HOME Top Market Reports Automotive ECU Market by Application, ECU Capacity (16-bit, 32-bit, 64 bit), Propulsion (BEVs, HEVs, ICE), Level of Autonomous Driving, Vehicle Type (LDV, HCV, Construction & Mining Equipment, Agricultural Tractors), and Region - Global Forecast to 2025

Automotive ECU Market by Application, ECU Capacity (16-bit, 32-bit, 64 bit), Propulsion (BEVs, HEVs, ICE), Level of Autonomous Driving, Vehicle Type (LDV, HCV, Construction & Mining Equipment, Agricultural Tractors), and Region - Global Forecast to 2025

By: marketsandmarkets.com
Publishing Date: March 2018
Report Code: AT 6120

 

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The automotive Electronic Control Unit (ECU) market was valued at USD 45.25 Billion in 2016 and is projected to reach USD 96.39 Billion by 2025, at a CAGR of 6.01% during the forecast period. The base year for the report is 2016 and the forecast period is 2017 to 2025.

Objectives of the Report

  • To define, segment, and forecast the automotive ECU market (2017–2025), in terms of volume (million units) and value (USD million)
  • To provide detailed analysis of the various forces acting in the automotive ECU market (drivers, restraints, opportunities, and challenges)
  • To segment the automotive ECU market and forecast the market size, by volume and value, based on application, ECU capacity, propulsion, level of autonomous driving, vehicle type, and region (Asia Pacific, Europe, North America, and the Rest of the World)
  • To segment the automotive ECU market and forecast the market size, by volume and value, based on application—ADAS & safety system, body control & comfort system, infotainment & communication system, and powertrain system
  • To segment the automotive ECU market and forecast the market size, by volume and value, based on ECU type— 16-bit ECU, 32-bit ECU, and 64-bit ECU
  • To segment the automotive ECU market and forecast the market size, by volume and value, based on fuel type—BEVs, hybrid vehicles, and ICE vehicles
  • To segment the automotive ECU market and forecast the market size, by volume and value, based on vehicle type—Light-duty vehicles, heavy commercial vehicles, construction & mining equipment, and agricultural tractors
  • To segment the automotive ECU market and forecast the market size, by volume and value, based on the level of autonomous driving—autonomous, conventional, and semi-autonomous
  • To track and analyze competitive developments such as joint ventures, mergers & acquisitions, new product launches, expansions, and other activities carried out by key industry participants

The research methodology used in the report involves primary and secondary sources and follows a bottom-up approach for the purpose of data triangulation. The study involves the country-level OEM and model-wise analysis of automotive ECU market. This analysis involves historical trends as well as existing market penetrations by country as well as vehicle type. The analysis is projected based on various factors such as growth trends in vehicle production and adoption rate by OEMs. The analysis has been discussed with and validated by primary respondents, which include experts from the automotive industry, manufacturers, and suppliers. Secondary sources include associations such as China Association of Automobile Manufacturers (CAAM), International Organization of Motor Vehicle Manufacturers (OICA), European Automobile Manufacturers Association (ACEA), Environmental Protection Agency (EPA), Society of Indian Automotive Manufacturers, SAE International, and paid databases and directories such as Factiva.

The figure below illustrates the break-up of the profile of industry experts who participated in primary discussions.

Automotive ECU Market

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the ECU market for automotive consists of automotive ECU manufacturers such as Continental (Germany), Bosch (Germany), Aptiv (UK), Denso (Japan), Autoliv (Sweden), Mitsubishi Electric (Japan), ZF (Germany), Hitachi (Japan), and Magneti Marelli (Italy). The automotive ECUs are supplied to the Tier 1 companies manufacturing electronic systems and automotive OEMs.

Target Audience

  • Automotive ECU manufacturers
  • Automotive cockpit electronics manufacturers
  • Automotive powertrain manufacturers
  • Automotive safety and comfort system manufacturers
  • Industry associations
  • Raw material suppliers for automotive ECU manufacturers
  • The Automobile Industry as an end-user, traders, distributors, and suppliers of automotive ECUs

Scope of the Report

    Automotive ECU Market, By Application

    • ADAS & Safety System
    • Body Control & Comfort System
    • Infotainment & Communication System
    • Powertrain System

    Automotive ECU Market, By ECU Capacity

    • 16-bit ECU
    • 32-bit ECU
    • 64-bit ECU

    Automotive ECU Market, By Propulsion Type

    • BEVs
    • Hybrid Vehicles
    • ICE Vehicles

    Automotive ECU Market, By Level of Autonomous Driving

    • Autonomous Vehicles
    • Conventional Vehicles
    • Semi-Autonomous Vehicles

    Automotive ECU Market, By Vehicle Type

    • Light-Duty Vehicles
    • Heavy Commercial Vehicles
    • Construction & Mining Equipment
    • Agricultural Tractors

    Automotive ECU Market, By Region

    • Asia Pacific (China, India, Japan, South Korea, and Rest of Asia Pacific)
    • Europe (Germany, France, Italy, UK, and Rest of Europe)
    • North America (US, Mexico, and Canada)
    • Rest of the World (Brazil, Russia, and South Africa)

Available Customizations

With the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs.

    Automotive ECU Market for Infotainment And Communication System, By Region

    • Asia Pacific
    • Europe
    • North America
    • Rest of the World

    Automotive ECU Market for Battery Electric Vehicles, By Region

    • Asia Pacific
    • Europe
    • North America
    • Rest of the World

Growing demand for safety and comfort features are driving the automotive ECU market and is expected to be close to USD 96 Billion by 2025.

Automotive ECUs are used for controlling the diverse electronic parts and processes in a vehicle. These are used in most of the automotive electronic systems and have helped to enhance the driving experience. The demand for automotive ECUs is expected to increase as vehicles continue to be fitted with an increasing number of safety and convenience features that use electronic devices.

Technological advancements in automotive electronics and the increasing demand for connected and autonomous vehicles are further expected to drive the automotive ECU market. Autonomous vehicles are expected to have 40–50% more electronic devices, MCUs, and ECUs than conventional vehicles.

Modern automotive cockpit electronics consist of multiple integrated advanced technologies, which help make a vehicle smart and create a seamless driving experience. Some of the advanced automotive cockpit electronic systems include gesture recognition, haptic feedback, voice control, HUDs, fully digital and 3D instrument clusters, and multimodal systems. These interfaces enhance comfort and safety for the driver.

Market Dynamics

Drivers

  • Increased incorporation of advanced safety, convenience, and comfort systems
  • Growing demand for electric vehicles

Restraints

  • Increasing consumer preference for BYOD
  • Operation failure in ECUs

Opportunities

  • Advent of concept cars and autonomous vehicles
  • Increasing rate of installation of advanced applications in luxury and mid-range vehicles

Challenges

  • Growing trend of ECU consolidation
  • Cost and quality trade-off in the manufacture of ECUs

Automotive ECU Market

Critical Questions:

  • How would OEM see the convertible top as a product differentiation?
  • How are the industry players addressing the challenge of light weight convertible top?
  • Does addition of luxurious features to the vehicle impacts the vehicle sales ?
  • Which are the top safety related developments in the convertible top market?

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
    2.2 Secondary Data
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Data Triangulation
    2.5 Factor Analysis
           2.5.1 Introduction
           2.5.2 Demand-Side Analysis
                    2.5.2.1 Growing Demand for Safety Features
                    2.5.2.2 Growth in Luxury Vehicle Sales
           2.5.3 Supply-Side Analysis
                    2.5.3.1 Focus on Comfort and Convenience Features in Vehicles By Oems
                    2.5.3.2 Technological Advancements in the Automotive Industry
    2.6 Market Size Estimation
    2.7 Assumptions

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 36)
    4.1 Attractive Opportunities in the Automotive ECU Market
    4.2 Automotive ECU Market, By Region
    4.3 Automotive ECU Market, By Country
    4.4 Automotive ECU Market, By Level of Autonomous Driving
    4.5 Automotive ECU Market, By Vehicle Type
    4.6 Automotive ECU Market, By Propulsion
    4.7 Automotive ECU Market, By Application
    4.8 Automotive ECU Market, By ECU Capacity

5 Market Overview (Page No. - 42)
    5.1 Market Dynamics
           5.1.1 Drivers
                    5.1.1.1 Increased Incorporation of Advanced Safety, Convenience, and Comfort Systems
                    5.1.1.2 Growing Demand for Electric Vehicles
           5.1.2 Restraints
                    5.1.2.1 Increasing Consumer Preference for Byod
                    5.1.2.2 Operation Failure in ECUs
           5.1.3 Opportunities
                    5.1.3.1 Advent of Concept Cars and Autonomous Vehicles
                    5.1.3.2 Increasing Rate of Installation of Advanced Applications in Luxury and Mid-Range Vehicles
           5.1.4 Challenges
                    5.1.4.1 Growing Trend of ECU Consolidation
                    5.1.4.2 Cost and Quality Trade-Off in the Manufacture of ECUs

6 Technological Overview (Page No. - 49)
    6.1 Introduction
    6.2 Automotive ECU Market: Market Segmentation
           6.2.1 ADAS & Safety System
           6.2.2 Body Control & Comfort System
           6.2.3 Infotainment & Communication System
           6.2.4 Powertrain System

7 Automotive ECU Market, By Application (Page No. - 53)
    7.1 Introduction
    7.2 ADAS & Safety System
    7.3 Body Control & Comfort System
    7.4 Infotainment & Communication System
    7.5 Powertrain System

8 Automotive ECU Market, By Propulsion Type (Page No. - 60)
    8.1 Introduction
    8.2 BEVS
    8.3 Hybrid Vehicles
    8.4 ICE Vehicles

9 Automotive ECU Market, By ECU Capacity (Page No. - 67)
    9.1 Introduction
    9.2 16-Bit ECU
    9.3 32-Bit ECU
    9.4 64-Bit ECU

10 Automotive ECU Market, By Level of Autonomous Driving (Page No. - 73)
     10.1 Introduction
     10.2 Autonomous Vehicles
     10.3 Conventional Vehicles
     10.4 Semi-Autonomous Vehicles

11 Automotive ECU Market, By Vehicle Type & Region (Page No. - 80)
     11.1 Introduction
     11.2 Asia Pacific
             11.2.1 China
             11.2.2 India
             11.2.3 Japan
             11.2.4 South Korea
             11.2.5 Rest of Asia Pacific
     11.3 Europe
             11.3.1 France
             11.3.2 Germany
             11.3.3 Italy
             11.3.4 UK
             11.3.5 Rest of Europe
     11.4 North America
             11.4.1 Canada
             11.4.2 Mexico
             11.4.3 US
     11.5 Rest of the World
             11.5.1 Brazil
             11.5.2 Russia
             11.5.3 South Africa

12 Competitive Landscape (Page No. - 114)
     12.1 Overview
     12.2 Market Ranking Analysis
     12.3 Competitive Situation & Trends
             12.3.1 New Product Developments
             12.3.2 Expansions
             12.3.3 Partnerships/Supply Contracts/Collaborations/Joint Ventures/Agreements/Mergers & Acquisitions

13 Company Profiles (Page No. - 120)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     13.1 Continental
     13.2 Bosch
     13.3 Aptiv
     13.4 Denso Corporation
     13.5 Autoliv
     13.6 Mitsubishi Electric
     13.7 Magneti Marelli
     13.8 ZF
     13.9 Hitachi
     13.10 Lear

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 152)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real Time Market Intelligence
     14.5 Available Customizations
             14.5.1 Automotive ECU Market for Infotainment and Communication System, By Region and Country
                        14.5.1.1 Asia Pacific
                        14.5.1.2 Europe
                        14.5.1.3 North America
                        14.5.1.4 Rest of the World
             14.5.2 Automotive ECU Market for Battery Electric Vehicles, By Region and Country
                        14.5.2.1 Asia Pacific
                        14.5.2.2 Europe
                        14.5.2.3 North America
                        14.5.2.4 Rest of the World
     14.6 Related Reports
     14.7 Author Details


List of Tables (91 Tables)

Table 1 Currency Exchange Rates (Wrt USD)
Table 2 Regulations for Driving Assistance Safety Systems
Table 3 Automotive ECU Market Size, By Application, 2015–2025 (Million Units)
Table 4 Market Size, By Application, 2015–2025 (USD Million)
Table 5 ADAS & Safety System: Market Size, By Region, 2015–2025 (Million Units)
Table 6 ADAS & Safety System: Market Size, By Region, 2015–2025 (USD Million)
Table 7 Body Control & Comfort System: Market Size, By Region, 2015–2025 (Million Units)
Table 8 Body Control & Comfort System: Market Size, By Region, 2015–2025 (USD Million)
Table 9 Infotainment & Communication System: Market Size, By Region, 2015–2025 (Million Units)
Table 10 Infotainment & Communication System: Market Size, By Region, 2015–2025 (USD Million)
Table 11 Powertrain System: Market Size, By Region, 2015–2025 (Million Units)
Table 12 Powertrain System: Market Size, By Region, 2015–2025 (USD Million)
Table 13 Market Size, By Propulsion Type, 2015–2025 (Million Units)
Table 14 Automotive ECU Market Size, By Propulsion Type, 2015–2025 (USD Million)
Table 15 BEVS: Market Size, By Region, 2015–2025 (Million Units)
Table 16 BEVS: Market Size, By Region, 2015–2025 (USD Million)
Table 17 HEVS: Market Size, By Region, 2015–2025 (Million Units)
Table 18 HEVS: Market Size, By Region, 2015–2025 (USD Million)
Table 19 ICE Vehicles: Market Size, By Region, 2015–2025 (Million Units)
Table 20 ICE Vehicles: Market Size, By Region, 2015–2025 (USD Million)
Table 21 Automotive ECU Market Size, By Capacity, 2015–2025 (Million Units)
Table 22 Market Size, By Capacity, 2015–2025 (USD Million)
Table 23 16-Bit ECU: Market Size, By Region, 2015–2020 (Million Units)
Table 24 16-Bit ECU: Market Size, By Region, 2015–2020 (USD Million)
Table 25 32-Bit ECU: Market Size, By Region, 2015–2025 (Million Units)
Table 26 32-Bit ECU: Market Size, By Region, 2015–2025 (USD Million)
Table 27 64-Bit ECU: Market Size, By Region, 2015–2025 (Million Units)
Table 28 64-Bit ECU: Market Size, By Region, 2015–2025 (USD Million)
Table 29 Automotive ECU Market Size, By Level of Autonomous Driving, 2015–2025 (Million Units)
Table 30 Market Size, By Level of Autonomous Driving, 2015–2025 (USD Million)
Table 31 Autonomous Vehicles: Market Size, By Region, 2022–2025 (Million Units)
Table 32 Autonomous Vehicles: Market Size, By Region, 2015–2025 (USD Million)
Table 33 Conventional Vehicles: Market Size, By Region, 2015–2025 (Million Units)
Table 34 Conventional Vehicles: Market Size, By Region, 2015–2025 (USD Million)
Table 35 Semi-Autonomous Vehicles: Market Size, By Region, 2015–2025 (Million Units)
Table 36 Semi-Autonomous Vehicles: Market Size, By Region, 2015–2025 (USD Million)
Table 37 Automotive ECU Market Size, By Region, 2015–2025 (Million Units)
Table 38 Market Size, By Region, 2015–2025 (USD Million)
Table 39 Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 40 Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 41 Asia Pacific: Market Size, By Country, 2015–2025 (Million Units)
Table 42 Asia Pacific: Market Size, By Country, 2015–2025 (USD Million)
Table 43 Asia Pacific: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 44 Asia Pacific: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 45 China: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 46 China: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 47 India: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 48 India: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 49 Japan: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 50 Japan: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 51 South Korea: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 52 South Korea: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 53 Rest of Asia Pacific: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 54 Rest of Asia Pacific: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 55 Europe: Market Size, By Country, 2015–2025 (Million Units)
Table 56 Europe: Market Size, By Country, 2015–2025 (USD Million)
Table 57 Europe: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 58 Europe: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 59 France: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 60 France: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 61 Germany: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 62 Germany: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 63 Italy: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 64 Italy: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 65 UK: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 66 UK: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 67 Rest of Europe: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 68 Rest of Europe: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 69 North America: Market Size, By Country, 2015–2025 (Million Units)
Table 70 North America: Market Size, By Country, 2015–2025 (USD Million)
Table 71 North America: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 72 North America: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 73 Canada: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 74 Canada: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 75 Mexico: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 76 Mexico: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 77 US: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 78 US: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 79 RoW: Market Size, By Country, 2015–2025 (Million Units)
Table 80 RoW: Market Size, By Country, 2015–2025 (USD Million)
Table 81 RoW: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 82 RoW: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 83 Brazil: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 84 Brazil: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 85 Russia: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 86 Russia: Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 87 South Africa: Market Size, By Vehicle Type, 2015–2025 (Million Units)
Table 88 South Africa: Automotive ECU Market Size, By Vehicle Type, 2015–2025 (USD Million)
Table 89 New Product Developments, 2015–2018
Table 90 Expansions, 2016–2018
Table 91 Partnerships/Supply Contracts/Collaborations/Joint Ventures/Agreements/Mergers & Acquisitions, 2016–2018


List of Figures (55 Figures)

Figure 1 Automotive ECU Market: Segmentations Covered
Figure 2 Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 5 Luxury Vehicle Y-O-Y Sales Growth (2011–2016)
Figure 6 Market: Bottom-Up Approach
Figure 7 Automotive ECU Market: Top-Down Approach
Figure 8 ADAS & Safety System Segment to Drive the Growth of the Market, 2017 vs 2025 (USD Billion)
Figure 9 Conventional Vehicle Segment to Be the Largest Contributor to the Market, 2017 vs 2025 (USD Billion)
Figure 10 32-Bit System to Be the Largest Segment of the Market, 2017 vs 2025 (USD Billion)
Figure 11 Light Duty Vehicles Segment to Be the Largest Contributor to the Market, 2017 vs 2025 (USD Million)
Figure 12 Asia Pacific to Hold the Largest Share of the Market, 2017 vs 2025 (USD Billion)
Figure 13 Increasing Adoption of Advanced Vehicle Electronics to Drive the Market in the Next 8 Years
Figure 14 Asia Pacific to Hold the Largest Share of Market, 2017 vs 2025 (By Value)
Figure 15 The Chinese Market is Expected to Grow at the Highest CAGR During the Forecast Period (By Value)
Figure 16 Conventional Vehicles are Expected to Hold the Largest Share of Market, 2017 vs 2025 (By Value)
Figure 17 Light Duty Vehicles to Hold the Largest Market Share, 2017 vs 2025 (By Value)
Figure 18 ICE Vehicles Segment is Estimated to Lead the Market During the Forecast Period (By Value)
Figure 19 ADAS and Safety System is Estimated to Have the Largest Market Size, 2017 vs 2025 (By Value)
Figure 20 32-Bit ECU to Have the Largest Market Size, 2017 vs 2025 (By Value)
Figure 21 Automotive ECU Market: Market Dynamics
Figure 22 BEV Sales in Major Regions, 2017 vs 2022 (Thousand Units)
Figure 23 Adoption Trend of Autonomous Vehicles
Figure 24 ECU Consolidation Evolution
Figure 25 Technological Evolution of Automotive ECU Applications
Figure 26 Major Automotive ECU Application Areas
Figure 27 Automotive ECU Market, By Application
Figure 28 Automotive ECU Market, By Application, 2017 vs 2025 (USD Billion)
Figure 29 Automotive ECU Market, By Propulsion Type, 2017 vs 2025 (USD Million)
Figure 30 Automotive ECU Market, By Capacity, 2017 vs 2025 (Million Units)
Figure 31 Levels of Autonomous Driving
Figure 32 Automotive ECU Market, By Level of Autonomous Driving, 2017 vs 2025 (USD Million)
Figure 33 Automotive ECU Market, By Region, 2017 vs 2025
Figure 34 Automotive ECU Market, By Vehicle Type, 2017 vs 2025
Figure 35 Asia Pacific: Market Snapshot
Figure 36 Europe: Automotive ECU Market, By Country, 2017 vs 2025 (Million Units)
Figure 37 North America: Automotive ECU Market Snapshot
Figure 38 RoW: Automotive ECU Market Size, By Country, 2017 vs 2025 (Million Units)
Figure 39 Key Developments By Leading Players in the Market, 2015–2018
Figure 40 Automotive ECU Market Ranking: 2017
Figure 41 Continental: Company Snapshot
Figure 42 SWOT Analysis: Continental
Figure 43 Bosch: Company Snapshot
Figure 44 SWOT Analysis: Bosch
Figure 45 Aptiv: Company Snapshot
Figure 46 SWOT Analysis: Aptiv
Figure 47 Denso Corporation: Company Snapshot
Figure 48 SWOT Analysis: Denso
Figure 49 Autoliv: Company Snapshot
Figure 50 SWOT Analysis: Autoliv
Figure 51 Company Snapshot: Mitsubishi Electric
Figure 52 Magneti Marelli: Company Snapshot
Figure 53 ZF: Company Snapshot
Figure 54 Hitachi: Company Snapshot
Figure 55 Lear: Company Snapshot

      Growing demand for safety and comfort features are driving the automotive ECU market and is expected to be close to USD 96 Billion by 2025.

      Automotive ECUs are used for controlling the diverse electronic parts and processes in a vehicle. These are used in most of the automotive electronic systems and have helped to enhance the driving experience. The demand for automotive ECUs is expected to increase as vehicles continue to be fitted with an increasing number of safety and convenience features that use electronic devices.

      Technological advancements in automotive electronics and the increasing demand for connected and autonomous vehicles are further expected to drive the automotive ECU market. Autonomous vehicles are expected to have 40–50% more electronic devices, MCUs, and ECUs than conventional vehicles.

      Modern automotive cockpit electronics consist of multiple integrated advanced technologies, which help make a vehicle smart and create a seamless driving experience. Some of the advanced automotive cockpit electronic systems include gesture recognition, haptic feedback, voice control, HUDs, fully digital and 3D instrument clusters, and multimodal systems. These interfaces enhance comfort and safety for the driver.

      Market Dynamics

      Drivers

      • Increased incorporation of advanced safety, convenience, and comfort systems
      • Growing demand for electric vehicles

      Restraints

      • Increasing consumer preference for BYOD
      • Operation failure in ECUs

      Opportunities

      • Advent of concept cars and autonomous vehicles
      • Increasing rate of installation of advanced applications in luxury and mid-range vehicles

      Challenges

      • Growing trend of ECU consolidation
      • Cost and quality trade-off in the manufacture of ECUs

      Automotive ECU Market

      Critical Questions:

      • How would OEM see the convertible top as a product differentiation?
      • How are the industry players addressing the challenge of light weight convertible top?
      • Does addition of luxurious features to the vehicle impacts the vehicle sales ?
      • Which are the top safety related developments in the convertible top market?

      The Electronic Control Unit (ECU) market for automotive is projected to grow at a CAGR of 6.01% from 2017 to 2025. The market for automotive ECUs is estimated to be USD 60.45 Billion in 2017 and is projected to reach USD 96.39 Billion by 2025. The key growth drivers of this market are the increased incorporation of advanced safety, convenience, and comfort systems in vehicles and the increase in demand for hybrid electric vehicles (HEV) and battery electric vehicles (BEV).

      The ADAS & safety system segment is estimated to hold the largest market share in the global automotive ECU market. The market growth in this segment can be attributed to the increasing number of government mandates for ADAS features and the inclusion of basic safety systems such as ABS, airbags, and TPMS.

      The 64-bit ECU is estimated to be the fastest growing segment of automotive ECU market. Rising demand for advanced electronics such as windshield HUDs, camera modules, drive mode selector, RADAR, LiDAR, and advanced telematics that require fast and real-time processing is expected to drive the 64-bit ECU market.

      By vehicle type, the light-duty vehicles segment is estimated to hold the largest market share of the automotive ECU market. Luxury light-duty vehicles use a large number of ECUs as these vehicles are equipped with advanced vehicle electronics functions for better comfort, convenience, and safety. Additionally, factors such as the sizeable number of luxury light-duty vehicles in Europe and North America and the increasing demand for these vehicles in the Asia Pacific region are increasing the demand for automotive ECUs. In the Asia Pacific region, the demand for luxury light-duty vehicles is growing due to the increasing purchasing power of consumers and the growing demand for comfort and safety features in a vehicle.

      The automotive ECU market for Battery Electric Vehicles (BEVs) segment is estimated to grow at the highest rate during the forecast period. BEVs have many electric components and ECUs in the drivetrain, interior, and body. BEV manufacturers are also adopting advanced technologies to attract more customers.

      Automotive ECU Market

      Asia Pacific is estimated to dominate the ECU market for automotive, by volume as well as value. The growth of this market can be attributed to the increase in production and demand for passenger cars and electric vehicles. The increasing demand for advanced electronics in vehicles, growing purchasing power of the consumers, and rising consumer awareness for safety features in the developing countries are the key factors driving the automotive ECU market in the Asia Pacific region.

      A key factor restraining the growth of the automotive ECU market is the increasing consumer preference for BYOD (Bring Your Own Device) and the approach of ECU consolidation. Unlike conventional cockpit electronics system, the BYOD technology eliminates the need for embedded display and infotainment systems in the vehicle. It also indirectly reduces the use of ECUs, which are required to run these technologies. In addition, OEMs are adopting BYOD technology as it is easy to use and helps to cut down the overall cost of the vehicle.

      Some of the key market players are Continental (Germany), Bosch (Germany), Aptiv (UK), Denso (Japan), Autoliv (Sweden), Mitsubishi Electric (Japan), and Hitachi (Japan).

      Increase in demand for premium vehicles is the key growth driver for the automotive convertible roof system market

      Hardtop

      A hardtop is a rigid form of automobile roof. Hardtop is further segmented into retractable hardtop. A retractable hardtop is also known as coupe convertible. Retractable hardtop uses materials such as steel, plastic, and aluminum among others, which further vary from two to five in the number of rigid sections that often rely on complex dual-hinged trunk lids. Webasto manufactures all types of automotive convertible roof systems such as hardtops, soft tops, and retractable hardtops. The company has been working on technologies to meet the OEM requirements. It also produces tops and components like roof blinds that are made of polycarbonate, which is extremely impact resistant and helps the company to maintain its leading position in the automotive convertible roof system market.

      Soft top

      A soft top is a vehicle with a soft roof that can sometimes be folded down or removed. The material used for convertible soft tops is Polyvinyl chloride (PVC). This material consists of two layers. The top layer made of PVC and a lower layer made of fabric usually cotton. Soft top is commonly used rooftop type in the automotive convertible roof system market. The models that are soft top convertible are Audi A5, Audi TT, Porsche 911, Jaguar F-type, Alfa Romeo 4C, Ford Mustang, and Range Rover Evoque.

      Critical Questions:

      • Where will luxurious features take the industry in the mid to long term?
      • Will the suppliers continue to explore new avenues for convertible top system market? 
      • Is there a threat from substitute products such as sunroof?

      Increase in demand for premium vehicles is the key growth driver for the automotive convertible roof system market

      Hardtop

      A hardtop is a rigid form of automobile roof. Hardtop is further segmented into retractable hardtop. A retractable hardtop is also known as coupe convertible. Retractable hardtop uses materials such as steel, plastic, and aluminum among others, which further vary from two to five in the number of rigid sections that often rely on complex dual-hinged trunk lids. Webasto manufactures all types of automotive convertible roof systems such as hardtops, soft tops, and retractable hardtops. The company has been working on technologies to meet the OEM requirements. It also produces tops and components like roof blinds that are made of polycarbonate, which is extremely impact resistant and helps the company to maintain its leading position in the automotive convertible roof system market.

      Soft top

      A soft top is a vehicle with a soft roof that can sometimes be folded down or removed. The material used for convertible soft tops is Polyvinyl chloride (PVC). This material consists of two layers. The top layer made of PVC and a lower layer made of fabric usually cotton. Soft top is commonly used rooftop type in the automotive convertible roof system market. The models that are soft top convertible are Audi A5, Audi TT, Porsche 911, Jaguar F-type, Alfa Romeo 4C, Ford Mustang, and Range Rover Evoque.

      Critical Questions:

      • Where will luxurious features take the industry in the mid to long term?
      • Will the suppliers continue to explore new avenues for convertible top system market? 
      • Is there a threat from substitute products such as sunroof?

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