U.S. Community Banks – Strategies and Best Practices
Report Description
More than 6,000 community banks currently operate in the U.S. through more than 50,000 branch locations across the nation. ‘Strategies and Best Practices of U.S. Community Banks’ is a market research study designed specifically to identify the role of community banks, the growth strategies these organizations employ, and the new opportunities in the community banking sector.
While the share of deposits made in community banks dwindled from 70% in 1994 to 12.4% in 2009; the current economic recession is proving to be a boon for these organizations . Customers are losing faith in large financial institutions, and with the failure of the ‘too big to fail’ theory, are moving their deposits back to community banks. It is the right time for community banks to capitalize on this shift and put the right programs in place to accelerate their success.
In the current recovery phase, community banks are looking for cost-effective alternatives that can be implemented quickly. Services such as internet banking, mobile banking, and remote deposit capture play an important role in enabling community banks to better serve their customers. Lack of confidence in big banks is the major factor attracting consumers towards community banks.
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Strategy formulation
T his section seeks to provide a schematic of the marketplace under study; and to enable t he report user to determine their competitiveness and positioning in the market. Through our in-depth understanding of the financial services industry, we size the market, identify the trends and drivers, and develop the right framework for strategy formulation to help users maintain or enhance their market position.
Business Model
T his section seeks to identify the already existing business models; and to optimize these models in order to help FIs enter new and lucrative markets.
Vendor Selection
Th is section seeks to profile the companies supporting the market under study. We profile the top vendors and analyze user perspectives to help you make the best decision for your financial institution. Every report includes in- depth reviews of the top vendors.
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A strong heritage of providing cutting- edge research:
MarketsandMarkets provides clients with ground breaking marketing research. M&M’s unique research methodology and expert analytical capabilities will provide you the tools to apply the best marketing practices to your Financial Institution.
Ensure that your strategy is viable:
Our study will help you examine the breadth of possibilities you may encounter when planning future strategies and product launches. It will help you create plans that are resilient enough to meet the full range of unanticipated events.
Discover new opportunities:
This market research study will forecast the future roles, uses, and acceptances of new products, services, and applications emerging in the marketplace. It will identify opportunities where companies can get a leg up on the competition.
Key questions answered
- Which are the high-growth segments/cash cows and how is the market segmented in terms of products, and services?
- What are market estimates and forecasts; which markets are doing well and which are not?
- Where are the gaps and opportunities; what is driving the market?
- Which are the key playing fields? Which are the winning edge imperatives?
- How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?
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Table of Content
EXECUTIVE SUMMARY
COMMUNITY BANKS: THEIR HAS TIME COME
COMMUNITY BANKS VS. LARGE BANKS
SMALL BUSINESS: THE MAJOR TARGET SEGMENT FOR COMMUNITY BANKSCOMMUNITY BANKS LACK EXPERTISE TO SERVE SMALL BUSINESSES
PRODUCT STRATEGIES TO ENHANCE MARKET SHARE
COMMUNITY BANKS’ SUCCESSFUL BUSINESS MODEL
1 INTRODUCTION
1.1 REPORT PURPOSE
1.2 REPORT STRUCTURE
1.3 RESEARCH OBJECTIVES
1.4 RESEARCH METHODOLOGY
2 MARKET OVERVIEW
2.1 KEY FINDINGS
2.2 DEFINING COMMUNITY BANKS2.2.1 CONSOLIDATION TRENDS IN THE U.S. COMMUNITY BANKING SECTOR
2.2.2 KEY MARKET DIFFERENTIATORS
2.2.3 U.S. FINANCIAL CRISIS AND COMMUNITY BANKS2.3 SMALL BUSINESSES: MAJOR TARGET SEGMENT FOR COMMUNITY BANKS
2.4 STRATEGIES ADOPTED BY TOP-PERFORMING COMMUNITY BANKS2.4.1 SOURCING LOW-COST FUNDS
2.4.2 FOCUS ON AGRIBUSINESS
3 STRATEGY FORMULATION
3.1 KEY FINDINGS
3.2 COMMUNITY BANKS STRATEGIES FOR CUSTOMER ACQUISITION AND RETENTION
3.3 STRATEGIES TO ATTRACT DEPOSITS3.3.1 BUNDLING PRODUCTS TO ENHANCE CROSS- AND UP-SELLING
3.3.2 IMPLEMENTATION OF REMOTE DEPOSIT CAPTURE
3.3.3 COMPETITIVE PRICING FOR PRODUCTS3.4 SHIFT IN LENDING FROM REAL ESTATE TO C&I LOANS
3.5 FOCUSING ON SMALL BUSINESSES LENDING
3.6 PROFITABILITY ANALYSIS OF COMMUNITY BANKS
3.7 FACTORS INFLUENCING LENDING TO SMALL BUSINESSES3.7.1 STRENGTHS: COMMUNITY BANKS HAVE STRONG CRM AND FLEXIBLE LENDING PROCESSES
3.7.2 OPPORTUNITIES: IMPROVING ECONOMY WILL SPUR DEMAND FOR SMALL BUSINESS LOANS3.7.2.1 Governmental support to increase small business lending
3.7.2.2 Increasing adoption of advanced banking products
3.7.2.3 Huge underbanked small business segment3.7.3 CHALLENGES: COMMUNITY BANKS NEED EFFECTIVE BUSINESS LENDING PROCESSES
3.7.4 THREATS: RISING FAILURE RATE OF SMALL BUSINESSES3.8 CHANNEL-DRIVEN STRATEGIES
3.8.1 REDCUCING PER TRANSACTION COST THROUGH ONLINE & MOBILE BANKING
3.8.2 INTEGRATION OF ONLINE BANKING WITH FINANCIAL MANAGEMENT TOOLS3.9 WINNING MODEL OF COMMUNITY BANKS
3.9.1 ENHANCED CUSTOMER RELATIONSHIPS
3.9.2 SIMULTANEOUS CREDIT MANAGEMENT & BUSINESS DEVELOPMENT
3.9.3 CENTRALIZATION OF OPERATIONS
3.9.4 BUSINESS INTELLIGENCE
3.9.5 CHANNEL INNOVATION
4 CASE STUDY
4.1 SUCCESSFUL RDC IMPLEMENTATION BY INDEPENDENCE COMMUNITY BANK
4.1.1 OBJECTIVE
4.1.2 ABOUT INDEPENDENCE COMMUNITY BANK
4.1.3 NEED FOR RDC
4.1.4 INDEPENDENCE BANK SELECTS VSOFT AS RDC VENDOR
4.1.5 RDC IMPLEMENTATION
4.1.6 BANK’S STRATEGIES TO INCREASE RDC AWARENESS4.1.6.1 Referral program
4.1.6.2 Launched a website
4.1.6.3 Appointment of independent sales organization4.1.7 IMPACT OF RDC IMPLEMENTATION
4.1.7.1 Benefits to the bank – Check processing cost reduced by 80%
4.1.7.2 Time and cost benefit to customers
4.1.7.3 Business deposits grew exponentially4.1.8 CONCLUSION – TECHNOLOGY PLAYS A VITAL ROLE IN ENHANCING PROFITABILITY
4.2 THE STATE BANK OF COLORADO IMPLEMENTS CONTACTLESS MOBILE PAYMENT SERVICE
4.2.1 OBJECTIVE
4.2.2 ABOUT THE STATE BANK OF COLORADO
4.2.3 NEED FOR CONTACTLESS MOBILE PAYMENT SERVICES
4.2.4 COLLABORATION WITH BLING NATION TO IMPLEMENT CONTACTLESS PAYMENT SERVICE
4.2.5 THE STATE BANK SUCCEDED IN SIGNING MORE BUSINESS ACCOUNTS
4.2.6 ENHANCED CUSTOMER SATISFACTION
5 VENDOR ANALYSIS
5.1 PRODUCT BENCHMARKING OF MAJOR VENDORS
5.1.1 RDC VENDORS
5.1.1.1 Technological benchmarking
5.1.1.2 Functional benchmarking
5.1.1.3 Strategic benchmarking5.1.2 BENCHMARKING MOBILE BANKING VENDORS
5.1.2.1 Functional benchmarking
5.1.2.2 Technological benchmarking5.1.3 BENCHMARKING ONLINE BANKING VENDORS
5.1.3.1 Benchmarking vendors of online financial management tools
5.1.3.1.1 Functional benchmarking
5.1.3.1.2 Strategic benchmarking
5.2 VENDOR PROFILING
5.2.1 EBANKSYSTEMS
5.2.1.1 Recent developments5.2.2 FIDELITY NATIONAL INFORMATION SERVICES (FIS)
5.2.2.1 Recent developments
5.2.3 FISERV INC
5.2.3.1 Recent developments
5.2.4 JACK HENRY
5.2.4.1 Recent developments
5.2.5 NETDEPOSIT
5.2.5.1 Recent developments
5.2.6 NEW CORE BANKING SYSTEMS
5.2.7 ONLINE RESOURCES
5.2.8 SHARP BANCSYSTEMS5.2.8.1 Recent developments
5.2.9 WAUSAU FINANCIAL SYSTEMS
5.2.9.1 Recent developments
LIST OF TABLES
TABLE 1 SHARE OF COMMUNITY BANK IN TERMS OF NETWORK, ASSETS, DEPOSITS AND LOANS (2009)
TABLE 2 ANALYSIS OF LARGE BANKS VS COMMUNITY BANKS ON OPERATIONAL PARAMETERS
TABLE 3 KEY CRITERIA FOR BANK SELECTION
TABLE 4 BENCHMARKING OF LARGE COMMUNITY BANKS
TABLE 5 STRATEGIES ADOPTED TO INCREASE DEPOSITS
TABLE 6 RDC IMPLEMENTATION STRATEGIES BY COMMUNITY BANKS
TABLE 7 STRATEGIES ADOPTED TO IMPLEMENT MOBILE BANKING
TABLE 8 PRODUCT BENCHMARKING
TABLE 9 TECHNOLOGICAL BENCHMARKING OF RDC VENDORS
TABLE 10 FUNCTIONAL BENCHMARKING OF RDC VENDORS
TABLE 11 STRATEGIC BENCHMARKING OF RDC VENDORS
TABLE 12 FUNCTIONAL BENCHMARKING OF MOBILE BANKING VENDORS
TABLE 13 TECHNOLOGICAL BENCHMARKING OF MOBILE BANKING VENDORS
TABLE 14 FUNCTIONAL BENCHMARKING OF ONLINE FINANCIAL MANAGEMENT VENDORS
TABLE 15 STRATEGIC BENCHMARKING OF ONLINE FINANCIAL MANAGEMENT VENDORS
LIST OF FIGURES
FIGURE 1 REDUCING NUMBER OF SMALL COMMUNITY BANKS
FIGURE 2 % CHANGE IN DEPOSITS OF BANKS (2008 & 2009)
FIGURE 3 ROLE OF COMMUNITY BANKS IN ECONOMIC RECOVERY
FIGURE 4 SHARE OF COMMUNITY BANKS IN SMALL BUSINESS LOANS (2009)
FIGURE 6 KEY CHALLENGES AND STRATEGIES
FIGURE 7 STRATEGIES ADOPTED BY BANKS TO ATTRACT DEPOSITS
FIGURE 8 COMMUNITY BANKS RDC ADOPTION RATE BY ASSET SIZE
FIGURE 9 FACTORS DRIVING RDC ADOPTION
FIGURE 10 RDC PRODUCT MIX OF COMMUNITY BANKS
FIGURE 11 VALUE PROPOSITION OF COMMUNITY BANKS WITH MAXIMUM DEPOSITS
FIGURE 12 LOAN PORTFOLIO OF COMMUNITY BANKS (2009)
FIGURE 13 RELATIVE COMPARISON OF DIFFERENT BANKING PRODUCTS
FIGURE 14 NIM, ROA AND ROE COMPARISON OF LARGE COMMUNITY BANKS (2009)
FIGURE 15 NIM, ROA AND ROE COMPARISON OF SMALL COMMUNITY BANKS (2009)
FIGURE 16 SCOT ANALYSIS OF COMMUNITY BANKS FOR SMALL BUSINESS LENDING
FIGURE 17 COST AND TIME ANALYSIS OF DIFFERENT CHANNELS OF COMMUNICATION
FIGURE 18 ADVANCED CHANNELS REDUCE PER TRANSACTION COST
FIGURE 19 FIVE FORCES OF WINNING BUSINESS MODEL
FIGURE 20 IMPACT OF RDC ON CHECK PROCESSING
FIGURE 21 POSITIVE IMPACT OF RDC ON BUSINESS DEPOSITS
FIGURE 22 MOBILE BANKING VENDORS MARKET SHARE (%)
Growth opportunities and latent adjacency in U.S. Community Banks