Google Set To Revolutionise Personalized Nutritional Information

October 19, 2023

Google has teamed up with Tufts University's Friedman School of Nutrition Science and Policy to revolutionize the way we access and understand nutrition information. The school recently introduced its "Food is Medicine Institute," an initiative aimed at harnessing the power of food to drive positive health outcomes, reduce health disparities, and create a more equitable health system.

The personalized nutrition market is poised for significant expansion. The market value is projected to rise from USD 11.3 billion in 2022 to USD 23.3 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 15.5%.

Google's involvement centers on leveraging its technology to enhance and refine the nutrition information available to online users. Nira Goren, who heads Health Information Quality at Google, is spearheading Google's "Food is Medicine" initiative. This initiative seeks to develop products and programs that elevate the quality of nutrition information available to the public. Furthermore, Google aims to facilitate better access to high-quality food by collaborating with experts in the food quality domain.

Goren emphasized Google's mission to organize global information, making it universally accessible and useful, which includes nutrition data. She pointed out that nearly three-quarters of people in the U.S. first turn to the internet for health and wellness information. Partnering with the Food is Medicine Institute, Google aspires to use its technology to offer timely, accurate, and beneficial information, enabling individuals and organizations to make the best food-related decisions. Goren believes that this collaboration is crucial for educating and empowering the public to make informed nutritional choices, stating, "We recognize Food is Medicine as critical to this mission and we're excited to be part of this community and accelerate this important field together."

In essence, this collaboration between Google and Tufts University seeks to combine technology and nutrition expertise to empower individuals with accurate and actionable nutrition information, promoting healthier choices and lifestyles.

 

MarketsandMarkets Industry News Desk

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Personalized Nutrition Market

$11.3 BN
2022
$23.3 BN
2027

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Google's "Food is Medicine" initiative

This initiative seeks to develop products and programs that elevate the quality of nutrition information available to the public.

The personalized nutrition market is poised for significant expansion.

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