Synthetic Data Generation Market by Offering (Solution/Platform and Services), Data Type (Tabular, Text, Image, and Video), Application (AI/ML Training & Development, Test Data Management), Vertical and Region - Global Forecast to 2028
Updated on : April 15, 2024
Synthetic Data Generation Market Size
The Synthetic Data Generation Market is expected to have grown from USD 0.3 billion in 2023 to USD 2.1 billion by 2028. during the predicted period, at a CAGR of 45.7%. Synthetic data generation involves creating artificial datasets that mimic real-world data's characteristics and statistical properties. It offers numerous benefits and is driven by various factors. Synthetic data generation provides organizations a cost-effective and time-efficient solution, eliminating the need to collect and label large volumes of real-world data. It enables businesses to overcome privacy and security concerns by generating data that does not contain sensitive information. Synthetic data also enhances data diversity, scalability, and customization, allowing organizations to simulate various scenarios and edge cases. Furthermore, it supports the training and validation of machine learning models, facilitates data sharing and collaboration, and accelerates innovation in healthcare, finance, and cybersecurity sectors. The increasing concerns about data privacy, the need for diverse and representative data, and the demand for efficient model training are some drivers propelling the growth of the synthetic data generation market.
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Market Dynamics
Driver: Increasing Demand for Data Privacy and Compliance
The rising importance of data privacy and compliance regulations, such as GDPR and CCPA, is driving the need for organizations to handle personal data with utmost caution. Synthetic data generation offers a solution by allowing organizations to generate realistic data while preserving privacy and adhering to regulatory requirements. The growing demand for data privacy and compliance is fueling the synthetic data generation market. Organizations are seeking ways to protect personal data and adhere to stringent privacy regulations. Synthetic data generation provides a solution by allowing the use of artificially generated data that mimics real data while preserving privacy. It helps organizations mitigate risks, ensure compliance, and maintain ethical and transparent data practices. Additionally, synthetic data generation enables access to restricted or scarce data, allowing industries to drive advancements while adhering to privacy regulations and data availability constraints. Overall, the demand for data privacy and compliance is driving the adoption of synthetic data generation as a privacy-preserving solution for various data-intensive activities.
Restraint: Regulatory and Ethical Considerations
While synthetic data can help address privacy concerns, regulatory and ethical considerations still apply. Different jurisdictions have varying regulations regarding the use of synthetic data, and organizations must ensure compliance with relevant data protection and privacy laws. Moreover, ethical considerations, such as potential biases introduced during the generation process or the potential impact on individuals or groups, need to be carefully addressed to maintain ethical standards and avoid unintended consequences.
Opportunity: Increasing deployment of large language models
Advances in large language models, or LLMs, and other generative ML tooling are streamlining content creation. LLMs are complex neural networks that can generate text. They underpin systems like OpenAI's GPT-3 (text) and Google's LaMDA (conversational dialogue) and helped inspire OpenAI's DALL-E and Midjourney (text-to-image). LLMs have been increasing an average of 10x per year in size and sophistication. The result: Modern AI can autonomously generate content—be it text, visual, audio, code, data, or multimedia—on par with human benchmarks.
As large language models improve, the AI industry is witnessing the advances flow to downstream tasks and multi-modal models. These models can take multiple input modalities (e.g., image, text, audio), and produce outputs of different modalities. This is not unlike human cognition; a child reading a picture book uses both the text and illustrations to visualize the story. Language models are progressively becoming the cognitive structure of real-world AI, and enterprises are set for a promising network effect—improvements in large language models tend to flow into downstream tasks and multi-modal models that span text, video, audio, image, code, and beyond.
Challenge: Lack of Maturity in the Market
The synthetic data generation market is still in its early stages of development and is expected to grow significantly in the coming years. This is due to the advantages of synthetic data over real data, which include privacy, cost, accuracy, and flexibility. However, a number of challenges need to be addressed before the market can reach its full potential, such as the lack of standards, trust, and awareness. Some steps that can be taken to address these challenges include developing standards for synthetic data generation, building trust in synthetic data, and increasing awareness of the benefits of synthetic data
Market Ecosystem
By data type, text data to segment to record the highest growth rate during the forecast period
By data type, text data segment is expected to have the highest growth rate during the forecast period. The increasing demand for artificial intelligence (AI) and machine learning (ML) applications requires large amounts of data to train and develop models, further driving the text data segment.
Among applications, the Test data management segment has the highest market share during the forecast period.
Under the applications segment, Test data management segment is expected to have the highest market share during the forecast period. The need for high-quality, diverse, and representative data for testing and validation purposes will drive the segment. Businesses can enhance the effectiveness and efficiency of their testing processes using synthetic data leading to improved product quality, faster time-to-market, and reduced costs associated with traditional test data management approaches.
Among regions, North America to hold the highest market share during the forecast period
North America is a hub for technological advancements, focusing strongly on AI, machine learning, and data-driven innovations. This region boasts a rich ecosystem of research institutions, tech companies, and startups, driving the demand for high-quality synthetic data for training AI models and conducting experiments. Additionally, the presence of key players in the region further drives the synthetic data generation market in this region.
Market Players
The report includes the study of key players offering synthetic data generation solutions and services. It profiles major vendors in the global synthetic data generation market. The major vendors Microsoft (US), Google (US), IBM (US), AWS (US), NVIDIA (US), OpenAI (US), Informatica (US), Broadcom (US), Sogeti (France), Mphasis (India), Databricks (US), MOSTLY AI (Austria), Tonic (US), MDClone (Israel), TCS (India), Hazy (UK), Synthesia (UK), Synthesized (UK), Facteus (US), Anyverse (Spain), Neurolabs (Scotland), Rendered.ai (US), Gretel (US), OneView (Israel), GenRocket (US), YData (US), CVEDIA (UK), Syntheticus (Switzerland), AnyLogic (US), Bifrost AI (US), Anonos (US). These players have adopted various strategies to grow in the global market.
The study includes an in-depth competitive analysis of these key players in the synthetic data generation market with their company profiles, recent developments, and key market strategies.
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- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Report Metrics |
Details |
Market size available for years |
2019 – 2028 |
Base year considered |
2022 |
Forecast period |
2023-2028 |
Forecast units |
Value (USD Billion) |
Segments Covered |
Offering (Solution/ Platform and Services), Data Type (Tabular, Text, Image and Video, Others), Application ( AI/ML Training and Development, Test Data Management, Data analytics & visualization, Enterprise Data Sharing, Others), Vertical (Banking, Financial Services, and Insurance, Healthcare & Life sciences, Automotive & Transportation, Government & Defense, IT and ITeS, Manufacturing, Other Verticals) and Region |
Regions covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
Companies covered |
Microsoft (US), Google (US), IBM (US), AWS (US), NVIDIA (US), OpenAI (US), Informatica (US), Broadcom (US), Sogeti (France), Mphasis (India), Databricks (US), MOSTLY AI (Austria), Tonic (US), MDClone (Israel) TCS (India), Hazy (UK), Synthesia (UK), Synthesized (UK), Facteus (US), Anyverse (Spain), Neurolabs (Scotland), Rendered.ai (US), Gretel (US), OneView (Israel), GenRocket (US), YData (US), CVEDIA (UK), Syntheticus (Switzerland), AnyLogic (US), Bifrost AI (US), Anonos (US) |
This research report categorizes the synthetic data generation market to forecast revenue and analyze trends in each of the following submarkets:
Based on Offering:
- Solution/Platform
- Services
Based on Data Type:
- Tabular Data
- Text data
- Image and Video Data
- Others
Based on Application:
- AI/ML Training and Development
- Test Data Management
- Data analytics and visualization
- Enterprise Data Sharing
- Others
Based on Vertical:
- BFSI
- Healthcare & Life sciences
- Retail & E-commerce
- Automotive & Transportation
- Government & Defense
- IT and ITeS
- Manufacturing
- Other Verticals
Based on Region:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
-
Asia Pacific
- China
- Japan
- India
- ANZ
- Rest of APAC
-
Middle East & Africa
- UAE
- KSA
- South Africa
- Rest of MEA
-
Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments:
- In May 2023, Databricks acquired Okera, a data governance platform with a focus on AI. the acquisition will enable Databricks to expose additional APIs that its own data governance partners will be able to use to provide solutions to their customers.
- In January 2023, Microsoft entered into a multi-billion-dollar partnership with OpenAI to accelerate the development of AI technology. The partnership aims to democratize AI and make it accessible to everyone. The partnership has already yielded impressive results, including the development of GPT-3
- In December 2022, AWS and Stability AI collaborated to make its open-source tools and models. Stability AI, a community-driven, open-source artificial intelligence (AI) company, selected AWS as its preferred cloud provider to build and scale its AI models for image, language, audio, video, and 3D content generation. Stability AI will use Amazon SageMaker (AWS's end-to-end machine learning service), as well as AWS's proven computing infrastructure and storage, to accelerate its work on open-source generative AI models.
- In October 2022, Microsoft partnered with Informatica, an enterprise cloud data management leader, announcing its inclusion as an initial partner of the Microsoft Intelligent Data Platform Partner Ecosystem. Microsoft announced the launch of this ecosystem during its Microsoft Ignite 2022. This initiative represents both companies' investment toward helping enterprises truly operationalize AI with trusted and governed data.
- In June 2022, Tonic announced an integration with Snowflake, the Data Cloud company. The new integration will enable joint Tonic and Snowflake customers to build applications with realistic, de-identified data in the Snowflake Data Cloud. Joint customers can also tokenize data at scale and ensure regulatory compliance.
Frequently Asked Questions (FAQ):
What is the projected market value of the global synthetic data generation market?
The global synthetic data generation market size to grow from USD 0.3 billion in 2023 to USD 2.1 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 45.7% during the forecast period.
Which region has the largest synthetic data generation market share?
North America is estimated to hold the largest market share in synthetic data generation in 2023.
Which application is expected to hold a larger market size during the forecast period?
Among applications, AI/ML training and development is expected to hold a larger market size during the forecast period.
Which data type is expected to have the highest growth rate during the forecast period?
Text data segment is expected to have the highest growth rate during the forecast period.
Who are the major vendors in the synthetic data generation market?
Major vendors in the synthetic data generation market are Microsoft (US), Google (US), IBM (US), AWS (US), NVIDIA (US), OpenAI (US), Informatica (US), Broadcom (US), Sogeti (France), Mphasis (India), Databricks (US), MOSTLY AI (Austria), Tonic (US), MDClone (Israel) TCS (India), Hazy (UK), Synthesia (UK), Synthesized (UK), Facteus (US), Anyverse (Spain), Neurolabs (Scotland), Rendered.ai (US), Gretel (US), OneView (Israel), GenRocket (US), YData (US), CVEDIA (UK), Syntheticus (Switzerland), AnyLogic (US), Bifrost AI (US), Anonos (US)
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The synthetic data generation market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred Synthetic data generation providers, third-party service providers, consulting service providers, end-users, and other commercial enterprises. In-depth interviews with primary respondents, including key industry participants and subject matter experts, were conducted to obtain and verify critical qualitative and quantitative information and assess the market's prospects.
Secondary Research
In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendors' websites. Additionally, the spending of various countries on synthetic data generation was extracted from the respective sources. Secondary research was mainly used to obtain the key information related to the industry's value chain and supply chain to identify the key players based on solutions, services, market classification, and segmentation according to offerings of the major players, industry trends related to solutions/platforms, services, application, data types, verticals, and regions, and the key developments from both market- and technology-oriented perspectives
Primary Research
In the primary research process, various sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including chief experience officers (CXOs); vice presidents (VPs); directors from business development, marketing, and synthetic data generation expertise; related key executives from synthetic data generation solution vendors, SIs, professional service providers, and industry associations; and the key opinion leaders.
Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as chief information officers (CIOs), chief technology officers (CTOs), chief strategy officers (CSOs), and end-users using synthetic data generation solutions, were interviewed to understand the buyer's perspective on suppliers, products, service providers, and their current usage of synthetic data generation solutions and services, which would impact the overall synthetic data generation market.
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Market Size Estimation
Multiple approaches were adopted for estimating and forecasting the synthetic data generation market. The first approach involves estimating the market size by the summation of the revenue companies generate through the sale of solutions and services.
Bottom-Up Approach
the bottom-up approach, the adoption rate of synthetic data generation market solutions and services among different end-users in the key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of synthetic data generation solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.
Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the synthetic data generation market's regional penetration. Based on secondary research, the regional spending on information and communications technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major synthetic data generation providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall synthetic data generation market size and segments' size were determined and confirmed using the study.
Top-Down Approach
In the top-down approach, an exhaustive list of all the vendors offering solutions and services in the synthetic data generation market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on the breadth of solutions and services, deployment modes, applications, and verticals. The aggregate of all the companies' revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.
The list of vendors considered for estimating the market size is not limited to those profiled in the report. However, MarketsandMarkets prepared a list of vendors offering synthetic data generation solutions and services. They mapped their products related to the synthetic data generation market to identify major vendors operating in the market.
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Data Triangulation
The market was split into several segments and subsegments after arriving at the overall market size using the market size estimation processes as explained above. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
The synthetic data generation market includes software, tools, and platforms provided by synthetic data vendors to design or create artificial data sets that mimic real-world data. It also includes managed and professional services provided by synthetic data service providers. Synthetic data is any information manufactured artificially which does not represent events or objects in the real world. Algorithms create synthetic data used in model datasets for testing or training purposes. Synthetic data can mimic operational or production data and help train machine learning (ML) models or test out mathematical models.
Key Stakeholders
- Synthetic data generation vendors
- Synthetic data generation service vendors
- Managed service providers
- Support and maintenance service providers
- System integrators (SIs)/Migration service providers
- Value-added resellers (VARs) and distributors
- Independent software vendors (ISVs)
- Third-party providers
- Technology providers
- Compliance regulatory authorities
- Government authorities
Report Objectives
- To define, describe, and forecast the synthetic data generation market by offering (solutions/platforms and services), data type, application, and vertical.
- To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth.
- To analyze the micro markets with respect to individual growth trends, prospects, and their contribution to the total market
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the synthetic data generation market
- To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders.
- To forecast the market size of segments for five main regions: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
- To profile the key players and comprehensively analyze their market ranking and core competencies.
- To analyze competitive developments, such as partnerships, product launches, and mergers and acquisitions, in the synthetic data generation market
- To analyze the impact of recession in the synthetic data generation market across all the regions
Available Customizations
Along with the market data, MarketsandMarkets offers customizations as per the company's specific needs. The following customization options are available for the report:
Company Information:
- Detailed analysis and profiling of additional market players (Up to 5)
Geographic Analysis:
- Further breakup of the North American synthetic data generation market
- Further breakup of the European market
- Further breakup of the Asia Pacific market
- Further breakup of the Latin American market
- Further breakup of the Middle East & Africa market
Growth opportunities and latent adjacency in Synthetic Data Generation Market