Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to (2025-2035)
Augmented Reality in Retail Market Overview 2025 - 2035
The Augmented Reality (AR) in Retail Market is rapidly transforming the shopping experience by bridging the physical and digital worlds. Retailers are increasingly integrating AR solutions to enhance customer engagement, personalize shopping, and streamline decision-making. Between 2025 and 2035, the global market is expected to witness significant growth due to the increasing adoption of immersive technologies, advancements in 5G connectivity, and the growing influence of online-to-offline (O2O) retail models.
The rising demand for personalized experiences, reduced return rates, and improved customer satisfaction is accelerating AR adoption in the retail ecosystem. Furthermore, as brands explore metaverse-based shopping environments, AR is becoming a key enabler of interactive and data-driven retail strategies.
Market Dynamics
Drivers
The growing penetration of smartphones and AR-enabled devices is one of the primary drivers of market growth. Retailers are using AR to create virtual try-ons, store navigation systems, and 3D product visualizations that simplify purchasing decisions. The rise of e-commerce has also intensified competition, compelling brands to offer unique, engaging experiences to attract customers.
Another major driver is technological advancement. With hardware innovations and high-speed internet connectivity, AR solutions have become more scalable and affordable for both large retailers and small businesses. Enhanced 5G networks enable seamless real-time rendering and high-quality 3D visualization, further improving customer experiences.
Restraints
Despite the growing adoption, AR in retail faces challenges such as high implementation costs, lack of standardization, and privacy concerns. Small and medium-sized enterprises often find it difficult to invest in advanced AR systems due to budget constraints. Moreover, user data collected during AR interactions can raise security and privacy issues if not managed properly.
Opportunities
There is an expanding opportunity for retailers to integrate AR with Artificial Intelligence and Machine Learning to deliver hyper-personalized recommendations and dynamic content. As AI-driven insights enhance virtual try-ons, retailers can achieve higher conversion rates and improved brand loyalty. The integration of AR with digital twins and 3D modeling for store planning and product visualization also presents significant growth opportunities.
In addition, the metaverse retail ecosystem is opening a new frontier for AR developers, where brands can create immersive virtual stores, test new designs, and engage with customers globally without the limitations of physical locations.
Challenges
Some challenges include hardware compatibility issues, the need for consistent user education, and the complexity of content creation. Developing high-quality AR experiences requires technical expertise and large datasets, which can delay adoption for smaller retailers. Furthermore, ensuring cross-platform compatibility between AR applications and devices remains a critical challenge for industry players.
By Offering: Hardware and Software
The AR in retail market is segmented into hardware and software offerings.
Hardware Segment:
The hardware segment includes AR headsets, smart glasses, AR mirrors, sensors, and cameras. Hardware forms the backbone of AR experiences, providing the interface between physical reality and digital overlays. Companies such as Microsoft, Apple, and PTC have been investing heavily in head-mounted displays and smart mirrors to enhance retail applications.
The rising popularity of AR-enabled smartphones has also fueled hardware demand. In-store AR mirrors are being used extensively in the beauty and fashion sectors, enabling customers to visualize products without physical trials.
Software Segment:
The software segment encompasses AR platforms, SDKs, and content management systems that enable seamless integration of AR into retail operations. Software providers like Google, Wikitude, and ViewAR are developing cloud-based AR engines that support spatial mapping, object recognition, and interactive visualization.
The software layer plays a vital role in content creation, customization, and analytics. Retailers use software tools to track user interactions, monitor engagement metrics, and refine virtual experiences in real time.
By Device Type: Head-Mounted and Smart AR Mirror
Head-Mounted Devices:
Head-mounted AR devices such as smart glasses and headsets are gaining traction in retail environments for staff training, warehouse management, and immersive customer interactions. These devices provide a hands-free experience and enhance visualization, improving operational efficiency.
Brands like Microsoft (HoloLens) and Apple (Vision Pro) are setting new benchmarks in the head-mounted AR segment. Retailers are increasingly adopting these devices for digital showrooms and immersive product demonstrations.
Smart AR Mirror:
Smart AR mirrors are revolutionizing the beauty, fashion, and eyewear industries. These mirrors allow customers to try products virtually without physical contact, improving hygiene and convenience. Retailers like Sephora, Amazon, and IKEA have successfully integrated AR mirrors in their stores and mobile applications, reducing return rates and increasing sales conversion.
The widespread use of AR mirrors is also contributing to sustainable retail practices, as it minimizes product wastage and enhances customer decision-making before purchase.
By Application: Try-On Solution, Planning and Designing
Try-On Solution:
Try-on solutions are among the most widely adopted AR applications in retail. Customers can virtually test products such as apparel, cosmetics, eyewear, and furniture before purchasing. Retailers like Sephora and Amazon have implemented advanced AR systems that use facial and body recognition to display accurate product visualizations.
These solutions not only boost customer confidence but also reduce the number of returns, improving profitability. Moreover, the pandemic accelerated the adoption of virtual try-on technologies as contactless shopping became a priority.
Planning and Designing:
AR is revolutionizing retail planning and design by allowing customers and retailers to visualize products and store layouts in 3D. Furniture and home décor retailers like IKEA and Holition have deployed AR-based design tools that let users customize and visualize their interiors before making a purchase.
This interactive visualization approach helps customers make more informed decisions and reduces post-purchase dissatisfaction. It also aids retailers in optimizing shelf space and in-store design based on predictive analytics.
By Retail Type: Furniture, Beauty and Cosmetics
Furniture Retail:
In the furniture retail segment, AR applications are transforming the way customers shop for home décor. Using mobile apps or web-based AR tools, customers can project life-size furniture into their living spaces to evaluate size, color, and fit. IKEA’s AR app “IKEA Place” is a leading example of how AR can drive customer engagement and sales.
Retailers are leveraging AR to reduce the gap between online and offline experiences, giving customers confidence in their purchases and reducing the rate of returns. The furniture segment is expected to witness strong growth during 2025–2035 as home improvement and e-commerce trends continue to rise.
Beauty and Cosmetics Retail:
The beauty and cosmetics sector has emerged as one of the early adopters of AR. Brands like Sephora, L’Oréal, and MAC Cosmetics use AR to allow users to virtually apply makeup and evaluate different looks in real time.
AR tools enhance customer experience by offering personalized recommendations based on facial recognition and skin tone analysis. These technologies also empower beauty consultants to provide tailored advice, improving customer loyalty.
Geographic Outlook 2025–2035
North America:
North America dominates the AR in retail market due to the strong presence of technology giants such as Google, Microsoft, Amazon, and Apple. The region’s advanced digital infrastructure and high consumer adoption rates contribute significantly to market growth. Retailers in the US are heavily investing in AR-powered stores and online platforms to stay competitive.
Europe:
Europe follows closely, with countries such as the UK, France, and Germany at the forefront of AR integration in retail. Companies like Holition and Augment are driving innovation in fashion and luxury retail through immersive digital experiences. Growing investment in AR hardware and supportive government initiatives for digital transformation further enhance market potential.
Asia-Pacific:
Asia-Pacific is projected to experience the fastest growth rate during the forecast period. Countries like China, India, and Japan are witnessing rapid adoption of AR due to rising smartphone penetration and increasing focus on digital retail strategies. Retailers such as Alibaba, Xiaomi, and Imaginate Technologies are leading innovations in this region.
Rest of the World:
Regions such as Latin America and the Middle East are gradually adopting AR technology, driven by the expansion of e-commerce and the growing millennial population. Retailers in these markets are exploring AR tools to create interactive, localized experiences that appeal to digital-first consumers.
Competitive Landscape
The augmented reality in retail market is highly competitive and fragmented. Major players such as Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria) are driving innovation through new product launches, strategic collaborations, and partnerships.
Emerging players like Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK) are also making significant contributions through unique AR applications and customer-focused solutions.
The start-up ecosystem, including Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US), is propelling innovation with agile business models and low-cost AR solutions tailored for small and medium retailers.
Companies that leverage AR strategically—by combining hardware innovation with intelligent software and AI-driven analytics will lead the next phase of retail evolution. The integration of AR across all stages of the customer journey promises to create a seamless, engaging, and future-ready retail ecosystem.
- Virtual try-on of clothing, accessories, eyewear or makeup—allowing customers to preview how an item looks without physically wearing it.
- In-home or in-store visualization of furniture, décor or large items—letting customers see how something fits within their space.
- Enhanced product information and interactive packaging—letting customers scan items to view specs, reviews or usage demos.
- In-store navigation or guided shopping—using AR overlays to help customers find products or browse different options in large retail spaces.
- Gamified or experiential marketing—using AR to turn shopping into a more interactive, immersive and brand-engaging activity.
- Initial investment and development cost for AR systems and content might be higher than traditional digital solutions.
- Technical integration with existing retail systems (inventory, e-commerce platform, store layout) can be complex.
- Consumer or retailer awareness and comfort with AR may vary—some shoppers may be hesitant or unfamiliar with AR features.
- Data privacy, user experience, and device compatibility issues can hinder seamless AR deployment.
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Table of Contents
1 Introduction (Page No. - 16)
1.1 Objectives of the Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Breakdown of Primaries
2.1.2.3 Key Data From Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 30)
4 Premium Insights (Page No. - 35)
4.1 AR in Retail Market, 2018–2023 (USD Billion)
4.2 AR in Retail Market in APAC
4.3 AR in Retail Market: Developed vs Developing Markets, 2018 and 2023 (USD Million)
4.4 APAC Expected to Grow at Highest CAGR Between 2018 and 2023 in AR in Retail Market
4.5 AR in Retail Market, By Application (USD Million)
4.6 AR in Retail Market, By Device Type
5 Market Overview (Page No. - 39)
5.1 Introduction
5.2 History and Evolution of AR Technology
5.3 Market Dynamics: AR in Retail Market
5.3.1 Drivers
5.3.1.1 Increasing Online Shopping Interests Retailers in Ar
5.3.1.2 Increasing Smartphone Penetration Drives Growth of AR Apps
5.3.1.3 Growing Adoption of Connected Devices Drives Growth of AR in Retail
5.3.2 Restraints
5.3.2.1 Lack of Compatibility and Interoperability
5.3.2.2 Privacy and Security Concerns
5.3.3 Opportunities
5.3.3.1 Rising Investments in Retail Sector
5.3.3.2 Establishing Direct Connect With End Users
5.3.4 Challenges
5.3.4.1 Reluctance Among Retailers
5.3.4.2 Lack of Skills and Expertise
5.4 Value Chain Analysis
6 Augmented Reality in Retail Market, By Technology (Page No. - 46)
6.1 Introduction
6.2 Augmented Reality Technology
6.2.1 Marker-Based Augmented Reality
6.2.1.1 Passive Marker
6.2.1.2 Active Marker
6.2.1.3 Marker-Based AR Use Cases
6.2.2 Markerless Augmented Reality
6.2.2.1 Model-Based Tracking
6.2.2.2 Image-Based Processing
6.2.2.3 Markerless AR Use Cases
7 Augmented Reality in Retail Market, By Offering (Page No. - 49)
7.1 Introduction
7.1.1 Hardware
7.1.1.1 Displays and Projectors
7.1.1.2 Sensors
7.1.1.2.1 Accelerometers
7.1.1.2.2 Gyroscopes
7.1.1.2.3 Magnetometers
7.1.1.2.4 Proximity Sensors
7.1.1.3 Semiconductor Components
7.1.1.3.1 Controllers and Processors
7.1.1.3.2 Integrated Circuits
7.1.1.4 Cameras
7.1.1.5 Others
7.2 Software & Services
7.2.1 Introduction
7.2.2 Software Development Kits and Apps
7.2.3 Services
7.2.4 AR Software Functions
7.2.4.1 AR Remote Collaboration
7.2.4.2 Workflow Optimization
7.2.4.3 Documentation
7.2.4.4 Visualization
7.2.4.5 3d Modeling
7.2.4.6 Navigation
8 Augmented Reality in Retail Market, By Device Type (Page No. - 58)
8.1 Introduction
8.2 Augmented Reality Devices
8.2.1 Head-Mounted Displays
8.2.1.1 AR Smart Glasses
8.2.2 Smart AR Mirrors
8.2.3 Handheld Devices
9 Augmented Reality in Retail Market, By Application (Page No. - 65)
9.1 Introduction
9.2 Try-On Solutions
9.3 Planning & Designing
9.4 Advertising & Marketing
9.5 Information Systems
10 Augmented Reality in Retail Market, By Retail Type (Page No. - 73)
10.1 Introduction
10.2 Furniture & Lighting
10.2.1 Use Cases in Furniture & Lighting
10.2.1.1 IKEA Develops AR App to Make Furnishing Easier
10.2.1.2 Wayfair Uses AR to Gain Business Benefits
10.3 Beauty & Cosmetics
10.3.1 Use Cases in Beauty & Cosmetics
10.3.1.1 L’oreal Buys Modiface to Strengthen Their Digital Strategy
10.3.1.2 Sephora Uses AR in Its Virtual Try-On Makeup Solution
10.4 Apparel Fitting
10.4.1 Use Cases in Apparel Fitting
10.4.1.1 Zara Enhances Shopping Experience Using Ar
10.4.1.2 Uniqlo Uses Smart AR Mirror
10.5 Jewelry
10.5.1 Use Cases in Jewelry
10.5.1.1 Swarovski Partnered With Perfect Corp. to Introduce AR Filters
10.5.1.2 De Beers Used AR to Market Its Forevermark Diamond Brand
10.6 Grocery Shopping
10.6.1 Use Cases in Grocery Shopping
10.6.1.1 Coop Italia Unveiled “Supermarket of the Future”
10.6.1.2 China’s Largest Online Grocery Store Yihaodian Uses Ar
10.7 Footwear
10.7.1 Use Cases in Footwear
10.7.1.1 Converse Made Shopping Simple With Its App
10.7.1.2 Nike Used AR to Sell Its Products
10.8 Others
10.8.1 Use Cases in Other Retail Types
10.8.1.1 Ray-Ban Used Smart AR Mirror to Virtually Try Glasses
10.8.1.2 Dulux Helps Previsualize Walls With Ar
10.8.1.3 Bmw Creates Visualizer App to Showcase Cars
11 Augmented Reality in Retail Market, Geographical Analysis (Page No. - 97)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada & Mexico
11.3 Europe
11.3.1 Germany
11.3.2 France
11.3.3 UK
11.3.4 Rest of Europe
11.4 APAC
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 Rest of APAC
11.5 RoW
11.5.1 Middle East & Africa
11.5.2 South America
12 Competitive Landscape (Page No. - 113)
12.1 Introduction
12.2 Ranking for AR in Retail Market Players
12.2.1 Product Launches & Developments
12.2.2 Partnerships
12.2.3 Agreements, Collaborations, & Capital Funding
12.2.4 Acquisitions & Expansions
13 Company Profiles (Page No. - 117)
13.1 Introduction
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)*
13.2 Key Players
13.2.1 PTC
13.2.2 Google
13.2.3 Microsoft
13.2.4 Apple
13.2.5 Wikitude
13.2.6 Blippar
13.2.7 Zugara
13.2.8 Marxent Labs
13.2.9 Augment
13.2.10 Viewar
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.
13.3 Other Important Players
13.3.1 Holition
13.3.2 Gravity Jack
13.3.3 IKEA
13.3.4 Sephora
13.3.5 Amazon
13.3.6 Imaginate Technologies
13.3.7 Kudan
13.3.8 Total Immersion
13.3.9 Inde
13.4 Start-Up Ecosystem
13.4.1 ADS Reality
13.4.2 Xzimg
13.4.3 Visionstar Information Technology (Shanghai) (Easyar)
13.4.4 Zappar
13.4.5 Obsess
14 Appendix (Page No. - 144)
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports
14.7 Author Details
List of Tables (74 Tables)
Table 1 AR in Retail Market, By Offering, 2015–2023 (USD Million)
Table 2 AR in Retail Market, Hardware, 2015–2023 (USD Million)
Table 3 AR in Retail Market for Software, By Application, 2015–2023 (USD Million)
Table 4 AR in Retail Market, By Device Type, 2015–2023 (USD Million)
Table 5 AR in Retail Market, By Device Type, 2015–2023 (Thousand Units)
Table 6 AR in Retail Market for Hmds, By Application, 2015–2023 (USD Million)
Table 7 AR in Retail Market for Smart AR Mirror, By Application, 2015–2023 (USD Million)
Table 8 AR in Retail Market for Handheld Devices, By Application, 2015–2023 (USD Thousand)
Table 9 AR in Retail Market, By Application, 2015–2023 (USD Million)
Table 10 AR in Retail Market for Try-On Solutions, By Device Type, 2015–2023 (USD Thousand)
Table 11 AR in Retail Market for Try-On Solutions, By Retail Type, 2015–2023 (USD Million)
Table 12 AR in Retail Market for Planning & Designing, By Device Type, 2015–2023 (USD Thousand)
Table 13 AR in Retail Market for Planning & Designing, By Retail Type, 2015–2023 (USD Million)
Table 14 AR in Retail Market for Advertising & Marketing, By Device Type, 2015–2023 (USD Thousand)
Table 15 AR in Retail Market for Advertising & Marketing, By Retail Type, 2015–2023 (USD Million)
Table 16 AR in Retail Market for Information System, By Device Type, 2015–2023 (USD Thousand)
Table 17 AR in Retail Market for Information System, By Retail Type, 2015–2023 (USD Million)
Table 18 AR in Retail Market, By Retail Type, 2015–2023 (USD Million)
Table 19 AR in Retail Market for Furniture & Lighting, By Application, 2015–2023 (USD Million)
Table 20 AR in Retail Market for Furniture & Lighting, By Region, 2015–2023 (USD Million)
Table 21 AR in Retail Market for Furniture & Lighting in North America, By Country, 2015–2023 (USD Million)
Table 22 AR in Retail Market for Furniture & Lighting in Europe, By Country, 2015–2023 (USD Million)
Table 23 AR in Retail Market for Furniture & Lighting in APAC, By Country, 2015–2023 (USD Million)
Table 24 AR in Retail Market for Furniture & Lighting in RoW, By Country, 2015–2023 (USD Million)
Table 25 AR in Retail Market for Beauty & Cosmetics, By Application, 2015–2023 (USD Million)
Table 26 AR in Retail Market for Beauty & Cosmetics, By Region, 2015–2023 (USD Million)
Table 27 AR in Retail Market for Beauty & Cosmetics in North America, By Country, 2015–2023 (USD Million)
Table 28 AR in Retail Market for Beauty & Cosmetics in Europe, By Country, 2015–2023 (USD Million)
Table 29 AR in Retail Market for Beauty & Cosmetics in APAC, By Country, 2015–2023 (USD Million)
Table 30 AR in Retail Market for Beauty & Cosmetics in RoW, By Country, 2015–2023 (USD Million)
Table 31 AR in Retail Market for Apparel Fitting, By Application, 2015–2023 (USD Million)
Table 32 AR in Retail Market for Apparel Fitting, By Region, 2015–2023 (USD Million)
Table 33 AR in Retail Market for Apparel Fitting in North America, By Country, 2015–2023 (USD Million)
Table 34 AR in Retail Market for Apparel Fitting in Europe, By Country, 2015–2023 (USD Million)
Table 35 AR in Retail Market for Apparel Fitting in APAC, By Country, 2015–2023 (USD Million)
Table 36 AR in Retail Market for Apparel Fitting in RoW, By Country, 2015–2023 (USD Million)
Table 37 AR in Retail Market for Jewelry, By Application, 2015–2023 (USD Million)
Table 38 AR in Retail Market for Jewelry, By Region, 2015–2023 (USD Million)
Table 39 AR in Retail Market for Jewelry in North America, By Country, 2015–2023 (USD Million)
Table 40 AR in Retail Market for Jewelry in Europe, By Country, 2015–2023 (USD Million)
Table 41 AR in Retail Market for Jewelry in APAC, By Country, 2015–2023 (USD Million)
Table 42 AR in Retail Market for Jewelry in RoW, By Country, 2015–2023 (USD Million)
Table 43 AR in Retail Market for Grocery Shopping, By Application, 2015–2023 (USD Million)
Table 44 AR in Retail Market for Grocery Shopping, By Region, 2015–2023 (USD Million)
Table 45 AR in Retail Market for Grocery Shopping in North America, By Country, 2015–2023 (USD Million)
Table 46 AR in Retail Market for Grocery Shopping in Europe, By Country, 2015–2023 (USD Million)
Table 47 AR in Retail Market for Grocery Shopping in APAC, By Country, 2015–2023 (USD Million)
Table 48 AR in Retail Market for Grocery Shopping in RoW, By Country, 2015–2023 (USD Million)
Table 49 AR in Retail Market for Footwear, By Application, 2015–2023 (USD Million)
Table 50 AR in Retail Market for Footwear, By Region, 2015–2023 (USD Million)
Table 51 AR in Retail Market for Footwear in North America, By Country, 2015–2023 (USD Million)
Table 52 AR in Retail Market for Footwear in Europe, By Country, 2015–2023 (USD Million)
Table 53 AR in Retail Market for Footwear in APAC, By Country, 2015–2023 (USD Million)
Table 54 AR in Retail Market for Footwear in RoW, By Country, 2015–2023 (USD Million)
Table 55 AR in Retail Market for Other Retail Types, By Application, 2015–2023 (USD Million)
Table 56 AR in Retail Market for Other Retail Types, By Region, 2015–2023 (USD Million)
Table 57 AR in Retail Market for Other Retail Types in North America, By Country, 2015–2023 (USD Million)
Table 58 AR in Retail Market for Other Retail Types in Europe, By Country, 2015–2023 (USD Million)
Table 59 AR in Retail Market for Other Retail Types in APAC, By Country, 2015–2023 (USD Million)
Table 60 AR in Retail Market for Other Retail Types in RoW, By Country, 2015–2023 (USD Million)
Table 61 AR in Retail Market, By Region, 2015–2023 (USD Million)
Table 62 AR in Retail Market in North America, By Retail Type, 2015–2023 (USD Million)
Table 63 AR in Retail Market in North America, By Country, 2015–2023 (USD Million)
Table 64 AR in Retail Market in Europe, By Retail Type, 2015–2023 (USD Million)
Table 65 AR in Retail Market in Europe, By Country, 2015–2023 (USD Million)
Table 66 AR in Retail Market in APAC, By Retail Type, 2015–2023 (USD Million)
Table 67 AR in Retail Market in APAC, By Country, 2015–2023 (USD Million)
Table 68 AR in Retail Market in RoW, By Retail Type, 2015–2023 (USD Million)
Table 69 AR in Retail Market in RoW, By Country, 2015–2023 (USD Million)
Table 70 Ranking of Top 5 Players in AR in Retail Market
Table 71 Product Launches & Developments: AR in Retail Market, 2017
Table 72 Partnerships: AR in Retail Market, 2017–2018
Table 73 Agreements. Collaborations, & Capital Funding: AR in Retail, 2016–2018
Table 74 Acquisitions & Expansions: AR in Retail Market, 2015–2017
List of Figures (40 Figures)
Figure 1 Market Segmentation
Figure 2 AR in Retail Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality in Retail Market, 2015–2023 (USD Billion)
Figure 8 AR in Retail Market, By Offering, 2018 vs 2023
Figure 9 Try-On Solution Application Expected to Witness Highest Growth in AR in Retail Market Between 2018 and 2023
Figure 10 North America Held Largest Share of AR in Retail Market in 2017
Figure 11 North America Expected to Lead Furniture & Lighting Retail Type in AR in Retail Market During Forecast Period
Figure 12 Attractive Market Opportunities for AR in Retail Market
Figure 13 China Expected to Hold Largest Share of AR in Retail Market in APAC By 2023
Figure 14 US Expected to Hold Largest Size of AR in Retail Market By 2023
Figure 15 AR in Retail Market in China Expected to Grow at Highest CAGR Between 2018 and 2023
Figure 16 Try-On Solution Application Expected to Dominate AR in Retail Market During Forecast Period
Figure 17 Head-Mounted Displays Expected to Dominate AR in Retail Market By 2023
Figure 18 Evolution of Augmented Reality Technology
Figure 19 Growing Interest of Large Retailers in AR Technology and Increasing Interest in Omni-Channel Retailing Would Drive AR in Retail Market
Figure 20 Shipments of Smartphones, 2012–2017
Figure 21 Value Chain Analysis (2017): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 22 Elements of AR Ecosystem
Figure 23 AR in Retail Market for Hardware Expected to Grow at Higher CAGR During Forecast Period
Figure 24 Displays and Projectors Dominate AR in Retail Market During Forecast Period
Figure 25 Advertising & Marketing Application Expected to Grow at Highest CAGR in AR in Retail Market for Software During Forecast Period
Figure 26 AR in Retail Market for Head-Mounted Displays Expected to Grow at Highest CAGR During Forecast Period
Figure 27 Head-Mounted Displays Expected to Lead AR in Retail Market in Unit Shipments During Forecast Period (Thousand Units)
Figure 28 AR in Retail Market for Advertising & Marketing Expected to Grow at Highest CAGR During Forecast Period
Figure 29 AR in Retail Market for Grocery Shopping Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Geographic Snapshot: AR in Retail Market in APAC to Witness Highest Growth Rate During Forecast Period
Figure 31 US Expected to Hold Largest Size of AR in Retail Market Between 2017 and 2023
Figure 32 North America: Snapshot of AR in Retail Market
Figure 33 Europe: Snapshot of AR in Retail Market
Figure 34 APAC: Snapshot of AR in Retail Market
Figure 35 Companies Adopted Product Launches & Developments as Key Growth Strategies Between 2014 and 2018
Figure 36 Geographic Revenue Mix of Major Players
Figure 37 PTC: Company Snapshot
Figure 38 Google: Company Snapshot
Figure 39 Microsoft: Company Snapshot
Figure 40 Apple: Company Snapshot
Growth opportunities and latent adjacency in Augmented Reality in Retail Market