels 2017–2050
Figure 36 Impact on Smart Mirrors vs ADAS Penetration, 2017–2050
Figure 37 Automotive Smart Display Mirror Market Segmentation
Figure 38 OEM-Fitted Rearview Display Mirrors to Exhibit Highest Growth in Market During Forecast Period
Figure 39 Other Smart Display Mirror Market Segmentation
Figure 40 Retail and Hospitality to Account for Higher Demand for Other Smart Display Mirrors During Forecast Period
Figure 41 North America and Europe to Witness Higher Adoption of Other Smart Display Mirrors During Forecast Period
Figure 42 Smart Signage Market Segmentation
Figure 43 Market Dynamics: Smart Signage Market
Figure 44 Smart Signage Market, By Application
Figure 45 Retail & Hospitality to Hold Largest Size of Smart Signage Market During Forecast Period
Figure 46 Smart Signage Market, By Component
Figure 47 Smart Signage Market, By Region
Figure 48 North America to Account for Major Deployments of Smart Signage During Forecast Period
Figure 49 Key Developments By Leading Players in The Market From 2014 to 2018
Figure 50 Smart Display Market: Competitive Benchmarking 2018
Figure 51 Amazon: Company Snapshot
Figure 52 Alphabet: Company Snapshot
Figure 53 Samsung Electronics: Company Snapshot
Figure 54 LG Electronics: Company Snapshot
Figure 55 Sony: Company Snapshot
Figure 56 Apple: Company Snapshot
Figure 57 Facebook: Company Snapshot
Figure 58 NEC Corp.: Company Snapshot
Figure 59 Gentex: Company Snapshot
Figure 60 Magna International: Company Snapshot

The study involved 4 major activities to estimate the current size of the smart display market. Exhaustive secondary research was done to collect information on the market, including the peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations (such as CES, Integrated Systems Europe, CIPA, among others); white papers, display-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases. The research methodology used to estimate and forecast smart display market begins with capturing data on revenue of key vendors in the market through secondary research. This study incorporates the use of extensive secondary sources, directories, and databases, such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource to identify and collect information useful for the technical, market-oriented, and commercial study of smart display market. Vendor offerings have also been considered to determine the market segmentation. This entire research methodology includes the study of annual and financial reports of top players, presentations, press releases, journals, paid databases, trade directories, regulatory bodies, and safety standard organizations.

Primary Research

In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to verify and validate critical market numbers. Smart display market comprises several stakeholders, such as suppliers of raw material and manufacturing equipment; standard components, original equipment manufacturers (OEMs); original device manufacturers (ODMs) of ion milling system; solutions providers; vendors of assembly, testing, and packaging solutions; and system integrators in the supply chain. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents.

Smart Display Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Both top-down and bottom-up approaches have been used to estimate and validate the total size of the smart display market. Extensive qualitative and quantitative analyses have been performed on the market engineering process to list key information/insights.

  • Key players in major application areas and markets were identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.

Research Objective

  • Describe and forecast the smart display market segmented, in terms of value and volume, by type, component, and application
  • To forecast the market size for various segments with regard to 4 regions—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • Estimate and forecast the market, in terms of volume, by types of smart displays
  • Analyze key trends related to smart displays and emerging use cases such as smart home, smart signage, and others that shape and influence the global display market
  • Identify opportunities for various stakeholders such as display panel manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the smart display market
  • Analyze the trend of futuristic display technologies such as micro-LED, OLED, quantum dot, flexible display panels and respective impact on the smart display market
  • To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the smart display market
  • Analyze strategic developments such as acquisitions, partnerships, collaborations, and product developments and launches in the smart display market
  • Analyze micromarkets with regard to individual growth trends, prospects, and contributions to the smart display market
  • To analyze competitive developments such as product launches and development; agreement, and expansion; and acquisition and R&D in the overall smart display market

Available Customization

With the given market data, MarketsandMarkets offers customizations according to companies’ specific needs. The following customization options are available for the report.

  • Detailed analysis and profiling of additional market players (up to 5)
  • Company-product-technology-specifications mapping analysis
  • Detailed analysis of major contracts/funding/other relevant activities in the market
Report Code
SE 6970
Published ON
Mar, 2019
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