Smart Mirror Market by Offering (Hardware (Displays, Sensors, Cameras), Software, Services), Application (Automotive (Interior, Exterior), Hospitality, Retail), Technology, Installation Type, Sales Channel and Region - Global Forecast to 2027
Smart mirror market report share is estimated to be USD 2.7 billion in 2022 and is projected to reach USD 5.9 billion by 2027, at a CAGR of 16.8% during the forecast period.
The growing adoption of advanced smart mirrors in various verticals, especially automotive and retail, is driving the growth of market. Some of the other key factors fueling the growth of smart mirror market include rising adoption of smart mirrors as alternative to convex mirrors for enhanced safety features in automobiles, increasing demand of smart homes, presence of large number of startups, and innovative features of smart mirrors.
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Smart Mirror Market Segment Overview
Smart mirror hardware segment likely to account for largest market share during the forecasting period
The hardware market is projected to account for the largest share during the forecast period as hardware components such as displays, cameras, and sensors, along with connectivity and audio components, form a major share of the cost of the complete smart mirror system.
The smart mirror offers a platform for shoppers to try on new clothes, check the sizes or varieties of clothes in a store, and share information related to the tried clothes on social media platforms. Smart rear-view mirrors are being increasingly utilized to enhance safety in cars and reduce complications of camera systems. Smart rear-view mirrors for automotive applications can work normally even in the event of poor weather conditions with minimum obstructions to drivers. Unlike conventional mirrors, smart mirrors utilized in vehicles have the features of auto-adjusting their displays under different light intensities and thus provide better assistance to drivers under all weather conditions.
Electro-chromatic smart mirrors to dominate the market during the forecast period
Electro-chromatic segment held the largest market share in 2021 and is expected to continue this trend by 2027. Various advantages associated with digital rear-view smart mirrors compared to conventional mirrors are propelling the electro chromatic smart mirror market.
Majority of digital rear-view mirrors are deployed as a combination of a camera mounted at the back of the car and the electro chromatic rear-view mirror, working together as a unit. The rear-view mirror also acts as a screen in most cars, whereas in others, there is a separate screen that broadcasts the image captured by the camera.
Automotive segment likely to dominate the smart mirror market by 2027 due to the increasing deployment of digital rear-view mirrors in vehicles
The automotive segment dominated the smart mirror market in 2021 and is expected to lead the market through 2027.
The dominance of the segment is attributed to the increasing deployment of digital rear-view mirrors in vehicles. The rising number of mirrorless vehicles due to the rising trend in the adoption of smart camera-based display mirrors is propelling the growth of the market. Currently, approximately 30 percent high-end vehicles on roads have inside mirrors with inbuilt electrochromic technology while approximately 10 to 15 percent outside mirrors have inbuilt electrochromic features. The penetration of electrochromic mirrors with the auto-dimming feature is expected to witness significant rise in the years to come. Intelligent interior and exterior auto-dimming smart mirrors provide added value by enhancing the driving experience and increasing safety and driving comfort.
Europe likely to dominate the market during the forecast period due to increasing adoption of smart mirrors in the automotive, retail, and smart homes application
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Europe is expected to lead the smart mirror market between 2022 and 2027. Some of the major factors propelling market growth in Europe include increasing adoption of Electric Vehicles (EVs) in the region, and emphasis on automation of various end-use industries including automotive and retail.
The presence of a significant number of automotive manufacturers leads to the high demand for rear-view mirrors in the region. Europe is home to major automobile manufacturers such as Volkswagen (Germany), BMW (Germany), and Daimler (Germany) which are expected to create significant demand for auto-dimming smart mirrors. The region is also known for its stringent safety regulations and advanced technologies. Automotive OEMs in Europe focus on developing new technologies to meet the increasing demand for advanced features and increasingly stringent safety norms. The region has a considerable number of major retail brands which have started adopting smart mirrors in their stores to attract customers. The market in Europe is also witnessing major adoption of smart mirrors in the smart homes segment.
Top 5 Key Market Players in Smart Mirror Market
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Gentex Corporation (US),
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Ficosa (Spain),
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Seura Solutions (US),
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Magna International (Canada),
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Japan Display Inc. ("JDI") (Japan),
Smart Mirror Market Report Scope
|
Report Attributes |
Details |
|
Market Size Value in 2022 |
USD 2.7 Billion |
| Revenue Forecast in 2027 | USD 5.9 Billion |
| Growth Rate | 16.8% |
| Base Year Considered | 2021 |
| Historical Data Available for Years | 20182027 |
|
Forecast Period |
20222027 |
|
Segments Covered |
|
|
Region Covered |
|
| Market Leaders |
|
| Top Companies in North America |
|
| Key Market Driver | Alternative to convex mirrors for enhanced safety features in automobiles |
| Key Market Opportunity | Transition from traditional stores to digital stores in retail industry |
| Largest Growing Region | Europe |
| Largest Market Share Segment | Technology Segment |
| Highest CAGR Segment | HVAC Control Sensors Segment |
| Largest Application Market Share | Automotive Application |
Smart Mirror Market Dynamics
Drivers: Alternative to convex mirrors for enhanced safety features in automobiles
Smart mirrors equipped in automobiles play a key role in ensuring driving comfort and safety. The smart mirrors integrated into high-end vehicles are equipped with electro chromatic auto dimming mirror, which improves visibility in low light and decreases eye strain and tiredness in drivers.
These mirrors ensure safety by displaying improved rear-view images, which help the drivers make correct decisions while driving. Additionally, these smart mirrors save time by displaying all the necessary information for drivers on the mirror screen. Smart mirrors can automatically correct camera distortion with added ability to detect and warn of moving objects. The increasing focus on improved road safety is driving the demand for integrated new electronic functionalities, including smart mirrors in automobiles.
Restraints: Security breach of confidential and personal data
Security breach is one of the major restraining factors due to tracking of personal data of users through smart mirrors. For instance, smart mirrors deployed in retail stores can easily track shoppers buying experiences, and its spending habits in the store.
The smart mirrors also have ability to access other critical information of customers such as previous purchase history, frequent interactions with retail stores representatives, and hundreds of other data points with respect to customer behavior and 7its buying interest. The data gathered by retailers can be used to target appropriate customers for selling items in future by running sales and marketing campaign based on their previous buying interest.
Opportunities: Transition from traditional stores to digital stores in retail industry
The retail industry is undergoing a transformation with digital retailers merging with physical stores. Companies are embracing new ways of managing businesses and re-engineering their ways of connecting with customers.
The retailers are integrating various technologies such as smart carts, smart mirrors, smart shelves, and retail robots. This industry is currently experiencing a rapid transition from traditional retail stores to advanced digital retail stores where technology plays a crucial role in customer engagement and increasing sales for retailers.
Challenges: Lack of awareness about smart mirrors
Smart mirrors are a new concept in the display segment and to the end users. With the increase in the use of these mirrors in the automobile and retail industries, the mirror providers are likely to witness a surge in popularity in the upcoming years.
With the major companies worldwide working on offering more innovative smart mirrors and showcasing their products in a variety of tech events, these products are likely to witness growth in the future. Currently, the adoption of smart mirrors is limited to the high-end segment due to their high cost. For common people, it is still a concept that they might not be ready to invest in. Thus, the lack of awareness among customers and the high cost of these mirrors poses a major challenge to the smart mirror market growth.
Smart Mirror Market Categorization
This research report categorizes the smart mirror market, by offering, application, technology, installation type, sales channel, and Region
Based on Offering:
- Hardware
- Displays
- Cameras
- Sensors
- Others
- Software
- Services
Based on Application:
- Automotive
- Retail
- Residential
- Hospitality
- Healthcare
- Others
Based on Technology :
- Electro Chromatic
- Others
Based on Sales Channel:
- Direct Sales
- Indirect Sales
Based on Installation Type:
- Fixed
- Free Style&
Based on the Region:
- Americas (North America, South America)
- Europe
- Asia Pacific
- RoW (Middle East & Africa)
Recent Developments
- In January 2022, Seura Solutions launched vanity mirrors for every category to match every lifestyle. Sιura vanity mirrors are tailor-made and expertly crafted for an entirely personalized reflection.
- In September 2021, Gentex Corporation (NASDAQ: GNTX) acquired the Israeli start-up Guardian Optical Technologies, a pioneer in multimodal sensor technology designed to provide a comprehensive suite of driver- and cabin-monitoring solutions for the automotive industry.
- In May 2021, Sιura, a US-based designer technology company, released its latest developments in high-tech lighted mirrors for a broad range of applications from residential use to the hospitality industry.
- May 2021, Gentex Corporation (NASDAQ: GNTX) became a supplier to Volkswagen. The former supplies its Bluetooth-enabled automatic-dimming mirror with HomeLink integrated buttons capable of operating a wide range of radio frequency (RF) and cloud-based smart home devices.
- In March 2019, Electric Mirror launched Savvy Smart Mirror for high-end hotels and home customers.
Frequently Asked Questions (FAQs):
Who are the key players in the smart mirror market? What are the major growth strategies they had taken to strengthen their position in the market?
Major companies operating in the smart mirror market are Gentex Corporation (US), Ficosa (Spain), Seura Solutions (US), Magna International (Canada), Japan Display Inc. ("JDI") (Japan), Murakami Kaimeido (Japan), Harman International Industries (US). Product launches and developments, acquisitions, collaborations, contracts, and agreements were among the major strategies adopted by these players to compete in the market.
What are the new opportunities for emerging players in smart mirror value chain?
For existing players, there are several new opportunities in the value chain of smart mirror market. Some of the major opportunities in smart mirror market includes application such as virtual retail stores, smart home application, and hospitality sector.
Which end user of smart mirror market is expected to drive the growth of the market in the next five years?
The automotive segment likely to spur the growth of smart mirror market from 2022 to 2027. The auto-dimming feature is used to automatically reduce the glare imparted on rear-view mirrors by the headlights of other vehicles. This technology helps drivers clearly see the traffic at the rear at night.
Which Region to offer lucrative growth for smart mirror market by 2027?
Europe is likely to lead the mirror market during the forecast period. Whereas the Asia Pacific region is expected to witness the highest growth rate between 2022 to 2027.
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 26)
1.1 STUDY OBJECTIVES
1.2 DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
1.3.2 REGIONAL SCOPE
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 LIMITATIONS
1.7 SUMMARY OF CHANGES
1.8 STAKEHOLDERS
2 RESEARCH METHODOLOGY (Page No. - 32)
2.1 RESEARCH DATA
FIGURE 1 SMART MIRROR MARKET: RESEARCH DESIGN
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Key data from secondary sources
2.1.2.2 List of key secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Key data from primary sources
2.1.3.2 Key industry insights
2.1.3.3 Breakdown of primary interviews
2.1.3.4 List of key primary interview participants
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
FIGURE 2 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
FIGURE 3 TOP-DOWN APPROACH
2.3 FACTOR ANALYSIS
2.3.1 SMART MIRROR MARKET: SUPPLY-SIDE ANALYSIS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)REVENUE GENERATED BY COMPANIES FROM PRODUCTS OFFERED IN MIRROR MARKET
2.3.2 SMART MIRROR MARKET: DEMAND-SIDE ANALYSIS
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE) FOR MARKET
2.4 MARKET BREAKDOWN & DATA TRIANGULATION
FIGURE 6 DATA TRIANGULATION
2.5 RISK ASSESSMENT
TABLE 1 MARKET: RISK ASSESSMENT
2.6 ASSUMPTIONS
TABLE 2 KEY ASSUMPTIONS: MACRO- AND MICRO-ECONOMIC ENVIRONMENT
3 EXECUTIVE SUMMARY (Page No. - 43)
FIGURE 7 SMART MIRROR MARKET: REALISTIC SCENARIO ANALYSIS, 20182027 (USD MILLION)
FIGURE 8 HARDWARE SEGMENT TO HOLD LARGEST SHARE OF MARKET
FIGURE 9 AUTOMOTIVE APPLICATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE
FIGURE 10 FIXED INSTALLATION TO BE LARGER SEGMENT OF MARKET
FIGURE 11 INDIRECT SALES SEGMENT TO HOLD LARGER MARKET SHARE
FIGURE 12 ELECTRO CHROMATIC SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
FIGURE 13 EUROPE ACCOUNTED FOR LARGEST MARKET SHARE IN 2021
4 PREMIUM INSIGHTS (Page No. - 49)
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN SMART MIRROR MARKET
FIGURE 14 INCREASING ADOPTION OF SMART MIRRORS AS A SUBSTITUTE FOR CONVENTIONAL REAR-VIEW MIRRORS TO DRIVE MARKET
4.2 MARKET, BY OFFERING
FIGURE 15 HARDWARE TO BE LARGEST OFFERING SEGMENT OF MARKET
4.3 MARKET, BY INSTALLATION TYPE
FIGURE 16 FIXED INSTALLATION TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
4.4 MARKET, BY SALES CHANNEL
FIGURE 17 INDIRECT SALES TO ACCOUNT FOR LARGER MARKET SHARE
4.5 MARKET, BY TECHNOLOGY
FIGURE 18 ELECTRO CHROMATIC TECHNOLOGY TO BE LEADING SEGMENT
4.6 MARKET, BY APPLICATION
FIGURE 19 AUTOMOTIVE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
5 MARKET OVERVIEW (Page No. - 52)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SMART MIRROR MARKET
5.2.1 DRIVERS
5.2.1.1 Alternative to convex mirrors for enhanced safety features in automobiles
TABLE 3 COMPARISON OF ORDINARY REAR-VIEW MIRROR AND SMART REAR-VIEW MIRROR
5.2.1.2 Smart homes driven by IOT devices
FIGURE 21 SMART HOMES SEGMENT GROWTH, 2018-2021
5.2.1.3 Presence of large number of start-ups
5.2.1.4 Innovative features
FIGURE 22 IMPACT ANALYSIS OF DRIVERS IN MARKET
5.2.2 RESTRAINTS
5.2.2.1 Security breach of confidential and personal data
FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS IN MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 Transition from traditional stores to digital stores in retail industry
5.2.3.2 Industry 4.0 to provide growth opportunities
5.2.3.3 Untapped potential in Asia Pacific
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES IN MARKET
5.2.4 CHALLENGES
5.2.4.1 Lack of awareness about smart mirrors
5.2.4.2 Higher cost than ordinary mirrors
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES IN MMARKET
5.3 VALUE CHAIN ANALYSIS
FIGURE 26 MARKET: VALUE CHAIN ANALYSIS
5.4 SMART MIRROR MARKET ECOSYSTEM
FIGURE 27 MARKET ECOSYSTEM
TABLE 4 MARKET: ECOSYSTEM
5.5 TECHNOLOGY ANALYSIS
5.5.1 DLP TECHNOLOGY
5.5.2 SCREEN MIRRORING
5.6 PRICING ANALYSIS: AVERAGE SELLING PRICE TRENDS
FIGURE 28 AVERAGE SELLING PRICE (ASP) OF SMART MIRRORS (IN USD)
TABLE 5 AVERAGE SELLING PRICE QUOTATION OF KEY SUPPLIERS FOR DIFFERENT APPLICATIONS (IN USD)
5.7 PATENT ANALYSIS
FIGURE 29 MARKET: NUMBER OF PATENTS GRANTED (20112021)
FIGURE 30 MARKET: REGIONAL ANALYSIS OF PATENTS GRANTED (20112021)
TABLE 6 MARKET: LIST OF PATENTS (20182020)
FIGURE 31 MARKET: PATENT ANALYSIS (20112021)
5.8 KEY CONFERENCES AND EVENTS IN 20222023
TABLE 7 MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
5.9 TARIFF AND REGULATORY LANDSCAPE
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 8 LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 CODES AND STANDARDS RELATED TO SMART MIRROR
5.10 CASE STUDY
5.10.1 THE SINCLAIR BECAME FIRST HOTEL IN US TO DEPLOY DIGITAL SIGNAGE AND SMART MIRRORS
5.10.2 BEHANCE PROVIDED PERSONALIZED INTERACTIVE DEVICE TO CUSTOMERS
5.11 TRADE ANALYSIS
TABLE 10 IMPORT DATA FOR GLASS MIRROR, HS CODE: 7009 (USD MILLION)
FIGURE 32 GLASS MIRROR IMPORT VALUE FOR MAJOR COUNTRIES, 20172021
TABLE 11 EXPORT DATA FOR GLASS MIRROR, HS CODE: 7009 (USD MILLION)
FIGURE 33 GLASS MIRROR, EXPORT VALUE FOR MAJOR COUNTRIES, 20172021
5.12 PORTERS FIVE FORCES ANALYSIS
FIGURE 34 MARKET: PORTERS FIVE FORCES ANALYSIS
FIGURE 35 IMPACT OF PORTERS FIVE FORCES ON MARKET
TABLE 12 PORTERS FIVE FORCES IMPACT ON MARKET
5.12.1 THREAT OF NEW ENTRANTS
5.12.2 THREAT OF SUBSTITUTES
5.12.3 BARGAINING POWER OF SUPPLIERS
5.12.4 BARGAINING POWER OF BUYERS
5.12.5 INTENSITY OF COMPETITIVE RIVALRY
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS BUSINESSES
FIGURE 36 REVENUE SHIFT FOR MARKET
5.14 KEY STAKEHOLDERS & BUYING CRITERIA
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 37 MARKET: BUYING CRITERIA FOR TOP 3 APPLICATIONS
TABLE 13 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP 3 APPLICATIONS (%)
5.14.2 BUYING CRITERIA
FIGURE 38 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS
TABLE 14 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS
6 SMART MIRROR MARKET, BY OFFERING (Page No. - 76)
6.1 INTRODUCTION
TABLE 15 MARKET, BY OFFERING, 20182021 (USD MILLION)
FIGURE 39 SOFTWARE OFFERING PROJECTED TO GROW AT HIGHEST CAGR
TABLE 16 MARKET, BY OFFERING, 20222027 (USD MILLION)
6.2 HARDWARE
TABLE 17 HARDWARE: MARKET, BY TYPE, 20182021 (USD MILLION)
FIGURE 40 SENSORS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 18 HARDWARE: MARKET, BY TYPE, 20222027 (USD MILLION)
TABLE 19 HARDWARE: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 20 HARDWARE: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 21 HARDWARE: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 41 EUROPE TO ACCOUNT FOR LARGEST MARKET SHARE IN HARDWARE SEGMENT
TABLE 22 HARDWARE: MARKET, BY REGION, 20222027 (USD MILLION)
6.2.1 DISPLAYS
6.2.1.1 Rising trend of deploying touchscreen interactive displays in retail applications to spur market growth
6.2.2 SENSORS
6.2.2.1 Temperature sensors
6.2.2.1.1 Thermocouples and resistance temperature detectors commonly utilized temperature sensors
6.2.2.2 Light sensors
6.2.2.2.1 Increasing demand for light sensors to assist auto on/off feature of smart mirrors
6.2.2.3 Humidity sensors
6.2.2.3.1 Mainly installed in smart mirrors for home automation and residential applications
6.2.3 CAMERAS
6.2.3.1 Features such as gestures and facial recognition to propel market
6.2.4 OTHER HARDWARE TYPES
6.2.4.1 Audio systems
6.2.4.2 Connectivity components
6.3 SOFTWARE
6.3.1 REFLEKTOS- AMONG MOST POPULAR OPEN-SOURCE OPERATING SYSTEMS FOR BUILDING SMART MIRRORS
TABLE 23 SOFTWARE: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 24 SOFTWARE: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 25 SOFTWARE: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 42 EUROPE TO ACCOUNT FOR LARGEST MARKET SHARE IN SOFTWARE SEGMENT
TABLE 26 SOFTWARE: MARKET, BY REGION, 20222027 (USD MILLION)
6.4 SERVICES
6.4.1 MAJOR COMPANIES OFFERING SUPPORT SERVICES FOR SPECIFIC PERIODS WITH FOCUS ON MAINTENANCE SERVICES
TABLE 27 SERVICES: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 28 SERVICES: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 29 SERVICES: MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 30 SERVICES: MARKET, BY REGION, 20222027 (USD MILLION)
7 SMART MIRROR MARKET, BY TECHNOLOGY (Page No. - 88)
7.1 INTRODUCTION
TABLE 31 SMART MIRROR MARKET, BY TECHNOLOGY, 20182021 (USD MILLION)
FIGURE 43 ELECTRO CHROMATIC TECHNOLOGY TO DOMINATE GLOBAL MARKET
TABLE 32 MARKET, BY TECHNOLOGY, 20222027 (USD MILLION)
7.2 ELECTRO CHROMATIC/AUTO DIMMING MIRRORS
7.2.1 SURGING DEMAND FOR EVS AND MIRRORLESS VEHICLES TO DRIVE AUTO DIMMING TECHNOLOGY
TABLE 33 ELECTRO CHROMATIC: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 44 EUROPE TO BE LARGEST MARKET FOR ELECTRO CHROMATIC SMART MIRROR
TABLE 34 ELECTRO CHROMATIC: MARKET, BY REGION, 20222027 (USD MILLION)
7.3 OTHERS
TABLE 35 OTHERS: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 45 ASIA PACIFIC TO REGISTER HIGHEST CAGR FOR OTHER SMART MIRROR TECHNOLOGIES
TABLE 36 OTHERS: MARKET, BY REGION, 20222027 (USD MILLION)
8 SMART MIRROR MARKET, BY APPLICATION (Page No. - 93)
8.1 INTRODUCTION
TABLE 37 MARKET, BY APPLICATION, 20182021 (USD MILLION)
FIGURE 46 MARKET FOR RETAIL APPLICATION TO GROW AT HIGHEST CAGR
TABLE 38 MARKET, BY APPLICATION, 20222027 (USD MILLION)
8.2 AUTOMOTIVE
TABLE 39 AUTOMOTIVE: MARKET, BY TYPE, 20182021 (USD MILLION)
TABLE 40 AUTOMOTIVE: MARKET, BY TYPE, 20222027 (USD MILLION)
TABLE 41 AUTOMOTIVE: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 42 AUTOMOTIVE: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 43 AUTOMOTIVE: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 47 MARKET FOR AUTOMOTIVE APPLICATION IN ASIA PACIFIC TO GROW AT HIGHEST CAGR
TABLE 44 AUTOMOTIVE: MARKET, BY REGION, 20222027 (USD MILLION)
8.2.1 INTERIOR MIRRORS
8.2.1.1 Integration of additional electronic features such as compass, microphones, lighting assist, and driver assist in interior mirrors to drive market
8.2.2 EXTERIOR MIRRORS
8.2.2.1 Increasing focus of major OEMs on integrating additional features in smart exterior mirrors with capabilities of advanced driver assistance systems (ADAS)
8.3 RETAIL
8.3.1 RISE IN ONLINE SHOPPING AND INCREASING VIRTUAL TRIAL ROOMS TO PROPEL MARKET
TABLE 45 RETAIL: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 46 RETAIL: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 47 RETAIL: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 48 ASIA PACIFIC MARKET TO WITNESS HIGHEST GROWTH IN RETAIL APPLICATION
TABLE 48 RETAIL: MARKET, BY REGION, 20222027 (USD MILLION)
8.4 RESIDENTIAL
8.4.1 SURGING ADOPTION OF IOT DEVICES FOR HOME AUTOMATION TO PROPEL DEPLOYMENT OF SMART MIRRORS IN RESIDENTIAL APPLICATIONS
TABLE 49 RESIDENTIAL: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 50 RESIDENTIAL: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 51 RESIDENTIAL: MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 52 RESIDENTIAL: MARKET, BY REGION, 20222027 (USD MILLION)
8.5 HOSPITALITY
8.5.1 HOSPITALITY SECTOR TO FOCUS ON ENHANCING GUEST EXPERIENCE BY DEPLOYING SMART MIRRORS
TABLE 53 HOSPITALITY: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 54 HOSPITALITY: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 55 HOSPITALITY: MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 56 HOSPITALITY: MARKET, BY REGION, 20222027 (USD MILLION)
8.6 HEALTHCARE
8.6.1 MEDICAL RESEARCH: MAJOR HEALTHCARE APPLICATION OF SMART MIRRORS
TABLE 57 HEALTHCARE: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 58 HEALTHCARE: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 59 HEALTHCARE: MARKET, BY REGION, 20182021 (USD MILLION)
FIGURE 49 MARKET IN ASIA PACIFIC TO GROW AT HIGHEST CAGR FOR SMART MIRROR HEALTHCARE APPLICATION FROM 2022 TO 2027
TABLE 60 HEALTHCARE: MARKET, BY REGION, 20222027 (USD MILLION)
8.7 OTHERS
TABLE 61 OTHERS: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 62 OTHERS: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 63 OTHERS: MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 64 OTHERS: MARKET, BY REGION, 20222027 (USD MILLION)
9 SMART MIRROR MARKET, BY INSTALLATION TYPE (Page No. - 108)
9.1 INTRODUCTION
TABLE 65 MARKET, BY INSTALLATION TYPE, 20182021 (USD MILLION)
FIGURE 50 FIXED INSTALLATION TO BE WIDELY ADOPTED DEPLOYMENT FOR SMART MIRROR
TABLE 66 MARKET, BY INSTALLATION TYPE, 20222027 (USD MILLION)
9.2 FIXED
9.2.1 INCREASING DEPLOYMENT OF INTERIOR AND EXTERIOR REAR-VIEW AUTOMATIC DIMMING MIRRORS TO SUPPORT MARKET GROWTH
9.3 FREE STYLE
9.3.1 INCREASING POPULARITY OF SMART HOMES AND HOME AUTOMATION DEVICES IN RESIDENTIAL BUILDINGS TO SPUR MARKET GROWTH
10 SMART MIRROR MARKET, BY SALES CHANNEL (Page No. - 111)
10.1 INTRODUCTION
TABLE 67 SMART MIRROR MARKET, BY SALES CHANNEL, 20182021 (USD MILLION)
FIGURE 51 INDIRECT SALES CHANNEL TO DOMINATE MARKET
TABLE 68 MARKET, BY SALES CHANNEL, 20222027 (USD MILLION)
10.2 INDIRECT SALES
10.2.1 TO ACCOUNT FOR MAJORITY OF SMART MIRROR SALES
10.3 DIRECT SALES
10.3.1 TO GROW AT HIGH RATE DRIVEN BY RETAIL, RESIDENTIAL, AND HEALTHCARE SEGMENTS
11 SMART MIRROR MARKET, BY REGION (Page No. - 114)
11.1 INTRODUCTION
FIGURE 52 EUROPE TO LEAD MARKET DURING FORECAST PERIOD
FIGURE 53 MARKET IN SOUTH KOREA TO GROW AT HIGHEST CAGR
TABLE 69 MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 70 MARKET, BY REGION, 20222027 (USD MILLION)
TABLE 71 MARKET FOR AUTOMOTIVE, BY REGION, 20182021 (THOUSAND UNITS)
TABLE 72 MARKET FOR AUTOMOTIVE, BY REGION, 20222027 (THOUSAND UNITS)
11.2 AMERICAS
TABLE 73 AMERICAS: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 74 AMERICAS: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 75 AMERICAS: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 76 AMERICAS: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 77 AMERICAS: MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 78 AMERICAS: MARKET, BY REGION, 20222027 (USD MILLION)
11.2.1 NORTH AMERICA
FIGURE 54 NORTH AMERICA: MARKET SNAPSHOT
TABLE 79 NORTH AMERICA: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 80 NORTH AMERICA: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 81 NORTH AMERICA: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 82 NORTH AMERICA: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 83 NORTH AMERICA: MARKET, BY COUNTRY, 20182021 (USD MILLION)
TABLE 84 NORTH AMERICA: MARKET, BY COUNTRY, 20222027 (USD MILLION)
11.2.1.1 US
11.2.1.1.1 Market growth attributed to government support for adoption of electric cars
11.2.1.2 Canada
11.2.1.2.1 Self-dimming smart mirrors for hospitality and retail applications to boost market
11.2.1.3 Mexico
11.2.1.3.1 Presence of several automobile manufacturers to propel market
11.2.2 SOUTH AMERICA
FIGURE 55 SOUTH AMERICA: MARKET SNAPSHOT
TABLE 85 SOUTH AMERICA: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 86 SOUTH AMERICA: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 87 SOUTH AMERICA: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 88 SOUTH AMERICA: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 89 SOUTH AMERICA: MARKET, BY COUNTRY, 20182021 (USD MILLION)
TABLE 90 SOUTH AMERICA: MARKET, BY COUNTRY, 20222027 (USD MILLION)
11.2.2.1 Brazil
11.2.2.1.1 Emphasis on providing better shopping experience by retail sector to boost market
11.2.2.2 Argentina
11.2.2.2.1 Economic recovery and technological advancements to boost adoption of smart mirrors
11.2.2.3 Rest of South America
11.3 EUROPE
FIGURE 56 EUROPE: SMART MIRROR MARKET SNAPSHOT
TABLE 91 EUROPE: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 92 EUROPE: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 93 EUROPE: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 94 EUROPE: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 95 EUROPE: MARKET, BY COUNTRY, 20182021 (USD MILLION)
TABLE 96 EUROPE: MARKET, BY COUNTRY, 20222027 (USD MILLION)
11.3.1 UK
11.3.1.1 Increasing investments in retail, hospitality, and smart homes segments to promote market growth
11.3.2 GERMANY
11.3.2.1 Start-ups partnering with retail stores to implement smart mirrors to enhance customer engagement
11.3.3 FRANCE
11.3.3.1 Presence of large retail brands to propel adoption of smart mirrors
11.3.4 ITALY
11.3.4.1 Increasing awareness about smart mirror technology contributing to market growth
11.3.5 SPAIN
11.3.5.1 Increasing adoption of advanced technologies in retail and home automation to boost market
11.3.6 REST OF EUROPE (ROE)
11.4 ASIA PACIFIC
FIGURE 57 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 97 ASIA PACIFIC: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 98 ASIA PACIFIC: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 99 ASIA PACIFIC: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 100 ASIA PACIFIC: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 101 ASIA PACIFIC: MARKET, BY COUNTRY, 20182021 (USD MILLION)
TABLE 102 ASIA PACIFIC: MARKET, BY COUNTRY, 20222027 (USD MILLION)
11.4.1 CHINA
11.4.1.1 To retain dominance in automotive market in Asia Pacific
11.4.2 JAPAN
11.4.2.1 Large automobile manufacturing base and transformation of retail industry to drive market
11.4.3 INDIA
11.4.3.1 Government initiatives such as Make in India to positively impact demand for smart mirrors in automotive, hospitality, retail, and smart homes applications
11.4.4 SOUTH KOREA
11.4.4.1 Rapid technological developments in automotive and electronics industries boosting adoption of smart mirrors
11.4.5 AUSTRALIA
11.4.5.1 Rising demand for smart retail and EVS to propel market
11.4.6 REST OF ASIA PACIFIC
11.5 REST OF THE WORLD
TABLE 103 REST OF THE WORLD: MARKET, BY APPLICATION, 20182021 (USD MILLION)
TABLE 104 REST OF THE WORLD: MARKET, BY APPLICATION, 20222027 (USD MILLION)
TABLE 105 REST OF THE WORLD: MARKET, BY OFFERING, 20182021 (USD MILLION)
TABLE 106 REST OF THE WORLD: MARKET, BY OFFERING, 20222027 (USD MILLION)
TABLE 107 REST OF THE WORLD: MARKET, BY REGION, 20182021 (USD MILLION)
TABLE 108 REST OF THE WORLD: MARKET, BY REGION, 20222027 (USD MILLION)
11.5.1 MIDDLE EAST & AFRICA
12 COMPETITIVE LANDSCAPE (Page No. - 141)
12.1 INTRODUCTION
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
TABLE 109 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN SMART MIRROR MARKET
12.2.1 PRODUCT PORTFOLIO
12.2.2 REGIONAL FOCUS
12.2.3 MANUFACTURING FOOTPRINT
12.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES
12.3 MARKET SHARE ANALYSIS, 2021
TABLE 110 MARKET (AUTOMOTIVE APPLICATION): DEGREE OF COMPETITION
12.4 HISTORICAL REVENUE ANALYSIS (20172021)
FIGURE 58 5-YEAR REVENUE ANALYSIS OF KEY PLAYERS IN MARKET
12.5 COMPANY EVALUATION QUADRANT
12.5.1 STARS
12.5.2 PERVASIVE PLAYERS
12.5.3 EMERGING LEADERS
12.5.4 PARTICIPANTS
FIGURE 59 MARKET (GLOBAL): COMPANY EVALUATION QUADRANT
12.6 MARKET: COMPETITIVE BENCHMARKING
TABLE 111 MARKET: DETAILED LIST OF START-UPS/SMES
TABLE 112 MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [SMES]
TABLE 113 LIST OF KEY START-UPS IN MARKET
12.7 START-UP/SME EVALUATION QUADRANT
12.7.1 PROGRESSIVE COMPANIES
12.7.2 RESPONSIVE COMPANIES
12.7.3 DYNAMIC COMPANIES
12.7.4 STARTING BLOCKS
FIGURE 60 MARKET (GLOBAL): START-UP/SME EVALUATION QUADRANT, 2021
12.8 COMPANY FOOTPRINT
TABLE 114 COMPANY FOOTPRINT (OVERALL)
TABLE 115 COMPANY OFFERING FOOTPRINT
TABLE 116 COMPANY APPLICATION FOOTPRINT
TABLE 117 COMPANY REGION FOOTPRINT
12.9 COMPETITIVE SITUATION AND TRENDS
12.9.1 PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 118 MARKET: PRODUCT LAUNCHES & DEVELOPMENTS, JANUARY 2018 JANUARY 2022
12.9.2 DEALS
TABLE 119 MARKET: DEALS, JANUARY 2019MAY 2022
13 COMPANY PROFILES (Page No. - 158)
13.1 KEY PLAYERS
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)*
13.1.1 JAPAN DISPLAY INC.
TABLE 120 JAPAN DISPLAY INC.: COMPANY OVERVIEW
FIGURE 61 JAPAN DISPLAY INC.: COMPANY SNAPSHOT
TABLE 121 JAPAN DISPLAY INC.: PRODUCTS OFFERED
TABLE 122 JAPAN DISPLAY INC.: PRODUCT LAUNCHES
TABLE 123 JAPAN DISPLAY INC.: DEALS
13.1.2 FICOSA INTERNATIONAL S.A.
TABLE 124 FICOSA INTERNATIONAL S.A.: COMPANY OVERVIEW
TABLE 125 FICOSA: PRODUCTS OFFERED
TABLE 126 FICOSA INTERNATIONAL S.A.: PRODUCT LAUNCHES
TABLE 127 FICOSA INTERNATIONAL S.A.: DEALS
13.1.3 GENTEX CORPORATION
TABLE 128 GENTEX CORPORATION: COMPANY OVERVIEW
FIGURE 62 GENTEX CORPORATION: COMPANY SNAPSHOT
TABLE 129 GENTEX CORPORATION: PRODUCTS OFFERED
TABLE 130 GENTEX CORPORATION: PRODUCT LAUNCHES
TABLE 131 GENTEX CORPORATION: DEALS
13.1.4 SEURA SOLUTIONS
TABLE 132 SEURA SOLUTIONS: COMPANY OVERVIEW
TABLE 133 SEURA SOLUTIONS: PRODUCTS OFFERED
TABLE 134 SEURA SOLUTIONS: PRODUCT LAUNCHES
13.1.5 MAGNA INTERNATIONAL
TABLE 135 MAGNA INTERNATIONAL: COMPANY OVERVIEW
FIGURE 63 MAGNA INTERNATIONAL: COMPANY SNAPSHOT
TABLE 136 MAGNA INTERNATIONAL: PRODUCTS OFFERED
TABLE 137 MAGNA INTERNATIONAL: PRODUCT LAUNCHES
TABLE 138 MAGNA INTERNATIONAL: DEALS
13.1.6 ELECTRIC MIRROR
TABLE 139 ELECTRIC MIRROR: COMPANY OVERVIEW
TABLE 140 ELECTRIC MIRROR: PRODUCTS OFFERED
TABLE 141 ELECTRIC MIRROR: PRODUCT LAUNCHES
13.1.7 HARMAN INTERNATIONAL INDUSTRIES (A SAMSUNG SUBSIDIARY)
TABLE 142 HARMAN INTERNATIONAL INDUSTRIES (A SAMSUNG SUBSIDIARY): COMPANY OVERVIEW
TABLE 143 HARMAN INTERNATIONAL INDUSTRIES (A SAMSUNG SUBSIDIARY): PRODUCTS OFFERED
13.1.8 MURAKAMI KAIMEIDO
TABLE 144 MURAKAMI KAIMEIDO: COMPANY OVERVIEW
FIGURE 64 MURAKAMI KAIMEIDO: COMPANY SNAPSHOT
TABLE 145 MURAKAMI KAIMEIDO: PRODUCTS OFFERED
13.1.9 KEONN TECHNOLOGIES
TABLE 146 KEONN TECHNOLOGIES: COMPANY OVERVIEW
TABLE 147 KEONN TECHNOLOGIES: PRODUCTS OFFERED
TABLE 148 KEONN: DEALS
13.1.10 DENSION
TABLE 149 DENSION: COMPANY OVERVIEW
TABLE 150 DENSION: PRODUCTS OFFERED
* Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
13.2 OTHER PLAYERS
13.2.1 ALKE
13.2.2 AD NOTAM
13.2.3 MIRROCOOL
13.2.4 SEYMOURPOWELL
13.2.5 DIRROR
13.2.6 PERSEUS MIRROR
13.2.7 OAKLABS
13.2.8 SMARTSPOT
13.2.9 PRO DISPLAY
13.2.10 GLANCE DISPLAYS
13.2.11 NEXSTGO COMPANY LIMITED
13.2.12 METROCLICK
13.2.13 PINGALA SOFTWARE INDIA PVT. LTD.
13.2.14 EYYES GMBH
13.2.15 HILO SMART MIRROR
14 APPENDIX (Page No. - 194)
14.1 INSIGHTS FROM INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
14.4 CUSTOMIZATION OPTIONS
14.5 RELATED REPORTS
14.6 AUTHOR DETAILS
The study involved four major activities for estimating the size of the smart mirror market. Exhaustive secondary research has been carried out to collect information relevant to the market, its peer markets, and its child market. Primary research has been undertaken to validate key findings, assumptions, and sizing with the industry experts across the value chain of the smart mirror market. Both top-down and bottom-up approaches have been employed to estimate the complete market size. It has been followed by the market breakdown and data triangulation methods to estimate the size of different segments and subsegments of the market.
Secondary Research
The research methodology that has been used to estimate and forecast the size of the smart mirror market began with the acquisition of data related to the revenues of key vendor in the market through secondary research. The secondary research referred to for the smart mirror market research study involves Consumer Technology Association (CTA), Retail Technology Conclave, Global Retail Alliance, European Automobile Manufacturers Association (ACEA), International Organization of Motor Vehicle Manufacturers, and Federation of International Retail Associations (FIRA). Moreover, the study involved extensive use of secondary sources, directories, and databases, such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of the smart mirror market. Vendor offerings have been taken into consideration to determine the market segmentation. The entire research methodology included the study of annual reports, press releases, and investor presentations of companies; white papers; and certified publications and articles by recognized authors; directories; and databases.
Primary Research
Extensive primary research has been conducted after acquiring an understanding of the smart mirror market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand and supply-side players across key regions, namely, North America, Europe, APAC, and Middle East and Africa (MEA), and South America. Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information.
Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report. After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts opinions, has led us to the findings as described in the remainder of this report. Following is the breakdown of the primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The total size of the smart mirror market has been estimated and validated using both top-down and bottom-up approaches. Furthermore, these methods have also been used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size is as follows:
- Identifying different entities influencing the value chain of the smart mirror market
- Identifying major companies, system integrators, and service providers operating in the market
- Estimating the size of the smart mirror market for each region based on demand for smart mirrors
- Tracking the ongoing and upcoming smart mirror related development, and project deployment to forecast the market size based on these developments and other critical parameters
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources
- Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.
Global Smart Mirror Market Size: Bottom-Up Approach
Data Triangulation
After arriving at the overall size of the smart mirror market from the market size estimation process explained above, the total market has been split into several segments and subsegments. Data triangulation and market breakdown procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments of the market. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated using both top-down and bottom-up approaches.
Report Objectives
- To describe and forecast the smart mirror market based on offering, application, technology, installation type, and sales channel in terms of value
- To describe and forecast the market for four main regions: the Americas, Asia Pacific, Europe, and Rest of the World (RoW), in terms of value and volume
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
- To provide a detailed overview of the value chain of the smart mirror ecosystem, along with the average selling prices of product types
- To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and their contributions to the overall market
- To strategically analyze the ecosystem, Porters Five Forces, regulations, patent landscape, trade landscape, and case studies pertaining to the market under study
- To analyze opportunities in the market for the stakeholders by identifying high-growth segments in the market
- To strategically profile the key players and provide a detailed competitive landscape of the market
- To analyze strategic approaches adopted by the leading players in the market, including product launches/developments/collaborations/partnerships/expansions, and mergers & acquisitions
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the companys specific needs. The following customization options are available for the report:
Company Information:
- Detailed analysis and profiling of additional market players based on various blocks of the value chain.
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Smart Mirror Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Smart Mirror Market