Loyalty Management Market

Report Code TC 3881
Published in Apr, 2024, By MarketsandMarkets™
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Loyalty Management Market by Offering (Solution (Customer Retention, Customer Loyalty, Channel Loyalty), and Services), Operator, Vertical (BFSI, Aviation, Automobile, Media, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2029

Overview

The loyalty management market size is projected to grow from USD 11.4 billion in 2024 to USD 25.4 billion by 2029 at a CAGR of 17.3% during the forecast period. The rise of subscription-based business models across various industries has fueled demand for loyalty programs tailored to recurring revenue streams. Loyalty management solutions support subscription loyalty initiatives by incentivizing ongoing engagement, reducing churn, and maximizing customer lifetime value.

Attractive Opportunities in the Loyalty Management Market

ASIA PACIFIC:

Market growth in Asia Pacific can be attributed to key players in this region. Also, The region's rapid adoption of the increasing digitalization across various sectors.

The primary factor driving the loyalty management market growth is the increasing focus on regulatory compliance and data privacy.

APAC's reliance on smartphones fosters mobile-friendly loyalty apps and digital rewards.

The loyalty management market is expected to be worth USD 25.4 billion by 2029, growing at a CAGR of 17.3% during the forecast period.

Local, state, and federal regulatory requirements challenge this market’s growth.

Global Loyalty Management Market Dynamics

DRIVER: Integration of gamification into loyalty programs

With reward-seeking behavior, a competitive spirit, and the innate fear of missing out fueling its popularity, gamification captivates experience-driven customers, fostering prolonged engagement and community-building within loyalty programs. By infusing playful and interactive elements such as challenges, prizes, and competitions, businesses create immersive experiences that resonate with customers, resulting in increased brand interactions and frequent purchases. Gamification not only deepens customer engagement but also cultivates loyalty by incentivizing desirable behaviors and providing a sense of accomplishment through rewards and badges. Consequently, businesses harness the power of gamification to bolster brand loyalty, drive advocacy, and collect vital customer data, thereby propelling growth in the loyalty management market.

RESTRAINT: Stringent government regulations

Regional regulations are affecting loyalty program liability modeling. Various regulations, including the Credit Card Act and the Durbin Amendment of 2010, compel the banking sector to restructure its reward program portfolio. For instance, in January 2018, Ontario's Protecting Rewards Points Act came into force and changed the loyalty program and reward point process in Ontario and Quebec, Canada.With the implementation of the General Data Protection Regulations (GDPR) in May 2018, it is imperative that companies understand how these regulations affect their business policies. Loyalty management programs are the most effective way of gathering consumer data. The significant factors that affect a company’s loyalty program under GDPR are the definition of personal data, consent, partners, business communication, and information withdrawal. With the threat of major penalties to the revenue of companies in the case of non-compliance, following effective data protection policies is paramount when it comes to compliance.

 

OPPORTUNITY: Surging investments in customer success startup platforms

With significant growth in online shopping, direct-to-consumer startups are continuously looking for creative ways to reward customers by launching new loyalty programs. By investing in customer success early in their lifecycle, startups are broadening their capabilities (not payroll), decrease customer churn, and building stronger customer relationships. For instance, in March 2020, Loyalty Prime, a Germany-based enterprise loyalty program Software-as-a-Service (SaaS) platform provider, received EUR 5 million in Series B funding led by Hi Inov with participation from existing investors, and The SaaSgarage (Alexander Bruehl). Loyalty Prime intended to use the funds to develop its enterprise SaaS platform. The increased funding for these startups is leding to the development of more solutions and tools to address customer-related challenges. Investments by such firms are expected to continue shortly and are expected to bolster the growth of the loyalty management platforms market.

CHALLENGE: Rapidly changing trends and diverse consumer preferences

Companies face a critical challenge in fostering brand loyalty amidst rapidly changing trends and diverse consumer preferences. Failure to adapt to these dynamics can diminish customer loyalty and market relevance. A key obstacle is the biased approach to business planning, where companies overlook the importance of understanding and catering to evolving consumer needs. Inadequate staff training further exacerbates this challenge, as unprepared employees struggle to meet the expectations of savvy consumers. Recognizing the pivotal role of staff in shaping customer experiences, organizations must prioritize comprehensive training programs to equip employees with the skills and knowledge necessary to deliver exceptional service. Additionally, maintaining consistent engagement with employees is essential in cultivating a workforce that serves as ambassadors for brand loyalty. Overcoming these hurdles demands a proactive approach that prioritizes consumer insights, employee development, and a commitment to delivering exceptional customer experiences.

Global Loyalty Management Market Ecosystem Analysis

The channel loyalty solution segment is expected to register the highest CAGR in the loyalty management market during the forecast period. Channel loyalty refers to the level of dedication and commitment demonstrated by customers toward a specific distribution or sales channel utilized for their purchases. It serves as a vital metric for businesses, indicating the strength of the bond between customers and the chosen distribution channel. Factors influencing channel loyalty may include convenience, brand reputation, quality of customer service, pricing, and the overall shopping experience provided by the channel. BI WORLDWIDE India a global leader and India’s foremost in providing tech-enabled loyalty and engagement solutions, effectively manages channel loyalty programs for its dealers, wins prestigious Dragons of Asia Awards 2023, in Kuala Lumpur, Malaysia and has been lauded and recognised for innovative and results-driven loyalty and engagement programs for clients across industries.

 

The B2B operator segment is expected to hold the largest market size during the forecast.

By implementing B2B loyalty programs, operators can strengthen partnerships, enhance customer retention, and drive sustainable growth within the B2B ecosystem. Due to multiple industry standards, B2B companies have limited product offerings, making B2B loyalty programs a strong differentiator for similarly manufactured and regulated products. Hence, an effective loyalty management solution for B2B operators helps them understand the ideal customer profile and cater to the on-site experience of customer needs. B2B loyalty management solutions can also deliver loyalty programs that speed up the claim’s verification process. For instance, sales reps can upload invoices, receipts, warranty registrations, and others to the loyalty program. This, in turn, will authenticate claims faster, and participants will experience faster rewards.

 

 

NORTH AMERICA Region Holds the Largest Share of the Loyalty Management Market.

North America, encompassing countries like the US and Canada, boasts well-developed infrastructures that fuel a significant demand for loyalty management solutions. Contributions from leading nations such as the US and Canada primarily drive the loyalty management market in North America. These countries' robust economies facilitate substantial investments in cutting-edge technologies, further enhancing their market dominance. The stringent regulatory frameworks upheld by the US and Canadian governments are a crucial catalyst for the loyalty management market's growth. Furthermore, these nations have integrated cutting-edge technologies such as machine learning (ML) and artificial intelligence (AI), contributing to the proficiency of organizations within their economies in the loyalty management sphere. This region boasts the highest uptake of loyalty management solutions, attributed to technological innovations and the prevalence of diverse retailers offering a broad spectrum of loyalty programs. Loyalty management serves as a strategic framework enterprises employ to entice and sustain customer loyalty, thereby augmenting the company's or organization's overall value proposition and fostering enduring, mutually beneficial relationships between customers and businesses. Some major loyalty management companies, such as Oracle, ICF International Inc., Epsilon, Bond Brand Loyalty, Kobie Marketing, and Maritz Motivation, are headquartered in North America.

 
 

Recent Developments of Loyalty Management Market industry

  • In March 2024, Epsilon launched the next generation of its retail media platform. Epsilon Retail Media applied AI and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. In May 2023, Bond Brand Loyalty announced a strategic investment in its business from Colorado-based private equity firm, Mountaingate Capital. The announcement followed a substantial period of growth for Bond and reflected the potential for further expansion in both reach and offerings to serve clients better.
  • In April 2023, Capillary Technologies acquired Brierley to expand its portfolio. In January 2023, Giift acquired a strategic majority interest in InTouch, a loyalty solutions provider based in Indonesia.

Key Market Players

KEY PLAYERS IN THE Loyalty Management Market INCLUDE

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Scope of the Report

Report Attribute Details
Market size available for years 2018-2029
Base year considered 2023
Forecast period 2024–2029
Forecast units Value (USD) Million/Billion
Segments Covered By Offering, Solution, Services, Operator, Vertical and Region
Region covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
TOP Loyalty Management Market Companies covered The major players in the loyalty management market are Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy),  Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US),  Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore),  Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany),  Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK),  Yotpo (US), SailPlay (US), and Zinrelo (US).

 

Key Questions Addressed by the Report

What is loyalty management?
Loyalty management refers to the strategic process of designing, implementing, and overseeing programs and initiatives aimed at fostering long-term relationships and repeat business with customers. At its core, loyalty management involves understanding customer needs, preferences, and behaviors, and then using this information to develop targeted strategies that incentivize ongoing engagement and loyalty.
What is the market size of the loyalty management market?
The loyalty management market size is projected to grow from USD 11.4 billion in 2024 to USD 25.4 billion by 2029 at a CAGR of 17.3% during the forecast period.
What are the major drivers in the loyalty management market?
The major drivers in the loyalty management market are growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, and demand for advanced solutions to monitor customer scores and enhance customer engagement.
Who are the key players operating in the loyalty management market?
The key vendors operating in the loyalty management market include Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US).
What are the opportunities for new market entrants in the loyalty management market?
Newcomers in the loyalty management market have ample opportunities. They can innovate with personalized experiences, advanced analytics, and seamless integration to meet rising demand. Focusing on niche markets like e-commerce or hospitality, or forging partnerships, can help carve a competitive edge. By leveraging emerging tech and strategic alliances, newcomers can swiftly establish themselves in this dynamic landscape. .

 

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
32
RESEARCH METHODOLOGY
37
EXECUTIVE SUMMARY
46
PREMIUM INSIGHTS
50
MARKET OVERVIEW AND INDUSTRY TRENDS
53
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Growing focus on reducing customer churn rates
    - Integration of gamification into loyalty programs
    - Companies’ strategic investment in loyalty programs amid recession and inflation
    - Emergence of loyalty management mobile applications
    - Demand for advanced solutions to monitor customer scores and enhance customer engagement
    - Rising adoption of omnichannel customer loyalty strategies
    RESTRAINTS
    - Fragmentation of customer data across various systems and platforms
    - Stringent government regulations
    OPPORTUNITIES
    - Increasing investments in loyalty system technologies
    - Surging investments in customer success startup platforms
    - Rising applications of big data and machine learning
    CHALLENGES
    - Exponential rise in marketing technology
    - Rapidly changing trends and diverse consumer preferences
    - Low awareness of loyalty program benefits
    - Data security and privacy issues
    - Unappealing rewards
  • 5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY
  • 5.4 VALUE CHAIN ANALYSIS
  • 5.5 ECOSYSTEM ANALYSIS
  • 5.6 CASE STUDIES
    EPSILON HELPED BP STRUCTURE ITS CRM
    MERKLE HELPED BURGER KING EXPAND ITS LOYALTY DATABASE
    NEW LOYALTY MANAGEMENT PROGRAM BY UBER ENCOURAGED AND INCENTIVIZED DRIVERS TO BOOST PERFORMANCE
    BOND BRAND LOYALTY COLLABORATED WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY
    COLLINSON’S REALTIME-XLS SOLUTION HELPED INCREASE STORE FOOTFALL FOR IKEA
  • 5.7 PORTER’S FIVE FORCES MODEL
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF BUYERS
    BARGAINING POWER OF SUPPLIERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.8 PATENT ANALYSIS
    METHODOLOGY
  • 5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET
  • 5.10 PRICING ANALYSIS
    AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION (USD PER MONTH)
    INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY SOLUTION & SERVICE
  • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.12 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGY
    - Artificial intelligence and machine learning
    - Blockchain technology
    - Mobile wallets and apps
    - Customer data platforms
    COMPLEMENTARY TECHNOLOGIES
    - Marketing automation
    - Customer relationship management
    ADJACENT TECHNOLOGIES
    - Sustainability Internet of Things (IoT)
    - Augmented Reality (AR) & Virtual Reality (VR)
    - Biometrics
  • 5.13 REGULATORY LANDSCAPE
    NORTH AMERICA
    - US
    - Canada
    EUROPE
    ASIA PACIFIC
    - South Korea
    - China
    - India
    - Middle East & Africa
    - UAE
    - KSA
    LATIN AMERICA
    - Brazil
    - Mexico
  • 5.14 KEY CONFERENCES & EVENTS
  • 5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET
    SHORT-TERM ROADMAP (2023–2025)
    MID-TERM ROADMAP (2026–2028)
    LONG-TERM ROADMAP (2029–2030)
  • 5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET
    MEETING CUSTOMER NEEDS
    OFFERING CHOICES
    DEFINING CLEAR GOALS
    UTILIZING CUSTOMER DATA
  • 5.17 CURRENT AND EMERGING BUSINESS MODELS
  • 5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
  • 5.19 INVESTMENT AND FUNDING SCENARIO
LOYALTY MANAGEMENT MARKET, BY OFFERING
85
  • 6.1 INTRODUCTION
    OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS
  • 6.2 SOLUTIONS
    GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
  • 6.3 SERVICES
    ASSISTANCE IN OVERALL COST REDUCTION AND IMPROVING BUSINESS PERFORMANCE TO PROMOTE MARKET GROWTH
LOYALTY MANAGEMENT MARKET, BY SOLUTION
90
  • 7.1 INTRODUCTION
    SOLUTION: LOYALTY MANAGEMENT MARKET DRIVERS
  • 7.2 CUSTOMER RETENTION
    CULTIVATION OF LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO ACCELERATE MARKET GROWTH
    SUBSCRIPTION MANAGEMENT SOFTWARE
    CAMPAIGN MANAGEMENT TOOLS
    PREDICTIVE ANALYTICS PLATFORMS
    CUSTOMER ENGAGEMENT PLATFORMS (CEPS)
  • 7.3 CUSTOMER LOYALTY
    SUSTAINED REVENUE AND REDUCTION IN CUSTOMER ACQUISITION COSTS TO BOOST MARKET
    TIERED LOYALTY PROGRAM MANAGEMENT
    LOYALTY PROGRAM MANAGEMENT
    PERSONALIZED REWARD ENGINES
  • 7.4 CHANNEL LOYALTY
    NEED TO ENHANCE CUSTOMER RETENTION AND SUSTAIN PROFITABILITY TO FOSTER GROWTH
    OMNICHANNEL LOYALTY MANAGEMENT PLATFORMS
    MOBILE APP DEVELOPMENT TOOLS
    PARTNER RELATIONSHIP MANAGEMENT (PRM) TOOLS
    POINT-OF-SALE (POS) INTEGRATION
LOYALTY MANAGEMENT MARKET, BY SERVICE
99
  • 8.1 INTRODUCTION
    SERVICE: LOYALTY MANAGEMENT MARKET DRIVERS
  • 8.2 PROFESSIONAL SERVICES
    CONSULTING
    - Need to enhance strategic outlook and performance of organizations to boost market
    IMPLEMENTATION
    - Seamless integration of loyalty management solutions and systems to propel market
    SUPPORT & MAINTENANCE
    - Ability to improve operations and gain control over existing systems to drive market
  • 8.3 MANAGED SERVICES
    MANAGED PLATFORM THAT EFFICIENTLY MANAGES ORGANIZATION’S ENTIRE LOYALTY PROGRAM LIFECYCLE TO BOLSTER MARKET GROWTH
LOYALTY MANAGEMENT MARKET, BY OPERATOR
108
  • 9.1 INTRODUCTION
    OPERATOR: LOYALTY MANAGEMENT MARKET DRIVERS
  • 9.2 BUSINESS-TO-BUSINESS
    SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET
  • 9.3 BUSINESS-TO-CUSTOMER
    PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH
LOYALTY MANAGEMENT MARKET, BY VERTICAL
113
  • 10.1 INTRODUCTION
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH
    BFSI: LOYALTY MANAGEMENT USE CASES
    - Credit card rewards programs
    - Premium banking services
    - Insurance loyalty programs
    - Personalized financial planning
  • 10.3 AVIATION
    NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
    AVIATION: LOYALTY MANAGEMENT USE CASES
    - Frequent flyer programs
    - Airport lounge access
    - Co-branded credit cards
  • 10.4 AUTOMOTIVE
    INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
    AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES
    - Service maintenance rewards
    - Vehicle purchase incentives
    - Referral programs
    - Exclusive events and experiences
  • 10.5 MEDIA & ENTERTAINMENT
    NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
    MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES
    - Subscription loyalty programs
    - Content personalization
    - Partnership programs
    - Event-based rewards
  • 10.6 RETAIL & CONSUMER GOODS
    NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
    RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES
    - Personalized offers
    - Omni-channel integration
    - Customer feedback and engagement
    - Social responsibility initiatives
  • 10.7 HOSPITALITY
    NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET
    HOSPITALITY: LOYALTY MANAGEMENT USE CASES
    - Restaurant loyalty programs
    - Tourism and travel loyalty programs
    - Entertainment loyalty programs
    - Corporate loyalty programs
  • 10.8 TELECOM
    CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET
    TELECOM: LOYALTY MANAGEMENT USE CASES
    - Rewards for usage
    - Referral programs
    - Tiered loyalty programs
    - Gamification
  • 10.9 HEALTHCARE
    BENEFITS, INCENTIVES, AND REWARDS FOR UTILIZATION OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH
    HEALTHCARE: LOYALTY MANAGEMENT USE CASES
    - Patient retention programs
    - Medication adherence initiatives
    - Wellness programs
    - Referral programs
  • 10.10 OIL & GAS
    INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET
    OIL & GAS: LOYALTY MANAGEMENT USE CASES
    - Fleet loyalty programs
    - Sustainable fuel adoption rewards
    - Premium service membership
    - Mobile app integration
  • 10.11 OTHER VERTICALS
LOYALTY MANAGEMENT MARKET, BY REGION
131
  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    NORTH AMERICA: MARKET DRIVERS
    NORTH AMERICA: IMPACT OF RECESSION
    US
    - Increased adoption of advanced technologies to develop rich customer experience
    CANADA
    - Growing awareness of benefits of loyalty management programs to boost market
  • 11.3 EUROPE
    EUROPE: MARKET DRIVERS
    EUROPE: IMPACT OF RECESSION
    UK
    - Customer loyalty schemes and government initiatives to propel market
    GERMANY
    - Increasing investments in digital customer experience to propel market growth
    ITALY
    - Increased value on customer relationships with brands to propel market
    FRANCE
    - Incorporation of digital loyalty management to augment market
    SPAIN
    - Programs aimed at fostering customer retention and engagement to accelerate market growth
    NORDIC COUNTRIES
    - Increasing adoption of 5G and digital banking to drive market
    REST OF EUROPE
  • 11.4 ASIA PACIFIC
    ASIA PACIFIC: MARKET DRIVERS
    ASIA PACIFIC: IMPACT OF RECESSION
    CHINA
    - Spike in purchasing power of consumers and greater focus on customer experience to foster growth
    JAPAN
    - Growing demand for loyalty management solutions to boost market
    INDIA
    - Increasing demand for loyalty programs to propel market
    AUSTRALIA AND NEW ZEALAND
    - Surging customer retention strategies with special features and data-driven logic to fuel market growth
    SOUTH KOREA
    - Digital transformation and government initiatives to drive market
    SOUTHEAST ASIA
    - Adoption of digital loyalty programs to bolster market growth
    REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: MARKET DRIVERS
    MIDDLE EAST & AFRICA: IMPACT OF RECESSION
    MIDDLE EAST
    - KSA
    - UAE
    - BAHRAIN
    - Kuwait
    - Rest of Middle East
    AFRICA
    - Greater need for consumer engagement and retention to boost market
  • 11.6 LATIN AMERICA
    LATIN AMERICA: MARKET DRIVERS
    LATIN AMERICA: IMPACT OF RECESSION
    BRAZIL
    - Fast-growing eCommerce market and high brand engagement on social media to propel market growth
    MEXICO
    - Increased adoption of cloud technology to boost market
    - Rest of Latin America
COMPETITIVE LANDSCAPE
199
  • 12.1 OVERVIEW
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
  • 12.3 REVENUE ANALYSIS
  • 12.4 MARKET SHARE ANALYSIS
  • 12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS
  • 12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING, 2023
  • 12.7 COMPETITIVE SCENARIO
    PRODUCT LAUNCHES
    DEALS
  • 12.8 BRAND/PRODUCT COMPARISON
  • 12.9 COMPANY VALUATION AND FINANCIAL METRICS
COMPANY PROFILES
218
  • 13.1 MAJOR PLAYERS
    EPSILON
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    ORACLE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    ICF NEXT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    COMARCH
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    BOND BRAND LOYALTY
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    MERKLE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CAPILLARY
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    JAKALA
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    KOBIE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    GIIFT MANAGEMENT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    MARITZ MOTIVATION
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CHEETAH DIGITAL
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    COLLINSON
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    LOYALTY ONE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
  • 13.2 STARTUP/SME PLAYERS
    PUNCHH
    EBBO
    PREFERRED PATRON
    LOOPYLOYALTY
    PAYSTONE
    LOYLOGIC
    ASCENDA
    LOYALTY JUGGERNAUT
    GRATIFII
    ANNEX CLOUD
    APEX LOYALTY
    SUMUP
    KANGAROO
    SMILE.IO
    SESSIONM
    LOYALTYLION
    SAILPLAY
    YOTPO
    ZINRELO
    SALESFORCE
ADJACENT/RELATED MARKETS
263
  • 14.1 INTRODUCTION
  • 14.2 LIMITATIONS
  • 14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
    CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING
    CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
    CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
    CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
  • 14.4 SOCIAL MEDIA ANALYTICS MARKET
    MARKET DEFINITION
    MARKET OVERVIEW
    SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
    SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
    SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
    SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
    SOCIAL MEDIA ANALYTICS MARKET, BY REGION
APPENDIX
274
  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 USD EXCHANGE RATES, 2021–2023
  • TABLE 2 LIST OF KEY PRIMARY INTERVIEW PARTICIPANTS
  • TABLE 3 RISK ASSESSMENT
  • TABLE 4 RESEARCH ASSUMPTIONS
  • TABLE 5 LOYALTY MANAGEMENT MARKET: ECOSYSTEM
  • TABLE 6 IMPACT OF EACH FORCE ON MARKET
  • TABLE 7 LIST OF PATENTS IN MARKET, 2021–2023
  • TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2023 (USD/MONTH)
  • TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT SOLUTIONS & SERVICES VENDORS
  • TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
  • TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 16 MARKET: LIST OF CONFERENCES & EVENTS, 2024–2025
  • TABLE 17 MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 18 MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 19 SOLUTIONS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 20 SOLUTIONS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 21 SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 22 SERVICES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 23 MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 24 MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 25 CUSTOMER RETENTION: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 26 CUSTOMER RETENTION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 27 CUSTOMER LOYALTY: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 28 CUSTOMER LOYALTY: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 29 CHANNEL LOYALTY: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 30 CHANNEL LOYALTY: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 31 MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 32 MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 33 PROFESSIONAL SERVICES: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 34 PROFESSIONAL SERVICES: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 35 PROFESSIONAL SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 36 PROFESSIONAL SERVICES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 37 CONSULTING: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 38 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 39 IMPLEMENTATION: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 40 IMPLEMENTATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 41 SUPPORT & MAINTENANCE: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 42 SUPPORT & MAINTENANCE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 43 MANAGED SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 44 MANAGED SERVICES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 45 MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 46 MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 47 BUSINESS-TO-BUSINESS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 48 BUSINESS-TO-BUSINESS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 49 BUSINESS-TO-CUSTOMER: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 50 BUSINESS-TO-CUSTOMER: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 51 MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 52 MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 55 AVIATION: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 56 AVIATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 57 AUTOMOTIVE: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 58 AUTOMOTIVE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 59 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 60 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 61 RETAIL & CONSUMER GOODS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 62 RETAIL & CONSUMER GOODS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 63 HOSPITALITY: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 64 HOSPITALITY: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 65 TELECOM: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 66 TELECOM: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 67 HEALTHCARE: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 68 HEALTHCARE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 69 OIL & GAS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 70 OIL & GAS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 71 OTHER VERTICALS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 72 OTHER VERTICALS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 73 MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 74 MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 75 NORTH AMERICA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 76 NORTH AMERICA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 77 NORTH AMERICA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 79 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 80 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 81 NORTH AMERICA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 82 NORTH AMERICA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 83 NORTH AMERICA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 84 NORTH AMERICA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 85 NORTH AMERICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 86 NORTH AMERICA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 87 NORTH AMERICA: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 88 NORTH AMERICA: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 89 US: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 90 US: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 91 US: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 92 US: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 93 US: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 94 US: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 95 US: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 96 US: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 97 US: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 98 US: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 99 CANADA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 100 CANADA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 101 CANADA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 102 CANADA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 103 CANADA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 104 CANADA: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 105 CANADA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 106 CANADA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 107 CANADA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 108 CANADA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 109 EUROPE: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 110 EUROPE: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 111 EUROPE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 112 EUROPE: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 113 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 114 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 115 EUROPE: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 116 EUROPE: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 117 EUROPE: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 118 EUROPE: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 119 EUROPE: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 120 EUROPE: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 122 EUROPE: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 123 UK: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 124 UK: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 125 UK: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 126 UK: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 127 UK: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 128 UK: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 129 UK: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 130 UK: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 131 UK: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 132 UK: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 133 GERMANY: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 134 GERMANY: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 135 GERMANY: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 136 GERMANY: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 137 GERMANY: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 138 GERMANY: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 139 GERMANY: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 140 GERMANY: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 141 GERMANY: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 142 GERMANY: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 143 ASIA PACIFIC: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 144 ASIA PACIFIC: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 145 ASIA PACIFIC: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 146 ASIA PACIFIC: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 147 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 148 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 149 ASIA PACIFIC: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 150 ASIA PACIFIC: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 151 ASIA PACIFIC: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 152 ASIA PACIFIC: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 153 ASIA PACIFIC: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 154 ASIA PACIFIC: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 155 ASIA PACIFIC: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 156 ASIA PACIFIC: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 157 CHINA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 158 CHINA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 159 CHINA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 160 CHINA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 161 CHINA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 162 CHINA: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 163 CHINA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 164 CHINA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 165 CHINA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 166 CHINA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 167 JAPAN: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 168 JAPAN: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 169 JAPAN: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 170 JAPAN: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 171 JAPAN: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 172 JAPAN: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 173 JAPAN: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 174 JAPAN: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 175 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 176 JAPAN: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 177 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 178 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 179 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 180 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 181 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 182 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 183 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 184 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 185 MIDDLE EAST & AFRICA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 186 MIDDLE EAST & AFRICA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 187 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 188 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 189 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION, 2018–2023 (USD MILLION)
  • TABLE 190 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
  • TABLE 191 MIDDLE EAST: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 192 MIDDLE EAST: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 193 MIDDLE EAST: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 194 MIDDLE EAST: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 195 MIDDLE EAST: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 196 MIDDLE EAST: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 197 MIDDLE EAST: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 198 MIDDLE EAST: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 199 MIDDLE EAST: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 200 MIDDLE EAST: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 201 MIDDLE EAST: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 202 MIDDLE EAST: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 203 MIDDLE EAST: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 204 MIDDLE EAST: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 205 KSA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 206 KSA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 207 KSA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 208 KSA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 209 KSA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 210 KSA: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 211 KSA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 212 KSA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 213 KSA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 214 KSA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 215 UAE: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 216 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 217 UAE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 218 UAE: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 219 UAE: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 220 UAE: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 221 UAE: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 222 UAE: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 223 UAE: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 224 UAE: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 225 LATIN AMERICA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 226 LATIN AMERICA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 227 LATIN AMERICA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 228 LATIN AMERICA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 229 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 230 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 231 LATIN AMERICA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 232 LATIN AMERICA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 233 LATIN AMERICA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 234 LATIN AMERICA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 235 LATIN AMERICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 236 LATIN AMERICA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
  • TABLE 237 LATIN AMERICA: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 238 LATIN AMERICA: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 239 BRAZIL: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 240 BRAZIL: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 241 BRAZIL: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 242 BRAZIL: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 243 BRAZIL: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 244 BRAZIL: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 245 BRAZIL: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 246 BRAZIL: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 247 BRAZIL: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 248 BRAZIL: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 249 MEXICO: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 250 MEXICO: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 251 MEXICO: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 252 MEXICO: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
  • TABLE 253 MEXICO: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 254 MEXICO: MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
  • TABLE 255 MEXICO: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
  • TABLE 256 MEXICO: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
  • TABLE 257 MEXICO: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
  • TABLE 258 MEXICO: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
  • TABLE 259 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS
  • TABLE 260 MARKET: DEGREE OF COMPETITION
  • TABLE 261 COMPANY OPERATOR FOOTPRINT
  • TABLE 262 COMPANY VERTICAL FOOTPRINT
  • TABLE 263 COMPANY REGION FOOTPRINT
  • TABLE 264 LIST OF KEY STARTUPS/SMES
  • TABLE 265 STARTUPS/SMES: COMPANY FOOTPRINT
  • TABLE 266 STARTUPS/SMES: OPERATOR FOOTPRINT
  • TABLE 267 STARTUPS/SMES: VERTICAL FOOTPRINT
  • TABLE 268 STARTUPS/SMES: REGION FOOTPRINT
  • TABLE 269 MARKET: PRODUCT LAUNCHES, MARCH 2020–MARCH 2024
  • TABLE 270 MARKET: DEALS, JUNE 2021–AUGUST 2023
  • TABLE 271 EPSILON: BUSINESS OVERVIEW
  • TABLE 272 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 273 EPSILON: PRODUCT LAUNCHES
  • TABLE 274 EPSILON: DEALS
  • TABLE 275 ORACLE: BUSINESS OVERVIEW
  • TABLE 276 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 277 ORACLE: PRODUCT LAUNCHES
  • TABLE 278 ORACLE: DEALS
  • TABLE 279 ICF NEXT: BUSINESS OVERVIEW
  • TABLE 280 ICF NEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 281 ICF NEXT: DEALS
  • TABLE 282 COMARCH: BUSINESS OVERVIEW
  • TABLE 283 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 284 COMARCH: PRODUCT LAUNCHES
  • TABLE 285 COMARCH: DEALS
  • TABLE 286 BOND BRAND LOYALTY: BUSINESS OVERVIEW
  • TABLE 287 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 288 BOND BRAND LOYALTY: PRODUCT LAUNCHES
  • TABLE 289 BOND BRAND LOYALTY: DEALS
  • TABLE 290 MERKLE: BUSINESS OVERVIEW
  • TABLE 291 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 292 MERKLE: PRODUCT LAUNCHES
  • TABLE 293 CAPILLARY: BUSINESS OVERVIEW
  • TABLE 294 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 295 CAPILLARY: PRODUCT LAUNCHES
  • TABLE 296 CAPILLARY: DEALS
  • TABLE 297 JAKALA: BUSINESS OVERVIEW
  • TABLE 298 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 299 JAKALA: DEALS
  • TABLE 300 KOBIE: BUSINESS OVERVIEW
  • TABLE 301 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 302 KOBIE: DEALS
  • TABLE 303 GIIFT MANAGEMENT: BUSINESS OVERVIEW
  • TABLE 304 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 305 GIIFT MANAGEMENT: PRODUCT LAUNCHES
  • TABLE 306 GIIFT MANAGEMENT: DEALS
  • TABLE 307 MARITZ MOTIVATION: BUSINESS OVERVIEW
  • TABLE 308 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 309 MARITZ MOTIVATION: DEALS
  • TABLE 310 CHEETAH DIGITAL: BUSINESS OVERVIEW
  • TABLE 311 CHEETAH DIGITAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 312 CHEETAH DIGITAL: DEALS
  • TABLE 313 COLLINSON: BUSINESS OVERVIEW
  • TABLE 314 COLLINSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 315 COLLINSON: DEALS
  • TABLE 316 LOYALTYONE: BUSINESS OVERVIEW
  • TABLE 317 LOYALTYONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 318 LOYALTYONE: DEALS
  • TABLE 319 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION)
  • TABLE 320 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 321 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
  • TABLE 322 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
  • TABLE 323 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
  • TABLE 324 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
  • TABLE 325 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
  • TABLE 326 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 327 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION)
  • TABLE 328 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 329 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 330 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 331 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 332 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 333 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 334 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 335 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 336 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 337 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 338 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 MARKET SEGMENTATION
  • FIGURE 2 LOYALTY MANAGEMENT MARKET: REGIONAL SCOPE
  • FIGURE 3 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
  • FIGURE 4 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS, BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
  • FIGURE 6 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
  • FIGURE 7 DATA TRIANGULATION
  • FIGURE 8 LOYALTY MANAGEMENT MARKET, 2022–2029 (USD MILLION)
  • FIGURE 9 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET
  • FIGURE 10 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT
  • FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
  • FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2024
  • FIGURE 13 CUSTOMER RETENTION SOLUTION TO DOMINATE MARKET IN 2024
  • FIGURE 14 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2024
  • FIGURE 15 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2024
  • FIGURE 17 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 18 BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET
  • FIGURE 19 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
  • FIGURE 20 KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM
  • FIGURE 21 PORTER’S FIVE FORCES ANALYSIS
  • FIGURE 22 MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET
  • FIGURE 23 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS
  • FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION
  • FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
  • FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • FIGURE 27 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
  • FIGURE 28 INVESTMENT AND FUNDING SCENARIO
  • FIGURE 29 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
  • FIGURE 30 CHANNEL LOYALTY SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
  • FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
  • FIGURE 32 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 33 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
  • FIGURE 34 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 35 ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF KEY PLAYERS
  • FIGURE 39 MARKET SHARE ANALYSIS OF COMPANIES
  • FIGURE 40 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 41 OVERALL COMPANY FOOTPRINT
  • FIGURE 42 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  • FIGURE 43 BRAND/PRODUCT COMPARISON
  • FIGURE 44 VALUATION AND FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS
  • FIGURE 45 ORACLE: COMPANY SNAPSHOT
  • FIGURE 46 ICF NEXT: COMPANY SNAPSHOT
  • FIGURE 47 COMARCH: COMPANY SNAPSHOT

 

The research study involved four major activities in estimating the loyalty management market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step has been to validate these findings and assumptions and size them with the help of primary research with industry experts across the value chain. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.

Secondary Research

The market size of the companies offering loyalty management to various end users was arrived at based on the secondary data available through paid and unpaid sources and by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their performance and quality. In the secondary research process, various sources were referred to identify and collect information for the study. The secondary sources included annual reports, press releases and investor presentations of companies, white papers, journals, and certified publications and articles from recognized authors, directories, and databases.

Secondary research was used to obtain critical information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, regional markets, and key developments from market- and technology-oriented perspectives, all of which were further validated by primary sources.

Primary Research

In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the loyalty management market.

Primary interviews were conducted to gather insights, such as market statistics, data on revenue collected from software and services, market breakups, market size estimations, market forecasts, and data triangulation. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Finance Officers (CFOs), Chief Strategy Officers (CSOs), and the installation team of end users who use loyalty management, were interviewed to understand buyers’ perspectives on suppliers, products, service providers, and their current usage of loyalty management solution and services, which is expected to affect the overall loyalty management market growth.

Loyalty Management  Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the market engineering process, the top-down and bottom-up approaches were used along with multiple data triangulation methods to estimate and validate the size of the loyalty management market, as well as other dependent submarkets. The research methodology used to estimate the market sizes includes the following:

  • Initially, MarketsandMarkets focuses on top-line investments and spending in the ecosystems. Further, significant developments in the critical market area have been considered.
  • Tracking the recent and upcoming developments in the loyalty management market that include investments, R&D activities, product launches, collaborations, mergers and acquisitions, and partnerships, as well as forecasting the market size based on these developments and other critical parameters.
  • Conduct multiple discussions with key opinion leaders to learn about the diverse types of authentications and brand protection offerings used and the applications for which they are used to analyze the breakdown of the scope of work carried out by major companies.
  • Segmenting the market based on technology types concerning applications wherein the types are to be used and deriving the size of the global application market.
  • Segmenting the overall market into various market segments
  • Validating the estimates at every level through discussions with key opinion leaders, such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts at MarketsandMarkets

Market Size Estimation Methodology-Bottom-up approach

Loyalty Management  Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Market Size Estimation Methodology-top-down approach

Loyalty Management  Market Top Down Approach

Data Triangulation

After arriving at the overall market size from the above estimation process, the loyalty management market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments, data triangulation and market breakdown procedures have been used, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides.

The loyalty management market size has been validated using top-down and bottom-up approaches.

Market Definition

Loyalty management is a software-based solution and sometimes an outsourced service available in the current market space to assist organizations with superior quality customer account management, incentive distribution management, employee recognition, employee performance management, and channel partner management.

Stakeholders

  • System Integrators
  • Value-added Resellers
  • Cloud Service Providers
  • Software Developers
  • Application Developers
  • Customer Loyalty Solution Vendors
  • Channel Loyalty Solution Vendors
  • Customer Analytics Solution Vendors
  • Distributors and Resellers of Loyalty Management Solutions

Report Objectives

  • To determine and forecast the global loyalty management market by offering, solution, services, operator, vertical, and region from 2024 to 2029, and analyze the various macroeconomic and microeconomic factors affecting market growth.
  • To forecast the size of the market segments concerning five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the loyalty management market.
  • Analyze each submarket concerning individual growth trends, prospects, and contributions to the overall loyalty management market.
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the loyalty management market.
  • To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape.
  • Track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities.

Available Customizations

With the given market data, MarketsandMarkets offers customizations per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further break-up of the Asia Pacific market into countries contributing 75% to the regional market size
  • Further break-up of the North American market into countries contributing 75% to the regional market size
  • Further break-up of the Latin American market into countries contributing 75% to the regional market size
  • Further break-up of the Middle East African market into countries contributing 75% to the regional market size
  • Further break-up of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Previous Versions of this Report

Loyalty Management Market by Component (Solutions & Services), Organization Size, Deployment Type, Operator (B2B, B2C), Vertical (BFSI, Aviation, Automobile, Media & Entertainment, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2028

Report Code TC 3881
Published in Apr, 2023, By MarketsandMarkets™

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) - Global Forecast to 2026

Report Code TC 3881
Published in Jan, 2022, By MarketsandMarkets™

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025

Report Code TC 3881
Published in Jul, 2020, By MarketsandMarkets™

Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024

Report Code TC 3881
Published in Jun, 2019, By MarketsandMarkets™

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021

Report Code TC 3881
Published in Jan, 2017, By MarketsandMarkets™

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020

Report Code TC 3881
Published in Nov, 2015, By MarketsandMarkets™

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Growth opportunities and latent adjacency in Loyalty Management Market

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