Event Management Software Market

Event Management Software Market by Component (Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software) and Service), Deployment Type, Organization Size, End User, and Region - Global Forecast to 2024

Report Code: TC 2797 Sep, 2019, by marketsandmarkets.com

[147 Pages Report] MarketsandMarkets projects the event management software market to grow from USD 5.7 billion in 2019 to USD 11.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 15.0% during the forecast period. Major factors expected to drive the growth of the event management software market include rising demand for event automation among marketers, the growing use of social media for event marketing, the rising demand to capture actionable business insights from events, and increasing adoption of advanced data analytics solutions.

Event Management Software Market

Selected Market Dynamics in Event Management Software Market

Increased demand to capture actionable business insights from events

With the growing competition in the global market, marketers are continually striving to harness data for getting actionable insights. The event management software enables marketers to leverage the benefits of real-time data for extracting actionable business insights from events required to drive organizational growth. To utilize data and business insights, the event management software needs to be integrated with organizations’ various systems, including Customer Relationship Management (CRM), marketing automation software, collaboration platforms, payment gateways, and accounting software. It enables organizations to align the entire life cycle of their events with their business goals, thereby facilitating Chief Marketing Officers (CMOs) with key business insights from the data gathered through various business events. Moreover, it helps organizations capture and analyze attendees’ behavior, which helps them make effective business decisions.

Difficulty in integrating event management software with business systems

Organizations find it difficult to integrate the event management software with r key business systems. An organizations’ business information is accessed, modified, updated, and managed simultaneously using various processes and systems. To avoid system conflicts, enterprises need to ensure information consistency across all their systems. Integration issues lead to data silos, thereby reducing organizations’ capability to analyze the business data and gain valuable insights.

By deployment type, on-premises to hold a larger market size during the forecast period

The on-premises deployment type refers to the installation of the event management software on the premises of an organization rather than at a remote facility. On-premises solutions are delivered with a one-time licensing fee, along with a service agreement. Furthermore, deployment of the solution requires huge infrastructure and a personal data center, which is affordable only for large organizations. Hence, SMEs often face the dilemma of choosing between the hosted and on-premises solutions. In spite of its advantages, such as control over system & data, and dedicated staff for maintenance & support, the on-premises deployment type has various drawbacks, which include high deployment costs and good infrastructure requirements that are not always possible for every organization. The growth of the on-premises deployment type is expected to be affected by the rapid development of cloud computing solutions.

Support and maintenance services segment to grow at a higher CAGR during the forecast period

Support and maintenance services are crucial, as they directly deal with customer satisfaction and issues. Every software vendor has a dedicated support team to serve the customers. Support, software maintenance, customer portal, post-deployment assistance, and client testimonials are some of the services provided under the support and maintenance segment. To derive consistent customer satisfaction, service providers regularly focus on enhancing their product knowledge base by receiving feedbacks through interviews and surveys. These services also provide a single point of contact who would help solve customer issues quickly. The customer portal is another helping aid that offers technical tips and software updates to customer forums.

Event Management Software Market

North America to account for the largest market size during the forecast period.

North America consists of developed countries, such as the US and Canada. This region is open to the adoption of new and emerging technologies. Moreover, its strong financial position enables it to invest heavily in the adoption of the latest and leading tools & technologies for ensuring effective business operations. Such advantages help organizations in this region gain a competitive edge. North America has the first-mover advantage in the adoption of new technologies, such as smartphones and cloud platforms. North America has the headquarters of many large enterprises and is host to various international events. Enterprises are willingly investing in North America. The factors expected to drive the growth of the event management software market in North America are the stable economy, technological enhancements, and advanced infrastructure.

Key Event Management Software Market Players

Key and emerging market players include ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada),  eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), and XING Events (Germany) RainFocus (US). These players have adopted various strategies to grow in the event management software market. The companies are focused on inorganic and organic growth strategies to strengthen their market position.

Scope of the Report

Report Metrics

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Billion (USD)

Segments covered

Event Management Software Market by Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software), Service, Deployment Type, Organization Size, End-User, and Region - Global Forecast to 2024

Geographies covered

North America, Europe, APAC, and RoW

Companies covered

ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada),  eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), XING Events (Germany), RainFocus (US)

The research report categorizes the event management software market to forecast the revenues and analyze trends in each of the following subsegments:

By Component

By Software

  • Venue Management Software
  • Event Registration Software
  • Ticketing Software
  • Event Planning Software
  • Event Marketing Software
  • Analytics and Reporting Software
  • Onsite Technology
  • Content Management Software
  • Visitor Management Software
  • Others (resource scheduling software, and catering software)

By Service

  • Professional Services
    • Deployment and Integration
    • Consulting
    • Support and Maintenance
  • Managed Services

By Deployment type

  • On-premises
  • Cloud

By Organization size

  • Small and Medium-sized Enterprises (SMEs)
  • Large enterprises

By End-User

  • Corporate
  • Government
  • Third-party planner
  • Education
  • Others (non-profit event management industry and associations)

By Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • MEA
    • China
    • Japan
    • Australia and New Zealand (ANZ)
    • Rest of APAC
  • APAC
    • Kingdom of Saudi Arabia (KSA)
    • United Arab Emirates (UAE)
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
  • Rest of Latin America

Recent Developments

  • In July 2019, Cvent announced a new capability known as Proposal Assistant within its Lead Scoring solution. The new capability would help hoteliers drive more group revenue through smart automation and competitive insights.
  • In June 2019, Cvent announced it acquired DoubleDutch, one of the leaders in the mobile event app industry based in San Francisco. The acquisition of DoubleDutch highlights Cvent’s investment in the mobile technology space and would complement and grow the company’s signature mobile event app and onsite solution capabilities.
  • In April 2019, Aventri launched the Aventri Marketplace, a one-stop-shop for events. The new portal on the Aventri platform gives customers quick access to premium service and technology providers for event success. Marketplace’s partners cover everything from event promotion and budget management to staffing, ground transportation, and payment processing, among others.
  • In April 2019, Aventri partnered with Uber for Business. The company is the first Event Management Software) provider to partner with Uber for business to offer customers the opportunity to utilize Uber Vouchers. Uber Vouchers’ web-based tool enables event organizers to provide VIP treatment to attendees with stress-free, reliable transportation to and fro events.
  • In August 2018, Eventbrite acquired Picatic, a ticketing and event registration platform provider, to strengthen its foothold in Canada.

Critical Questions the Report Answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the event management software market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 18)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
           1.3.3 Years Considered for the Study
    1.4 Currency Considered
    1.5 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primaries
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Competitive Leadership Mapping Research Methodology
    2.6 Assumptions for the Study
    2.7 Limitations of the Study

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Market Opportunities in the Event Management Software Market
    4.2 Market By Service
    4.3 Market By End User
    4.4 Market Investment Scenario

5 Market Overview and Industry Trends (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Rising Demand for Event Automation Among Marketers
                    5.2.1.2 Increased Demand to Capture Actionable Business Insights From Events
                    5.2.1.3 Growing Use of Social Media for Event Marketing
                    5.2.1.4 Increasing Adoption of Advanced Data Analytics Solutions
           5.2.2 Restraints
                    5.2.2.1 Difficulty in Integrating Event Management Software With Business Systems
                    5.2.2.2 High Initial Cost Associated With Event Management Software
           5.2.3 Opportunities
                    5.2.3.1 Gamification of Events to Engage Audience
                    5.2.3.2 Advancements in Augmented and Virtual Reality
                    5.2.3.3 Use of AI and Machine Learning in Event Management
                    5.2.3.4 IoT as A Facilitator in Event Management
           5.2.4 Challenges
                    5.2.4.1 Wide Gap Between Organizers’ Offerings and Attendees’ Needs
                    5.2.4.2 Lack of Awareness of Event Management Software
    5.3 Use Cases
           5.3.1 Use Case #1
           5.3.2 Use Case #2
           5.3.3 Use Case #3
           5.3.4 Use Case #4
           5.3.5 Use Case #5
    5.4 Innovation Spotlight
           5.4.1 Augmented Reality and Virtual Reality
           5.4.2 Artificial Intelligence
           5.4.3 Smart Displays
           5.4.4 Wearable Technology
           5.4.5 Internet of Things
           5.4.6 Radio Frequency Identification

6 Event Management Software Market By Component (Page No. - 43)
    6.1 Introduction
    6.2 Software
           6.2.1 Growing Demand for Event Management Software to Streamline Planning, Scheduling, and Event Marketing Processes of Various Organizations and Facilitate Reliable and Outstanding Services to Attendees and Customers at A Lower Cost
           6.2.2 Event Planning Software
           6.2.3 Venue Management Software
           6.2.4 Event Registration and Ticketing Software
           6.2.5 Event Marketing Software
           6.2.6 Analytics and Reporting Software
           6.2.7 Onsite Technology
           6.2.8 Content Management Software
           6.2.9 Visitor Management Software
           6.2.10 Others
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Consulting
                               6.3.1.1.1 Consulting Services Help Organizations in Understanding the Capabilities of Various Software and Deciding How to Implement A Particular Software
                    6.3.1.2 Deployment and Integration
                               6.3.1.2.1 Deployment and Integration Services Help Reduce the Complexities in Configuring the Software in the Existing System
                    6.3.1.3 Support and Maintenance
                               6.3.1.3.1 Support and Maintenance Services Enhance the Product Knowledge Base By Receiving Feedbacks Through Interviews and Surveys
           6.3.2 Managed Services
                    6.3.2.1 Msps Help to Reduce the Cost of the Network Infrastructure Maintenance and Enable Organizations to Concentrate on Their Core Businesses

7 Event Management Software Market By Deployment Type (Page No. - 54)
    7.1 Introduction
    7.2 Cloud
           7.2.1 Cloud Services Help in Reducing the Overall Costs While Providing Highly Flexible and Scalable Access to Event Management Solutions Through the Hosted It Infrastructure of the Csps
    7.3 On-Premises
           7.3.1 Higher Adoption of On-Premises Deployment Type Due to the Security and Privacy Concerns in the Cloud Deployment Type

8 Event Management Software Market By Organization Size (Page No. - 58)
    8.1 Introduction
    8.2 Small and Medium-Sized Enterprises
           8.2.1 SMEs Preferring the Cloud Deployment Type to Reduce Their It Infrastructure Cost and Focus on Their Core Activities
    8.3 Large Enterprises
           8.3.1 Surge in Scalable Products and Addition of New Features for Organizing Events to Increase Their Demand Among Large Enterprises

9 Event Management Software Market By End User (Page No. - 62)
    9.1 Introduction
    9.2 Event Organizers and Planners
           9.2.1 Event Organizers and Planners to Help Organizers in the Management of the Complete Event Life Cycles
    9.3 Corporate
           9.3.1 Event Management Software Helps Corporates Control the Chaos and Simplify Their Event Tasks
    9.4 Government
           9.4.1 Event Management Software for the Government Segment Includes A Robust Software That Serves Thousands of Users and Handles Events 24/7, With Deep Insights Into Online Reporting and Analysis
    9.5 Education
           9.5.1 Event Management Software for the Education Industry Helps Streamline the Events and Optimize the Use of Classrooms and Venue Operations
    9.6 Others

10 Event Management Software Market By Region (Page No. - 69)
     10.1 Introduction
     10.2 North America
             10.2.1 United States
                        10.2.1.1 Venture Capital Firms are Looking Forward to Investing in New and Innovative Event Technology Firms in the United States
             10.2.2 Canada
                        10.2.2.1 Canada Being an Education Hub With Various Universities and Colleges to Provide Opportunities for Event Management Professionals
     10.3 Europe
             10.3.1 United Kingdom
                        10.3.1.1 Growth Opportunity for the Event Management Software Market in the UK Due to the Country Being A World Leader in Outdoor Activities and Events
             10.3.2 Germany
                        10.3.2.1 BFSI, Healthcare, Chemical, Trading and Services, and Automobile are Expected to Be Major Contributors to the Growth of the Market in Germany
             10.3.3 Rest of Europe
     10.4 Asia Pacific
             10.4.1 Japan
                        10.4.1.1 Japan Offers Highly Advanced Infrastructure and Amenities to Event Organizers
             10.4.2 China
                        10.4.2.1 Increasing Investment in the Hospitality Sector to Provide Opportunity for Event Organizers in China
             10.4.3 Australia and New Zealand
                        10.4.3.1 Government Initiatives Encouraging the Adoption of Event Management in Australia and New Zealand
             10.4.4 Rest of Asia Pacific
     10.5 Middle East and Africa
             10.5.1 Kingdom of Saudi Arabia
                        10.5.1.1 Kingdom of Saudi Arabia Offers Advanced Infrastructure With Modern Facilities, Sophisticated Hotels, and Government Support for the Event Industry
             10.5.2 United Arab Emirates
                        10.5.2.1 UAE Offering World-Class Infrastructure Facilities and Sustained Investments to Help Efficiently Conduct International Events
             10.5.3 South Africa
                        10.5.3.1 South Africa is Attracting Various Enterprises and Event Stakeholders, Including Meeting Planners and Delegates Across the Globe
             10.5.4 Rest of Middle East and Africa
     10.6 Latin America
             10.6.1 Brazil
                        10.6.1.1 Large Investments for Constructing Convention Centers and Hotels Would Boost the Business Tourism and Event Industry in Brazil
             10.6.2 Mexico
                        10.6.2.1 Mexico Offering Various Competitive Advantages, Such as Excellent Connectivity, Competitive Pricing of Hotels, World-Class Convention Centers, and Matured Supply Chain, to Event Organizers
             10.6.3 Rest of Latin America

11 Competitive Landscape (Page No. - 90)
     11.1 Competitive Leadership Mapping Overview
             11.1.1 Visionary Leaders
             11.1.2 Dynamic Differentiators
             11.1.3 Innovators
             11.1.4 Emerging Companies

12 Company Profiles (Page No. - 92)
(Business Overview, Solution, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 Active Network
     12.2 Aventri
     12.3 Cvent
     12.4 Eventbrite
     12.5 Xing Events
     12.6 Arlo
     12.7 Attendify
     12.8 Rainfocus
     12.9 Bizzabo
     12.10 Certain
     12.11 Eventbank
     12.12 Eventbooking
     12.13 Eventgeek
     12.14 Eventmobi
     12.15 Gather Technologies
     12.16 Hubb
     12.17 Meeting Evolution
     12.18 Regpack
     12.19 Signupgenius
     12.20 Ungerboeck Software
     12.21 Whova
     12.22 Eventpro
     12.23 Eventuosity
     12.24 Eventzilla
     12.25 Hubilo

*Details on Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 140)
     13.1 Discussion Guide
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Available Customizations
     13.4 Related Reports
     13.5 Author Details


List of Tables (60 Tables)

Table 1 United States Dollar Exchange Rate (2015–2017)
Table 2 Factor Analysis
Table 3 Event Management Software Market Size, By Component, 2017–2024 (USD Million)
Table 4 Software: Market Size By Region, 2017–2024 (USD Million)
Table 5 Services: Market Size By Region, 2017–2024 (USD Million)
Table 6 Services: Market Size By Type, 2017–2024 (USD Million)
Table 7 Professional Services Market Size, By Region, 2017–2024 (USD Million)
Table 8 Professional Services Market Size, By Type, 2017–2024 (USD Million)
Table 9 Consulting Market Size, By Region, 2017–2024 (USD Million)
Table 10 Deployment and Integration Market Size, By Region, 2017–2024 (USD Million)
Table 11 Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 12 Managed Services Market Size, By Region, 2017–2024 (USD Million)
Table 13 Event Management Software Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 14 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 15 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 16 Event Management Software Market Size, By Organization Size, 2017–2024 (USD Million)
Table 17 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 18 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 19 Event Management Software Market Size, By End User, 2017–2024 (USD Million)
Table 20 Event Organizers and Planners: Market Size By Region, 2017–2024 (USD Million)
Table 21 Corporate: Market Size By Region, 2017–2024 (USD Million)
Table 22 Government: Market Size By Region, 2017–2024 (USD Million)
Table 23 Education: Market Size By Region, 2017–2024 (USD Million)
Table 24 Others: Market Size By Region, 2017–2024 (USD Million)
Table 25 Event Management Software Market Size, By Region, 2017–2024 (USD Million)
Table 26 North America: Event Management Software Market Size, By Component, 2017–2024 (USD Million)
Table 27 North America: Market Size By Service, 2017–2024 (USD Million)
Table 28 North America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 29 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 30 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 31 North America: Market Size By End User, 2017–2024 (USD Million)
Table 32 North America: Market Size By Country, 2017–2024 (USD Million)
Table 33 Europe: Event Management Software Market Size, By Component, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 35 Europe: Market Size By Professional Service, 2017–2024 (USD Million)
Table 36 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 37 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 38 Europe: Market Size By End User, 2017–2024 (USD Million)
Table 39 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 40 Asia Pacific: Event Management Software Market Size, By Component, 2017–2024 (USD Million)
Table 41 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 42 Asia Pacific: Market Size By Professional Service, 2017–2024 (USD Million)
Table 43 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 44 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size By End User, 2017–2024 (USD Million)
Table 46 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 47 Middle East and Africa: Event Management Software Market Size, By Component, 2017–2024 (USD Million)
Table 48 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 49 Middle East and Africa: Market Size By Professional Service, 2017–2024 (USD Million)
Table 50 Middle East and Africa: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 51 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 52 Middle East and Africa: Market Size By End User, 2017–2024 (USD Million)
Table 53 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 54 Latin America: Event Management Software Market Size, By Component, 2017–2024 (USD Million)
Table 55 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 56 Latin America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 57 Latin America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 58 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 59 Latin America: Market Size By End User, 2017–2024 (USD Million)
Table 60 Latin America: Market Size By Country 2017–2024 (USD Million)


List of Figures (27 Figures)

Figure 1 Event Management Software Market: Research Design
Figure 2 Market Bottom-Up and Top-Down Approaches
Figure 3 Evaluation Criteria
Figure 4 Global Event Management Software Market Size, 2017–2024 (USD Million)
Figure 5 Top 3 Segments With the Highest Market Shares in 2019
Figure 6 Event Management Software Market: Regional Snapshot
Figure 7 Increasing Spending on Events to Drive the Global Event Management Software Market Growth
Figure 8 Professional Services Segment to Dominate the Market During the Forecast Period
Figure 9 Event Organizers and Planners Segment to Dominate the Market During the Forecast Period
Figure 10 Best Market for Investment During the Forecast Period
Figure 11 Drivers, Restraints, Opportunities, and Challenges: Event Management Software Market
Figure 12 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 13 Managed Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 14 Support and Maintenance Segment to Grow at the Highest CAGR During the Forecast Period
Figure 15 Cloud Deployment Type to Grow at A Higher CAGR During the Forecast Period
Figure 16 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 17 Event Organizers and Planners Segment to Grow at the Highest CAGR During the Forecast Period
Figure 18 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Event Management Software Market (Global) Competitive Leadership Mapping, 2019
Figure 22 Active Network: SWOT Analysis
Figure 23 Aventri: SWOT Analysis
Figure 24 Cvent: SWOT Analysis
Figure 25 Eventbrite: Company Snapshot
Figure 26 Eventbrite: SWOT Analysis
Figure 27 Xing Events: SWOT Analysis

The study involved four major activities in estimating the current size of the event management software market. Extensive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of segments and subsegments of the event management software market.

Secondary Research

The market size of the companies offering event management software and services was arrived at based on the secondary data available through paid and unpaid sources, and by analyzing the product portfolios of the major companies in the ecosystem and rating the companies based on their performance and quality. In the secondary research process, various sources were referred for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; articles from recognized authors; directories; and databases.

Primary Research

In the primary research process, various sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for making the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the event management software market.

Event Management Software Market

To know about the assumptions considered for the study, download the pdf brochure

Event Management Software Market Size Estimation

To make market estimations and forecast the event management software market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall size of the global event management software market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the event management software market based on components (software and services), deployment types, organization size, end-users, and regions
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the event management software market
  • To analyze the market with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze and forecast the market size in terms of business value
  • To analyze the opportunities for stakeholders by identifying the high-growth segments of the event management software market
  • To profile the key players of the market and comprehensively analyze their core competencies1 in each subsegment
  • To analyze the competitive developments, such as agreements, partnerships, collaborations, joint ventures, and mergers and acquisitions, in the event management software market
  • To forecast the market size of the segments with respect to five main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Product Analysis

  • Product matrix provides detailed product information and comparisons

Geographic Analysis

  • Further breakup of the North American Event Management Software market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the RoW market

Company Information

  • Detailed analysis and profiling of additional market players

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Report Code
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Published ON
Sep, 2019
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