The research study involved four major activities in estimating the mobile threat defense market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step has been to validate these findings, assumptions, and sizing with the help of primary research with industry experts across the value chain. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.
Secondary Research
In the secondary research process, various secondary sources were referred to identify and collect information for the study. These included journals, annual reports, press releases, investor presentations of companies and white papers, certified publications, and articles from recognized associations and government publishing sources. Secondary research was mainly used to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various companies and organizations operating in the mobile threat defense market. The primary sources from the demand side included consultants/specialists, Chief Information Officers (CIOs), and subject-matter experts.
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Market Size Estimation
Multiple approaches were adopted to estimate and forecast the mobile threat defense market. The first approach involved estimating the market size by summating companies’ revenue generated through mobile threat defense solutions.
Both top-down and bottom-up approaches were used to estimate and validate the total size of the mobile threat defense market. The research methodology used to estimate the market size includes the following:
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Key players in the market have been identified through extensive secondary research.
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In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
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All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Market Size Estimation Methodology-Bottom-up approach
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Market Size Estimation Methodology-top-down approach
Data Triangulation
The data triangulation procedures were used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.
Market Definition
The market definition of mobile threat defense refers to a category of security solutions and practices designed to protect mobile devices, such as smartphones and tablets, from a wide range of security threats and vulnerabilities. These threats include malware, ransomware, phishing attacks, data breaches, and other cyberattacks that specifically target mobile endpoints. MTD solutions typically encompass various security measures, including mobile device management, mobile application security, secure access controls, and threat detection capabilities. The primary goal of MTD is to safeguard sensitive data, ensure regulatory compliance, and protect the integrity of mobile devices used in both personal and professional contexts. As the use of mobile devices continues to proliferate, the MTD market plays a critical role in addressing the security challenges associated with the mobile ecosystem.
Key Stakeholders
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Chief technology and data officers
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Software and solution developers
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Integration and deployment service providers
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Business analysts
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Information Technology (IT) professionals
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Investors and venture capitalists
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Third-party providers
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Consultants/consultancies/advisory firms
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Cyber-security firms
The main objectives of this study are as follows:
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To define, describe, and forecast the mobile threat defense market based on segments based on offering, OS, deployment mode, organization size, application, and vertical with regions covered.
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To forecast the size of the market segments with respect to five regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
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To provide detailed information on the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the market.
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To analyze each submarket with respect to individual growth trends, prospects, and contributions to the global market.
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To analyze opportunities in the market for stakeholders by identifying high-growth segments of the global mobile threat defense market.
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To profile the key market players, such as top and emerging vendors; provide a comparative analysis based on their business overviews, product offerings, and business strategies; and illustrate the market’s competitive landscape.
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To track and analyze competitive developments in the market, such as new product launches, product enhancements, partnerships, acquisitions, and agreements and collaborations.
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company Information
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Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Mobile Threat Defense Market