Augmented Reality Software Market by Software Function (Remote Collaboration, Workflow Optimization), Vertical (Consumer, Commercial, Enterprise, Medical, Aerospace & Defense, Mining, Telecom & IT/Data Centers), and Geography - Global Forecast to 2022
Augmented Reality Software Market Summary
The global Augmented Reality Software Market is experiencing significant growth as organizations increasingly adopt immersive digital technologies to improve customer engagement, workforce productivity, industrial automation, and remote collaboration. The market is estimated to be valued at approximately USD 18 billion in 2025 and is projected to reach nearly USD 95 billion by 2036, registering a compound annual growth rate (CAGR) of 16%–18% during the forecast period of 2025–2036. The rapid expansion of artificial intelligence (AI), cloud computing, Internet of Things (IoT), edge computing, and 5G connectivity is accelerating the deployment of advanced augmented reality (AR) software across manufacturing, healthcare, retail, automotive, education, defense, and enterprise applications. As organizations continue their digital transformation journeys, AR software is becoming an essential technology for visualization, simulation, predictive maintenance, immersive training, and customer experience enhancement.
Key Market Trends & Insights
- North America remains the largest regional market due to strong enterprise digitalization and high technology investments.
- Asia Pacific is expected to witness the fastest CAGR owing to rapid industrial automation and smart manufacturing initiatives.
- Enterprise AR software continues to dominate the market with increasing adoption across industrial sectors.
- AI-powered object recognition, spatial computing, and computer vision are transforming AR software capabilities.
- Cloud-based AR platforms are gaining popularity because they enable scalable deployment and remote collaboration.
- Integration of IoT, digital twins, and real-time analytics is creating new opportunities across industrial applications.
Market Size & Forecast
- Base Year Market Size (2025): Approximately USD 18 Billion
- Forecast Market Value (2036): Approximately USD 95 Billion
- Forecast CAGR (2025–2036): 16%–18%
- Market growth is supported by increasing enterprise adoption, AI-driven visualization, Industry 4.0 initiatives, digital transformation investments, and growing demand for immersive customer experiences.
Augmented Reality Software Market Top 10 Key Takeaway
- Enterprise digital transformation continues to drive market expansion.
- AI integration significantly improves AR software capabilities.
- Cloud deployment is becoming the preferred implementation model.
- Manufacturing remains the largest end-use industry.
- Retail adoption is growing through immersive shopping experiences.
- Healthcare is witnessing rapid implementation for surgical planning and medical training.
- Asia Pacific offers the highest long-term growth opportunities.
- Digital twin technology is expanding industrial AR applications.
- Remote collaboration solutions are increasing enterprise investments.
- Continuous innovation in spatial computing will reshape future market competition.
Product Insights
Enterprise AR software solutions represent the largest product segment within the Augmented Reality Software Market due to their widespread adoption across manufacturing, logistics, healthcare, construction, aerospace, and automotive industries. Organizations increasingly utilize AR platforms to improve maintenance operations, equipment visualization, employee training, warehouse optimization, and quality inspection. The growing demand for operational efficiency, workforce productivity, and reduced downtime has significantly strengthened enterprise adoption.
Consumer-oriented AR software is also expanding rapidly with increasing applications in gaming, education, retail visualization, virtual try-on solutions, navigation, and entertainment. Mobile-based AR applications continue to gain popularity as smartphones become more powerful and capable of supporting immersive experiences.
Artificial intelligence is further enhancing product capabilities through intelligent object recognition, image processing, speech interaction, gesture recognition, and contextual recommendations. Advanced AR software platforms are also integrating cloud-based analytics and machine learning algorithms to deliver personalized user experiences while enabling real-time collaboration across distributed teams.
Technology / Component Insights
Technological innovation remains the primary growth engine of the Augmented Reality Software Market. Artificial intelligence, machine learning, computer vision, simultaneous localization and mapping (SLAM), spatial computing, cloud computing, edge computing, IoT connectivity, and 5G networks collectively enable increasingly sophisticated AR experiences.
Computer vision technologies allow AR software to accurately identify physical objects, recognize environments, and support interactive digital overlays. AI algorithms improve scene understanding, predictive recommendations, and automated content generation, making enterprise applications more intelligent and responsive.
Cloud infrastructure enables centralized data management, collaborative workflows, scalable deployment, and continuous software updates. Meanwhile, IoT integration allows AR applications to visualize real-time machine performance, sensor information, predictive maintenance alerts, and operational analytics directly within physical environments.
Future innovation will increasingly focus on digital twins, generative AI, wearable AR devices, mixed reality collaboration platforms, edge AI processing, and immersive enterprise ecosystems capable of supporting highly interactive industrial operations.
Application Insights
Manufacturing represents the leading application segment due to increasing implementation of AR software for assembly guidance, equipment maintenance, worker training, factory visualization, quality control, and predictive maintenance. Manufacturers benefit from reduced operational costs, improved productivity, enhanced safety, and minimized equipment downtime.
Healthcare continues to emerge as one of the fastest-growing application areas. Hospitals and medical institutions increasingly utilize AR software for surgical planning, medical visualization, physician training, rehabilitation, and patient education.
Retail companies are leveraging AR software for virtual product demonstrations, furniture visualization, fashion try-on experiences, and interactive shopping applications that improve customer engagement and purchasing confidence.
Education, defense, construction, logistics, real estate, and automotive sectors are expected to create substantial growth opportunities as immersive digital technologies become increasingly integrated into everyday business operations.
Regional Insights
North America continues to dominate the Augmented Reality Software Market due to strong investments in AI, cloud technologies, enterprise software, and industrial automation. The presence of major technology companies, high R&D expenditure, and early adoption of immersive technologies supports regional leadership.
Europe maintains substantial market growth through Industry 4.0 initiatives, smart manufacturing programs, digital healthcare transformation, and advanced automotive production. Countries across the region continue investing in digital innovation to strengthen industrial competitiveness.
Asia Pacific is projected to register the highest CAGR throughout the forecast period. Rapid industrialization, expanding consumer electronics production, government-led digitalization initiatives, growing smart city projects, and increasing enterprise technology investments are accelerating AR software adoption across China, Japan, South Korea, and India.
Latin America and the Middle East & Africa are gradually increasing AR software investments as digital infrastructure improves and enterprises modernize business operations.
Regional Highlights
- North America maintains the largest global market share.
- Asia Pacific records the highest forecast growth rate.
- Europe benefits from advanced manufacturing modernization.
- Industrial automation supports regional demand worldwide.
- Government digital transformation initiatives continue accelerating adoption.
Country-Specific Market Trends
China (CAGR: 19%) continues expanding AR software deployment across manufacturing, smart factories, education, healthcare, and consumer applications. Government support for digital manufacturing and AI innovation significantly contributes to market growth.
Japan (CAGR: 17%) leverages AR software across robotics, automotive manufacturing, healthcare, and industrial automation. Companies increasingly integrate AR with advanced production systems and digital twins.
United States (CAGR: 16%) remains the world's largest market owing to strong enterprise investments, cloud infrastructure, AI innovation, defense applications, and technology leadership.
Canada (CAGR: 15%) experiences growing adoption across healthcare, education, mining, manufacturing, and enterprise collaboration platforms supported by increasing digital transformation investments.
Mexico (CAGR: 15%) benefits from expanding automotive manufacturing, industrial modernization, and increasing adoption of smart factory technologies.
Germany (CAGR: 16%) continues integrating AR software into automotive engineering, precision manufacturing, industrial maintenance, and engineering design under Industry 4.0 initiatives.
France (CAGR: 15%) is witnessing increasing adoption across aerospace, defense, luxury retail, healthcare, and educational institutions through government-supported digital innovation programs.
Country Highlights
- China remains Asia Pacific's largest AR software market.
- Japan emphasizes robotics and industrial automation integration.
- The United States leads enterprise software innovation.
- Germany strengthens Industry 4.0 implementation.
- France expands AR adoption across aerospace and healthcare sectors.
Key Augmented Reality Software Market Company Insights
The competitive landscape is characterized by continuous innovation, AI integration, strategic partnerships, acquisitions, and cloud platform development. Leading companies are investing heavily in spatial computing, enterprise collaboration, AI-powered visualization, mixed reality ecosystems, and developer platforms to strengthen market positions.
Major participants include Microsoft Corporation, Google LLC, Apple Inc., PTC Inc., Unity Technologies, Qualcomm Technologies, Vuforia, TeamViewer, Wikitude, and Niantic. These companies continue expanding software capabilities through AI-enabled object recognition, cloud-native AR platforms, industrial collaboration tools, developer ecosystems, and strategic partnerships across manufacturing, healthcare, retail, and automotive industries.
Company Strategy Highlights
- Significant investment in AI-powered AR platforms.
- Expansion of enterprise cloud-based software solutions.
- Strategic partnerships with industrial manufacturers.
- Continuous development of spatial computing technologies.
- Increased focus on mixed reality collaboration ecosystems.
Recent Developments
In 2026, several enterprise software vendors introduced AI-powered augmented reality platforms capable of delivering real-time object recognition, predictive maintenance visualization, and intelligent workflow automation for manufacturing facilities.
Multiple technology companies announced strategic partnerships with industrial automation providers to integrate AR software with digital twin platforms, enabling immersive factory monitoring and remote maintenance capabilities.
Leading cloud software providers expanded spatial computing services by introducing developer tools supporting cross-platform AR application deployment, real-time collaboration, and AI-enhanced visualization.
Market Segmentation
The Augmented Reality Software Market is segmented by Product, Technology, Application, and Region. By product, the market includes enterprise AR software and consumer AR software, with enterprise solutions accounting for the largest revenue share due to increasing industrial adoption. By technology, the market encompasses artificial intelligence, computer vision, cloud computing, IoT integration, spatial computing, and SLAM technologies that collectively enhance software performance and scalability. By application, manufacturing, healthcare, retail, automotive, education, logistics, construction, aerospace, and defense represent the major end-use sectors driving demand. Regionally, North America leads the global market, Europe demonstrates stable technological advancement, Asia Pacific exhibits the fastest growth, while Latin America and the Middle East & Africa continue expanding digital transformation investments.
Segmentation Highlights
- Enterprise software dominates product segmentation.
- AI and computer vision lead technology adoption.
- Manufacturing remains the largest application segment.
- North America generates the highest revenue.
- Asia Pacific delivers the fastest long-term growth.
Conclusion
The Augmented Reality Software Market is expected to experience exceptional expansion through 2036 as enterprises accelerate digital transformation and invest in immersive technologies that improve operational efficiency, customer engagement, and workforce productivity. Artificial intelligence, IoT connectivity, cloud computing, digital twins, automation, and spatial computing will continue reshaping enterprise software capabilities while opening new opportunities across manufacturing, healthcare, retail, education, automotive, and logistics industries. Companies that prioritize innovation, AI integration, scalable cloud platforms, and strategic ecosystem partnerships will be well positioned to capitalize on the strong long-term growth potential of the global Augmented Reality Software Market.
FAQs
1. What is the current size of the Augmented Reality Software Market?
The market is estimated at approximately USD 18 billion in 2025.
2. What is the expected growth rate of the market?
The market is projected to grow at a CAGR of 16%–18% during 2025–2036.
3. What are the major growth drivers?
Key growth drivers include AI integration, IoT adoption, cloud computing, Industry 4.0, digital transformation, automation, 5G deployment, and increasing enterprise demand for immersive technologies.
4. Which region leads the Augmented Reality Software Market?
North America currently leads the global market due to strong enterprise adoption, advanced digital infrastructure, and continuous technological innovation.
5. Which companies are major players in the market?
Leading companies include Microsoft Corporation, Google LLC, Apple Inc., PTC Inc., Unity Technologies, Qualcomm Technologies, Vuforia, TeamViewer, Wikitude, and Niantic.
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Table of Contents
1 Introduction
1.1 Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitation
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the AR Software Market
4.2 Consumer Vertical to Lead the Market
4.3 AR Software Market
4.4 APAC Expected to Be the Fastest Growing Region Between 2017 and 2022
5 Market Overview
5.1 Market Evolution
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.2.4 Challenges
5.2.5 Winning Imperative
5.3 Value Chain Analysis
6 Market By Software Function
6.1 Remote Collaboration
6.2 Workflow Optimization
6.3 Documentation
6.4 Visualization
6.5 3D Modelling
6.6 Navigation
7 Market By Vertical
7.1 Introduction
7.2 Consumer
7.2.1 Gaming
7.2.2 Sports and Entertainment
7.2.3 Use Case Analysis
7.2.4 Key Developments in Consumer Vertical
7.2.5 Case Study: Bang & Olufsen, Denmark
7.3 Commercial
7.3.1 Tourism and Sightseeing
7.3.2 E-Learning
7.3.3 E-Commerce and Marketing
7.3.4 Use Case Analysis
7.3.5 Key Developments in Commercial Vertical
7.3.6 Case Study: Lacoste S.A., France
7.3.7 Case Study: Inter Ikea Systems B.V., Netherlands
7.4 Enterprise
7.4.1 Use Case Analysis
7.4.2 Key Developments in Enterprise Vertical
7.4.3 Case Study: Energy Recovery Inc., Us
7.4.4 Case Study: Agco Corporation, Us
7.5 Medical
7.5.1 Use Case Analysis
7.5.2 Key Developments in Medical Vertical
7.5.3 Case Study: Almirall S.A., Spain
7.6 Aerospace & Defense
7.6.1 Use Case Analysis
7.6.2 Key Developments in Aerospace & Defense Vertical
7.6.3 Case Study: Airbus S.A.S., France
7.7 Oil & Gas
7.7.1 Use Case Analysis
7.7.2 Key Developments in Oil & Gas Vertical
7.7.3 Case Study: Oil and Natural Gas Corporation Limited, India
7.8 Mining
7.8.1 Use Case Analysis
7.8.2 Key Developments in Mining Vertical
7.8.3 Case Study: Landor Associates, Us
7.9 Telecom and It/Data Centers
7.9.1 Use Case Analysis
7.9.2 Use Case Analysis for It/Data Centers
7.9.3 Key Developments in It/Data Centers
7.10 Other Verticals
7.10.1 Automotive
7.10.2 Construction
7.10.3 Use Case Analysis for Transportation & Logistics
7.10.4 Use Case Analysis for Other Verticals
7.10.5 Key Developments in Other Verticals
7.10.6 Case Study: Toyota Motor Corporation, Japan
8 Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 UK
8.3.2 Germany
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 South Korea
8.4.4 India
8.4.5 Rest of APAC
8.5 Rest of the World
8.5.1 Middle East and Africa
8.5.2 South America
9 Competitive Landscape
9.1 Introduction
9.2 Market Ranking Analysis, AR Software Market
9.3 Competitive Scenario
9.4 Vendor Dive Overview
9.4.1 Vanguards (Leaders)
9.4.2 Dynamic Players
9.4.3 Innovators
9.4.4 Emerging Players
9.5 Business Strategies Adopted By Major Players in the Market (25 Companies)
9.6 Analysis of the Product Portfolio of Major Players in the Market (25 Companies)
PTC, Inc. (US); Wikitude GmbH (Austria); Daqri LLC (US); Zugara, Inc. (US); Blippar (UK); Upskill (UK); Magic Leap (US); Atheer, Inc. (US); Marxent Labs LLC (US); Eon Reality (US); Infinity Augmented Reality (Israel); Inglobe Technologies (Italy); Scope AR (Canada); Immerseport (Australia); Jbknowledge, Inc. (US); Re’flekt GmbH (Germany); Viewar GmbH (Austria); Mortar Studios (Australia); Wear S.R.L. (Italy); Kudan (U.K.); Aurasma (UK); Augmate (US); Pristine, Inc. (US); Catchoom Technologies S.L (Spain); Ubimax GmbH (Germany)
10 Company Profile
(Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View)*
10.1 Introduction
10.2 PTC, Inc.
10.3 Wikitude GmbH
10.4 Daqri LLC
10.5 Zugara, Inc.
10.6 Blippar
10.7 Aurasma
10.8 Upskill
10.9 Augmate
10.10 Catchoom Technologies S.L.
10.11 Ubimax GmbH
10.12 Key Innovators
10.12.1 Magic Leap, Inc.
10.12.2 Atheer, Inc.
10.12.3 Marxent Labs LLC
10.12.4 Pristine Inc.
10.12.5 Inglobe Technologies
*Details on Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.
11 Appendix
11.1 Insights of Industry Experts
11.2 Discussion Guide
11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
11.4 Introducing RT: Real Time Market Intelligence
11.5 Available Customizations
11.6 Related Reports
11.7 Authors Details
List of Tables (55 Tables)
Table 1 AR Software Market Size, By Region, 2014–2022 (USD Million)
Table 2 Reality Software Market: Consumer Vertical, By Region, 2014–2022 (USD Million)
Table 3 Market in North America for Consumer Vertical, By Country, 2014–2022 (USD Million)
Table 4 Market in Europe for Consumer Vertical, By Country, 2014–2022 (USD Million)
Table 5 Market in APAC for Consumer Vertical, By Country, 2014–2022 (USD Million)
Table 6 Market in RoW for Consumer Vertical, By Country, 2014–2022 (USD Million)
Table 7 Market: Commercial Vertical, By Region, 2014–2022 (USD Million)
Table 8 AR Software Market in North America for Commercial Vertical, By Country, 2014–2022 (USD Million)
Table 9 Market in Europe for Commercial Vertical, By Country, 2014–2022 (USD Million)
Table 10 Market in APAC for Commercial Vertical, By Country, 2014–2022 (USD Million)
Table 11 Market in RoW for Commercial Vertical, By Country, 2014–2022 (USD Million)
Table 12 Market: Enterprise Vertical, By Region, 2014–2022 (USD Million)
Table 13 Market in North America for Enterprise Vertical, By Country, 2014–2022 (USD Million)
Table 14 Market in Europe for Enterprise Vertical, By Country, 2014–2022 (USD Million)
Table 15 Market in APAC for Enterprise Vertical, By Country, 2014–2022 (USD Million)
Table 16 Market in RoW for Enterprise Vertical, By Country, 2014–2022 (USD Million)
Table 17 AR Software Market : Medical Vertical, By Region, 2014–2022 (USD Million)
Table 18 Market in North America for Medical Vertical, By Country, 2014–2022 (USD Million)
Table 19 Market in Europe for Medical Vertical, By Country, 2014–2022 (USD Million)
Table 20 Market in APAC for Medical Vertical, By Country, 2014–2022 (USD Million)
Table 21 Market in RoW for Medical Vertical, By Country, 2014–2022 (USD Million)
Table 22 Augmented Reality Software Market : Aerospace & Defense Vertical, By Region, 2014–2022 (USD Million)
Table 23 Market in North America for Aerospace & Defense Vertical, By Country, 2014–2022 (USD Million)
Table 24 Market in Europe for Aerospace & Defense Vertical, By Country, 2014–2022 (USD Million)
Table 25 Market in APAC for Aerospace & Defense Vertical, By Country, 2014–2022 (USD Million)
Table 26 Market in RoW for Aerospace & Defense Vertical, By Country, 2014–2022 (USD Million)
Table 27 AR Software Market : Oil & Gas Vertical, By Region, 2014–2022 (USD Million)
Table 28 Market in North America for Oil & Gas Vertical, By Country, 2014–2022 (USD Million)
Table 29 Market in Europe for Oil & Gas Vertical, By Country, 2014–2022 (USD Million)
Table 30 Market in APAC for Oil & Gas Vertical, By Country, 2014–2022 (USD Million)
Table 31 Market in RoW for Oil & Gas Vertical, By Country, 2014–2022 (USD Million)
Table 32 AR Software Market : Mining Vertical, By Region, 2014–2022 (USD Million)
Table 33 Market in North America for Mining Vertical, By Country, 2014–2022 (USD Million)
Table 34 Market in Europe for Mining Vertical, By Country, 2014–2022 (USD Million)
Table 35 Market in APAC for Mining Vertical, By Country, 2014–2022 (USD Million)
Table 36 Market in RoW for Mining Vertical, By Country, 2014–2022 (USD Million)
Table 37 AR Software Market : Telecom and It/Data Centers Vertical, By Region, 2014–2022 (USD Million)
Table 38 Market in North America for Telecom and It/Data Centers Vertical, By Country, 2014–2022 (USD Million)
Table 39 Market in Europe for Telecom and It/Data Centers Vertical, By Country, 2014–2022 (USD Million)
Table 40 AR Software Market in APAC for Telecom and It/Data Centers Vertical, By Country, 2014–2022 (USD Million)
Table 41 Market in RoW for Telecom and It/Data Centers Vertical, By Country, 2014–2022 (USD Million)
Table 42 Market: Other Verticals, By Region, 2014–2022 (USD Million)
Table 43 AR Software Market in North America for Other Verticals, By Country, 2014–2022 (USD Million)
Table 44 Market in Europe for Other Verticals, By Country, 2014–2022 (USD Million)
Table 45 Market in APAC for Other Verticals, By Country, 2014–2022 (USD Million)
Table 46 Market in RoW for Other Verticals, By Country, 2014–2022 (USD Million)
Table 47 Market Size, By Region, 2014–2022 (USD Million)
Table 48 Market in North America, By Country, 2014–2022 (USD Million)
Table 49 Market in North America, By Vertical, 2014–2022 (USD Million)
Table 50 Market in Europe, By Country, 2014–2022 (USD Million)
Table 51 Market in Europe, By Vertical, 2014–2022 (USD Million)
Table 52 Market in APAC, By Country, 2014–2022 (USD Million)
Table 53 Market in APAC, By Vertical, 2014–2022 (USD Million)
Table 54 Market in RoW, By Region, 2014–2022 (USD Million)
Table 55 Market in RoW, By Vertical, 2014–2022 (USD Million)
List of Figures (59 Figures)
Figure 1 Overview of the Micromarkets Covered
Figure 2 AR Software Market: Research Design
Figure 3 Market: Research Design
Figure 4 Key Data From Secondary Sources
Figure 5 Key Data From Primary Sources
Figure 6 AR Software Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 AR Software Market Size Estimation Methodology: Top-Down Approach
Figure 8 Data Traingulation
Figure 9 Market, 2015–2022 (USD Billion)
Figure 10 Market, By Vertical, 2016 vs 2022 (USD Billion)
Figure 11 Consumer Vertical Expected to Witness the Highest Growth in the Market Between 2017 and 2022
Figure 12 North America Holds the Largest Market Share for Market in 2016
Figure 13 Region-Wise Market Size of Top 2 AR Software Market Verticals in 2016
Figure 14 Augmented Reality Software Market, 2017–2022 (USD Billion)
Figure 15 Market, By Vertical, 2017–2022 (USD Billion)
Figure 16 Commercial and Consumer Verticals Expected to Hold the Largest Market Share in 2017
Figure 17 US and China Would Be the Leading Countries in the AR Software Market
Figure 18 History and Evolution of Augmented Reality
Figure 19 Increased Demand for AR-Based Software in Medical, E-Commerce, and Retail Sectors Drives the AR Software Market
Figure 20 Value Chain Analysis of the AR Software Market (2016): Major Value Added During Research and Development Stage
Figure 21 Market for Consumer Vertical Expected to Grow at the Highest Rate During the Forecast Period
Figure 22 Geographic Snapshot: APAC Market to Grow at the Highest Rate Between 2017 and 2022
Figure 23 US to Lead the AR Software Market Between 2017 and 2022
Figure 24 Overview of AR Software Market in North America, 2016
Figure 25 Overview of AR Software Market in Europe, 2016
Figure 26 Overview of AR Software Market in Asia Pacific, 2016
Figure 27 Market Players Adopted New Product Lacunhes as Their Key Strategy
Figure 28 Battle for Market Share: New Product Laucnhes & Developments Were the Key Strategies Between 2013 and 2017
Figure 29 Dive Chart
Figure 30 Company Snapshot: PTC, Inc.
Figure 31 PTC, Inc.: Product Offerings
Figure 32 PTC, Inc.: Parameters for Business Strategies
Figure 33 Company Snapshot: Wikitude GmbH
Figure 34 Wikitude GmbH: Product Offerings
Figure 35 Wikitude GmbH: Parameters for Business Strategies
Figure 36 Company Snapshot: Daqri LLC
Figure 37 Daqri LLC: Product Offerings
Figure 38 Daqri LLC: Parameters for Business Strategies
Figure 39 Company Snapshot: Zugara, Inc.
Figure 40 Zugara, Inc.: Product Offerings
Figure 41 Zugara, Inc.: Parameters for Business Strategies
Figure 42 Company Snapshot: Blippar
Figure 43 Blippar : Product Offerings
Figure 44 Blippar : Parameters for Business Strategies
Figure 45 Company Snapshot: Aurasma
Figure 46 Aurasma : Product Offerings
Figure 47 Aurasma : Parameters for Business Strategies
Figure 48 Company Snapshot: Upskill
Figure 49 Upskill : Product Offerings
Figure 50 Upskill : Parameters for Business Strategies
Figure 51 Company Snapshot: Augmate
Figure 52 Augmate : Product Offerings
Figure 53 Augmate : Parameters for Business Strategies
Figure 54 Company Snapshot: Catchoom Technologies
Figure 55 Catchoom Technologies S.L.: Product Offerings
Figure 56 Catchoom Technologies S.L.: Parameters for Business Strategies
Figure 57 Company Snapshot: Ubimax GmbH
Figure 58 Ubimax GmbH: Product Offerings
Figure 59 Ubimax GmbH: Parameters for Business Strategies
The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market as well as that of the other dependent submarkets in the overall augmented reality software market. The key players in the market have been identified through secondary research. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. The secondary sources namely include VR/AR Association, AugmentedReality.Org, and Augmented Reality for Enterprise Alliance.
The research methodology includes the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All the percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The breakdown of the profiles of primaries has been depicted in the figure below:
The value chain of the augmented reality software market includes developers of platforms, applications, and software for augmented reality. The major companies that are part of the value chain include PTC Inc. (U.S.), Wikitude GmbH (Austria), DAQRI LLC (U.S.), Zugara, Inc. (U.S.), Blippar (U.K.), Upskill (U.S.), Aurasma (U.K.), Augmate (U.S.), Catchoom Technologies S.L. (Spain), and Ubimax GmbH (Germany).
Major Market Developments
- In June 2016, PTC launched Vuforia Studio Enterprise, a new tool for publishing and authoring AR experiences for enterprises.
- In May 2015, DAQRI acquired ARToolworks (U.S.), one of the major players in the AR market and the creators of ARToolKit, a known library for AR application development.
- In May 2015, Wikitude entered into an investment partnership with Konica Minolta, an IT service provider, with the aim to innovate new products with the help of Konica Minolta’s technology.
Target Audience
- Electronic design automation (EDA) and design tool vendors
- AR technology platform developers
- AR technology solutions and service providers
- Research organizations
- Governments, financial institutions, and investment communities
- Technology standards organizations, forums, alliances, and associations
- End users
“The study answers several questions for the target audiences, primarily which market segments to focus on in the next two to five years for prioritizing efforts and investments.”
Report Scope
In this report, the AR software market has been segmented as follows:
Augmented Reality Software Market, by Software Function
- Remote Collaboration
- Workflow Optimization
- Visualization
- Documentation
- 3D Modelling
- Navigation
- Others
Augmented Reality Software Market, by Vertical
- Aerospace & Defense
- Medical
- Commercial
- Oil & Gas
- Mining
- Telecom
- IT/Data Centers
- Enterprise
- Consumer
- Others
AR Software Market, by Geography
- North America
- Europe
- Asia Pacific (APAC)
- Rest of the World (RoW)
Company Profiles
Detailed analysis of the major companies present in the market.
Critical questions which the report answers
- Which are the major applications in the augmented reality software market?
- What are the top use-cases for AR software market functions and applications?
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five)
- Quantitative data for the software functions
Growth opportunities and latent adjacency in Augmented Reality Software Market