ADAS Market

ADAS Market by System (ACC, DMS, IPA, PDS, TJA, FCW, CTA, RSR, LDW, AEB, & BSD), Component (Radar, LiDAR, Ultrasonic, & Camera Unit), Vehicle (PC, LCV, Bus, & Truck), Level of Autonomy (L1, L2&3, L4, L5), Offering, EV, and Region - Global Forecast to 2030

Report Code: AT 2068 Jun, 2020, by marketsandmarkets.com

ADAS Market

Advanced driver assistance systems (ADAS) monitor the surroundings of a vehicle as well as the driving behavior within it to pre-emptively detect potential hazards. This technology uses vehicle-based intelligent safety systems to enhance the driving experience as well as vehicle & pedestrian safety by preventing crashes and mitigating crash severity.

Key Drivers:

  • Stringent vehicle safety regulations
  • Growing demand for safety and driving comfort features
  • Demand for luxury vehicles

Key Restraints:

  • Lack of required infrastructure in developing countries
  • Environmental constraints and security threats

Top Players

  • Robert Bosch (Germany)
  • Continental AG (Germany)
  • ZF Friedrichshafen (Germany)
  • Denso (Japan)
  • Aptiv (UK)
  • Valeo (France)
  • Hyundai Mobis (South Korea)
  • Veoneer (Sweden)
  • Magna International (Canada)

Startups

  • Luminar Technologies (US)
  • ADASKY (Israel)
  • Bright Way Vision (Israel)
  • TriEye LTD (Israel)

  • Robert Bosch (Germany): Robert Bosch designs and manufactures essential ADAS components such as mono camera, stereo video camera, long-range radar sensor (LRR), mid-range radar (MRR), and ultrasonic sensors in the ADAS market. Bosch developed camera and artificial intelligence (AI) based driver monitoring systems to prevent accidents caused by driver distraction and drowsiness. Camera mounted on the steering wheel detects when the driver’s eyelids are getting heavy, when they are distracted, or when they turn their head toward other passengers or the rear seats. Intelligent image-processing algorithm can accurately identify these scenarios and alerts the driver or applies brakes if necessary.
  • ZF Friedrichshafen (Germany): ZF offers cameras, radar sensors, ECUs for advanced driver assistance systems such as automatic emergency braking, adaptive cruise control, emergency steering control, lane keep assist, traffic jam assist, and highway driving assist. It developed ZF coASSIST, a Level 2+ automated driving system, which is its first step into the modular Level 2+ hardware and software suite. From 2020, ZF will equip production vehicles with this new ZF system for a major Asian manufacturer. The system offers safety and driver assistance features well under USD 1,000.
  • Luminar Technologies (US): Luminar offers LiDAR based vision systems in the ADAS market. It is developing LiDAR based vision system called Iris to compete against existing semi-driving platforms such as Tesla Autopilot, Cadillac Super Cruise, and Nissan Pro Pilot. Luminar partnered with Volvo to roll out highway pilot feature in 2022. The company also claimed to reduce the Iris LiDAR unit cost to USD 1,000 and USD 500 for full autonomy and semi-autonomous systems respectively.

ADAS Market and Key Application:


  • Adaptive Cruise Control - Adaptive cruise control (ACC), also known as autonomous cruise control, is an advanced version of cruise control. In cruise control, the vehicle is maintained at a steady speed as the system takes over the throttle. However, in ACC, the vehicle adjusts its own speed to keep a safe distance from the vehicles ahead. The factors positively affecting the growth of adaptive cruise control are technology upgrades and the increasing need for passenger safety. The rising number of accidents has led to an increase in the installation of adaptive cruise control in vehicles.
  • Automatic Emergency Braking - Automatic emergency braking (AEB) is a safety feature that alerts drivers about an imminent crash and enables them to use the maximum braking capacity of the vehicle. AEB automatically applies the brakes if a situation becomes critical, and the driver is not responsive. AEB comes in 3 categories, namely, low-speed systems, higher speed systems, and pedestrian systems. Low-speed systems work on city streets to detect another vehicle in front of the car.
  • Blind Spot Detection - A blind spot detection system detects other vehicles that fall in the ‘blind spot range’ of the driver, usually on the side or rear of the vehicle. A blind spot is an area around the vehicle that cannot be easily viewed by the driver. When another vehicle enters the blind spot range, the sensors detect it and send visual or audio alarms to the driver.

[275 Pages Report] The global ADAS market size is projected to grow from USD 27.0 billion in 2020 to USD 83.0 billion by 2030, at a CAGR of 11.9%. Compliance with upcoming safety mandates and increasing demand for semi-autonomous driving systems will drive the market for ADAS.

The COVID-19 pandemic has led to the suspension of vehicle production and supply disruptions, which have brought the automotive industry to a halt. Lower vehicle sales will be a major concern for automotive OEMs for the next few quarters. According to experts, there is a slim chance of vehicle sale recovery in 2020. The ADAS market, however, is expected to witness a significant boost in 2022 owing to the mandates by different countries. Before that, lower vehicle sales and abrupt stoppage in the development of new automotive technologies will result in sluggish growth of the ADAS market in 2021.

ADAS Market

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COVID-19 impact on ADAS market:

Major ADAS solution providers such as Bosch and Continental have announced the suspension of production due to the lowered demand, supply chain bottlenecks, and to protect the safety of their employees in France, Germany, Italy, and Spain during the COVID-19 pandemic. As a result, the demand for ADAS solutions is expected to decline in 2020. Manufacturers are likely to adjust production to prevent bottlenecks and plan production according to demand from OEMs and tier 1 manufacturers.

Major ADAS solution providers lost revenue in Q1 2020. As the resumption of vehicle production is not likely in the immediate future due to the severity of the pandemic, especially in the US and major European countries, tier 1 players suspect a further decline in revenue in the remaining quarters of 2020. For instance, Aptiv’s advanced safety and user segment logged revenue of USD 902 million in Q1 2020 compared to USD 1,023 in Q1 2019, a decline of 13%. According to the company, the scenario could be worse in Q2 as global vehicle production is expected to fall by 50-60%. The company suspended production in China, followed by North America and Europe. ADAS providers are facing disruptions in supply chains as countries are in a state of lockdown to prevent the spread of the disease. Thus, the market for ADAS is estimated to undergo a declining phase in 2020.

Market Dynamics:

Driver: Stringent vehicle safety regulations

Increasing awareness about vehicle safety ratings and decreasing component costs due to extensive application of cameras and radars will be major growth drivers for the ADAS market. Major OEMs are embracing ADAS solutions to achieve higher safety ratings to attract more consumers. Hence, leading OEMs either standardize safety systems across the models or offer them as additional features. Thus, the increasing penetration of ADAS features will surge the demand for components such as cameras, radar sensors, ultrasonic sensors, and LiDAR during the forecast period.

Restraint: Lack of required infrastructure in developing countries

ADAS require basic infrastructure such as well-organized roads, lane marking, and availability of GPS for effective functioning. Poor infrastructure outside urban areas, cost considerations, and poor driving training or driving discipline restrain the growth of the ADAS market in developing countries. In addition, financial crises due to the ongoing COVID-19 pandemic will further delay the development of modern infrastructure for intelligent transportation.

Opportunity: Emergence of autonomous vehicles

The introduction of autonomous vehicles is expected to transform commuting. ADAS technologies have significantly reduced the complexity of driving, with features such as lane monitoring, emergency braking, stability controls, and others. Autonomous vehicles rely on advanced technologies and systems such as LiDAR, radar, ultrasonic sensors, and high-definition cameras to collect data. This data is analyzed by an onboard smart autonomous driving system to maneuver the vehicle safely. Tesla, Volkswagen, Ford, General Motors, and Waymo plan to launch fully autonomous vehicles in the coming years. In March 2018, Nissan announced plans to deploy ProPILOT in 20 models by 2022. The increasing focus on autonomous driving systems would enable OEMs to incorporate more cruise control features and advanced safety systems for semi-autonomous vehicles.

Challenge: Environmental constraints and security threats

Most safety features of ADAS comprise sensors such as radar sensors, LiDAR, ultrasonic sensors, cameras, infrared, and several actuators. These sensors and actuators monitor fields in every direction and ensure the safety of the vehicle, driver, passengers, and pedestrians. The functioning of the system depends on several factors, such as traffic and weather. Lack of accurate fail safe methods could jeopardize occupant safety. A perfect balance between automation and manual override is necessary for the safe operation of ADAS. In addition to its functional requirements, ADAS must be secured from hackers with malicious intent. A hacker who infiltrates the system could gain control of the vehicle. Several studies have shown that vehicle control can be gained through Bluetooth, Wi-Fi, or even GPS. These security threats pose a significant challenge for system manufacturers and OEMs.

ADAS Market by Market Dynamics

The passenger car segment is expected to be the largest during the forecast period

The passenger car segment makes a major contribution to the ADAS market. The increased demand for safety systems in emerging markets can be attributed to improving road safety standards, supporting legislation, and consumer awareness. Additionally, several countries in Europe, North America, and Asia Pacific have introduced regulations that mandate the incorporation of various types of ADAS in the passenger car segment. For instance, the European Union has outlined Vision Zero, an initiative to mitigate road deaths to zero by 2050. The authority has targeted to reduce fatalities and injuries by 50% by 2030. The strategic plan also includes mandating major safety features such as lane departure warning, automatic emergency braking, and drowsiness & attention detection in new vehicles by 2022. Developed countries such as South Korea have mandated AEB and LDW systems for all new passenger vehicles from January 2019.

Radar sensor will have a major share in the ADAS market during the forecast period

Major OEMs are incorporating ADAS solutions to achieve higher safety ratings and attract more consumers. Hence, they either standardize safety systems across models or offer them as additional features. Growing safety awareness and the increasing number of accidents are the major drivers for the growth of the ADAS market, which has resulted in more demand for radar sensors in countries such as China, the US, and major European countries. The US Federal Communications Commission (FCC) and European Telecommunications Standards Institute (ETSI) have restricted the usage of 24 GHz radar in 5 GHz bandwidth. The 24 GHz frequency range will not be available in the ultrawideband (UWB) beyond 2022. Major OEMs and tier 1 auto component manufacturers are shifting to long-range 77 GHz radars for better reliability and compliance with regulations. This is expected to drive the demand for radar sensors in the ADAS market. In addition, increasing focus on collision avoidance systems in semi-autonomous driving systems is expected to boost the demand for radar sensors during the forecast period.

Some leading manufacturers and suppliers of ADAS are Robert Bosch (Germany), Continental AG (Germany), ZF Friedrichshafen (Germany), Denso (Japan), Aptiv (UK), Valeo (France), and Magna International (Canada). These tier 1 suppliers have developed innovative safety and driver assistance systems, depending on the specific requirements of OEMs. Also, these players have expanded their regional presence through partnerships, joint ventures, and new establishments in high-growth regions. A comprehensive product portfolio, coupled with a strong regional presence, has helped key players strengthen their foothold in the global ADAS market.

ADAS Market by Region

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“The Asia Pacific ADAS market is projected to hold the largest share by 2030.”

China, South Korea, and Japan account for the largest share of the ADAS market in the Asia Pacific region. The growth of the market in Asia Pacific can be attributed to the high vehicle production and increased use of advanced electronics in Japan, South Korea, and China. The governments of these countries have recognized the growth potential of the automotive industry and have consequently taken different initiatives to encourage major OEMs to enter their domestic markets. Several European and American automobile manufacturers such as Volkswagen (Germany), Mercedes Benz (Germany), and General Motors (US) have shifted their production plants to developing countries.

Major ADAS solution providers such as Robert Bosch (Germany), Continental (Germany), and Denso (Japan) have production facilities across the region. Despite the slowdown in vehicle sales due to the COVID-19 pandemic, existing safety mandates would surely boost the penetration of ADAS features in upcoming vehicles. For instance, China mandated TPMS in vehicles from 2019. The country is also considering mandating automatic emergency braking during the forecast period. In addition, the Chinese government released multiple measures to boost economic recovery, including stabilizing domestic consumption, supporting new energy vehicle development, and other monetary and fiscal policies. As a result, the auto industry is projected to show significant improvement in the second quarter of 2020. Economic assistance, upcoming mandates, and the growth of Chinese OEMs would drive the demand for ADAS in the country.

Japan is a key market for advanced electrical and electronic components in the Asia Pacific region. The Ministry of Land, Infrastructure, Transport and Tourism (MLITT), announced plans to mandate AEB for all new passenger cars by November 2021. Existing models will have this feature by December 2025, while all imported vehicles will have AEB by June 2024. The Ministry for Road Transport and Highways (India) planned to adopt ADAS features by 2022. Features such as electronic stability control and automatic emergency braking have been considered in the first phase. Tier 1 manufacturers such as Continental are collaborating with OEMs in India to support the implementation by 2022-2023.

Key Market Players

The global ADAS market is dominated by major players such as Robert Bosch (Germany), Continental AG (Germany), ZF Friedrichshafen (Germany), Denso (Japan), Aptiv (UK), Valeo (France), and Magna International (Canada). These companies have secure distribution networks at a global level and offer a wide range of advanced driver assistance systems. The key strategies adopted by these companies to sustain their market position are new product developments, collaborations, and contracts & agreements.

Scope of the Report

Report Metric

Details

Market size available for years

2017–2030

Base year considered

2019

Forecast period

2020–2030

Forecast units

Volume (‘000 Units) and Value (USD Million)

Segments covered

System, Component, Offering, Electric Vehicle, Level of Autonomy, Vehicle Type, and Region

Geographies covered

North America, Asia Pacific, Europe, and Rest of the World

Companies Covered

Robert Bosch (Germany), Continental AG (Germany), Denso (Japan), Aptiv (UK), ZF Friedrichshafen (Germany) Valeo (France), Magna International (Canada), Hyundai Mobis (South Korea), and Veoneer (Sweden).
More than 20 major players are covered under the report.

This research report categorizes the ADAS market based on system, component, offering, electric vehicle, level of autonomy, vehicle type, and region

Based on system:

  • Adaptive Cruise Control (ACC)
  • Adaptive Front Light (AFL)
  • Automatic Emergency Braking (AEB)
  • Blind Spot Detection (BSD)
  •  Cross Traffic Alert (CTA)
  • Driver Monitoring System (DMS)
  • Forward Collision Warning (FCW)
  • Intelligent Park Assist (IPA)
  • Lane Departure Warning (LDW)
  • Night Vision System (NVS)
  • Pedestrian Detection System (PDS)
  • Road Sign Recognition (RSR)
  • Tire Pressure Monitoring System (TPMS)
  • Traffic Jam Assist (TJA)

Based on component:

  • Camera Unit
  • LiDAR
  • Radar Sensor
  • Ultrasonic Sensor
  • Infrared Sensor

Based on offering:

  • Hardware
  • Software

Based on electric vehicle:

  • Battery Electric Vehicles (BEV)
  • Hybrid Electric Vehicles (HEV)
  • Plug-in Hybrid Electric Vehicle (PHEV)
  • Fuel Cell Electric Vehicle (FCEV)

Based on level of autonomy:

  • L1
  • L2 & L3
  • L4
  • L5

Based on vehicle type:

  • Passenger Car
  • Light Commercial Vehicle
  • Truck
  • Bus

Based on the region:

  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Rest of Asia Pacific
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Russia
    • Italy
    • Spain
    • Turkey
    • UK
    • Rest of Europe
  • Rest of the World
    • Brazil
    • South Africa
    • Others in RoW

Recent Developments

  • In February 2020, Veoneer was selected to supply active safety systems based on next-generation vision and radar systems. Veoneers scalable system has been developed to meet Euro NCAP 5-star safety rating as well as provide several driver assistance features such as highway assist, lane centering control, stop and go adaptive cruise control, automatic emergency braking, traffic sign recognition, and automated high beam control.
  • In February 2020, Continental announced a new production plant for ADAS in Texas, US, with an investment of USD 109 million over the next 3 years. The new production facility will manufacture radars from 2021.
  • In January 2020, ZF launched ZF coASSIST, a Level 2+ automated driving system, which is its first step into the modular Level 2+ hardware and software suite and highlights ZF’s capabilities as a full system supplier. From 2020, ZF will equip production vehicles with this new ZF system for a major Asian manufacturer.
  • In November 2019, Denso partnered with Metawave to accelerate the development of smart radar systems for autonomous cars. Denso also invested USD 17 million in Metawave in May 2018.
  • In August 2019, Continental unveiled new system solutions for safer automated driving. It developed a combined camera system comprising an inward looking infrared camera and an outward looking camera. The system can simultaneously monitor the driver as well as surrounding vehicles.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 38)
    1.1 OBJECTIVES OF STUDY
    1.2 MARKET DEFINITION
           1.2.1 INCLUSIONS & EXCLUSIONS
                    TABLE 1 INCLUSIONS & EXCLUSIONS FOR ADAS MARKET
    1.3 MARKET SCOPE
           FIGURE 1 ADAS MARKET: MARKET SEGMENTATION
    1.4 YEARS CONSIDERED FOR THE STUDY
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS
    1.7 SUMMARY OF CHANGES
           FIGURE 2 MNM DOWNGRADES ITS FORECAST OF ADAS MARKET

2 RESEARCH METHODOLOGY (Page No. - 44)
    2.1 RESEARCH DATA
           FIGURE 3 ADAS MARKET: RESEARCH DESIGN
           FIGURE 4 RESEARCH DESIGN MODEL
    2.2 SECONDARY DATA
           2.2.1 KEY DATA FROM SECONDARY SOURCES
    2.3 PRIMARY DATA
           FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS
           2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS
           2.3.2 PRIMARY PARTICIPANTS
    2.4 MARKET SIZE ESTIMATION
           2.4.1 ADAS MARKET: BOTTOM-UP APPROACH
           2.4.2 ADAS MARKET: TOP-DOWN APPROACH
                    FIGURE 6 ADAS MARKET: RESEARCH DESIGN & METHODOLOGY
                    FIGURE 7 ADAS MARKET: RESEARCH METHODOLOGY ILLUSTRATION OF ZF REVENUE ESTIMATION
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 8 DATA TRIANGULATION
    2.6 ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 55)
    FIGURE 9 ADAS: MARKET OUTLOOK
    FIGURE 10 COVID-19 IMPACT ON ADAS MARKET
    FIGURE 11 ADAS MARKET, BY VEHICLE TYPE, 2020 VS. 2030 (USD MILLION)

4 PREMIUM INSIGHTS (Page No. - 59)
    4.1 ADAS MARKET TO GROW AT A SIGNIFICANT RATE DURING THE FORECAST PERIOD (2020–2030)
           FIGURE 12 UPCOMING MANDATES LIKELY TO BOOST THE DEMAND FOR SAFETY SYSTEMS
    4.2 EUROPE ESTIMATED TO LEAD THE GLOBAL ADAS MARKET IN 2020 (VALUE)
           FIGURE 13 ADAS MARKET SHARE, BY REGION, 2020
    4.3 ADAS MARKET, BY OFFERING AND VEHICLE TYPE
           FIGURE 14 HARDWARE AND PASSENGER CAR ESTIMATED TO DOMINATE ADAS MARKET IN 2020
    4.4 ADAS MARKET, BY SYSTEM
           FIGURE 15 TPMS EXPECTED TO HOLD THE LARGEST MARKET SHARE, 2020 VS. 2030 (USD MILLION)
    4.5 ADAS MARKET, BY COMPONENT
           FIGURE 16 RADAR SENSOR EXPECTED TO HOLD THE LARGEST MARKET SHARE, 2020 VS. 2030 (USD BILLION)
    4.6 ADAS MARKET, BY OFFERING
           FIGURE 17 HARDWARE PROJECTED TO HOLD THE LARGEST MARKET SHARE, 2020 VS. 2030 (USD BILLION)
    4.7 ADAS MARKET, BY LEVEL OF AUTONOMY
           FIGURE 18 L1 SEGMENT PROJECTED TO HOLD THE LARGEST MARKET SHARE, 2020 VS. 2030 (‘000 UNITS)
    4.8 ADAS MARKET, BY ELECTRIC VEHICLE TYPE
           FIGURE 19 HEV PROJECTED TO HOLD THE LARGEST MARKET SHARE, 2020 VS. 2030 (USD MILLION)
    4.9 ADAS MARKET, BY VEHICLE TYPE
           FIGURE 20 PASSENGER CAR ESTIMATED TO HOLD THE LARGEST MARKET SHARE, 2020 VS. 2030 (USD MILLION)

5 MARKET OVERVIEW (Page No. - 66)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 21 ADAS MARKET: MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Stringent vehicle safety regulations
                               TABLE 2 EUROPE: ANNUAL NUMBER OF ROAD ACCIDENT FATALITIES, BY COUNTRY (2012-2016)
                               FIGURE 22 EUROPE: ROAD ACCIDENT FATALITIES, BY MODE OF TRANSPORT (2017)
                               FIGURE 23 EUROPE: ROAD ACCIDENT FATALITIES PER MILLION HABITANTS, BY COUNTRY (2018)
                    5.2.1.2 Growing demand for safety and driving comfort features
                               FIGURE 24 ADVANCED ELECTRONICS FOR MORE SAFETY
                    5.2.1.3 Demand for luxury vehicles
           5.2.2 RESTRAINTS
                    5.2.2.1 Lack of required infrastructure in developing countries
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Emergence of autonomous vehicles
                               FIGURE 25 VISION SYSTEM OF A FULLY AUTONOMOUS VEHICLE
                               FIGURE 26 THE EVOLUTION OF AUTOMATED SAFETY TECHNOLOGIES
                    5.2.3.2 Rising demand for electric vehicles (EV)
                               TABLE 3 BATTERY ELECTRIC VEHICLE SALES, BY COUNTRY, 2017 VS. 2018 (UNITS)
           5.2.4 CHALLENGES
                    5.2.4.1 High cost of ADAS
                    5.2.4.2 Environmental constraints and security threats
                    5.2.4.3 Maintaining a balance between cost & quality
           5.2.5 IMPACT OF MARKET DYNAMICS
                    TABLE 4 ADAS MARKET: IMPACT OF MARKET DYNAMICS
    5.3 REVENUE SHIFT DRIVING MARKET GROWTH
    5.4 REVENUE MISSED: OPPORTUNITIES FOR ADAS SOLUTION PROVIDERS
    5.5 PORTER’S FIVE FORCES
           FIGURE 27 PORTER’S FIVE FORCES: ADAS MARKET
    5.6 TECHNOLOGY ANALYSIS
           5.6.1 INTRODUCTION
           5.6.2 CONJUNCTION OF ADAS, CAMERA, AND AI
                    FIGURE 28 SENSOR FUSION TECHNOLOGY
           5.6.3 ADAS APPLICATIONS
                    FIGURE 29 ADAS APPLICATIONS
           5.6.4 AUTONOMOUS VEHICLES: CYBERSECURITY AND DATA PRIVACY
                    FIGURE 30 DATA FROM AN AUTONOMOUS VEHICLE
           5.6.5 CELLULAR V2X (C-V2X)
                    TABLE 5 CUMULATIVE GAIN WHILE USING 5G NR (NEW RADIO) C-V2X
                    5.6.5.1 LTE-V2X
                    5.6.5.2 5G-V2X
    5.7 VALUE CHAIN ANALYSIS
           FIGURE 31 ADAS MARKET: VALUE CHAIN ANALYSIS
    5.8 ECOSYSTEM ANALYSIS
           FIGURE 32 ADAS MARKET: ECOSYSTEM ANALYSIS
    5.9 PRICING ANALYSIS
           FIGURE 33 ADAS MARKET: AVERAGE PRICE OF ADAS COMPONENTS
    5.10 CASE STUDY ANALYSIS
           5.10.1 GENERAL MOTORS
                    FIGURE 34 ADAS MARKET: GM AND UMTRI CASE STUDY
           5.10.2 MPILOT PARKING
    5.11 DEMOCRATIZATION OF ADAS SOLUTIONS
    5.12 ADAS PACKAGING AND PRICING
           5.12.1 TIER 1 ADAS PACKAGE PRICING
           5.12.2 OEM ADAS PACKAGE PRICING
                    5.12.2.1 Toyota
                               FIGURE 35 TOYOTA SAFETY SENSE 2.0
                               FIGURE 36 TOYOTA SAFETY SENSE C AND SAFETY SENSE P
                    5.12.2.2 Mercedes
                               TABLE 6 ADAS PACKAGE PRICE: MERCEDES
                               TABLE 7 ADDITIONAL ADAS PACKAGE PRICE: MERCEDES
                    5.12.2.3 Audi
                               TABLE 8 ADAS PACKAGE PRICE: AUDI
                    5.12.2.4 Cadillac
                               TABLE 9 ADAS PACKAGE PRICE: CADILLAC
    5.13 SEMI-AUTONOMOUS AND AUTONOMOUS VEHICLE DEVELOPMENT AND DEPLOYMENT
           5.13.1 LEVEL 3
           5.13.2 LEVEL 4 & 5
                    5.13.2.1 Daimler AG
                    5.13.2.2 TuSimple
                               FIGURE 37 TUSIMPLE: LEVEL 4 AUTONOMOUS TRUCK ROUTE
                               FIGURE 38 TUSIMPLE: LEVEL 4 AUTONOMOUS TRUCK BOOKING PORTAL
                    5.13.2.3 Argo AI and Ford
                    5.13.2.4 Baidu
                    5.13.2.5 DiDi
                    5.13.2.6 Toyota, Pony.ai, and Hyundai
                    5.13.2.7 Waymo
                    5.13.2.8 Voyage
                    5.13.2.9 General Motors and Cruise
                               5.13.2.10 Volvo
                               5.13.2.11 Einride
    5.14 MODEL WISE ADAS OFFERINGS
           5.14.1 ASSUMPTIONS
                    TABLE 10 ASSUMPTIONS: ADAS AND TRIM PRICES
           5.14.2 TESLA
           5.14.3 TOYOTA
                    5.14.3.1 Corolla
                    5.14.3.2 Camry
                    5.14.3.3 Avalon
                    5.14.3.4 RAV4
                    5.14.3.5 Tundra
           5.14.4 NISSAN
                    5.14.4.1 Versa
                    5.14.4.2 Altima
                               TABLE 11 ADAS PACKAGE: NISSAN ALTIMA
                    5.14.4.3 Nissan Leaf
                               TABLE 12 ADAS PACKAGE: NISSAN LEAF
                    5.14.4.4 Nissan TITAN
                               TABLE 13 ADAS PACKAGE: NISSAN TITAN
           5.14.5 HONDA
                    5.14.5.1 Civic
                               TABLE 14 ADAS PACKAGE: HONDA CIVIC
                    5.14.5.2 Accord
                               TABLE 15 ADAS PACKAGE: HONDA ACCORD
           5.14.6 MERCEDES:
                    5.14.6.1 A Class Sedan
                               TABLE 16 ADAS PACKAGE: MERCEDES A CLASS
                               TABLE 17 EXTERIOR LIGHTING PACKAGE: MERCEDES A CLASS
                    5.14.6.2 C Class Sedan
                               TABLE 18 ADAS PACKAGE: MERCEDES C CLASS
                               TABLE 19 PARKING ASSISTANCE PACKAGE: MERCEDES C CLASS
                               TABLE 20 EXTERIOR LIGHTING PACKAGE: MERCEDES C CLASS
                    5.14.6.3 E Class Sedan
                               TABLE 21 ADAS PACKAGE: MERCEDES E CLASS
                               TABLE 22 PARKING ASSISTANCE PACKAGE: MERCEDES E CLASS
                               TABLE 23 EXTERIOR LIGHTING PACKAGE: MERCEDES E CLASS
                    5.14.6.4 GLB SUV
                               TABLE 24 ADAS PACKAGE: MERCEDES GLB SUV
                               TABLE 25 EXTERIOR LIGHTING PACKAGE: MERCEDES GLB SUV
           5.14.7 AUDI
                    5.14.7.1 A3 Sedan
                               TABLE 26 ADAS PACKAGE: AUDI A3 SEDAN
                               TABLE 27 SIDE & REAR CROSS TRAFFIC ASSIST PACKAGE: AUDI A3 SEDAN
                    5.14.7.2 Q3
                               TABLE 28 ADAS PACKAGE: AUDI Q3
                               TABLE 29 CONVENIENCE PACKAGE: AUDI Q3
           5.14.8 LEXUS
                    5.14.8.1 Lexus ES
                    5.14.8.2 Lexus LS
                               TABLE 30 ADAS PACKAGE: LEXUS LS
                               TABLE 31 ADDITIONAL ADAS PACKAGE: LEXUS LS
                    5.14.8.3 Lexus NX
                               TABLE 32 ADAS PACKAGE: LEXUS NX
                               TABLE 33 COMFORT PACKAGE: LEXUS NX
           5.14.9 CADILLAC
                    5.14.9.1 Cadillac CT6
                               TABLE 34 ADAS PACKAGE: CADILLAC CT6
                    5.14.9.2 Cadillac XT4
                               TABLE 35 ADAS PACKAGE: CADILLAC XT4
                               TABLE 36 DRIVER AWARENESS PACKAGE: CADILLAC XT4
                               TABLE 37 DRIVER ASSIST PACKAGE: CADILLAC XT4
    5.15 ADAS MARKET SCENARIO (2020–2030)
                    FIGURE 39 ADAS MARKET– FUTURE TRENDS & SCENARIO, 2023–2030 (USD MILLION)
           5.15.1 MOST LIKELY SCENARIO
                    TABLE 38 ADAS MARKET: MOST LIKELY SCENARIO, BY REGION, 2017–2030 (USD MILLION)
           5.15.2 OPTIMISTIC SCENARIO
                    TABLE 39 ADAS MARKET: OPTIMISTIC SCENARIO, BY REGION, 2023–2030 (USD MILLION)
           5.15.3 PESSIMISTIC SCENARIO
                    TABLE 40 ADAS MARKET: PESSIMISTIC SCENARIO, BY REGION, 2023–2030 (USD MILLION)

6 COVID – 19 IMPACT (Page No. - 112)
    6.1 OEM ANNOUNCEMENTS
           TABLE 41 OEM ANNOUNCEMENTS
    6.2 TIER 1 MANUFACTURER ANNOUNCEMENTS
           TABLE 42 TIER 1 MANUFACTURER ANNOUNCEMENTS
    6.3 IMPACT ON GLOBAL AUTOMOTIVE INDUSTRY
           FIGURE 40 VOLKSWAGEN GROUP PERFORMANCE IN CHINA DURING JAN-FEB 2020
    6.4 IMPACT ON GLOBAL ADAS MARKET
           6.4.1 IMPACT OF COVID-19 ON ADAS AND AUTONOMOUS DRIVING SYSTEMS DEVELOPMENT
                    TABLE 43 ADAS MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIO, 2017-2030 (USD MILLION)
                    FIGURE 41 COVID-19 IMPACT ON THE ADAS MARKET

7 ADAS MARKET, BY COMPONENT (Page No. - 117)
    7.1 INTRODUCTION
           FIGURE 42 ADAS MARKET, BY COMPONENT, 2020 VS. 2030 (USD BILLION)
           TABLE 44 ADAS MARKET, BY COMPONENT, 2017–2030 (MILLION UNITS)
           TABLE 45 ADAS MARKET, BY COMPONENT, 2017–2030 (USD BILLION)
           7.1.1 RESEARCH METHODOLOGY
           7.1.2 OPERATIONAL DATA
                    TABLE 46 TECHNOLOGICAL PERFORMANCE OF COMPONENTS IN AUTOMOTIVE APPLICATIONS
           7.1.3 ASSUMPTIONS
                    TABLE 47 ASSUMPTIONS: BY COMPONENT
    7.2 KEY PRIMARY INSIGHTS
           FIGURE 43 KEY PRIMARY INSIGHTS
    7.3 CAMERA UNIT
           7.3.1 ADOPTION OF CAMERA-BASED VISION SYSTEMS IS INCREASING
                    TABLE 48 CAMERA UNIT: ADAS MARKET, BY COMPONENT, 2017–2030 (MILLION UNITS)
                    TABLE 49 CAMERA UNIT: ADAS MARKET, BY COMPONENT, 2017–2030 (USD MILLION)
                    TABLE 50 CAMERA UNIT: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (MILLION UNITS)
                    TABLE 51 CAMERA UNIT: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (USD MILLION)
                    TABLE 52 L1: SEMI-AUTONOMOUS DRIVING CAMERA UNIT MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 53 L1: SEMI-AUTONOMOUS DRIVING CAMERA UNIT MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 54 L2 & L3: SEMI-AUTONOMOUS DRIVING CAMERA UNIT MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 55 L2 & L3: SEMI-AUTONOMOUS DRIVING CAMERA UNIT MARKET, BY REGION, 2017–2030 (USD MILLION)
    7.4 LIDAR
           7.4.1 DECREASING LIDAR COST DRIVES MARKET GROWTH
                    TABLE 56 LIDAR: ADAS MARKET, BY REGION, 2017–2030 (MILLION UNITS)
                    TABLE 57 LIDAR: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 58 LIDAR: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (MILLION UNITS)
                    TABLE 59 LIDAR: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (USD MILLION)
                    TABLE 60 L1: SEMI-AUTONOMOUS DRIVING LIDAR MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 61 L1: SEMI-AUTONOMOUS DRIVING LIDAR MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 62 L2 & L3: SEMI-AUTONOMOUS DRIVING LIDAR MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 63 L2 & L3: SEMI-AUTONOMOUS DRIVING LIDAR MARKET, BY REGION, 2017–2030 (USD MILLION)
    7.5 RADAR SENSOR
           7.5.1 SHIFT TOWARD LONG-RANGE RADAR SENSORS DRIVES THE MARKET
                    TABLE 64 RADAR SENSOR: ADAS MARKET, BY REGION, 2017–2030 (MILLION UNITS)
                    TABLE 65 RADAR SENSOR: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 66 RADAR SENSOR: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (MILLION UNITS)
                    TABLE 67 RADAR SENSOR: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (USD MILLION)
                    TABLE 68 L1: SEMI-AUTONOMOUS DRIVING RADAR SENSOR MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 69 L1: SEMI-AUTONOMOUS DRIVING RADAR SENSOR MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 70 L2 & L3: SEMI-AUTONOMOUS DRIVING RADAR SENSOR MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 71 L2 & L3: SEMI-AUTONOMOUS DRIVING RADAR SENSOR MARKET, BY REGION, 2017–2030 (USD MILLION)
    7.6 ULTRASONIC SENSOR
           7.6.1 INCREASING FOCUS ON BLIND SPOT REDUCTION BOOSTS THE DEMAND FOR ULTRASONIC SENSORS
                    TABLE 72 ULTRASONIC SENSOR: ADAS MARKET, BY REGION, 2017–2030 (MILLION UNITS)
                    TABLE 73 ULTRASONIC SENSOR: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 74 ULTRASONIC SENSOR: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (MILLION UNITS)
                    TABLE 75 ULTRASONIC SENSOR: SEMI-AUTONOMOUS DRIVING ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (USD MILLION)
                    TABLE 76 L1: SEMI-AUTONOMOUS DRIVING ULTRASONIC SENSOR MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 77 L1: SEMI-AUTONOMOUS DRIVING ULTRASONIC SENSOR MARKET, BY REGION, 2017–2030 (USD MILLION)
                    TABLE 78 L2 & L3: SEMI-AUTONOMOUS DRIVING ULTRASONIC SENSOR MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 79 L2 & L3: SEMI-AUTONOMOUS DRIVING ULTRASONIC SENSOR MARKET, BY REGION, 2017–2030 (USD MILLION)
    7.7 INFRARED SENSOR
    7.8 MARKET LEADERS
           TABLE 80 RECENT DEVELOPMENTS, BY COMPONENT

8 ADAS MARKET, BY SYSTEM (Page No. - 135)
    8.1 INTRODUCTION
           FIGURE 44 ADAS MARKET, BY SYSTEM, 2020 VS. 2030 (USD MILLION)
           TABLE 81 ADAS MARKET, BY SYSTEM, 2017–2030 (‘000 UNITS)
           TABLE 82 ADAS MARKET, BY SYSTEM, 2017–2030 (USD MILLION)
           8.1.1 RESEARCH METHODOLOGY
           8.1.2 ASSUMPTIONS
                    TABLE 83 ASSUMPTIONS: BY SYSTEM
           8.1.3 KEY PRIMARY INSIGHTS
                    FIGURE 45 KEY PRIMARY INSIGHTS
    8.2 ADAPTIVE CRUISE CONTROL
           8.2.1 PENETRATION OF ACC IN MID AND LOWER SEGMENT VEHICLES WILL DRIVE THE MARKET
                    TABLE 84 ADAPTIVE CRUISE CONTROL: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 85 ADAPTIVE CRUISE CONTROL: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.3 ADAPTIVE FRONT LIGHT
           8.3.1 ADVANCEMENTS IN AUTOMOTIVE LIGHTING WILL BOOST DEMAND FOR AFL
                    TABLE 86 ADAPTIVE FRONT LIGHT: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 87 ADAPTIVE FRONT LIGHT: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.4 AUTOMATIC EMERGENCY BRAKING
           8.4.1 MANDATES TO INSTALL AEB WILL BOOST DEMAND
                    TABLE 88 AUTOMATIC EMERGENCY BRAKING: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 89 AUTOMATIC EMERGENCY BRAKING: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.5 BLIND SPOT DETECTION
           8.5.1 INCREASING DEMAND FOR BLIND SPOT REDUCTION WILL ENHANCE SEGMENT GROWTH
                    TABLE 90 BLIND SPOT DETECTION: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 91 BLIND SPOT DETECTION: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.6 CROSS TRAFFIC ALERT
           8.6.1 INCREASING FOCUS ON REVERSE VISION SYSTEMS WILL DRIVE THE DEMAND FOR CTA
                    TABLE 92 CROSS TRAFFIC ALERT: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 93 CROSS TRAFFIC ALERT: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.7 DRIVER MONITORING SYSTEM
           8.7.1 FOCUS ON ELIMINATION OF ACCIDENTS DUE TO DRIVER DROWSINESS WILL BOOST THE MARKET FOR DMS
                    TABLE 94 DRIVER MONITORING SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 95 DRIVER MONITORING SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.8 FORWARD COLLISION WARNING
           8.8.1 ADOPTION OF COLLISION AVOIDANCE SYSTEMS WILL DRIVE THE FCW SEGMENT
                    TABLE 96 FORWARD COLLISION WARNING: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 97 FORWARD COLLISION WARNING: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.9 INTELLIGENT PARK ASSIST
           8.9.1 INCLUSION OF CONVENIENCE FEATURES IN LUXURY VEHICLES DRIVES IPA SEGMENT
                    TABLE 98 INTELLIGENT PARK ASSIST: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 99 INTELLIGENT PARK ASSIST: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.10 LANE DEPARTURE WARNING
           8.10.1 NEED TO MITIGATE ACCIDENTS DUE TO UNINTENTIONAL STRAYING FROM LANES DRIVES LDW MARKET
                    TABLE 100 LANE DEPARTURE WARNING: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 101 LANE DEPARTURE WARNING: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.11 NIGHT VISION SYSTEM
           8.11.1 NEED TO PREVENT ACCIDENTS DUE TO LOW LIGHT CONDITIONS DRIVES THE NVS MARKET
                    TABLE 102 NIGHT VISION SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 103 NIGHT VISION SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (USD THOUSAND)
    8.12 PEDESTRIAN DETECTION SYSTEM
           8.12.1 NEED FOR PROTECTION OF VULNERABLE ROAD USERS DRIVES PDS SEGMENT GROWTH
                    TABLE 104 PEDESTRIAN DETECTION SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 105 PEDESTRIAN DETECTION SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.13 ROAD SIGN RECOGNITION
           8.13.1 RAPID SHIFT TOWARD L3 DRIVING WILL BOOST DEMAND FOR RSR
                    TABLE 106 ROAD SIGN RECOGNITION: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 107 ROAD SIGN RECOGNITION: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.14 TIRE PRESSURE MONITORING SYSTEM
           8.14.1 TPMS MANDATES FURTHER STRENGTHEN SEGMENT GROWTH
                    TABLE 108 TIRE PRESSURE MONITORING SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 109 TIRE PRESSURE MONITORING SYSTEM: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    8.15 TRAFFIC JAM ASSIST
           8.15.1 DEMAND FOR COMFORTABLE HIGHWAY DRIVING BOOSTS DEMAND FOR TJA
                    TABLE 110 TRAFFIC JAM ASSIST: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                    TABLE 111 TRAFFIC JAM ASSIST: ADAS MARKET, BY REGION, 2017–2030 (USD THOUSAND)
    8.16 MARKET LEADERS
            TABLE 112 RECENT DEVELOPMENTS, BY SYSTEM

9 ADAS MARKET, BY OFFERING (Page No. - 155)
    9.1 INTRODUCTION
           FIGURE 46 ADAS MARKET, BY OFFERING, 2020 VS. 2030 (USD BILLION)
           TABLE 113 ADAS MARKET, BY OFFERING, 2017–2030 (USD BILLION)
           9.1.1 RESEARCH METHODOLOGY
           9.1.2 ASSUMPTIONS
                    TABLE 114 ASSUMPTIONS: BY OFFERING
           9.1.3 KEY PRIMARY INSIGHTS
                    FIGURE 47 KEY PRIMARY INSIGHTS
    9.2 HARDWARE
           9.2.1 INCREASING DEVELOPMENT IN CAMERA AND RADAR TECHNOLOGY DRIVES HARDWARE SEGMENT
                    TABLE 115 HARDWARE: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    9.3 SOFTWARE
           9.3.1 LOW LATENCY OBJECT DETECTION WOULD BE A KEY ADAS SOFTWARE SOLUTION
                    TABLE 116 SOFTWARE: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
    9.4 MARKET LEADERS
           TABLE 117 RECENT DEVELOPMENTS, BY OFFERING

10 ADAS MARKET, BY LEVEL OF AUTONOMY (Page No. - 161)
     10.1 INTRODUCTION
               FIGURE 48 ADAS MARKET, BY LEVEL OF AUTONOMY, 2020 VS. 2030 (‘000 UNITS)
               TABLE 118 ADAS MARKET, BY LEVEL OF AUTONOMY, 2017–2030 (‘000 UNITS)
             10.1.1 RESEARCH METHODOLOGY
             10.1.2 ASSUMPTIONS
                       TABLE 119 ASSUMPTIONS: BY LEVEL OF AUTONOMY
             10.1.3 KEY PRIMARY INSIGHTS
                       FIGURE 49 KEY PRIMARY INSIGHTS
     10.2 L1
             10.2.1 HIGHER PENETRATION OF ACC ACROSS MODELS WILL BOOST THE L1 SEGMENT
                       TABLE 120 L1: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
     10.3 L2 & L3
             10.3.1 DEMAND FOR MORE SEMI-AUTONOMOUS FEATURES WILL DRIVE THE MARKET
                       TABLE 121 L2 & L3: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
     10.4 L4
             10.4.1 INCREASING DEMAND FOR AUTONOMOUS VEHICLES WILL DRIVE L4 SEGMENT
                       TABLE 122 L4: ADAS MARKET, BY REGION, 2017–2030 (UNITS)
     10.5 L5
             10.5.1 LACK OF STANDARD REGULATION MAJOR CONCERN FOR L5
                       TABLE 123 L5: ADAS MARKET, BY REGION, 2017–2030 (UNITS)
     10.6 MARKET LEADERS
               TABLE 124 RECENT DEVELOPMENTS, BY LEVEL OF AUTONOMY

11 ADAS MARKET, BY ELECTRIC VEHICLE (Page No. - 169)
     11.1 INTRODUCTION
               FIGURE 50 ADAS MARKET, BY ELECTRIC VEHICLE, 2020 VS. 2030 (USD MILLION)
               TABLE 125 ADAS MARKET, BY ELECTRIC VEHICLE, 2017–2030 (‘000 UNITS)
               TABLE 126 ADAS MARKET, BY ELECTRIC VEHICLE, 2017–2030 (USD MILLION)
             11.1.1 RESEARCH METHODOLOGY
             11.1.2 ASSUMPTIONS
                       TABLE 127 ASSUMPTIONS: BY ELECTRIC VEHICLE
             11.1.3 KEY PRIMARY INSIGHTS
                       FIGURE 51 KEY PRIMARY INSIGHTS
     11.2 BATTERY ELECTRIC VEHICLE (BEV)
     11.3 FUEL CELL ELECTRIC VEHICLE (FCEV)
     11.4 HYBRID ELECTRIC VEHICLE (HEV)
     11.5 PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV)
     11.6 MARKET LEADERS
               TABLE 128 RECENT DEVELOPMENTS, BY ELECTRIC VEHICLE

12 ADAS MARKET, BY VEHICLE TYPE (Page No. - 175)
     12.1 INTRODUCTION
               FIGURE 52 ADAS MARKET, BY VEHICLE TYPE, 2020 VS. 2030 (USD MILLION)
               TABLE 129 ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
               TABLE 130 ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             12.1.1 RESEARCH METHODOLOGY
             12.1.2 ASSUMPTIONS
                       TABLE 131 ASSUMPTIONS: BY VEHICLE TYPE
             12.1.3 KEY PRIMARY INSIGHTS
                       FIGURE 53 KEY PRIMARY INSIGHTS
                       FIGURE 54 COVID-19 IMPACT ON ADAS MARKET (PRE VS. POST COVID-19 ANALYSIS)
                       TABLE 132 ADAS MARKET: PRE-COVID-19 AND POST-COVID-19 SCENARIO, 2017-2030 (USD MILLION)
     12.2 PASSENGER CAR
             12.2.1 HIGHER PENETRATION OF ADAS IN PASSENGER CAR SEGMENT WILL DRIVE THE MARKET
                       TABLE 133 PASSENGER CAR: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                       TABLE 134 PASSENGER CAR: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
     12.3 LIGHT COMMERCIAL VEHICLE
             12.3.1 INVESTMENT IN PASSENGER CAR-LIKE FEATURES TO DRIVE ADAS MARKET FOR LIGHT COMMERCIAL VEHICLES
                       TABLE 135 LIGHT COMMERCIAL VEHICLE: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                       TABLE 136 LIGHT COMMERCIAL VEHICLE: ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
     12.4 TRUCK
             12.4.1 INCREASING FOCUS ON SAFER AND EFFICIENT LOGISTICS DRIVES ADAS MARKET FOR TRUCKS
                       TABLE 137 TRUCK: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                       TABLE 138 TRUCK: ADAS MARKET, BY REGION, 2017–2030 (USD THOUSAND)
     12.5 BUS
             12.5.1 GROWING AWARENESS FOR SAFER PUBLIC TRANSPORT WILL DRIVE THE
                     BUS SEGMENT 182
                       TABLE 139 BUS: ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
                       TABLE 140 BUS: ADAS MARKET, BY REGION, 2017–2030 (USD THOUSAND)
     12.6 MARKET LEADERS
               TABLE 141 RECENT DEVELOPMENTS, BY VEHICLE TYPE

13 ADAS MARKET, BY REGION (Page No. - 184)
     13.1 INTRODUCTION
               FIGURE 55 ADAS MARKET, BY REGION, 2020 VS. 2030 (USD MILLION)
               TABLE 142 ADAS MARKET, BY REGION, 2017–2030 (‘000 UNITS)
               TABLE 143 ADAS MARKET, BY REGION, 2017–2030 (USD MILLION)
     13.2 ASIA PACIFIC
             13.2.1 IMPACT OF COVID-19 ON ASIA PACIFIC ADAS MARKET
                       FIGURE 56 ASIA PACIFIC ADAS MARKET: PRE-COVID-19 VS. POST-COVID-19 SCENARIO
                       TABLE 144 ASIA PACIFIC: ADAS MARKET, PRE-COVID-19 VS. POST-COVID-19 SCENARIO (USD MILLION)
                       FIGURE 57 ASIA PACIFIC: ADAS MARKET SNAPSHOT
                       TABLE 145 ASIA PACIFIC: ADAS MARKET, BY COUNTRY, 2017–2030 (‘000 UNITS)
                       TABLE 146 ASIA PACIFIC: ADAS MARKET, BY COUNTRY, 2017–2030 (USD MILLION)
             13.2.2 CHINA
                       13.2.2.1 China vehicle production data
                                   TABLE 147 CHINA: VEHICLE PRODUCTION DATA (UNITS)
                       13.2.2.2 China: Decline in vehicle production due to COVID-19
                                   TABLE 148 CHINA: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.2.3 China: Decline in vehicle Sales due to COVID-19
                                   TABLE 149 CHINA: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.2.4 High vehicle production would drive the market in China
                                   TABLE 150 CHINA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 151 CHINA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.2.3 INDIA
                       13.2.3.1 India vehicle production data
                                   TABLE 152 INDIA: VEHICLE PRODUCTION DATA (UNITS)
                       13.2.3.2 India: Decline in vehicle production due to COVID-19
                                   TABLE 153 INDIA: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.3.3 India: Decline in vehicle Sales due to COVID-19
                                   TABLE 154 INDIA: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.3.4 Increasing presence of global OEMs would have a positive impact on the market in India
                                   TABLE 155 INDIA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (UNITS)
                                   TABLE 156 INDIA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD THOUSAND)
             13.2.4 JAPAN
                       13.2.4.1 Japan vehicle production data
                                   TABLE 157 JAPAN: VEHICLE PRODUCTION DATA (UNITS)
                       13.2.4.2 Japan: Decline in vehicle production due to COVID-19
                                   TABLE 158 JAPAN: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.4.3 Japan: Decline in vehicle sales due to COVID-19
                                   TABLE 159 JAPAN: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.4.4 Standardization of ADAS features by Japanese OEMs expected to drive the market
                                   TABLE 160 JAPAN: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 161 JAPAN: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.2.5 SOUTH KOREA
                       13.2.5.1 South Korea vehicle production data
                                   TABLE 162 SOUTH KOREA: VEHICLE PRODUCTION DATA (UNITS)
                       13.2.5.2 AEB and LDW regulations imposed by South Korean government to drive demand
                                   TABLE 163 SOUTH KOREA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 164 SOUTH KOREA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD THOUSAND)
             13.2.6 THAILAND
                       13.2.6.1 Thailand vehicle production data
                                   TABLE 165 THAILAND VEHICLE PRODUCTION (THOUSAND UNITS)
                       13.2.6.2 Thailand: Decline in vehicle production due to COVID-19
                                   TABLE 166 THAILAND: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.6.3 Thailand: Decline in vehicle sales due to COVID-19
                                   TABLE 167 THAILAND: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.2.6.4 Localization of vehicle production will have a major impact on ADAS market in Thailand
                                   TABLE 168 THAILAND: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 169 THAILAND: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD THOUSAND)
             13.2.7 REST OF ASIA PACIFIC
                       13.2.7.1 Emerging economies such as Taiwan and Indonesia will witness major growth
                                   TABLE 170 REST OF ASIA PACIFIC: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (UNITS)
                                   TABLE 171 REST OF ASIA PACIFIC: ADAS MARKET, BY VEHICLE TYPE, 2018–2025 (USD THOUSAND)
     13.3 EUROPE
             13.3.1 IMPACT OF COVID-19 ON THE EUROPEAN ADAS MARKET
                       FIGURE 58 EUROPEAN ADAS MARKET: PRE-COVID-19 VS. POST-COVID-19 SCENARIO
                       TABLE 172 EUROPE: ADAS MARKET, PRE-COVID-19 VS. POST-COVID-19 SCENARIO (USD MILLION)
                       FIGURE 59 EUROPE: ADAS MARKET SNAPSHOT
                       TABLE 173 EUROPE: ADAS MARKET, BY COUNTRY, 2017–2030 (‘000 UNITS)
                       TABLE 174 EUROPE: ADAS MARKET, BY COUNTRY, 2017–2030 (USD MILLION)
             13.3.2 GERMANY
                       13.3.2.1 Germany vehicle production data
                                   TABLE 175 GERMANY: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.2.2 Germany: Decline in vehicle production due to COVID-19
                                   TABLE 176 GERMANY: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.2.3 Germany: Decline in vehicle sales due to COVID-19
                                   TABLE 177 GERMANY: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.2.4 Innovation from German OEMs will propel the demand for ADAS
                                   TABLE 178 GERMANY: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 179 GERMANY: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.3 FRANCE
                       13.3.3.1 France vehicle production data
                                   TABLE 180 FRANCE: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.3.2 France: Decline in vehicle production due to COVID-19
                                   TABLE 181 FRANCE: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.3.3 France: Decline in vehicle sales due to COVID-19
                                   TABLE 182 FRANCE: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.3.4 AEB and LDW mandates for commercial vehicles will drive the market in France
                                   TABLE 183 FRANCE: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 184 FRANCE: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.4 ITALY
                       13.3.4.1 Italy vehicle production data
                                   TABLE 185 ITALY: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.4.2 Italy: Decline in vehicle production due to COVID-19
                                   TABLE 186 ITALY: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.4.3 Italy: Decline in vehicle sales due to COVID-19
                                   TABLE 187 ITALY: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.4.4 Consumer demand for more driver assistance features will impact the market positively in Italy
                                   TABLE 188 ITALY: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 189 ITALY: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.5 RUSSIA
                       13.3.5.1 Russia vehicle production data
                                   TABLE 190 RUSSIA: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.5.2 Russia: Decline in vehicle production due to COVID-19
                                   TABLE 191 RUSSIA: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.5.3 Increasing ADAS penetration in the passenger car segment will fuel the Russian market
                                   TABLE 192 RUSSIA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 193 RUSSIA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.6 UK
                       13.3.6.1 UK vehicle production data
                                   TABLE 194 UK: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.6.2 UK: Decline in vehicle production due to COVID-19
                                   TABLE 195 UK: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.6.3 UK: Decline in vehicle sales due to COVID-19
                                   TABLE 196 UK: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.6.4 Focus on vehicle export will fuel the demand for ADAS in the UK
                                   TABLE 197 UK: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 198 UK: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.7 TURKEY
                       13.3.7.1 Turkey vehicle production data
                                   TABLE 199 TURKEY: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.7.2 Turkey: Decline in vehicle production due to COVID-19
                                   TABLE 200 TURKEY: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.7.3 Turkey: Decline in vehicle sales due to COVID-19
                                   TABLE 201 TURKEY: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.7.4 Innovations to enhance driving comfort are expected to drive the market in Turkey
                                   TABLE 202 TURKEY: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 203 TURKEY: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.8 SPAIN
                       13.3.8.1 Spain vehicle production data
                                   TABLE 204 SPAIN: VEHICLE PRODUCTION DATA (UNITS)
                       13.3.8.2 Spain: Decline in vehicle production due to COVID-19
                                   TABLE 205 SPAIN: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.8.3 Spain: Decline in vehicle sales due to COVID-19
                                   TABLE 206 SPAIN: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.3.8.4 Adoption of advanced safety systems will drive the Spanish ADAS market
                                   TABLE 207 SPAIN: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 208 SPAIN: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.3.9 REST OF EUROPE
                       13.3.9.1 Increasing adoption of electric vehicles in other European countries will drive the market
                                   TABLE 209 REST OF EUROPE: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 210 REST OF EUROPE: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
     13.4 NORTH AMERICA
             13.4.1 IMPACT OF COVID-19 ON NORTH AMERICAN ADAS MARKET
                       FIGURE 60 NORTH AMERICAN ADAS MARKET: PRE-COVID-19 VS. POST-COVID-19 SCENARIO
                       TABLE 211 NORTH AMERICA: ADAS MARKET, PRE-COVID-19 VS. POST-COVID-19 SCENARIO (USD MILLION)
                       FIGURE 61 NORTH AMERICA: ADAS MARKET SNAPSHOT
                       TABLE 212 NORTH AMERICA: ADAS MARKET, BY COUNTRY, 2017–2030 (‘000 UNITS)
                       TABLE 213 NORTH AMERICA: ADAS MARKET, BY COUNTRY, 2017–2030 (USD MILLION)
             13.4.2 US
                       13.4.2.1 US vehicle production data
                                   TABLE 214 US: VEHICLE PRODUCTION DATA (UNITS)
                       13.4.2.2 US: Decline in vehicle production due to COVID-19
                                   TABLE 215 US: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.4.2.3 US: Decline in vehicle sales due to COVID-19
                                   TABLE 216 US: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.4.2.4 Developments in autonomous driving will drive the US market
                                   TABLE 217 US: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 218 US: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.4.3 CANADA
                       13.4.3.1 Canada vehicle production data
                                   TABLE 219 CANADA: VEHICLE PRODUCTION DATA (UNITS)
                       13.4.3.2 Canada: Decline in vehicle production due to COVID-19
                                   TABLE 220 CANADA: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.4.3.3 Canada: Decline in vehicle sales due to COVID-19
                                   TABLE 221 CANADA: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.4.3.4 L3 driving system development will boost the demand in Canada
                                   TABLE 222 CANADA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 223 CANADA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
             13.4.4 MEXICO
                       13.4.4.1 Mexico vehicle production data
                                   TABLE 224 MEXICO: VEHICLE PRODUCTION DATA (UNITS)
                       13.4.4.2 Mexico: Decline in vehicle production due to COVID-19
                                   TABLE 225 MEXICO: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.4.4.3 Mexico: Decline in vehicle sales due to COVID-19
                                   TABLE 226 MEXICO: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.4.4.4 Focus on light truck production will drive demand in Mexico
                                   TABLE 227 MEXICO: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 228 MEXICO: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD MILLION)
     13.5 REST OF THE WORLD (ROW)
               FIGURE 62 ROW ADAS MARKET: PRE-COVID-19 VS POST-COVID-19 SCENARIO
               TABLE 229 ROW: ADAS MARKET, PRE-COVID-19 VS. POST-COVID-19 SCENARIO (USD MILLION)
               TABLE 230 ROW: ADAS MARKET, BY COUNTRY, 2017–2030 (‘000 UNITS)
               TABLE 231 ROW: ADAS MARKET, BY COUNTRY, 2017–2030 (USD MILLION)
             13.5.1 BRAZIL
                       13.5.1.1 Brazil vehicle production data
                                   TABLE 232 BRAZIL: VEHICLE PRODUCTION DATA (UNITS)
                       13.5.1.2 Brazil: Decline in vehicle production due to COVID-19
                                   TABLE 233 BRAZIL: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.5.1.3 Brazil: Decline in vehicle sales due to COVID-19
                                   TABLE 234 BRAZIL: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.5.1.4 Favorable government regulations fuel demand in Brazil
                                   TABLE 235 BRAZIL: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (‘000 UNITS)
                                   TABLE 236 BRAZIL: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD THOUSAND)
             13.5.2 SOUTH AFRICA
                       13.5.2.1 South Africa: vehicle production data
                                   TABLE 237 SOUTH AFRICA: VEHICLE PRODUCTION DATA (UNITS)
                       13.5.2.2 South Africa: Decline in vehicle production due to COVID-19
                                   TABLE 238 SOUTH AFRICA: Q1 VEHICLE PRODUCTION DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.5.2.3 South Africa: Decline in vehicle sales due to COVID-19
                                   TABLE 239 SOUTH AFRICA: Q1 VEHICLE SALES DATA COMPARISON (UNITS), 2019 VS. 2020
                       13.5.2.4 Adoption of safety systems will drive the South African market
                                   TABLE 240 SOUTH AFRICA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (UNITS)
                                   TABLE 241 SOUTH AFRICA: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD THOUSAND)
             13.5.3 OTHERS IN ROW
                       13.5.3.1 New investments and presence of major automotive players to drive market in other RoW countries
                                   TABLE 242 OTHERS IN ROW: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (UNITS)
                                   TABLE 243 OTHERS IN ROW: ADAS MARKET, BY VEHICLE TYPE, 2017–2030 (USD THOUSAND)

14 RECOMMENDATIONS BY MARKETSANDMARKETS (Page No. - 232)
     14.1 ASIA PACIFIC WILL BE A MAJOR MARKET FOR ADAS
     14.2 INCREASING DEVELOPMENT IN SEMI-AUTONOMOUS AND AUTONOMOUS DRIVING WILL BE KEY FOCUS AREAS FOR AUTOMAKERS
     14.3 CONCLUSION

15 COMPETITIVE LANDSCAPE (Page No. - 234)
     15.1 MARKET EVALUATION FRAMEWORK
               FIGURE 63 MARKET EVALUATION FRAMEWORK
     15.2 OVERVIEW
     15.3 MARKET RANKING ANALYSIS
               FIGURE 64 ADAS MARKET – MARKET RANKING ANALYSIS, 2019
     15.4 MARKET EVALUATION FRAMEWORK: REVENUE ANALYSIS OF TOP 5 PLAYERS
               FIGURE 65 TOP 5 PLAYERS HAVE DOMINATED THE ADAS MARKET IN LAST 3 YEARS
     15.5 COMPETITIVE LEADERSHIP MAPPING
             15.5.1 STAR
             15.5.2 EMERGING LEADERS
             15.5.3 PERVASIVE
             15.5.4 EMERGING COMPANIES
     15.6 COVID-19 IMPACT ON ADAS SOLUTION PROVIDERS
               FIGURE 66 ADAS MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING FOR ADAS SOLUTION PROVIDERS, 2019
     15.7 STRENGTH OF PRODUCT PORTFOLIO: ADAS SOLUTION PROVIDERS
               FIGURE 67 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN ADAS MARKET
     15.8 BUSINESS STRATEGY EXCELLENCE: ADAS SOLUTION PROVIDERS
               FIGURE 68 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN ADAS MARKET
               FIGURE 69 ADAS MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING FOR ADAS STARTUPS, 2019
     15.9 STRENGTH OF PRODUCT PORTFOLIO: ADAS STARTUPS
     15.10 BUSINESS STRATEGY EXCELLENCE: ADAS STARTUPS
     15.11 WINNERS VS. TAIL-ENDERS
               FIGURE 70 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET, 2016–2020
     15.12 COMPETITIVE SCENARIO
               15.12.1 NEW PRODUCT DEVELOPMENTS
                          TABLE 244 NEW PRODUCT DEVELOPMENTS, 2016–2020
               15.12.2 EXPANSIONS
                          TABLE 245 EXPANSIONS, 2016-2020
               15.12.3 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS
                          TABLE 246 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS, 2016-2020
               15.12.4 MERGERS/ACQUISITIONS
                          TABLE 247 MERGERS/ACQUISITIONS, 2016-2020

16 COMPANY PROFILE (Page No. - 258)
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
     16.1 ROBERT BOSCH GMBH
               FIGURE 71 ROBERT BOSCH GMBH: COMPANY SNAPSHOT
               TABLE 248 ROBERT BOSCH GMBH: PRODUCTS& SERVICES OFFERED
               TABLE 249 ROBERT BOSCH GMBH: NEW PRODUCT DEVELOPMENT
               TABLE 250 ROBERT BOSCH GMBH: PARTNERSHIPS/ COLLABORATIONS/AGREEMENTS/ MERGERS & ACQUISITIONS
               FIGURE 72 ROBERT BOSCH GMBH: SWOT ANALYSIS
     16.2 CONTINENTAL AG
               FIGURE 73 CONTINENTAL AG: COMPANY SNAPSHOT
               TABLE 251 CONTINENTAL AG: PRODUCTS & SERVICES OFFERED
               TABLE 252 CONTINENTAL AG: NEW PRODUCT DEVELOPMENT/EXPANSION
               TABLE 253 CONTINENTAL AG: JOINT VENTURES/MERGERS & ACQUISITIONS
               FIGURE 74 CONTINENTAL AG: SWOT ANALYSIS
     16.3 ZF FRIEDRICHSHAFEN AG
               FIGURE 75 ZF FRIEDRICHSHAFEN AG: COMPANY SNAPSHOT
               TABLE 254 ZF FRIEDRICHSHAFEN AG: PRODUCTS & SERVICES OFFERED
               TABLE 255 ZF FRIEDRICHSHAFEN AG: NEW PRODUCT DEVELOPMENT/EXPANSION
               TABLE 256 ZF FRIEDRICHSHAFEN AG: PARTNERSHIPS/MERGERS & ACQUISITIONS
               FIGURE 76 ZF FRIEDRICHSHAFEN AG: SWOT ANALYSIS
     16.4 DENSO
               FIGURE 77 DENSO: COMPANY SNAPSHOT
               TABLE 257 DENSO: PRODUCTS & SERVICES OFFERED
               TABLE 258 DENSO: NEW PRODUCT DEVELOPMENT/EXPANSIONS
               TABLE 259 DENSO: COLLABORATIONS/JOINT VENTURES/MERGERS & ACQUISITIONS
               FIGURE 78 DENSO: SWOT ANALYSIS
     16.5 APTIV
               FIGURE 79 APTIV: COMPANY SNAPSHOT
               TABLE 260 APTIV: PRODUCTS & SERVICES OFFERED
               TABLE 261 APTIV: NEW PRODUCT DEVELOPMENT/EXPANSIONS
               TABLE 262 APTIV: PARTNERSHIPS/JOINT VENTURES/CONTRACTS & AGREEMENTS/MERGERS & ACQUISITIONS
               FIGURE 80 APTIV: SWOT ANALYSIS
     16.6 VALEO
               FIGURE 81 VALEO: COMPANY SNAPSHOT
               TABLE 263 VALEO: PRODUCTS & SERVICES OFFERED
               TABLE 264 VALEO: EXPANSIONS
               TABLE 265 VALEO: PARTNERSHIPS/COLLABORATIONS/AGREEMENTS
     16.7 MAGNA INTERNATIONAL INC.
               FIGURE 82 MAGNA INTERNATIONAL INC.: COMPANY SNAPSHOT
               TABLE 266 MAGNA INTERNATIONAL INC.: PRODUCTS & SERVICES OFFERED
               TABLE 267 MAGNA INTERNATIONAL INC.: NEW PRODUCT DEVELOPMENT/EXPANSION
               TABLE 268 MAGNA INTERNATIONAL INC.: PARTNERSHIPS/COLLABORATIONS
     16.8 HYUNDAI MOBIS
               FIGURE 83 HYUNDAI MOBIS: COMPANY SNAPSHOT
               TABLE 269 HYUNDAI MOBIS: PRODUCTS & SERVICES OFFERED
               TABLE 270 HYUNDAI MOBIS: NEW PRODUCT DEVELOPMENT
               TABLE 271 HYUNDAI MOBIS: COLLABORATIONS
     16.9 SAMSUNG ELECTRONICS
               FIGURE 84 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
               TABLE 272 SAMSUNG ELECTRONICS: PRODUCTS & SERVICES OFFERED
               TABLE 273 SAMSUNG ELECTRONICS: NEW PRODUCT DEVELOPMENT
               TABLE 274 SAMSUNG ELECTRONICS: PARTNERSHIPS
     16.10 VEONEER INC.
               FIGURE 85 VEONEER INC.: COMPANY SNAPSHOT
               TABLE 275 VEONEER INC.: PRODUCTS & SERVICES OFFERED
               TABLE 276 VEONEER INC.: NEW PRODUCT DEVELOPMENT
               TABLE 277 VEONEER INC.: COLLABORATIONS/ACQUISITIONS/DIVESTITURE
     16.11 INTEL
               FIGURE 86 INTEL: COMPANY SNAPSHOT
               TABLE 278 INTEL: PRODUCTS & SERVICES OFFERED
               TABLE 279 INTEL: COLLABORATIONS/ACQUISITIONS
     16.12 NVIDIA
               FIGURE 87 NVIDIA: COMPANY SNAPSHOT
               TABLE 280 NVIDIA: PRODUCTS & SERVICES OFFERED
               TABLE 281 NVIDIA: NEW PRODUCT DEVELOPMENT
               TABLE 282 NVIDIA: COLLABORATIONS
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
     16.13 OTHER KEY PLAYERS
               16.13.1 ASIA PACIFIC
                          16.13.1.1 Aisin Seiki
                          16.13.1.2 Hitachi Automotive
                          16.13.1.3 Nidec Corporation
                          16.13.1.4 Renesas Electronics Corporation
               16.13.2 EUROPE
                          16.13.2.1 WABCO
                          16.13.2.2 Infineon Technologies AG
                          16.13.2.3 Ficosa International SA
                          16.13.2.4 Hella
               16.13.3 NORTH AMERICA
                          16.13.3.1 Texas Instruments
                          16.13.3.2 VOXX International Corp.
                          16.13.3.3 BlackBerry
                          16.13.3.4 Microsemi Corporation
                          16.13.3.5 Xilinx, Inc

17 APPENDIX (Page No. - 302)
             TABLE 283 CURRENCY EXCHANGE RATES (PER USD)
     17.1 DISCUSSION GUIDE – ADAS MARKET
     17.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
     17.3 AVAILABLE CUSTOMIZATIONS
     17.4 RELATED REPORTS
     17.5 AUTHOR DETAILS

The research study involved the extensive use of secondary sources, such as company annual reports/presentations, industry association publications, magazine articles, directories, technical handbooks, World Economic Outlook, trade websites, technical articles, and databases, to identify and collect information on the ADAS market. The primary sources—experts from related industries, automobile OEMs, and suppliers—were interviewed to obtain and verify critical information, as well as assess the growth prospects and market estimations.

Secondary Research

The secondary sources referred to for this research study include corporate filings (such as annual reports, investor presentations, and financial statements), trade, business, and professional associations, whitepapers and ADAS-related journals, certified publications, articles by recognized authors, directories, and databases. Secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research.

Primary Research

Extensive primary research was conducted after obtaining an understanding of the ADAS market scenario through secondary research. Several primary interviews were conducted with market experts from both, the demand side (vehicle manufacturers, country-level government associations, and trade associations) and supply side (ADAS manufacturers, software providers, and system integrators) across major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Approximately 24% and 76% of primary interviews were conducted from the demand and supply side, respectively. Primary data was collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and marketing, were covered to provide a holistic viewpoint in this report.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter expert opinions, led to the findings as described in the remainder of the report.

ADAS Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The bottom-up approach was used to estimate and validate the size of the ADAS market. In this approach, vehicle production statistics for each vehicle type were considered at the country and regional level. To arrive at the ADAS market size in terms of volume, the penetration of each ADAS system for each vehicle type at the country level was identified through model mapping. Then, the penetration of each ADAS system at vehicle type for all countries was applied to obtain the volume of the ADAS market. To derive the market size in terms of value, the country-level volume for each vehicle was multiplied with the average OE price of each ADAS solution.

Extensive secondary and primary research was carried out to understand the global market scenario for the types of ADAS features used in the automotive industry. Several primary interviews were conducted with key opinion leaders related to ADAS development, including key OEMs and Tier-1 suppliers. Qualitative aspects such as market drivers, restraints, opportunities, and challenges were taken into consideration while calculating and forecasting the market size.

The top-down methodology was followed to estimate the ADAS market size, by offering. To derive the market for ADAS, by offering, in terms of value, the cost break-up percentage of each offering at the regional level was multiplied with the regional value of the ADAS market.

Data Triangulation

All percentage shares, splits, and breakdowns were determined using secondary sources and verified by primary sources. All parameters that are said to affect the markets covered in this research study were accounted for, viewed in extensive detail, and analyzed to obtain the final quantitative and qualitative data. This data was consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report.

Report Objectives

  • To segment and forecast the size of the global ADAS market, in terms of volume (‘000 units) and value (USD million)
  • To define, describe, and forecast the global ADAS market size based on system, component, offering, electric vehicle, level of autonomy, vehicle type, and region
  • To analyze regional markets for growth trends, prospects, and their contribution to the overall market
  • To segment and forecast the market size, by system [adaptive cruise control (ACC), adaptive front light (AFL), automatic emergency braking (AEB), blind spot detection (BSD), cross traffic alert (CTA), driver monitoring system (DMS), forward collision warning (FCW), intelligent park assist (IPA), lane departure warning (LDW), night vision system (NVS), pedestrian detection system (PDS), road sign recognition (RSR), tire pressure monitoring system (TPMS), and traffic jam assist (TJA)]
  • To segment and forecast the market size, by component (camera unit, LiDAR, radar sensor, ultrasonic sensor, and infrared sensor)
  • To segment and forecast the market size, by offering (hardware and software)
  • To segment and forecast the market size, by electric vehicle [battery electric vehicles (BEV), hybrid electric vehicles (HEV), plug-in hybrid electric vehicle (PHEV), and fuel cell electric vehicle (FCEV)]
  • To segment and forecast the market size, by level of autonomy (L1, L2 & L3, L4, and L5)
  • To segment and forecast the market size, by vehicle type (passenger car, light commercial vehicle, truck, and bus)
  • To forecast the market size with respect to key regions, namely, North America, Europe, Asia Pacific, and the Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing market growth (drivers, challenges, restraints, and opportunities)
  • To provide detailed information and analysis regarding the ecosystem map, the value chain, case studies, technical overview, Porter’s five forces, and pricing
  • To analyze opportunities for stakeholders and provide a competitive landscape of market leaders
  • To strategically profile key players and comprehensively analyze their market share and core competencies
  • To analyze the impact of the COVID-19 pandemic on the market
  • To analyze recent developments, collaborations, partnerships, joint ventures, product innovations, and mergers & acquisitions in the ADAS market

Available Customizations

With the given market data, MarketsandMarkets offers customizations in accordance to the company’s specific needs.

  • ADAS market, by system (for systems not covered in the report)
  • ADAS market, by electric vehicle at the regional level
  • ADAS market, by vehicle type at country level (for countries not covered in the report)
  • Company Information
  • Profiling of Additional Market Players (Up to 3)
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