Gummy Supplements Market by Type (Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies), Starch Ingredient , Distribution Channel, End User,By Functionality (Immunity, Skin, Hair & Nails, Fertility, Bone Health, Other Functionalities) & Region - Global Forecast to 2028
According to MarketsandMarkets, the Gummy Supplements Market size is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion in 2023, at a CAGR of 14.5% during the forecast. The gummy supplements market growth is due to their demand by a large demographic of children and adults who find tasty alternatives easy to consume compared to traditional pills. Consumers, especially in the wake of increasing health awareness and post-pandemic priorities, are more inclined toward immunity-boosting and nutritional products, in which gummies make for a palatable solution. In addition, increasing personalized nutrition, innovative formulations, and vegan and sugar-free options have widened the market. Convenient gummies and effective marketing across both developed and emerging markets have supported this.
For example, Considering Millennial lifestyle, fast-paced, in 2022 Amway introduced in India a line of gummies that would cater to daily nutritional demands. It had two products: I Candy gummies with lutein and zeaxanthin for the support of eye health, and Seize the Day, which consisted of strawberry-flavored gummies with vitamins and minerals together in order to enhance general health and immunity.
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Market Dynamics
Driver: Increasing rates of infertility
The rising infertility rate worldwide and growing awareness about its relation with lifestyle factors and nutritional deficiencies are some of the major drivers for the gummy supplement market. Micronutrients are very critical for reproductive health, where vitamins perform a very important role in the process of ovulation and egg development. Fertility gummies, like Pink Stork, provide nutrition in very targeted ways. This includes certain key vitamins and minerals that are crucial for conception and all-around reproductive wellness. As more women do the research to find an actual solution to fertility support, demand increases.
Restraint: High cost of gummy supplements
Gummy supplements have higher prices because the availability of raw materials for naturally sourced vitamins, like A, E, and D, are few. Extraction of micronutrients from natural sources is pricey, and complex formulation involving additional nutrients, flavors, and colors adds to production costs, making them highly priced in comparison to tablets, capsules, or pills. Therefore, unpredictability in the supply of raw materials and complex formulation are major hindrance factors in the growth of the gummy supplements market.
Opportunity: Rising health awareness among consumers and demand for plant-based products
Mounting demand for foods that meet both health and taste needs is creating new opportunities within the gummy supplements market, which is now more consumer-driven than ever before, as people are becoming increasingly health-conscious amid the pandemic. According to DSM’s survey, the concern for COVID-19 has drastically reduced from 76% in April 2020 to 44% in April 2022; there is, however, still strong commitment to healthier eating, with 73% of consumers intending to maintain improved dietary habits. Notably, 47% of the people increased their probiotic intake during the pandemic, and this was the driver for probiotic gummies. The shift will bring wider recognition of the value of food that is nutritious to general well-being, forcing market players to create gummies that address stress, sleep, and mental health, such as Ashwagandha Gummies by Nidra Nutrition.
Challenge: Formulation challenges of gummy supplements
Gummies are popular formats in the dietary and nutraceutical supplements market. However, the instability of certain vitamins, such as light-sensitive vitamins, poses major formulation challenges to manufacturers. Due to stability issues, manufacturers add an excessive amount of nutrients during production to compensate for the loss during storage and achieve the declared shelf life. In some cases, the vitamins and minerals can interfere with the actual gelatin or pectin bonds of the gummies.
Gummy supplements are made of a gelling substance, sucrose, glucose syrup, flavor, and color. Each manufacturer has a set production method in place and is accustomed to handling the ingredients. When adding large quantities of new ingredients, such as mineral salts, it is necessary to modify the manufacturing process as well as the entire recipe to ensure a shelf-stable, pleasant-tasting product. Calcium salts differ in terms of calcium content, flavor, and solubility. The use of low or insoluble calcium salts is advised to ensure a pleasant flavor, as soluble calcium salts exhibit a bitter off-taste in higher concentrations. The final result becomes opaque as the calcium salts are dispersed throughout the gummy mass rather than being dissolved in it. This increases the possibility of a disagreeable mouthfeel as gummies can have a gritty or sandy sensation on the palate. Therefore, the total gummy formulation is greatly influenced by the selection of the proper calcium salt and the size of its particle. In the acidic gummy matrix, it is also essential that the salts do not combine. For instance, calcium carbonate causes foaming while the gummy substance is being produced. These formulation challenges may inhibit the expansion of the gummy supplements market.
GUMMY SUPPLEMENTS MARKET ECOSYSTEM
Key players within this market consist of reputable and financially robust gummy supplements manufacturers. These entities boast extensive industry tenure, offering diversified product portfolios, cutting-edge technologies, and robust global sales and marketing networks. Prominent gummy supplements manufacturers are GSK plc (UK), Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), Procaps Group (Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent Inc (US), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US).
Adults segment by end users of gummy supplements is estimated to dominate market share during the forecast period.
The adult segment is likely to capture the largest market share in the gummy supplements market, as there is growing health awareness and a related demand for convenient and enjoyable ways to meet nutritional needs. Adults look for gummy supplements for immunity, digestion, and general wellness, since they are much preferred over traditional pills in terms of taste and ease of consumption. This trend is further driven by increasing focus on preventive healthcare and personalized nutrition. Moreover, the marketing of these juices to adults and the availability of a great variety of formulations are all specifically designed to meet the highly diversified health needs of this age group.
In the type segment, vitamin gummies is estimated to dominate market share during the forecast period
The largest share of the gummy supplements market is commanded by vitamin gummies because they are extremely popular and have great performance. They are helpful to both children and adults as an easy, tasty way to augment traditional pills. Their popularity is driven by the ease with which one can add essential vitamins into daily routines without discomfort from swallowing tablets. Furthermore, the associations that 'fun and enjoyable' users have with vitamin gummies to meet their nutritional needs enhance the adherence to supplement regimens driving dominance in the marketplace.
The gummy supplements market, in the Asia Pacific region is expected to grow at the highest CAGR during the forecast period.
Asia-Pacific is expected to have the highest CAGR growth in the gummy supplement market owing to higher health awareness, increasing disposable incomes, and a tilt toward preventive healthcare. With the rising middle class and urbanization, this region shows increasing demand for convenient, tasty nutritional supplements—the appeal of gummies. The growth in the retail and e-commerce sectors makes these products highly accessible in the region. Growing interest in personalized nutrition has further given way to new introductions in terms of gummy formulations, including vegan and sugar-free, therefore establishing Asia-Pacific as one of the important growth areas.
Key Market Players
The key players in the gummy supplements market include GSK plc (UK), Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), Procaps Group (Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent Inc (US), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US). These market participants are emphasizing the expansion of their footprint via Product launch and acquisitions. They maintain a robust presence in North America, Asia Pacific, RoW, and Europe, and they are supported by manufacturing facilities and well-established distribution networks spanning these regions.
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Report Metric |
Details |
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Market size estimation |
2023–2028 |
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Base year considered |
2022 |
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Forecast period considered |
2023–2028 |
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Units considered |
Value (USD) |
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Segments Covered |
By Type, Starch Ingredient, Distribution Channel, End User, Functionality and Region |
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Regions covered |
North America, Europe, Asia Pacific, and RoW |
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Companies covered |
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Target Audience
- Gummy supplements traders, retailers, and distributors.
- Gummy supplements manufacturers & suppliers.
- Related government authorities, commercial research & development (R&D) institutions.
- Regulatory bodies, including government agencies and NGOs.
- Commercial research & development (R&D) institutions and financial institutions.
- Government and research organizations.
- Venture capitalists and investors.
- Technology providers to Gummy supplements companies.
- Associations and industry bodies.
Gummy Supplements Market:
By Type
- Vitamin Gummies
- Omega Fatty Acid Gummies
- Collagen Gummies
- CBD Gummies
- Other Types
By Starch Ingredient
- Supplements With Starch
- Starchless Systems
By Functionality
- Immunity
- Skin Hair, and Nails
- Fertility
- Bone Health
- Other Functionalities
By End User
- Kids
- Adults
- Geriatrics
By Distribution Channel
- Hypermarkets & Supermarkets
- Pharmacies & Drugstores
- Convenience Stores
- Online Retail Stores
- Other Distribution Channels
By Region:
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)
Recent Developments
- In April 2023, Centrum has launched nutrition gummies specific to Indian needs. Centrum has ventured into an all-new range of high-science supplements in delicious gummy format, called "Benefit Blends." The multivitamin brand of Haleon, earlier known as GSK Consumer Healthcare, entered the Indian market in September last year. Centrum Sleep & Refresh gummies help improve sleep quality. The probiotic and prebiotic content in "Centrum Digestive Balance" gummies supports gut health and digestion. "Centrum Immune Defense" gummies with clinically validated Wellmune beta-glucan, vitamin C, and zinc support defenses of the body against infection.
- In February 2023, Unilever, as a leader in the business of gummy supplements, entered into the fitness sector with two gummy products. Though the business of the fitness segment has been increasing fast, it may contribute a small part to the company's overall revenue growth. One of the products may be for energy production, and the second one is to support muscle strength and recharging.
- In October 2022, Haleon and Microsoft are announcing a collaborative initiative that puts artificial intelligence that reads product labels into action to make health items more accessible for consumers who are blind or visibly impaired. Updates have been made to the free Microsoft Seeing Al app, increasing its accessibility and promoting inclusion. It will read consumers key label information for more than 1,500 everyday consumer health products in the UK and US, including Sensodyne, Centrum, Aquafresh, ChapStick, and Emergen-C.
Frequently Asked Questions (FAQ):
Which are the major companies in the gummy supplements market? What are their major strategies to strengthen their market presence?
The key players in the market are GSK plc (UK), Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), Procaps Group (Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent Inc (US), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US). These players are focusing on increasing their presence through product launches and collaborations. These companies have a strong presence in North America, Asia Pacific, and Europe. They also have manufacturing facilities and strong distribution networks across these regions.
What are the drivers and opportunities for the gummy supplements market?
The gummy supplements market is driven by increasing health awareness, convenience, and consumer preference for tasty alternatives to pills. Opportunities include expanding product varieties, targeting specific health needs, and tapping into emerging markets with innovative, personalized formulations.
Which region is expected to hold the highest market share?
North America continues to be the largest market for gummy supplements in the world due to high health awareness, advanced product innovation, and strong consumer demand for convenient supplementation. Strong distribution networks throughout the region, with a high availability of diverse options in gummy supplements, have further solidified its dominance.
Which type is expected to hold the highest market share?
Vitamin gummies hold the largest market share by type due to their broad appeal, especially among children and adults who prefer convenient, flavourful options over traditional pills, along with their effectiveness in delivering essential nutrients in an enjoyable format.
What is the expected total CAGR for the Gummy supplements market from 2023 to 2028?
The CAGR is expected to be 14.5% from 2023 to 2028. .
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This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the gummy supplements market. In-depth interviews were conducted with various primary respondents—such as key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants—to obtain and verify critical qualitative and quantitative information as well as to assess prospects.
Secondary Research
The secondary sources referred for this research study include government sources, such as the AFND (Association of Health Food Nutrition and Dietetics), USDA (United States Department of Agriculture), FDA (US Food and Drug Administration), ANA (American Nutrition Association), and American Society for Nutrition have been referred to, to identify and collect information for this study. The secondary sources also included gummy supplements manufacturers’ annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, gold & silver standard websites, regulatory bodies, trade directories, and paid databases.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives. The secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research. It was also used to obtain information on the key developments from a market-oriented perspective.
Gummy Supplements Market Primary Research
The Gummy Supplements Market comprises several stakeholders, including raw material suppliers, gummy supplements manufacturers, and regulatory organizations in the supply chain. Various primary sources from the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Primary interviewees from the supply side include raw material suppliers and gummy supplements manufacturers. Primary sources from the demand side include doctors, researchers, dieticians, and consumers through questionnaires, emails, and telephonic interviews.
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Gummy Supplements Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the market’s total size. These approaches were also used to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets were identified through extensive secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders such as CEOs, directors, and marketing executives.
Global Gummy Supplements Market: Bottom Up Approach
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Global Gummy Supplements Market: Top Down Approach
Data Triangulation
After arriving at the global market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the gummy supplements market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Additionally, the market size was validated using both the top-down and bottom-up approaches.
Gummy Supplements Market Definition
According to FDA, “Dietary supplements are intended to add to or supplement the diet and are different from conventional food. Generally, to the extent a product is intended to treat, diagnose, cure, or prevent diseases, it is a drug, even if it is labeled as a dietary supplement. Supplements are ingested and come in many forms, including tablets, capsules, soft gels, gel caps, powders, bars, gummies, and liquids.
The Dietary Supplement Health and Education Act (DSHEA) of 1994 defines dietary supplement as “A dietary supplement is a product intended for ingestion that, among other requirements, contains a "dietary ingredient" intended to supplement the diet. The term "dietary ingredient" includes vitamins and minerals; herbs and other botanicals; amino acids; "dietary substances" that are part of the food supply, such as enzymes and live microbials (commonly referred to as "probiotics"); and concentrates, metabolites, constituents, extracts, or combinations of any dietary ingredient from the preceding categories.
Gummy supplements are chewable dietary substances containing bioactive ingredients like vitamins, minerals, omega fatty acids, probiotics, prebiotics, and other substances having antioxidant properties that promote human health. Gummy supplements resemble the taste and texture of gummy candies. They are offered in a variety of colors, flavors, and shapes, making them increasingly appealing, particularly to children.Gummy vitamins are commonly made from sugar, cornstarch, gelatin, water, and added colorings. Jellifying agents like pectins, modified starches, gelatin, etc., and sugars form the foundation of gummy bears, allowing water-soluble elements to dissolve while insoluble ones are suspended in the viscous matrix. Major flavors of gummy vitamins include raspberry, lemon, orange, and cherry.
Stakeholders
- Raw material suppliers
- Vitamin manufacturers/suppliers
- Commercial research & development (R&D) institutions and financial institutions
- Traders, distributors, and retail suppliers of gummy vitamins
- Government and research organizations
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Associations, regulatory bodies, food safety agencies, and other industry-related bodies:
- International Alliance for Dietary Supplements Associations (IADSA)
- Health Foods and Dietary Supplements Association (HADSA)
- Food and Drug Administration (FDA)
- European Food Safety Authority (EFSA)
- United States Department of Agriculture (USDA)
- Food Standards Australia New Zealand (FSANZ)
Report Objectives
Market Intelligence
- Determining and projecting the size of the gummy supplements market, with respect to types, end-users, starch ingredients, , distribution channel, functionality, and regions over a five-year period, ranging from 2023 to 2028
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- Providing the regulatory framework for significant countries related to the Gummy Supplements Market
- Analyzing the micromarkets, with respect to individual growth trends, prospects, and their contribution to the total market
- Impact of macro- and micro-economic factors on the market
- Shift in demand patterns across different subsegments and regions
Competitive Intelligence
- Identifying and profiling the key players in the global Gummy Supplements Market
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Providing a comparative analysis of market leaders on the basis of the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by players across the key regions
- Analyzing the value chain and products across the key regions and their impact on the prominent market players
- Providing insights on key product innovations and investments in the global gummy supplements market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to the company-specific scientific needs.
- Further breakdown of the Rest of Europe Gummy Supplements Market into Belgium, Hungary, Romania, and Ireland
- Further breakdown of other countries in the RoW market for Gummy Supplements into South America, Middle East & Africa
Company Information
- Detailed analyses and profiling of additional market players (up to five)
Generating Response ...
Growth opportunities and latent adjacency in Gummy Supplements Market