Event Management Software Market by Component, Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software), Service, Deployment Type, Organization Size, End-User, and Region - Global Forecast to 2023
The global event management software market was valued at USD 5.10 billion in 2017 and projected to reach USD 10.57 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. The forecast period has been considered from 2018 to 2023, while 2017 has been considered as the base year for estimating the market study. Event Management software are used by enterprises to promote, plan and execute and evaluate events. Event management consists of multiple solutions such as planning, registrations, venue management, marketing and others which enable enterprises to manage the entire lifecycle of an event. Event management powered with various advanced technologies such as gamification, Artificial Intelligence (AI) and Machine Learning (ML), Augmented reality (AR), and Virtual reality (VR) would enhance overall experience of an event for the attendees. Implementation of these technologies for event management would significantly boost growth opportunities for the event management software vendors.
Objectives of the Study
The main objective of this report is to define, describe, and forecast the event management software market by component (software and services), deployment type, organization size, end-user, and region. The report provides detailed information regarding the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth. The report forecasts the market size with respect to 5 main geographic regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report profiles the key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities in the event management software market.
The research methodology used to estimate and forecast the event management software market began with collecting and analyzing data on key vendor product offerings and business strategies from secondary sources, such as OneSource Business Browser, D&B Hoovers, 10K Wizard, Bloomberg, Thomson StreetEvents, Factiva, IT service providers, technology providers, press releases and investor presentations of companies, whitepapers, technology journals, certified publications, articles from recognized authors, directories, and databases. The vendors offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the event management software market from the revenue of the key market software providers and service providers. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.
To know about the assumptions considered for the study, download the pdf brochure
Industry Ecosystem
The event management software ecosystem comprises vendors, such as ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada), eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), and XING Events (Germany).
Key Target Audience
- Event management software providers
- Event management service providers
- Professional services providers
- Managed services providers
- System integrators
- Cloud service providers
- Government organizations
- End-users
Scope of the Report
The research report categorizes the event management software market to forecast the revenues and analyze the trends in each of the following submarkets:
By Software
- Venue Management Software
- Event Registration and Ticketing Software
- Event Planning Software
- Event Marketing Software
- Analytics and Reporting Software
- Others (Content Management, Resource Scheduling Software, Visitor Management Software, and Catering Software)
By Service
- Professional Services
- Deployment and Integration
- Consulting
- Support and Maintenance
- Managed Services
By Deployment Type
- On-premises
- Cloud
By Organization Size
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
By End-user
- Corporate
- Government
- Third-party Planners
- Education
- Others (Non-Profit Event Management Industry and Associations)
By Region
- North America
- US
- Canada
- Europe
- UK
- Germany
- Rest of Europe
- MEA
- China
- Japan
- Australia and New Zealand (ANZ)
- Rest of APAC
- APAC
- Kingdom of Saudi Arabia (KSA)
- United Arab Emirates (UAE)
- South Africa
- Rest of MEA
- Latin America
- Brazil
- Mexico
- Rest of Latin America
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix that gives a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakdown of the North American event management software market
- Further breakdown of the European event management software market
- Further breakdown of the APAC event management software market
- Further breakdown of the MEA event management software market
- Further breakdown of the Latin American event management software market
Company Information
- Detailed analysis and profiling of additional market players
MarketsandMarkets expects the global event management software market size to grow from USD 6.10 billion in 2018 to USD 10.57 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. The increasing demand to capture actionable business insights from events and the growing adoption of social media platforms for event marketing are expected to fuel the growth of the event management software market. Furthermore, adoption of various advanced technologies including Augmented reality (AR), Virtual reality (VR), Artificial Intelligence (AI) and Machine Learning (ML), and gamification in the event management would boost opportunities for event management software vendors.
The report segments the event management software market by component (software and services), deployment type, organization size, end-user, and region. The services segment is expected to grow at a higher rate, as event management services help event organizers in catering to the needs of end-users. In the services segment, the managed services segment is expected to grow at a higher CAGR during the forecast period.
The cloud deployment type is expected to grow at a higher CAGR during the forecast period, due to various benefits, such as cost-efficiency, scalability, high computing speed, and reduced expenditure on Information Technology (IT) infrastructure. Cloud technology empowers event managers with instant gratification and helps them to make changes in plans and details of the event from any internet powered device.
In the software segment, the analytics and reporting software segment is expected to grow at the highest CAGR during the forecast period, as it helps organizations identify and track the Key Performance Indicators (KPIs) of the overall management that is organizing the event. This software empowers organizations to track behavior of attendees and measure Return on Investment (ROI) of an event. This software helps companies analyze their trends, changes, and variances in events, customer interests, ratings, pricing, and the number of attendees. This software also aggregates the data across various databases, including Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and data warehouse, which helps the organizations measure their business performance and market their events across the chain in real time. The analytics and reporting software helps event planners access and analyze both the demand and supply sides of the event and carefully plan the budget and forecast the participants for various events.
The global event management software market report provides region-specific analysis on 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. North America is estimated to be the largest revenue-generating region for the event management software and services providers in 2018. The region is an early adopter of SMAC (social, mobile, analytics and cloud) technologies, which results in the significant growth of the event management software market. APAC is expected to be the fastest-growing region in the event management software market, due to the technological advancements and digital transformation initiatives taken by enterprises to automate the entire life cycle of an event.
However, integration issues may hinder the growth of event management software market.
The major vendors in the event management software market include ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada), eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), and XING Events (Germany).
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Regional Scope
1.5 Years Considered for the Study
1.6 Currency
1.7 Stakeholders
2 Research Methodology (Page No. - 21)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations
3 Executive Summary (Page No. - 28)
4 Premium Insights (Page No. - 31)
4.1 Attractive Market Opportunities in the Event Management Software Market
4.2 Market By Component
4.3 Market By Deployment Type
4.4 Market Top 3 End-Users and Regions
5 Market Overview and Industry Trends (Page No. - 33)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Demand Among Marketers for Event Automation
5.2.1.2 Increased Demand to Capture Actionable Business Insights From Events
5.2.1.3 Rapid Adoption of Social Media for Event Marketing
5.2.2 Restraints
5.2.2.1 Integration Issues
5.2.3 Opportunities
5.2.3.1 Gamification of Events
5.2.3.2 Advancement in AR and VR
5.2.3.3 AI and Machine Learning in Event Management
5.2.3.4 IoT as A Facilitator in Event Management
5.2.4 Challenges
5.2.4.1 Large Gap Between the Offerings of Organizers and the Needs of Attendees
5.2.4.2 Lack of Awareness About the Event Management Software
5.3 Event Management Software: Use Cases
5.3.1 Use Case #1
5.3.2 Use Case #2
5.3.3 Use Case #3
5.3.4 Use Case #4
5.3.5 Use Case #5
5.4 Innovation Spotlight
5.4.1 Augmented Reality and Virtual Reality
5.4.2 Artificial Intelligence
5.4.3 Smart Displays
5.4.4 Wearable Technology
5.4.5 Internet of Things
5.4.6 Radio Frequency Identification
6 Event Management Software Market, By Component (Page No. - 41)
6.1 Introduction
6.2 Software
6.2.1 Event Planning Software
6.2.2 Venue Management Software
6.2.3 Event Registration and Ticketing Software
6.2.4 Event Marketing Software
6.2.5 Analytics and Reporting Software
6.2.6 Others
6.3 Services
6.3.1 Professional Services
6.3.1.1 Deployment and Integration
6.3.1.2 Consulting
6.3.1.3 Support and Maintenance
6.3.2 Managed Services
7 Market By Deployment Type (Page No. - 55)
7.1 Introduction
7.2 Cloud
7.3 On-Premises
8 Event Management Software Market, By Organization Size (Page No. - 59)
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.3 Large Enterprises
9 Market By End-User (Page No. - 63)
9.1 Introduction
9.2 Corporate
9.3 Government
9.4 Third-Party Planners
9.5 Education
9.6 Others
10 Event Management Software Market, By Region (Page No. - 69)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 Australia and New Zealand
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 South Africa
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape (Page No. - 94)
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches
11.2.2 Acquisitions
11.2.3 Partnerships
11.2.4 Business Expansions
12 Company Profiles (Page No. - 98)
12.1 Active Network
(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 Aventri
12.3 Cvent
12.4 Eventbrite
12.5 Xing Events
12.6 Arlo
12.7 Attendify
12.8 Bizzabo
12.9 Certain
12.10 Eventbank
12.11 Eventbooking
12.12 Eventgeek
12.13 Eventmobi
12.14 Eventpro
12.15 Eventuosity
12.16 Eventzilla
12.17 Gather Technologies
12.18 Hubb
12.19 Meeting Evolution
12.20 Regpack
12.21 Signupgenius
12.22 Social Tables
12.23 Ungerboeck Software
12.24 Whova
12.25 Key Innovators
12.25.1 Hubilo
*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 146)
13.1 Key Industry Insights
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables (75 Tables)
Table 1 United States Dollar Exchange Rate
Table 2 Event Management Software Market Size, By Component, 20162023 (USD Million)
Table 3 Software: Market Size By Region, 2016- 2023 (USD Million)
Table 4 Software: Market Size By Type, 20162023 (USD Million)
Table 5 Event Planning Software Market Size, By Region, 20162023 (USD Million)
Table 6 Venue Management Software Market Size, By Region, 20162023 (USD Million)
Table 7 Event Registration and Ticketing Software Market Size, By Region, 20162023 (USD Million)
Table 8 Event Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 9 Analytics and Reporting Software Market Size, By Region, 20162023 (USD Million)
Table 10 Others Market Size, By Region, 20162023 (USD Million)
Table 11 Services : Market Size By Region, 2016- 2023 (USD Million)
Table 12 Services: Market Size By Type, 20162023 (USD Million)
Table 13 Professional Services Market Size, By Region, 20162023 (USD Million)
Table 14 Professional Services Market Size, By Type, 20162023 (USD Million)
Table 15 Deployment and Integration Market Size, By Region, 20162023 (USD Million)
Table 16 Consulting Market Size, By Region, 20162023 (USD Million)
Table 17 Support and Maintenance Market Size, By Region, 20162023 (USD Million)
Table 18 Managed Services Market Size, By Region, 20162023 (USD Million)
Table 19 Event Management Software Market Size, By Deployment Type, 20162023 (USD Million)
Table 20 Cloud: Market Size By Region, 20162023 (USD Million)
Table 21 On-Premises: Market Size By Region, 20162023 (USD Million)
Table 22 Market Size, By Organization Size, 20162023 (USD Million)
Table 23 Small and Medium-Sized Enterprises: Market Size By Region, 20162023 (USD Million)
Table 24 Large Enterprises: Market Size By Region, 20162023 (USD Million)
Table 25 Market Size, By End-User, 20162023 (USD Million)
Table 26 Corporate: Market Size By Region, 20162023 (USD Million)
Table 27 Government: Market Size By Region, 20162023 (USD Million)
Table 28 Third-Party Planners: Market Size By Region, 20162023 (USD Million)
Table 29 Education: Market Size By Region, 20162023 (USD Million)
Table 30 Others: Market Size By Region, 20162023 (USD Million)
Table 31 Event Management Software Market Size, By Region, 20162023 (USD Million)
Table 32 North America: Market Size By Country, 20162023 (USD Million)
Table 33 North America: Market Size By Component, 20162023 (USD Million)
Table 34 North America: Market Size By Software, 20162023 (USD Million)
Table 35 North America: Market Size By Service, 20162023 (USD Million)
Table 36 North America: Market Size By Professional Service, 20162023 (USD Million)
Table 37 North America: Market Size By Deployment Type, 20162023 (USD Million)
Table 38 North America: Market Size By Organization Size, 20162023 (USD Million)
Table 39 North America: Market Size By End-User, 20162023 (USD Million)
Table 40 Europe: Event Management Software Market Size, By Country, 20162023 (USD Million)
Table 41 Europe: Market Size By Component, 20162023 (USD Million)
Table 42 Europe: Market Size By Software, 20162023 (USD Million)
Table 43 Europe: Market Size By Service, 20162023 (USD Million)
Table 44 Europe: Market Size By Professional Service, 20162023 (USD Million)
Table 45 Europe: Market Size By Deployment Type, 20162023 (USD Million)
Table 46 Europe: Market Size By Organization Size, 20162023 (USD Million)
Table 47 Europe: Market Size By End-User, 20162023 (USD Million)
Table 48 Asia Pacific: Event Management Software Market Size, By Country, 20162023 (USD Million)
Table 49 Asia Pacific: Market Size By Component, 20162023 (USD Million)
Table 50 Asia Pacific: Market Size By Software, 20162023 (USD Million)
Table 51 Asia Pacific: Market Size By Service, 20162023 (USD Million)
Table 52 Asia Pacific: Market Size By Professional Service, 20162023 (USD Million)
Table 53 Asia Pacific: Market Size By Deployment Type, 20162023 (USD Million)
Table 54 Asia Pacific: Market Size By Organization Size, 20162023 (USD Million)
Table 55 Asia Pacific: Market Size By End-User, 20162023 (USD Million)
Table 56 Middle East and Africa: Event Management Software Market Size, By Country, 20162023 (USD Million)
Table 57 Middle East and Africa: Market Size By Component, 20162023 (USD Million)
Table 58 Middle East and Africa: Market Size By Software, 20162023 (USD Million)
Table 59 Middle East and Africa: Market Size By Service, 20162023 (USD Million)
Table 60 Middle East and Africa: Market Size By Professional Service, 20162023 (USD Million)
Table 61 Middle East and Africa: Market Size By Deployment Type, 20162023 (USD Million)
Table 62 Middle East and Africa: Market Size By Organization Size, 20162023 (USD Million)
Table 63 Middle East and Africa: Market Size By End-User, 20162023 (USD Million)
Table 64 Latin America: Event Management Software Market Size, By Country 20162023 (USD Million)
Table 65 Latin America: Market Size By Component, 20162023 (USD Million)
Table 66 Latin America: Market Size By Software, 20162023 (USD Million)
Table 67 Latin America: Market Size By Service, 20162023 (USD Million)
Table 68 Latin America: Market Size By Professional Service, 20162023 (USD Million)
Table 69 Latin America: Market Size By Deployment Type, 20162023 (USD Million)
Table 70 Latin America: Market Size By Organization Size, 20162023 (USD Million)
Table 71 Latin America: Market Size By End-User, 20162023 (USD Million)
Table 72 New Product Launches, 2018
Table 73 Acquisitions, 2018
Table 74 Partnerships, 2018
Table 75 Business Expansions, 20162018
List of Figures (32 Figures)
Figure 1 Event Management Software Market Segmentation
Figure 2 Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Event Management Software Market: Assumptions
Figure 8 Top 3 Segments With the Largest Market Shares in 2018
Figure 9 Event Market: Regional Snapshot
Figure 10 Increasing Spending on Events is Expected to Drive the Global Event Management Software Industry
Figure 11 Software Segment is Expected to Dominate the Market During the Forecast Period
Figure 12 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 13 Corporate End-User Segment and North American Region are Estimated to Dominate the Market in 2018
Figure 14 Event Management Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Analytics and Reporting Software is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 18 Support and Maintenance Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 19 Cloud Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Third-Party Planners Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Asia Pacific is Expected to Witness the Highest CAGR During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Key Developments By Leading Players in the Event Management Software Market, 20152018
Figure 27 Market Evaluation Framework
Figure 28 Active Network: SWOT Analysis
Figure 29 Aventri: SWOT Analysis
Figure 30 Cvent: SWOT Analysis
Figure 31 Eventbrite: SWOT Analysis
Figure 32 Xing Events: SWOT Analysis
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Growth opportunities and latent adjacency in Event Management Software Market