Smart Mirror Market

Smart Mirror Market by Application (Automotive, Hospitality & Retail), Automotive Smart Mirror (Type and Functionality), Hospitality & Retail Smart Mirror (Component, Technology, and Augmented Reality), and Region - Global Forecast to 2023

Report Code: SE 6557 Aug, 2018, by marketsandmarkets.com
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[139 Pages Report] The overall smart mirror market was valued at USD 1,955.6 million in 2017 and is expected to reach USD 4,420.8 million by 2023, at a CAGR of 9.41% between 2018 and 2023.

Smart Mirror Market

By application, the hospitality and retail smart mirror market segment is expected to grow at the highest growth rate during the forecast period

Among the application segment, the hospitality and retail smart mirror segment is expected to grow at the highest CAGR during the forecast period. Smart mirrors are often used in the retail sector wherein retailers try to catch the interest of potential clients and encourage them for frequent or regular visits. Additionally, they can display useful information, ranging from price and size availability to the fabric used. Smart mirrors allow shoppers to share their shopping experiences on social media. The increasing adoption rate of smart mirrors in North America and Europe for the hospitality and retail sectors is also driving the smart mirror market.

By type, the interior mirror holds the largest share of the automotive smart mirror market

The interior mirror segment is expected to hold the largest market share. The automotive market for the interior smart mirror was valued at USD 1,249.7 million in 2017 and is expected to reach USD 2,432.1 million by 2023, at a CAGR of 6.05% during the forecast period. At present, the interior auto/self-dimming mirrors are more often used in cars and light commercial vehicles.

APAC to account for the highest market growth during the forecast period.

APAC is expected to grow at the highest market growth in the smart mirror market during the forecast period, followed by the APAC region. The adoption of advanced technologies such as smart mirrors is projected to increase rapidly due to the increase in the production of luxury and premium cars in the Indian and Chinese automotive markets. Other factors contributing to the growth of the automotive smart mirror market include the falling prices of camera technology and increasing demand for advanced features in mirrors for vehicles. APAC is a cost-sensitive market as compared to other regions. Currently, auto/self-dimming mirrors are mostly used in passenger cars.

Market Dynamics

Driver:  Presence of large number of start-ups in the smart mirror market

The smart mirror market has a large number of start-ups that are developing smart mirrors for a variety of applications. These companies are building products based on the ideas to enhance the customer experiences. Most of the products are targeted to specific industries. For example, HiMirror (US) provides a smart mirror, which is a smart beauty product that also acts as a beauty and health consultant. This mirror comes with a built-in system and data protection solution and includes a robust network security system with third-party certification to ensure full confidentiality of the user’s identity. MirroCool (US) built a smart mirror and a personal assistant with a facial recognition feature that allows users to plan their day ahead by notifying a to-do list for them on screen. These start-up companies are customizing the products as per the market requirements. Memomi Labs (US) are providing smart mirrors for fashion, makeup, and eyewear. Such start-ups are catering to various industries, and they also engage in providing value to the customer experiences. The impact of this driver is high and is expected to be the same during the forecast period.

Restraint:  Security of confidential and personal data

Smart mirrors are capable of tracking personal data of users. In the retail industry, these mirrors can track each item taken to the dressing room and keep track of shoppers’ experiences. An item that is frequently carried by the customers to the fitting rooms for trial but does not make to the point-of-sale could mean the look is popular among customers, but the fit is not appropriate to them. The tracking function of smart mirrors is not just restricted to the clothing activities around dressing rooms; these mirrors also access other customer information, including their entire purchase history, lighting preferences, and interactions with previous sales associates, along with hundreds of other data points. This personal information is at the risk of being transmitted to unintended receivers, which might eventually cause a security breach. The organizations must be able to detect the rogue devices trying to interact with their IT infrastructure. The misuse of personal data is major threat in this data-driven age, where a large number of connected devices through cloud-based software. The impact of this restraint is presently moderate and would remain the same in the coming years.

Opportunity: Untapped market in APAC

The smart mirror market in APAC has high growth potential, primarily driven by the strong economic growth, rising population, and rapid urbanization in this region. The presence of a huge customer base and growing trend of smart homes across developed and developing economies in APAC pose a huge opportunity for smart mirror manufacturers. Technological advancements in the retail sector in Japan and South Korea have uplifted the adoption of smart mirrors. China and Japan have a huge demand for the smart mirror technology for the residential application due to growth in the smart home industry. actiMirror (Hong Kong) offers smart mirrors using the Big Data analytics platform. The company sees opportunity in the retail sector in untapped APAC countries.

Challenge:  High costs and lack of awareness

Currently, the costs of smart mirrors are quite high. The costs increase with the integration of features such as augmented reality (AR) and RFID with these mirrors. A basic smart mirror, which can display information on the screen, costs ~USD 1,000. There are a few companies which can offer smart mirrors for higher prices, but the price depends upon the features; thus, as the number of embedded features increase, the cost also goes up. Smart mirrors is a comparatively new concept to audiences belonging to different regions, and so to the end users. With the increase in the use of these mirrors in the automobile and retail industry, the mirror providers are likely to witness a surge in popularity in the upcoming years. With the major companies worldwide working on offering more innovative smart mirrors and showcasing their products in a variety of tech events, these products may seem to have a bright future. For common people, it is still a concept. Their use in different industries can add to their popularity worldwide. Thus, the lack of awareness among customers and high costs of smart mirrors pose a major challenge to the smart mirror market growth.

Smart Mirror Market

Scope of the Report

Report Metric

Details

Market size available for years

2015–2023

Base year considered

2017

Forecast period

2018–2023

Forecast units

Million (USD)

Segments covered

Application, Functionality, Technology, and Geography

Geographies covered

Americas, Europe, APAC, ROW (Middle East, and Africa)

Companies covered

Gentex (US), Magna (Canada), Electric Mirror (US), Seura (US), Murakami Kaimeido (Japan), Ficosa (Spain), ALKE (Belgium). Ad Notam (Germany), Dension (Hungary), and Keonn (Spain).

The research report categorizes the smart mirror market to forecast the revenues and analyze the trends in each of the following sub-segments:

Smart Mirror Market, By Application

  • Automotive
  • Hospitality & Retail
  • Others (Smart Homes & Healthcare)

Smart Mirror Market, By Functionality

  • Connected Mirror
  • Non-Connected Mirror

Smart Mirror Market, By Technology

  • Self-dimming Technology
  • Other Technologies (Self-Cleaning & Self-Repairing)

Smart Mirror Market, By Geography

  • Americas
  • Europe
  • Asia Pacific (APAC)
  • ROW (Middle East & Africa)

Key Market Players

Gentex (US), Magna (Canada), Electric Mirror (US), Seura (US), Murakami Kaimeido (Japan), Ficosa (Spain), ALKE (Belgium). Ad Notam (Germany), Dension (Hungary), and Keonn (Spain).

Magna (Canada) has been ranked second in this market. The company offers interior mirrors having features such as auto-dimming, telematics, display, sensor integration, Bluetooth and hands-free connectivity, navigation, and microphone. Its exterior mirrors include features such as integrated cameras. The expansion of business in non-traditional markets is an important part of its growth strategy. The company expanded its plant in Slovakia in October 2017. Also, in September 2017, Magna opened an engineering center in China.

Recent Developments

  • In September 2017, Magna opened an engineering center in China. The new center is expected to generate up to 100 new jobs, employing several highly skilled engineers. The facility is also expected to feature an innovation showroom where customers will be able to see and interact with Magna’s latest technologies.
  • In October 2016, Ficosa opened a plant in Tennessee (US). The new plant is equipped with the latest technology-based equipment, becoming the group’s most advanced production center. The new facility, dedicated to producing rear view systems, is bringing advanced manufacturing jobs to the state of Tennessee.
  • In August 2016, Murakami in cooperation with Foshan Murakami (China) established a new plant in Guangdong, China. The production of rear-view mirrors is expected to begin at the new manufacturing facility by early 2018. With the new establishment, the company is expected to increase its production capacity by 50%.
  • In January 2016, Gentex expanded its facility in Erlenbach, Germany, by 50,000 ft2. The expansion was worth ~USD 6 million.
  • In August 2016, Magna announced the investment of USD 16 million to expand its Magna Mirror Systems Monterrey plant (Mexico). The expansion will add an additional 55,000 ft2 to its existing 80,000 ft2 facility and introduce an automated paint line, an assembly line, and an injection molding section.

Critical questions the report answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the Smart Mirror market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
    1.4 Years Considered
    1.5 Currency
    1.6 Package Size
    1.7 Limitations
    1.8 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in Smart Mirror Market
    4.2 Automotive Market, By Functionality Type
    4.3 Automotive Market in Europe, By Type and Country (2018)
    4.4 Automotive Market, By Geography

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Demand for Smart Mirrors in Automotive Industry
                    5.2.1.2 Transition From Traditional Stores to Digital Stores in Retail Industry
                    5.2.1.3 Presence of Large Number of Start-Ups in the Market
                    5.2.1.4 New and Innovative Features of Smart Mirrors
           5.2.2 Restraints
                    5.2.2.1 Security of Confidential and Personal Data
           5.2.3 Opportunities
                    5.2.3.1 Growing Smart Home Market
                    5.2.3.2 Untapped Market in APAC
           5.2.4 Challenges
                    5.2.4.1 High Costs and Lack of Awareness

6 Industry Trends (Page No. - 38)
    6.1 Introduction
    6.2 Value Chain Analysis
           6.2.1 Research & Product Development
           6.2.2 Original Equipment Manufacturers
           6.2.3 Key Technology Providers & System Integrators
           6.2.4 Distributors & Marketing Teams
           6.2.5 End-Users
    6.3 Key Industry Trends
           6.3.1 Integration of Digital Experiences in Retail Stores
           6.3.2 Collection & Analysis of Customer Data
           6.3.3 Content Management With Smart Mirrors

7 Smart Mirror Market, By Application (Page No. - 42)
    7.1 Introduction
    7.2 Automotive
    7.3 Hospitality & Retail
    7.4 Others

8 Automotive Smart Mirror Market, By Type (Page No. - 47)
    8.1 Introduction
    8.2 Interior Mirrors
    8.3 Exterior Mirrors

9 Automotive Smart Mirror Market, By Functionality (Page No. - 51)
    9.1 Introduction
    9.2 Connected
    9.3 Non-Connected

10 Smart Mirror Market for Hospitality & Retail and Others, By Component (Page No. - 55)
     10.1 Introduction
     10.2 Hardware
             10.2.1 Sensors
                        10.2.1.1 Temperature Sensors
                        10.2.1.2 Light Sensors
                        10.2.1.3 Humidity Sensors
             10.2.2 Displays
             10.2.3 Cameras
             10.2.4 Audio Systems
             10.2.5 Connectivity Components
     10.3 Software
     10.4 Services

11 Smart Mirror Market for Hospitality & Retail, By Augmented Reality Feature (Page No. - 63)
     11.1 Introduction
     11.2 AR Smart Mirror
     11.3 Non-AR Smart Mirror

12 Smart Mirror Market for Hospitality & Retail, By Technology (Page No. - 66)
     12.1 Introduction
     12.2 Self-Dimming Technology
     12.3 Others

13 Smart Mirror Market, By Geography (Page No. - 71)
     13.1 Introduction
     13.2 Americas
             13.2.1 North America
                        13.2.1.1 US
             13.2.2 Rest of North America
                        13.2.2.1 Canada
                        13.2.2.2 Mexico
             13.2.3 South America
     13.3 Europe
             13.3.1 Germany
             13.3.2 UK
             13.3.3 France
             13.3.4 Italy
             13.3.5 Rest of Europe
     13.4 APAC
             13.4.1 China
             13.4.2 Japan
             13.4.3 South Korea
             13.4.4 Rest of APAC
     13.5 Rest of the World
             13.5.1 Middle East
             13.5.2 Africa

14 Competitive Landscape (Page No. - 99)
     14.1 Introduction
     14.2 Ranking of Top Market Players in Smart Mirror Market, 2017
     14.3 Competitive Scenario & Trends
             14.3.1 Product Launches & Developments, 2016–2017
             14.3.2 Partnerships, Contracts, Agreements, Collaborations,& Expansions, 2015–2017
             14.3.3 Mergers & Acquisitions, 2017

15 Company Profiles (Page No. - 105)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     15.1 Key Players
             15.1.1 Gentex
             15.1.2 Magna
             15.1.3 Electric Mirror
             15.1.4 Sιura
             15.1.5 Murakami Kaimeido
             15.1.6 Ficosa
             15.1.7 Alke
             15.1.8 AD Notam
             15.1.9 Dension
             15.1.10 Keonn
     15.2 Other Important Players
             15.2.1 Mirrocool
             15.2.2 Seymourpowell
             15.2.3 Memomi
             15.2.4 Perseus Mirrors
             15.2.5 Actimirror
     15.3 Start-Up Ecosystem
             15.3.1 Glance Displays
             15.3.2 Dirror
             15.3.3 Oak Labs
             15.3.4 Smartspot
             15.3.5 Myra Mirrors

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 132)
     16.1 Insights From Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Available Customizations
     16.5 Related Reports
     16.6 Author Details


List of Tables (65 Tables)

Table 1 Smart Mirror Market, By Application, 2015–2023 (USD Million)
Table 2 Automotive Market, By Type, 2015–2023 (USD Million)
Table 3 Automotive Market for Interior Mirrors, By Region, 2015–2023 (USD Million)
Table 4 Automotive Market for Exterior Mirrors, By Region, 2015–2023 (USD Million)
Table 5 Automotive Market, By Functionality, 2015–2023 (USD Million)
Table 6 Automotive Market for Connected Functionality, By Region, 2015–2023 (USD Million)
Table 7 Automotive Market for Non-Connected Functionality, By Region, 2015–2023 (USD Million)
Table 8 Market for Hospitality and Retail, By Component, 2015–2023 (USD Million)
Table 9 Market for Others Application, By Component, 2015–2023 (USD Million)
Table 10 Hospitality and Retail Market for Hardware, By Type, 2015–2023 (USD Million)
Table 11 Hospitality and Retail Market, By Region, 2015–2023 (USD Million)
Table 12 Others Market for Hardware, By Type, 2015–2023 (USD Million)
Table 13 Others Market, By Region, 2015–2023 (USD Million)
Table 14 Hospitality and Retail Market, By AR Feature, 2015–2023 (USD Million)
Table 15 Hospitality and Retail Market for Self-Dimming Technology, By Region, 2015–2023 (USD Million)
Table 16 Hospitality and Retail Market for Other Technologies, By Region, 2015–2023 (USD Million)
Table 17 Hospitality and Retail Market in Americas, By Technology, 2015–2023 (USD Million)
Table 18 Hospitality and Retail Market in Europe, By Technology, 2015–2023 (USD Million)
Table 19 Hospitality and Retail Market in APAC, By Technology, 2015–2023 (USD Million)
Table 20 Hospitality and Retail Market in RoW, By Technology, 2015–2023 (USD Million)
Table 21 Automotive Market, By Region, 2015–2023 (USD Million)
Table 22 Automotive Market in Americas, By Type, 2015–2023 (USD Million)
Table 23 Automotive Market in Americas, By Region, 2015–2023 (USD Million)
Table 24 Automotive Market in Americas, By Functionality Type, 2015–2023 (USD Million)
Table 25 Automotive Market in North America, By Type, 2015–2023 (USD Million)
Table 26 Automotive Market in North America, By Functionality Type, 2015–2023 (USD Million)
Table 27 Automotive Market in North America, By Country, 2015–2023 (USD Million)
Table 28 Automotive Market in US, By Type, 2015–2023 (USD Million)
Table 29 Automotive Market in US, By Functionality Type, 2015–2023 (USD Million)
Table 30 Automotive Market in Rest of North America, By Type, 2015–2023 (USD Million)
Table 31 Automotive Market in Rest of North America, By Functionality Type, 2015–2023 (USD Million)
Table 32 Automotive Market in South America, By Type, 2015–2023 (USD Million)
Table 33 Automotive Market in South America, By Functionality Type, 2015–2023 (USD Million)
Table 34 Automotive Market in Europe, By Type, 2015–2023 (USD Million)
Table 35 Automotive Market in Europe, By Functionality Type, 2015–2023 (USD Million)
Table 36 Automotive Market in Europe, By Country, 2015–2023 (USD Million)
Table 37 Automotive Market in Germany, By Type, 2015–2023 (USD Million)
Table 38 Automotive Market in Germany, By Functionality Type, 2015–2023 (USD Million)
Table 39 Automotive Market in UK, By Type, 2015–2023 (USD Million)
Table 40 Automotive Market in UK, By Functionality Type, 2015–2023 (USD Million)
Table 41 Automotive Market in France, By Type, 2015–2023 (USD Million)
Table 42 Automotive Market in France, By Functionality Type, 2015–2023 (USD Million)
Table 43 Automotive Market in Italy, By Type, 2015–2023 (USD Million)
Table 44 Automotive Market in Italy, By Functionality Type, 2015–2023 (USD Million)
Table 45 Automotive Market in Rest of Europe, By Type, 2015–2023 (USD Million)
Table 46 Automotive Market in Rest of Europe, By Functionality Type, 2015–2023 (USD Million)
Table 47 Automotive Market in APAC, By Type, 2015–2023 (USD Million)
Table 48 Automotive Market in APAC, By Functionality Type, 2015–2023 (USD Million)
Table 49 Automotive Market in APAC, By Country, 2015–2023 (USD Million)
Table 50 Automotive Market in China, By Type, 2015–2023 (USD Million)
Table 51 Automotive Market in China, By Functionality Type, 2015–2023 (USD Million)
Table 52 Automotive Market in Japan, By Type, 2015–2023 (USD Million)
Table 53 Automotive Market in Japan, By Functionality Type, 2015–2023 (USD Million)
Table 54 Automotive Market in South Korea, By Type, 2015–2023 (USD Million)
Table 55 Automotive Market in South Korea, By Functionality Type, 2015–2023 (USD Million)
Table 56 Automotive Market in Rest of APAC, By Type, 2015–2023 (USD Million)
Table 57 Automotive Market in Rest of APAC, By Functionality, 2015–2023 (USD Million)
Table 58 Automotive Market in RoW, By Type, 2015–2023 (USD Million)
Table 59 Automotive Market in RoW, By Functionality Type, 2015–2023 (USD Million)
Table 60 Automotive Market in RoW, By Region, 2015–2023 (USD Million)
Table 61 Automotive Market in Middle East, By Type, 2015–2023 (USD Million)
Table 62 Automotive Market in Middle East, By Functionality Type, 2015–2023 (USD Million)
Table 63 Automotive Market in Africa, By Type, 2015–2023 (USD Million)
Table 64 Automotive Market in Africa, By Functionality Type, 2015–2023 (USD Million)
Table 65 Ranking of Top Players in Market, 2017


List of Figures (43 Figures)

Figure 1 Research Design
Figure 2 Bottom-Up Approach
Figure 3 Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Hospitality and Retail Market to Grow at Highest CAGR During Forecast Period
Figure 6 Interior Mirror to Hold Larger Size of Automotive Market During Forecast Period
Figure 7 Hardware to Hold Largest Size of Hospitality and Retail Market During Forecast Period
Figure 8 Automotive Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 9 Increasing Need for Driver Safety and Comfort in Automotive Industry to Propel Growth of Market Between 2018 and 2023
Figure 10 Non-Connected Smart Mirrors to Hold Larger Share of Automotive Market During Forecast Period
Figure 11 Interior Mirrors to Dominate Automotive Market in Europe By 2018
Figure 12 North America to Hold Largest Share of Automotive Market By 2018
Figure 13 Increasing Demand for Smart Mirrors in Automotive Industry is Driving the Market
Figure 14 Analysis of Smart Mirror Value Chain
Figure 15 Integration of Smart Mirrors for Digital Experiences in Retail Stores—Leading Trend in Key Market Players
Figure 16 Market, By Application
Figure 17 Automotive to Hold Largest Share of Market During Forecast Period
Figure 18 Shipment of Automotive Smart Mirrors, 2018 & 2023 (Million Units)
Figure 19 Market for Automotive, By Type
Figure 20 Europe to Hold Largest Size of Automotive Market for Interior Mirrors During Forecast Period
Figure 21 Automotive Market, By Functionality
Figure 22 Non-Connected Functionality to Hold Larger Share of Automotive Market During Forecast Period
Figure 23 Automotive Market for Non-Connected Functionality in APAC to Grow at Highest CAGR During Forecast Period
Figure 24 Market for Hospitality & Retail and Others, By Component
Figure 25 Market for Hardware, By Type
Figure 26 Displays to Hold Largest Size of Hospitality and Retail Market for Hardware During Forecast Period
Figure 27 Americas to Hold Largest Size of Market for Hospitality and Retail During Forecast Period
Figure 28 Market, By AR Feature
Figure 29 Market for Hospitality and Retail, By Technology
Figure 30 Americas to Hold Largest Size of Hospitality and Retail Market for Self-Dimming Smart Mirrors By 2023
Figure 31 Market, By Region
Figure 32 Automotive Market in APAC to Grow at the Highest CAGR Between 2018 and 2023
Figure 33 Europe to Hold Largest Share of Automotive Market By 2023
Figure 34 Snapshot of Market in Americas
Figure 35 Snapshot of Market in Europe
Figure 36 Germany to Hold Largest Size of Automotive Market in Europe By 2023
Figure 37 Snapshot of Market in APAC
Figure 38 China to Hold Largest Share of Automotive Market in APAC During Forecast Period
Figure 39 Top Players in Market: Important Developments
Figure 40 Market Evaluation Framework: Product Launches and Developments Fueled Growth and Innovation During 2015–2017
Figure 41 Gentex: Company Snapshot
Figure 42 Magna: Company Snapshot
Figure 43 Murakami Kaimeido: Company Snapshot


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