Smart Display Market

Smart Display Market with COVID-19 Impact Analysis, by Smart Home Display (Voice-controlled, Smart Appliance), Smart Display Mirror, Smart Signage (Retail & Hospitality Facilities, Sports & Entertainment Venues), Geography - Global Forecast to 2025

Report Code: SE 6970 Nov, 2020, by marketsandmarkets.com

[182 Pages Report] The global smart display market size was valued at USD 1.1 billion in 2020 and is projected to reach USD 6.1 billion by 2025. It is expected to grow at a CAGR of 41.0% during the forecast period. High demand for smart mirrors from the automotive industry, new and innovative features offered by smart mirrors, an increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in retail sector are the key driving factors for the smart display market.

Smart Display Market

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Market Dynamics:

Driver: Surging demand for AI-powered and IoT-enabled smart home appliances

The advent of high-speed internet broadband, Wi-Fi, and Bluetooth has broadened the use of smart appliances worldwide. Several companies have seen the potential of the successful adoption of smart home technologies. Hence, they have developed smart devices enabling home automation. The increased penetration of smartphones has facilitated the use of smart home devices with the push of a button. Further, with the growth in the number of smartphone users worldwide, the smart home market is expected to witness a major boost during the forecast period. AI-powered smart displays can lead to tremendous investment due to their applications in smart homes for controlling lights, fans, security cameras, TV, and so on. After the success of practical applications of AI in Google Assistant and Amazon Alexa, it is expected to become useful as manufacturers have started designing new integrated techniques to control various gadgets with voice commands. AI assistants will become predominant in devices in the coming years, and this will drive the technology vendors to be relevant in the market.

Restraint: High risks of theft and breach of customer data

Presently, data theft is one of the global risks faced by several sectors, such as the online and offline retail industry, banks, and governments. Smart mirrors are capable of tracking the personal data of users. In the retail industry, these mirrors can track each item taken to the dressing room and keep track of shoppers’ experiences. An item that is frequently carried by the customers to the fitting rooms for trial but does not make to the point of sale could mean that the look is popular among customers, but the fit is not appropriate to them. The tracking function of smart mirrors is not just restricted to clothing activities around dressing rooms; these mirrors also access other customer information, including their entire purchase history, preferences, and interactions with previous sales associates, along with hundreds of other data points. This personal information is at the risk of being transmitted to unintended receivers, which might eventually cause a security breach. Organizations must be able to detect rogue devices trying to interact with their IT infrastructure. The misuse of personal data is a major threat in this data-driven age, where several connected devices use cloud-based software. The impact of this restraint is presently moderate and would remain the same in the coming years.

Opportunity: Increasing number of smart stores worldwide

Increasing purchasing power and basket size of consumers is the backbone of the growing retail industry; shopping malls and retail spaces are growing at a significant rate across the world, thereby contributing to the surging demand for smart signage solutions to grab the attention of passersby and encourage them to enter the store. Thus, these smart stores are keen on increasing brand awareness through programmatic advertising. Additionally, smart signages can become a part of the payment process. Instead of waiting in line at a checkout, customers can pay at a sign using their mobile device. Smart stores are known for offering personalized and enhanced experiences to customers. Currently, several retailers such as Walmart, Alibaba, Amazon, and Carrefour have adopted various smart retail solutions and technologies, including smart signage, to set up smart stores across the world. Retailers worldwide have adopted strategies of expansions and collaborations to establish an increased number of smart and cashier-less stores worldwide.

Challenge: Risk of device malfunctioning

Smart home systems are majorly dependent on device interconnectivity standards, communication protocols, and network technologies. The operations of smart home products depend on the interoperability of all the devices. The smart home ecosystem includes the hardware, software, and service segments. For the efficient and reliable functioning of every single product, the smooth and collective operation of all the 3 segments is essential. The malfunctioning or disconnection of any of these may lead to several complications for users in terms of cost and technical complexities. It is, therefore, a major challenge for smart home solution providers to eliminate the risks of device malfunctioning and ensure their smooth functioning. However, smart home device manufactures are signing collaboration or partnership agreements with software and connectivity technology providers to design innovative offerings specific to the market, which could help them overcome the challenge of interoperability, thereby reducing the chances of device malfunctioning.

Smart signage to account for a larger share of the smart display market by 2025

Smart signage is expected to hold a larger share of the smart display market in 2019. Nowadays, the trend of implementing smart signage solutions is increasing rapidly due to their attractive features, such as the ability to connect with IoT-enabled products and display consumer-specific advertisements, which creates a highly personalized in-store shopping experience for customers. Technological advances have transformed brick-and-mortar stores into modernized ones, thereby attracting more customers by reducing their frustration and boredom and displaying important information about product lines, discounts, etc., which influence their shopping behavior.

APAC to witness the highest CAGR in the smart display market during the forecast period

APAC is expected to witness the highest CAGR during the forecast period. The growth of the market in the region can be attributed to the presence of numerous small and medium-scale retailers in the region. Moreover, APAC is home to some leading market players, including LG Display (South Korea) and Samsung (South Korea). Moreover, continuous economic growth, rapid technological advancements, increased retail space, a large base of consumers, improved standards of living, and change in lifestyle of masses have encouraged retailers in APAC countries to install smart signage solutions to increase their sales.

Smart Display Market  by Region

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Key Market Players

Amazon (US), Samsung Electronics (South Korea), Alphabet (Google) (US), LG Electronics (South Korea), and NEC Corporation (Japan) are among the major players in the smart display market.

Scope of the Report

Report Metric

Detail

Market Size Availability for Years

2017–2025

Base Year

2019

Forecast Period

2020–2025

Forecast Units

Value (USD)

Segments Covered

By type and region

Geographies Covered

North America, Europe, APAC, and RoW

Companies Covered

Amazon (US), Samsung Electronics (South Korea), Alphabet (Google) (US), Apple (US), LG Electronics (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), Facebook (US), Magna International (Canada), and Gentex (US). A total of 20 players are covered.

This research report categorizes the smart display market, by type and region

Smart Display Market Based on Type:

  • Smart Display Mirror
    • Smart Display Mirror Market, By Type
      • Automotive Smart Display Mirrors
      • Other Smart Display Mirrors
  • Smart Home Display
    • Smart Home Display Market, By Product Type
      • Voice-controlled/Assistance Smart Display
      • Smart Appliance Display
  • Smart Signage
    • Smart Signage Market, By Application
    • Smart Signage Market, By Component
    • Smart Signage Market, By Region

Smart Display Market Based on the Region:

  • North America
  • Europe
  • APAC
  • RoW (South America, Middle East & Africa)

Recent Developments

  • In January 2020, Samsung Electronics introduced the latest retail innovative solutions to help brick and mortar retailers to reinvent the in-store experience of its customers, powered by the latest display solutions, mobile devices, and behavior-sensing technologies offered by the company.
  • In December 2019, Amazon, Apple, Google, and the Zigbee Alliance collaborated to form a new working group to develop a new, royalty-free connectivity standard to increase the compatibility of smart home products, with security as a fundamental design tenet.
  • In October 2019, LG Display partnered with Harrods to showcase large-sized transparent OLED displays. With this unprecedented move of teaming up for the second time with the most high-end retailer, LG Display aimed to promote the use of OLED products and lead the OLED market in the near future.
  • In September 2019, Amazon launched 8 new Echo devices, providing better access to Alexa at home with the All-new Echo, Echo Flex, Echo Dot with clock, Echo Show 8, Echo Studio, Echo Buds, Echo Frames, and Echo Loop.
  • In August 2019, Magna opened a new manufacturing center in Michigan to fulfill the growing demand for automotive products.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 23)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION AND SCOPE
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE
           1.3.1 MARKETS COVERED
                 FIGURE 1 SMART DISPLAY MARKET SEGMENTATION
           1.3.2 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 LIMITATIONS
    1.6 MARKET STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 28)
    2.1 RESEARCH DATA
        FIGURE 2 SMART DISPLAY MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY AND PRIMARY RESEARCH
           2.1.2 SECONDARY DATA
                    2.1.2.1 Key data from secondary sources
           2.1.3 PRIMARY DATA
                    2.1.3.1 Breakdown of primaries
    2.2 MARKET SIZE ESTIMATION
        FIGURE 3 SUPPLY-SIDE ANALYSIS: SMART DISPLAY MARKET (1/2)
        FIGURE 4 SUPPLY-SIDE ANALYSIS: SMART DISPLAY MARKET (2/2)
        FIGURE 5 DEMAND-SIDE ANALYSIS: SMART DISPLAY MARKET
           2.2.1 BOTTOM-UP APPROACH
                 FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
        FIGURE 8 DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS
        TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY

3 EXECUTIVE SUMMARY (Page No. - 38)
    3.1 SMART DISPLAY MARKET: PRE- AND POST-COVID-19 SCENARIOS
        FIGURE 9 SMART DISPLAY MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND PRE-COVID-19 SCENARIO ANALYSIS (2017–2025)
           3.1.1 SMART DISPLAY MARKET: REALISTIC SCENARIO
           3.1.2 SMART DISPLAY MARKET: OPTIMISTIC SCENARIO
           3.1.3 SMART DISPLAY MARKET: PESSIMISTIC SCENARIO
                 FIGURE 10 SMART DISPLAY MARKET SIZE, 2017–2025
                 FIGURE 11 NORTH AMERICA TO HOLD LARGEST SHARE OF SMART DISPLAY MARKET IN 2020

4 PREMIUM INSIGHTS (Page No. - 42)
    4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN SMART DISPLAY MARKET
        FIGURE 12 APAC TO REGISTER HIGHEST CAGR IN SMART DISPLAY MARKET DURING FORECAST PERIOD
    4.2 SMART DISPLAY MARKET, BY TYPE
        FIGURE 13 SMART SIGNAGE TO HOLD LARGEST MARKET SIZE IN 2025
    4.3 SMART SIGNAGE MARKET, BY APPLICATION
        FIGURE 14 RETAIL AND HOSPITALITY FACILITIES TO HOLD LARGEST SIZE OF SMART SIGNAGE MARKET, BY APPLICATION, IN 2025
    4.4 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE
        FIGURE 15 MARKET FOR VOICE-CONTROLLED/ASSISTANCE SMART HOME DISPLAYS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    4.5 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE
        FIGURE 16 AUTOMOTIVE SMART DISPLAY MIRRORS TO HOLD LARGER MARKET SIZE THAN OTHER SMART DISPLAY MIRRORS IN 2025
    4.6 SMART DISPLAY MARKET, BY REGION (2025)
        FIGURE 17 NORTH AMERICA EXPECTED TO HOLD LARGEST SHARE OF SMART DISPLAY MARKET IN 2025

5 SMART DISPLAY MIRROR MARKET (Page No. - 45)
    5.1 INTRODUCTION
        TABLE 2 SMART DISPLAY MIRROR MARKET, IN TERMS OF VALUE AND VOLUME, 2017–2019
        TABLE 3 SMART DISPLAY MIRROR MARKET, IN TERMS OF VALUE AND VOLUME, 2020–2025
    5.2 MARKET DYNAMICS
        FIGURE 18 MARKET DYNAMICS: SMART DISPLAY MIRROR MARKET
           5.2.1 DRIVERS
                    5.2.1.1 High demand for smart mirrors from automotive industry
                            TABLE 4 ADVANCED DRIVER ASSISTANCE SYSTEMS, BY AUTOMATION LEVEL
                            FIGURE 19 ADAS PENETRATION RATE IN GLOBAL SALES OF LIGHT VEHICLES, BY LEVEL, 2017–2050
                            FIGURE 20 IMPACT OF SMART MIRRORS ON ADAS PENETRATION, 2017–2050
                    5.2.1.2 New and innovative features offered by smart mirrors
                    5.2.1.3 Increased trend of online/digital retail shopping due to COVID-19 pandemic
                    5.2.1.4 Rapid transition from traditional stores to smart stores in retail industry
                            FIGURE 21 COMPONENTS OF SMART RETAIL
           5.2.2 RESTRAINTS
                    5.2.2.1 High risks of theft and breach of customer data
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growing applications of smart mirrors in smart homes
                    5.2.3.2 Increasing use of smart digital mirrors in healthcare solutions
                    5.2.3.3 High growth potential in retail sector
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of awareness regarding smart mirrors, along with their high costs
    5.3 VALUE CHAIN ANALYSIS
        FIGURE 22 VALUE CHAIN ANALYSIS FOR SMART DISPLAY MIRRORS
           5.3.1 R&D ENGINEERS
           5.3.2 ORIGINAL EQUIPMENT MANUFACTURERS
           5.3.3 KEY TECHNOLOGY PROVIDERS AND SYSTEM INTEGRATORS
           5.3.4 DISTRIBUTORS AND MARKETING TEAMS
           5.3.5 END USERS
    5.4 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE
           5.4.1 INTRODUCTION
                 TABLE 5 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE, 2017–2019 (USD MILLION)
                 TABLE 6 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE, 2020–2025 (USD MILLION)
                 TABLE 7 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE, 2017–2019 (THOUSAND UNITS)
                 TABLE 8 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE, 2020–2025 (THOUSAND UNITS)
           5.4.2 AUTOMOTIVE SMART DISPLAY MIRRORS
                    5.4.2.1 Introduction
                            FIGURE 23 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET SEGMENTATION
                    5.4.2.2 Automotive smart display mirrors market, by mirror type
                            TABLE 9 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE, 2017–2019 (USD MILLION)
                            TABLE 10 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE, 2020–2025 (USD MILLION)
                            FIGURE 24 OEM REARVIEW DISPLAY MIRRORS TO EXHIBIT HIGHEST GROWTH RATE DURING FORECAST PERIOD
                            TABLE 11 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE, 2017–2019 (THOUSAND UNITS)
                            TABLE 12 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE, 2020–2025 (THOUSAND UNITS)
                               5.4.2.2.1 OEM rearview display mirror
                               5.4.2.2.2 Aftermarket rearview display mirror
                               5.4.2.2.3 Side-view display mirror
                    5.4.2.3 Automotive smart display mirrors market, by component
                            TABLE 13 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY COMPONENT, 2017–2019 (USD MILLION)
                            TABLE 14 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY COMPONENT, 2020–2025 (USD MILLION)
                               5.4.2.3.1 Display panels
                               5.4.2.3.2 Camera and sensor modules
                               5.4.2.3.3 Glass and other hardware
                               5.4.2.3.4 Software
                    5.4.2.4 Automotive smart display mirrors market, by region
                            TABLE 15 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY REGION, 2017–2019 (USD MILLION)
                            TABLE 16 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY REGION, 2020–2025 (USD MILLION)
                               5.4.2.4.1 North America
                               5.4.2.4.2 Europe
                               5.4.2.4.3 APAC
                               5.4.2.4.4 RoW
           5.4.3 OTHER SMART DISPLAY MIRRORS
                    5.4.3.1 Introduction
                            FIGURE 25 OTHER SMART DISPLAY MIRRORS MARKET SEGMENTATION
                    5.4.3.2 Other smart display mirrors market, by application
                            FIGURE 26 RETAIL AND HOSPITALITY APPLICATION TO WITNESS HIGHER DEMAND FOR OTHER SMART DISPLAY MIRRORS DURING FORECAST PERIOD
                            TABLE 17 OTHER SMART DISPLAY MIRRORS MARKET, BY APPLICATION, 2017–2019 (USD MILLION)
                            TABLE 18 OTHER SMART DISPLAY MIRRORS MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
                               5.4.3.2.1 Retail and hospitality
                               5.4.3.2.2 Smart home and others
                    5.4.3.3 Other smart display mirrors market, by region
                            FIGURE 27 APAC AND EUROPE WOULD BE MORE DEMANDING MARKETS FOR OTHER SMART DISPLAY MIRRORS THAN NORTH AMERICA AND ROW DURING FORECAST PERIOD
                            TABLE 19 OTHER SMART DISPLAY MIRRORS MARKET, BY REGION, 2017–2019 (USD MILLION)
                            TABLE 20 OTHER SMART DISPLAY MIRRORS MARKET, BY REGION, 2020–2025 (USD MILLION)
                               5.4.3.3.1 North America
                               5.4.3.3.2 Europe
                               5.4.3.3.3 APAC
                               5.4.3.3.4 RoW

6 SMART HOME DISPLAY MARKET (Page No. - 71)
    6.1 INTRODUCTION
        TABLE 21 SMART HOME DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 2017–2019
        TABLE 22 SMART HOME DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 2020–2025
    6.2 MARKET DYNAMICS
        FIGURE 28 MARKET DYNAMICS: SMART HOME DISPLAY MARKET
           6.2.1 DRIVERS
                    6.2.1.1 Increasing number of internet users and growing adoption of smart devices according to consumer preferences
                            FIGURE 29 INTERNET USERS TILL MARCH 2020, BY REGION
                    6.2.1.2 Surging demand for AI-powered and IoT-enabled smart home appliances
                    6.2.1.3 Growing focus of many players on expansion of smart home product portfolios
                    6.2.1.4 Escalating demand for security systems and video identification systems
           6.2.2 RESTRAINTS
                    6.2.2.1 Data security and privacy issues
           6.2.3 OPPORTUNITIES
                    6.2.3.1 Increasing popularity of smart home devices
                            FIGURE 30 SMART HOME PENETRATION WORLDWIDE, 2016 VS. 2020
                    6.2.3.2 Rising trend of consolidation of smart speakers with displays
           6.2.4 CHALLENGES
                    6.2.4.1 Supply chain disruptions due to COVID-19 pandemic
                    6.2.4.2 Risk of device malfunctioning
                    6.2.4.3 Device compatibility issues owing to lack of common standards and communication protocols
    6.3 SMART HOME DISPLAY VALUE CHAIN ANALYSIS
        FIGURE 31 VALUE CHAIN ANALYSIS OF SMART HOME DISPLAYS
    6.4 PROTOCOLS AND STANDARDS
           6.4.1 DALI
           6.4.2 NEMA
           6.4.3 KNX
           6.4.4 DMX
           6.4.5 LONWORKS
                 FIGURE 32 LONWORKS NETWORK SET-UP
           6.4.6 ETHERNET
           6.4.7 MODBUS
           6.4.8 BACNET
           6.4.9 BLACK BOX
           6.4.10 PLC
    6.5 WIRELESS COMMUNICATION TECHNOLOGY ANALYSIS
        FIGURE 33 WIRELESS COMMUNICATION TECHNOLOGIES
           6.5.1 ZIGBEE
           6.5.2 Z-WAVE
           6.5.3 WI-FI
           6.5.4 BLUETOOTH
           6.5.5 ENOCEAN
           6.5.6 THREAD
           6.5.7 INFRARED
    6.6 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE
        FIGURE 34 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE
        TABLE 23 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE, 2017–2019 (USD MILLION)
        TABLE 24 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE, 2020–2025 (USD MILLION)
        TABLE 25 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE, 2017–2019 (THOUSAND UNITS)
        TABLE 26 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE, 2020–2025 (THOUSAND UNITS)
           6.6.1 VOICE-CONTROLLED/ASSISTANCE SMART DISPLAY
                    6.6.1.1 Introduction
                            TABLE 27 LEADING PLAYERS AND RESPECTIVE VOICE-CONTROLLED SMART DISPLAY DEVICES, 2019
                    6.6.1.2 Voice-controlled smart display market, by component
                            FIGURE 35 SOFTWARE SEGMENT TO RECORD HIGHEST CAGR IN VOICE-CONTROLLED SMART DISPLAY MARKET DURING FORECAST PERIOD
                            TABLE 28 VOICE-CONTROLLED SMART DISPLAY MARKET, BY COMPONENT, 2017–2019 (USD MILLION)
                            TABLE 29 VOICE-CONTROLLED SMART DISPLAY MARKET, BY COMPONENT, 2020–2025 (USD MILLION)
                               6.6.1.2.1 Display panels
                               6.6.1.2.2 Other hardware components
                               6.6.1.2.3 Software
                    6.6.1.3 Voice-controlled smart display market, by region
                            FIGURE 36 APAC TO GENERATE MAJOR DEMAND FOR VOICE-CONTROLLED SMART DISPLAYS DURING FORECAST PERIOD
                            TABLE 30 VOICE-CONTROLLED SMART DISPLAY MARKET, BY REGION, 2017–2019 (USD MILLION)
                            TABLE 31 VOICE-CONTROLLED SMART DISPLAY MARKET, BY REGION, 2020–2025 (USD MILLION)
                               6.6.1.3.1 North America
                               6.6.1.3.2 Europe
                               6.6.1.3.3 APAC
                               6.6.1.3.4 RoW
           6.6.2 SMART APPLIANCE DISPLAY
                    6.6.2.1 Introduction
                            FIGURE 37 SMART APPLIANCE DISPLAY MARKET SEGMENTATION
                    6.6.2.2 Smart appliance display market, by component
                            FIGURE 38 DISPLAY PANELS TO CAPTURE LARGEST SHARE OF SMART APPLIANCE DISPLAY MARKET, IN TERMS OF VALUE, DURING FORECAST PERIOD
                            TABLE 32 SMART APPLIANCE DISPLAY MARKET, BY COMPONENT, 2017–2019 (USD MILLION)
                            TABLE 33 SMART APPLIANCE DISPLAY MARKET, BY COMPONENT, 2020–2025 (USD MILLION)
                               6.6.2.2.1 Display panels
                               6.6.2.2.2 Other hardware components
                               6.6.2.2.3 Software
                    6.6.2.3 Smart appliance display market, by region
                            TABLE 34 SMART APPLIANCE DISPLAY MARKET, BY REGION, 2017–2019 (USD MILLION)
                            TABLE 35 SMART APPLIANCE DISPLAY MARKET, BY REGION, 2020–2025 (USD MILLION)
                               6.6.2.3.1 North America
                               6.6.2.3.2 Europe
                               6.6.2.3.3 APAC
                               6.6.2.3.4 RoW

7 SMART SIGNAGE MARKET (Page No. - 99)
    7.1 INTRODUCTION
        FIGURE 39 SMART SIGNAGE MARKET SEGMENTATION
        TABLE 36 SMART SIGNAGE MARKET, IN TERMS OF VALUE AND VOLUME, 2017—2019
        TABLE 37 SMART SIGNAGE MARKET, IN TERMS OF VALUE AND VOLUME, 2020—2025
    7.2 MARKET DYNAMICS
        FIGURE 40 MARKET DYNAMICS: SMART SIGNAGE MARKET
           7.2.1 DRIVERS
                    7.2.1.1 Increasing trend of context-aware signage
                    7.2.1.2 Growing adoption of smart signage in retail sector
                    7.2.1.3 Surging use of AI-based smart signage to understand customer demand
           7.2.2 RESTRAINTS
                    7.2.2.1 Complexities in manufacturing all-weather display-based smart signage systems for outdoor applications
           7.2.3 OPPORTUNITIES
                    7.2.3.1 Increasing number of smart stores worldwide
                    7.2.3.2 Growing utilization of smart signage in tradeshows and events
           7.2.4 CHALLENGES
                    7.2.4.1 Higher costs of installation, ownership, and maintenance compared to traditional digital signage systems
                    7.2.4.2 Lower level of awareness about hardware and software components of smart signage solutions
    7.3 SMART SIGNAGE MARKET, BY APPLICATION
           7.3.1 INTRODUCTION
                 FIGURE 41 SMART SIGNAGE MARKET, BY APPLICATION
                 FIGURE 42 RETAIL AND HOSPITALITY FACILITIES TO HOLD LARGEST SIZE OF SMART SIGNAGE MARKET DURING FORECAST PERIOD
                 TABLE 38 SMART SIGNAGE MARKET, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 39 SMART SIGNAGE MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
           7.3.2 RETAIL AND HOSPITALITY FACILITIES
                 TABLE 40 SMART SIGNAGE MARKET FOR RETAIL AND HOSPITALITY FACILITIES, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 41 SMART SIGNAGE MARKET FOR RETAIL AND HOSPITALITY FACILITIES, BY REGION, 2020–2025 (USD MILLION)
           7.3.3 TRANSPORTATION HUBS AND PUBLIC PLACES
                 TABLE 42 SMART SIGNAGE MARKET FOR TRANSPORTATION HUBS AND PUBLIC PLACES, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 43 SMART SIGNAGE MARKET FOR TRANSPORTATION HUBS AND PUBLIC PLACES, BY REGION, 2020–2025 (USD MILLION)
           7.3.4 SPORTS AND ENTERTAINMENT VENUES
                 TABLE 44 SMART SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT VENUES, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 45 SMART SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT VENUES, BY REGION, 2020–2025 (USD MILLION)
           7.3.5 OTHERS
                 TABLE 46 SMART SIGNAGE MARKET FOR OTHER APPLICATIONS, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 47 SMART SIGNAGE MARKET FOR OTHER APPLICATIONS, BY REGION, 2020–2025 (USD MILLION)
    7.4 SMART SIGNAGE MARKET, BY OFFERING
           7.4.1 INTRODUCTION
                 FIGURE 43 SMART SIGNAGE MARKET, BY OFFERING
                 TABLE 48 SMART SIGNAGE MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 49 SMART SIGNAGE MARKET, BY OFFERING, 2020–2025 (USD MILLION)
           7.4.2 DISPLAYS
           7.4.3 MEDIA PLAYERS
           7.4.4 SOFTWARE SOLUTIONS/PLATFORMS
           7.4.5 SERVICES
    7.5 SMART SIGNAGE MARKET, BY REGION
           7.5.1 INTRODUCTION
                 FIGURE 44 NORTH AMERICA TO ACCOUNT FOR LARGEST SIZE OF SMART SIGNAGE MARKET DURING FORECAST PERIOD
                 TABLE 50 SMART SIGNAGE MARKET, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 51 SMART SIGNAGE MARKET, BY REGION, 2020–2025 (USD MILLION)
           7.5.2 NORTH AMERICA
                 TABLE 52 SMART SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 53 SMART SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION, 2020–2025 (USD MILLION)
           7.5.3 EUROPE
                 TABLE 54 SMART SIGNAGE MARKET IN EUROPE, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 55 SMART SIGNAGE MARKET IN EUROPE, BY APPLICATION, 2020–2025 (USD MILLION)
           7.5.4 APAC
                 TABLE 56 SMART SIGNAGE MARKET IN APAC, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 57 SMART SIGNAGE MARKET IN APAC, BY APPLICATION, 2020–2025 (USD MILLION)
           7.5.5 ROW
                 TABLE 58 SMART SIGNAGE MARKET IN ROW, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 59 SMART SIGNAGE MARKET IN ROW, BY APPLICATION, 2020–2025 (USD MILLION)

8 GEOGRAPHIC ANALYSIS (Page No. - 120)
    8.1 INTRODUCTION
        FIGURE 45 SMART DISPLAY MARKET: GEOGRAPHIC SNAPSHOT
        FIGURE 46 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE OF SMART DISPLAY MARKET DURING FORECAST PERIOD
        TABLE 60 SMART DISPLAY MARKET, BY REGION, 2017–2019 (USD MILLION)
        TABLE 61 SMART DISPLAY MARKET, BY REGION, 2020–2025 (USD MILLION)
        TABLE 62 SMART DISPLAY MIRROR MARKET, BY REGION, 2017–2019 (USD MILLION)
        TABLE 63 SMART DISPLAY MIRROR MARKET, BY REGION, 2020–2025 (USD MILLION)
        TABLE 64 SMART HOME DISPLAY MARKET, BY REGION, 2017–2019 (USD MILLION)
        TABLE 65 SMART HOME DISPLAY MARKET, BY REGION, 2020–2025 (USD MILLION)
    8.2 NORTH AMERICA
        FIGURE 47 SNAPSHOT OF SMART DISPLAY MARKET IN NORTH AMERICA
        FIGURE 48 SMART HOME DISPLAY TYPE TO DOMINATE SMART DISPLAY MARKET IN NORTH AMERICA DURING FORECAST PERIOD
        TABLE 66 SMART DISPLAY MARKET IN NORTH AMERICA, BY TYPE, 2017–2019 (USD MILLION)
        TABLE 67 SMART DISPLAY MARKET IN NORTH AMERICA, BY TYPE, 2020–2025 (USD MILLION)
           8.2.1 IMPACT OF COVID-19 ON NORTH AMERICA
                 TABLE 68 SMART HOME DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2017–2019 (USD MILLION)
                 TABLE 69 SMART HOME DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2020–2025 (USD MILLION)
                 TABLE 70 SMART DISPLAY MIRROR MARKET IN NORTH AMERICA, BY TYPE, 2017–2019 (USD MILLION)
                 TABLE 71 SMART DISPLAY MIRROR MARKET IN NORTH AMERICA, BY TYPE, 2020–2025 (USD MILLION)
    8.3 EUROPE
        FIGURE 49 SNAPSHOT OF SMART DISPLAY MARKET IN EUROPE
        FIGURE 50 SMART SIGNAGE TO ACCOUNT FOR MAJOR SHARE OF SMART DISPLAY MARKET IN EUROPE DURING FORECAST PERIOD
        TABLE 72 SMART DISPLAY MARKET IN EUROPE, BY TYPE, 2017–2019 (USD MILLION)
        TABLE 73 SMART DISPLAY MARKET IN EUROPE, BY TYPE, 2020–2025 (USD MILLION)
           8.3.1 IMPACT OF COVID-19 ON EUROPE
                 TABLE 74 SMART HOME DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE, 2017–2019 (USD MILLION)
                 TABLE 75 SMART HOME DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE, 2020–2025 (USD MILLION)
                 TABLE 76 SMART DISPLAY MIRROR MARKET IN EUROPE, BY TYPE, 2017–2019 (USD MILLION)
                 TABLE 77 SMART DISPLAY MIRROR MARKET IN EUROPE, BY TYPE, 2020–2025 (USD MILLION)
    8.4 APAC
        FIGURE 51 SNAPSHOT OF SMART DISPLAY MARKET IN APAC
        FIGURE 52 SMART HOME DISPLAY TYPE EXPECTED TO LEAD SMART DISPLAY MARKET IN APAC BY 2025
        TABLE 78 SMART DISPLAY MARKET IN APAC, BY TYPE, 2017–2019 (USD MILLION)
        TABLE 79 SMART DISPLAY MARKET IN APAC, BY TYPE, 2020–2025 (USD MILLION)
           8.4.1 IMPACT OF COVID-19 ON APAC
                 TABLE 80 SMART HOME DISPLAY MARKET IN APAC, BY PRODUCT TYPE, 2017–2019 (USD MILLION)
                 TABLE 81 SMART HOME DISPLAY MARKET IN APAC, BY PRODUCT TYPE, 2020–2025 (USD MILLION)
                 TABLE 82 SMART DISPLAY MIRROR MARKET IN APAC, BY TYPE, 2017–2019 (USD MILLION)
                 TABLE 83 SMART DISPLAY MIRROR MARKET IN APAC, BY TYPE, 2020–2025 (USD MILLION)
    8.5 ROW
        TABLE 84 SMART DISPLAY MARKET IN ROW, BY TYPE, 2017–2019 (USD MILLION)
        TABLE 85 SMART DISPLAY MARKET IN ROW, BY TYPE, 2020–2025 (USD MILLION)
           8.5.1 IMPACT OF COVID-19 ON ROW
                 TABLE 86 SMART HOME DISPLAY MARKET IN ROW, BY PRODUCT TYPE, 2017–2019 (USD MILLION)
                 TABLE 87 SMART HOME DISPLAY MARKET IN ROW, BY PRODUCT TYPE, 2020–2025 (USD MILLION)
                 TABLE 88 SMART DISPLAY MIRROR MARKET IN ROW, BY TYPE, 2017–2019 (USD MILLION)
                 TABLE 89 SMART DISPLAY MIRROR MARKET IN ROW, BY TYPE, 2020–2025 (USD MILLION)

9 COMPETITIVE LANDSCAPE (Page No. - 135)
    9.1 OVERVIEW
    9.2 MARKET SHARE ANALYSIS
        TABLE 90 SMART SIGNAGE MARKET SHARE ANALYSIS (TOP 5 COMPANIES)
    9.3 COMPANY EVALUATION QUADRANT
           9.3.1 STAR
           9.3.2 EMERGING LEADER
           9.3.3 PERVASIVE
           9.3.4 PARTICIPANT
                 FIGURE 53 SMART DISPLAY MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2019
    9.4 STARTUP/SME EVALUATION MATRIX: SMART DISPLAY MIRROR MARKET
           9.4.1 PROGRESSIVE COMPANIES
           9.4.2 RESPONSIVE COMPANIES
           9.4.3 DYNAMIC COMPANIES
           9.4.4 STARTING BLOCKS
                 FIGURE 54 SMART DISPLAY MIRROR MARKET: STARTUP/SME EVALUATION MATRIX, 2019
    9.5 COMPETITIVE SCENARIO
           9.5.1 PRODUCT LAUNCHES/DEVELOPMENTS
                 TABLE 91 KEY PRODUCT LAUNCHES/DEVELOPMENTS (2018–2020)
           9.5.2 PARTNERSHIPS, ACQUISITIONS, JOINT VENTURES, AGREEMENTS, AND EXPANSIONS
                 TABLE 92 KEY PARTNERSHIPS, ACQUISITIONS, JOINT VENTURES, AGREEMENTS, AND EXPANSIONS (2018–2020)

10 COMPANY PROFILES (Page No. - 143)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     10.1 INTRODUCTION
     10.2 KEY PLAYERS
             10.2.1 AMAZON
                    FIGURE 55 AMAZON: COMPANY SNAPSHOT
             10.2.2 ALPHABET (GOOGLE)
                    FIGURE 56 ALPHABET: COMPANY SNAPSHOT
             10.2.3 SAMSUNG ELECTRONICS
                    FIGURE 57 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
             10.2.4 LG ELECTRONICS
                    FIGURE 58 LG ELECTRONICS: COMPANY SNAPSHOT
             10.2.5 SONY
                    FIGURE 59 SONY: COMPANY SNAPSHOT
             10.2.6 APPLE
                    FIGURE 60 APPLE: COMPANY SNAPSHOT
             10.2.7 FACEBOOK
                    FIGURE 61 FACEBOOK: COMPANY SNAPSHOT
             10.2.8 NEC CORP.
                    FIGURE 62 NEC CORP.: COMPANY SNAPSHOT
             10.2.9 GENTEX
                    FIGURE 63 GENTEX: COMPANY SNAPSHOT
             10.2.10 MAGNA INTERNATIONAL
                    FIGURE 64 MAGNA INTERNATIONAL: COMPANY SNAPSHOT
     10.3 RIGHT-TO-WIN
          TABLE 93 SMART DISPLAY MARKET: RIGHT-TO-WIN (KEY MARKET PLAYERS)
     10.4 OTHER PROMINENT PLAYERS
             10.4.1 QUALCOMM
             10.4.2 INTEL
             10.4.3 HONEYWELL
             10.4.4 LENOVO
             10.4.5 ELECTRIC MIRROR
             10.4.6 QISDA CORP.
             10.4.7 PANASONIC CORPORATION
             10.4.8 LEYARD OPTOELECTRONIC (PLANAR)
             10.4.9 ROBERT BOSCH GMBH
             10.4.10 APLS ALPINE CO., LTD.

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

11 APPENDIX (Page No. - 177)
     11.1 DISCUSSION GUIDE
     11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     11.3 AVAILABLE CUSTOMIZATION
     11.4 RELATED REPORTS
     11.5 AUTHOR DETAILS

The study has involved four major activities in estimating the size of the smart display market. Exhaustive secondary research has been done to collect information on the market, the peer market, and the parent market. To validate these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the total market size. After that, market breakdown and data triangulation methods have been used to estimate the market for segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Factiva have been referred to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, white papers, certified publications, articles by recognized authors, gold-standard and silver-standard websites, regulatory bodies, trade directories, and databases.

Primary Research

Extensive primary research has been conducted after understanding and analyzing the smart display market through secondary research. Several primary interviews have been conducted with key opinion leaders from both the demand-side and supply-side vendors across four major regions—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. The breakdown of primary respondents is as follows

Smart Display Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches have been used to estimate and validate the total size of the smart display market. These methods have also been used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size is as follows:

  • Key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • Revenue of various smart display manufacturers is considered to arrive at global numbers.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size from the estimation process explained earlier, the global market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the smart display market has been validated using both the top-down and bottom-up approaches.

Report Objectives

  • To describe and forecast the smart display market segment, by type, in terms of value and volume
  • To describe and forecast the smart home display market segment, by product type, component, and region, in terms of value
  • To describe and forecast the smart display mirror market segment, by type, component, and region, in terms of value
  • To describe and forecast the smart signage market segment, by application, offering, and region, in terms of value
  • To define and forecast the smart display market for various segments with regard to 4 main regions—North America, Asia Pacific (APAC), Europe, Rest of the World (RoW), in terms of value
  • To provide detailed information regarding drivers, restraints, opportunities, and challenges pertaining to the smart display market
  • To study a complete smart display value chain and analyze current and future market trends
  • To strategically analyze the micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall smart display market
  • To analyze opportunities in the market for stakeholders by identifying high-growth segments in the smart display market
  • To strategically profile key players, along with detailing the competitive landscape for market leaders
  • To analyze strategic approaches such as product launches, acquisitions, mergers, collaborations, contracts, expansions, and partnerships in the smart display market

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players based on various blocks of the value chain.
COVID-19

Get in-depth analysis of the COVID-19 impact on the Smart Display Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Smart Display Market

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