HOME Research Insight Samsung Electronics Co., Ltd. (South Korea) and LG Display Co., Ltd. (South Korea) are the Major Players in the Digital Signage Market



Samsung Electronics Co., Ltd. (South Korea) and LG Display Co., Ltd. (South Korea) are the Major Players in the Digital Signage Market


The digital signage market is expected to grow at a CAGR of 7.4% between 2017 and 2023 to reach USD 32.84 Billion by 2023. In 2016, the digital signage market was dominated by Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), NEC Display Solutions (Japan), Sharp Corporation (Japan), and Planar Systems, Inc. (US). This section of the report includes the profiling of these major players along with other key players in the digital signage market such as AU Optronics Corporation (Taiwan), Sony Corporation (Japan), and Panasonic Corporation (Japan), Adflow Networks (Canada), Omnivex Corporation (Canada), Christie Digital Systems USA, Inc. (US), Exceptional 3D (US), Scala, Inc. (US), Intuilab SA (France), and E Ink Holdings Inc. (Taiwan).

Samsung’s market dominance is attributed to its penetration in wide application areas and it continues to develop various display technologies. The company has a diversified product portfolio with different applications and covers verticals such as retail, hospitality, and transportation. Samsung has also been involved in developing customized solutions for customers to ensure enhanced customer satisfaction. Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including LCD-based transparent displays, the world’s largest LED signage, ultra-narrow and slim-bezel video walls (including the UH55F-E model), UHD signage, and DOOH-equipped trucks. The company is fostering its growth by investing significantly in acquisitions to strengthen its position in the display technology. For instance, in November 2016, the company acquired QD Vision, the US-based provider of quantum dot technology for consumer displays, to strengthen its presence in the display panel segment. Further, in March 2015, the company acquired YESCO Electronics (US), an LED sign and display manufacturer. This acquisition is expected to enhance Samsung’s presence in the LED display market.  

LG Display is a diversified display product manufacturing company that is involved in the development of various technologies for a wide range of applications. The company has made huge investments to develop the OLED technology, whereas Samsung has invested in Quantum dot LED technology. In addition, LG adopted expansion as its main strategy, mainly due to its large customer base. To meet the demand for panels, the company has been involved in launching new manufacturing plants in various regions. The company offers a wide variety of premium displays based on LED-backlit LCD and OLED technologies for digital signage applications. The company is focused on developing large flexible and transparent OLED display panels for signage applications to gain a technological edge in the signage domain.  For instance, in January 2017, the company introduced “Crystal Sound OLED,” a display panel containing an embedded sound system, at Consumer Electronics Show (CES), (US) 2017. It offers direct sound from the characters on the screen as they speak, instead of the off-center sound from speakers. 

Related Reports:

Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Sign Boards), Offering (Hardware (Displays, Media Players, Projectors, Mounts & Other Accessories), Software, and Services), Application and Geography - Global Forecast to 2023

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