Precision Farming Market

Precision Farming Market by Technology (Guidance, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Variable Rate Application), Offering (Hardware—Sensors, GPS, Yield Monitors; Software; Services) and Geography - Global Forecast to 2025

Report Code: SE 2831 Mar, 2020, by marketsandmarkets.com

The precision farming market is estimated to be USD 7.0 billion in 2020 and is projected to reach USD 12.8 billion by 2025, at a CAGR of 12.7% between 2020 and 2025. The major factors driving the growth of precision farming market includes increasing farm mechanization in developing countries, rising labor cost owing to shortage of skilled labor, increasing strain on the global food supply owing to increasing population, substantial cost savings associated with smart farming techniques, and government initiatives to adopt modern agricultural techniques.

Precision farming is gaining tremendous popularity among farmers due to the increasing need for optimum crop production with limited available resources. Further, the changing weather patterns due to increasing global warming have impelled the adoption of advanced farming technologies to enhance farm productivity and crop yield. The precision farming has the potential to transform the agricultural sector, making the traditional farming activity more efficient and predictable. Increasing global food demand, extended profitability and crop yield, and crop health monitoring for higher yield production are the major factors fueling the growth of the precision farming market. Also, government initiatives in many country are helping farmers to use optimized agricultural and technological tools to improve their production levels.

Precision Farming Market

COVID-19 Impact on the Global Precision Farming Market

The precision farming market is expected to witness a marginal dip in 2020 due to the COVID-19 pandemic as the movement restriction and lockdowns has resulted in the disruptions in the supply chain and led to a shortage of equipment, however the use of remote sensing and farm management software tools could lead to higher adoption during post COVID-19 period. COVID-19 has disrupted the supply chain in the precision farming market, and companies are exploring new opportunities to interact with growers and farmers by leveraging technologies. Companies have started focusing more on wireless platforms to enable real-time decision making with respect to yield monitoring, crop health monitoring, field mapping, irrigation scheduling, and harvesting management. For instance, SensoTerra launched new wireless systems in May 2020 to improve farm connectivity and field data analysis on the cloud. These sensor systems improve connectivity and can also be used for crops with large canopies with minimum manual support. Growers can access data in real time via a web-based interface or an app installed in their smartphones. The impact of COVID-19 pandemic is expected to be for shorter duration and the market is expected to offer lucrative growth in medium to long term.

IoT device installations in agriculture farms around the world are projected to witness a compound annual growth rate of 14%. COVID-19 is further expected to accelerate the installation of IoT devices in agriculture farms across the world to optimize irrigation scheduling with reduced labor requirements in the field. The number of connected agricultural devices is expected to wtiness a promising growth in medium to long term.

Precision Farming Market Dynamics

Driver: Surging adoption of variable rate, remote sensing, and guidance technologies

The adoption of technologies such as VRT, remote sensing, GPS, GIS, and guidance technology in precision farming has led to an increase in productivity and a decrease in labor overheads. Likewise, the use of cutting-edge technology-based agricultural equipment has enabled the optimum utilization of resources. Precision farming equipment based on advanced technologies not only add to the bottom-line savings by reducing the labor cost but also improves farm operations to a great extent.

Tasks performed before harvesting, such as weeding, application of fertilizers, and site inspections, account for about 50–70% of farm operating expenses. In precision farming, drones equipped with cameras are used for spraying, weeding, pruning, and harvesting applications. These drones take hyperspectral images, which help farmers to monitor processes at farmlands remotely. In the next 10 years, precision farming technology is expected to gain momentum, reducing the need for manual labor in farms, which would result in a drastic reduction in the labor cost.

Restrain: Limited technical knowledge and skills of farmers or growers

Precision farming is a smart farming technique that requires technical knowledge. The presence of limited knowledge about cutting-edge technologies and their usage creates a gap between the understanding and the execution of the concepts in precision farming. Although several governments and market players across the world are taking initiatives to provide training and consultation services to farmers regarding the utilization of precision farming techniques, many farmers remain outside the purview of such efforts. Likewise, limited technical knowledge to farmers in developing countries such as China, India, and Brazil hinders the growth of the precision farming market.

Opportunity: Integration of smartphones with hardware devices and software applications

The smartphone is among the most widely used technological inventions in history, and with the availability of multiple user-friendly farming applications (apps), smartphones are becoming powerful and easy-to-carry tools for farmers. Most of the smartphone apps are inexpensive and provide crucial information related to farming, such as weather and climate conditions. These apps effectively help farmers to make smart decisions.

Smartphones can be integrated with several hardware devices such as sensors, high-resolution cameras, and GPS receivers for various activities such as sample collection, aerial imaging, and record-keeping (a task recommended by experts). Some farming apps can load field information, and then with the help of software tools, grid it acre-wise.

Challenge: Management of data for productive decision making

Management of data is a major challenge for the growth of the precision farming market. Precision farming regularly produces high volumes of important data pertaining to mapping, variable rate seeding, soil testing, yield monitoring, and historical crop rotation. This data must be stored and managed properly as successful precision farming relies entirely on it for assessing farm conditions. Data management is the key to making smart farm-management decisions and improving farm operations.

The data is collected in raw format, processed by context, relevance, and priority, and it is then presented in a manner that can be used to make decisions. A major challenge faced by farmers is managing this data, which requires expertise and knowledge. Also, many users of precision farming do not know how to analyze their precision data. The adoption rate of precision farming could be boosted by providing easy data management solutions to farmers. However, to utilize it better, efforts should also be made to standardize the data format of precision agriculture processes.

Guidance Technology to hold largest market share between 2020 and 2025

Guidance technology held the largest market size owing to the early adoption of this technology by farmers or growers. GPS-based guidance technology allow growers to reduce overlapping of equipment and tractor passes, thus saving fuel, labor, time, and soil compaction. The main components needed for a guidance technology based system or device are a GPS/GNSS, DGPS receiver, antenna, controller, guidance & steering, handheld devices and display, along with the accompanying wiring harness. Other optional items include a data logger, sound device, or visual display. Guidance technology has been categorized into GPS/GNSS based guidance technology and GIS based guidance technology.

Market for weather tracking and forecasting followed by irrigation management application to grow at higher CAGR during forecast period

Increasing demand for climate information services owing to their benefits that enable farmers to deal with climate change and variability to improve decision-making in agriculture is the major reason behind the high growth of the market for weather tracking and forecasting between 2018 and 2023. Moreover, the increasing demand of cloud platform for climate services is a major factor propelling the growth of the precision farming market for this application. Irrigation management is expected to witness an attractive rate of growth during the forecast period. Irrigation management involves the use of technologies such as weather-based controllers, rain sensors, temperature sensors, network elements, water meters, and sensor-based controllers. The increasing demand for water conservation and food production, and reduction in the wastage of resources are the major driving factors for the growing adoption of precision tools for irrigation management applications.

“Market for the hardware required in precision farming is expected to hold the largest share during the forecast period.”

On the basis of offering, the precision farming market has been classified into hardware, software, and services. Hardware held the largest market share in 2018 owing to the high adoption of automation and control devices–drones/UAVs, GPS/GNSS, irrigation controllers, guidance and steering systems, yield monitors, and sensors. The increasing adoption of new technologies and advanced devices for precision farming is expected to drive the growth of the precision farming market for hardware. The precision farming market for services is expected to grow at the highest CAGR during the forecast period. Increasing demand for managed services is the major factor contributing to the growth of precision farming services market.

“Americas expected to account for the largest market share from 2020 to 2025.”

The Americas held the largest share of the precision farming market in 2020. Countries such as the US, and Canada in the Americas are the early adopters of precision farming technologies, which is the major reason for the high share of this region in the precision farming market. Farmers or growers in this region are increasingly adopting advanced farming systems and equipment such as steering and guidance systems, sensors, display devices, and farm management software. Rising adoption of advanced technologies in various agricultural applications, reducing number of labor, consolidation of farms, growing population, and increasing requirement for high productivity from the existing farm areas are some of the other factors fueling the growth of the precision farming market in the Americas.

Precision Farming Market by Region

Major players in precision farming market includes Deere & Company (John Deere) (US), AGCO Corporation (US), Trimble (US), Raven Industries (US), Topcon Positioning (US), and AgJunction (US)

Scope of the Report

Report Metric

Details

Market size available for years

2017-2025

 Base year considered

2019

 Forecast period

2020-2025

 Forecast units

Value (USD)

 Segments covered

Technology, Offering, Application, and Region

 Geographies covered

Americas, Europe, APAC, and RoW

 Companies covered

Deere & Company (US), Trimble (US), AGCO Corporation (US), AgJunction (US), Raven Industries (US), AG Leader (US), Taranis (Israel), AgEagle (US), Teejet Technologies (US), The Climate Corporation (US), Topcon Positioning Systems (US), Descartes Labs (US), ec2ce (Spain), Prospera Technologies (Israel), Autonomous Tractor Corporation (US), Hexagon Agriculture (Brazil), CropX Technologies (Israel), Granular (US),  and Autocopter Corp (US).

Report Scope

The precision farming market has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. The precision farming market has been segmented as below:

Precision Farming Market, by Application

  • Yield Monitoring
  • Crop Scouting
  • Field Mapping
  • Variable Rate Application
    • Precision Irrigation
    • Precision Seeding
    • Precision Fertilization
      • Nitrogen VRA       
      • Phosphorous VRA              
      • Lime VRA             
    • Pesticide VRA
  • Weather Tracking & Forecasting
  • Inventory Management
  • Farm Labor Management
  • Financial Management
  • Others (Demand Forecasting, Customer Management, Payables and Receivables, Profit Center Analysis, and Tax Management)

Precision Farming Market, by Technology

  • Guidance Technology
    • GPS/GNSS-Based Guidance Technology
    • GIS-based Guidance Technology
  • Remote Sensing Technology
    • Handheld or Ground-based Sensing
    • Satellite or Aerial Sensing
  • Variable-Rate Technology
    • Map-based VRT
    • Sensor-based VRT

Precision Farming Market, by Offering

  • Hardware
    • Automation and Control Systems
      • Displays
      • Guidance and Steering Systems
      • GPS/GNSS Devices
      • Drones/UAVs
      • Irrigation controllers                          
      • Handheld Mobile Devices/Handheld Computers      
      • Flow And Application Control Devices
      • Others (Standalone Cameras, Small Electronic Components in the Boom Spray, and Data Loggers)
    • Sensing and Monitoring Devices
      • Yield Monitors
      • Soil Sensors
        • Moisture Sensors
        • Temperature Sensors
        • Nutrient Sensors   
      • Water Sensors
      • Climate Sensors
  • Software
    • Local/Web Based
    • Cloud Based
  • Services
    • System Integration and Consulting Services
    • Managed Services
    • Connectivity Services
    • Assisted Professional Services
    • Maintenance and Support Services

Recent Developments

  • In January 2020, AGCO introduced the new Fendt Momentum planter for row crop farmers in North America to establish a new standard for seed placement accuracy and provide technologies to help farmers overcome planting conditions.
  • In November 2019, Raven Industries acquired Smart Ag Inc. (US), a technology company that develops autonomous farming solutions to become the industry leader in autonomous agriculture solutions.
  • In October 2019, John Deere acquired Unimil (Brazil), a Brazilian provider of aftermarket parts to sugarcane harvesters.
  • In January 2019, Raven Industries acquired AgSync, a company that develops solutions for ag retailers, aerial applicators, forestry, seed companies, and enterprise customers, to enhance its Slingshot platform by delivering a seamless logistics solution for ag retailers, and custom applicators.
  • In January 2018, John Deere launched Intelligent Boom Control (IBC) for 1270G harvester
  • In December 2017, John Deere launched advanced guidance and machine data sharing technologies—AutoTrac Turn Automation, AutoTrac Implement Guidance, and AutoTrac Vision
  • In September 2017, John Deere acquired an artificial intelligence start-up Blue River Technology, which develops cutting-edge machine vision tools that help farmers scan fields and assess crops.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 18)
    1.1 STUDY OBJECTIVES
    1.2 MARKET DEFINITION AND SCOPE
    1.3 STUDY SCOPE
           1.3.1 MARKETS COVERED
           1.3.2 GEOGRAPHIC SCOPE
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 22)
    2.1 RESEARCH DATA
           2.1.1 SECONDARY DATA
                    2.1.1.1 List of major secondary sources
                    2.1.1.2 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 Breakdown of primaries
                    2.1.2.3 Key data from primary sources
           2.1.3 SECONDARY AND PRIMARY RESEARCH
                    2.1.3.1 Key industry insights
    2.2 MARKET SIZE ESTIMATION
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for capturing market size by bottom-up analysis (demand side)
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for capturing market size by top-down analysis (supply side)
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 32)

4 PREMIUM INSIGHTS (Page No. - 37)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING MARKET
    4.2 PRECISION FARMING MARKET IN APAC, BY APPLICATION
    4.3 PRECISION FARMING MARKET, BY OFFERING
    4.4 PRECISION FARMING MARKET, BY TECHNOLOGY
    4.5 GEOGRAPHIC ANALYSIS OF PRECISION FARMING MARKET

5 MARKET OVERVIEW (Page No. - 40)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 High demand for agricultural products due to population growth
                    5.2.1.2 Increased adoption of VRT, remote sensing technology, and guidance technologies by worldwide farmers
                    5.2.1.3 Strong government support for promoting use of precision farming techniques
                    5.2.1.4 Substantial cost cutting achieved by implementation of modern agricultural techniques
           5.2.2 RESTRAINTS
                    5.2.2.1 High upfront cost of modern agricultural equipment
                    5.2.2.2 Limited technical knowledge and skills of farmers or growers
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Integration of smartphones with hardware devices and software applications
                    5.2.3.2 Use of unmanned aerial vehicles or drones in agricultural farms
           5.2.4 CHALLENGES
                    5.2.4.1 Management of data for productive decision making
                    5.2.4.2 Lack of standardization in precision farming industry
           5.2.5 WINNING IMPERATIVES
                    5.2.5.1 Environmental protection

6 INDUSTRY TRENDS (Page No. - 46)
    6.1 INTRODUCTION
    6.2 VALUE CHAIN ANALYSIS
           6.2.1 MAJOR PLAYERS IN PRECISION FARMING MARKET
    6.3 SUPPLY CHAIN ANALYSIS
    6.4 TECHNOLOGY ROADMAP
           6.4.1 TECHNOLOGY ROADMAP (2010–2025)
           6.4.2 KEY INDUSTRY TRENDS
    6.5 COVID-19 UPDATE

7 PRECISION FARMING MARKET, BY OFFERING (Page No. - 51)
    7.1 INTRODUCTION
    7.2 HARDWARE
           7.2.1 AUTOMATION AND CONTROL SYSTEMS
                    7.2.1.1 Displays
                               7.2.1.1.1 Integration of display devices into precision farming systems to drive displays market
                    7.2.1.2 Guidance and steering systems
                               7.2.1.2.1 Adoption of automated guidance and steering systems in tractors and agriculture robots
                    7.2.1.3 GPS/GNSS devices
                               7.2.1.3.1 High demand for GPS/GNSS devices in variable rate application
                    7.2.1.4 Drones/UAVs
                               7.2.1.4.1 Implementation of drones for the identification of pests and weeds to propel market growth
                    7.2.1.5 Irrigation controllers
                               7.2.1.5.1 Concerns on efficient use of water to propel irrigation controllers market
                    7.2.1.6 Handheld mobile devices/handheld computers
                               7.2.1.6.1 Operational flexibility and easy to operate are measure factors for increasing adoption of handheld mobile devices and handheld computers
                    7.2.1.7 Flow and application control devices
                               7.2.1.7.1 Flow and application control devices to facilitate growth of precision farming market for variable rate application
                    7.2.1.8 Others
           7.2.2 SENSING AND MONITORING DEVICES
                    7.2.2.1 Yield monitors
                               7.2.2.1.1 Yield monitors to hold largest market share from 2020 to 2025
                    7.2.2.2 Soil sensors
                               7.2.2.2.1 Moisture sensors
                                             7.2.2.2.1.1 Moisture sensors expected to witness higher adoption for efficient management of irrigation
                               7.2.2.2.2 Temperature sensors
                                             7.2.2.2.2.1 Increasing adoption of temperature sensors for sowing and checking the suitability of soil for planting
                               7.2.2.2.3 Nutrient sensors
                                             7.2.2.2.3.1 Nutrient sensors to witness highest growth during forecast period
                    7.2.2.3 Water sensors
                               7.2.2.3.1 Need to focus on effective control on irrigation to drive use of water sensors
                    7.2.2.4 Climate sensors
                               7.2.2.4.1 Uncertainties related to weather and climate to propel demand for climate sensors
    7.3 SOFTWARE
           7.3.1 LOCAL/WEB BASED
                    7.3.1.1 Web-based delivery model held larger share of precision farming software market in 2019
           7.3.2 CLOUD BASED
                    7.3.2.1 Increasing popularity of software-as-a-service model fuels demand for cloud technology to ensure remote access to crucial data
    7.4 SERVICES
           7.4.1 SYSTEM INTEGRATION AND CONSULTING SERVICES
                    7.4.1.1 High demand for integration of software and hardware equipment to propel market growth for system integrators and consulting services
           7.4.2 MANAGED SERVICES
                    7.4.2.1 Farm operation services
                               7.4.2.1.1 Farm operation services help generate records and integrate unstructured data
                    7.4.2.2 Data services
                               7.4.2.2.1 Growth of mobile applications to increase demand for data services
                    7.4.2.3 Analytics services
                               7.4.2.3.1 Increased demand for real-time information to propel market growth for analytics services
           7.4.3 CONNECTIVITY SERVICES
                    7.4.3.1 Market for connectivity services expected to grow at highest CAGR during forecast period
           7.4.4 ASSISTED PROFESSIONAL SERVICES
                    7.4.4.1 Supply chain management services
                    7.4.4.2 Climate information services
                    7.4.4.3 Others
           7.4.5 MAINTENANCE AND SUPPORT SERVICES
                    7.4.5.1 High deployment of software solutions and precision farming hardware equipment to boost demand for maintenance and support services

8 PRECISION FARMING MARKET, BY TECHNOLOGY (Page No. - 72)
    8.1 INTRODUCTION
    8.2 GUIDANCE TECHNOLOGY
           8.2.1 GPS/GNSS-BASED GUIDANCE TECHNOLOGY
                    8.2.1.1 Rising adoption of advanced farming technologies to boost demand for GNSS application
           8.2.2 GIS-BASED GUIDANCE TECHNOLOGY
    8.3 REMOTE SENSING TECHNOLOGY
           8.3.1 HANDHELD OR GROUND-BASED SENSING
                    8.3.1.1 Growing demand for handheld sensors mainly due to easy availability and wide use of this technology
           8.3.2 SATELLITE OR AERIAL SENSING
                    8.3.2.1 Market for ground-based systems is expected to grow at highest CAGR from 2020 to 2025
    8.4 VARIABLE RATE TECHNOLOGY
           8.4.1 MAP-BASED VRT
                    8.4.1.1 Market for map-based VRT held largest market share in 2019
           8.4.2 SENSOR-BASED VRT

9 PRECISION FARMING MARKET, BY APPLICATION (Page No. - 86)
    9.1 INTRODUCTION
    9.2 YIELD MONITORING
           9.2.1 ON-FARM YIELD MONITORING HELD THE LARGEST MARKET SHARE OF YIELD MONITORING APPLICATION IN 2019
           9.2.2 ON-FARM YIELD MONITORING
           9.2.3 OFF-FARM YIELD MONITORING
    9.3 FIELD MAPPING
           9.3.1 MARKET FOR DRAINAGE MAPPING TYPE TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
           9.3.2 BOUNDARY MAPPING
           9.3.3 DRAINAGE MAPPING
    9.4 CROP SCOUTING
           9.4.1 RISING NEED FOR CROP MANAGEMENT TO PROPEL GROWTH OF CROP SCOUTING APPLICATION
    9.5 WEATHER TRACKING AND FORECASTING
           9.5.1 MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    9.6 VARIABLE RATE APPLICATION
           9.6.1 VARIABLE RATE APPLICATION TO WITNESS STEADY GROWTH IN PRECISION FARMING MARKET DURING FORECAST PERIOD
           9.6.2 PRECISION IRRIGATION
           9.6.3 PRECISION SEEDING
           9.6.4 PRECISION FERTILIZATION
                    9.6.4.1 Nitrogen VRA
                    9.6.4.2 Phosphorous VRA
                    9.6.4.3 Lime VRA
           9.6.5 PESTICIDE VRA
    9.7 INVENTORY MANAGEMENT
           9.7.1 GROWING DEMAND FOR GPS FOR INVENTORY MANAGEMENT TO PROPEL MARKET GROWTH
    9.8 FARM LABOR MANAGEMENT
           9.8.1 INCREASING NEED FOR EFFECTIVE HANDLING OF LABOR TO DRIVE DEMAND FOR FARM LABOR MANAGEMENT
    9.9 FINANCIAL MANAGEMENT
           9.9.1 FINANCIAL MANAGEMENT HELPS FARMERS OR GROWERS TO MAKE STRATEGIC DECISIONS
    9.10 OTHERS

10 GEOGRAPHIC ANALYSIS (Page No. - 109)
     10.1 INTRODUCTION
     10.2 AMERICAS
             10.2.1 NORTH AMERICA
                        10.2.1.1 US
                                     10.2.1.1.1 US to hold largest market share for precision farming between 2020 and 2025 in North America
                        10.2.1.2 Canada
                                     10.2.1.2.1 Canada to witness higher CAGR for precision farming market in North America during the forecast period
                        10.2.1.3 Mexico
                                     10.2.1.3.1 Increasing support of Mexican government to propel the adoption of agriculture technology in Mexico
             10.2.2 SOUTH AMERICA
                        10.2.2.1 Brazil
                                     10.2.2.1.1 Brazil to hold the largest market share for precision farming from 2020 to 2025
                        10.2.2.2 Argentina
                                     10.2.2.2.1 Argentina to witness robust growth in precision farming market during the forecast period
                        10.2.2.3 Rest of South America
                                     10.2.2.3.1 Presence of large agriculture farms to propel the growth of precision farming market in Rest of South America
     10.3 EUROPE
             10.3.1 GERMANY
                        10.3.1.1 Germany to hold the largest market size in Europe for precision farming market during the forecast period
             10.3.2 UK
                        10.3.2.1 Higher adoption rate of precision farming technology in UK
             10.3.3 FRANCE
                        10.3.3.1 France to witness robust growth in precision farming market during the forecast period
             10.3.4 ITALY
                        10.3.4.1 Increasing popularity of precision farming techniques by growers in Italy to propel the growth of precision farming market
             10.3.5 NETHERLANDS
                        10.3.5.1 Netherlands expected to grow at highest CAGR in Europe during the forecast period
             10.3.6 REST OF EUROPE
     10.4 APAC
             10.4.1 CHINA
                        10.4.1.1 China to witness robust growth in APAC during the forecast period
             10.4.2 JAPAN
                        10.4.2.1 High adoption rate of precision farming technology in Japan
             10.4.3 AUSTRALIA
                        10.4.3.1 Australia to hold largest market share for precision farming market in APAC between 2020 and 2025
             10.4.4 INDIA
                        10.4.4.1 India to provide attractive growth opportunities in precision farming market between 2020 and 2025
             10.4.5 SOUTH KOREA
                        10.4.5.1 South Korea to witness robust growth in precision farming market during the forecast period
             10.4.6 REST OF APAC
     10.5 REST OF THE WORLD
             10.5.1 AFRICA
                        10.5.1.1 Increasing awareness regarding benefits associated with precision farming techniques among growers in Africa to boost the growth of precision farming market during the forecast
             10.5.2 MIDDLE EAST
                        10.5.2.1 Increasing adoption of remote sensing technology to propel the growth of precision farming market from 2020 to 2025
             10.5.3 RUSSIA
                        10.5.3.1 Presence of large-sized farms to provide attractive opportunities for precision farming technology provider in Russia

11 COMPETITIVE LANDSCAPE (Page No. - 133)
     11.1 INTRODUCTION
     11.2 PRECISION FARMING MARKET RANKING ANALYSIS
     11.3 COMPETITIVE LEADERSHIP MAPPING, 2019
             11.3.1 VISIONARY LEADERS
             11.3.2 DYNAMIC DIFFERENTIATORS
             11.3.3 INNOVATORS
             11.3.4 EMERGING COMPANIES
     11.4 RECENT DEVELOPMENTS
             11.4.1 PRODUCT LAUNCHES & DEVELOPMENTS
             11.4.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
             11.4.3 MERGERS AND ACQUISITIONS

12 COMPANY PROFILES (Page No. - 139)
(Business overview, Products offered, Recent developments, SWOT analysis, MNM view)*
     12.1 KEY PLAYERS
             12.1.1 DEERE & COMPANY
             12.1.2 TRIMBLE
             12.1.3 AGCO
             12.1.4 AGJUNCTION
             12.1.5 RAVEN INDUSTRIES
             12.1.6 AG LEADER TECHNOLOGY
             12.1.7 AGEAGLE
             12.1.8 TEEJET TECHNOLOGIES
             12.1.9 TARANIS
             12.1.10 TOPCON POSITIONING SYSTEMS
     12.2 OTHER IMPORTANT PLAYERS
             12.2.1 HEXAGON AGRICULTURE
             12.2.2 GRANULAR
             12.2.3 PROSPERA TECHNOLOGIES
             12.2.4 AUTONOMOUS TRACTOR CORPORATION
             12.2.5 AUTOCOPTER CORP.
     12.3 START-UP ECOSYSTEM
             12.3.1 THE CLIMATE CORPORATION (SUBSIDIARY OF MONSANTO)
             12.3.2 VISION ROBOTICS
             12.3.3 CROPX TECHNOLOGIES
             12.3.4 DESCARTES LABS
             12.3.5 EC2CE

*Business overview, Products offered, Recent developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.

13 APPENDIX (Page No. - 169)
     13.1 INSIGHTS FROM INDUSTRY EXPERTS
     13.2 DISCUSSION GUIDE
     13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     13.4 AVAILABLE CUSTOMIZATION
     13.5 RELATED REPORTS
     13.6 AUTHOR DETAILS


LIST OF TABLES (69 TABLES)

TABLE 1 PRECISION FARMING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 2 PRECISION FARMING MARKET FOR HARDWARE, BY TYPE, 2017–2025 (USD MILLION)
TABLE 3 PRECISION FARMING MARKET FOR HARDWARE, BY REGION, 2017–2025 (USD MILLION)
TABLE 4 PRECISION FARMING MARKET FOR AUTOMATION AND CONTROL SYSTEMS, BY DEVICE TYPE, 2017–2025 (THOUSAND UNITS)
TABLE 5 PRECISION FARMING MARKET FOR AUTOMATION AND CONTROL SYSTEMS, BY DEVICE TYPE, 2017–2025 (USD MILLION)
TABLE 6 PRECISION FARMING MARKET FOR AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2017–2025 (USD MILLION)
TABLE 7 PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES, BY DEVICE TYPE, 2017–2025 (USD MILLION)
TABLE 8 PRECISION FARMING MARKET FOR SOIL SENSORS, BY SENSOR TYPE, 2017–2025 (USD MILLION)
TABLE 9 PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES, BY REGION, 2017–2025 (USD MILLION)
TABLE 10 PRECISION FARMING MARKET FOR SOFTWARE, BY DEPLOYMENT TYPE, 2017–2025 (USD MILLION)
TABLE 11 PRECISION FARMING MARKET FOR SOFTWARE, BY REGION, 2017–2025 (USD MILLION)
TABLE 12 PRECISION FARMING MARKET FOR SERVICES, BY TYPE, 2017–2025 (USD MILLION)
TABLE 13 PRECISION FARMING MARKET FOR SERVICES, BY REGION, 2017–2025 (USD MILLION)
TABLE 14 PRECISION FARMING MARKET, BY TECHNOLOGY, 2017–2025 (USD MILLION)
TABLE 15 PRECISION FARMING MARKET FOR GUIDANCE TECHNOLOGY, BY TYPE, 2017–2025 (USD MILLION)
TABLE 16 PRECISION FARMING MARKET FOR GUIDANCE TECHNOLOGY, BY REGION, 2017–2025 (USD MILLION)
TABLE 17 PRECISION FARMING MARKET FOR GUIDANCE TECHNOLOGY, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 18 TYPES OF SATELLITE REMOTE SENSING IMAGE RESOLUTION
TABLE 19 PRECISION FARMING MARKET FOR REMOTE SENSING TECHNOLOGY, BY SYSTEM TYPE, 2017–2025 (USD MILLION)
TABLE 20 PRECISION FARMING MARKET FOR REMOTE SENSING TECHNOLOGY, BY REGION, 2017–2025 (USD MILLION)
TABLE 21 PRECISION FARMING MARKET FOR REMOTE SENSING TECHNOLOGY, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 22 PRECISION FARMING MARKET FOR VARIABLE RATE TECHNOLOGY, BY TYPE, 2017–2025 (USD MILLION)
TABLE 23 PRECISION FARMING MARKET FOR VARIABLE RATE TECHNOLOGY, BY REGION, 2017–2025 (USD MILLION)
TABLE 24 PRECISION FARMING MARKET FOR VARIABLE RATE TECHNOLOGY, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 25 PRECISION FARMING MARKET, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 26 BENEFITS OF YIELD MONITORING
TABLE 27 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY TYPE, 2017–2025 (USD MILLION)
TABLE 28 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 29 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 30 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY TYPE, 2017–2025 (USD MILLION)
TABLE 31 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 32 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 33 PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 34 PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 35 PRECISION FARMING MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 36 PRECISION FARMING MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 37 PRECISION FARMING MARKET FOR VARIABLE RATE APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 38 PRECISION FARMING MARKET FOR VARIABLE RATE APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 39 PRECISION FARMING MARKET FOR VARIABLE RATE APPLICATION, BY TYPE, 2017–2025 (USD MILLION)
TABLE 40 PRECISION FARMING MARKET FOR INVENTORY MANAGEMENT APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 41 PRECISION FARMING MARKET FOR INVENTORY MANAGEMENT APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 42 PRECISION FARMING MARKET FOR FARM LABOR MANAGEMENT APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 43 PRECISION FARMING MARKET FOR FARM LABOR MANAGEMENT APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 44 PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 45 PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION, BY REGION, 2017–2025 (USD MILLION)
TABLE 46 PRECISION FARMING MARKET FOR OTHER APPLICATIONS, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 47 PRECISION FARMING MARKET FOR OTHER APPLICATIONS, BY REGION, 2017–2025 (USD MILLION)
TABLE 48 PRECISION FARMING MARKET, BY REGION, 2017–2025 (USD MILLION)
TABLE 49 PRECISION FARMING MARKET IN AMERICAS, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 50 PRECISION FARMING MARKET IN AMERICAS, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 51 PRECISION FARMING MARKET IN AMERICAS, BY TECHNOLOGY, 2017–2025 (USD MILLION)
TABLE 52 PRECISION FARMING MARKET IN AMERICAS, BY REGION, 2017–2025 (USD MILLION)
TABLE 53 PRECISION FARMING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 54 PRECISION FARMING MARKET IN SOUTH AMERICA, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 55 PRECISION FARMING MARKET IN EUROPE, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 56 PRECISION FARMING MARKET IN EUROPE, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 57 PRECISION FARMING MARKET IN EUROPE, BY TECHNOLOGY, 2017–2025 (USD MILLION)
TABLE 58 PRECISION FARMING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 59 PRECISION FARMING MARKET IN APAC, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 60 PRECISION FARMING MARKET IN APAC, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 61 PRECISION FARMING MARKET IN APAC, BY TECHNOLOGY, 2017–2025 (USD MILLION)
TABLE 62 PRECISION FARMING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 63 PRECISION FARMING MARKET IN ROW, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 64 PRECISION FARMING MARKET IN ROW, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 65 PRECISION FARMING MARKET IN ROW, BY TECHNOLOGY, 2017–2025 (USD MILLION)
TABLE 66 PRECISION FARMING MARKET IN ROW, BY GEOGRAPHY, 2017–2025 (USD MILLION)
TABLE 67 PRODUCT LAUNCHES AND DEVELOPMENTS, 2017–2020
TABLE 68 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017-2020
TABLE 69 MERGER AND ACQUISITIONS, 2017–2019


LIST OF FIGURES (54 FIGURES)

FIGURE 1 PRECISION FARMING MARKET: RESEARCH DESIGN
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 4 DATA TRIANGULATION
FIGURE 5 PRECISION FARMING MARKET, 2017–2025 (USD BILLION)
FIGURE 6 PRECISION FARMING MARKET FOR SERVICES TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
FIGURE 7 VARIABLE RATE TECHNOLOGY POISED TO GROW AT HIGHEST CAGR IN PRECISION FARMING MARKET FROM 2020 TO 2025
FIGURE 8 YIELD MONITORING APPLICATION TO HOLD LARGEST SIZE OF PRECISION FARMING MARKET IN 2020
FIGURE 9 AMERICAS TO ACCOUNT FOR LARGEST SHARE OF PRECISION FARMING MARKET IN 2020
FIGURE 10 GROWING DEMAND FOR AGRICULTURAL PRODUCTS OWING TO INCREASING WORLD POPULATION
FIGURE 11 AUSTRALIA HELD LARGEST SHARE FOR PRECISION FARMING MARKET IN ASIA PACIFIC IN 2019
FIGURE 12 HARDWARE SEGMENT TO HOLD LARGEST SHARE OF PRECISION FARMING MARKET IN 2020 AND 2025
FIGURE 13 GUIDANCE TECHNOLOGY TO ACCOUNT FOR LARGEST SIZE OF PRECISION FARMING MARKET IN 2020
FIGURE 14 PRECISION FARMING MARKET IN SOUTH KOREA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 15 PRECISION FARMING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 16 GLOBAL CONSUMPTION OF MAJOR FIELD CROPS, 2005–2050
FIGURE 17 VALUE CHAIN: PRECISION FARMING MARKET
FIGURE 18 SUPPLY CHAIN: PRECISION FARMING MARKET
FIGURE 19 PRESENT AND UPCOMING TECHNOLOGIES IN PRECISION FARMING MARKET
FIGURE 20 BIG DATA OPPORTUNITIES – LEADING TREND AMONG KEY MARKET PLAYERS
FIGURE 21 SERVICE OFFERINGS TO RECORD HIGHEST CAGR IN PRECISION FARMING MARKET, BY OFFERING, FROM 2020 TO 2025
FIGURE 22 AMERICAS TO HOLD LARGEST SIZE OF PRECISION FARMING MARKET FOR HARDWARE IN 2020
FIGURE 23 PRECISION FARMING MARKET IN APAC FOR AUTOMATION AND CONTROL SYSTEMS TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
FIGURE 24 AMERICAS TO HOLD LARGEST SIZE OF PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES IN 2020
FIGURE 25 ASIA PACIFIC TO REGISTER HIGHEST CAGR IN PRECISION FARMING MARKET FOR SOFTWARE DURING FORECAST PERIOD
FIGURE 26 SYSTEM INTEGRATION AND CONSULTING SERVICES TO HOLD LARGEST MARKET SIZE IN 2025
FIGURE 27 VARIABLE RATE TECHNOLOGY TO EXHIBIT HIGHEST CAGR IN PRECISION FARMING MARKET FROM 2020 TO 2025
FIGURE 28 GNSS TECHNOLOGY ACCURACY LEVELS
FIGURE 29 GIS IN PRECISION FARMING
FIGURE 30 PRECISION FARMING MARKET FOR GUIDANCE TECHNOLOGY IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 31 REMOTE SENSING SYSTEMS
FIGURE 32 AMERICAS TO HOLD LARGEST SIZE OF PRECISION FARMING MARKET FOR REMOTE SENSING IN 2020
FIGURE 33 PRECISION FARMING MARKET FOR VARIABLE RATE TECHNOLOGY IN APAC TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
FIGURE 34 PRECISION FARMING MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
FIGURE 35 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION FROM 2020 TO 2025
FIGURE 36 AMERICAS TO HOLD LARGEST SIZE OF PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION IN 2025
FIGURE 37 AMERICAS TO HOLD LARGEST SIZE OF PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION IN 2025
FIGURE 38 ASIA PACIFIC EXPECTED TO EXHIBIT HIGHEST CAGR IN PRECISION FARMING MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION FROM 2020 TO 2025
FIGURE 39 AMERICAS TO ACCOUNT FOR LARGEST SIZE OF PRECISION FARMING MARKET FOR VARIABLE RATE APPLICATION IN 2025
FIGURE 40 ASIA PACIFIC WOULD BE FASTEST-GROWING MARKET FOR INVENTORY MANAGEMENT APPLICATION DURING FORECAST PERIOD
FIGURE 41 ASIA PACIFIC EXPECTED TO WITNESS HIGHEST CAGR IN PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION DURING FORECAST PERIOD
FIGURE 42 HARDWARE TO ACCOUNT FOR LARGEST SIZE OF PRECISION FARMING MARKET FOR OTHER APPLICATIONS IN 2025
FIGURE 43 PRECISION FARMING MARKET: GEOGRAPHIC SNAPSHOT
FIGURE 44 AMERICAS: SNAPSHOT OF PRECISION FARMING MARKET
FIGURE 45 EUROPE: SNAPSHOT OF PRECISION FARMING MARKET
FIGURE 46 APAC: SNAPSHOT OF PRECISION FARMING MARKET
FIGURE 47 COMPANIES ADOPTED COLLABORATIONS, AGREEMENTS, AND PARTNERSHIPS AS KEY GROWTH STRATEGIES
FIGURE 48 RANKING OF TOP 5 PLAYERS IN PRECISION FARMING MARKET (2019)
FIGURE 49 PRECISION FARMING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
FIGURE 50 DEERE & COMPANY: COMPANY SNAPSHOT
FIGURE 51 TRIMBLE: COMPANY SNAPSHOT
FIGURE 52 AGCO: COMPANY SNAPSHOT
FIGURE 53 AGJUNCTION: COMPANY SNAPSHOT
FIGURE 54 RAVEN INDUSTRIES: COMPANY SNAPSHOT

The study involved 4 major activities in estimating the size of the precision farming market. Exhaustive secondary research has been done to collect information on the market, peer market, and parent market. Validation of these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the global market size. After that, market breakdown and data triangulation have been used to estimate the market sizes of segments and subsegments.

Secondary Research

In the precision farming market report, both top-down and bottom-up approaches have been used to estimate and validate the size of the precision farming market, along with other dependent submarkets. The key players in the precision farming market have been identified through secondary research, and their market shares have been determined through primary and secondary research. This entire research methodology involved studying annual and financial reports of the top players and interviewing experts (such as CEOs, VPs, directors, and marketing executives) for key insights (both quantitative and qualitative). All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that may affect the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.

Primary Research

The precision farming market supply chain comprises several stakeholders, such as farming equipment manufacturers, hardware providers, software and solution providers, and system integrators. The demand side of this market is characterized by government, commercial farming company, individual farm owners, research institutes, and farming associations; the supply side is characterized by technology and hardware suppliers, solution providers, and system integrators. Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. The breakdown of the primary respondents is provided below:

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Precision Farming Market

Market Size Estimation

Both top-down and bottom-up approaches have been used to estimate and validate the total size of the precision farming market. These methods have also been extensively used to estimate the sizes of various market subsegments. The research methodology used to estimate the market sizes includes the following:

  • The key players in the market have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes explained above—the market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides.

The main objectives of this study are as follows:

  • To define, analyze, and forecast the precision farming market, in terms of value, by technology, offering, application, and geography
  • To analyze opportunities in the market for various stakeholders by identifying the high-growth segments of the precision farming market
  • To forecast the precision farming market for different segments with respect to 4 regions—the Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To strategically profile key players and comprehensively analyze their market positions in terms of ranking and core competencies, and detail the competitive landscape for market leaders

Available Customizations:

Country-wise Information:

  • Detailed analysis of various hardware, software, and services for each country

Company Information:

  • Detailed analysis and profiling of additional market players (up to 5)
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