Smart Mirror Market by Application (Automotive, Hospitality & Retail), Automotive Smart Mirror (Type and Functionality), Hospitality & Retail Smart Mirror (Component, Technology, and Augmented Reality), and Region - Global Forecast to 2023
[139 Pages Report] The smart mirror market was valued at USD 1.96 billion in 2017 and projected to reach USD 4.42 billion by 2023, at a CAGR of 9.41% during the forecast period. The base year considered for the study is 2017, and the forecast period is 2018–2023.
The prime Objectives of this Study can be summarized as follows:
- To describe and forecast the global market, in terms of value, by application and region
- To describe and forecast the market for automotive, by type and functionality type
- To describe and forecast the market for hospitality & retail , by component, augmented reality (AR) feature, and technology
- To describe and forecast the market for other applications, by component
- To forecast the size of market segments with respect to 4 major regions: Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding drivers, restraints, opportunities, and challenges for the growth of the market
- To strategically analyze the micromarkets with respect to the individual growth trends, prospects, and contribution to the overall market
- To provide industry trends and the value chain analysis of the smart mirror industry
- To strategically profile key players and comprehensively provide market ranking analysis and core competencies, along with detailing the competitive landscape for the market players
- To analyze growth strategies such as product launches and developments, collaborations, partnerships, and research and development in the market
This study involves the extensive use of secondary sources, directories, and databases (such as Hoovers, Bloomberg Business, Factiva, and OneSource) to identify and collect information useful for this study. The research methodology followed in this report is explained below.
- Identifying various applications and industries that are using or are expected to adopt smart mirrors
- Analyzing each application, along with related major companies and system integrators, for the adoption of smart mirrors
- Estimating the market size based on each application in the smart mirrors
- Tracking the ongoing and upcoming implementation of smart mirrors by various companies for each application and region to forecast the market based on these developments and other critical parameters
After arriving at the overall market size, the total market is split into several segments and subsegments, which is further confirmed with key industry experts. The figure below shows the breakdown of primaries on the basis of company type, designation, and region.
To know about the assumptions considered for the study, download the pdf brochure
The smart mirror market includes players such as are Gentex (US), Magna (Canada), Electric Mirror (US), Seura (US), Murakami Kaimeido (Japan), Ficosa (Spain), ALKE (Belgium), Ad Notam (Germany), Dension (Hungary), and Keonn (Spain).
Key Target Audience
- Smart mirror system integrators and developers
- Hardware providers
- Smart mirror software vendors
- Investor community
- Residential, commercial, and industrial sectors
- Technology standard organizations, forums, alliances, and associations
- Government bodies, venture capitalists, and private equity firms
“Study answers several questions for the stakeholders, primarily which market segments to focus in next two to five years for prioritizing the efforts and investments”
Scope of This Report
The market has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. The market has been segmented as follows:
By Application
- Automotive
- Hospitality and Retail
- Others (Smart Homes and Healthcare)
Automotive Smart Mirror Market, by Type
- Interior
- Exterior
Automotive Smart Mirror Market, by Functionality
- Connected
- Non-Connected
Smart Mirror Market for Hospitality and Retail, and Others, by Component
- Hardware
- Sensors
- Displays
- Cameras
- Audio Systems
- Connectivity
- Software
- Services
Smart Mirror Market for Hospitality and Retail, by Augmented Reality Feature
- AR Smart Mirrors
- Non-AR Smart Mirrors
Smart Mirror Market for Hospitality and Retail, by Technology
- Self-dimming
- Others (Self-Cleaning and Self-Repairing)
By Region
- Americas
- Europe
- APAC
- RoW
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Country-Wise Information:
- Detailed analysis of the market for each country
Company Information:
- Detailed analysis and profiling of additional market players (up to 5)
Get more insight on other verticals of Semiconductor and Electronics Market Research Reports & Consulting
According to MarketsandMarkets’ forecast, the smart mirror market, in terms of value, is expected to grow from USD 2.82 billion by 2018 to USD 4.42 billion by 2023, at a CAGR of 9.41% from 2018 to 2023. Major drivers for the growth of market are the increasing demand for smart mirrors in the automotive industry, the transition from traditional stores to digital stores in the retail industry, the presence of a large number of start-ups in the market, and new and innovative features of smart mirrors.
This report covers the smart mirror market based on application—automotive (subsegmented by type and functionality), hospitality and retail (subsegmented by technology, augmented reality feature, and component), and others (subsegmented by component) and region. The market for hospitality and retail is expected to grow at the highest CAGR from 2018 to 2023. Smart mirrors are often used in the retail sector wherein retailers try to catch the interest of potential clients and encourage them for frequent or regular visits. Additionally, they can display useful information, ranging from price and size availability to the fabric used. Smart mirrors allow shoppers to share their shopping experiences on social media. The increasing adoption rate of smart mirrors in North America and Europe for the hospitality and retail sectors is also driving the market.
The market for the automotive connected mirrors is expected to grow at a higher CAGR from 2018 to 2023. A connected smart mirror is integrated with various other features to ensure safety and convenience to the drivers while driving. Connected mirrors feature temperature display, Bluetooth and hands-free connectivity, navigation, microphone, and automatic garage openers, among others. These features enhance driver convenience and are easy to operate. Due to these features, the demand for connected mirrors is increasing rapidly.
Europe is a leading the automotive smart mirror market in terms of market share. The automotive market in APAC is expected to grow at the highest CAGR from 2018 to 2023. The projected growth of the market in APAC can be attributed to the increasing adoption of smart mirrors due to the rise in the production of luxury and premium cars in the Indian and Chinese automotive markets. Other the factors contributing to the growth of the automotive market include the falling prices of camera technology and increasing demand for advanced features in mirrors for vehicles.
The security concerns associated with the confidentiality of personal data is restraining the growth of the smart mirror market. The tracking function of smart mirrors is not just restricted to the clothing activities around dressing rooms; these mirrors also access other customer information, including their entire purchase history, lighting preferences, and interactions with previous sales associates, along with hundreds of other data points. This personal information is at the risk of being transmitted to unintended receivers, which might eventually cause a security breach.
Major players in the smart mirror market are Gentex (US), Magna (Canada), Electric Mirror (US), Seura (US), Murakami Kaimeido (Japan), Ficosa (Spain), ALKE (Belgium), ad Notam (Germany), Dension (Hungary), and Keonn (Spain). These players have adopted strategies such as product launch, product developments, collaborations, agreements, and acquisitions to cater to the needs of customers.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 15)
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.4 Years Considered
1.5 Currency
1.6 Package Size
1.7 Limitations
1.8 Stakeholders
2 Research Methodology (Page No. - 19)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Assumptions
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 32)
4.1 Attractive Opportunities in Smart Mirror Market
4.2 Automotive Market, By Functionality Type
4.3 Automotive Market in Europe, By Type and Country (2018)
4.4 Automotive Market, By Geography
5 Market Overview (Page No. - 34)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand for Smart Mirrors in Automotive Industry
5.2.1.2 Transition From Traditional Stores to Digital Stores in Retail Industry
5.2.1.3 Presence of Large Number of Start-Ups in the Market
5.2.1.4 New and Innovative Features of Smart Mirrors
5.2.2 Restraints
5.2.2.1 Security of Confidential and Personal Data
5.2.3 Opportunities
5.2.3.1 Growing Smart Home Market
5.2.3.2 Untapped Market in APAC
5.2.4 Challenges
5.2.4.1 High Costs and Lack of Awareness
6 Industry Trends (Page No. - 38)
6.1 Introduction
6.2 Value Chain Analysis
6.2.1 Research & Product Development
6.2.2 Original Equipment Manufacturers
6.2.3 Key Technology Providers & System Integrators
6.2.4 Distributors & Marketing Teams
6.2.5 End-Users
6.3 Key Industry Trends
6.3.1 Integration of Digital Experiences in Retail Stores
6.3.2 Collection & Analysis of Customer Data
6.3.3 Content Management With Smart Mirrors
7 Smart Mirror Market, By Application (Page No. - 42)
7.1 Introduction
7.2 Automotive
7.3 Hospitality & Retail
7.4 Others
8 Automotive Smart Mirror Market, By Type (Page No. - 47)
8.1 Introduction
8.2 Interior Mirrors
8.3 Exterior Mirrors
9 Automotive Smart Mirror Market, By Functionality (Page No. - 51)
9.1 Introduction
9.2 Connected
9.3 Non-Connected
10 Smart Mirror Market for Hospitality & Retail and Others, By Component (Page No. - 55)
10.1 Introduction
10.2 Hardware
10.2.1 Sensors
10.2.1.1 Temperature Sensors
10.2.1.2 Light Sensors
10.2.1.3 Humidity Sensors
10.2.2 Displays
10.2.3 Cameras
10.2.4 Audio Systems
10.2.5 Connectivity Components
10.3 Software
10.4 Services
11 Smart Mirror Market for Hospitality & Retail, By Augmented Reality Feature (Page No. - 63)
11.1 Introduction
11.2 AR Smart Mirror
11.3 Non-AR Smart Mirror
12 Smart Mirror Market for Hospitality & Retail, By Technology (Page No. - 66)
12.1 Introduction
12.2 Self-Dimming Technology
12.3 Others
13 Smart Mirror Market, By Geography (Page No. - 71)
13.1 Introduction
13.2 Americas
13.2.1 North America
13.2.1.1 US
13.2.2 Rest of North America
13.2.2.1 Canada
13.2.2.2 Mexico
13.2.3 South America
13.3 Europe
13.3.1 Germany
13.3.2 UK
13.3.3 France
13.3.4 Italy
13.3.5 Rest of Europe
13.4 APAC
13.4.1 China
13.4.2 Japan
13.4.3 South Korea
13.4.4 Rest of APAC
13.5 Rest of the World
13.5.1 Middle East
13.5.2 Africa
14 Competitive Landscape (Page No. - 99)
14.1 Introduction
14.2 Ranking of Top Market Players in Smart Mirror Market, 2017
14.3 Competitive Scenario & Trends
14.3.1 Product Launches & Developments, 2016–2017
14.3.2 Partnerships, Contracts, Agreements, Collaborations,& Expansions, 2015–2017
14.3.3 Mergers & Acquisitions, 2017
15 Company Profiles (Page No. - 105)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
15.1 Key Players
15.1.1 Gentex
15.1.2 Magna
15.1.3 Electric Mirror
15.1.4 Séura
15.1.5 Murakami Kaimeido
15.1.6 Ficosa
15.1.7 Alke
15.1.8 AD Notam
15.1.9 Dension
15.1.10 Keonn
15.2 Other Important Players
15.2.1 Mirrocool
15.2.2 Seymourpowell
15.2.3 Memomi
15.2.4 Perseus Mirrors
15.2.5 Actimirror
15.3 Start-Up Ecosystem
15.3.1 Glance Displays
15.3.2 Dirror
15.3.3 Oak Labs
15.3.4 Smartspot
15.3.5 Myra Mirrors
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
16 Appendix (Page No. - 132)
16.1 Insights From Industry Experts
16.2 Discussion Guide
16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
16.4 Available Customizations
16.5 Related Reports
16.6 Author Details
List of Tables (65 Tables)
Table 1 Smart Mirror Market, By Application, 2015–2023 (USD Million)
Table 2 Automotive Market, By Type, 2015–2023 (USD Million)
Table 3 Automotive Market for Interior Mirrors, By Region, 2015–2023 (USD Million)
Table 4 Automotive Market for Exterior Mirrors, By Region, 2015–2023 (USD Million)
Table 5 Automotive Market, By Functionality, 2015–2023 (USD Million)
Table 6 Automotive Market for Connected Functionality, By Region, 2015–2023 (USD Million)
Table 7 Automotive Market for Non-Connected Functionality, By Region, 2015–2023 (USD Million)
Table 8 Market for Hospitality and Retail, By Component, 2015–2023 (USD Million)
Table 9 Market for Others Application, By Component, 2015–2023 (USD Million)
Table 10 Hospitality and Retail Market for Hardware, By Type, 2015–2023 (USD Million)
Table 11 Hospitality and Retail Market, By Region, 2015–2023 (USD Million)
Table 12 Others Market for Hardware, By Type, 2015–2023 (USD Million)
Table 13 Others Market, By Region, 2015–2023 (USD Million)
Table 14 Hospitality and Retail Market, By AR Feature, 2015–2023 (USD Million)
Table 15 Hospitality and Retail Market for Self-Dimming Technology, By Region, 2015–2023 (USD Million)
Table 16 Hospitality and Retail Market for Other Technologies, By Region, 2015–2023 (USD Million)
Table 17 Hospitality and Retail Market in Americas, By Technology, 2015–2023 (USD Million)
Table 18 Hospitality and Retail Market in Europe, By Technology, 2015–2023 (USD Million)
Table 19 Hospitality and Retail Market in APAC, By Technology, 2015–2023 (USD Million)
Table 20 Hospitality and Retail Market in RoW, By Technology, 2015–2023 (USD Million)
Table 21 Automotive Market, By Region, 2015–2023 (USD Million)
Table 22 Automotive Market in Americas, By Type, 2015–2023 (USD Million)
Table 23 Automotive Market in Americas, By Region, 2015–2023 (USD Million)
Table 24 Automotive Market in Americas, By Functionality Type, 2015–2023 (USD Million)
Table 25 Automotive Market in North America, By Type, 2015–2023 (USD Million)
Table 26 Automotive Market in North America, By Functionality Type, 2015–2023 (USD Million)
Table 27 Automotive Market in North America, By Country, 2015–2023 (USD Million)
Table 28 Automotive Market in US, By Type, 2015–2023 (USD Million)
Table 29 Automotive Market in US, By Functionality Type, 2015–2023 (USD Million)
Table 30 Automotive Market in Rest of North America, By Type, 2015–2023 (USD Million)
Table 31 Automotive Market in Rest of North America, By Functionality Type, 2015–2023 (USD Million)
Table 32 Automotive Market in South America, By Type, 2015–2023 (USD Million)
Table 33 Automotive Market in South America, By Functionality Type, 2015–2023 (USD Million)
Table 34 Automotive Market in Europe, By Type, 2015–2023 (USD Million)
Table 35 Automotive Market in Europe, By Functionality Type, 2015–2023 (USD Million)
Table 36 Automotive Market in Europe, By Country, 2015–2023 (USD Million)
Table 37 Automotive Market in Germany, By Type, 2015–2023 (USD Million)
Table 38 Automotive Market in Germany, By Functionality Type, 2015–2023 (USD Million)
Table 39 Automotive Market in UK, By Type, 2015–2023 (USD Million)
Table 40 Automotive Market in UK, By Functionality Type, 2015–2023 (USD Million)
Table 41 Automotive Market in France, By Type, 2015–2023 (USD Million)
Table 42 Automotive Market in France, By Functionality Type, 2015–2023 (USD Million)
Table 43 Automotive Market in Italy, By Type, 2015–2023 (USD Million)
Table 44 Automotive Market in Italy, By Functionality Type, 2015–2023 (USD Million)
Table 45 Automotive Market in Rest of Europe, By Type, 2015–2023 (USD Million)
Table 46 Automotive Market in Rest of Europe, By Functionality Type, 2015–2023 (USD Million)
Table 47 Automotive Market in APAC, By Type, 2015–2023 (USD Million)
Table 48 Automotive Market in APAC, By Functionality Type, 2015–2023 (USD Million)
Table 49 Automotive Market in APAC, By Country, 2015–2023 (USD Million)
Table 50 Automotive Market in China, By Type, 2015–2023 (USD Million)
Table 51 Automotive Market in China, By Functionality Type, 2015–2023 (USD Million)
Table 52 Automotive Market in Japan, By Type, 2015–2023 (USD Million)
Table 53 Automotive Market in Japan, By Functionality Type, 2015–2023 (USD Million)
Table 54 Automotive Market in South Korea, By Type, 2015–2023 (USD Million)
Table 55 Automotive Market in South Korea, By Functionality Type, 2015–2023 (USD Million)
Table 56 Automotive Market in Rest of APAC, By Type, 2015–2023 (USD Million)
Table 57 Automotive Market in Rest of APAC, By Functionality, 2015–2023 (USD Million)
Table 58 Automotive Market in RoW, By Type, 2015–2023 (USD Million)
Table 59 Automotive Market in RoW, By Functionality Type, 2015–2023 (USD Million)
Table 60 Automotive Market in RoW, By Region, 2015–2023 (USD Million)
Table 61 Automotive Market in Middle East, By Type, 2015–2023 (USD Million)
Table 62 Automotive Market in Middle East, By Functionality Type, 2015–2023 (USD Million)
Table 63 Automotive Market in Africa, By Type, 2015–2023 (USD Million)
Table 64 Automotive Market in Africa, By Functionality Type, 2015–2023 (USD Million)
Table 65 Ranking of Top Players in Market, 2017
List of Figures (43 Figures)
Figure 1 Research Design
Figure 2 Bottom-Up Approach
Figure 3 Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Hospitality and Retail Market to Grow at Highest CAGR During Forecast Period
Figure 6 Interior Mirror to Hold Larger Size of Automotive Market During Forecast Period
Figure 7 Hardware to Hold Largest Size of Hospitality and Retail Market During Forecast Period
Figure 8 Automotive Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 9 Increasing Need for Driver Safety and Comfort in Automotive Industry to Propel Growth of Market Between 2018 and 2023
Figure 10 Non-Connected Smart Mirrors to Hold Larger Share of Automotive Market During Forecast Period
Figure 11 Interior Mirrors to Dominate Automotive Market in Europe By 2018
Figure 12 North America to Hold Largest Share of Automotive Market By 2018
Figure 13 Increasing Demand for Smart Mirrors in Automotive Industry is Driving the Market
Figure 14 Analysis of Smart Mirror Value Chain
Figure 15 Integration of Smart Mirrors for Digital Experiences in Retail Stores—Leading Trend in Key Market Players
Figure 16 Market, By Application
Figure 17 Automotive to Hold Largest Share of Market During Forecast Period
Figure 18 Shipment of Automotive Smart Mirrors, 2018 & 2023 (Million Units)
Figure 19 Market for Automotive, By Type
Figure 20 Europe to Hold Largest Size of Automotive Market for Interior Mirrors During Forecast Period
Figure 21 Automotive Market, By Functionality
Figure 22 Non-Connected Functionality to Hold Larger Share of Automotive Market During Forecast Period
Figure 23 Automotive Market for Non-Connected Functionality in APAC to Grow at Highest CAGR During Forecast Period
Figure 24 Market for Hospitality & Retail and Others, By Component
Figure 25 Market for Hardware, By Type
Figure 26 Displays to Hold Largest Size of Hospitality and Retail Market for Hardware During Forecast Period
Figure 27 Americas to Hold Largest Size of Market for Hospitality and Retail During Forecast Period
Figure 28 Market, By AR Feature
Figure 29 Market for Hospitality and Retail, By Technology
Figure 30 Americas to Hold Largest Size of Hospitality and Retail Market for Self-Dimming Smart Mirrors By 2023
Figure 31 Market, By Region
Figure 32 Automotive Market in APAC to Grow at the Highest CAGR Between 2018 and 2023
Figure 33 Europe to Hold Largest Share of Automotive Market By 2023
Figure 34 Snapshot of Market in Americas
Figure 35 Snapshot of Market in Europe
Figure 36 Germany to Hold Largest Size of Automotive Market in Europe By 2023
Figure 37 Snapshot of Market in APAC
Figure 38 China to Hold Largest Share of Automotive Market in APAC During Forecast Period
Figure 39 Top Players in Market: Important Developments
Figure 40 Market Evaluation Framework: Product Launches and Developments Fueled Growth and Innovation During 2015–2017
Figure 41 Gentex: Company Snapshot
Figure 42 Magna: Company Snapshot
Figure 43 Murakami Kaimeido: Company Snapshot
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Smart Mirror Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Smart Mirror Market