Social Media Management Market

Social Media Management Market by Component, Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, & Risk Management), Organization Size, Industry Vertical, Deployment Model, & Region - Global Forecast to 2023

Report Code: TC 6916 Feb, 2019, by marketsandmarkets.com

[168 Pages Report] The global social media management market size is expected to grow from USD 9.2 billion in 2018 to USD 17.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period. The demand for cloud social media management solutions is expected to grow over the next 5 years, owing to several factors including massive adoption of social media and huge volumes of data generated across major industries, including BFSI, retail and ecommerce, government and public sector, and manufacturing. A need to realize an increasing ROI on social media strategy, a growing focus on the market and competitive intelligence, and an increasing need for social media measurement to enhance the customer experience are key growth factors for the market.

Social Media Management Market

Social media marketing solution segment to hold the largest market size during the forecast period

The social media marketing solution segment is expected to constitute the largest market size during the forecast period with the wide-spread adoption of the solution across organizations in many industry verticals. It proves to be a vital tool for marketers to easily and quickly reach their targeted audience and engage them effectively. Social media engagement and social media advocacy are 2 major components of social media marketing. The social media engagement involves management of the existing and potential customer interactions on various social media networks of a company. Social media advocacy and selling deals with brand development through third-party engagements (employee or existing customers).

Competitive intelligence application to grow at the highest CAGR during the forecast period

An increasing need to have market intelligence to gain a competitive edge is expected to drive the competitive intelligence application in the social media management market. It incorporates all activities that a company undertakes to gain insights into what their competitors are doing, track competitors’ activities, and any conversation that may be happening between a company and its competitors’ customers on social media platforms. Social media platforms can provide a wide variety of information about customers, their experiences, needs, and perceptions.

BFSI vertical to account for the largest market size during the forecast period

The increasing use of social media has transformed banking relationships with customers in significant ways, from improving customer service to enabling users to send money to others via online platforms. BFSI organizations have started monitoring customer conversations for brand mentions and customer complaints, and started responding accordingly, using the measuring, monitoring, and analyzing functionalities present in the social media management solutions. The growth of fintech continues to have a significant impact on the BFSI industry vertical. Established financial institutions are collaborating with key innovators in response to customer demands for effective social media management platforms.

Social Media Management Market

North America to account for the largest market size during the forecast period

The global social media management market by region covers 4 major regions: North America, Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), and Latin America. North America constitutes the highest market share, owing to the early adoption of advanced technology solutions as well as prominent initiatives taken by industry players through partnerships with various technology players. The US and Canada are witnessing increased adoption of advanced technologies, including social media monitoring and analytics.

Key Social Media Management Market Players

The social media management market comprises major vendors, such as IBM (US), Oracle (US), Salesforce (US), Adobe (US), Hootsuite (Canada), Sprout Social (US), Google (US), Sysomos (Canada), Sprinklr (US), Digimind (France), Clarabridge (US), Spreadfast (US), Falcon.io (Denmark), Zoho (India), and Lithium Technologies (US). The study includes in-depth competitive analysis of these key players in the global market with their company profiles, recent developments, and key market strategies. Please visit 360Quadrants to see the vendor listing of Social Media Management.

Scope of the report

Report Metrics

Details

Market size available for years

2016–2023

Base year considered

2017

Forecast period

2018–2023

Forecast units

Million (USD)

Segments covered

Component, Application, Deployment Mode, Organization Size, Industry Vertical, and Region

Geographies covered

North America, APAC, EMEA, and Latin America

Companies covered

IBM Corporation (US), Oracle Corporation (US), Salesforce (US), Adobe Systems (US), Hootsuite Inc. (Canada), Sprout Social, Inc. (US), Google, Inc. (US), Sysomos (Canada), Sprinklr, Inc. (US), Digimind (France), Clarabridge (US), Spreadfast (US), Falcon.io (Denmark), Zoho Corporation, (India), and Lithium Technologies, LLC (US)

This research report categorizes the market based on component, application, deployment model, organization size, industry verticals, and regions.

Based on Component, the social media management market has been segmented as follows:

  • Solutions
  • Services

Based on Solution Type, the market has been segmented as follows:

  • Social Media Marketing
  • Social Media Listening, Monitoring, and Analytics
  • Social Media Asset and Content Management
  • Social Media Risk and Compliance Management

Based on Service, the market has been segmented as follows:

  • Professional Services
  • Managed Services

Based on Application, the market has been segmented as follows

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Others

Based on Deployment Model, the market has been segmented as follows

  • On-premises
  • Cloud

Based on Organization Size, the market has been segmented as follows

  • Small Organizations
  • Medium Organizations
  • Large Enterprises

Based on Industry Verticals, the market has been segmented as follows

  • BFSI
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Government and Public Sector
  • Telecom and IT
  • Media and Entertainment
  • Manufacturing
  • Travel and Hospitality
  • Others

Based on Region, the market has been segmented as follows:

  • North America
  • EMEA
  • APAC
  • Latin America

    Key Questions addressed by the report:

    • What are the opportunities in the social media management market?
    • What is the competitive landscape in the market?
    • What are the key trends in the market?
    • How are mergers and acquisitions evolving the market?
    • What are the dynamics of the market?

    To speak to our analyst for a discussion on the above findings, click Speak to Analyst

    Table of Contents

    1 Introduction (Page No. - 19)
        1.1 Objectives of the Study
        1.2 Market Definition
        1.3 Market Scope
               1.3.1 Market Segmentation
        1.4 Regions Covered
        1.5 Years Considered for the Study
        1.6 Currency Considered
        1.7 Stakeholders

    2 Research Methodology (Page No. - 23)
        2.1 Research Data
               2.1.1 Secondary Data
               2.1.2 Primary Data
                        2.1.2.1 Breakup of Primaries
                        2.1.2.2 Key Industry Insights
        2.2 Market Breakup and Data Triangulation
        2.3 Market Size Estimation
               2.3.1 Bottom-Up Approach
               2.3.2 Top-Down Approach
        2.4 Microquadrant Research Methodology
               2.4.1 Vendor Inclusion Criteria
        2.5 Market Forecast
        2.6 Research Assumptions
        2.7 Limitations

    3 Executive Summary (Page No. - 32)

    4 Premium Insights (Page No. - 39)
        4.1 Attractive Opportunities in the Social Media Management Market
        4.2 Market Share, By Region
        4.3 Market By Deployment Model
        4.4 Market in EMEA: Top 3 Solutions and Countries

    5 Market Overview and Industry Trends (Page No. - 42)
        5.1 Introduction
        5.2 Market Dynamics
               5.2.1 Drivers
                        5.2.1.1 Need to Increase ROI on Social Media Strategy
                        5.2.1.2 Increased Focus on the Market and Competitive Intelligence
                        5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience
               5.2.2 Restraints
                        5.2.2.1 Regulatory and Compliance Constraints
                        5.2.2.2 Lack of Common Standards and Laws
               5.2.3 Opportunities
                        5.2.3.1 Voluminous Data Generation Through Social Media Platforms
                        5.2.3.2 Increased Cloud Adoption
               5.2.4 Challenges
                        5.2.4.1 Lack of A Single Solution to Manage Diverse Data Sets Captured From Social Media Platforms
        5.3 Industry Trends
               5.3.1 Key Trends in the Market
                        5.3.1.1 Social Media Monitoring and Listening Solutions to Witness A Higher Growth With the Rise in User-Generated Content on Social Media
                        5.3.1.2 Crowdsourcing on Social Media
                        5.3.1.3 AI Technology to Be Integrated With Social Media for Personalized Advertising and Understanding the Market Trends
                        5.3.1.4 Augmented Reality and Social Media
               5.3.2 Social Media Management Market: Use Cases
                        5.3.2.1 Simplify360: Providing Advanced Social Customer Experience
                        5.3.2.2 Crowdfire: Delivering Exceptional Customer Care on Social Media in Real Time
                        5.3.2.3 IBM and Influential: Assessment of Campaign Effectiveness Through Social Intelligence
                        5.3.2.4 Quantzig: Understanding the Target Customer Base and Developing an Adequate Go-To-Market Strategy
                        5.3.2.5 Crimson Hexagon: Gathering Customer Responses for A New Product Launch Through Social Media Listening
                        5.3.2.6 Crowdfire: Helping Marketers Discover and Share Relevant and High-Quality Content on Their Social Media Platforms
                        5.3.2.7 Degordian: Creating A Social Media Strategy for Franck- Croatia’s Market Leader in the Coffee and Tea Categories

    6 Market By Component (Page No. - 55)
        6.1 Introduction
        6.2 Solutions
               6.2.1 Social Media Marketing
                        6.2.1.1 Social Media Marketing to Become A Vital Tool for Marketers to Easily and Quickly Reach Their Targeted Audience
               6.2.2 Social Media Listening, Monitoring, and Analytics
                        6.2.2.1 Need to Understand Customers, Their Perception, and Brand Awareness to Be the Primary Factor to Drive the Adoption of Social Media Listening, Monitoring, and Analytics Solution
               6.2.3 Social Media Asset and Content Management
                        6.2.3.1 Need to Develop and Optimize Social Media Content to Drive the Adoption of Social Media Asset and Content Management
               6.2.4 Social Media Risk and Compliance Management
                        6.2.4.1 Need to Mitigate Risks Associated With Social Media Platforms in Terms of Data Integrity and Security to Be the Primary Factor to Drive the Adoption of Social Media Risk and Compliance Management Solution
        6.3 Services
               6.3.1 Professional Services
                        6.3.1.1 Implementation and Consulting
                                   6.3.1.1.1 Need for Effective Deployment and Strategic Outlook to Drive the Growth of the Implementation and Consulting Segment
                        6.3.1.2 Training and Support
                                   6.3.1.2.1 Complexity of Operations and Need for Regular Assistance During the Software Cycle to Foster the Growth of the Training and Support Segment
               6.3.2 Managed Services
                        6.3.2.1 Requirement of Customized Solutions and Need to Focus on Core Operations to Drive the Growth of the Managed Services Segment

    7 Market By Application (Page No. - 68)
        7.1 Introduction
        7.2 Sales and Marketing Management
               7.2.1 Need to Directly Engage Target Audience Through Social Media Networks to Drive the Growth of the Sales and Marketing Management Segment
        7.3 Customer Experience Management
               7.3.1 Need to Improve and Optimize Customer Service Efforts to Drive the Growth of the Customer Experience Management Segment
        7.4 Competitive Intelligence
               7.4.1 Need to Increase Market Intelligence and Gain A Competitive Edge to Drive the Growth of the Competitive Intelligence Segment
        7.5 Risk Management and Fraud Detection
               7.5.1 Need to Mitigate the Risk Associated With Misuse of Customer Data and Strict Regulations to Drive the Growth of the Risk Management and Fraud Detection Segment
        7.6 Others

    8 Market By Organization Size (Page No. - 76)
        8.1 Introduction
        8.2 Small Organizations (Revenue < USD 10 Million)
               8.2.1 Increasing Number of Small Organizations in High Growth Markets and Need to Expand Their Reach to Drive the Growth of the Small Organizations Segment
        8.3 Medium Organizations (Revenue: USD 10 Million ~ USD 1 Billion)
               8.3.1 Need to Manage Increasing Digitalization of Organizations and Dependence on Online Channels for Reaching Targeted Customer Base to Drive the Growth of the Medium Organizations Segment
        8.4 Large Enterprises (Revenue > USD 1 Billion)
               8.4.1 Increasing Adoption of Advanced Technologies to Drive the Growth of the Large Enterprises Segment

    9 Market By Deployment Model (Page No. - 81)
        9.1 Introduction
        9.2 On-Premises
               9.2.1 Data Security and Privacy Requirements in Heavily Regulated Industry Verticals to Be the Major Factors Driving the Adoption of On-Premises Deployment
        9.3 Cloud
               9.3.1 Rapid Implementation, Reduced Setup and Operational Cost, Low Maintenance Cost, 24Χ7 Data Accessibility, Scalability, and Ease of Use to Drive the Adoption of the Cloud Deployment Model

    10 Social Media Management Market By Industry Vertical (Page No. - 85)
         10.1 Introduction
         10.2 Banking, Financial Services, and Insurance
                 10.2.1 Increasing Need to Improve Customer Service and Growth of Fintech to Have A Huge Impact on the BFSI Industry Vertical
         10.3 Retail and Ecommerce
                 10.3.1 Increasing Adoption of Latest Technologies and Emergence of Various Ecommerce Websites to Fuel the Growth of Retail and Ecommerce Industry Vertical
         10.4 Government and Public Sector
                 10.4.1 Reengineered Traditional Models and Improvement in Real-Time Interactions to Drive Social Media Management Adoption in Government Organizations
         10.5 Healthcare and Life Sciences
                 10.5.1 Increasing Need to Monitor and Control the Effectiveness of Public Health Monitoring to Facilitate the Adoption of Social Media Management in Healthcare
         10.6 Telecom and It
                 10.6.1 to Gain Insights From Voluminous Content and Growth in Demand for Data Persistence to Drive the Adoption of the Social Media Management in the Telecom and It Industry Vertical
         10.7 Media and Entertainment
                 10.7.1 Need to Attract and Retain Consumers in A Highly Competitive and Multichannel Environment Leading to the Deployment of Social Media Monitoring Solutions in the Media and Entertainment Industry Vertical
         10.8 Manufacturing
                 10.8.1 Manufacturing Companies to Adopt Social Media Management Tools to Understand and Identify Early Warning Signals and Reduce the Overall Cost
         10.9 Travel and Hospitality
                 10.9.1 Need to Identify New Prospects and Offer Quality Services to Retain Existing Customers to Boost the Demand for Social Media Management Tools
         10.10 Others

    11 Market By Region (Page No. - 96)
         11.1 Introduction
         11.2 North America
                 11.2.1 United States
                            11.2.1.1 Increasing Penetration of Social Media Users, and Compliance and Regulatory Mandates Across All Industry Verticals to Drive the Market Growth
                 11.2.2 Canada
                            11.2.2.1 Increasing Penetration of SMEs in the Country and the Huge Customer Base to Drive the Market Growth in Canada
         11.3 Europe, Middle East, and Africa
                 11.3.1 UK and Ireland
                            11.3.1.1 Increasing Penetration of Smartphones and Rising Number of Social Network User Base to Drive the Adoption of Social Media Management Tools
                 11.3.2 France
                            11.3.2.1 Fastest Internet Penetration and Varied Patterns of Social Media Platforms to Assist Market Growth in France
                 11.3.3 Germany
                            11.3.3.1 Increasing Impact of Laws and Enforcement and Expansion Strategies Opted By Vendors to Create Growth Opportunities in Germany
                 11.3.4 Spain
                            11.3.4.1 Increasing Adoption of Social Media Platforms Across Multiple Industry Verticals to Drive Social Media Monitoring and Analytics Growth in Spain
                 11.3.5 Saudi Arabia
                            11.3.5.1 Increasing Digitalization and Growing Adoption of Cloud-Based Solutions to Drive the Growth of the Social Media Management Market
                 11.3.6 Rest of Emea
         11.4 Asia Pacific
                 11.4.1 China
                            11.4.1.1 Rapidly Growing Internet User Base and Increased Focus on Ad Campaigns Among Organizations to Boost Social Media Monitoring Adoption in China
                 11.4.2 Japan
                            11.4.2.1 Increasing Need to Maximize Brand Reach and Engage With the Right People to Fuel the Social Media Management Tools Adoption Rate in Japan
                 11.4.3 Australia and New Zealand
                            11.4.3.1 Increasing Focus on Mid-Sized Organizations and Increased Smartphone Penetration to Drive the Market Growth
                 11.4.4 India
                            11.4.4.1 Significant Adoption of Smartphones, High Internet Penetration, and Increased Focus on Cloud-Based Solutions to Drive the Market Growth
                 11.4.5 Rest of APAC
         11.5 Latin America
                 11.5.1 Mexico
                            11.5.1.1 Increasing Adoption of Digital Technologies and Presence of the Largest Social Media User Base to Drive the Market Growth
                 11.5.2 Colombia
                            11.5.2.1 Need to Optimize and Gain Maximum Roi on Social Media Investments to Fuel the Market Growth
                 11.5.3 Brazil
                            11.5.3.1 Wide Adoption of Digitalization and Strong Vendor Presence to Drive the Market Growth
                 11.5.4 Rest of Latin America

    12 Competitive Landscape (Page No. - 124)
         12.1 Competitive Leadership Mapping
                 12.1.1 Visionary Leaders
                 12.1.2 Innovators
                 12.1.3 Dynamic Differentiators
                 12.1.4 Emerging Companies
         12.2 Strength of Product Portfolio
         12.3 Business Strategy Excellence

    13 Company Profiles (Page No. - 129)
         13.1 Adobe
    (Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
         13.2 IBM
         13.3 Google
         13.4 Oracle
         13.5 Salesforce
         13.6 Sprout Social
         13.7 Hootsuite
         13.8 Sysomos
         13.9 Sprinklr
         13.10 Digimind
         13.11 Clarabridge
         13.12 Spreadfast
         13.13 Falcon.Io
         13.14 Zoho
         13.15 Lithium Technologies

    *Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

    14 Appendix (Page No. - 159)
         14.1 Key Insights of Industry Experts
         14.2 Discussion Guide
         14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
         14.4 Available Customization
         14.5 Related Reports
         14.6 Author Details


    List of Tables (91 Tables)

    Table 1 Evaluation Criteria
    Table 2 Factor Analysis
    Table 3 Social Media Management Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
    Table 4 Social Media Usage in an Internet Minute, June 2018
    Table 5 Market Size, By Component, 2016–2023 (USD Million)
    Table 6 Solutions: Market Size By Type, 2016–2023 (USD Million)
    Table 7 Solutions: Market Size By Region, 2016–2023 (USD Million)
    Table 8 Social Media Marketing Solution Market Size, By Type, 2016–2023 (USD Million)
    Table 9 Social Media Marketing Solution Market Size, By Organization Size, 2016–2023 (USD Million)
    Table 10 Social Media Marketing Solution Market Size, By Region, 2016–2023 (USD Million)
    Table 11 Social Media Listening, Monitoring, and Analytics Solution Market Size, By Type, 2016–2023 (USD Million)
    Table 12 Social Media Listening, Monitoring, and Analytics Solution Market Size, By Organization Size, 2016–2023 (USD Million)
    Table 13 Social Media Listening, Monitoring, and Analytics Solution Market Size, By Region, 2016–2023 (USD Million)
    Table 14 Social Media Asset and Content Management Solution Market Size, By Organization Size, 2016–2023 (USD Million)
    Table 15 Social Media Asset and Content Management Solution Market Size, By Region, 2016–2023 (USD Million)
    Table 16 Social Media Risk and Compliance Management Solution Market Size, By Organization Size, 2016–2023 (USD Million)
    Table 17 Social Media Risk and Compliance Management Solution Market Size, By Region, 2016–2023 (USD Million)
    Table 18 Social Media Management Market Size, By Service, 2016–2023 (USD Million)
    Table 19 Services: Market Size By Region, 2016–2023 (USD Million)
    Table 20 Professional Services: Market Size By Type, 2016–2023 (USD Million)
    Table 21 Professional Services: Market Size By Region, 2016–2023 (USD Million)
    Table 22 Implementation and Consulting Services: Market Size By Region, 2016–2023 (USD Million)
    Table 23 Training and Support: Market Size By Region, 2016–2023 (USD Million)
    Table 24 Managed Services: Market Size By Region, 2016–2023 (USD Million)
    Table 25 Market Size, By Application, 2016–2023 (USD Million)
    Table 26 Sales and Marketing Management: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 27 Sales and Marketing Management: Market Size By Region, 2016–2023 (USD Million)
    Table 28 Customer Experience Management: Market Size By Type, 2016–2023 (USD Million)
    Table 29 Customer Experience Management: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 30 Customer Experience Management: Market Size By Region, 2016–2023 (USD Million)
    Table 31 Competitive Intelligence: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 32 Competitive Intelligence: Market Size By Region, 2016–2023 (USD Million)
    Table 33 Risk Management and Fraud Detection: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 34 Risk Management and Fraud Detection: Market Size By Region, 2016–2023 (USD Million)
    Table 35 Others: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 36 Others: Market Size By Region, 2016–2023 (USD Million)
    Table 37 Social Media Management Market Size, By Organization Size, 2016–2023 (USD Million)
    Table 38 Organization Size: Market Size By Type, 2016–2023 (USD Million)
    Table 39 Small Organizations: Market Size By Region, 2016–2023 (USD Million)
    Table 40 Medium Organizations: Market Size By Region, 2016–2023 (USD Million)
    Table 41 Large Enterprises: Market Size By Region 2016–2023 (USD Million)
    Table 42 Market Size, By Deployment Model, 2016–2023 (USD Million)
    Table 43 On-Premises: Market Size By Region, 2016–2023 (USD Million)
    Table 44 Cloud: Market Size By Region, 2016–2023 (USD Million)
    Table 45 Market Size, By Industry Vertical, 2016–2023 (USD Million)
    Table 46 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
    Table 47 Retail and Ecommerce: Market Size, By Region, 2016–2023 (USD Million)
    Table 48 Government and Public Sector: Market Size, By Region, 2016–2023 (USD Million)
    Table 49 Healthcare and Life Sciences: Social Media Maagement Market Size, By Region, 2016–2023 (USD Million)
    Table 50 Telecom and IT: Market Size, By Region, 2016–2023 (USD Million)
    Table 51 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
    Table 52 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
    Table 53 Travel and Hospitality: Market Size By Region, 2016–2023 (USD Million)
    Table 54 Others: Market Size By Region, 2016–2023 (USD Million)
    Table 55 Social Media Management Market Size, By Region, 2016–2023 (USD Million)
    Table 56 North America: Market Size By Component, 2016–2023 (USD Million)
    Table 57 North America: Market Size By Solution Type, 2016–2023 (USD Million)
    Table 58 North America: Market Size By Service, 2016–2023 (USD Million)
    Table 59 North America: Market Size By Professional Service, 2016–2023 (USD Million)
    Table 60 North America: Market Size By Deployment Model, 2016–2023 (USD Million)
    Table 61 North America: Market Size By Application, 2016–2023 (USD Million)
    Table 62 North America: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 63 North America: Market Size By Industry Vertical, 2016–2023 (USD Million)
    Table 64 North America: Market Size By Country, 2016–2023 (USD Million)
    Table 65 Europe, Middle East and Africa: Social Media Management Market Size, By Component, 2016–2023 (USD Million)
    Table 66 Europe, Middle East and Africa: Market Size By Solution Type, 2016–2023 (USD Million)
    Table 67 Europe, Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
    Table 68 Europe, Middle East and Africa: Market Size By Professional Service, 2016–2023 (USD Million)
    Table 69 Europe, Middle East and Africa: Market Size By Deployment Model, 2016–2023 (USD Million)
    Table 70 Europe, Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
    Table 71 Europe, Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 72 Europe, Middle East and Africa: Market Size By Industry Vertical, 2016–2023 (USD Million)
    Table 73 Europe, Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
    Table 74 Asia Pacific: Social Media Management Market Size, By Component, 2016–2023 (USD Million)
    Table 75 Asia Pacific: Market Size By Solution Type, 2016–2023 (USD Million)
    Table 76 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
    Table 77 Asia Pacific: Market Size By Professional Service, 2016–2023 (USD Million)
    Table 78 Asia Pacific: Market Size By Deployment Model, 2016–2023 (USD Million)
    Table 79 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
    Table 80 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 81 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
    Table 82 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
    Table 83 Latin America: Social Media Management Market Size, By Component, 2016–2023 (USD Million)
    Table 84 Latin America: Market Size By Solution Type, 2016–2023 (USD Million)
    Table 85 Latin America: Market Size By Service, 2016–2023 (USD Million)
    Table 86 Latin America: Market Size By Professional Service, 2016–2023 (USD Million)
    Table 87 Latin America: Market Size By Deployment Model, 2016–2023 (USD Million)
    Table 88 Latin America: Market Size By Application, 2016–2023 (USD Million)
    Table 89 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
    Table 90 Latin America: Market Size By Industry Vertical, 2016–2023 (USD Million)
    Table 91 Latin America: Market Size By Country, 2016–2023 (USD Million)


    List of Figures (44 Figures)

    Figure 1 Global Social Media Management Market: Research Design
    Figure 2 Market: Bottom-Up Approach
    Figure 3 Market: Top-Down Approach
    Figure 4 Market Snapshot By Region, 2018 vs 2023
    Figure 5 Market Snapshot By Component, 2018 vs 2023
    Figure 6 Market Snapshot By Solution, 2018 vs 2023
    Figure 7 Market Snapshot By Service, 2018 vs 2023
    Figure 8 Market Snapshot By Professional Service, 2018 vs 2023
    Figure 9 Market Snapshot By Organization Size, 2018 vs 2023
    Figure 10 Market Snapshot By Deployment Model, 2018 vs 2023
    Figure 11 Market Snapshot By Application, 2018 vs 2023
    Figure 12 Market Snapshot By Industry Vertical, 2018–2023
    Figure 13 Need for Social Media Measurement to Assess Customer Experience to Drive the Social Media Management Market
    Figure 14 North America to Account for the Highest Market Share in 2018
    Figure 15 Cloud Deployment Model to Dominate the Market in 2018
    Figure 16 Social Media Marketing Solution and UK & Ireland to Hold the Highest Market Shares in 2018
    Figure 17 Drivers, Restraints, Opportunities, and Challenges
    Figure 18 Social Media Penetration, By Country, 2018
    Figure 19 Impact of Negative Online Experience (%)
    Figure 20 Number of Social Media Users, Worldwide (2010–2016)
    Figure 21 Impact of Customer Reviews on Purchase Decision
    Figure 22 Solutions Segment to Account for A Larger Market Size During the Forecast Period
    Figure 23 Social Media Marketing Segment to Account for the Largest Market Size During the Forecast Period
    Figure 24 Professional Services Segment to Account for A Larger Market Size During the Forecast Period
    Figure 25 Sales and Marketing Management Segment to Account for the Largest Market Size During the Forecast Period
    Figure 26 Medium Organizations Segment to Account for the Largest Market Size During the Forecast Period
    Figure 27 Cloud Segment to Account for A Larger Market Size During the Forecast Period
    Figure 28 Banking, Financial Services and Insurance to Account for the Largest Market Size During the Forecast Period
    Figure 29 North America to Account for the Largest Market Size During the Forecast Period
    Figure 30 North America: Market Snapshot
    Figure 31 Asia Pacific: Market Snapshot
    Figure 32 Social Media Management (Global),Competitive Leadership Mapping, 2018
    Figure 33 Ranking of Key Players in the Social Media Management Market, 2018
    Figure 34 Adobe: Company Snapshot
    Figure 35 SWOT Analysis: Adobe
    Figure 36 IBM: Company Snapshot
    Figure 37 SWOT Analysis: IBM
    Figure 38 Google: Company Snapshot
    Figure 39 SWOT Analysis: Google
    Figure 40 Oracle: Company Snapshot
    Figure 41 SWOT Analysis: Oracle
    Figure 42 Salesforce: Company Snapshot
    Figure 43 SWOT Analysis: Salesforce
    Figure 44 SWOT Analysis: Sprout Social

    The study involved 4 major activities to estimate the current market size for the global Social Media Management market. An exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.

    Secondary research

    In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg BusinessWeek, have been referred to for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases.

    Primary research

    Various primary sources from both supply and demand sides of the Social Media Management market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing the social media management software, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

    Following is the breakup of the primary respondents’ profiles:

    Social Media Management Market

    To know about the assumptions considered for the study, download the pdf brochure

    Social Media Management Market size Estimation

    For making market estimates and forecasting the market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global social media management market using key companies’ revenues and their offerings in the market. The research methodology used to estimate the market size includes the following:

    • The key players in the market have been identified through extensive secondary research.
    • The market size, in terms of value, has been determined with the help of the primary and secondary research processes.
    • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

    Data Triangulation

    With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

    Report Objectives

    • To define, describe, and forecast the Social Media Management market based on component, application, deployment model, organization size, industry verticals, and regions
    • To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
    • To analyze the market’s subsegments with respect to the individual growth trends, prospects, and contributions to the total market
    • To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market
    • To forecast the revenue of the market’s segments with respect to 4 major regions, namely, North America, Europe, Middle East and Africa (EMEA) , Asia Pacific (APAC), and Latin America
    • To profile the key players and comprehensively analyze their recent developments and positioning in the market
    • To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market

    Available customizations

    With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

    Product Analysis

    • Product matrix gives a detailed comparison of the product portfolio of each company

    Company Information

    • Detailed analysis and profiling of additional market players up to 5

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    Report Code
    TC 6916
    Published ON
    Feb, 2019
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