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HOME Top Market Reports Retail Cloud Market by Type (Solution and Service), Service Model (SaaS, PaaS, and IaaS), Organization Size, Deployment Model (Public, Private, and Hybrid Cloud), and Region - Global Forecast to 2021

Retail Cloud Market by Type (Solution and Service), Service Model (SaaS, PaaS, and IaaS), Organization Size, Deployment Model (Public, Private, and Hybrid Cloud), and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: February 2017
Report Code: TC 4989

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[180 Pages Report]  The retail cloud market size is estimated to grow from USD 11.06 billion in 2016 to USD 28.53 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 20.9%. Cloud computing is on-demand, internet-based computing. In the retail cloud environment, retail organizations and retailers can move their business applications and infrastructure resources to the different service architectures of cloud such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) to gain advantage in terms of speed and agility. Features of cloud computing are enticing and increasingly pertinent to the retail industry for activities such as Supply Chain Management (SCM), customer management, merchandising, and workforce management. The strengths and abilities of cloud are swiftly altering the retail landscape by offering a number of advantages such as cost savings, usage-based billing, and business continuity & agility.

Market Dynamics

Drivers

  • Rapid adoption of smartphones
  • Need for compliance and collaboration
  • Shift to omni-channel experience
  • compliance and collaboration

Restraints

  • Growing concerns regarding security and privacy

Opportunities

  • Mobile POS (mPOS)
  • IoT in Retail
  • Click-and-collect programs

Challenges

  • Frequently changing consumer preferences
  • Reluctance of retailers to adopt cloud

Rapid adoption of smartphones in Retail drives the global retail cloud market

Smartphones have witnessed tremendous growth in the past decade. There were more than 2 billion smartphone subscriptions around the world in 2016, owing to declining cost, improved standard of living, and internet ubiquity. The rising acceptance of smartphones has led to a variety of new smartphone applications. Retailers are able to target customers through various mobile applications for online shopping and payments. A mobile app is more than just a convenient platform to purchase something; it should provide a personalized experience that relates both to the consumer’s interests and conveys details about items on the physical retail shelf. Mobile applications can be used for various purposes, such as providing Stock Keeping Unit (SKU) information, related products, price, and location within the retail store on the basis of data available on consumer previous shopping patterns. Mobile applications can also enable self-checkouts by communicating with the store’s payment systems to facilitate the payment process. Moreover, they can enable mapping of shopping behavior, preferences, and drive targeted promotions by using numerous data mining algorithms and big data technologies.

Retail Cloud Market

The following are the major objectives of the study:

  • To define, describe, and forecast the global retail cloud market on the basis of types, service models, deployment models, organization sizes, and regions.
  • To forecast the market size of the five main regional segments, namely, North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America.
  • To strategically analyse the sub segment, with respect to individual growth trends, future prospects, and contribution to the total market.
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyse opportunities in the market for stakeholders and provide strategic profiles of the key players in the market to comprehensively analyse the core competencies1 and to draw competitive landscape for the market.
  • To track and analyse competitive developments such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities in the market.

During this research study, major players operating in the reed sensor market in various regions have been identified, and their offerings, regional presence, and distribution channels have been analyzed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, along with primary respondents. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market. The figure below shows the breakdown of the primaries on the basis of the company type, designation, and region considered during the research study.

Retail Cloud Market

To know about the assumptions considered for the study, download the pdf brochure

The major players in the retail cloud include Oracle Corporation (California, U.S.), Cisco Systems, Inc. (California, U.S.), SAP SE (Wurttemberg, Germany), International Business Machines Corporation (New York, U.S.), Microsoft Corporation (Washington, U.S.), Computer Sciences Corporation (Virginia, U.S.), Fujitsu Limited (Tokyo, Japan), Infor, Inc. (New York, U.S.), Epicor Software Corporation (Texas, U.S.), JDA Software group, Inc. (Arizona, U.S.), and Syntel Inc. (Michigan, U.S.).

Major Market Developments in Retail Cloud Market

  • Oracle acquired LogFire, which enabled Oracle to enhance the features of its cloud supply chain management solutions offerings. LogFire adds its warehouse management capabilities to Oracle SCM that provides upgraded solutions to customers
  • Cisco introduced electronic Point of Sale omni-channel solution for the traditional retail sector in Germany. It also connects various manufacturers’ systems with inventory systems as well as merges product and customer data, making it easy for clients to understand customer behavior and deliver better customer experience.
  • Accenture and SAP announced to extend SAP’s current fashion management capabilities to contribute to the digital transformation journey of the fashion and retail brands. Accenture enables vertical integration across retail, wholesale, and manufacturing channels whereas SAP provides its SAP S/4HANA technology capabilities of flexible cloud services.

Key Target Audience for Retail Cloud Market

  • Consultancy firms/advisory firms
  • Training and education service providers
  • Cloud vendors
  • Analytics solution providers
  • Service providers
  • Platform providers

Scope of the Retail Cloud Market research report

The research report categorizes the retail cloud market to forecast the revenues and analyze the trends in each of the following subsegments:

By Type

  • Solution
  • Service

By Service Model

  • Software as a Service (SaaS)
  • Platform as a Service (PaaS)
  • Infrastructure as a Service (IaaS)

By Organization Size

  • Small and Medium Enterprise
  • Large Enterprise

By Deployment Model

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Vendor Comparison Analysis

  • Vendor comparison analysis provides information about major players that offer retail cloud solutions and outlines the findings and analysis on how well each retail cloud market vendor performs within our criteria.

Geographic Analysis

  • Further breakdown of the European retail cloud market
  • Further breakdown of the APAC retail cloud market
  • Further breakdown of the MEA retail cloud market
  • Further breakdown of the Latin American retail cloud market 

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Vendor Dive Matrix Methodology
    2.5 Research Assumptions
           2.5.1 Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Market Opportunities in the Retail Cloud Market
    4.2 Market Share of the Top Four Solutions and Regions, 2016
    4.3 Lifecycle Analysis, By Region, 2016
    4.4 Market Investment Scenario

5 Retail Cloud Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Ecosystem
    5.3 Market Segmentation
           5.3.1 By Type
                    5.3.1.1 By Solution
                    5.3.1.2 By Service
           5.3.2 By Service Model
           5.3.3 By Organization Size
           5.3.4 By Deployment Model
           5.3.5 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Rapid Adoption of Smartphones
                    5.4.1.2 Need for Compliance and Collaboration
                    5.4.1.3 Shift to Omni-Channel Experience
           5.4.2 Restraints
                    5.4.2.1 Growing Concerns Regarding Security and Privacy
           5.4.3 Opportunities
                    5.4.3.1 Mobile Pos (MPOS)
                    5.4.3.2 IoT in Retail
                    5.4.3.3 Click-And-Collect Programs
           5.4.4 Challenges
                    5.4.4.1 Frequently Changing Consumer Preferences
                    5.4.4.2 Reluctance of Retailers to Adopt Cloud

6 Industry Trends (Page No. - 45)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Demand Analysis
    6.4 Strategic Benchmarking

7 Retail Cloud Market Analysis, By Type (Page No. - 48)

    7.1 Introduction
    7.2 Retail Cloud Market Analysis, By Solution Type
           7.2.1 Supply Chain Management
           7.2.2 Customer Management
           7.2.3 Merchandising
           7.2.4 Workforce Management
           7.2.5 Reporting and Analytics
           7.2.6 Data Security
           7.2.7 Omni-Channel
           7.2.8 Others
    7.3 By Service Type
           7.3.1 Professional Services
           7.3.2 Managed Services

8 Retail Cloud Market Analysis, By Service Model (Page No. - 59)
    8.1 Introduction
    8.2 Software as A Service
    8.3 Platform as A Service
    8.4 Infrastructure as A Service

9 Retail Cloud Market Analysis, By Organization Size (Page No. - 64)
    9.1 Introduction
    9.2 Small and Medium Enterprises
    9.3 Large Enterprises

10 Retail Cloud Market Analysis, By Deployment Model (Page No. - 68)
     10.1 Introduction
     10.2 Public Cloud
     10.3 Private Cloud
     10.4 Hybrid Cloud

11 Geographic Analysis (Page No. - 73)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
             11.2.2 Canada
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 92)
     12.1 Overview
     12.2 Retail Cloud Market: Vendor Comparison
     12.3 Growth Strategies (2014–2016)
     12.4 Competitive Situations and Trends
             12.4.1 New Product Launches
             12.4.2 Partnerships
             12.4.3 Acquisitions

13 Company Profiles (Page No. - 101)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.1 Introduction
     13.2 Oracle Corporation
     13.3 Cisco Systems, Inc.
     13.4 SAP SE
     13.5 International Business Machines Corporation
     13.6 Microsoft Corporation
     13.7 Computer Sciences Corporation
     13.8 Fujitsu Limited
     13.9 Infor, Inc.
     13.10 Epicor Software Corporation
     13.11 JDA Software Group, Inc.
     13.12 Syntel, Inc.
     13.13 Rapidscale
     13.14 Retailcloud
     13.15 Retail Solutions, Inc.
     13.16 Softvision

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 135)
     14.1 Key Industry Insights
     14.2 Other Key Developments
             14.2.1 New Product Launches, 2014–2017
             14.2.2 Partnerships, 2014–2016
     14.3 Discussion Guide
     14.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.5 Introducing RT: Real-Time Market Intelligence
     14.6 Available Customizations
     14.7 Related Reports
     14.8 Author Details


List of Tables (64 Tables)

Table 1 Retail Cloud Market Size and Growth Rate, 2014–2021 (USD Million, Y-O-Y %)
Table 2 Market Size, By Type, 2014–2021 (USD Million)
Table 3 Market Size, By Solution, 2014–2021 (USD Million)
Table 4 Supply Chain Management: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Customer Management: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Merchandising: Retail Cloud Market Size, By Region, 2014–2021 (USD Million)
Table 7 Workforce Management: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Reporting and Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Data Security: Retail Cloud Market Size, By Region, 2014–2021 (USD Million)
Table 10 Omni-Channel: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Retail Cloud Market Size, By Service, 2014–2021 (USD Million)
Table 13 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Retail Cloud Market Size, By Service Model, 2014–2021 (USD Million)
Table 16 Software as A Service: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Platform as A Service: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Infrastructure as A Service: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Retail Cloud Market Size, By Organization Size, 2014–2021 (USD Million)
Table 20 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Retail Cloud Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 23 Public Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Private Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Hybrid Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Retail Cloud Market Size, By Region, 2014–2021 (USD Million)
Table 27 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 28 North America: Market Size, By Type, 2014–2021 (USD Million)
Table 29 North America: Market Size, By Solution, 2014–2021 (USD Million)
Table 30 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 31 North America: Market Size, By Service Model, 2014–2021 (USD Million)
Table 32 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 33 North America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 34 United States: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 35 Canada: Retail Cloud Market Size, By Organization Size, 2014–2021 (USD Million)
Table 36 Europe: Market Size, By Type, 2014–2021 (USD Million)
Table 37 Europe: Market Size, By Solution, 2014–2021 (USD Million)
Table 38 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 39 Europe: Market Size, By Service Model, 2014–2021 (USD Million)
Table 40 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 41 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Retail Cloud Market Size, By Type, 2014–2021 (USD Million)
Table 43 Asia-Pacific: Market Size, By Solution, 2014–2021 (USD Million)
Table 44 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 45 Asia-Pacific: Market Size, By Service Model, 2014–2021 (USD Million)
Table 46 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 47 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 48 Middle East and Africa: Retail Cloud Market Size, By Country, 2014–2021 (USD Million)
Table 49 Middle East and Africa: Market Size, By Type, 2014–2021 (USD Million)
Table 50 Middle East and Africa: Market Size, By Solution, 2014–2021 (USD Million)
Table 51 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 52 Middle East and Africa: Market Size, By Service Model, 2014–2021 (USD Million)
Table 53 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 54 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 55 Latin America: Retail Cloud Market Size, By Type, 2014–2021 (USD Million)
Table 56 Latin America: Market Size, By Solution, 2014–2021 (USD Million)
Table 57 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By Service Model, 2014–2021 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 60 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 61 New Product Launches, 2016–2017
Table 62 Partnerships, Agreements, and Collaborations 2015–2016
Table 63 Acquisitions, 2016
Table 64 Acquisitions, 2013–2016


List of Figures (55 Figures)

Figure 1 Retail Cloud Market: Market Segmentation
Figure 2 Retail Cloud Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Vendor Dive Matrix: Criteria Weightage
Figure 8 Retail Cloud Market: Assumptions
Figure 9 Market By Service Model (2016 vs 2021)
Figure 10 Market By Organization Size (2016 vs 2021)
Figure 11 North America is Expected to Hold the Largest Market Share in 2016
Figure 12 Popularity of Cloud Technologies and Mobile Devices are the Factors Contributing to the Growth of the Retail Cloud Market During the Forecast Period
Figure 13 Supply Chain Management Solution and North America to Have the Largest Market Share in 2016
Figure 14 Regional Lifecycle Analysis: Asia-Pacific is Expected to Grow Exponentially During the Forecast Period
Figure 15 Market Investment Scenario: Asia-Pacific Would Emerge as the Best Market for Investments in the Next Five Years
Figure 16 Retail Cloud Ecosystem
Figure 17 Market Segmentation: By Type
Figure 18 Market Segmentation: By Solution
Figure 19 Market Segmentation: By Service
Figure 20 Market Segmentation: By Service Model
Figure 21 Market Segmentation: By Organization Size
Figure 22 Market Segmentation: By Deployment Model
Figure 23 Market Segmentation: By Region
Figure 24 Market Drivers, Restraints, Opportunities, and Challenges
Figure 25 Market Value Chain Analysis
Figure 26 Market Strategic Benchmarking
Figure 27 Supply Chain Management Solution Type is Expected to Have the Largest Market Size During the Forecast Period
Figure 28 Professional Services Type is Expected to Have the Largest Market Size During the Forecast Period
Figure 29 Software as A Service is Expected to Have the Largest Market Size During the Forecast Period
Figure 30 Small and Medium Enterprises Segment is Expected to Hold the Largest Market Size During the Forecast Period
Figure 31 Public Cloud Model is Expected to Hold the Largest Market Size in the Forecast Period
Figure 32 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 33 North America Market Snapshot
Figure 34 Asia-Pacific Market Snapshot
Figure 35 Business Offering Comparison
Figure 36 Business Strategy Comparison
Figure 37 Companies Adopted the Strategy of New Product Launches as the Key Growth Strategy From 2014 to 2016
Figure 38 Product Portfolio Comparison of the Top Five Companies
Figure 39 Market Evaluation Framework
Figure 40 Battle for Market Share: New Product Launches Was the Key Strategy Adopted By Key Players in the Retail Cloud Market During the Period 2014–2017
Figure 41 Geographic Revenue Mix of Top Market Players
Figure 42 Oracle Corporation: Company Snapshot
Figure 43 Oracle Corporation: SWOT Analysis
Figure 44 Cisco Systems, Inc.: Company Snapshot
Figure 45 Cisco Systems, Inc.: SWOT Analysis
Figure 46 SAP SE: Company Snapshot
Figure 47 SAP SE: SWOT Analysis
Figure 48 International Business Machines Corporation: Company Snapshot
Figure 49 International Business Machines Corporation: SWOT Analysis
Figure 50 Microsoft Corporation: Company Snapshot
Figure 51 Microsoft Corporation: SWOT Analysis
Figure 52 Computer Sciences Corporation: Company Snapshot
Figure 53 Fujitsu Limited: Company Snapshot
Figure 54 Infor, Inc.: Company Snapshot
Figure 55 Syntel, Inc.: Company Snapshot

The retail cloud market is expected to grow from USD 11.06 billion in 2016 to USD 28.53 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 20.9% during the forecast period. The major drivers of this market include the rapid adoption of smartphones, need for compliance & collaboration, and shift to omni-channel experience.

Cloud computing is on-demand, internet-based computing. In the retail cloud environment, retail organizations and retailers can move their business applications and infrastructure resources to the different service architectures of cloud such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) to gain advantage in terms of speed and agility. Features of cloud computing are enticing and increasingly pertinent to the retail industry for activities such as Supply Chain Management (SCM), customer management, merchandising, and workforce management. The strengths and abilities of cloud are swiftly altering the retail landscape by offering a number of advantages such as cost savings, usage-based billing, and business continuity & agility.

The retail cloud market is segmented on the basis of types, service models, deployment models, organization sizes, and regions. Some of the major players in the retail cloud market include Oracle, IBM, SAP, Cisco, and Microsoft who have adopted different growth strategies, such as mergers & acquisitions, new product launches, and business expansions to increase their market shares. These players can be categorized into big players who cater to all segments and niche players that focus on specific segments only.

Solution type holds the largest market size and is expected to continue its dominance during the forecast period. These solutions are gaining huge adoption due to scalability, flexibility, and cost-efficiency delivered through cloud.

North America is expected to have the largest market share in 2016, whereas the APAC region is expected to grow at the highest CAGR from 2016 to 2021 in the retail cloud market. Organizations are shifting towards cloud-based solutions and services with the increasing adoption of digital business strategies. Moreover, enterprises are shifting towards personalizing the in-store experiences of consumers to provide them with better shopping experiences which is driving the growth of the retail cloud market in North America. This has led the retailers to opt for cloud based solutions.

Retail Cloud Market

Rapid adoption of smartphones, need for compliance & collaboration, and shift to omni-channel experience are the drivers of the retail cloud market. Growing concerns regarding security & privacy and reluctant nature of retailers to adopt cloud are some of the major restraints and challenges in the market. The key vendors in the retail cloud market are Oracle Corporation, Cisco Systems, Inc., SAP SE, IBM Corporation, and Microsoft Corporation. These players have adopted various strategies, such as new product developments, acquisitions, and partnerships, to serve the retail cloud market. Continuous technology innovation is an area of focus for these players in order to maintain its competitive position in the market and promote customer satisfaction.

Rapid adoption of smartphones in Retail drives the global retail cloud market

Retail cloud market by solution type:

Supply Chain Management

Supply chain management is the process of coordinating & integrating the supply of materials, information, and finances from manufacturer to end-consumer, along with intermediaries, such as supplier, wholesaler & retailers, as and when required. As customers are expecting better services day-by-day, the demand for enhanced cloud supply chain solutions is also increasing. It can benefit retailers in many ways, such as improving cost efficiency, increasing data accuracy, reducing operational issues, increasing customer satisfaction, and providing diverse range of product mix. Moreover, it is essential for the smooth delivery of retail operations and customer satisfaction. Moreover, the need for the right product, at the right time, and at the right place is very essential for retailers to survive in the market, which can be easily managed by implementing better cloud supply chain solutions.

Customer MANAGEMENT

Customer management is a practice that enterprises implement through technologies and strategies to understand the customer behavior & expectations. This further enables retailers to analyze the data collected and deliver enhanced customer experiences, to improve business productivity & generate revenues. Enterprises provide cloud customer management solutions, such as customer relationship management, customer experience management, and next-gen customer experience. These solutions benefit retailers with the enhanced ability to target the right customer, customize products & services, as well as, provide improved customer service. The cloud plays an important role in managing customer relationship for retailers. It enables them to deliver personalized shopping experiences to customers using the data collected from these solutions, due to cloud offerings of handling large data sets and delivering it as and when required.

Merchandising

Merchandising can be simply defined as any activity that leads to the sale of the product or solution to retail consumers. The cloud enables enterprises to implement merchandise solutions, due to benefits such as analytics & insights into huge data sets, synchronization of online & offline data, improving operational agility, and improving security. These benefits enable retailers to implement cloud-based merchandising solutions and leverage it for enhanced category management, promotion planning, assortment & space planning, and merchandise analytics.

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