Content Intelligence Market

Content Intelligence Market by Component (Solutions, Services), Deployment Type (Cloud, On-Premises, Hybrid), Organization Size, Vertical (BFSI, Healthcare & Life Sciences, Travel & Hospitality), and Region - Global Forecast to 2024

Report Code: TC 7225 Jul, 2019, by marketsandmarkets.com

[97 Pages Report] MarketsandMarkets forecasts the global content intelligence market size to grow from USD 485 Million in 2019 to USD 1956 Million by 2024, at a Compound Annual Growth Rate (CAGR) of 32.2% during 2019–2024. Major growth drivers for the market include the need for market intelligence and demand for audience interest analysis.

Content Intelligence Market

Services to grow at the highest CAGR during the forecast period

Services offered by vendors to its customer are training/education, support, consulting/expertise, managed services, and others. These services accelerate deployment, reduce delays, support integration, and provide custom training. The role of services holds importance as it improves the Return on Investment (RoI) and enables effective implementation of content intelligence.

Cloud segment to grow at the highest CAGR during the forecast period

Enterprises prefer deploying content intelligence solutions via the cloud to improve mobility and decentralize data storage and computing. Security is a critical issue that restricts the adoption of cloud services. However, this issue is being gradually eradicated by conducting rigorous security tests to the highest standards by third parties. Moreover, rapid advancements in cloud technology, with security as their priority and the rising cost of support and maintenance of on-premises solutions would drive the growth of cloud-based content intelligence.

Large enterprises segment to hold a larger market size during the forecast period

The traction of content intelligence solution in large enterprises is said to be higher, as compared to the SMEs due to the ability to adopt advanced technologies that allow the organizations to leverage the benefits of content intelligence. Large enterprises are adopting content intelligence solution increasingly to enhance the operational efficiency of their businesses across regions. The content intelligence market is said to be undergoing significant technological transitions, such as enhancement in personalized marketing, big data, social media, real-time solutions, and the use of analytics and ML. All these advancements are favorably welcomed and highly adopted by large organizations.

Content Intelligence Market

North America to hold the largest market size during the forecast period

Enterprises in North America are investing heavily in digital marketing initiatives and customer experience, along with new technologies such as AI, NLP, ML, big data, and others. In this region, the percentage of social media users, smartphone users, and ad spending is exceptionally high as compared to the other areas of the world. Mobile device penetration in the US is more than 90%, followed by Canada, which has given marketers a strong channel to target the potential customers

Key Content Intelligence Market Players

Major vendors in the global content intelligence market include Adobe (US), M-Files (Finland), OpenText (Canada), Curata (US), Scoop.it (US), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (US), Vennli (US), and Idio (UK).

OpenText (Canada) offers Content Suite Platform and Documentum Platform products which were acquired from Dell EMC. These products are available as on-premises, private and public cloud, managed hosting, SaaS, and hybrid deployment models. The company’s content intelligence offering integrated with various applications from companies, such as Salesforce and SAP. OpenText has extensively focused on the acquisition strategy, which can be seen from the number of acquisitions the company has made in recent years.

Scope of the Report

Report Metrics

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Million (USD)

Segments covered

Component, Deployment Type, Organization Size, Vertical, and Region

Geographies covered

North America, Europe, APAC, and RoW

Companies covered

Adobe (US), M-Files (Finland), OpenText (Canada), Curata (US), Scoop.it (US), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (US), Vennli (US), and Idio (UK)

The research report categorizes the content intelligence market based on component, deployment type, organization size, vertical, and region.

Based on the Component, the content intelligence market has the following segments:

  • Solutions
  • Services

Based on the Deployment type, the content intelligence market has the following segments:

  • Cloud
  • On-premises
  • Hybrid

Based on Organization size, the content intelligence market has the following segments:

  • SMEs
  • Large Enterprises

Based on the Vertical, the content intelligence market has the following segments:

  • BFSI
  • Government & Public Sector
  • Healthcare & Life Sciences 
  • IT & Telecommunications
  • Manufacturing
  • Media & Entertainment
  • Retail & Consumer Goods
  • Travel & Hospitality
  • Others (Education, and Energy & Utilities)

Based on Regions, the content intelligence market has the following segments:

  • North America 
  • Europe 
  • APAC 
  • RoW

Recent Developments

  • In June 2018, Adobe completed the acquisition of Magento Commerce which helps Adobe to deliver a single, end-to-end digital experience platform that comprises content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.
  • In May 2018, M-Files expanded its operation in Denmark to address the increasing demand for information and document management among end-users in this country, as companies prioritize information management as the top task.

Critical Questions the Report Answers

  • What are the current trends that are driving the content intelligence market?
  • Which are the application areas where most of the verticals are deploying content intelligence platform?
  • Where will all these developments take the industry in the mid to long-term?
  • Which companies are the top vendors in the market and what is their competitive analysis?
  • What are the drivers and challenges of the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
    1.4 Years Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primary Profiles
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Assumptions for the Study
    2.5 Limitations of the Study

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Growth Opportunities in the Content Intelligence Market
    4.2 Market By Component, 2019 and 2024
    4.3 Market By Deployment Type, 2019 and 2024
    4.4 Market By Vertical, 2019 and 2024
    4.5 Market Investment Scenario

5 Market Overview and Industry Trends (Page No. - 30)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Need to Align Content Strategy With Business Goals
                    5.2.1.2 Maximized Returns By Implementing Content Strategies to Reach Targeted Audience
           5.2.2 Restraints
                    5.2.2.1 Huge Volume of Content Restricting Marketers to Effectively Deliver Right Content to Right Audience
           5.2.3 Opportunities
                    5.2.3.1 Amplifying and Enhancing Customer Experience With Personalized Content
                    5.2.3.2 Proliferation of New Technologies Such as Ai, Ml, and Big Data Providing Stage for More Advanced Capabilities
           5.2.4 Challenges
                    5.2.4.1 Lack of Resources and Time Constraint Challenge Marketers to Produce Quality Contents Consistently

6 Content Intelligence Market By Component (Page No. - 33)
    6.1 Introduction
    6.2 Solutions
           6.2.1 The Rising Demand of Content Intelligence Among Enterprises to Enhance the Content Strategies is Expected to Drive the Growth in the Market
    6.3 Services
           6.3.1 The Demand for Services is Expected to Increase as These Services Magnify the Roi on Content Marketing Investment

7 Content Intelligence Market By Deployment Type (Page No. - 37)
    7.1 Introduction
    7.2 Cloud
           7.2.1 the Cloud Based Deployments of Content Intelligence Solutions are Expected to Surge Due to Seamless Integration Between Content Consumption Platforms and Content Intelligence Platforms
    7.3 On-Premises
           7.3.1 The Demand for On-Premises Based Deployment are Expected to be Less as Enterprises are Preferring Online Medium to Market Content
    7.4 Hybrid
           7.4.1 Hybrid Deployment Allows the Flexibility of Both Cloud and On-Premises Which Will Drive the Growth of the Market

8 Content Intelligence Market By Organization Size (Page No. - 42)
    8.1 Introduction
    8.2 Small and Medium-Sized Enterprises
           8.2.1 The Adoption of Content Intelligence Among SMES is More as Many Enterprises are Keen on Utilizing the Benefits of Content Intelligence and Stay Ahead in Competition.
    8.3 Large Enterprises
           8.3.1 The Ability to Adopt as Well as Leverage the Benefits of Advanced Technologies Will Drive the Growth Among Large Enterprises

9 Content Intelligence Market By Vertical (Page No. - 46)
    9.1 Introduction
    9.2 Banking, Financial Services and Insurance
           9.2.1 The Changing Dynamics of an App-Based Ecosystem is Enabling the Banking Sector to Leverage Ai and Adopt It With the Business Necessities
    9.3 Government and Public Sector
           9.3.1 Government Entities are Deploying Content Intelligence to Share the Content That Informs and Educates Consumers
    9.4 Healthcare and Life Sciences
           9.4.1 Content Intelligence is an Effective Marketing Tool, Which Aids Various Hospitals and Health Providers in Increasing Patient Engagement and Trust Building
    9.5 IT and Telecommunications
           9.5.1 Enterprises Among These Verticals are Leveraging the Benefits of Content Intelligence to Retain Customers and Build Trust Among Its Users
    9.6 Manufacturing
           9.6.1 The Enterprises in Manufacturing Sector are Implementing Content Intelligence to Become More Customer-Centric and Spread Its Reach By Offering Personalized Content
    9.7 Media and Entertainment
           9.7.1 Need for Managing the Content in This Industry Vertical Among Publishers, Broadcasters, and Media Portal Providers to Offer Online Audience With the Contextual Experiences Will Drive the Market
    9.8 Retail and Consumer Goods
           9.8.1 The Content Intelligence Plays an Unprecedented Role in the Consumer Goods and Retail Industry Vertical By Improving Customer Engagement Through Ecommerce Platform
    9.9 Travel and Hospitality
           9.9.1 Companies Operating in This Industry Vertical are Making Efficient use of the Digital Content to Facilitate Content Marketers Determine New Prospects Better Customer Engagement
    9.1 Others
           9.10.1 The Adoption of Content Intelligence Will Increase as Enterprises Will Leverage the Benefits of Content Intelligence

10 Content Intelligence Market By Region (Page No. - 57)
     10.1 Introduction
     10.2 North America
             10.2.1 United States
                       10.2.1.1 Presence of Large Vendors Will Drive the Market Growth in Country
             10.2.2 Canada
                       10.2.2.1 Growing Awareness About the Significance of Content Strategy Will Drive the Market
     10.3 Europe
             10.3.1 United Kingdom
                       10.3.1.1 Increase in Digital Transformation to Drive the Adoption Among Organizations in the UK
             10.3.2 Germany
                       10.3.2.1 New Government Regulations and Adoption of Advanced Technologies to Fuel the Growth of the Market in Germany
             10.3.3 France
                       10.3.3.1 Increasing Need for Providing Delightful Customer Experience to Boost the Adoption
             10.3.4 Rest of Europe
     10.4 Asia Pacific
             10.4.1 Australia
                       10.4.1.1 Rising Adoption of Advanced Technologies to Increase the Growth Opportunities
             10.4.2 Singapore
                       10.4.2.1 Technological Advancements of the Enterprises in the Country to Assist in Growth of Content Intelligence
             10.4.3 Japan
                       10.4.3.1 Increasing use of Connected Technology to Increase the Demand for Solutions in Japan
             10.4.4 Rest of APAC
     10.5 Rest of the World
             10.5.1 Brazil
                       10.5.1.1 Increasing Need for Automation to Drive the Growth of Content Intelligence in the Country
             10.5.2 Saudi Arabia
                       10.5.2.1 Increasing Focus on Digital Transformation to Boost the Growth
             10.5.3 South Africa
                       10.5.3.1 Need for Enhancing Customer Experience to Boost the Demand for Solutions
             10.5.4 Other Countries

11 Competitive Landscape (Page No. - 73)
     11.1 Competitive Scenario
             11.1.1 New Product Launches
             11.1.2 Business Expansions
             11.1.3 Acquisitions

12 Company Profiles (Page No. - 75)
     12.1 Adobe
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.2 M-Files
     12.3 OpenText
     12.4 Curata
     12.5 Scoop.it
     12.6 Socialbakers
     12.7 Atomic Reach
     12.8 OneSpot
     12.9 Vennli
     12.10 Idio
     12.11 Abbyy
     12.12 Content Insights
     12.13 Knotch
     12.14 Smartlogic
     12.15 Conductor
     12.16 Concured

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 91)
     13.1 Discussion Guide
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Available Customizations
     13.4 Related Reports
     13.5 Author Details


List of Tables (45 Tables)

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Content Intelligence Market Size, By Component, 2017–2024 (USD Million)
Table 3 Solutions: Market Size By Region, 2017–2024 (USD Million)
Table 4 Services: Market Size By Region, 2017–2024 (USD Million)
Table 5 Market Size By Deployment Type, 2017–2024 (USD Million)
Table 6 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 7 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 8 Hybrid: Market Size By Region, 2017–2024 (USD Million)
Table 9 Market Size By Organization Size, 2017–2024 (USD Million)
Table 10 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 12 Content Intelligence Market Size, By Vertical, 2017–2024 (USD Million)
Table 13 Banking, Financial Services and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 14 Government and Public Sector: Market Size By Region, 2017–2024 (USD Million)
Table 15 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 16 IT and Telecommunications: Market Size By Region, 2017–2024 (USD Million)
Table 17 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 18 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 19 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 20 Travel and Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 21 Others: Market Size By Region, 2017–2024 (USD Million)
Table 22 Content Intelligence Market Size, By Region, 2017–2024 (USD Million)
Table 23 North America: Market Size By Component, 2017–2024 (USD Million)
Table 24 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 25 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 26 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 27 North America: Market Size By Country, 2017–2024 (USD Million)
Table 28 Europe: Content Intelligence Market Size, By Component, 2017–2024 (USD Million)
Table 29 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 30 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 31 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 32 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 33 Asia Pacific: Content Intelligence Market Size, By Component, 2017–2024 (USD Million)
Table 34 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 35 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 36 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 37 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 38 Rest of the World: Content Intelligence Market Size, By Component, 2017–2024 (USD Thousand)
Table 39 Rest of the World: Market Size By Deployment Type, 2017–2024 (USD Thousand)
Table 40 Rest of the World: Market Size By Organization Size, 2017–2024 (USD Thousand)
Table 41 Rest of the World: Market Size By Vertical, 2017–2024 (USD Thousand)
Table 42 Rest of the World: Market Size By Country, 2017–2024 (USD Thousand)
Table 43 New Product Launches, 2017–2018
Table 44 Business Expansions, 2018–2019
Table 45 Acquisitions, 2016–2019
 
 
List of Figures (21 Figures)
 
Figure 1 Content Intelligence Market: Research Design
Figure 2 Market Bottom-Up and Top-Down Approaches
Figure 3 Global Content Intelligence Market Size, 2017–2024 (USD Million)
Figure 4 Segments With the Highest CAGR in the Market
Figure 5 North America to Account for the Highest Market Share in 2019
Figure 6 Increasing Demand for Ai and Analytics Driving the Market
Figure 7 Solutions Segment to Have Higher Market Share in 2019
Figure 8 Cloud Segment to Hold the Highest Market Share in 2019
Figure 9 BFSI Segment to Hold the Highest Market Share in 2019
Figure 10 Europe to Emerge as the Best Market for Investment During the Forecast Period
Figure 11 Drivers, Restraints, Opportunities, and Challenges: Content Intelligence Market
Figure 12 Services Segment to Grow at the Higher Rate During the Forecast Period
Figure 13 Cloud Segment to Grow at the Highest Rate During the Forecast Period
Figure 14 Small and Medium-Sized Enterprises Segment to Grow at Higher Rate During the Forecast Period
Figure 15 Healthcare and Life Sciences Segment to Grow at the Highest Rate During the Forecast Period
Figure 16 Europe to Grow at the Highest Rate During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Content Intelligence Market Snapshot
Figure 19 Key Developments in the Content Services Platforms Market During 2016–2019
Figure 20 Adobe: Company Snapshot
Figure 21 OpenText: Company Snapshot

The study consists of 4 major activities to estimate the current market size of the content intelligence market. Extensive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the content intelligence market.

Secondary Research

In the secondary research process, various secondary sources such as D&B Hoovers and Bloomberg BusinessWeek have been referred to for identifying and collecting information for the study. Secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, Research and Development (R&D) organizations, regulatory bodies, and databases.

Primary Research

Various primary sources from both supply and demand sides of the content intelligence market were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors of content intelligence platform solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the profile breakup of primary respondents:

Content Intelligence Market

To know about the assumptions considered for the study, download the pdf brochure

Content Intelligence Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the content intelligence market. The methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using the study. The total market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the size of the content intelligence market by component, type, services, application, vertical, and region
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To strategically analyze the micro-markets with respect to individual growth trends, prospects, and contributions to the overall market
  • To study the complete value chain of the market
  • To analyze opportunities in the market for stakeholders by identifying the high growth segments of the content intelligence platform ecosystem
  • To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders
  • To analyze strategic approaches, such as product launches, acquisitions, contracts, agreements, and partnerships, in the content intelligence market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American Content intelligence market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the Latin American market
  • Further breakup of the MEA market

Company Information

  • Detailed analysis and profiling of additional market players up to 5
Report Code
TC 7225
Published ON
Jul, 2019
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