Generator Sales Market

Generator Sales Market by Fuel Type (Diesel, Gas), Power Rating (Up to 50 kW, 51–280 kW, 281-500 kW, 501-2000 kW, 2001-3500 kW, Above 3500 kW), Application (Standby, Continuous), End User, Design, Sales Channel, Region - Global Forecast to 2027

Report Code: EP 3131 Mar, 2022, by marketsandmarkets.com

[334 Pages Report] The global generator sales market is projected to reach USD 28.6 billion by 2027 from an estimated USD 21.6 billion in 2022, at a CAGR of 5.8% during the forecast period. The growth of the generator sales market can be attributed to the increasing demand for uninterrupted and reliable power from a wide range of end-users such as the residential, IT/telecom, healthcare, utility and power generation, marine, chemical, oil & gas, mining, and construction sectors. The rapidly expanding manufacturing sector is also fueling demand for generators and power generation systems.

Generator Sales Market

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Generator Sales Market Dynamics

Driver: Rapidly expanding manufacturing sector fueling demand for generators and power generation systems

The manufacturing sector has played a significant role in the growth of the economies of several countries in Asia Pacific. With rapid urbanization, the demand for goods and services is increasing, which is propelling the growth of the manufacturing sector.

Besides, the governments of various Asian countries have signed extra-regional trade deals to position themselves as global manufacturing hubs. According to the ASEAN Economic Community (AEC), the Regional Comprehensive Economic Partnership (RCEP), if successfully implemented, would be a positive step toward a broader Free Trade Area of the Asia Pacific (FTAAP). It can serve as a suitable intergovernmental forum on free trade and boost the growth of various industries as well as supplement the development of the manufacturing sector in the region. The growth of the manufacturing sector has driven the demand for power generation systems and generators in the region.

New oil refineries are being constructed, and new power generation projects are being undertaken in China, Brunei, India, and Thailand. In China, the pulp and paper industry has been developing rapidly since 2001. China is currently one of the largest pulp and paper product manufacturers globally.

Thailand is a major hub for the automobile assembling industry in Southeast Asia. Agricultural processing, food & beverages, tobacco, cement, tourism, textile, and garment industries also support the economic growth of Thailand. Thus, the government has taken favorable measures for digitalizing manufacturing industries. In 2017, the government and business leaders launched Thailand 4.0, which is characterized by a digitized integrated business and social system with advanced infrastructure. The country also aims at innovation in target industries, namely, aerospace and robotics, to transform itself into a digital economy. Such favorable government initiatives have fueled the growth of manufacturing industries in Asia Pacific and consequently increased the demand for standby generators.

Vietnam can carry out high-quality manufacturing at lower production costs, which attracts many companies toward this country. The country has been adopting renewable energy in its manufacturing sector. For instance, the DBW factory is the first air-condition factory in Vietnam equipped with solar panels to provide up to 20% of the energy required for operations during dry seasons. The growth of the manufacturing sector drives the demand for standby diesel generators, as the aging transmission & distribution infrastructure is unable to meet the demand in the manufacturing sector for continuous and reliable power supply. Thus, the growing need for uninterrupted power by nearly every industry in Asia Pacific is driving the growth of the generator sales market.

Restraint: Growing adoption of renewable energy sources and energy storage technologies

The energy storage market has grown exponentially over the past couple of years. In 2018, the World Bank Group (WBG) committed to invest USD 1 billion in a program to accelerate investments in battery storage for electric power systems in low- and middle-income countries. In addition, the World Bank approved a USD 300 million loan for the China Renewable Energy and Battery Storage Promotion Project to increase the integration and utilization of renewable energy by deploying battery storage systems at scale. This investment was intended to increase the use of wind and solar power and improve grid reliability, stability, and power quality in developing countries while reducing carbon emissions. Battery energy storage systems can store these energies during peak production with the help of batteries embedded in them, leading to less waste of energy. Battery storage helps balance the grid and improves power quality regardless of the generation source.

Various countries are investing in energy storage technologies. In 2020, Greenko Energy Holdings invested about USD 1 billion in a new battery storage business that also includes a plan to produce lithium-ion batteries in India for power grid-scale applications. In 2018, Hitachi Chemical Co. Ltd. entered into an agreement to acquire Thai Storage Battery (BAT-3K), a battery manufacturer and distributor, at USD 74 million. The acquisition is expected to facilitate technology transfers, helping (BAT-3K) develop more efficient vehicle batteries in the future.

In 2020, governments were implementing strategies to tackle various environmental issues such as global warming, carbon emissions, and rising pollution, which have motivated countries to move toward clean energy sources. Different initiatives are being adopted by governments to promote renewable power generation projects. Several European countries, including the EU, and major Asian economies are working toward reaching net-zero emissions in the near future—Japan and South Korea by 2050 and China by 2060.

According to the International Energy Agency, renewables will overtake coal to become the largest source of electricity generation worldwide in 2025. The share of renewables in global electricity generation was 29% in 2020 compared to 27% in 2019. Renewable electricity generation is expected to grow by 8% to reach 8,300 TWh in 2021. China is expected to account for almost half of the global increase in renewable electricity in 2021, followed by the US, the European Union, and India. The power generation mix is expected to change over the next ten years, and this includes considerable increases in solar (utility-scale), distributed generation and storage, grid-scale energy storage, and wind. The global wind and solar PV installed capacity is projected to increase from 1,226 GW in 2019 to 2,349 GW by 2025, at a CAGR of 11.4% during 2019–2025.

Investments in renewable energy technologies have risen globally in the last decade, amounting to USD 359 billion in 2020. The global capital expenditure for renewables increased by around 7% in 2020 compared to 2019, even as the COVID-19 pandemic disrupted the power industry. The rapidly declining installation cost of solar panels owing to fast-paced technological advancements and the shift of many countries toward green energy generation are contributing to the rising demand for renewable energy technologies. Thus, the growing adoption of energy storage products and the development of renewable energy power generation technologies are expected to hamper the demand for fuel-based power generators in Asia Pacific during the forecast period.

Opportunities: Increasing requirement for hybrid generators, bi-fuel, and inverter generators

New and innovative fuel sources are currently being developed in an attempt to find alternative energy sources to replace conventional fossil fuels. Many OEMs are offering hybrid generators that are essentially internal combustion engines combined with a battery. These hybrid gensets provide power directly to the engine when the load is high, and the battery provides power when the load is less. They reduce the running time of generators, fuel consumption, and noise. They offer several advantages over conventional gensets and are expected to make inroads in mobile gensets, which are mainly used in remote area applications, urban area construction sites, and the mining sector.

Bi-fuel generators offer advantages of both gas and diesel generators, thus, improving the reliability of standby power systems. They mostly run-on gas; however, they can completely run on diesel in times of emergency. When the engine is operating in dual-fuel mode, natural gas is introduced into the intake system, reducing diesel consumption while maintaining power density, torque, and transient response as the base diesel engine. Several generator manufacturers are adopting bi-fuel technology to address the diesel engine emission standards and high operational costs. The conventional diesel generator sets are, therefore, being replaced by bi-fuel generators.

An inverter generator is a recent technology that utilizes advanced electronic circuits and high-tech magnets. Inverter generators deliver clean AC power compared to traditional generators and are mainly used to run current-sensitive appliances. They are making inroads in the small residential generator segment.

Challenges: Increasing requirement for hybrid generators, bi-fuel, and inverter generators

Diesel generators are used for a wide range of residential, commercial, and industrial applications. When diesel is burnt, it emits oxides of nitrogen, carbon monoxide, and particulate matter. These emissions are directly released into the atmosphere, and they deteriorate the environment as well as inhabitants. Several regulations have been implemented across the world to reduce air and noise pollution by generator sets. With growing environmental concerns, each country has come up with its own set of regulations and policies to reduce air pollution. For instance, the UAE pledged to limit the emission and increase the share of clean energy in the energy mix to 24% by 2021, up from 0.2% in 2014. In 2005, Canada pledged a 30% reduction in greenhouse gas emissions by 2030. Environmental regulations, policies, and subsidy schemes vary country-wise based on the intensity of emissions caused by harmful gases such as SOx, NOx, and CO2. MARPOL Annex VI guidelines released by the International Maritime Organization (UK) in 2005 defined the limits for NOx emissions and mandated the use of fuels with low sulfur content. These guidelines apply to vessels and ships trading in the US waters as well as within 200 nautical miles of the coast of North America, which is also known as the North American Emission Control Area (ECA). The manufacturers of ship components are focused on the development of marine propulsion systems that comply with various environmental regulations formulated by governments of countries worldwide. This acts as a major challenge for the emerging and local companies operating in this market.

Market Trends

Generator Sales Market by Trends

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Market Interconnection

Generator Sales Market by Interconnection

By fuel type, the diesel segment is expected to be the largest contributor to the generator sales market during the forecast period.

The report segments the generator sales market, by fuel type, into diesel, gas, and others. The diesel segment is expected to hold the largest market share by 2027 because of its wide use in the manufacturing, healthcare, oil & gas, marine, and IT/telecom sectors. Diesel generators are easy to install and operate, making them more user-friendly than gas gensets. In addition, the fuel used in these gensets is easy to transport, allowing them to be used in any location. Diesel generators have a long operational life and diesel is more readily available than natural gas. Thus, diesel generator sets are ideal for long-term (prime) operations with a load range of 70–80% and applications that need extended runtimes. This is a major factor driving market growth. However, to reduce emissions, developed countries such as the US, Canada, the UK, Germany, France, the Netherlands, and Japan are rapidly adopting natural gas-based power generation technologies due to which the gas generators sales market is expected to grow at a faster pace during the forecast period.

The industrial segment, buy end user, is expected to hold the largest market share during the forecast period.

The end user segment is categorized as industrial, commercial, and residential. The industrial segment held the largest share of the generator sales market. The industrial end user segment is witnessing a high demand for diesel & gas generators, particularly in developing countries. The growth of this segment is attributed to the increase in demand from mining, marine, chemicals, defense, and manufacturing industries. Industrial generators continuously supply power in the event of power failure from the grid system. The growth of the industrial segment is mainly driven by the increasing demand for distributed power generation in Asia Pacific and the oil and gas boom in North America. The key factor driving the market is favorable government policies for the growth of industries in various countries such as China, Brazil, and India.

Up to 50 kw segment, by power rating, is expected to grow at the highest CAGR during forecast period

The up to 50 kW power rating segment is expected to register the highest CAGR during the forecast period. The demand for up to 50 kW power rating generators is driven by increased demand for backup power solutions in the residential sector. Generators up to 50 kW power rating are also used for providing power backup solutions for small-scale commercial activities such as telecom, retail, and others. These generators also find application in recreational vehicles, fire and emergency trucks, utility and telecom fleets, and other specialty vehicles for prime power solutions.

By application, standby generators are expected to be the most significant contributor to the global generators sales market  during the forecast period

By application, the generators sales market has been segmented into standby, peak shaving, prime & continuous. Standby are expected to be the largest and fastest-growing segment during the forecast period. The growth of healthcare infrastructure and increasing demand for data centers are creating demand for standby gensets. Furthermore, severe weather and associated power outages across the US have elevated demand for backup generators. Rising demand for to provide continuous power supply during peak hours and power outages are expected to support the demand for generators.

Indirect Sales Channel are expected to dominate the market on based on sales channel

Indirect sales channel such as  OEMs, third-party service providers, procure generators and equipment from manufacturers and provide services to different end users. With most generators used for standby power, it is important that they are in working condition when needed, primarily during a power cut. Owing to which distribution/sales network and service play the most important role in the customer’s decision-making process. Companies are focusing on expanding their distribution and services network, which is driving the generator sales market. Better product reach and preference for procurement of generators through indirect sales channel also provide ample opportunities to boost market growth. Thus, indirect sales channel expected to emerge as the largest growing market.

Stationary segment, by design, to hold the largest market share during the forecast period during the forecast period

The stationary segment accounted for a larger market share during the forecast. The increasing use of low-noise engine technology and the growing oil & gas, chemicals & petrochemicals, telecommunications, and manufacturing industries are expected to fuel the growth of the stationery segment.

Asia Pacific is expected to account for the largest market size during the forecast period.

Asia Pacific is expected to be the largest and fastest-growing market due to the high demand for power products in China and India. The generator sales market in Asia Pacific is witnessing significant developments in the manufacturing sector due to industrialization, which has supported the demand for generators across countries of the region. New policy reforms in India to support the growth of industries have made the country a very lucrative market for OEM manufacturers. This is also likely to create a huge demand for generators in the region. The rapidly expanding data centers industry in Asia Pacific will continue driving the demand for diesel generators in the region. Increased investments in data centers, especially in China, Australia, Japan, and Singapore, are expected to drive the demand for generators.

Generator Sales Market by Region

Key Market Players

The generator sales market is dominated by a few major players that have a wide regional presence. The major players in the generator sales market are Caterpillar (US), Cummins (US), Rolls-Royce Holdings (UK), (US). Between 2017 and 2022, the companies adopted growth strategies such as new product launches to capture a larger share of the generator sales market. Some of the other major players include Weichai Group (China), Kohler Co. (US), Atlas Copco (Sweden), Denyo (Japan), Wacker Neuson (Germany), Doosan (South Korea), Greaves Cotton Limited (India), Kirloskar Oil Engines Ltd. (India), Siemens (Germany), Aksa Energy (Turkey), Wδrtsilδ (Finland), Honda (Japan), Briggs & Stratton (US), ABB (Germany), Yanmar (Japan), among others.

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Scope of the Report

Report Metric

Details

Market size available for years

2020–2027

Base year considered

2021

Forecast period

2022–2026

Forecast units

Value (USD)

Segments covered

Fuel Type, End User, Power Rating, Application, Design, Sales Channel, and Region

Geographies covered

Asia Pacific, North America, Europe, Middle East & Africa, and South America

Companies covered

Caterpillar (US), Cummins (US), Rolls-Royce Holdings (UK), Weichai Group (China), Kohler Co. (US), Atlas Copco (Sweden), Denyo (Japan), Wacker Neuson (Germany), Generac (US), Doosan (South Korea), Greaves Cotton Limited (India), Kirloskar Oil Engines Ltd. (India), Siemens (Germany), Aksa Energy (Turkey), Wδrtsilδ (Finland), Honda (Japan), Briggs & Stratton (US), ABB (Germany), Yanmar (Japan), Cooper Corp (India), Jubaili Bros (UAE), Southwest Products (US), Sterling & Wilson (India), and Siam Telemach (Thailand).

This research report categorizes the generator sales market by fuel type, end user, power rating, application, design, sales channel, and region

On the basis of fuel type:

  • Diesel
  • Gas
  • Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

On the basis of application:

  • Standby
  • Prime & Continuous
  • Peak Shaving

On the basis of end user:

  • Industrial
    • Utilities/Power Generation
    • Oil & Gas
    • Chemicals & Petrochemicals
    • Mining & Metals
    • Manufacturing
    • Marine
    • Construction
    • Others (Agriculture, Transportation, and Aerospace & Defense)
  • Commercial
    • IT & Telecom
    •  Healthcare
    • Data Centers
    • Others (Hotels, Shopping Complexes, Malls, and Public Infrastructure)
  • Residential

On the basis of by power rating:

  • Up To 50 KW
    • Up To 10 KW
    • 11–20 KW
    • 21–30 KW
    • 31–40 KW
    • 41–50 KW
  • 51–280 KW
  • 281–500 KW
  • 501–2,000 KW
  • 2,001–3,500 KW
  • Above 3,500 KW

On the basis of by sales channel:

  • Direct
  • Indirect

On the basis of by sales channel:

On the basis of region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East & Africa
  • South America

Recent Developments

  • In January 2022, Caterpillar launched Cat G3516 natural gas-fueled Fast Response generator set with US EPA Certification for use in emergency and non-emergency applications.
  • In January 2022, Rolls-Royce, along with its distributor partner Knopf & Wallisch (K&W), supplied three mtu customized and containerized combined cooling, heat and power plant (CCHP) trigeneration units to Romanian cloud service provider ClusterPower.
  • In October 2021, Generac announced the introduction of two new large diesel units – the MDE330 and MDE570 diesel mobile generators, which are aimed at providing ease of operation and maintenance. The rental-ready machines feature wide-opening removable doors to maximize serviceability.
  • In August 2021, Toho Gas and MHIET Successfully Conduct Test Operation of City Gas and Hydrogen Mixed-fuel Combustion in a Commercial Gas Engine for a Cogeneration System.
  • In March 2021, Cummins Power Systems introduced the C2750D5BE. The new model complements the successful QSK60 series, extending its standby power range from 2500kVA to 2750kVA for 50Hz markets.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 29)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION AND SCOPE
    1.3 INCLUSIONS AND EXCLUSIONS
           1.3.1 GENERATOR SALES MARKET, BY FUEL TYPE
           1.3.2 MARKET, BY POWER RATING
           1.3.3 MARKET, BY SALES CHANNEL
           1.3.4 MARKET, BY DESIGN
           1.3.5 MARKET, BY END USER
    1.4 MARKET SCOPE
           1.4.1 MARKET SEGMENTATION
           1.4.2 YEARS CONSIDERED
           1.4.3 GEOGRAPHICAL SCOPE
    1.5 CURRENCY
    1.6 LIMITATIONS
    1.7 STAKEHOLDERS
    1.8 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 36)
    2.1 RESEARCH DATA
           FIGURE 1 GENERATOR SALES MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Breakdown of primaries
    2.2 IMPACT OF COVID-19 ON POWER INDUSTRY
    2.3 SCOPE
           FIGURE 2 MAIN METRICS CONSIDERED WHILE ANALYZING TRENDS AND ASSESSING DEMAND FOR GENERATORS
    2.4 MARKET SIZE ESTIMATION
           2.4.1 BOTTOM-UP APPROACH
                    FIGURE 3 MARKET: INDUSTRY-/REGION-/COUNTRY-WISE ANALYSIS
           2.4.2 TOP-DOWN APPROACH
                    FIGURE 4 MARKET: TOP-DOWN APPROACH
           2.4.3 DEMAND-SIDE ANALYSIS
                    2.4.3.1 Regional analysis
                    2.4.3.2 Country-level analysis
                    2.4.3.3 Assumptions for demand side
                    2.4.3.4 Calculation for demand side
           2.4.4 SUPPLY-SIDE ANALYSIS
                    FIGURE 5 KEY STEPS CONSIDERED FOR ASSESSING SUPPLY OF GENERATORS
                    2.4.4.1 Assumptions
                    2.4.4.2 Calculations for supply side
                               FIGURE 6 GENERATOR SALES MARKET: SUPPLY-SIDE ANALYSIS
                               FIGURE 7 COMPANY REVENUE ANALYSIS, 2020
           2.4.5 FORECAST
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 8 DATA TRIANGULATION METHODOLOGY

3 EXECUTIVE SUMMARY (Page No. - 47)
    TABLE 1 GENERATOR SALES MARKET SNAPSHOT
    FIGURE 9 ASIA PACIFIC DOMINATED MARKET IN 2021
    FIGURE 10 DIESEL SEGMENT IS EXPECTED TO HOLD LARGEST SHARE OF MARKET, BY FUEL TYPE, DURING FORECAST PERIOD
    FIGURE 11 UP TO 50 KW SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 12 UP TO 10 KW SEGMENT TO HOLD LARGEST SIZE OF UP TO 50 KW MARKET DURING FORECAST PERIOD
    FIGURE 13 STANDBY SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
    FIGURE 14 INDUSTRIAL SEGMENT TO DOMINATE THE MARKET DURING FORECAST PERIOD
    FIGURE 15 INDIRECT SEGMENT TO WITNESS HIGHER GROWTH DURING FORECAST PERIOD
    FIGURE 16 STATIONARY SEGMENT TO ACCOUNT FOR LARGER SHARE DURING FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. - 53)
    4.1 ATTRACTIVE OPPORTUNITIES IN GENERATOR SALES MARKET
           FIGURE 17 FREQUENT POWER OUTAGES AND SURGING DEMAND FOR UNINTERRUPTED & RELIABLE POWER SUPPLY TO DRIVE GROWTH OF MARKET
    4.2 MARKET IN ASIA PACIFIC, BY END USER & COUNTRY
           FIGURE 18 INDUSTRIAL SECTOR AND CHINA WERE LARGEST SHAREHOLDERS IN ASIA PACIFIC MARKET IN 2021
    4.3 MARKET, BY FUEL TYPE
           FIGURE 19 DIESEL SEGMENT TO DOMINATE MARKET, BY FUEL TYPE, IN 2027
    4.4 MARKET, BY APPLICATION
           FIGURE 20 STANDBY APPLICATION TO DOMINATE MARKET, BY APPLICATION, IN 2027
    4.5 MARKET, BY POWER RATING
           FIGURE 21 UP TO 50 KW SEGMENT TO DOMINATE MARKET IN 2027
    4.6 MARKET, BY SALES CHANNEL
           FIGURE 22 INDIRECT SEGMENT TO DOMINATE MARKET IN 2027
    4.7 MARKET, BY DESIGN
           FIGURE 23 STATIONARY SEGMENT TO DOMINATE MARKET IN 2027
    4.8 MARKET, BY END USER
           FIGURE 24 INDUSTRIAL SEGMENT TO HOLD LARGEST SHARE OF MARKET, BY END USER, IN 2027
    4.9 MARKET, BY REGION
           FIGURE 25 MARKET IN ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 58)
    5.1 INTRODUCTION
    5.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 26 COVID-19 GLOBAL PROPAGATION
           FIGURE 27 COVID-19 PROPAGATION IN SELECTED COUNTRIES
    5.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 28 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    5.4 MARKET DYNAMICS
           FIGURE 29 GENERATOR SALES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.4.1 DRIVERS
                    5.4.1.1 Rapidly expanding manufacturing sector fueling demand for generators and power generation systems
                               FIGURE 30 GREENFIELD PROJECT INVESTMENTS FOR MANUFACTURING AND CHEMICAL & CHEMICALS PRODUCTS IN ASIA, 2016–2020
                    5.4.1.2 Surging demand for uninterrupted & reliable power supply to drive demand for backup power generation
                               FIGURE 31 AVERAGE DURATION OF TOTAL ANNUAL POWER INTERRUPTIONS IN US, 2013–2020
           5.4.2 RESTRAINTS
                    5.4.2.1 Growing adoption of renewable energy sources and energy storage technologies
                               FIGURE 32 RENEWABLE ELECTRICITY CAPACITY ADDITION, 2007–2021
                               FIGURE 33 INSTALLED RENEWABLE ELECTRICITY GENERATING CAPACITY, 2020–2050
                               FIGURE 34 INSTALLATION OF BATTERY STORAGE CAPACITY, 2020–2050
                    5.4.2.2 Increasing investments for upgrading aging T&D infrastructure
                               FIGURE 35 INVESTMENTS IN ELECTRICITY NETWORKS, BY REGION (2015–2021)
                               TABLE 2 T&D INFRASTRUCTURE EXPANSION PLANS
                    5.4.2.3 Increased operating expenditure of diesel generators owing to high fuel prices
                               FIGURE 36 CRUDE OIL SPOT PRICES, JANUARY 2018–JANUARY 2022
           5.4.3 OPPORTUNITIES
                    5.4.3.1 Rising adoption of hybrid generators, bi-fuel generators, and inverter generators
                    5.4.3.2 Electrification of rural areas in developing countries to enable energy sufficiency
                               FIGURE 37 ELECTRIFICATION RATES IN SELECTED COUNTRIES AND REGIONS, 2016–2030
                    5.4.3.3 Surging use of distributed power generation systems and integration with renewable energy sources
           5.4.4 CHALLENGES
                    5.4.4.1 Adherence to stringent government regulations associated with generators
                    5.4.4.2 Raw material and component shortage and increase in lead time for manufacturing generators
    5.5 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
           5.5.1 REVENUE SHIFT AND NEW REVENUE POCKETS
                    FIGURE 38 REVENUE SHIFT FOR GENERATOR SALES
    5.6 ECOSYSTEM
           FIGURE 39 MARKET: ECOSYSTEM
           TABLE 3 MARKET: COMPANIES AND THEIR ROLE IN ECOSYSTEM
    5.7 VALUE CHAIN ANALYSIS
           FIGURE 40 VALUE CHAIN ANALYSIS: MARKET
           5.7.1 RAW MATERIAL PROVIDERS/SUPPLIERS
           5.7.2 COMPONENT MANUFACTURERS
           5.7.3 GENERATOR MANUFACTURERS/ASSEMBLERS
           5.7.4 DISTRIBUTORS (BUYERS)/END USERS
           5.7.5 POST-SALES SERVICES
    5.8 MARKET MAP
           FIGURE 41 MARKET MAP: MARKET
    5.9 AVERAGE SELLING PRICE TREND
           FIGURE 42 GLOBAL AVERAGE SELLING PRICE OF GENERATORS, 2021
    5.10 TECHNOLOGY ANALYSIS
           5.10.1 DIRECT POWER INSTALLATION TECHNOLOGY
           5.10.2 POWER MANAGEMENT SYSTEMS
           5.10.3 ASSET PERFORMANCE MANAGEMENT SYSTEMS
    5.11 TRADE DATA STATISTICS
           TABLE 4 GLOBAL IMPORTS DATA OF GENERATORS, 2018–2020 (USD MILLION)
           TABLE 5 GLOBAL EXPORTS DATA OF GENERATORS, 2018–2020 (USD MILLION)
    5.12 TARIFFS, CODES, AND REGULATIONS
           TABLE 6 RESIDENTIAL ELECTRICITY PRICES IN KEY ECONOMIES, 2018
           5.12.1 TARIFFS APPLICABLE TO GENERATORS
                     TABLE 7 IMPORT TARIFFS FOR HS 850161 AC GENERATORS OF OUTPUT < 75 KVA
                     TABLE 8 IMPORT TARIFFS FOR HS 850162 AC GENERATORS OF OUTPUT 75–375 KVA
                     TABLE 9 IMPORT TARIFFS FOR HS 850163 AC GENERATORS OF OUTPUT 375–750 KVA
                     TABLE 10 IMPORT TARIFFS FOR HS 850164 AC GENERATORS OF OUTPUT > 750 KVA
           5.12.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                     TABLE 11 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                     TABLE 12 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                     TABLE 13 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                     TABLE 14 REST OF WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                     TABLE 15 GLOBAL: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.12.3 CODES AND REGULATIONS RELATED TO GENERATOR SETS
                     TABLE 16 GENERATOR SALES MARKET: CODES AND REGULATIONS
    5.13 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 43 MARKET: PORTER’S FIVE FORCES ANALYSIS
           TABLE 17 MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.13.1 THREAT OF NEW ENTRANTS
           5.13.2 BARGAINING POWER OF SUPPLIERS
           5.13.3 BARGAINING POWER OF BUYERS
           5.13.4 THREAT OF SUBSTITUTES
           5.13.5 DEGREE OF COMPETITION
    5.14 INNOVATIONS AND PATENT REGISTRATIONS
           TABLE 18 GENERATORS: INNOVATIONS AND PATENT REGISTRATIONS, 2017–2021
    5.15 CASE STUDY ANALYSIS
           5.15.1 CUMMINS’ POWER GENERATION PREVENTS EMERGENCY SITUATIONS AT SPANISH HOSPITAL
           5.15.2 CUMMINS’ STANDBY POWER TO PROTECT ABDALI HOSPITAL FROM UNSAFE AND COSTLY OUTAGES
           5.15.3 CUMMINS PROVIDED URGENT STANDBY POWER TO SEVEN-UP TO KEEP ITS PRODUCTION UP AND RUNNING
           5.15.4 CUMMINS PROVIDED FAILSAFE PRIME AND STANDBY POWER FOR PURECHEM INDUSTRIES LIMITED (PIL)’S FIBER SHEET AND CEMENT PRODUCTION, EVEN DURING UTILITY OUTAGES
    5.16 KEY CONFERENCES & EVENTS IN 2022–2023
           TABLE 19 MARKET: DETAILED LIST OF CONFERENCES & EVENTS

6 MARKET, BY FUEL TYPE (Page No. - 106)
    6.1 INTRODUCTION
           FIGURE 44 MARKET, BY FUEL TYPE, 2021
           TABLE 20 MARKET SIZE, BY FUEL TYPE, 2020–2027 (USD MILLION)
    6.2 DIESEL
           6.2.1 EASE OF AVAILABILITY OF DIESEL AS FUEL AND LONG LIFE OF DIESEL GENERATORS DRIVE MARKET GROWTH
                    TABLE 21 DIESEL MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
    6.3 GAS
           6.3.1 EXPANDING GAS DISTRIBUTION NETWORK TO DRIVE GROWTH OF MARKET FOR THIS SEGMENT DURING FORECAST PERIOD
                    TABLE 22 GAS MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
    6.4 OTHERS
           TABLE 23 OTHER MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)

7 GENERATOR SALES MARKET, BY POWER RATING (Page No. - 112)
    7.1 INTRODUCTION
           FIGURE 45 MARKET, BY POWER RATING, 2021
           TABLE 24 MARKET SIZE, BY POWER RATING, 2020–2027 (USD MILLION)
           TABLE 25 MARKET SIZE, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
    7.2 UP TO 50 KW
           7.2.1 INCREASING DEMAND FOR CONTINUOUS POWER SUPPLY FROM SMALL COMMERCIAL END USERS AND HOMEOWNERS TO DRIVE THIS SEGMENT
                    FIGURE 46 MARKET, BY UP TO 50 KW POWER RATING, 2021
                    TABLE 26 UP TO 50 KW MARKET SIZE, BY POWER RATING, 2020–2027 (USD MILLION)
                    TABLE 27 UP TO 50 KW MARKET SIZE, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                    TABLE 28 UP TO 50 KW MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
                    7.2.1.1 Up to 10 kW
                    7.2.1.2 11–20 kW
                    7.2.1.3 21–30 kW
                    7.2.1.4 31–40 kW
                    7.2.1.5 41–50 kW
    7.3 51–280 KW
           7.3.1 USE IN REMOTE CONSTRUCTION SITES IS DRIVING THIS SEGMENT’S GROWTH
                    TABLE 29 51–280 KW MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
    7.4 281–500 KW
           7.4.1 SURGING DEMAND IN OIL & GAS AND MINING INDUSTRIES TO DRIVE GROWTH
                    TABLE 30 281–500 KW MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
    7.5 501–2,000 KW
           7.5.1 GROWING CHEMICALS, PETROCHEMICALS, AND COMMERCIAL SECTORS TO BOOST SEGMENT GROWTH
                    TABLE 31 501–2,000 KW MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
    7.6 2,001–3,500 KW
           7.6.1 INCREASED DEMAND IN POWER GENERATION SECTOR TO ENHANCE GROWTH OF 2,001–3,500 KW SEGMENT
                    TABLE 32 2,001–3,500 KW MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
    7.7 ABOVE 3,500 KW
           7.7.1 INCREASING DEMAND FOR UNINTERRUPTED POWER SUPPLY IN MARINE SECTOR AND OFFSHORE OIL & GAS OPERATIONS TO DRIVE GROWTH
                    TABLE 33 ABOVE 3,500 KW MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)

8 GENERATOR SALES MARKET, BY APPLICATION (Page No. - 122)
    8.1 INTRODUCTION
           FIGURE 47 MARKET, BY APPLICATION, 2021
           TABLE 34 MARKET SIZE, BY APPLICATION, 2020–2027 (USD MILLION)
    8.2 STANDBY
           8.2.1 INCREASING FREQUENCY OF POWER OUTAGES HAS DRIVEN DEMAND FOR STANDBY GENERATORS IN HOSPITALS, DATA CENTERS, AND RESIDENTIAL END USES
                    TABLE 35 MARKET FOR STANDBY, BY REGION, 2020–2027 (USD MILLION)
    8.3 PRIME & CONTINUOUS
           8.3.1 RISING OFF-GRID CONSTRUCTION AND MINING ACTIVITIES AND TECHNOLOGICAL ADVANCEMENTS IN MILITARY SECTOR DRIVE DEMAND FOR PRIME & CONTINUOUS GENERATORS
                    TABLE 36 MARKET FOR PRIME & CONTINUOUS, BY REGION, 2020–2027 (USD MILLION)
    8.4 PEAK SHAVING
           8.4.1 NEED TO REDUCE UTILITY COSTS DRIVES DEMAND FOR PEAK SHAVING GENERATORS IN SUMMER AND WINTER SEASONS
                    TABLE 37 MARKET FOR PEAK SHAVING, BY REGION, 2020–2027 (USD MILLION)

9 GENERATOR SALES MARKET, BY END USER (Page No. - 128)
    9.1 INTRODUCTION
           FIGURE 48 MARKET, BY END USER, 2021
           TABLE 38 MARKET SIZE, BY END USER, 2020–2027 (USD MILLION)
    9.2 INDUSTRIAL
           FIGURE 49 MARKET, BY INDUSTRIAL END USER, 2021
           TABLE 39 MARKET SIZE, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
           TABLE 40 INDUSTRIAL MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
           9.2.1 UTILITIES/POWER GENERATION
                    9.2.1.1 Rising adoption of generators for standby power and during peak demand period to reduce demand–supply gap in remote areas to drive market growth
                               TABLE 41 MARKET SIZE FOR UTILITIES/POWER GENERATION, BY REGION, 2020–2027 (USD MILLION)
           9.2.2 OIL & GAS
                    9.2.2.1 Installation of modern drilling machines for exploration & production activities to accelerate demand for heavy-duty generator sets
                               TABLE 42 MARKET SIZE FOR OIL & GAS, BY REGION, 2020–2027 (USD MILLION)
           9.2.3 CHEMICALS & PETROCHEMICALS
                    9.2.3.1 Growing demand from chemicals & petrochemicals industry in Asia Pacific to accelerate demand for generator sets
                               TABLE 43 MARKET SIZE FOR CHEMICALS & PETROCHEMICALS, BY REGION, 2020–2027 (USD MILLION)
           9.2.4 METALS & MINING
                    9.2.4.1 Use in remote, off-grid mining sites to boost demand for generators
                               TABLE 44 MARKET SIZE FOR METALS & MINING, BY REGION, 2020–2027 (USD MILLION)
           9.2.5 MANUFACTURING
                    9.2.5.1 Increasing initiatives by manufacturers to set up captive power plants to reduce utility costs are expected to drive market for generator sets
                               TABLE 45 MARKET SIZE FOR MANUFACTURING, BY REGION, 2020–2027 (USD MILLION)
           9.2.6 MARINE
                    9.2.6.1 Adoption of generators to power propulsion systems is expected to boost demand
                               TABLE 46 MARKET SIZE FOR MARINE, BY REGION, 2020–2027 (USD MILLION)
           9.2.7 CONSTRUCTION
                    9.2.7.1 Ease of use in remote construction sites for temporary durations to accelerate demand for generator sets
                               TABLE 47 MARKET SIZE FOR CONSTRUCTION, BY REGION, 2020–2027 (USD MILLION)
           9.2.8 OTHERS
                    TABLE 48 MARKET FOR OTHER INDUSTRIAL END USERS, BY REGION, 2020–2027 (USD MILLION)
    9.3 COMMERCIAL
           FIGURE 50 MARKET, BY COMMERCIAL END USER, 2021
           TABLE 49 MARKET, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
           TABLE 50 COMMERCIAL MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
           9.3.1 HEALTHCARE
                    9.3.1.1 Demand for uninterrupted power supply to boost market for backup generators
                               TABLE 51 MARKET FOR HEALTHCARE, BY REGION, 2020–2027 (USD MILLION)
           9.3.2 IT & TELECOM
                    9.3.2.1 Increasing demand for generators in IT & telecom sector for continuity of business operations to drive growth
                               TABLE 52 MARKET FOR IT & TELECOM, BY REGION, 2020–2027 (USD MILLION)
           9.3.3 DATA CENTERS
                    9.3.3.1 Increasing need to improve uptime and avoid eliminate costly operational to boost demand for generator sets
                               TABLE 53 MARKET FOR DATA CENTERS, BY REGION, 2020–2027 (USD MILLION)
           9.3.4 OTHERS
                    TABLE 54 MARKET FOR OTHER COMMERCIAL END USERS, BY REGION, 2020–2027 (USD MILLION)
    9.4 RESIDENTIAL
           9.4.1 INCREASING DEMAND FOR ELECTRICITY AND EXPANDING RESIDENTIAL REAL ESTATE SECTOR TO DRIVE DEMAND FOR GENERATORS
                    TABLE 55 MARKET FOR RESIDENTIAL, BY REGION, 2020–2027 (USD MILLION)

10 GENERATOR SALES MARKET, BY DESIGN (Page No. - 146)
     10.1 INTRODUCTION
           FIGURE 51 MARKET, BY DESIGN, 2021
           TABLE 56 MARKET SIZE, BY DESIGN, 2020–2027 (USD MILLION)
     10.2 STATIONARY
             10.2.1 USE OF LOW-NOISE ENGINE TECHNOLOGY AND GROWING OIL & GAS, CHEMICALS & PETROCHEMICALS, TELECOMMUNICATIONS, AND MANUFACTURING INDUSTRIES TO FUEL DEMAND FOR STATIONARY GENERATORS
                        TABLE 57 STATIONARY MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
     10.3 PORTABLE
             10.3.1 ACCESSIBILITY TO REMOTE LOCATIONS AND SUITABILITY FOR TEMPORARY APPLICATIONS ARE DRIVING GROWTH OF PORTABLE GENERATORS
                        TABLE 58 PORTABLE MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)

11 GENERATOR SALES MARKET, BY SALES CHANNEL (Page No. - 150)
     11.1 INTRODUCTION
           FIGURE 52 GENERATOR SALES MARKET, BY SALES CHANNEL, 2021
           TABLE 59 MARKET, BY SALES CHANNEL, 2020–2027 (USD MILLION)
     11.2 DIRECT
             11.2.1 DIRECT SALES ELIMINATES INTERMEDIARIES INVOLVED IN DISTRIBUTION OF GENERATORS AND HELPS IN REDUCING ADVERTISING COSTS
                        TABLE 60 MARKET FOR DIRECT SALES CHANNEL, BY REGION, 2020–2027 (USD MILLION)
     11.3 INDIRECT
             11.3.1 BETTER PRODUCT REACH AND PREFERENCE FOR PROCUREMENT OF GENERATORS THROUGH INDIRECT SALES CHANNEL TO BOOST MARKET GROWTH
                        TABLE 61 MARKET FOR INDIRECT SALES CHANNEL, BY REGION, 2020–2027 (USD MILLION)

12 GENERATOR SALES MARKET, BY REGION (Page No. - 154)
     12.1 INTRODUCTION
             FIGURE 53 MARKET IN ASIA PACIFIC TO GROW AT HIGHEST RATE DURING FORECAST PERIOD
             FIGURE 54 MARKET SHARE, BY REGION, 2021
             TABLE 62 MARKET SIZE, BY REGION, 2020–2027 (USD MILLION)
             TABLE 63 MARKET, BY REGION, 2020–2027 (THOUSAND UNITS)
     12.2 ASIA PACIFIC
             FIGURE 55 SNAPSHOT: MARKET IN ASIA PACIFIC
             12.2.1 BY FUEL TYPE
                        TABLE 64 MARKET IN ASIA PACIFIC, BY FUEL TYPE, 2020–2027 (USD MILLION)
             12.2.2 BY POWER RATING
                        TABLE 65 MARKET IN ASIA PACIFIC, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 66 MARKET IN ASIA PACIFIC, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                        TABLE 67 UP TO 50 KW MARKET IN ASIA PACIFIC, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 68 UP TO 50 KW MARKET SIZE IN ASIA PACIFIC, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
             12.2.3 BY APPLICATION
                        TABLE 69 MARKET IN ASIA PACIFIC, BY APPLICATION, 2020–2027 (USD MILLION)
             12.2.4 BY END USER
                        TABLE 70 MARKET IN ASIA PACIFIC, BY END USER, 2020–2027 (USD MILLION)
                        TABLE 71 MARKET IN ASIA PACIFIC, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                        TABLE 72 MARKET IN ASIA PACIFIC, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
             12.2.5 BY SALES CHANNEL
                        TABLE 73 MARKET IN ASIA PACIFIC, BY SALES CHANNEL, 2020–2027 (USD MILLION)
             12.2.6 BY DESIGN
                        TABLE 74 MARKET IN ASIA PACIFIC, BY DESIGN, 2020–2027 (USD MILLION)
             12.2.7 BY COUNTRY
                        TABLE 75 MARKET IN ASIA PACIFIC, BY COUNTRY, 2020–2027 (USD MILLION)
                        12.2.7.1 China
                                     12.2.7.1.1 Rise in energy demand coupled with rapid urbanization and industrialization to create growth opportunities
                                                    TABLE 76 MARKET IN CHINA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 77 MARKET IN CHINA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 78 MARKET IN CHINA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 79 MARKET IN CHINA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.2.7.2 India
                                     12.2.7.2.1 Increased need for reliable electricity and rapid economic growth to drive market
                                                    TABLE 80 MARKET IN INDIA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 81 MARKET IN INDIA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 82 MARKET IN INDIA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 83 MARKET IN INDIA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.2.7.3 Japan
                                     12.2.7.3.1 Growing natural gas infrastructure and renovation of grid infrastructure to boost market growth
                                                    TABLE 84 MARKET IN JAPAN, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 85 MARKET IN JAPAN, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 86 MARKET IN JAPAN, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 87 MARKET IN JAPAN, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.2.7.4 Australia
                                     12.2.7.4.1 Government programs and development of construction and mining activities to accelerate market growth
                                                    TABLE 88 MARKET IN AUSTRALIA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 89 MARKET IN AUSTRALIA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 90 MARKET IN AUSTRALIA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 91 MARKET IN AUSTRALIA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.2.7.5 South Korea
                                     12.2.7.5.1 Growing investments in manufacturing and marine industries in South Korea to drive market
                                                    TABLE 92 MARKET IN SOUTH KOREA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 93 MARKET IN SOUTH KOREA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 94 MARKET IN SOUTH KOREA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 95 MARKET IN SOUTH KOREA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.2.7.6 New Zealand
                                     12.2.7.6.1 Government programs and development of tourism sector to accelerate market growth
                                                    TABLE 96 MARKET IN NEW ZEALAND, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 97 MARKET IN NEW ZEALAND, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 98 MARKET IN NEW ZEALAND, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 99 MARKET IN NEW ZEALAND, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.2.7.7 Rest of Asia Pacific
                                     TABLE 100 MARKET IN REST OF ASIA PACIFIC, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                     TABLE 101 MARKET IN REST OF ASIA PACIFIC, BY END USER, 2020–2027 (USD MILLION)
                                     TABLE 102 MARKET IN REST OF ASIA PACIFIC, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                     TABLE 103 MARKET IN REST OF ASIA PACIFIC, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
     12.3 NORTH AMERICA
             FIGURE 56 SNAPSHOT: MARKET IN NORTH AMERICA
             12.3.1 BY FUEL TYPE
                        TABLE 104 MARKET SIZE IN NORTH AMERICA, BY FUEL TYPE, 2020–2027 (USD MILLION)
             12.3.2 BY POWER RATING
                        TABLE 105 MARKET SIZE IN NORTH AMERICA, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 106 MARKET VOLUME IN NORTH AMERICA, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                        TABLE 107 UP TO 50 KW MARKET SIZE IN NORTH AMERICA, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 108 UP TO 50 KW MARKET VOLUME IN NORTH AMERICA, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
             12.3.3 BY APPLICATION
                        TABLE 109 MARKET SIZE IN NORTH AMERICA, BY APPLICATION, 2020–2027 (USD MILLION)
             12.3.4 BY END USER
                        TABLE 110 MARKET SIZE IN NORTH AMERICA, BY END USER, 2020–2027 (USD MILLION)
                        TABLE 111 MARKET SIZE IN NORTH AMERICA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                        TABLE 112 MARKET SIZE IN NORTH AMERICA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
             12.3.5 BY SALES CHANNEL
                        TABLE 113 MARKET SIZE IN NORTH AMERICA, BY SALES CHANNEL, 2020–2027 (USD MILLION)
             12.3.6 BY DESIGN
                        TABLE 114 MARKET SIZE IN NORTH AMERICA, BY DESIGN, 2020–2027 (USD MILLION)
             12.3.7 BY COUNTRY
                        TABLE 115 MARKET SIZE IN NORTH AMERICA, BY COUNTRY, 2020–2027 (USD MILLION)
                        12.3.7.1 US
                                     12.3.7.1.1 Aging power grid infrastructure, shale gas developments, and need for reliable backup power majorly contribute to rise in demand for generators
                                                    TABLE 116 MARKET SIZE IN US, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 117 MARKET SIZE IN US, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 118 MARKET SIZE IN US, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 119 MARKET SIZE IN US, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.3.7.2 Canada
                                     12.3.7.2.1 Increasing demand for generators in mining and oil & gas industries to propel market growth
                                                    TABLE 120 MARKET SIZE IN CANADA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 121 MARKET SIZE IN CANADA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 122 MARKET SIZE IN CANADA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 123 MARKET SIZE IN CANADA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.3.7.3 Mexico
                                     12.3.7.3.1 Rising energy requirements and growing manufacturing, oil & gas, and mining sectors are likely to boost demand for generator sets
                                                    TABLE 124 MARKET SIZE IN MEXICO, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 125 MARKET SIZE IN MEXICO, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 126 GENERATOR SALES MARKET SIZE IN MEXICO, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 127 MARKET SIZE IN MEXICO, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
     12.4 EUROPE
             12.4.1 BY FUEL TYPE
                        TABLE 128 MARKET SIZE IN EUROPE, BY FUEL TYPE, 2020–2027 (USD MILLION)
             12.4.2 BY POWER RATING
                        TABLE 129 MARKET SIZE IN EUROPE, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 130 MARKET VOLUME IN EUROPE, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                        TABLE 131 UP TO 50 KW MARKET SIZE IN EUROPE, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 132 UP TO 50 KW MARKET VOLUME IN EUROPE, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
             12.4.3 BY APPLICATION
                        TABLE 133 MARKET SIZE IN EUROPE, BY APPLICATION, 2020–2027 (USD MILLION)
             12.4.4 BY END USER
                        TABLE 134 MARKET SIZE IN EUROPE, BY END USER, 2020–2027 (USD MILLION)
                        TABLE 135 MARKET SIZE IN EUROPE, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                        TABLE 136 MARKET SIZE IN EUROPE, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
             12.4.5 BY SALES CHANNEL
                        TABLE 137 MARKET SIZE IN EUROPE, BY SALES CHANNEL, 2020–2027 (USD MILLION)
             12.4.6 BY DESIGN
                        TABLE 138 MARKET SIZE IN EUROPE, BY DESIGN, 2020–2027 (USD MILLION)
             12.4.7 BY COUNTRY
                        TABLE 139 MARKET SIZE IN EUROPE, BY COUNTRY, 2020–2027 (USD MILLION)
                        12.4.7.1 Germany
                                     12.4.7.1.1 Need for reliable backup power for manufacturing and growing investments for data center and construction sector to boost market growth
                                                    TABLE 140 MARKET SIZE IN GERMANY, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 141 MARKET SIZE IN GERMANY, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 142 MARKET SIZE IN GERMANY, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 143 MARKET SIZE IN GERMANY, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.4.7.2 Russia
                                     12.4.7.2.1 Surging investments in oil & gas and marine sectors and expanding gas transportation infrastructure to accelerate market growth
                                                    TABLE 144 MARKET SIZE IN RUSSIA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 145 MARKET SIZE IN RUSSIA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 146 MARKET SIZE IN RUSSIA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 147 MARKET SIZE IN RUSSIA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.4.7.3 France
                                     12.4.7.3.1 Demand for generators in telecom and manufacturing sectors is fueling market growth
                                                    TABLE 148 MARKET SIZE IN FRANCE, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 149 MARKET SIZE IN FRANCE, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 150 MARKET SIZE IN FRANCE, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 151 MARKET SIZE IN FRANCE, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.4.7.4 UK
                                     12.4.7.4.1 Growing demand for data centers in UK to drive market growth
                                                    TABLE 152 MARKET SIZE IN UK, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 153 MARKET SIZE IN UK, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 154 MARKET SIZE IN UK, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 155 MARKET SIZE IN UK, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.4.7.5 Rest of Europe
                                     TABLE 156 MARKET SIZE IN REST OF EUROPE, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                     TABLE 157 MARKET SIZE IN REST OF EUROPE, BY END USER, 2020–2027 (USD MILLION)
                                     TABLE 158 MARKET SIZE IN REST OF EUROPE, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                     TABLE 159 MARKET SIZE IN REST OF EUROPE, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
     12.5 SOUTH AMERICA
             12.5.1 BY FUEL TYPE
                        TABLE 160 MARKET SIZE IN SOUTH AMERICA, BY FUEL TYPE, 2020–2027 (USD MILLION)
             12.5.2 BY POWER RATING
                        TABLE 161 MARKET SIZE IN SOUTH AMERICA, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 162 MARKET VOLUME IN SOUTH AMERICA, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                        TABLE 163 UP TO 50 KW MARKET VOLUME IN SOUTH AMERICA, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                        TABLE 164 UP TO 50 KW MARKET SIZE IN SOUTH AMERICA, BY POWER RATING, 2020–2027 (USD MILLION)
             12.5.3 BY APPLICATION
                        TABLE 165 MARKET IN SOUTH AMERICA, BY APPLICATION, 2020–2027 (USD MILLION)
             12.5.4 BY END USER
                        TABLE 166 MARKET IN SOUTH AMERICA, BY END USER, 2020–2027 (USD MILLION)
                        TABLE 167 MARKET IN SOUTH AMERICA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                        TABLE 168 MARKET IN SOUTH AMERICA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
             12.5.5 BY SALES CHANNEL
                        TABLE 169 MARKET IN SOUTH AMERICA, BY SALES CHANNEL, 2020–2027 (USD MILLION)
             12.5.6 BY DESIGN
                        TABLE 170 MARKET IN SOUTH AMERICA, BY DESIGN, 2020–2027 (USD MILLION)
             12.5.7 BY COUNTRY
                        TABLE 171 MARKET IN SOUTH AMERICA, BY COUNTRY, 2020–2027 (USD MILLION)
                        12.5.7.1 Brazil
                                     12.5.7.1.1 Surging demand for backup power generation across industries to boost growth
                                                    TABLE 172 MARKET SIZE IN BRAZIL, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 173 MARKET SIZE IN BRAZIL, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 174 MARKET SIZE IN BRAZIL, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 175 MARKET SIZE IN BRAZIL, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.5.7.2 Argentina
                                     12.5.7.2.1 Large-scale power outages and increased natural gas production to drive market
                                                    TABLE 176 MARKET SIZE IN ARGENTINA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 177 MARKET SIZE IN ARGENTINA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 178 MARKET SIZE IN ARGENTINA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 179 MARKET SIZE IN ARGENTINA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.5.7.3 Rest of South America
                                     TABLE 180 MARKET SIZE IN REST OF SOUTH AMERICA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                     TABLE 181 MARKET SIZE IN REST OF SOUTH AMERICA, BY END USER, 2020–2027 (USD MILLION)
                                     TABLE 182 MARKET SIZE IN REST OF SOUTH AMERICA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                     TABLE 183 MARKET SIZE IN REST OF SOUTH AMERICA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
     12.6 MIDDLE EAST & AFRICA
             12.6.1 BY FUEL TYPE
                        TABLE 184 MARKET IN MIDDLE EAST & AFRICA, BY FUEL TYPE, 2020–2027 (USD MILLION)
             12.6.2 BY POWER RATING
                        TABLE 185 MARKET IN MIDDLE EAST & AFRICA, BY POWER RATING, 2020–2027 (USD MILLION)
                        TABLE 186 UP TO 50 KW MARKET IN MIDDLE EAST & AFRICA, BY POWER RATING , 2020–2027 (USD MILLION)
                        TABLE 187 MARKET IN MIDDLE EAST & AFRICA, BY POWER RATING, 2020–2027 (THOUSAND UNITS)
                        TABLE 188 MARKET IN MIDDLE EAST & AFRICA, BY POWER RATING (UP TO 50 KW), 2020–2027 (THOUSAND UNITS)
             12.6.3 BY APPLICATION
                        TABLE 189 MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION, 2020–2027 (USD MILLION)
             12.6.4 BY END USER
                        TABLE 190 MARKET IN MIDDLE EAST & AFRICA, BY END USER, 2020–2027 (USD MILLION)
                        TABLE 191 MARKET IN MIDDLE EAST & AFRICA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                        TABLE 192 MARKET IN MIDDLE EAST & AFRICA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
             12.6.5 BY SALES CHANNEL
                        TABLE 193 MARKET IN MIDDLE EAST & AFRICA, BY SALES CHANNEL, 2020–2027 (USD MILLION)
             12.6.6 BY DESIGN
                        TABLE 194 MARKET IN MIDDLE EAST & AFRICA, BY DESIGN, 2020–2027 (USD MILLION)
             12.6.7 BY COUNTRY
                        TABLE 195 MARKET IN MIDDLE EAST & AFRICA, BY COUNTRY, 2020–2027 (USD MILLION)
                        12.6.7.1 Saudi Arabia
                                     12.6.7.1.1 Growing investments in infrastructure development and oil & gas industry to fuel demand
                                                    TABLE 196 MARKET IN SAUDI ARABIA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 197 MARKET IN SAUDI ARABIA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 198 MARKET IN SAUDI ARABIA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 199 MARKET IN SAUDI ARABIA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.6.7.2 UAE
                                     12.6.7.2.1 Infrastructure growth and high influx of foreign direct investments to fuel demand
                                                    TABLE 200 GENERATOR SALES MARKET IN UAE, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 201 GENERATOR SALES MARKET IN UAE, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 202 GENERATOR SALES MARKET IN UAE, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 203 GENERATOR SALES MARKET IN UAE, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.6.7.3 South Africa
                                     12.6.7.3.1 Need to avoid blackouts and power outages is driving demand for deployment of generators
                                                    TABLE 204 GENERATOR SALES MARKET IN SOUTH AFRICA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 205 GENERATOR SALES MARKET IN SOUTH AFRICA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 206 GENERATOR SALES MARKET IN SOUTH AFRICA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 207 GENERATOR SALES MARKET IN SOUTH AFRICA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.6.7.4 Nigeria
                                     12.6.7.4.1 High dependence on diesel-powered generators to provide continued power supply
                                                    TABLE 208 GENERATOR SALES MARKET IN NIGERIA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 209 GENERATOR SALES MARKET IN NIGERIA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 210 GENERATOR SALES MARKET IN NIGERIA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 211 GENERATOR SALES MARKET IN NIGERIA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.6.7.5 Algeria
                                     12.6.7.5.1 Increasing investments in oil & gas sector are boosting demand
                                                    TABLE 212 GENERATOR SALES MARKET IN ALGERIA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                                    TABLE 213 GENERATOR SALES MARKET IN ALGERIA, BY END USER, 2020–2027 (USD MILLION)
                                                    TABLE 214 GENERATOR SALES MARKET IN ALGERIA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                                    TABLE 215 GENERATOR SALES MARKET IN ALGERIA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)
                        12.6.7.6 Rest of Middle East & Africa
                                     TABLE 216 GENERATOR SALES MARKET IN REST OF MIDDLE EAST & AFRICA, BY FUEL TYPE, 2020–2027 (USD MILLION)
                                     TABLE 217 GENERATOR SALES MARKET IN REST OF MIDDLE EAST & AFRICA, BY END USER, 2020–2027 (USD MILLION)
                                     TABLE 218 GENERATOR SALES MARKET IN REST OF MIDDLE EAST & AFRICA, BY INDUSTRIAL END USER, 2020–2027 (USD MILLION)
                                     TABLE 219 GENERATOR SALES MARKET IN REST OF MIDDLE EAST & AFRICA, BY COMMERCIAL END USER, 2020–2027 (USD MILLION)

13 COMPETITIVE LANDSCAPE (Page No. - 232)
     13.1 KEY PLAYERS STRATEGIES
             TABLE 220 OVERVIEW OF KEY STRATEGIES DEPLOYED BY TOP PLAYERS, 2017–2022
     13.2 MARKET SHARE ANALYSIS OF TOP FIVE PLAYERS
             TABLE 221 GENERATOR SALES MARKET: DEGREE OF COMPETITION
             FIGURE 57 SHARE ANALYSIS OF TOP PLAYERS IN GENERATOR SALES MARKET, 2020
     13.3 REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS
           FIGURE 58 TOP PLAYERS IN GENERATOR SALES MARKET FROM 2016 TO 2020
     13.4 COMPETITIVE LEADERSHIP MAPPING
             13.4.1 STAR
             13.4.2 EMERGING LEADER
             13.4.3 PERVASIVE
             13.4.4 PARTICIPANT
                        FIGURE 59 GENERATOR SALES MARKET: COMPETITIVE LEADERSHIP MAPPING, 2021
     13.5 STARTUP/SME EVALUATION QUADRANT, 2020
             13.5.1 PROGRESSIVE COMPANY
             13.5.2 RESPONSIVE COMPANY
             13.5.3 DYNAMIC COMPANY
             13.5.4 STARTING BLOCK
                        FIGURE 60 GENERATOR SALES MARKET: START-UP/SME EVALUATION QUADRANT, 2021
                        TABLE 222 GENERATOR SALES MARKET: DETAILED LIST OF KEY STARTUPS/SMES
                        TABLE 223 GENERATOR SALES MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
     13.6 GENERATOR SALES MARKET: COMPANY FOOTPRINT
             TABLE 224 APPLICATION: COMPANY FOOTPRINT
             TABLE 225 END USER: COMPANY FOOTPRINT
             TABLE 226 FUEL TYPE: COMPANY FOOTPRINT
             TABLE 227 REGION: COMPANY FOOTPRINT
             TABLE 228 COMPANY FOOTPRINT
     13.7 COMPETITIVE SCENARIO
             TABLE 229 GENERATOR SALES MARKET: NEW PRODUCT LAUNCHES, SEPTEMBER 2020–JANUARY 2022
             TABLE 230 GENERATOR SALES MARKET: DEALS, SEPTEMBER 2018– NOVEMBER 2021
             TABLE 231 GENERATOR SALES MARKET: OTHERS, FEBRUARY 2019– NOVEMBER 2021

14 COMPANY PROFILES (Page No. - 251)
(Business overview, Products offered, Recent developments & MnM View)* 
     14.1 KEY PLAYERS
             14.1.1 CATERPILLAR
                        TABLE 232 CATERPILLAR: BUSINESS OVERVIEW
                        FIGURE 61 CATERPILLAR: COMPANY SNAPSHOT
                        TABLE 233 CATERPILLAR: PRODUCTS OFFERED
                        TABLE 234 CATERPILLAR: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 235 CATERPILLAR: DEALS
             14.1.2 CUMMINS
                        TABLE 236 CUMMINS: BUSINESS OVERVIEW
                        FIGURE 62 CUMMINS: COMPANY SNAPSHOT
                        TABLE 237 CUMMINS: PRODUCTS OFFERED
                        TABLE 238 CUMMINS: PRODUCT LAUNCH
                        TABLE 239 CUMMINS: DEALS
             14.1.3 ROLLS-ROYCE HOLDINGS
                        TABLE 240 ROLLS-ROYCE HOLDINGS: BUSINESS OVERVIEW
                        FIGURE 63 ROLLS-ROYCE HOLDINGS: COMPANY SNAPSHOT
                        TABLE 241 ROLLS-ROYCE HOLDINGS: PRODUCTS OFFERED
                        TABLE 242 ROLLS-ROYCE HOLDINGS: DEALS
             14.1.4 MITSUBISHI HEAVY INDUSTRIES, LTD.
                        TABLE 243 MITSUBISHI HEAVY INDUSTRIES, LTD.: BUSINESS OVERVIEW
                        FIGURE 64 MITSUBISHI HEAVY INDUSTRIES, LTD.: COMPANY SNAPSHOT
                        TABLE 244 MITSUBISHI HEAVY INDUSTRIES, LTD.: PRODUCTS OFFERED
                        TABLE 245 MITSUBISHI HEAVY INDUSTRIES, LTD.: PRODUCTS PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 246 MITSUBISHI HEAVY INDUSTRIES, LTD.: DEALS
             14.1.5 GENERAC
                        TABLE 247 GENERAC: BUSINESS OVERVIEW
                        FIGURE 65 GENERAC: COMPANY SNAPSHOT
                        TABLE 248 GENERAC: PRODUCTS OFFERED
                        TABLE 249 GENERAC: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 250 GENERAC: DEALS
             14.1.6 WΔRTSILΔ
                        TABLE 251 WΔRTSILΔ: BUSINESS OVERVIEW
                        FIGURE 66 WΔRTSILΔ: COMPANY SNAPSHOT
                        TABLE 252 WΔRTSILΔ: PRODUCTS OFFERED
                        TABLE 253 WΔRTSILΔ: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 254 WΔRTSILΔ: DEALS
             14.1.7 YANMAR
                        TABLE 255 YANMAR: BUSINESS OVERVIEW
                        FIGURE 67 YANMAR: COMPANY SNAPSHOT
                        TABLE 256 YANMAR: PRODUCTS OFFERED
                        TABLE 257 YANMAR: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 258 YANMAR: DEALS
             14.1.8 WACKER NEUSON
                        TABLE 259 WACKER NEUSON: BUSINESS OVERVIEW
                        FIGURE 68 WACKER NEUSON: COMPANY SNAPSHOT
                        TABLE 260 WACKER NEUSON: PRODUCT OFFERED
                        TABLE 261 WACKER NEUSON: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 262 WACKER NEUSON: DEALS
             14.1.9 SIEMENS ENERGY
                        TABLE 263 SIEMENS ENERGY: BUSINESS OVERVIEW
                        FIGURE 69 SIEMENS ENERGY: COMPANY SNAPSHOT
                        TABLE 264 SIEMENS: PRODUCTS OFFERED
                        TABLE 265 SIEMENS: DEALS
             14.1.10 BRIGGS & STRATTON
                        TABLE 266 BRIGGS & STRATTON: BUSINESS OVERVIEW
                        FIGURE 70 BRIGGS & STRATTON: COMPANY SNAPSHOT
                        TABLE 267 BRIGGS & STRATTON: PRODUCTS OFFERED
                        TABLE 268 BRIGGS & STRATTON: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
             14.1.11 ATLAS COPCO
                        TABLE 269 ATLAS COPCO: BUSINESS OVERVIEW
                        FIGURE 71 ATLAS COPCO: COMPANY SNAPSHOT
                        TABLE 270 ATLAS COPCO: PRODUCTS OFFERED
                        TABLE 271 ATLAS COPCO: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
             14.1.12 WEICHAI POWER CO., LTD.
                        TABLE 272 WEICHAI POWER CO., LTD.: BUSINESS OVERVIEW
                        FIGURE 72 WEICHAI POWER CO., LTD.: COMPANY SNAPSHOT
                        TABLE 273 WEICHAI POWER CO., LTD.: PRODUCTS OFFERED
             14.1.13 ABB
                        TABLE 274 ABB: BUSINESS OVERVIEW
                        FIGURE 73 ABB: COMPANY SNAPSHOT
                        TABLE 275 ABB: PRODUCTS OFFERED
             14.1.14 KOHLER CO.
                        TABLE 276 KOHLER CO.: BUSINESS OVERVIEW
                        TABLE 277 KOHLER: PRODUCTS OFFERED
                        TABLE 278 KOHLER: PRODUCT LAUNCHES/PRODUCT DEVELOPMENTS
                        TABLE 279 KOHLER: DEALS
             14.1.15 DENYO CO., LTD.
                        TABLE 280 DENYO CO., LTD.: BUSINESS OVERVIEW
                        FIGURE 74 DENYO CO., LTD.: COMPANY SNAPSHOT
                        TABLE 281 DENYO: PRODUCTS OFFERED
*Details on Business overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies. 
     14.2 OTHER PLAYERS
             14.2.1 AKSA ENERGY
             14.2.2 GREAVES COTTON LIMITED
             14.2.3 KIRLOSKAR OIL ENGINES LTD. (KOEL)
             14.2.4 HONDA POWER PRODUCTS
             14.2.5 DOOSAN GROUP

15 APPENDIX (Page No. - 324)
     15.1 INSIGHTS OF INDUSTRY EXPERTS
     15.2 DISCUSSION GUIDE
     15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     15.4 AVAILABLE CUSTOMIZATIONS
     15.5 RELATED REPORTS
     15.6 AUTHOR DETAILS

The study involved major activities in estimating the current size of the generator sales market. Exhaustive secondary research was done to collect information on the peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of the segments and subsegments.

Secondary Research

This research study on the generator sales market involved the use of extensive secondary sources, directories, and databases, such as Hoovers, Bloomberg, Businessweek, Factiva, International Energy Agency, and BP Statistical Review of World Energy, to identify and collect information useful for a technical, market-oriented, and commercial study of the global generator sales market. The other secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases.

Primary Research

The generator sales market comprises several stakeholders such as generator manufacturers, engine manufacturers, manufacturers of subcomponents of generators, manufacturing technology providers, and technology support providers in the supply chain. The demand side of this market is characterized by the rising demand for uninterrupted power supply from end users. Moreover, the demand is also driven by the rising demand from data centers & IT facilities. The supply side is characterized by rising demand for contracts from the industrial sector, and mergers & acquisitions among big players. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents:

Generator Sales Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the generator sales market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and market have been identified through extensive secondary research, and their market share in the respective regions have been determined through both primary and secondary research.
  • The industry’s value chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Global Generator Sales Market Size: Bottom-Up Approach

Generator Sales Market Size, and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments, the data triangulation and market breakdown processes have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand- and supply sides. Along with this, the market has been validated using both the top-down and bottom-up approaches.

Objectives of the Study

  • To define, describe, segment, and forecast the generator sales market, in terms of value and volume, on the basis of fuel type, end user, power rating, application, design, sales channel, and region
  • To forecast the market size for five key regions: North America, South America, Europe, Asia Pacific, and Middle East & Africa, along with their key countries
  • To provide detailed information about the key drivers, restraints, opportunities, and challenges influencing the growth of the market
  • To strategically analyze the subsegments with respect to individual growth trends, prospects, and contributions of each segment to the overall market size
  • To analyze market opportunities for stakeholders and the competitive landscape of the market
  • To strategically profile the key players and comprehensively analyze their market shares and core competencies
  • To analyze competitive developments, such as sales contracts, agreements, investments, expansions, new product launches, mergers, partnerships, joint ventures, collaborations, and acquisitions, in the market

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the client’s specific needs. The following customization options are available for this report:

Geographic Analysis

  • Further breakdown of region or country-specific analysis

Company Information

  • Detailed analyses and profiling of additional market players (up to 5)
Report Code
EP 3131
Published ON
Mar, 2022
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