Generator Sales Market

Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous), Power Rating (<100 KVA, 100-350 KVA, 350-1000-2500 KVA, 2500-5000 KVA, >5000 KVA), Sales Channel (Direct, Indirect), End User, Region - Global Forecast to 2026

Report Code: EP 3131 May, 2021, by marketsandmarkets.com

[256 Pages Report] The global generator sales market is projected to reach USD 26.5 billion by 2026 from an estimated USD 19.9 billion in 2021, at a CAGR of 5.9% during the forecast period. The growth of the generator sales market can be attributed to the increasing demand for uninterrupted and reliable power from a wide range of end-users such as the residential, IT/telecom, healthcare, utility and power generation, marine, chemical, oil & gas, mining, and construction sectors.

Generator Sales Market

To know about the assumptions considered for the study, download the pdf brochure

COVID-19 Impact on the Global Generator Sales Market

The ongoing COVID-19 pandemic has impacted the power industry globally. Due to the current scenario, various device manufacture companies across regions have to shut down their manufacturing facilities and services as countries practiced partial or full lockdown strategy to deal with the pandemic. The electricity demand has been reduced significantly due to the COVID-19 pandemic. However, governments across the world were compelled to reduce the business activities in response to minimize the threat of coronavirus. Owing to the decline in the business activities has further negatively impacted generator sales in the short term.

Generator Sales Market Dynamics

Driver: Expanding manufacturing sector in Asia Pacific has driven demand for power generation systems and generators

With rapid urbanization, the demand for goods and services is increasing, which is propelling the growth of the manufacturing sector. According to the ASEAN Economic Community (AEC), the Regional Comprehensive Economic Partnership (RCEP), if successfully implemented, would be a positive step toward a broader Free Trade Area of the Asia Pacific (FTAAP). It can serve as a suitable intergovernmental forum on free trade and boost the growth of various industries as well as supplement the development of the manufacturing sector in the region. Thus, driving the demand for power generation systems and generators in the region.

Restraint: Rising adoption of energy storage technologies and renewable energy sources

The energy storage market has grown exponentially over the past couple of years. In 2018, the World Bank Group (WBG) committed to invest USD 1 billion in a program to accelerate investments in battery storage for electric power systems in low- and middle-income countries. Battery energy storage systems can store energies during peak production with the help of batteries embedded in them, leading to less waste of energy. Battery storage helps balance the grid and improves power quality regardless of the generation source. Thus, restraining the growth of the generator sales market during the forecast period.

Opportunities: Increasing requirement for hybrid generators, bi-fuel, and inverter generators

Bi-fuel generators offer advantages of both gas and diesel generators, thus, improving the reliability of standby power systems. An inverter generator is a recent technology that utilizes advanced electronic circuits and high-tech magnets Several generator manufacturers are adopting generators to address the diesel engine emission standards and high operational costs. Thus, such an increase in demand for hybrid generators, bi-fuel, and inverters is expected to create an opportunity for the players in the generator sales market.

Challenges: Stringent government regulations associated with generators

Diesel generators are used for a wide range of residential, commercial, and industrial applications. These generators emits oxides of nitrogen, carbon monoxide, and particulate matter. These emissions deteriorate the environment as well as inhabitants. For instance, the United Arab Emirates pledged to limit the emission and increase the share of clean energy in the energy mix to 24% by 2021, up from 0.2% in 2014. In 2005, Canada pledged a 30% reduction in greenhouse gas emissions by 2030. This acts as a major challenge generators sales market.

Market Interconnection

Generator Sales Market by Interconnection

By fuel type, the diesel segment is expected to be the largest contributor to the generator sales market during the forecast period.

The report segments the generator sales market, by fuel type, into diesel, gas, and others. The diesel segment is expected to hold the largest market share by 2026 because of its wide use in the manufacturing, healthcare, oil & gas, marine, and IT/telecom sectors. Moreover, the easy availability of fuel, ease of storage, ease of transportation, and quick response to load changes are some of the factors that are expected to drive the diesel generator segment. However, to reduce emissions, developed countries such as the US, Canada, the UK, Germany, France, the Netherlands, and Japan are rapidly adopting natural gas-based power generation technologies due to which the gas generators sales market is expected to grow at a faster pace during the forecast period.

The industrial segment is expected to hold the largest market share during the forecast period.

The generator sales market has been segmented, on the basis of end user, into residential, commercial, and industrial. The industrial end user segment is expected to grow at the highest CAGR during the forecast period. The key factor driving the market is favorable government policies for the growth of industries in various countries such as Mexico, China, Brazil, and India. The growth of the oil & gas sector in China, Mexico, Canada, and African countries is also fueling the demand for generators in the industrial end-user segment.

By application, standby generators are expected to be the most significant contributor to the global generators sales market  during the forecast period

By application, the generators sales market  has been segmented into standby, peak shaving, prime & continuous. Standby are expected to be the largest and fastest growing segment during the forecast period. The growth of healthcare infrastructure and increasing demand for data centers are creating demand for standby gensets. Furthermore, severe weather and associated power outages across the US have elevated demand for backup generators.  Rising demand for to provide continuous power supply during peak hours and power outages expected to support the demand for generators.

Asia Pacific is expected to account for the largest market size during the forecast period.

Asia Pacific is expected to be the largest and fastest growing market due to the high demand for power products in China and India. The high economic growth rate of China has led to an increase in the demand for power generation equipment such as diesel and gas generators in the country. New policy reforms in India to support the growth of industries have made the country a very lucrative market for OEM manufacturers. This is also likely to create a huge demand for generators in the region

Generator Sales Market by Region

Key Market Players

The key players profiled in this report are Caterpillar (US), Cummins (US), Rolls-Royce Holdings (UK),Mitsubishi Heavy Industries, Ltd. (Japan), and Generac (US). Between 2017 and 2021, the companies adopted growth strategies such as new product launches, contracts & agreements, mergers & acquisitions, and expansions to capture a larger share of the generator sales market.

Get online access to the report on the World's First Market Intelligence Cloud

  • Easy to Download Historical Data & Forecast Numbers
  • Company Analysis Dashboard for high growth potential opportunities
  • Research Analyst Access for customization & queries
  • Competitor Analysis with Interactive dashboard
  • Latest News, Updates & Trend analysis
Request Sample

Scope of the Report

Report Metric

Details

Market size available for years

2016–2026

Base year considered

2020

Forecast period

2020–2026

Forecast units

Value (USD)

Segments covered

By fuel type, application, end user, power rating, sales channel, and region

Geographies covered

North America, Asia Pacific, South America, Europe, and the Middle East & Africa

Companies covered

Caterpillar (US), Cummins (US), Rolls-Royce Holdings (UK), Atlas Copco (Sweden), Mitsubishi Heavy Industries, Ltd. (Japan), Yanmar (Japan), Generac (US), ABB (Switzerland), Siemens Energy (Germany), Briggs & Stratton (US), Wδrtsilδ (Finland), Weichai Group (China), Kohler Co. (US), Aksa Energy (Turkey), Wacker Neuson (Germany), Greaves Cotton Limited (India), Multiquip Inc.(US), Kirloskar Oil Engines Ltd. (India), Denyo (Japan), Cooper Corp (India), Jubaili Bros (UAE), Southwest Products (US), Sterling & Wilson (India), PCA POWER Co., Ltd (Turkey), and Siam Telemach (Thailand)

This research report categorizes the generator sales market by fuel type, application, end user, power rating, sales channel and region

On the basis of fuel type, the generator sales market has been segmented as follows:

  • Diesel
  • Gas
  • Others (LPG, propane, and bio-diesel)

On the basis of application, the generator sales market has been segmented as follows:

  • Standby
  • Prime & Continuous
  • Peak Shaving

On the basis of end user, the generator sales market has been segmented as follows:

  • Industrial
    • Utilities/Power Generation
    • Oil & Gas
    • Others (Mining, Marine, Chemicals, Military, And Manufacturing Industries)
  • Commercial
    • IT & Telecom
    •  Healthcare
    • Others (data centers, hotels, shopping complexes, malls, and public infrastructure
  • Residential

On the basis of by power rating, the generator sales market has been segmented as follows:

  • Below 100 kVA
  • 100–350 kVA
  • 350–1,000 kVA
  • 1,000–2,500 kVA
  • 2,500–5,000 kVA
  • Above 5,000 kVA

On the basis of by sales channel, the generator sales market has been segmented as follows:

  • Direct
  • Indirect

On the basis of region, the generator sales market has been segmented as follows:

  • Asia Pacific
  • Europe
  • North America
  • Middle East & Africa
  • South America

Recent Developments

  • In January 2021, HIMOINSA, through its distributor, supplied 1.8 MW of emergency power to the Liipola tunnel in southern Finland. HIMOINSA installed the HTW 2030 T5 generating set capable of providing 2250 kVA in emergency power to start up the tunnel's lighting and ventilation system in the event of a mains failure.
  • In March 2021, Mitsubishi Heavy Industries Engine & Turbocharger, Ltd. (MHIET) developed a 2,000-kVA diesel generator with the highest output level in a Japanese-made packaged generator, used mainly in facilities as such as factories, hospitals, office buildings, and data centers.
  • In November 2021, Rolls-Royce announced investments of up to USD 13.9 million in its Power Systems business unit for the addition of new R&D building and multi-phase expansion of its MTU power generation manufacturing facility in Mankato, Minnesota (US).
  • In February 2019, PR Industrial SRL (“Pramac”), a subsidiary of Generac Holdings Inc., acquired Captiva Energy Solutions Private Limited. The aim of the acquisition was to expand the power generation business footprint in India.
  • In September 2018, Cummins partnered with Moser Energy Systems to develop and build generators based on Cummins’ rich burn, natural gas G Drive 19–liter engine called the Moser CRC400. The CRC400 lowers the cost and improves remote and emergency power reliability. This generator is made in the US and used by heavy-duty, commercial power applications.

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 33)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION AND SCOPE
           1.2.1 GENERATOR SALES MARKET, BY FUEL TYPE: INCLUSIONS VS. EXCLUSIONS
           1.2.2 GENERATOR SALES MARKET, BY POWER RATING: INCLUSIONS VS. EXCLUSIONS
           1.2.3 GENERATOR SALES MARKET, BY SALES CHANNEL: INCLUSIONS VS. EXCLUSIONS
    1.3 MARKET SCOPE
           1.3.1 MARKET SEGMENTATION
           1.3.2 YEARS CONSIDERED
           1.3.3 GEOGRAPHICAL SCOPE
    1.4 CURRENCY
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 38)
    2.1 RESEARCH DATA
           FIGURE 1 GENERATOR SALES MARKET: RESEARCH DESIGN
    2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 2 DATA TRIANGULATION METHODOLOGY
           2.2.1 SECONDARY DATA
                    2.2.1.1 Key data from secondary sources
           2.2.2 PRIMARY DATA
                    2.2.2.1 Key data from primary sources
                    2.2.2.2 Breakdown of primaries
    2.3 IMPACT OF COVID-19 ON POWER INDUSTRY
    2.4 SCOPE
           FIGURE 3 MAIN METRICS CONSIDERED WHILE CONSTRUCTING AND ASSESSING  DEMAND FOR GENERATORS
    2.5 MARKET SIZE ESTIMATION
           2.5.1 BOTTOM-UP APPROACH
                    FIGURE 4 GENERATOR SALES MARKET: INDUSTRY-/REGION-/COUNTRY-WISE ANALYSIS
           2.5.2 TOP-DOWN APPROACH
                    FIGURE 5 GENERATOR SALES MARKET: TOP-DOWN APPROACH
           2.5.3 IDEAL DEMAND-SIDE ANALYSIS
                    2.5.3.1 Regional analysis
                    2.5.3.2 Country analysis
                    2.5.3.3 Assumptions for demand side
                    2.5.3.4 Calculation for demand side
           2.5.4 SUPPLY-SIDE ANALYSIS
                    FIGURE 6 KEY STEPS CONSIDERED FOR ASSESSING SUPPLY OF GENERATORS
                    2.5.4.1 Assumptions
                    2.5.4.2 Calculations for supply side
                               FIGURE 7 GENERATOR SALES MARKET: SUPPLY-SIDE ANALYSIS, 2020
           2.5.5 FORECAST

3 EXECUTIVE SUMMARY (Page No. - 49)
    TABLE 1 GENERATOR SALES MARKET SNAPSHOT
    FIGURE 8 ASIA PACIFIC DOMINATED GENERATOR SALES MARKET IN 2020
    FIGURE 9 DIESEL SEGMENT IS EXPECTED TO HOLD LARGEST SHARE OF GENERATOR SALES MARKET, BY FUEL TYPE, DURING FORECAST PERIOD
    FIGURE 10 300–1,000 KVA SEGMENT IS EXPECTED TO HOLD LARGEST SIZE OF GENERATOR SALES MARKET DURING FORECAST PERIOD
    FIGURE 11 STANDBY SEGMENT IS EXPECTED TO LEAD GENERATOR SALES MARKET DURING FORECAST PERIOD
    FIGURE 12 INDUSTRIAL SEGMENT IS EXPECTED TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
    FIGURE 13 INDIRECT SEGMENT IS EXPECTED TO WITNESS HIGHER GROWTH DURING FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. - 54)
    4.1 ATTRACTIVE OPPORTUNITIES IN GENERATOR SALES MARKET
           FIGURE 14 INCREASING DEMAND FOR UNINTERRUPTED AND RELIABLE POWER SUPPLY TO DRIVE GROWTH OF GENERATOR SALES MARKET, 2021–2026
    4.2 GENERATOR SALES MARKET, BY REGION
           FIGURE 15 GENERATOR SALES MARKET IN ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    4.3 GENERATOR SALES MARKET, BY FUEL TYPE
           FIGURE 16 DIESEL SEGMENT DOMINATED GENERATOR SALES MARKET, BY FUEL TYPE,  IN 2020
    4.4 GENERATOR SALES MARKET, BY APPLICATION
           FIGURE 17 STANDBY GENERATORS DOMINATED GENERATOR SALES MARKET,  BY APPLICATION, IN 2020
    4.5 GENERATOR SALES MARKET, BY POWER RATING
           FIGURE 18 350–1,000 KVA SEGMENT DOMINATED GENERATOR SALES MARKET IN 2020
    4.6 GENERATOR SALES MARKET IN ASIA PACIFIC,  BY END USER & COUNTRY
           FIGURE 19 INDUSTRIAL SECTOR AND CHINA WERE LARGEST SHAREHOLDERS IN GENERATOR SALES MARKET IN ASIA PACIFIC, BY END USER AND COUNTRY, RESPECTIVELY, IN 2020
    4.7 GENERATOR SALES MARKET, BY SALES CHANNEL
           FIGURE 20 INDIRECT SEGMENT DOMINATED GENERATOR SALES MARKET IN 2020

5 MARKET OVERVIEW (Page No. - 58)
    5.1 INTRODUCTION
    5.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 21 COVID-19 GLOBAL PROPAGATION
           FIGURE 22 COVID-19 PROPAGATION IN SELECTED COUNTRIES
    5.3 ROAD TO RECOVERY
           FIGURE 23 RECOVERY ROAD FOR 2020 & 2021
    5.4 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 24 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    5.5 MARKET DYNAMICS
           FIGURE 25 GENERATOR SALES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,  AND CHALLENGES
           5.5.1 DRIVERS
                    5.5.1.1 Expanding manufacturing sector in Asia Pacific has driven demand for power generation systems and generators
                    5.5.1.2 Surging demand for uninterrupted & reliable power supply in several industries to drive demand for-backup power generation
                               FIGURE 26 NUMBER OF POWER OUTAGES IN ASIA PACIFIC, 2019
           5.5.2 RESTRAINTS
                    5.5.2.1 Rising adoption of energy storage technologies and renewable energy sources
                               FIGURE 27 RENEWABLE ELECTRICITY CAPACITY ADDITIONS, 2007–2021
                    5.5.2.2 Significant investments for upgrading existing T&D infrastructure
                               TABLE 2 T&D INFRASTRUCTURE EXPANSION PLANS
           5.5.3 OPPORTUNITIES
                    5.5.3.1 Increasing requirement for hybrid generators, bi-fuel, and inverter generators
                    5.5.3.2 Electrification of rural areas to provide sufficient electricity as per need in developing countries
                               FIGURE 28 ELECTRIFICATION RATES IN SELECTED COUNTRIES AND REGIONS, 2016–2030
                    5.5.3.3 Growing trend of distributed power generation presents new opportunities for generators
           5.5.4 CHALLENGES
                    5.5.4.1 Stringent government regulations associated with generators
                    5.5.4.2 Shortage of components/parts used in manufacturing generators
    5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
           5.6.1 REVENUE SHIFT AND NEW REVENUE POCKETS
                    FIGURE 29 REVENUE SHIFT FOR GENERATOR SALES
    5.7 SUPPLY CHAIN ANALYSIS
           FIGURE 30 GENERATOR SUPPLY CHAIN ANALYSIS
           5.7.1 RAW MATERIAL SUPPLIERS
           5.7.2 MANUFACTURERS
           5.7.3 DISTRIBUTORS
           5.7.4 END USERS
                    TABLE 3 GENERATOR SALES MARKET: SUPPLY CHAIN
    5.8 MARKET MAP
           FIGURE 31 GENERATOR SALES: MARKET MAP
    5.9 AVERAGE SELLING PRICE TREND
           FIGURE 32 GLOBAL AVERAGE SELLING PRICE OF GENERATORS, 2020
    5.10 TECHNOLOGY ANALYSIS
           5.10.1 DIRECT POWER INSTALLATION TECHNOLOGY
           5.10.2 POWER MANAGEMENT SYSTEMS
    5.11 TRADE DATA STATISTICS
           TABLE 4 IMPORT DATA OF GENERATORS, 2018–2020 (USD MILLION)
           TABLE 5 EXPORT DATA OF GENERATORS, 2018–2020 (USD MILLION)
    5.12 GENERATOR SALES MARKET: TARIFFS AND REGULATIONS
           TABLE 6 RESIDENTIAL ELECTRICITY PRICES IN SELECTED ECONOMIES, 2018
           TABLE 7 REGULATORY LANDSCAPE
    5.13 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 33 GENERATOR SALES MARKET: PORTER’S FIVE FORCES ANALYSIS
           TABLE 8 GENERATOR SALES MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.13.1 THREAT OF NEW ENTRANTS
           5.13.2 BARGAINING POWER OF SUPPLIERS
           5.13.3 BARGAINING POWER OF BUYERS
           5.13.4 THREAT OF SUBSTITUTES
           5.13.5 DEGREE OF COMPETITION
    5.14 GENERATOR SALES MARKET: PATENT ANALYSIS
           5.14.1 INNOVATIONS & PATENT REGISTRATION
                    TABLE 9 IMPORTANT INNOVATIONS & PATENT REGISTRATION, 2016–2020
    5.15 CASE STUDY ANALYSIS
           5.15.1 CUMMINS’ POWER GENERATION PREVENTS EMERGENCY SITUATION AT SPANISH HOSPITAL

6 GENERATOR SALES MARKET, BY FUEL TYPE (Page No. - 82)
    6.1 INTRODUCTION
           FIGURE 34 DIESEL IS DOMINANT FUEL TYPE IN GENERATOR SALES MARKET, 2020
           TABLE 10 GENERATOR SALES MARKET SIZE, BY FUEL TYPE, 2016–2019 (USD BILLION)
           TABLE 11 GENERATOR SALES MARKET SIZE, BY FUEL TYPE, 2020–2026 (USD BILLION)
    6.2 DIESEL
           6.2.1 EASE OF AVAILABILITY OF DIESEL AS FUEL AND LONG-LIFE SPAN OF DIESEL GENERATORS DRIVE MARKET GROWTH
                    TABLE 12 GENERATOR SALES MARKET FOR DIESEL, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 13 GENERATOR SALES MARKET FOR DIESEL, BY REGION, 2020–2026 (USD MILLION)
    6.3 GAS
           6.3.1 EXPANDING GAS DISTRIBUTION NETWORK TO DRIVE GROWTH OF MARKET FOR THIS SEGMENT DURING FORECAST PERIOD
                    TABLE 14 GENERATOR SALES MARKET FOR GAS, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 15 GENERATOR SALES MARKET FOR GAS, BY REGION, 2020–2026 (USD MILLION)
    6.4 OTHERS
           TABLE 16 GENERATOR SALES MARKET FOR OTHERS, BY REGION, 2016–2019 (USD MILLION)
           TABLE 17 GENERATOR SALES MARKET FOR OTHERS, BY REGION, 2020–2026 (USD MILLION)

7 GENERATOR SALES MARKET, BY POWER RATING (Page No. - 89)
    7.1 INTRODUCTION
           FIGURE 35 GENERATOR SALES MARKET SHARE, BY POWER RATING, 2020
           TABLE 18 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2016–2019 (USD BILLION)
           TABLE 19 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2020–2026 (USD BILLION)
    7.2 BELOW 100 KVA
           7.2.1 INCREASING DEMAND FOR CONTINUOUS POWER SUPPLY FROM COMMERCIAL END USERS AND HOMEOWNERS
                    TABLE 20 GENERATOR SALES MARKET FOR BELOW 100 KVA, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 21 GENERATOR SALES MARKET FOR BELOW 100 KVA, BY REGION,  2020–2026 (USD MILLION)
    7.3 100–350 KVA
           7.3.1 USE OF 100-350 KVA SEGMENT IN REMOTE CONSTRUCTION SITE IS DRIVING THE MARKET
                    TABLE 22 GENERATOR SALES MARKET FOR 100–350 KVA, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 23 GENERATOR SALES MARKET FOR 100–350 KVA, BY REGION, 2020–2026 (USD MILLION)
    7.4 350–1,000 KVA
           7.4.1 SURGING DEMAND IN OIL & GAS AND MINING INDUSTRIES
                    TABLE 24 GENERATOR SALES MARKET FOR 350–1,000 KVA, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 25 GENERATOR SALES MARKET FOR 350–1,000 KVA, BY REGION, 2020–2026 (USD MILLION)
    7.5 1,000–2,500 KVA
           7.5.1 HIGH DEMAND IN CHEMICAL & COMMERCIAL SECTORS TO BOOST MARKET GROWTH
                    TABLE 26 GENERATOR SALES MARKET FOR 1,000–2,500 KVA, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 27 GENERATOR SALES MARKET FOR 1,000–2,500 KVA, BY REGION,  2020–2026 (USD MILLION)
    7.6 2,500–5,000 KVA
           7.6.1 INCREASED DEMAND IN POWER GENERATION SECTOR TO ENHANCE MARKET GROWTH OF 2,500–5,000 KVA SEGMENT
                    TABLE 28 GENERATOR SALES MARKET FOR 2,500–5,000 KVA, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 29 GENERATOR SALES MARKET FOR 2,500–5,000 KVA, BY REGION,  2020–2026 (USD MILLION)
    7.7 ABOVE 5,000 KVA
           7.7.1 GROWING DEMAND FOR UNINTERRUPTED POWER SUPPLY IN MARINE SECTOR
                    TABLE 30 GENERATOR SALES MARKET FOR ABOVE 5,000 KVA, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 31 GENERATOR SALES MARKET FOR ABOVE 5,000 KVA, BY REGION, 2020–2026 (USD MILLION)

8 GENERATOR SALES MARKET, BY APPLICATION (Page No. - 98)
    8.1 INTRODUCTION
           FIGURE 36 GENERATOR SALES MARKET SHARE, BY APPLICATION, 2020
           TABLE 32 GENERATOR SALES MARKET, BY APPLICATION, 2016–2019 (USD BILLION)
           TABLE 33 GENERATOR SALES MARKET ,BY APPLICATION, 2020–2026 (USD BILLION)
    8.2 STANDBY
           8.2.1 POWER OUTAGES HAVE INCREASED DEMAND FOR STANDBY GENERATORS IN HOSPITALS AND DATA CENTERS
                    TABLE 34 GENERATOR SALES MARKET FOR STANDBY ,BY REGION, 2016–2019 (USD MILLION)
                    TABLE 35 GENERATOR SALES MARKET FOR STANDBY ,BY REGION, 2020–2026 (USD MILLION)
    8.3 PRIME & CONTINUOUS
           8.3.1 RISING CONSTRUCTION ACTIVITIES AND TECHNOLOGICAL ADVANCEMENTS IN MILITARY SECTOR BOOST GROWTH OF PRIME & CONTINUOUS GENERATORS
                    TABLE 36 GENERATOR SALES MARKET FOR PRIME & CONTINUOUS, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 37 GENERATOR SALES MARKET FOR PRIME & CONTINUOUS, BY REGION,  2020–2026 (USD MILLION)
    8.4 PEAK SHAVING
           8.4.1 GROWING DEMAND FOR PEAK SHAVING GENERATORS IN SUMMER AND WINTER SEASONS
                    TABLE 38 GENERATOR SALES MARKET FOR PEAK SHAVING, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 39 GENERATOR SALES MARKET FOR PEAK SHAVING, BY REGION,  2020–2026 (USD MILLION)

9 GENERATOR SALES MARKET, BY END USER (Page No. - 103)
    9.1 INTRODUCTION
           FIGURE 37 GENERATOR SALES MARKET SHARE, BY END USER, 2020
           TABLE 40 GENERATOR SALES MARKET, BY END USER, 2016–2019 (USD BILLION)
           TABLE 41 GENERATOR SALES MARKET, BY END USER, 2020–2026 (USD BILLION)
    9.2 INDUSTRIAL
           TABLE 42 GENERATOR SALES MARKET, BY INDUSTRIAL END USER, 2016–2019 (USD MILLION)
           TABLE 43 GENERATOR SALES MARKET, BY INDUSTRIAL END USER ,2020–2026 (USD MILLION)
           TABLE 44 GENERATOR SALES MARKET FOR INDUSTRIAL, BY REGION, 2016–2019 (USD MILLION)
           TABLE 45 GENERATOR SALES MARKET FOR INDUSTRIAL, BY REGION, 2020–2026 (USD MILLION)
           9.2.1 UTILITIES/POWER GENERATION
                    9.2.1.1 Adoption of generators during peak demand period to reduce demand–supply gap in remote areas is expected to drive market growth
                                        TABLE 46 GENERATOR SALES MARKET FOR UTILITIES/POWER GENERATION, BY REGION,  2016–2019 (USD MILLION)
                                        TABLE 47 GENERATOR SALES MARKET FOR UTILITIES/POWER GENERATION, BY REGION,  2020–2026 (USD MILLION)
           9.2.2 OIL & GAS
                    9.2.2.1 Installation of modern drilling machines for exploration & production activities to accelerate demand for heavy-duty generator sets
                                        TABLE 48 GENERATOR SALES MARKET FOR OIL & GAS, BY REGION, 2016–2019 (USD MILLION)
                                        TABLE 49 GENERATOR SALES MARKET FOR OIL & GAS, BY REGION,2020–2026 (USD MILLION)
           9.2.3 OTHERS
                    TABLE 50 GENERATOR SALES MARKET FOR OTHERS INDUSTRIAL , BY REGION,  2016–2019 (USD MILLION)
                    TABLE 51 GENERATOR SALES MARKET FOR OTHERS INDUSTRIAL, BY REGION,  2020–2026 (USD MILLION)
    9.3 COMMERCIAL
           TABLE 52 GENERATOR SALES MARKET, BY COMMERCIAL END USER,2016–2019 (USD MILLION)
           TABLE 53 GENERATOR SALES MARKET, BY COMMERCIAL END USER, 2020–2026 (USD MILLION)
           TABLE 54 GENERATOR SALES MARKET FOR COMMERCIAL, BY REGION, 2016–2019 (USD MILLION)
           TABLE 55 GENERATOR SALES MARKET FOR COMMERCIAL, BY REGION, 2020–2026 (USD MILLION)
           9.3.1 HEALTHCARE
                    9.3.1.1 Need for uninterrupted power supply in healthcare sector to boost demand for backup generators
                                  TABLE 56 GENERATOR SALES MARKET FOR HEALTHCARE, BY REGION, 2016–2019 (USD MILLION)
                                  TABLE 57 GENERATOR SALES MARKET FOR HEALTHCARE, BY REGION, 2020–2026 (USD MILLION)
           9.3.2 IT & TELECOM
                    9.3.2.1 Increasing demand for generators in IT & telecom sector for successful commencement of business operations
                                  TABLE 58 GENERATOR SALES MARKET FOR IT & TELECOM, BY REGION, 2016–2019 (USD MILLION)
                                   TABLE 59 GENERATOR SALES MARKET FOR IT & TELECOM, BY REGION, 2020–2026 (USD MILLION)
           9.3.3 OTHERS
                    TABLE 60 GENERATOR SALES MARKET FOR OTHERS COMMERCIAL, BY REGION,  2016–2019 (USD MILLION)
                    TABLE 61 GENERATOR SALES MARKET FOR OTHERS COMMERCIAL, BY REGION,  2020–2026 (USD MILLION)
    9.4 RESIDENTIAL
           9.4.1 GROWING DEMAND FOR ELECTRICITY AND EXPANDING REAL ESTATE SECTOR
                    TABLE 62 GENERATOR SALES MARKET FOR RESIDENTIAL, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 63 GENERATOR SALES MARKET FOR RESIDENTIAL, BY REGION,2020–2026 (USD MILLION)

10 GENERATOR SALES MARKET, BY SALES CHANNEL (Page No. - 117)
     10.1 INTRODUCTION
             FIGURE 38 GENERATOR SALES MARKET SHARE, BY SALES CHANNEL, 2020
             TABLE 64 GENERATOR SALES MARKET , BY SALES CHANNEL, 2019–2026 (USD BILLION)
     10.2 DIRECT
             10.2.1 ESTABLISHMENT OF PERSONAL CONNECTIONS BETWEEN MANUFACTURERS AND CUSTOMERS BUILDS LOYALTY
             TABLE 65 GENERATOR SALES MARKET FOR DIRECT SALES CHANNEL , BY REGION,  2019–2026 (USD MILLION)
     10.3 INDIRECT
             10.3.1 PREFERENCE FOR PROCUREMENT OF GENERATORS THROUGH INDIRECT SALES CHANNEL TO BOOST MARKET GROWTH
             TABLE 66 GENERATOR SALES MARKET FOR INDIRECT SALES CHANNEL, BY REGION,  2019–2026 (USD MILLION)

11 GENERATOR SALES MARKET, BY REGION (Page No. - 121)
     11.1 INTRODUCTION
             FIGURE 39 GENERATOR SALES MARKET IN ASIA PACIFIC IS EXPECTED TO GROW AT FASTEST RATE DURING FORECAST PERIOD
             FIGURE 40 GENERATOR SALES MARKET SHARE, BY REGION, 2020
             TABLE 67 GENERATOR SALES MARKET, BY REGION, 2016–2019 (THOUSAND UNITS)
             TABLE 68 GENERATOR SALES MARKET, BY REGION, 2020–2026 (THOUSAND UNITS)
             TABLE 69 GENERATOR SALES MARKET, BY REGION, 2016–2019 (USD BILLION)
             TABLE 70 GENERATOR SALES MARKET, BY REGION, 2020–2026 (USD BILLION)
     11.2 ASIA PACIFIC
             FIGURE 41 SNAPSHOT: GENERATOR SALES MARKET IN ASIA PACIFIC
             TABLE 71 GENERATOR SALES MARKET IN ASIA PACIFIC, BY FUEL TYPE, 2016–2019 (USD MILLION)
             TABLE 72 GENERATOR SALES MARKET IN ASIA PACIFIC, BY FUEL TYPE, 2020–2026 (USD MILLION)
             TABLE 73 GENERATOR SALES MARKET IN ASIA PACIFIC, BY POWER RATING,  2016–2019 (USD MILLION)
             TABLE 74 GENERATOR SALES MARKET IN ASIA PACIFIC, BY POWER RATING,  2020–2026 (USD MILLION)
             TABLE 75 GENERATOR SALES MARKET IN ASIA PACIFIC, BY APPLICATION,  2016–2019 (USD MILLION)
             TABLE 76 GENERATOR SALES MARKET IN ASIA PACIFIC, BY APPLICATION,  2020–2026 (USD MILLION)
             TABLE 77 GENERATOR SALES MARKET IN ASIA PACIFIC, BY END USER, 2016–2019 (USD MILLION)
             TABLE 78 GENERATOR SALES MARKET IN ASIA PACIFIC, BY END USER, 2020–2026 (USD MILLION)
             TABLE 79 GENERATOR SALES MARKET IN ASIA PACIFIC, BY INDUSTRIAL END USER,  2016–2019 (USD MILLION)
             TABLE 80 GENERATOR SALES MARKET IN ASIA PACIFIC, BY INDUSTRIAL END USER,  2020–2026 (USD MILLION)
             TABLE 81 GENERATOR SALES MARKET IN ASIA PACIFIC, BY COMMERCIAL END USER,  2016–2019 (USD MILLION)
             TABLE 82 GENERATOR SALES MARKET IN ASIA PACIFIC, BY COMMERCIAL END USER,  2020–2026 (USD MILLION)
             TABLE 83 GENERATOR SALES MARKET IN ASIA PACIFIC, BY SALES CHANNEL, 2019–2026 (USD MILLION)
             TABLE 84 GENERATOR SALES MARKET IN ASIA PACIFIC, BY COUNTRY, 2016–2019 (USD MILLION)
             TABLE 85 GENERATOR SALES MARKET IN ASIA PACIFIC, BY COUNTRY, 2020–2026 (USD MILLION)
             11.2.1 CHINA
                        11.2.1.1 Long-term industrial growth and increased demand for energy to create growth opportunities
                                    TABLE 86 GENERATOR SALES MARKET IN CHINA, BY END USER,2016–2019 (USD MILLION)
                                    TABLE 87 GENERATOR SALES MARKET IN CHINA, BY END USER, 2020–2026 (USD MILLION)
             11.2.2 INDIA
                        11.2.2.1 Increased demand for electricity and investments in data centers to drive market
                                    TABLE 88 GENERATOR SALES MARKET IN INDIA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 89 GENERATOR SALES MARKET IN INDIA, BY END USER, 2020–2026 (USD MILLION)
             11.2.3 JAPAN
                        11.2.3.1 Renovation of grid infrastructure and rising natural gas production to boost market growth
                                    TABLE 90 GENERATOR SALES MARKET IN JAPAN, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 91 GENERATOR SALES MARKET IN JAPAN, BY END USER, 2020–2026 (USD MILLION)
             11.2.4 AUSTRALIA
                        11.2.4.1 Government programs and rising development of construction and mining activities to accelerate market growth
                                    TABLE 92 GENERATOR SALES MARKET IN AUSTRALIA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 93 GENERATOR SALES MARKET IN AUSTRALIA, BY END USER,2020–2026 (USD MILLION)
             11.2.5 SOUTH KOREA
                        11.2.5.1 Growing investments in manufacturing and marine industries in South Korea to drive market
                                    TABLE 94 GENERATOR SALES MARKET IN SOUTH KOREA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 95 GENERATOR SALES MARKET IN SOUTH KOREA, BY END USER, 2020–2026 (USD MILLION)
             11.2.6 REST OF ASIA PACIFIC
                        TABLE 96 GENERATOR SALES MARKET IN REST OF ASIA PACIFIC, BY END USER,  2016–2019 (USD MILLION)
                        TABLE 97 GENERATOR SALES MARKET IN REST OF ASIA PACIFIC, BY END USER,  2020–2026 (USD MILLION)
     11.3 NORTH AMERICA
             FIGURE 42 SNAPSHOT: GENERATOR SALES MARKET IN NORTH AMERICA
             TABLE 98 GENERATOR SALES MARKET IN NORTH AMERICA, BY FUEL TYPE,  2016–2019 (USD MILLION)
             TABLE 99 GENERATOR SALES MARKET IN NORTH AMERICA, BY FUEL TYPE,  2020–2026 (USD MILLION)
             TABLE 100 GENERATOR SALES MARKET IN NORTH AMERICA, BY POWER RATING,  2016–2019 (USD MILLION)
             TABLE 101 GENERATOR SALES MARKET IN NORTH AMERICA, BY POWER RATING,  2020–2026 (USD MILLION)
             TABLE 102 GENERATOR SALES MARKET IN NORTH AMERICA, BY APPLICATION, 2016–2019 (USD MILLION)
             TABLE 103 GENERATOR SALES MARKET IN NORTH AMERICA, BY APPLICATION,  2020–2026 (USD MILLION)
             TABLE 104 GENERATOR SALES MARKET IN NORTH AMERICA, BY END USER,  2016–2019 (USD MILLION)
             TABLE 105 GENERATOR SALES MARKET IN NORTH AMERICA, BY END USER,  2020–2026 (USD MILLION)
             TABLE 106 GENERATOR SALES MARKET IN NORTH AMERICA, BY INDUSTRIAL END USER,  2016–2019 (USD MILLION)
             TABLE 107 GENERATOR SALES MARKET IN NORTH AMERICA, BY INDUSTRIAL END USER,  2020–2026 (USD MILLION)
             TABLE 108 GENERATOR SALES MARKET IN NORTH AMERICA, BY COMMERCIAL END USER,  2016–2019 (USD MILLION)
             TABLE 109 GENERATOR SALES MARKET IN NORTH AMERICA, BY COMMERCIAL END USER,  2020–2026 (USD MILLION)
             TABLE 110 GENERATOR SALES MARKET IN NORTH AMERICA, BY SALES CHANNEL,  2019–2026 (USD MILLION)
             TABLE 111 GENERATOR SALES MARKET IN NORTH AMERICA, BY COUNTRY,  2016–2019 (USD MILLION)
             TABLE 112 GENERATOR SALES MARKET IN NORTH AMERICA, BY COUNTRY,  2020–2026 (USD MILLION)
             11.3.1 US
                        11.3.1.1 Shale gas developments and need for reliable back up power are major factors for rise in demand for generators
                                    TABLE 113 GENERATOR SALES MARKET IN US, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 114 GENERATOR SALES MARKET IN US, BY END USER, 2020–2026 (USD MILLION)
             11.3.2 CANADA
                        11.3.2.1 Increasing demand for generators in mining, and oil & gas industries is likely to propel market growth
                                    TABLE 115 GENERATOR SALES MARKET IN CANADA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 116 GENERATOR SALES MARKET IN CANADA, BY END USER, 2020–2026 (USD MILLION)
             11.3.3 MEXICO
                        11.3.3.1 Rising growth of industrial sector and energy requirements are likely to boost demand for generators
                                    TABLE 117 GENERATOR SALES MARKET IN MEXICO, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 118 GENERATOR SALES MARKET IN MEXICO, BY END USER, 2020–2026 (USD MILLION)
     11.4 MIDDLE EAST & AFRICA
             TABLE 119 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY FUEL TYPE,  2016–2019 (USD MILLION)
             TABLE 120 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY FUEL TYPE,  2020–2026 (USD MILLION)
             TABLE 121 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY POWER RATING,  2016–2019 (USD MILLION)
             TABLE 122 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY POWER RATING,  2020–2026 (USD MILLION)
             TABLE 123 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION,  2016–2019 (USD MILLION)
             TABLE 124 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION,  2020–2026 (USD MILLION)
             TABLE 125 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY END USER,  2016–2019 (USD MILLION)
             TABLE 126 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY END USER,  2020–2026 (USD MILLION)
             TABLE 127 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY INDUSTRIAL END USER, 2016–2019 (USD MILLION)
             TABLE 128 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY INDUSTRIAL END USER, 2020–2026 (USD MILLION)
             TABLE 129 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY COMMERCIAL END USER, 2016–2019 (USD MILLION)
             TABLE 130 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY COMMERCIAL END USER, 2020–2026 (USD MILLION)
             TABLE 131 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY SALES CHANNEL,  2019–2026 (USD MILLION)
             TABLE 132 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY COUNTRY,  2016–2019 (USD MILLION)
             TABLE 133 GENERATOR SALES MARKET IN MIDDLE EAST & AFRICA, BY COUNTRY,  2020–2026 (USD MILLION)
             11.4.1 SAUDI ARABIA
                        11.4.1.1 Growth of oil & gas industry and plans for investment in infrastructure development
                                    TABLE 134 GENERATOR SALES MARKET IN SAUDI ARABIA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 135 GENERATOR SALES MARKET IN SAUDI ARABIA, BY END USER,  2020–2026 (USD MILLION)
             11.4.2 UAE
                        11.4.2.1 Infrastructure growth and high influx of foreign direct investments to fuel demand
                                    TABLE 136 GENERATOR SALES MARKET IN UAE, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 137 GENERATOR SALES MARKET IN UAE, BY END USER, 2020–2026 (USD MILLION)
             11.4.3 SOUTH AFRICA
                        11.4.3.1 Need to avoid blackouts and power outages is driving demand for deployment of generators in country
                                    TABLE 138 GENERATOR SALES MARKET IN SOUTH AFRICA, BY END USER,  2016–2019 (USD MILLION)
                                    TABLE 139 GENERATOR SALES MARKET IN SOUTH AFRICA, BY END USER,  2020–2026 (USD MILLION)
             11.4.4 NIGERIA
                        11.4.4.1 High dependence on diesel-powered generators to provide continued power supply
                                    TABLE 140 GENERATOR SALES MARKET IN NIGERIA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 141 GENERATOR SALES MARKET IN NIGERIA, BY END USER,2020–2026 (USD MILLION)
             11.4.5 ALGERIA
                        11.4.5.1 Increasing investments in oil & gas sector are boosting demand
                                    TABLE 142 GENERATOR SALES MARKET IN ALGERIA, BY END USER, 2016–2019 (USD MILLION)
                                    TABLE 143 GENERATOR SALES MARKET IN ALGERIA, BY END USER, 2020–2026 (USD MILLION)
             11.4.6 REST OF MIDDLE EAST & AFRICA
                       TABLE 144 GENERATOR SALES MARKET IN REST OF MIDDLE EAST & AFRICA, BY END USER,  2016–2019 (USD MILLION)
                       TABLE 145 GENERATOR SALES MARKET IN REST OF MIDDLE EAST & AFRICA, BY END USER,  2020–2026 (USD MILLION)
     11.5 EUROPE
             TABLE 146 GENERATOR SALES MARKET IN EUROPE, BY FUEL TYPE, 2016–2019 (USD MILLION)
             TABLE 147 GENERATOR SALES MARKET IN EUROPE, BY FUEL TYPE, 2020–2026 (USD MILLION)
             TABLE 148 GENERATOR SALES MARKET IN EUROPE, BY POWER RATING, 2016–2019 (USD MILLION)
             TABLE 149 GENERATOR SALES MARKET IN EUROPE, BY POWER RATING, 2020–2026 (USD MILLION)
             TABLE 150 GENERATOR SALES MARKET IN EUROPE, BY APPLICATION, 2016–2019 (USD MILLION)
             TABLE 151 GENERATOR SALES MARKET IN EUROPE, BY APPLICATION, 2020–2026 (USD MILLION)
             TABLE 152 GENERATOR SALES MARKET IN EUROPE, BY END USER, 2016–2019 (USD MILLION)
             TABLE 153 GENERATOR SALES MARKET IN EUROPE, BY END USER, 2020–2026 (USD MILLION)
             TABLE 154 GENERATOR SALES MARKET IN EUROPE, BY INDUSTRIAL END USER, 2016–2019 (USD MILLION)
             TABLE 155 GENERATOR SALES MARKET IN EUROPE, BY INDUSTRIAL END USER,  2020–2026 (USD MILLION)
             TABLE 156 GENERATOR SALES MARKET IN EUROPE, BY COMMERCIAL END USER,  2016–2019 (USD MILLION)
             TABLE 157 GENERATOR SALES MARKET IN EUROPE, BY COMMERCIAL END USER,  2020–2026 (USD MILLION)
             TABLE 158 GENERATOR SALES MARKET IN EUROPE, BY SALES CHANNEL,  2019–2026 (USD MILLION)
             TABLE 159 GENERATOR SALES MARKET IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
             TABLE 160 GENERATOR SALES MARKET IN EUROPE, BY COUNTRY, 2020–2026 (USD MILLION)
             11.5.1 GERMANY
                        11.5.1.1 Rising data center investments and increased construction sector investments to boost market growth
             TABLE 161 GENERATOR SALES MARKET IN GERMANY, BY END USER,2016–2019 (USD MILLION)
           TABLE 162 GENERATOR SALES MARKET IN GERMANY, BY END USER, 2020–2026 (USD MILLION)
             11.5.2 RUSSIA
                        11.5.2.1 Surging investments in oil & gas and marine sector to accelerate market growth
           TABLE 163 GENERATOR SALES MARKET IN RUSSIA, BY END USER, 2016–2019 (USD MILLION)
           TABLE 164 GENERATOR SALES MARKET IN RUSSIA, BY END USER, 2020–2026 (USD MILLION)
             11.5.3 FRANCE
                        11.5.3.1 Demand for generators in telecom and manufacturing sectors is fueling market growth
           TABLE 165 GENERATOR SALES MARKET IN FRANCE, BY END USER, 2016–2019 (USD MILLION)
           TABLE 166 GENERATOR SALES MARKET IN FRANCE, BY END USER, 2020–2026 (USD MILLION)
             11.5.4 UK
                        11.5.4.1 Booming development of construction sector to drive market growth
           TABLE 167 GENERATOR SALES MARKET IN UK, BY END USER, 2016–2019 (USD MILLION)
           TABLE 168 GENERATOR SALES MARKET IN UK, BY END USER,2020–2026 (USD MILLION)
             11.5.5 REST OF EUROPE
           TABLE 169 GENERATOR SALES MARKET IN REST OF EUROPE, BY END USER,  2016–2019 (USD MILLION)
           TABLE 170 GENERATOR SALES MARKET IN REST OF EUROPE, BY END USER,  2020–2026 (USD MILLION)
     11.6 SOUTH AMERICA
             TABLE 171 GENERATOR SALES MARKET IN SOUTH AMERICA, BY FUEL TYPE, 2016–2019 (USD MILLION)
             TABLE 172 GENERATOR SALES MARKET IN SOUTH AMERICA, BY FUEL TYPE,  2020–2026 (USD MILLION)
             TABLE 173 GENERATOR SALES MARKET IN SOUTH AMERICA, BY POWER RATING,  2016–2019 (USD MILLION)
             TABLE 174 GENERATOR SALES MARKET IN SOUTH AMERICA, BY POWER RATING, 2020–2026 (USD MILLION)
             TABLE 175 GENERATOR SALES MARKET IN SOUTH AMERICA, BY APPLICATION,  2016–2019 (USD MILLION)
             TABLE 176 GENERATOR SALES MARKET IN SOUTH AMERICA, BY APPLICATION,  2020–2026 (USD MILLION)
             TABLE 177 GENERATOR SALES MARKET IN SOUTH AMERICA, BY END USER,  2016–2019 (USD MILLION)
             TABLE 178 GENERATOR SALES MARKET IN SOUTH AMERICA, BY END USER, 2020–2026 (USD MILLION)
             TABLE 179 GENERATOR SALES MARKET IN SOUTH AMERICA, BY INDUSTRIAL END USER,  2016–2019 (USD MILLION)
             TABLE 180 GENERATOR SALES MARKET IN SOUTH AMERICA, BY INDUSTRIAL END USER,  2020–2026 (USD MILLION)
             TABLE 181 GENERATOR SALES MARKET IN SOUTH AMERICA, BY COMMERCIAL END USER,  2016–2019 (USD MILLION)
             TABLE 182 GENERATOR SALES MARKET IN SOUTH AMERICA, BY COMMERCIAL END USER,  2020–2026 (USD MILLION)
             TABLE 183 GENERATOR SALES MARKET IN SOUTH AMERICA, BY SALES CHANNEL,  2019–2026 (USD MILLION)
             TABLE 184 GENERATOR SALES MARKET IN SOUTH AMERICA, BY COUNTRY,  2016–2019 (USD MILLION)
             TABLE 185 GENERATOR SALES MARKET IN SOUTH AMERICA, BY COUNTRY,  2020–2026 (USD MILLION)
             11.6.1 BRAZIL
                        11.6.1.1 Surging demand for backup power generation across industries to boost growth
             TABLE 186 GENERATOR SALES MARKET IN BRAZIL, BY END USER, 2016–2019 (USD MILLION)
             TABLE 187 GENERATOR SALES MARKET IN BRAZIL, BY END USER, 2020–2026 (USD MILLION)
             11.6.2 ARGENTINA
                        11.6.2.1 Large-scale power outages and increased natural gas production to drive market
             TABLE 188 GENERATOR SALES MARKET IN ARGENTINA, BY END USER, 2016–2019 (USD MILLION)
             TABLE 189 GENERATOR SALES MARKET IN ARGENTINA, BY END USER, 2020–2026 (USD MILLION)
             11.6.3 REST OF SOUTH AMERICA
             TABLE 190 GENERATOR SALES MARKET IN REST OF SOUTH AMERICA, BY END USER,  2016–2019 (USD MILLION)
             TABLE 191 GENERATOR SALES MARKET IN REST OF SOUTH AMERICA, BY END USER,  2020–2026 (USD MILLION)

12 COMPETITIVE LANDSCAPE (Page No. - 174)
     12.1 OVERVIEW
             FIGURE 43 KEY DEVELOPMENTS IN GENERATOR SALES MARKET, 2017 TO 2021
     12.2 SHARE ANALYSIS OF KEY PLAYERS, 2020
             TABLE 192 GENERATOR SALES MARKET: DEGREE OF COMPETITION
             FIGURE 44 SHARE ANALYSIS OF TOP PLAYERS IN GENERATOR SALES MARKET, 2020
     12.3 MARKET EVALUATION FRAMEWORK
             TABLE 193 MARKET EVALUATION FRAMEWORK, 2017–2020
     12.4 REVENUE ANALYSIS OF TOP 5 MARKET PLAYERS
             FIGURE 45 TOP 5 PLAYERS DOMINATED MARKET IN LAST 5 YEARS
     12.5 COMPETITIVE LEADERSHIP MAPPING
             12.5.1 STAR
             12.5.2 EMERGING LEADER
             12.5.3 PERVASIVE
             12.5.4 PARTICIPANT
                       FIGURE 46 GENERATOR SALES MARKET: COMPETITIVE LEADERSHIP MAPPING, 2020
                       TABLE 194 COMPANY APPLICATION FOOTPRINT
                       TABLE 195 COMPANY END USER FOOTPRINT
                       TABLE 196 COMPANY REGION FOOTPRINT
     12.6 RECENT DEVELOPMENTS
             12.6.1 GENERATOR SALES MARKET: NEW PRODUCT LAUNCHES,2017–2021
             12.6.2 GENERTAOR SALES MARKET: DEALS,2017–2021

13 COMPANY PROFILES (Page No. - 185)
     13.1 KEY PLAYERS
(Business overview, Products offered, Recent developments, MnM view, Key strengths/Right to win, Strategic choices, and Weaknesses and competitive threats)* 
             13.1.1 CATERPILLAR
                       TABLE 197 CATERPILLAR: BUSINESS OVERVIEW
                       FIGURE 47 CATERPILLAR: COMPANY SNAPSHOT
             13.1.2 CUMMINS
                       TABLE 198 CUMMINS: BUSINESS OVERVIEW
                       FIGURE 48 CUMMINS: COMPANY SNAPSHOT
             13.1.3 ROLLS-ROYCE HOLDINGS
                       TABLE 199 ROLLS-ROYCE HOLDINGS: BUSINESS OVERVIEW
                       FIGURE 49 ROLLS-ROYCE HOLDINGS: COMPANY SNAPSHOT
             13.1.4 GENERAC
                       TABLE 200 GENERAC: BUSINESS OVERVIEW
                       FIGURE 50 GENERAC: COMPANY SNAPSHOT
             13.1.5 WΔRTSILΔ
                       TABLE 201 WΔRTSILΔ: BUSINESS OVERVIEW
                       FIGURE 51 WΔRTSILΔ: COMPANY SNAPSHOT
             13.1.6 SIEMENS ENERGY
                       TABLE 202 SIEMENS ENERGY: BUSINESS OVERVIEW
                       FIGURE 52 SIEMENS ENERGY: COMPANY SNAPSHOT
             13.1.7 ATLAS COPCO
                       TABLE 203 ATLAS COPCO: BUSINESS OVERVIEW
                       FIGURE 53 ATLAS COPCO: COMPANY SNAPSHOT
             13.1.8 MITSUBISHI HEAVY INDUSTRIES, LTD.
                       TABLE 204 MITSUBISHI HEAVY INDUSTRIES, LTD.: BUSINESS OVERVIEW
                       FIGURE 54 MITSUBISHI HEAVY INDUSTRIES, LTD.: COMPANY SNAPSHOT
             13.1.9 WEICHAI GROUP
                       TABLE 205 WEICHAI GROUP: BUSINESS OVERVIEW
                       FIGURE 55 WEICHAI GROUP: COMPANY SNAPSHOT
             13.1.10 WACKER NEUSON
                       TABLE 206 WACKER NEUSON: BUSINESS OVERVIEW
                       FIGURE 56 WACKER NEUSON: COMPANY SNAPSHOT
             13.1.11 YANMAR
                       TABLE 207 YANMAR: BUSINESS OVERVIEW
                       FIGURE 57 YANMAR: COMPANY SNAPSHOT
             13.1.12 DENYO
                       TABLE 208 DEYNO: BUSINESS OVERVIEW
                       FIGURE 58 DENYO: COMPANY SNAPSHOT
             13.1.13 ABB
                       TABLE 209 ABB: BUSINESS OVERVIEW
                       FIGURE 59 ABB: COMPANY SNAPSHOT
             13.1.14 BRIGGS & STRATTON
                       TABLE 210 BRIGGS & STRATTON: BUSINESS OVERVIEW
                       FIGURE 60 BRIGGS & STRATTON: COMPANY SNAPSHOT
             13.1.15 KOHLER CO.
                       TABLE 211 KOHLER CO.: BUSINESS OVERVIEW
     13.2 OTHER PLAYERS
             13.2.1 AKSA ENERGY
             13.2.2 GREAVES COTTON LIMITED
             13.2.3 KIRLOSKAR OIL ENGINES LTD. (KOEL)
             13.2.4 MULTIQUIP INC.
             13.2.5 JUBAILI BROS
*Details on Business overview, Products offered, Recent developments, MnM view, Key strengths/Right to win, Strategic choices, and Weaknesses and competitive threats might not be captured in case of unlisted companies. 

14 APPENDIX (Page No. - 249)
     14.1 INSIGHTS OF INDUSTRY EXPERTS
     14.2 DISCUSSION GUIDE
     14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     14.4 AVAILABLE CUSTOMIZATIONS
     14.5 RELATED REPORTS
     14.6 AUTHOR DETAILS

The study involved major activities in estimating the current size of the generator sales market. Exhaustive secondary research was done to collect information on the peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of the segments and subsegments.

Secondary Research

This research study involved the use of extensive secondary sources, directories, and databases, such as Hoover’s, Bloomberg BusinessWeek, Factiva, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of the global generator sales market. The other secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases.

Primary Research

The generator sales market comprises several stakeholders such as generator manufacturers, engine manufacturers, manufacturers of subcomponents of generators, manufacturing technology providers, and technology support providers in the supply chain. The demand side of this market is characterized by the rising demand for uninterrupted power supply from end users. Moreover, the demand is also driven by the rising demand from data centers & IT facilities. The supply side is characterized by rising demand for contracts from the industrial sector, and mergers & acquisitions among big players. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents:

Generator Sales Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the generator sales market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

The key players in the industry and market have been identified through extensive secondary research.

The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.

All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Global Generator Sales Market Size: Bottom-Up Approach

Generator Sales Market  Size, and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments, the data triangulation and market breakdown processes have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand- and supply sides. Along with this, the market has been validated using both the top-down and bottom-up approaches.

Objectives of the Study

  • To define, describe, segment, and forecast the generator sales market based on fuel type, end user, power rating, application, and sales channel
  • To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the generator sales market with respect to individual growth trends, future expansions, and contribution of each segment to the market.
  • To analyze market opportunities for stakeholders and details of the competitive landscape for market leaders.
  • To forecast the growth of the generator sales market with respect to key regions—Asia Pacific, Europe, North America, South America, the Middle East & Africa
  • To provide detailed information regarding Porter’s five forces analysis, supply chain analysis, product pricing trade analysis, and revenue shift trend pertaining to the generator sales market
  • To strategically profile the key players and comprehensively analyze their market rankings and core competencies*
  • To analyze competitive developments such as contracts & agreements, expansion & investments, new product launches, mergers & acquisitions, joint ventures, and partnerships & collaborations in the generator sales market.

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the client’s specific needs. The following customization options are available for this report:

Company Information

  • Detailed analyses and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Generator Sales Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Generator Sales Market

Request For Special Pricing
Report Code
EP 3131
Published ON
May, 2021
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Generator Sales Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
CUSTOMIZED WORKSHOP REQUEST
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
©2021 MarketsandMarkets Research Private Ltd. All rights reserved