Smart Mirror Market by Application (Automotive, Hospitality & Retail), Automotive Smart Mirror (Type and Functionality), Hospitality & Retail Smart Mirror (Component, Technology, and Augmented Reality), and Region - Global Forecast to 2023

The smart mirror market was valued at USD 1.96 billion in 2017 and projected to reach USD 4.42 billion by 2023, at a CAGR of 9.41% during the forecast period. The base year considered for the study is 2017, and the forecast period is 2018–2023.

The prime Objectives of this Study can be summarized as follows:

• To describe and forecast the global smart mirror market, in terms of value, by application and region
• To describe and forecast the smart mirror market for automotive, by type and functionality type
• To describe and forecast the smart mirror market for hospitality & retail , by component, augmented reality (AR) feature, and technology
• To describe and forecast the smart mirror market for other applications, by component
• To forecast the size of market segments with respect to 4 major regions: Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
• To provide detailed information regarding drivers, restraints, opportunities, and challenges for the growth of the smart mirror market
• To strategically analyze the micromarkets with respect to the individual growth trends, prospects, and contribution to the overall market
• To provide industry trends and the value chain analysis of the smart mirror industry
• To strategically profile key players and comprehensively provide market ranking analysis and core competencies, along with detailing the competitive landscape for the market players
• To analyze growth strategies such as product launches and developments, collaborations, partnerships, and research and development in the smart mirror market

This study involves the extensive use of secondary sources, directories, and databases (such as Hoovers, Bloomberg Business, Factiva, and OneSource) to identify and collect information useful for this study. The research methodology followed in this report is explained below.

• Identifying various applications and industries that are using or are expected to adopt smart mirrors
• Analyzing each application, along with related major companies and system integrators, for the adoption of smart mirrors
• Estimating the market size based on each application in the smart mirrors
• Tracking the ongoing and upcoming implementation of smart mirrors by various companies for each application and region to forecast the market based on these developments and other critical parameters

After arriving at the overall market size, the total market is split into several segments and subsegments, which is further confirmed with key industry experts. The figure below shows the breakdown of primaries on the basis of company type, designation, and region.

To know about the assumptions considered for the study, download the pdf brochure

The smart mirror market includes players such as are Gentex (US), Magna (Canada), Electric Mirror (US), Seura (US), Murakami Kaimeido (Japan), Ficosa (Spain), ALKE (Belgium), Ad Notam (Germany), Dension (Hungary), and Keonn (Spain).

Key Target Audience

• Smart mirror system integrators and developers
• Hardware providers
• Smart mirror software vendors
• Investor community
• Residential, commercial, and industrial sectors
• Technology standard organizations, forums, alliances, and associations
• Government bodies, venture capitalists, and private equity firms

“Study answers several questions for the stakeholders, primarily which market segments to focus in next two to five years for prioritizing the efforts and investments”

Scope of This Report

The smart mirror market has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. The smart mirror market has been segmented as follows:

By Application

• Automotive
• Hospitality and Retail
• Others (Smart Homes and Healthcare)

Automotive Smart Mirror Market, by Type

• Interior
• Exterior

Automotive Smart Mirror Market, by Functionality

• Connected
• Non-Connected

Smart Mirror Market for Hospitality and Retail, and Others, by Component

• Hardware
  • Sensors
  • Displays
  • Cameras
  • Audio Systems
  • Connectivity
• Software
• Services

Smart Mirror Market for Hospitality and Retail, by Augmented Reality Feature

• AR Smart Mirrors
• Non-AR Smart Mirrors

Smart Mirror Market for Hospitality and Retail, by Technology

• Self-dimming
• Others (Self-Cleaning and Self-Repairing)

By Region

• Americas
• Europe
• APAC
• RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Country-Wise Information:

• Detailed analysis of the market for each country

Company Information:

• Detailed analysis and profiling of additional market players (up to 5)

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Table of Contents

1 Introduction (Page No. - 15)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
    1.4 Years Considered
    1.5 Currency
    1.6 Package Size
    1.7 Limitations
    1.8 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in Smart Mirror Market
    4.2 Automotive Smart Mirror Market, By Functionality Type
    4.3 Automotive Smart Mirror Market in Europe, By Type and Country (2018)
    4.4 Automotive Smart Mirror Market, By Geography

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Demand for Smart Mirrors in Automotive Industry
                    5.2.1.2 Transition From Traditional Stores to Digital Stores in Retail Industry
                    5.2.1.3 Presence of Large Number of Start-Ups in Smart Mirror Market
                    5.2.1.4 New and Innovative Features of Smart Mirrors
           5.2.2 Restraints
                    5.2.2.1 Security of Confidential and Personal Data
           5.2.3 Opportunities
                    5.2.3.1 Growing Smart Home Market
                    5.2.3.2 Untapped Market in APAC
           5.2.4 Challenges
                    5.2.4.1 High Costs and Lack of Awareness

6 Industry Trends (Page No. - 38)
    6.1 Introduction
    6.2 Value Chain Analysis
           6.2.1 Research & Product Development
           6.2.2 Original Equipment Manufacturers
           6.2.3 Key Technology Providers & System Integrators
           6.2.4 Distributors & Marketing Teams
           6.2.5 End-Users
    6.3 Key Industry Trends
           6.3.1 Integration of Digital Experiences in Retail Stores
           6.3.2 Collection & Analysis of Customer Data
           6.3.3 Content Management With Smart Mirrors

7 Smart Mirror Market, By Application (Page No. - 42)
    7.1 Introduction
    7.2 Automotive
    7.3 Hospitality & Retail
    7.4 Others

8 Automotive Smart Mirror Market, By Type (Page No. - 47)
    8.1 Introduction
    8.2 Interior Mirrors
    8.3 Exterior Mirrors

9 Automotive Smart Mirror Market, By Functionality (Page No. - 51)
    9.1 Introduction
    9.2 Connected
    9.3 Non-Connected

10 Smart Mirror Market for Hospitality & Retail and Others, By Component (Page No. - 55)
     10.1 Introduction
     10.2 Hardware
             10.2.1 Sensors
                        10.2.1.1 Temperature Sensors
                        10.2.1.2 Light Sensors
                        10.2.1.3 Humidity Sensors
             10.2.2 Displays
             10.2.3 Cameras
             10.2.4 Audio Systems
             10.2.5 Connectivity Components
     10.3 Software
     10.4 Services

11 Smart Mirror Market for Hospitality & Retail, By Augmented Reality Feature (Page No. - 63)
     11.1 Introduction
     11.2 AR Smart Mirror
     11.3 Non-AR Smart Mirror

12 Smart Mirror Market for Hospitality & Retail, By Technology (Page No. - 66)
     12.1 Introduction
     12.2 Self-Dimming Technology
     12.3 Others

13 Smart Mirror Market, By Geography (Page No. - 71)
     13.1 Introduction
     13.2 Americas
             13.2.1 North America
                        13.2.1.1 US
             13.2.2 Rest of North America
                        13.2.2.1 Canada
                        13.2.2.2 Mexico
             13.2.3 South America
     13.3 Europe
             13.3.1 Germany
             13.3.2 UK
             13.3.3 France
             13.3.4 Italy
             13.3.5 Rest of Europe
     13.4 APAC
             13.4.1 China
             13.4.2 Japan
             13.4.3 South Korea
             13.4.4 Rest of APAC
     13.5 Rest of the World
             13.5.1 Middle East
             13.5.2 Africa

14 Competitive Landscape (Page No. - 99)
     14.1 Introduction
     14.2 Ranking of Top Market Players in Smart Mirror Market, 2017
     14.3 Competitive Scenario & Trends
             14.3.1 Product Launches & Developments, 2016–2017
             14.3.2 Partnerships, Contracts, Agreements, Collaborations,& Expansions, 2015–2017
             14.3.3 Mergers & Acquisitions, 2017

15 Company Profiles (Page No. - 105)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     15.1 Key Players
             15.1.1 Gentex
             15.1.2 Magna
             15.1.3 Electric Mirror
             15.1.4 Séura
             15.1.5 Murakami Kaimeido
             15.1.6 Ficosa
             15.1.7 Alke
             15.1.8 AD Notam
             15.1.9 Dension
             15.1.10 Keonn
     15.2 Other Important Players
             15.2.1 Mirrocool
             15.2.2 Seymourpowell
             15.2.3 Memomi
             15.2.4 Perseus Mirrors
             15.2.5 Actimirror
     15.3 Start-Up Ecosystem
             15.3.1 Glance Displays
             15.3.2 Dirror
             15.3.3 Oak Labs
             15.3.4 Smartspot
             15.3.5 Myra Mirrors

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 132)
     16.1 Insights From Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Available Customizations
     16.5 Related Reports
     16.6 Author Details

List of Tables (65 Tables)

Table 1 Smart Mirror Market, By Application, 2015–2023 (USD Million)
Table 2 Automotive Smart Mirror Market, By Type, 2015–2023 (USD Million)
Table 3 Automotive Smart Mirror Market for Interior Mirrors, By Region, 2015–2023 (USD Million)
Table 4 Automotive Smart Mirror Market for Exterior Mirrors, By Region, 2015–2023 (USD Million)
Table 5 Automotive Smart Mirror Market, By Functionality, 2015–2023 (USD Million)
Table 6 Automotive Smart Mirror Market for Connected Functionality, By Region, 2015–2023 (USD Million)
Table 7 Automotive Smart Mirror Market for Non-Connected Functionality, By Region, 2015–2023 (USD Million)
Table 8 Smart Mirror Market for Hospitality and Retail, By Component, 2015–2023 (USD Million)
Table 9 Smart Mirror Market for Others Application, By Component, 2015–2023 (USD Million)
Table 10 Hospitality and Retail Smart Mirror Market for Hardware, By Type, 2015–2023 (USD Million)
Table 11 Hospitality and Retail Smart Mirror Market, By Region, 2015–2023 (USD Million)
Table 12 Others Smart Mirror Market for Hardware, By Type, 2015–2023 (USD Million)
Table 13 Others Smart Mirror Market, By Region, 2015–2023 (USD Million)
Table 14 Hospitality and Retail Market, By AR Feature, 2015–2023 (USD Million)
Table 15 Hospitality and Retail Market for Self-Dimming Technology, By Region, 2015–2023 (USD Million)
Table 16 Hospitality and Retail Market for Other Technologies, By Region, 2015–2023 (USD Million)
Table 17 Hospitality and Retail Smart Mirror Market in Americas, By Technology, 2015–2023 (USD Million)
Table 18 Hospitality and Retail Smart Mirror Market in Europe, By Technology, 2015–2023 (USD Million)
Table 19 Hospitality and Retail Smart Mirror Market in APAC, By Technology, 2015–2023 (USD Million)
Table 20 Hospitality and Retail Smart Mirror Market in RoW, By Technology, 2015–2023 (USD Million)
Table 21 Automotive Smart Mirror Market, By Region, 2015–2023 (USD Million)
Table 22 Automotive Smart Mirror Market in Americas, By Type, 2015–2023 (USD Million)
Table 23 Automotive Smart Mirror Market in Americas, By Region, 2015–2023 (USD Million)
Table 24 Automotive Smart Mirror Market in Americas, By Functionality Type, 2015–2023 (USD Million)
Table 25 Automotive Smart Mirror Market in North America, By Type, 2015–2023 (USD Million)
Table 26 Automotive Smart Mirror Market in North America, By Functionality Type, 2015–2023 (USD Million)
Table 27 Automotive Smart Mirror Market in North America, By Country, 2015–2023 (USD Million)
Table 28 Automotive Smart Mirror Market in US, By Type, 2015–2023 (USD Million)
Table 29 Automotive Smart Mirror Market in US, By Functionality Type, 2015–2023 (USD Million)
Table 30 Automotive Smart Mirror Market in Rest of North America, By Type, 2015–2023 (USD Million)
Table 31 Automotive Smart Mirror Market in Rest of North America, By Functionality Type, 2015–2023 (USD Million)
Table 32 Automotive Smart Mirror Market in South America, By Type, 2015–2023 (USD Million)
Table 33 Automotive Smart Mirror Market in South America, By Functionality Type, 2015–2023 (USD Million)
Table 34 Automotive Smart Mirror Market in Europe, By Type, 2015–2023 (USD Million)
Table 35 Automotive Smart Mirror Market in Europe, By Functionality Type, 2015–2023 (USD Million)
Table 36 Automotive Smart Mirror Market in Europe, By Country, 2015–2023 (USD Million)
Table 37 Automotive Smart Mirror Market in Germany, By Type, 2015–2023 (USD Million)
Table 38 Automotive Smart Mirror Market in Germany, By Functionality Type, 2015–2023 (USD Million)
Table 39 Automotive Smart Mirror Market in UK, By Type, 2015–2023 (USD Million)
Table 40 Automotive Smart Mirror Market in UK, By Functionality Type, 2015–2023 (USD Million)
Table 41 Automotive Smart Mirror Market in France, By Type, 2015–2023 (USD Million)
Table 42 Automotive Smart Mirror Market in France, By Functionality Type, 2015–2023 (USD Million)
Table 43 Automotive Smart Mirror Market in Italy, By Type, 2015–2023 (USD Million)
Table 44 Automotive Smart Mirror Market in Italy, By Functionality Type, 2015–2023 (USD Million)
Table 45 Automotive Smart Mirror Market in Rest of Europe, By Type, 2015–2023 (USD Million)
Table 46 Automotive Smart Mirror Market in Rest of Europe, By Functionality Type, 2015–2023 (USD Million)
Table 47 Automotive Smart Mirror Market in APAC, By Type, 2015–2023 (USD Million)
Table 48 Automotive Smart Mirror Market in APAC, By Functionality Type, 2015–2023 (USD Million)
Table 49 Automotive Smart Mirror Market in APAC, By Country, 2015–2023 (USD Million)
Table 50 Automotive Smart Mirror Market in China, By Type, 2015–2023 (USD Million)
Table 51 Automotive Smart Mirror Market in China, By Functionality Type, 2015–2023 (USD Million)
Table 52 Automotive Smart Mirror Market in Japan, By Type, 2015–2023 (USD Million)
Table 53 Automotive Smart Mirror Market in Japan, By Functionality Type, 2015–2023 (USD Million)
Table 54 Automotive Smart Mirror Market in South Korea, By Type, 2015–2023 (USD Million)
Table 55 Automotive Smart Mirror Market in South Korea, By Functionality Type, 2015–2023 (USD Million)
Table 56 Automotive Smart Mirror Market in Rest of APAC, By Type, 2015–2023 (USD Million)
Table 57 Automotive Smart Mirror Market in Rest of APAC, By Functionality, 2015–2023 (USD Million)
Table 58 Automotive Smart Mirror Market in RoW, By Type, 2015–2023 (USD Million)
Table 59 Automotive Smart Mirror Market in RoW, By Functionality Type, 2015–2023 (USD Million)
Table 60 Automotive Smart Mirror Market in RoW, By Region, 2015–2023 (USD Million)
Table 61 Automotive Smart Mirror Market in Middle East, By Type, 2015–2023 (USD Million)
Table 62 Automotive Smart Mirror Market in Middle East, By Functionality Type, 2015–2023 (USD Million)
Table 63 Automotive Smart Mirror Market in Africa, By Type, 2015–2023 (USD Million)
Table 64 Automotive Smart Mirror Market in Africa, By Functionality Type, 2015–2023 (USD Million)
Table 65 Ranking of Top Players in Smart Mirror Market, 2017

List of Figures (43 Figures)

Figure 1 Research Design
Figure 2 Bottom-Up Approach
Figure 3 Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Hospitality and Retail Smart Mirror Market to Grow at Highest CAGR During Forecast Period
Figure 6 Interior Mirror to Hold Larger Size of Automotive Smart Mirror Market During Forecast Period
Figure 7 Hardware to Hold Largest Size of Hospitality and Retail Smart Mirror Market During Forecast Period
Figure 8 Automotive Smart Mirror Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 9 Increasing Need for Driver Safety and Comfort in Automotive Industry to Propel Growth of Smart Mirror Market Between 2018 and 2023
Figure 10 Non-Connected Smart Mirrors to Hold Larger Share of Automotive Smart Mirror Market During Forecast Period
Figure 11 Interior Mirrors to Dominate Automotive Smart Mirror Market in Europe By 2018
Figure 12 North America to Hold Largest Share of Automotive Smart Mirror Market By 2018
Figure 13 Increasing Demand for Smart Mirrors in Automotive Industry is Driving the Smart Mirror Market
Figure 14 Analysis of Smart Mirror Value Chain
Figure 15 Integration of Smart Mirrors for Digital Experiences in Retail Stores—Leading Trend in Key Market Players
Figure 16 Smart Mirror Market, By Application
Figure 17 Automotive to Hold Largest Share of Smart Mirror Market During Forecast Period
Figure 18 Shipment of Automotive Smart Mirrors, 2018 & 2023 (Million Units)
Figure 19 Smart Mirror Market for Automotive, By Type
Figure 20 Europe to Hold Largest Size of Automotive Smart Mirror Market for Interior Mirrors During Forecast Period
Figure 21 Automotive Smart Mirror Market, By Functionality
Figure 22 Non-Connected Functionality to Hold Larger Share of Automotive Smart Mirror Market During Forecast Period
Figure 23 Automotive Smart Mirror Market for Non-Connected Functionality in APAC to Grow at Highest CAGR During Forecast Period
Figure 24 Smart Mirror Market for Hospitality & Retail and Others, By Component
Figure 25 Smart Mirror Market for Hardware, By Type
Figure 26 Displays to Hold Largest Size of Hospitality and Retail Smart Mirror Market for Hardware During Forecast Period
Figure 27 Americas to Hold Largest Size of Smart Mirror Market for Hospitality and Retail During Forecast Period
Figure 28 Smart Mirror Market, By AR Feature
Figure 29 Smart Mirror Market for Hospitality and Retail, By Technology
Figure 30 Americas to Hold Largest Size of Hospitality and Retail Market for Self-Dimming Smart Mirrors By 2023
Figure 31 Smart Mirror Market, By Region
Figure 32 Automotive Smart Mirror Market in APAC to Grow at the Highest CAGR Between 2018 and 2023
Figure 33 Europe to Hold Largest Share of Automotive Smart Mirror Market By 2023
Figure 34 Snapshot of Smart Mirror Market in Americas
Figure 35 Snapshot of Smart Mirror Market in Europe
Figure 36 Germany to Hold Largest Size of Automotive Smart Mirror Market in Europe By 2023
Figure 37 Snapshot of Smart Mirror Market in APAC
Figure 38 China to Hold Largest Share of Automotive Smart Mirror Market in APAC During Forecast Period
Figure 39 Top Players in Smart Mirror Market: Important Developments
Figure 40 Market Evaluation Framework: Product Launches and Developments Fueled Growth and Innovation During 2015–2017
Figure 41 Gentex: Company Snapshot
Figure 42 Magna: Company Snapshot
Figure 43 Murakami Kaimeido: Company Snapshot

According to MarketsandMarkets’ forecast, the smart mirror market, in terms of value, is expected to grow from USD 2.82 billion by 2018 to USD 4.42 billion by 2023, at a CAGR of 9.41% from 2018 to 2023. Major drivers for the growth of smart mirror market are the increasing demand for smart mirrors in the automotive industry, the transition from traditional stores to digital stores in the retail industry, the presence of a large number of start-ups in the smart mirror market, and new and innovative features of smart mirrors.

This report covers the smart mirror market based on application—automotive (subsegmented by type and functionality), hospitality and retail (subsegmented by technology, augmented reality feature, and component), and others (subsegmented by component) and region. The market for hospitality and retail is expected to grow at the highest CAGR from 2018 to 2023. Smart mirrors are often used in the retail sector wherein retailers try to catch the interest of potential clients and encourage them for frequent or regular visits. Additionally, they can display useful information, ranging from price and size availability to the fabric used. Smart mirrors allow shoppers to share their shopping experiences on social media. The increasing adoption rate of smart mirrors in North America and Europe for the hospitality and retail sectors is also driving the smart mirror market.

The market for the automotive connected mirrors is expected to grow at a higher CAGR from 2018 to 2023. A connected smart mirror is integrated with various other features to ensure safety and convenience to the drivers while driving. Connected mirrors feature temperature display, Bluetooth and hands-free connectivity, navigation, microphone, and automatic garage openers, among others. These features enhance driver convenience and are easy to operate. Due to these features, the demand for connected mirrors is increasing rapidly.

Europe is a leading the automotive smart mirror market in terms of market share. The automotive smart mirror market in APAC is expected to grow at the highest CAGR from 2018 to 2023. The projected growth of the market in APAC can be attributed to the increasing adoption of smart mirrors due to the rise in the production of luxury and premium cars in the Indian and Chinese automotive markets. Other the factors contributing to the growth of the automotive smart mirror market include the falling prices of camera technology and increasing demand for advanced features in mirrors for vehicles.

The security concerns associated with the confidentiality of personal data is restraining the growth of the smart mirror market. The tracking function of smart mirrors is not just restricted to the clothing activities around dressing rooms; these mirrors also access other customer information, including their entire purchase history, lighting preferences, and interactions with previous sales associates, along with hundreds of other data points. This personal information is at the risk of being transmitted to unintended receivers, which might eventually cause a security breach.

Major players in the smart mirror market are Gentex (US), Magna (Canada), Electric Mirror (US), Seura (US), Murakami Kaimeido (Japan), Ficosa (Spain), ALKE (Belgium), ad Notam (Germany), Dension (Hungary), and Keonn (Spain). These players have adopted strategies such as product launch, product developments, collaborations, agreements, and acquisitions to cater to the needs of customers.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst