Augmented Reality Market

Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), Software), Device Type (Head-mounted, Head-up), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Region - Global Forecast to 2024

Report Code: SE 3873 Jan, 2020, by marketsandmarkets.com

[191 Pages Report] The Augmented reality market is estimated to grow from USD 10.7 billion in 2019 and projected to reach USD 72.7 billion by 2024; it is expected to grow at a CAGR of 46.6% from 2019 to 2024. The most significant factor driving the growth of this market is rising investments in market. Investments in the AR market have witnessed huge growth over the past few years. Companies such as Facebook Corporation, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group are investing heavily in the AR market.

Augmented Reality Market

Helped a head-mounted AR display manufacturer to tap into the APAC market, worth ~USD 27 billion by 2024

Client’s Problem Statement

A head-mounted display manufacturer wanted to understand the potential in the Middle East and potential market players, it can partner with.

MnM Approach

MnM helped the client with the market sizing and forecast in the Middle East augmented reality market and analysis on inflexion points with reasons. MnM also identified key market players across stages of the value chain. Also, highlighted the potential clients and the ones which can be partnered with to provide a combined solution.

Revenue Impact (RI)

The outcome of the project helped the client tap into the Middle East market, worth USD 960 million by 2024, for AR which is poised to grow at ~50% in the next 5 years

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“Surge in need for AR devices in healthcare sector”

AR plays an important role in the healthcare sector. AR can be used to provide a virtual view of a patient, in which a surgeon can see the condition of the patient’s body parts. This can help the surgeon to conduct minimally invasive surgeries. The use of AR modeling and 3D visualization is expected to be of great help to the healthcare sector. The use of AR for improving fitness, teaching complex subjects to medical students, training doctors, managing pharmacy, and caring and supporting patients after they leave the hospital is driving the growth of the AR market in this sector.

 “Head-up Displays is to grow at highest CAGR in augmented reality market during forecast period”

Augmented reality head-up displays are currently in an introductory phase and are all set to revolutionize the automotive sector. Many companies such as Continental, WayRay, and Visteon have already entered the market with their own plans for AR HUDs.

There have been indications of BMW introducing AR HUDs in their upcoming premium models, to be launched in 2020. Some of the current versions of BMW (7 series) have traditional HUDs. BMW has introduced an augmented reality app that provides a virtual experience of its cars. Here, such apps available for the virtual viewing of automobiles have been considered in the software market segment covered in the report and hence do not contribute to the standing of the HUD segment. BMW had also stated in a blog in March 2016 that they are still some time away from producing commercially-available AR HUDs for their automobiles.  

 “APAC to hold major share of the augmented reality market during the forecast period.”

E-commerce is becoming a major area of focus for retailers in APAC, where China is becoming the largest e-commerce market worldwide. The high demand for AR devices and software from the commercial sector would help drive the AR market in APAC. Growing consumer and commercial markets with increasing investments in countries such as Japan, India, and China would boost the growth of the AR market in APAC.

Augmented Reality Market

Key Market Players

Major players in the augmented reality market are Google, Inc. (US), PTC, Inc. (US), Microsoft Corporation (US), Seiko Epson (Japan), Lenovo (China), Wikitude Gmbh (Austria), Vuzix (US), Daqri Llc (US), Magic Leap, Inc. (US), Zugara, Inc. (US), Blippar (UK), Upskill (US), and Maxst (South Korea). Other players operating in market include Atheer, Inc.(US), Pristine, Inc.(US), Marxent Labs, Llc.(US), Inglobe Technologies (Italy), Meta Company(US), Augment (France), Niantic (US), Sixense Entertainment(US), Intel Corporation(US), Apple Inc.(US), Infinity Augmented Reality, Inc. (Israel), Facebook Corporation (US), Samsung Electronics Co. Ltd. (South Korea), Realwear (US), Dynabook Americas, Inc.(US), and Optinvent (France).

Google (US) holds the leading position in the augmented reality market. The company has a strong product portfolio for market that enables the company to maintain its leading position in the market. Its revenue grew substantially between 2016 and 2018 due to its aggressive marketing and expansion activities. The company focuses on growth strategies such as contracts, acquisitions, and partnerships. In January 2019, Google announced new addons in their search engine, which deploys augmented reality (AR) and Google Lens. The new features in google search use a combination of the augmented reality, computer vision and camera to superimpose information and content onto real space. The company is increasing the demand for augmented reality business through its existing product line; such initiatives are strengthening the company’s product portfolio and generating more business and growth avenues. Google also plans to bring augmented reality technology to web browsers and is also strategies to target masses through newly launched Pixel devices, their search engine, and the Android platform.

Report Scope

Report Metric

Details

Market size available for years

2016–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units (For market in terms of Value)

USD, Thousand, USD Million,

Segments covered

Offering, Device Type, Application, and Geography

Regions covered

North America, Europe, APAC and RoW

Companies covered

Google, Inc. (US), PTC, Inc. (US), Microsoft Corporation (US), Seiko Epson (Japan), Lenovo (China), Wikitude Gmbh (Austria), Vuzix (US), Daqri Llc (US), Magic Leap, Inc. (US), Zugara, Inc. (US), Blippar (UK), Upskill (US), and Maxst (South Korea). Other players operating in augmented reality market include Atheer, Inc.(US), Pristine, Inc.(US), Marxent Labs, Llc.(US), Inglobe Technologies (Italy), Meta Company(US), Augment (France), Niantic (US), Sixense Entertainment(US), Intel Corporation(US), Apple Inc.(US), Infinity Augmented Reality, Inc. (Israel), Facebook Corporation (US), Samsung Electronics Co. Ltd. (South Korea), Realwear (US), Dynabook Americas, Inc.(US), and Optinvent (France)

Augmented reality market segmentation

  • By Offering
    • Hardware
      • Display & Projectors
      • Cameras
      • Semiconductor Component
      • Sensors
      • Position/Room Tracker
      • Others
    • Software
  • By Device Type
    • Head-mounted Displays
    • Head-up Displays
  • By Application
    • Consumer
    • Aerospace & Defense
    • Healthcare
    • Enterprise
    • Commercial
    • Automotive
    • Energy
    • Others
  • By Geography
    • North America
    • Europe
    • APAC
    • RoW

Key questions addressed by the report:

  • What are the opportunities for augmented reality solution providers?
  • How much growth is expected from hardware, and software in the market
  • Who are the major current and potential competitors in the market, and what are their growth, strategies?
  • What are the major applications of the augmented reality market?
  • What are the major technologies used in augmented reality solutions and its impact in the market and growth trends in respective communication protocol?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 20)
    1.1 Objectives of the Study
    1.2 Market Definition and Scope
    1.3 Inclusions and Exclusions
    1.4 Study Scope
           1.4.1 Markets Covered
           1.4.2 Years Considered for the Study
    1.5 Currency
    1.6 Package Size
    1.7 Stakeholders

2 Research Methodology (Page No. - 24)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing Market Share By Bottom-Up Analysis(Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis(Supply Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 35)

4 Premium Insights (Page No. - 39)
    4.1 Attractive Opportunities in Augmented Reality Market
    4.2 Market in APAC, By Application and Country
    4.3 Market: Developed vs Developing Markets, 2018 and 2024 (USD Million)
    4.4 Market: Major Countries
    4.5 Market: Major Applications

5 Market Overview (Page No. - 42)
    5.1 Introduction
    5.2 History and Evolution of Augmented Reality Technology
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Demand for AR Devices and Applications in Healthcare
                    5.3.1.2 Growing Demand for AR in Retail and E-Commerce Sectors
                    5.3.1.3 Rising Investments in Augmented Reality Market
           5.3.2 Restraints
                    5.3.2.1 Security and Privacy Issues Associated With Augmented Reality
                    5.3.2.2 Excessive Usage of Augmented Reality Can Incur Health Issues
           5.3.3 Opportunities
                    5.3.3.1 Partnerships Between Telecom Players and AR Manufacturers to Reduce Latency to Imperceptible Levels
                    5.3.3.2 Increasing Demand for Augmented Reality in Architecture
                    5.3.3.3 Opportunities in Enterprise Applications
                    5.3.3.4 High Growth of Travel & Tourism Industry
           5.3.4 Challenges
                    5.3.4.1 Display Latency and Limited Field of View
                    5.3.4.2 Overcoming Social Challenges to Increase Adoption Rate
                    5.3.4.3 Reconfiguration of Applications for Different Platforms
    5.4 Web AR
    5.5 Augmented Reality is Gaining Momentum for Rugged Display Applications
    5.6 Augmented Reality Technologies
           5.6.1 Monitor-Based Technology
           5.6.2 Mobile Augmented Reality
           5.6.3 Near-Eye-Based Technology
    5.7 Value Chain Analysis

6 Augmented Reality Market, By Offering (Page No. - 56)
    6.1 Introduction
    6.2 Augmented Reality (AR), By Hardware Component
           6.2.1 Sensors
                    6.2.1.1 Sensors are Widely Used in AR Devices for Detecting Motion, Velocity, Magnetic Field, and Object Presence
                               6.2.1.1.1 Accelerometers
                               6.2.1.1.2 Gyroscopes
                               6.2.1.1.3 Magnetometers
                               6.2.1.1.4 Proximity Sensors
           6.2.2 Semiconductor Components
                    6.2.2.1 Controller is the Most Important Component of AR Devices
                               6.2.2.1.1 Controllers/Processors
                               6.2.2.1.2 Integrated Circuits
           6.2.3 Displays & Projectors
                    6.2.3.1 Displays & Projectors Hold the Major Share of Augmented Reality Market
           6.2.4 Position Trackers
                    6.2.4.1 Position Trackers are Used to Maintain Accuracy in Augmented Reality Devices
           6.2.5 Cameras
                    6.2.5.1 Cameras are Crucial Components to Measure Depth and Amplitude of Objects
           6.2.6 Others
                    6.2.6.1 Other Components Include Computers/Video Generators and Combiners
    6.3 AR Market, By Software
           6.3.1 Software Development Kits
                    6.3.1.1 Sdks are Used for Deploying AR Solutions for Specific Requirements and Frameworks
           6.3.2 Cloud-Based Services
                    6.3.2.1 Emergence of Mobile Devices With AR Capabilities Drives the Need for Cloud-Based AR Services
           6.3.3 Software Functions
                    6.3.3.1 Workflow Optimization and Remote Collaboration are the Most Trending Solutions of Augmented Reality
                               6.3.3.1.1 Remote Collaboration
                               6.3.3.1.2 Workflow Optimization
                               6.3.3.1.3 Documentation
                               6.3.3.1.4 Visualization
                               6.3.3.1.5 3D Modeling
                               6.3.3.1.6 Navigation

7 Augmented Reality Market, By Device Type (Page No. - 66)
    7.1 Introduction
    7.2 Augmented Reality Devices
           7.2.1 Head-Mounted Displays
                    7.2.1.1 AR Smart Glasses
                               7.2.1.1.1 AR Smart Glasses are Widely Adopted Across Companies to Improve Work Efficiency
                    7.2.1.2 Smart Helmets
                               7.2.1.2.1 Smart Helmets are Widely Adopted in Construction Sector to Optimize Workflow
           7.2.2 Head-Up Displays
                    7.2.2.1 Head-Up Display Devices are Anticipated to Commercialize in 2020

8 Augmented Reality Market, By Type (Page No. - 73)
    8.1 Introduction
    8.2 Marker-Based Augmented Reality
           8.2.1 Passive Marker
                    8.2.1.1 Passive Marker is Most Widely Used Marker-Based Augmented Reality
           8.2.2 Active Marker
                    8.2.2.1 Active Marker Uses Led to Track Objects
    8.3 Marker-Less Augmented Reality
           8.3.1 Model-Based Tracking
                    8.3.1.1 Model-Based Tracking Depends on Camera Movement
           8.3.2 Image Processing-Based Tracking
                    8.3.2.1 Image Processing-Based Tracking Deploys an Optical Scanner Or A Camera for Image Processing
    8.4 Anchor-Based
           8.4.1 Google Arcore Deploys Anchor-Based AR to Overlay Virtual Images in Real Space

9 Augmented Reality Market, By Application (Page No. - 75)
    9.1 Introduction
    9.2 Applications of Augmented Reality
           9.2.1 Consumer
                    9.2.1.1 Gaming
                               9.2.1.1.1 Augmented Reality Enhances Interactivity in Gaming and Provides A More Immersive Experience to Gamers
                    9.2.1.2 Sports & Entertainment
                               9.2.1.2.1 Entertainment Applications
                                             9.2.1.2.1.1 Museums (Archaeology)
                                                             9.2.1.2.1.1.1 Augmented Reality Enhances the Viewing Experience of Visitors in Archeological Monuments and Museums
                                             9.2.1.2.1.2 Theme Parks
                                                             9.2.1.2.1.2.1 Augmented Reality Enhances the Interactivity of Theme Parks
                                             9.2.1.2.1.3 Art Galleries and Exhibitions
                                                             9.2.1.2.1.3.1 Augmented Reality Enhances Artistic Visualization and Provides Immersive Experience to Visitors
           9.2.2 Commercial
                    9.2.2.1 Retail & E-Commerce
                               9.2.2.1.1 Jewelry
                                             9.2.2.1.1.1 Augmented Reality Enables Consumers to Try Before They Buy and Improvise Consumer Buying Experience
                               9.2.2.1.2 Beauty and Cosmetics
                                             9.2.2.1.2.1 Virtual Testing of Cosmetic Products is the Key Driver for Market in Beauty and Cosmetics
                               9.2.2.1.3 Apparel Fitting
                                             9.2.2.1.3.1 Virtual Trial Room is Gaining Consumer Attention
                               9.2.2.1.4 Grocery Shopping
                                             9.2.2.1.4.1 Augmented Reality Provides Personalized Product Tips in Grocery Application
                               9.2.2.1.5 Footwear
                                             9.2.2.1.5.1 Virtual Try Before You Buy Feature Drives Growth of Market in Footwear
                               9.2.2.1.6 Furniture & Lighting Design
                                             9.2.2.1.6.1 Reduced Product Exchange Rate Through Augmented Reality Drives the Growth of Market in Furniture & Lighting Design
           9.2.3 Travel & Tourism
                    9.2.3.1 Augmented Reality Plays A Crucial Role in Enhancing Traveling Experience
           9.2.4 E-Learning
                    9.2.4.1 Augmented Reality Increases Student’s Interaction and Enhances Learning Experience
           9.2.5 Enterprise
                    9.2.5.1 Augmented Reality Aids Enterprises in Providing Better Training By Visualizing Content
           9.2.6 Healthcare
                    9.2.6.1 Surgery
                               9.2.6.1.1 Augmented Healthcare Apps Can Help Save Lives and Treat Patients Seamlessly Irrespective of Severity of Issue
                    9.2.6.2 Fitness Management
                               9.2.6.2.1 Augmented Reality Adds Interactivity and Fun to Workouts
                    9.2.6.3 Patient Care Management
                               9.2.6.3.1 Remote Consulting Feature Drives Growth of Augmented Reality for Patient Care Management
                    9.2.6.4 Pharmacy Management
                               9.2.6.4.1 Better Scheduling Flow of Medicine Requirement Drives Growth of Augmented Reality in Pharmacy Management
                    9.2.6.5 Medical Training and Education
                               9.2.6.5.1 Augmented Reality Enriches Learning Experience and Amplifies Interactivity
                    9.2.6.6 Others
                               9.2.6.6.1 AR Helps Radiologists to Perceive 3D Image Data More Precisely for Interventional and Diagnostic Radiology
           9.2.7 Aerospace & Defense
                    9.2.7.1 AR is Being Used to Gain Competitive Advantage Over Enemies
           9.2.8 Energy
                    9.2.8.1 Growing Need to Improve Safety in Oil & Gas Sector Drives Market in Energy
           9.2.9 Automotive
                    9.2.9.1 Emergence of Adas Drives Demand for Ar-Based Hud Technology
           9.2.10 Others
                    9.2.10.1 Agriculture
                               9.2.10.1.1 Augmented Reality Assists Farmers in Implementing New Techniques With Better Learning Experience
                    9.2.10.2 Construction
                               9.2.10.2.1 3D Models Required for Construction Projects Can Be Better Illustrated With Augmented Reality
                    9.2.10.3 Transportation & Logistics
                               9.2.10.3.1 AR Technology is Widely Adopted in Transportation & Logistics Sector to Document Trading Activities
                    9.2.10.4 Public Safety
                               9.2.10.4.1 Augmented Reality-Based 3D Maps Aid Police Personnel to Enhance Public Safety
                    9.2.10.5 Telecom/IT Data Centers
                               9.2.10.5.1 Requirement of Advanced Network Infrastructure in Telecom/It Data Centers Would Help Drive AR Software Market for This Vertical

10 Geographic Analysis (Page No. - 117)
     10.1 Introduction
     10.2 North America
             10.2.1 US
                        10.2.1.1 US Holds Largest Share of North American Augmented Reality Market
             10.2.2 Canada
                        10.2.2.1 Growing Demand for Augmented Reality in Hospitality Sector is Major Driver for Growth of Canada Market
             10.2.3 Mexico
                        10.2.3.1 Emergence of Industries in Mexico Drives Mexican Market
     10.3 Europe
             10.3.1 Germany
                        10.3.1.1 German Market to Grow at Highest CAGR in Europe
             10.3.2 France
                        10.3.2.1 High Spending on Digital Advertising is the Major Factor Driving France Market
             10.3.3 UK
                        10.3.3.1 London has the Maximum Number of AR and Vr Companies in UK
             10.3.4 Rest of Europe
                        10.3.4.1 Inflow of Technology and Products From Countries Such as Germany, the UK, and France Would Help Drive AR Market in Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
                        10.4.1.1 China to Dominate AR Market in APAC During Forecast Period
             10.4.2 India
                        10.4.2.1 Several Augmented Reality Startups are Mushrooming in India
             10.4.3 Japan
                        10.4.3.1 Increase in Process Automation Across Manufacturing Sector is Anticipated to Boost AR Market in Japan
             10.4.4 South Korea
                        10.4.4.1 Emergence of Digitalization of Grocery Stores Propels AR Market in South Korea
             10.4.5 Rest of APAC
                        10.4.5.1 High GDP Per Capita Would Help Drive Growth of Consumer and Commercial Applications of AR in Rest of APAC
     10.5 Rest of the World
             10.5.1 Middle East & Africa
                        10.5.1.1 Growing Need for Better Healthcare Solutions Drives Demand for Augmented Reality Devices in MEA Region
             10.5.2 South America
                        10.5.2.1 Growing Consumer Market, Low Interest Rates, and Strong Commodity Pricing Likely to Boost Commercial and Consumer Applications of South American AR Market

11 Competitive Landscape (Page No. - 134)
     11.1 Introduction
     11.2 Competitive Scenario
             11.2.1 Product Launches & Developments
             11.2.2 Partnerships
             11.2.3 Agreements & Collaborations
             11.2.4 Acquisitions and Expansions
     11.3 Competitive Leadership Mapping, 2018
             11.3.1 Visionary Leaders
             11.3.2 Dynamic Differentiators
             11.3.3 Innovators
             11.3.4 Emerging Companies
     11.4 Strength of Product Portfolio
     11.5 Business Strategy Excellence

12 Company Profiles (Page No. - 143)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     12.1 Introduction
     12.2 Key Players
             12.2.1 Google, Inc.
             12.2.2 PTC, Inc.
             12.2.3 Microsoft Corporation
             12.2.4 Seiko Epson
             12.2.5 Lenovo
             12.2.6 Wikitude GmbH
             12.2.7 Vuzix
             12.2.8 Daqri LLC
             12.2.9 Magic Leap, Inc.
             12.2.10 Zugara, Inc.
             12.2.11 Blippar
             12.2.12 Upskill
             12.2.13 Maxst
     12.3 Right to Win
     12.4 Other Key Players
             12.4.1 Atheer, Inc.
             12.4.2 Pristine, Inc.
             12.4.3 Marxent Labs, LLC
             12.4.4 Inglobe Technologies
             12.4.5 Meta Company
             12.4.6 Augment
             12.4.7 Niantic
             12.4.8 Sixense Entertainment
             12.4.9 Intel Corporation
             12.4.10 Apple Inc.
             12.4.11 Infinity Augmented Reality, Inc.
             12.4.12 Facebook Corporation
             12.4.13 Samsung Electronics Co. LTD.
             12.4.14 Realwear
             12.4.15 Dynabook Americas, Inc.
             12.4.16 Optinvent
             12.4.17 Wayray
             12.4.18 Scope AR
             12.4.19 Continental
             12.4.20 Visteon Corporation
             12.4.21 Eon Reality

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 185)
     13.1 Discussion Guide
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Available Customizations
     13.4 Related Reports
     13.5 Author Details


List of Tables (102 Tables)

Table 1 Use Case for Web AR
Table 2 Augmented Reality Market, By Offering, 2016–2024 (USD Million)
Table 3 Market, By Hardware Component, 2016–2024 (USD Million)
Table 4 Market for Software, By Application, 2016–2024 (USD Million)
Table 5 Market, By Device Type, 2016–2024 (USD Million)
Table 6 Market, By Device Type, 2016–2024 (Thousand Units)
Table 7 Market for HMDS, By Application, 2016–2024 (USD Million)
Table 8 Augmented Reality Hud Market, By Application, 2016–2024 (USD Million)
Table 9 Market, By Application, 2016–2024 (USD Million)
Table 10 Augmented Reality for Consumer Application, By Device Type, 2016–2024 (USD Million)
Table 11 Augmented Reality for Consumer Application, By Region, 2016–2024 (USD Million)
Table 12 Augmented Reality for Consumer Application in North America, By Country, 2016–2024 (USD Million)
Table 13 Augmented Reality for Consumer Application in Europe, By Country, 2016–2024 (USD Million)
Table 14 Augmented Reality for Consumer Application in APAC, By Country, 2016–2024 (USD Million)
Table 15 Augmented Reality for Consumer Application in RoW, By Region, 2016–2024 (USD Million)
Table 16 Use Cases of Augmented Reality in Consumer Application
Table 17 Market for Commercial Application, By Device Type, 2016–2024 (USD Million)
Table 18 Market for Commercial Application, By Region, 2016–2024 (USD Million)
Table 19 Market for Commercial Application in North America, By Country, 2016–2024 (USD Million)
Table 20 Market for Commercial Application in Europe, By Country, 2016–2024 (USD Million)
Table 21 Market for Commercial Application in APAC, By Country, 2016–2024 (USD Million)
Table 22 Market for Commercial Application in RoW, By Region, 2016–2024 (USD Million)
Table 23 Market for Commercial Application, By Subapplication, 2016–2024 (USD Million)
Table 24 Augmented Reality in Retail Market, By Offering, 2016–2024 (USD Million)
Table 25 Augmented Reality in Retail Market, By Device Type, 2016–2024 (USD Million)
Table 26 Augmented Reality in Retail Hardware Market, By Component, 2016–2024 (USD Million)
Table 27 Augmented Reality in Retail Market, By Application, 2016–2024 (USD Million)
Table 28 Augmented Reality in Retail Market, By Retail Type, 2016–2024 (USD Million)
Table 29 Augmented Reality in Retail Market for HMD, By Application, 2016–2024 (USD Million)
Table 30 Augmented Reality in Retail Market for AR Mirror, By Application, 2016–2024 (USD Million)
Table 31 Augmented Reality in Retail Market for Software, By Application, 2016–2024 (USD Million)
Table 32 Augmented Reality in Retail Market for Advertising & Marketing, By Device Type, 2016–2024 (USD Million)
Table 33 Augmented Reality in Retail Market for Try-On Solutions, By Device Type, 2016–2024 (USD Million)
Table 34 Augmented Reality in Retail Market for Information Viewing Systems, By Device Type, 2016–2024 (USD Million)
Table 35 Augmented Reality in Retail Market for Planning & Designing, By Device Type, 2016–2024 (USD Million)
Table 36 Augmented Reality in Retail Market for Advertising & Marketing, By Retail Type, 2016–2024 (USD Million)
Table 37 Augmented Reality in Retail Market for Try-On Solutions, By Retail Type, 2016–2024 (USD Million)
Table 38 Augmented Reality in Retail Market for Information Viewing Systems, By Retail Type, 2016–2024 (USD Million)
Table 39 Augmented Reality in Retail Market for Planning & Designing, By Retail Type, 2016–2024 (USD Million)
Table 40 Augmented Reality in Retail Market for Jewelry, By Application, 2016–2024 (USD Million)
Table 41 Augmented Reality in Retail Market for Beauty & Cosmetics, By Application, 2016–2024 (USD Million)
Table 42 Augmented Reality in Retail Market for Apparel Fitting, By Application, 2016–2024 (USD Million)
Table 43 Augmented Reality in Retail Market for Furniture & Lighting Design, By Application, 2016–2024 (USD Million)
Table 44 Augmented Reality in Retail Market for Grocery Shopping, By Application, 2016–204 (USD Million)
Table 45 Augmented Reality in Retail Market for Footwear, By Application, 2016–2024 (USD Million)
Table 46 Augmented Reality in Retail Market for Other Types, By Application, 2016–2024 (USD Million)
Table 47 Use Cases of Augmented Reality in Commercial Application
Table 48 Market for Enterprise Application, By Device Type, 2016–2024 (USD Million)
Table 49 Market for Enterprise Application, By Region, 2016–2024 (USD Million)
Table 50 Market for Enterprise Application in North America, By Country, 2016–2024 (USD Million)
Table 51 Market for Enterprise Application in Europe, By Country, 2016–2024 (USD Million)
Table 52 Market for Enterprise Application in APAC, By Country, 2016–2024 (USD Million)
Table 53 Market for Enterprise Application in RoW, By Region, 2016–2024 (USD Million)
Table 54 Use Cases of Augmented Reality in Enterprise Application
Table 55 Market for Healthcare Application, By Device Type, 2016–2024 (USD Million)
Table 56 Market for Healthcare Application, By Region, 2016–2024 (USD Million)
Table 57 Market for Healthcare Application in North America, By Country, 2016–2024 (USD Million)
Table 58 Market for Healthcare Application in Europe, By Country, 2016–2024 (USD Million)
Table 59 Market for Healthcare Application in APAC, By Country, 2016–2024 (USD Million)
Table 60 Market for Healthcare Application in RoW, By Region, 2016–2024 (USD Million)
Table 61 Use Cases of Augmented Reality in Healthcare Application
Table 62 Market for Aerospace & Defense Application, By Device Type, 2016–2024 (USD Million)
Table 63 Market for Aerospace & Defense Application, By Region, 2016–2024 (USD Million)
Table 64 Market for Aerospace & Defense Application in North America, By Country, 2016–2024 (USD Million)
Table 65 Market for Aerospace & Defense Application in Europe, By Country, 2016–2024 (USD Million)
Table 66 Market for Aerospace & Defense Application in APAC, By Country, 2016–2024 (USD Million)
Table 67 Market for Aerospace & Defense Application in RoW, By Region, 2016–2024 (USD Million)
Table 68 Use Cases of Augmented Reality in Aerospace & Defense Application
Table 69 Market for Energy Application, By Device Type, 2016–2024 (USD Million)
Table 70 Market for Energy Application, By Region, 2016–2024 (USD Million)
Table 71 Market for Energy Application in North America, By Country, 2016–2024 (USD Million)
Table 72 Market for Energy Application in Europe, By Country, 2016–2024 (USD Million)
Table 73 Market for Energy Application in APAC, By Country 2016–2024 (USD Million)
Table 74 Market for Energy Application in RoW, By Region, 2016–2024 (USD Million)
Table 75 Use Cases of Augmented Reality in Energy Application
Table 76 Market for Automotive Application, By Device Type, 2016–2024 (USD Million)
Table 77 Market for Automotive Application, By Region, 2016–2024 (USD Million)
Table 78 Market for Automotive Application in North America, By Country, 2016–2024 (USD Million)
Table 79 Market for Automotive Application in Europe, By Country, 2016–2024 (USD Million)
Table 80 Market for Automotive Application in APAC, By Country, 2016–2024 (USD Million)
Table 81 Market for Automotive Application in RoW, By Region, 2016–2024 (USD Million)
Table 82 Use Cases of Augmented Reality in Automotive Application
Table 83 Market for Other Applications, By Device Type, 2016–2024 (USD Million)
Table 84 Market for Other Applications, By Region, 2016–2024 (USD Million)
Table 85 Market for Other Applications in North America, By Country, 2016–2024 (USD Million)
Table 86 Market for Other Applications in Europe, By Country, 2016–2024 (USD Million)
Table 87 Market for Other Applications in APAC, By Country, 2016–2024 (USD Million)
Table 88 Market for Other Applications in RoW, By Region, 2016–2024 (USD Million)
Table 89 Use Cases of Augmented Reality in Other Applications
Table 90 Market, By Region, 2016–2024 (USD Million)
Table 91 Market in North America, By Application, 2016–2024 (USD Million)
Table 92 Market in North America, By Country, 2016–2024 (USD Million)
Table 93 Market in Europe, By Application, 2016–2024 (USD Million)
Table 94 Market in Europe, By Country, 2016–2024 (USD Million)
Table 95 Market in APAC, By Application, 2016–2024 (USD Million)
Table 96 Market in APAC, By Country, 2016–2024 (USD Million)
Table 97 Market in RoW, By Application, 2016–2024 (USD Million)
Table 98 Market in RoW, By Region, 2016–2024 (USD Million)
Table 99 Product Launches & Developments, 2018–2019
Table 100 Partnerships, 2018–2019
Table 101 Agreements & Collaborations, 2018–2019
Table 102 Acquisitions & Expansions, 2017–2019


List of Figures (46 Figures)

Figure 1 Market Segmentation
Figure 2 AR Market: Process Flow of Market Size Estimation
Figure 3 AR Market: Research Design
Figure 4 AR Market: Research Methodology
Figure 5 Market Size Estimation Methodology
Figure 6 AR Market: Bottom-Up Approach
Figure 7 AR Market: Top-Down Approach
Figure 8 Data Triangulation
Figure 9 Assumptions of the Research Study
Figure 10 Augmented Reality Market, 2016–2024 (USD Billion)
Figure 11 Market, By Offering, 2019 vs 2024
Figure 12 Enterprise Application Expected to Witness Highest Growth in Market Between 2019 and 2024
Figure 13 APAC Market to Grow at Highest CAGR During Forecast Period
Figure 14 North America Held Largest Size of AR Market for Consumer Applications in 2018
Figure 15 Growing Demand for Augmented Reality in Healthcare Applications to Drive Market Growth During Forecast Period
Figure 16 Consumer Application and China to Hold Largest Share of Market in APAC By 2024
Figure 17 Market in China to Witness Highest CAGR Till 2024
Figure 18 Market in China to Grow at Highest Rate During Forecast Period
Figure 19 Consumer Application to Lead Market During Forecast Period
Figure 20 Evolution of Augmented Reality Technology
Figure 21 Demand for AR Applications in Healthcare and Retail Sectors Will Drive AR Market Growth
Figure 22 Adoption of AR in Retail By Establishments
Figure 23 Value Chain Analysis (2019): Major Value is Added During Research & Product Development and Manufacturing Stages
Figure 24 Elements of AR Ecosystem
Figure 25 AR Market for Hardware Expected to Grow at A Higher CAGR Than Software During Forecast Period
Figure 26 Displays & Projectors to Hold Largest Market Size During Forecast Period
Figure 27 Consumer Application Expected to Hold Largest Size of AR Market for Software During Forecast Period
Figure 28 AR Market for Head-Up Displays to Grow at A Higher Rate During Forecast Period
Figure 29 Head-Mounted Displays Expected to Lead Market in Terms of Shipment During Forecast Period
Figure 30 Augmented Reality Market, By Application
Figure 31 Market for Enterprise Application to Grow at Highest CAGR During Forecast Period
Figure 32 Geographic Snapshot: APAC to Witness Highest CAGR During Forecast Period
Figure 33 US to Account for Largest Size of Global Market in 2024
Figure 34 North America: Snapshot of Market
Figure 35 Europe: Snapshot of AR Market
Figure 36 APAC: Snapshot of AR Market
Figure 37 Companies Adopted Product Launches & Developments as Key Growth Strategy From 2017 to 2019
Figure 38 Ranking of the Top 5 Players in AR Market
Figure 39 Market (Global) Competitive Leadership Mapping, 2018
Figure 40 Geographic Revenue Mix of Major Players
Figure 41 Google, Inc.: Company Snapshot
Figure 42 PTC Inc.: Company Snapshot
Figure 43 Microsoft Corporation: Company Snapshot
Figure 44 Seiko Epson: Company Snapshot
Figure 45 Lenovo Group: Company Snapshot
Figure 46 Vuzix: Company Snapshot

The study involved four major activities for estimating the size of the augmented reality market. Exhaustive secondary research was done to collect information on the market, including its peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations; white papers, augmented reality solution-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases. Secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated through primary research. The secondary data has been collected and analyzed to arrive at the overall augmented reality market size, which has further been validated by primary research.

Primary Research

In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include key industry participants, subject matter experts (SMEs), C-level executives of key companies, and consultants from various key companies and organizations operating in augmented reality market.

Primary research has also been conducted to identify segmentation types and key players, as well as analyze the competitive landscape, key market dynamics (drivers, restraints, opportunities, and challenges), and major growth strategies adopted by market players. During market engineering, both top-down and bottom-up approaches have been extensively used, along with several data triangulation methods, to estimate and forecast the market, including the overall augmented reality market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed during the complete market engineering process to list the key information/insights throughout the report. Primary data has been collected through questionnaires, e-mails, and telephonic interviews.

Augmented Reality Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Extensive qualitative and quantitative analyses have been performed during market engineering to list key information/insights.

Major players in the augmented reality market have been identified through secondary research, and their market ranking has been determined through primary and secondary research. This involved studying the annual and financial reports of top market players, and interviews with industry experts (such as CEOs, vice presidents, directors, and marketing executives) for key insights—both quantitative and qualitative.

All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.

Data Triangulation

After arriving at the overall augmented reality market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.

Study Objectives

  • To define, describe, forecast, and analyze the augmented reality market by offering (hardware, software), device type, application, and geography
  • To forecast the market for various segments with regard to four main regions, namely, North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing the growth of the augmented reality market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze opportunities in the market for various stakeholders by identifying high-growth segments of the augmented reality market
  • To strategically profile the key players and comprehensively analyze their market position in terms of their market ranking and core competencies and to analyze the competitive landscape across the ecosystem

Available Customization

With the given market data, MarketsandMarkets offers customizations according to companies’ specific needs. The following customization options are available for the report.

  • Detailed analysis and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Augmented Reality Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Augmented Reality Market

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