Soil Moisture Sensor Market by Type (Volumetric and Soil Water Potential), Application (Agriculture, Residential, Landscaping, Sports Turf, Weather Forecasting, Forestry, Research Studies, and Construction & Mining), and Geography - Global Forecast to 2023
[143 Pages Report] The soil moisture sensor market is expected to grow from USD 112.7 Million in 2017 to USD 264.0 Million by 2023, at a CAGR of 14.92% between 2018 and 2023. This report provides a detailed analysis of the soil moisture sensor market based on sensor type, application, and geography. The gradual shift in the climatic conditions, growing demand for the improved productivity, and increasing stringency of environmental regulations are the major driving factors for the market growth.
Years considered for this report are as follows:
2017: Base year
2018: Estimated year
2023: Forecast year
20182023: Forecast period
The objectives of the report are as follows:
- To define, describe, segment, and forecast the global soil moisture sensor market, in terms of value and volume, based on sensor type, application, and geography
- To forecast the market size, in terms of value and volume, into 4 main regions: the Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To strategically analyze the micromarkets1 about the individual growth trends, prospects, and contribution to the soil moisture sensor market
- To provide detailed information regarding the major factors (drivers, restraints, opportunities, and industry-specific challenges) along with the burning issues and winning imperatives that influence the growth of the soil moisture sensor market
- To analyze opportunities in the market for stakeholders and the details of the competitive landscape for leaders in the market
- To provide a detailed overview of the soil moisture sensor value chain
- To analyze competitive developments such as partnerships, mergers, contracts, and product launches, along with research and development (R&D) in the soil moisture sensor market
- To strategically profile key players of the soil moisture sensor market and comprehensively analyze their market ranking and core competencies
The research methodology used to estimate and forecast the soil moisture sensor market begins with capturing data on key vendors through secondary sources such as United States Department of Agriculture, International Society for Precision Agriculture (ISPA), and European Irrigation Association. Moreover, vendor offerings are also considered to determine the market segmentation. The top-down and bottom-up procedures have been employed to arrive at the overall size of the soil moisture sensor market on the basis of the revenues of the key players in the market. After arriving at the overall market size, the overall market has been split into several segments and subsegments, which have been verified through primary research by conducting extensive interviews with key officials, such as CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the profiles of primaries is depicted in the following figure:
To know about the assumptions considered for the study, download the pdf brochure
This report provides valuable insights on the soil moisture sensor ecosystem, which includes raw material suppliers, original equipment manufacturers (OEM), system integrators, suppliers and distributors, and end users. The OEMs for soil moisture sensors include Meter Group (US), The Toro Co. (US), IRROMETER (US), Campbell Scientific (US), Delta-T Devices (UK), Spectrum Technologies (US), and Sentek (Australia). Acclima (US), IRROMETER (US), Stevens Water Monitoring Systems (US), Rain Bird (US), E.S.I. Environmental Sensors (Canada), and The Toro Co. (US), among others, are some of the well-known system integrators. The suppliers of soil moisture sensors include ICT International (US), Larson Irrigation (US), Mesa Systems (US), and Dynamax (US).
Major players in the soil moisture sensor market include METER Group (US), Irrometer Company (US), The Toro Company (US), Campbell Scientific (US), Delta-T Devices (UK), Spectrum Technologies (US), Sentek (Australia), Stevens Water Monitoring Systems (US), E.S.I. Environmental Sensors (Canada), and IMKO Micromodultechnik (Germany).
Key Target Audience:
- Raw material suppliers
- Soil moisture sensor manufacturers and suppliers
- Original equipment manufacturers (OEMs) white label manufacturing for others in bulk volume
- Suppliers and distributors
- Data loggers and transmitters manufacturers
- System integrators
- Soil moisture sensor system providers
- Middleware providers
- Data reader manufacturers
- Testing and calibration firms
- Government and other regulatory bodies
- Research institutes and organizations
- Market research and consulting firms
The study answers several questions for the stakeholders, primarily, which market segments to focus on in the next 25 years (depending on the range of the forecast period) for prioritizing the efforts and investments.
Report Scope:
In this report, the soil moisture sensor market has been segmented on the basis of the following categories. Additionally, the industry trends have also been detailed in the report.
- Soil Moisture Sensor Market, by Sensor Type
- Volumetric Soil Moisture Sensors
- Probes
- Time Domain Transmissiometry (TDT) Sensors
- Capacitance Sensors
- Soil Water Potential Sensors
- Tensiometers
- Gypsum Blocks
- Granular Matrix Sensors
- Volumetric Soil Moisture Sensors
- Soil Moisture Sensor Market, by Vertical
- Residential
- Agriculture
- Landscaping and Ground Care
- Sports Turf
- Weather Forecasting
- Research Studies
- Forestry
- Construction and Mining
- Soil Moisture Sensor Market, by Geography
- Americas:
- US
- Canada
- Brazil
- Rest of the Americas
- Europe:
- France
- Germany
- UK
- Rest of Europe
- Asia Pacific (APAC):
- China
- Australia
- Japan
- Rest of APAC
- Rest of the World (RoW):
- Middle East
- Africa
- Americas:
- Competitive Landscape
- Company Profiles: Detailed analysis of the major companies in the soil moisture sensor market
Available Customizations:
- Detailed analysis and profiling of additional market players on the basis of various blocks of the value chain
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The soil moisture sensor market is expected to grow from USD 131.7 Million in 2018 to USD 264.0 Million by 2023, at a CAGR of 14.92% between 2018 and 2023. Some of the key factors driving the growth of this market are the growing demand for the improved productivity and gradual shift in the climatic conditions.
The soil moisture sensor market has been segmented on the basis of sensor type into volumetric soil moisture sensors and soil water potential sensors. In terms of value, volumetric soil moisture sensors accounted for a larger share of the soil moisture sensor market in 2017. The volumetric soil moisture sensors provide more accurate data and require very little or no calibration at the time of installation; hence, their demand in almost all the applications is high. The market for soil water potential sensors is expected to grow at a higher CAGR during the forecast period. Soil water potential sensors are affordable and can be used in any soil condition. They require little maintenance and are accurate enough in most applications.
The agricultural application accounted for the largest share of the soil moisture sensor market in 2017. Agriculture is the primary application of soil moisture sensors. The early adoption of soil moisture sensors in irrigation scheduling in the farms has been contributing to the dominating position of this application in the soil moisture sensor market. The market for the sports turf application is expected to grow at the highest CAGR during the forecast period. The expected growth of the market for this application is attributed to the drastically increasing investments for the betterment of playgrounds, turfs, and other related infrastructure to address the increasing demand due to the growing interest of people in sports as an entertainment medium.
The Americas accounted for the largest share of the soil moisture sensor market in 2017. The growth of this market is attributed to the factors such as strict environmental regulations, strong government support, efforts toward automation of agriculture processes, and growing adoption of precision farming and yield monitoring practices by small and the large farm owners to increase the productivity of the fields. The soil moisture sensor market in APAC is expected to grow at the highest CAGR between 2018 and 2023. The growth of the market in APAC is attributed to the increasing shift in the pattern of climatic conditions; adoption of soil moisture sensors in applications such as research studies, sports turf, weather forecasting, and construction; and rising awareness about these sensors among the small farm owners in the region.
Soil spatial variability limits the reliability of the soil moisture measurement information taken at certain points, and it depends on the extent to which the measurement locations reflect the rest of the ground. Numerous soil moisture sensing technologies are available in the market for the agricultural and other applications. Despite the ready availability, their adoption in the applications has been very slow; this can be mainly attributed to the poor measurement capabilities of some sensors and the high cost associated to the rest of the sensors.
Major players in the soil moisture sensor market include METER Group (US), Irrometer Company (US), The Toro Company (US), Campbell Scientific (US), Delta-T Devices (UK), Spectrum Technologies (US), Sentek (Australia), Stevens Water Monitoring Systems (US), E.S.I. Environmental Sensors (Canada), and IMKO Micromodultechnik (Germany). Most of the leading companies have adopted the organic strategy of product launches to boost their revenues.
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Table of Contents
1 Introduction (Page No. - 14)
1.1 Objectives of Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered for Study
1.4 Currency
1.5 Limitations
1.6 Market Stakeholders
2 Research Methodology (Page No. - 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 List of Major Secondary Sources
2.1.1.2 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Key Industry Insights
2.1.2.4 Breakdown of Primaries
2.1.3 Secondary and Primary Research
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Share By Top-Down Analysis (Supply Side)
2.3 Market Ranking Analysis
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions
3 Executive Summary (Page No. - 30)
4 Premium Insights (Page No. - 35)
4.1 Attractive Opportunities in Soil Moisture Sensor Market
4.2 Soil Moisture Sensor Market, By Sensor Type
4.3 Market for Volumetric Soil Moisture Sensors and Soil Water Potential Sensors, By Type
4.4 Soil Moisture Sensor Market in APAC, By Vertical and Country
4.5 Soil Moisture Sensor Market, By Region
4.6 Country-Wise Analysis of Soil Moisture Sensor Market
5 Market Overview (Page No. - 39)
5.1 Introduction
5.2 Soil Moisture Sensor System Overview
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Gradual Shift in the Climatic Conditions
5.3.1.2 Increasing Stringency of Environmental Regulations
5.3.1.3 Growing Demand for Improved Productivity
5.3.2 Restraints
5.3.2.1 Spatial Variability in the Soil
5.3.2.2 Poor Reliability
5.3.3 Opportunities
5.3.3.1 Availability of Government Incentives
5.3.3.2 Increasing Adoption of the Advanced Farming Techniques
5.3.3.3 Decline in the Asps of Soil Moisture Sensors
5.3.4 Challenges
5.3.4.1 Lack of Awareness Pertaining to the Soil Moisture Sensors
5.4 Burning Issues
5.4.1 Emergence of Wireless Monitoring Systems
5.5 Winning Imperatives
5.5.1 Emergence of Smart Sensors
5.6 Value Chain Analysis
6 Soil Moisture Sensor Market, By Sensor Type (Page No. - 50)
6.1 Introduction
6.2 Volumetric Soil Moisture Sensors
6.2.1 Probes
6.2.2 Time Domain Transmissiometry (TDT) Sensors
6.2.3 Capacitance Sensors
6.3 Soil Water Potential Sensors
6.3.1 Tensiometers
6.3.2 Gypsum Blocks
6.3.3 Granular Matrix Sensors
7 Soil Moisture Sensor Market, By Application (Page No. - 75)
7.1 Introduction
7.2 Residential
7.3 Agriculture
7.4 Landscaping and Ground Care
7.5 Sports Turf
7.6 Weather Forecasting
7.7 Forestry
7.8 Research Studies
7.9 Construction and Mining
8 Soil Moisture Sensor Market, By Geography (Page No. - 88)
8.1 Introduction
8.2 Americas
8.2.1 US
8.2.2 Canada
8.2.3 Brazil
8.2.4 Rest of the Americas
8.3 Europe
8.3.1 France
8.3.2 Germany
8.3.3 UK
8.3.4 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Australia
8.4.3 Japan
8.4.4 Rest of APAC
8.5 Rest of the World
8.5.1 Middle East
8.5.2 Africa
9 Competitive Landscape (Page No. - 106)
9.1 Overview
9.2 Market Ranking Analysis
9.3 Competitive Scenario
9.3.1 Product Launches
9.3.2 Contracts
9.3.3 Mergers and Partnerships
10 Company Profiles (Page No. - 111)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
10.1 Introduction
10.2 Key Players
10.2.1 Meter Group
10.2.2 Irrometer Company
10.2.3 The Toro Company
10.2.4 Campbell Scientific
10.2.5 Delta-T Devices
10.2.6 Spectrum Technologies
10.2.7 Sentek
10.2.8 Stevens Water Monitoring Systems
10.2.9 E.S.I. Environmental Sensors
10.2.10 Imko Micromodultechnik
10.3 Other Key Players
10.3.1 Acclima
10.3.2 Aquacheck
10.3.3 Baseline
10.3.4 Streat Instruments
10.3.5 Sdec France
10.4 Key Innovators
10.4.1 Aquaspy
10.4.2 Cropx
10.4.3 Vegetronix
10.4.4 Soil Scout
10.4.5 Caipos
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
11 Appendix (Page No. - 135)
11.1 Discussion Guide
11.2 Knowledge Store: Marketsandmarkets Subscription Portal
11.3 Introducing RT: Real-Time Market Intelligence
11.4 Available Customizations
11.5 Related Reports
11.6 Author Details
List of Tables (78 Tables)
Table 1 Soil Moisture Sensor Market, By Sensor Type, 20152023 (USD Million)
Table 2 Soil Moisture Sensor Market, By Sensor Type, 20152023 (Thousand Units)
Table 3 Volumetric Soil Moisture Sensor Market, By Type, 20152023 (USD Million)
Table 4 Volumetric Soil Moisture Sensor Market, By Type, 20152023 (Thousand Units)
Table 5 Volumetric Soil Moisture Sensor Market, By Application, 20152023 (USD Million)
Table 6 Volumetric Soil Moisture Sensor Market, By Application, 20152023 (Thousand Units)
Table 7 Volumetric Soil Moisture Sensor Market, By Region, 20152023 (USD Million)
Table 8 Volumetric Soil Moisture Sensor Market, By Region, 20152023 (Thousand Units)
Table 9 Volumetric Soil Moisture Sensor Market for Probes, By Application, 20152023 (USD Thousand)
Table 10 Volumetric Soil Moisture Sensor Market for Probes, By Application, 20152023 (Thousand Units)
Table 11 Volumetric Soil Moisture Sensor Market for Probes, By Region, 20152023 (USD Thousand)
Table 12 Volumetric Soil Moisture Sensor Market for Probes, By Region, 20152023 (Thousand Units)
Table 13 Volumetric Soil Moisture Sensor Market for TDT Sensors, By Application, 20152023 (USD Thousand)
Table 14 Volumetric Soil Moisture Sensor Market for TDT Sensors, By Application, 20152023 (Thousand Units)
Table 15 Volumetric Soil Moisture Sensor Market for TDT Sensors, By Region, 20152023 (USD Thousand)
Table 16 Volumetric Soil Moisture Sensor Market for TDT Sensors, By Region, 20152023 (Thousand Units)
Table 17 Volumetric Soil Moisture Sensor Market for Capacitance Sensors, By Application, 20152023 (USD Thousand)
Table 18 Volumetric Soil Moisture Sensor Market for Capacitance Sensors, By Application, 20152023 (Thousand Units)
Table 19 Volumetric Soil Moisture Sensor Market for Capacitance Sensors, By Region, 20152023 (USD Thousand)
Table 20 Volumetric Soil Moisture Sensor Market for Capacitance Sensors, By Region, 20152023 (Thousand Units)
Table 21 Soil Water Potential Sensor Market, By Type, 20152023 (USD Million)
Table 22 Soil Water Potential Sensor Market, By Type, 20152023 (Thousand Units)
Table 23 Soil Water Potential Sensor Market, By Application, 20152023 (USD Million)
Table 24 Soil Water Potential Sensor Market, By Application, 20152023 (Thousand Units)
Table 25 Soil Water Potential Sensor Market, By Region, 20152023 (USD Million)
Table 26 Soil Water Potential Sensor Market, By Region, 20152023 (Thousand Units)
Table 27 Soil Water Potential Sensor Market for Tensiometers, By Application, 20152023 (USD Thousand)
Table 28 Soil Water Potential Sensor Market for Tensiometers, By Application, 20152023 (Thousand Units)
Table 29 Soil Water Potential Sensor Market for Tensiometers, By Region, 20152023 (USD Thousand)
Table 30 Soil Water Potential Sensor Market for Tensiometers, By Region, 20152023 (Thousand Units)
Table 31 Soil Water Potential Sensor Market for Gypsum Blocks, By Application, 20152023 (USD Thousand)
Table 32 Soil Water Potential Sensor Market for Gypsum Blocks, By Application, 20152023 (Thousand Units)
Table 33 Soil Water Potential Sensor Market for Gypsum Blocks, By Region, 20152023 (USD Thousand)
Table 34 Soil Water Potential Sensor Market for Gypsum Blocks, By Region, 20152023 (Thousand Units)
Table 35 Soil Water Potential Sensor Market for Granular Matrix Sensors, By Application, 20152023 (USD Thousand)
Table 36 Soil Water Potential Sensor Market for Granular Matrix Sensors, By Application, 20152023 (Thousand Units)
Table 37 Soil Water Potential Sensor Market for Granular Matrix Sensors, By Region, 20152023 (USD Thousand)
Table 38 Soil Water Potential Sensor Market for Granular Matrix Sensors, By Region, 20152023 (Thousand Units)
Table 39 Soil Moisture Sensor Market, By Application, 20152023 (USD Million)
Table 40 Soil Moisture Sensor Market, By Application, 20152023 (Thousand Units)
Table 41 Soil Moisture Sensor Market for Residential Application, By Region, 20152023 (USD Thousand)
Table 42 Soil Moisture Sensor Market for Residential Application, By Region, 20152023 (Thousand Units)
Table 43 Soil Moisture Sensor Market for Agriculture Application, By Region, 20152023 (USD Thousand)
Table 44 Soil Moisture Sensor Market for Agriculture Application, By Region, 20152023 (Thousand Units)
Table 45 Soil Moisture Sensor Market for Landscaping and Ground Care Application, By Region, 20152023 (USD Thousand )
Table 46 Soil Moisture Sensor Market for Landscaping and Ground Care Application, By Region, 20152023 (Thousand Units)
Table 47 Soil Moisture Sensor Market for Sports Turf Application, By Region, 20152023 (USD Thousand)
Table 48 Soil Moisture Sensor Market for Sports Turf Application, By Region, 20152023 (Thousand Units)
Table 49 Soil Moisture Sensor Market for Weather Forecasting Application, By Region, 20152023 (USD Thousand )
Table 50 Soil Moisture Sensor Market for Weather Forecasting Application, By Region, 20152023 (Thousand Units)
Table 51 Soil Moisture Sensor Market for Forestry Application, By Region, 20152023 (USD Thousand)
Table 52 Soil Moisture Sensor Market for Forestry Application, By Region, 20152023 (Thousand Units)
Table 53 Soil Moisture Sensor Market for Research Studies Application, By Region, 20152023 (USD Thousand)
Table 54 Soil Moisture Sensor Market for Research Studies Application, By Region, 20152023 (Thousand Units)
Table 55 Soil Moisture Sensor Market for Construction and Mining Application, By Region, 20152023 (USD Thousand)
Table 56 Soil Moisture Sensor Market for Construction and Mining Application, By Region, 20152023 (Thousand Units)
Table 57 Soil Moisture Sensor Market, By Region, 20152023 (USD Million)
Table 58 Soil Moisture Sensor Market, By Region, 20152023 (Thousand Units)
Table 59 Soil Moisture Sensor Market in Americas, By Application, 20152023 (USD Thousand)
Table 60 Soil Moisture Sensor Market in Americas, By Application, 20152023 (Thousand Units)
Table 61 Soil Moisture Sensor Market in Americas, By Country, 20152023 (USD Thousand)
Table 62 Soil Moisture Sensor Market in Americas, By Country, 20152023 (Thousand Units)
Table 63 Soil Moisture Sensor Market in Europe, By Application, 20152023 (USD Thousand)
Table 64 Soil Moisture Sensor Market in Europe, By Application, 20152023 (Thousand Units)
Table 65 Soil Moisture Sensor Market in Europe, By Country, 20152023 (USD Thousand)
Table 66 Soil Moisture Sensor Market in Europe, By Country, 20152023 (Thousand Units)
Table 67 Soil Moisture Sensor Market in APAC, By Application, 20152023 (USD Thousand)
Table 68 Soil Moisture Sensor Market in APAC, By Application, 20152023 (Thousand Units)
Table 69 Soil Moisture Sensor Market in APAC, By Country, 20152023 (USD Thousand)
Table 70 Soil Moisture Sensor Market in APAC, By Country, 20152023 (Thousand Units)
Table 71 Soil Moisture Sensor Market in RoW, By Application, 20152023 (USD Thousand)
Table 72 Soil Moisture Sensor Market in RoW, By Application, 20152023 (Thousand Units)
Table 73 Soil Moisture Sensor Market in RoW, By Region, 20152023 (USD Thousand)
Table 74 Soil Moisture Sensor Market in RoW, By Region, 20152023 (Thousand Units)
Table 75 Ranking of Top 5 Players in Soil Moisture Sensor Market, 2017
Table 76 5 Most Recent Product Launches in Soil Moisture Sensor Market
Table 77 3 Most Recent Contracts in Soil Moisture Sensor Market
Table 78 3 Most Recent Mergers and Partnerships in Soil Moisture Sensor Market
List of Figures (32 Figures)
Figure 1 Soil Moisture Sensor Market: Research Design
Figure 2 Process Flow
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Volumetric Soil Moisture Sensors to Hold Larger Share of Soil Moisture Sensor Market During Forecast Period
Figure 6 Probes to Hold Largest Share of Market for Volumetric Soil Moisture Sensors, While Tensiometers to Hold Largest Share of Market for Soil Water Potential Sensors During Forecast Period
Figure 7 Soil Moisture Sensor Market for Sports Turf Application to Grow at Highest CAGR During Forecast Period
Figure 8 Soil Moisture Sensor Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 9 Increasing Stringency of Environmental Regulations Driving Soil Moisture Sensor Market Growth
Figure 10 Volumetric Soil Moisture Sensors to Hold Larger Share of Soil Moisture Sensor Market During Forecast Period
Figure 11 Probes to Hold Largest Share of Soil Moisture Sensor Market Based on Sensor Type During Forecast Period
Figure 12 Australia to Hold Largest Share of Soil Moisture Sensor Market in APAC in 2018
Figure 13 Soil Moisture Sensor Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 14 US to Hold Largest Share of Soil Moisture Sensor Market in 2018
Figure 15 Overview of Soil Moisture Sensor System
Figure 16 Gradual Shift in Climatic Conditions Drives Growth of Soil Moisture Sensor Market
Figure 17 Global Precipitation Amount, 19012015
Figure 18 Various Soil Moisture Sensor Types: Cost vs Reliability Analysis
Figure 19 Value Chain Analysis: Major Value Added By Original Equipment Manufacturers and System Integrators
Figure 20 Soil Water Potential Sensor Market to Grow at Higher CAGR During Forecast Period
Figure 21 Volumetric Soil Moisture Sensor Market for TDT Sensors to Grow at Highest CAGR During Forecast Period
Figure 22 Water Potential Sensor Market for Granular Matrix Sensors to Grow at Highest CAGR During Forecast Period
Figure 23 Soil Moisture Sensor Market for Sports Turf Application to Grow at Highest CAGR During Forecast Period
Figure 24 Geographic Snapshot: Soil Moisture Sensor Market
Figure 25 Snapshot: Soil Moisture Sensor Market in Americas
Figure 26 Snapshot: Soil Moisture Sensor Market in Europe
Figure 27 Snapshot: Soil Moisture Sensor Market in APAC
Figure 28 Snapshot: Soil Moisture Sensor Market in RoW
Figure 29 Product Launches as Key Growth Strategy Adopted By Market Players Between January 2016 and April 2018
Figure 30 Evaluation Framework: Soil Moisture Sensor Market
Figure 31 The Toro Company: Company Snapshot
Figure 32 E.S.I. Environmental Sensors: Company Snapshot
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