1. HOME
2. Research Insight
3. Digital Signage Companies - Samsung Electronics Co., Ltd. (South Korea) and LG Electronics (South Korea) are the Key Players

The global digital signage market is projected to grow from USD 20.1 billion in 2024 to USD 27.3 billion by 2029, registering a CAGR of 6.3% during the forecast period. This growth can be attributed to the rising adoption of digital signage in commercial applications such as retail and hospitality, surging demand for advanced resolution displays such as 4K and 8K diaplays, and growing demand of digital signage in industrial settings.

Market players in the digital signage market employ strategies like new product launches, product upgradation, expanding geographic reach and manufacturing capabilities, forming strategic partnerships, and implementing customer-centric initiatives to gain a competitive edge in the market.

To know about the assumptions considered for the study download the pdf brochure

Major Digital Signage companies include:

• Samsung Electronics Co., Ltd. (South Korea)
• LG Electronics (South Korea)
• Sharp NEC Display Solutions (Japan)
• LEYARD (China)
• Sony Group Corporation (Japan)
• Barco (Belgium)
• Panasonic Corporation (Japan)
• AUO Corporation (Taiwan)
• Shanghai Xianshi Electronic Technology Co., Ltd (China)
• BrightSign LLC (US)

Samsung Electronics Co., Ltd. is the dominant player in the digital signage market. The company provides a wide range of digital signage devices such as interactive displays, video walls, standalone displays, content management, and connectivity software, among others. Samsung employs both organic and inorganic growth strategies, including product launches, partnerships, and collaborations, to increase its position in the digital signage market. The company is constantly updating its product portfolio by creating new and innovative digital signage solutions for a variety of applications.

LG Electronics offers an extensive range of products and solutions for various applications. The comprehensive range of digital signage products and software offered by the company includes video walls, standalone displays, accessories, and software. The products and software offered by the company are ideal for commercial, institutional, and infrastructural applications. The company has presence in South Korea, China, Asia, North America, Europe, South America, the Middle East, and Africa. The company extensively focuses on organic growth strategies such as product launches that strengthen the position of the company in the market. The company invested ~3.0% in R&D activities in 2023 to develop new products and software. For instance, in January 2024, LG Electronics unveiled its innovative cloud solution platform, LG Business Cloud. The convenient new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely.

Sharp NEC Display Solutions, Ltd. is a reputable manufacturer of computer monitors and large-screen information displays. The company’s display products cater to a diverse range of markets, including consumer, business, professional, digital signage, and medical. It offers a wide range of video walls, standalone displays, projectors, services, and software that cater to commercial, infrastructural, and institutional purposes. Apart from its diverse portfolio of digital signage, the company also boasts a strong presence in the Asian market. The company also has a global office in North America and Latin America.  Sharp NEC mainly relies on organic growth strategies such as product launches which strengthen its position in the digital signage market. The company focuses on launching new and innovative products to capture a significant market share globally. For instance, in April 2023, Sharp NEC launched E758 and E868 4K UHD Displays suited for conference rooms and boardrooms.

LEYARD is a China-based manufacturer of Fine Pitch LED and is a premier provider of visual experiences. The company provides displays that are used in customer environments and provide the ability to experience imagery, data, advertising, movie, show, presentation, dashboards, and games. The company primarily focuses on organic growth strategies such as new product launches to increase its market share in the digital signage market. For example, in January 2023, LEYARD launched 8K Ultra HD Micro LED Display, which comprises of MIP technology without welding wire and offers better light uniformity and reduced cost..

Sony Group Corporation is a Japan-based multinational conglomerate headquartered in Minato, Tokyo, Japan. It operates as a manufacturing company for consumers and professional electronic products along with video game consoles and publishers. Sony primarily employs organic growth strategies such as product launches to enhance its standing in the digital signage market. For instance, the company Sony launched ELF-SR2,  which is a 27-inch 4K model Spatial Reality Display in April 2023.

Related Reports:

Digital Signage Market Size, Share & Industry Growth Analysis Report,by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays, Resolution (4K, 8K, FHD, HD), Software, Display Size, Application and Region - Global Forecast to 2029

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
[email protected]