NVH Testing Market by Application (Impact Hammer Testing and Powertrain NVH Testing, Sound Intensity Measurement and Sound Quality Testing, Product Vibration Testing), Type (Hardware, Software), Vertical and Region- Global Forecast to 2028
[293 Pages Report] The NVH testing market is expected to reach USD 3.0 billion by 2028 from worth USD 2.2 billion in 2023 growing at a CAGR of 6.3% during the forecast period.
Stringent government regulation to reduce noise pollution, growing need for NVH testing in automotive vertical, and growing adoption of automated condition monitoring for smart factories are some of the major factors driving the market growth globally.
NVH Testing Market Forecast to 2028
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NVH Testing Market Dynamics
Driver: Growing need for NVH testing in automotive vertical
The automotive sector is the major application area of NVH testing, and with the growing demand for vehicles, the demand for NVH testing solutions is also increasing significantly. According to the International Organization of Motor Vehicle Manufacturers (OICA), in 2020, the global production of passenger cars and commercial vehicles was 55 million units and 33 million units, respectively. It has been observed that there has been an increasing demand for automobiles in developing countries. One of the factors for the increase in the need for NVH testing in automotive is customer experience; since buyers generally prefer a comfortable and quiet ride, noise and vibration can be major turn-offs. Hence, the focus on NVH testing has increased significantly to reduce noise levels. Furthermore, in recent years, vehicle complexity has increased with the use of electric and hybrid powertrains, advanced driver assistance systems, and other added features, increasing noise and vibration issues. Hence, the demand for advanced NVH testing solutions to eliminate these problems is expected to increase significantly.
Restraint: Lack of Skilled Workforce
NVH testing is crucial in developing products in various sectors, including consumer electronics, automotive, and aerospace. The NVH testing industry needs qualified experts with training in testing procedures, data analysis, and troubleshooting. Many companies struggle with the shortage of skilled workforce in the NVH testing sector. This is due to several reasons, such as a lack of formal education and training related to NVH testing. Moreover, the constant growth of the NVH testing market has led to a surge in demand for skilled professionals, leading to increased wages. Furthermore, limited exposure to NVH testing is also a major factor in the lack of a skilled workforce. These factors are acting as a restraint for the growth of the NVH testing market. However, the impact of this restraint is expected to reduce with time due to the growing awareness about the benefits of NVH testing and the subsequently increasing opportunities for market players.
Opportunity: Shift toward electric vehicles
Electric vehicles with silent motors have different NVH characteristics than internal combustion engine vehicles. For instance, the driver and passengers may experience noise and vibration from the engine and transmission in an ICE vehicle. EVs are quieter, and noise or vibration usually comes from the electric motor or ambient sources, such as road noise. Electric vehicles are revolutionizing technologies that reduce or remove noise, vibration, and harshness. The removal of the piston engine and its associated exhaust, intake, and valvetrain/injector noises, reveals a significant amount of previously unheard cabin sounds. Reducing and eliminating cabin noise in electric vehicles has now become a significant focus of Original Equipment Manufacturers (OEMs).
Challenge: Integration of NVH testing systems with other systems
NVH systems often require the integration of both hardware and software components. This can create challenges in terms of compatibility and communication between different components, particularly if different manufacturers develop them. Other than that, integrating NVH systems with other systems can require tuning and calibration; this process can be time-consuming and demands specialized knowledge and equipment. Integrating NVH systems with other systems may impact the vehicle's safety. For instance, if the NVH system is connected to the brake system, any mistakes or malfunctions might have serious consequences. Significant testing and validation are needed to ensure the integrated system is secure and dependable.
NVH Testing Market Ecosystem
The prominent players in the NVH testing market are National Instruments Corporation (US), Siemens Digital Industries Software (US), Brüel & Kjær (Denmark), Axiometrix Solutions (US), HEAD acoustics GmbH (Germany). These companies not only boast a comprehensive product portfolio but also have a strong geographic footprint.
Impact hammer testing and powertrain NVH testing accounted for the largest share of the NVH testing market in 2022
During impact hammer testing, the device being tested is placed on a vibration table to simulate its real-world operating conditions. The impact hammer is then used to apply a series of controlled mechanical impulses at specific locations on the device, while vibration sensors are used to measure the resulting vibrations. The resulting vibration data is then analyzed to identify any unwanted noise or vibration frequencies and to determine their root cause. This information can be used to identify design improvements or modifications that can be made to reduce or eliminate unwanted noise and vibration. Powertrain NVH testing is a process of assessing and improving the quality of powertrain systems in vehicles. The testing helps identify potential issues or design improvements that can reduce noise and vibration. By analyzing collected data, engineers can modify and improve the overall quality and reliability of powertrain systems. Increased vehicle production globally is a major factor driving the market growth for impact hammer testing and powertrain testing.
Software to register highest CAGR in the NVH testing market during forecast period
Software plays an important role in analyzing, measuring, and optimizing various parameters associated with noise and vibration levels. They are mainly used for viewing, monitoring, data capturing, data management, and analysis of noise, voice, and harshness levels emitted from a source. Software solutions can simulate and anticipate how a component or system will perform under varying operating situations and provide the resultant data in accordance with NVH simulations. Software can be used for various purposes, such as sound quality analysis, modal analysis, acoustic simulation, vibration analysis, dynamic design optimization, load identification, etc. The growing need for measurement and evaluation of sound levels to contribute to the growth of NVH testing software market.
Power & Energy to register highest CAGR in the NVH testing market during forecast period
NVH testing is used in the power & energy industry to enhance the performance, reliability, and safety of equipment such as generators, motors, pumps, transformers, and power transmission and distribution systems. It helps in identifying noise and vibration sources and optimize design and performance. Specifically, it can evaluate noise and vibration levels in generators, motors, transformers, pumps, power lines, substations, and switchgear to improve overall system efficiency and reliability.
North America held for the largest share of the NVH testing market in 2022
North America accounted for the largest share of the NVH testing market in 2022. The presence of established aerospace & defense companies such as Lockheed Martin (US) and Boeing (US), extensive expenditure on defense by the US, significantly increasing yearly production of cars, and the region’s focus on using renewable energy are the major factors driving the market growth in North America.
NVH Testing Market by Region
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Key Market Players
The major players in the NVH testing companies include National Instruments Corporation (US), Siemens Digital Industries Software (US), Brüel & Kjær (Denmark), Axiometrix Solutions (US), and HEAD acoustics GmbH (Germany). These companies have used both organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the market.
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Report Metric |
Details |
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Estimated Value |
USD 2.2 billion |
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Expected Value |
USD 3.0 billion |
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Growth Rate |
CAGR of 6.3% |
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Market size available for years |
2019–2028 |
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Base year considered |
2022 |
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Forecast period |
2023–2028 |
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Forecast units |
Value (USD Million), Volume (Thousand Units) |
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Segments covered |
By Type, Application, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, and Rest of World |
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Companies covered |
The major players in the NVH testing market are National Instruments Corporation (US), Siemens Digital Industries Software (US), Brüel & Kjær (Denmark), Axiometrix Solutions (US), HEAD acoustics GmbH (Germany), DEWESoft d.o.o (Slovenia), Prosig Ltd (UK), Signal.X Technologies LLC (US), and m+p international Mess- und Rechnertechnik GmbH (Germany), Norsonis AS (Norway). |
NVH Testing Market Highlights
The study segments the NVH testing market based on type, application, vertical, and region at the regional and global level.
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Segment |
Subsegment |
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By Type |
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By Application |
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By Vertical |
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By Region |
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Recent Developments
- In January 2023, imc Test & Measurement launched the Modbus Fieldbus Interface for the imc DAQ Platform. It seamlessly integrates any external sensor, device, or data source with a Modbus link.
- In May 2022, HEAD acoustics GmbH launched Qsource Shaker, which offers accurate acquisition of transfer functions and supports modal and transfer path analysis. It enables dynamic excitation when conventional vibration exciters cannot be structurally integrated or impulse hammers cannot be used. It can be mounted directly on the structure; the shaker needs no external support.
- In May 2021, Siemens Digital Industries Software announced the release of Simcenter Studio software, a web application dedicated to discovering better system architectures faster. Simcenter Studio offers a unique competitive advantage for designing products by finding the best possible system architectures in a shorter time, searching through thousands of possibilities using artificial intelligence and system simulation
- In August 2020, National Instruments Corporation launched the enterprise version of SystemLink Software. This new version enables increased visibility and control of test systems across an organization.
- In March 2020, Brüel & Kjær released a new version, 2019.1, of its NVH Simulator. This new version expands the ability to model electric and hybrid vehicles, along with over 200 other improvements and enhancements.
Frequently Asked Questions (FAQ):
What is the current size of the global NVH testing market?
The NVH testing market is estimated to be worth USD 2.2 billion in 2023 and is projected to reach USD 3.0 billion by 2028, at a CAGR of 6.3% during the forecast period. Stringent government regulations to reduce noise pollution and the increasing yearly production cars are the major factors driving the market growth.
Who are the winners in the global NVH testing market?
Companies such as National Instruments Corporation (US), Siemens Digital Industries Software (US), Brüel & Kjær (Denmark), Axiometrix Solutions (US), and HEAD acoustics GmbH (Germany), fall under the winners category.
Which region is expected to hold the highest market share?
North America is expected to dominate the NVH testing market during forecast period. Presence of established aerospace & defense companies, increasing yearly production of vehicles and growing focus on renewable energy are some of the major factors driving the market growth in the region.
What are the major drivers and opportunities related to NVH testing market?
Stringent government regulations to reduce noise pollution, growing need for NVH testing in automotive vertical, advancement in sensor technologies and shift toward electric vehicles are some of the major drivers and opportunities for NVH testing market.
What are the major strategies adopted by market players?
The key players have adopted product launches, acquisitions, and partnerships to strengthen their position in the NVH testing market.
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The research study involved 4 major activities in estimating the size of the NVH testing market. Exhaustive secondary research has been done to collect important information about the market and peer markets. The validation of these findings, assumptions, and sizing with the help of primary research with industry experts across the value chain has been the next step. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.
Secondary Research
In the secondary research process, various secondary sources were referred to for identifying and collecting information required for this study. The secondary sources include annual reports, press releases, and investor presentations of companies, white papers, and articles from recognized authors. Secondary research was mainly done to obtain key information about the market’s value chain, the pool of key market players, market segmentation according to industry trends, and regional outlook and developments from both market and technology perspectives.
Primary Research
In the primary research, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative insights required for this report. Primary sources from the supply side include experts such as CEOs, vice presidents, marketing directors, equipment manufacturers, technology and innovation directors, end users, and related executives from multiple key companies and organizations operating in the NVH testing market ecosystem.
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Market Size Estimation
In the market engineering process, both top-down and bottom-up approaches along with data triangulation methods have been used to estimate and validate the size of the NVH testing market and other dependent submarkets. The research methodology used to estimate the market sizes includes the following:
- Initially, MarketsandMarkets focuses on top line investments and spending in the ecosystems. Further, major developments in the key market area have been considered
- Analyzing major original equipment manufacturers (OEMs) and studying their product portfolios and understanding different applications of the solutions offered by them
- Analyzing the trends related to the adoption of different types of hardware and software type solutions for different applications
- Tracking the recent and upcoming developments in the NVH testing market that include investments, R&D activities, product launches, collaborations, mergers and acquisitions, and partnerships, as well as forecasting the market size based on these developments and other critical parameters
- Conducting multiple discussions with key opinion leaders to know about different types of NVH testing solutions used and the applications for which they are used to analyze the breakup of the scope of work carried out by major companies
- Segmenting the market based on types with respect to applications wherein the types are to be used and deriving the size of the global application market
- Segmenting the overall market into various market segments
- Validating the estimates at every level through discussions with key opinion leaders, such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts at MarketsandMarkets
Market Size Estimation Methodology-Bottom-up approach
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the overall NVH testing market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments, the data triangulation and market breakdown procedures have been used, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. The NVH testing market size has been validated using both top-down and bottom-up approaches.
Market Definition
Noise, vibration, and harshness (NVH) testing includes analyzing and modifying the noise, vibration, and harshness that a system emits to enhance its performance and comfort. Undesirable sound or disruption in an electrical signal is known as noise. Acoustic noise is a term used to describe pressure waves or energy that flow through the air and produce audible disturbances. Vibration is the oscillation that causes noise and disturbance. Electrical system failures and the malfunction or breakdown of mechanical systems are the two major causes of vibrations. Testing and measurement of vibration-related parameters are carried out with shakers and controls. Harshness is a term used to characterize the severity and discomfort caused by vibration and noise. In contrast to noise and vibration, which can be quantified using sound pressure levels and frequency, respectively, harshness is a qualitative factor.
Stakeholders
- Raw Material Vendors
- Component Providers
- NVH Testing Solution Providers
- NVH Testing Software Providers
- System Integrators
- Original Equipment Manufacturers (OEMs)/Device Manufacturers
The main objectives of this study are as follows:
- Define, describe, and forecast the global noise, vibration, and harshness (NVH) testing market, in terms of value, based on type, application, vertical, and region
- To forecast the market size in terms of value, for various segments, for four main regions—North America, Europe, Asia Pacific, and Rest of the World
- To forecast the market size, in terms of volume, based on hardware type
- To provide detailed information regarding the major factors influencing the market growth (drivers, restraints, opportunities, and challenges)
- To provide detailed information regarding the value chain, ecosystem, average selling price (ASP) of hardware types, trade analysis (import and export scenarios), trends and disruptions impacting the customers’ business, key conferences & events, Porter’s five forces analysis, key stakeholders & buying criteria, and patent analysis in accordance with the NVH testing market
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities for the market stakeholders by identifying high-growth segments of the market
- To benchmark players within the market using the Company Evaluation Quadrant, which analyzes market players based on various parameters within the broad categories of market share/rank and product footprint
- To strategically profile the key players and comprehensively analyze their market shares and core competencies
- To analyze the competitive landscape of the market
- To track and analyze competitive developments, such as partnerships, collaborations, agreements, joint ventures, mergers and acquisitions, expansions, product launches, and other developments in the market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Country-wise Information:
- Analysis for additional countries (up to five)
- Company Information:
- Detailed analysis and profiling of additional market players (up to five)
Generating Response ...
Growth opportunities and latent adjacency in NVH Testing Market
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