Social and Emotional Learning Market

[250 Pages Report] The SEL market is projected to grow from USD 3.6 billion in 2023 to USD 10.3 billion by 2028, at a CAGR of 23.6% during the forecast period. There has been a significant rise in the demand for SEL in K-12 schools over the past few years. Policymakers worldwide are taking the initiative to promote SEL, and educators are eager to introduce it into their academic curriculum due to its numerous benefits. The SEL market has enormous potential for growth in the future, as it is being implemented on a large scale in pre-K, elementary, middle, and high schools.

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SEL Market Dynamics

Driver:  Growing implementation of distance education solutions

The demand for social and emotional learning programs has increased due to the rise of distance education solutions. The social and emotional learning market has grown significantly with most courses being offered online. Previously, SEL courses were taught in classrooms with the help of teachers. However, due to the availability of online courses, parents are now also involved in their children’s learning at home, anytime and anywhere.

Restraint: Absence of appropriate infrastructure in emerging economies

Most developing and underdeveloped countries need more infrastructure, which is a significant hurdle in the growth of their education system. The minimum educational infrastructure required includes sufficient space, clean drinking water, access to power, roads, the internet, and proper sanitation facilities. Unfortunately, these countries still rely on outdated telecom infrastructure, which cannot offer fast and reliable connectivity. This lack of high-speed internet makes implementing web-based SEL platforms that require a stable, high-speed internet connection easier. Additionally, these countries have limited funding for academic curriculums. The government cannot allocate enough resources to introduce new student programs because of poor economic conditions. Consequently, most emerging economies need more support when implementing SEL platforms.

Opportunity: Demand for new learning models with advancements in technologies

The K-12 education system has evolved from traditional classrooms to smart classrooms, incorporating innovative technologies such as cloud computing, analytics, advanced collaboration tools, and the Internet of Things (IoT). With interactive whiteboards and displays, even students in remote areas can be engaged in modern classrooms. Educators can efficiently deliver Social and Emotional Learning (SEL) curricula to multiple students from a central location using collaboration tools like WebEx, Zoom, Google Hangouts, and Skype. Cloud computing is widely used in K-12 schools, and SEL providers use it to deliver curricula. Integrating technologies such as videoconferencing, cloud computing, and analytics into the classroom to develop practical SEL skills is crucial. These collaboration tools highlight the importance of working closely with students. For example, the Fresno Unified School District implemented a digital collaboration platform to enhance social and emotional skills, resulting in a 25% improvement in the academic performance of middle school students.

Challenge: The challenge in transitioning away from traditional learning methods

Teachers worldwide face significant challenges transitioning from traditional education methods to innovative approaches. Chief among these obstacles are constraints related to time and curriculum diversity. Research conducted by the US government indicates that 81% of teachers consider time limitations as the primary hurdle in implementing these new methods. The demands of existing curricula and the necessity to cover core academic subjects often leave limited room for incorporating innovative teaching approaches. Additionally, ensuring curriculum diversity and inclusivity poses another significant challenge. Creating teaching materials that cater to the diverse needs of students from various backgrounds, encompassing differences in religion, caste, economic status, and language, can be complex.

SEL Market Ecosystem

Prominent companies in this market include a well-established, financially stable provider of the SEL market. These companies have innovated their offerings and possess a diversified product portfolio, state-of-the-art technologies, and marketing networks. Prominent companies in this market Committee for Children (US), EVERFI (US), Illuminate Education (US), Nearpod (US), Panorama Education (US), SchoolMint (US), Newsela (US), Playworks (US), Wings of Kids (US), Rethink ED (US), etc.

By service, the Training and Support segment is expected to grow with the highest CAGR during the forecast period

In-person instruction, remote technical support, and assistance with the SEL platform are all part of the training and support offerings that aid educators in their SEL journeys. The training offerings include workshops and in-class instruction. Personal instruction conferences, webinars, seminars, and SEL-related self-improvement courses. It introduces recommended practices that promote secure and exciting learning environments for students. Teachers and administrative workers can give worthwhile results in SEL programs with the help of practical SEL training. The training model aids principals and teachers in learning about the SEL program, receiving feedback, and gauging its efficacy. Training and support service providers provide best practices for teaching SEL to students.

Based on region, Asia Pacific is expected to grow with the highest CAGR during the forecast period

Due to its rapid development, Asia Pacific is one of the most lucrative markets for SEL. SEL solutions are being quickly adopted, making it the fastest-growing market globally. China and Japan, the region’s most technologically advanced nations, dominate the SEL market. The region has the largest student population, and with technological advancements, there is an increasing need for newer teaching methods. The SEL market is driven to adapt to Asia Pacific’s diverse educational needs, including ANZ, Japan, China, South Korea, Southeast Asia, and India. During the projection period, Asia Pacific is expected to have more growth opportunities. The government programs to boost digital infrastructure fuel the region’s adoption of SEL. Consumer IT spending in the Asia Pacific is already declining with the ongoing tight market conditions in the US and Europe. However, enterprise IT spending is expected to remain stable as organizations focus on IT security and digital transformation in the short run.

Market Players:

The major players in the SEL market are Committee for Children (US), EVERFI (US), Illuminate Education (US), Nearpod (US), Panorama Education (US), SchoolMint (US), Newsela (US), Playworks (US), Wings of Kids (US), Rethink ED (US), etc. These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the SEL market.

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Scope of the Report

This research report categorizes the SEL market based on offerings, solutions, services, end users, core competency, type, and regions.

Based on Offering:

• Solutions
• Services

Based on Solution:

• Social and Emotional Learning Platform
• Social and Emotional Learning Assessment Tool

Based on Service:

• Consulting
• Integration and Deployment
• Training and Support

Based on End User:

• Pre-K
• Elementary Schools
• Middle and High Schools
• Therapists and Psychologists
• Other End Users

Based on Core Competency:

• Self Awareness
• Self Management
• Social Awareness
• Relationship Skills
• Responsible Decision-making

Based on Type:

• Web-based
• Application

Based on the Region:

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordic countries
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia and New Zealand (ANZ)
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC Countries
    • UAE
    • KSA
    • Rest of GCC Countries
  • South Africa
  • Rest of Middle East and Africa
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America

Recent Developments

• In August 2023, EVERFI from Blackbaud collaborated with Truth Initiative to launch an updated prescription drug safety curriculum for middle and high school students amid the growing youth overdose crisis.
• In June 2023, Panorama Education acquired Mesa Cloud, complementing its platform with graduation support technology and enhancing Panorama’s suite of offerings to improve learning and well-being.
• In June 2023, Newsela acquired Formative to expand its real-time assessment delivery vastly. The acquisition will allow the company to weave Formative assessments and data analysis across its content, which covers social studies, English-language arts, science, and social-emotional learning.
• In March 2023, Rethink Ed announced an expanded partnership with the country’s most extensive public school system, New York City Public Schools (NYCPS), to deliver innovative, evidence-based, specialized support to help students with autism thrive.
• In January 2023, Wings for Kids partnered with the YMCA of Metro Atlanta to provide more than 3,750 children with educational support, social-emotional learning, real-world skills, and workforce development to close the opportunity gap.

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