Virtual Event Platform Market

Virtual Event Platform Market with COVID-19 Impact by Component (Platform and Services), Organization Size, End User (Corporations, Government, Education, Healthcare, Third Party Planner, Associations, Non-Profit) and Region - Global Forecast to 2026

Report Code: TC 7933 Jul, 2021, by marketsandmarkets.com

[187 Pages Report] The global virtual event platform market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 12.7% during the forecast period, to reach USD 18.9 Billion in 2026 from USD 10.4 Billion in 2021. Key factors that are expected to drive the growth of the market are the increasing adoption of digital media marketing platform to expand the audience base, rise in popularity of online streaming to replace in-person presentation, transition of businesses to remote working approaches, cloud services are gaining popularity in small and medium enterprises and enhance accuracy in collecting customer information. These factors are driving the demand for virtual event platform.

Virtual event platforms have evolved over time. The most primitive form of virtual event platform was the use of virtual trade shows in the 1990s in the form of a presentation to companies’ investors. The rise of meeting tools and collaboration tools from the invention of video conferencing tools in the 1960s has been continuously evolving through the early 2000s when companies such as Google and Skype came up with professional business-oriented platforms for collaboration and communication. The development of cloud technology and these technologies has led to the conceptualization of hosting traditional events online through virtual event platforms. The major development and differentiating factor in virtual event platforms are the capability to engage thousands of attendees at once, the ability to simulate real-life venues and infrastructures, and ever-evolving attendee engagement solutions. Developing countries across APAC and MEA are expected to offer more opportunities for vendors in the market.

Virtual Event Platform Market

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COVID-19 impact analysis on the global virtual event platform market

The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the virtual event platform market. The COVID-19 pandemic has enabled transformation of traditional events to virtual events with the help of virtual event platform. The proliferation of remote work environments has shifted businesses to cloud has helped to boost the growth of this market. The unprecedented outbreak of the novel virus sent many businesses scrambling to quickly find a digital platform to avoid physical events, meetings and conferences and ensure business continuity. Virtual event platform supports online meetings and conferences and provide access to business-critical information regardless of location - whether that be in the office or working remotely. Organizations across different end-user industries have been investing and creating essential budgets for improving customer experiences. With virtual event platform acting in the same direction, organizations have been seeking advanced platforms for providing best attendee engagement.

Market Dynamics

Driver: Adoption of digital media marketing platform to expand audience base

The increase in the adoption of smartphones and internet penetration allowed organizations to implement virtual event software solutions for online marketing. Moreover, the outbreak of COVID-19 resulted in a surge of virtual marketing events to avoid physical events and enhance the customer base. Apart from this, the changing lifestyle of consumers compelled organizations to look for innovative solutions to organize theme-based events that can be accessed from anywhere. The unprecedented speed of digital transformation in 2020 to overcome the challenges offered by the outbreak of COVID-19 has pushed the organization to look for a change in its IT spending. The digital media platform keeps the audience engaged and connected throughout the virtual event. The rise in the adoption of social media platforms has made marketers focus on online marketing strategies such as conducting new product launches, advertising campaigns, brand promotion, email marketing, and product demonstrations. Thus, digital marketing activities are expected to drive the growth of the virtual event platform market.

Restraint: Lack of technological expertise in integrating virtual event software

Organizations are moving toward digital transformation. As a result, organizations are rapidly adopting off-premises applications to overcome the cost of software and hardware upgrades. The organizations that are successful in adopting digital transformation are facing challenges in the integration of the existing infrastructure with virtual event platform software. Configuring an existing business model with virtual event software is a critical activity for a business. Compatibility issues at different business levels require organizations to ensure efficient business operations at different levels. Technical expertise and dependent support are essential to recreate the live event experience. Many event managers use different systems for different business operations. Organizations maintain a different system for mailing and video conferencing, which increases chances of error and increases manual workload. Thus, integrating virtual event software can impact the growth of the virtual event platform market.

Opportunity: Rise in demand for communication platform across enterprises

With the outbreak of COVID-19, there is an increasing demand for virtual communication platforms across industries to avoid in-person meetings. Virtual events such as online meetings, video conferences, live chats, and video calls allow information sharing in real-time. The organizations utilize virtual event platforms to enhance customer service and overcome the challenges in operating various day-to-day business operations due to lockdown restrictions and remote work operations. The unified communication and collaboration and content delivery technologies allowed enterprises to transition from in-person to online events. Virtual Event software is a most interactive and engaging tool that enhances the communication and collaboration between the enterprise’s customers, partners, stakeholders, and employees. Enterprises realize the importance of virtual event software as a powerful tool for training, interacting, and communicating with the employees without any geographical constraints.

Challenge: Data privacy and security issues with a virtual event platform

The security and privacy of video content shared across various platforms can pose a major concern for organizations to adopt virtual event software solutions. Moreover, organizations are concerned about copyright and digital rights to avoid information loss and data breaches. To overcome such challenges, the organizations must define their policies for secure virtual meetings. The organizations can restrict the number of people and providing a passcode for a private event to avoid unauthorized parties. Moreover, the virtual event platform vendors need to offer easy-to-use and interoperable virtual event software solutions with integrated security features.

The platform segment is expected to hold at a higher market share during the forecast period

Based on component, the virtual event platform market is segmented into two categories: platform and services. The platform supports recreating in-person event experiences by incorporating emerging technologies such as augmented reality, virtual reality, and 3D simulation to offer virtual communication from remote locations. The platform offers various interactive features including live chat box, live polls, one to one video and audio calls which allows thousands of participants to share information in real-time.

Small enterprises segment to grow at a higher CAGR during the forecast period.

Small enterprises have an overall revenue of less than 0.1 billion dollars. Small enterprises are focusing on capturing the market through various growth strategies and catering to customer demands, resulting in the high adoption of cloud services among small enterprises. These enterprises face greater challenges of limited budget for marketing and sales activities as compared to large enterprises and require better methods to resolve complexities for improving the cost optimization of their business processes. However, the small enterprises segment is expected to grow at a higher CAGR during the forecast period. Virtual event platform supports small enterprises by reducing the overall cost associated with organizing a physical seminar, conference, or meeting. Further, virtual events are quick to arrange, inexpensive, and connect relevant people to meetings irrespective of their locations. These factors are also expected to encourage small enterprises to adopt virtual event platform at a rapid pace.

Third party planner segment is expected to grow at a higher CAGR during the forecast period

The third party planner professional planning organizations such as Martiz. The virtual platform has enabled these planners to expand their audience and inclusivity. They also typically save a lot of time on logistics when hosting a virtual event compared to a live experience. Virtual events are approximately 75% less expensive than in-person experiences, as planners typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. Working with a third-party planner allows platform providers to focus on internal priorities such as driving registration and creating compelling content instead of external priorities including logistics and vendor management. The market has seen tremendous growth of third-party planners adopting the virtual platform, especially after COVID-19 and with new advancements in technology.

Virtual Event Platform Market by Region

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APAC to grow at the highest CAGR during the forecast period

China and Japan are the leading countries in the adoption of virtual event platform in the region. This market growth attributes to various factors, including the increasing need to adhere to stringent regulations, growing presence of virtual event platform vendors, increasing government support, growing awareness of virtual event platform utilities, and rising return on investments. Public and private sectors are making heavy investments for managing their vital assets, resulting in the rising demand for virtual event platform solutions and services. The vendors have adopted several organic and inorganic growth strategies, including new product launches, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the virtual event platform market. They have adopted a combination of organic and inorganic growth strategies to expand their customer base and market share. Service enhancements to meet the dynamic needs of the market and partnerships are active strategies implemented by major vendors in recent years.

Key Market Players

The virtual event platform vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions, to strengthen their offerings in the market. The major vendors offering virtual event platform and services globally are  6Connex (US), Cvent (US), Hopin (UK), Remo (US), Hubilo (US), Vfairs (US), BigMarker (US), Zoom (US), Microsoft  (US), Cisco (US), Kestone (India), Accelevents (US), Whova (US), EventMobi (Canada), On24(US), Vconfex (India), Samaaro (India), Aventri (US), Intrado (US),  Bizzabo (US), Airmeet (India), Attendify (India), Splash (US), HeySummit  (UK), Pheedloop (Canada), Socio (US), Vconferenceonline (US), SpotMe (Switzerland), Orbits (Australia), Brella  (US), Run the World (US) and Event cube (UK).

The study includes an in-depth competitive analysis of key players in the virtual event platform market with their company profiles, recent developments, COVID-19 developments, and key market strategies.

Scope of the report

Report Metric

Details

Market size available for years

2019–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

Million (USD)

Segments covered

Component (Platform, Services), Organization Size, End user and Region

Geographies covered

North America, APAC, Europe, MEA, and Latin America

Companies covered

6Connex (US), Cvent (US),Hopin (UK),Remo (US),Hubilo (US),Vfairs (US),BigMarker (US), Zoom (US), Microsoft  (US),Cisco (US), Kestone (India), Accelevents (US), Whova (US), EventMobi (Canada), On24(US), Vconfex (India), Samaaro (India), Aventri (US),Intrado (US),  Bizzabo (US), Airmeet (India), Attendify (India),Splash (US), HeySummit  (UK), Pheedloop (Canada), Socio (US), Vconferenceonline (US), SpotMe (Switzerland), Orbits (Australia), Brella  (US), Run the World (US) and Eventcube (UK).

This research report categorizes the virtual event platform market based on component,  organization size, end user, and region.

Based on the component:

  • Platform
  • Services
  • Training and Consulting
  • Support and Maintenance
  • Deployment and Integration

Based on organization size

  • Large enterprises
  • Medium-size enterprises
  • Small enterprises

Based on the organization size:

  • Large enterprises
  • Medium-size enterprises
  • Small enterprises

Based on end user

  • Non Profit
  • Government
  • Education
  • Healthcare and Lifesciences
  • Third Party Planner
  • Associations
  • Corporations

Based on the region:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  • In April 2021, MediaPlatform and 6Connex partnered to integrate live webcasting and virtual event platforms. With the integration, both the companies utilized each other’s capabilities to maximize ROI.
  • In March 2021, Cvent partnered with Accor to launch a leisure request for proposal product to facilitate the end-to-end tracking of leisure contract creation. This integration would support hotels and sales teams and offer a 360-degree vision of sales activities to provide improved service to business-to-business customers.
  • In February 2021, Hpoin launched the Hopin mobile app, the company want to take the virtual event experience to mobile users and match its platform with the trend toward hybrid events. Moreover, the app would serve as a secondary source of information when events would take place in person again.
  • In March 2021, Remo released a new feature named Virtual Backgrounds for video streams so that users can interact without displaying their actual backgrounds.
  • In October 2020, Hubilo released several features, such as Meeting Feedback, Session Restriction – User Group Support and Countdown Timer, for improving user experiences. Attendees can provide their meeting feedback by rating their experiences and an optional description. On virtual event platform dashboards, event organizers have the freedom to choose a certain user group for which sessions can be made visible. Attendees can do only 15/30-minute sessions at a time. After the specified time, attendees’ modal will close but users can restart and meetings would continue for another 15 minutes.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 18)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
          FIGURE 1 COVID-19: GLOBAL PROPAGATION
          FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
          FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
          TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
    1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 28)
    2.1 RESEARCH DATA
          FIGURE 6 VIRTUAL EVENT PLATFORM MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                                FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
          FIGURE 8 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
          FIGURE 9 VIRTUAL EVENT PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
          FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE OF SERVICES FROM VENDORS
          FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE OF VIRTUAL EVENT PLATFORM MANAGEMENT VENDORS
          FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND-SIDE): REVENUE GENERATED FROM VERTICALS (1/2)
          FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND-SIDE): REVENUE GENERATED FROM ORGANIZATIONS (2/2)
    2.4 MARKET FORECAST
          TABLE 2 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 39)
    FIGURE 14 VIRTUAL EVENT PLATFORM MARKET: GLOBAL SNAPSHOT, 2019-2026
    FIGURE 15 TOP-GROWING SEGMENTS IN THE MARKET
    FIGURE 16 BY ORGANIZATION SIZE, THE LARGE ENTERPRISES SEGMENT IS PROJECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 17 BY COMPONENT, THE PLATFORM SEGMENT IS PROJECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 18 TOP END USERS IN THE MARKET, 2019-2026
    FIGURE 19 MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS (Page No. - 43)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE VIRTUAL EVENT PLATFORM MARKET
          FIGURE 20 INCREASING REMOTE COLLABORATION AND AVAILABILITY OF COST-EFFECTIVE EVENT SOLUTIONS DRIVING THE ADOPTION OF A VIRTUAL EVENT PLATFORM
    4.2 MARKET, BY END USER, 2021
          FIGURE 21 CORPORATIONS, EDUCATION, AND HEALTHCARE SEGMENTS AND LIFE SCIENCES SECTOR PROJECTED TO ACCOUNT FOR LARGER MARKET SHARES DURING THE FORECAST PERIOD
    4.3 MARKET, BY COMPONENT, 2021
          FIGURE 22 PLATFORM SEGMENT TO HOLD LARGEST MARKET SHARE IN 2021

5 MARKET OVERVIEW AND INDUSTRY STANDARDS (Page No. - 45)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
          FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Adoption of digital media marketing platform to expand the audience base
                                FIGURE 24 IT EXPENDITURE (AS A PERCENTAGE OF REVENUE), BY INDUSTRY TYPE, 2020
                    5.2.1.2 Rise in popularity of online streaming to replace in-person presentation
                                FIGURE 25 MOBILE CONNECTIONS BY NETWORK TYPE (AS A PERCENTAGE OF REGIONAL POPULATION), 2023
                    5.2.1.3 Transition of businesses to remote working approaches
                    5.2.1.4 Cloud Services is gaining popularity in small and medium enterprises
                                FIGURE 26 PUBLIC CLOUD EXPENDITURE TRENDS IN 2021, BY REVENUE SHARE OF ENTERPRISES
                    5.2.1.5 Enhanced accuracy in collecting customer information
           5.2.2 RESTRAINTS
                    5.2.2.1 Lack of technological expertise in integrating virtual event software
                    5.2.2.2 Network inconsistency and lack of communication infrastructure
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Automation and advancement in AI to improve the audience experience
                    5.2.3.2 Rise in demand for communication platforms across enterprises
                    5.2.3.3 Surge in dependence on BYOD and CYOD Solutions
           5.2.4 CHALLENGES
                    5.2.4.1 Data privacy and security issues with a virtual event platform
                    5.2.4.2 Lack of two-way communication
    5.3 USE CASES
           5.3.1 MATRIX NETWORKS IMPLEMENTED VFAIRS SOLUTION TO BUILD ITS BRAND IMAGE
           5.3.2 CISCO PROVIDED CISCO WEBEX MEETING SOLUTIONS TO FACILITATE REMOTE WORK
           5.3.3 HIRE SPACE DEPLOYED BRELLA VIRTUAL EVENT SOFTWARE TO DELIVER QUALITY CONTENT 100% VIRTUALLY
           5.3.4 SALESFORCE MIGRATED TO 6CONNEX VIRTUAL EVENT PLATFORM TO IMPROVE EMPLOYEE PARTICIPATION
           5.3.5 BIZZABO PROVIDED A VIRTUAL CONFERENCE PLATFORM TO CREATE A VIRTUAL NETWORKING ENVIRONMENT
    5.4 COVID-19-DRIVEN MARKET DYNAMICS
           5.4.1 DRIVERS AND OPPORTUNITIES
           5.4.2 RESTRAINTS AND CHALLENGES
    5.5 ECOSYSTEM
          FIGURE 27 VIRTUAL EVENT PLATFORM MARKET ECOSYSTEM
    5.6 TECHNOLOGY ANALYSIS
           5.6.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.6.2 CLOUD
           5.6.3 BIG DATA AND ANALYTICS
           5.6.4 AUGMENTED REALITY AND VIRTUAL REALITY
    5.7 PRICING ANALYSIS
          FIGURE 28 PRICING ANALYSIS: MARKET
    5.8 PATENT ANALYSIS
    5.9 PORTER’S FIVE FORCES ANALYSIS
          FIGURE 29 PORTER’S FIVE FORCES MODEL: MARKET
          TABLE 3 MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.9.1 THREAT OF NEW ENTRANTS
           5.9.2 THREAT OF SUBSTITUTES
           5.9.3 BARGAINING POWER OF SUPPLIERS
           5.9.4 BARGAINING POWER OF BUYERS
           5.9.5 INTENSITY OF COMPETITIVE RIVALRY

6 VIRTUAL EVENT PLATFORM MARKET, BY COMPONENT (Page No. - 59)
    6.1 INTRODUCTION
           6.1.1 COMPONENTS: MARKET DRIVERS
           6.1.2 COMPONENTS: COVID-19 IMPACT
                    FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR IN THE MARKET FROM 2021 TO 2026
                    TABLE 4 MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 5 MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
    6.2 PLATFORM
           6.2.1 EVENT REGISTRATION AND TICKETING
           6.2.2 EVENT PLANNING
           6.2.3 AUDIENCE ENGAGEMENT AND COMMUNICATION
           6.2.4 CONTENT MANAGEMENT
           6.2.5 VENUE MANAGEMENT
           6.2.6 SPONSORSHIP OPPORTUNITIES
           6.2.7 ANALYTICS AND REPORTING
                    TABLE 6 PLATFORM: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    6.3 SERVICES
          TABLE 7 SERVICES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           6.3.1 TRAINING AND CONSULTING
                    TABLE 8 TRAINING AND CONSULTING: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           6.3.2 SUPPORT AND MAINTENANCE
                    TABLE 9 SUPPORT AND MAINTENANCE: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION
           6.3.3 DEPLOYMENT AND INTEGRATION
                    TABLE 10 DEPLOYMENT AND INTEGRATION: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)

7 VIRTUAL EVENT PLATFORM MARKET, BY ORGANIZATION SIZE (Page No. - 66)
    7.1 INTRODUCTION
           7.1.1 ORGANIZATION SIZE: MARKET DRIVERS
           7.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
                    TABLE 11 MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                    FIGURE 31 SMALL ENTERPRISES SEGMENT TO GROW AT THE HIGHEST CAGR IN THE MARKET FROM 2021 TO 2026
    7.2 LARGE ENTERPRISES
          TABLE 12 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    7.3 MEDIUM-SIZED ENTERPRISES
          TABLE 13 MEDIUM-SIZED ENTERPRISES: MARKET, BY REGION, 2019–2026 (USD MILLION)
    7.4 SMALL ENTERPRISES
          TABLE 14 SMALL ENTERPRISES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)

8 VIRTUAL EVENT PLATFORM MARKET, BY END USER (Page No. - 71)
    8.1 INTRODUCTION
           8.1.1 END USERS: FORM MARKET DRIVERS
           8.1.2 END USERS: COVID-19 IMPACT
                    FIGURE 32 THIRD-PARTY PLANNERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 15 MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
    8.2 NON PROFIT
          TABLE 16 NON PROFIT: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    8.3 GOVERNMENT
          TABLE 17 GOVERNMENT: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    8.4 HEALTHCARE AND LIFE SCIENCES
          TABLE 18 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    8.5 EDUCATION
          TABLE 19 EDUCATION: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    8.6 THIRD-PARTY PLANNER
          TABLE 20 THIRD-PARTY PLANNER: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    8.7 ASSOCIATIONS
          TABLE 21 ASSOCIATIONS: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    8.8 CORPORATIONS
          TABLE 22 CORPORATIONS: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)

9 VIRTUAL EVENT PLATFORM MARKET, BY REGION (Page No. - 79)
    9.1 INTRODUCTION
          FIGURE 33 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 23 MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    9.2 NORTH AMERICA
           9.2.1 NORTH AMERICA: MARKET DRIVERS
           9.2.2 NORTH AMERICA: COVID-19 IMPACT
           9.2.3 NORTH AMERICA: REGULATIONS
                    FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 24 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 25 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                    TABLE 26 NORTH AMERICA: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                    TABLE 27 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                    TABLE 28 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           9.2.4 UNITED STATES
                    TABLE 29 UNITED STATES: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.2.5 CANADA
                    TABLE 30 CANADA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
    9.3 EUROPE
           9.3.1 EUROPE: MARKET DRIVERS
           9.3.2 MARKET: COVID-19 IMPACT
           9.3.3 EUROPE: REGULATIONS
                    TABLE 31 EUROPE: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 32 EUROPE: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                    TABLE 33 EUROPE: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                    TABLE 34 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                    TABLE 35 EUROPE: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           9.3.4 UNITED KINGDOM
                    TABLE 36 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.3.5 GERMANY
                    TABLE 37 GERMANY: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.3.6 REST OF EUROPE
    9.4 ASIA PACIFIC
           9.4.1 ASIA PACIFIC: MARKET DRIVERS
           9.4.2 ASIA PACIFIC: COVID-19 IMPACT
           9.4.3 ASIA PACIFIC: REGULATIONS
                    FIGURE 35 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 38 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 39 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                    TABLE 40 ASIA PACIFIC: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                    TABLE 41 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                    TABLE 42 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           9.4.4 CHINA
                    TABLE 43 CHINA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.4.5 JAPAN
                    TABLE 44 JAPAN: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.4.6 REST OF ASIA PACIFIC
    9.5 MIDDLE EAST AND AFRICA
           9.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
           9.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
           9.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
                    TABLE 45 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 46 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                    TABLE 47 MIDDLE EAST AND AFRICA: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                    TABLE 48 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                    TABLE 49 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           9.5.4 KINGDOM OF SAUDI ARABIA
                    TABLE 50 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.5.5 UNITED ARAB EMIRATES
                    TABLE 51 UNITED ARAB EMIRATES: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.5.6 SOUTH AFRICA
                    TABLE 52 SOUTH AFRICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.5.7 REST OF MIDDLE EAST AND AFRICA
    9.6 LATIN AMERICA
           9.6.1 LATIN AMERICA: MARKET DRIVERS
           9.6.2 LATIN AMERICA: COVID-19 IMPACT
           9.6.3 LATIN AMERICA: REGULATIONS
                    TABLE 53 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 54 LATIN AMERICA: MARKET SIZE, BY SERVICES, 2019–2026 (USD MILLION)
                    TABLE 55 LATIN AMERICA: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                    TABLE 56 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                    TABLE 57 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           9.6.4 BRAZIL
                    TABLE 58 BRAZIL: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.6.5 MEXICO
                    TABLE 59 MEXICO: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
           9.6.6 REST OF LATIN AMERICA

10 COMPETITIVE LANDSCAPE (Page No. - 104)
     10.1 INTRODUCTION
     10.2 MARKET SHARE OF TOP VENDORS
             TABLE 60 VIRTUAL EVENT PLATFORM MARKET: DEGREE OF COMPETITION
             FIGURE 36 MARKET: VENDOR SHARE ANALYSIS
     10.3 COMPANY EVALUATION QUADRANT
             10.3.1 DEFINITIONS AND METHODOLOGY
                       TABLE 61 COMPANY EVALUATION QUADRANT: CRITERIA
             10.3.2 STAR
             10.3.3 EMERGING LEADER
             10.3.4 PERVASIVE
             10.3.5 PARTICIPANT
                        FIGURE 37 MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021
                        TABLE 62 COMPANY PRODUCT FOOTPRINT
                        TABLE 63 COMPANY INDUSTRY FOOTPRINT
                        TABLE 64 COMPANY REGION FOOTPRINT
     10.4 COMPETITIVE SCENARIO
              TABLE 65 VIRTUAL EVENT PLATFORM MARKET: NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, JANUARY 2018 – JUNE 2021
              TABLE 66 MARKET: DEALS, JANUARY 2018 – JUNE 2021

11 COMPANY PROFILES (Page No. - 112)
(Business Overview, Products, Key Insights, Recent Developments, MnM View)*
     11.1 6CONNEX
              TABLE 67 6CONNEX: BUSINESS OVERVIEW
              TABLE 68 6CONNEX: PRODUCTS/SOLUTIONS OFFERED
              TABLE 69 6CONNEX: NEW PRODUCT LAUNCHES
              TABLE 70 6CONNEX: DEALS
     11.2 CVENT
              TABLE 71 CVENT: BUSINESS OVERVIEW
              TABLE 72 CVENT: PRODUCTS/SOLUTIONS OFFERED
              TABLE 73 CVENT: NEW PRODUCT LAUNCHES
              TABLE 74 CVENT: DEALS
     11.3 HOPIN
              TABLE 75 HOPIN: BUSINESS OVERVIEW
              TABLE 76 HOPIN: PRODUCTS OFFERED
              TABLE 77 HOPIN: NEW PRODUCT LAUNCHES
              TABLE 78 HOPIN: DEALS
     11.4 REMO
              TABLE 79 REMO: BUSINESS OVERVIEW
              TABLE 80 REMO: PRODUCTS OFFERED
              TABLE 81 REMO: NEW PRODUCT LAUNCHES
              TABLE 82 REMO: DEALS
     11.5 HUBILO
              TABLE 83 HUBILO: BUSINESS OVERVIEW
              TABLE 84 HUBILO: PLATFORMS OFFERED
              TABLE 85 HUBILO: NEW PRODUCT LAUNCHES
              TABLE 86 HUBILO: DEALS
     11.6 VFAIRS
              TABLE 87 VFAIRS: BUSINESS OVERVIEW
              TABLE 88 VFAIRS: PLATFORM OFFERED
              TABLE 89 VFAIRS: NEW PRODUCT LAUNCHES
              TABLE 90 VFAIRS: DEALS
     11.7 BIGMARKER
              TABLE 91 BIGMARKER: BUSINESS OVERVIEW
              TABLE 92 BIGMARKER: PRODUCTS OFFERED
              TABLE 93 BIGMARKER: NEW PRODUCT LAUNCHES
     11.8 ZOOM
              TABLE 94 ZOOM: BUSINESS OVERVIEW
              FIGURE 38 ZOOM: COMPANY SNAPSHOT
              TABLE 95 ZOOM: PLATFORMS OFFERED
              TABLE 96 ZOOM: NEW PRODUCT LAUNCHES
              TABLE 97 ZOOM: DEALS
     11.9 MICROSOFT
              TABLE 98 MICROSOFT TEAMS: BUSINESS OVERVIEW
              FIGURE 39 MICROSOFT TEAMS: COMPANY SNAPSHOT
              TABLE 99 MICROSOFT TEAMS: PLATFORMS OFFERED
              TABLE 100 MICROSOFT TEAM: NEW PRODUCT LAUNCHES
              TABLE 101 MICROSOFT TEAMS: DEALS
     11.10 CISCO
              TABLE 102 CISCO: BUSINESS OVERVIEW
              FIGURE 40 CISCO: COMPANY SNAPSHOT
              TABLE 103 CISCO: PLATFORMS OFFERED
              TABLE 104 CISCO: NEW PRODUCT LAUNCHES
              TABLE 105 CISCO: DEALS
     11.11 KESTONE
              TABLE 106 KESTONE: BUSINESS OVERVIEW
              TABLE 107 KESTONE: PLATFORMS OFFERED
              TABLE 108 KESTONE: NEW PRODUCT LAUNCHES
     11.12 ACCELEVENTS
              TABLE 109 ACCELEVENTS: BUSINESS OVERVIEW
              TABLE 110 ACCELEVENTS: PRODUCTS OFFERED
              TABLE 111 ACCELEVENTS: NEW PRODUCT LAUNCHES
              TABLE 112 ACCELEVENTS: DEALS
     11.13 WHOVA
              TABLE 113 WHOVA: BUSINESS OVERVIEW
              TABLE 114 WHOVA: PLATFORMS OFFERED
              TABLE 115 WHOVA: NEW PRODUCT LAUNCHES
     11.14 EVENTMOBI
              TABLE 116 EVENTMOBI: BUSINESS OVERVIEW
              TABLE 117 EVENTMOBI: PLATFORMS OFFERED
              TABLE 118 EVENTMOBI: NEW PRODUCT LAUNCHES
              TABLE 119 EVENTMOBI: DEALS
     11.15 ON24
              TABLE 120 ON24: BUSINESS OVERVIEW
              TABLE 121 ON24: PLATFORMS OFFERED
              TABLE 122 ON24: NEW PRODUCT LAUNCHES
              TABLE 123 ON24: DEALS
     11.16 VCONFEX
              TABLE 124 VCONFEX: BUSINESS OVERVIEW
     11.17 SAMAARO
              TABLE 125 SAMAARO: BUSINESS OVERVIEW
              TABLE 126 SAMAARO: PLATFORMS OFFERED
     11.18 AVENTRI
              TABLE 127 AVENTRI: BUSINESS OVERVIEW
              TABLE 128 AVENTRI: PRODUCTS OFFERED
              TABLE 129 AVENTRI: NEW PRODUCT LAUNCHES
              TABLE 130 AVENTRI: DEALS
     11.19 INTRADO
     11.20 BIZZABO
     11.21 AIRMEET
     11.22 ATTENDIFY
     11.23 SPLASH
     11.24 HEYSUMMIT
     11.25 PHEEDLOOP
     11.26 SOCIO
     11.27 VCONFERENCEONLINE
     11.28 SPOTME
     11.29 ORBITS
     11.30 BRELLA
     11.31 RUN THE WORLD
     11.32 EVENT CUBE

*Details on Business Overview, Products, Key Insights, and Recent Developments MnM View might not be captured in case of unlisted companies.

12 ADJACENT MARKET (Page No. - 172)
     12.1 INTRODUCTION
             12.1.1 RELATED MARKETS
             12.1.2 LIMITATIONS
     12.2 EVENT MANAGEMENT SOFTWARE MARKET
              TABLE 131 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER, 2014–2018 (USD MILLION)
              TABLE 132 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
              TABLE 133 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2014–2018 (USD MILLION)
              TABLE 134 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
              TABLE 135 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2018 (USD MILLION)
              TABLE 136 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
              TABLE 137 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2018 (USD MILLION)
              TABLE 138 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
              TABLE 139 EVENT ORGANIZERS AND PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2014–2018 (USD MILLION)
              TABLE 140 EVENT ORGANIZERS AND PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
              TABLE 141 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2014–2018 (USD MILLION)
              TABLE 142 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
              TABLE 143 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2014–2018 (USD MILLION)
              TABLE 144 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)

13 APPENDIX (Page No. - 178)
     13.1 DISCUSSION GUIDE
     13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     13.3 AVAILABLE CUSTOMIZATIONS
     13.4 RELATED REPORTS
     13.5 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the global virtual event platform market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total virtual event platform market size. After that, the market breakup and data triangulation techniques were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various sources were referred to, for identifying and collecting information for the study. Secondary sources included annual reports, press releases, and investor presentations of companies and product data sheets; white papers; journals; certified publications; and articles from recognized authors, government websites, directories, and databases.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from virtual event platform vendors, industry associations, and independent consultants; and key opinion leaders. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents.

Virtual Event Platform Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

For making the market estimates and forecasting the virtual event platform market, the top-down and bottom-up approaches were used to estimate and validate the size of the market and various other dependent subsegments. The research methodology used to estimate the market size includes the following:

  • The key players in the virtual event platform market have been identified through extensive secondary research.
  • The market size, in terms of value, has been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the virtual event platform market based on component, organization size, end user and regions
  • To provide detailed information about major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market.
  • To analyze the impact of COVID-19 on component, organization size, end user, and regions across the globe
  • To analyze the market with respect to individual growth trends, prospects, and contributions to the virtual event platform market
  • To forecast the market size of five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market
  • To profile key players in the market and comprehensively analyze their core competencies in each microsegment
  • To analyze key players based on pricing models, technology analysis, and their market shares
  • To analyze competitive developments, such as new product launches, product enhancements, partnerships, and mergers and acquisitions, in the virtual event platform market

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Virtual Event Platform Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Virtual Event Platform Market

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Related Technologies/Products

 

Adjacent Markets

Mar. Size
2018
CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 7933
Published ON
Jul, 2021
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