Generator Sales Market

Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous Power), Power Rating (<100 kVA, 100–350 kVA, 350–1,000 kVA, >1,000 kVA), End-User (Residential, Commercial, Industrial), and Region - Global forecast to 2023

Report Code: EP 3131 Feb, 2018, by marketsandmarkets.com

[151 Pages Report] The global generator sales market was valued at USD 19.92 Billion in 2017 and is projected to reach USD 27.24 Billion by 2023, at a CAGR of 5.41%, during the forecast period.

The years considered for the study are as follows:

  • Base Year: 2017
  • Estimated Year: 2018
  • Projected Year: 2023
  • Forecast Period: 2018–2023

The base year considered for company profiles is 2017. Whenever information was unavailable for the base year, the prior year has been considered.

Objectives of the Study

  • To define, describe, and forecast the global generator sales market by fuel type, power rating, application, end-user, and region
  • To provide detailed information regarding the major factors influencing the growth of the generator sales market (drivers, restraints, opportunities, industry-specific challenges, winning imperatives, and burning issues related to the market)
  • To strategically analyze the generator sales market with respect to individual growth trends, future prospects, and contribution of each segment to the market
  • To analyze opportunities in the market for stakeholders and provide details of a competitive landscape for market leaders
  • To strategically profile the key players and comprehensively analyze their market shares and core competencies
  • To track and analyze competitive developments such as contracts & agreements, expansions, new product developments, and mergers & acquisitions in the generator sales market

Research Methodology

This research study involved the use of extensive secondary sources, directories, journals on energy storage, and other related reports, newsletters, and databases such as Hoover’s, Bloomberg, Businessweek, and Factiva to identify and collect information useful for a technical, market-oriented, and commercial study of the global generator sales market. The primary sources include several industry experts from the core and related industries, vendors, preferred suppliers, technology developers, alliances, and organizations related to all the segments of this industry’s value chain. The research methodology has been explained below.

  • Study of annual revenues and market developments of major players providing generator sets
  • Assessment of future trends and growth of rated capacity
  • Assessment of the generator sales market with respect to the technology used for different applications

After arriving at the overall market size, the total market was split into several segments and sub-segments. The figure below illustrates the breakdown of primary interviews conducted during the research study on the basis of company type, designation, and region.

Generator Sales Market

To know about the assumptions considered for the study, download the pdf brochure

The leading players in the generator sales market include Caterpillar (US), Cummins (US), Rolls-Royce (UK), Mitsubishi (Japan), Yanmar (Japan), and Kohler (US).

Target Audience:

  • Generator set manufacturing companies
  • Manufacturers’ associations
  • Gas and diesel engine manufacturers
  • Suppliers of parts and components for engines and generators
  • Institutional investors
  • Government and research organizations

  Scope of the Report:

  • By Application
    • Standby
    • Prime and Continuous
    • Peak Shaving
  • By Fuel
    • Diesel
    • Natural Gas
    • Others (LPG, Biogas, and Propane)
  • By End-User
    • Residential
    • Commercial
    • Industrial
  • By Power Rating
    • Below 100 kVA
    • 100–350 kVA
    • 350–1,000 kVA
    • Above 1,000 kVA
  • By Region
    • North America
    • Asia Pacific
    • Europe
    • Middle East & Africa
    • South America

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the client’s specific needs. The following customization options are available for the report:

Regional Analysis

  • Further breakdown of region/country-specific analyses

Company Information

  • Detailed analyses and profiling of additional market players (up to 5)

The generator sales market is estimated to be USD 20.93 Billion in 2018 and is projected to grow at a CAGR of 5.41%, during the forecast period, to reach a market size of USD 27.24 Billion by 2023. The growth of the generator sales market can be attributed to the increasing demand for uninterrupted and reliable power from a wide range of end-users such as the residential, IT/Telecom, healthcare, utility and power generation, marine, chemicals, oil & gas, mining, and construction sectors.

The report segments the generator sales market on the basis of fuel type into diesel, gas, and other fuel generators. Diesel generator sets are widely used in the manufacturing, healthcare, oil & gas, marine, and IT/telecom sectors due to the easy availability of fuel, ease of storage, ease of transportation, spare parts, and quick response to load changes. These factors are expected to lead to the diesel generator segment being the largest during the forecast period. However, to reduce emissions, developed countries such as the US, Canada, the UK, Germany, France, the Netherlands, and Japan are rapidly adopting natural gas-based power generation technologies due to which the gas generators sales market is expected to grow at a faster pace during the forecast period.

The generator sales market has been segmented based on end-user into residential, commercial, and industrial. The industrial end-user segment is expected to grow at the highest CAGR during the forecast period. The key factor driving the market is the favorable government policies for the growth of industries in various countries such as Mexico, China, Brazil, and India. The growth of the oil & gas sector in China, Mexico, Canada, and African countries is also fueling the demand for generators in the industrial end-user segment.

On the basis of power rating, the generator sales market has been segmented into 100 kVA, 100–350 kVA, 350–1,000 kVA, and above 1,000 kVA. The above 1,000 kVA segment is expected to be the fastest-growing market during the forecast period. Above 1,000 kVA generators find application in a wide range of end-use industries for prime and continuous power supply. The increasing use of natural gas for the above 1,000 kVA generators is also expected to fuel the growth of the market.

Asia Pacific is expected to be the largest and fastest-growing market due to the high demand for power products in China and India. The high economic growth rate of China has led to an increase in the demand for power generation equipment such as diesel and gas generators in the country. New policy reforms in India to support the growth of industries have made the country a very lucrative market for OEM manufacturers. This is also likely to create a huge demand for generators in the region.

Generator Sales Market

The major factors restraining the growth of the generator sales market are the increased adoption of energy storage technologies and significant investments in modernizing/upgrading existing T&D infrastructure. Stringent government regulations for diesel-powered generators along with high operational and maintenance costs are one of the major challenges in the generator sales market.

Some of the major players in the generator sales market are Caterpillar (US), Cummins (US), Rolls-Royce (UK), Mitsubishi (Japan), Yanmar (Japan), and Kohler (US). These players have adopted growth strategies such as new product launches, contracts & agreements, mergers & acquisitions, and expansions to capture a larger share of the generator sales market.

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Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives
    1.2 Definition
    1.3 Market Scope
           1.3.1 Market Covered
           1.3.2 Regional Scope
           1.3.3 Years Considered for the Study
           1.3.4 Currency
    1.4 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Opportunities in the Generator Sales Market
    4.2 Generator Sales Market, By End-User
    4.3 Generator Sales Market
    4.4 Generator Sales Market, By Power Rating

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Marekt Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growing Demand for Uninterrupted and Reliable Power Supply as Some of Best Power Grids are Also Subject to Downtime
                    5.2.1.2 Growth of Healthcare Infrastructure
                    5.2.1.3 Rising Demand for IT Infrastructure Management
                    5.2.1.4 Rapid Urbanization in Developing Countries
           5.2.2 Restraints
                    5.2.2.1 Increasing Adoption of Energy Storage Technologies
                    5.2.2.2 Significant Investment to Modernize/ Upgrade Existing T&D Infrastructure
           5.2.3 Opportunities
                    5.2.3.1 Hybrid Generators, Bi-Fuel, and Invertor Generators
                    5.2.3.2 Demand From Emerging Economies
           5.2.4 Challenges
                    5.2.4.1 High Life Cycle Cost of Internal Combustion Engines
                    5.2.4.2 Stringent Emission and Noise Control Norms

6 Generator Sales Market, By Fuel Type (Page No. - 44)
    6.1 Introduction
           6.1.1 Diesel
           6.1.2 Natural Gas
           6.1.3 Others

7 Generator Sales Market, By Power Rating (Page No. - 49)
    7.1 Introduction
           7.1.1 Below 100 kVA
           7.1.2 100–350 kVA
           7.1.3 350–1,000 kVA
           7.1.4 Above 1,000 kVA

8 Generator Sales Market, By Application (Page No. - 55)
    8.1 Introduction
    8.2 Standby Gensets
    8.3 Prime & Continuous Gensets
    8.4 Peak Shaving Gensets

9 Generator Sales Market, By End-User (Page No. - 59)
    9.1 Introduction
    9.2 Industrial
           9.2.1 Utilities/ Power Generation
           9.2.2 Oil & Gas
           9.2.3 Other Industrial
    9.3 Commercial
           9.3.1 IT & Telecom
           9.3.2 Healthcare
           9.3.3 Others
           9.3.4 Residential

10 Generator Sales Market, By Region (Page No. - 68)
     10.1 Introduction
     10.2 Asia Pacific
             10.2.1 China
             10.2.2 India
             10.2.3 Japan
             10.2.4 Australia
             10.2.5 South Korea
             10.2.6 Rest of Asia Pacific
     10.3 North America
             10.3.1 US
             10.3.2 Canada
             10.3.3 Mexico
     10.4 Europe
             10.4.1 Russia
             10.4.2 Germany
             10.4.3 France
             10.4.4 UK
             10.4.5 Rest of Europe
     10.5 Middle East & Africa
             10.5.1 Saudi Arabia
             10.5.2 UAE
             10.5.3 South Africa
             10.5.4 Nigeria
             10.5.5 Algeria
             10.5.6 Rest of the Middle East & Africa
     10.6 South America
             10.6.1 Brazil
             10.6.2 Argentina
             10.6.3 Rest of South America

11 Competitive Landscape (Page No. - 98)
     11.1 Introduction
     11.2 Market Ranking Analysis, 2016
     11.3 Competitive Scenario
             11.3.1 New Product Developments
             11.3.2 Investments & Expansions
             11.3.3 Mergers & Acquisitions
             11.3.4 Contracts & Agreements
             11.3.5 Others (Partnerships/ Collaborations/ Joint Ventures/ Awards & Recognitions)

12 Company Profiles (Page No. - 103)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     12.1 Company Benchmarking
     12.2 Caterpillar
     12.3 Yanmar
     12.4 MQ Power
     12.5 Kohler
     12.6 Generac
     12.7 Cummins
     12.8 Wacker Neuson
     12.9 Wartsila
     12.10 Rolls-Royce (MTU Onsite Energy)
     12.11 Briggs & Stratton
     12.12 Mitsubishi Heavy Industries
     12.13 Sterling & Wilson
     12.14 Weichai Group

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 145)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.5 Available Customisation
     13.6 Related Report
     13.7 Author Details


List of Tables (80 Tables)

Table 1 Generator Sales Market Snapshot
Table 2 Global T&D Infrastructure Expansion Plans
Table 3 Cost Comparision Between Solar Pv, Diesel Geenrators, and Gas Generators
Table 4 Tier 4 Emission Standards for Non-Road Compression Ignition Engines
Table 5 Europe: Proposed Stage V Emission Standard for Non-Road Engines (Nre)
Table 6 Generator Sales Market Size, By Fuel Type, 2016–2023 (USD Million)
Table 7 Diesel Generator: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 8 Natural Gas Generator: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 9 Other Generator: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 10 Generator Sales Market Size, By Power Rating, 2016–2023 (USD Million)
Table 11 Below 100 kVA: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 12 100–350 kVA: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 13 350–1,000 kVA: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 14 Above 1,000 kVA: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 15 Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Table 16 Standby: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 17 Prime & Continuous: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 18 Peak Shaving: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 19 Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 20 Industrial: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 21 Industrial: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 22 Utilities/ Power Generation: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 23 Oil & Gas: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 24 Other Industrial: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 25 Commercial: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 26 Commercial: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 27 IT & Telecom: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 28 Healthcare: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 29 Others: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 30 Residential: Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 31 Generator Sales Market Size, By Region, 2016–2023 (USD Million)
Table 32 Generator Sales Market Size, By Region, 2016–2023 (000 Units)
Table 33 Asia Pacific: Generator Sales Market Size, By Power Rating, 2016–2023 (USD Million)
Table 34 Asia Pacific: Generator Sales Market Size, By Fuel Type, 2016–2023 (USD Million)
Table 35 Asia Pacific: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 36 Asia Pacific: Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Table 37 Asia Pacific: Generator Sales Market Size, By Country, 2016–2023 (USD Million)
Table 38 China: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 39 India: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 40 Japan: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 41 Australia: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 42 South Korea: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 43 Rest of Asia Pacific: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 44 North America: Generator Sales Market Size, By Power Rating, 2016–2023 (USD Million)
Table 45 North America: Generator Sales Market Size, By Fuel Type, 2016–2023 (USD Million)
Table 46 North America: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 47 North America: Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Table 48 North America: Generator Sales Market Size, By Country, 2016–2023 (USD Million)
Table 49 US: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 50 Canada: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 51 Mexico: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 52 Europe: Generator Sales Market Size, By Power Rating, 2016–2023 (USD Million)
Table 53 Europe: Generator Sales Market Size, By Fuel Type, 2016–2023 (USD Million)
Table 54 Europe: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 55 Europe: Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Table 56 Europe: Generator Sales Market Size, By Country, 2016–2023 (USD Million)
Table 57 Russia: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 58 Germany: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 59 France: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 60 UK: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 61 Rest of Europe: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 62 Middle East & Africa: Generator Sales Market Size, By Power Rating, 2016–2023 (USD Million)
Table 63 Middle East & Africa: Generator Sales Market Size, By Fuel Type, 2016–2023 (USD Million)
Table 64 Middle East & Africa: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 65 Middle East & Africa: Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Table 66 Middle East & Africa: Generator Sales Market Size, By Country, 2016–2023 (USD Million)
Table 67 Saudi Arabia: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 68 UAE: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 69 South Africa: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 70 Nigeria: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 71 Algeria: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 72 Rest of the Middle East & Africa: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 73 South America: Generator Sales Market Size, By Power Rating, 2016–2023 (USD Million)
Table 74 South America: Generator Sales Market Size, By Fuel Type, 2016–2023 (USD Million)
Table 75 South America: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 76 South America: Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Table 77 South America: Generator Sales Market Size, By Country, 2016–2023 (USD Million)
Table 78 Brazil: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 79 Argentina: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)
Table 80 Rest of South America: Generator Sales Market Size, By End-User, 2016–2023 (USD Million)


List of Figures (37 Figures)

Figure 1 Generator Sales Market Segmentation
Figure 2 Research Design
Figure 3 Generator Sales Market, By Region, 2018–2023 (USD Million)
Figure 4 Generator Sales Market, By End-User, 2017 (USD Million)
Figure 5 Generator Sales Market, By Fuel, 2017 (USD Million)
Figure 6 Generator Sales Market, By Application, 2017 (USD Million)
Figure 7 Opportunities in the Industrial Segment of the Generator Sales Market, 2018–2023
Figure 8 Industrial Segment is Leading the Generator Sales Market
Figure 9 Diesel Gensets Dominated the Asia Pacific Generator Sales Market in 2017
Figure 10 350–1000 kVA Generators Led the Generator Sales Market in 2017
Figure 11 Market Dynamics for the Generator Sales Market
Figure 12 US: Construction Spending on Healthcare Infrastructure
Figure 13 Global Data Centre Growth, 2013–2018
Figure 14 Emission Regulations in the US and Canada for Non-Emergency and Mobile Generator Sets
Figure 15 Emission Regulations in the US and Canada for Stationary Emergency and Standby Power
Figure 16 Europe: Stage III A, III B, and IV Emission Standards for Nonautomobile Diesel Engines
Figure 17 Generator Sales Market Size, By Fuel Type, 2017 (USD Million)
Figure 18 Generator Sales Market Share, By Power Rating, 2017
Figure 19 Generator Sales Market Size, By Application, 2016–2023 (USD Million)
Figure 20 Generator Sales Market Share, By End-User, 2017
Figure 21 Asia Pacific is Estimated to Dominate the Generator Sales Market in 2018
Figure 22 The Generator Sales Market in India is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Asia Pacific: Market Snapshot
Figure 24 North America: Market Snapshot
Figure 25 Key Developments in the Generator Sales Market, 2015–2017
Figure 26 Market Ranking, 2016
Figure 27 Caterpillar: Company Snapshot
Figure 28 Yanmar: Company Snapshot
Figure 29 Generac: Company Snapshot
Figure 30 Cummins: Company Snapshot
Figure 31 Wacker Neuson: Company Snapshot
Figure 32 Wartsila: Company Snapshot
Figure 33 Rolls-Royce: Company Snapshot
Figure 34 Briggs & Stratton: Company Snapshot
Figure 35 Mitsubishi Heavy Industries: Company Snapshot
Figure 36 Sterling & Wilson: Company Snapshot
Figure 37 Weichai Group: Company Snapshot


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