Event Management Software Market

Event Management Software Market by Component (Software (Event Registration and Ticketing, Content Management) and Services), Deployment Type, Organization Size, End User (Event Organizers and Planners, Government), and Region - Global Forecast to 2026

Report Code: TC 2797 Feb, 2021, by marketsandmarkets.com

[223 Pages Report] The global event management software market size is expected to grow from USD 3.6 billion in 2020 to USD 6.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.0% during the forecast period. The event management software market will continue to grow post-COVID-19 as more enterprises across the globe plan to migrate its IT infrastrutcre to cloud, boost business continuity, and improvise busiess operations operations. While technology spending in APAC has increased, the setback due to the recent COVID-19 pandemic is imminent.

Event Management Software Market

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COVID-19 Impact Event Management Software Market

The outbreak of the COVID-19 has globally changed the dynamics of business operations. Though the COVID-19 outbreak has thrown light on weaknesses in business models across sectors, it has also offered several opportunities for event management solution vendors to expand their businesses across enterprises with the adoption of virtual events in the lockdown. The COVID-19 pandemic forced the event industry to stop and make noticeable changes in the way they conduct business operations. Virtual events were not popular at the beginning of the year 2020. Virtual conferences and events are being adopted at a faster pace as they have kept events going during the pandemic. In a survey conducted for the “Post-COVID-19 Event Outlook Report”, a total number of 400 marketers were involved and among them, 93% of organizers stated their plans to invest in virtual events. These events are forecasted to gain more traction in the post-COVID-19 period as per the data collected by the report.

Event Managementn Software market Dynamics

Drivers: Increased demand to capture actionable business insights from events

With the growing competition in the global market, marketers are continually striving to harness data for getting actionable insights. The event management software enables marketers to leverage the benefits of real-time data for extracting actionable business insights from events required to drive organizational growth. To utilize data and business insights, the event management software needs to be integrated with organizations’ various systems, including Customer Relationship Management (CRM), marketing automation software, collaboration platforms, payment gateways, and accounting software. It enables organizations to align the entire lifecycle of their events with their business goals, thereby facilitating Chief Marketing Officers (CMOs) with key business insights from the data gathered through various business events. Moreover, it helps organizations capture and analyzes attendees’ behavior, which helps them make effective business decisions.

Restraints: Difficulty in integrating event management software with business systems

Organizations find it difficult to integrate the event management software with key business systems. An organizations’ business information is accessed, modified, updated, and managed simultaneously using various processes and systems. To avoid system conflicts, enterprises need to ensure information consistency across all their systems. Integration issues lead to data silos, thereby reducing the organizations’ capability to analyze the business data and gain valuable insights.

Challenges: Lack of awareness of event management software

Though the event management software automates and optimizes processes throughout the lifecycle of an event, a majority of organizations across the globe are still unaware of its benefits. North America and Europe are expected to have high adoption rates of cloud technology and make prolific use of the event management software. Whereas other regions such as MEA and Latin America have low awareness of the event management software and its benefits; therefore, these regions have a lower adoption rate of the software. Education related to event management solutions and their associated benefits is essential to drive market growth.

Opportunities: Gamification of events to engage a larger audience

Organizations across industries are focusing on gamification to create high-quality experiences through events. Event organizers are using gamification as a tool to boost attendees’ engagement. Event gamification enables organizers to attain event goals, while it also enables them to create a fun-filled memorable experience for event attendees. It works on the basis of accessing emotions of attendees and offers various benefits, including creating a relaxed atmosphere, boosting attendees’ confidence, making communication easy and effective, and generating a feeling of common purpose. The event organizers use various gamification methods, including social media engagement, Question and Answer (Q&A) engagement, networking games, social programs, and teamwork games.

Event Management Software Market Ecosystem

Event Management Software Market  by Region

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Based on professional service type, support and maintenance segment to be a larger contributor to the event management software market growth during the forecast period

Support and maintenance services are crucial, as they directly deal with customer satisfaction and issues. Every software vendor has a dedicated support team to serve the customers. Support, software maintenance, customer portal, post-deployment assistance, and client testimonials are some of the services provided under the support and maintenance segment. To derive consistent customer satisfaction, service providers regularly focus on enhancing their product knowledge base by receiving feedbacks through interviews and surveys. These services also provide a single point of contact that would help solve customer issues quickly. The customer portal is another helping aid that offers technical tips and software updates to customer forums.

Based on deployment model, the on premises segment to be a larger contributor to the event management market growth during the forecast period

The on-premises deployment type refers to the installation of the event management software on the premises of an organization rather than at a remote facility. On-premises solutions are delivered with a one-time licensing fee, along with a service agreement. Furthermore, deployment of the solution requires huge infrastructure and a personal data center, which is affordable only for large organizations. Hence, SMEs often face the dilemma of choosing between the hosted and on-premises solutions. In spite of its advantages, such as control over the system and data, and dedicated staff for maintenance and support, the on-premises deployment type has various drawbacks, which include high deployment costs and good infrastructure requirements that are not always possible for every organization. The growth of the on-premises deployment type is expected to be affected by the rapid development of cloud computing solutions.

Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

APAC is the fastest-growing region in terms of cloud workloads and gaining traction mainly due to the high growth of technological adoption in countries, such as China and India. The region’s adoption is expected to increase rapidly in the coming years. The increasing availability of skilled labor and SMEs’ keen focus on entering and growing in this region are a few factors driving the adoption of event management software in APAC. The region consists of a broad customer base for many industries; thus, it needs brand marketing activities to reach out to potential clients. Countries such as India, China, Australia, and Japan are expected to be the major contributors to the growth of the event management software market in APAC. To increase their productivity, SMEs in APAC are adopting the cloud deployment type. APAC is expected to witness the fastest growth rate in the event management software market, due to fierce competition between companies and organizations expanding their businesses in the region.

The event management software market is dominated by companies such as Cvent (US), Aventri (US), Eventbrite (US), XING Events (Germany), Ungerboeck Software (US), Bizzabo (US), Certain (US), Attendify (US), RainFocus (US), ACTIVE Networks (US), Eventzilla (US), Meeting Evolution (US), EventMobi (Canada), Zoho Corporation (India), Regpack (US), EventBooking (US), Bitrix24 (US), Arlo (UK), WebMobi (US), Tripleseat (US). Hubilo (US), Circa (US), Hubb (US), Accelevents (US), Glue Up (US), idloom (Belgium), Eventdex (US), Event Temple (Canada), eventuosity (US), and Whova (US). These vendors have a large customer base and strong geographic footprint along with organized distribution channels, which helps them to increase revenues.

Scope of Report

Report Metrics

Details

Market size available for years

2016-2025

Base year considered

2020

Forecast period

2020-2026

Forecast units

Value (USD Million)

Segments covered

Component, DeploymentType, Organization Size, End Users, and Regions

Regions covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

Cvent (US), Aventri (US), Eventbrite (US), XING Events (Germany), Ungerboeck Software (US), Bizzabo (US), Certain (US), Attendify (US), RainFocus (US), ACTIVE Networks (US), Eventzilla (US), Meeting Evolution (US), EventMobi (Canada), Zoho Corporation (India), Regpack (US), EventBooking (US), Bitrix24 (US), Arlo (UK), WebMobi (US), Tripleseat (US). Hubilo (US), Circa (US), Hubb (US), Accelevents (US), Glue Up (US), idloom (Belgium), Eventdex (US), Event Temple (Canada), eventuosity (US), and Whova (US)

This research report categorizes the event management software market to forecast revenue and analyze trends in each of the following submarkets:

Based on the Component:

  • Software
  • Services

Based on the ser Vices:

  • Professional Services
    • Consulting
    • Deployment and integration
    • Support and maintenance
  • Managed Services

Based on the Deployment Type:

  • Cloud
  • On premises

Based on organization size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Based on verticals:

  • Event Organiers and planners
  • Corporate
  • Government
  • Education
  • Others

Based on Regions:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Australia
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

In November 2020, Eventbrite acquired ToneDen, a self-servicing social marketing platform. The main intention behind this acquisition was to enable creators to attract and grow audiences. It allows the creators to encourage and engage ticket buyers.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 24)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
    1.4 STUDY OBJECTIVES
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA
           FIGURE 6 EVENT MANAGEMENT SOFTWARE MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key industry insights
                    2.1.2.2 Breakup of primary profiles
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 - BOTTOM-UP (SUPPLY SIDE) – REVENUE OF ALL SOFTWARE AND SERVICES IN THE MARKET
           FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY SIDE – REVENUE OF ALL SOFTWARE AND SERVICES IN THE EVENT MANAGEMENT SOFTWARE MARKET
           FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 - BOTTOM-UP (SUPPLY SIDE) – CALCULATION OF REVENUES OF SOFTWARE AND SERVICES OF EVENT MANAGEMENT SOFTWARE VENDORS
           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: COMPOUND ANNUAL GROWTH RATE PROJECTIONS FROM THE SUPPLY SIDE
           FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE APPROACH FOR THE EVENT MANAGEMENT SOFTWARE
    2.4 MARKET FORECAST
           TABLE 2 FACTOR ANALYSIS
    2.5 COMPANY EVALUATION MATRIX METHODOLOGY
           FIGURE 12 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
           2.5.1 VENDOR INCLUSION CRITERIA
    2.6 ASSUMPTIONS FOR THE STUDY
    2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 45)
    FIGURE 13 TOP-GROWING SEGMENTS IN THE EVENT MANAGEMENT SOFTWARE MARKET
    FIGURE 14 PROFESSIONAL SERVICE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 15 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 16 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 17 EVENT ORGANIZERS AND PLANNERS VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 18 MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS (Page No. - 49)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE EVENT MANAGEMENT SOFTWARE MARKET
           FIGURE 19 GROWING DEMAND FOR EVENT MANAGEMENT SOFTWARE SOLUTIONS WOULD TACKLE HIGH DEMAND FROM EVENT ORGANIZERS AND PLANNERS
    4.2 NORTH AMERICA: MARKET, BY VERTICAL AND COUNTRY
           FIGURE 20 EVENT ORGANIZERS AND PLANNERS AND UNITED STATES TO ACCOUNT FOR HIGH SHARES IN THE NORTH AMERICAN MARKET IN 2020
    4.3 ASIA PACIFIC: MARKET, BY END USER AND COUNTRY
           FIGURE 21 EVENT ORGANIZERS AND PLANNERS AND THE REST OF ASIA PACIFIC TO ACCOUNT FOR HIGHEST SHARES IN THE ASIA PACIFIC MARKET IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 52)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: EVENT MANAGEMENT SOFTWARE MARKET
           5.2.1 DRIVERS
                    5.2.1.1 COVID-19: A catalyst to accelerate the adoption of virtual events
                    5.2.1.2 Rising demand for event automation among marketers
                    5.2.1.3 Increased demand to capture actionable business insights from events
                    5.2.1.4 Growing use of social media for event marketing
                    5.2.1.5 Increasing adoption of advanced data analytics solutions
           5.2.2 RESTRAINTS
                    5.2.2.1 Difficulty in integrating event management software with business systems
                    5.2.2.2 High initial cost associated with event management software
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Gamification of events to engage a larger audience
                    5.2.3.2 Advancements in AR and VR
                    5.2.3.3 Use of AI and ML in event management
                    5.2.3.4 IoT as a facilitator in event management
           5.2.4 CHALLENGES
                    5.2.4.1 Wide gap between organizers’ offerings and attendees’ needs
                    5.2.4.2 Lack of awareness of event management software
    5.3 COVID-19-DRIVEN MARKET DYNAMICS
           5.3.1 DRIVERS AND OPPORTUNITIES
           5.3.2 RESTRAINTS AND CHALLENGES
    5.4 CASE STUDY ANALYSIS
           5.4.1 CASE STUDY 1: ENHANCING VIRTUAL EXPERIENCE
           5.4.2 CASE STUDY 2: ATTENDEE MANAGEMENT
           5.4.3 CASE STUDY 3: IMPROVING STAKEHOLDER EXPERIENCE
    5.5 VALUE CHAIN ANALYSIS
           FIGURE 23 VALUE CHAIN ANALYSIS: EVENT MANAGEMENT SOFTWARE MARKET
    5.6 ECOSYSTEM
           FIGURE 24 ECOSYSTEM: MARKET
    5.7 TECHNOLOGY ANALYSIS
           5.7.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.7.2 ANALYTICS
           5.7.3 AUGMENTED REALITY AND VIRTUAL REALITY
           5.7.4 INTERNET OF THINGS
    5.8 PRICING ANALYSIS
    5.9 PATENT ANALYSIS
    5.10 PORTER’S 5 FORCES ANALYSIS
           FIGURE 25 PORTER’S 5 FORCES ANALYSIS: MARKET
           5.10.1 RIVALRY AMONG EXISTING COMPETITORS
           5.10.2 THREAT OF NEW ENTRANTS
           5.10.3 THREAT FROM SUBSTITUTES
           5.10.4 THE BARGAINING POWER OF BUYERS
           5.10.5 THE BARGAINING POWER OF SUPPLIERS

6 EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT (Page No. - 65)
    6.1 INTRODUCTION
           FIGURE 26 SERVICES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           6.1.1 COMPONENT: MARKET DRIVERS
           6.1.2 COMPONENT: COVID-19 IMPACT
                    TABLE 3 MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                    TABLE 4 MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                    TABLE 5 COMPONENT: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
                    TABLE 6 COMPONENT: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    6.2 SOFTWARE
           TABLE 7 SOFTWARE: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 8 SOFTWARE: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           6.2.1 EVENT PLANNING SOFTWARE
           6.2.2 VENUE MANAGEMENT SOFTWARE
           6.2.3 EVENT REGISTRATION AND TICKETING SOFTWARE
           6.2.4 EVENT MARKETING SOFTWARE
           6.2.5 ANALYTICS AND REPORTING SOFTWARE
           6.2.6 ONSITE TECHNOLOGY
           6.2.7 CONTENT MANAGEMENT SOFTWARE
           6.2.8 VISITOR MANAGEMENT SOFTWARE
           6.2.9 OTHER SOFTWARE
    6.3 SERVICES
           TABLE 9 COMPONENT: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2018 (USD MILLION)
           TABLE 10 COMPONENT: MARKET SIZE, BY SERVICE TYPE, 2019–2026 (USD MILLION)
           6.3.1 PROFESSIONAL SERVICES
                    TABLE 11 SERVICES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2018 (USD MILLION)
                    TABLE 12 SERVICES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2026 (USD MILLION)
                    6.3.1.1 Consulting
                               TABLE 13 CONSULTING MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
                               TABLE 14 CONSULTING MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
                    6.3.1.2 Deployment and integration
                               TABLE 15 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
                               TABLE 16 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
                    6.3.1.3 Support and maintenance
                               TABLE 17 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
                               TABLE 18 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           6.3.2 MANAGED SERVICES
                    TABLE 19 MANAGED SERVICES: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
                    TABLE 20 MANAGED SERVICES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)

7 EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT TYPE (Page No. - 77)
    7.1 INTRODUCTION
           FIGURE 27 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           7.1.1 DEPLOYMENT TYPE: MARKET DRIVERS
           7.1.2 DEPLOYMENT TYPE: COVID-19 IMPACT
                    TABLE 21 MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                    TABLE 22 MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
    7.2 CLOUD
           TABLE 23 CLOUD: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 24 CLOUD: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           TABLE 25 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 26 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 27 EUROPE: CLOUD MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 28 EUROPE: CLOUD MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 29 ASIA PACIFIC: CLOUD MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 30 ASIA PACIFIC: CLOUD MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
           TABLE 31 LATIN AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 32 LATIN AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
           TABLE 33 MIDDLE EAST AND AFRICA: CLOUD MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 34 MIDDLE EAST AND AFRICA: CLOUD MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
    7.3 ON-PREMISES
           TABLE 35 ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 36 ON-PREMISES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           TABLE 37 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 38 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 39 EUROPE: ON-PREMISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 40 EUROPE: ON-PREMISES MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 41 ASIA PACIFIC: ON-PREMISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 42 ASIA PACIFIC: ON-PREMISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
           TABLE 43 LATIN AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD THOUSAND)
           TABLE 44 LATIN AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD THOUSAND)
           TABLE 45 MIDDLE EAST AND AFRICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD THOUSAND)
           TABLE 46 MIDDLE EAST AND AFRICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD THOUSAND)

8 EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE (Page No. - 88)
    8.1 INTRODUCTION
           FIGURE 28 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           8.1.1 ORGANIZATION SIZE: MARKET DRIVERS
           8.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
                    TABLE 47 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                    TABLE 48 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
    8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
           TABLE 49 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           TABLE 51 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 52 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 53 EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 54 EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 55 ASIA PACIFIC: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 56 ASIA PACIFIC: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
           TABLE 57 LATIN AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD THOUSAND)
           TABLE 58 LATIN AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD THOUSAND)
           TABLE 59 MIDDLE EAST AND AFRICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD THOUSAND)
           TABLE 60 MIDDLE EAST AND AFRICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD THOUSAND)
    8.3 LARGE ENTERPRISES
           TABLE 61 LARGE ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 62 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
           TABLE 63 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 64 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 65 EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 66 EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
           TABLE 67 ASIA PACIFIC: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 68 ASIA PACIFIC: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
           TABLE 69 LATIN AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 70 LATIN AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
           TABLE 71 MIDDLE EAST AND AFRICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
           TABLE 72 MIDDLE EAST AND AFRICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)

9 EVENT MANAGEMENT SOFTWARE MARKET, BY END USER (Page No. - 99)
    9.1 INTRODUCTION
           FIGURE 29 EVENT ORGANIZERS AND PLANNERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           9.1.1 END USERS: MARKET DRIVERS
           9.1.2 END USERS: COVID-19 IMPACT
                    TABLE 73 MARKET SIZE, BY END USER, 2016–2018 (USD MILLION)
                    TABLE 74 MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
    9.2 EVENT ORGANIZERS AND PLANNERS
           TABLE 75 EVENT ORGANIZERS AND PLANNERS: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 76 EVENT ORGANIZERS AND PLANNERS: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    9.3 CORPORATE
           TABLE 77 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 78 CORPORATE: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    9.4 GOVERNMENT
           TABLE 79 GOVERNMENT: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 80 GOVERNMENT: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    9.5 EDUCATION
           TABLE 81 EDUCATION: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 82 EDUCATION: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
    9.6 OTHER END USERS
           TABLE 83 OTHER END USERS: MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
           TABLE 84 OTHER END USERS: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)

10 EVENT MANAGEMENT SOFTWARE MARKET, BY REGION (Page No. - 107)
     10.1 INTRODUCTION
               FIGURE 30 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
               TABLE 85 MARKET SIZE, BY REGION, 2016–2018 (USD MILLION)
               TABLE 86 MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
     10.2 NORTH AMERICA
               FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT
             10.2.1 NORTH AMERICA: MARKET DRIVERS
             10.2.2 NORTH AMERICA: COVID-19 IMPACT
             10.2.3 NORTH AMERICA: REGULATIONS
                       TABLE 87 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 88 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 89 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2018 (USD MILLION)
                       TABLE 90 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                       TABLE 91 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2018 (USD MILLION)
                       TABLE 92 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2026 (USD MILLION)
                       TABLE 93 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 94 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 95 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 96 NORTH AMERICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                       TABLE 97 NORTH AMERICA: MARKET SIZE, BY END USER, 2016–2018 (USD MILLION)
                       TABLE 98 NORTH AMERICA: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                       TABLE 99 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
                       TABLE 100 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
             10.2.4 UNITED STATES
                       TABLE 101 UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 102 UNITED STATES: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 103 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 104 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 105 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 106 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.2.5 CANADA
                       TABLE 107 CANADA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 108 CANADA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 109 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 110 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 111 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 112 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
     10.3 EUROPE
             10.3.1 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS
             10.3.2 EUROPE: COVID-19 IMPACT
             10.3.3 EUROPE: REGULATIONS
                       TABLE 113 EUROPE: MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 114 EUROPE: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 115 EUROPE: MARKET SIZE, BY SERVICE, 2016–2018 (USD MILLION)
                       TABLE 116 EUROPE: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                       TABLE 117 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2018 (USD MILLION)
                       TABLE 118 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2026 (USD MILLION)
                       TABLE 119 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 120 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 121 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 122 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                       TABLE 123 EUROPE: MARKET SIZE, BY END USER, 2016–2018 (USD MILLION)
                       TABLE 124 EUROPE: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                       TABLE 125 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
                       TABLE 126 EUROPE: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
             10.3.4 UNITED KINGDOM
                       TABLE 127 UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 128 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 129 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 130 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 131 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 132 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.3.5 GERMANY
                       TABLE 133 GERMANY: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 134 GERMANY: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 135 GERMANY: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 136 GERMANY: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 137 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 138 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.3.6 REST OF EUROPE
                       TABLE 139 REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 140 REST OF EUROPE: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 141 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 142 REST OF EUROPE: MARKET SIZE,  BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 143 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 144 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
     10.4 ASIA PACIFIC
               FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT
             10.4.1 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS
             10.4.2 ASIA PACIFIC: COVID-19 IMPACT
             10.4.3 ASIA PACIFIC: REGULATIONS
                       TABLE 145 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 146 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 147 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2018 (USD MILLION)
                       TABLE 148 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION)
                       TABLE 149 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2018 (USD MILLION)
                       TABLE 150 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2026 (USD MILLION)
                       TABLE 151 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                       TABLE 155 ASIA PACIFIC: MARKET SIZE, BY END USER, 2016–2018 (USD MILLION)
                       TABLE 156 ASIA PACIFIC: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                       TABLE 157 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
                       TABLE 158 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
             10.4.4 CHINA
                       TABLE 159 CHINA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 160 CHINA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 161 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 162 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 163 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 164 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.4.5 JAPAN
                       TABLE 165 JAPAN: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 166 JAPAN: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 167 JAPAN: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 168 JAPAN: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 169 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 170 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.4.6 AUSTRALIA AND NEW ZEELAND
                       TABLE 171 AUSTRALIA AND NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 172 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 173 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 174 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 175 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 176 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.4.7 REST OF ASIA PACIFIC
                       TABLE 177 REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 178 REST OF ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 179 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 180 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 181 REST OF ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 182 REST OF ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
     10.5 MIDDLE EAST AND AFRICA
             10.5.1 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS
             10.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             10.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
                       TABLE 183 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 184 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 185 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2018 (USD THOUSAND)
                       TABLE 186 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2019–2026 (USD THOUSAND)
                       TABLE 187 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2018 (USD THOUSAND)
                       TABLE 188 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2026 (USD THOUSAND)
                       TABLE 189 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 190 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 191 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 192 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
                       TABLE 193 MIDDLE EAST AND AFRICA: MARKET SIZE, BY END USER, 2016–2018 (USD MILLION)
                       TABLE 194 MIDDLE EAST AND AFRICA: MARKET SIZE, BY END USER, 2019–2026 (USD MILLION)
                       TABLE 195 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
                       TABLE 196 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
             10.5.4 KINGDOM OF SAUDI ARABIA
                       TABLE 197 KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 198 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 199 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 200 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 201 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 202 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.5.5 UNITED ARAB EMIRATES
                       TABLE 203 UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 204 UNITED ARAB EMIRATES: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 205 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 206 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 207 UNITED ARAB EMIRATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 208 UNITED ARAB EMIRATES: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.5.6 SOUTH AFRICA
                       TABLE 209 SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD MILLION)
                       TABLE 210 SOUTH AFRICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION)
                       TABLE 211 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD MILLION)
                       TABLE 212 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION)
                       TABLE 213 SOUTH AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD MILLION)
                       TABLE 214 SOUTH AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION)
             10.5.7 REST OF MIDDLE EAST AND AFRICA
                       TABLE 215 REST OF MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD THOUSAND)
                       TABLE 216 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD THOUSAND)
                       TABLE 217 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD THOUSAND)
                       TABLE 218 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD THOUSAND)
                       TABLE 219 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD THOUSAND)
                       TABLE 220 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD THOUSAND)
     10.6 LATIN AMERICA
             10.6.1 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS
             10.6.2 LATIN AMERICA: COVID-19 IMPACT
             10.6.3 LATIN AMERICA: REGULATIONS
                       TABLE 221 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2018 (USD THOUSAND)
                       TABLE 222 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD THOUSAND)
                       TABLE 223 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2018 (USD THOUSAND)
                       TABLE 224 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2019–2026 (USD THOUSAND)
                       TABLE 225 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2018 (USD THOUSAND)
                       TABLE 226 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2026 (USD THOUSAND)
                       TABLE 227 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD THOUSAND)
                       TABLE 228 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD THOUSAND)
                       TABLE 229 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD THOUSAND)
                       TABLE 230 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD THOUSAND)
                       TABLE 231 LATIN AMERICA: MARKET SIZE, BY END USER, 2016–2018 (USD THOUSAND)
                       TABLE 232 LATIN AMERICA: MARKET SIZE, BY END USER, 2019–2026 (USD THOUSAND)
                       TABLE 233 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2018 (USD MILLION)
                       TABLE 234 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
             10.6.4 BRAZIL
                       TABLE 235 BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD THOUSAND)
                       TABLE 236 BRAZIL: MARKET SIZE, BY COMPONENT, 2019–2026 (USD THOUSAND)
                       TABLE 237 BRAZIL: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD THOUSAND)
                       TABLE 238 BRAZIL: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD THOUSAND)
                       TABLE 239 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD THOUSAND)
                       TABLE 240 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD THOUSAND)
             10.6.5 MEXICO
                       TABLE 241 MEXICO: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD THOUSAND)
                       TABLE 242 MEXICO: MARKET SIZE, BY COMPONENT, 2019–2026 (USD THOUSAND)
                       TABLE 243 MEXICO: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD THOUSAND)
                       TABLE 244 MEXICO: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD THOUSAND)
                       TABLE 245 MEXICO: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD THOUSAND)
                       TABLE 246 MEXICO: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD THOUSAND)
             10.6.6 REST OF LATIN AMERICA
                       TABLE 247 REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2018 (USD THOUSAND)
                       TABLE 248 REST OF LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2019–2026 (USD THOUSAND)
                       TABLE 249 REST OF LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2018 (USD THOUSAND)
                       TABLE 250 REST OF LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD THOUSAND)
                       TABLE 251 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2018 (USD THOUSAND)
                       TABLE 252 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD THOUSAND)

11 COMPETITIVE LANDSCAPE (Page No. - 165)
     11.1 INTRODUCTION
     11.2 MARKET EVALUATION FRAMEWORK
               FIGURE 33 MARKET EVALUATION FRAMEWORK
     11.3 MARKET SHARE OF TOP VENDORS
               FIGURE 34 VENDOR MARKET SHARE ANALYSIS
     11.4 REVENUE ANALYSIS OF TOP VENDORS
               FIGURE 35 REVENUE ANALYSIS
     11.5 COMPANY EVALUATION QUADRANT
             11.5.1 DEFINITIONS AND METHODOLOGY
                       TABLE 253 COMPANY EVALUATION QUADRANT: CRITERIA
             11.5.2 STAR
             11.5.3 EMERGING LEADERS
             11.5.4 PERVASIVE
             11.5.5 PARTICIPANTS
                       FIGURE 36 EVENT MANAGEMENT SOFTWARE MARKET (GLOBAL): VENDOR EVALUATION QUADRANT, 2020
     11.6 SME EVALUATION QUADRANT
             11.6.1 DEFINITIONS AND METHODOLOGY
                       TABLE 254 SME EVALUATION QUADRANT: CRITERIA
             11.6.2 PROGRESSIVE VENDORS
             11.6.3 RESPONSIVE VENDORS
             11.6.4 DYNAMIC VENDORS
             11.6.5 STARTING BLOCKS
                       FIGURE 37 EVENT MANAGEMENT SOFTWARE MARKET (GLOBAL): SME/STARTUP EVALUATION QUADRANT, 2020

12 COMPANY PROFILES (Page No. - 172)
     12.1 INTRODUCTION
(Business Overview, Products, Solutions, Platforms & Services, Key Insights, Recent Developments, MnM View)*
     12.2 AVENTRI
     12.3 CVENT
     12.4 EVENTBRITE
               FIGURE 38 EVENTBRITE: COMPANY SNAPSHOT
     12.5 XING EVENTS
     12.6 UNGERBOECK SOFTWARE
     12.7 BIZZABO
     12.8 CERTAIN
     12.9 RAINFOCUS
     12.10 ATTENDIFY
     12.11 ACTIVE NETWORK
     12.12 HUBILO
     12.13 EVENTZILLA
     12.14 EVENTUOSITY
     12.15 WHOVA
     12.16 HUBB
     12.17 EVENTMOBI
     12.18 MEETING EVOLUTION
     12.19 REGPACK
     12.20 EVENTBOOKING
     12.21 CIRCA
     12.22 ZOHO CORPORATION
     12.23 BITRIX24
     12.24 ACCELEVENTS
     12.25 GLUE UP
     12.26 WEBMOBI
     12.27 ARLO
     12.28 TRIPLESEAT
     12.29 IDLOOM
     12.30 EVENTDEX
     12.31 EVENT TEMPLE

*Details on Business Overview, Solutions, Platforms, Products & Services, Key Insights, Recent Developments,  MnM View might not be captured in case of unlisted companies.

13 ADJACENT MARKET (Page No. - 212)
     13.1 INTRODUCTION
     13.2 CONTRACT MANAGEMENT MARKET
               TABLE 255 CONTRACT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
               TABLE 256 CONTRACT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
               TABLE 257 CONTRACT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
               TABLE 258 CONTRACT MANAGEMENT SOFTWARE MARKET SIZE, BY BUSINESS FUNCTION, 2017–2024 (USD MILLION)
               TABLE 259 CONTRACT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
               TABLE 260 CONTRACT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)

14 APPENDIX (Page No. - 215)
     14.1 DISCUSSION GUIDE
     14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.3 AVAILABLE CUSTOMIZATIONS
     14.4 RELATED REPORTS
     14.5 AUTHOR DETAILS

The study involved 4 major activities to estimate the current market size of event management software solutions. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers such as Cisco Cloud Index; certified publications; and articles from recognized associations, such as data center knowledge and government publishing sources. The research study involved the use of extensive secondary sources, directories, and databases, such as D&B Hoovers, DiscoverOrg, Factiva, Bloomberg BusinessWeek, Statista.com, Cloud Computing Association, Asia Cloud Computing Association, The Software Alliance, Mena Cloud Alliance, The European Commission, Cloud Security Alliance, The European Cloud Alliance, EuroCloud to identify and collect information useful for this technical, market-oriented, and commercial study of the event management software market. Secondary research was mainly used to obtain key information about the industry’s value chain, the total pool of key players, market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. Primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations providing event management software solutions. The primary sources from the demand side included the end-users of evet management software solutions, which included Chief Information Officers (CIOs), IT technicians and technologists, and IT managers at public and investor-owned utilities.

The following figure depicts the breakup of the primary profiles:

Event Management Software Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the event management software market. They were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both, the demand and supply sides, in the event management software market.

Report Objectives

  • To describe and forecast the global event management software market based on service types, platforms, deployment models, organization sizes, verticals, and regions
  • To forecast the market size of five main regional segments: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To strategically analyze the market’s subsegments with respect to individual growth trends, prospects, and contribution to the total market
  • To provide detailed information related to major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze the opportunities in the market for stakeholders and provide the details of the competitive landscape for major players
  • To comprehensively analyze the core competencies of key players
  • To track and analyze COVID-19, competitive developments, such as mergers and acquisitions, new product developments, and partnerships and collaborations, in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs and on best effort basis for profiling of additional market players.

COVID-19

Get in-depth analysis of the COVID-19 impact on the Event Management Software Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Event Management Software Market

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Report Code
TC 2797
Published ON
Feb, 2021
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