V2X Market for Automotive by Communication Type (V2C, V2D, V2G, V2P, V2V and V2I), Offering Type (Hardware and Software), Connectivity Type (DSRC and Cellular), Propulsion Type (ICE and EV), Technology Type, and Region - Global Forecast to 2025

[168 Pages Report]  The V2X market is valued at USD 22.60 Billion in 2016 and is projected to grow at a CAGR of 17.61% during the forecast period, to reach USD 99.55 Billion by 2025. The base year considered for the study is 2016 and the forecast period is 2017–2025. Factors such as rising demand for real-time traffic and incident alerts for increasing public safety, increase in government funds for better traffic management, and the development of connected vehicles are driving the growth of the V2X market.

Objectives of the Study:

• To segment and forecast the vehicle-to-everything market size, in terms of value (USD million) and volume (‘000 units)
• To define, describe, and forecast the vehicle-to-everything (V2X) market on the basis of offering type, communication type, connectivity type, propulsion type, technology type, and region
• To segment and forecast the V2X market size on the basis of offering type (Hardware and Software)
• To segment and forecast the V2X market size on the basis of communication type—Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), Vehicle-to-Pedestrian (V2P), Vehicle-to-Device (V2D), Vehicle-to-Grid (V2G), and Vehicle-to-Cloud (V2C)
• To segment and forecast the V2X market size on the basis of connectivity type—Dedicated Short Range Communication (DSRC) and Cellular Connectivity
• To segment and forecast the V2X market size based on propulsion type (Internal combustion engine and electric vehicles)
• To segment and forecast the V2X market size based on technology type (Automated Driver Assistance, Intelligent Traffic Systems, Emergency Vehicle Notification, Passenger Information System, Fleet & Asset Management, Parking Management System, Line of sight, Non-line of sight, Backing and others)
• To forecast the V2X market size in key regions, namely, North America, Europe, Asia Pacific, and the Rest of the World
• To strategically profile key players and comprehensively analyze their market shares and core competencies

The research methodology used in the report involves primary and secondary sources. Secondary sources include associations such as International Organization of Motor Vehicle Manufacturers (OICA), Emission Controls Manufacturers Association (ECMA), European Automobile Manufacturers Association (ACEA), Environmental Protection Agency (EPA), and International Council on Clean Transportation (ICCT) and paid databases and directories such as Factiva and Bloomberg. In the primary research stage, experts from related industries, manufacturers, and suppliers have been interviewed to understand the present situation and future trends in the V2X market. The V2X market size, in terms of volume (thousand units) and value (USD million), has been derived from forecasting techniques based on vehicle production and penetration of various V2X technologies.

The figure below illustrates the break-up of the profile of industry experts who participated in primary discussions.

To know about the assumptions considered for the study, download the pdf brochure

The V2X market ecosystem consists of manufacturers such as Continental (Germany), Qualcomm (US), NXP Semiconductors (Netherlands), Robert Bosch (Germany), and Delphi Automotive (UK). These companies develop new products, adopt expansion strategies, obtain supply contracts, establish joint ventures, and enter into agreements to gain traction in the V2X market for automotive.

Target Audience

• V2X technologies suppliers
• Hardware modules suppliers
• Automotive OEMs
• Industry associations and experts

Scope of the Report

V2X Market, By Offering Type

• Hardware
• Software

V2X Market, By Communication Type

• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)
• Vehicle-to-Pedestrian (V2P)
• Vehicle-to-Device (V2D)
• Vehicle-to-Grid (V2G)
• Vehicle-to-Cloud (V2C)

V2X Market, By Connectivity Type

• Dedicated Short Range Communication (DSRC)
• Cellular Connectivity

V2X Market, By Technology Type

• Automated Driver Assistance
• Intelligent Traffic Systems
• Emergency Vehicle Notification
• Passenger Information System
• Fleet & Asset Management
• Parking Management System
• Line of sight
• Non-line of sight
• Backing
• Others

Others include queue warning, wrong way driving warning, Emergency stop, Red Light Violation Warning, and others

V2X Market, By Propulsion Type

• ICE
• EV

V2X Market, By Region

• Asia Pacific
• Europe
• North America
• RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company‘s specific needs. The following customization options are available for the report.

• Analysis of industries in the automotive vehicle-to-everything market in different geographical regions.
• Customization can be provided on country-wise analysis of the automotive vehicle-to-everything market with respect to industries.
• Detailed analysis and profiling of additional market players (up to five)

Increase in demand for real-time traffic is anticipated to fuel the growth of automotive v2x market, demand close to USD 99.55 billion by 2025

The vehicle-to-everything communication is a revolutionary technology that can transform the automotive industry in the future. V2X is a wireless technology that enables communication between the vehicles, infrastructure, and other devices in the vicinity, grid, home, and network.

This type of communication enables better traffic management, which leads to reduced congestion on the roads. High energy savings and improvements in location accuracy and positioning are some of the other advantages of this technology.

The rapid technological advancement has paved the way for semi-autonomous and autonomous vehicles, which have a wide range of application for V2X communication technology. Furthermore, the wireless technology for vehicles is set to enhance the intelligent traffic system and is expected to help in the implementation of the technology. In addition, V2X wireless technology is expected to improve traffic congestion, thereby enhancing the active performance of the vehicles.

The applications of the automotive V2X technology include intelligent traffic system, collision avoidance, parking management systems, emergency vehicle notification, and other sub-applications. This technology helps the vehicle to receive warnings regarding real-time traffic and alerts related to accidents or other hurdles.

Several countries across the world such as the US, Germany, UK, and China are adopting the V2X technology for improved safety, operational performance, and environmental benefits. However, the implementation of V2X technology requires substantial funding from the government. In 2016, The US Department of Transportation's (DOT) National Highway Traffic Safety Administration (NHTSA) announced that it would take steps to enable vehicle-to-vehicle communication for light vehicles which would help improve safety.

Market Dynamics

Drivers

• Demand for real-time traffic and incident alerts for increasing public safety
• Increasing initiatives from various governments for better traffic management
• Increasing environmental concerns to lead the adoption of connected vehicles
• Intense competition among car manufacturers

Restraints

• Lack of cellular connectivity coverage in developing countries
• Cost burden on consumers
• Lack of infrastructure

Opportunities

• Autonomous cars to transform automotive industry
• Predictive maintenance using real-time monitoring

Challenges

• Lack of standardization
• Lack of acceptance of V2X technology
• Security of data generated by vehicles

Critical Questions:

• What would be the impact of government mandates on the V2X market?
• How do you see the demand of vehicle-to-everything in the Asia Pacific region?
• How would you see the improvement in road infrastructure impacting the vehicle-to-infrastructure market globally?
• How do you see the future of vehicle-to-pedestrian due to the increasing focus on consumer safety?

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered in the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Factor Analysis
           2.4.1 Demand-Side Analysis
                    2.4.1.1 Growth of Connected Devices
                    2.4.1.2 Need for Safety and Security
           2.4.2 Supply-Side Analysis
                    2.4.2.1 Incumbent Companies are Providing Enhanced Features
                    2.4.2.2 Development of Efficient Connectivity Technology
    2.5 Market Size Estimation
    2.6 Market Breakdown and Data Triangulation
    2.7 Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the V2X Market for Automotive
    4.2 V2X Market for Automotive, By Region, 2017 vs 2025
    4.3 V2X Market for Automotive, By Connectivity Type, 2017 vs 2025
    4.4 V2X Market for Automotive, By Communication Type, 2017 vs 2025
    4.5 V2V Market for Automotive, By Offering Type, 2017 vs 2025
    4.6 V2X Market for Automotive, By Propulsion Type, 2017 vs 2025
    4.7 V2X Market for Automotive, By Technology Type, 2017 vs 2025

5 Market Overview (Page No. - 38)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Demand for Real-Time Traffic and Incident Alerts for Increasing Public Safety
                    5.2.1.2 Increasing Initiatives From Various Governments for Better Traffic Management
                    5.2.1.3 Increasing Environmental Concerns to Lead the Adoption of Connected Vehicles
                    5.2.1.4 Intense Competition Among Car Manufacturers
           5.2.2 Restraints
                    5.2.2.1 Lack of Cellular Connectivity Coverage in Developing Countries
                    5.2.2.2 Cost Burden on Consumers
                    5.2.2.3 Lack of Infrastructure
           5.2.3 Opportunities
                    5.2.3.1 Autonomous Cars to Transform Automotive Industry
                    5.2.3.2 Predictive Maintenance Using Real-Time Monitoring
           5.2.4 Challenges
                    5.2.4.1 Lack of Standardization
                    5.2.4.2 Lack of Acceptance of V2X Technology
                    5.2.4.3 Security of Data Generated By Vehicles
    5.3 Macro-Indicator Analysis
           5.3.1 Introduction
           5.3.2 GDP (USD Billion)
           5.3.3 GNI Per Capita, Atlas Method (USD)
           5.3.4 GDP Per Capita PPP (USD)
           5.3.5 Macro Indicators Influencing the V2X Market for Top 3 Countries
                    5.3.5.1 US
                    5.3.5.2 Germany
                    5.3.5.3 Japan
    5.4 Value Chain Analysis
    5.5 OEM Collaborations in the V2X Market
    5.6 V2X On-Board Unit Market

6 Technology Overview (Page No. - 51)
    6.1 DSRC
    6.2 Cellular
    6.3 Over the Air Update (OTA)
           6.3.1 Firmware Over-The-Air Technology (FOTA)
           6.3.2 Software Over-The-Air Technology (SOTA)

7 V2X Market for Automotive, By Communication Type (Page No. - 53)
    7.1 Introduction
    7.2 Vehicle-To-Cloud (V2C)
    7.3 Vehicle-To-Pedestrian (V2P)
    7.4 Vehicle-To-Grid (V2G)
    7.5 Vehicle-To-Infrastructure (V2I)
    7.6 Vehicle-To-Vehicle (V2V)
    7.7 Vehicle-To-Device (V2D)

8 V2X Market for Automotive, By Connectivity Type (Page No. - 62)
    8.1 Introduction
    8.2 DSRC Connectivity
    8.3 Cellular Connectivity

9 V2X Market for Automotive, By Offering Type (Page No. - 66)
    9.1 Introduction
    9.2 Software
    9.3 Hardware
           9.3.1 V2V Hardware
                    9.3.1.1 GPS Antenna
                    9.3.1.2 GPS Module
                    9.3.1.3 Ethernet
                    9.3.1.4 CPU
                    9.3.1.5 Others
           9.3.2 V2I Hardware
                    9.3.2.1 GPS Antenna
                    9.3.2.2 GPS Module
                    9.3.2.3 Ethernet
                    9.3.2.4 CPU
                    9.3.2.5 Others
           9.3.3 V2P Hardware
                    9.3.3.1 GPS Antenna
                    9.3.3.2 GPS Module
                    9.3.3.3 Ethernet
                    9.3.3.4 CPU
                    9.3.3.5 Others
           9.3.4 V2G Hardware
                    9.3.4.1 Power Control System (PCS)
                    9.3.4.2 Others

10 V2X Market for Automotive, By Propulsion Type (Page No. - 79)
     10.1 Introduction
     10.2 Electric Vehicle (EV)
     10.3 Internal Combustion Engine (ICE) Vehicle

11 V2X Market for Automotive, By Technology Type (Page No. - 84)
     11.1 Introduction
     11.2 Automated Driver Assistance
     11.3 Intelligent Traffic System
     11.4 Emergency Vehicle Notification
     11.5 Passenger Information System
     11.6 Fleet & Asset Management
     11.7 Parking Management System
     11.8 Line of Sight
     11.9 Non-Line of Sight
     11.10 Backing

12 V2X Market for Automotive, By Region (Page No. - 90)
     12.1 Introduction
     12.2 Asia Pacific
     12.3 Europe
     12.4 North America
     12.5 Rest of the World (RoW)

13 Competitive Landscape (Page No. - 106)
     13.1 Overview
     13.2 Market Ranking Analysis
     13.3 Competitive Scenario
             13.3.1 New Product Developments, 2017
             13.3.2 Mergers & Acquisitions, 2015–2017
             13.3.3 Partnerships/Supply Contracts/Collaborations/ Joint Ventures, 2015–2017

14 Company Profiles (Page No. - 111)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)*
     14.1 Continental
     14.2 Qualcomm
     14.3 NXP Semiconductors
     14.4 Robert Bosch
     14.5 Delphi Automotive
     14.6 Intel
     14.7 Infineon Technologies
     14.8 Tomtom
     14.9 Harman International
     14.10 Nvidia Corporation
     14.11 Autotalks
     14.12 Cohda Wireless
     14.13 Daimler
     14.14 Audi

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 161)
     15.1 Key Insights of Industry Experts
     15.2 Discussion Guide
     15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.4 Available Customizations
     15.5 Related Reports
     15.6 Author Details

List of Tables (62 Tables)

Table 1 Currency Exchange Rates (Per USD)
Table 2 Government Initiatives in the V2X Technology Market, 2015–2017
Table 3 V2X Market for Automotive, By Communication Type, 2016–2025 (‘000 Units)
Table 4 V2X Market for Automotive, By Communication Type, 2016–2025 (USD Million)
Table 5 V2C Market Size, By Region, 2016–2025 (USD Million)
Table 6 V2P Market Size, By Region, 2016–2025 (‘000 Units)
Table 7 V2P Market Size, By Region, 2016–2025 (USD Million)
Table 8 V2G Market Size, By Region, 2016–2025 (‘000 Units)
Table 9 V2G Market Size, By Region, 2016–2025 (USD Million)
Table 10 V2I Market Size, By Region, 2016–2025 (‘000 Units)
Table 11 V2I Market Size, By Region, 2016–2025 (USD Million)
Table 12 V2V Market Size, By Region, 2016–2025 (‘000 Units)
Table 13 V2V Market Size, By Region, 2016–2025 (USD Million)
Table 14 V2X Market Size for Automotive, By Connectivity Type, 2016–2025 (USD Million)
Table 15 DSRC Connectivity: V2X Market Size, By Region, 2016–2025 (USD Million)
Table 16 Cellular Connectivity: V2X Market Size, By Region, 2016–2025 (USD Million)
Table 17 V2V Hardware Market Size, By Component, 2016–2025 (USD Million)
Table 18 V2V GPS Antenna Market Size, By Region, 2016–2025 (USD Million)
Table 19 V2V GPS Module Market Size, By Region, 2016–2025 (USD Million)
Table 20 V2V Ethernet Market Size, By Region, 2016–2025 (USD Million)
Table 21 V2V CPU Market Size, By Region, 2016–2025 (USD Million)
Table 22 V2V Others Market Size, By Region, 2016–2025 (USD Million)
Table 23 V2I Hardware Market Size, By Component, 2016–2025 (USD Million)
Table 24 V2I GPS Antenna Market Size, By Region, 2016–2025 (USD Million)
Table 25 V2I GPS Module Market Size, By Region, 2016–2025 (USD Million)
Table 26 V2I Ethernet Market Size, By Region, 2016–2025 (USD Million)
Table 27 V2I CPU Market Size, By Region, 2016–2025 (USD Million)
Table 28 V2I Others Market Size, By Region, 2016–2025 (USD Million)
Table 29 V2P Hardware Market Size, By Component, 2016–2025 (USD Million)
Table 30 V2P GPS Antenna Market Size, By Region, 2016–2025 (USD Million)
Table 31 V2P GPS Module Market Size, By Region, 2016–2025 (USD Million)
Table 32 V2P Ethernet Market Size, By Region, 2016–2025 (USD Million)
Table 33 V2P CPU Market Size, By Region, 2016–2025 (USD Million)
Table 34 V2P Others Market Size, By Region, 2016–2025 (USD Million)
Table 35 V2G Hardware Market Size, By Component, 2016–2025 (USD Million)
Table 36 V2G Power Control System Market Size, By Region, 2016–2025 (USD Million)
Table 37 V2G Others Market Size, By Region, 2016–2025 (USD Million)
Table 38 V2X Market Size, By Propulsion Type, 2016–2025 (‘000 Units)
Table 39 V2X Market Size, By Propulsion Type, 2016–2025 (USD Million)
Table 40 EV V2X Market Size, By Region, 2016–2025 (000’ Units)
Table 41 EV V2X Market Size, By Region, 2016–2025 (USD Million)
Table 42 ICE V2X Market Size, By Region, 2016–2025 (000’ Units)
Table 43 ICE V2X Market Size, By Region, 2016–2025 (USD Million)
Table 44 V2X Market Size, By Technology Type, 2016–2025 (USD Million)
Table 45 V2V Market Size, By Technology Type, 2016–2025 (USD Million)
Table 46 V2I Market Size, By Technology Type, 2016–2025 (USD Million)
Table 47 V2P Market Size, By Technology Type, 2016–2025 (USD Million)
Table 48 V2X Market for Automotive, By Region, 2016–2025 (‘000 Units)
Table 49 V2X Market for Automotive, By Region, 2016–2025 (USD Million)
Table 50 Asia Pacific: V2X Market for Automotive, By Communication, 2016–2025 (‘000 Units)
Table 51 Asia Pacific: V2X Market for Automotive, By Communication, 2016–2025 (USD Million)
Table 52 Asia Pacific: V2X Market for Automotive, By Connectivity Type, 2016–2025 (USD Million)
Table 53 Europe: V2X Market for Automotive, By Communication, 2016–2025 (‘000 Units)
Table 54 Europe: V2X Market for Automotive, By Communication, 2016–2025 (USD Million)
Table 55 Europe: V2X Market for Automotive, By Connectivity Type, 2016–2025 (USD Million)
Table 56 North America: V2X Market for Automotive, By Communication, 2016–2025 (‘000 Units)
Table 57 North America: V2X Market for Automotive, By Communication, 2016–2025 (USD Million)
Table 58 North America: V2X Market for Automotive, By Connectivity Type, 2016–2025 (USD Million)
Table 59 Rest of the World (RoW): V2X Market for Automotive, By Communication, 2016–2025 (‘000 Units)
Table 60 Rest of the World (RoW): V2X Market for Automotive, By Communication, 2016–2025 (USD Million)
Table 61 Rest of the World (RoW): V2X Market for Automotive, By Connectivity Type, 2016–2025 (USD Million)
Table 62 V2X Market for Automotive Ranking: 2016
 

List of Figures (54 Figures)
 
Figure 1 Vehicle-to-Everything Market Segmentation
Figure 2 V2X Market for Automotive: Research Design
Figure 3 Research Design Model
Figure 4 Breakdown of Primary Interviews
Figure 5 V2X Market: Bottom-Up Approach
Figure 6 V2X Market: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 V2X Market for Automotive, By Region, 2017 (USD Million)
Figure 9 V2X Market for Automotive, By Connectivity Type, 2017 vs 2025 (USD Million)
Figure 10 V2X Market for Automotive, By Communication Type, 2017 vs 2025 (USD Million)
Figure 11 V2X Market for Automotive, By Propulsion Type, 2017 vs 2025 (USD Million)
Figure 12 V2V Market for Automotive, By Offering Type, 2017 vs 2025 (USD Million)
Figure 13 V2X Market for Automotive, By Technology Type, 2017 vs 2025 (USD Million)
Figure 14 Increase in Demand for Real-Time Traffic is Anticipated to Fuel the Growth of V2X Market for Automotive From 2017 to 2025
Figure 15 North America is Estimated to Hold the Largest Share of the V2X Market for Automotive in 2017
Figure 16 Cellular Connectivity is Estimated to Have the Largest Market Size in 2017
Figure 17 V2C is Estimated to Hold the Largest Share of V2X Market for Automotive in 2017
Figure 18 Software is Estimated to Hold the Largest Share of V2V Market  for Automotive in 2017
Figure 19 ICE Segment is Estimated to Hold the Largest Share of V2X Market for Automotive in 2017
Figure 20 Intelligent Traffic System is Estimated to Hold the Largest Share of V2X Market for Automotive in 2017
Figure 21 V2X Market for Automotive: Market Dynamics
Figure 22 Number of Road Traffic Deaths Worldwide 2001-2013
Figure 23 US: Rising GNI Per Capita is Expected to Drive the V2X Market During the Forecast Period
Figure 24 Germany: Domestic Demand is Expected to Play A Crucial Role Owing to Mounting German Trade Surplus
Figure 25 Japan: Rising GNI Per Capita is Expected to Drive the V2X Market
Figure 26 V2X Market for Automotive : Value Chain Analysis
Figure 27 V2X On-Board Unit Market: Venn Diagram
Figure 28 V2X Market for Automotive, By Communication Type, 2017 vs 2025 (USD Million)
Figure 29 V2X Market for Automotive, By Connectivity Type, 2017 vs 2025 (USD Million)
Figure 30 V2X Market, By Propulsion Type, 2017 vs 2025 (USD Million)
Figure 31 V2X Market, By Technology Type, 2017 vs 2025 (USD Million)
Figure 32 Asia Pacific to Be the Fastest Growing Region for the V2X Market for Automotive During the Forecast Period (2017–2025)
Figure 33 Asia Pacific: V2X Market for Automotive Snapshot
Figure 34 Europe: V2X Market, By Communication, 2020 vs 2025 (USD Million)
Figure 35 North America: V2X Market for Automotive, Snapshot
Figure 36 RoW: V2X Market for Automotive, By Communication, 2020 vs 2025 (USD Million)
Figure 37 Key Development By Leading Players in the V2X Market for Automotive, 2015–2017
Figure 38 Continental: Company Snapshot
Figure 39 SWOT Analysis: Continental
Figure 40 Qualcomm: Company Snapshot
Figure 41 SWOT Analysis: Qualcomm
Figure 42 NXP Semiconductors: Company Snapshot
Figure 43 SWOT Analysis: NXP Semiconductors
Figure 44 Robert Bosch: Company Snapshot
Figure 45 SWOT Analysis: Robert Bosch
Figure 46 Delphi Automotive: Company Snapshot
Figure 47 SWOT Analysis: Delphi Automotive
Figure 48 Intel: Company Snapshot
Figure 49 Infineon Technologies: Company Snapshot
Figure 50 Tomtom: Company Snapshot
Figure 51 Harman International: Company Snapshot
Figure 52 Nvidia Corporation: Company Snapshot
Figure 53 Daimler: Company Snapshot
Figure 54 Audi: Company Snapshot

The V2X market is projected to grow at a CAGR of 17.61% during the forecast period, to reach a market size of USD 99.55 Billion by 2025. The key factors driving the growth of the market include the rising demand for real-time traffic and incident alerts for increasing public safety, increase in government funds for better traffic management, and the development of connected vehicles.

Software is estimated to be the leading segment of the V2X market, by offering type. Software helps to manage the content and configuration of the device as well as assists in policy and compliance management. The growing demand for access and control over the V2X system is expected to drive the software market.

The V2C communication is estimated to hold the largest share, by value, of the V2X market. V2C communication is expected to play a pivotal role in connected and autonomous vehicle applications. Various systems and applications of such vehicles will be offered in the cloud from where they will control the entire operations of a vehicle. This widens the scope for the growth of the V2C segment.

The automated driver assistance segment of the V2X market is expected to witness the highest growth during the forecast period. V2X communication offers features such as intersection collision warning, obstacle detection, lane change assistance, lane departure warning, rollover warning, road departure warning, forward collision warning, rear impact warning, and safety margin for assistance vehicles. The increasing demand for these features is driving the growth of the automotive V2X market in automated driver assistance.

The electric vehicle segment is expected to witness the highest growth in the V2X market during the forecast period. In 2017, Toyota Prius is the only EV model that has vehicle-to-vehicle communication technology. The cars can communicate up to 300 m (nearly 1000 feet) in a 360-degree radius.

North America is estimated to be the largest V2X market during the forecast period. The market growth in the region can be attributed to better infrastructure and high income, favorable policies and regulations by the government, and need for a better and effective transportation system. The European region is estimated to be the second largest V2X market for automotive during the forecast period. The increasing concerns about the safety of travelers and vehicles on the road have led to the adoption of V2X technology by the European Transport Safety Council (ETSC). The increasing demand for V2X systems with telematics applications is expected to drive the market in this region.

However, lack of infrastructure and additional cost burden on consumers can hinder the growth of the V2X market.

The V2X market is dominated by a few global players. Some of the key manufacturers operating in the market are Continental (Germany), Qualcomm (US), Delphi Automotive (UK), NXP Semiconductors (Netherlands), and Robert Bosch (Germany).

Increasing environmental concerns to lead the adoption of connected vehicles which in turn leads to V2X technology

Vehicle-To-Cloud (V2c)

It is a model that delivers a plethora of options such as weather updates, firmware & software updates, multimedia services, etc. over cloud (internet) inside a vehicle. These features are deployed in a vehicle to create a congenial atmosphere and help the vehicle user and passengers to stay connected with the outside environment. However, such features and applications need a constant update for proper functioning. To avoid any malware, such updates are provided with the help of cloud-based services. Furthermore, the growing demand of consumers for digitalization and growing complexity of connected vehicles will lead to a V2C. V2C technologies are expected to play a pivotal role in connected and autonomous vehicle applications. Various systems and applications of such vehicles will be offered in the cloud from where they will control the entire operations of a vehicle.

Vehicle-To-Pedestrian (V2p)

Vehicle-to-pedestrian (V2P) communication involves detection of pedestrians on or near the roads. V2P detection system can be implemented in vehicles to provide warnings to drivers. In V2P communication, a pedestrian uses a warning system, which is a handheld device such as a smartphone or smart watch, which would enable information exchange between the pedestrian and vehicle. According to the US DOT, 4,884 pedestrians were killed and an estimated 65,000 were injured in traffic crashes in the United States in 2014. According to a 2016 report “Spotlight on Highway Safety” by Governors Highway Safety Association, there has been a 10% increase in the number of pedestrians killed in 2015 compared with 2014, which has led the US government to take steps to protect pedestrians on roads. The US Department of Transportation (DOT) has planned to test V2P technologies at the Turner Fairbank Highway Research Center (Virginia) intersection test bed for market readiness and real-world implementation.

Vehicle-To-Grid (V2g)

Vehicle-to-Grid (V2G) communication technology is the integration of an electric car into the public power grid. The integration of electric cars and the grid would lead to reduction in grid instability. The communication allows the grid to have the data on the energy available in the automobile and to calculate the time for next recharge, which can help solve the energy storage problem of grids. Asia Pacific includes China and Japan which is the two major countries in terms of EV sales, and hence it is an attractive market for V2G communication technology in Asia Pacific.

Vehicle-To-Infrastructure (V2i)

The vehicle-to-infrastructure (V2I) connectivity is the wireless exchange of critical operational data between vehicles and the infrastructure, intended not only to mitigate vehicle crashes but also to enable a wide range of other safety, mobility, and environmental benefits. The V2I communication technology applies to all vehicle types and roads and transforms the infrastructure equipment into smart infrastructure through the incorporation of algorithms. These algorithms use data exchanged between vehicles and infrastructure elements to perform calculations that can recognize high-risk positions in advance and alert the drivers. Intelligent traffic system, parking management system, and fleet & asset management are some of the common applications of the V2I market. A significant advancement is the ability of traffic signal systems to communicate the signal phase and timing information to the vehicle. V2I communication would allow suggestions to be broadcasted to drivers through road displays, by means of wireless connections.

Vehicle-To-Vehicle (V2v)

Vehicle-to-Vehicle (V2V) communication is the wireless exchange of data among vehicles traveling in the same vicinity, which offers opportunities for significant safety improvements. The V2V connectivity approach is most suited for short-range vehicular networks. Emergency brake light warning, forward collision warning, intersection movement assist, blind spot and lane change warning, do-not-pass warning, and control loss warning are some of the common V2V communication functions.

Government initiatives to fully commercialize V2V communication is expected to be the major factor driving the V2V market in North America. In 2014, National Highway Traffic Safety Administration (NHTSA) under the US DOT announced to take steps to enable V2V communication for light vehicles, which would help improve safety. In 2015, DOT announced that New York City, Wyoming, and Tampa would receive up to USD 42 million funding to pilot next-generation V2V and V2I communication technologies.

Vehicle-To-Device (V2d)

Vehicle-to-Device (V2D) is a wireless communication between the automobile and a device that is used to access information on the status of the vehicle with direct configuration options (air conditioning, windows, and doors). V2D communication provides functions such as vehicle status including information on fuel status, oil level, and lamp check, internal and external temperature, evaluating routes, share audio, and compilation of vehicle data needed to file tax claims for commuting expenses. The V2D technology can also be used for locking or unlocking the vehicle remotely and for remote home automation functions such as lighting and garage opening. The V2D communication technology also enables the vehicle owner to communicate with the car charger at home to inform regarding the charge available in the vehicle and when the next charging would be required. Ford (US) and Amazon (US) are working on connecting a car to home, which enables the driver to access the home automation functions such as home lighting and garage door openers.

Critical Questions:

• Where will the government mandates take the industry in the mid to long term?
• Will the hardware module and software providers continue to explore new avenues for V2X market?
• Which geographical markets have lower penetration of vehicle-to-everything where there is a good growth potential? 

To speak to our analyst for a discussion on the above findings, click Speak to Analyst