HOME Top Market Reports Automotive HUD Market by Technology (Augmented Reality and Conventional), Type (Combiner and Windshield), End-User (Economic, Luxury, and Mid-Segment), Fuel Type (ICE, BEV, and Hybrid), Vehicle Type (Passenger and Commercial), and Region - Global Forecast to 2025

Automotive HUD Market by Technology (Augmented Reality and Conventional), Type (Combiner and Windshield), End-User (Economic, Luxury, and Mid-Segment), Fuel Type (ICE, BEV, and Hybrid), Vehicle Type (Passenger and Commercial), and Region - Global Forecast to 2025

By: marketsandmarkets.com
Publishing Date: October 2017
Report Code: AT 2973

 

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The automotive head-up display (HUD) market is estimated to be USD 610.4 Million in 2016 and is projected to USD 13,022.0 Million by 2025, at a CAGR of 28.54% during the forecast period 2020–2025. The base year for the study is 2016 and the forecast period is 2020–2025. The market for automotive HUD is primarily driven by the increase in adoption of advanced driving assistance systems by OEMs across vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors.

Objectives of the Report

  • To define, describe, and project the automotive HUD market (2016–2025) in terms of volume (‘000 units) and value (USD million/billion)
  • To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and industry-specific challenges, influencing the growth of this market
  • To analyze and forecast the global market and forecast the market size, by volume and value, based on HUD technology, HUD type, end-user, fuel type, vehicle type, and region
  • To forecast the market size, by volume and value, of the automotive HUD market with respect to four regions, namely, North America, Europe, Asia Oceania, and the Rest of the World (RoW)
  • To track and analyze competitive developments such as joint ventures, mergers & acquisitions, new product developments, and expansions in this market

The research methodology used in the report involves primary and secondary sources and follows bottom-up and top-down approaches for the purpose of data triangulation. The study involves country-level OEM and model-wise analysis of automotive head-up displays. This analysis involves historical trends as well as existing penetrations by country as well as by vehicle type. The analysis is projected based on various factors such as growth trends in vehicle production and regulations or mandates on implementation of automotive electronics, which drive the automotive HUD system market. The analysis has been discussed with and validated by primary respondents, including experts from the automotive HUD market, automotive augmented reality experts, manufacturers, and suppliers. Secondary sources include associations such as International Organization of Motor Vehicle Manufacturers (OICA), American Association of Motor Vehicle Administrators (AAMVA), Automotive Component Manufacturers Association of India (ACMA), and paid databases and directories such as Factiva and Bloomberg.

The figure below illustrates the break-up of the profile of industry experts who participated in the primary discussions.

Automotive Head-up Display (HUD) Market

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the automotive HUD market consists of automotive HUD system providers such as Nippon Seiki (Japan), Continental (Germany), Visteon (US), and Panasonic (Japan). These HUD systems are supplied to automotive OEMs such as BMW (Germany), Daimler (Germany), and Volkswagen (Germany).

Target Audience

  • Automotive HUD system manufacturers and component suppliers
  • Automotive AR HUD system manufacturers and component suppliers
  • Automotive display panel manufacturers
  • Automotive OEMs
  • Industry associations and other driver assistance systems manufacturers
  • The automobile industry and related end-user industries

Scope of the Report

  • Market, By HUD Technology
    • Conventional HUD
    • Augmented Reality HUD
  • Market, By HUD Type
    • Windshield
    • Combiner
  • Market, By End-User
    • Luxury Vehicles
    • Mid-Segment Vehicles
    • Economic Vehicles
  • Market, By Fuel Type
    • Internal Combustion Engine (ICE)
    • Battery Electric Vehicle
    • Others
  • Market, By Vehicle Type
    • Passenger Cars
    • Commercial Vehicle
  • Market, By Region
    • Asia Oceania (China, Japan, India, and South Korea)
    • Europe (Germany, France, Italy, and the UK)
    • North America (Canada, Mexico, and the US)
    • Rest of the World (Brazil, Russia, and South Africa)

Available Customizations

  • Market, By Components & Region (Value)
    • Asia Oceania
    • Europe
    • North America
    • Rest of the World
  • Company Information
    • Detailed analysis and profiling of additional market players (up to 5)

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Study
    1.4 Currency
    1.5 Units Considered
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Factor Analysis
           2.4.1 Introduction
           2.4.2 Demand-Side Analysis
                    2.4.2.1 Growing Vehicle Production
           2.4.3 Supply-Side Analysis
                    2.4.3.1 Significant Focus By Oems on Convenience and Comfort Systems in Vehicles
    2.5 Market Size Estimation
    2.6 Data Triangulation
    2.7 Assumptions

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 37)
    4.1 Attractive Opportunities in the Global Market
    4.2 Automotive HUD Market, By HUD Technology
    4.3 Market, By Type
    4.4 Market, By Region
    4.5 Market, By End User
    4.6 Market, By Fuel Type
    4.7 Market, By Vehicle Type,

5 Market Overview (Page No. - 41)
    5.1 Introduction
    5.2 Macro Indicator Analysis
           5.2.1 Introduction
                    5.2.1.1 Premium Vehicle Sales as Percentage of Total Sales
                    5.2.1.2 GDP (USD Billion)
                    5.2.1.3 GNI Per Capita, Atlas Method(USD)
                    5.2.1.4 GDP Per Capita, PPP (USD)
           5.2.2 Macro Indicators Influencing the Automotive HUD Market for Top 3 Countries
                    5.2.2.1 United States
                    5.2.2.2 Germany
                    5.2.2.3 Japan
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increase in Awareness About Passenger and Vehicle Safety
                    5.3.1.2 Increasing Demand for Connected Vehicles
           5.3.2 Restraints
                    5.3.2.1 Requirement of Greater Space in the Automotive Cockpit
                    5.3.2.2 Lack of Luminance, Brightness, and High Power Consumption
           5.3.3 Opportunities
                    5.3.3.1 Advent of Semi-Autonomous and Electric Vehicles in the Automotive Industry
           5.3.4 Challenges
                    5.3.4.1 High Cost of Advanced Head-Up Display Systems

6 Technological Overview (Page No. - 50)
    6.1 Introduction
    6.2 Head-Up Display (HUD) Evolution
    6.3 Current Sensor Technologies Used in Head-Up Display (HUD)
           6.3.1 Radar
           6.3.2 LiDAR
           6.3.3 Image Sensors
    6.4 Technological Advancement in the Near Future

7 Automotive HUD Market, By HUD Technology & Region (Page No. - 53)
    7.1 Introduction
    7.2 Asia Oceania
           7.2.1 China
           7.2.2 India
           7.2.3 Japan
           7.2.4 South Korea
           7.2.5 Rest of Asia Oceania
    7.3 Europe
           7.3.1 France
           7.3.2 Germany
           7.3.3 Italy
           7.3.4 UK
           7.3.5 Rest of Europe
    7.4 North America
           7.4.1 Canada
           7.4.2 Mexico
           7.4.3 US
    7.5 Rest of the World
           7.5.1 Brazil
           7.5.2 Russia
           7.5.3 South Africa

8 Automotive HUD Market, By HUD Type (Page No. - 83)
    8.1 Introduction
    8.2 Windshield Head-Up Display (HUD)
    8.3 Combiner Head-Up Display (HUD)

9 Automotive HUD Market, By End User (Page No. - 90)
    9.1 Introduction
    9.2 Mid-Segment Vehicle
    9.3 Luxury Vehicles
    9.4 Economic Vehicle

10 Automotive HUD Market, By Fuel Type (Page No. - 98)
     10.1 Introduction
     10.2 Internal Combustion Engine (ICE)
     10.3 Battery Electric Vehicle (BEV)
     10.4 Others

11 Automotive HUD Market, By Vehicle Type (Page No. - 105)
     11.1 Introduction
     11.2 Passenger Cars
     11.3 Commercial Vehicles

12 Competitive Landscape (Page No. - 110)
     12.1 Automotive HUD Market: Market Ranking

13 Company Profiles (Page No. - 111)
(Business Overview, Services Offered, Strength of Service Portfolio, Business Strategy Excellence, Recent Developments)*
     13.1 Robert Bosch
     13.2 Panasonic
     13.3 Continental
     13.4 DENSO
     13.5 Visteon
     13.6 NIPPON SEIKI
     13.7 Pioneer
     13.8 Yazaki
     13.9 Harman
     13.10 Garmin
     13.11 Microvision
     13.12 LG Display

*Details on Business Overview, Services Offered, Strength of Service Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 152)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real Time Market Intelligence
     14.5 Available Customizations
             14.5.1 Automotive HUD Market, By Components & Region (Value)
                        14.5.1.1 Asia-Oceania
                        14.5.1.2 Europe
                        14.5.1.3 North America
                        14.5.1.4 Rest of the World
             14.5.2 Company Information
                        14.5.2.1 Detailed Analysis and Profiling of Additional Market Players (Up to 5)
             14.5.3 Market Ranking
     14.6 Related Reports
     14.7 Author Details


List of Tables (80 Tables)

Table 1 Currency Dollar Exchange Rates (W.R.T. USD)
Table 2 Automotive HUD Market, By Region, 2016–2025 (‘000 Units)
Table 3 Market, By Region, 2016–2025 (USD Million)
Table 4 Automotive HUD Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 5 Market, By HUD Technology, 2016–2025 (USD Million)
Table 6 Asia Oceania: Automotive HUD Market, By Country, 2016–2025 (‘000 Units)
Table 7 Asia Oceania: Market, By Country, 2016–2025 (USD Million)
Table 8 Asia Oceania: Market, By HUD Technology, 2016–2025 (000’ Units)
Table 9 Asia Oceania: Market, By HUD Technology, 2016–2025 (USD Million)
Table 10 China: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 11 China: Market, By HUD Technology, 2016–2025 (USD Million)
Table 12 India: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 13 India: Market, By HUD Technology, 2016–2025 (USD Million)
Table 14 Japan: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 15 Japan: Market, By HUD Technology, 2016–2025 (USD Million)
Table 16 South Korea: Automotive HUD Market, By HUD Technology, 2016-2025 (‘000 Units)
Table 17 South Korea: Automotive HUD Market, By HUD Technology, 2016-2025 (USD Million)
Table 18 Rest of Asia Oceania: Automotive HUD Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 19 Rest of Asia Oceania: Market, By HUD Technology, 2016–2025 (USD Million)
Table 20 Europe: Automotive HUD Market, By Country, 2016–2025 (‘000 Units)
Table 21 Europe: Market, By Country, 2016–2025 (USD Million)
Table 22 Europe: Market, By HUD Technology, 2016–2025 (000’ Units)
Table 23 Europe: Market, By HUD Technology, 2016–2025 (USD Million)
Table 24 France: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 25 France: Market, By HUD Technology, 2016–2025 (USD Million)
Table 26 Germany: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 27 Germany: Market, By HUD Technology, 2016–2025 (USD Million)
Table 28 Italy: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 29 Italy: Market, By HUD Technology, 2016–2025 (USD Million)
Table 30 UK: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 31 UK: Market, By HUD Technology, 2016–2025 (USD Million)
Table 32 Rest of Europe: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 33 Rest of Europe: Market, By HUD Technology, 2016–2025 (USD Million)
Table 34 North America: Automotive HUD Market, By Country, 2016–2025 (‘000 Units)
Table 35 North America: Market, By Country, 2016–2025 (USD Million)
Table 36 North America: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 37 North America: Market, By HUD Technology, 2016–2025 (USD Million)
Table 38 Canada: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 39 Canada: Market, By HUD Technology, 2016–2025 (USD Million)
Table 40 Mexico: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 41 Mexico: Market, By HUD Technology, 2016–2025 (USD Million)
Table 42 US: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 43 US: Market, By HUD Technology, 2016–2025 (USD Million)
Table 44 RoW: Automotive HUD Market, By Country, 2016–2025 (‘000 Units)
Table 45 RoW: Market, By Country, 2016–2025 (USD Million)
Table 46 RoW: Market, By HUD Technology, 2016–2025 (‘000 Units)
Table 47 RoW: Market, By HUD Technology, 2016-2025(USD Million)
Table 48 Brazil: Automotive HUD Market, By HUD Technology, 2016-2025(‘000 Units)
Table 49 Brazil: Market, By HUD Technology, 2016-2025(USD Million)
Table 50 Russia: Automotive HUD Market, By HUD Technology, 2016-2025(‘000 Units)
Table 51 Russia: Market, By HUD Technology, 2016-2025(USD Million)
Table 52 South Africa: Automotive HUD Market, By HUD Technology, 2016-2025 (‘000 Units)
Table 53 South Africa: Market, By HUD Technology, 2016-2025 (USD Million)
Table 54 Automotive HUD Market Size, By HUD Type, 2016–2025 (‘000 Units)
Table 55 Market Size, By HUD Type, 2016–2025 (USD Million)
Table 56 Windshield Head-Up Display (HUD): Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 57 Windshield Head-Up Display (HUD): Automotive HUD Market Size, By Region, 2016–2025 (USD Million)
Table 58 Combiner Head-Up Display (HUD): Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 59 Combiner Head-Up Display (HUD): Automotive HUD Market Size, By Region, 2016–2025 (USD Million)
Table 60 Automotive HUD Market Size, By End-User, 2016–2025 (‘000 Units)
Table 61 Market Size, By End-User, 2016–2025 (USD Million)
Table 62 Mid-Segment Vehicle: Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 63 Mid-Segment Vehicle: Market Size, By Region, 2016–2025 (USD Million)
Table 64 Luxury Vehicle: Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 65 Luxury Vehicle: Market Size, By Region, 2016–2025 (USD Million)
Table 66 Economic Vehicle: Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 67 Automotive HUD Market Size, By Fuel Type, 2016–2025 (‘000 Units)
Table 68 Market Size, By Fuel Type, 2016–2025 (USD Million)
Table 69 ICE: Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 70 ICE: Market Size, By Region, 2016–2025 (USD Million)
Table 71 BEV: Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 72 BEV: Market Size, By Region, 2016–2025 (USD Million)
Table 73 Others (Hybrid): Automotive HUD Market Size, By Region, 2016–2025 (‘000 Units)
Table 74 Others (Hybrid): Market Size, By Region, 2016–2025 (USD Million)
Table 75 Automotive HUD Market, By Vehicle Type, 2016–2025 (‘000 Units)
Table 76 Market, By Vehicle Type, 2016–2025 (USD Million)
Table 77 Passenger Cars: Automotive HUD Market, By Region, 2016–2025 (‘000 Units)
Table 78 Passenger Cars: Market, By Region, 2016–2025 (USD Million)
Table 79 Commercial Vehicles: Automotive HUD Market, By Region, 2016–2025 (‘000 Units)
Table 80 Commercial Vehicles: Market, By Region, 2016–2025 (USD Million)
 
 
List of Figures (46 Pages)
 
Figure 1 Automotive HUD Market: Research Design
Figure 2 Research Methodology Model
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 4 Growing Vehicle Production & Sales to Drive the Automotive HUD Market
Figure 5 Automotive HUD Market: Bottom-Up Approach
Figure 6 Automotive HUD Market: Top Down Approach
Figure 7 Data Triangulation
Figure 8 AR Based HUD Segment to Hold the Largest Share in this Market By 2025 (USD Million)
Figure 9 ICE Vehicle Segment to Hold the Largest Share in this Market During the Forecast Period, 2020 vs 2025 (USD Million)
Figure 10 Mid-Segment Vehicle is Projected to Be the Largest Market During the Forecast Period, 2020–2025 (USD Million)
Figure 11 Passenger Car Segment is Estimated to Be the Largest and Fastest Growing Market for Automotive HUD 2020–2025 (USD Million)
Figure 12 Automotive HUD Market, By Type, 2016–2025 (USD Million)
Figure 13 North America to Hold the Largest Share in this Market, 2020–2025 (USD Million)
Figure 14 AR HUD Segment Projected to Witness the Highest Growth 2020 vs 2025
Figure 15 Windshield Head-Up Display is Projected to Be the Largest Segment of Automotive HUD Market, 2020 vs 2025
Figure 16 North America Automotive HUD Market Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 17 Luxury Vehicle Segment is Projected to Witness the Highest Growth During the Forecast Period
Figure 18 ICE Vehicle Segment is Expected to Be the Largest Segment of this Market, 2020 vs 2025
Figure 19 Passenger Cars Segment Estimated to Hold the Largest Share of the Automotive HUD Market, By Value
Figure 20 Rising GNI Per Capita and Increased Consumer Spending are Expected to Have A Positive Impact on the Demand for Premium Vehicles
Figure 21 The German Automotive Industry Would Be Positively Impacted By Reduced Costs and Technological Innovations
Figure 22 Improving GPD and Increasing Focus on Innovation in the Automotive Industry Have Made Japan A Strong Market for Exporting Vehicles
Figure 23 Road Traffic Death Rates, Per 1,00,000 Population
Figure 24 Global Connected Car Market, 2016 & 2021 (USD Billion)
Figure 25 Automotive HUD Market, By Region, 2020 vs 2025
Figure 26 Asia Oceania: Automotive HUD Market, By Country, 2020 vs 2025 (‘000 Units)
Figure 27 Europe: Automotive HUD Market Snapshot
Figure 28 North America: Automotive HUD Market Snapshot
Figure 29 RoW: Automotive HUD Market, By Country, 2020 vs 2025 (‘000 Units)
Figure 30 Automotive HUD Market, By HUD Type
Figure 31 Market, By HUD Type, 2020 vs 2025 (‘000 Units)
Figure 32 Market, By End-User, 2020 vs 2025 (‘000 Units)
Figure 33 Market, By Fuel Type, 2020 vs 2025 (USD Million)
Figure 34 Market, By Vehicle Type, 2020 vs 2025 (‘000 Units)
Figure 35 Robert Bosch: Company Snapshot
Figure 36 Panasonic: Company Snapshot
Figure 37 Continental: Company Snapshot
Figure 38 DENSO: Company Snapshot
Figure 39 Visteon: Company Snapshot
Figure 40 NIPPON SEIKI: Company Snapshot
Figure 41 Pioneer: Company Snapshot
Figure 42 Yazaki: Company Snapshot
Figure 43 Harman: Company Snapshot
Figure 44 Garmin: Company Snapshot
Figure 45 Microvision: Company Snapshot
Figure 46 LG Display: Company Snapshot

The automotive HUD (head-up display) market is estimated to be USD 759.6 Million in 2017 and is projected to grow at a CAGR of 28.54% from 2020 to 2025, to reach a market size of USD 13,022.0 Million by 2025. The key drivers for the market are the increasing adoption rate of advanced technologies by OEMs, faster generation of real-time and reliable data from advanced driver assistance systems, and the growth of connected vehicles.

The conventional HUD is estimated to hold the largest market size of the global market during the forecast period. The conventional HUD is estimated to broadly migrate to a wider range of mid-segment vehicles and economic segment of vehicles during 2020–2025 because of the increasing adoption of the technology by OEMs, reducing installation prices of the HUD system, and, most importantly, the increasing importance the automotive customers lay on vehicle and passenger safety systems.

The windshield projected type HUD segment is estimated to record the largest market size, growing at a CAGR mentioned in the report. OEMs are anticipated to integrate a wide array of advanced driver assistance systems in the windshield HUD and overlay the information in the driving situation with augmented reality. Unlike the combiner HUD, which is a compact display, the windshield HUD provides a larger area for visuals, and OEMs prefer the windshield HUD as it makes for a safer driving experience.

The mid-size vehicle segment is estimated to contribute to the largest market size of the automotive HUD market. Owing to the high production rate of the mid-size vehicle segment, which includes the premium variants of vehicle models, the installation of head-up display is highest in this segment.

The battery-electric vehicle segment is estimated to be the fastest growing segment during the forecast period. With the increased focus on fuel efficiency and emission norms, many OEMs are focusing on environment-friendly vehicles that are equipped with advanced driver assistance systems such as head-up displays. Consumers are becoming increasingly conscious of environmental problems caused by fossil fuel fumes and are increasingly demanding environment-friendly vehicles with advanced safety features.

North America market is estimated to be the largest market with the highest market share of the global automotive HUD market by value and volume. The regional market is dominated by the demand from the US. The adoption of HUD in the Canadian market by 2020 is estimated to be low but is projected to increase in the future.

Automotive Head-up Display (HUD) Market

A key factor restraining the growth of the automotive HUD market is the high cost of developing the display system and its related technologies. The AR HUD involve complex interlinking of electronic and mechanical components and vehicle sensors. The system enables the vehicle windshield to become an advanced display with computational abilities. Due to this, companies entering the market will have to invest heavily in research and development for developing and testing prototypes of AR HUD. Additionally, it is constantly debated among OEMs and governments, whether integrating many features in a HUD could pose as a distraction, as opposed to increase the focus of a driver. The global market is dominated by a few global players and comprises several regional players. Some of the key manufacturers operating in the market are Nippon-Seiki (Japan), Continental (Germany), Denso (Japan), and Visteon (US).

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