Soil Moisture Sensor Market by Type (Volumetric and Water Potential), Application (Agriculture, Residential, Landscaping, Sports Turf, Weather Forecasting, Forestry, Research Studies and Construction), & Geography - Global trends & Forecast to 2020

Soil moisture sensors are used to monitor the moisture content in the soil and are very helpful in protecting water resources and understanding the ever-changing climate. To monitor the natural processes in the environment, it is very important to understand and analyze the soil hydrological processes. It improves farm productivity and reduces water consumption required for other applications significantly. Applications in sports turf, residential, landscaping and ground care, and research studies are expected to drive the market. This is due to the high demand for reduction in water consumption in these applications.

The report profiles companies active in the soil moisture sensor domain. It provides the competitive landscape of key players that include their key growth strategies. The report also focuses on giving a detailed view of the complete soil moisture sensor market with respect to different applications as well as geographical regions. Applications areas have been categorized into agriculture, residential, landscaping and ground care, sports turf, weather forecasting, forestry, research studies, and construction. Geographies covered in the research include the Americas, Europe, Asia-Pacific, and Rest of the World, including the Middle East and Africa. The soil moisture sensors have been segmented in two types: volumetric soil moisture sensors and soil water potential sensors, which have been described in detail in this report. The market is estimated to reach USD 206.2 Million by 2020, at a CAGR of 16.2% between 2015 and 2020.

The report also includes the market dynamics, namely, drivers, restraints, opportunities, and challenges. Apart from the market segmentation, the report also includes the critical market data and qualitative information for each sensor type, along with the critical analysis such as the Porter’s five forces analysis and the value chain analysis. This report provides valuable insights to various stakeholders of this market such as raw material suppliers, soil moisture sensor manufacturers, data logger and monitoring system manufacturers, and distributers to formulate their market strategies. Similarly, this report provides useful information to various technology forums, alliances, associations, research institutes, and organizations to understand the current trends in this market.

Major players in the soil moisture sensor market include the Decagon Devices, Inc. (U.S.), The Toro Company (U.S.), IRROMETER Company, Inc. (U.S.), Delta-T Devices Ltd. (U.K.), Sentek Pty. Ltd. (Australia), AquaCheck (Pty) Ltd. (South Africa), Acclima, Inc. (U.S.), and Stevens Water Monitoring Systems, Inc. (U.S.) among others. Several new product launches, joint ventures, and contracts among other strategies are also discussed in this report.

In relation to the soil moisture sensor report, two similar reports were published by MarketsandMarkets, namely, yield monitor market for devices and services (published in November 2014) and precision farming market (published in October 2014). Both these reports are available on the company’s website (www.marketsandmarkets.com) for reference. With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. Further breakdown of all the regions into major countries and in-depth analysis and profiling of additional players on the basis of various blocks of the value chain can be provided as per a client requirement.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Market Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Global Soil Moisture Sensor Market
    4.2 Major Types of Soil Moisture Sensors
    4.3 Market, By Application and Geography
    4.4 Country-Wise Analysis of the Market
    4.5 Soil Moisture Sensor Market Size Comparision By Subtypes
    4.6 Market Life Cycle Analysis, By Geography in 2015

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Type
           5.2.2 By Application
           5.2.3 By Region
    5.3 Soil Moisture Sensor System – Overview
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Gradual Shift in the Climatic Conditions
                    5.4.1.2 Environmental Regulations
                    5.4.1.3 Improved Productivity
           5.4.2 Restraints
                    5.4.2.1 Soil Spatial Variability
                    5.4.2.2 Poor Reliability
           5.4.3 Opportunities
                    5.4.3.1 Government Incentives
                    5.4.3.2 Advanced Farming Techniques
                    5.4.3.3 Decline in the ASPS
           5.4.4 Challenges
                    5.4.4.1 Lack of Awareness
    5.5 Burning Issue
           5.5.1 Wireless Monitoring System
    5.6 Winning Imperatives
           5.6.1 Emergence of Smart Sensors

6 Industry Trends (Page No. - 51)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Competitive Rivalry

7 Soil Moisture Sensor Market, By Type (Page No. - 60)
    7.1 Introduction
    7.2 Volumetric Soil Moisture Sensors
           7.2.1 Probe
           7.2.2 Time Domain Transmissiometry (TDT) Sensor
           7.2.3 Capacitance Sensor
    7.3 Soil Water Potential Sensor
           7.3.1 Tensiometer
           7.3.2 Gypsum Block
           7.3.3 Granular Matrix Sensor

8 Soil Moisture Sensor Market, By Application (Page No. - 85)
    8.1 Introduction
    8.2 Residential
    8.3 Agriculture
    8.4 Landscaping and Ground Care
    8.5 Sports Turf
    8.6 Weather Forecasting
    8.7 Forestry
    8.8 Research Studies
    8.9 Construction

9 Geographic Analysis (Page No. - 103)
    9.1 Introduction
    9.2 Americas
           9.2.1 U.S.
           9.2.2 Canada
           9.2.3 Brazil
           9.2.4 Others
    9.3 Europe
           9.3.1 France
           9.3.2 Germany
           9.3.3 U.K.
           9.3.4 Others
    9.4 Asia-Pacific
           9.4.1 China
           9.4.2 Australia
           9.4.3 Japan
           9.4.4 Others
    9.5 RoW
           9.5.1 Middle East
           9.5.2 Africa

10 Competitive Landscape (Page No. - 124)
     10.1 Overview
     10.2 Market Ranking Analysis
     10.3 Competitive Scenario
             10.3.1 New Product Launches
             10.3.2 Agreements and Collaborations

11 Company Profiles (Page No. - 130)
(Company at A Glance, Business Overview, Products Offered, Key Strategy, Recent Developments, SWOT Analysis & MnM View)*
     11.1 Introduction
     11.2 The Toro Company
     11.3 E. S. I. Environmental Sensors Inc.
     11.4 Decagon Devices, Inc.
     11.5 Irrometer Company, Inc.
     11.6 Campbell Scientific, Inc.
     11.7 Delta-T Devices Ltd.
     11.8 Spectrum Technologies, Inc.
     11.9 Sentek Pty. Ltd.
     11.10 Imko Micromodultechnik Gmbh
     11.11 Aquacheck (Pty) Ltd.
     11.12 Acclima, Inc.
     11.13 Stevens Water Monitoring Systems, Inc.

*Details on Company at A Glance, Recent Financials, Products Offered, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 149)
     12.1 Insights of Industry Experts
     12.2 Discussion Guide
     12.3 Introducing RT: Real-Time Market Intelligence
     12.4 Available Customizations
     12.5 Related Reports

List of Tables (64 Tables)

Table 1 Porter’s Five Forces Analysis With Their Weightage Impact
Table 2 Soil Moisture Sensor Market Size, By Type, 2013–2020 (USD Million)
Table 3 Market Size, By Type, 2013–2020 (Thousand Units)
Table 4 Soil Moisture Sensor Market Size for Volumetric Soil Moisture Sensors, By Subtype, 2013–2020 (USD Million)
Table 5 Market Size for Volumetric Soil Moisture Sensors, By Subtype, 2013–2020 (Thousand Units)
Table 6 Average Selling Prices of Volumetric Soil Moisture Sensors, By Subtype, 2013–2020 (USD)
Table 7 Soil Moisture Sensor Market Size for Volumetric Soil Moisture Sensors, By Application, 2013–2020 (USD Thousand)
Table 8 Soil Moisture Sensor Market Size for Volumetric Soil Moisture Sensors, By Region, 2013–2020 (USD Thousand)
Table 9 Market Size for Probes, By Application, 2013–2020 (USD Thousand)
Table 10 Market Size for Probes, By Region, 2013–2020 (USD Thousand)
Table 11 Market Size for TDT Sensors, By Application, 2013–2020 (USD Thousand)
Table 12 Market Size for TDT Sensors, By Region, 2013–2020 (USD Thousand)
Table 13 Market Size for Capacitance Sensors, By Application, 2013–2020 (USD Thousand)
Table 14 Soil Moisture Sensor Market Size for Capacitance Sensors, By Region, 2013–2020 (USD Thousand)
Table 15 Market Size for Soil Water Potential Sensors, By Type, 2013–2020 (USD Million)
Table 16 Market Size for Soil Water Potential Sensors, By Type, 2013–2020 (Thousand Units)
Table 17 ASP of Soil Water Potential Sensors, By Subtype, 2013–2020 (USD)
Table 18 Market Size for Soil Water Potential Sensors, By Application, 2013–2020 (USD Thousand)
Table 19 Market Size for Soil Water Potential Sensors, By Region, 2013–2020 (USD Thousand)
Table 20 Market Size for Tensiometers, By Application, 2013–2020 (USD Thousand)
Table 21 Market Size for Tensiometers, By Region, 2013–2020 (USD Thousand)
Table 22 Market Size for Gypsum Blocks, By Application, 2013–2020 (USD Thousand)
Table 23 Soil Moisture Sensor Market Size for Gypsum Block, By Region, 2013–2020 (USD Thousand)
Table 24 Market Size for Granular Matrix Sensors, By Application, 2013–2020 (USD Thousand)
Table 25 Market Size for Granular Matrix Sensors, By Region, 2013–2020 (USD Thousand)
Table 26 Market Size, By Application, 2013–2020 (USD Million)
Table 27 Market Size, By Application, 2013–2020 (Thousand Units)
Table 28 Market Size for the Residential Application, By Type, 2013–2020 (USD Thousand)
Table 29 Market Size for the Residential Application, By Region, 2013–2020 (USD Thousand)
Table 30 Soil Moisture Sensor Market Size for the Agriculture Application, By Type, 2013–2020 (USD Thousand)
Table 31 Market Size for the Agriculture Application, By Region, 2013–2020 (USD Thousand)
Table 32 Market Size for the Landscaping and Ground Care Application, By Type, 2013–2020 (USD Thousand)
Table 33 Market Size for the Landscaping and Ground Care Application, By Region, 2013–2020 (USD Thousand)
Table 34 Market Size for the Sports Turf Application, By Type, 2013–2020 (USD Thousand)
Table 35 Market Size for the Sports Turf Application, By Region, 2013–2020 (USD Thousand)
Table 36 Market Size for the Weather Forecasting Application, By Type, 2013–2020 (USD Thousand)
Table 37 Market Size for the Weather Forecasting Application, By Region, 2013–2020 (USD Thousand)
Table 38 Market Size for the Forestry Application, By Type, 2013–2020 (USD Thousand)
Table 39 Soil Moisture Sensor Market Size for the Forestry Application, By Region, 2013–2020 (USD Thousand)
Table 40 Market Size for the Research Studies Application, By Type, 2013–2020 (USD Thousand)
Table 41 Market Size for the Research Studies Application, By Region, 2013–2020 (USD Thousand)
Table 42 Soil Moisture Sensor Market Size for the Construction Application, By Type, 2013–2020 (USD Thousand)
Table 43 Market Size for the Construction Application, By Region, 2013–2020 (USD Thousand)
Table 44 Soil Moisture Sensor Market Size, By Region, 2013–2020 (USD Million)
Table 45 Market Size, By Region, 2013–2020 (Thousand Units)
Table 46 Market Size in the Americas, By Type, 2013–2020 (USD Thousand)
Table 47 Market Size in the Americas, By Application, 2013–2020 (USD Thousand)
Table 48 Market Size in the Americas, By Country, 2013–2020 (USD Thousand)
Table 49 Market Size in the Americas, By Country, 2013–2020 (Thousand Units)
Table 50 Market in Europe, By Type, 2013–2020 (USD Thousand)
Table 51 Market Size in Europe, By Application, 2013–2020 (USD Thousand)
Table 52 Soil Moisture Sensor Market Size in Europe, By Country, 2013–2020 (USD Thousand)
Table 53 Market Size in Europe, By Country, 2013–2020 (Thousand Units)
Table 54 Market Size in APAC, By Type, 2013–2020 (USD Thousand)
Table 55 Market Size in APAC, By Application, 2013–2020 (USD Thousand)
Table 56 Soil Moisture Sensor Market Size in APAC, By Country, 2013–2020 (USD Thousand)
Table 57 Market Size in APAC, By Country, 2013–2020 (Thousand Units)
Table 58 Market Size in RoW, By Type, 2013–2020 (USD Thousand)
Table 59 Market Size in RoW, By Application, 2013–2020 (USD Thousand)
Table 60 Market Size in RoW, By Country, 2013–2020 (USD Thousand)
Table 61 Market Size in RoW, By Country, 2013–2020 (Thousand Units)
Table 62 Market Ranking of the Top Five Players in the Soil Moisture Sensor Market, 2014
Table 63 New Product Launches in the Soil Moisture Sensors Market
Table 64 Agreements and Collaborations in the Soil Moisture Sensors Market

List of Figures (73 Figures)

Figure 1 Soil Moisture Sensor Market: Research Design
Figure 2 Process Flow of Market Size Estimation
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Soil Moisture Sensor Market: Breakdown & Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Volumetric Soil Moisture Sensors are Estimated to Have A Larger Market Size Than Soil Water Potential Sensors in 2015
Figure 8 Probes for Volumetric Soil Moisture Sensors and Tensiometer for Soil Water Potential Sensors are Expected to Hold the Largest Market Share During the Forecast Period
Figure 9 Sports Turf is Expected to Be the Fastest-Growing Application in the Soil Moisture Sensor Market During the Forecast Period
Figure 10 APAC is Likely to Be the Fastest-Growing Region in the Soil Moisture Sensor Market During the Forecast Period
Figure 11 Rising Awareness About Benefits of Soil Moisture Sensors is Expected to Increase the Demand for the Same
Figure 12 Volumetric Soil Moisture Sensor Market Would Continue to Dominate Over Soil Water Potential Sensor Markt During the Forecast Period
Figure 13 Agriculture Holds the Largest Share of the Market
Figure 14 U.S. Accounts for the Largest Share of the Market in 2015
Figure 15 Soil Water Potential Sensors are Expected to Grow at A Faster Rate During the Forecast Period
Figure 16 APAC Market has Just Entered the Growth Phase
Figure 17 Market Segmentation
Figure 18 Market Segmentation: By Type
Figure 19 Market, By Application
Figure 20 Market, By Region
Figure 21 Overview of the Soil Moisture Sensor System
Figure 22 Soil Moisture Sensors Help Growers to Predict the Irrigation Time Correctly Even After the Drastic Changes in the Rain Cycle
Figure 23 Global Precipitation Amount, 1901–2013
Figure 24 Value Chain Analysis: Major Value is Added During the Raw Material Supply and Original Equipment Manufacturing Phase
Figure 25 Porter’s Five Forces Analysis, 2015
Figure 26 With the Emergence of Several Environmental Regulations and Gradual Shift in the Climatic Conditions, Suppliers’ Bargaining Power is Currently High
Figure 27 The Impact of Threat of New Entrants is Currently Medium Due to High R&D Expenses and Presence of Prominent Players
Figure 28 Ease of Substitute is the Only Factor Supporting the Substitute’s Market
Figure 29 Supplier Concentration and Dependence of Suppliers on the Said Industry are Highly Impacting Suppliers’ Power
Figure 30 Buyers Would Have A Limited Choice Due to Absence of Any Same Quality Substitutes
Figure 31 The Intensity of Competitive Rivalry is Expected to Be Medium Due to Low Exit Barriers and Differentiation
Figure 32 The Market for Soil Water Potential Sensors is Estimated to Grow at A Higher Rate During the Forecast Period
Figure 33 TDT is Expected to Be the Fastest-Growing Type of Volumetric Soil Moisture Sensors During the Forecast Period
Figure 34 Comparision of ASPS of Various Types of Volumetric Soil Moisture Sensors From 2013 to 2020
Figure 35 Market Size Comparision for Volumetric Soil Moisture Sensors, 2015 vs 2020
Figure 36 Market Size Comparision for Probes, 2015 vs 2020
Figure 37 Market Size Comparision for TDT Sensors, 2015 vs 2020
Figure 38 Market Size Comparision for Capacitance Sensors, 2015 vs 2020
Figure 39 Granular Matrix is the Fastest-Growing Type of Soil Water Potential Sensor During the Forecast Period
Figure 40 Comparision of ASPS of Various Types of Soil Water Potential Sensors From 2013 to 2020
Figure 41 Market Size Comparision for Soil Water Potential Sensors, 2015 vs 2020
Figure 42 Market Size Comparision for Tensiometers, 2015 vs 2020
Figure 43 Market Size Comparision for Gypsum Blocks, 2015 vs 2020
Figure 44 Market Size Comparision for Granular Matrix Sensors, 2015 vs 2020
Figure 45 Agriculture is Expected to Contribute A Major Share in the Overall Soil Moisture Sensor Market
Figure 46 Market Size Comparision for the Residential Application, 2015 vs 2020
Figure 47 Market Size Comparision for the Agriculture Application, 2015 vs 2020
Figure 48 Market Size Comparision for the Landscape and Ground Care Application, 2015 vs 2020
Figure 49 Market Size Comparision for the Sports Turf Application, 2015 vs 2020
Figure 50 Market Size Comparision for the Weather Forecasting Application, 2015 vs 2020
Figure 51 Market Size Comparision for the Forestry Application, 2014 vs 2020
Figure 52 Market Size Comparision for the Research Studies Application, 2015 vs 2020
Figure 53 Market Size Comparision for the Construction Application, 2015 vs 2020
Figure 54 Geographic Snapshot (2015–2020)
Figure 55 The Americas Soil Moisture Sensor Market Snapshot
Figure 56 U.S. Dominated the Soil Moisture Sensor Market in the Americas With the Largest Market Share in 2015
Figure 57 Market Snapshot of Europe
Figure 58 Germany is Expected to Account for the Largest Share in the European Soil Moisture Sensor Market in 2015
Figure 59 Market Snapshot in Asia-Pacific
Figure 60 Australia is Expected to Hold the Largest Market Share of the Market in the APAC Region in 2015
Figure 61 Market Snapshot in Rest of the World
Figure 62 Middle East is Expected to Hold the Largest Market Share of the Market in the RoW Region in 2015
Figure 63 Companies Adopted New Product Development as the Key Growth Strategy From 2013 to 2015
Figure 64 Market Evaluation Framework
Figure 65 Battle for the Market Share: New Product Launches is the Key Strategy
Figure 66 Geographic Revenue Mix of Top 5 Soil Moisture Sensor Market Players
Figure 67 The Toro Company: Company Snapshot
Figure 68 SWOT Analysis
Figure 69 E. S. I. Environmental Sensors Inc.: Company Snapshot
Figure 70 SWOT Analysis
Figure 71 SWOT Analysis
Figure 72 SWOT Analysis
Figure 73 SWOT Analysis

Soil moisture sensors, used to monitor the moisture content in the soil, are very helpful in protecting water resources and understanding the ever-changing climate. With the demand for reduction in critical water resource, the soil moisture sensors market is expected to have a wide scope of applications in areas such as agriculture, residential, landscaping and ground care, sports turf, weather forecasting, forestry, research studies, and construction. The growth of the soil moisture sensor market is driven by gradual shift in the climatic conditions, environmental regulations, and improved productivity.

The market is estimated to reach USD 206.2 Million by 2020, at a CAGR of 16.2% between 2015 and 2020.

Geography wise, the market has been segmented into the Americas, Europe, Asia-Pacific, and Rest of the World. The Americas accounted for a large market share followed by Europe and APAC in 2014. The market in APAC is expected to grow at the highest rate during the forecast period. The Rest of World which includes the Middle East and Africa accounts for a small market share at present; however, it is expected to grow during the forecast period due to the increasing requirement of soil moisture sensors in this region.

This market, in spite of its exceptional demand, has some restraints in terms of its growth; the key restraints are the soil spatial variability and reliability which are inhibiting the growth of this market. The lack of awareness among the people about soil moisture sensors is the major challenge of the soil moisture sensor market which needs to be addressed. Factors such as government incentives, advanced farming techniques, and decline in the average selling prices can generate huge opportunities for soil moisture sensor market in the near future.

The report focuses on giving a detailed view of the complete market with respect to types, application areas, and geographical areas, with detailed segmentations, combined with the qualitative analysis of each and every aspect of the segmentation. All the numbers, at every level of detail, are estimated till 2020 to give a detail of the potential size of this market in terms of value and volume both.

Some of the major companies in the market include the Decagon Devices, Inc. (U.S.), The Toro Company (U.S.), IRROMETER Company, Inc. (U.S.), Delta-T Devices Ltd. (U.K.), Sentek Pty. Ltd. (Australia), AquaCheck (Pty) Ltd. (South Africa), Acclima, Inc. (U.S.), and Stevens Water Monitoring Systems, Inc. (U.S.) among others.