HOME Top Market Reports Social Media Security Market by Solution (Monitoring, Threat Intelligence, and Risk Management), Service (Professional Service and Managed Service), Organization Size, Industry Vertical, and Region - Global Forecast to 2023

Social Media Security Market by Solution (Monitoring, Threat Intelligence, and Risk Management), Service (Professional Service and Managed Service), Organization Size, Industry Vertical, and Region - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: August 2018
Report Code: TC 6507

 

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The global social media security market size is expected to grow USD 746.4 million in 2017 to USD 1970.6 million by 2023, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period. The base year for the study is 2017, and the forecast period is 2018–2023.

The objective of the study is to define, describe, and forecast the social media security market by solution, service, security type, organization size, vertical, and region. It also analyzes recent developments, such as partnerships, strategic alliances, mergers and acquisitions, business expansions, new product developments, and Research and Development (R&D) in the global market.

The research methodology used to estimate and forecast the social media security market began with the collection and analysis of the data on key vendors’ revenues through secondary sources, such as company websites, press releases, annual reports, TechTarget reports, Cloud Security Alliance reports, SC magazine, and SANS Institute studies. Vendor offerings are taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the global social media security market from revenues of the key players. After arriving at the overall market size, the total market was split into several segments and sub segments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process, and to arrive at the exact statistics for all the segments and sub segments. The breakdown of the profiles of the primary participants is depicted in the figure below:

Social Media Security Market

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The social media security market comprises key vendors, such as Sophos (UK), Trend Micro (Japan), Symantec (US), Micro Focus (UK), CA Technologies (US), ZeroFOX (US), RiskIQ (US), SolarWinds (US), Digital Shadows (US), Proofpoint (US), LookingGlass Cyber Solutions (US), KnowBe4 (US), Hootsuite (Canada), Centrify (US), Social Hub (Europe), Brandle (US), DigitalStakeout (US), Bowline Security (US), Social Sentinel (US), SecureMySocial (US), Hueya (US), CSC (US), CoNetrix (US), Crisp Thinking (UK), and CrowdControlHQ (UK). These vendors provide social media security solutions and services to end-users for catering to their unique business requirements, productivity, compliances, and security needs.

Key Target Audience

  • Social media security services vendors
  • Social media security solution providers
  • Internet Services Providers (ISPs)
  • Social media platform providers
  • Cloud services providers
  • Consulting firms
  • Information Technology (IT) security agencies
  • Value-Added Resellers (VARs)
  • Independent software vendors
  • System integrators
  • Cybersecurity vendors

“The study answers several questions for stakeholders, primarily which market segments to focus over the next 2–5 years for prioritizing their efforts and investments.”

Scope of the Report

The research report segments the social media security market into the following submarkets:

By Solution:

  • Monitoring
  • Threat intelligence simulation
  • Risk management

By Security Type:

  • Web security
  • Application security
  • Endpoint security
  • Network security
  • Cloud security

By Service:

  • Professional services
  • Managed services

By Organization Size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large enterprises

By Vertical:

  • Banking, Financial Services, and Insurance (BFSI)
  • Government and defense
  • Healthcare and life sciences
  • Retail
  • Travel and hospitality
  • Manufacturing
  • Telecom and IT
  • Media and entertainment
  • Education
  • Others (automotive, and energy and utilities)

By Region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Drivers

Stringent government regulations and compliance requirements

Governments and security agencies, including regulatory bodies across various regions, are concerned about protecting the sensitive data of citizens and organizations from cyber threats. Continuously evolving cyber threats have led to the formulation of a large number of government regulations globally, which should be strictly adhered to by all organizations. Noncompliance may not only attract heavy fines but also malign organizations’ reputation and make their data vulnerable in case of frauds. Monitoring social networks and the digital web can greatly contribute to the detection of the Indicators of Compromise (IOCs) related to any organization. For instance, the requirements of the Payment Card Industry Data Security Standard (PCI DSS) clearly state that employees’ social media activities should be monitored daily for any data dumps of credit card numbers and posts, including co-branded retailer credit cards, on social media platforms. Similarly, the Health Insurance Portability and Accountability Act (HIPAA) compliance mandates organizations to maintain the integrity of patients’ healthcare information, failing to which they can be charged with heavy fines.

Rising security attacks on social media platforms

Though social media platforms offer several advantages, including high brand recognition and efficient promotional and go-to-market strategies, they face certain challenges that attract hackers, thereby making social media platforms more vulnerable to threats, such as cyber terrorism, frauds, crimes, and violence. Moreover, the rapid spread of false information through social media can damage the reputation of companies, and sometimes even the existence of the company is put at stake. The risk is higher when the personnel of government agencies use social media platforms, as a small security compromise could disturb the peace and harmony of an entire nation. Moreover, attackers and hackers are targeting employees by luring them into traps and stealing the sensitive information of organizations. To avoid these types of mishaps, organizations are enforcing security strategies for social media platforms and are also closely monitoring their employees’ behavior on these platforms. Social media security vendors not only provide security to social media platforms but also assist organizations in drafting security plans and formulating strategies with the help of social media monitoring and security solutions.

Restraints

Lack of common laws across countries and cross-boundary location of servers

Social media platforms are not restricted to any particular country and are spread across regions and boundaries. Due to this particular reason, it becomes extremely difficult for countries to draft common laws across boundaries. Moreover, many servers are not located in nations that are prone to cyber-attacks, and a majority of the hardware and software that make up the communications ecosystem is sourced externally. Therefore, it becomes difficult for government agencies to impose sanctions, and ensuring the judicious use of social media platforms has become a challenge. Although social media platforms offer huge benefits and are a boon to organizations, the misuse of these platforms can not only damage the reputation of organizations but also pose threats to the national security.

Opportunities

Voluminous data generation through social media platforms

The social media landscape is filled with several popular platforms, such as Twitter, Pinterest, LinkedIn, YouTube, Instagram, and Facebook. Nowadays, the adoption of social media by the millennial generation is increasing considerably, due to advantages such as flexibility in use and ease of communication with peers. On an average, users spend 1 out of every 5 minutes online on social media platforms. These platforms generate large volumes of data in terms of text, video, voice, and location; these data volumes offer rich, invaluable information. Enterprises are using this information to enhance their business models and gain a competitive advantage. Moreover, the advent of next-generation communication technologies, such as Long Term Evolution (LTE) and Advanced LTE, is fulfilling the need of customers by offering easy access to social media platforms. Social media platforms are gaining widespread public attention, and businesses are trying to receive maximum advantages by advancing their connections with customers via social media platforms to gain insights and drive corporate results. Organizations can use social media platforms to anticipate shifting marketing trends, track competitors’ promotional performance, and easily measure the effectiveness of their marketing campaigns. Thereafter, companies can effortlessly attract customers, convert leads, upsell and cross-sell products, and offer rewards and loyalty programs to their target clients.

Challenges

Failure to understand the exact requirements of organizations

The use of social media platforms has increased significantly in enterprises, but organizations are still facing challenges in securing these platforms. Since traditional firewalls and security solutions cannot match up to today’s advanced and sophisticated threats, they are unable to offer protection to social media platforms. Social media security providers are facing tough challenges in matching the exact requirements of organizations, as organizations are concerned that their customers’ data as well as organizational privacy might be compromised. Furthermore, organizations usually have different security criteria when it comes to the use of social media platform by employees, and social media security vendors are expected to provide security solutions without hindering the privacy of employees and organizations.

Risks associated with social engineering

From accidental tweets to deliberate attacks, various risks have been associated with the human behavior. For instance, employees who are sharing activity feeds, pictures, and other multimedia on social media platforms are also communicating activities about their organization and peers through these platforms. Hackers and internal intruders who are deliberately looking to access the organizational data have found these platforms to be a potential source. Although security protocols and solutions have been implemented for social media platforms by organizations, enterprises have still failed to draft measures that can prevent social engineering attacks motivated by stakeholders of the organization to deliberately breach the organization’s social media accounts and distribute confidential information among opponents and the public. This is one of the main challenges that need to be addressed by social media security vendors.

Competitive Landscape

Partnerships, Agreements, and Collaborations

Date

Company Name

Description

June 2018

RiskIQ (US) and Precise Technologies (Dubai)

RiskIQ partnered with Precise Technologies, a value-added distributor specializing in disruptive and emerging technologies. The partnership would help RiskIQ grow its distribution channel in the Middle East, Turkey, and Africa, excluding South Africa.

May 2018

LookingGlass Cyber Solutions (US) and Tech Mahindra (India)

LookingGlass Cyber Solutions partnered with Tech Mahindra, a leading provider of digital transformation, consulting, and business reengineering services and solutions. This partnership would enhance LookingGlass Cyber Solutions’ offerings to provide enhanced threat intelligence solutions to its customers.

Source: Press Releases

New Product Launches and Product Enhancements

Date

Company Name

Description

June 2018

KnowBe4 (US)

KnowBe4 launched a new product, Breached Password Test (BPT). This tool would enhance the password identification feature.

June 2018

Sophos (UK)

Sophos announced an advanced email protection solution that offers predictive security along with active threat protection, anti-phishing email authentication, and outbound scanning and policy support.

Source: Press Releases

Mergers and Acquisitions

Date

Company Name

Description

May 2018

LookingGlass Cyber Solutions (US) and Goldman Sachs (US)

LookingGlass Cyber Solutions acquired Goldman Sachs’ threat intelligence platform, Sentinel, to enhance Goldman Sachs’ financial services.

May 2018

KnowBe4 (US) and exploqii (Germany)

KnowBe4 acquired exploqii, a leading explanatory video production company. This acquisition would provide KnowBe4’s customers with new content for training on social engineering.

Source: Press Releases

Business Expansions

Date

Company Name

Description

June 2018

Digital Shadows (US)

Digital Shadows expanded the business operations of its US Intelligence Operations Centre to Dallas, Texas.

March 2018

Digital Shadows (US)

Digital Shadows expands its business operations in Singapore and Germany by launching new offices.

Source: Press Releases

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives the detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of geographies into respective countries

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Market
    4.2 Market Share of Top 3 Solutions and Regions
    4.3 Social Media Security Market, By Security Type, 2018
    4.4 Market Investment Scenario

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing User Engagement on Social Media Using Smartphones
                    5.2.1.2 Stringent Government Regulations and Compliance Requirements
                    5.2.1.3 Rising Security Attacks on Social Media Platforms
           5.2.2 Restraints
                    5.2.2.1 Lack of Common Laws Across Countries and Cross-Boundary Location of Servers
           5.2.3 Opportunities
                    5.2.3.1 Voluminous Data Generation Through Social Media Platforms
           5.2.4 Challenges
                    5.2.4.1 Failure to Understand the Exact Requirements of Organizations
                    5.2.4.2 Risks Associated With Social Engineering
    5.3 Regulatory Implications
           5.3.1 Payment Card Industry Data Security Standard (PCI DSS)
           5.3.2 Health Insurance Portability and Accountability Act (HIPAA)
           5.3.3 Gramm–Leach–Bliley Act (GLBA)
           5.3.4 General Data Protection Regulation (GDPR)
    5.4 Innovation Spotlight

6 Market By Solution (Page No. - 44)
    6.1 Introduction
    6.2 Monitoring
    6.3 Threat Intelligence
    6.4 Risk Management
    6.5 Others

7 Social Media Security Market, By Security Type (Page No. - 51)
    7.1 Introduction
    7.2 Web Security
    7.3 Application Security
    7.4 Endpoint Security
    7.5 Network Security
    7.6 Cloud Security

8 Market, By Service (Page No. - 58)
    8.1 Introduction
    8.2 Professional Services
    8.3 Managed Services

9 Market, By Organization Size (Page No. - 62)
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprises
    9.3 Large Enterprises

10 Social Media Security Market, By Vertical (Page No. - 66)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Healthcare
     10.4 Telecom and IT
     10.5 Retail
     10.6 Media and Entertainment
     10.7 Government
     10.8 Education
     10.9 Travel and Hospitality
     10.10 Manufacturing
     10.11 Others

11 Social Media Security Market, By Region (Page No. - 79)
     11.1 Introduction
     11.2 North America
             11.2.1 United States 83
             11.2.2 Canada 83
     11.3 Europe
             11.3.1 United Kingdom 88
             11.3.2 France 88
             11.3.3 Rest of Europe 88
     11.4 Asia Pacific
             11.4.1 China 92
             11.4.2 India 92
             11.4.3 Rest of Asia Pacific 94
     11.5 Middle East and Africa
             11.5.1 Middle East 98
             11.5.2 Africa 98
     11.6 Latin America
             11.6.1 Brazil 102
             11.6.2 Mexico 102
             11.6.3 Rest of Latin America 103

12 Competitive Landscape (Page No. - 107)
     12.1 Overview
     12.2 Competitive Scenario
             12.2.1 Partnerships, Agreements, and Collaborations
             12.2.2 New Product Launches and Product Enhancements
             12.2.3 Mergers and Acquisitions
             12.2.4 Business Expansions

13 Company Profiles (Page No. - 112)
     13.1 Sophos
             13.1.1 Business Overview
             13.1.2 Products and Services Offered
             13.1.3 Recent Developments
             13.1.4 SWOT Analysis
             13.1.5 MnM View
     13.2 Trend Micro
             13.2.1 Business Overview
             13.2.2 Solutions Offered
             13.2.3 Recent Developments
             13.2.4 SWOT Analysis
             13.2.5 MnM View
     13.3 Symantec
             13.3.1 Business Overview
             13.3.2 Solutions Offered
             13.3.3 Recent Developments
             13.3.4 SWOT Analysis
             13.3.5 MnM View
     13.4 Micro Focus
             13.4.1 Business Overview
             13.4.2 Solutions Offered
             13.4.3 Recent Developments
             13.4.4 SWOT Analysis
             13.4.5 MnM View
     13.5 CA Technologies (Veracode)
             13.5.1 Business Overview
             13.5.2 Solutions Offered
             13.5.3 Recent Developments
             13.5.4 SWOT Analysis
             13.5.5 MnM View
     13.6 ZeroFox
             13.6.1 Business Overview
             13.6.2 Solutions and Services Offered
             13.6.3 Recent Developments
             13.6.4 MnM View
     13.7 RiskIQ
             13.7.1 Business Overview
             13.7.2 Solutions and Services Offered
             13.7.3 Recent Developments
     13.8 SolarWinds
             13.8.1 Business Overview
             13.8.2 Solutions and Services Offered
             13.8.3 Recent Developments
             13.8.4 MnM View
     13.9 Digital Shadows
             13.9.1 Business Overview
             13.9.2 Solutions and Services Offered
             13.9.3 Recent Developments
             13.9.4 MnM View
     13.10 Proofpoint
             13.10.1 Business Overview
             13.10.2 Solutions and Services Offered
             13.10.3 Recent Developments
             13.10.4 MnM View
     13.11 LookingGlass Cyber Solutions
             13.11.1 Business Overview
             13.11.2 Solutions and Services Offered
             13.11.3 Recent Developments
             13.11.4 MnM View
     13.12 KnowBe4
             13.12.1 Business Overview
             13.12.2 Solutions and Services Offered
             13.12.3 Recent Developments
             13.12.4 MnM View
     13.13 Hootsuite
             13.13.1 Business Overview
             13.13.2 Products Offered
             13.13.3 Recent Developments
     13.14 Centrify
             13.14.1 Business Overview
             13.14.2 Solutions Offered
             13.14.3 Recent Developments
     13.15 Socialhub
             13.15.1 Business Overview
             13.15.2 Solutions Offered
     13.16 Brandle
             13.16.1 Business Overview
             13.16.2 Products Offered
     13.17 DigitalStakeout
             13.17.1 Business Overview
             13.17.2 Solutions Offered
     13.18 Bowline Security
             13.18.1 Business Overview
             13.18.2 Solutions Offered
     13.19 Social Sentinel
             13.19.1  Business Overview
             13.19.2 Solutions Offered
     13.20 SecureMySocial
             13.20.1 Business Overview
             13.20.2 Solutions Offered
     13.21 Hueya
             13.21.1 Business Overview
     13.22 CSC
             13.22.1 Business Overview
     13.23 CoNetrix
             13.23.1 Business Overview
     13.24 Crisp Thinking
             13.24.1 Business Overview
     13.25 CrowdControlHQ
             13.25.1 Business Overview

14 Appendix (Page No. - 152)
     14.1 Discussion Guide
             14.1.1 Company Evaluation
             14.1.2 Market Trends and Size
     14.2 Knowledge Store: MarketsandMarkets’ Subscription Portal
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details

List of Tables (64 Tables)

Table 1 Global Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 2 Social Media Security Market Size, By Solution, 2016–2023 (USD Million)
Table 3 Monitoring: Market Size, By Region, 2016–2023 (USD Million)
Table 4 Threat Intelligence: Market Size, By Region, 2016–2023 (USD Million)
Table 5 Risk Management: Market Size, By Region, 2016–2023 (USD Million)
Table 6 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 7 Social Media Security Market Size, By Security Type, 2016–2023 (USD Million)
Table 8 Web Security: Market Size, By Region, 2016–2023 (USD Million)
Table 9 Application Security: Market Size, By Region, 2016–2023 (USD Million)
Table 10 Endpoint Security: Market Size, By Region, 2016–2023 (USD Million)
Table 11 Network Security: Market Size, By Region, 2016–2023 (USD Million)
Table 12 Cloud Security: Market Size, By Region, 2016–2023 (USD Million)
Table 13 Social Media Security Market Size, By Service, 2016–2023 (USD Million)
Table 14 Professional Services: Market Size, By Region, 2016–2023 (USD Million)
Table 15 Managed Services: Market Size, By Region, 2016–2023 (USD Million)
Table 16 Market Size, By Organization Size, 2016–2023 (USD Million)
Table 17 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 18 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 19 Social Media Security Market Size, By Vertical, 2016–2023 (USD Million)
Table 20 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
Table 21 Healthcare: Market Size, By Region, 2016–2023 (USD Million)
Table 22 Telecom and IT: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Retail: Market Size, By Region, 2016–2023 (USD Million)
Table 24 Media and Entertainment: Market Size, By Region, 2016–2023 (USD Million)
Table 25 Government: Market Size, By Region, 2016–2023 (USD Million)
Table 26 Education: Market Size, By Region, 2016–2023 (USD Million)
Table 27 Travel and Hospitality: Market Size, By Region, 2016–2023 (USD Million)
Table 28 Manufacturing: Market Size, By Region, 2016–2023 (USD Million)
Table 29 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 30 Social Media Security Market Size, By Region, 2016–2023 (USD Million)
Table 31 North America: Market Size, By Country, 2016–2023 (USD Million)
Table 32 North America: Market Size, By Solution, 2016–2023 (USD Million)
Table 33 North America: Market Size, By Security Type, 2016–2023 (USD Million)
Table 34 North America: Market Size, By Service, 2016–2023 (USD Million)
Table 35 North America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 36 North America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 37 Europe: Social Media Security Market Size, By Country, 2016–2023 (USD Million)
Table 38 Europe: Market Size, By Solution, 2016–2023 (USD Million)
Table 39 Europe: Market Size, By Security Type, 2016–2023 (USD Million)
Table 40 Europe: Market Size, By Service, 2016–2023 (USD Million)
Table 41 Europe: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 42 Europe: Market Size, By Vertical, 2016–2023 (USD Million)
Table 43 Asia Pacific: Social Media Security Market Size, By Country, 2016–2023 (USD Million)
Table 44 Asia Pacific: Market Size, By Solution, 2016–2023 (USD Million)
Table 45 Asia Pacific: Market Size, By Security Type, 2016–2023 (USD Million)
Table 46 Asia Pacific: Market Size, By Service, 2016–2023 (USD Million)
Table 47 Asia Pacific: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 48 Asia Pacific: Market Size, By Vertical, 2016–2023 (USD Million)
Table 49 Middle East and Africa: Social Media Security Market Size, By Sub region, 2016–2023 (USD Million)
Table 50 Middle East and Africa: Market Size, By Solution, 2016–2023 (USD Million)
Table 51 Middle East and Africa: Market Size, By Security Type, 2016–2023 (USD Million)
Table 52 Middle East and Africa: Market Size, By Service, 2016–2023 (USD Million)
Table 53 Middle East and Africa: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 54 Middle East and Africa: Market Size, By Vertical, 2016–2023 (USD Million)
Table 55 Latin America: Social Media Security Market Size, By Country, 2016–2023 (USD Million)
Table 56 Latin America: Market Size, By Solution, 2016–2023 (USD Million)
Table 57 Latin America: Market Size, By Security Type, 2016–2023 (USD Million)
Table 58 Latin America: Market Size, By Service, 2016–2023 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 60 Latin America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 61 Partnerships, Agreements, and Collaborations, 2017–2018
Table 62 New Product Launches and Product Enhancements, 2017–2018
Table 63 Mergers and Acquisitions, 2017–2018
Table 64 Business Expansions, 2017–2018

List of Figures (41 Figures)

Figure 1 Global Social Media Security Market: Market Segmentation
Figure 2 Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Market Assumptions
Figure 8 Social Media Security Market Size, By Solution
Figure 9 Market Size, By Security Type
Figure 10 Market Size, By Organization Size
Figure 11 Global Social Media Security Market Share: North America is Estimated to Hold the Largest Market Share in 2018
Figure 12 Top 3 Revenue Segments of the Market
Figure 13 Increased Adoption of Enterprise Social Media is Driving the Demand for Social Media Security Solutions and Services
Figure 14 Monitoring Solution and North America are Estimated to Have the Largest Market Shares in 2018
Figure 15 Network Security Type is Estimated to Have the Largest Market Share in 2018
Figure 16 Asia Pacific is Expected to Emerge as the Best Market for Investments in the Next 5 Years
Figure 17 Social Media Security Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Monitoring Solution is Estimated to Have the Largest Market Size in 2018
Figure 19 Network Security Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Professional Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Manufacturing Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 North America is Estimated to Account for the Largest Market Size in 2018
Figure 24 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 India: Social Network Penetration, Q3 2017
Figure 28 Key Developments By the Leading Players in the Social Media Security Market for 2016–2018
Figure 29 Key Market Evaluation Framework
Figure 30 Sophos: Company Snapshot
Figure 31 Sophos: SWOT Analysis
Figure 32 Trend Micro: Company Snapshot
Figure 33 Trend Micro: SWOT Analysis
Figure 34 Symantec: Company Snapshot
Figure 35 Symantec: SWOT Analysis
Figure 36 Micro Focus: Company Snapshot
Figure 37 Micro Focus: SWOT Analysis
Figure 38 CA Technologies: Company Snapshot
Figure 39 CA Technologies: SWOT Analysis
Figure 40 Proofpoint: Company Snapshot
Figure 41 CSC: Company Snapshot

MarketsandMarkets forecasts the global social media security market size to grow from USD 895.6 million in 2018 to USD 1,970.6 million by 2023, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period. Increasing adoption of enterprise social media and the need for organizations to secure their social media platforms and networks against malicious attacks are expected to drive the adoption of social media security solutions and services. Moreover, the SMEs segment is gaining high traction in the market, as SMEs are more vulnerable to internal and external data breaches through social media platforms and the cost of breaches would be high for these enterprises. With the adoption of social media security solutions, organizations can effectively maintain, monitor, and manage their social media platforms from data breaches.

Social media security solutions include monitoring, threat intelligence, risk management, and others. The monitoring segment is expected to hold the largest market share during the forecast period. The threat intelligence segment is projected to play a key role in the social media security market and expected to grow at the highest CAGR during the forecast period, as there is a rising penetration of social media across organizations, and an imminent need for organizations to protect their social media platforms and networks against the malicious attacks.

The manufacturing vertical is the fastest-growing vertical in the social media security market, as there is wide use of social media platforms by manufacturing industries for promotion, customer experience management, and marketing purposes, hence there is a need to safeguard these platforms against attacks. Small and Medium-sized Enterprises (SMEs) continue to deploy social media security solutions, as SMEs are more vulnerable to social media attacks and the impact of these attacks would be more for SMEs.

Social Media Security Market

North America is estimated to hold the largest market size, in 2018, which would be overtaken by APAC in 2023. The increasing need for organizations to protect their confidential data on social media platforms and monitor their employee’s social media activity related to organizations are expected to drive the social media security market. Furthermore, rapid penetration of enterprise social media in the major countries for business purposes, along with the regulatory reforms is expected to drive the social media security market in Asia Pacific (APAC). In Latin America, enterprises belonging to a range of verticals, such as manufacturing, retail, and Banking, Financial Services and Insurance (BFSI), are expected to adopt enterprise social media for branding and communication purposes and are projected to invest heavily in social media security solutions and services.

Social media security vendors are offering solutions, such as monitoring, threat intelligence, and risk management. Organizations that are used to curb on these platforms have recognized the potential of these platforms for business purposes and started adopting these solutions for various organizational purposes, as employees have started using the social media platforms widely in organizations over the past 5 years. However, for several enterprises, including SMEs, data privacy is a matter of concern, and lack of common laws across countries and cross-boundary location of servers would act as a barrier to the adoption of social media security solutions and services.

The increasing adoption of Bring Your Own Device (BYOD) trend among enterprises and huge benefits, such as marketing, promotions, and customer services through social media platforms would provide significant growth opportunities to social media security vendors. There are several established players, such as Sophos (UK), Trend Micro (Japan), Symantec (US), Micro Focus (UK), CA Technologies (US), ZeroFOX (US), RiskIQ (US), SolarWinds (US), Digital Shadows (US), Proofpoint (US), LookingGlass Cyber Solutions (US), KnowBe4 (US), Hootsuite (Canada), Centrify (US), Social Hub (Europe), Brandle (US), DigitalStakeout (US), Bowline Security (US), Social Sentinel (US), SecureMySocial (US), Hueya (US), CSC (US), CoNetrix (US), Crisp Thinking (UK), and CrowdControlHQ (UK).

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