HOME Top Market Reports Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023

Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: July 2018
Report Code: TC 6445

 

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The tag management system market size was USD 569.5 million in 2017 and is projected to reach USD 1,286.1 million by 2023, growing at a Compound Annual Growth Rate (CAGR) of 14.2% during the forecast period. The base year considered for this report is 2017, and the market forecast period is 2018–2023.

The major growth drivers of the tag management system market include an increasing need for established data governance policies, focus on delivering better customer experiences, and the ability to create cohesive ecosystem.

Objectives of the Study

The major objective of the report is to define, describe, and forecast the global tag management system market by component, application, deployment type, organization size, vertical, and region. The report provides detailed information related to the key factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market. The report aims to strategically analyze micromarkets with respect to the individual growth trends, prospects, and contributions to the total market. The report attempts to forecast the market size with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report strategically profiles the key players and comprehensively analyzes their core competencies. It also tracks and analyzes competitive developments, such as partnerships, collaborations, and agreements; mergers and acquisitions; new product launches and developments; and Research and Development (R&D) activities in the market.

Research Methodology

The research methodology used to estimate and forecast the tag management system market begins with capturing the data on the key vendor revenues through secondary research, which includes directories and databases, such as D&B Hoovers, Bloomberg Businessweek, and Factiva. Vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall size of the global market that was derived from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary participants is depicted in the figure below:

Tag Management System Market

To know about the assumptions considered for the study, download the pdf brochure

The tag management system market comprises vendors, such as Google (US), IBM (US), Adobe (US), Tealium (US), Ensighten (US), Adform (Denmark), AT Internet (France), Commanders Act (France), Datalicious (Australia), Qubit (UK), Relay 42 (Netherlands), Segment (US), Signal (US), Sizmek (US), Piwik Pro (US), and Innocraft (New Zealand). The other stakeholders of the market include research organizations, network and system integrators, managed services providers, and web and audience analytics.

Key Target Audience:

  • Application developers
  • Services providers and distributors
  • Media and advertisement agencies and professionals
  • Independent Software Vendors (ISVs)
  • Enterprises
  • End-users
  • Web tag managers

“The study answers several questions for the stakeholders, primarily which market segments to focus on in the next 2–5 years for prioritizing efforts and investments.”

Scope of the Report

The research report categorizes the tag management system market to forecast revenues and analyze trends in each of the following subsegments:

By Application

  • Campaign management
  • User experience management
  • Content management
  • Risk and compliance management
  • Others (Search engine optimization and Virtual assistance)

By Component

  • Tools
  • Services

By Deployment Type

  • Cloud
  • On-premises

By Organization Size

  • Small and Medium-Sized Enterprises (SMEs)
  • Large enterprises

By Vertical

  • BFSI
  • Retail and eCommerce
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecommunication and IT
  • Others (Real estate, government, Professional Services, and Travel and Hospitality)

By Region

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix gives a detailed comparison of the product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players up to 5.

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primary Interviews
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities in the Tag Management System Market
    4.2 Market By Component
    4.3 Market By Application
    4.4 Market By Vertical
    4.5 Market By Organization Size
    4.6 Market By Region
    4.7 Market By Deployment Type

5 Market Overview and Industry Trends (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Rising Need for Established Data Governance Policies
                    5.2.1.2 Delivering Better Customer Experience
                    5.2.1.3 Ability to Create A Cohesive Ecosystem
           5.2.2 Restraints
                    5.2.2.1 Proliferation of Digital and Web-Based Marketing Technologies
           5.2.3 Opportunities
                    5.2.3.1 Real-Time Mobile App Marketing Opportunity
                    5.2.3.2 Leveraging Customized Tag Management Systems
           5.2.4 Challenges
                    5.2.4.1 Issues Related to Ownership of Tags
                    5.2.4.2 Lack of Advanced Technological Expertise and Knowledge Among Marketers
    5.3 Tag Management System Technologies
           5.3.1 Data Quality
           5.3.2 Data Governance
           5.3.3 Customer Analytics
           5.3.4 Web Analytics
           5.3.5 Artificial Intelligence
    5.4 Regulatory Implications
           5.4.1 General Data Protection Regulation (GDPR)
           5.4.2 Can-Spam
           5.4.3 EPRivacy Directive (EPR)
           5.4.4 Governance, Risk, and Compliance (GRC)

6 Tag Management System Market, By Component (Page No. - 40)
    6.1 Introduction
           6.1.1 Tools
           6.1.2 Services
           6.1.3 Managed Services
           6.1.4 Professional Services
           6.1.5 Consulting Services
           6.1.6 Support and Maintenance Services

7 Market By Application (Page No. - 47)
    7.1 Introduction
           7.1.1 Campaign Management
           7.1.2 User Experience Management
           7.1.3 Content Management
           7.1.4 Risk and Compliance Management
           7.1.5 Others

8 Tag Management System Market, By Organization Size (Page No. - 53)
    8.1 Introduction
           8.1.1 Large Enterprises
           8.1.2 Small and Medium-Sized Enterprises

9 Market By Deployment Type (Page No. - 57)
    9.1 Introduction
           9.1.1 Cloud
           9.1.2 On-Premises

10 Market By Vertical (Page No. - 61)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Telecommunication and It
     10.4 Retail and Ecommerce
     10.5 Healthcare
     10.6 Manufacturing
     10.7 Media and Entertainment
     10.8 Others

11 Tag Management System Market, By Region (Page No. - 69)
     11.1 Introduction
     11.2 North America
             11.2.1 North America, By Country
                        11.2.1.1 United States
                        11.2.1.2 Canada
             11.2.2 North America, By Component
             11.2.3 North America, By Service
             11.2.4 North America, By Professional Service
             11.2.5 North America, By Application
             11.2.6 North America, By Deployment Type
             11.2.7 North America, By Organization Size
             11.2.8 North America, By Vertical
     11.3 Europe
             11.3.1 Europe, By Country
                        11.3.1.1 United Kingdom
                        11.3.1.2 Germany
                        11.3.1.3 France
                        11.3.1.4 Rest of Europe
             11.3.2 Europe, By Component
             11.3.3 Europe, By Service
             11.3.4 Europe, By Professional Service
             11.3.5 Europe, By Application
             11.3.6 Europe, By Deployment Type
             11.3.7 Europe, By Organization Size
             11.3.8 Europe, By Vertical
     11.4 Asia Pacific
             11.4.1 Asia Pacific, By Country
                        11.4.1.1 Japan
                        11.4.1.2 India
                        11.4.1.3 Singapore
                        11.4.1.4 Rest of Asia Pacific
             11.4.2 Asia Pacific, By Component
             11.4.3 Asia Pacific, By Service
             11.4.4 Asia Pacific, By Professional Service
             11.4.5 Asia Pacific, By Application
             11.4.6 Asia Pacific, By Deployment Type
             11.4.7 Asia Pacific, By Organization Size
             11.4.8 Asia Pacific, By Vertical
     11.5 Latin America
             11.5.1 Latin America, By Country
                        11.5.1.1 Mexico
                        11.5.1.2 Brazil
                        11.5.1.3 Rest of Latin America
             11.5.2 Latin America, By Component
             11.5.3 Latin America, By Service
             11.5.4 Latin America, By Professional Service
             11.5.5 Latin America, By Application
             11.5.6 Latin America, By Deployment Type
             11.5.7 Latin America, By Organization Size
             11.5.8 Latin America, By Vertical
             11.5.9 Middle East and Africa
                        11.5.9.1 Middle East
                        11.5.9.2 Africa
             11.5.10 Middle East and Africa, By Component
             11.5.11 Middle East and Africa, By Service
             11.5.12 Middle East and Africa, By Professional Service
             11.5.13 Middle East and Africa, By Application
             11.5.14 Middle East and Africa, By Deployment Type
             11.5.15 Middle East and Africa, By Organization Size
             11.5.16 Middle East and Africa, By Vertical

12 Competitive Landscape (Page No. - 98)
     12.1 Overview
     12.2 Tag Management System Market: Prominent Players
     12.3 Key Players in the Market
     12.4 Competitive Scenario
             12.4.1 New Product Launches and Product Upgradations
             12.4.2 Partnerships and Collaborations
             12.4.3 Acquisitions
             12.4.4 Business Expansions

13 Company Profiles (Page No. - 103)
(Business Overview, Tools Offered, Recent Developments, SWOT Analysis, MnM View)*
     13.1 Google
     13.2 IBM
     13.3 Adobe
     13.4 Tealium
     13.5 Ensighten
     13.6 Adform
     13.7 AT Internet
     13.8 Commanders Act
     13.9 Piwik Pro
     13.10 Datalicious
     13.11 Innocraft
     13.12 Mezzobit
     13.13 Oracle
     13.14 Qubit
     13.15 Relay42
     13.16 Segment
     13.17 Signal

*Business Overview, Tools Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 135)
     14.1 Key Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customization
     14.6 Related Reports
     14.7 Author Details


List of Tables (76 Tables)

Table 1 Tag Management System Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 2 Market Size By Type, 2016–2023 (USD Million)
Table 3 Tools: Market Size By Region, 2016–2023 (USD Million)
Table 4 Services: Market Size By Region, 2016–2023 (USD Million)
Table 5 Services: Market Size By Type, 2016–2023 (USD Million)
Table 6 Managed Services: Market Size By Region, 2016–2023 (USD Million)
Table 7 Professional Services: Market Size By Region, 2016–2023 (USD Million)
Table 8 Tag Management System Market Size, By Professional Service, 2016–2023 (USD Million)
Table 9 Professional Services: Market Size By Region, 2016–2023 (USD Million)
Table 10 Consulting Services: Market Size By Region, 2016–2023 (USD Million)
Table 11 Support and Maintenance Services: Market Size By Region, 2016–2023 (USD Million)
Table 12 Tag Management System Market Size, By Application, 2016–2023 (USD Million)
Table 13 Campaign Management: Market Size By Region, 2016–2023 (USD Million)
Table 14 User Experience Management: Market Size By Region, 2016–2023 (USD Million)
Table 15 Content Management: Market Size By Region, 2016–2023 (USD Million)
Table 16 Risk and Compliance Management: Market Size By Region, 2016–2023 (USD Million)
Table 17 Others: Market Size By Region, 2016–2023 (USD Million)
Table 18 Tag Management System Market Size, By Organization Size, 2016–2023 (USD Million)
Table 19 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 20 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Market Size By Deployment Type, 2016–2023 (USD Million)
Table 22 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 23 on Premises: Market Size By Region, 2016–2023 (USD Million)
Table 24 Tag Management System Market Size, By Vertical, 2016–2023 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size By Region, 2018–2023 (USD Million)
Table 26 Telecommunication and It: Market Size By Region, 2016–2023 (USD Million)
Table 27 Retail and Ecommerce: Market Size By Region, 2016–2023 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size By Region, 2016–2023 (USD Million)
Table 29 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 30 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 31 Others: Market Size By Region, 2016–2023 (USD Million)
Table 32 Market Size By Region, 2016–2023 (USD Million)
Table 33 North America: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 34 North America: Market Size By Component, 2016–2023 (USD Million)
Table 35 North America: Market Size By Service, 2016–2023 (USD Million)
Table 36 North America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 37 North America: Market Size By Application, 2016–2023 (USD Million)
Table 38 North America: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 39 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 40 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 41 Europe: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Professional Service, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 49 Asia Pacific: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Professional Service, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 57 Latin America: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 58 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 59 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 60 Latin America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 61 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 63 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 65 Middle East and Africa: Tag Management System Market Size, By Subregion, 2016–2023 (USD Million)
Table 66 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 67 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 68 Middle East and Africa: Market Size By Professional Service, 2016–2023 (USD Million)
Table 69 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 70 Middle East and Africa: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 71 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 72 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 73 New Product Launches and Product Upgradations, 2015–2018
Table 74 Partnerships and Collaborations, 2016–2018
Table 75 Acquisitions, 2014–2017
Table 76 Business Expansions, 2017
 
 
List of Figures (39 Figures)
 
Figure 1 Tag Management System Market Segmentation
Figure 2 Market Regional Segmentation
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Tag Management System Market: Assumption
Figure 9 User Experience Management Application and North America are Estimated to Hold the Largest Market Shares in 2018
Figure 10 Tag Management System Market Share, By Component, 2018
Figure 11 North America is Estimated to Hold the Largest Market Share in 2018
Figure 12 Increasing Adoption in Various Application Areas is Expected to Drive the Tag Management System Market During the Forecast Period
Figure 13 Services Segment is Expected to Grow at A Higher CAGR and Hold A Larger Market Share During the Forecast Period
Figure 14 User Experience Management is Expected to Hold the Largest Market Size During the Forecast Period
Figure 15 Retail and Ecommerce Vertical is Expected to Hold the Largest Market Size During the Forecast Period
Figure 16 Large Enterprises Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 17 North America Region is Estimated to Hold the Largest Market Share in 2018
Figure 18 Cloud Deployment Type is Estimated to Witness A Higher Adoption Rate in 2018
Figure 19 Tag Management System Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Services Component is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Consulting Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Campaign Management Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 25 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 26 Healthcare Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 North America: Market Snapshot
Figure 29 Asia Pacific: Market Snapshot
Figure 30 Key Developments By the Leading Players in the Tag Management System Market, 2015–2018
Figure 31 Google: Company Snapshot
Figure 32 Google: SWOT Analysis
Figure 33 IBM: Company Snapshot
Figure 34 IBM: SWOT Analysis
Figure 35 Adobe: Company Snapshot
Figure 36 Adobe: SWOT Analysis
Figure 37 Tealium: SWOT Analysis
Figure 38 Ensighten: SWOT Analysis
Figure 39 Oracle: Company Snapshot

The global tag management system market size is expected to grow from USD 661.9 million in 2018 to USD 1,286.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.2% during the forecast period. The base year considered for this report is 2017, and the market forecast period is 2018–2023. The major growth drivers of the market include an increasing need for established data governance policies, focus on delivering better customer experiences, and the ability to create cohesive ecosystem. Growth opportunities for market include the need for tag management system applications, such as user experience management, content management, risk and compliance management, campaign management; and a new breed of tag management solutions.

The tag management system market study aims at estimating the market size and future growth potential of the market across segments, such as component (tools and services), application, deployment type, organization size, vertical, and region. The application segment includes user experience management, content management, risk and compliance management, campaign management, and others (search engine optimization and virtual assistant). The user experience management is expected to dominate the application segment in terms of contribution to the overall market, as companies across major verticals are deploying tag management system for enhancing customers’ overall web experience by improving the performance of website.

In the component segment, the services subsegment is expected to record both largest size and highest growth rate globally. A main attribute for this growth is that tag management system technology has been around for nearly a decade, resulting in complete adoption and deployment of tag management tools for which users need continuous post service assistants for all kind of updates and upgrades. This has resulted in a larger market share for professional service market mainly for support and maintenance followed by managed service providers.

Tag management system applications are witnessing steady demand growth across major industry verticals, particularly in media, BFSI, and retail, due to its major business applications such as user experience management, and risk and compliance management. Applications, such as content management and campaign management, assist users for their digital measurement and marketing initiatives, as they help integrate and deploy various third-party tools into their website to track customers and their activities across and off the website. Content management is one of the critical application areas where tag management tools deliver significant value. Tag management tools make it easier for a content manager or publisher to analyze and find how many visitors bounced after viewing a single page. So the overall tag management system application covers every business initiatives that include customer experience, safeguarding customer data, managing website performance, and content which are regarded to be the pillars for every companies to succeed.

The large enterprises segment is expected to dominate the market in terms of market size, as they are focusing on implementing tag management system in business applications to improve the customer loyalty and reduce infrastructure cost. However, the Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR, owing to the easy availability and scalability of cloud-based deployments.

Tag Management System Market

By geographic coverage, the global tag management system market has been segmented into 5 regions, namely, North America, Asia Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America. North America is expected to account for the largest share of the overall market in 2018. North America is considered the most advanced region in terms of technology adoption and infrastructure. The wide presence of the key industry players of the digital marketing solutions in this region is the major driving factor responsible for the growth of the market. Financial services companies in this region are moving toward the adoption of the tag management solution. Furthermore, APAC is expected to account for the highest growth rate during the forecast period, due to the increase in the overall investments in the tag management solutions to change the business processes in the finance industry.

Major vendors in the global tag management system market include Google (US), IBM (US), Adobe (US), Tealium (US), Ensighten (US), Adform (Denmark), AT Internet (France), Commanders Act (France), Datalicious (Australia), Mezzobit (US), Qubit (UK), Relay 42 (Netherlands), Segment (US), Signal (US), Sizmek (US), Piwik Pro (US), and Innocraft (New Zealand). These players have majorly adopted partnerships, agreements and collaborations, and new product launches as their key growth strategies to offer feature-rich tag management solutions to customers and further enter regions with unmet needs.

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