Event Management Software Market by Software (Venue Management, Event Registration, Ticketing, Event Planning, Event Marketing, Analytics, and Reporting), Service, Deployment Type, Organization Size, End User, and Region - Global Forecast to 2022

The global event management software market is projected to grow from USD 5.88 Billion in 2016 to USD 11.06 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. The forecast period has been considered from 2017 to 2022, while 2016 is considered as the base year for estimating the market study.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the event management software market by segments including component, deployment type, organization size, end user, and region. The report provides detailed information regarding major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth. The report forecasts the market size with respect to 5 main geographic regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities in the market.

The research methodology used to estimate and forecast the event management software market begins with the collection and analysis of data on key vendor product offerings and business strategies from secondary sources, such as OneSource Business Browser, D&B Hoovers, 10K Wizard, Bloomberg, Thomson StreetEvents, Factiva, IT service providers, technology providers, press releases and investor presentations of companies, white papers, technology journals, certified publications, articles from recognized authors, directories, and databases. Vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the market from the revenue of the key market software providers and service providers. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.

To know about the assumptions considered for the study, download the pdf brochure

Industry Ecosystem

The event management software ecosystem comprises vendors, such as Eventbrite (US), Cvent (US), XING Events (Germnany), ACTIVE Network (US), etouches (US), EMS Software (US), Ungerboeck Software International (US), SignUpGenius (US), Certain (US), Social Tables (US), Eventmobi (Canada), Hubb (US), Babylon Software Solution (Macedonia), and Regpack (US).

Key Target Audience

• Event management software providers
• Event management service providers
• Analytics vendors
• Project accounting solution providers
• Value-added resellers

Scope of the Report

The research report categorizes the event management software market to forecast the revenues and analyze the trends in each of the following submarkets:

By Software

• Venue Management Software
• Event Registration Software
• Ticketing Software
• Event Planning Software
• Event Marketing Software
• Analytics and Reporting Software
• Others (mobile apps, paper management, content management, booking and billing, resource scheduling software, and visitor management software and catering software)

By Service

• Professional Services
• Managed Services

By Deployment Type

• On-premises
• Cloud

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large enterprises

By End User

• Corporate
• Government
• Third-party planner
• Education
• Others (non-profit event management organizations and associations)

By Region

• North America
• Europe
• MEA
• APAC
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix that gives a detailed comparison of the product portfolio of each company

Geographic Analysis

• Further breakdown of the North American Event Management Software market into countries
• Further breakdown of the European market into countries
• Further breakdown of the APAC market into countries
• Further breakdown of the MEA market into countries
• Further breakdown of the Latin American market into countries

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 23)

4 Premium Insights (Page No. - 25)
    4.1 Attractive Market Opportunities in the Event Management Software Market
    4.2 Market, By Component
    4.3 Market, By Deployment Type
    4.4 Market, By Organization Size
    4.5 Market, By End-User and Region
    4.6 Life Cycle Analysis, By Region (2017)

5 Market Overview (Page No. - 29)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Automation of the Entire Life Cycle of an Event
                    5.2.1.2 Rise in the Need for Data-Driven Business Outcomes
                    5.2.1.3 Increased Usage of Social Media and Smartphones for Collaboration and Brand Marketing
           5.2.2 Restraints
                    5.2.2.1 Integration Issues
           5.2.3 Opportunities
                    5.2.3.1 Increased Penetration of Internet of Things (IoT)
                    5.2.3.2 Competitive Edge Offered By AI and Machine Learning Technologies
                    5.2.3.3 Growth of Big Data and Analytics
           5.2.4 Challenges
                    5.2.4.1 Overlapping Functionalities
                    5.2.4.2 Lack of Awareness About the Event Management Software
    5.3 Event Management Software – Use Cases
           5.3.1 Use Case #1
           5.3.2 Use Case #2
           5.3.3 Use Case #3

6 Event Management Software Market, By Component (Page No. - 34)
    6.1 Introduction
    6.2 Software
           6.2.1 Venue Management Software
           6.2.2 Event Registration Software
           6.2.3 Ticketing Software
           6.2.4 Event Planning Software
           6.2.5 Event Marketing Software
           6.2.6 Analytics and Reporting Software
           6.2.7 Others
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Deployment and Integration
                    6.3.1.2 Consulting
                    6.3.1.3 Support and Maintenance
           6.3.2 Managed Services

7 Event Management Software Market, By Deployment Type (Page No. - 46)
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises

8 Market, By Organization Size (Page No. - 50)
    8.1 Introduction
    8.2 Small and Medium-Sized Enterprises
    8.3 Large Enterprises

9 Event Management Software Market, By End-User (Page No. - 54)
    9.1 Introduction
    9.2 Corporate
    9.3 Government
    9.4 Third-Party Planners
    9.5 Education
    9.6 Others

10 Event Management Software Market, By Region (Page No. - 60)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 80)
     11.1 Overview
     11.2 Market Ranking
     11.3 Competitive Scenario
             11.3.1 New Product Launches
             11.3.2 Expansions
             11.3.3 Acquisitions
             11.3.4 Partnerships

12 Company Profiles (Page No. - 83)
     12.1 Active Network
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)
     12.2 Certain
     12.3 Cvent
     12.4 Etouches
     12.5 Eventbrite
     12.6 Ems Software
     12.7 Signupgenius
     12.8 Social Tables
     12.9 Ungerboeck Software
     12.10 Xing Events
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
     12.11 Key Innovators
             12.11.1 Babylon Software Solution
                        12.11.1.1 Business Overview
                        12.11.1.2 Key Strategies
             12.11.2 Eventmobi
                        12.11.2.1 Business Overview
                        12.11.2.2 Key Strategies
             12.11.3 Hubb
                        12.11.3.1 Business Overview
                        12.11.3.2 Key Strategies
             12.11.4 Regpack
                        12.11.4.1 Business Overview
                        12.11.4.2 Key Strategies

13 Appendix (Page No. - 113)
     13.1 Key Industry Insights
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details

List of Tables (65 Tables)

Table 1 United States Dollar Exchange Rate
Table 2 Event Management Software Market Size, By Component, 2015–2022 (USD Million)
Table 3 Software: Market Size, By Type, 2015–2022 (USD Million)
Table 4 Venue Management Software Market Size, By Region, 2015–2022 (USD Million)
Table 5 Event Registration Software Market Size, By Region, 2015–2022 (USD Million)
Table 6 Ticketing Software Market Size, By Region, 2015–2022 (USD Million)
Table 7 Event Planning Software Market Size, By Region, 2015–2022 (USD Million)
Table 8 Event Marketing Software Market Size, By Region, 2015–2022 (USD Million)
Table 9 Analytics and Reporting Software Market Size, By Region, 2015–2022 (USD Million)
Table 10 Other Software Market Size, By Region, 2015–2022 (USD Million)
Table 11 Services: Event Management Software Market Size, By Type, 2015–2022 (USD Million)
Table 12 Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 13 Deployment and Integration Market Size, By Region, 2015–2022 (USD Million)
Table 14 Consulting Market Size, By Region, 2015–2022 (USD Million)
Table 15 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 16 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 17 Event Management Software Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Market Size, By Organization Size, 2015–2022 (USD Million)
Table 21 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Market Size, By End-User, 2015–2022 (USD Million)
Table 24 Corporate: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Government: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Third-Party Planners: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Event Management Software Market Size, By Region, 2015–2022 (USD Million)
Table 30 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 31 North America: Market Size, By Software, 2015–2022 (USD Million)
Table 32 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 33 North America: Market Size, By Professional Services, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 36 North America: Market Size, By End-User, 2015–2022 (USD Million)
Table 37 Europe: Market Size, By Component, 2015–2022 (USD Million)
Table 38 Europe: Market Size, By Software, 2015–2022 (USD Million)
Table 39 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 40 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 41 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By End-User, 2015–2022 (USD Million)
Table 44 Asia Pacific: Event Management Software Market Size, By Component, 2015–2022 (USD Million)
Table 45 Asia Pacific: Market Size, By Software, 2015–2022 (USD Million)
Table 46 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 47 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By End-User, 2015–2022 (USD Million)
Table 51 Middle East and Africa: Market Size, By Component, 2015–2022 (USD Million)
Table 52 Middle East and Africa: Market Size, By Software, 2015–2022 (USD Million)
Table 53 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 54 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size, By End-User, 2015–2022 (USD Million)
Table 58 Latin America: Event Management Software Market Size, By Component, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Software, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 61 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By End-User, 2015–2022 (USD Million)
Table 65 Market Ranking for the Event Management Software Market

List of Figures (31 Figures)

Figure 1 Event Management Software Market: Market Segmentation
Figure 2 Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Event Management Software Market: Assumptions
Figure 7 Top 3 Segments With the Largest Market Shares in 2017
Figure 8 Market: Regional Snapshot
Figure 9 Increased Spending in the Event Management Industry is Expected to Drive the Growth of the Event Management Software Market
Figure 10 Services Segment is Expected to Dominate the Market During the Forecast Period
Figure 11 Cloud Deployment Type is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 13 Corporate End-User Segment and North America are Expected to Dominate the Market in 2017
Figure 14 Asia Pacific is Expected to Grow Rapidly in the Coming Years
Figure 15 Event Management Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Analytics and Reporting Software is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Managed Services Segment is Expected to Have A Higher CAGR During the Forecast Period
Figure 19 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 20 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Third-Party Planners End-User Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 24 Asia Pacific is Expected to Witness the Highest Growth Rate During the Forecast
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 Key Developments By Leading Players in the Event Management Software Market, 2014–2017
Figure 28 Active Network: SWOT Analysis
Figure 29 Etouches: SWOT Analysis
Figure 30 Eventbrite: SWOT Analysis
Figure 31 Xing Events: SWOT Analysis

The global event management software market is expected to grow from USD 6.38 Billion in 2017 to USD 11.06 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. Several factors, such as automation of entire lifecycle event, need for data-driven business outcomes, increased usage of social media and smartphones, and event management software as a cloud service are driving the market. Moreover, an increased adoption of event management software by several end users, such as corporate, government, third-party planner, education, and others, are expected to boost the market growth.

The event management software market is segmented by component (software and services), deployment type, organization size, end user, and region. Analytics and reporting software is expected to grow at the highest CAGR during the forecast period, as it helps organizations identify and track the Key Performance Indicators (KPIs) of overall management of organizing the event.

The cloud deployment type is expected to grow at a higher CAGR during the forecast period. Cloud-based services help reduce the overall costs, while providing highly flexible and scalable access to solutions. Companies are deploying event management software over cloud to improve mobility, collaboration of data, and reduction of data loss during the transit. Security remains to be a critical issue that restricts its adoption; however, this issue is gradually being addressed through rigorous security tests conducted to the highest standards by third parties. Due to these advantages, many vendors are switching from the on-premises deployment mode to the SaaS-based software solutions. Though the growth of cloud-based TDM solution is comparatively slow with respect to other cloud based software applications, it is expected to grow gradually.

The managed services segment is expected to grow at a higher CAGR during forecast period. Managed services help organizations in outsourcing their day-to-day operations for maintaining their existing network systems. Organizations usually depend on managed service providers to reduce the cost of the network infrastructure maintenance and concentrate on their core businesses. Organizations often depend on a third-party managed services vendor, which typically covers all day-to-day operations of the event management software application and the network management.

The global event management software market has been segmented by 5 major geographic regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. North America is expected to have the largest market share and is projected to continue to dominate the market during the forecast period. North America is rapidly adopting emerging technologies, such as smartphones and cloud platforms. Major growth drivers of the market include increased cloud deployments and growing adoption of online service delivery. Furthermore, organizations in this region have adopted inorganic growth strategies to strengthen their presence across the world. However, lack of knowledge about software capabilities is hindering the growth of the event management software market.

Major vendors of event management software across the globe include Eventbrite (US), Cvent (US), XING Events (Germany), ACTIVE Network (US), etouches (US), EMS Software (US), Ungerboeck Software International (US), SignUpGenius (US), Certain (US), Social Tables (US), Eventmobi (Canada), Hubb (US), Babylon Software Solution (Macedonia), and Regpack (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to enhance their position in the global event management software market.

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