HOME Top Market Reports Consumer IAM Market by Solution (Directory Service, Identity Proofing, Identity Authentication, SSO, and Data Governance), Service, Authentication Type, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

Consumer IAM Market by Solution (Directory Service, Identity Proofing, Identity Authentication, SSO, and Data Governance), Service, Authentication Type, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: August 2018
Report Code: TC 5165

 

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The consumer Identity and Access Management (IAM) market was valued at USD 13.45 billion in 2017 and is projected to reach USD 37.79 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.8% during the forecast period. The base year considered for the study is 2017 and the market size is calculated from 2018 to 2023.
The objective of the report is to define, describe, and forecast the global consumer IAM market on the basis of solutions, services, authentication types, deployment modes, organization size, industry verticals, and regions. The report analyzes each subsegment with respect to the individual growth trends, future prospects, and contribution to the total consumer IAM market. Furthermore, the report profiles the key players of the consumer IAM market and comprehensively analyzes their core competencies in the market. The report also provides detailed information related to the major factors influencing the growth of the consumer IAM market, such as drivers, restraints, opportunities, and challenges.

The research methodology used to estimate and forecast the consumer IAM market begins with the capturing of data on the key security technology vendors through secondary sources, such as The Open Group Identity Management Forum, Identity Management Journal, Information Systems Security Association (ISSA), Information Systems Audit and Control Association (ISACA), the SANS Institute, National Cyber Security Alliance (NCSA), TechTarget reports, Cloud Security Alliance reports, SC magazine, and other national agencies and associations for security technologies, as well as other sources, such as company financials, journals, press releases, and annual reports. The vendor products and services offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as CEOs, VPs, directors, executives, and security technologists. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the primary profiles is depicted in the below figure.

Consumer IAM Market

To know about the assumptions considered for the study, download the pdf brochure

The consumer IAM ecosystem comprises major vendors, such as IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Okta (US), CA Technologies (US), Janrain (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), iWelcome (Netherlands), GlobalSign (UK), Trusona (US), SecureAuth (US), WidasConcepts (Germany), Acuant (US), EmpowerID (US), Onegini (Netherlands), Pirean (UK), Auth0 (US), Avatier (US), Ergon (Switzerland), ManageEngine (US), Simeio Solutions (US), and Ubisecure (Finland). Other stakeholders include cybersecurity solutions providers, consulting firms, Information Technology (IT) services providers, value-added resellers, and distributors.

Key target audiences of the consumer IAM market report are given below:

  • Identity and access management vendors
  • Cybersecurity technology vendors
  • IT services providers
  • Consulting firms
  • System integrators
  • Value-added resellers
  • Managed Security Service Providers (MSSPs)

“The study answers several questions for stakeholders; primarily, which market segments would focus in the next 2 to 5 years for prioritizing their efforts and investments.”

Scope of the Report

The research report segments the consumer IAM market into the following submarkets:

By component

  • Solution
  • Directory services
  • Identity proofing/verification
  • Identity authentication
  • Identity analytics
  • Behavioral analytics
  • Single Sign On (SSO)
  • Access management
  • Data governance
  • Service
  • Training and education services
  • Advisory and implementation services
  • Support services

By authentication type

  • Passwords
  • Knowledge-based answers
  • Tokens
  • Biometrics
  • PIN
  • Security certificates

By deployment mode

  • Cloud
  • On-premises

By organization size

  • Small and Medium-sized Enterprises (SMEs)
  • Large enterprises

By industry vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Public sector
  • Retail and consumer goods
  • Telecommunication
  • Media and entertainment
  • Travel and hospitality
  • Healthcare
  • Education
  • Others (energy and utilities, manufacturing, and transportation and logistics)

By region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives the detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of geographies into respective countries

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Consumer IAM Market
    4.2 Consumer IAM Market, By Deployment Mode
    4.3 Consumer IAM Market, By Organization Size
    4.4 Global Consumer IAM Market, By Region and Top 5 Solutions

5 Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Organizations’ Need to Deliver Enriched, Consistent, and Frictionless Customer Experience and Enhance the Operational Efficiency
                    5.2.1.2 Growing Retail and Ecommerce Business and Rising IoT Trend Across the Globe
                    5.2.1.3 Increasing Concerns About Managing Stringent Industry Regulations and Compliances
           5.2.2 Restraints
                    5.2.2.1 Lack of Identity Standards and Budgetary Constraints in Deploying Consumer IAM Solutions
           5.2.3 Opportunities
                    5.2.3.1 Cultural Shift From Traditional IAM to Consumer IAM
                    5.2.3.2 Proliferation of Cloud-Based Consumer IAM Solutions and Services Among Global Organizations
                    5.2.3.3 Integration of Consumer IAM With Marketing Tools
           5.2.4 Challenges
                    5.2.4.1 Lack of Security Experts
    5.3 Standards and Regulations
           5.3.1 General Data Protection Regulation (GDPR)
           5.3.2 Health Insurance Portability and Accountability Act (HIPAA)
           5.3.3 Federal Information Security Management Act (FISMA)
           5.3.4 Sarbanes–Oxley Act (SOX)
           5.3.5 Gramm–Leach–Bliley Act (GLBA)
           5.3.6 Payment Card Industry Data Security Standard (PCI DSS)
           5.3.7 Federal Information Processing Standards (FIPS)
    5.4 IAM vs Consumer IAM

6 Consumer IAM Market, By Component (Page No. - 42)
    6.1 Introduction
    6.2 Solution
           6.2.1 Directory Services
           6.2.2 Identity Proofing/Verification
           6.2.3 Identity Authentication
           6.2.4 Identity Analytics
           6.2.5 Behavioral Analytics
           6.2.6 Single-Sign On
           6.2.7 Access Management
           6.2.8 Data Governance
    6.3 Service
           6.3.1 Training and Education Services
           6.3.2 Advisory and Implementation Services
           6.3.3 Support Services

7 Consumer IAM Market, By Authentication Type (Page No. - 55)
    7.1 Introduction
    7.2 Passwords
    7.3 Knowledge-Based Answers
    7.4 Tokens
    7.5 Biometrics
    7.6 Pin
    7.7 Security Certificates

8 Consumer IAM Market, By Deployment Mode (Page No. - 58)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premises

9 Consumer IAM Market, By Organization Size (Page No. - 62)
    9.1 Introduction
    9.2 Large Enterprises
    9.3 Small and Medium-Sized Enterprises

10 Consumer IAM Market, By Industry Vertical (Page No. - 66)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Public Sector
     10.4 Retail and Consumer Goods
     10.5 Telecommunications
     10.6 Media and Entertainment
     10.7 Travel and Hospitality
     10.8 Healthcare
     10.9 Education
     10.10 Others

11 Consumer IAM Market, By Region (Page No. - 76)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
             11.2.2 Canada
     11.3 Europe
             11.3.1 United Kingdom
             11.3.2 Germany
             11.3.3 France
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
             11.4.2 Japan
             11.4.3 Australia
             11.4.4 India
             11.4.5 Rest of Asia Pacific
     11.5 Middle East and Africa
             11.5.1 Middle East
             11.5.2 Africa
     11.6 Latin America
             11.6.1 Mexico
             11.6.2 Brazil
             11.6.3 Rest of Latin America

12 Competitive Landscape (Page No. - 101)
     12.1 Overview
     12.2 Competitive Scenario
             12.2.1 Partnerships, Agreements, and Collaborations
             12.2.2 New Product Launches/Product Enhancements
             12.2.3 Mergers and Acquisitions
             12.2.4 Business Expansions

13 Company Profiles (Page No. - 105)
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
     13.1 Introduction
     13.2 IBM
     13.3 Microsoft
     13.4 Salesforce
     13.5 SAP
     13.6 Okta
     13.7 CA Technologies
     13.8 Janrain
     13.9 Ping Identity
     13.10 Forgerock
     13.11 Loginradius
     13.12 Iwelcome
     13.13 Globalsign
     13.14 Trusona
     13.15 Secureauth
     13.16 Widasconcepts
     13.17 Acuant
     13.18 Empowerid
     13.19 Onegini
     13.20 Pirean
     13.21 Auth0
     13.22 Avatier
     13.23 Ergon
     13.24 Manageengine
     13.25 Simeio Solutions
     13.26 Ubisecure

*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 150)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customizations
     14.4 Related Reports
     14.5 Author Details


List of Tables (73 Tables)

Table 1 Consumer IAM Market Size and Growth Rate, 2016–2023 (USD Billion, Y-O-Y %)
Table 2 Consumer IAM Market Size, By Component, 2016–2023 (USD Billion)
Table 3 Consumer IAM Market Size, By Solution, 2016–2023 (USD Billion)
Table 4 Solution: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 5 Directory Services: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 6 Identity Proofing/Verification: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 7 Identity Authentication: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 8 Identity Analytics: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 9 Behavioral Analytics: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 10 Single-Sign On: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 11 Access Management: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 12 Data Governance: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 13 Consumer IAM Market Size, By Service, 2016–2023 (USD Billion)
Table 14 Services: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 15 Training and Education Services: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 16 Advisory and Implementation Services: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 17 Support Services: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 18 Consumer IAM Market Size, By Deployment Mode, 2016–2023 (USD Billion)
Table 19 Cloud: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 20 On-Premises: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 21 Consumer IAM Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 22 Large Enterprises: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 23 Small and Medium-Sized Enterprises: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 24 Consumer IAM Market Size, By Industry Vertical, 2016–2023 (USD Billion)
Table 25 Banking, Financial Services, and Insurance: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 26 Public Sector: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 27 Retail and Consumer Goods: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 28 Telecommunications: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 29 Media and Entertainment: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 30 Travel and Hospitality: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 31 Healthcare: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 32 Education: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 33 Others: Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 34 Consumer IAM Market Size, By Region, 2016–2023 (USD Billion)
Table 35 North America: Consumer IAM Market Size, By Country, 2016–2023 (USD Billion)
Table 36 North America: Consumer IAM Market Size, By Component, 2016–2023 (USD Billion)
Table 37 North America: Consumer IAM Market Size, By Solution, 2016–2023 (USD Billion)
Table 38 North America: Consumer IAM Market Size, By Service, 2016–2023 (USD Billion)
Table 39 North America: Consumer IAM Market Size, By Deployment Mode, 2016–2023 (USD Billion)
Table 40 North America: Consumer IAM Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 41 North America: Consumer IAM Market Size, By Industry Vertical, 2016–2023 (USD Billion)
Table 42 Europe: Consumer IAM Market Size, By Country, 2016–2023 (USD Billion)
Table 43 Europe: Consumer IAM Market Size, By Component, 2016–2023 (USD Billion)
Table 44 Europe: Consumer IAM Market Size, By Solution, 2016–2023 (USD Billion)
Table 45 Europe: Consumer IAM Market Size, By Service, 2016–2023 (USD Billion)
Table 46 Europe: Consumer IAM Market Size, By Deployment Mode, 2016–2023 (USD Billion
Table 47 Europe: Consumer IAM Market Size, By Organization Size, 2016–2023 (USD Billion
Table 48 Europe: Consumer IAM Market Size, By Industry Vertical, 2018–2023 (USD Billion)
Table 49 Asia Pacific: Consumer IAM Market Size, By Country, 2016–2023 (USD Billion)
Table 50 Asia Pacific: Consumer IAM Market Size, By Component, 2016–2023 (USD Billion)
Table 51 Asia Pacific: Consumer IAM Market Size, By Solution, 2018–2023 (USD Billion)
Table 52 Asia Pacific: Consumer IAM Market Size, By Service, 2016–2023 (USD Billion)
Table 53 Asia-Pacific: Consumer IAM Market Size, By Deployment Mode, 2016–2023 (USD Billion)
Table 54 Asia Pacific: Consumer IAM Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 55 Asia Pacific: Consumer IAM Market Size, By Industry Vertical, 2016–2023 (USD Billion)
Table 56 Middle East and Africa: Consumer IAM Market Size, By Subcontinent, 2016–2023 (USD Billion)
Table 57 Middle East and Africa: Consumer IAM Market Size, By Component, 2016–2023 (USD Billion)
Table 58 Middle East and Africa: Consumer IAM Market Size, By Solution, 2016–2023 (USD Billion)
Table 59 Middle East and Africa: Consumer IAM Market Size, By Service, 2016–2023 (USD Billion)
Table 60 Middle East and Africa: Consumer IAM Market Size, By Deployment Mode, 2016–2023 (USD Billion)
Table 61 Middle East and Africa: Consumer IAM Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 62 Middle East and Africa: Consumer IAM Market Size, By Industry Vertical, 2016–2023 (USD Billion)
Table 63 Latin America: Consumer IAM Market Size, By Country, 2016–2023 (USD Billion)
Table 64 Latin America: Consumer IAM Market Size, By Component, 2016–2023 (USD Billion)
Table 65 Latin America: Consumer IAM Market Size, By Solution, 2016–2023 (USD Billion)
Table 66 Latin America: Consumer IAM Market Size, By Service, 2016–2023 (USD Billion)
Table 67 Latin America: Consumer IAM Market Size, By Deployment Mode, 2016–2023 (USD Billion)
Table 68 Latin America: Consumer IAM Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 69 Latin America: Consumer IAM Market Size, By Industry Vertical, 2016–2023 (USD Billion)
Table 70 Partnerships, Agreements, and Collaborations, 2018
Table 71 New Product Launches/Product Enhancements, 2018
Table 72 Mergers and Acquisitions, 2016–2018
Table 73 Business Expansions, 2017–2018


List of Figures (43 Figures)

Figure 1 Global Consumer IAM Market: Market Segmentation
Figure 2 Consumer IAM Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 8 Identity Authentication Solution is Expected to Register the Highest CAGR During the Forecast Period
Figure 9 Healthcare Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 10 North America Estimated to Hold the Largest Market Share in 2018
Figure 11 Rising Demand for Consumer Identity Management is Expected to Boost the Consumer IAM Market Growth During the Forecast Period
Figure 12 Cloud Deployment Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment is Expected to Register A Higher CAGR During the Forecast Period
Figure 14 Identity Authentication Solution and North America are Estimated to Hold the Largest Market Shares in 2018
Figure 15 Consumer IAM Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Global Ecommerce Attack Rate, 2015–2017
Figure 17 Motives Behind Cyber-Attacks
Figure 18 Compliance With IT Security Guidelines and Standards By Enterprises, 2016 vs 2017
Figure 19 Challenges to Maintaining an Effective IT Security Posture in Enterprises, 2016 vs 2017
Figure 20 Percentage of Marketing Leaders Who Use Or Plan to Use the Following Tools Or Technologies By 2019
Figure 21 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 22 Identity Analytics Solution Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Cloud Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 24 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 25 Healthcare Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Regional Snapshot: Asia Pacific is the Emerging Region in the Consumer IAM Market
Figure 28 North America Market Snapshot
Figure 29 Asia Pacific Market Snapshot
Figure 30 Key Developments By the Leading Players in the Consumer IAM Market for 2016–2018
Figure 31 Key Market Evaluation Framework
Figure 32 Geographic Revenue Mix of the Top Players in the Consumer IAM Market
Figure 33 IBM: Company Snapshot
Figure 34 IBM: SWOT Analysis
Figure 35 Microsoft: Company Snapshot
Figure 36 Microsoft: SWOT Analysis
Figure 37 Salesforce: Company Snapshot
Figure 38 Salesforce: SWOT Analysis
Figure 39 SAP: Company Snapshot
Figure 40 SAP: SWOT Analysis
Figure 41 Okta: Company Snapshot
Figure 42 Okta: SWOT Analysis
Figure 43 CA Technologies: Company Snapshot

The consumer Identity and Access Management (IAM) market size is expected to grow from USD 16.00 billion in 2018 to USD 37.79 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.8% during the forecast period. The major growth drivers of the consumer IAM market include the growth in the concern to manage consumer identity, rise in the adoption of Internet of Things (IoT) and smart devices, and need for compliance with the regulations for identity management.

The consumer IAM market is segmented by solution, service, authentication type, deployment mode, organization size, industry vertical, and region. The identity authentication segment is estimated to contribute the largest market size in 2018, as it is used to verify and authenticate the identity of consumers for web-based businesses to deliver a seamless consumer experience. Furthermore, the identity analytics segment is expected to grow at the highest CAGR during the forecast period, as it provides a real-time understanding of consumer identities through a combination of big data and advanced analytics capabilities to enhance the consumer experience.

Owing to the low-cost and anytime-anywhere availability of consumer IAM solutions, cloud-based deployment mode is mostly adopted by enterprises, and this deployment mode is expected to grow with a higher CAGR than on-premises deployment mode during the forecast period. Some of the regulated industry verticals, such as Banking, Financial Services and Insurance (BFSI) and public sector, in the developing economies, are deploying on-premises-based solutions, but these industry verticals are also expected to migrate toward cloud-based consumer IAM solutions in the upcoming years.

Consumer IAM solutions have also been deployed across various industry verticals, including public sector, BFSI, telecommunications, and healthcare. The healthcare industry vertical is expected to witness the highest CAGR during the forecast period, as advanced identity management helps healthcare providers manage and validate consumer identities. However, the BFSI industry vertical is estimated to have the largest market size in 2018, which is fueled by high investments in the BFSI infrastructure to provide a secure and seamless consumer experience.

The consumer IAM market is also segmented on the basis of regions into North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. North America is estimated to become the largest revenue generating region for consumer IAM vendors in 2018, followed by Europe. In the US, identity thefts highly target businesses, thus the need to meet compliance requirements for ensuring consumer identity protection act as a driving factor for the adoption of consumer IAM solutions in this region. APAC is expected to be the fastest-growing region in the consumer IAM market, due to the high adoption of IAM solutions in the high-growth APAC countries, such as China, India, Australia, Japan, and Singapore.

Consumer IAM Market

The limitation from traditional enterprise IAM solutions for ensuring privacy and providing scalability, and the collection of the consumer data distributed across multiple locations within a business are the biggest challenges in the consumer IAM market.

Major vendors that offer consumer IAM solutions across the globe are IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Okta (US), CA Technologies (US), Janrain (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), iWelcome (Netherlands), GlobalSign (UK), Trusona (US), SecureAuth (US), WidasConcepts (Germany), Acuant (US), EmpowerID (US), Onegini (Netherlands), Pirean (UK), Auth0 (US), Avatier (US), Ergon (Switzerland), ManageEngine (US), Simeio Solutions (US), and Ubisecure (Finland). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and agreements, and mergers and acquisitions, to expand their offerings in the consumer IAM market.

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