Mobile Threat Defense Market by Offering, Operating System (iOS, Android, Other OS), Deployment Mode (On-premises and Cloud), Organization Size, Application (Phishing, Ransomware, Malware), Vertical, Region - Global Forecast to 2028
[273 Pages Report] The global mobile threat defense market is estimated to be worth USD 2.6 billion in 2023 and is projected to reach USD 7.2 billion by 2028, at a CAGR of 22.9% during the forecast period. The driving force behind the mobile threat defense market lies in the relentless expansion of the mobile ecosystem and the persistent evolution of cyber threats targeting it. The rapid proliferation of smartphones and tablets in personal and professional settings has made mobile devices integral to everyday life and business operations. This ubiquity, however, has also made them an attractive target for cyber adversaries. Simultaneously, the continuous advancement of mobile technology introduces new vulnerabilities and risks. The imperative to protect sensitive data, maintain regulatory compliance, and adapt to an ever-shifting threat landscape fuels the demand for MTD solutions. Organizations are recognizing the necessity of comprehensive mobile security measures in a landscape where mobile endpoints are the primary interface to critical data and network access, and this recognition is the primary driver of the MTD market's growth.
To know about the assumptions considered for the study, Request for Free Sample Report
To know about the assumptions considered for the study, download the pdf brochure
Driver: Proliferation of Mobile Devices
The proliferation of mobile devices represents a fundamental driver of the MTD market. The world is increasingly mobile-centric, from smartphones and tablets to an ever-expanding array of IoT devices. As mobile endpoints multiply and diversify, they create a vast attack surface for cyber threats. This ubiquity makes mobile devices prime targets for cybercriminals seeking unauthorized access to sensitive data and networks. Organizations across sectors have realized that a comprehensive and adaptable mobile threat defense (MTD) solution is not just desirable but indispensable.
Restraint: Privacy Concerns
One central constraint facing the MTD market is the need to strike a delicate balance between security and user privacy. MTD solutions must be robust enough to protect mobile devices and data from threats without compromising user privacy. Overly intrusive security measures can raise significant privacy concerns among users, potentially leading to resistance and pushback. Furthermore, excessively invasive security measures can run afoul data protection regulations, leading to legal and compliance challenges.
Opportunity: Industry-Specific Solutions
The diverse landscape of industries, each with its distinct security requirements and regulatory compliance mandates, provides an opportunity for MTD providers to offer industry-specific solutions. Sectors such as healthcare, finance, and government have unique security challenges. Tailoring MTD solutions to address these specific needs and align with industry-specific standards opens avenues for providers to deliver specialized security services. By catering to these niche markets, MTD providers can establish themselves as experts in addressing the sector-specific security concerns of their clients, enhancing their market presence and relevance.
Challenge: Evolving Threat Landscape
The ever-evolving and dynamic nature of mobile threats is a persistent and significant challenge in the MTD market. Cybercriminals innovate new attack techniques, leverage zero-day vulnerabilities, and deploy advanced malware to target mobile endpoints. MTD solutions must remain vigilant and adaptable to effectively counter these emerging threats. The speed at which new threats emerge necessitates proactive threat intelligence and rapid response mechanisms within MTD solutions, making it an ongoing challenge for providers to stay ahead of the threat landscape.
Mobile Threat Defense Market Ecosystem
The major players in the mobile threat defense market are Cisco Systems, Citrix Systems, Kaspersky Labs, Broadcom, Micro Focus, and so on. The mobile threat defense market is driven by prominent companies that have established themselves as leaders in the industry. These companies are well-established, financially stable, and have a proven track record of providing innovative solutions and services in mobile threat defense. Their diverse product portfolio spans infrastructure, solutions, applications, and services, enabling them to cater to the market’s evolving needs. With state-of-the-art technologies and extensive capabilities, these companies are at the forefront of advancing mobile threat defense technology.
By offering, the services segment to register the highest growth rate during the forecast period
As organizations increasingly recognize the importance of MTD, they are seeking professional services to implement, manage, and optimize these solutions effectively. The complexity of mobile security threats and the evolving threat landscape make expert guidance and support crucial in deploying and maintaining MTD solutions. The managed services component within the services segment is gaining traction as organizations look to outsource their mobile security needs to specialized providers. Managed service providers can proactively monitor, detect, and respond to mobile threats on behalf of organizations, relieving them of the burden of in-house management and enhancing overall security. The services segment is instrumental in customizing MTD solutions to meet specific security requirements, compliance standards, and industry-specific regulations. Tailored services help organizations maximize the effectiveness of their MTD solutions in addressing their unique security challenges. The growth of the services segment underscores the importance of having not only robust technology solutions but also expert guidance and support to navigate the complex landscape of mobile security effectively.
Based on OS, the android segment to account for the largest market size in the MTD market
In the Mobile Threat Defense market, the Android segment is projected to take the lead by accounting for the largest market size. This prominence is rooted in several compelling factors. Android stands as the undisputed champion in the global mobile operating system arena, boasting the largest user base among smartphones and tablets worldwide. Its widespread adoption positions the Android segment as a pivotal focus area within the MTD market. The prevalence of Android devices extends to both consumer and enterprise environments, where many businesses deploy Android devices for their workforce. The security of corporate data, user authentication, and communication is paramount in these settings, thereby escalating the demand for MTD solutions finely tuned to the Android ecosystem. Android's influence extends beyond traditional mobile devices, encompassing a diverse array of IoT devices and embedded systems. These components demand robust security measures to ensure the integrity and authentication of IoT connections and data, and MTD solutions play a crucial role in meeting these requirements.
Asia Pacific to register the highest growth rate during the forecast period.
The Asia Pacific region is poised to experience the highest growth rate during the forecast period. This surge in demand can be attributed to a convergence of several key factors. The region is undergoing a profound digital transformation, with businesses and industries rapidly embracing digital technologies and mobile devices. As this transformation unfolds, the attack surface for cyber threats widens significantly, intensifying the imperative for robust MTD solutions to protect sensitive data and secure digital operations. The Asia Pacific region is witnessing a substantial increase in mobile device adoption. A significant portion of the population relies on smartphones and tablets for a wide range of activities, from communication to online services and e-commerce. This surge in mobile endpoints magnifies the urgency of safeguarding personal information and sensitive data from cyber threats. Evolving regulatory standards within several countries in the Asia Pacific region are also playing a pivotal role. The implementation and reinforcement of data protection regulations require organizations to adopt advanced mobile security solutions to ensure the privacy and security of user data. The growth of remote work and the increasing sophistication of mobile-specific threats further contribute to the rising demand for MTD solutions. Organizations are grappling with securing remote endpoints and fortifying their defenses against advanced threats, which are more prevalent in a mobile-centric work environment.
Key Market Players:
The major players in the mobile threat defense market are Cisco Systems (California), SAP (Germany), Broadcom (California), VMware (California), Citrix Systems (Florida), Kaspersky Labs (Russia), Ivanti (Utah), Micro Focus (United Kingdom), ZOHO (India), SolarWinds (Texas), Zimperium (Texas), Matrix42 (Germany), Sophos (United Kingdom), Blackberry (Canada), Esper (California), Lookout (California), Wandera (California), Pradeo (France), ZecOps (Israel), GuardSquare (Belgium), Upstream Security (Israel), Nexthink (Switzerland), Snyk (United Kingdom), Barracuda Networks (California), Zimbra (Texas), Bromium (California), AppGuard (Maryland), CellTrust (Arizona), SentinelOne (California).
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Request Sample Scope of the Report
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
|
Report Metrics |
Details |
|
Market size available for years |
2018-2028 |
|
Base year considered |
2022 |
|
Forecast period |
2023-2028 |
|
Forecast units |
Value (USD) Million/Billion |
|
Segments Covered |
By offering, OS, deployment mode, organization size, application, and vertical |
|
Region covered |
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America |
|
Companies covered |
Cisco Systems (California), SAP (Germany), Broadcom (California), VMware (California), Citrix Systems (Florida), Kaspersky Labs (Russia), Ivanti (Utah), Micro Focus (United Kingdom), ZOHO (India), SolarWinds (Texas), Zimperium (Texas), Matrix42 (Germany), Sophos (United Kingdom), Blackberry (Canada), Esper (California), Lookout (California), Wandera (California), Pradeo (France), ZecOps (Israel), GuardSquare (Belgium), Upstream Security (Israel), Nexthink (Switzerland), Snyk (United Kingdom), Barracuda Networks (California), Zimbra (Texas), Bromium (California), AppGuard (Maryland), CellTrust (Arizona), SentinelOne (California) |
This research report categorizes the mobile threat defense market to forecast revenues and analyze trends in each of the following submarkets:
Based on offering:
- Solutions
- Services
Based on services:
- Professional
- Managed
Based on OS:
- iOS
- Android
- Other OS
Based on deployment mode:
- Cloud
- On-Premises
Based on organization size:
- Large Enterprises
- SMEs
Based on application:
- Phishing
- Ransomware
- Malware
- DDoS
- APT
- Other threat types
Based on the vertical:
- BFSI
- IT & Telecom
- Retail & E-commerce
- Healthcare & Life Sciences
- Governement & Defense
- Manufacturing
- Other Verticals
Based on the region:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Rest of Europe
-
Asia Pacific
- ANZ
- China
- Japan
- Rest of Asia Pacific
-
Middle East and Africa
- UAE
- KSA
- South Africa
- Rest of Middle East & Africa
-
Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments
- May 2023 - Ulaa is a privacy-focused browser that was developed by Zoho Corporation with the purpose of protecting personal information. It has built-in features that prevent tracking and website monitoring on all platforms. With features that support privacy customization, integrated user profile modes, and productivity aids, the privacy-focused browser ensures the protection and privacy of user data.
- Apr 2023 - Cisco unveiled the enhanced Duo MFA features and the new XDR solution to assist enterprises in strengthening the security of their whole IT ecosystem. Cisco keeps up its motto of "if it's connected, you're also protected" by empowering security operations teams to react to intrusions and take them out before they have a chance to do significant damage.
- Jan 2023 - As part of their strategic relationship, Ivanti and Lookout have expanded to incorporate Lookout Mobile Endpoint Security as a component of the Ivanti Neurons automation platform.
- With the help of the integrated solution, which also consists of Ivanti Go and Ivanti Neurons for Modern Device Management, Ivanti customers can implement a mobile strategy to safeguard their hybrid workforce and lower overall organisational risk.
- Oct 2022 - BlackBerry introduced its Cyber Threat Intelligence service, a skilled threat intelligence solution designed to assist clients in identifying, averting, and efficiently handling cyberattacks. This service provides actionable intelligence on threat actors and campaigns driven by cybercrime, targeted attacks, and intelligence reports tailored to particular nations, industries, and areas. With BlackBerry's CTI, enterprises may focus on particular areas of interest relating to their security needs and save time and money.
Frequently Asked Questions (FAQ):
What is a mobile threat defense?
Mobile Threat Defense is a holistic security approach dedicated to fortifying the security of mobile devices, such as smartphones and tablets, against a wide array of cyber threats and vulnerabilities. It encompasses a suite of tools and strategies to safeguard both personal and corporate mobile endpoints, ensuring the protection of sensitive data and the integrity of these devices. Through signature-based and behavior-based analysis, MTD solutions provide robust threat detection and prevention mechanisms, shielding mobile devices from malware, phishing attacks, network vulnerabilities, and other security risks. Furthermore, they bolster data protection by implementing encryption, data loss prevention measures, and secure containerization to secure sensitive information, even in device loss or theft cases. Additionally, MTD solutions assess and secure mobile applications, monitor network traffic, and analyze user behavior to identify and mitigate potential security risks, thus making them a vital component of mobile security in today's interconnected world.
What is the market size of the mobile threat defense market?
The global mobile threat defense market is estimated to be worth USD 2.6 billion in 2023 and is projected to reach USD 7.2 billion by 2028, at a CAGR of 22.9% during the forecast period.
What are the major drivers in the mobile threat defense market?
What propels the dynamic growth of the mobile threat defense market is an evolving landscape of cyber threats that relentlessly target mobile devices. With the proliferation of smartphones and tablets becoming increasingly intertwined with daily life and business operations, mobile endpoints have emerged as highly attractive targets for cyber adversaries. The expansion of the Internet of Things and remote work practices further extends the threat surface, amplifying the urgency for robust MTD solutions. In this context, the MTD market experiences a compelling impetus driven by the imperative to protect sensitive data, maintain regulatory compliance, and adapt to the ever-evolving tactics of cybercriminals. Organizations, from small businesses to large enterprises, are coming to the realization that comprehensive mobile security measures are no longer an option but a necessity in a landscape where mobile endpoints serve as the primary gateway to critical data and network access. This recognition serves as the primary catalyst propelling the robust growth of the MTD market.
Who are the major players operating in the mobile threat defense market?
The major players in the mobile threat defense market are Cisco Systems (California), SAP (Germany), Broadcom (California), VMware (California), Citrix Systems (Florida), Kaspersky Labs (Russia), Ivanti (Utah), Micro Focus (United Kingdom), ZOHO (India), SolarWinds (Texas), Zimperium (Texas), Matrix42 (Germany), Sophos (United Kingdom), Blackberry (Canada), Esper (California), Lookout (California), Wandera (California), Pradeo (France), ZecOps (Israel), GuardSquare (Belgium), Upstream Security (Israel), Nexthink (Switzerland), Snyk (United Kingdom), Barracuda Networks (California), Zimbra (Texas), Bromium (California), AppGuard (Maryland), CellTrust (Arizona), SentinelOne (California).
Which key technology trends prevail in the mobile threat defense market?
In the dynamic landscape of the Mobile Threat Defense market, several key technology trends have emerged to address the evolving challenges of mobile security. Machine learning and artificial intelligence are at the forefront, enabling MTD solutions to detect and respond to threats in real-time by analyzing behavioral patterns and anomalies. Beyond traditional signature-based approaches, MTD solutions have shifted to behavior-based analysis, allowing them to identify unusual activities on mobile devices and take proactive measures to mitigate security risks. The adoption of Zero Trust security models is shaping the MTD landscape, emphasizing the principle that no entity should be inherently trusted, whether inside or outside the network. MTD solutions play a pivotal role in enforcing access controls and ensuring that mobile devices align with the Zero Trust framework. As the Internet of Things continues its expansion, MTD solutions are extending their capabilities to secure IoT devices, encompassing data integrity, communication security, and endpoint protection within IoT ecosystems. Cloud integration is another notable trend, with many organizations adopting cloud-based MTD solutions for their scalability, flexibility, and remote monitoring capabilities. These solutions offer centralized management and rapid updates, aligning well with the demands of an increasingly mobile and remote workforce.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
The research study involved four major activities in estimating the mobile threat defense market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step has been to validate these findings, assumptions, and sizing with the help of primary research with industry experts across the value chain. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.
Secondary Research
In the secondary research process, various secondary sources were referred to identify and collect information for the study. These included journals, annual reports, press releases, investor presentations of companies and white papers, certified publications, and articles from recognized associations and government publishing sources. Secondary research was mainly used to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various companies and organizations operating in the mobile threat defense market. The primary sources from the demand side included consultants/specialists, Chief Information Officers (CIOs), and subject-matter experts.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Multiple approaches were adopted to estimate and forecast the mobile threat defense market. The first approach involved estimating the market size by summating companies’ revenue generated through mobile threat defense solutions.
Both top-down and bottom-up approaches were used to estimate and validate the total size of the mobile threat defense market. The research methodology used to estimate the market size includes the following:
- Key players in the market have been identified through extensive secondary research.
- In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Market Size Estimation Methodology-Bottom-up approach
To know about the assumptions considered for the study, Request for Free Sample Report
Market Size Estimation Methodology-top-down approach
Data Triangulation
The data triangulation procedures were used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.
Market Definition
The market definition of mobile threat defense refers to a category of security solutions and practices designed to protect mobile devices, such as smartphones and tablets, from a wide range of security threats and vulnerabilities. These threats include malware, ransomware, phishing attacks, data breaches, and other cyberattacks that specifically target mobile endpoints. MTD solutions typically encompass various security measures, including mobile device management, mobile application security, secure access controls, and threat detection capabilities. The primary goal of MTD is to safeguard sensitive data, ensure regulatory compliance, and protect the integrity of mobile devices used in both personal and professional contexts. As the use of mobile devices continues to proliferate, the MTD market plays a critical role in addressing the security challenges associated with the mobile ecosystem.
Key Stakeholders
- Chief technology and data officers
- Software and solution developers
- Integration and deployment service providers
- Business analysts
- Information Technology (IT) professionals
- Investors and venture capitalists
- Third-party providers
- Consultants/consultancies/advisory firms
- Cyber-security firms
The main objectives of this study are as follows:
- To define, describe, and forecast the mobile threat defense market based on segments based on offering, OS, deployment mode, organization size, application, and vertical with regions covered.
- To forecast the size of the market segments with respect to five regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
- To provide detailed information on the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the market.
- To analyze each submarket with respect to individual growth trends, prospects, and contributions to the global market.
- To analyze opportunities in the market for stakeholders by identifying high-growth segments of the global mobile threat defense market.
- To profile the key market players, such as top and emerging vendors; provide a comparative analysis based on their business overviews, product offerings, and business strategies; and illustrate the market’s competitive landscape.
- To track and analyze competitive developments in the market, such as new product launches, product enhancements, partnerships, acquisitions, and agreements and collaborations.
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Mobile Threat Defense Market