Interactive Kiosk Market

[242 Pages Report] The global interactive kiosk market was valued at USD 33.9 billion in 2024 and is projected to reach USD 48.8 billion by 2029; it is expected to register a CAGR of 8.9% during the forecast period. Enhanced applications over conventional services and  innovations in touchscreen display and glass technology are among the factors driving the growth of the interactive kiosk market. Another very important role is played by the technological advancement in the growth of the interactive kiosk market. Improvements in touchscreen technology, user interface designs, and connectivity options make kiosks more user-friendly and reliable. Advanced features, like facial recognition, AI-powered assistance, and contactless payments, are inbuilt to increase their potential and hence greatly enhance the functionality and attraction toward any interactive kiosk. It is the cloud and the Internet of Things that have also made possible real-time monitoring and maintenance to ensure that losses in terms of down time remain next to nil while operational efficiency increases. Industries-ranging from retail to banking-are jumping onto the automation bandwagon only to save on the labor cost and to impart efficient management of operations. Interactive kiosks would fit this trend, where customers could complete transactions or glean required information without employee intervention.

Interactive Kiosk Market Forecast to 2029

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Market Dynamics:

Driver: Enhanced applications over conventional services

Interactive kiosks rank as one of the most potent forces for change within this retail landscape, empowering firms to improve customer shopping experiences. Systems provide customers with instant information regarding the products. Armed with this information, which features specifications, prices, and even other customers' reviews, customers can easily have all the facts and, therefore, make informed purchase decisions without the need of store personnel's guidance. Such a process makes them more efficient, saving customers time and energy. The POS systems-equipped self-service kiosks allow for the scanning and payment of items by consumers, cutting down on the time spent in the store and on staff workload. However, the Al capabilities integrated with the kiosks help reduce shrinkage. Interactive kiosks were highly successful due to the fact that easily adopted technology allows them to transcend retail and do well in other sectors such as healthcare and transportation. The interactive and intuitive screen interfaces facilitate the development of interactive kiosks through which customers can easily and relatively quickly purchase products. Customers are increasingly favoring self-service kiosks because of the ease with which they can scan for information, navigate through different options, and transact business in a seamless manner. Furthermore, the use of touch interaction enables easy service delivery and eventually enhances customer satisfaction.

Restraint: High installation costs cost and need for regular maintenance coupled with increased risk of physical theft in stores

The installation cost of the kiosks is very high, and the required software is customized for every kiosk based on the functions of the respective kiosk. The costs incurred are dependent on the design, function, and whether it is placed indoors or outdoors. Because leasing the interactive kiosk system is for a limited time, several vendors do it if they are making temporary arrangements or are not able to afford large investments in the installations. High costs are incurred during installation and authorization of the kiosk. The expenditure keeps on increasing under the maintenance of hardware and software components. But despite high expenditure on maintenance, the maintenance of hardware and software ensures the smooth operation of the system. These kiosks are based on touchscreen displays; therefore, the entire communication is based on interactive displays, and technical faults or damage could bring the system to a standstill. A majority of kiosks in operation are touchscreen based at present. Thus, there is high likelihood of the screen being damaged, entailing regular replacements, resulting in increased costs. Instead, many providers offer more powerful screens in heavy-traffic areas where the screens can easily be exposed to potential damage.

Opportunity: Integration of intelligent personal assistant and knowledge navigator technology

Those are the interactive personal assistant-for example, Siri, Google Assistant, or Alexa. They're all designed for the application of natural language communication. When integrated into the kiosk, a kiosk user gets to speak to the kiosk through the use of voice commands and the kiosk responding through spoken prompts, hence making the experience very friendly and intuitive. In most scenarios, IPAs know or learn in order to subsequently adapt to the habits of their users. Not only does this add personalization, but the kiosk will attempt to provide information that is most relevant to users based on past interactions or preferences of the users. On the other hand, a Knowledge Navigator is good at accessing the information from big databases. With this incorporation, this means a user may ask the kiosk questions that are quite complicated or they can seek in-depth information on over a number of different topics. This is particularly useful in locations where the users require specific information, for instance, public places or tourist locations. There is also the guiding the user through an extensive selection of information. In an ideal interactive kiosk positioning for example, they may guide the user to a location, facility, or site, through step-by-step directions thus providing an excellent wayfinding value. The embedding of an intelligent personal assistant and knowledge navigator into an interactive kiosk delivers an experience-rich tool for informatics, easing access to and improving the use of available information, and opens up opportunities for many applications in public space.

For example, in March 2023, INMAR INC., leading provider of post-purchase customer experience and e-commerce returns solutions, and KIOSK Information Systems partnered to offer self-service returns kiosks. The kiosks allow customers to return online purchases without needing a box or label. This saves stores money and increases customer satisfaction.

Challenge: Rising usage of tablets and mobile kiosks for online shopping

The prominent challenge for the interactive kiosk market, at present, is the customer preference for online shopping using tablets or mobile phones. The mobile apps pose a threat to kiosks as various tasks performed at interactive kiosks can be performed on mobile phones as well. The young population worldwide is accustomed to using technologically advanced devices routinely and demand all retail products and other services quickly. There is an increase in the usage of mobile phones for banking applications. The key reason for the increased use of mobile devices for banking is that mobile devices provide higher speed, convenience, and utility for customers.

Customers majorly prefer mobile devices as they can avail most banking services anytime throughout the day, it is not possible to use ATMs and self-service kiosks such as bill payment kiosks, check deposit kiasks, passbook printing kiosks, and card dispensers as the customer faces various issues such as the absence of remote teller technology, mobile wallet support, and insufficient management of information. To enhance customer experience, there is an increasing need to shift from self-service interactive bank kiosks to mobile devices. Banks and other financial institutions are also supporting this shift as they have identified the problems associated with the installation of kiosks. Factors such as cost management, limited information about the real-time operational status of kiosks, speed of banking, kiosk transactions, and limited integration with other banking channels and internal systems are continuously increasing the shift towards mobile devices for banking functions. Thus, mobile applications could be a challenge for interactive kiosks if the kiosks are not placed in user-friendly locations and if they are not maintained properly to provide timely and efficient services. This poses a challenge for kiosk providers to take a call on investing in large and costly interactive kiasks. The new phenomenon of vertical integration on smartphones and kiosks is being implemented to grow businesses with the help of kiosks. For instance, B-cycle (US), a bike rental company, has developed an app that guides users to the closest kiosk, and once utilized, it would guide them to the nearest open dock to return the bike. The smart locker is another similar example of systems trying to bridge the gap between mobile devices and kiosks. It allows the customers to store the product in the smart locker in any store and then retrieve their orders at that location. Amazon is one of the companies providing smart lockers to its customers which can be accessed through e-mail or the security codes of users.

Interactive kiosk market Ecosystem

Top players operating in this market include established, financially strong providers of interactive kiosk systems. Companies such as these have several years of experience in the market, a diversified product portfolio, state-of-the-art technologies, and robust global sales and marketing networks. Key companies in the market at present include NCR VOYIX Corporation (US),  Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), Embross(US), Meridian Kiosks (US), REDYREF (US).

By self service kiosk, by sub type, the casino kisok is expected to grow with the highest CAGR from 2024 to 2029.

The casino kiosk segment from 2024 to 2029 is estimated to expand at the highest CAGR within the interactive kiosk market. Casino kiosks are becoming more user-friendly with easy-to-use interfaces and touch screens that are easily. Thus, such apps are more attractive to a much more significant number of players, almost not accustomed to the casino technology. Some casinos now also provide the opportunity to use kiosks connected to their mobile devices for tracking play, receiving rewards, and even betting by phone.

By offering, bank kiosk segment is expected to grow with the highest CAGR in 2029.

The highest CAGR in the interactive kiosk market is expected to be shown by the bank kiosk within the forecast period. Recently, customers demand convenience and the speed of self-service options; therefore, they make increasing use of the same for simple banking tasks, like verification of account balances, making deposits or withdrawals, and fund transfers. Bank kiosks provide access to all these services 24/7, thus eliminating the need to stand in a queue for a teller. The bank kiosks would serve banks to a larger extent in the reduction of operational costs. Kiosks will automate routine work, thereby relieving tellers in order for them to take care of complex customer interactions. Besides, kiosks take much less floor space than a normal teller station, thus lowering further the overhead costs

By vertcial, the transportation segment is expected to grow with the highest CAGR from 2024 to 2029.

It is projected that the highest growth in the interactive kiosk market for the transportation segment would be at the highest CAGR from 2024 to 2029, this segment will show growth driven by the win-win proposition of improving passenger experience and convenience while enhancing operational efficiency and data-driven decision-making for the transportation authorities. Further, government support for digitalization and self-service initiatives will encourage the adoption of interactive kiosks in the transportation sector.

In 2029, Asia Pacific is projected to hold the highest CAGR of the overall interactive kiosk market.

Interactive Kiosk Market by Region

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By 2029, Asia Pacific is projected to hold the largest share of global interactive kiosk market. It holds the dual advantage of hosting a large and growing potential population base along with a strong manufacturing platform and a relatively favorable policy environment. Growing various types of kiosks, a large potential customer base, and rapid developments in technology drive the interactive kiosk market in Asia Pacific, particularly in India and China. With increasing urbanization within Asia Pacific, modern infrastructure construction increases. Besides, the shifting lifestyle of youth is developing malls, multiplex theaters, and entertainment venues, which in turn creates a demand for interactive kiosks in the region. Growing awareness and the benefits returned by self-service kiosks to customers from the sector of entertainment, banking and financial, hospitality, and healthcare, among others, create lucrative opportunities for the market in Asia Pacific.

Key Market Players

NCR VOYIX Corporation (US),  Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), Embross(US), Meridian Kiosks (US), REDYREF (US) are some of the key players in the interactive kiosk market.

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Scope of the Report

Interactive Kiosk Market Highlights

This research report categorizes the interactive kiosk market based on offering, type, panel size, location, vertical, and region.

Recent Developments

• In August 2023, NCR VOYIX Corporation partnered with Autobooks inc., a provider of cloud-based accounting software. The partnership will integrate Autobooks' accounting software with NCR VOYIX's payment processing platform, NCR VOYIX Payments. This integration will enable small businesses to accept payments, manage their finances, and track their sales in one place.
• In March 2023, GLORY LTD. partnered with QikServe (UK), a leading digital ordering and payment solutions provider in the restaurant industry. This partnership is aimed at revolutionizing the restaurant industry by combining self-service kiosk ordering with seamless cash handling automation.
• In January 2023, Canopy (Georgia) and KIOSK Information Systems release the set of inventory tracking features available in KNECT IoT, KIOSK’s self-service infrastructure monitoring platform.
• In January 2022, NCR VOYIX Corporation acquired LibertyX, a leading cryptocurrency software provider. LibertyX is a strong strategic fit for NCR because it accelerates NCR’s ability to rapidly deliver a complete digital currency solution to its customers, including the ability to buy and sell cryptocurrency, conduct cross-border remittance, and accept digital currency payments across digital and physical channels. The LibertyX digital currency solution runs on ATMs, kiosks, and point-of-sale (POS) systems.
• In February 2022, Diebold Nixdorf announced that CSOB, one of the leading financial services groups in the Czech Republic, has increased ATM uptime and cash availability to nearly 100% and decreased costs after using DN AllConnectSM Managed Services to run its entire fleet of 1,025 self-service devices. Diebold Nixdorf is responsible for all operations, including availability, compliance, security, and cash and transaction management, while enhancing the user experience.

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