Gummy Supplements Market by Type (Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies), Starch Ingredient (Supplements With Starch, Starchless Systems), Distribution Channel, End User, Functionality & Region - Global Forecast to 2028
At a CAGR of 14.5% during the forecast period, the global gummy supplements market is anticipated to grow from USD 24.6 billion in 2023 to USD 48.5 billion in value by 2028. With the rise in the per capita income of the population, consumers are becoming more health-conscious and are seeking convenient and enjoyable ways to supplement their diets. Asia has a growing middle-class population which is consequently increasing the buying power worldwide. According to OECD, the continent’s share of total middle-class consumer spending worldwide may escalate to 59% by 2030. Thus, the ascending middle-class population coupled with an increase in consumer spending capability are fueling the demand for convenient and tasty ways to supplement their diets, which in turn creates demand for sweet and chewy foods in the region.
The desire to eat healthier has gradually increased interest in seeking convenient and enjoyable ways to supplement their diets. Gummies offer a fun and tasty alternative to traditional supplement formats like pills and capsules. The demand for gummy supplements is driven by the aging population seeking more palatable ways to consume dietary supplements. Gummy supplements' ability to mask unpleasant flavors and odors has made them an attractive option for consumers across all ages.
To know about the assumptions considered for the study, Request for Free Sample Report
To know about the assumptions considered for the study, download the pdf brochure
Gummy Supplements Market Dynamics
Drivers: Rising rate of vitamin-deficiency diseases and undernutrition
Micronutrient deficiencies impair immune systems, impede infant growth and development, and limit human potential, resulting in increased morbidity and mortality rates. Iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine deficiencies can all have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (aged 15-49 years), pregnant and lactating women, and young infants are especially vulnerable to the adverse effects of micronutrient deficiency due to high nutritional requirements. It has been demonstrated through various scientific studies that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can increase the intake of micronutrients in the general population or in populations with higher needs. This can reduce the overall burden of maternal and child morbidity, impaired neurocognitive development, and mortality, associated with micro-nutrient deficiencies.
Gummy supplements like vitamins are intended to be more palatable than usual vitamin supplements offered in the form of tablets and capsules so that consumers are more likely to consume them frequently. Additionally, vitamins that are soluble, chewable, sticky, or greasepaint tend to be simpler to digest. Vitamin C and B2 (riboflavin) are the two most frequently used vitamins incorporated in multivitamin gummies.
Restraints: High cost of gummy supplements than traditional pills.
While the gummy supplements market has many advantages, there are also some potential drawbacks to consider. One of the main concerns for consumers is cost, as gummy supplements are generally more expensive than traditional pills and tablets owing to the low availability of raw materials for naturally sourced vitamins. Operational hindrances in the availability of raw materials have resulted in interference with the efficient supply of vitamins A and E. Moreover, there are limited natural sources of vitamin D. Additionally, extraction of micronutrients from natural substances is expensive. These factors add to the production costs of gummy supplements. fluctuations in the availability of raw materials and a complex formulation technique are projected to impact the pricing of gummy vitamins. Its volatile pricing factor is a key restraint inhibiting the growth of the gummy supplements market.
Opportunities: Growing Gummy Supplements Market Increase in aging population
The WHO estimates that one in six individuals on the planet will be 60 years of age or older by 2030. By this point, 1.4 billion people are anticipated to be over the age of 60, up from 1 billion in 2020. The organization further estimates that between 2020 and 2050, there will be 426 million more people who are 80 years of age or elderly than there are today.
Although the shift in a nation's population distribution toward older ages began in high-income countries (for instance, in Japan, 30% of the population is already over 60 years old), the biggest shift is currently being experienced in low- and middle-income nations. Two-thirds of the world's populace over 60 are expected to reside in low- and middle-income nations by 2050. gummies are soft on the palate and easy to swallow and digest while being loaded with vitamins, minerals, and fibers. Hence, it can be projected that the growing aging population would foster the growth of the gummy supplements market.
Challenges: Risks associated with overconsumption of gummy supplements
Consumers in the global market consume gummy supplements to achieve the required daily intake of vitamins and minerals and improve overall health. Gummy supplements have become a part of dietary lifestyles due to their palatability and easy consumption. The nature and taste of gummies could lead to overconsumption, which, coupled with the lack of knowledge regarding appropriate dosage, may affect health. Overconsumption may deteriorate the health conditions of patients with diabetes, obesity, or hypercholesterolemia. Micronutrient toxicity is a direct effect of overconsumption of gummy supplements characterized by “flushing” (burning, red, and tingling sensation on the skin), nausea, or vomiting. In addition, due to the sheer amount of sugar, dyes, and filler ingredients in vitamins, particularly gummy vitamins, children may end up suffering from enteric diseases upon overconsumption. Thus, the overconsumption of gummy supplements acts as a major challenge for the growth of the market.
Gummy Supplements Market Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of gummy supplemdnts. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.
The key players in this market include GSK PLC. (UK), Church & Dwight CO., INC. (US), H&H Group (Hong Kong), Amway (US), Procaps Group(Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent, Inc. (US), Nestle (Switzerland), Unilever (UK). in sugar substitutes market include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Incorporated (US).
Vitamin Gummies was one of the type Which Accounted Highest Market Share in North America
Vitamin gummies are a type of gummy supplement that is becoming increasingly popular. They are a convenient and tasty way to get the vitamins and minerals that your body needs, without having to swallow pills or capsules. Vitamin gummies come in a variety of flavors and shapes, making them fun for adults and children alike.
Vitamin gummies have become increasingly popular in North America, where the gummy supplements market has experienced substantial growth in recent years. This growth has been driven by rising incidences of vitamin deficiencies and undernourishment problems, as well as the increasing demand for vitamin C and D supplements. The need for personalized supplement solutions has also contributed to the growth of the gummy supplements market. While vitamin gummies can be a convenient and tasty addition to one's diet, they should not be used as a replacement for a healthy, balanced diet. A well-rounded diet that includes a variety of fruits, vegetables, whole grains, and lean proteins is still the best way to ensure that one's body receives all the necessary nutrients for optimal health.
Hypermarkets and Supermarkets are a Popular Places to Find Gummy Supplements
Hypermarkets and supermarkets typically offer a wide variety of gummy supplements, which are becoming increasingly popular due to their ease of consumption and pleasant taste. In hypermarkets and supermarkets, a range of gummy supplements targeted towards different age groups, genders, and health needs are made available. For example, there are gummy supplements for children that contain vitamins and minerals to support their growth and development, as well as gummy supplements for adults that may contain ingredients to support immune health, energy levels, or joint health.
In North America, hypermarkets and supermarkets are a popular place to find gummy supplements from large retailers like Walmart, Target, and Costco who have a wide variety of gummy supplements available in their health and wellness sections. These supplements are sold under the retailers own private label brand or under well-known supplement brands. There is a growing awareness and interest in health and wellness in North America, and gummy supplements are seen as a convenient and accessible way to support overall health and wellbeing which contributes to the popularity of gummy supplements in North America.
US is one of the Major Market for Gummy Supplement in North America
The United States is one of the largest markets for gummy supplements in North America. The popularity of gummy supplements has increased significantly in recent years due to various factors, including the rising incidences of vitamin deficiencies, increasing demand for vitamin C and D supplements, and the need for personalized supplement solutions. Gummy supplements are a convenient and tasty way to supplement vitamin deficiencies and support health and wellness goals.
The availability of various types of gummy supplements, such as multivitamin gummies, vitamin C gummies, vitamin D gummies, and probiotic gummies, is driving the growth of the gummy supplements market in the United States. These supplements are popular among individuals of all age groups, including children and adults, due to their delicious taste and ease of consumption.
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Request Sample Scope of the Report
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Report Metric |
Details |
Market valuation in 2023 |
US $24.6 billion |
Market valuation in 2028 |
US $48.5 billion |
Progress Rate |
CAGR of 14.5% From 2023 - 2028 |
Market size estimation |
2023–2028 |
Base year considered |
2022 |
Segments covered |
By Type, By Starch Ingredients, By End-Users, By Distribution Channel, By Functionality, and By Region |
Regions covered |
North America, Europe, Asia Pacific, and RoW |
Major players profiled |
|
Gummy Supplements Market Report Scope:
This research report categorizes the gummy supplements market based on type, starch ingredients, end-user, distribution channel, functionality, and region.
Market By Type
- Vitamin gummies
- Omega-3-fatty acid gummies
- Collagen gummies
- CBD gummies
- Others
Market By Starch Ingredients
- Supplements With Starch
- Starchless Systems
Market By End-User
- Kids
- Adults
- Geriatric
Market By Distribution channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmacies & Drugstores
- Online Retail Stores
- Other Distribution Channels
Gummy Supplements Market By Functionality:
- Immunity
- Skin, Hair, Nails
- Fertility
- Bone Health
- Others
Market By Region:
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)**
**Rest of the World (RoW) includes the South America, Middle East and Africa.
Recent Developments in Gummy Supplements Market
- In October 2022, Haleon and Microsoft launched a cooperative initiative on World Sight Day to use artificial intelligence that reads product labels to make health items more accessible for consumers who are blind or visually impaired.
- In April 2022, H&H Group announced a partnership with Sunshine’s’ Healthguard, Through an exclusive partnership with Australia's top multivitamin company, Swisse, the leading pharmacy, beauty, and healthcare chain, Healthguard is enhancing its best-in-class array of wellness solutions in Sri Lanka. This will increase the consumer base of H&H Group in the Asia Pacific region.
- In April 2021, Nestle and KKR reached an agreement under which Nestle would pay USD 5.75 billion to buy The Bountiful Company's core brands. The Bountiful Company is the top pure-play provider of nutritional supplements in the extremely lucrative and expanding global market.
Frequently Asked Questions (FAQ):
What are gummy supplements?
Gummy supplements are a type of dietary supplement that are available as chewable gummies. They are made to deliver vital vitamins, minerals, or other nutrients in a enjoyable and convenient way.
What is the current size of the Gummy Supplements Market?
The global Gummy Supplements Market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value.
Which region is projected to account for the largest share of the Gummy supplements market?
The market is expected to grow in Asia Pacific and is expected to dominate during the forecast period. The international cosmetics market, previously dominated by major Western countries, is now witnessing developing markets in the Asia Pacific region. The market is gaining traction in Asia Pacific majorly due to the increasing demand for dietary supplements among the middle-class population, and cultural preferences for sweet and chewy foods. Increasing availability of these products in the market drive market growth in Asia Pacific.
Which are the key players in the Gummy Supplements Market?
The key players in this market include GSK Pplc (UK), Haleon Group of Companies (UK), Church & Dwight Co., Inc. (US), Amway (US), Bayer AG (Germany), Nestle (Switzerland), Unilever (UK), and Otsuka Pharmaceutical Co., Ltd. (Japan).
Which type of gummy supplements is projected to account for the largest share of the Gummy supplements market?
Vitamin gummies are projected to have the largest share in the Gummy Supplements Market with USD 16.7 Billion owing to increasing rates of micronutrient deficiencies especially in kids, women of reproductive age, and the geriatric population.
Which type is projected to account for the largest share of the Gummy supplements market?
Vitamin Gummies is one of the type which accounted highest market share in north america region.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the gummy supplements market. In-depth interviews were conducted with various primary respondents—such as key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants—to obtain and verify critical qualitative and quantitative information as well as to assess prospects.
Secondary Research
The secondary sources referred for this research study include government sources, such as the AFND (Association of Health Food Nutrition and Dietetics), USDA (United States Department of Agriculture), FDA (US Food and Drug Administration), ANA (American Nutrition Association), and American Society for Nutrition have been referred to, to identify and collect information for this study. The secondary sources also included gummy supplements manufacturers’ annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, gold & silver standard websites, regulatory bodies, trade directories, and paid databases.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives. The secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research. It was also used to obtain information on the key developments from a market-oriented perspective.
Gummy Supplements Market Primary Research
The Gummy Supplements Market comprises several stakeholders, including raw material suppliers, gummy supplements manufacturers, and regulatory organizations in the supply chain. Various primary sources from the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Primary interviewees from the supply side include raw material suppliers and gummy supplements manufacturers. Primary sources from the demand side include doctors, researchers, dieticians, and consumers through questionnaires, emails, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
Gummy Supplements Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the market’s total size. These approaches were also used to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets were identified through extensive secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders such as CEOs, directors, and marketing executives.
Global Gummy Supplements Market: Bottom Up Approach
To know about the assumptions considered for the study, Request for Free Sample Report
Global Gummy Supplements Market: Top Down Approach
Data Triangulation
After arriving at the global market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the gummy supplements market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Additionally, the market size was validated using both the top-down and bottom-up approaches.
Gummy Supplements Market Definition
According to FDA, “Dietary supplements are intended to add to or supplement the diet and are different from conventional food. Generally, to the extent a product is intended to treat, diagnose, cure, or prevent diseases, it is a drug, even if it is labeled as a dietary supplement. Supplements are ingested and come in many forms, including tablets, capsules, soft gels, gel caps, powders, bars, gummies, and liquids.
The Dietary Supplement Health and Education Act (DSHEA) of 1994 defines dietary supplement as “A dietary supplement is a product intended for ingestion that, among other requirements, contains a "dietary ingredient" intended to supplement the diet. The term "dietary ingredient" includes vitamins and minerals; herbs and other botanicals; amino acids; "dietary substances" that are part of the food supply, such as enzymes and live microbials (commonly referred to as "probiotics"); and concentrates, metabolites, constituents, extracts, or combinations of any dietary ingredient from the preceding categories.
Gummy supplements are chewable dietary substances containing bioactive ingredients like vitamins, minerals, omega fatty acids, probiotics, prebiotics, and other substances having antioxidant properties that promote human health. Gummy supplements resemble the taste and texture of gummy candies. They are offered in a variety of colors, flavors, and shapes, making them increasingly appealing, particularly to children.Gummy vitamins are commonly made from sugar, cornstarch, gelatin, water, and added colorings. Jellifying agents like pectins, modified starches, gelatin, etc., and sugars form the foundation of gummy bears, allowing water-soluble elements to dissolve while insoluble ones are suspended in the viscous matrix. Major flavors of gummy vitamins include raspberry, lemon, orange, and cherry.
Stakeholders
- Raw material suppliers
- Vitamin manufacturers/suppliers
- Commercial research & development (R&D) institutions and financial institutions
- Traders, distributors, and retail suppliers of gummy vitamins
- Government and research organizations
-
Associations, regulatory bodies, food safety agencies, and other industry-related bodies:
- International Alliance for Dietary Supplements Associations (IADSA)
- Health Foods and Dietary Supplements Association (HADSA)
- Food and Drug Administration (FDA)
- European Food Safety Authority (EFSA)
- United States Department of Agriculture (USDA)
- Food Standards Australia New Zealand (FSANZ)
Report Objectives
Market Intelligence
- Determining and projecting the size of the gummy supplements market, with respect to types, end-users, starch ingredients, , distribution channel, functionality, and regions over a five-year period, ranging from 2023 to 2028
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- Providing the regulatory framework for significant countries related to the Gummy Supplements Market
- Analyzing the micromarkets, with respect to individual growth trends, prospects, and their contribution to the total market
- Impact of macro- and micro-economic factors on the market
- Shift in demand patterns across different subsegments and regions
Competitive Intelligence
- Identifying and profiling the key players in the global Gummy Supplements Market
-
Providing a comparative analysis of market leaders on the basis of the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by players across the key regions
- Analyzing the value chain and products across the key regions and their impact on the prominent market players
- Providing insights on key product innovations and investments in the global gummy supplements market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to the company-specific scientific needs.
- Further breakdown of the Rest of Europe Gummy Supplements Market into Belgium, Hungary, Romania, and Ireland
- Further breakdown of other countries in the RoW market for Gummy Supplements into South America, Middle East & Africa
Company Information
- Detailed analyses and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Gummy Supplements Market