Personalized Nutrition Market by Product Type (Active measurement, Standard measurement), Application (Standard supplements, Disease-based), End Use (Direct-to-consumer, Wellness & Fitness centers, Hospitals & Clinics), and Region - Global Forecast to 2025
[157 Pages Report] The global personalized nutrition market size is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period. The increasing demand for personalized solutions due to the rising health awareness, the growing trend of digital solutions for healthcare, and the aging population across regions are some of the major factors that are projected to contribute to the growth of the market during the forecast period. Furthermore, the shifting consumer trends, such as an increase in the preference for high-quality nutritional food, according to their nutrient profile is projected to encourage the development of personalized approaches for nutrition, contributing to the market growth.
The active measurement segment is estimated to account for the largest share in 2019 in the market.
Active measurement tools include apps, testing kits, and programs. These usually give a more accurate and customizable nutrient profile based on an individuals requirements. Therefore, the active measurement segment is projected to record the fastest growth in the market due to the increasing adaptability and acceptance in the market.
The standard supplements segment is projected to account for the largest share during the forecast period.
By application, the standard supplements segment is projected to account for a larger market share, followed by the disease-based segment. The changing preferences and rising awareness about the overall health of individuals have led to an increase in the number of people opting for standard supplements. People are increasingly becoming aware of deficiencies and nutrient requirements, which is a key factor that is projected to drive the demand for standard supplements.
On the basis of end-use, the direct-to-consumer segment is projected to hold the largest market share during the forecast period.
On the basis of end-use, the direct-to-consumer segment is projected to hold the largest market share due to the changing preferences of consumers for nutrition-rich products available in the market to enhance their health. The deficiency of nutrients in the body of consumers has a long-lasting impact, which has been worrying people over a long time. Personalized nutrition provides methods and solutions to understand these problems and take steps accordingly. Due to these factors, the end-use segment is projected to lead the personalized nutrition market during the forecast period.
North America is projected to account for the largest share in the personalized nutrition market during the forecast period.
The North American market accounted for the largest share in 2019. The growth of the market in this region is majorly driven by the rising awareness among consumers about their health. Key players offering personalized nutrition are present in this region, which is also projected to contribute to the growth of the market. The region is witnessing an increase in the number of obesity rates. Besides, hectic and busier lifestyles have encouraged consumers to opt for specialized dietary supplements that are tailored to their specific requirements. Furthermore, the rise in income of consumers in the region will also contribute to their increased buying power, which, in turn, will encourage them to opt for personalized diets as per their preferences.
Key Market Players
Key players in the global market include Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US) and Atlas Biomed Group Limited (UK). These players have broad industry coverage and high operational and financial strength.
Scope of the report
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Report Metric |
Details |
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Market size available for years |
20182025 |
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Base year considered |
2019 |
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Forecast period |
20202025 |
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Forecast units |
Value (USD Billion) |
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Segments covered |
Application, Product Type, End Use, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, and RoW |
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Companies covered (24 companies) |
BASF SE (Germany), DSM (Netherlands), Herbalife Nutrition Ltd. (US), Amway (US), DNAfit (UK), Wellness Coaches (US), Atlas Biomed Group Limited (UK), Care/Of (US), Habit food personalized, LLC (US), Persona (US), Bactolac Pharmaceutical, Inc. (US), Balchem Corporation (US), Zipongo (US), DNAlysis (South Africa), Sanger Genomics Pvt Ltd. (India), DayTwo (Israel), Mindbodygreen (US), BiogeniQ (Canada), Helix (US), Segterra (US), Metagenics, Inc. (US), Baze (US), GX Sciences, Inc. (US), and Nutrigenomix (Canada) |
This research report categorizes the personalized nutrition market based on product type, application, end-use, and region.
Based on application, the market has been segmented as follows:
- Standard supplements
- Disease-based
Based on product type, the market has been segmented as follows:
- Active measurement
- Standard measurement
Based on the end-use, the market has been segmented as follows:
- Direct-to-consumer
- Wellness & fitness centers
- Hospitals & clinics
- Institutions
Based on the region, the market has been segmented as follows:
- North America
- Europe
- Asia Pacific
- RoW (South America, the Middle East, and Africa)
Recent Developments:
- In November 2019, DSM (Netherlands) acquired AVA (Boston, MA), which offers a digital personalized nutrition platform that provides nutrition and coaching recommendations across the health and wellness segments. Personalized nutrition is a key component in DSMs nutrition strategy and this strategy unites previously announced partnerships and investments across key capabilities, including personalized nutrition delivery platforms, such as Panaceutics, Mixfit, and Tespo. AVA is currently available in the US and Europe and can be easily customized to a wide variety of use cases.
- In October 2019, Herbalife Nutrition (US) launched relaxation tea and new immunity essentials, containing EpiCor, to meet personalized nutrition needs in the North American region. This strengthens the companys product portfolio for personalized nutrition.
- In November 2019, Amway (US) invested USD 200 million to set up a dietary supplement innovation center in China. This will help in offering customized solutions and the overall expansion of the company.
- In April 2019, DNAfit (UK) launched a new Health Fit DNA test, which explores several genetic factors affecting the individuals wellbeing and provides personalized insights on diets.
- In November 2019, Atlas Biomed Group (UK) launched a new AI-technology-based Atlas app to provide individually customized food and diet advice that help consumers improve their gut health. The app worked in combination with the Atlas Microbiome Test. This strengthened the companys personalized nutrition portfolio.
Key questions addressed by the report:
- Who are the major market players in the personalized nutrition market?
- What are the regional growth trends and the largest revenue-generating regions for the personalized nutrition market?
- What are the major applications of personalized nutrition that are projected to account for a major revenue share during the forecast period?
- What are the major end-use segments that witness increased usage of personalized nutrition, and which segment is projected to dominate during the forecast period?
- What are the major product types of personalized nutrition in the industry, and which type is projected to account for the largest share during the forecast period?
Frequently Asked Questions (FAQ):
What are the different product types covered in this report?
he report covers a wide array of product types used in the personalized nutrition including:
- Active Measurement
- Apps
- Testing kits
- Programs
- Standard Measurement
Does the scope of study include direct to consumer market?
Yes, the market size provides estimations for direct to consumer segment.
Additionally, scope of the study also covers wellness & fitness centers, institutions, and hospitals & clinics
What are the different applications covered in this report?
The report covers following applications in the scope of study:
- Standard supplements
- Health nutrition
- Sports Nutrition
- Disease based
- Lifestyle
- Inherited
Do you provide a competitive analysis into the activities of current market players in the personalized nutrition market?
The report includes a full competitive analysis into the activities of current market players including the developments. The classifications include the following,
- Competitive Leadership Mapping (Top 25 and SMEs)
- Strength of product portfolio
- Business Strategy Excellence
- Competitive Benchmarking
- Competitive scenario
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 17)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.4 PERIODIZATION CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY (Page No. - 21)
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from secondary sources
2.1.2.2 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.2.1 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION- METHOD 1
2.2.2 MARKET SIZE ESTIMATION- METHOD 2
2.2.3 MARKET SIZE ESTIMATION NOTES
2.3 DATA TRIANGULATION
2.4 ASSUMPTIONS FOR THE STUDY
2.5 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY (Page No. - 31)
4 PREMIUM INSIGHTS (Page No. - 36)
4.1 GROWTH OPPORTUNITIES IN THIS MARKET
4.2 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019
4.3 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY KEY APPLICATIONS AND COUNTRIES
4.4 PERSONALIZED NUTRITION MARKET, BY END USE AND REGION, 2019
4.5 PERSONALIZED NUTRITION MARKET, BY KEY COUNTRY, 2019
5 MARKET OVERVIEW (Page No. - 40)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Shift in consumer preferences due to rising health awareness
5.2.1.2 Aging population to drive the market growth
5.2.1.3 Growing trend of digital healthcare
5.2.2 RESTRAINTS
5.2.2.1 High cost of dietary supplements and nutrition plans
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing innovations and advancements in technologies
5.2.3.2 Collaborations and strategic partnerships present growth opportunities for personalized nutrition
5.2.4 CHALLENGES
5.2.4.1 Presence of regulations in the personalized nutrition market
5.3 PATENT ANALYSIS
5.4 REGULATIONS
6 CASE STUDY (Page No. - 49)
6.1 INTRODUCTION
6.2 EVOLUTION AND GROWTH OF THE GLOBAL MARKET
6.3 INTRODUCTION PHASE: LATE 2010
6.4 NEW ENTRANT (START-UP) PHASE, KEY COMPANIES, 20112015
6.5 DISRUPTION/PARTNERSHIP PHASE, KEY COMPANIES, 20152019
6.6 FUTURE EXPANSION AND OPPORTUNITIES: 2020 AND BEYOND
7 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE (Page No. - 53)
7.1 INTRODUCTION
7.2 ACTIVE MEASUREMENT
7.2.1 GROWING AWARENESS ABOUT CUSTOMIZABLE NUTRITIONAL SOLUTIONS TO DRIVE THE DEMAND FOR PERSONALIZED NUTRITION
7.2.2 APP
7.2.2.1 Busier lifestyles of individuals to drive the demand for apps
7.2.3 TESTING KITS
7.2.3.1 Advancements in genetic profiling technologies to drive the demand for testing kits
7.2.4 PROGRAMS
7.2.4.1 Increased preference for diet plans to drive the demand for personalized programs
7.3 STANDARD MEASUREMENT
7.3.1 RISING HEALTH AWARENESS TO DRIVE THE DEMAND FOR STANDARD MEASUREMENT
8 PERSONALIZED NUTRITION MARKET, BY APPLICATION (Page No. - 59)
8.1 INTRODUCTION
8.2 STANDARD SUPPLEMENTS
8.2.1 GROWING AWARENESS ABOUT THE NUTRITIONAL DEFICIENCY AND CUSTOMIZABLE SOLUTIONS AVAILABLE WILL DRIVE THE MARKET GROWTH
8.2.2 HEALTH NUTRITION
8.2.2.1 Increasing awareness about healthier lifestyles to drive the demand for health nutrition supplements
8.2.3 SPORTS NUTRITION
8.2.3.1 Growing need for sports enthusiasts to improve athletic performance will drive the demand for sports supplements
8.3 DISEASE-BASED
8.3.1 CHANGING LIFESTYLE AND CUSTOMIZED SOLUTIONS TO PREVENT DISEASES WILL BE SOME OF THE MAJOR FACTORS DRIVING THE GROWTH OF THE DISEASE-BASED SEGMENT
8.3.2 LIFESTYLE
8.3.2.1 Dietary habits affecting the lifestyle of consumers to drive the demand for personalized nutrition
8.3.3 INHERITED
8.3.3.1 Growing trend of genetic testing for personalized nutrition to drive the market growth
9 PERSONALIZED NUTRITION MARKET, BY END USE (Page No. - 66)
9.1 INTRODUCTION
9.2 DIRECT-TO-CONSUMER
9.2.1 INCREASING DEMAND FOR NUTRITIONAL SUPPLEMENTS TO DRIVE THE MARKET GROWTH
9.3 WELLNESS & FITNESS CENTERS
9.3.1 PREVENTIVE HEALTHCARE IN HOSPITALS AND CLINICS TO DRIVE THE MARKET GROWTH
9.4 HOSPITALS & CLINICS
9.4.1 PREVENTIVE HEALTHCARE IN HOSPITALS AND CLINICS TO DRIVE THE MARKET GROWTH
9.5 INSTITUTIONS
9.5.1 GROWING DEMAND FOR PERSONALIZED PROGRAMS TO IMPROVE EFFICIENCY AND PRODUCTIVITY OF INDIVIDUALS
10 PERSONALIZED NUTRITION MARKET, BY REGION (Page No. - 72)
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 US
10.2.1.1 Presence of emerging players in the country is likely to create growth opportunities in the market
10.2.2 CANADA
10.2.2.1 Regulations regarding nutritional products to be a potential challenge for the Canadian personalized nutrition market
10.2.3 MEXICO
10.2.3.1 Low dietary intake among consumers in Mexico to create growth opportunities for key players in the market
10.3 EUROPE
10.3.1 GERMANY
10.3.1.1 Aging population to drive the demand for personalized solutions in Germany
10.3.2 FRANCE
10.3.2.1 Increasing trend of adopting high nutrition diets to drive the market growth in the country
10.3.3 UK
10.3.3.1 Increasing health consciousness among consumers to drive the growth of the market in the UK
10.3.4 ITALY
10.3.4.1 Growing inclination of consumers to invest in the sports nutrition category to impact the Italian market for personalized nutrition
10.3.5 SPAIN
10.3.5.1 Growing interest toward healthy lifestyle to drive the market in Spain
10.3.6 REST OF EUROPE
10.3.6.1 Increasing premiumization trend to drive the demand for customized solutions tailored for specific needs
10.4 REST OF THE WORLD
10.4.1 SOUTH AMERICA
10.4.1.1 Prevalence of chronic diseases has led to a shift in consumer preferences for personalized products
10.4.2 MIDDLE EAST
10.4.2.1 Growing lifestyle-related concerns, such as obesity, to drive the demand for personalized nutrition programs in the country
10.4.3 AFRICA
10.4.3.1 Low nutrition levels among consumers to offer growth opportunities for personalized nutrition in Africa
11 COMPETITIVE LANDSCAPE (Page No. - 95)
11.1 OVERVIEW
11.2 COMPETITIVE LEADERSHIP MAPPING (BY SUPPLEMENTS)
11.2.1 DYNAMIC DIFFERENTIATORS
11.2.2 INNOVATORS
11.2.3 VISIONARY LEADERS
11.2.4 EMERGING COMPANIES
11.3 COMPETITIVE BENCHMARKING
11.3.1 STRENGTH OF PRODUCT PORTFOLIO
11.3.2 BUSINESS STRATEGY EXCELLENCE
11.4 COMPETITIVE SCENARIO
11.4.1 EXPANSIONS & INVESTMENTS
11.4.2 NEW PRODUCT LAUNCHES
11.4.3 MERGERS & ACQUISITIONS
11.4.4 AGREEMENTS, JOINT VENTURES, AND PARTNERSHIPS
11.5 COMPETITIVE LEADERSHIP MAPPING (BY TECHNOLOGY)
11.5.1 DYNAMIC DIFFERENTIATORS
11.5.2 INNOVATORS
11.5.3 VISIONARY LEADERS
11.5.4 EMERGING COMPANIES
11.6 COMPETITIVE BENCHMARKING
11.6.1 STRENGTH OF PRODUCT PORTFOLIO
11.6.2 BUSINESS STRATEGY EXCELLENCE
12 COMPANY PROFILES (Page No. - 109)
12.1 COMPANIES WITH TECH PARTNERSHIPS
12.2 BASF SE (PARTNERED WITH XERION)
12.3 DSM
12.4 COMPANIES WITH TECH CAPABILITIES
12.5 HERBALIFE NUTRITION LTD.
12.6 AMWAY
12.7 DNAFIT
12.8 WELLNESS COACHES
12.9 ATLAS BIOMED GROUP LIMITED
12.10 CARE/OF
12.11 HABIT FOOD PERSONALIZED, LLC
12.12 PERSONA
12.13 BACTOLAC PHARMACEUTICAL, INC.
12.14 BALCHEM CORPORATION
12.15 ZIPONGO
12.16 DNALYSIS
12.17 SANGER GENOMICS PVT LTD.
12.18 DAYTWO INC.
12.19 MINDBODYGREEN
12.20 BIOGENIQ
12.21 HELIX
12.22 SEGTERRA, INC.
12.23 METAGENICS, INC.
12.24 BAZE
12.25 GX SCIENCES, INC.
12.26 NUTRIGENOMIX
13 APPENDIX (Page No. - 152)
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
13.3 AUTHOR DETAILS
LIST OF TABLES (69 Tables)
TABLE 1 USD EXCHANGE RATES, 20142018
TABLE 2 MARKET SNAPSHOT, 2020 VS. 2025
TABLE 3 LIST OF IMPORTANT PATENTS FOR PERSONALIZED NUTRITION, 20132018
TABLE 4 MARKET SIZE FOR PERSONALIZED NUTRITION, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 5 ACTIVE MEASUREMENT MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 6 ACTIVE MEASUREMENT MARKET SIZE, BY SUBTYPE, 20182025 (USD MILLION)
TABLE 7 STANDARD MEASUREMENT MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 8 MARKET SIZE FOR PERSONALIZED NUTRITION, BY APPLICATION, 20182025 (USD MILLION)
TABLE 9 STANDARD SUPPLEMENTS MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 10 STANDARD SUPPLEMENTS MARKET SIZE, BY SUBTYPE, 20182025 (USD MILLION)
TABLE 11 STANDARD SUPPLEMENTS MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 12 DISEASE-BASED MARKET SIZE, BY TYPE, 20182025 (USD MILLION)
TABLE 13 PERSONALIZED NUTRITION MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 14 DIRECT-TO-CONSUMER MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 15 WELLNESS & FITNESS CENTERS MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 16 HOSPITAL & CLINIC MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 17 HOSPITAL & CLINIC MARKET SIZE, BY REGION, 20182025 (USD MILLION)
TABLE 18 NORTH AMERICA: MARKET SIZE FOR PERSONALIZED NUTRITION, BY COUNTRY, 20182025 (USD MILLION)
TABLE 19 NORTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 20 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 21 NORTH AMERICA: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 22 US: MARKET SIZE FOR PERSONALIZED NUTRITION, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 23 US: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 24 US: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 25 CANADA: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 26 CANADA: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 27 CANADA: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 28 MEXICO: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 29 MEXICO: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 30 MEXICO: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 31 EUROPE: PERSONALIZED NUTRITION MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION)
TABLE 32 EUROPE: MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 33 EUROPE: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 34 EUROPE: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 35 GERMANY: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 36 GERMANY: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 37 GERMANY: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 38 FRANCE: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 39 FRANCE: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 40 FRANCE: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 41 UK: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 42 UK: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 43 UK: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 44 ITALY: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 45 ITALY: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 46 ITALY: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 47 SPAIN: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 48 SPAIN: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 49 SPAIN: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 50 REST OF EUROPE: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 51 REST OF EUROPE: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 52 REST OF EUROPE: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 53 REST OF THE WORLD: MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION)
TABLE 54 REST OF THE WORLD: MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 55 REST OF THE WORLD: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 56 REST OF THE WORLD: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 57 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 58 SOUTH AMERICA: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 59 SOUTH AMERICA: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 60 MIDDLE EAST: MARKET SIZE FOR PERSONALIZED NUTRITION, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 61 MIDDLE EAST: MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 62 MIDDLE EAST: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 63 AFRICA: PERSONALIZED NUTRITION MARKET SIZE, BY PRODUCT TYPE, 20182025 (USD MILLION)
TABLE 64 AFRICA: PERSONALIZED NUTRITION PRODUCT TYPE MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION)
TABLE 65 AFRICA: MARKET SIZE, BY END USE, 20182025 (USD MILLION)
TABLE 66 EXPANSIONS & INVESTMENTS, 20172020
TABLE 67 NEW PRODUCT LAUNCHES, 20172020
TABLE 68 MERGERS & ACQUISITIONS, 20172020
TABLE 69 AGREEMENTS, JOINT VENTURES, AND PARTNERSHIPS, 20172020
LIST OF FIGURES (39 Figures)
FIGURE 1 PERSONALIZED NUTRITION: MARKET SEGMENTATION
FIGURE 2 REGIONAL SEGMENTATION
FIGURE 3 RESEARCH DESIGN
FIGURE 4 DATA TRIANGULATION METHODOLOGY
FIGURE 5 MARKET SIZE FOR PERSONALIZED NUTRITION, BY PRODUCT TYPE, 2020 VS. 2025 (USD MILLION)
FIGURE 6 MARKET SIZE FOR PERSONALIZED NUTRITIONZE, BY APPLICATION, 2020 VS. 2025 (USD MILLION)
FIGURE 7 MARKET SIZE FOR PERSONALIZED NUTRITION, BY END USE, 2020 VS. 2025 (USD MILLION)
FIGURE 8 MARKET SHARE (VALUE), BY REGION, 2019
FIGURE 9 GROWING HEALTH AWARENESS AND ACCEPTANCE OF DIGITAL HEALTH PLATFORMS TO DRIVE THE MARKET GROWTH
FIGURE 10 STANDARD SUPPLEMENTS SEGMENT TO ACCOUNT FOR A HIGHER SHARE IN THE MARKET
FIGURE 11 NORTH AMERICA: HIGH ADOPTION OF CUSTOMIZED NUTRITION PROFILE-BASED PRODUCTS IN THE US
FIGURE 12 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE IN THE MARKET IN 2019
FIGURE 13 THE US ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2019
FIGURE 14 PERSONALIZED NUTRITION MARKET: YC AND YCC SHIFT
FIGURE 15 PERSONALIZED NUTRITION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 16 AGING POPULATION IN JAPAN
FIGURE 17 BUSINESS MODEL OF NESTLE IN THE PERSONALIZED NUTRITION
FIGURE 18 DIGITAL HEALTH TOOLS USED IN PERSONALIZED NUTRITION
FIGURE 19 NUMBER OF PATENTS APPROVED FOR PERSONALIZED NUTRITION, BY APPLICANT, 20182019
FIGURE 20 MARKET SIZE FOR PERSONALIZED NUTRITION, BY TYPE, 2020 VS. 2025 (USD MILLION)
FIGURE 21 MARKET SIZE FOR PERSONALIZED NUTRITION, BY APPLICATION, 2020 VS. 2025 (USD MILLION)
FIGURE 22 PERCENTAGE OF POPULATION ABOVE 65 YEARS OF AGE
FIGURE 23 MARKET SIZE FOR PERSONALIZED NUTRITION, BY END USE, 2020 VS. 2025 (USD MILLION)
FIGURE 24 CHINA AND AUSTRALIA TO WITNESS SIGNIFICANT GROWTH IN THE MARKET (20192025)
FIGURE 25 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 26 INCREASE IN HEALTHCARE EXPENDITURE
FIGURE 27 OBESITY RATE IN THE MIDDLE EAST
FIGURE 28 PERSONALIZED NUTRITION MARKET: COMPETITIVE LEADERSHIP MAPPING, 2018
FIGURE 29 KEY DEVELOPMENTS OF LEADING PLAYERS IN THE GLOBAL MARKET, 20172020
FIGURE 30 PERSONALIZED NUTRITION MARKET: COMPETITIVE LEADERSHIP MAPPING, 2018
FIGURE 31 BASF SE : COMPANY SNAPSHOT
FIGURE 32 BASF SE: SWOT ANALYSIS
FIGURE 33 DSM: COMPANY SNAPSHOT
FIGURE 34 DSM: SWOT ANALYSIS
FIGURE 35 HERBALIFE NUTRITION: COMPANY SNAPSHOT
FIGURE 36 HERBALIFE NUTRITION LTD.: SWOT ANALYSIS
FIGURE 37 AMWAY: COMPANY SNAPSHOT
FIGURE 38 AMWAY: SWOT ANALYSIS
FIGURE 39 BALCHEM CORPORATION: COMPANY SNAPSHOT
The study involved four major steps in estimating the size of the personalized nutrition market. Exhaustive secondary research was done to collect information on the market, as well as the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and sub-segments.
Secondary Research
In the secondary research process, various sources were referred, to identify and collect information for this study. These secondary sources included reports from the AFND (Association of Health Food Nutrition and Dietetics), USDA (United States Department of Agriculture), FDA (US Food and Drug Administration), ANA (American Nutrition Association), and American Society for Nutrition. The secondary sources also included annual reports, press releases, investor presentations of companies, white papers, certified publications, articles by recognized authors and regulatory bodies, trade directories, and databases.
Secondary research was mainly conducted to obtain key information about the industrys supply chain, the total pool of key players, market classification & segmentation according to the industry trends to the bottom-most level and geographical markets. It was also used to obtain information about the key developments from a market-oriented perspective.
Primary Research
The overall market comprises several stakeholders in the supply chain, which include global and regional product manufacturers, suppliers, and retailers. Primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information, which include primary interviews of major product manufacturers. Products offered in the market include genetic testing kits, plans, and nutritional programs.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the market. These approaches were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:
- The key players were identified through extensive secondary research.
- The personalized nutrition market size, in terms of value, was determined through primary and secondary research.
- All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
- All the possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and sub-segments. The data triangulation and market breakdown procedures were employed to estimate the global personalized nutrition market and arrive at the exact statistics for all segments and sub-segments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Report Objectives
- Determining and projecting the size of the market, with respect to application, end use, product type, and regional markets, over a five-year period, ranging from 2020 to 2025
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- Analyzing the micro-markets, with respect to individual growth trends, prospects, and their contribution to the total market
- Identifying and profiling the key players in the market
- Providing a comparative analysis of market leaders on the basis of the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by players across the key regions
- Analyzing the value chain and products offered across key regions and their impact on the growth of prominent market players
- Providing insights on key product innovations and investments in the market
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Geographical Analysis
- Further breakdown of the Rest of Europe personalized nutrition market, by key country
- Further breakdown of the Rest of Asia Pacific personalized nutrition market, by key country
Company Information
- Analyses and profiling of additional market players (up to five)
Get in-depth analysis of the COVID-19 impact on the Personalized Nutrition Market
Benchmarking the rapid strategy shifts of the Top 100 companies in the Personalized Nutrition Market
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- What are the Known and Unknown Adjacencies Impacting the Personalized Nutrition Market
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- Who will be your Top Customer; what will make them switch?
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Growth opportunities and latent adjacency in Personalized Nutrition Market