Loyalty Management Market

Loyalty Management Market by Component (Solutions & Services), Organization Size, Deployment Type, Operator (B2B, B2C), Vertical (BFSI, Aviation, Automobile, Media & Entertainment, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2028

Report Code: TC 3881 Apr, 2023, by marketsandmarkets.com

Updated on : Feb 01, 2024

The Loyalty Management Market size is expected to reach USD 22.8 billion by 2028 from its anticipated $10.2 billion in 2024 at a compound annual growth rate (CAGR) of 17.5%. The growth of the loyalty management market is primarily driven by the increasing demand for personalized customer experiences and the adoption of digital technologies. The loyalty management market is being fueled by the need for businesses to effectively manage customer relationships and gain valuable insights to improve operations and increase customer retention.

Loyalty Management Market

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Loyalty Management Market

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Loyalty Management Market Dynamics

Driver: The Growing Demand for Customized Rewards and Experiences

The increasing demand for personalized experiences and customer rewards is one of the primary interests of the loyalty management market. This demand is driving businesses to invest in loyalty management programs to differentiate themselves from their competitors and retain customers. Additionally, the adoption of digital technologies, such as mobile apps and social media, is making it easier for businesses to implement and manage loyalty programs.

Restraint: Lack of Skilled Professionals and Data Security Concerns

One of the significant restraints for the loyalty management market is the lack of skilled professionals to manage and implement loyalty programs. The implementation of loyalty management solutions requires expertise in areas such as data analysis, customer behavior, and digital technologies. Businesses may struggle to find suitable talent to manage these programs, which can hinder the adoption and effectiveness of loyalty management solutions. Additionally, data security and privacy concerns can also restrain the growth of the loyalty management market.

Opportunity: Emerging Industries and the Adoption of AI and Machine Learning

There are significant opportunities for loyalty management solutions to help businesses in various industries to improve customer retention and increase customer lifetime value. In addition to traditional industries, such as retail and hospitality, emerging sectors, such as healthcare and transportation, can also benefit from effective loyalty management programs. Furthermore, the adoption of artificial intelligence and machine learning can enable businesses to personalize loyalty programs further and deliver more relevant and targeted experiences to customers.

Challenge: Maintaining Relevance and Achieving ROI

One of the significant challenges for the loyalty management market is to maintain the relevance of loyalty programs over time. Customers’ expectations and preferences are continually evolving, and loyalty programs need to adapt to these changes to remain effective. Furthermore, businesses must balance the cost of implementing and managing loyalty programs with the potential benefits of increased customer retention and revenue. Effective measurement and analysis of loyalty program performance are critical to ensure businesses achieve their objectives and drive ROI.Loyalty Management Market Ecosystem

Prominent companies in this market include a well-established, financially stable provider of loyalty management solutions & services. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

 

Loyalty Management Market Size, and Share

By operator,  B2C segment expected to register fastest growth rate during forecast period.

B2C companies typically have a more extensive customer base than B2B (business-to-business) companies, which creates more significant opportunities for implementing loyalty management programs. The rise of e-commerce and mobile commerce has enabled B2C companies to collect more extensive data on customer behavior, enabling them to personalize loyalty programs further and deliver more relevant and targeted rewards. Furthermore, B2C companies typically have more significant competition, which increases the need to differentiate themselves and retain customers through effective loyalty programs.

By Vertical, aviation segment expected to register fastest growth rate during forecast period.

Airlines are always under significant pressure to retain customers in a highly competitive industry. Effective loyalty programs can help airlines differentiate themselves and incentivize customers to choose them over their competitors. The rise of low-cost carriers and the price sensitivity of consumers has increased the importance of customer loyalty for airlines. The aviation industry has been increasingly adopting digital technologies to improve customer experiences and optimize operational efficiencies. Loyalty management solutions can integrate these technologies to provide a seamless customer experience and valuable data insights. The aviation industry has significant opportunities to personalize and tailor loyalty programs to the preferences and behaviors of frequent flyers, creating a competitive advantage and fostering long-term loyalty.

By Region, Asia Pacific expected to register fastest growth rate during forecast period.

Asia Pacific has a rapidly growing increased purchasing power, leading to the rising demand for loyalty programs and personalized customer experiences. The rise of e-commerce and mobile commerce has enabled companies in the region to collect more extensive data on customer behavior, enabling them to personalize loyalty programs further and deliver more relevant and targeted rewards. The Asia Pacific region has a significant population of young, tech-savvy consumers who are more likely to engage with loyalty programs and expect a seamless digital experience. Also, many countries in the region, such as China and India, have a large growing retail and e-commerce sector, creating significant opportunities for loyalty management solutions in these industries.

Loyalty Management Market Size, and Share

Market Players:

The major players in the loyalty management market are Giift Management (Singapore), Epsilon (US), Oracle (US), Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy),  Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), and SessionM (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, product launches and enhancements, and acquisitions to expand their footprint in the loyalty management market.

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Scope of the Report

Report Metrics

Details

Market size available for years

2018-2028

Base year considered

2022

Forecast period

2023–2028

Forecast year market size

USD 22.8 Billion

Estimated year market size

USD 10.2 Billion

Segments covered

Offering (Solutions and Services), Operator (B2B, B2C), Deployment Type (Cloud, On-premises), Organization Size, Vertical, and Region

Region covered

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America

Companies covered

Giift Management (Singapore), Epsilon (US), Oracle (US), Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy),  Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), and SessionM (US).

This research report categorizes the Loyalty management market to forecast revenues and analyze trends in each of the following submarkets:

Based on Offering:
  • Solutions
  • Services
Based on Operator:
  • B2B
  • B2C
Based on Deployment type:
  • Cloud
  • On-Premises
Based on Organization size:
  • SMEs
  • Large Enterprises
Based on Vertical:
  • BFSI
  • Aviation
  • Automobile
  • Media and Entertainment
  • Retail and Consumer Goods
  • Hospitality
  • Others (Education, Healthcare, and Telecom
Based on Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Italy
    • France
    • Spain
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia and New Zealand
    • South-East Asia
    • Rest of Asia Pacific
  • Middle East and Africa
    • KSA
    • UAE
    • South Africa
    • Egypt
    • Rest of the Middle East and Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  • July 2022 - Tranxactor selected Oracle Cloud Infrastructure (OCI) with Enterprise Database Service in July 2022 to enable the business to provide brands with immersive consumer engagement and loyalty programs.
  • April 2022 - The cloud for loyalty marketing was improved by Comarch. A complete platform for creating and maintaining immersive loyalty programs and marketing initiatives is the loyalty marketing cloud. To keep members interested in the continuing activities, the company developed a back-office rankings functionality in an earlier release of the loyalty marketing cloud. The members can quickly view their scores and position in relation to other members thanks to the most recent upgrade of the loyalty marketing cloud mobile app.
  • In June 2021, Oracle acquired CrowdTwist, one of the leading providers of cloud-native customer loyalty solutions, to empower brands to offer personalized customer experiences.
  • In May 2021, Kobie acquired an exclusive license for loyalty and co-branded credit card space to Rosemark’s Quantitative PersonaTM (QP) Method. The QP Method identifies the most valuable customers in each market based on the preferences which drive the economic value.

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 58)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY 
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
 
2 RESEARCH METHODOLOGY (Page No. - 62)
    2.1 RESEARCH DATA 
           FIGURE 1 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 1 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                               FIGURE 2 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.2 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 TOP-DOWN APPROACH
                    FIGURE 3 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: TOP-DOWN APPROACH (SPENDING-SIDE ANALYSIS)
           2.2.2 BOTTOM-UP APPROACH
                    FIGURE 4 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
                    FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 
    2.4 ASSUMPTIONS 
    2.5 LIMITATIONS 
    2.6 RECESSION IMPACT 
           FIGURE 6 LOYALTY MANAGEMENT MARKET: RECESSION IMPACT
 
3 EXECUTIVE SUMMARY (Page No. - 70)
    FIGURE 7 LOYALTY MANAGEMENT MARKET, 2021–2028 (USD MILLION) 
    FIGURE 8 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET 
    FIGURE 9 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 
    FIGURE 10 ASIA PACIFIC BEST MARKET FOR INVESTMENT FROM 2023 TO 2028 
 
4 PREMIUM INSIGHTS (Page No. - 75)
    4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET 
           FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
    4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING, 2023 
           FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023
    4.3 LOYALTY MANAGEMENT MARKET SHARE, BY DEPLOYMENT TYPE, 2023 
           FIGURE 13 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2023
    4.4 LOYALTY MANAGEMENT MARKET SHARE, BY ORGANIZATION SIZE, 2023 VS. 2028 
           FIGURE 14 LARGE ENTERPRISES SEGMENT WILL CONTINUE TO DOMINATE MARKET IN 2028
    4.5 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR, 2023 
           FIGURE 15 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2023
    4.6 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL, 2023 
           FIGURE 16 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2023
    4.7 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY (2023) 
           FIGURE 17 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2023
    4.8 LOYALTY MANAGEMENT MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES 
           FIGURE 18 JAPAN TO REGISTER HIGHEST CAGR FROM 2023 TO 2028
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 79)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Growing focus on reducing customer churn rates
                    5.2.1.2 Emergence of loyalty management mobile applications
                    5.2.1.3 Demand for advanced solutions to monitor customer scores and enhance customer engagement
                    5.2.1.4 Rising adoption of omnichannel customer loyalty strategy
           5.2.2 RESTRAINTS
                    5.2.2.1 Stringent government regulations
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing investment in loyalty system technology
                    5.2.3.2 Increasing investment in customer success startup platforms
                    5.2.3.3 Rising application of big data and machine learning
           5.2.4 CHALLENGES
                    5.2.4.1 Low awareness of loyalty program benefits
                    5.2.4.2 Complexities in data synchronization
                    5.2.4.3 Data security and privacy issues
                    5.2.4.4 Unappealing rewards
    5.3 INDUSTRY TRENDS 
           5.3.1 BRIEF HISTORY OF LOYALTY MANAGEMENT
           5.3.2 ECOSYSTEM ANALYSIS
                    TABLE 2 LOYALTY MANAGEMENT MARKET: ECOSYSTEM ANALYSIS
           5.3.3 CASE STUDY ANALYSIS
                    5.3.3.1 Case study 1: New loyalty management program by Uber encouraged and incentivized drivers to boost performance
                    5.3.3.2 Case study 2: CIBC implemented loyalty system for more personalized experience
                    5.3.3.3 Case study 3: KrisFlyer launched miles program to attract customers
                    5.3.3.4 Case study 4: Dunkin’ launched DD Perks
    5.4 VALUE CHAIN ANALYSIS 
           FIGURE 20 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
    5.5 REGULATORY LANDSCAPE 
           TABLE 3 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           TABLE 4 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           TABLE 5 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           TABLE 6 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.5.1 NORTH AMERICA
                    5.5.1.1 US
                    5.5.1.2 Canada
           5.5.2 EUROPE
           5.5.3 ASIA PACIFIC
                    5.5.3.1 South Korea
                    5.5.3.2 China
                    5.5.3.3 India
                    5.5.3.4 Middle East and Africa
                    5.5.3.5 UAE
                    5.5.3.6 KSA
           5.5.4 LATIN AMERICA
                    5.5.4.1 Brazil
                    5.5.4.2 Mexico
    5.6 PATENT ANALYSIS 
           5.6.1 METHODOLOGY
           5.6.2 DOCUMENT TYPES
                    TABLE 7 PATENTS FILED, 2021–2023
           5.6.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2018–2022
                    5.6.3.1 Top applicants
                               FIGURE 22 TOP 10 PATENT APPLICANTS, 2021–2023
                               TABLE 8 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2023
    5.7 KEY CONFERENCES AND EVENTS IN 2023–2024 
           TABLE 9 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES AND EVENTS
    5.8 PRICING ANALYSIS 
           TABLE 10 AVERAGE SELLING PRICE MODEL
    5.9 PORTER’S FIVE FORCES ANALYSIS 
           TABLE 11 LOYALTY MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS
           FIGURE 23 INTENSITY OF COMPETITIVE RIVALRY IS HIGH IN LOYALTY MANAGEMENT MARKET
           5.9.1 THREAT OF NEW ENTRANTS
           5.9.2 THREAT OF SUBSTITUTES
           5.9.3 BARGAINING POWER OF BUYERS
           5.9.4 BARGAINING POWER OF SUPPLIERS
           5.9.5 INTENSITY OF COMPETITIVE RIVALRY
    5.10 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS (%)
           5.10.2 BUYING CRITERIA
                    FIGURE 24 KEY BUYING CRITERIA FOR TOP THREE END USERS
                    TABLE 13 KEY BUYING CRITERIA FOR TOP THREE END USERS
    5.11 TRENDS/DISRUPTIONS IMPACTING BUYERS 
                    FIGURE 25 TRENDS/DISRUPTIONS IMPACTING BUYERS IN LOYALTY MANAGEMENT MARKET
    5.12 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET 
           5.12.1 MEETING CUSTOMER NEEDS
           5.12.2 OFFERING CHOICES
           5.12.3 DEFINING CLEAR GOALS
           5.12.4 UTILIZING CUSTOMER DATA
    5.13 STANDARD LEVELS OF LOYALTY MANAGEMENT 
           5.13.1 OFFER SIGNIFICANT PRIVILEGES AND BENEFITS TO CUSTOMERS
           5.13.2 INNOVATIVE STRATEGIES TO ENGAGE CLIENTS
           5.13.3 ESTABLISH LONG-TERM CUSTOMER LOYALTY
    5.14 IMPACT OF LOYALTY MANAGEMENT ON ADJACENT TECHNOLOGIES 
           5.14.1 SOCIAL MEDIA INTEGRATION
           5.14.2 PERSONALIZATION
           5.14.3 MOBILE PAYMENTS
           5.14.4 VOICE ASSISTANTS
    5.15 TECHNOLOGY ANALYSIS 
           5.15.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.15.2 BLOCKCHAIN TECHNOLOGY
           5.15.3 MOBILE WALLETS
           5.15.4 IN-APP REWARDS
           5.15.5 IOT
 
6 LOYALTY MANAGEMENT MARKET, BY OFFERING (Page No. - 103)
    6.1 INTRODUCTION 
           FIGURE 26 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
           TABLE 14 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
           TABLE 15 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
    6.2 SOLUTIONS 
           6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
           6.2.2 SOLUTIONS: MARKET DRIVERS
           6.2.3 SOLUTIONS: RECESSION IMPACT
                    TABLE 16 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 17 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.3 SERVICES 
           6.3.1 SERVICES: MARKET DRIVERS
           6.3.2 SERVICES: RECESSION IMPACT
                    FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
                    TABLE 18 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2018–2022 (USD MILLION)
                    TABLE 19 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2023–2028 (USD MILLION)
                    TABLE 20 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.3 PROFESSIONAL SERVICES
                    FIGURE 28 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 22 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2018–2022 (USD MILLION)
                    TABLE 23 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2023–2028 (USD MILLION)
                    TABLE 24 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 25 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
                    6.3.3.1 Consulting
                               6.3.3.1.1 Ability to eliminate complexities and reintegrate functions to boost demand for consulting services
                               TABLE 26 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                               TABLE 27 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
                    6.3.3.2 Implementation
                               6.3.3.2.1 Need for seamless integration of loyalty management solutions to propel adoption
                               TABLE 28 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                               TABLE 29 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
                    6.3.3.3 Support & maintenance
                               6.3.3.3.1 Ability to improve operations and gain control over existing systems to drive growth
                               TABLE 30 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                               TABLE 31 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.4 MANAGED SERVICES
                    6.3.4.1 Growing need to outsource loyalty management solutions to service providers to drive adoption of managed services
                               TABLE 32 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                               TABLE 33 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
 
7 LOYALTY MANAGEMENT MARKET, BY OPERATOR (Page No. - 115)
    7.1 INTRODUCTION 
           FIGURE 29 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
           TABLE 34 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
           TABLE 35 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
    7.2 BUSINESS-TO-BUSINESS 
           7.2.1 GROWING ADOPTION OF ADVANCED DATA ANALYTICS AND MACHINE LEARNING TECHNOLOGIES TO DRIVE MARKET
           7.2.2 BUSINESS-TO-BUSINESS: MARKET DRIVERS
           7.2.3 BUSINESS-TO-BUSINESS: RECESSION IMPACT
                    TABLE 36 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 37 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.3 BUSINESS-TO-CUSTOMER 
           7.3.1 GROWING USE OF MOBILE AND DIGITAL TECHNOLOGIES TO PROPEL MARKET GROWTH
           7.3.2 BUSINESS-TO-CUSTOMER: MARKET DRIVERS
           7.3.3 BUSINESS-TO-CUSTOMER: RECESSION IMPACT
                    TABLE 38 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 39 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
 
8 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE (Page No. - 120)
    8.1 INTRODUCTION 
           FIGURE 30 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
           TABLE 40 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
           TABLE 41 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
    8.2 ON-PREMISES 
           8.2.1 MAXIMIZED CONTROL AND SECURITY ASSOCIATED WITH ON-PREMISES DEPLOYMENT TO DRIVE GROWTH
           8.2.2 ON-PREMISES: MARKET DRIVERS
           8.2.3 ON-PREMISES: RECESSION IMPACT
                    TABLE 42 ON-PREMISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 43 ON-PREMISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.3 CLOUD 
           8.3.1 ENHANCED EFFICIENCY AND SCALABILITY TO PROPEL DEMAND FOR CLOUD SOLUTIONS
           8.3.2 CLOUD: MARKET DRIVERS
           8.3.3 CLOUD: RECESSION IMPACT
                    TABLE 44 CLOUD: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 45 CLOUD: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
 
9 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 126)
    9.1 INTRODUCTION 
           FIGURE 31 LARGE ENTERPRISES TO COMMAND LARGER MARKET SHARE DURING FORECAST PERIOD
           TABLE 46 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
           TABLE 47 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
    9.2 LARGE ENTERPRISES 
           9.2.1 GROWING NEED TO MANAGE COMPLEX NETWORK INFRASTRUCTURE TO BOOST MARKET
           9.2.2 LARGE ENTERPRISES: MARKET DRIVERS
           9.2.3 LARGE ENTERPRISES: RECESSION IMPACT
                    TABLE 48 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 49 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 
           9.3.1 NEED TO ENHANCE PRODUCTIVITY AND REDUCE IT OPERATIONAL COSTS TO FUEL GROWTH
           9.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
                    TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
 
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL (Page No. - 131)
     10.1 INTRODUCTION 
               FIGURE 32 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
               TABLE 53 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
     10.2 VERTICAL: RECESSION IMPACT ON MARKET 
     10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 
             10.3.1 NEED TO INCREASE CUSTOMER RETENTION AND LOYALTY TO DRIVE GROWTH
             10.3.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
                       TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.4 AVIATION 
             10.4.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
             10.4.2 AVIATION: MARKET DRIVERS
                       TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 57 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.5 AUTOMOTIVE 
             10.5.1 NEED TO CREATE LONG-TERM CUSTOMER RELATIONSHIPS THROUGH PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
             10.5.2 AUTOMOTIVE: MARKET DRIVERS
                       TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 59 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.6 MEDIA AND ENTERTAINMENT 
             10.6.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
             10.6.2 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
                       TABLE 60 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 61 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.7 RETAIL AND CONSUMER GOODS 
             10.7.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
             10.7.2 RETAIL AND CONSUMER GOODS: MARKET DRIVERS
                       TABLE 62 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 63 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.8 HOSPITALITY 
             10.8.1 NEED TO CREATE MEMORABLE EXPERIENCES AND PROVIDE EXCEPTIONAL CUSTOMER SERVICE TO BOOST MARKET
             10.8.2 HOSPITALITY: MARKET DRIVERS
                       TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 65 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.9 OTHER VERTICALS 
               TABLE 66 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
               TABLE 67 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
 
11 LOYALTY MANAGEMENT MARKET, BY REGION (Page No. - 143)
     11.1 INTRODUCTION 
               FIGURE 33 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2023
               TABLE 68 LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)
               TABLE 69 LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
               FIGURE 34 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: IMPACT OF RECESSION
                       FIGURE 35 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                       TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                       TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                       TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                       TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                       TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.2.3 US
                       11.2.3.1 Increased adoption of advanced technologies in US to develop rich customer experience
                                   TABLE 86 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 87 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 88 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 93 USS: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 99 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.2.4 CANADA
                       11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
                                   TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 109 CANADA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 110 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 111 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 112 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 113 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: IMPACT OF RECESSION
                       TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                       TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                       TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                       TABLE 123 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 124 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                       TABLE 125 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                       TABLE 126 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 127 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 128 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 129 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.3.3 UK
                       11.3.3.1 Implementation of UK Digital Strategy by government to support businesses through better connectivity
                                   TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 133 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE,2023–2028 (USD MILLION)
                                   TABLE 134 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 135 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 136 UK: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 137 UK: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 138 UK: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 139 UK: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 140 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 141 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 142 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 143 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.3.4 ITALY
                       11.3.4.1 Increased value to customer relationships with brands to propel market
                                   TABLE 144 ITALY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 145 ITALY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 146 ITALY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 147 ITALY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 148 ITALY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 149 ITALY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 150 ITALY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 151 ITALY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 152 ITALY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 153 ITALY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 154 ITALY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 155 ITALY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 156 ITALY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 157 ITALY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.3.5 GERMANY
                       11.3.5.1 Increasing investment in digital customer experience to increase productivity in manufacturing sector
                                   TABLE 158 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 159 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 160 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 161 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 162 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 163 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 164 GERMANY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 165 GERMANY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 166 GERMANY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 167 GERMANY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 168 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 169 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 170 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 171 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.3.6 FRANCE
                       11.3.6.1 Increasing adoption of digital payment methods to augment market
                                   TABLE 172 FRANCE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 173 FRANCE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 174 FRANCE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 175 FRANCE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 176 FRANCE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 177 FRANCE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 178 FRANCE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 179 FRANCE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 180 FRANCE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 181 FRANCE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 182 FRANCE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 183 FRANCE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 184 FRANCE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 185 FRANCE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.3.7 SPAIN
                       11.3.7.1 Increasing focus of brands on customer retention to aid market
                                   TABLE 186 SPAIN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 187 SPAIN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 188 SPAIN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 189 SPAIN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 190 SPAIN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 191 SPAIN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 192 SPAIN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 193 SPAIN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 194 SPAIN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 195 SPAIN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 196 SPAIN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 197 SPAIN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 198 SPAIN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 199 SPAIN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.3.8 NORDIC COUNTRIES
                       11.3.8.1 Increasing adoption of 5G and digital banking to increase productivity
                                   TABLE 200 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 201 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 202 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 203 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 204 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 205 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 206 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 207 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 208 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 209 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 210 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 211 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 212 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 213 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.3.9 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: IMPACT OF RECESSION
                       FIGURE 36 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 214 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 215 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 216 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 217 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 218 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                       TABLE 219 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 220 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                       TABLE 221 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 222 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                       TABLE 223 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 224 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                       TABLE 225 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                       TABLE 226 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 227 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 228 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 229 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.4.3 CHINA
                       11.4.3.1 Rapid evolution in consumer behavior and increased government support to drive market
                                   TABLE 230 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 231 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 232 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 233 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 234 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 235 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 236 CHINA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 237 CHINA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 238 CHINA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 239 CHINA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 240 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 241 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 242 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 243 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.4.4 JAPAN
                       11.4.4.1 Growing demand for loyalty management solutions to boost market
                                   TABLE 244 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 245 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 246 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 247 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 248 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 249 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 250 JAPAN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 251 JAPAN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 252 JAPAN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 253 JAPAN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 254 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 255 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 256 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 257 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.4.5 INDIA
                       11.4.5.1 Increasing demand for loyalty programs for customer retention to propel market
                                   TABLE 258 INDIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 259 INDIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 260 INDIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 261 INDIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 262 INDIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 263 INDIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 264 INDIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 265 INDIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 266 INDIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 267 INDIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 268 INDIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 269 INDIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 270 INDIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 271 INDIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.4.6 AUSTRALIA AND NEW ZEALAND
                       11.4.6.1 Increasing customer retention strategies with special features through data-driven logic to fuel market
                                   TABLE 272 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 273 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 274 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 275 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 276 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 277 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 278 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 279 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 280 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 281 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 282 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 283 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 284 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 285 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.4.7 SOUTHEAST ASIA
                       11.4.7.1 Adoption of strategy to replace cash discounts with permanent customer loyalty points
                                   TABLE 286 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 287 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 288 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 289 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 290 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 291 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 292 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 293 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 294 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 295 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 296 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 297 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 298 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 299 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.4.8 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
                       TABLE 300 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 301 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 302 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 303 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 304 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                       TABLE 305 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 306 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                       TABLE 307 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 308 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                       TABLE 309 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 310 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                       TABLE 311 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                       TABLE 312 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 313 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 314 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 315 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.5.3 KSA
                       11.5.3.1 Smartphone and internet penetration to accelerate growth of digital financial services
                                   TABLE 316 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 317 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 318 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 319 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 320 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 321 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 322 KSA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 323 KSA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 324 KSA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 325 KSA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 326 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 327 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 328 KSA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 329 KSA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.5.4 UAE
                       11.5.4.1 Increased customer loyalty for brands and products to propel demand for smart technologies
                                   TABLE 330 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 331 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 332 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 333 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 334 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 335 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 336 UAE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 337 UAE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 338 UAE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 339 UAE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 340 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 341 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 342 UAE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 343 UAE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.5.5 SOUTH AFRICA
                       11.5.5.1 Increased need for consumer engagement and retention to augment use of loyalty management techniques among companies
                                   TABLE 344 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 345 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 346 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 347 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 348 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 349 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 350 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 351 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 352 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 353 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 354 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 355 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 356 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 357 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.5.6 EGYPT
                       11.5.6.1 Growing demand for loyalty programs and services in industrial verticals to propel market
                                   TABLE 358 EGYPT: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 359 EGYPT: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 360 EGYPT: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 361 EGYPT: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 362 EGYPT: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 363 EGYPT: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 364 EGYPT: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 365 EGYPT: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 366 EGYPT: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 367 EGYPT: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 368 EGYPT: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 369 EGYPT: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 370 EGYPT: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 371 EGYPT: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.5.7 REST OF MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: IMPACT OF RECESSION
                       TABLE 372 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 373 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 374 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 375 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 376 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                       TABLE 377 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 378 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                       TABLE 379 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 380 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                       TABLE 381 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 382 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                       TABLE 383 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                       TABLE 384 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 385 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 386 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 387 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.6.3 BRAZIL
                       11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to aid loyalty program development
                                   TABLE 388 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 389 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 390 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 391 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 392 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 393 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 394 BRAZIL: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 395 BRAZIL: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 396 BRAZIL: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 397 BRAZIL: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 398 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 399 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 400 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 401 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.6.4 MEXICO
                       11.6.4.1 Increased adoption of cloud technology to boost market
                                   TABLE 402 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 403 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 404 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 405 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 406 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 407 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 408 MEXICO: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION)
                                   TABLE 409 MEXICO: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 410 MEXICO: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)
                                   TABLE 411 MEXICO: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 412 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION)
                                   TABLE 413 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION)
                                   TABLE 414 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 415 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             11.6.5 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE (Page No. - 254)
     12.1 OVERVIEW 
     12.2 KEY PLAYER STRATEGIES 
               TABLE 416 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT MARKET
     12.3 COMPANY EVALUATION QUADRANT 
               FIGURE 37 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
             12.3.1 STARS
             12.3.2 EMERGING LEADERS
             12.3.3 PERVASIVE PLAYERS
             12.3.4 PARTICIPANTS
                       FIGURE 38 LOYALTY MANAGEMENT MARKET (GLOBAL): KEY COMPANY EVALUATION MATRIX, 2023
     12.4 COMPETITIVE BENCHMARKING 
               TABLE 417 COMPANY PRODUCT FOOTPRINT
               TABLE 418 COMPANY APPLICATION FOOTPRINT
               TABLE 419 COMPANY INDUSTRY FOOTPRINT
               TABLE 420 COMPANY REGION FOOTPRINT
     12.5 STARTUP/SME EVALUATION QUADRANT 
               FIGURE 39 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
             12.5.1 PROGRESSIVE COMPANIES
             12.5.2 RESPONSIVE COMPANIES
             12.5.3 DYNAMIC COMPANIES
             12.5.4 STARTING BLOCKS
                       FIGURE 40 LOYALTY MANAGEMENT MARKET (GLOBAL): STARTUP/SME COMPANY EVALUATION MATRIX, 2023
     12.6 STARTUPS/SMES: COMPETITIVE BENCHMARKING 
               TABLE 421 STARTUPS/SMES: COMPANY PRODUCT FOOTPRINT
               TABLE 422 STARTUPS/SMES: COMPANY APPLICATION FOOTPRINT
               TABLE 423 STARTUPS/SMES: COMPANY INDUSTRY FOOTPRINT
               TABLE 424 STARTUPS/SMES: COMPANY REGION FOOTPRINT
     12.7 COMPETITIVE SCENARIO AND TRENDS 
             12.7.1 PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 425 PRODUCT LAUNCHES AND ENHANCEMENTS, MARCH 2020–APRIL 2023
             12.7.2 DEALS
                       TABLE 426 DEALS, JANUARY 2020– APRIL 2023
 
13 COMPANY PROFILES (Page No. - 269)
     13.1 MAJOR PLAYERS 
(Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments)*
             13.1.1 GIIFT MANAGEMENT
                       TABLE 427 GIIFT MANAGEMENT: BUSINESS OVERVIEW
                       TABLE 428 GIIFT MANAGEMENT: SOLUTIONS AND SERVICES OFFERED
                       TABLE 429 GIIFT MANAGEMENT: SOLUTION/SERVICE LAUNCHES
                       TABLE 430 GIIFT MANAGEMENT: DEALS
             13.1.2 EPSILON
                       TABLE 431 EPSILON: BUSINESS OVERVIEW
                       TABLE 432 EPSILON: SOLUTIONS AND SERVICES OFFERED
                       TABLE 433 EPSILON: SOLUTION/SERVICE LAUNCHES
                       TABLE 434 EPSILON: DEALS
             13.1.3 ORACLE
                       TABLE 435 ORACLE: BUSINESS OVERVIEW
                       FIGURE 41 ORACLE: COMPANY SNAPSHOT
                       TABLE 436 ORACLE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 437 ORACLE: SOLUTION/SERVICE LAUNCHES
                       TABLE 438 ORACLE: DEALS
             13.1.4 BOND BRAND LOYALTY
                       TABLE 439 BOND BRAND LOYALTY: BUSINESS OVERVIEW
                       TABLE 440 BOND BRAND LOYALTY: SOLUTIONS AND SERVICES OFFERED
                       TABLE 441 BOND BRAND LOYALTY: SOLUTION/SERVICE LAUNCHES
                       TABLE 442 BOND BRAND LOYALTY: DEALS
             13.1.5 KOBIE
                       TABLE 443 KOBIE: BUSINESS OVERVIEW
                       TABLE 444 KOBIE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 445 KOBIE: DEALS
             13.1.6 ICF NEXT
                       TABLE 446 ICF NEXT: BUSINESS OVERVIEW
                       FIGURE 42 ICF NEXT: COMPANY SNAPSHOT
                       TABLE 447 ICF NEXT: SOLUTIONS AND SERVICES OFFERED
                       TABLE 448 ICF NEXT: DEALS
             13.1.7 COMARCH
                       TABLE 449 COMARCH: BUSINESS OVERVIEW
                       FIGURE 43 COMARCH: COMPANY SNAPSHOT
                       TABLE 450 COMARCH: SOLUTIONS AND SERVICES OFFERED
                       TABLE 451 COMARCH: SOLUTION/SERVICE LAUNCHES
                       TABLE 452 COMARCH: DEALS
             13.1.8 JAKALA
                       TABLE 453 JAKALA: BUSINESS OVERVIEW
                       TABLE 454 JAKALA: SOLUTIONS AND SERVICES OFFERED
                       TABLE 455 JAKALA: DEALS
             13.1.9 CAPILLARY
                       TABLE 456 CAPILLARY: BUSINESS OVERVIEW
                       TABLE 457 CAPILLARY: SOLUTIONS AND SERVICES OFFERED
                       TABLE 458 CAPILLARY: SOLUTION/SERVICE LAUNCHES
                       TABLE 459 CAPILLARY: DEALS
             13.1.10 MERKLE
                       TABLE 460 MERKLE: BUSINESS OVERVIEW
                       TABLE 461 MERKLE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 462 MERKLE: SOLUTION/SERVICE LAUNCHES
             13.1.11 PK
                       TABLE 463 PK: BUSINESS OVERVIEW
                       TABLE 464 PK: SOLUTIONS AND SERVICES OFFERED
                       TABLE 465 PK: SOLUTION/SERVICE LAUNCHES
             13.1.12 MARITZ MOTIVATION
                       TABLE 466 MARITZ MOTIVATION: BUSINESS OVERVIEW
                       TABLE 467 MARITZ MOTIVATION: SOLUTIONS AND SERVICES OFFERED
                       TABLE 468 MARITZ MOTIVATION: DEALS
             13.1.13 CHEETAH DIGITAL
                       TABLE 469 CHEETAH DIGITAL: BUSINESS OVERVIEW
                       TABLE 470 CHEETAH DIGITAL: SOLUTIONS AND SERVICES OFFERED
                       TABLE 471 CHEETAH DIGITAL: DEALS
             13.1.14 COLLINSON
                       TABLE 472 COLLINSON: BUSINESS OVERVIEW
                       TABLE 473 COLLINSON: SOLUTIONS AND SERVICES OFFERED
                       TABLE 474 COLLINSON: DEALS
             13.1.15 LOYALTY ONE
                       TABLE 475 LOYALTYONE: BUSINESS OVERVIEW
                       TABLE 476 LOYALTYONE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 477 LOYALTYONE: DEALS
*Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments might not be captured in case of unlisted companies.
     13.2 SMES/STARTUPS 
             13.2.1 ANNEX CLOUD
             13.2.2 APEX LOYALTY
             13.2.3 SUMUP
             13.2.4 KANGAROO
             13.2.5 SMILE.IO
             13.2.6 SESSIONM
             13.2.7 LOYALTY LION
             13.2.8 SAILPLAY
             13.2.9 YOTPO
             13.2.10 ZINRELO
             13.2.11 PUNCHH
             13.2.12 EBBO
             13.2.13 PREFERRED PATRON
             13.2.14 LOOPYLOYALTY
             13.2.15 PAYSTONE
             13.2.16 LOYLOGIC
             13.2.17 ASCENDA
             13.2.18 LOYALTY JUGGERNAUT
             13.2.19 GRATIFII
 
14 ADJACENT/RELATED MARKETS (Page No. - 310)
     14.1 LIMITATIONS 
     14.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET 
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
             14.2.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT
                       TABLE 478 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 479 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
             14.2.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
                       TABLE 480 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2015–2020 (USD MILLION)
                       TABLE 481 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
             14.2.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
                       TABLE 482 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 483 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             14.2.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
                       TABLE 484 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 485 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2021–2026 (USD MILLION)
             14.2.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
                       TABLE 486 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2015–2020 (USD MILLION)
                       TABLE 487 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2021–2026 (USD MILLION)
     14.3 SOCIAL MEDIA ANALYTICS MARKET 
             14.3.1 MARKET DEFINITION
             14.3.2 MARKET OVERVIEW
             14.3.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT
                       TABLE 488 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 489 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
             14.3.4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION
                       TABLE 490 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 491 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
             14.3.5 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 492 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                       TABLE 493 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
             14.3.6 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 494 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 495 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             14.3.7 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL
                       TABLE 496 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 497 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
             14.3.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
                       TABLE 498 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)
                       TABLE 499 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
     14.4 CUSTOMER ANALYTICS MARKET 
             14.4.1 MARKET DEFINITION
             14.4.2 MARKET OVERVIEW
             14.4.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT
                       TABLE 500 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 501 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 502 SERVICES: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
             14.4.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 503 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
             14.4.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 504 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
             14.4.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION
                       TABLE 505 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION)
             14.4.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
                       TABLE 506 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION)
             14.4.8 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
                       TABLE 507 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
             14.4.9 CUSTOMER ANALYTICS MARKET, BY REGION
                       TABLE 508 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION)
 
15 APPENDIX (Page No. - 326)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS CS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
             14.4.9 CUSTOMER ANALYTICS MARKET, BY REGION
                       TABLE 508 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION)
 
15 APPENDIX (Page No. - 326)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

This research study involved the extensive use of secondary sources, directories, and databases, such as D&B Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for this technical, market-oriented, and commercial study of the global loyalty management market. The primary sources were several industry experts from core and related industries and preferred suppliers, manufacturers, distributors, Service Providers (SPs), technology developers, alliances, and organizations related to all the segments of this industry’s value chain. In-depth interviews were conducted with various primary respondents that included key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants to obtain and verify critical qualitative and quantitative information as well as assess prospects.

Secondary Research

In the secondary research process, various secondary sources were referred to identify and collect information for the study. These included journals, annual reports, press releases, investor presentations of companies and white papers, certified publications, and articles from recognized associations and government publishing sources. Secondary research was mainly used to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various companies and organizations operating in the loyalty management market. The primary sources from the demand side included consultants/specialists, Chief Information Officers (CIOs), and subject-matter experts.

The Breakup of Primary Research:

Loyalty Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted for the estimation and forecasting of the loyalty management market. The first approach involved estimating the market size by summating companies’ revenue generated through loyalty management solutions & services.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the loyalty management market. The research methodology used to estimate the market size includes the following:

  • Key players in the market have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Loyalty Management Market Size: Bottom-Up Approach

Loyalty Management Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Loyalty Management Market Size: Top-Down Approach

Loyalty Management Market Size, and Share

Data Triangulation

The data triangulation procedures were used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

The loyalty management market refers to the industry that develops and provides solutions for businesses to manage customer loyalty programs. These programs aim to incentivize and reward customer behavior that promotes repeat business, brand advocacy, and positive customer experience.

The loyalty management market is comprised of various software and service providers that offer a range of solutions, including customer loyalty program design and implementation, customer engagement analytics, and campaign management tools.

Key Stakeholders

  • Senior Management
  • Finance Department
  • IT Department

Report Objectives

  • To determine and forecast the size of the loyalty management market based on offering, operator, deployment type, organization size, vertical, and region during the forecast period from 2023 to 2028
  • To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
  • To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze each submarket with respect to the individual growth trends, prospects, and contributions to the total market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the loyalty management market
  • To profile the key market players comprising top vendors and startups, provide comparative analysis based on business overviews, regional presence, product offerings, business strategies and key financials, and  illustrate the market’s competitive landscape
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Additional country-level analysis of the loyalty management market

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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Report Code
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Published ON
Apr, 2023
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